REGISTERED CHARITY NUMBER: 1145073 REPORT OF THE TRUSTEES AND UNAUDITED FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2024 FOR KICKS COUNT LFM Chartered Certified Accountsnts The Stables 23b Lenten Street Alton Hampshire GU23 IHG
KICKS COUNT CONTENTS OF THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2024 Page I to3 Report of the Trustees Indcp¢nd¢nt Examin¢r's R¢port Statement of Financial Activities Balance Sheet Notes to the Financial Stat¢m¢nts 7t09 Detailed Statement of Financial Activities Ioto 11
KICKS COUNT REPORT OF THE TRUSTEES FOR THE YEAR ENDED 31 DECEMBER 21124 Tlie TTUStees present their annual report tobFether with the financial ststernent5 for the Charity for the year ended 31 December 2024. The Charity has prepared ihe financial statements in accordance with Accounting and Reponing by Charities.. Statement of Recommended Practice applicable to chariiies preparing their accounts in accordance with the FinanLial Reporting Standard applicable in the UK and Republic ol. Ireland IFRS 102) (elYe¢tive l January 2019) in piefeienLe to the ALLounting and Reporting by Charities.. Stateinent ol. ReLominended PraLtice issued on I April 2005 which ib iefetted to in the extant ie¥ulationb but has since been withdrdWTr. Legal and administrative inforniation set out on the charity inforniation page fonns part of this report. STRUCTURE. GOVERNANCE AND MANAGEMENT Th¢ trust¢¢s hav¢ dcl¢gat¢d th¢ g¢n¢ral Nnning of th¢ charity to th¢ Chicf Ex¢¢utiv¢ who r¢ports r¢gularly to th¢ Chairperson and to the board of trustees on a biannual basis. Elizabeth Hutton continues to act a5 CEO. The charity has a general Manager who handles the day to day comrnunication, social media and volunteer management. Both are employed by the charity. REFERENCE AND ADMINISTRATIVE DETAILS Rc2istered Charlty Dlumber 1145073 Registered Office 10 Thc Copse Ripley Woking Surrey GU32 6BN Trustees B Davies (Tieasurerl J Rae (Chairperson) V Cjroves Independent Examiner LFM Charteied Certified Accountants The Stables, 23b Lenten Street Alton Hampshire GU34 IHG Bankers HSBC 12A North Strcet Guildfoid Surrey GUI 4AF Chief Executive Elizabeth Hutton Page I
KICKS COUNT REPORT OF THE TRUSTEES FOR THE YEAR ENDED 31 DECEMBER 21124 Mission Statement Kicks Couni aims reduce the UK'S shockingly high stillbirth and neonatal death rare by raising awareness of baby's movements. Current Statistics There were 2,680 stillbirth5 in the UK in 2022 12,433 in England & Wale5,' 176 in Scotland; 71 Northetn Irelat]d}. In 2022, around l in every 250 pregnancies ended in stillbirth with the stillbirth rate decreasing to 4.0 per thousand births. This is Still a long way off the governments target of 2.6 per thousand births. Approximatcly 8 babics wcrc qtillborn cvcry day in 2022. Neonatal Deaths 111 2022, 1924 babies died in their first 28 days of life in the UK, a neonatal mortality rate of 2.9 death5 per 1,000 live birth5, an increase from 2.7 deaths per 1,000 live birth5 in 2021. FOT every 1,000 babies bom, nearly 3 died within 28 days in 2022 in the UK. lrnport&n£e of Baby Movements Around half of wornen who expeiience stillbitth noticed a reduction in fetsl movement prior to diabTnosib. A decrease in fetal moveinent can be a warning sigt] of di5tre5s, wheTe early deliN'ery could save neaTly a third of stillborn babie5. Causes of reduced movement include oxygen deprivation, cord compression, failing placenta, and smoke inhalation. The Confidential Enquiry into Stillbirths and Deaths in Infancy identifjed a lack of prompt management of reduced fetal movement as a contributing factor to stillbirth. A 'Kicks Count, campaign in Norway halved stillbirth rates. Similarly, a UK awareness campaign in the 1980s reduced sudden infant death rates by 701.. Aetlvltles Midwife Resources.. Free distribution ol. trifold leaflets, posteis, bannets, and other resources to midwives. Leaflets ale a versatile and effective tool for raising awareness about important issues like fetal movements- and the risks absociated with Teduced fetal activity. Web5lte.' The website PTovide5 updated Info[ntion on fetal movement and pregnancy, complementing healthcare professional advice. Social Mcdia.. Social media enhances Kicks Count's efforts by reaching a broad audience, providing cost- cffcctivc promotion, facilitating community building, and cnabling dircct cngagcmcnt. Throu cducational content, targeted eampaigns, and real-time interaction, social media helps raise awareness atx)ut fetal movements and stillbirth prevention, ultimately contributing to reducing stillbirth and neonatal death rates. App.. Free mobile app helps wornen track baby movements and identify changes in pattems. Structure Th¢ trustees have delegated the general running of the Charity to the Chief Executive, who reLX)rts regularly to the Chairperson and the board of trustees biannually. Chief Executive Elizabeth Hutton continues to serve as CEO. In 2023, she was awarded an OBE in the Kin¥'b New Yeai's Htsnours list for her WOTk in education and the prevention of stillbirth. Page 2
KICKS COUNT REPORT OF THE TRUSTEES FOR THE YEAR ENDED 31 DECEMBER 2024 Focus in 2024 Distribution of.. oi'er 13,000 leaflets and fetal movement infornmtion packs to maternity units across the UK. 310 Posters 3250 stickers -1200 Matetnity Note inbert5 Operation of our social media platfoTms account wa5 set up ready for gr0h in 2025 Our web5lte had I13k new visitors. The page receiving the most hits was about feeling movements with an allterior placenta. In 2024 we paid for Access to sort our google ad5 account so we could maximise the SIO,000 a month grant from googlc. This saw 77k ncw vi%itor% finding us through googlc. Facebook Iiad 454k followers and Instagrarn had 70K. A tiktok LookiDg forward The charity laced financial challenges in 2024, in line with many other small charities, due to the ongoing Lost of living Liisis, iisiiig inflatiun. and their subbe4uent impact oil donatiun levels. Huwevei, 2025 has show encouraginbT signs of recovery, with increabed contributions from both cotporate donors and iiidividual supporters. At the beginning of the year, the charity undertook an opeTational restructurit]g aimed at enhancing the delivery of its charitable activities. This included enhanced collaboTation Mqth local organisations to streamline operations and optimise both the utilisatiot] and inflow of donations. STATEMENT OF TRUSTEES RESPONSJBILTIES The trustees are responsible for preparing the Trustees, Annual Report and the financial statements in accordance with applicable law and regulations and United Kingdom Accounting Standards {Uniied Kingdom Generally Accepted Accounting Praciice). The law appliLable tts ¢haTities in England and Waleb rtquiies the trustees to prepare accounts foi each financial year which giye a true and fair view of the State of affair5 of the charity and of the incoming resources and application of resources of the charity for that period. In preparing these accounts, the tnjstees are required to-. select suitable accounting policies and then apply them consistently: observe the methods and principles in the Charities SORP IFRS 102}; Inake judgeinents and accountii)g estimates that are reasonable and prudent; state whethei applicable ac¢ountii)g Standaids have been followed, subject to any material departures disclosed and explained in the financial statements prepare the account5 on the ¥Foing conceTn basis unles5 It is inappropriate to presume that the charity will continue in operation. The tnLStees are re%ponsible for keeping proper accounting records that di.%close with reasonable accuracy at any tim¢ th¢ financial position of thc charity and ¢nabl¢ th¢m to cnsurc that th¢ accounts comply with th¢ Chariti¢s Act 2011, the Charity (Accountq and Reportql Regulations 2a08 and the provisions of the trust deed. They are also responsible for safeguarding the assets of the charity and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities. Approved by order of the board of trusiees on . 2.tsli.o/2.).... and signed on its behalf by.. g rLg-0- J ilae- Trustee Page 3
INDEPENDENT EXAMINER'S REPORT TO THE TRUSTEES OF KICKS COUNT FOR THE YEAR ENDED 31 DECEMBER 2024 I report on the accounts for the year ended 31 December 2024. which are set out on pages live to eleven. Respective resp0Th5ibilitie5 of tru5tee5 and examiner The charity's trusteeb ale iesponsible for the prepardtion of the accounts. The charity's trustees consider that an audit is not iequired for this year {under Section 14411) of the Charities Act 201 I (the 2011 Act)) and that an independent exarninatioll 15 required. It is my Tesponsibility to.. Examine th¢ accounts under S¢ction 145 of the 2011 Act. Follow the procedure laid down in the General Directions given by the Charity Commission (under Section 145{5}Ibl of the 2011 Act. State whether particular Matters have come to my attention. Basis of the iDdependeDt examiMer's report My examination was caled out in accordance '1th the General Diiections en by the c.harity Commission. An examination includes d review of the aLLouritinsy [eLuids kept by the chdiity and a conipaiisun of the accounts presented th those record5. It also includes consideration of any uiiusual items or di5c105ures in the account5, and seeking explanation5 from you as tru5tee5 concen]ing any 5ucli i]]atte15. Tlie procedures undertaken do not provide all the evidence that would be Tequired in an audit, and consequently no opinion is given as to whether the accounts present a 'trne and fair view, and the report is limited to those matters set out in the statements below. Independent examiner 5 statement In connection with my examination, no tter lias corne to iny attention.. {1) which gives me reasonable cause to believe that. in any material respect, the requirements To keep accounting records in accordance with Section 130 of the 2011 Act,. and To PTepare accounts which accord with the accounting records and to comply with the accounting requirement5 of the 2011 Act have not been met. or {2) to which, in my opinion, attention should be diaTh in OTder to enable a piopei understandin¥ of the accounts to be reached. FloAo- Thomas Mason FCA LFM Cl)artered Certilied Accountants The Stables 23b Lenten Street Alton Hampshire GU34 IHG Date.. 26 October 2025 Page 4
KICKS COUNT STATEMENT OF FINANCIAL ACTIVITIES FOR THE YEAR ENDED 31 DECEMBER 2024 2024 Total funds 2023 Total fund5 Unrestrlcted funds Restrlcted funds Notes INCOMING RESOURCES Donations ieLeived Charitable activities Investment income 37,928 30,896 251 37,928 30,896 251 63,744 76,820 336 Total incoming resources 69.075 69,075 140,900 RESOURCES EXPENDED Raising funds Charitable activitie5 Chaiitable activities Governance costs Other resources expended 9,089 9,089 29,586 76,301 9.545 3J20 1.061 77,362 9,545 3,320 78,936 10,356 6,545 Total resources expended 98,255 1,061 99,316 125,423 NET INCOMEI(EXPENDITURE) (29,1801 11,061) (30,2411 15,477 RECONCILIATION OF FUNDS Totsl funds brought fonvard 32,584 3,064 35,648 20,171 TOTAL FUNDS CARRIED FORWARD .1,404 2,003 5,407 35,648 Page 5
KICKS COUNT BALANCE SHEET AS AT 31 DECEMBER 2024 2024 Total funds 2023 Total fund5 Unrestrlcted funds Restrlcted funds Notes FIXED ASSETS Taiigible assets 1.704 1,704 2.105 CURRENT ASSETS Cash at bank and on hand 1,700 2.003 3.703 33,543 3,404 2,003 5,407 35,648 NET ASSETS 3,404 2,003 FuDs Unrestricted funds Restricted ndS 3,404 2,003 32,584 3,064 TOTAL FUNDS 5,407 35,648 The financial statements were approved by the Board of Trustees on 2.ts/ i.o)/2..)... and were signed on its J Kae -'1 tustee Page 6
KICKS COUNT NUTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2024 ACCOUNTING POLICIES AccouNtinuF convention Th¢ Charity has pr¢par¢d the financial stst¢m¢nts in ac¢ordan¢¢ with Accounting and R¢porting by Charitics.. Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland IFRS 102) {effective l January 2019} in preference to the Accounting and Reporting by Charities.. Statement of Recommended Practice issued on l April 2005 which is referred to in the extant regulations bui has since been withdrawn. Kicks Count meets the definition Lif a public benefit entity under FRS 102. The financial statements are prepared on a going concern basis under hisiorical cost conventions, modified to include certain items at fair value. The financial statements. have been piepared on a ieceipts and payments basis, in accordance with tl)e Charities Act2011. The financial statements are present in pound sterling (£1 which is the Charitys functional and presentaiion currency. Incoming resources Activities for generating fuThd5 Income from shop sales, fundraising events and recycling are all included when receivable. Investment income Invebtment income 15 aCCOUllted for on a receivuble basis and thi5 covers interest and dividends. DoNation5 and uwrant5 Income from donations and grants, including capital grants, is included in incoming resources when these are receivable, except as follows.. When donors specify that donations and grants, including capitsl gTants, are for particular restricted PUTP05es, which do not amount to pre-conditions regaTding entitlement, this income is included in incorning resources of re%tricted fund when receivable. Resource5 expended Expeiiditure is dLCOUnted for on a payment basis and has been classified under headings that alE¥att all Costs related to that category. Where costs cannot be directly attributed to particular headin¥s, they have been allocated to activities on a basis consistent with the use of Tesources. Tangible fixed assets Depreciation is provided at ihe following annual rates in order to write off each asset over its estimated useful life. ComputeT equipment Fixtures and fittings 33 /0 on cost 33 /0 on cost Taxation Kick5 Count is an exempt chaTity within the meaning of schedule 3 of the Charities Act 2011 and it is considered to pass the tests set out in Paragraph I Schedule 6 Finance Act 2010 and therefore it meets the dcfinition of a charitablc company for UK corporation tax purpo%es. Fund accounting General funds are unrestricted lunds w,hich are available for use at the discretion of the trustees in furtherance of the geneial objeLtives of tl)e Cl)arity and which have not been designation for other putposeb. Rcstrictcd fund% arc 8ubjcctcd to rc%trictions on thcir cxpcnditurc impo%cd by thc donor or which havc bccn raised by the Charity for particular purposes. The Cost of raising and administering such funds are charged against the specific fund. Page 7
KICKS COUNT NUTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2024 ACCOUNTING POLICIES- eontinued PeThs1011 Costs and other p05t-retirement benefits The ¢harity operates a defined contribution pension scheme. Contributions payable to the charity's pension scheme are charged to the Statement of Financial Activities in the period to which they relate. CHARITABLE ACTIVITIES 2024 2023 Fundraising events Shop income 17,743 61,892 14,928 76,820 30,896 INVESTMEPIT 1Tr4COME 2024 2023 Deposit account interest 2S1 336 EMPLOYEES AND KEY MANAGEMENT The average number of employees during the year was 112023 - 1}. The k¢y mang¢m¢nt p¢rqi)nn¢l of th¢ Charity comprisc thc twstccs and thc Chi¢f Ex¢¢utiv¢ OtTic¢r. Th¢ total remuneration of key management personnel during the year was £36,763 (2023.. £37,222). TRUSTEES, REMUNERATION AND BENEFITS TheTe ivere no trustees, TemuneratlOTI OT benefits foT their roles as trustees for the year ended 31 DecembeT 2024 nor for the year ended 31 December 2023. Tru5tee5 expenses There were no trustees, expenses paid for the year ended 31 December 2024 nor for the year ended 31 December 2023. Page 8
KICKS COUNT NOTES TO THE FINANCIAL STATEMENTS- CONTINUED FOR THE YEAR ENDED 31 DECEMBER 2024 TANGIBLE FIXED ASSETS Flxtures & Fitting5 Comput¢r Equipment Totals COST At l January 2024 AdditiOllS 4,410 76 11,848 619 16,258 695 At 31 December 2024 4,480 12,467 16,953 DEPRECIATION At l January 2024 Charge for the year At 31 December 2024 3.313 ssl 10,840 545 14,153 1,096 15,249 3,864 11,385 NET BOOK VALUE At 31 December 2024 622 1,082 1,704 At 31 December 2023 1,097 1,008 2,105 MOvEmET IN FuDs Net movement in funds Atl.1.24 At31.12.24 Unrestrlctcd funds General fund 32,584 {29,180) 3,404 Restricted funds South Aqian Project Other resitricted ndS 2,528 536 (1,061) 1.467 536 TOTAL FUNDS 35,648 (30,241) 5,407 Net rnovement in funds, included in the ubove are as follows.. Ineoming resources Resourecs expended Movemcnt in funds Unrestricted funds Geneial fund 69.075 {98.255) (29,180) Rtstrleted funds Souih Asian Pioject Other resitricted fvnds (1,061) {1,061) TOTAL FUNDS 69,075 {99,316) (30,241) Page 9
KICKS COUNT DETAILED STATEMENT OF FINANCIAL ACTIVITIES FOR THE YEAR ENDED 31 DECEMBER 2024 2024 2023 1Tr4COME Voluntary ineome Donations received 37,928 63,744 37.928 63,744 Activities for generatiDg funds Fundraising events Shop income 17,743 13.153 61.892 14,928 30,896 76,820 InvestmeTht income Deposit account interest 251 336 251 336 TOTAL INCOMING REOURCES 69,075 140.900 RESOURCES EXPENDED Costs of generating voluntary income Generating voluntary illcome 9,089 11,860 9.089 11,860 Fundraising trading: cost of good5 501d and otber costs PuiLhdses Fundraising costs 1,890 2.781 8.706 9,020 4,671 17,726 Charitable activities Tclcphonc PostabTe and stationery Advertising Consultants Computer costs Exl)ibitiOnS 856 4,320 1,848 6,600 17,392 4,912 1,496 9.888 5,187 7,636 12,555 4,952 35,926 41,714 Support Costs Management Wagcs Sociul Security 36,763 37,222 3&763 37.222 Page 10
KICKS COUNT DETAILED STATEMENT OF FINANCIAL ACTIVITIES FOR THE YEAR ENDED 31 DECEMBER 2024 2024 2023 Finanee Bank Charges Other Sundries 680 328 Depr¢¢i&tion Depreciation Covernanee costs Accountancy and legal & professional fees Other resources expended OtheT expenses 1,096 1,037 9.545 10,356 1,544 5.180 TOTAL RESOURCES EXPENDED 99.310 125,423 NET INCOME/{EXPEDITURE} (30,241) 15,477 Page 11