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2024-09-30-accounts

REGISTERED COMPANY NUMBER: 07698491 (England and Wales)
REGISTERED CHARITY NUMBER: 1145996

Report of the Trustees and

Unaudited Financial Statements for the Year Ended 30 September 2024

for

ACTION FOR ELDERS TRUST

Advantage Accountancy & Advisory Ltd
Avalon House
5-7 Cathedral Road
Cardiff
CF11 9HA

ACTION FOR ELDERS TRUST

Contents of the Financial Statements
for the Year Ended 30 September 2024
Page
Chairman's Report 1
Report of the Trustees 2 to 11
Independent Examiner's Report 12
Statement of Financial Activities 13
Balance Sheet 14 to 15
Notes to the Financial Statements 16 to 24 
ACTION FOR ELDERS TRUST

Chairman's Report
for the Year Ended 30 September 2024

As Chair of Action For Elders, I am proudto reflect on anotheryear of determinedprogress,innovation,and  unwavering
commitment to older people across the UK - particularly during a time of economic hardship and societal challenge.

The landscapefor olderpeoplehas grownmore complex.Austerity,inflation,and the erosionof key supports- such as
theWinterFuelPayment-haveplacednewpressuresonolderadults,manyofwhomalreadylivewith invisible
hardship.Yet amid these challenges,ActionFor Eldershas continuedto standfirm, offeringpractical,preventative, and
compassionate support through our award-winning programmes and emerging campaigns.

Thisyear,wescaledthereachofourBalancedLivesandBetterTogetherprogrammes,withnewpilotsand hubs
meetingolderpeopleintheircommunitiesandequippingthemwiththetoolstoremainmobile,resilient, and
connected.At a time when many services focus on crisis response,we are resolutelycommittedto early intervention-  a
principle that defines our ethos and sets us apart.

We have also advancedour ThinkDifferentlyAboutAgeingcampaign,challengingdeep-rootedageism and highlighting
thevoicesandlivedexperienceofolderadults.Our#AgeLiberationCollectivehasbeguntoshiftnarratives-not only
withinsociety,butwithinpolicycirclestoo.We are proudthatourcampaigningworkis helpingto reshapehow  ageing
is perceived and experienced.

Behindthescenes,wehavecontinuedtoworkdiligentlyongovernance,partnerships,andfuturesustainability. Our
financialpositionremainscautiouslyoptimisticthankstothetirelessworkofourteamandnewphilanthropic links,
thoughthesectorremainscompetitive.Thescaleofthedemographicshift-thearrivalofthe"ageing population
tsunami" - makes our work more vital than ever. Yet public policy and funding models still lag behind this new reality.
Iwouldliketoextendmydeepestthankstoourstaff,volunteers,funders,andpartners.Yoursharedbeliefin the
potential of later life - and in Action For Elders - allows us to continue this vital journey.

As we look ahead,our focus remains clear: to builda society where ageing is valued,supported,and celebrated.We  are
not just responding to a crisis - we are leading a movement.

Lorraine Morgan
June 2025

Page 1

ACTION FOR ELDERS TRUST (REGISTERED NUMBER: 07698491)

Report of the Trustees for the Year Ended 30 September 2024

Thetrustees,whoarealsodirectorsofthecharityforthepurposesoftheCompaniesAct2006,presenttheir report
withthefinancialstatementsofthecharityfortheyearended30September2024.Thetrusteeshaveadopted the
provisionsofAccountingandReportingbytheCharitiesStatementofRecommendedPracticeapplicableto charities
preparingtheiraccountsinaccordancewiththeFinancialReportingStandardapplicableintheUKandRepublic of
Ireland (FRS 102) effective 1 January 2019.

OBJECTIVES AND ACTIVITIES

�About Action for Elders

Our Charitable Objectives

ActionFor Eldersexists to supportolderpeopleto live independently,age positively,and enjoya betterqualityof life -
whatevertheircircumstances.WearetheonlyUKcharitysolelydedicatedtopromotingPositiveAgeingthrough a
holistic, evidence-based approach.

Our aims are:

> To reduce isolation and loneliness.

> To increase the physical, mental, and social resilience of older people.

> To challenge ageism and reshape attitudes towards ageing.

Weprioritiseworkingwiththosewhoaremarginalised,facingpoverty,orotherwiseunderservedby mainstream
services.

Activities and Programme Delivery 2023-24

Inthepastyear,ourfocushasremainedfirmlyondeliveringcommunity-led,preventativesupportthrough our
integrated model of wellbeing. Our main strands of activity included:

1. Balanced Lives Programme:

Deliveredincommunitysettings,carehomes,andonline,thisflagshipprogrammecombinesphysical movement,
mental stimulation, and social engagement. Outcomes from 2023-24 show:

2. Better Together: Building Resilience with Older Adults

ThispilotprojectinPonthirdemonstratedasuccessfulplace-basedmodelofsupportforisolatedolderadults. The
programmeled to improvedbalance,reducedpain(e.g.arthritis,sciatica),andincreasedsocialconnection- laying the
groundwork for expansion across Gwent.

Participant Voice:

"I find Action For Elders very helpful.The Tai Chi is very good for my balanceand I enjoy all the aspects of the class -  like
the mindfulness too. I have lots of new friends in the group."

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ACTION FOR ELDERS TRUST (REGISTERED NUMBER: 07698491)

Report of the Trustees for the Year Ended 30 September 2024

3. Think Differently About Ageing Campaign

Thisnationalcampaigncontinuestogrowthroughthe#AgeLiberationCollective,amplifyingolderpeople'svoices and
tacklingstructuralageism.Newresearchbriefingsandstorytellinginitiativesreachednationalmediaand policy
audiences.

4. Community Engagement and Volunteer Development

WehaveinvestedinlocalisedoutreachandaredevelopingourActioneersvolunteernetwork-olderadults leading
support for peers, with the aim of fostering resilience and peer-to-peer empowerment.

Wedesignanddeliverallprogrammeswiththeinputofolderadultsthemselves,buildingontheirexisting strengths,
and linking closely with wider health and community infrastructure.

Our Approach

AtActionForElders,webelievethatolderageshouldbeatimeofpurpose,dignity,andconnection-not decline,
isolation,orinvisibility.OurapproachisrootedintheprinciplesofPositiveAgeing,earlyintervention, and
whole-personsupport.Wedonotsimplydeliverservices;weco-createsolutionswitholderpeopletoenhance their
health, independence, and quality of life.

A Holistic, Resilience-Based Model

Werecognisethatphysical,mental,andsocialwellbeingaredeeplyinterconnected.OurBalancedLives model
integratesthesedimensionsthroughaprogrammeofmovement,mindfulness,andsocialengagement-proven to
improve strength, reduce falls, alleviate anxiety, and rebuild connection.

We worktobuildresilienceateverylevel- forindividuals,communities,andsystems.Resiliencemeanstheability not
only to withstand challenges such as illness, bereavement, or poverty, but to adapt, recover, and thrive.

People-Led, Strength-Based, and Connected

> People-Led:Olderpeoplehelpshapeourprogrammes.Theirinsights,livedexperience,andfeedbackdirectly inform
design and delivery.

> Strength-Based: We start from what people can do - their skills, passions, and networks - rather than what they lack.

> Connected:We workinpartnershipwithhealth,socialcare,communitygroups,andlocalvolunteerstocreate wrap
around support and avoid duplication.

Community Embedded, Nationally Recognised

Whileourreachis growingacrossthe UK, ourrootsremainlocal.We focuson areasof highneed- placeswhere older
people are underserved or invisible to statutory services - and embed ourselves in communities to build trust.

Our programmes are offered:

> In person (e.g. local hubs, community centres, care homes)

> Online (interactive sessions for isolated participants)

> Through campaigns and national advocacy (e.g. Think Differently About Ageing)

Page 3

ACTION FOR ELDERS TRUST (REGISTERED NUMBER: 07698491)

Report of the Trustees for the Year Ended 30 September 2024

Why We're Different

ActionForEldersisoneofthefewcharitiescombiningpracticaldeliverywithadvocacyandsystemschange. We
challengetheoutdated"deficit"viewofageingandinsteadpromoteAgeLiberation-theideathatlaterlifecanbe a
time of growth, value, and contribution.

"We're not onlysupportingolderpeople;we're changinghow societythinksaboutageing.That'swhat makes our  work
transformational."

 - James Lewis, Chief Executive

Public benefit

In settingthe charity'sobjectives,the trusteeshave paid due regardto PublicBenefit guidancepublishedby the Charity
Commission. How the charity fulfills this responsibility is contained in the various sections of this report and review.

ACHIEVEMENT AND PERFORMANCE

Our 2024 Year in Review

The 2023-24 year has been one of both consolidation and innovation, as Action For Elders continued to meet the
increasing demand for early intervention and preventative services among older people - while also investing in new
programmes, partnerships, and advocacy.

Responding to Escalating Need

The cost-of-living crisis deepened this year, with more older adults reporting financial hardship, loneliness, and
declining health. In this challenging landscape, our services were a lifeline:

1. We delivered over 1,000 Balanced Lives sessions  across community venues, care homes, and online platforms.

2. More than 400 older people per week  engaged with our wellbeing programmes, many for the first time.

3. We expanded our support to new areas, including rural and underserved communities in South Wales and the
North of England.

Piloting New Models

Our successful Better Together  pilot in Ponthir provided a blueprint for place-based resilience support. The 10-week
programme showed measurable im provements in mobility, social connection, and self-management of health
conditions - helping to shape our plans for wider rollout.

Campaigning and Advocacy

We strengthened our campaigning voice through our Think Differently About Ageing  work, which received national
media coverage and policy interest. The #AgeLiberationCollective gave older adults a platform to speak out on
ageism, healthcare access, and the right to live well in later life.

We also launched new storytelling and research activities, helping funders and policymakers better understand the
reality of ageing in today's UK.

Page 4

ACTION FOR ELDERS TRUST (REGISTERED NUMBER: 07698491)

Report of the Trustees for the Year Ended 30 September 2024

Collaboration and Connection

1. We deepened ties with partners like GAVO, TVA, and health boards, becoming a trusted part of multi-agency
networks such as Community Conversations and Social Prescribing pathways.

2. Our work was recognised as directly supporting the Social Services and Well-being (Wales) Act 2014 and the Welsh
Government's Older People and Frailty Integrated Quality Statement.

A Foundation for Growth

Internally, we made progress on trustee development, fundraising diversification, and planning for a Council of
Elders - an advisory group of older people helping shape strategy.

"Action For Elders has shown what's possible when older people are supported early, meaningfully, and with
respect. This year, we've not only met need - we've helped change the narrative."- Lorraine Morgan, Chair

2023-24 Stats Snapshot

Areas Reached

12 regions across Wales and England - including Neath Port Talbot, Powys, Swansea, Vale of Glamorgan, Torfaen,
Hereford and York

Older People Supported
Over 400 older adults engage with our programmes every week

Balanced Lives Sessions Delivered

1,035 sessions focused on physical, mental, and social wellbeing

Physical Resilience Outcomes

74% improved or maintained mobility
76% increased physical activity

Mental Wellbeing Gains

50% reported higher happiness levels++62% had a more positive outlook on life

Social Resilience

86% felt more socially connected++72% reported improved quality of life

Community Voice

Over 250 participants contributed to surveys, focus groups and campaign insights

Campaign Reach

Think Differently About Ageing campaign reached over 10,000 people through media and community engagement

New Local Partnerships

5 new collaborations with GP clusters, wellbeing networks, and local authorities

Page 5

ACTION FOR ELDERS TRUST (REGISTERED NUMBER: 07698491)

Report of the Trustees for the Year Ended 30 September 2024

From the Chief Executive

Thisyear,perhapsmorethananyother,hasshownustheurgency-andtheopportunity-ofourwork.The realities
facedbyolderpeopleacrosstheUK arestark:risingcosts,increasingloneliness,healthdeterioration,anda pervasive
senseofbeingleftbehind.ButatActionForElders,wehavenotstoodstill.Wehavemovedforward,not only
responding to crisis, but reshaping the possibilities for ageing in our society.

Wehavecontinuedtodeliverpractical,preventativesupportthroughourBalancedLivesandBetter Together
programmes,reachingover400olderadultsperweekandexpandingourgeographicfootprintacrossWales and
England.Theseprogrammeshavedeliveredtangibleoutcomes-improvedmobility,mentalwellbeing,and social
connection - all built on a foundation of trust, consistency, and local presence.

But ourambitiondoes notstopat delivery.ThroughourThinkDifferentlyAboutAgeingcampaign,we've amplified the
voicesofolderpeoplewhoaretoooftenunheard.We'vechallengedpolicy-makers,fundersandthepublicto see
ageingdifferently-notasaburden,butasastageoflifewithvalue,strength,andcontribution. Our
#AgeLiberationCollective is beginning to shape the national conversation.

Thisworkistimely.TheremovaloftheWinterFuelPaymentforsomeandgrowingcost-of-livingpressures have
deepenedhealthinequalitiesandexposedsystemicageism.Thepeoplewesupport-manyofwhomfalljust beneath
thethresholdforstatutorycare-faceveryrealhardship.Theyarenavigatinglaterlifewithresilience,butalso with
increasing vulnerability. It is our job to stand beside them and to push for change.

Internally,we have strengthenedourcapacity,deepenedourpartnerships,andlaidthe groundworkfor future growth.
Weareexploringnewphilanthropicpathways,andplanningforaCouncilofElderstoensureolderpeopleremain at
the heart of our governance and strategy.

I am deeplygratefulto ourfunders,volunteers,staffandparticipants- andto ourChairandTrusteeswhocontinue to
guide us with vision and resolve. You are the reason we are able to offer not just services, but a movement for change.

Intheyearahead,wewillcontinuetobuildresilience-physical,mental,social,andstructural-forolderpeople. We
willcontinuetoleadthewayinshowingwhat'spossiblewhenwedesignsupportthatisrespectful,relational, and
rooted in community.

 James Lewis
 Chief Executive
 Action For Elders

Page 6

ACTION FOR ELDERS TRUST (REGISTERED NUMBER: 07698491)

Report of the Trustees for the Year Ended 30 September 2024

Strategic Focus for 2024-25

Aswelookahead,ourstrategicdirectionforthecomingyearisshapedbythreeinterlockingpriorities:resilience,
reach, andrecognition. Theseprioritiesrespondtotheurgentchallengesfacingolderpeople- andpositionAction For
Elders as a national l eader in preventative ageing support and policy influence.

Our Strategic Goals

1. Deepen Community Impact

Wewillenhancethereachandqualityofourcoreprogrammes-especiallyBalancedLivesandBetterTogether -
ensuring they meet the evolving needs of older people at local level.

Objectives:

  > Expand Balanced Lives delivery to 6 new localities, with emphasis on areas of high deprivation or rural isolation.

  > Integrate co-production sessions into all programme sites by Q3, to strengthen people-led delivery.

> Introduceat least 2 new tailoredsessionsfor older peoplewith complexneeds (e.g. dementia-friendly, post-hospital
discharge).

2. Build Structural Resilience

We willsecuretheorganisation'sfuturethroughdiversifiedfunding,governanceevolution,andsmarteruse of data to
demonstrate long-term impact.

Objectives:

  > Launch a new philanthropic development plan, targeting major donors and trusts by end of Q2.

  > Recruit at least two new trustees with lived experience and/or professional expertise in health, ageing or equality.

>Implementacentralisedoutcomesframeworkanddatadashboardtosupportimpactreportingacross all
programmes.

3. Lead the National Conversation on Ageing

Wewillgrowourvoiceandinfluencethroughcampaigns,storytelling,andpolicyengagement-helpingto reframe
ageing as a time of strength, not decline.

Objectives:

  > Expand Think Differently About Ageing campaign reach by 25%, with a focus on engaging intergenerational allies.

  > Establish a Council of Elders to advise on policy, strategy and lived experience engagement.

  > Publish two national briefings based on participant stories and qualitative research on ageism and late-life wellbeing.

Page 7

ACTION FOR ELDERS TRUST (REGISTERED NUMBER: 07698491)

Report of the Trustees for the Year Ended 30 September 2024

FINANCIAL REVIEW

Financial review

Despite a challengingfinancialclimate,Action For Elders closed the year ending30 September2024 in a stable position,
posting a modest net surplus and continuing to deliver a full programme of services and advocacy work.

Income

Totalincomefortheyearwas£302,548representingahealthydiversificationoffundingsources.Ourlargest income
stream remainedgrantincome,whichtotalled£213,101- demonstratingcontinuedconfidencefrom key fundersin the
impact and value of our work.

Other notable sources included:

  > Donations: £64,199 - a testament to the growing public awareness of our mission.

  > Service-generated income: £23,247 from delivery contracts and programme-related work.

  > Unity Lottery and interest income also made modest contributions to our income base.

Financial Out-Turn

Thepresentationofthesestatementsfortheyearreflectsourresponsibilitiesinrelationtothevariousgrant funders
anddonorsthathaveinvestedinus,whetherwithrestrictedfundstowardsprojectsorunrestrictedfundsfor the
overall development of the organisation as defined in the SOFA guidance with corresponding expenditure.

Allofourfinancialincomeandexpenditure-bothrestrictedandunrestricted-underpinsourmission,TheBoard wishes
tothankallofitsfinancialsupporters,bothbigandsmall,andtakesitsresponsibilitiesofstewardshipin the
distribution of monies awarded to the charity with the due diligence expected of custodians.

Reserves Policies

Eventhoughhavingreservesisnotalegalrequirementtheboardoftrusteesregularlymonitoranextensive reserve
policyas part of their due diligencein organisationalgovernance.Asset out in our review of 2021 they have agreed  that
thecharityshouldcontinueto worktowardsbuildingunrestrictedreservesof upto six monthsrunningcosts.This will
helptoensurethecharity'sstabilityinthecaseofunexpectedlossoffundingandallowustomeetany unforeseen
expenditureandtakeadvantageofanynewopportunitieswhichpresentthemselves,astheyalwayswill. The
unfortunaterealityis that a charitywith reserves set aside for a proverbialrainyday is less obviouslyin need and if  that
ever becomes the case for ActionFor Eldersthen any amountover our proposedtargetof six monthsrunningcosts will
be immediately reinvested into operational activity for the benefit of our beneficiaries.

Asat30thSeptember2024thecharityhadtotalfundsof£84,789(2023:£78,003)ofwhich£52,441(2023: £73,259)
were unrestricted funds after accounting for fixed assets, the charity had fixed reserves of £52,441 (2023: £72,066).

Risk Management

During2023/24,theboardupgradedallof itsriskassessmentandmanagementsystems.A reviewof riskis a standing
itematallboardmeetingsandadesignatedtrusteeoverseesthe'trafficlight'systeminoperationby senior
managementoutsideofboardmeetings.Asanorganisationthatbelievesincontinuouslylearning,wearealways in
discussion with our professional advisors on matters of governance, strategy, finance, and all associated risks.

STRUCTURE, GOVERNANCE AND MANAGEMENT

Governing document

Thecharityiscontrolledbyitsgoverningdocument,adeedoftrust,andconstitutesalimitedcompany,limited by
guarantee, as defined by the Companies Act 2006.

Page 8

ACTION FOR ELDERS TRUST (REGISTERED NUMBER: 07698491)

Report of the Trustees
for the Year Ended 30 September 2024

Recruitment and Appointment of new Trustees

Thecharityhasaboardoftrusteesthathaveaverydiversesetofskillsthatitdeemsnecessarytoexecute due
diligence,governance,andnecessaryskillsintheareasrequirednotonlyforgoodgovernancebutalsofor specific
subject expertise that are deemed useful in the execution of the organisation's objectives.

ThetrusteesofthecharityduringtheyearwereLorraineMorgan,EddieSherwood,DrLesleyHayward, Jackie
Marshall-Cyrus and Action For Elders CIC.

We will shortlybe embarkingon a mission to 'recruit'a select number of Elders to raise our profileand take us into new
territories. These will be separate from the board and will have a specific brief.

Theboarditselfwillcontinuetolookforexceptionalpeoplewhowillserveourmissionandobjectives.We are
particularlyinterestedtolookatthosewithexpertiseintheareasofexpats,veterans,international development,
fundraising,philanthropy,marketingandyoungpeople.It wouldbe particularlygoodto recruitsomeoneof a younger
agetoourcurrentboardmembers.Aspreviouslystatedinreviewsofthisnaturewearefiercelyprotectiveof our
cultureof careandresponsibilityto thosewe serve andwe wouldexpectallnew additionsto theboardto hold these
values as well.

Organisational structure

ThisreportandreviewisprovidedbytheTrusteesofActionForEldersTrust(charityno.1145996),whose registered
officeis currentlyat:. Actionfor EldersTrustis also a registeredcompany(07698291)private,limitedby guarantee and
with no share capital.

TheadministrationandoperationalproceduresofthecharityaretheresponsibilityofthecurrentBoard of
Trustees,whodelegatethedaytodaystrategicmanagementofthecharitytotheChiefExecutiveandthrough this
positiontotheappropriatestaffthroughthemethodofemployment,sub-contractinganddelegation ,where
applicable.

The Boardmeets a minimum of three times a year , or as otherwisedirectedby the Chair and Chief Executive.At one of
these meetings, its AGM , the officers are elected for an annual term of office.

Duringthe course of 2023/24the Boardof Trustees met three times to review the charity'sstrategy,operations,risk and
finance.Inaddition,monthlymeetingsorasrequiredtookplaceonlinebetweentheChairandseniormanagement .
Othertrusteeswerealsofrequentlyconsultedandinformed,providingadviceandchallengeinequalmeasure.In our
review of 2021 the charityhighlightedthe decisionthateach trusteeshould'own' an area of our strategicwork and be
responsibleforit.Thisworkcontinuesandtrusteeshavebeenactiveinalsointroducingustoseniorcontactsin the
health services and local Government which are crucial to our development and diversification of income.

Unfortunatelytheplanstoestablisha'CouncilOfElders'whichlinksparticipantsdirectlytoourboardvia formal
committees did not come to fruition during the year in question however it remains a strategic priority for next year.

ActionForEldersCIC,whichhasaseparateboard,isaCommunityInterestCompany.Itwilldonateallofits surplus
(wheninapositiontodoso)totheTrustthroughanassetlock.DirectorsoftheCICarelegallyallowedtositon the
Trust'sBoardandgivestrategicandmanagementadvice,asrequiredforthebenefitofthecharity.However, voting
rightsare restrictedto one collectivevote for those directorsin attendance.The Trust views this extra externalinput as
fundamental to its governance and values the roles of the CIC Directors which are similar to that of Non Executives.

Page 9

ACTION FOR ELDERS TRUST (REGISTERED NUMBER: 07698491)

Report of the Trustees
for the Year Ended 30 September 2024

REFERENCE AND ADMINISTRATIVE DETAILS

Registered Company number

07698491 (England and Wales)

Registered Charity number

1145996

Registered office

Second Floor
Avalon House
5-7 Cathedral Road
Cardiff
CF11 9HA

Trustees

----- Start of picture text -----
Chair
----- End of picture text -----

J L MorganChair
Action for Elders UK C.IC
E P Sherwood
Dr  L Hayward
JS Marshall-Cyrus

Senior Management

James Lewis
Vicki Evans

Company Secretary

Action for Elders UK C.I.C.

Independent Examiner

Advantage Accountancy & Advisory Limited
Avalon House
5-7 Cathedral Road
Cardiff
CF11 9HA

Bankers

Metro Bank
One Southampton Row
London
WC1B 5HA

Unity Trust Bank Plc
Nine Brindley Place
Birmingham
B1 2HB
Santander
Bootle
Merseyside
L30 4GB

Page 10

Acnop4 FOR ELDERS TRUST A•port ol tha Trusto•s lor the Y•ar End•d 30 S•pt•mb•r 2024 This rewt has been sxepared In accordance Mth the spedal provIS￿nS of Part 15 01 tho Companlos Acl 21x6 relati to small companle& Approved by ordef of th• board ol truste•s on .. zqlTrlig_ Ind $i￿ed ¢)n ￿ bohalf ty: J L Mor1￿ - Truste• Pale 11

Independent Examiner's Report to the Trustees of
Action For Elders Trust

Independent examiner's report to the trustees of Action For Elders Trust ('the Company')

IreporttothecharitytrusteesonmyexaminationoftheaccountsoftheCompanyfortheyear ended
30 September 2024.

Responsibilities and basis of report

Asthecharity'strusteesoftheCompany(andalsoitsdirectorsforthepurposesofcompanylaw)youare responsible
for the preparation of the accounts in accordance with the requirements of the Companies Act 2006 ('the 2006 Act').

Havingsatisfiedmyself thatthe accountsof the Companyare not requiredto be auditedunderPart 16 of the 2006 Act
and are eligiblefor independentexamination,I report in respect of my examinationof your charity'saccountsas  carried
outunderSection145oftheCharitiesAct2011('the2011Act').IncarryingoutmyexaminationIhavefollowed the
Directions given by the Charity Commission under Section 145(5) (b) of the 2011 Act.

Independent examiner's statement

Sinceyourcharity'sgrossincomeexceeded£250,000yourexaminermustbe a memberof a listedbody.I can confirm
thatIamqualifiedtoundertaketheexaminationbecauseIamamemberoftheAssociationofChartered Certified
Accountants, which is one of the listed bodies.

Ihavecompletedmyexamination.Iconfirmthatnomattershavecometomyattentioninconnectionwith the
examination giving me cause to believe:

1. accounting records were not kept in respect of the Company as required by Section 386 of the 2006 Act; or

2. the accounts do not accord with those records; or

3. the accounts do not comply with the accounting requirements of Section 396 of the 2006 Act other than any requirement that the accounts give a true and fair view which is not a matter considered as part of an independent examination; or

4. the accounts have not been prepared in accordance with the methods and principles of the Statement of Recommended Practice for accounting and reporting by charities (applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102)). 

Ihavenoconcernsandhavecomeacrossnoothermattersinconnectionwiththeexaminationtowhich attention
should be drawn in this report in order to enable a proper understanding of the accounts to be reached.

Stephen John Bickerton
The Association of Chartered Certified Accountants

Advantage Accountancy & Advisory Ltd
Avalon House
5-7 Cathedral Road
Cardiff
CF11 9HA

Date: .............................................

Page 12

ACTION FOR ELDERS TRUST

Statement of Financial Activities for the Year Ended 30 September 2024

Unrestricted
fund
Notes
£
INCOME AND ENDOWMENTS FROM
Donations and legacies
64,199
Charitable activities
Advancement of Health
48,027
Other trading activities
3
624
Investment income
4
1,377
Total
114,227
EXPENDITURE ON
Raising funds
-
Charitable activities
Advancement of Health
134,800
Other
245
Total
135,045
NET INCOME/(EXPENDITURE)
(20,818)
RECONCILIATION OF FUNDS
Total funds brought forward
73,259
TOTAL FUNDS CARRIED FORWARD
52,441		 Restricted
fund
£
-
188,321
-
-
188,321
-
160,717
-
160,717
27,604
4,744
32,348		 2024
Total
funds
£
64,199
236,348
624
1,377
302,548
-
295,517
245
295,762
6,786
78,003
84,789		 2023
Total
funds
£
76,306
57,605
1,578
1,540
137,029
1,749
409,768
80
411,597
(274,568)
352,571
78,003		 
The notes form part of these financial statements

Page 13

ACTION FOR ELDERS TRUST (REGISTERED NUMBER: 07698491)

Balance Sheet 30 September 2024

Unrestricted
fund
Notes
£
FIXED ASSETS
Intangible assets
9
-
CURRENT ASSETS
Debtors
10
65,443
Cash at bank
75,032
140,475
CREDITORS
Amounts falling due within one year
11
(31,417)
NET CURRENT ASSETS
109,058
TOTAL ASSETS LESS CURRENT LIABILITIES
109,058
CREDITORS
Amounts falling due after more than one year
12
(56,617)
NET ASSETS
52,441
FUNDS
14
Unrestricted funds
Restricted funds
TOTAL FUNDS		 Restricted
fund
£
-
2,127
30,221
32,348
-
32,348
32,348
-
32,348		 2024
Total
funds
£
-
67,570
105,253
172,823
(31,417)
141,406
141,406
(56,617)
84,789
52,441
32,348
84,789		 2023
Total
funds
£
1,193
58,439
130,865
189,304
(53,477)
135,827
137,020
(59,017)
78,003
73,259
4,744
78,003 
The charitablecompanyis entitledto exemptionfrom auditunderSection477 of the CompaniesAct 2006for the year
ended 30 September 2024.

Themembershavenotrequiredthecompanytoobtainanauditofitsfinancialstatementsfortheyear ended
30 September 2024 in accordance with Section 476 of the Companies Act 2006.

The trustees acknowledge their responsibilities for

The notes form part of these financial statements

continued...

Page 14

AcnoN FOR ELDERSTRUST Balanco Sheet - contlnued 30 September 2024 These financlal slalements have been prepared in accordance ￿th tho provislons applicable lo charitable companlej subiect to the small companies re8ime. The fin ncial slalements were approved by Ihe Board of Truslees and authorlsed for Issue on . and were 5i8ned on its behalf by: J L Morgan - Trustee The notes forni part of these financlal statements Pa8e 15

ACTION FOR ELDERS TRUST

Notes to the Financial Statements
for the Year Ended 30 September 2024

1. STATUTORY INFORMATION

ActionforEldersTrustisaprivatecompanylimitedbyguarantee,incorporatedinWaleswithinthe United
Kingdom. The registered office is 5-7 Cathedral Road, Cardiff, CF11 9HA.

Each of the members is liableto contributean amountnot exceeding£1 towardsthe assets of the charityin  the
event of liquidation.

ThefinancialstatementarepresentedinSterling(£),thecompany'sfunctionalcurrency,androundedto the
nearest pound.

Theprincipalactivitiesandnatureofthecharity'soperationsistohelpolderpeopleandsocietytocope with
themajorhealthandwellbeingchallengesposedbyincreasinglongevityandtoco-createaworldwhere older
peopleareplacedattheheartofacommunity,givingthemsupport,theydeservetoensurethattheyget as
much value out of their later life as possible.

Thesignificantaccountingpoliciesappliedinthepreparationofthesefinancialstatementsaresetout below.
These policies have been consistently applied to all years presented unless otherwise stated.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements

Thefinancialstatementsofthecharitablecompany,whichisapublicbenefitentityunderFRS102,have been
preparedin accordancewiththe CharitiesSORP (FRS 102) 'AccountingandReportingby Charities:Statement of
RecommendedPracticeapplicabletocharitiespreparingtheiraccountsinaccordancewiththe Financial
ReportingStandardapplicableintheUK andRepublicof Ireland(FRS102)(effective1 January2019)', Financial
ReportingStandard102 'The FinancialReportingStandardapplicablein the UK andRepublicof Ireland'and the
Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Going concern

Thechallengingeconomictimesanditseffectsonthesectorhavebeendealtwithelsewhereinthis review.
Nevertheless,the trustees have every confidencein the senior managementto execute plans and judgements in
accordancewiththe relevantcircumstancesbothinternallyandexternally.The repositioningof the charity and
thegreaterchallengeofanageingpopulationandhowsocietymustrisetothisunprecedentedsituation give
thetrusteesconfidencetostatethatnoadjustmentsarerequiredtothefinancialstatementsatthistime and
giventhesecircumstancethecharityiswellplacedtoplayaleadingroleinthefutureofthehealth and
wellbeingofolderpeople.Forthesereasons,thetrusteesbelievethatitisalsoappropriateforthe financial
statements to be prepared as a going concern.

Income

All incomeis recognisedin the Statementof FinancialActivitiesonce the charityhas entitlementto the funds, it
is probable that the income will be received and the amount can be measured reliably.

It is not the  policy of the charity to show income net of expenditure.

Donations and legacies income

Donationsand legacies income includesdonations,gifts and grantsthat providecore fundingor are of a  general
natureandare recognisedwherethereis entitlement,probabilityof receiptandthe amountcanbe measured
withsufficientreliability.Suchincomeisonlydeferredwhenthedonorspecifiesitmustbeusedln future
accountingperiodsorthedonorhasimposedconditionswhichmustbemetbeforethecharity has
unconditional entitlement.

Income from charitable activities

continued...

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ACTION FOR ELDERS TRUST

Notes to the Financial Statements - continued
for the Year Ended 30 September 2024

2. ACCOUNTING POLICIES - continued

Income

Incomefromcharitableactivitiesincludesincomereceivedundercontractorwhereentitlementto grant
fundingissubjecttospecificperformanceconditions.Thisincomeisrecognisedastherelatedservices are
providedandthereis entitlement,probabilityofreceiptandtheamountcanbemeasuredwith sufficient
reliability.Incomeis deferredwhentheamountsreceivedareinadvanceof theperformanceof theservice or
event to which they relate.

Income from other trading activities

Incomefromothertradingactivitiesincludesincomereceivedundercontract.Thisincomeis recognisedas the
relatedservicesareprovidedandthereisentitlement,probabilityofreceiptandtheamountcanbe measured
withsufficientreliability.Incomeisdeferredwhentheamountsreceivedareinadvanceoftheperformance of
the service or event to which they relate.

Investment income

Investment income is recognised on a receivable basis.

Basis of recognition of liabilities

Liabilitiesarerecognisedasexpenditureassoonasthereisalegalorconstructiveobligationcommitting the
charityto that expenditure,it is probablethat a transferof economicbenefitswill be requiredin settlement and
theamountoftheobligationcanbemeasuredreliably.Expenditureisaccountedforonanaccrualsbasis and
hasbeenclassifiedunderheadingsthataggregateallcostrelatedtothecategory.Wherecostscannot be
directlyattributedtoparticularheadingstheyhavebeenallocatedtoactivitiesonabasisconsistentwith the
use of resources.

Expenditure on costs of raising funds include fundraising costs.

Expenditureon charitableactivitiescomprisesthosecostsincurredby the charityin the deliveryof its activities
and services for its beneficiaries.It includesbothcosts that can be allocateddirectlyto such activitiesand those
costs of an indirect nature necessary to support them.

Supportcostsarethosecoststhat,whilstnecessarytodeliveranactivity,donotthemselvesproduce or
constitutethe outputof the charitableactivity.This includesgovernancecosts whichare thosecosts associated
with meeting the constitutionaland statutoryrequirementsof the charityand includethe accountancyfees and
costs linked to the strategic management of the charity.

Allocation and apportionment of costs

Allcostsareallocatedbetweentheexpenditurecategoriesonabasisdesignedtoreflecttheuseof the
resource.Costsrelatingto a particularactivityareallocateddirectly;othersareapportionedonan appropriate
basis.

Intangible assets

Intangible assets are capitalised at cost.

Amortisationis calculatedso as to write off the cost of an asset, less its estimatedresidualvalue, over the useful
life of that asset as follows:

Website development costs - over 5 years

Taxation

The charity is exempt from corporation tax on its charitable activities.

continued...

Page 17

ACTION FOR ELDERS TRUST

Notes to the Financial Statements - continued
for the Year Ended 30 September 2024

2. ACCOUNTING POLICIES - continued

Financial instruments

Thecharityonlyhasfinancialassetsandfinancialliabilitiesofa kindthatqualifyasbasicfinancial instruments.
Basicfinancialinstrumentsareinitiallyrecognisedattransactionvalueandsubsequentlymeasuredat their
settlement value.

Debtors

Debtors with no stated interestrate and receivablewithinone year are recordedat transactionprice. Any  losses
arising from impairment are recognised in expenditure.

Creditors

Creditorsarerecognisedwherethecharityhasapresentobligationresultingfromapasteventthat will
probablyresultinthetransferoffundstoathirdpartyandtheamountduetosettletheobligationcan be
measuredor estimatedreliably.Creditorsare normallyrecognisedat theirsettlementamountafter allowing for
any trade discounts due.

Fund accounting

Unrestricted funds

Unrestrictedfundsaredonationsandotherincomingresourcesreceivableorgeneratedfortheobjectsof the
charity without further specified purpose and are available as general funds.

Restricted funds

Restrictedfundsareto be usedforspecificpurposesas laiddownbythedonor.Expenditure,whichmeets this
criteria, is charged to the fund, together with a fair allocation of support and governance costs.

Pension costs and other post-retirement benefits

Thecharitablecompanyoperatesadefinedcontributionpensionscheme.Contributionspayableto the
charitablecompany'spensionscheme are chargedto the Statementof FinancialActivitiesin the periodto  which
they relate.

3. OTHER TRADING ACTIVITIES

3. OTHER TRADING ACTIVITIES
2024 2023
£ £
Action for Elders lottery 624 1,578
4. INVESTMENT INCOME
2024 2023
£ £
Deposit account interest 1,377 1,540 
continued...

Page 18

ACTION FOR ELDERS TRUST

Notes to the Financial Statements - continued for the Year Ended 30 September 2024

5. NET INCOME/(EXPENDITURE)

Net income/(expenditure) is stated after charging/(crediting):
2024 2023
£ £
Computer software amortisation 1,193 1,302
Independent Examiners fees 3,600 3,180

6. TRUSTEES' REMUNERATION AND BENEFITS

There were no trustees'remunerationor otherbenefitsfor the year ended30 September2024 nor for the year
ended 30 September 2023.

Trustees' expenses

Trustees' expenses
2024 2023
£ £
Trustees' expenses 245 80

7. STAFF COSTS

The average monthly number of employees during the year was as follows:
2024 2023
Average employees 3 3 
No employees received emoluments in excess of £60,000.

8. COMPARATIVES FOR THE STATEMENT OF FINANCIAL ACTIVITIES

Unrestricted
fund
£
INCOME AND ENDOWMENTS FROM
Donations and legacies
76,306
Charitable activities
Advancement of Health
1,000
Other trading activities
1,578
Investment income
1,540
Total
80,424
EXPENDITURE ON
Raising funds
1,749
Charitable activities
Advancement of Health
151,385
Other
80		 Restricted
fund
£
-
56,605
-
-
56,605
-
258,383
-		 Total
funds
£
76,306
57,605
1,578
1,540
137,029
1,749
409,768
80		 
continued...

Page 19

ACTION FOR ELDERS TRUST

Notes to the Financial Statements - continued for the Year Ended 30 September 2024

8.
COMPARATIVES FOR THE STATEMENT OF FINANCIAL ACTIVITIES - continued
Unrestricted
fund
£
Total
153,214
NET INCOME/(EXPENDITURE)
(72,790)
Transfers between funds
(159,759)
Net movement in funds
(232,549)
RECONCILIATION OF FUNDS
Total funds brought forward
305,808
TOTAL FUNDS CARRIED FORWARD
73,259
9.
INTANGIBLE FIXED ASSETS
COST
At 1 October 2023 and 30 September 2024
AMORTISATION
At 1 October 2023
Charge for year
At 30 September 2024
NET BOOK VALUE
At 30 September 2024
At 30 September 2023
10.
DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
Other debtors
Action For Elders UK C.I.C.
Prepayments and accrued income		 Restricted
Total
fund
funds
£
£
258,383
411,597
(201,778)
(274,568)
159,759
-
(42,019)
(274,568)
46,763
352,571
4,744
78,003
Computer
software
£
6,510
5,317
1,193
6,510
-
1,193
2024
2023
£
£
809
1,450
44,264
44,264
22,497
12,725
67,570
58,439		 
Theabovedebtorsinclude£22,497(2023:£12,725)ofaccruedincomeinrespectofgrantsrelatingto the
financial year ended  30th September 2024 which has been received during the year.

continued...

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ACTION FOR ELDERS TRUST

Notes to the Financial Statements - continued

for the Year Ended 30 September 2024

11. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
Bank loans and overdrafts (see note 13)
Other loans (see note 13)
Trade creditors
Social security and other taxes
Other creditors
Accruals and deferred income		 2024
£
2,225
1,906
-
21,313
723
5,250
31,417		 2023
£
3,956
1,906
471
9,265
2,205
35,674
53,477 
The above creditorsinclude£NIL (2023: £7,981)of deferredincome in respect of grantsrelatingto the  financial
year ended 30th September 2024 which has been received during the year.

12. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE YEAR

Bank loans (see note 13)
Other loans (see note 13)
LOANS
An analysis of the maturity of loans is given below:
Amounts falling due within one year on demand:
Bank loans
Other loans
Amounts falling due between two and five years:
Bank loans - 2-5 years
Other loans - 2-5 years		 2024
£
40,004
16,613
56,617
2024
£
2,225
1,906
4,131
40,004
16,613
56,617		 2023
£
40,498
18,519
59,017
2023
£
3,956
1,906
5,862
40,498
18,519
59,017

13. LOANS

continued...

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ACTION FOR ELDERS TRUST

Notes to the Financial Statements - continued for the Year Ended 30 September 2024

14. MOVEMENT IN FUNDS

Unrestricted funds
General fund
Restricted funds
Project delivery and development
TOTAL FUNDS
Net movement in funds, included in the above are a
Unrestricted funds
General fund
Restricted funds
Project delivery and development
TOTAL FUNDS
Comparatives for movement in funds
Unrestricted funds
General fund
Restricted funds
Project delivery and development
TOTAL FUNDS		 s follows:
At
1.10.22
£
305,808
46,763
352,571		 At
1.10.23
£
73,259
4,744
78,003
Incoming
resources
£
114,227
188,321
302,548
Net
movement
in funds
£
(72,790)
(201,778)
(274,568)		 Net
movement
At
in funds
30.9.24
£
£
(20,818)
52,441
27,604
32,348
6,786
84,789
Resources
Movement
expended
in funds
£
£
(135,045)
(20,818)
(160,717)
27,604
(295,762)
6,786
Transfers
between
At
funds
30.9.23
£
£
(159,759)
73,259
159,759
4,744
-
78,003		 
continued...

Page 22

ACTION FOR ELDERS TRUST

Notes to the Financial Statements - continued
for the Year Ended 30 September 2024

14. MOVEMENT IN FUNDS - continued

Comparative net movement in funds, included in the above are as follows:
Unrestricted funds
General fund
Restricted funds
Project delivery and development
TOTAL FUNDS		 Incoming
resources
£
80,424
56,605
137,029		 Resources
Movement
expended
in funds
£
£
(153,214)
(72,790)
(258,383)
(201,778)
(411,597)
(274,568)		 
Duringtheyearunderreviewthecharityreceivedgrantfundingfromanumberofhighlyrespectable sector
funders both large and small as listed within note 6 of these financial statements.

Specific comments and restrictions are outlined below:

Our Funders and Supporters 2023-24

Wearedeeplygratefultothefollowingfunders,whosecontributionsenabledustodelivervital programmes
that enhance the lives of older people across the UK.

The National Lottery Community Fund - Cost of Living Fund

ProvidedessentialfundingforourprojectsthroughoutSouthWales,enablingustooffertargetedsupport to
older adults most affected by economic hardship, including activity hubs and resilience-building programmes.

The National Lottery Awards for All - England

SupportedourlocalengagementandprogrammeexpansioninHereford,helpingtodeliverBalanced Lives
sessions and community connection activities in underserved areas.

Regional Integration Fund - GAVO (Newport and Monmouthshire)

EnableddeliveryofourBetterTogetherpilotandearlyinterventionservicesinNewportand Monmouthshire,
working in alignment with health and social care networks.

Regional Integration Fund - TVA (Torfaen)

Backedourcommunity-basedresilienceprogrammesinTorfaen,providingaplatformtoscale preventative
health work with local partners.

Regional Integration Fund - PAVO (Powys)

Supportedouroutreachandwellbeingsessionsin Powys,allowingus to reachisolatedruralcommunities with
critical physical, mental, and social support.

Glamorgan Voluntary Services (GVS)

ProvidedseveraltargetedgrantsthroughouttheyeartostrengthenourCommunityResilienceProjectsin the
Vale of Glamorgan, enabling older people to remain active and connected.

Vale of Glamorgan Council - Stronger Communities Fund

ContributedtothedevelopmentoflocalisedprogrammesintheVale,helpingustoextendourwork through
local venues and community hubs.

continued...

Page 23

ACTION FOR ELDERS TRUST

for the Year Ended 30 September 2024

Notes to the Financial Statements - continued

14. MOVEMENT IN FUNDS - continued

Postcode Community Lottery

SupportedtheongoingdevelopmentofourBalancedLivesmodelandenabledustofurtheradaptdelivery to
meet the diverse needs of participants.

National Grid Community Fund

Supported our work in the Neath Port Talbot Area.

The Henry Smith Charity

2023-24markedthefinalyearofathree-yearprojectfundedbythisprestigiousgrant-maker.Their support
transformedourdeliveryinHereford,reopeningBalancedLivessessionspost-pandemicandpilotinga new
model in partnership with Connexus at an assisted living housing complex.

City and County of Swansea

Providedseveralsmall but criticalgrantsto supportdeliveryof our city-wideservices- includinggroup sessions
and targeted wellbeing support - ensuring continuity of care and engagement.

EF Bulmer Benevolent Fund

ContinuedtosupportourworkinHereford,helpingussustainandevolveourprogrammesinresponse to
community feedback and emerging needs.

And a Very Special Thank you to - The Moondance Foundation who continue to support our programme delivery and mission throughout Wales.

15. RELATED PARTY DISCLOSURES

ActionFor EldersUK CIC is a separateorganisationto ActionFor EldersTrustwith a separateboardbut the two
entities are linked by an asset lock throughwhich transactionscan be made for a variety of reasons.If Action  For
EldersUK CIC makes a surplusin anyone yearthenit must underlaw give thosesurplusesto the Trust through
its asset lock.

Duringtheyear,paymentsweremadetoJLewisasaFreelanceContractortotheamountof£60,000 (2023:
£73,500).ThecontractworkthatJLewiscarriedoutwasextensive.Itincludedbutwasnotlimitedto project
management,implementationanddevelopment.Alsostrategicplanningaroundtheareasofgrowth, control
andgovernance.Plusguidanceonmarketingandpublicrelationsmatters.Inour2014AnnualReportit was
recognisedthat J Lewis had waived a significantproportionof fees each year since inception.This has now been
recognised.J Lewis is a directorof Actionfor EldersUK C.I.C.There was no outstandingbalanceat the year end
(2023: £nil).

Asat30September2024abalanceof£44,264(2023:£44,264)wasduefromActionforEldersUKC.I.C. The
balancehasarisenasaresultoftransactionspaidfor/onbehalfofanbanktransferswithActionforElders UK
C.I.C.

Page 24