Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
REGISTERED COMPANY NUMBER: 07698491 (England and Wales)
REGISTERED CHARITY NUM8ER: 1145996
Report of the Trustee5 and
Unaudlted Flnanclal Statements for the Year Ended 30 September 2022
for
AcfioN FOR ELDERSTRUST
Advantage Accountancy & Advisory Ltd
Avalon House
7 Cathedral Road
Cardiff
CFII 9HA

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Contents ol the Finanaal Statements
lor the Year Ended 30 September 2022
Page
Chalrman's Report
Report of the Trustees
2 to 21
Independent Exam5nerfs Report
22
Statement of F5nanclal Actl¥St5es
23
8alance Sheet
24 to 25
Cash Flow Statement
26
Notès to the Cash Flow Statement
27
Notes to the Fln•n¢lal Statements
28 to 38
Oetalled Statement of Flnanclal Artlvltles
39 to 40

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Chairman's Report
for the Year Ended 30 September 2022
It's been somewhat of an interesting year on so many fronts for all of us. At times challenging, hugely frustrating and
always despairing of the actions of others who try to control our lives in so many ways. Most of these things also come to
mind when I sit here thinking about the past year in the life of this charity. Aciion For Elders. The pressures on our small
team as we have come out of the pandemic and straight into a Cost of living crisis have been quite extraordinary. With
funding opportunities reducing and the need escalating to levels never before experienced in recent times. jUSt to survive
Seems to be a huge plus. Thanks to very strict finantial controls-survive we have but we are 50 frustrated that we have not
been able to do more.
In these accoLJnt5 we celebrate our 10th year as a charity-a milestone in itself- and yet there is so much more we can do to
make a difference in later life. For Ihe first time ever mainstream research 15 highlighting what we have known since we
launched and indeed what has been inbuilt into our work since inception-that there 15 a link between positive a8ein8 and
healthy ageing. We are keen to invest in thi5 further. Expansion of our 'in person, comrnunity groups, more care home
interventions, digital and online workin8, the attention to ageism and the personalisation of loneliness plus an added
focus on building personal resilience across all of our three 'pillars', physical, mental and social wellbeing are all key to
moving forward. It is also key to a health and social care system that is under so much strain. As mentioned elsewhere in
this report our ageing population is increasing and we have to be able to respond to this. Action For Elders has positioned
itself to become a leader in both this area and the ways in which we can achieve the best possible results. This year saw
the first article on our work and impact in the national press. We need to do more of this and raise our profile not just on
our servlces but equally important on how and why we are different Irom all those that have since the pandemic belleved
that they can set up similar groups. Most of these will be short term and we know of many where the training and hiring
of exercise leaders is inferior in so many ways leading to gieater damage to ihose who attend. We have also changed the
term of those that lead the groups to 'Teachers' as il is important that people understand thèt our methods will allow
older adults to both maintain their health and wellbeing but also live a more satisfying arnd rèsilient later life. Yet the kev
t¢ becoming a renowned authority and trail blaier is not just in havinÈ impa¢tful ways of working and stories to tell. It is
also about raising the fund5 to keep us doing more and consistently doin8 It betler than everyone else. That must be our
Boall
I would like to thank my fellow trustees, some of whom have been on this journey as lon8 a5 1 have and show no sign of
bein8 less passionate or committed, the Senior Management Team who continue to work tireles51y to ensure the
continuation and sustainability of the charity, equally important other team members who deliver a standard of
outstandin8 care on the Bround to our participants in the execution of our services and to our funders of which there are
many but as yet sadly not enough, our new brand of volunteer l ArtionEERI who make Such a difference and finally to all
our increasing number of partners, we couldn't do it without any of youl
Until Next Time
Lorraine Morgan
Chair of Trustees
Page I

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Report of the Trustees
for the Year Ended 30 September 2022
The trustees, who are also directors of the charity for the purposes of the Companies Act 2006. present their report with
the financial statements of the charity for the year ended 30 September 2022.The trustees have adopted the provisions of
Accounting and Reporting by the Charities Statement of Recommended Practice applicable to charities preparing their
accounts in accordance with the Financial Reporting Standard applicèble in the UK and Republic of Ireland IFRS 1021
effective l January 2019.
OBJECTIVES AND ACTIVITIES
About Actlon for Elders
Wh
we e¥lst
Action for Elders exists to help older adults live more independently with a better quality of life whatever their
circumstances. Whilst we embrace all and love all we do pay special attention to those who are marginalised, in poverty or
ill health and are hard to reach.
We are an award winnin& evidenced based and people centred organisation that works in the areas of health prevention,
acute and chronic conditions. health inequalities and age liberation.
An Increaslngly ageing population both In the UK and globally means that the need for our servlces Ss becomlng more
apparent particularly when new research has shown that the connection between positive ageing and healthy ageing is
linked to a better and longer later life.
Undoubtedly, more of us are living longer. however statistically the avèrage'healthy life expect3nLy age, at which we live
free of a life-limiting ¢ondition is still only 63. This means that older people live on average twtr decade5 Wlth poor health,
which can have detrimental consequence5 to their quality of life and fulfilment in their later years. Additionally. we work
with those that are 'healthy older people, IHOPI to prevent health deterioration in later years and maintain wellbeing.
Health Prevention and early prevention 15 also key to our objectives.
The ageing process has a compoundin8 impact on the wellbein8 of older people due to the interconnectednes5 between
physical, mental and social health. Research highlighted by the World Health Organisation IWHOI describes how the
reduced physical capabilities associated with the a8ein8 process can inhibit the ability of older people to care for
themselves and carry out daily activities, which can lead to reduced opportunities for social en8agement and lead to
isolation, loneliness and psychological distress. Those living With physical health conditions, which often develop in later
life, are also more likely to become depressed. Our Community based 'Balanced Lives. programmes recogni5e thi5 Wlth its
three related pillars.. Physical.Mental and Social all working holistically together. Underpinning all of our work is the
importance of building resilience and a positive ageing attitude to what is in effect just another stage of life. We have
termed this Age Liberation which is at the heart of our Think Differently About Ageing. Campaigns.
Page 2

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Report of the Trustees
for the Year Ended 30 September 2022
CASE STUDY
l just want to share something with you.............
l am 65 years old and for most of my life I have pursued fitness and health. Coming out of the past few years and the
Pandemic I have lost the ability to be physically spontaneous. My knee 15 giving me pain and my hips and legs have lost
their strength and agility. I feel scared and stuck and need to face up to my age really.1 can't start where I have started in
the past my body won't let me. You go online and its all lovely young things doing videos.even most of the videos I have
found for older folk are led by lovely young things.1 used to teach exercise to older folk when I was a lovely VOLJng thing,
but I realise now we don't fully appreciate older bodie5 until we are in one! Then I found you online and Since then l am
slowly turning my life around with your 5UPPOrt and input. I have realised that 8ettin8 older does bring it's challenge5 but
it doesn't matter about being a lovelv voung thing anymore, it is more important to believe in whom I now am and to
embrace it fully
Many thanks for letting me get that off my chest.
PS.1 am now moving again and in less pain.
Page 3

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Report of the Trustees
for the Year Ended 30 September 2022
Howwe hel
We work with and support older adults to remain active. social. resilient and mobile with our community-based.online and
care home prtsgrammes
Our flagship Balanced Lives model addresses all aspects of wellbeing and focuses on empowering the individual and
building their resilience so that they are better able to deal with the challenges they may face in older age. The model is
designed to improve=
Physlcal wellbelng, by buildin8 5tren8th, balance, mobility, endurance. flexibility and increasing individua15' control over
their own health.
Mental wellbein8, by building confidence, resilience, a more positive attitude, and a greater sense of self-worth.
Social wellbein8, by building friendship5, a stronger sense of community, openness to discussing problem5, and a sense
of value to society.
Our work and service delivery is based on extensive evidence and research, and is designed to meet the needs of the
ageing population as birth rates drop and the population of older people rises. Our model provides a holistic programme
of support. involving specialist Mobility classes specifically targeted for those with or without physical challenges along
wlth a wide range of offerings to support social and mental wellbein& including but not limited to soclal walks. cultural
and celebration events. various meaningful and learning activities to stimulate the mind and bespoke digital support.
Our undèrstanding of the process of Ageing is changing and we are at the forefront of this change as we dellver practicallv
not only through our servi¢es but also educationally throu8h our Think Differently About A8eing campaign.
Our Fla shl
and Award Wlnnln BJlan¢ed Lfves Pro amme
The Balanced Lives pro8ramme 15 at the heort of our work and phi1050phy. It is de518ned as a direct response to the need
highlighted by research from Sheffield Institute lor Studies on A8ein8 ISISAI ol which we were a part over 10 years
ago,that identified a Bap in community-based health care provision, particularly for those aged 50 and over. We regularly
review the programme using both existing research and our own robust data collection methods, through re8ular
stakeholder engagement, consultations, programme monitoring and evaluation, to ensure our work is effectively
addressing the needs of older people in the communities we serve.
Our approach is..
People-drlven we place people at the centre of what we do, encouraging and facilitating feedback from participants to
inform delivery and utilising the Senses Framework. which creates a relationshipcentred self-development process, based
in the values of Security, Belonging. Continuity. Purpose. Achievement and Significance.
Expert.led - our mobility classes are delivered by experts who have a wealth of experience in delivering Tai Chi to
improve mobility in older ège and use their skills and experience in responding to the individual needs of the participants.
Socially. we use a range of fvlly trained and experienced individuals capable of mature engagement.
Oata-informèd - we use a robust data collection strategy to help us understand the thanging needs of our participants
and to enable us to continually learn and develop.
Page 4

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Report of the Trustees
for the Year Ended 30 September 2022
The Balanced Lives Programme is delivered through weekly sessions led by a Physical Mobility Teacher. who focuses on
the five elements for improved mobility in older people. based on research conducted as part of an audit on the National
Services Framework for Older People. Department of Health 2(X)2. The programme is also facilitated by 3 Social Host who
focuses on supporting older people through group discu%sion% and activities based on the relationship-tentred Senses
Framework. The Balanced Lives programrne help5 to give older people an improved understanding of their physical, s(>tial
and emotional wellbeing and introduce5 them to the tools to make positive changes to enrich their phy5ic31 and ment31
wellbeing in later life.
"The moblllty classes have enabled me to be proartive and leam more abo￿ how to Use my body to benefft mt"
Having an improved awarene55 of their body and mind b005ts their confidence in carrying out Artivitie5 of Daily Living and
increase5 their ability to live an independent and active life. The sale, trustin8, open and supportive space provided by the
programme enables older people to feel able to share things, receive support and learn how to improve their wellbeing.
Through the increased understanding of their own wellbeing and having the tools to make changes, older people feel
better equipped to deal with the challenges that life throws at them.
In simple terms our approach is Ltnderpinned by those that have gone before us. People like Maggie Kuhn, leader of The
Gray Panthers who saw ageing not as a disastrous disease which nobody wants to admit to but as a vlctory to be
celebrated. Today. as the world changes. this approach is now more relevant than ever for the growing ageing population
and we will be leading the wav.
Publlt bènellt
In setting the charity's objectives. the trustees have paid due regard to Publi¢ Benefit 8uidan¢e published by the Charity
Commi55ion. How the charity fulfills this responsibility is contained in the variou$ Sections of this report and review.
Page S

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Report of the Trustees
for the Year Ended 30 September 2022
ACHIEVEMENT AND PERFORMANCE
Our 2022 Year In Revlew
Our 10th Year In numbers..
Older Adults attending our Community Pro8rammes'.5K
Hours of Balanced Lives Community Programme5 Delivered=450
Social Hub5 Hour5 Delivered.. 360.
Online Health and Wellbeing Programmes in hours '.180. Online Attendees.. ￿.
Bespoke Digital Support'.65
Bespoke Digital support in hours: 160
Social Media Reach.. 15.2K
Engagement.. 2.SK YouTube Channel Views.. 28K
To be able to write our latest Ann¢Jal Report in our 10th year is somewhat of an achievement in itself. The majority of new
charitles fail before they get to live years and those that survive beyond that go through a period of transition that can
only be described as challengingl Add a cost of living crisis into the mix and the absurdity which is sector funding and you
have a situation which is not for the faint hearted. Here ssts Action For Elders currently.. too big to be small and too small
tr> be big.
How then does this charity Still receive plaudits for its work. continue to meet the demands pla¢ed on it by the increasing
need and produ¢e an impact that chan8e5 the live5 of older adults. The answer is strong effective leadership, an
experienced passionate team, tl8ht financial controls and the ability to continually embrace new ways of workin8 that are
alway5 people focused and at the heart ol the community.
Page 6

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Report of the Trustees
for the Year Ended 30 September 2022
The last 12 months have been a time of crisis for many older people.Both the pandemic and now the economic climate are
truly putting pressure on charities and at times it seems like a catch 22.ln what commentators are calling the second
biggest challenge to face humanity.the global demographic of an increasing ageing population also adds to our somewhat
unique set of circumstances. All in all it's beerb an interesting last 12 months but history has prtsven time and time again
that tough times drive innovations in 5ervite provision and that 'hope' keeps us going. Ultimately , the key tts sucte%s has
been staying flexible and open to new things during these challenging time5 and a passion for what we do.
"Thè tost of Ilvlng has affèrtèd all arèas <rf my Ilfe. I havè cut back on hÈatln&u51nK hot watèr.uslng my ovèn and hob,
as well as food"
New Focu5
We have long held the belief in a relationship centred approach to our work and have incorporated The Senses
Framework in our programmes from the very beginnin8. In short this evidenced based research datin8 back to 2006
supports our philosophy that giving older adults confidence and a sense of meaning is key to their wellbeing in later
life.During the year under review we focused on improving the attitude of our partiCik7ants to the challenges they faced
both internally and externally. We did this primarily by building the six characteristics of resilience Iself-knowledge,a sense
of hope.healthy coping skills.strong interpersonal felationships.a personal meaning to life and heart rate variability) both
into our programmes and into the individual. In 2022 resilience became more important than ever as the problems older
people faced became more intensified. As well as suflering from the lasting impacts of the pandemic they faced new
challenges due to the rising cost ol living. For many ihis lorced them to make decssions over eatin&heating and meeting
socially with others leading to a detrimental impact on their health and overall quality of life.
Provldlng health and so¢lal safety nets
New Soclal Hubs Incor
oratln
Balanced Ll¥e5
We quickly introduced new 'Social Hubs, across our community areas to combat the effect5 of the cost-of-living crisis
increasing our Social offer and combatin8 the epidemic of loneliness throu8h relationship centred sUPPOrt.8uildin8 on our
flagship Balanced Lives model which offers a holistic view of physical, mental and social well being we additionally
supplied hot food and drink to participants, offered advice on practical matters, gave out heat pads and blankets to keep
them warm in their home5 and increased our di8ltal offer. The5e'hubs' were opened for on average 4-6 hours a day.
I now only put the heatln8 on when 5truggllng to breathe and my fingers turn Wh￿e-deSpIte wearln8 a few lumpers.
two dresslng 8owns.Bloves and a hat Indoors"
79% of participants reported improvements in their physical wellbeing. 59%of participants showed reduced levels of
anxiety on the ONS4 scale
New Servlces focused on Health Pre¥entlon
The opportunities available to us as we age are usually dependent on our health. As such any intervention that foeuses on
the health of older people from earlier in the life span is important as it should help them to Stay well in later life. To align
with thi5 thinking and 'The Life Approath, of the NHS we have been piloting, initially online. a new group targeting an
important area of focus for the charity, health prevention. Given the title of HOP (Healthy Older People) It'5 aim 15 to work
with those 50+ who at least can stand unaided for 45 minutes to ensure that any physical or rnental decline is either
reduced or removed completely. This 51ts nicely with the strategic plans of the NHS who also view health prevention as a
key area of investment to reduce the huge cost associated with acute and chronic conditions at a later advanced stage.
This programme attracts a wide 5elertion of older people from across the UK and 15 currently fully subscribed. Leaving us
with a funding challenge in developing this work both in terms of further online classes b(Jt a150 when we deliver the
programmes into the community.
Page 7

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Report of the Trustees
for the Year Ended 30 September 2022
76% of participants reported improvements in their physical wellbeing including increased mobility,strength and balance.
These HOP classes are an excellent Idea and are so tonvenlent onllne. It has glven me a general'boost,. I feel happler.
l am movlng better and I'm more motlvated...It really does set me up for the week aheadl"
Ex
andln
our Soclal Offer
Since the pandemic. there has been a rapid rise in demand for Social offering5
older adults want safe accessible
opportunities to meet with other5.develop social connections and reduce their isolation. In 2022 we increased the number
and variety of social offers in order to provide more opportunities for people to meet and sUPPOrt one another. In
conjunction with partners Such as City and County of Swansea and many others we introduced one off events including a
Beach Festival, Jubilee parties,live music afternoons and special Halloween days encouragin8 older adults to embrace life
through their inner child. These were attended by just over 2.(KXJ older advlts throughout the year and encouraged those
who were less likely to socialise to hide behind the theme of the event and mix openly with others.
Havlng frlendshlp.understanding and people that care has helped rne so muth"
Act5on For Elders has made a slgnlficant Impact on my 1Sfe.Belng able to soclallse more Ss renewSng my confldence
levels"
84% of participants reported feeling more socially connected. 81% of participants reported feeling more able to openlv
talk with others.
Lonellnèss and Soclal Isolatlon
There 15 no doubt that our communities are still suffering Irom ihe effects of the Pandemi¢ in terms of mental health
Issues exacerbated by the newer cost of livin8 crisis. Older adult5 are still anxious aboyt 50 many thin85 and there has been
great attention brought to social i501ation and loneliness as a result. As mentioned previously in thi5 report we have
increased our social offering but social isolation and loneliness whilst linked are totally different animals. Loneliness 15 a
deeply personal and negative human emotion with research su88esting that there will be over 2 million older people who
will be lonely by 2026. Over the last 12 months our own research has shown Loneliness to be a huge and increasing
problem with 63% of our participants feelin8 lonely on a regular basis. The charity has taken the view that combatting
loneliness requires a more in-depth level of support and have throughout this year piloted a personalisation approach to
loneliness driven by our embracement of the relationship-centred Senses Framework with great succes5. This framework
provides the personalisation required to support older people to experience what we all deserve to experience..
Security,Belongin8 ,Continuity, Purpose, Achievement and Significance. Our successful weekly online group 'Chat and Chl.
held on a friday evening has also been instrumental in breaking down social isolation and loneliness through its
combination of mindfulness,breathing exercises and gentle movements
"ActSon For Elders has glven me a general boost and encouraged me to plan for the future"
As mentioned in the strategic development and priorities settion of this report we intend to build on this work over the
next 12 months through the introduction ol a brand new type ol volunteer called an actinoid.
56% of participants reported improvements in their outlook on life
Page 8

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Report of the Trustees
for the Year Ended 30 September 2022
DI Ital Sotlal Su
ort
Throughout 2022 our digital service became even more popular. Started as a result of the Pandemic and our belief that
getting on the Internet should be a basic human right for all older adults if required to lessen isolation and improve
independence. In short we wanted to help older adults make the most out ol technology to improve their wellbeing and
independence. We intreased this servite over the year to include group Q&A and learning sessions at our Social Hubs and
home visits were applicable. This wa5 in addition to our succe55fully delivered online remote work. Time and again we
found that building relationships was the key to increased confidence in getting online. This coupled with the fact that
participants knew we were there with them for the long term to support and guide them in partnership together.
Additionally, our bespoke Service grew or8anically as the need arose to include other practical and Social help when
required ranging from the installations of security doorbells,online shopping and even the erection of an indoor christma5
treel At the time of writing one of our team has just made a visit to a do8 pound to return the do8 to its vulnerable owner.
The do8 now has an identification tag in the hope that these circumstances will not recur again. Additionally we have been
involved with a research project in partnership with the University of Surrey to enhance cyber security for older adults and
offer them mole protection from online scams and phishing.
It's helped me feel less 5solated and my mental health has Improved.............. I've made new frSends too..
87% of partlcSpants reported that they felt more confident with the Internet and all that It offered them to Improve soclal
connections and Isolatlon.
MeasurSn
our truè Im
act and Value.. Pushln
Ihe Boundar
Meèsuring and building eviden¢e of our impact has always been at the heart of our ONA. We bèlieve that any responsible
organi5ati¢n should ensure that it has a robust system of evaluations on its impact grounded in its own Theory of
Chan8e.This provides a complete framework lor under5tandin8 why the ¢harity exists,what Success looks like, how we
create value in the community and how it use5 data to improve its mi55ion attainment. Regrettably though just like other
areas o18overnance the charity does not receive funding for this bvt recognises it5 importance and continues to invest in
thi5 area. During 2022 we raised the bar on the evidence 5urroundin8 our impart by makin8 the decision that we don't
exist to save the taxpayer money and equate value only to cost savings but we want to centre on the value of our work to
the individual.ln other words we didn't want to confuse cost savin85 Wlth the value of our work. In short we needed to use
a deeper demonstration of value and one that is of 8reater social value to the individual rather than just of economic
value to the NHS. Based on one real life case study the results have been extremely surprising:
State Value after slx months on Balanced Llves Interventlon In redu¢ln8 GP vlslts £135
Soclal
Value
after
s5x
months
anxlety.palnldlscomfortldepresslon.. £3.040
on
8alan¢ed
Ll¥es Intervent5on
In
Improvlng
moblllty.
Our aim going forward is to capture the benefits of our work to the individual and look at ways in which we can Influence
and educate those who put state value in excess of social value. There is room for both but the individual should always be
at the centre.
GroundBreaking Stufl" Dr. Sally LÈwis.Diréctor Of Wèlsh Valuè in Hèalth CtntrÈ.National Clinital LÈad for Value-Basèd
and Prudent Healthcarè
Page 9

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Report of the Trustees
for the Year Ended 30 September 2022
Our 10th Year In Summa
Overall to echo the words of our Chair it's been a hugely frustrating year for the charity. Even our official celebratory 10th
birthday event at the Senedd had to be postponed due to circumstances beyond our control. 8alanced Lives has always
shown itself to be a flexible model and we again kept ahead of the curve by introducing our Social Hubs to aSSlSt older
people during the cost of living trisis and our recogrbition that to de31 with the epidemic of loneline55 needed a different
way of working. Under these difficult circum5tance5 we continued to develop a5 best we could with more of an emphasis
on our social offers. Sometimes though there is a feeling that looking at the bigger picture of an ageing population and
trying to introduce how that can be relevant lo a local community in the current climate actually count5 against us.
Community is the key to most ol the social problems in society but any intervention has to be driven by a Sound strategy
and leadership otherwise it just becomes short termist and doomed to failure when everyonelthing else has moved on-as
they will in time. There is no doubt that our messa8in8 has to improve and the emotional en8agement with those that
support us. These are both works in progress as is the development of additional income streams. These themes are not
new to this report but until we get Sl8nificant investment into our central mana8ement areas we are goin8 to just go
round in circles in a survival mode and not a mode of strength and expansion. This in turn affects both morale and
motivation amongst our committed but small team. Those in positions of authority need to realise that there is a Tsunami
approaching when the world will see for the very first time more older adults than those under the age of 5. We have a
fantastlc Innovative product that should be at the Iront and centre of service delivery in the health and wellbeing of older
adults. The next section will deal with how over the next five years we position ourselves to reach this objective.
Strate
Ic Vlslon and develo
ment: 10
ears bs a marker for thè nèxt io
As mentioned elsewhere in this report Action For Elders has in terms of organisational devèlopment entered a transitional
phase. It ha5 become a medium sized organisation largely through organi¢ growth extending its reach and impact to older
adults which has caused a focus on suc¢e55ful projert delivery to the detriment of maintainin8 the resources to focu5 On
the financial growth necessary to build the 5U5tainability required for the lon8 term. This 15 hampered by the nature of
Restricted and Unrestricted funding, the latter being very hard to achieve over a short period of time. As mentioned
elsewhere in thi5 report we live in a short termism world but that is not good enough when it comes down to lookin8 after
the health and well bein8 01 older people where lon8 term interventions are the one5 that work best. We have come a
long way in 10 years but in charitable terms we are but a mere baby and sometimes that count5 against our ambitions to
become a reco8nised leader in our field. Those who have been 8oin8 longer and are well run have built up not only a track
record but adequate reserves. In our view thou8h reserves are not a legal requirement and should not be utilised as
frequently as they are at the moment they are one of the signs of a responsible organisation.
Of greater importance to us as a business minded organisation is the track record of year on year income growth and
development. Sadly. it looks as if that is not going to be achievable over the next two years. With inflation shocking the
economy and putting pressure on our standard of living we have to find new ways of fundraising to both maintain and
improve our position. As you will note in this review those changes to our previous fundraising methods are beginning to
show results, albeit slowly and not at the level we have tareeted. Nevertheless it is a start. Over the last 12 months we
have been in discussion with an international fundraising company to assist our growth and sustainability through
Philanthropy and whilst currently in the negotiation stages we are confident that early 2024 will see us beginning down
the road of greater financial sU5tainability 3nd independence through a fundraising partnership. Fuller detai15 tannot be
disclosed at thi5 time due to confidentiality reasons but also involve a third party who will financially 5UPPOrt the
organi5ation to comrnence this work.
Page 10

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Report of the Trustees
for the Year Ended 30 September 2022
In tandem with this we are repositioning the organisation. We have been concerned for some time that since the
pandemic everyone seems to be focusing on the areas of our work which were until recently largely our domain. In the
words of General David Petraeus
.the only thing better than a little competition is a lot of competition as it sets
challenges for your team to excel" Of course when he made these comments his'team. were half of the US Army. slightlv
different circumstances but nevertheless we generally Concur with this viewpoint and that is why time has been spent
identifying new are85 of focus.
A change in societv 15 corning, there will be more older people alive and living longer than there are new children born. It
15 not good enough anymore to just say we can help with health and wellbeing of older adults and focus on healthv
ageing,health prevention and health inequality-These will all remain important areas to U5 but the challenge is going to be
bigger than that. It requires a radical shift in how individuals and society view agein8 In short we are launching an Age
Liberation movement to both chan8e the attitude of individuals and the wider Society to the ageing process.The 'Think
Differently About Ageing Carnpaign, was launched at the Senedd in May 2023 and will be the catalyst for this.
This review is not the vehicle to discuss this strategy in depth but Our Full Business Plan is available on request.
To fulfil this strategic vision we will have to endure some pain in the short term but to paraphrase a movie star now aged
77
.there is no gain without pain"
Strate
Ic Prlorltles and areas of focus
Iplease note that all of these sirategic areas are interlinked with one another)
Strateglt Prlorlty l.. Bulldlng Sustalnablllty In Fundlng
Not a new area to our Annual Report but one which we must always keep in mind. The ¢hallenge for us is that all the
areas of buildin8 Sustainability in fundin8 are interlinked. Thus you can't focus on legacies for example without thinking of
your me55agin8 and you can't think of that without involvin8 the website. We could 80 onl Nevertheless we are makin8
pro8ress,albeit small steps. Next year'5 account5 will show an increase in online donations led by our involvement with the
Big Give Campaigns. We hope also to be showing the early results of our philanthropic partnership mentioned above.
There is no doubt that we are makin8 progress with diversilyin8 our income streams as this latest report shows but our
board expects to see more pro8ress made than has been to date and they are right
Strateglc Prlorlty 2.. Ra151nB our Profile
We were once called 'the best kept secret. and this has to change if we a￿ to become sustainable. There are three main
areas of focus. 11 Social Media and the website 21 Links with various Governmental Ministers and departments plus health
boards and councils, 31 Gaining exposure through national media coverage and interviews. Throughout the year under
review we built up an innovative branding message on all social media outlets thus increasing our reach to over ISK
secured national newspaper coverage as an authority on Older People's affairs in the 'i' newspaper and were interviewed
on a number of national and international podcasts both as experts in older people's health and also as experts in matters
related to the settor. With increased exposure and a rise in profile one would hope to see increased opportunities for the
charity and indeed a rise in income. At the time of writing we are about to take our messaging into ethnic minorities with
an interview on Voice of Islam UK and have a number of new interviews and podcasts scheduled. We are hopeful that our
rep051tioning and Strategic me55age will increase our profile but we need to be continually proactive in all of these areas
and that requires that old che5trbUt...8ppropriate funding.
Strategic Priority 3: Building Resiliencè
PaEe 11

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Report of the Trustees
for the Year Ended 30 September 2022
Putting this as a strategic priority might mistakenly be seen as an organisational objective. which it is. But it is also far
more. We have since our early beginnings always championed that having a sense of purpose or meaning in life will allow
our participants to live longer. As Philosopher. Friedrich Nietzche wrote ' He who has a why can endure almost any how
We intend to build resilience into our value systems and introduce it into our groups through the Senses Framework.
Recent research supports this initiative through research undertaken in ￿gard$ to positive ageing. It can also be linked
with a number of our other strategic priorities and will become key to our ways to link the organi5ation and its
participant5 into one whole.
StratÈglt Prltsrlty 4.. Invèst In our tèam
The effects of the pandemic have taken a toll on our team in many ways and the organisation must be protective of those
that remain. At the same time we cannot continue to absorb the roles that have been lost as this can lead to mistake5
being made,lack of concentration on key areas and worse individual 'burn-OUt'. As a responsible organi5ation we must find
ways to invest in further personnel particularly in the areas of fundraising, project and volunteer management. We must
also create an environment which allows individuals to have a career path with appropriate benefits. The fact that the
sector with its short term funding, continual focus on new projects and felurtance to invest in core makes this a challenge
that corporate business do not have. If we do not keep this as a priority then we will lose foc¢Js and again one ol the
routes to moving forward in this area is to diversify our income streams and build sustainability in our funding I see I
abovel
Strateglc Prlorlty 5.. Thlnk DSfferently About Agelng
As mentioned elsewhere in this review. s¢xiety is moving for the first time towards a population whefe the number of
older adults will outweigh those that are bèing born under the age of 5. To meet this challenge society must change its
view on ageing and older adults in so many ways. This seismic shift will involve launching campaigrns which we will
generally ¢all Age Liberation that will fo¢us on stru¢iural ageism and in tandern with this individual attitudes t(> the ageing
process from youn8er people through io older people themselves. Crilical to this is the 5UPPOrt of recent research
undertaken by Yale Univer51ty which ha5 shown that those with more p051tive attitude to a8ein8 live an average of 7 year5
longer than those that don't. Thi5 15 a hu8e area for the charity goin8 forward5 to build 5U5tainability and it intends to
become an authority a8ainst a8eism in our society I See also 2 and 3 above)
Strateglc Prlorlty 6.. Develop our Volunteer 8ase
Until now a5 a less well known charity we have found it difficult to recruit volunteers to assist us with the running of our
programmes. But with the focus firmly on the epidemic which is loneliness escalating to 2 million people over 50 by 2026
we think that at last we have found a way in which volunteering for us can be as meaningful for the volunteer as it can be
for the charity and our beneficiaries. Branded as ActionEERS this new type of volunteer will be trained in the Senses
Framework to bring meaning and purpose into the lives of older people who are lonely. This relationship centred concept
will be crucial to those who are lonely which is at the end of the day a personal negative emotion and can therefore onlv
be effectively reduced on a personal basis. I see also 2. 3 and 5 abovel
PaEe 12

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Report of the Trustees
for the Year Ended 30 September 2022
FINANCIAL REVIEW
Flnanclal revlew
Action For Elders financial year end is 30 Sepiember 2022. In order to maintain services. innovate in line with the
increased need and demand.r3ise funds and retain key experienced members of staff the charity continues to ensure that
its accounting procedures are robust and that it is alert to the strategic issues and risks associated with the management
of fund5 under its guardianship. As we have maint3irbed in previou5 reports it is our belief that tharities are set up to fail
such are the unique and difficult operating condition5 we are expected to manage through. There are now as we write this
report new external factors that are beginning to affect the sector and this charity 15 not immune to these. indeed it 15 a
rea50n for a downturn in income for the year under review. Having said that. it h3S Still attracted new money including
grants from the We15h Government and a Service level agreement from Aneurin Bevan Health Board and Neath and Port
Talbot Council plus an increase in overall donations to over 60K,clearly showin8 that we are beginning to diversify our
income stream5 away from the grants and foundation income of the past. This, however puts us firmly in a transitional
phase of organisational development which by its very nature needs an intensity of management that can be draining,
particularly when you are expected to fulfil a number of roles and are unable to delegate. Further pressures in this phase
include the continual need to have sufficient unrestrirted funds to ensure capable staff members have the support to
execute the strategic plans of the organisation. This continuous vicious circle can lead to staff burnout and worse, putting
more strain on the organisation as it seeks to secure a sustainable future.
PaEe 13

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Report of the Trustees
for the Year Ended 30 September 2022
In terms of funding we are continually aware of the 'Starvation Cycle. associated with the sector and identified over 15
years ago and have become increasingly frustrated by the fact that it is still allowed to continue In just one example we
spent considerable time on a two stage application to be tuined down purely on the number of people our programmes
would reach Compared to our competitors who if you follow the Havard research stated above continually exèggerate the
reach to ensure suctessful application outtome. In last year's report we cited that there would be greater competition
coming out of the Pandemic and that ha5 been proven to be correct. Added to this has been the serious reduction in
European grant5 and investment and the final punch....inflationary costs which 15 putting pre55ure on our general Standard
of living. These circumstances are challenging to Say the least but we are confident in our abilitie5 to P051tion this
organi5ation to not just have a secure future but one as a leading authority in the field of older adult5 health and
wellbein8. We continue to follow our 8u5iness Plan 'Sustainln8 what is and buildln8 what lsn'l, to achieve these aim5.
Our profe55ional relationships in the fields of finance continued to be a source of some good and a8ain we were courted
for flexible borrowing. Those in business will know that this is the usual way to expand and develop. We, as always, gave
these 'opportunities' careful consideration as it could well have assisted us to move forward with our strategic plans
sooner. However, given the current climate mentioned previously we still keep these opportunities at arms length and
apart from a 'Bounce Back Loan, our view on the finance options available to us remains a cautious one.
The relatlonshSp between thSs organisation and its bankers continues to mlrrof soclety "you have lots of money you get
supported - you have under a certain level and nobody knows of cares who you arel Sadly, we also had to change our
Accountants during the processing of these staiemenis as ihey were unexpectedly taken over and communication was
lost. We are grateful to our professional contaets at Acuily Law for setting up initial meetings with a potential new firm
and for Adv Accounting lor agreeing to take on our a¢count at such short notice. We hope to develop our relationship
with the relevant personnel in this firm over a lon8 period of time.
Flnanclal Out-Turn
The presentation of these statements for the year reflects our responsibilities in relation to the various grant funders and
donor5 that have invested in u5 whether with restricted funds towards projects or unrestricted funds for the overall
development of the organisation as defined in the SOFA 8uidance with correspondin8 expenditure.
All of our financial income and expenditure -both restricted and unrestricted -underpin5 our mi5sion,projects and
objectives.
This year saw a slight decrease in income due to the circumstances outlined elsewhere in this review. We are confident
that this is a short term situation as we work hard to position the organisation to promote healthy and positive ageing and
age liberation to individuals and society at large.
These statements show that we are beginning to move away from the reliance of grant and trust fundraising to other
income streams and this will continue through our strategic plans. We are not reliant on one funder which is good
management and our relationships with all who invest in us helped by our robust Impatt Reports continues to be
excellent.
Generally, in the current climate there Seems to be a continuing trend to reduce multi-year funding as well as a general
reduction in arnount5 awarded which 15 having a Short term effect on our developmental plan5 but we see this as a
temporary measure again driven by the uncertain economic climate.
PaEe 14

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Report of the Trustees
for the Year Ended 30 September 2022
We are committed to increasing our unrestricted income streams and have made steady strides since the 2021 review but
there is still a long way to go particularly in the areas of legacy income and membership.However. in line with a new
YouGov poll on fundraising we are pleased to see that our website traffic has increased significantly which goes in line
with the polls findings that this has become the 'go to. method for people to look for information ènd donations on
charities.
The Board wishe5 to thank all of its financial supporter5. both big and Small and takes it5 re5pon5ibilities of stewardship in
the distribution of monie5 awarded to the charity with the due diligence expected of custodian5.
Page 15

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Report of the Trustees
for the Year Ended 30 September 2022
Prlnclpal Fundlng Sources
After 10 years of operations the principal funding streams are beginning to change. Whilst we are still heavily reliant on
grants and trust foundations which make up over 70% of our income we can see that
income streams are
diversifying-albeit slowly. This year funders such as The Moondance Foundation and others felt confident enough in our
bilities and impact to donate generous funds for us to develop our servites in line with our strategie pl3ris.The road
though Is slow and we are hopeful that some of the funding plan5 Outlined above will help u5 over the next 24 months to
break out of the cycle of grant funding so that it becomes the 'icing on the cake, and not an area of reli3nce for survival.
Again, we know exactly what to do and can develop this internally but this is frankly holding us back and we are Still in the
catch 22 situation of reaching the turnover level where a significant investment to recruit appropriate fundraising talent
will outperform the financi31 risk in doin8 SO.
Investment Policy and Objectlves
At this stage in our development unless we have significant legacies or endowments then there are unfortunatelv
insufficient unrestricted funds to consider an investment policy. We do though have a policy in attracting the best possible
interest rates on funds in deposit at our bankers. When the time arises fof US to consider our Investment policies and
objectives. then the charity has the professional contacts to ensure that we have the expected level of expertise for an
organisation of this nature. The board of trustees and senior management team are fully aware of the ethical
consideratlons to apply should future monies become available and have developed an ethical policy to inform future
discussions as part of our governance portfollo.
Reserves Pollcles
Creating reserves is easier said than done particularly whèn during this accounting period the charity reteived the m3joritv
of its income lover 71MI from re5trided lunding.These amounts have been distribuied as per funder requirements to
project re5ear¢h and implementation,delivery, 5YStainability buildin8 and reportin8 on impact.
Even though having re5erve5 is not a le8è1 requirement the board of trustees re8ularly monitor an extensive reserve policy
as part of their due dili8ence in or8anisational 8overnance.A5 set out in our review of 2021 they have agreed that the
charity should continue to work towards buildin8 unrestricted reserves of up to six months running COSt5. Further that
IO% of all unrestricted monies should be distributed into a CAF account or similar. This will help to ensure the charity's
stability in the case of unexpected1055 of fundin8 and allow Us to meet any unforeseen expenditure and take advantage of
any new opportunities which present themselves, as they always will. The unfortunate reality is that a charity with
reserves Set aside for a proverbial rainy day is less obviously in need and if that ever becomes the case for Action For
Elders then any amount over our proposed target of six months running costs will be immediately reinvested into
operational activity for the benefit of our beneficiaries.
As at 3Qth September 2022 the charity had total funds of £352.57112021.. £348.5531 of which £305.80812021.. £203.3251
were unrestricted funds after accounting for fixed assets. the charity had fixed reserves of £303.31312021.. £199.5281.
Rlsk Management
During 2020121 the board upgraded all of its risk assessment and management systems. A review of risk is a standing item
at all board meetings and a designated trustee over5ee5 the 'traffic light, 5y5tem in operation by senior management
outside of board meeting5. A5 an organisation that believe5 in continuously learning we are alway5 in discu55ion with our
profe55ional advi50r5 on matters of governance. strategy. finance and all a550ciated risk5.
STRUCTURE, GOVERNANCE AND MANAGEMENT
Governing document
The charity is controlled by it5 governing document, a deed of trust, and con5titute5 a limited company, limited bv
guarantee, as defined by the Companies Act 2(￿.
Page 16

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Report of the Trustees
for the Year Ended 30 September 2022
Governance Strategy
In 2021 we extensively reviewed all of our activities. opportunities. marketing.fundraising income. expenditure and
capacity. We set out a 5 year Business plan reviewed annually to achieve financial sustainability and progressive service
development. The annual review we believe allows for Ère3ter flexibility and speedier decision making in this current
climate of uncertainty. Indeed it has allowed us in this year under review to reposition the charity in line with ageism.
ststieties challenge in regard to an increasingly ageing population and retent research highlighting the importance of
giving meaning to older adult5 in later life. Whi15t thi5 flexibility of model and strategy allows u5 to keep ahead of the
curve, the fact that it 15 also a long term plan allows us to never deviate from the mission of the charity,
value5,vision,aims and objectives and provides a framework for the reports of the Chief Executive to the Board throughout
a particular year,alongside regular Trustee reports, as appropriate together with periodic risk appraisal5.
Recrultment and Appointment of new Trustees
The charity has a board of trustees that have a very diverse set of skills that it deems necessary to execute due diligence,
governance and necessary skills in the areas required not only for good governance but also for specific subject expertise
that are deemed useful in the execution of the organisation's objectives.
The trustees of the charity during the year were Lorraine Morgan. Eddie Sherwood, Dr Lesley Hayward, Margaret Abbett I
resigned) Jackie Marshall-cyrus and Action For Elders LIK C.I.C.
During 2022 the charity welcomed a new trustee to the board. Jackie Marshall-cyrus, joined us with an international
reputation as an innovative strategist on ageing. Sadly. Margaret Abbeti resigned from the board during the year although
she has agreed to stay Connected to the charity as an Ambassador for our work. We will shortly be embarking on
mission to 'recruit' a select number of 'Age Ambassadors. to raise our profile and lake us into new territories. These will be
separate from the board and will have a specific brief.
After under80ing a selection process procedure and interview. all potential Tru5tee5 enter into a Six month probationary
period which includes an induction pro8ramme that follow5 the 8uidelines a5 set out in the Charity Commission
publication 'The Essential Trustee,.
The board itself will continue to look for exceptional people who will serve our mission and objectives. We are particularly
interested to look at those with expertise in the areas of expats, veterans, international development, fundraising,
philanthropy, marketin8 and youn8 people.lt would be particularly 8ood to recruit someone of a younger age to our
current board members. As previously stated in reviews of this nature we are fiercely protective of our culture of care and
responsibility to those we serve and we would expect all new additions to the board to hold these values as well.
Management and Staffing
The charity has a founding Chief Executive. together with a Deputy Chief Executive who has responsibility for finance. Both
have senior corporate experience and have been with the organisation for a number of years.
They work together as a 'partnership' overseeing the strategic and operational attivity of the charity making decislons
that are carried to the board as required for decision.
The charity has operated a Hybrid model from the outset whith has enabled it to stale up as appropriate and provides
flexible working structure which allows the organisation to be responsive to change5 in a very volatile fijnding
environment.lt has also allowed its staff team to be flexible in regard5 to home working and a quality of life.Since the
pandemic the Hybrid model 15 seen a5 the'norm, for those companies that lead the way in adopting a culture that believe5
in a home/work balance. Research has also shown that those companies that embrace this style of working have a happier
and more effective workforce.
PaEe 17

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Report of the Trustees
for the Year Ended 30 September 2022
Whilst the charity has appointed other people in a senior capacity . particularly in the areas of partnership engagement
and impact reportin& these are on a part lime basis until funds permil Otherwise. In other areas of middle management
the charity employs a small nucleus of people whose main focus is on project management and service delivery. Its model
of outsourcing its sessional work remains and allows the organisation to respond as appropriate to fluctuating work and
funding patterns.
ThroughoLJt its staffing and rnanagement Action For Elder5 maintain5 a Small .tight.highly skilled and experienced
workforce of mixed age5.we are active in measuring our effectiveness and how this translates to staff rnembers.lt IS
frustrating that at this moment we are unable to employ a fundraiser or community engagement staff in various parts of
the UK where we have our programme5 a5 it believes that thi5 is a route to financial sustainability but until the emphasi5
on short term funding changes together with the lack of focus on central costs then we will not be able to progress in
these areas as quickly as we would like.
We would also highlight that unlike a normal business in the corporate sector we are unable to provide long term security
of employment and a clear career path at this time. We are therefore very grateful for all those team members for their
loyalty in these circumstances.
Certainly , our hybrld model and attitude to home working is a strength but as we steer a course through rather choppv
waters in the short term we need to be more compassionate to our staff in fecognising that the pressures of taking on a
number of roles ean sometimes come at a cosi to one's own health and mental wellbeing. We have arranged regular
'team' meetings and wellbeing days to try and compensaie for this.
Going forward, the charity requires to recruit more staff particularly in the Community but this ¢an only be done with the
required finance in place.
A5 a learnin8 or8anisation the charity continually evaluates the roles, workload, effectivene55 and placement5 of it5 team.
Other Outsourced Support
As mentioned elsewhere in this review the charity changed its Accountants at short notice due to a merger.This meant
that various aspects of this report and review were filed late. However, We would like to put on record our thanks to our
previous Accountants for the last ten years of support and welcome the new team at AdvaDta8e Accountancy who agreed
to perform an Independent Examination of our accounts and assist with advice and general strategy as and when
required.
We would also like to thank our Outsourced health and wellbeing team who lead and help us deliver our Balanced Lives
programmes across the UK both online and in the community.
Organlsatlonal structure
This report and review is provided by the Trustees of Action For Elders Trust Icharity no.11459961, whose registered office
is currently at.. Elfed House. Oak Tree Court. Cardiff Gate Business Park. Cardiff. CF23 8RS. Action for Elders Trust is also
registered company1076982911 private. limited by guarantee and with no share capital.
The administration and operational procedure5 of the charity are the responsibility of the current Board of Trustee5, who
delegate the day to day strategic management of the charity to the Chief Executive and through this position to the
appropriate staff through the method of employment,sub-contracting and delegation,where applicable.
The Board meets a minimum of three times a year , or as otherwise directed by the Chair and Chief Executive. At one of
these meetings, its AGM, the officers are elected for an annual term of offi￿.
Page 18

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Report of the Trustees
for the Year Ended 30 September 2022
STRUCWRE. GOVERNANCE AND MANAGEMENT
During the course of 2021122 the Board of trustees met three times to review the charity's strateey, operations, risk and
finance. In addition, monthly meetings or as required took place online between the Chair and senior management . Other
trustees were also frequently Consulted and informed. providing advice and challenge in equal measure. In our review of
2021 the tharity highlighted the decision that each trustee should 'own' an area of our strategit work and be responsible
for it. This work continue5 and trustee5 have been active in also introducing us to senior contacts in the health Services
and local Government which are cruci31 to our development and diversification of income.
Unfortunately the plans to establish a 'Council Of Elders, which links participants directly to our board via lormal
committee5 did not come to fruition during the year in question.
Action For Elders UK C.l.C., which has a separate board, is a Community Interest Company. It will donate all of its surplus
(when in a position to do sol to the Trust throu8h an asset lock. Directors of the C.l.C. are le8ally allowed to sit on the
Trust's 8oard and give strategic and management advice. as required for the benefit of the charity. However. voting rights
are restricted to one collective vote for those directors in attendance. The Trust views this extra external input as
fundamental to its governance and values the roles ol the C.l.C Directors which are similar to that of Non Executives.
Page 19

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Report of the Trustees
for the Year Ended 30 September 2022
REFERENCE AND ADMINISTRATIVE DETAILS
Reglstered Company numbèr
07698491 (England and Wales)
Reglstered Charlty number
1145996
Reglstèrèd offlcè
Elfed House
Oak Tree Court
Cardiff Gate Business Park
Cardiff
CF23 8RS
Trustees
U Morgan
Action for Elders UK C.IC
EP Sherwood
M Abbett
Dr L Hayward
JS Marshall-cyrus
Chair
Reslgned l July 2023
Senlor Management
james Lewis
Vi¢ki Evans
Company Secretary
Action for Elders UK C.I.C.
Independent Examlner
Advantage Accountancy & Advi50ry Limited
Avalon House
5-7 Cathedral Road
Cardiff
CFII 9HA
Bankers
Metro 8ank
One Southampton Row
London
WC18 SHA
Unity Trust Bank PIC
Nine Brindley Place
Birmingham
BI 2HB
Santander
Bootle
Merseyside
PaEe 20

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Report of the Trustees
for the Year Ended 30 September 2022
L30 4GB
Approved by order of the board of trustees on 22 September 2023 and signed on its behalf by..
J L Morgan- Trustee
PaEe 21

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
Independent Emaminer's Report to the Trustees of
Artion For Elders Trust
Independent examiner's report to the trustees of Artion For Elders Trust I'the Company'l
I report to the charity trustees on my examination of the accounts of the Company for the year ended 30 September 2022.
Responslbllltles and basls of report
As the charity's trustees of the Company land also its directors for the purposes of Company lawl you are responsible for
the preparation of the accounts in accordance with the requirements of the Companies Act 20061.the 21X)6 Att'l.
Having satlsfied myself that the aecounts of the Company are not required to be audited under Part 16 of the 2006 Act
and are eligible for independent examination. I report in respect of my examination of your charity's accounts a5 carried
out under Section 145 of the Charities Act 20111'the 2011 Act'l. In carrying out my examination I have followed the
Directions given by the Charity Commi55ion under Sedion 145151 Ibl of the 2011 Act.
Independent examlneT'$ 5tstement
Since your charity'5 gross income exceeded £250,CKrt) your examiner must be a member of a listed body. I can confirm that
l am qualified to undertake the examination because l am a member of the Association of Chartered Certified
Accountants, which is one of the listed bodies.
I have completed my examination. I confirm that no matters have come to my attention in connection with the
examination giving me cause to believe..
accountlng records were not kept in respect of the Company as required by Sectlon 386 of the 2006 Act.. or
the accounts do not accord with those records.. or
the actounts do not comply with ihe accounting requifements of Section 396 of the 2006 Act other than anv
requirement that the accounts give a true and fair view which is not a matter considered as part of an
independent examination.. or
the ac¢ounts have n¢t been prepared in a¢¢ordan¢e with the methods and principles of the Statement of
Recommended Practice for accounting and reporting by charities (applicable to charities preparing their accounts
in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland IFRS 10211.
I have no concerns and have come acros5 no other matters in connection with the examination to which attention should
be drawn in thi5 report in order to enable a proper understandinB of the accounts to be reached.
hcLLrt6bL
Stephen John Bickerton
Advantage Accountancy & Advisory Ltd
Avalon House
5-7 Cathedral Road
Cardiff
CFII 9HA
22 September 2023
PaEe 22

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Statement of Financial Artivities
for the Year Ended 30 September 2022
2022
Total
funds
2021
Total
funds
Unrestricted
fund
Restricted
fund
Notes
INCOME ANO ENDOWMENTS FROM
Donations and legacies
59.696
59.696
8,819
Charltablè attlvltles
Advancement of Health
212.702
152,626
365,328
510,285
Other tradin8 activities
Investment income
451
176
451
176
283
151
Total
273,025
152,626
425,651
519,538
EXPENDITURE ON
Charltable actlvlties
Advancement of Health
170.542
251.091
421.633
386.140
NET INCOMEIIEXPENOITUREI
102.483
198.4651
4.018
133,398
RECONCILIATION OF FUNDS
Total funds brought forward
203,325
145,228
348,553
215,155
TOTAL FUNDS CARRIED FORWARD
305,808
46,763
352,571
348,553
The notes form part of these financial statements
Page 23

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Balance Sheet
30 September 2022
2022
Total
funds
2021
Total
funds
Unrestricted
fund
Restricted
fund
Notes
FIXED ASSETS
Intangible assets
14
2.495
2.495
3,797
CURRENT ASSETS
Debtors
Cash at bank
15
46.192
355.204
12.725
34,038
58.917
389,242
64,442
372,321
401,396
46,763
448,159
436,763
CREOITORS
Amounts falling due within one year
16
135,8321
135,8321
130,4961
NETCURRENT ASSETS
365.$64
46.763
412.327
406.267
TOTAL ASSETS LESS CURRENT LIABILITIES
368.059
46.763
414.822
410.064
CREDITORS
Amounts fallin8 due after more than one year
17
162.2511
162,2511
161,5111
NET ASSETS
305.808
46,763
352,571
348,553
FUNDS
Unrestricted funds
Restricted funds
19
305,808
46,763
203,325
145,228
TOTAL FUNDS
352,571
348,553
The charitable company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year
ended 30 September 2022.
The members have not required the company to obtain an audit of its financial statements for the year ended
30 September 2022 in accordance with Section 476 of the Companies Act 2(X)6.
The trustees acknowledge their responsibilities for
ensuring that the charitable company keeps accounting records that tomply with 5ettions 386 and 387 of the
Cornpanies Act 2(X)6 and
preparing financial statement5 which give a t￿e and fair view of the state of affair5 of the charitable company a5
at the end of each financial year and of its surplu5 or deficit for each financial year in accordance with the
requirements of Sertions 394 and 395 and which otherwise comply with the requirements of the Cornpanies Act
2006 relating to financial statements, so far as applicable to the charitable company.
Ibl
The notes form part of these financial statements
Page 24
continued...

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Balance Sheet- continued
30 September 2022
These financial statements have been prepared in accordance with the provisions applicable to charitable companies
subject to the small companies regime.
The financial statements were approved by the Board of Trustees and authorised for issue on 22 September 2023 and
were signed on its behalf by..
l L Morgan- Trustee
The notes form part of these financial statements
Page 25

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Cash Flow Statement
for the Year Ended 30 September 2022
2022
2021
Notes
Cash flows from operatlng artlvltles
Cash generated from operations
Interest paid
19.040
15(K)I
135,158
11,2501
Net Cash provided by operatin8 activities
18.540
133,908
Cash flow5 from Investlnz artivltles
Interest received
176
151
Net cash provided by investing activities
176
151
Cash flows from financ5ng actlvlt5es
New loans in year
Loan repayments in year
21,511
11,7951
Net cash lused inl/provided by financing activities
11.7951
21,511
Changè In tash and ¢ash eoulvalents In the
reportlng perlod
Cash and cash equivalents at the tse6lnnln8
of the reportln8 perlod
16,921
155,570
372,321
216,751
Cash and cash equlvalents at the end ol the
reportlng per5od
389,242
372,321
The notes form part of these financial statements
PaEe 26

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Notes to the Cash Flow Statement
for the Year Ended 30 September 2022
RECONCILIATION OF NET INCOME TO NET CASH FLOW FROM OPERATING Acriv￿lEs
2022
2021
Net Income for the reportlng perlod {as per the Statement of Flnanclal
Aetlvltlesl
Adlustmènts for:
Depreciation charges
Interest received
Interest paid
Oecrease in debtor5
Increa5e/ldecreasel in creditors
4.018
133.398
1,302
11761
1,302
11511
1,250
14,155
114,7961
5,525
7,871
Net cash provided by operatlons
19,040
135,158
ANALYSIS OF CHANGES IN NET FUNDS
At 1.10.21
Cash flow
At 30.9.22
Net cash
Cash at bank
372.321
16.921
389.242
372,321
16,921
389,242
Debt
Oebts fallin8 due within l year
Oebts falling due after I year
iio,ocoi
161,5111
2,535
17401
17,4651
162,2511
171,5111
1,795
169,7161
Total
3(N),810
18,716
319,526
The notes form part of these financial statements
PaEe 27

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Notes to the Financial Statements
for the Year Ended 30 September 2022
STATUTORY INFORMATION
Action for Elders Trust is a private company limited by guarantee. incorporated in Wales within the United
Kingdom. The registered off is Elfed House. oak Tree Court. Mulberry Drive, Cardiff Gate Business Park, Cardiff.
CF23 8RS.
Each of the members is liable to contribute an amount not eN￿edIng £1 toward5 the 855ets of the charity in the
event of liquidation.
The financial Statement are presented in Sterlin8 1£), the company's functional currency. and rounded to the
nearest pound.
The principal activities and nature of the charity's operations is to help older people and society to cope with the
major health and wellbeing challenges posed by increasing longevity and to co-create a world where older people
are placed at the heart of a community. giving them support, they deserye to ensure that they get as much value
out of their later life as possible.
The significant accounting policies applied in the preparation of these financial statements are ste out below.
These policies have been consistently applieil to all years presented unless otherwise stated.
ACCOUNTING POLICIES
Basls of prepaflng the flnanclal statèments
The financial slatement5 01 the charitable Company. which is a public benefit entity under FRS 102, have been
prepared in accc*rdance with the Charities SORP IFRS 1021 'Accounting and Reporting by Charities.. Statement of
Recommended Practice applicable to charities preparin8 their accounts in accordance with the Financial Reporting
Standard applicable in the UK and Republic of Ireland IFRS 1021 leffective I january 20191,, Financial Reporting
Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland, and the Companies
Act 2CKJ6. The financial statements have been prepared under the historical cost convention.
Goln8 concern
As society recovers from the negative economic effect of the coronavirus pandemic, the cost of livin8 crisis come5
along to add further economic challenges to society and the sector itself. We note that the charity has 51ightlv
reduced its income but increases its service delivery nationally through its raised profile and reputation. Over the
next two years the trustees believe that the demands for our seryices will continue to grow but the amount of
funds available from our usual traditional funders will decrease over the short term. There are many reasons for
this and not one is within our control.The trustees have every confidence in senior management to execute plans
and judgements that will navigate a course through these challenging times. Our strategic plans allow for a
partnership with a third party fundraisine team that will allow the charity to weather the coming storm and be
more in control of its own destiny. For these reasons therefo￿ the trustees believe ihat it is appropriate for the
financial statements to be prepared as a going concem
Intome
All income 15 recognised in the Statement of Financial Activities once the charity has entitlernent to the funds, it is
probable that the income will be received and the amount can be measured reliably.
It is not the poliry of the charity to show income net of expenditure.
Donations and le8acies income
Page 28
continued...

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Notes to the Financial Statements- continued
lor the Year Ended 30 September 2022
ACCOUNTING POLICIES- contlnued
Income
Donations and legacies income includes donations. gifts and grants that provide core funding or are of a Èeneral
nature and are retognised where there is entitlement. probability ol receipt and the amount tan be measured
with sufficient reliability. Such income is only deferred when the donor specifies It must be used In future
accounting period5 or the donor ha5 imposed conditions which must be met before the charity h3s unconditional
entitlement.
Income from charltable artlvities
Income from charitable activities include5 income received under contrart or where entitlement to grant fundin8 IS
subject to specific performance conditions. This income is recognised as the related services are provided and
there is entitlement, probability of receipt and the amount can be measured with sufficient reliability.
Income is deferred when the amounts received are in advance of the performance of the service or event to which
they relate.
Income from other tradlng actl¥itSes
Income from other trading activities includes income recetved under contract. This income is recognised as the
related services are provided and there is entitlement. probability of receipt and the amount can be measured
with sufficient reliability. Income is deferred when the amounts received are in advance of the performance of the
service or event to which they relate.
Investment Intome
Investment income is re¢oÉnised on a receivable basis.
Basls ol reco¥nltlon ¢1 Ilabllltles
Liabilities are reco8nised as expenditure as soon as there is a legal or constructive obligation committin8 the
charity to that expenditure, it is probable that a transfer of economic benefits will be required in settlement and
the amount of the obligation can be measured reliably. Expenditure is accounted for on an accruals basis and has
been classified under headings that aggre8ate all cost related to the category. Where costs cannot be directlv
attributed to particular headin85 they have been allocated to activitie5 on a basis consistent with the use of
re50urce5.
Expenditure on costs of raising funds include fundraising costs.
Expenditure on charitable activities comprises those costs incurred by the charity in the delivery of its activities
and services for its beneficiaries. It includes boih costs that can be allocated directly to such activities and those
costs of an indirect nature necessary to support them.
Support costs are those costs that, whilst necessaryto deliver an activity, do not themselves produce or constitute
the output of the charitable activity. This includes governance costs which are those costs associated with meeting
the constitutional and statutory requirement5 of the charity and include the accountancy fees and c05t5 linked to
the Strategic rnanagement of the tharity.
Allocation and apportionment of costs
All costs are alloc3ted between the expenditure categories on a basis designed to reflect the use of the resource.
Costs relating to a particular activity are allocated directly; others are apportioned on an appropriate ba51S.
Intangible assets
Intangible assets are capitalised at cost.
Page 29
continued...

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Notes to the Financial Statements- continued
lor the Year Ended 30 September 2022
ACCOUNTING POLICIES- contlnued
Allocatlon and apportlonment of costs
Amortlsation is tèlculated so as to write off the cost of an asset. less its estimated residual value. over the useful
life of that asset a5 follows..
Website development C05ts- over 5 years
Taxatlon
The charity 15 exempt from corporation tax on its charitsble activities.
Flnancial instruments
The charity only ha5 financial assets and financial liabilities of a kind that qualify as basic financial instruments.
Basic financial instruments are initialty recognised at transartion value and subsequently measured at their
settlement value..
Debtors
Debtors with no stated interest rate and receivable within one year are ￿Orded at transaction price. Any losses
arising from impairment are recognised in expenditure.
Credltors
Creditors are recognised whère the charity has a present obligation resulting from a past event that wlll probablv
result in the transfer ol funds to a third party and the amount due to sèttle the obligation can be measured or
estirnated reliably. Creditors are norm8lly r￿ognISed at their settlement amount after allowing for any trade
discount5 due.
Fund accountln8
Unre5trlcted lunds
Unrestricted lund5 are donations and other incomin8 resources receivable or generated for the objects of the
charity without further specified purpose and are available as Eeneral funds.
Re5trlcted funds
Restricted funds are to be used for specific purposes as laid down by the donor. Expenditure, which meets this
criteria, is charged to the fund, together with a fair allocation of support and governance costs.
Penslon costs and other post-retlrement beneffts
The charitable company operates a defined contribution pension scheme. Contributions payable to the charitable
company's pension scheme are charged to the Staiement of Financial Activities in the period to which they relate.
Page 30
continued...

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Notes to the Financial Statements- continued
lor the Year Ended 30 September 2022
DONATIONS AND LEGACIES
2022
2021
Donations
59.696
8.819
OTHER TRADING AcllviTIES
2022
2021
Action for Elders lottery
451
283
INVESTMENT INCOME
2022
2021
Deposit account interest
176
151
INCOME FROM CHARITABLE AcfiviTIES
2022
2021
Activity
Advancèment of Health
Advancement of Health
Grants
Provision of services
330.686
34.642
510,285
365,328
510,285
Grants received, included in the above, are as follows:
2022
2021
Postcode Cornmunity Trust
The W.G. Edwards Charitable Foundation
People's Health Trust- Active Communities Funding Pro8ramme
Groundwork UK- Tesco Bags of Help
Swansea Council for Voluntary Service
Glamorgan Voluntary Services
Big Lottery Fund- Balanced Lives Barry and the Vale
Masonic Charitable Foundation
Healthy and Active Fund Iwelsh Government)
Co-op Community Fund
Moondante Foundation
Cornmunity Foundation Wales
The Edward G05tling Foundation
The Henry Smith Charity
Independent Age
Julia & Hans Rausing Trust
22,360
20,OCXJ
I,ocKJ
2,417
I,OCKJ
2,378
4,899
13,261
21,688
5,0
53,228
1,355
50,0(X)
io,o(x)
5,0(X)
51,333
14,930
48,2
72.349
50.358
Carried forward
152,344
298,412
Page 31
continued...

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Notes to the Financial Statements- continued
lor the Year Ended 30 September 2022
INCOME FROM CHARITABLE AcfiviTIES- contlnued
2022
2021
Brought forward
Inchrye Trust
Wales Countil for Voluntary Artion
Track 2000
Charities Aid Foundation
Other grants
Welsh Government.. Winter Pressure5 Fund
Neath Port Talbot Council
152.344
298.412
I,o(x)
159,971
15,0(X)
34,652
1,250
154,71X)
22,642
330,686
510,285
CHARITABLE ACTIVITIES COSTS
Direct
Costs (see
note 81
Support
costs Isee
note 91
Totals
Advancement of Health
417.863
3.770
421,633
DIRECT COSTS OF CHARITABLE ACTIVITIES
2022
2021
Staff cost5
Oirect charitable activitie5- Balanced Live5 Pro8ramme
Project development, implementation and research
Direct office costs
IT and web service5
PR and marketin8 costs
Bank charges
Control and compliance
Depreciation
102,552
108,949
61,452
43,017
963
23,431
92
76,105
1,302
78,994
115,922
43,885
38,082
5,083
31,673
91
67,431
1,302
417.863
382,463
Page 32
continued...

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Notes to the Financial Statements- continued
lor the Year Ended 30 September 2022
SUPPORT COSTS
Governance
costs
Finance
Totals
Advancement of Health
500
3.270
3.770
io.
NET INCOME/IEXPENDITUREI
Net incomellexpenditurel is stated after charging/lcreditingl'.
2022
2021
Computer software amortisation
Independent Examiners fees
1,302
3,180
1,302
1,8LKI
ii.
TRUSTEES. REMUNERATION AND BENEFITS
There were no trustees, remuneration or other benefits for the year ended 30 September 2022 nor for the year
ended 30 September 2021.
Trustees, empenses
There were no trustees, expenses paid for the year ended 30 September 2022 nor for the year ended
30 September 2021.
12,
STAFF COSTS
2022
2021
Wages and salaries
Social 5ecuritV Costs
Other pension costs
96,489
4,175
1,888
77,685
1,309
102,552
78,994
The average monthly number of employees during the year was as follows..
2022
2021
Average employees
No employee5 received emolument5 in excess of £60.0m.
Page 33
continued...

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Notes to the Financial Statements- continued
lor the Year Ended 30 September 2022
13.
COMPARATIVES FOR THE STATEMENT OF FINANCIALACTIVITIES
Unrestricted
fund
Restricted
fund
Total
funds
INCOME AND ENOOWMENTS FROM
Donations and legacie5
8.819
8,819
Chzrltzble actlvitiÈs
Advancemenl of Health
306,326
203,959
510,285
Other tradin8 activities
Investment income
283
151
283
151
Total
315,579
203,959
519,538
EXPENDITURE ON
Charltable actlvltles
Advancement of Health
156.996
229.144
386.140
NET INCOMEIIEXPENDITUREI
158.583
125,1851
133,398
RECONCILIATION OF FUNOS
Total fund5 brought forward
44,742
170,413
215,155
TOTAL FUNDS CARRIEO FORWARO
203,325
145,228
348,553
14,
INTANG18LE FIXED ASSETS
Computer
software
COST
At l October 2021 and 30 September 2022
6,510
AMORTISATION
At l October 2021
Charge for year
2,713
1,302
At 30 September 2022
4,015
NET BOOK VALUE
At 30 September 2022
2,495
At 30 September 2021
3,797
Page 34
continued...

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Notes to the Financial Statements- continued
lor the Year Ended 30 September 2022
15.
DEBTORS.. AMOUNTS FALL114G DUE WITHIN ONE YEAR
2022
2021
Other debtors
Action For Elders UK C.I.C.
Prepayments and accrued intome
1.928
44.264
12.725
498
32,764
31,180
58,917
64,442
The above debtor5 include £12,72512021.. £28,780) of accrued income in respect of grants relating to the financial
year ended 30th September 2022 but received after this date.
Is.
CREDITORS.. AMOUNTS FALUNG DUE WITHIN ONE YEAR
2022
2021
8ank loans and overdrafts Isee note 181
Trade creditors
Social security and other taxes
Other creditors
Accruals and deferred income
7,465
7,821
12.071
1.285
7.190
10,0
2,966
4,572
433
12,525
35.832
30,496
17.
CREDITORS.. AMOUNTS FALLING DUE AFTER MORE THAN ONE YEAR
2022
2021
Bank loans Isee note 181
Other loans (see note 181
40,740
21,511
40,OCKJ
21,511
62,251
61,511
18.
LOANS
An analysis of the maturity of loans is given below=
2022
2021
Amounts falling due within one year on demand..
Bank loan5
7,465
io,o(x)
Amounts falling due between two and five years=
Bank loan5- 2-5 years
Other loan5- 2-5 years
40.740
21,511
40,0Th1
21,511
62,251
61,511
Page 35
continued...

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Notes to the Financial Statements- continued
lor the Year Ended 30 September 2022
19.
MOVEMENT IN FUNDS
Net
movement
in funds
At
1.10.21
At
30.9.22
Unrestrlttèd funds
General fund
203.325
102.483
305,808
RÈstrlttèd funds
Project delivery and development
145.228
198,4651
46,763
TOTAL FUNDS
348,553
4,018
352,571
Net movement in funds, included in the above are as follows:
Incoming
resources
Resources
expended
Movement
in funds
UnrestrScted funds
General fund
273.025
1170.5421
102,483
Resirl¢ted fvnds
Project delivery and development
152.626
1251,0911
198,4651
TOTAL FUNDS
425,651
1421,6331
4,018
Comparatlve5 for movement In funds
Net
movement
in funds
At
1.10.20
At
30.9.21
Unrestrlcted funds
General fund
44.742
158.583
203.325
Restrirtèd funds
Project delivery and development
170.413
125.1851
145,228
TOTAL FUNDS
215,155
133.398
348,553
Page 36
continued...

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Notes to the Financial Statements- continued
lor the Year Ended 30 September 2022
19.
MOVEMENT IN FUNDS- contlnued
Comparative net movement in funds. included in the above are as follows..
Incoming
resourtes
Resources
expended
Movement
in funds
UnrÈstrlctèd funds
General fund
315,579
1156,9961
158,583
Re5trlrted funds
Project delivery and development
203,959
1229,1441
125,1851
TOTAL FUNDS
519,538
1386,1401
133,398
During the year under review the charity received grant funding from a number of highly respectable sector
funders both large and small as listed within note 6 of these financial statements.
Specific comments and restrictions a￿ outlined below..
Sports Countll of Walès Iwelsh Go￿rnmènt Hèalthy and Artlve Fund)
Final year of fundin8 in what due lo the pandemic had become a four year funded proje¢t. Initially set up as direct
delivery into Care homes for very vulnerable older adult5.Significant work wa5 undertaken by the team in
a8reement with the funder to reposition the model to become a Pan Wales remote delivery model durin8 the
pandemic.ln the year under review we again opened up our 8roups to in home delivery and combined thi5 Wlth
our successful online work to deliver a successful model which we are currently workin8 on sustainin8.
We15h Government: Wnter Pressures Fund
Thi5 initiative from WG allowed us to open a wide variety of 8roups and deliver within a short timescale.1 5
monthsl New initiatives and partnerships were formed includin8 a substantial one with the City and County of
Swansea and innovative programmes were launched.Services implemented and delivered during thi5 time such a5
Social Walks, 'Get Together. Fridays and Balanced Lives programmes are still in operation at the time of writing this
review.Thanks to all ol the team for the hard work in putting these initiatives in place and managing them to a high
standard.
Glamorgan Voluntary Servlces IGVSI
This excellent regional supporter of charities in the Vale of Glamorgan Continues to support the charity with
number of smaller but relevant grants.The monies re￿IVed this year supported our Winter Pressure programme
The Henry Smith Charity
The final year of funding from thi5 pre5tigiou5 funder as part of a three year project to improve the physical,50cial
and mental wellbeing of older people in Hereford.Following the success￿1 online programmes presented during
the pandemic we were again able to reopen our Balanced Live5 in various area5 of Hereford and enter into
partnership with local provider Connexus to pilot a programme within their assisted living housing complex.we are
cijrrently working on ways in which we can sustain these as they have proved very successful.
Neath Port Talbot Council
Page 37
continued...

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Notes to the Financial Statements- continued
lor the Year Ended 30 September 2022
19.
MOVEMENT IN FUNDS- contlnued
New funders to the charity which provided seed funding to launch new Better Together/Balanced Lives projects in
the Upper Swansea Valley region which are now being sustained by another funder and have resulted in numerous
partnerships with lotal orÈani53tions.
Clty and Countll of Swansèa
A number of small but vital grant5 from Swansea Council to aid delivery of our various programme5 Wlthin the city.
Aneurln Bevan Health eoard.
One year funding to provide Balanced Lives initiative5 in Care Homes, Online and in the Commvnity within the
health board region.
Small but vltal Donors.
Garlleld Weston - One off donation for Weston Charity of the year award.
Inchrye Trust- Final year of 3K at IK per year to support our Hereford Programmes.
Allan Clarke- Towards the running ol our Balanced Lives group in Western Swansea.
And a very speclal thank you to:
Moondance Foundatlon- To support our programme delivery and Mission.
20,
RELATED PARTY D15CLOSURES
Ouring the year, payments were made to l Lewi5 as a Freelance Contractor to the amount of £83,000 12021..
£65,000). The contract work that J Lewis carried out was extensive. It included but was not limited to project
management, implementation and development. Also strategic planning around the areas of 8rowth, control and
governance. Plus 8uidance on marketin8 and public relations matters. In our 2014 Annual Report it was reco8ni5ed
that l Lewis had waived a significant proportion of fees each year since inception. This has now been recognised. I
Lewis is a director of Action for Elder5 UK C.l.C. There wa5 no outstandin8 balance at the year end12021.' £nill.
As at 30 September 2022 a balance of £44,26412021: £32,764) was due from Action for Elders UK C.l.C. The
balance has arisen as a result of transactions paid forlon behalf of an bank transfers with Action for Elders UK
c.i.c.
PaEe 38

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Detailed Statement of Financial Artivities
lor the Year Ended 30 September 2022
2022
2021
INCOME ANO ENDOWMENTS
Donatlons and lègatlès
Donations
59.696
8.819
OthÈr tradlng activltlès
Action for Elders lottery
451
283
Investment Income
Deposit account interest
176
151
Charltable artI￿lIes
Grants
Provision of services
330,686
34,642
510,285
365,328
510,285
Totsl Incomlng resou￿$
425.651
519.538
EXPENDITURE
Charltable artlvliles
Wa8es
Social security
Pen5ion5
Direct charitable activities- Balanced Lives
Programme
Project developrnent, implementation and
research
Direct office cost5
IT and web services
PR and marketing costs
Bank charges
Control and compliance
Amortisation of intangible fixed assets
96,489
4,175
1,888
77,685
1,309
108,949
115,922
61,452
43,017
963
23,431
92
76.105
1.302
43,885
38,082
5,083
31,673
91
67.431
1.302
417.863
382.463
Support costs
Financè
Bank loan interest
500
1,250
This page does not form part of the statutory financial ststements
PaEe 39

Docusign EnvÈlope ID". 724C0311-9DCA4380-B612-7DB24359E317
ACTION FOR ELDERS TRUST
Detailed Statement of Financial Artivities
lor the Year Ended 30 September 2022
2022
2021
Flnance
Governante Costs
Independent Examiners fees
Legal fees
3.180
90
1.800
627
3.270
2.427
Total resources expended
421,633
386,140
Net Income
4,018
133,398
This page does not form part of the statutory financial ststements
Page 40