Ir
pe9ple
Annual Report 2024 - 2025

Contents
Highlights 2024 - 2025........................................................................................................................................
Trustees, annual report for the charity Peeple............................................................................
Executive Summary..............................................................................................................................................
Auditor's Report.......................................................................................................................................................36
Consolidated Statement of Financial Activities............................................................................40
(Including Consolidated Income and Expenditure Account)
Consolidated Statement of Financial Position..............................................................................41
Consolidated statement of Cash Flows..............................................................................................42
Notes to the accounts........................................................................................................................................43

Highlights 2024 - 2025
1803 *
pe9P
Learning Together
Programme
1. 803 practitioners trained to deliver the Peep Learning Together Programme.
21,636 *
21.636 additional families supported to make the most of everydoy learning opportunities.
183*
pegp
Antenatal
Programme
183 practitioners trained to deliver the Peep Antenatal Programme.
1,830 * 0
1.850 additional families supported to develop healthy bonding and attachment.
87*
pe9P
Progression
Pathway
87 parents supported to gain an adult learning qualification through the Peep
Progression Pathway.

72*
e9ple
72 children nurtured at Little Peeple Nursery in Littlemore. Oxford.
811*
811 families in less affluent areas of Oxfordshire supported to make the most of the
learning opportunities in everyday life.
1,268 *
1.268 children gifted the magic of reading with a free book each month from birth to
five through our partnership with Dolly Parton's Imaginotion Library.
32 * Kenya
onnect
32 practitioners trained to deliver Peep programmes in Kenya
Peep programmes
promoted across Australia
by Playgroup Victoria.
Playgroup
Victoria
Refined Peep Exploring Together.
a programme to support the
foundations of STEM (Science.
Technology. Engineering and Maths).
pe9P
Exploring Together
STEM Programme

Trustees, annual report for the chwy Peeple
Executive Summary
The trustees have pleasure in presenting their report and the financial statements of
Peeple for the year ended 31 March 2025. The gross income for the Group. comprising the
charity and its trading subsidiory Peep Learning Ltd. in 2024-25 was £1.896.683 (2023-24:
£1.575,950). Total expenditure of the Group in the year 2024-25 was £1.677.955 (2023-24..
£1,446.565) giving a surplus overall of £218.730. Peep Learning Ltd achieved a surplus of
£286,244 (up from £270.158 in 2023-24) before making a donation to Peeple.
Peep Learning Ltd develops and sells training. materials ond consultancy to support other
organisations to use the Peep Learning Together Programme. and other Peep
programmes across the UK. Profits are passed to the charity by donation at the discretion
of the directors of Peep Learning Ltd. In 2024-25 £270.038 was transferred by donation to
the charity. The fluctuation in Peep Learning Ltd turnover year-on-year reflects the
unpredictability of training income which is related to the spending power of local
authorities who are our main customers. In 2024-25 turnover from Peep Learning Ltd
included a substantial amount of training delivered to Westminster government-funded
Family Hubs.

WelcomAto our Annual Report 2024 - 2025
It's a pleasure to introduce Peeple's Annual Report for 2024-25. It has been a year of
growth. innovation. and deepening impact.
At Peeple. we know that the earliest years of life are a time of extraordinary potential.
Every cuddle. chat. song. and story helps build the brain. laying the foundations for
lifelong learning. wellbeing. and resilience. Our mission is to support parents, and
practitioners to make the most of these everyday moments - because they truly matter.
This year. we trained over 2.000 practitioners across the UK. equipping them with the
skills and confidence to support families in nurturing their children's development.
Funded by the Scottish Government. we trained practitioners from across sectors in 11
local authorities from Shetland to Dumfries and Galloway We olso launched the Peep
TALK programme. designed to help families with children with speech and language
delay - an important resource that's already making a difference.
Closer to home. our frontline services in Oxfordshire reached more families, offering
practical support and encouragement during the crucial early years. Whether through
group sessions. home visits. or community partnerships, we've seen first hand the power
of connection and shared learning.
As we look to the future. we know that the landscape is changing. Technology and Al are
reshaping how we live. learn. and communicate. bringing both challenges and exciting
opportunities. At Peeple. we're committed to exploring how these tools can enhance. not
replace. the human relationships at the heart of early development. We'll continue to
innovate while staying rooted in what we know works: warm. responsive interactions and
strong partnerships with families.
Thank you to everyone who has been part of our journey this year. Our work would not
be possible with the support of our colleagues. partners and our generous funders. We
really appreciate working with you - and our shored commitment to making a difference
where it is needed most.
Sally Smith
CEO
David Bailey
Chair of Trustees
e use the term parents throughout this report lo include anyone with parental responsibility for the children in their care

pe9ple
Vision
Every family makes the most
of day-to-day learning
opportunities which improve
children's outcomes and help
narrow the gap in attainment.
Mission
Peeple exists to help parents improve their
children's life chances, particularly in less
affluent areas, by making the most of
everyday learning opportunities at home
and in the community. We aim to narrow the
gap in attainment by supporting parents in
raising their babies and young children to
reach their f ull potential.
We do this by developing interventions which
support parents as their children's first
educators. by training practitioners to work
with families, and by supporting the
implementation of our programmes. We also
deliver services directly to families, including
early education and childcare, and help
parents to gain qualif ications which lead to
f urther learning. volunteering. or
employment. In addition. we contribute to
research and policy development in early
years education.
Principles
We believe that relationships ore at the heart of learning.
We believe in the potential of every parent. every carer. and every child.
We recognise parents and carers for what they already do and help them to do more.
We believe that lives can be transformed by building on everyday learning experiences.
We recognise the importance of reflecting on the world through the eyes of others.

Our4alues
"Our whole staff away day on 23 October 2024 was a great success. We had energetic
collak)oration from everyone there. Our aim was to decide what is most important to us all
ak)out our values. These are the things we share that we hold most dear. They are about the
way we do things in Peeple. and the way we treat each other. our families and our partners.
We were curious and listened and learned from each other as we wrote. made collages and
one group even sang. as we all joined in with gusto.
We gathered all these valuable insights. kept and studied them. and compiled a list of the 64
most important, most f requently occurring words we had contributed.
We gathered a group of staff and trustees to be courageous and challenge one another on
which were the most important themes within these 64 words. We had to be kind to each
other as we chose the four areas which represented how we are and what we believe about
ourselves."
David Bailey. Chair
Collaborative
Curious
Courageous
Kind

Why our work is needed
Brains are built. not born. From the beginning. even before birth. children's brains grow
and strengthen through the interactions they have with the people around them. Every
word. touch, smile. and shared moment helps to shape vital neural connections. The more
sensitive. responsive, and dependable these interactions are, the stronger the foundations
for learning. wellbeing. and resilience.
Relationships really do matter. They are the building blocks of healthy development.
However. even by 15 months. differences in
children's development can be seen between
those growing up in more and less advantaged
circumstances. By the age of five, these gaps
often widen and. without the right support. they
can continue to shape opportunities and
outcomes throughout life.
As a group, children who start life less well-off tend to have poorer health. fewer
qualifications. and less economic security as adults. These are challenges that can pass
from one generation to the next.
The single biggest predictor of social mobility for children from lower-income families is
vocabulary at age five. Those who start school with a wider vocabulary are more likely to
do well in education and beyond. The home learning environment. the everyday things
parents do with their children. is also crucially important.
Singing together. chatting during everyday routines. playing. and sharing books and

'J At
Books are brilliant for brains.
They spark imagination. build
empathy, and open doors to
new ideas and worlds.
pot
Count
.Ire
- Llttle Pl
Children who have a favourite
book and share stories regularly
are more likely to become
confident readers and writers.
One study found that children
who were read to regularly at age
five were significantly less likely to
experience poverty by the
time they were 30.
Eèicii prtlCII
l)L2I11 IlJ.Ui
. Lodybifd
veH£4PI
When parents understand more
about how their children
develop and learn - and when
they believe they can make a
difference - the effects are
powerful and lasting.
St
KEY
.,YeTiCO
pfj
These benefits don't just stay with
one generation. they ripple
forword. shaping the parents of
the f uture.
The legacy of the pandemic
continues to affect many families,
porticularly those already facing
disadvantage.
Early intervention to help families
build strong relationships and
positive learning opportunities
from the start is essential. It is the
most effective way to support
children's development and also
the most cost-effective.
l Grow Up
Doctor
ADvf14,TURE
FORI
LIAr
Prevention is far better than cure.

Aims 20¥- 2025
To train and accredit more practitioners to support families
with their young children's learning and development.
To provide support for trained practitioners to implement
Peep Programmes.
To accredit more parents with Peep Progression Pathway
qualifications.
To support more families in Oxfordshire.
To provide high quality early education and care at the
Little Peeple Nursery.
To develop new interventions and to extend the Peep
Learning Together Programme resources.
To share evidence and good practice with the Early Years
sector, policy makers and researchers.
To ensure good governance. management, and
inf rastructure.

chievementsaanddwpac
To train and accredit more practitioners to support families
with their young children's learning and development
153 Peep Learning Together Programme Training courses were delivered to
practitioners from around the UK and Ireland. Many were f unded by the Best Start
Family Hubs initiative or by the Scottish Government.
1.803 practitioners were trained to deliver the Peep Learning Together Programme.
including 192 f rom Scotland.
21,636 (opproximately) additional families were supported by delivery of the
Peep Learning Together Programme.
North
Lincolnshire
Council
It was truly inspiring to hear the presentations from each organisation, all
delivering support and interventions in their own unique way but each
working in line with the Peeple principles. In every case there was a positive
and demonstrable impact on the lives of children and families. which fit with
our Council aim to ensure every child gets the best possible start in life
and is school ready at the appropriate time.
North Lincolnshire Assistant Director for Education
??
Cumberland
Family
Hub.
183 practitioners trained to deliver the
Peep Antenatal Programme. They
supported 1,830 (opproximately)
families to develop strong bonding
and healthy attachment relationships.
I thought the training was very informative
with a good mixture of group discussions and
instructor led. I feel more confident to deliver
antenatal sessions.
Child and Family Play and Learning Worker.
Cumberland Family Hubs
AIM
•llflcadon$ and
45 practitioners awarded 'Supporting Parents and Children to Learn Together,. a Level 3
qualification awarded by AIM, to quality assure delivery of the Peep Learning Together
Programme.

Case Study: Hackney Family Hubs
frl Hackney
During the year to March 2025. Hackney practitioners ran six-week Peep Learning
Together groups in 26 children's centres. hubs. nurseries and schools across the borough.
216 families attended the groups, mostly with three and four year old children. Nearly two-
thirds lived in areas of high deprivation. Attendance was excellent, with families attending
on average f ive out of six sessions. This level of engagement ref lects the strong
relationships formed between practitioners and parents.
The outcomes are striking:
Parent confidaKe aThJ home actmties before and after Peep
parents. confidence about supporting their
child's learning and development rose from
35% before Peep to 99% afterwards.
94% said Peep helped them support their
child's early language development.
M&Je m**s Pwodwiih
cfr•kJ 4WSt It4.dpo4ng better% and
d•ys vAitingl
numbeys
B•for• P••p m Aftw P••p
Everyday home learning activities also increased:
reading or sharing books rose from 29% to 81 /.
singing songs or rhymes together up from 29% to 87/.
making marks and playing with letters and numbers saw similar increases.
Since doing these activities. I have
noticed a change in his speech and
he expresses his feelings more than
before. l use the .5 steps. and it
helps me understand my child
more and he understands me
more too.
Parent, Comet Nursery
and Children's Centre
The Peep Learning Together groups across Hackney Family Hubs clearly demonstrate how
a partnership approach helps children to thrive. The practitioners used their skills and
experience to create welcoming. non-judgmental groups for families.
They selected topics from the Peep Learning Together Programme that were most relevant
to their local families and parents engaged with the ideas about child development. trying
things out at home and sharing their experiences with each other - their willingness was
reinforced as they noticed the difference it made to their child's talking. playing and

The Families Learning Together project
is funded by the Whole Family Wellbeing
Fund in response to the Government's vision
for Scotland 'to be the best place in the world to grow up. It supports improved attainment
as well as excellence and equity leading to positive family outcomes. We delivered training
in Peep programmes to practitioners across sectors in 11 local authorities f rom Shetland to
Dumfries and Galloway.
Scottish Government
RiaghaLtas na h-ALba
l am now a trained Peep Practitioner thanks to the Families Learning Together
Project. Peep is a fantastic opportunity to help parents gain skills to support
their child's learning. but it also encourages parents to think about their own
leorning. I have seen parents who have completed the Peep Progression
Pathway move into employment as learning assistants and to college to
undertake qualifications in Early Childhood studies. Without Peep I wonder what
those parents would be doing now! Peep programmes certainly have the
ability to change livesl
Nursery Practitioner, Scotland
??
The Peep Learning Together Programme was promoted across Australia by
Playgroup Victoria with 166 practitioners trained. This year the Peep Antenatal
and Peep TALK programmes were added to the licence agreement.
Playgroup
Victoria
In a new partnership, 32 practitioners funded by Kenya Connect
were trained to deliver Peep programmes in Wumunyu
community in Machakos County. Kenya. 300 parents attended an
education session delivered by Peeple trainers.
Kenya
onnect

To provide more support for trained practitioners to
implement Peep Programmes
Welcome to Peep in Practice
pe9P
Peep in Proctice sessions were delivered online for trained
practitioners to share ideas and learning based on their
delivery Peep programmes.
shore - listen - learn
We are just starting up so it's great to hear from others
some of the things that have worked for them also
reassuring to hear to start small.
Peep Practitioner
??
Peep Champion meetings were facilitated termly for managers responsible for the
strategic implementation of Peep programmes in their area.
Practitioners were supported via the login area of the Peeple website (40.000 visits). and
with posts on social media and a closed Facebook group.
Peeple
Posted by Hwtsuite
185ep.6
•thThere's no better time than this colourful autumn
to get outside with young children to explore naturel
pe9ple
peeplecentre
9 September 2024
pegp
Helpfjr4J chSldr•n understand ond manag
their fedkngs- self4egulaiton
tIP5
Tolk about your own
feelings with your child.
5 reasons to get -.
children outside
explorlng nature
thls autumn
Tell them when something makes you
happy or sad, and explain why you feel
that way. reassuring as appropriate.
his will help your child stort to understand
that changes in how we are feeling are
normal and can be managed.
This is known as self-regulation.
pejp
www.peeple.org.u
0069
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To accredit more parents with Peep
Progression Pathway qualifications
The Peep Progression Pathway is a suite of
qualifications for parents embedded in the Peep
Learning Together Programme. The qualifications are
credit-rated by the Scottish Qualifications Authority at
SCQF levels 3. 4 and 5. equivalent to Entry 3. Level 1
and Level 2 in the rest of the UK.
> <SQA
Scottish
Qualifications
Authority
A Pathway qualification can be the first step for
parents into volunteering. training. or employment.
pe9P
Progression
Pathway
This year.
87 parents gained an adult learning qualification from the Peep
Progression Pathway.
38 practitioners trained to deliver the Peep Progression Pothway.
I learned about ways babies
interact and communicate that I
never thought before and it
helped me think about and
understand ways I could
help him learn.
Parent. ScotBorders
9?
Peep Progression Pathway Info Session
Monday 22 September 3.30pm - 4.30pm
Peep has made me more aware of
how I can support my child with
their early maths knowledge, I
wasn't aware that babies could
learn maths concepts from
this young age.
Fknd cxrt more obout uslng the Peep
Progression Paihwoy qwJlificoilc￿ units
with famil￿5 in wvr Peep ses9(
Jokn ¢Jur Ifee ses5kn for PT(KMioners& rrorMyJers to flnd ovr r￿re.
¥¥W￿peepIe.orO uk/peep-progrèssi¢>n-PtslhwOy-dÈliVÈfy
Parent. Midlothian
gple

To support more families in Oxfordshire.
This year we supported 811 families from The Leys. Rose Hill. Littlemore and Berinsfield
in Oxfordshire to make the most of the learning opportunities in everyday life.
We delivered:
seven Peep Leorning Together baby groups per week. attended by 79 families.
three Peep Learning Together Toddler groups per week attended by 52 families.
one Peep Learning Together group for multi-language families attended by 15 families.
one Peep Learning Together group per week for families with Special Educational
Needs or Disabilities (SEND) attended by five families.
Peep has opened my mind to creative
activities to do at home that are
inexpensive and easily accessible. We
also enjoy songs and doing actions.
Parent
Since I started Peep I talk more
with my daughter about what is in
the book we are looking at - not
just the words. We sing loads and I
am beginning to feel more
confident with messy play.
Parent

The Peep Dolly Parton's Imagination Library is a partnership
between Peeple and the Dollywood Foundation. It gifts a book
per month to every registered child. f rom birth to f ive years of
age, living in The Leys. Littlemore, Rosehill and Berinsfield areas
of Oxfordshire. This year:
INATIO
1.219 children received books through the Imagination Library.
11.479 books were delivered bringing the total number delivered
since the library began to 81.821.
I LOVE Imogination Library
My little girl likes the book so
much because she wants to
watch the picture in the book
and she likes to hear stories
We read together and it
really helps.
Porent
??
The books have helped build
up a library at home. nurturing
a love of books from a young
age. supporting a growing
imogination and introducing
letters having a meaning
behind them.
.￿BElI
Parent
"You can never get enough ,
books into the hands l F, .1
of enough children."
-Dolly Parton
INATI

Growing Minds is an innovative collaboration
between Peeple, Home-start Oxford and the Berin
Centre. Since 2020 we have recruited 696 families
who are offered support from birth to five. which
irncludes Dolly Parton's Imagination Library.
sustained one-to-one home visits. Peep Learning
Together groups and a variety of other
community-based activities. Growing Minds aims to
narrow the attainment gap before school.
Growing Minds is:
preventative - starting from birth.
collaborative - using local delivery agencies and a joined-up opproach.
place-based in two areas of need - Berinsfield and Littlemore - building on
strengths already within those communities.
evidence-informed and evidence-based - using tried and tested interventions
developed by experts.
What matters most to me is that my kids
can see a difference in me. I'm so much
calmer now. I have the headspace for
them. I nearly lost them. I can see a real
difference in them too. They re more
settled and confident and are doing really
well at nursery and school. I feel like a
good mum and that makes me really
proud. I'm so grateful to my support
worker. I couldn't have done it without her.
It's really changed my life for the better.
Parent
??
+ilkME
pe9ple srfRT
The BerL
ce￿￿e
CRO INC
MINDS
Oxford

The Growing Minds annual survey found that:
100% of parents shared books more than three times a week with their child.
100 % of parents who attended a Peep group said they were doing more with their child at
home or out and about. and engaging in activities which they learnt about in groups.
90% of parents engaged in 1-2-1 home-visiting support said they were coping better.
97% felt that Growing Minds had improved their relationship with their child.
l)
l am incredibly passionate about the Growing Minds project and the genuinely
transformative impact it is having on our families and children. Together. school
ond Growing Minds create a school readiness pathway. identifying barriers that
could impact children's early days at school - from potty training and self-help
skills. such as putting on coats. to fine motor development - and oddressing
them in a planned transition from groups to the first doys at school. Growing
Minds is enabling every child's light to shine, building a stronger. fairer, and
more connected community.
Katie Screaton. Executive Head Teacher. John Henry Newman Academy

To provide high quality early education and care at the
Little Peeple Nursery
At Little Peeple, our mission is to inspire a lifelong love of learning. helping children to thrive
and reoch their full potential. We create an environment where children are encouraged to
explore. discover. and learn at their own pace. Through a blend of child-led play, guided
experiences, and intentional teaching. we support each child's unique learning journey.
We believe in sparking curiosity and wonder - the magical moments that ignite a child's
natural desire to learn. Our team is dedicated to delivering high-quality teaching and
learning experiences that nurture, support. and celebrate every child's development.
..he has been so happy at nursery
such a special place, although we
are sad he is leaving a place he
loves so much. we are truly grateful
that it has given him such a great
start in his learning journey.
Parent
Relationships are at the core of everything
we do. We know that we play just a small. yet
meaningful. role in a child's life. and that
parents are their first and most influential
educators. We deeply value the trust families
place in us and are committed to working in
close partnership with them.
You are an incredible nursery.
always so loving and kind. We
feel so fortunate that A has been
in your care all these years, we
can't believe she is leaving as a
child that can write her name
when she started os a baby.
Parent

Using the Peep Learning Together
Programme. we share practical ideas ond
insights with parents to help them make the
most of everyday activities and play. We love
hearing about those learning opportunities -
and encourage parents to share them with us.
We warmly welcome parents into our setting
to share their skills. interests. and experiences.
enriching our community and enhancing the
cultural capital of all the children in our care.
Ofsted
Staff are excellent role models for
communication and language. They
create a focus on fostering a love of
books. Children enthusiastically choose
books. which they share with
their friends.
They enjoy chatting to adults. who
skilfully introduce words and provide
running commentaries alongside play.
This contributes to children developing a
broad vocabulary and becoming
confident communicators.
??
Little Peeple Manager, Lindsey Hart. was awarded manager of the month by Abingdon and
Witney college, recognising her compassionate leadership. ability to bring out the best in her
team, and her consistent focus on the wellbeing and development of every child in her care.
Having observed Lindsey in action. it does not matter if you are a stressed parent
running late, a tearful child or a member of staff who is having an overwhelming
day. everyone gets the same individual care and attention.
Little Peeple is a 44-place day nursery and pre-school for children aged six months to four
years. Opened in 2018, it was built by Peeple in partnership with The Oxford Academy and
Oxfordshire County Council. This year. Little Peeple was attended by 72 individual children.

To develop new interventions and extend our
Peep Learning Together resources
Peep Exploring Together supports the foundations of STEM
(Science. Technology. Engineering and Maths). It helps
practitioners and parents make the most of everyday experiences
and play to spark early STEM thinking in very young children.
pe9P
Exploring Together
STEM Programme
The programme has two parts: Exploring Together Training for practitioners and the
Exploring Together Programme for parents. supporting them to build children's curiosity.
problem-solving and understanding of the world around them.
ies
instltute for
employment
studies
UN IVERSITY OF
OXFORD
An independent evaluation by the Institute
for Employment Studies and the University
of Oxford found evidence of promise.
Parents who took part reported
improvements in their children's:
speech, language and early maths skills
confidence, curiosity and independence
The evaluation also showed significant
improvements in the Home Learning
Environment for both maths and science.
This year. we refined the programme content and developed new digital materials to bring
ideas to life for parents - helping them understand key concepts and try simple. playful
activities at home.
We are grateful to the Charity of Sir
Richard Whittington. for which the
Mercers, Company is corporate
trustee, ond to learning partners,
SQW. for their ongoing support.
The project is part of the Mercers,
Company s Early Years Special
Initiative.
THE
MERCERS, SQW
COMPANY

In the Early Steps Together Project we developed new digital resources to enhance the
Peep Learning Together Programme and partnered with Learning with Parents to explore
how their platForm could be used to support families in the early years.
We created content for eight Learning Together topics,
including:
16 short videos (introductions and octivity demonstrations).
supporting materials with songs, rhymes. story ideas, and
activities from the Peep Learning Together Programme.
This project allowed us to:
test how digital tools can
complement in-person sessions.
• share content directly with families.
gain insights into how parents and
children learn together at home.
We found that:
digital content adds value but needs to enhance, not replace relationships.
access barriers exist for some families.
creating quality digital resources tokes time and expertise.
adapting existing platforms for early years use was more complex than expected.
Learning
Parents
With thanks to the Ardian Foundation for the generous funding of this project
FOUNDATION
The Peep TALK programme was created in response to
growing concerns about children's language development.
It is an eight week programme which supports families to
enhance their young children's speech. language. and
communication through everyday interactions.
pe9p
TALK
Programme
Designed for children aged 18 months to four years.
it provides flexible sessions which can be delivered in
groups or one-to-one. The programme is
strengths-based and evidence-informed, created in
collaboration with Speech and Language Therapists.
-*.k: It empowers parents with practical strategies and
¥-*i resources to build their child's communication skills.
especially during daily routines like mealtimes and
>'.o play.

Case Study: Peep TALK Barking & Dagenham
Barking&
Dagenham
Grounded in everyday interactions
One of the strongest aspects of Peep TALK is its focus on children's communication
happening naturally in the home environment. As therapists we know that structured
therapy programmes alone are less sustainable unless parents feel confident and enabled
in those everyday interactions. Peep TALK gives families practicol ways to embed
communication-rich moments into daily routines.
Parent and child together and strengths-based
The programme is designed for parents and their little ones to work together. It promotes a
positive, non-judgementol, ond interactive way of working with families. building on things
they already do. Families feel valued. not judged. l often see parent anxiety around
language delay. this kind of approach helps to reduce anxiety and replace it with agency
and empowerment.
Flexible early intervention
The fact that Peep TALK is o first intervention. or for families awaiting speech and language
therapy, is a real asset. This means we can intervene earlier, embed the right messages, and
increase the likelihood of better outcomes - before difficulties become entrenched.
Evidence-lnformed, practitioner-friendly resource
Peep TALK was developed with Speech and Language Therapists. This means the
language is right, the targets make sense developmentally. and we're not having to retrofit
a 'generic parenting programme. to communication needs. The support materials are
exactly what busy parents and practitioners need.
Observations from practice:
Families who attended the sessions demonstrate clearer awareness of how their
interactions shape language development- for example. describing what the child is
doing and giving the child time to respond. rather than a barrage of questions.
Parent confidence increases noticeably. I've seen families report they feel more
relaxed about their child's communication growth. and more empowered with ideas
for language-rich interactions.
There is improved carry-over into everyday routines.. mealtimes. bath times, play
times become language opportunities rather than a separate'theropy slot.. This is
sustainable and realistic for families.
Because the programme is flexible. we've been able to
integrate it into mainstream early years settings and
community hubs - supporting our aim of universal early
years communication promotion rather than waiting for
referral to a speech and language therapist.
pe9p ¥yfy
TALK
Programme

To share evidence and good practice with the Early Years sector.
policy makers and researchers
We held two Learning Days to reflect on the
first five years of the Growing Minds project
and to generate ideas for its future. In
Oxfordshire. Growing Minds supports the
county's focus on school readiness and aligns
with its new status as a Marmot County. which
aims to give every child the best start in life.
We're looking forward to exploring how the
project can contribute to the development of
family hubs across the county.
The events brought together leading voices
in early childhood research an policy.
including Sally Hogg (PEDAL. University of
Cambridge). Dr Dan Wuori (Early Childhood
Policy Solutions). ond Helen Hastle
(Dollywood Foundation). who shared
insights on child development. early literacy
and support for families.
Relationship>. the
magic in familie4
services and
system&
Salty Hogg
We are grateful to support from Balliol and
Jesus Colleges for hosting these events.
Growing Minds was presented as an example of good practice at an early years summit
organised by the Oxfordshire Inclusive Economy Partnership. Our CEO. Sally Smith.
contributed to a panel entitled 'What children need to survive. with researchers from the
U niversity of Oxford and Brookes.
We presented at the Early Years Special Initiative
Symposium organised by the Mercers. Company
and the Education Policy Institute on our experience
of developing, flexible online training for
practitioners with our project partner. Sheringham
Nursery and Children's Centre. Newham.
111 i [1
We continued to contribute to national conversations through the Parenting Programmes
Alliance and the Fair Education Early Years Working Group. We also convened meetings
for 40 strategic leads for family hubs delivering Peep programmes. to share best practice
and strengthen peer support across local authorities and their statutory and third sector
partners.

Peep Learning Together Prggramme
The Peep Learning Together Programme aims to improve the quality of relationships
between parents/carers and their children. and the quality of the Home Learning
Environment. because both are shown by research to help children to do well in school and
beyond. The Programme can be used flexibly - in the home. in universal or targeted groups.
in drop-in sessions. in nurseries and schools - wherever families spend their time.
The Programme explains to parents about how babies and young children learn and develop.
helping them build on what they are already doing at home to support their children's
learning. It also promotes parental confidence. self-esteem. and social support.
The Programme is based around five strands of learning: 1) personal, social & emotional
development. 2) communication & language. 3) early literacy. 4) early maths. and 5)
health and physical development.
In each strand there are 15 different topics. These are listed on the strand map opposite.
Practitioners use the topics to create sessions which are delivered to parents and children
together. Each topic is aimed at one or more stages of development - babies, toddlers or
pre-school. Each session includes discussion. songs and stories. as well as ideas and
approaches for parents to try at home.
The Learning Together Programme includes the Peep Progression Pathway. credit-rated
units for adults. completed as part of their participation in the Programme.
Evidence base
The Learning Together Study was a large-scole Randomised Controlled Trial of the Peep
Learning Together Programme with 159 settings and 1.440 families. It was carried out by
Queens University Belfast and funded by the Education Endowment Foundation.
Improving outcomes for children and narrowing the attainment gap
Overall. the study found that the Programme made a made a positive difference of an
additional two months. progress over o five-month period to children's early literacy
development.
However, the Peep Learning Together Programme made the greatest difference to the
most disodvantaged children. those eligible for Early Years Pupil Premium. who made four
months. additional progress in core language skills. four months. additional progress in
communication. and three months. additional progress in early literacy development.
Consistent with the Programme's Theory of Change. the study also found that the Peep
Learning Together Programme had a positive effect on parents, who reported
improvements in parental self-acceptance. the home learning environment. confidence in
enjoying and playing with their child and their parenting knowledge and learning.
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Financial Review
The gross income for the Group. comprising the charity and its trading subsidiary Peep
Learning Ltd. in 2024-25 was £1.896.683 (2023-24: £1.575.930). Total expenditure of the
Group in the year 2024-25 was £1.677.953 (2023-24: £1.446.565) giving a surplus overall of
£218,730. Peep Learning Ltd achieved a surplus of £286.244 (up from £270.158 in 2023-24)
before making a donation to Peeple. The fluctuation in Peep Learning Limited turnover year
on year reflects the unpredictability of training income which is related to the spending
power of local authorities who are among our main customers. In 2024-25 this included a
large amount of training delivered to Westminster government funded Family Hubs.
The charity s main expenditure is thot of wages and salaries. Staff are recruited based on
their specific skillsets to the various activities of the charity. and according to the
requirements of grants received and troding activities. Most employment contracts are
permanent, and the majority are part time. with fixed term contracts being offered where
appropriate to reflect the requirements of the activities, thereby maximising value for
money.
The charity s subsidiary company. Peep Learning Ltd (PLL). develops and sells materials.
training and consultancy to support other organisations to use the Peep Learning Together
Programme and our other programmes in different parts of the country. The main two-day
training is known as the Peep Learning Together Programme Training. One-day training
courses. the Peep Antenatal Programme. the Peep Progression Pathway and Peep TALK
continue to be offered. Profits are passed to the charity by donation at the discretion of the
directors of PLL. In 2024-25 £270.038 was transferred by donation to the charity.
Reserves
The charity relies on humon resources to deliver its work. and the trustees are conscious of
the need to ensure that there are sufficient reserves available to provide for those
resources in times of low funding or whilst new grant applications are being made.
The trustees consider that the minimum level of reserves should be three months of fixed
costs. On this basis. the level of readily accessible reserves should be in the region of
£310,000. As of 31st March 2025. the total unrestricted reserves were £623.476 (31.03.24.'
£388,550) and trustees have agreed to set aside £220.000 from unrestricted reserves in a
designated premises development fund aimed at securing our own permanent premises.
A Finance Committee meeting takes place before each full board meeting. which reviews
the level of reserves with these criteria in mind.

Future pla
2025 - 2026
Aims
To train and accredit more practitioners to support families with
their young children's learning and development.
To provide support for trained practitioners to implement Peep
Programmes.
To accredit more parents with Peep Progression Pathway units.
To support more families in Oxfordshire.
To provide high quality early education and care at the Little
Peeple Nursery.
To develop new interventions and to extend the Peep Learning
Together Programme resources.
To share evidence and good practice with the Early Years
sector, policy makers and researchers.
To ensure good governance. management, and infrastructure.

Risks
The trustees have reviewed the major risks to which the charity is exposed, and systems
have been put in place to mitigate those risks. These are reviewed by the full board on a
regular basis. Major risks considered in 2024-25 and steps taken include..
increasing staff costs for the Little Peeple Nursery due to increases in the National
Minimum Wage and knock on effects" increased running costs due to inflation. These
may be mitigated in part in 2025-26 by increased Westminster government funding
for children aged 9 - 24 months and regular increases in nursery fees to parents.
funding for local delivery remains o challenge and fundraising efforts have focussed
on this with good results. In 2024 we employed our own in-house fundraiser for the
first time.
all sources of funding are under pressure and whilst we have a good mix of funding
from local government. national government and charitable trusts which spreads the
risk. the income from trading via Peep Learning Ltd continues to be vital to help
meet.our costs.
increased demand for training putting our administration team under pressure. We
have increased admin capacity but without guarantee that training numbers will
remain high. We continue to work with existing customers to ensure repeat business
in future years.
loss of electronic data and cyber security threats: we continue to monitor the
security of our IT systems and have backups and strong antivirus and ransomware
systems set up and maintained by our external IT support provider.
price and credit risk are not considered to be major risks as the cost of materials is
only o small element of our expenditure. and we have a good credit record with the
suppliers we use.
Structure. governance. management and staff
The trustees (directors) who served Peeple during the year were as follows:
David Bailey. Chair
Laura Barbour
Krystyna Grant
Mark Harris
Neil Mcclelland
Marie McQuade
Kwasi Owusu-Asomaning
Dr Nancy Stimson. Vice Chair
Professor Mary Wild. Vice Chair
New trustees are invited to join the board by the current trustees. Peeple's deed sets
a maximum of 10 trustees who can serve at any one time.
The organisation is governed by a Memorandum and Articles of Association which
sets out rules governing meetings. trustee recruitment. powers and responsibilities of
trustees.

Trustees are kept up to dote by a detailed report f rom the Chief Executive Off icer (CEO)
on progress in achieving our strategic aims and objectives at each board meeting. and
by emails between meetings. Time is also set aside at board meetings to discuss
strategy and update knowledge on governance and related matters. Trustees undertake
online safeguarding training every three years. or whenever guidelines change.
Individual trustees take on responsibility for keeping the organisation up to date on
specific areas e.g. governance and risk management. They work with staff in
committees (HR. Finance. Projects) to contribute their specific knowledge and expertise.
Governance and management
Day to day management is delegated by the trustees to the CEO. Dr Sally Smith is the
current CEO. Trustees are responsible for the overall strategy of the organisation and
the appointment of the CEO.
Staff
Peeple had an average of 50 employees during 2024-25. Of these. 17 were in early
education and childcare roles, 12 worked in frontline programme delivery. 11 worked in
training. accreditation and development. including three based in Scotland. two in
communications and marketing and eight worked in the Head Office f unctions of CEO.
senior management. finance. fundraising. HR and general administration. The total full-
time equivalent staff in Narch 2024 was 36.5. All professional stoff have significant skills
and knowledge in the field.
Responsibilities of the trustees/directors
Company law requires the trustees to prepare accounts for each financial year which
give a true. fair view of the state of the affairs of the company and of the surplus or
deficit of the company for that period. In preparing those financial statements the
trustees are required to:
select suitable accounting policies and apply them consistently.
make judgements and estimates that are reasonable and prudent.
prepare the accounts on the going concern basis unless it is inappropriate
to presume that the company will continue in business.
The trustees are responsible for keeping proper accounting records which disclose with
reasonable accuracy at any time the financial position of the compony. and to enable
them to ensure that the accounts comply with the Companies Act 2006. They are also
responsible for safeguarding the assets of the company. and hence for taking
reasonable steps for the prevention and detection of fraud and other irregularities.

The trustees confirm that:
as far as each trustee is aware. there is no relevant audit information (needed by the
auditors in connection with their report) of which the charity s auditors are unaware.
each trustee has taken all the steps that they ought to have token as a trustee in order
to make themselves aware of any relevant audit information and to establish that the
charity s auditors are aware of that information.
Solicitors, bankers and auditors
Solicitors..
Bates Wells Braithwaite LLP, London (charity and IPR matters)
Lewis Silkin (employment matters)
Lloyds Bank. Headington, Oxford
Mercer Lewin Ltd, Chartered Accountants and Registered Auditors.
6-7 Citibase. New Barclay House. 234 Botley Rood. Oxford OX2 OHP
Bank..
Auditors..
On behalf of the trustees/directors:
Date:
01/12/2025
David Bailey
This report and financial statements of Peeple for the year ended 31 March 2025 have been
prepared in accordance with the provisions of the Charities Act 2011. the charity s governing
document. the Statement of Recommended Practice -Accounting for Charities" the
Companies Act 2006 (part 15). the Charities and Trustee Investment (Scotland) Act 2005
and the Charities Accounts (Scotland) Regulations 2006 (as amended). Accordingly. the
accounts consolidate the results of the charity with those of its subsidiary company, Peep
Learning Limited (PLL)

Remem
We remember with deep gratitude the life and work of Teresa Smith - a distinguished
academic. researcher and advocate for social justice. whose expertise helped shape
Peeple from the very beginning.
Teresa's career at the University of Oxford and her decades of research into inequality.
early childhood and family policy mode her a nationally respected voice in the field. She
brought this depth of knowledge to Peeple as o Trustee - and later os Chair - offering
rigorous insight. thoughtful challenge and a steady commitment to improving outcomes
for young children.
Her leadership was marked by clarity. integrity and a genuine care for people. Teresa
combined intellectual sharpness with warmth and encouragement. always ready with
wise guidance, a listening ear. or a moment of gentle humour. Her influence lives on in the
evidence-informed approach at the heart of our programmes and in the values that
continue to guide our work.
We are honoured to have known her. to have learned from her, and to continue the
mission she championed so passionately.
,fvry

REGISTERED COMPANY NUMBER: 07514469 (England and Wales)
REGISTERED CHARITY NUMBER: 11449751SC044031
PEEPLE
AUDrrED CONSOUDATED FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
Mercer Lewin Ltd
Chartered Accountants and Registered Auditors
&7 Ctiibase
New Barclay House
234 Botley Road
Oxford
OX2 OHP

PEEPLE
INDEPENDENT AUDrroRS' REPORT TO THE MEMBERS OF PEEPLE
YEAR ENDED 31 MARCH 2025
Opinion
We have audited the financial stat￿ents of Peeple for the year ended 31 March 2025 N*hich comprise the gr￿p statement of
financial activities (induding income and expenditure account). the group and parent statement of financial position, statement
of cash flows and the related notes, induding a summary of significant ￿COUntIng p)licies. The finanaal repjrting framework
that has been applied in their preparation is applicatAe law and United lQngdom Accounting Standards. including FRS 102 The
Financaal Reporting Standards applicable in the UK and Rekxjblic of Ireland (United Kingdom Generally Accepted Accourrting
Practi￿).
This report is made solely to the charivs member5. as a body. in accordan￿ with S￿lI0n 144 of the Charities Act 2011 and
regulations made under section 1 $4 of that Act. and Regulati￿ 10 ￿ the Chartties Accounts (Scotland) Regulations 2006. Our
audit work has been undertaken so that we might SL* to the charilys members those matters we are required to state to
them in an auditoffs report and for ￿ other purpose. To the fullest extent pemitted by law. we do not accept or assume
responsibility to any¢Jne other than the charity and the d￿r[tyS member5 as a body. for our audit work. for this reporL or for
the opinions we have fonned.
In our opinion the financial Statern￿ts:
give a true ￿ faw view of the state of the group's and the parent charitable CoMpan￿S affairs as at 31 March 2025 and
of the group's incoming resourc￿ and appli(ath)n of resources. including its inc(Mne and expenditure, for the year then
have been propety prepared in a(u)rdance with United lfjngdom Generally AC￿pted Accounting Practice:
have been prepared in accordanf% with the wuirements of the Charities Act 2011. the Charities and TNstee Invesknent
(Scotland) Act 2005 and regulation 8 of the Chariknes Accounts {sCo￿and) Regulations 2006 (as amended).
Basis for opinion
We conducted our audit in accordan￿ with Intemational Standards on Auditing (UIQ (ISAS (UK)) and applicable law. Our
responsibilities under those standards are further described in the auditorfs responsibiltiies for the audit of the financial
sLitements section of our reporL We are independent of the charity in accordan￿ with the ethical requirements that are
relevant to audit of the financial statements in the UK. I￿lUdir•3 the FRC'S Ethical Standard. and we have fulfilled our other
ethical responsibilities in accordance *ryth these r￿UIrements. We believe that the audit eviden￿ we have obtained is
sufficient and appropriate to provide a basis for our opinion.
Concluslons relatlng to golng concern
In auditing the finanrial ststements, TAe have (x)nduded that the In￿tee$, use of the going concem basis of accounting in the
preparation of the financ?al Ststen￿nts is appropriate.
Based on the %￿rk w8 hav8 p8rfc¥med. have not identified any material urtertainties relating to ￿ents or c(ThJitions that.
individualty or collectively. may cast signfficant doubt on the charitable companvs abilty to continue as a goirvJ cmm for a
period of at least twefve months from the financid staternnts are auth)rised fcf issue.
Our responsibil￿e$ and the responsibililies of the trustees with respect to going Concern are described in Ihe relevant sections
of this reporL
Othor Informatlon
The trustees are re5Fonsible f(￿ the other information. The 0￿r lnfonnal)￿ comprises the infonnation included in Ihe Annual
Report. other than the financial statements and our Report of the Independent Auditors thereon.
Our oplnron on the financial statements ths not cover the rther infomation and. 8XC8Pt to the extent other¥*ise explicitly
stated in our report. we do not express any foryn of assurance o)ndusion thereon.

PEEPLE
INDEPENDENT AUDrroRS' REPORT TO THE MEMBERS (kc PEEPLE (continued)
YEAR ENDED 31 MARCH 2025
In connection 4*ith wr audit of the finan(aal ststements. our reswnsibilty is to read the other infonnation arKI, in doing so.
consider whether the other information is materially Ir￿lSiStent with the firk2ncial statements or our knowledge obtsined in the
audit or otherwise appears to be materially misststed. If we identify such material inconsistencies or apparent material
misstatements, are required to dete￿nIne %*hether there is a material misstatement in the financial statements or a material
misstatement of the other inforniation. If. based on the I￿rk have Ferfomied, we conclude that there is a material
misstatement of this other infomialion. we required to retM)rt that facL We have nothing to report in this regard.
Matters on which we are required to report by exception
In the light of the knowl8Jge and understsnding of the chartty and its environment obtained in the course of the audit. ha
not identified material misstatements in the tr￿￿tees. reFrf)rL
We have nothing to report in respect of the folknying matters in relat￿n to vthich the Charities Accounts (Scotland)
Regulations 2006 (as amended) and the Charities Act 2011 requires us to rewrt to you rf. in our opinion:
the Infc￿rnatIOn given in the trustees. report is inconsistent in any material respect the financial statements" or
adequate accountir•J records have not been kept or
the financial statements are not in agreement wth the aCcc￿nting records and retums" or
we have not received all the inf0m￿tion arNJ explanati(￿ V￿ require for our audit.
Responsibilities of trustees
As explained more fully in the statern￿t of TnJstees' Responsitilities. the trustees (who are also the directors of the (*)aritable
company for the purposes of company law) are responsible for the preparation of the financial statements and for being
satisfied that they give a true and far view. and for such intemal control as the trustees determine is necessary to enable the
preparation of financial ststements that are free from material misstatement. whether due to fraud or e￿Or.
In preparing the financia statements. the trustees are resp)nsible for assessing the charitable companys ability to continue as
a going concem, disclosing, as applicatle. matters rdated to going concem and using the going con￿rn basis of accounting
unless the trustees either intend to liquidate the tharitable (Xjmpany (r to cease OFerations. (ff have no realistic alternative but
to do so.
Our rosponslbllltles for the audlt of tho flnanclal s&itoments
We have been app)int&J as auditors under Sectb)n 144 of the Charities Ad 2011 and report in aco3rdance wtth ￿ Ad and
relevant regulations made or having eff￿t therwnder.
Our objectives are to obtain reasonable assurdnce a￿ut the ffinancid statements as a vthole are free from material
misstatement, Nthether due to fraud or error. and to issue an authtorfs rewrt that indudes our opinion. Reasonable assurance
is a high level of assurance. but is not a guarantee that an audsi Cc￿dUCted in accordance with ISAS (UK) wll always detect a
material misstatement when it exists. Misstatements can arise from fraud or error and are considered material rf, individually or
in the aggregate, they (ould reasonably be expected to lnfiuen￿ the economic de(asic￿S of users tsken on the basis of these
financial statement
Irregularities, induding fraKI. are Instar￿eS of non-compliance *ith laws and regulations. We design procedures in line %*Yth
our responsibilities. outlined above, to detect material misstatements in resFeCt of irregularities. including fraud. The extent to
which (Kjr procedures are capable of det￿ling irrwjlarities. ir￿ludIrg fraud is detailed below.
We discussed the frameY•Drk in vknich the company ￿rateS wilh senior management and in conjunctFon wtth our
experien￿ of the industy in which the rxlmpany operates. sought to identify lav￿ and regulations vthich are critical to the
companls business. As a registered (*arity, the company is obliged to (xjmply viith regulations issued by The Charity
Commission of England and Wales and the offi￿ of the Scottish Charity Regulator. Compliance with those regulations.
including the need to make reports to the commissionlregulator. was reviewed.
As part of routine audit procajures. Ihe kN)ssibility of n(Trcompliance with general laws (e.g. employment law. fEalih and
safety regulations) ￿re considered and discussed Wryth Sen1￿ managemen( in reS￿se to the assessed risks in relation
to these laws arKI regulatsns.
The risks of fraud were discussed V￿1h senKY managemen( incI￿1ng details of known instances. Our recor(Is of the
companys systems and procedures was revie￿￿ by the audit team (including the audit engagement partner) to identify
F(Jssible areas vknere fraud might occur.

PEEPLE
INDEPENDENT AUDrroRS' REPORT TO THE MEMBERS (kc PEEPLE (continued)
YEAR ENDED 31 MARCH 2025
The above procedures were undertaken by the audit team as a vthole. led by the audit engagement parher. In this way the
audit engagement partner was able to obtan assurance the engagement team collectively had the appropriate competence
and capabilities to identrfy or recconise norH￿mpllan￿ th laws and regulations and the possibility of i￿egular1tieS arising
from fraud.
To address the risk of fraud through management tias and 0￿rr￿je of controls. we:
perfonmed analytical pr(￿]ureS to identify any unusual or unexpected relationships.
tested journal entries to Klentify unusual transactions"
assessed 4*t)ether judgements and assumpt'ons made in detem)ining the accounting estimates were iThJicattve of
potential bias" and
investigated the rationale behind signifKant or unusual transactions.
In response to the risk of irregularities and nor￿￿mplIance *ryfh laws and wulations. we designed procedures
included. but were not limited to:
agreeing financial statement disdosures to underlyirvJ swp)rling d￿umentation.
reading the minutes of meetings of Ihose 1*k9r￿d ￿th g0veMan￿.. and
enquiring of management as to acknal p)tentia Ittigat￿ and daims.
There are inherent limitations in our audit procedures described above. The more removed that lay￿ and regulakn'ons are from
financial transactions. the less likely it is that V￿ %￿Ukj b￿c￿ne aware of rK#Kc*npliance.
Auditing standards also limit the audit prcKedures required to identify norfrCOm￿lan￿ with la￿￿ and regulations to enquiry of
the Management Committee and other management and the insFection of regulatory and legal C0￿es￿nden￿. if any.
Material misstatements that arise due to fraud (xn be harder to delect than those that arise from error as they may IM￿1ve
deliberate concealment or collusion.
A fijrther description of our responsibililies for the audit of the finanaal statements is located on the Financial Reporting
Council's website at www.frc.org.uk1auditorsre5F￿nSlbI1[1les. This description forms part of our Report of the Independent
Auditors.
Use of our report
This report is made scdety to the charttable companvs tn￿tees. as a bc*ty, in accordance Part 4 of the Charities
(Accounts and Reports) Regulations 2008. Our audit wDrk has been undertaken so that we might stste to the charitable
companys trustees those matters we are Nuired to state to them in an auditors. report and for no other pur￿Se. To the
fullest extent pernitted by I￿. not accept ￿ assume resp)nsibilty to anyone other than the charitable company and
the charitable companWs trustees as a toty. for our audit work. for Ihis reporL or for the opinions we have form&J.
LLGLJ.
Jonathan Paul sWa￿e (Sen￿r Statutory Audtior)
for and on tEhalf of Mercer Le￿n Ltd
Chartered Accountants and Register&J Auditors
Eligible to act as an auditor in terms of Secaion 1212 of the C￿nPanieS Act 20L
6-7 Citibase, New Barday House
234 Botley Road
Oxford
OX2 OHP
16 October 2025

PEEPLE
CONSOLIDATED STATEMENT OF FINANCIAL ACTIVITIES
FOR THE YEAR ENDED 31 MARCH 2025
Urres￿ted Restrided Total funds
funds
funds
2025
Total fvnds
2024
INCOME
Income from donations and legxies
Income from charitable ￿tivItieS
Sales of publications and training
Nursery income
Other inc(*ne
Total Income
305.355
418.949
724.304
597.070
709.522
440,312
22,545
1.477,734
709.522
440.312
22,545
1,896,683
595.307
367.221
16,331
1.575,930
418.949
EXPENDITURE
Cost of generating funds - publi12ti(ms and traning
Cost of generating funds - other
Charitable activities
G0Veman￿ costs
Total expendlture
149.397
8,731
1.060.275
40,601
1.259,004
149.397
8.731
1,479,224
40.601
1,677,953
111,893
8.797
1.305.750
20,124
1.446,565
418.949
418.949
NET INCOME I(EXPENDrruRE) AND NEr
MOVEMENT IN FUNDS FOR THEYEAR
218.730
218,730
129.365
Reconciliation of funds
Totsl funds brwht foThward
624.723
624,723
495,358
TOTAL FUNDS CARRIED FORWARD
843.453
843,453
624,723
The statement of financia adivities includes all gains and losses recognised in the year.
All income aKI expendi￿re derive from continuing activities.
The notes fonn part of these financial statements

PEEPLE
CONSOLIDATED STATEMENT OF FINANCIAL POSITION
AS AT 31 MARCH 2025
Group
Company
2025
2024
2025
2024
Note
FIXED ASSETS
Intangible assets
Tangible assets
Investments
10
27.308
255.140
12.155
256.514
9,486
242,543
66.514
318.543
3.111
252.494
66,514
322,119
12
Total Fixed Assets
282.448
268,670
CURRENT ASSETS
Stocks
DebtOf5 and ￿ePa￿ents
Cash at bank aThJ in hand
8.507
228.452
858,(￿3
1.095,022
3,722
446,373
571,075
1.021.171
13
22.591
720,472
743,064
176.817
299.244
476.062
Total Current Assets
CREDITORS: Amounts falling due within one year
14
509.017
634.476
249.371
188.470
NET CURRENT ASSErs
586,(K
386.695
493,692
287.592
CREDITORS: Amounts falling due after more than
one year
25.(KK)
30.641
TOTAL ASSEfs LESS LIABILMES
843.453
624.723
812.235
609.711
RESERVES
Restrtcted income funds
Restricted capital funds
Unrestricted funds
15
Designated property furNJ
Destrjnated premises fijnd
General fu￿
16
219.977
220,000
403.476
843,453
236.173
120,000
268,550
624,723
219.977
220.000
372.258
812,235
236.173
120.000
253,538
609.711
TOTAL CHARITY FUNDS
17
The ttustees have prepared the group aCc￿nts in accordan￿ with SeC￿n 398 of the Companies Ad 20[￿ and section138 of
the Charities Act 2011. These ac(x)unts are prepared in accordance with the ￿(aal provisions of Part 15 of the C(Mnpanies Act
relating to small ccffnpanies and c￿sti￿rte the annual accounts required by the Companies Act 2(K)6.
Approved by the T￿￿teeS on:
16 October 2025
DaNryd Bailey
Chair of Trustees
The notes fc￿1 part of these financial ststernents

PEEPLE
CONSOLIDATED STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 MARCH 2025
2025
2024
Cash flows from oporatlng actlvftles
Net income
218.730
129.365
Adjustments for
Depreciation of tangible fixed assets
Interest payable and similar charges
Loss on disposal of tangible fixed assets
Accrued expenses
35,360
28.749
(43,109)
(15.254)
Changes in..
Stock
Trade and other debtors
Trade and other creditors
(4,784)
217,924
(89.106)
5,780
{51,684)
69.998
Cash generated from operations
335.015
166,955
Interest paid
Net cash fr(Mn operating aclivities
335,015
166.955
Cash flows from Investlng aclfvlllos
Purchase of intangible and tangible assets
Proceeds from sale of tangible assets
(48,027)
{30.297)
Net cash (used in} l from investing adivilies
(48,027)
(30,297)
Cash flows from financing activities
Payments of finance lease li￿lI1t1eS
Net cash used in financing acaivities
Net increase in cash and cash equivalents
Cash and cash equlvalonts at Imglnnlng of year
286.988
571.075
136,658
434.417
Cash and cash equlvalents at end of
858,063
571.075
The notes form part of these financial staternents

PEEPLE
NOTES TO THE ACCOUNTS FOR THE YEAR ENDED 31 MARCH 2025
1. GENERAL INFORMATION
The charity is a private ￿rnpanY limit&J by guarantee. wistered in England and Wales. It is registered as a charity in trf)th
England and Wales and Sccthnd. The &Jdress of the register&J office is The Peeple Centre. Littlemore, Oxford. o￿Ordshire.
OX4 6JZ, United ￿ngdOM.
The charitys main purtKtse is that of a public benefft entity.
2. STATEMENT OF COMPLIANCE
These financial ststements have teen prepar&J in Complian￿ FRS 102. The Finan(#al Reporting Standard applicable in the
UK and the Republic of Ireland.. the Statement of R￿c¥mmend￿1 Prdciice appli(able to charities preparing their accounts in
accordance with the Financial Reporting Stsndard applicable in the UK and Republic of Ireland (FRS 102) (Charities SORP (FRS
102}) and the Charities P£t 2011. Charibes and Trustee Investment (Scoland) Act 2005 and the Charity Accounts (Scotland)
Regulations 2006 (as amended).
3. ACCOUNTING POLICIES
Basis of preparation
The financial statements have ￿en prepar&J on the histrffical cost basis.
The financial statements are prepar￿j in sterfirvJ. is the fiJn(aK)nal currency of the entity.
Basis of consolidation
The cnnsolidated acLounts indude the aC￿UnIS of the mmpany (PEEPLE) and rls subsidiary cnmpany (PEEP Learning Limited)
on a line by line basis made up to 31 March 2025. A separate Statement of Financial Activities and Inrxime and Eynditure
Account for the thanty has not been present&J because the charity has taken advantage of the exemption afforded by section
408 of the Companies Act 2tK)6. Intr￿r￿P twnover and proffts ￿e eliminated on consolidation.
Judgements and key sources of estlmatlon ￿CertaInty
The preparation d the financial statwnents requires man￿ernent lo make Ndgements. estimates and assumptions that affect
the amounts reported. These estimates and jLKlgements are continualty reviewed and are based on experien￿ and other
factors. induding expedatsns of future eNEnts that are believ&J to be reasonable uTrJer the circUmstan￿s.
Fund accounting
Unrestrtcted furKls are available for use at the dksLYetsc￿ of the trustees to further any of the charitys purposes.
Designated funds ￿e unrestsided funds earmarked by the trustees for ParI￿ar future project or commitrnent.
Restricted fijnds are subjec*ed to restricliijns on their experKliture deCI￿ed by the (bnor or through the terms of an appeal. and
fall into one of two sutFdasses: restrided income funds or endO￿Tnent funds.
Incomlng resources
All income is induded Fn the statement of finarrial &tivttses net of VAT where applicable and vthen enlitlement has passed to the
charity, it is probable that the eCon￿niC beneffts aSs￿lated ￿ryth the transaction V*ill flow to the charty the amount can be
reliably measured. The fc41owing specific Fdicies are applied to parti￿lar categories of income:
income from donations or grants is rec￿nISed there is evidence of entiuement to the gift. receipt is probable and its
amount can be measur8J reliably.
legacy income ts ￿03nised when re￿pt is wobable and entitlement is established.

PEEPLE
NOTES TO THE ACCOUNTS FOR THE YEAR ENDED 31 MARCH 2025 (continued)
Accounting Policies (continued)
Resources expended
Expenditure is recognised on an ￿ualS basis as a liability is incurred. ExFendriure indudes any VAT which ￿not be fijlly
recovered, and is dassrfied under headirHJs of the statement of financial actrrfities to which it relates:
expendiiure on raising fijnds ind￿JeS the costs of all fijndraising activities. events. non-tharitslje trading activit￿.
expendiiure on charitable activibes indudes all costs incurred by a charity in undertaking adivities that further its dlaritable
aims for benefit of its tenefi(?aries. induding tIM)se supwrt costs and costs relating to the govemance of the charity
apportioned to charilable activities.
other expenditure indudes all expeTrJilure that is neither related to raisirwJ funds for the charity nor part of its expendiiure
on charitable actNibes.
All costs are allocated to expenditure categjries refi￿11Tvj the use of the resource. Direct o)sts attributable to a single actrrfity are
allocated directly to that activity. Shared o)sts are apportt(MHJ beiween the acttvitses they contribute to on a reasonable.
justifiable and consistent basis.
Intanglblo assets
Intsngible assets are initialty measured al o)st. After initial recogni￿n. wrtangible assets are measured at cost less any
accumulated arn0rbsat￿n and any accumulated impainnent h)sses.
Other intangible assets are teir¥J am(fftised eventy their estimated useful life of three years.
Tangible assets
Tangible assets are inttially recorded at cosL and subsequenty stated at cost less any accumulated depreciation and impairment
losses. Any tangible assets carried at revalued amounts are ￿￿ded at the fair value at the d*e of revaluation less any
subsequent accumulated depreciation and subsequent accumulated impaiment losses.
An increase in the caTr*iTr3 amount of an asset as a result of a revaluat#)n. is recognised in other rec¢)3nised gains and bosses.
unless it reverses a charge for impainnent that has previously been recognised as expenditure vlithin the statement of financial
activities. A decrease in the carrying amcmjnt of an asset as a result of revaluation. is recognised in other recognised gains and
losses, 8XC8Pt to which it offsets any previous revaluation gain. in which case the loss is shown within other recognised gains and
losses on the statement of financial activities.
Doproclatlon and amortlsatlon
Depreciation aTh* amortisation is calajlated so as to ￿lte off Ihe cost cl an asset. less its estimated residual value. over the
useful economic life of that asset as foll(yrts:
Lease premrum
Freehold prop8ty
Fixtures. rrtbngs & equipment
20 >pars
4 years and 10 years
3 sEars
Amortisatton of the leasehold improvements is alltxated a pr(Hata basis bet￿en the funds usthl for its purpose.
In￿StMents
Unlisted equity inveslments are initialty recoTrled at cost. and subsequenty measured at fair value. If fair value cannot be reliably
measured. assets are measured at cost less impaimienL
Listed investrnents are measur￿1 at fair walue ￿ryth (*Hnges in fair value being recognised in income or expenditure.

PEEPLE
NOTES TO THE ACCOUNTS FOR THE YEAR ENDED 31 MARCH 2025 (continued)
Accounting Policies (continued)
Impalrnwnt of Intanglble and tanglblo assots
A review for iniJcat(Ys of impairment is carried (xjt at each reportiry date. with the recoverable amount being estimated
wheresuch indicators exist. Where the canying Yalue exceeds the recoverab￿ amount. the asset is impaired acc<)rdingly. Prior
impairments are also revi8wI for FK)ssible revernal at each reKK)rting date.
For the purposes of impairment testing, it is not possible to estimate the recoverable amount of an indivKlual asset. an
estimate is made of the recoverable amount of the casWeneratirvJ unit to *thich the asset belongs. The CaSh￿8n8raIIr￿j unit is
the smallest identtfiable group of assets that indudes ts a&8et and generates cash inflows that a￿ largely independent of the
cash inflows from other assets or groups of assets.
Stocks
stocks are valued at the lower of cost a)d net realisab58 value. after ma￿r￿￿ due allowanc8 for obsolète arml slow moving iiems.
Cost includes all costs of wrchase. of (¥)nNErson and other u)sts ￿￿rTed in bringing the stock to its present location and
condition.
Flnanclal Instrumonts
A financial asset fx a fina￿la1 liabilty is recognised (￿lY ￿en ttle entity berx)mes a paty to the o)ntractual provisions of the
instrument.
Basic financial instruments are initially reccgnised at the am￿nt receivable OT payable induding any related transaction costs,
unless the arrangement constitutes a financing transaction. kn it is recognised at the present value of the future payments
di8￿￿nted at a marf(et rate (rf interest for a similw debt instnAment.
Current assets and current liabililies we subsequenty rn￿ured at the cash or other consideration expe¢#ed to be paid or
received and not discounted.
Debt instruments ar8 subsequently measured at amortised cost.
Taxallon
The company (Peeple) is a thaiitable institution *ryth exemptK*) fr(xn UK taxation under section 505 of the Income and
Corporation Taxes Act 1988. Its subsidiary (Peep L8arnirKJ Limit￿) is subpd to UK Corporatlon Tax based on its profits after
making a donation payment to the hokliffj company.
Pensions
Pensions are provided on a defined contribution basis and aligned to those rates required by Auto Enrollment statu
requirements. Individuals have the rKJht to opt out. The contributiorts made for the year are treateé as an expense and ￿re
£27.62812024: £24.749). The ￿nSIOn expense is allocated in line with the salaries to vthich they relate.
4. SURPLUS FOR THE YEAR
Is stated after charging1{Cr￿lIing).
Restrictsd funds and donations received
Restrictsd capital grant
Trustees and officers indemiNty insur¥K%
Restricted fund expenditure
Auditors remuneration
2025
2024
418,949
39).032
337
418.949
7,450
2,000
337
390.032
7.100
1.900
Audii of1he financial statements
The surplus dealt with in Ihe finaniaal ststements of the tArent company was £202.524 {2024'. £118.695 surplus).

PEEPLE
NOTES TO THE ACCOUNTS FOR THE YEAR ENDED 31 MARCH 2025 (continued)
5. INCOME
INCOME FROM DONATIONS AND LEGACIES
Unrestricted
Funds
Restricted
Funds
Total
Total
Funds 2025 Funds 2024
Ardian Foundation
BBC Children in Need
Charity of Sir Richard Whitting
Dulverton Trust
Edina Tntst
Esmee Fairbaim Foundation
Hamilton Trust
Isla Foundation
Oxfordshire Community Foundation
Other grants
Playgroup Victoria
Scottish Govemment
Tambour FcNJndation
University of Oxford START project
Donations and legacies
50.(K)O
50.000
7.500
53,751
40,000
18.462
7,500
53.751
4.738
131,104
35,CQO
14.195
40.(K)O
18.462
13.(K)O
13.(K)o
10,(K)O
18,614
11.c￿0
66.250
131.169
131.169
344.500
344,500
6.167
13.198
46,558
724.304
238.741
6.167
13,198
15.449
51,979
597,070
46.558
305,355
418,949
5.1 SALES OF PUBLICATIONS AND TRAINING 8EfwEEN RELATED PARTIES
The total sales by Peep LeamirvJ Limited in the year were £728,836, of which £19.314 was to Peeple itself. Therefore. on
consolidation. the sales of publI￿tK)nS and traning are £709.522 (2024: £586,807).
5.2 PRE SCHOOL AND NURSERY INCOME
The income represents funded places by Oxfordshire c￿nty C￿nCil and parent fees.
6. CHARITABLE EXPENDITURE
Staff
Other
A[l￿tiOn
of SUPkK)rt
Total
2025
Total
2024
Early education prc4ecas
Suppcrtt costs
1.017.573
103.054
1,120,627
257.134
101,464
358.597
204,517
(204,517)
1.479.224
1.305.750
1.479,224
1.305,750
(Note 8)
(Note 9)
7. GOVERNANCE COSTS
Unrestricted
FurKIs
R8strictsd
Funds
Total
Total
Funds 2025 Funds 2024
Salary costs
Audit and related fees
Other
8,731
8,731
8.797
7.100
4.227
20,124
23,930
40.fA)1
23.930
40.601
8. STAFF COSTS
2025
2024
Wages and salaries
Sccial security costs
Other pension costs
1.014.627
78.876
27.125
1.120.627
890.034
66.147
24,216
980.397
The average number of employees during the year was 52 (2024: 45). There ￿re 36 {2024: 34) members of staff
were accruing benefits under defined conlribution pensi(￿ schemes.
1 employee received remuneraticfft for the year wtthin the £60.000 - £69,999 band (2024: 1).

PEEPLE
NOTES TO THE ACCOUNTS FOR THE YEAR ENDED 31 MARCH 2025 (continued)
9. ANALYSIS OF OTHER COSTS - CHARITABLE EXPENDrruRE
2025
2024
Project costs
Premises costs
Insuran
Printing, stationery. postage. telepknne and office costs
Recruitsmen( courses and trdining
Mot(K. travel and subsisten
Professional fees
Fundraising
Bank and financaal charges
Depreciation and (profit) I k)ss on sale of fjxed assets
212,1￿9
30.124
14,280
38,714
15,681
3,702
4,214
2,785
1,669
35,360
358,597
204.964
21.047
12.889
34,255
3.986
13.059
1.234
2.226
28,750
325,354
10. INTANGIBLE FIXED ASSETS
Oiher
intangible
Group
At 1 April 2024
Additions in year
Disposals
At 31 March 2025
13,044
21.367
34.411
Amorbsation
At 1 April 2024
Charge for the sear
Adjust re disposals
At 31 March 2025
889
6.214
7.103
Net book value
At 31 March 2025
27.308
At 31 March 2024
12.155
Other
tangible
assets
Company
At 1 April 2024
Additions in year
Disposals
At 31 March 2025
4.000
9.000
13,lJ)O
Amortisation
At 1 April 2024
Charge for the year
Adjust re disposals
At 31 March 2025
889
2.625
3.514
Net book value
At 31 March 2025
9.486

PEEPLE
NOTES TO THE ACCOUNTS FOR THE YEAR ENDED 31 MARCH 2025 (continued)
11. TANGIBLE FIXED ASSETS
Group
Freehold
propety
Fittings &
Equipmènt
emium
Total
Al 1 April 2024
Additions in year
Disposals
At 31 March 2025
322.321
104,042
26,660
511,172
26,660
322,321
130,702
537,833
reciation
At 1 April 2024
Charge for th8 ￿ar
Adjust re disposals
At 31 March 2025
86,149
16.195
82.588
12,951
253,546
29,146
102,344
95.539
282,692
Net book value
At 31 March 2025
219.977
35.163
255,140
At 31 March 2024
236.173
21.454
257,626
Fixtures,
Fittings &
Equipment
Company
Lease
tffemium
Freehold
propety
Total
At 1 April 2024
Additions in year
Disposals
At 31 March 2025
322.321
23.201
78,251
12.874
423.7T4
12.874
322,321
23,201
91.126
436,648
Da
raciation
At 1 April 2024
Charge for the year
Adjust re disposals
At 31 March 2025
86,149
16.195
23.201
60.819
7.741
170,168
23,936
102,344
23,201
68,560
194,105
Net book value
At 31 March 2025
219.977
22.566
242,543
At 31 March 2024
236.173
17.433
253,605
12. INVESTMENTS (all held In the UK)
Pe8ple owns 1(K)% of the issued 0￿Inary share (2piial of Peep Leamlng Ltd, a company Incorporated in the UK. Its
company number is 04089209 and ts registwed office is the same as Peeple.
The pri￿1paI acbvity of Peep LeamirKJ Ltd is the sale and distriixJtM)n d educational literature and aSs￿lated training.
The book cost of £66.514 represents the net ass8t value of lh8 c￿7panY at the date of transfer on 1 April 2012. At 31
March 2025, the net asset value is £97,732 (2024: £81,526). The tumover for the year was £728,836 (2024: £595.307)
and the net wofft was £16.206 (2024: £7.558). after a dOna￿n to Peeple of £270.038 {2024.' £262,600).

PEEPLE
NOTES TO THE ACCOUNTS FOR THE YEAR ENDED 31 MARCH 2025 (continued)
13. DEBTORS
Group
coM￿Y
2025
2024
2025
2024
Trade debt￿S and grants receivdblo
PrepayTnents
Actrued income
Other debtors
195.584 252.190
20,349
28.164
12,519 162,881
3.139
228.452 446.373
5,823
4,610
4,249
6,187
12,519 162,881
3,139
176,817
22,591
14. CREDITORS: Amounts falllng due wlthln one year
Group
Compa)y
2025
2024
2025
2024
Trade creditors
Amount owed to gr(￿p urKlertakirys
Other creditors
Taxation ￿K1 social security
Deferred income
Acuuals
19,￿2
38,410
6.940
24.037
27.127
23.915
8,284
s),449 117.778
5.521
359.491
361,408
161,005
52.888
92.965
43,584
509.017 634.476 249.371
10.684
42.157
3,861
25,269
21.926
84.572
188.470
Deferred irK(¥ne represents arnounts receiNEd from STants aKI trainiTVJ sales in respect of subsequent tradirKJ perh)ds.
The reconuliation is as t￿0￿.
Deferred income br(wght forward
Utilised in the year
New incom8
Deferred income carried forward
361.408 186.845
21.926 184.436
(361,408) {186.845) (21.926) {184.436)
359,491
361,408 161,005
21,926
359.491
361.408
161,005
21,926
15. RESTRICTED FUNDS
Grants have been received to fund the ajministration c￿ts of various asperAs of project y￿rk. These grants ￿tre for
similar purposes and so were aggregated tcgether for aCc(￿nts purFyJses.
Revenue
grants
Capital
grants
Total
Grants received during the year
Amounts expended
Movement on fund
8alan¢e brought forward
Movement bet￿pen funds to unrestri(aed
Balance cwried forward
418,949
{418.949)
418,949
{418,949)

PEEPLE
NOTES TO THE ACCOUNTS FOR THE YEAR ENDED 31 MARCH 2025 (continued)
16. UNRESTRICTED FUNDS
The split of the unrestric*ed funds is as follo￿.
General
funds
Designated funds
Propety
Premises
Total
Balance brought forward
Movement during the year
Transfer to premises development fund
Balance ￿ried forward
236.173
(16.196)
120,(
624.723
218.730
234.926
(100,000)
403,476
100.000
220.000
219,977
843.453
The designated propety fund (vthi(*) f￿nS part of the tangible fixed assets) relates to the payment of a lease premium
and legal ￿StS for the Little P￿pIe Nursery in 201 &2019 which are subject to amortisation over 20 years which is the life
of the lease. The amount in the fund as at the year end represents Ihe remaining balance not yet amortised.
The designat&J pr￿iseS development fund was created to sel aside funds for the development of permanent premises
for Peeple.
17. ANALYSIS OF NET A8SEfs (between restricted and unrestricted funds)
Unrestricted
funds
Restricted
funds
Total
Intangible fixed assets
Tangible fixed assets
Net assets
27,308
255,140
S61,1￿5
843,453
27,308
255,140
S61.C￿5
843,453
18. MEMBERS. LIABILITY
Peeple is limited by guarantee and does not have a share (apital. The members have undertaken to contribute a sum.
not exceeding £1. to the assets in the event of it being wound up.

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Peeple
Registered chority number: 1144975 in Englond and Woles
Registered chority nvmber: SC044031 in Scotland
Peeple is also a company limited by guarantee no. 07514469
Peep Learning Ltd is the trading subsidiary of Peeple
Company registration no. 04089209 and VAT no. 768 4173 94
Contact details
The Peeple Centre. Littlemore. Oxford. OX4 6JZ
Phone.. 01865 395145
Website: www.peeple.org.uk
Email.. info@peeple.org.uk
Facebook. Twitter and Instagram.. @Peeplecentre