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2025-01-31-accounts

Annual Report For The Year Ended

31st January 2025

Pure Hearts Charity Charity Number: 114600 www.purehearts.org.uk | info@purehearts.org.uk

Annual Report 2025

Contents

  1. Introduction

  2. About Pure Hearts Charity

  3. Charitable Objectives and Public Benefit

  4. Programme Highlights

  5. Governance and Leadership

  6. Impact and Evaluation

  7. Future Plans

  8. Acknowledgements

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Introduction

Pure Hearts exists to advance the Christian faith in the United Kingdom by creating spaces where people can encounter God, deepen their understanding, and live in alignment with His will. We believe that true purpose, lasting joy, and genuine spiritual fulfillment are only found when hearts are fully united with their Creator, open to His guidance, and free from distraction or divided motives. This conviction underpins our mission and guides every aspect of our ministry, inspiring us to equip, encourage, and nurture individuals to live faithfully and wholeheartedly for God.

Our mandate is both simple and profound: to call hearts to God with full sincerity, undivided attention, and single-minded devotion. We seek to raise a community of individuals whose lives are characterised by integrity, devotion, and spiritual wholeness, people who pursue God with a pure heart, a heart that has one single intent: to know Him, to love Him, and to live in obedience to His truth.

At Pure Hearts, we delight in creating spaces where people can pause from the demands of daily life, encounter God in intimate and transformative ways, and allow their hearts to be healed, purified, and strengthened. Whether through retreats, pastoral care, or leadership development, our work is grounded in the belief that when hearts are nurtured and aligned with God, lives are transformed, families are strengthened, and communities are renewed.

Over the past year, this vision has guided every programme, every conversation, and every ministry activity. It has driven us to carefully cultivate experiences where people are not only encouraged but equipped to embrace a life of clarity, purpose, and wholehearted devotion. Through testimonies of breakthrough, restoration, and spiritual awakening, we have seen again and again that when hearts are pure, lives are empowered to reflect God’s love, wisdom, and grace in ever-expanding ways.

As we reflect on the year ending January 2025, we celebrate not only the programmes delivered, the retreats hosted, and the communities built, but more importantly, the lives touched, the hearts restored, and the spiritual journeys advanced. Pure Hearts UK continues to stand firm in its vision: to advance the Christian faith,, and support people in living lives devoted to God with integrity, passion, and hope.

Kika Ashanike

Chair, Pure Hearts

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About Pure Hearts

Who We Are

Pure Hearts is a Christian charity committed to advancing the Christian faith through teaching, pastoral care, discipleship, retreats, media engagement, and community gatherings.

Our Purpose: To prepare and strengthen the hearts of individuals through a faith-centred approach rooted in Scripture, prayer, and authentic fellowship.

Core Activities:

We create spaces where individuals can step away from the pressures and distractions of daily life to encounter God’s presence in profound and transformative ways.

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Charitable Objectives and Public Benefit

General Charitable Purposes

Pure Hearts is a registered charity working in the United Kingdom to advance the Christian faith. Its activities include:

These activities fall within the general charitable purposes as recognised by the Charity Commission, including education and training, religious activities, and the promotion of spiritual wellbeing.

Our Purpose

Pure Hearts exists to advance the Christian faith by creating spaces where individuals can encounter God, grow in understanding of Scripture, and live in alignment with His will. The charity’s work is guided by the belief that spiritual education, personal development, and faith-based community engagement are transformative, not only nurturing individuals’ spiritual growth but also strengthening families and communities across the UK.

Charitable Objectives

For the year under review, our objectives remained consistent with our founding aims. These are to:

  1. Advance Christian education and discipleship through teaching, mentorship, retreats, and digital outreach.

  2. Support spiritual formation and personal growth by providing pastoral care, small-group ministry, and leadership development opportunities.

  3. Encourage faith-based community engagement by creating inclusive spaces for fellowship and worship.

  4. Foster lifelong spiritual development by equipping participants with the knowledge, guidance, and encouragement to live purposefully in accordance with biblical principles.

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Alignment with the Charity Commission’s Public Benefit Requirement

The trustees confirm that Pure Hearts complies with its duty under the Charities Act 2011 to have due regard to the Charity Commission’s guidance on public benefit. The charity’s activities provide public benefit in several key ways:

Beneficiaries

Pure Hearts primarily serves individuals seeking spiritual growth, personal guidance, and community within the Christian faith. Beneficiaries include:

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Programme Highlights and Activities

The year has been rich in spiritually-focused, developmental, and community-oriented activities. Below is a detailed account of our key initiatives:

4.1 Jael & Co. Leadership Community

Jael & Co. continued to flourish as a leadership community for women seeking spiritual depth, emotional grounding, and personal development. This year:

4.2 Pastoral Care Ministry

The pastoral care arm of Pure Hearts continued to provide confidential, one-to-one support for women navigating challenges such as:

Through prayer, biblical counsel, and compassionate listening, our pastoral team consistently offered guidance and comfort, restoring hope and encouraging personal growth.

4.3 UK Winter Retreat

The UK Winter Retreat provided a space for women to rest, reflect, and encounter God in a deeper and more intimate way.

Winter Retreat – February 2024:

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Attendees described the retreat as spiritually refreshing and healing, with many gaining renewed clarity for the year ahead and a stronger sense of belonging within the Pure Hearts community.

4.4 UK Summer Retreat

The UK Summer Retreat provided a space for participants to pause, reflect, and encounter God in a deeper and more transformative way.

Summer Retreat – August 2024:

4.5 Barbados International Retreat

During the year, Pure Hearts UK initiated the planning phase for an international retreat in Barbados, aimed at providing a transformative space for spiritual renewal and personal growth. This retreat is being carefully designed to offer participants a nurturing environment where healing, reflection, and prophetic encounters can take place.

Planning Focus:

The retreat is being planned with the intention of offering participants a spiritually enriching experience that fosters encounter with God, clarity of purpose, and strengthened fellowship within the Pure Hearts community.

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4.6 Pure Hearts Recording Day — TBN UK Studios

The Pure Hearts Recording Day at TBN UK Studios marked a significant step forward in expanding our digital ministry and extending our reach beyond physical gatherings. The session brought together ministry leaders to film faith-centred conversations, teachings, and personal testimonies designed to edify, encourage, and minister to a wider audience.

Key Focus Areas Included:

Impact:

This recording day strengthened Pure Hearts’ digital presence and broadened our outreach, enabling engagement with individuals who may never attend in-person retreats but still seek spiritual nourishment, inspiration, and hope. Through these teachings and stories of transformation, Pure Hearts continues to minister to hearts across diverse contexts and locations.

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Governance and Leadership

Strong governance is central to Pure Heart’s ability to fulfil its mission and to remain accountable to the public, beneficiaries, partners, and the Charity Commission. Throughout the reporting period, the trustees continued to strengthen the charity’s governance foundations, ensuring that all activity reflects the principles of transparency, integrity, stewardship, and collective responsibility that guide our work.

As a growing Christian charity, Pure Hearts is committed to maintaining structures and processes that safeguard our mission while enabling the ministry to flourish. This year, the trustees focused on refining internal systems, strengthening oversight, and ensuring that spiritual, operational, and legal responsibilities were carried out with consistency and care.

Governance Structure

Pure Hearts is governed by a Board of Trustees responsible for setting the charity’s overall strategic direction, ensuring compliance, and upholding its Christian ethos and charitable objects. The trustees provide clear, independent oversight and ensure that all activities remain aligned with the advancement of the Christian faith and with UK charity law.

Current Trustees:

Together, the trustees work collectively to:

Throughout the year, trustees engaged in regular meetings, prayerful discussions, and reviews of ongoing ministry activity.

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Leadership and Management

Day-to-day operations are led by the Trustees, supported by ministry leads and volunteers. Leadership responsibilities include programme planning, retreat coordination, pastoral care oversight, digital ministry development, and administration.

During the reporting year, leadership efforts focused on:

Leadership within Pure Hearts remains rooted in prayer, humility, and service. Decisions are guided not only by good governance practice but by a commitment to honour God in all aspects of the charity’s work.

Trustee Responsibilities

Trustees are appointed based on their alignment with the charity’s mission, and their ability to support the organisation’s governance and long-term development. Each trustee is committed to acting in the best interests of the charity and its beneficiaries.

Key responsibilities include:

Trustees are supported by administrative and ministry teams who provide reports, documentation, and recommendations to inform decision-making.

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Risk Management and Compliance

Pure Hearts maintains a proactive approach to risk management, recognising the importance of safeguarding both beneficiaries and the charity’s reputation. Over the reporting period, trustees reviewed and strengthened several key areas:

These measures will continue to evolve as the charity expands its ministry offerings and operational capacity.

Commitment to Accountability and Transparency

The trustees remain firmly committed to ensuring that Pure Hearts operates with integrity, openness, and diligence. This includes:

Transparency remains a foundational principle as the charity continues to grow in reach and impact.

Ethical and Spiritual Leadership

Pure Hearts recognises that governance extends beyond administrative responsibility; it reflects the spiritual character and culture of the ministry. Throughout the year, trustees and leaders worked to embody the values of humility, stewardship, honour, unity, and service.

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Impact and Evaluation

Pure Hearts is committed to demonstrating the difference our ministry makes in the lives of women and communities. In 2024, our focus remained on strengthening our programme design, improving our systems, and ensuring that every retreat, gathering, and teaching session meaningfully supports our mission to restore hearts back to the Father.

Our Approach to Impact

Pure Hearts applies a structured, learning-centred, and biblically grounded approach to evaluation across all ministry activities.

Key Areas of Assessment

2024 Highlights

1. Programme Development

Throughout 2024, Pure Hearts refined and expanded the structure of its key ministry offerings.

Progress included:

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2. Collaboration

Pure Hearts continued to build relationships that support spiritual growth, ministry excellence, and wider reach.

Key achievements:

3. Community Engagement

Pure Hearts remained active in creating ongoing spaces for spiritual encouragement and connection.

Engagement activities included:

4. Organisational Strengthening

Significant steps were taken to enhance the charity’s internal capacity and operational foundations.

Developments included:

Reflections and Lessons Learned

The year provided valuable insights that will continue to guide Pure Hearts in the years ahead:

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Future Plans and Strategic Priorities

As Pure Hearts continues to grow, the year ahead represents a meaningful season of strengthening, refinement, and preparation. Building on the foundations laid through retreats, pastoral care, teaching, and digital outreach, our focus will be on deepening spiritual impact, expanding ministry capacity, and ensuring that our structures can support long-term, sustainable growth.

1. Strengthening Retreats and Programme Design

We will continue to refine the structure, content, and delivery of our retreats and ministry programmes to ensure they remain biblically rooted, spiritually enriching, and accessible to a diverse and growing audience. This includes enhancing teaching sessions, worship experiences, pastoral care support, and follow-up pathways.

2. Expanding Our Reach

Building on the progress made this year, Pure Hearts aims to widen its impact across the UK and internationally. The increasing diversity of participants—including men, young adults, and families—reflects a shift toward a broader ministry footprint. Our goal is to develop programmes that effectively meet the spiritual and emotional needs of all individuals engaging with Pure Hearts.

3. Monthly Worship and Word Community

A new Monthly Worship and Word Community is being developed to offer consistent spaces for worship, prayer, and biblical teaching. This gathering will provide ongoing spiritual nourishment beyond our retreats, creating a rhythm of fellowship and discipleship that supports people throughout the year.

4. Enhancing Digital Ministry and Media Outreach

Following the success of our TBN UK Recording Day, the trustees plan to continue investing in digital discipleship content—teachings, devotionals, testimonies, and conversations—that can reach individuals who may not attend in-person gatherings. Strengthening our online platforms will increase accessibility and deepen our global engagement.

5. Building Stronger Support Systems

We plan to develop stronger support frameworks, including follow-up pathways, pastoral care touchpoints, and small-group discipleship circles. These systems will ensure individuals continue to grow spiritually beyond initial encounters with the ministry.

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Acknowledgements

The progress and impact Pure Hearts experienced in 2024 would not have been possible without the unwavering dedication, support, and generosity of the many individuals and partners who believe in our mission. As we reflect on this year, we extend our heartfelt gratitude to everyone who has contributed to creating spaces where women—and increasingly men and families—encounter God, rediscover identity, and walk in purpose.

Trustees and Leadership

The trustees have played an essential role in providing clear governance, spiritual oversight, and strategic direction throughout the year. Their commitment to stewarding the vision of Pure Hearts with integrity and wisdom has enabled the ministry to grow while remaining centred on its core purpose.

We extend our sincere appreciation to the trustees and leadership team for their dedication, guidance, and steadfast support. Their wisdom, counsel, and commitment ensure that Pure Hearts not only fulfills its spiritual mandate but also maintains excellence in governance, oversight, and the delivery of all ministry activities.

We are also grateful for the individuals who supported us throughout the year. Your contributions have strengthened our programmes, enriched our retreats, and expanded the reach of our message.

We acknowledge all those who contributed to our events, planning sessions, teachings, and strategic development activities. Your generosity, insights, and partnership have helped ensure that Pure Hearts remains a place of encounter, healing, and empowerment.

Volunteers and Community Members

Our volunteers are the heartbeat of Pure Hearts. Their dedication—whether through intercession, administration, event support, worship, or creative contribution—has been instrumental in every gathering and initiative this year.

We also thank every participant, attendee, and community member who engaged with our retreats, events, and ministries. Your testimonies, stories, and feedback continually shape the evolution of Pure Hearts and inspire us to grow and serve with excellence.

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Closing Reflection

Pure Hearts is built on prayer, partnership, and purpose. Every milestone reached this year is a reflection of God’s faithfulness and the collective effort of those who stand with us.

As we look ahead, we remain committed to building spaces that nurture spiritual growth, cultivate healing, and empower individuals to step confidently into God’s purpose for their lives. Together, we will continue to strengthen our community, deepen our impact, and expand the reach of our ministry.

On behalf of the trustees, leadership team, and the entire Pure Hearts family— Thank you for your support, your belief, and your continued partnership.

Signed on behalf of the Charity

Kika Ashanike Chair Pure Hearts

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Reference Information

Board of Trustees

Kika Ashanike Lesley Iwuoha Torema Thompson Nicole Belfon (now Nicole Dennis)

Charity Name Charity Registration Number

Website Charity Email

Pure Hearts 1146008 www.purehearts.org.uk info@purehearts.org.uk

Pure Hearts UK Charity Number: 1146008 www.purehearts.org.uk | info@purehearts.org.uk

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ANNUAL ACCOUNTS

2025

© Pure Hearts. All rights reserved.

PURE HEARTS Statement of Financial Activities

For the year ended 31 January 2025

2025 2024
Incoming resources Restricted Unrestricted Total £ Total £
General funds
Donations & similar incoming resources 46,606.78 46,606.78 22,573.86
Charitable activities 25,544.89 25,544.89 44,465.36
Trading activities 0.00 0.00
Investment income 0.00 0.00
Other incoming resources 0.00 0.00
Total incoming resources 0.00 72,151.67 72,151.67 67,039.22
Resources expended
Cost of generating funds
Fundraising costs 0.00 0.00 0.00
Events 0.00 46,097.52 46,097.52 50,980.38
Investment management costs 0.00 0.00 0.00
0.00 46,097.52 46,097.52 50,980.38
Cost of sales
Purchase of goods for resale 0.00 0.00 0.00 0.00
Charitable activities-Direct
Donations, Gifts & benevolences 0.00 0.00 105.00
Total direct costs 0.00 0.00 0.00 105.00
Charitable activities-Indirect
Management Team 0.00 20,510.00 20,510.00 14,225.18
Hospitality 0.00 0.00 0.00 0.00
Advertising, Marketing & Promotions 0.00 150.00 150.00 1,112.24
Overhead Costs 0.00 1,492.65 1,492.65 506.84
Total indirect costs 0.00 22,152.65 22,152.65 15,844.26
Other
Depreciation 0.00 0.00 0.00 0.00
Governance costs 0.00 0.00 0.00 0.00
Disposal of assets 0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00
Total resources expended 0.00 68,250.17 68,250.17 66,929.64
Net incoming / outgoing resources**before transfer£ ** 0.00 3,901.50 3,901.50 109.58
Balance b/fwd 2023 £ 0.00 734.43 734.43 624.85
Transfers between funds 2024 £ 0.00 0.00 0.00 0.00
Balance c/fwd 2024 £ 0.00 4,635.93 4,635.93 734.43

Ref : | Annual Accounts 2025

Page : 2

Registered Charity Number: 1146008 .

PURE HEARTS
Balance Sheet
As at 31 January 2025
Assets
Intangible assets
Tangible assets
Total Assets
Current assets
Debtors
Cash at bank and in hand
Current liabilitieswithin one year
Sundry
Net Current Assets
CREDITORS - over one year
Creditor
NET ASSETS
Funds
Restricted
Unrestricted
MEMBERS' FUNDS		 2025
£
0
0
0
4,636
4,636
0
4,636
0
4,636
0
4,636
4,636		 2024
£
0
0
0
734
734
0
734
0
734
0
734
4,636 734

Ref : | Annual Accounts 2025

Page : 3

Registered Charity Number: 1146008 .

Independent examiner's report on the accounts

Section A Independent Examiner’s Report

Report to the trustees/ Charity Name PURE HEARTS members of On accounts for the year 2025 Charity no 1146008 ended (if any) Set out on pages 6&7 (remember to include the page numbers of additional sheets)

I report in respect of my examination of the Trust’s accounts carried out under section 145 of the 2011 Act and in carrying out my examination, I have followed the applicable Directions given by the Charity Commission under section 145(5)(b) of the Act.

Independent I have completed my examination. I confirm that no material matters have examiner's statement come to my attention in connection with the examination which gives me cause to believe that in, any material respect:

I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in order to enable a proper understanding of the accounts to be reached.

Date: 10.04.2026 Signed: Name: Rachel Kagutuzi Relevant professional CIMA qualification(s) or body (if any): Address: 1a Highfield Road Dartford DA1 2JH

1

October 2018

IER

Section B Disclosure

Only complete if the examiner needs to highlight matters of concern (see CC32, Independent examination of charity accounts: directions and guidance for examiners).

Give here brief details of any items that the examiner wishes to disclose .

2

October 2018

IER