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2024-06-30-accounts

Charity registration number 1142826

BEAUTY WITH A PURPOSE

ANNUAL REPORT AND UNAUDITED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2024

BEAUTY WITH A PURPOSE

LEGAL AND ADMINISTRATIVE INFORMATION

Trustees Mrs J Morley
Mrs K Langlois
Charity number 1142826
Registered office 27 Mortimer Street
London
W1T 3BL
Accountants Blinkhorns
27 Mortimer Street
London
W1T 3BL

BEAUTY WITH A PURPOSE

CONTENTS

Page
Trustees' report 1 - 16
Statement of financial activities 18
Balance sheet 19
Notes to the financial statements 20 - 22

BEAUTY WITH A PURPOSE

TRUSTEES' REPORT

FOR THE YEAR ENDED 30 JUNE 2024

The trustees present their annual report and financial statements for the year ended 30 June 2024.

The financial statements have been prepared in accordance with the accounting policies set out in note 1 to the financial statements and comply with the charity's Trust Deed the Charities Act 2011 and “Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102)” (as amended for accounting periods commencing from 1 January 2016)

Objectives and activities

The charity's objects are to promote and protect the health, education and wellbeing of children around the world. The policies adopted in furtherance of these objects are to make grants to organisations fulfilling this purpose and there has been no change in these during the year.

Grants are made at the discretion of the Trustees and are closely linked with the activities of the Miss World winners and the UK contestants in the Miss World contest.

The trustees have paid due regard to guidance issued by the Charity Commission in deciding what activities the charity should undertake.

Achievements and performance

The UK contestants in the Miss World contest have continued their tireless fundraising for Beauty with a Purpose. This has enabled the charity to enrich the lives of disadvantaged children around the world through grants to organisations including:

UK, St Christophers – Candle (child bereavement service). St Christopher’s has been providing bereavement counselling to patients’ families for over 50 years. Candle Child Bereavement Service extends this support to all children, young people and their families in the south east London area.

They also offer a specialist training, advice and consultancy service to schools and other agencies working with children facing bereavement.

- Philippines Tuloy Foundation – Tuloy cares for poor and abandoned children from the streets or from abusive family environments who are 9 to 18 years of age and physically and mentally trainable for skills that will enable them to obtain gainful employment in the future. Currently, they accommodate 300 children. A “head of house” serves as parent overseeing the children – their needs, health, behaviour, studies – and giving them the dose of love and discipline which they sorely need but never had enough of. Children learn respect and kindness as they live with “siblings”, the other children. We are incredibly proud of Father Rocky and the Tuloy family for their hard work transforming the lives of so many children.

South Africa - Ilitha Labantu Dorothy Zihlangu – Is a transitional house for abused and battered women and their children. A donation was made to:

Mexico - CASA DE JESUS - Women's Rehabilitation IA.C. is a non-profit institution dedicated to serving adolescents and adult women with addiction problems (alcohol, drugs, and pharmaceuticals). They work for vulnerable women through rehabilitation, developing resilient women who can transcend their families and society offering a four-month residential treatment. The services they provide include individual psychological care, group psychotherapy, general and specialized medical care for addictions, education (primary, secondary, online high school, and continuing education), physical activity, cultural development, productive workshops, dance, and group psychotherapy for the families of the beneficiaries, thus offering comprehensive care for their rehabilitation and reintegration.

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Funds were raised by the Miss England, Miss Northern Ireland, Miss Scotland and Miss Wales contestants through many initiatives including fun runs, Coffee Mornings, and extreme challenges including Sky Dives to name but a few.

INTERNATIONALLY:

Projects from over 120 countries were completed in the last year in the name of Beauty with a Purpose. For more information, please see. www.beautywithapurpose.com

Below are a few examples of the wonderful works completed by the Miss World contestants:

COUNTRY BEAUTY WITH A PURPOSE DESCRIPTION
Angola Miss World Angola 2023, Florinda Jose’s Beauty with a Purpose project is “Education Quality
for all Children”. As part of her project, Florinda has made a significant contribution to improving
conditions and quality of life in underprivileged communities. This has included the distribution
of food and providing water systems. She also held a Christmas event at a children’s shelter
which herproject supports.
Argentina Mariela Fuchs, Miss World Argentina 2023’s Beauty with a Purpose project, “Aguyjevete”
supports children, particularly in rural areas where they have urgent needs. One of the main
issues of people living in rural areas is having access to medical care. This is something the
project focused on improving for these children and their families. Mariela was able to do this
with the support of a medicine company which provides remote health assistance. This meant
these rural communities had access to medical assistance without needing to travel. The
project ensured patients suffering from chronic diseases received regular monitoring, avoiding
complications that could lead to costly hospitalizations. With telemedicine the communities now
have access to regular check-ups with doctors giving the possibility of preventing medical
emergencies.
Australia As a scuba diving instructor, Miss World Australia 2023, Kristen Wright is fully trained in first aid
and CPR. Her Beauty with a Purpose project, “Educate Resuscitate” aims to integrate this into
the high school curriculum. Teaching lifesaving skills has a particularly personal importance to
Kristen because she lost a friend during a diving accident. Kristen has conducted seminars in
schools and workplaces to spread awareness of lifesaving skills through teaching first aid, CPR,
basic water safetyand marine ecology.
Bangladesh “Project Smile” – improves the lives of street children. The project ensures the children receive
good food,an education,clothes and medical support.
Belgium Miss World Belgium 2023, Kedist Deltour’s Beauty with a Purpose, “Pelicano” helps children
living in poverty. The children receive a hot meal everyday and have all their needs paid for,
education, medical etc The project supports these children until they are old enough to earn a
livingwage. Kedist has held manycampaigns to raise moneyfor Pelicano.
Belize Miss World Belize, Elise-Gayonne Vernon’s Beauty with a Purpose project develops sustainable
agriculture practices. Elise decided to use her experience as a farmer to tackle hunger. The
project focuses on bringing food from farms to tables and investing in sustainable farming. She
has been developing sustainable agriculture practices in rural and developing areas. Elise
supports organisations such as Dara’s Feeding Program, a free lunch program for at risk
children and teens. As well as a free meal, the program also offers a safe and supportive
environment. Elise frequently donates fresh produce from her farm to the program.
Elise recently became a certified beekeeper. This means she can now expand the produce she
has available to donate to include honey.
Bolivia Miss World Bolivia 2022, Fernanda Rivero’s Beauty with a Purpose project, Listening with the
Heart raises awareness for the deaf community. One of the struggles the deaf community in
Bolivia face is the ability to communicate, as very few people know Bolivian Sign Language.
Listening with the Heart carries out workshops in schools in Santa Cruz and Beni, teaching the
basics of Bolivian Sign Language. Posters are also introduced in the schools to remind the
students what they have learnt in the workshops.
Fernanda aims to further develop the project by working together with the National Directorate
of Bolivian Sign Language and carryout her workshops across the whole of Bolivia.

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Bosnia
&
Herzegovina
Andjela Gajic, Miss World Bosnia & Herzegovina 2023’s Beauty with a Purpose is “Let’s Help
Together – Volunteer!” Andjela volunteers her time to helpothers,especiallysmall children.
Botswana The “Genesis Project” is a developmental program for economically disadvantaged parents in
poverty stricken and rural communities. It equips them with the skills and behavioural attributes
that are necessary in creating a conductive environment for the development of their children.
The program is executed through intimate workshops co-facilitated by psychologists, teachers,
paediatricians and social welfare assistants. The project also hosts a developmental program
for economically disadvantaged children consisting of introduction to artistry, arts and crafts,
learning musical instruments, career education, self-validation and confidence coaching, games
and fun. The goal of which is to expose them to a conducive environment and reshape their
perspective.
Brazil Miss World Brazil, Leticia Frota has been an Ambassador for the fight against Hansen’s
Disease since her election in August 2022. Leticia has been campaigning for the early diagnosis
of the disease, which results in free treatment offered by the Brazilian government. She is
combatting the prejudice associated with Hansen’s Disease and promoting the full inclusion of
those affected by it in society. Leticia has participated in international conferences in India and
the Vatican,where she was received byPope Francis.
Bulgaria Ivana Sabeva, Miss World Bulgaria 2023’s Beauty with a Purpose project is “The Independent
Woman”. Her aim of the project is to become an ambassador of the female entrepreneurship
and encourage more and more women to take their life in their hands and start a business of
their own. The project aims to close the gender gap, fostering a more equitable and balanced
business landscape.
Cameroon The Julia Samantha Foundation (JUSAFO) is dedicated to promoting mental health, especially
among children. The project also raises awareness on depression and suicide and raises
money for surgeries for those in need. Most recently, the project also launched an initiative to
open school canteens.
Canada Miss World Canada 2022, Jaime VandenBerg’s Beauty with a Purpose project focuses on
women empowerment and gender equality. To raise money for her Beauty with a Purpose
campaign, Jaime climbed Pico de Orizaba, the highest peak in Mexico. The project also raises
awareness forgender-based violence.
Cayman Islands Miss World Cayman Islands 2023, Leanni Tibbetts Beauty with a Purpose project “Protect Our
Future” focuses on sustainability and empowering the youth to be the catalyst for change by
providing them with the tools and resources to thrive. Leanni has hosted a School Supply Drive,
Women Empowerment Seminar and Mental Health Day. She has advocated for climate
resiliency through petitions, campaigns, had discussions with political leaders and attended
many peaceful protests and cleanups. Leanni has spoken to thousands of children by visiting
schools and attending youth events as a keynote speaker. In total she has raised over
CI$10,000 for various causes and initiatives.
Chile Miss World Chile 2022, Ambar Zenteno’s Beauty with a Purpose project, 'Turquoise Heart' aims
to raise awareness and consciousness about hidden disabilities, starting with dysautonomia.
Ambar has held events to bring people who suffer from dysautonomia together. Ambar aims to
educate the public and involve universities, public figures, and schools in raising awareness
about dysautonomia. By recognizing the condition early on, we can provide better care and
improve thequalityof life for those livingwith it.
China PR Xu Kexin, Miss World China 2023’s Beauty with a Purpose carries out public welfare activities.
She participated in a charity trip to the Daliang Mountain where she distributed aid to the
students including food, daily necessities, clothing, books etc Xu spoke to the locals to find out
their needs and encourages others tojoin her charitable campaign.
Colombia “Seeds of hope around the world” is the Beauty with a Purpose project of Miss World Colombia
2023, Camila Pinzon. As part of her project Camila analyses social issues in society and goes
there to directly to help. In Colombia she created long term initiatives to help people affected by
social issues such as; children with malnutrition in isolated lands, providing quality education to
kids, supporting children with cancer and indigenous communities. In Poland Camila helped
victims of the war in Ukraine and raised funds alongside Poland’s First Lady, Madame Agata
Kornhauser-Duda. In Turkey she helped earthquake survivors alongside the Red Cross. In
Kenya she built a school for orphans in need. In France she became a godmother for children
seeking asylum in Europe and helping them achieve dreams like visiting Disneyland. Camila
has also supported Colombian diaspora livingin Europe.

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Costa Rica Krisly Salas, Miss World Costa Rica 2023’s Beauty with a Purpose project is “Cuenta Conmigo”.
The project offers free talks to address the issue of depression/ anxiety with the help and
supervision of psychologists and psychiatrists. It also provides personalized and confidential
help to those who are going through depression or anxiety. This help is provided by a team of
professionals from the organization. Each month Cuenta Conmigo looks for a foundation or
familyto donate food and clothes to.
Côte d’Ivoire “Open Heart” focuses on depression which is a taboo and neglected subject in Africa. The
project, founded by Mylene Djihony, Miss World Cote d’Ivoire 2023, is supported by the Ministry
of Health. Initially the project works to break the silence surrounding depression by raising
awareness among families and young people. Following this, Mylene raised funds to help
sufferers and forgepartnerships with organizations thatprovide support foryoung people.
Croatia The "Movement is Life" project is a visionary initiative that seeks to impact diverse communities,
transcending age, gender, and ability barriers. Grounded in the belief that movement is
fundamental to life, the project aims to provide a holistic approach to education and
rehabilitation, emphasizing physical, mental, and emotional well-being.
For the younger generation, the project envisions organized physical activities tailored to their
abilities. Through play and structured learning, children are equipped to overcome obstacles
and pursue their goals. Additionally, scholarships are offered, ensuring that financial constraints
do not hinder the educationaljourneyofpromisingindividuals.
Curacao Miss World Curacao 2023, Nashaira Balentien’s “Project Awa Omi” – started with beach
cleanups and assisting single mothers in finding jobs and managing groceries efficiently.
Nashaira has also given motivational speeches to young girls, distributed food to primary
schools, and organized campaigns against depression and anxiety. In addition to local efforts,
she collaborated with the Red Cross in Equatorial Guinea and conducted workshops for
children,teachingthem about farmingand turningit into a small business.
Czech Republic “Ed Future Project – Education for a brighter future” is the Beauty with a Purpose project of
Krystyna Pyszková, Miss World Czech Republic. Krystyna started with volunteering for many
years in Tanzania, promoting quality education, teaching English classes and helping to build a
new school. This sparked her passion for education and she decided to start her own
foundation in the Czech Republic. This foundation focuses on providing several educational
programs not only for children, but also for elderly and mentally disabled people. Krystyna has
organized fundraising events to support these activities. She has also provided several classes
to empower young teens to see their potential self through emotional awareness, in order to
reach theirpersonalgoals.
Denmark A World Without Plastic Pollution – spreads of plastic solution. Johanne has become an
ambassador for the Danish environmental organization Plastic Change, which has won the
International Environmental Award for documentation and research in plastic pollution and its
sources.
As part of her project, Johanne regularly organises plastic clean-ups with hiking guilds around
Denmark. These plastic clean ups also help to spread awareness of plastic pollution and how
much ends up in the environment.
Johanne plans to expand the project by holding even larger plastic clean ups in the future and
to make more people think about their plastic consumption. She aims to end the use of single
useplastic in favour of more sustainableproducts, packagingand materials.
Dominican
Republic		 “Education Through Sports” - benefits hundreds of low-income children and youth on a tour
throughout the country, through motivational workshops and sports practices. The project
empowers our future talents in sport through education. With the firm objective of transforming
lives, using these tools to strengthen confidence, determination and focus through sports and
cultural activities.
Ecuador “Descubre tu Potencial (Find your Potential)” is the Beauty with a Purpose of Annie Zambrano,
Miss World Ecuador 2023. Annie dedicates her project to helping the children in her community.
She carries out English workshops, roleplays, songs and interactive lessons. Through her
project, Annie has successfully taught English to 2,000 children. She was able to reduce the
gap in the children’s education that was generated from the pandemic. The goal of her project is
for children to discover their full potential in order to grow up and contribute positivity to
Ecuador.

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El Salvador Miss World El Salvador 2023, Andrea Aguilar’s Beauty with a Purpose is “camp empowerment
for students with special needs”. Andrea volunteered on a farming workshop where they planted
different vegetables and learnt the importance of crops. She also volunteered in an importance
of hygiene workshop and nutrition workshop - the children were taught what a healthy lunchbox
looks like.
England The STEM project - educates the next generation about the different types of engineering, the
different industries STEM subjects can lead to and the skills engineering can equip candidates
with. Reigning Miss England, Jessica Gagen regularly visits schools across the UK conducting
free STEM School Talks, aimed to inspire more children to take interest in the subjects. As an
experienced public speaker, Jessica has delivered speeches in both the UK House of Lords and
The Royal Aeronautical Society.
Estonia Adriana Mass, Miss World Estonia 2023’s Beauty with a Purpose “USU LAST” (believe the
child). Adriana networks with different age groups and visits schools to speak openly about child
sexual abuse so that more children are be able to reach out for help as soon as possible. The
project is supported by with Estonian National Social Insurance Board and international
PROMISE Barnahus Network.
Ethiopia Miss World Ethiopia 2023, Rgat Afewerki Ybrah is passionate about making a difference in the
lives of the Mursi, Hammer & Karo Tribes of Southern Ethiopian people. Rgat visited theirt
communities and saw first-hand the challenges they face with education, healthcare, clean
water and sanitation. Her project aims to establish education infrastructure, healthcare facilities
and ensure access to clean water and sanitation.
Finland “The Tomorrow Project” – is the Beauty with a Purpose of Adelaide Botty Van Den Bruele, Miss
World Finland 2023. Through this project Adelaide aims to help unite everyone and do as much
as possible to everything and anyone. This has included raising 3550€ for young adults
suffering from cancer. During the Christmas holidays, Adelaide volunteered at a Finnish-
American rest home for the elderly for 6 weeks. She also raised over one thousand dollars for
the rest home. The next plan for the project is to raise awareness about foster care and the
challenges associated with it.
France “Sisters between generation”, the project of Clémence Botino, Miss World France 2023. The
first commitment of the project was towards the elders. During the first quarantine in 2020 she
created a radio program to make them feel less isolated. Clémence is part of Les Bonnes Fées,
which helps women who are suffering from diseases such as cancer. They have created
houses in hospitals where women can meet with social-aesthetic therapists and also take part
in sessions where they teach them how to do their hair and make-up. Clémence is the
godmother of Reve de Gosses. The association fights for inclusion in schools and teaches
children tolerance, respect and fraternity. At the end of the school year, in May she threw a big
event called the Air Tour in France. Over ten days, there are hundreds of volunteers like pilots,
doctors, artists etc who give the children the opportunity to fly a plane. In November 2022
Clémence organised her first charity gala in Guadeloupe to raise some funds for two
associations.
Ghana Miss World Ghana, Miriam Xorlasi’s Beauty with a Purpose project is “Learning Disability – The
Xorlasi Project”. The project aims to identify children with learning disabilities and help them
achieve their dreams. The project began in 2022 and enrolled 200 children from three
communities. It also trained 50 teachers from these communities on how to teach children with
learning disabilities to bring the best out of them. Personalised study items were donated to the
children and the teachers to facilitate their teaching and learning experience. The project also
addresses the stigmatization these children face,through campaigns.
Gibraltar Miss Gibraltar, Faith Torres’ Beauty with a Purpose project focuses on ocean conservation and
the global problem of climate change. She launched a Young Ocean Ambassadors Program
which works with young people to empower them with knowledge to consider the importance of
our oceans. Faith is also a Youth Ambassador for Aspire – a sustainable built environment
conference. Faith has used various platforms to promote nature and marine conservation. She
also learnt how to scuba dive so she was able toperform an underwater clean up.

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Greece The METAMORPHOSIS program is a pioneering care program for people who live on the
streets. The first mobile unit with shower and dressing room, was created with the belief that all
people deserve to be treated with dignity. As well as a place to shower, they also have access
to clean clothes and the opportunity to have a haircut. The aim of the project is to collect the
necessary funds to purchase two additional mobile care units for the areas of Crete and
Northern Greece.
Guadeloupe Miss World Guadeloupe, Marie Hatchi’s Beauty with a Purpose project is called “the Voice of
Minority Children” which promotes French Sign Language. Marie is also part of the association "
Marché culturel de Quartier d'Orléans" which promotes children and people from the red zone
town. She helped organise markets and summer camps for the association which gave the
children the opportunityto learn the importance of recyclingand agriculture.
Guatemala “Moving to Heal” is the Beauty with a Purpose project of Miss World Guatemala 2023, Marcela
Miranda. Marcela teaches rhythmic gymnastics classes to girls who have been victims of all
types of abuse. The aim is to share a space where they feel safe, free and motivated. Through
the different movements theywill be able to feel free frompain and fear,at least for a moment.
Guinea Makia Bamba, Miss World Guinea decided to commit her Beauty with a Purpose to contribute to
the fight against global warming. Since the creation of her Foundation called the Makia
Foundation for the Environment (MFE) it has developed 10 hectares of land in partnership with
the Ministry of Environment and Sustainable Development. They have planted 7,500 plants in 5
administrative regions of Guinea.
Guinea-Bissau Mirla Freira Dabó, Miss World Guinea Bissau’s Beauty with a Purpose “Wha Ragas” contributes
to improving conditions of elementary schools. Mirla visits schools to show love and care, she
also distributes school supplies. Theprojectprovides orphanages with food,clothes and toys.
Guyana Miss World Guyana 2022, Andrea King’s Beauty with a Purpose “Project FLO (Financial
Literacy Orientation)” empowers Guyanese youth through financial Literacy. The project
educates people about financial literacy and empowers them with the knowledge and skills they
require to make informed decisions on managing finance. Project FLO aims to disrupt
generational poverty cycles by introducing the knowledge, attitudes, and behaviours needed for
a future of financial stability. It is committed to providing young people with the tools and skills
they need to make informed financial decisions and build a better future for themselves and
their families.
Haiti “New Beginning” is the Beauty with a Purpose project of Miss World Haiti 2023, Valierie Alcide.
The project is designed to facilitate the reintegration of formerly incarcerated women in to
society, recognizing the multifaceted challenges encountered during the re-entry phase. The
project is committed to offering a holistic and innovative approach to support these women in
their efforts to finding their places. The vision is not only to assist in their reintegration, but also
to empower them to thrive and become contributing members of their community, because it
stronglybelieve everyone deserves a second chance.
Honduras Miss World Honduras 2023, Yeslin Almendares’ Beauty with a Purpose project is called “Don’t
Let Anything Stop You”. The project was executed in various stages and covered issues of
Comprehensive Health, Human Rights, Respect, Equality, Diversity and inclusion of the LGTB
population and Women with HIV. The project collaborated with the organization Humans in
Action. 480 people from the LGTB and 40 women from the indigenous community benefitted
from thisproject.
Hungary Hacsi Bogi, Miss World Hungary 2023 is the face of the first country Search and Rescue
Service. This organisation leads rescue operations with dogs. They took part in the rescue
operation of the earthquake in Turkeyin 2023.
India Sini Shetty’s Beauty with a Purpose project Aashayein, ‘The Power of Hope’ offers training
sessions to help people find employment. The project has the support of Teach India, an
organisation that works towards educational equity for all children. With their help Sini has been
building the perfect curriculum to train those looking for jobs. Aashayein helps people
irrespective of their background improve their spoken English, to overcome the most difficult of
circumstances,find employment and financial independence.

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Indonesia Audrey Vanessa, Miss Indonesia 2022 started her project “Break the Silence” because of the
concern of the high rate of child sexual abuse in Indonesia. To create a movement against child
sexual abuse, Audrey travelled across Indonesia doing a school to school campaign to share
knowledge and information with the children to not be afraid to speak up and seek help. The
campaign hopes to prevent children being a victim of abuse and let them know where to find
professional help if they have been victimized. During her campaign Audrey discovered a girl
who had been a victim of sexual abuse by her own uncle. Audrey supported her through the
mental recovery process, health checks and law process to get the perpetrator sentenced by
the justice authority. The project collaborated with Buddyku app as a platform for victims to
report their cases and have a consultation withprofessional helpanonymously.
Iraq Balsam Ali, Miss World Iraq 2023’s Beauty with a Purpose project focuses street children and
spreadingawareness of their rights to an education and roof over their heads.
Ireland Miss Ireland 2022, Doctor Ivanna Mc Mahon’s Beauty with a Purpose project is Heal the Heart,
Educate the mind. As part of her project Ivanna, has carried out talks in schools across Ireland
talking about Dyslexia, CPR and the importance of looking after your health and mind.
As an Ambassador Dyslexia Association of Ireland, Ivanna spoke at a brief held during Dyslexia
Awareness Week to highlight the challenges faced by dyslexic people in Ireland. Senator Tim
Lombarfd hosted the briefing for Oireachtas members, political staff and representatives of the
teachingunions.
Italy Miss World Italy 2022, Rebecca Arnone’s Beauty with a Purpose project, Riding for Inclusion
works to include disabled children through the activity of equestrian tourism. The project was
created to allow the children to have an amazing experience close to nature and animals. The
project includes organizing various activities such as hippotherapy, outdoor tours and much
more.
Hippotherapy is a form of assisted therapy with horses that can have a significant impact on the
lives of disabled children. Thanks to the unique combination of horse movement, interaction
with animals and nature and the careful guidance of an experienced therapist, hippotherapy
offers many health and well-being benefits for young patients. Interacting with horses is an
emotional form of therapy that can help children develop greater self-awareness and awareness
of others. The project also organises guided tours to give the children a unique opportunity to
discover different activities and discover the world around them.
Jamaica Reigning Miss World Jamaica, Shanique Singh’s Beauty with a Purpose project initiative is to
spread the message of Period Positivity and break the stigma around menstruation. Shanique
has visited schools around Jamaica to discuss the physical, mental and emotional symptoms of
menstruation. She hopes to normalise menstruation and ensure that the next generation of girls
are never ashamed of their menstrual cycle. At each visit, Shanique distributes free sanitary
products to all students.
Japan Miss World Japan, Kana Yamaguchi’s Beauty with a Purpose Project focuses on Children’s
Well-Being and Sports Education. Over the years Kana has been organizing sports events for
children and now as Miss Japan she is working with local governments to improve Sports
Education. Being passionate about sports herself, Kana is focusing on the sport to help_‘create_
a healthy and happy youth community in Japan.’ The reason being is that Japan has the ninth
highest suicide rate amongst other countries in the world, 15thhighest for men and 4thhighest
for women. The main problem the suicide rate is so high is because of the mental health and
depression among them.
Kana would like to try and change that through her Beauty with a Purpose Project and putting
more emphasis on Sports Education among younger people and encouraging them to take up
Sports not onlyto become healthybut also for their over-all wellbeing.
Kazakhstan Tomiris Kakimova, Miss World Kazakhstan 2023 collaborated with the organisation ASAR UME
to collect money which helped three families buy a house. The money raised also provided
treatment for one of the daughters who had cancer.

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Kenya Miss World Kenya 2023, Chantou Kwamboka Beauty with a Purpose Project is spearheading
the ‘Save a Life’ Campaign. An initiative that seeks the support of all Kenyans, Government
Departments and Corporate Organisations to help alleviate the effects of hunger and drought.
This is not a project, it is a movement. A movement that will drive forward and address the
urgent hunger problems of many people across Kenya. The idea is that everyone works
together, as a collective effort making a tangible impact and laying the foundation for
sustainable solutions to secure the attainment of food for the future.
Korea Lijin Kim, Miss World Korea 2023’s Beauty with a Purpose project “Tree of hope” is a nurturing
strength, character and excellence mentoring program. Lijin teaches Pilates and Yoga to young
baseballplayers to improve their strength and mental health.
Lebanon “Food Bank” is the Beauty with a Purpose project of Miss World Lebanon, Yasmina Zaytoun.
With 80% of the population living below the poverty line, Yasmina decided to focus on food
insecurity. Over Christmas she launched the “Christmas hot meals” campaign to give a
Christmas dinner to families in need. She also held a 48 hour live to collect donations. The
project has helped over 5,000 families.
Lesotho Poelano Mothisi, Miss World Lesotho 2023’s Beauty with a Purpose is the “Poelano Ea Basotho
Foundation. The project promotes mental health, fostering talent and encouraging inclusive
opportunities. It raises awareness on mental health in relation to gender-based violence and
sparks discussions that will try to eradicate all types of violence against women. The project
equips women with the necessary skills to be independent. They are taught fashion and textile
skills to not only alleviate the issue of unemployment, but to help women have their own voice
and be able to stand against their oppressors.
Liberia Upon her crowning as Miss World Liberia 2023, Veralyn Vonleh launched her project “the Smile
Care Foundation” to send children to school. The project has sent 100 children to different
schools around Liberia. Veralyn’s project also tackles the issue of period poverty in Liberia. She
promotes good health and address the challenges that young girls face all over Liberia. Veralyn
has visited different areas and schools to talk about the important topics of good health, mental
health andperiodpoverty. She also distributes sanitary products.
Macau China Li Mengli,Miss World Macau’s Beautywith a Purpose supports children with autism.
Madagascar Miss World Madagascar, Antsaly Rajoelina’s Beauty with a Purpose “Raising Voices” defends
and stands up for minors who were victims of sexual abuse. Antsaly visited associations and
orphanages to decorate the buildings, provide clothes, meals, gifts and bedsheets. She spoke
to the Minister of Communication who gave her a platform to talk about her project. Antsaly has
spoken at different events to raise awareness of child sexual abuse. She also visits hospitals
where the victims arepatients,to talk to the victims andgive them hope.
Malaysia “All for One” is the Beauty with a Purpose of Miss World Malaysia 2023, Wenanita Angang. The
project advocates for the autistic community, raises awareness and acceptance. Wenanita
decided to combine her passion for art and advocating for the autistic community. She did this
by organising art therapy sessions and producing art auctions of incredible paintings by autistic
individuals, and organising events like fashions shows and plays which featured and celebrated
autistic students. With her project, Wenanita travelled across eight states and engaged with
government officials. Through the art auction and other activities the project has raised
RM20,000. Wenanita spoke about her project on National TV and radio stations, reaching an
audience of half a million.
Malta Natalia Galea, Miss World Malta 2023’s Beauty with a Purpose project is “I for All – Inclusion for
All”. The project gives visually impaired adults free assistance devices, giving them access to
the general curriculum, enabling students to read books and strengthen their vision. She has
also supported the “Your Device Your Right” programme which gives free laptops/ tablets to
disadvantaged children to improve their education and bridge the digital divide. Inclusion for All
gives free counselling sessions in schools to those in need. To date, the project has donated
over €15,000 towards those in risk ofpovertyor social exclusion.

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Martinique Unfortunately the island of Martinique is formidable to natural disaster such as hurricanes,
earthquakes and landslides. Knowing the right actions to take during these natural disasters
can save lives. For this reason Axelle Rene, Miss World Martinique 2023 created a project to
teach people how to handle natural disaster. She encouraged young people to climb mount
Pelée to raise awareness. Through this climb, she was able to raise funds to distribute
emergency kits to vulnerable areas and schools. Axelle also visited schools to raise awareness
and identifystudents who have been a victim of bullying.
Mauritius Miss Mauritius 2022, Liza Gundowry is ‘Sowing seeds of Empowerment’ for Beauty with a
Purpose. Liza is reducing poverty and hunger by helping underprivileged communities become
self-sufficient through growing their own crops. Women’s empowerment and children’s
education are two important aspects of the initiative.
In collaboration with FAREI (Food and Agricultural Research and Extension Institute), Liza is
teachingtheoryandpracticalplantingclasses to Mauritians.
Mexico Once Upon a Time is the organisation founded by Miss World Mexico 2023, Alejandra Díaz de
León. The project focuses on the dissemination of reading and writing in young people and
adults. The project has three areas of attention:
1.
Promotes reading as a way to improve imagination and cognitive skills in young people
and children from marginalized areas in the country.
2.
Seeks to disseminate and exalt the talent of developing writers, providing them a space
to expose their texts to thousands of people.
3.
Is a “call for writers” which are writing contests whose purpose is to discover new
talents and promote them.
In low-income regions in Mexico, many children do not have access to books. For this reason
Alejandra managed a library program, focused in rural schools where they do not have a
reading area. She gathered the necessary materials such as literature books, textbooks,
encyclopaedias, teaching materials and furniture to create properly equipped areas dedicated to
study and reading. The project has delivered over 2,000 books. The project’s goal for 2024 is to
assist 15 more communities with the library program.
Moldova Miss World Moldova, Diana Spotarenko’s Beauty with a Purpose focuses on helping children.
As a psychology student, Diana is an intern at the Fidanzhik rehabilitation center for children
with disabilities, where she develops and supports them psychologically. She wants to
emphasize the importance of inclusivity and create an understanding that every child has the
opportunity to reach their potential, regardless of their characteristics. As a future certified
psychologist, Diana plans to open a counselling center for women experiencing domestic
violence.
Mongolia “Nandin” project is the Beauty with a Purpose of Miss World Mongolia 2023, Bolor Bat-Erdene.
The main goal of this project is the dissemination of knowledge about personal hygiene,
especially the understanding that feminine hygiene products are nothing to be ashamed of.
Bolor personally visited different schools to give motivational speeches and educational
workshops on personal hygiene. She also paid special attention to the psychological health of
teenagers related to menstrual problems. The project not only tries to send the positive
message that the need for and use of feminine hygiene products are nothing to be embarrassed
about but also attempts to shape respect inyoungboys towardsgirls and women
Montenegro For her Beauty with a Purpose, Miss World Montenegro 2023, Andjela Vukadinovic organized
various humanitarian events:
·
A fashion Show was organized in the city of Tivat. €29,000 was raised for JU Children’s
orphanage and Budi Human Foundation, that helps to raise money for medical
treatments.
·
€15,000 were raised to purchase a digital mammogram for the Tivat Health Center.
·
A three year scholarship to the University of Donja Gorica was granted to Jovana
Radunovic,agirl who lives with a foster family.
Morocco Miss World Morocco 2023, Sonia Ait Mansour dedicated her Beauty with a Purpose to single
mothers who suffer from humiliation and disrespect due to having children outside of marriage.
Often their children are refused to go to school and the mothers need support. Sonia used the
media to promote the understanding and acceptance of single mothers. She helped the children
to register and be accepted in schools, as well as provide them with clothes, diapers, milk and
health care. Sonia is also helping these women find employment to ensure they are able to
become independent.

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Myanmar “Empowering Health Together” is the Beauty with a Purpose project of Miss World Myanmar
2023, Yoon Theint Theint Nway. The project is dedicated to improving healthcare in rural areas.
She provided medical supplies, essential medical devices and dental health checks ups in
different areas. Yoon also organized oral hygiene sessions in schools and villages. Her project
has supportedpeople in difficult situations such as the floodingin Bago City.
Namibia Leoné Renate Van Jaarsveld, Miss World Namibia 2023’s Beauty with a Purpose project
“Empowering Youth, Nourishing Futures” mission is to sow seeds of sustainability. The project
does this by empowering communities and fostering resilience through innovative solutions. Its
vision is to build a brighter future for generations to come, by addressing global challenges such
as food security and environmental degradation. The project empowers communities through
local initiatives to increase food security and to build lasting solutions. These initiatives include:
·
Community gardens: to increase access to fresh, healthy food and foster community
building.
·
Farmer cooperatives: strengthen collective bargaining, knowledge sharing and market
access.
·
Indigenous food systems: offer holistic approaches integrating cultural practices and
biodiversityconservation.
Nepal “Lighting Up Lives” is the economic rehabilitation project of Miss World Nepal 2023, Priyanka
Joshi. The project focuses on the economic development of a village in Uppardang Gadi which
has very limited, extremely unreliable access to electricity. The project successfully brought
electricity to the village, providing electricity to all households and the school. The project
renovated the village’s school by replacing the roof with insulated zinc panel sheet and applying
cement plaster to the interior and exterior of the school building. Priyanka also wanted to ensure
the villagers had a source of income. She did this by providing hospitality training so the
villagers could set up home stays. They were given training in housekeeping, hygiene, food
preparation, upgrading rooms etc. They were also provided with bees and bee hives and
trained in bee keepingas another source of income.
Netherlands Miss World Netherlands, Amber Koelewijn’s Beauty with a Purpose is taking a stand against
cyber bullying, which over 500 thousand people in the Netherlands aged 15 and above have
experienced. She visits schools to raise awareness on the topic and reminds students that what
goes online stays online. Her goal is to inspire and support others, and to let them know they
are not alone. She creates a space where people can share there insecurities and find strength
together.
New Zealand Miss World New Zealand 2023, Navjout Kaur is an Ambassador for Kids Can. The organisation
realised that when the weather was bad less children would attend school as they did not have
shoes or raincoats. Kids Can provides over 200 schools with raincoats, shoes, health products
and warm meals. In her role as an Ambassador for Kids Can, Najout raises awareness on the
issues that Kiwi kids face and raise moneyfor the solutions.
Nicaragua Mariela Cerros, Miss World Nicaragua 2023’s Beauty with a Purpose is “Desafio Emprendedor
– Entrepreneurial Challenge”. Mariela has worked with different social causes:
4.
Habitat for Humanity Nicaragua – supporting families in rural communities to have
access to decent housing and providing financial education workshops.
5.
She distributed hygiene and cleaning kits to those who had been affected by hurricane
IOTA and ETA.
6.
Mariela was part of the project “Smile without Borders” which supplies rural areas with
food baskets, toys, medical care and free dental care to over 400 families.
7.
She has created different fundraising campaigns for school supply kits and Christmas
gifts.
Nigeria Ada Eme, Miss World Nigeria’s Beauty with a Purpose project “Ada Goes to School” is an
initiative to provide scholarship funding to students in disadvantaged communities. Since it’s
inception the project has grown to combat issues that deny children of education, such as
period poverty, diseases, natural disasters etc. Schistosomiasis is a disease which affects
millions of school children in Africa and there is little or no awareness on the disastrous affects
and inaccessibility to treatment. Ada took her project to rural communities where they have zero
access to healthcare. The project has treated hundreds of children with schistosomiasis and
implemented preventative measures such as portable water and snail control to curb the
infection and its spread.

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Northern Ireland Kaitlyn Clarke, Miss Northern Ireland 2023 is an Ambassador for the Northern Ireland Hospice.
Kaitlyn visits patients and families receiving respite and end of life care. She donates her time to
attend and support charity walks, galas, challenges and events. As a former primary school
teacher, her interactive skills with children in this care are a big asset to the visits. She also
hosts music events and drama therapyworkshops with those that are able.
Norway The Beauty with a Purpose of Andrea Farias, Miss World Norway 2023 is “Gastroparesis and
Feeding Tube awareness”. As a former feeding tube user, she has a passion for breaking the
negative stigma surrounding this and spreading information. Andrea shares her experience of
being a feeding tube user to create a community. This is a community to give children strength
and the confidence to keep being themselves and fulfilling their dreams. Her goal is to spread
information andgive hope to otherpeople livingwith a chronic illness or feedingtubes.
Panama “One Breath, One Life” is a Beauty with a Purpose by Kathleen Perez Coffre, Miss World
Panama 2023. She focused her project in her province, Bocas del Toro which is formed by 9
main islands and thousands of islets. It is composed of very hard to access areas, especially
mountains where the population is formed of indigenous people with a lack of access to
healthcare facilities. As a qualified Respiratory Therapist, Kathleen decided to focus on
respiratory illnesses. She used her platform to raise awareness about the malpractice of local
plantation companies, who carry out aerial fumigation of pesticides in populated places for the
sake of profit. The project organizes workshops and trains medical personnel to improve the
health of localpeople.
Paraguay Dahiana Gatzke, Miss World Paraguay 2023 was motivated to start her project “Way Beyond”
“Más Alla” as she has a family member on the spectrum. The mission of the project is to
challenge stereotypes, reduce stigma and promote an inclusive environment that supports and
values the unique needs of individuals with autism. She envisions a society where all individuals
with ASD and their families have equal opportunities in all aspects of life. The project holds
workshops, supported by volunteers, professionals and experts to develop social skills for
children with ASD
Peru For 10 years Lucia Arellano, Miss World Peru has volunteered with “Semillitas de Belén” which
reinforces education in vulnerable areas of Loreto. This experience sparked her to start her
Beauty with a Purpose project “Lights of Hope”. The project aims to improve the lives of children
in Belén and Peru. The first task is to build a home stay where children and their families will be
able to access services such as food,education andproductive workshops forparents.
Philippines Miss World Philippines, Gwendolyne Fourniol’s Beauty with a Purpose project, “Bridge the Gap
Build the Future” aims to create opportunities for young Filipinos through the power of education
by providing resources to children. Gwendolyne raised funds to acquire learning resources and
build a learning hub for ERDA (Educational Research and Development Assistance Foundation)
in Baseco. This caters to theyouth of Baseco,an impoverished area in Manila.
Poland Instead of dedicating herself to one specific cause for her Beauty with a Purpose, Miss World
Poland, Krystyna Sokołowska decided to help others where she could. Her project supported
Ukrainian refugees who arrived in Poland and faced uncertain future. She opened her home to
a mother and her daughter who were seeking refuge, offering them a safe place and assistance
during their time of need. Krystyna committed to positively impacting young lives by organizing
recurring programs for children, providing them with a semblance of routine and optimism
amidst trying circumstances. Each month, she volunteers in RIO EDU CENTRUM to provide a
ray of hope to those in need. Krystyna spearheaded fundraising efforts for a young boy named
Milanek, who is battling lymphoblastic leukemia. Thanks to the funds raised, Milanek’s condition
has significantly improved, bringing hope and relief to his family. She also organized a charity
ball and auction to fun the construction of protected housing and a specialized center for
individuals with disabilities.

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Portugal Miss World Portugal, Catarina Ferreira’s Beauty with a Purpose project “Crafts with Stories”
supports individuals in a vulnerable condition and social exclusion. The main mission is to sow
a new life and opportunity through personal and professional development. The project hosts
workshops of empowerment and self-esteem, discussions about social topics adapted to their
needs, shares thoughts and positive energy. It connects people through music therapy,
breaking down barriers and promoting inclusivity through creativity. Catarina uses her platform
to raise awareness about social inclusion to promote understanding. She also raises awareness
for the fight against cancer, participated in food collections and visited local institutions to listen
and interact with their members.
Puerto Rico “Eco Life – The Value of thrifting and the three R’s” is the Beauty with a Purpose project of
Elena Riviera, Miss World Puerto Rico 2023. After learning from her environmental science
teacher what happens to trash, Elena decided to dedicate her project to educating others on
this subject. She visits schools and gives a clear perspective of what really happens to our
trash. Her mission is to educate people, especially children on how to reduce, reuse and
recycle. She used the children’s book the Girl and the manatee to visit schools and talk to them
in an interactive manor the importance of recycling and picking up our trash. She has also
organized activities in the community to donate second hand clothing and volunteered with an
organization whichprovides second handprom dresses.
Romania Ada Maria Ileana, Miss World Romania 2023 is the founder of “Investors in Dreams”. The
project provides young girls in orphanages with professional training in the beauty field,
encouraging them to stay in school and offering them career opportunities. Ada organised two
editions of the Together for Girls and Women charity fashion show. Over 30 designers and 50
models took part to raise funds for her campaign to end menstrual poverty in Romania. Ada
also advocates for access to quality education through public speeches, media interviews and
social mediaposts.
Scotland As Miss Scotland 2023, Chelsie Allision made it her mission to raise awareness for as many
charities as possible. The charity she chose to focus on was the Highland Hospice, which aims
to support people, their families and carers living with advanced and life shortening illness. This
is the only provider of specialistpalliative care in the highlands.
Senegal After learning of the tragic loss of 11 babies in a fire at the Mame Dabakh hospital, Fatou Lo,
Miss World Senegal launched her project “Goree Gate”. The aim of the project is to provide
incubators, modern medical equipment, and strengthen the capacity of the medical staff through
continuous professional training. The goal is to create better-equipped maternity wards, where
everybabywill have a fair chance of survival.
Serbia Miss World Serbia, Anja Radi_ć’s Beauty with a Purpose project, Beauty is all around us aims to_
prevent bullying in schools and supports children who experience violence._The project holds
special workshops for school children aged 7-15. Instead of lectures about what is bad and
using the word violence or punishment of bullies, the emphasis is placed on the good things
that we should nurture in children. During these workshops, Anja talks to the children like a
friend, plays with them and they write something on the theme of friendship.
Anja also uses her social networks to promote camaraderie, respect, tolerance, support,
companionship and mutual love.
_The project is supported by the Ministry of Education of the Republic of Serbia, school
psychologists, educators and the media.
Sierra Leone Daizy Abdulai, Miss World Sierra Leone 2023’s Beauty with a Purpose project is “Self-
knowledge – Capturing Albinism”. Daizy visits children in the community with albinism to talk to
them about their challenges. These include name calling, harassment, domestic violence and
stigmatization which often leads to isolation and depression. The project is a call to action, to
stopexcludingthese children and start includingtheir ideas.
Singapore Miss World Singapore, Oh Wei Qi’s Beauty with a Purpose project is “Empowering Art”, As an
art educator, she teaches kids to express their emotions and resolve their thoughts. Oh uses art
as a way to build connections, character, empathy and warmth. She is not only a teacher for the
kids but also their supporter. Her goal is to build an art education centre where she can have a
biggerplatform to inspire morepeople

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Slovakia “The greatest gift you can give is your time” is the Beauty with a Purpose project of Sophia
Hrivňáková, Miss World Slovakia. Sophia has donated her time to many causes:
·
She supported “Integration shines for all children equally”, the largest sports-charity
event in Slovakia.
·
She Volunteered as a model in a fashion show organized by FAWCO foundation.
·
She distributed Christmas dinners and donated St Nicholas packages to kindergartens.
·
She joined forces with APPA, a non-profit which offers support and guidance to
disabled individuals and their families.
·
She helped launch APPKA – the first mobile app in Slovakia dedicated to assisting
people.
Slovenia Vida Milivojša, Miss World Slovenia’s project “Spreading IIC (inclusiveness, innovation and
connectivity)” goal is to include all groups in society. She launched this project as many people
with disabilities are excluded from the world in welfare centres. The project creates a support
network consisting of qualified individuals, to help them with everyday tasks. They train people
with special needs with the skills they need to lead independent lives and helping them
overcome integration fears. Boosting self-confidence is an important step to integrating them
into society. They do this by providing workshops and public speaking training. Members of the
project crafted Vida’s dress for Miss World to show off their skills. The project aims to organize
various events to bring together different organizations and to connect various vulnerable
groups. One of these events was attended by Nataša Pirc Musar, the President of Slovenia to
emphasise the need to include all individuals in to society.
Somalia Bahja Mohamoud, Miss World Somalia 2023’s Beauty with a Purpose project is “Teleheath in
Somalia”. The project is coordinated with Caafi, the only female led Somali organisation that
assists people to gain access to medical services through cheap mobile technology devices.
Bahja fundraised, mentored, cooked and donated to Somali children’s home in a bid to
empower and inspire theyounger children.
South Africa Unemployed youth is a daunting challenge South Africa faces. Not due to the lack of potential or
aspiration but is instead a consequence of numerous formidable barriers, including poverty,
vulnerability and the absence of guidance. Dr Claude Mashego, Miss World South Africa 2023
launched the Young Eagles Program, an initiative founded upon the belief that mentorship and
guidance can be transformative forces in young lives. The activities are designed to help them
discover their true purpose and encourage positive decision-making. All the activities focus on
helping the participants improve their social and interpersonal skills, self-esteem, identity and
vision for the future. The program facilitates preparation for college, exploring career
possibilities, basic financial knowledge and meeting successful and key industry players for
coaching.
South Sudan Miss World South Sudan 2023, Arek Akot’s Beauty with a Purpose project, “Ending Early Child
Marriage” focuses on the deep rooted issues of child marriage. Arek aims to highlight the dark
reality which many girls face around the world and advocate for change. She does this by
raising awareness, supporting organizations which are dedicated to supporting this cause, and
empowering young girls with education and opportunities.
Spain Paula Pérez, Miss World Spain 2022’s Beauty with a Purpose project SPES (standing for
suicide prevention, education and social inclusion, uses her experience and knowledge as a
Doctor to improve the lives of others.
Paula has collaborated with different non-profit organisations such as Little Wish Foundation
and Kuki association. She visits sick children in hospital who dream of meeting a princess or
fictional character. Paula dresses up as a character to visit the children, play with them and take
gifts. This takes the children out of context of being in hospital. Another aspect of Paula’s
Beauty with a Purpose project is suicide prevention. She has visited different schools to give
talks on anti-bullying and mental health. She teaches the children the importance of building
healthycopingmechanisms to take care of their mental health.

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Sri Lanka SCHOLARS (Empowering students from underprivileged communities, via providing
scholarships) is the Beauty with a Purpose project of Kavindi Nethmini, Miss World Sri Lanka
2023.
S- Sustaining dreams through financial help.
C - Creating opportunities for underprivileged youth.
H - Helping students achieve their academic goals.
O - Offering a chance for a brighter future.
L - Lifting the burden of education costs.
A - Assisting those in need.
R - Removing financial barriers.
S - Supportingscholars from all backgrounds.
Sweden In Sweden there is a queue of asylum seekers who want to learn Swedish and enter into the
Swedish school system at SFI (Swedish for immigrants). Stina Norlander, Miss World Sweden
2023, created a YouTube Channel called “Swedish for Everyone”. The purpose was to make
sure that people from all around the world, who came to Sweden could feel welcomed. She
translates English words and symbols into Swedish using pictures and sign language. The
channel welcomes diversity and raises awareness about language barriers. Stina also
fundraised to provide Christmas gifts with school supplies to over 50 children living in asylum
accommodation.
Tanzania Halima Kopwe, Miss World Tanzania 2023’s Beauty with a Purpose project “My Blood My
Generation” is a project aimed at improving the health of pregnant women and children in
Tanzania and reducing maternal and child mortality rates. The main focus is on addressing the
issue of maternal mortality caused by postpartum haemorrhage due to a shortage of safe blood.
The project involves raising awareness about the importance of blood donation and organizing
donation events in partnership with the national blood donation center and other stakeholders.
Additionally, the project aims to raise funds to provide hospitals with medical equipment and
supplies for safe delivery, as well as to offer health insurance to children in need. Furthermore,
the project has partnered with Licks Pharmacy to provide medicine that increases blood volume
for pregnant women in rural areas.
Halima also partnered with CCBRT hospital to reach women with high risk pregnancies and
ensure that theyhave safe deliveries andgive birth to healthybabies.
Thailand Miss World Thailand 2023, Tharina Botes’ Beauty with a Purpose project is “Good Guardians”.
Using donated food, the project cooks food which is distributed to different underprivileged
communities. Tharina is also raising funds to buy scholarships to give children access to an
education. The goal of the project is to uplift people and make sure everyone has the
opportunityto live agood life.
Togo After growing up in an environment where the education of young girls was not a priority,
Chiméne Moladja, Miss World Togo 2023 made this the focus of her Beauty with a Purpose
project. Chiméne undertook the construction of a market is her native village to support the local
economy. The objective was to facilitate the financial empowerment of women to enable them
to have the financial means to send their daughters to school. The project is invested in the
education ofyoung girls andprovidingopportunities for apromisingfuture.
Trinidad & Tobago An advocate for mental health, Aché Abrahams, Miss World Trinidad & Tobago 2023 has
developed the "Invisible Scar" project, having visited schools and promoting workshops to
discuss it. She´s also the Youth Mental Health ambassador for the NGO Kids in Need. Miss
World Trinidad & Tobago fights to destigmatize the topic, with open conversations with the
young generation. The safe space initiative continued virtually via her “Be Mindful” podcast.
Aché also assisted with the reopening and financing of the La Seiva Village Homework Centre,
toprovide a support system for the children of her community.
Tunisia “Illuminated Futures: A Journey of Hope and Inspiration” is the Beauty with a Purpose project of
Miss World Tunisia 2023, Imen Mehrzi. The project nurtures the minds of young children, by
fostering a sense of purpose and igniting their aspirations. She started with schools in rural
areas. Most of the students were unaware of the professions beyond the limited scope they had
been exposed to. Imen brought together professionals from different fields; a doctor, an
engineer, a graphic designer, an actor an agriculturalist, a musician, a stylist, a university
professor and an athlete. These professionals provided engaging workshops for the children to
unlock their vast potential. This initiative not only inspires them to dream big but also stands as
a promising solution to address the pressing issue of school dropout among children in Tunisia.
Imen’sgoal is to take herproject to everyschool in Tunisia.

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Turkey Nursena Say, Miss World Turkey 2023’s Beauty with a Purpose is “Healing hearts, Building
Futures: Empowering Young Survivors.” Nursena has been actively involved in various
humanitarian organizations in Tukey, including IFRC, Red Cross, Cancer Fighters Association,
TOG (Community Volunteers Foundation) and KAMER Foundation (Women’s Center
Foundation). She has managed workshops and aid campaigns in collaboration with these
organizations. Following the devastating earthquake in Turkey, Nursena embarked on various
projects to support those affected, specifically the well-being and education of children. She
used her skills as an architect to design housing for earthquake-affected regions, aiming to
provide safe and sustainable shelter for those in need. Nursena is also dedicated to creating
sterile play and education areas for children battling cancer, ensuring they have a nurturing
environment to heal and thrive.
Uganda Hannah Tumukunde, Miss World Uganda 2023 used her personal experience to help other girls
in her village. She comes from a community which supports forced marriages, fortunately
Hannah has a father who ensured all his daughters received an education and advocates
against childhood marriages. Hannah is launching the first secondary school in her home
village. She also visited schools to give career talks, raise awareness for menstrual hygiene and
encourage students to stay in school. She advises parents to believe and motivate their
daughter’s dreams and aspirations.
Ukraine “We’re Strong, We’re Ukrainian” is the Beauty with a Purpose project by Sofiia Shamiia, Miss
World Ukraine 2023. Due to the war, Sofiia received official volunteer status to help children
affected by war and families without homes. As an artist, Sofiia understand the healing power of
art. That's why she started art therapy with children to heal their emotional wounds. She also
organized a charity auction, the funds raised supported the Mriya educational and rehabilitation
center for children in Lviv, and the organization Frontline Medics for Ukrainian hospital workers.
Sofiia organized a celebration for young patients in Okhmadet Children’s Hospital, some of who
are undergoingrehabilitation or treatment due to war-related injuries.
United States After loosing her best friend to Cystic Fibrosis, Victoria Disorbo, Miss World America 2023
partnered with the Cystic Fibrosis Foundation to raise awareness of this condition. Victoria
raises funds and awareness through speaking engagements, fundraisers and the distribution of
educational children’s books which she authored. Through these efforts, Victoria has raised
over 400,000 USD positively impacting thousands with cystic fibrosis. She also serves as the
international ambassador for Angels for Humanity, participating in medical missions and
contributingto the construction of a school in Haiti.
Uruguay Miss World Uruguay 2023, Tatiana Luna’s Beauty with a Purpose project “Impacto Educación” (
Education Impact)is inspired byherpersonal story.
Venezuela Driven by her commitment to promoting emotional education in schools, Ariagny created the
psycho educational project “Bright Lives” to make emotional health a fundamental pillar in the
education and development of the future of children and young people in Venezuela. The
project has been implemented in three stages:
·
Emotional education workshops, where students in the last year of primary school are
taught awareness, life skills and how to regulate their emotions.
·
Workshops for parents in respectful and emotional parenting.
·
Train teachers in all levels of education to integrate emotional education into the
classroom.
Bright lives has impacted more than 700 school children.
Vietnam Miss World Vietnam 2023, Huynh Phuon created the non-profit fashion brand “YAKO by
MaiPhuong”. She designs t-shirts made from environmentally friendly materials that are creative
and trendy. 100% of the profits used for charity projects. The project has raised over
100,000USD. Primarily the profits are used to support urgent cases, individuals with serious
illnesses and families in difficult circumstances. With the profits Mai Phuong has built a kitchen
for a rural school and collaborated with Hospital 1 in Ho Chi Minh City to organize free medical
checks for over 400 underprivileged children. She has also donated 15 bicycles in 3 provinces
to helpchildren with transportation to school.

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Wales “Darcey for Diversity” is the Beauty with a Purpose initiative by Darcey Corria, Miss Wales
2022. The project celebrates diversity and equality in Wales. Darcey has worked alongside the
Welsh Government to influence the South Wales police anti-racism delivery plan to eliminate
racism in Wales by 2030. She also launched the first ever Afro Hair Academy in Wales and has
taughtguides,rainbows and brownies how to celebrate all skin colours.
Zimbabwe Food security is the focus of Nokutenda’s Beauty with a Purpose project. Her advocacy was
spurred by witnessing hunger first hand. She raised money to provide food and seeds to 100
households. With the help of her mother, Nokutenda taught the local women sustainable
agriculture so theycan create theyown food.

Financial Review

This charity reserves have increased compared to 2023. The level of reserves does remain healthy and running costs are kept to a minimum. The current level of reserves will allow the charity to fund projects currently being worked on.

The charity’s reserves are £267,859 (2023: £264,403).

It is the policy of the charity that unrestricted funds which have not been designated for a specific use should be maintained at a level equivalent to between three and six month’s expenditure. The trustees consider that reserves at this level will ensure that, in the event of a significant drop in funding, they will be able to continue the charity’s current activities while consideration is given to ways in which additional funds may be raised. This level of reserves has been maintained throughout the year.

The trustees have assessed the major risks to which the charity is exposed, and are satisfied that systems are in place to mitigate exposure to the major risks.

Structure, governance and management

The governing document of the charity is a Trust deed dated 8 June 2011.

The trustees who served during the year and up to the date of signature of the financial statements were: Mrs J Morley Mrs K Langlois

Trustees are nominated by the Chair of Trustees. Each new Trustee will be offered guidance as to their responsibilities from the other Trustees and referred to the official guidelines on the Charities Commission website.

The Trustees' report was approved by the Board of Trustees.

Mrs J Morley Trustee

29 April 2025

BEAUTY WITH A PURPOSE

INDEPENDENT EXAMINER'S REPORT TO THE TRUSTEES OF BEAUTY WITH A PURPOSE

I report on the financial statements of the charity for the year ended 30 June 2024, which are set out on pages 18 to 22.

Respective responsibilities of trustees and examiner

The charity’s trustees are responsible for the preparation of the financial statements. The charity's trustees consider that an audit is not required for this year under section 144(2) of the Charities Act 2011 (the 2011 Act) and that an independent examination is needed.

Having satisfied myself that the charity is not subject to audit under company law and is eligible for independent examination, it is my responsibility to:

Basis of independent examiner's report

My examination was carried out in accordance with the general Directions given by the Charity Commission. An examination includes a review of the accounting records kept by the charity and a comparison of the financial statements presented with those records. It also includes consideration of any unusual items or disclosures in the financial statements, and seeking explanations from you as trustees concerning any such matters. The procedures undertaken do not provide all the evidence that would be required in an audit and consequently no opinion is given as to whether the financial statements present a ‘true and fair view’ and the report is limited to those matters set out in the next statement.

Independent examiner's statement

In connection with my examination, no matter has come to my attention:

D M Cramer FCA

Blinkhorns 27 Mortimer Street London W1T 3BL

Dated: 29 April 2025

BEAUTY WITH A PURPOSE

STATEMENT OF FINANCIAL ACTIVITIES INCLUDING INCOME AND EXPENDITURE ACCOUNT

FOR THE YEAR ENDED 30 JUNE 2024

Unrestricted Unrestricted
funds funds
2024 2023
Notes £ £
Income from:
Donations and legacies 2 49,396 22,143
Investments 3 4,389 1,909
Total income 53,785 24,052
Expenditure on:
Charitable activities 4 50,329 23,031
Total expenditure 50,329 23,031
Net income and movement in funds 3,456 1,021
Reconciliation of funds:
Fund balances at 1 July 2023 264,403 263,382
Fund balances at 30 June 2024 267,859 264,403

The statement of financial activities includes all gains and losses recognised in the year. All income and expenditure derive from continuing activities.

BEAUTY WITH A PURPOSE

BALANCE SHEET

AS AT 30 JUNE 2024

Notes
Current assets
Cash at bank and in hand
Net current assets
The funds of the charity
Unrestricted funds
8		 2024
£
267,859		 £
267,859
267,859
267,859		 2023
£
264,403		 £
264,403
264,403
264,403

The financial statements were approved by the trustees on 29 April 2025

Mrs J Morley Trustee

BEAUTY WITH A PURPOSE

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 JUNE 2024

1 Accounting policies

Charity information

Beauty With A Purpose is a charity governed by a Trust Deed dated 8th June 2011. The registered office is 27 Mortimer Street, London, W1T 3BL.

1.1 Accounting convention

The financial statements have been prepared in accordance with the charity's [governing document], the Charities Act 2011, FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the Charities SORP "Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102)" (effective 1 January 2019). The charity is a Public Benefit Entity as defined by FRS 102.

The charity has taken advantage of the provisions in the SORP for charities not to prepare a Statement of Cash Flows.

The accounts are prepared in sterling, which is the functional currency of the charity. Monetary amounts in these financial statements are rounded to the nearest £.

The accounts have been prepared under the historical cost convention. The accounts present a true and fair view and no changes have been made to the principal accounting policies adopted below.

1.2 Going concern

At the time of approving the accounts, the trustees have a reasonable expectation that the charity has adequate resources to continue in operational existence for the foreseeable future. Thus the trustees continue to adopt the going concern basis of accounting in preparing the accounts.

1.3 Charitable funds

Unrestricted funds are available for use at the discretion of the trustees in furtherance of their charitable objectives unless the funds have been designated for other purposes.

1.4 Incoming resources

Income is recognised when the charity is legally entitled to it after any performance conditions have been met, the amounts can be measured reliably, and it is probable that income will be received.

Cash donations are recognised on receipt. Other donations are recognised once the charity has been notified of the donation, unless performance conditions require deferral of the amount. Income tax recoverable in relation to donations received under Gift Aid or deeds of covenant is recognised at the time of the donation.

1.5 Resources expended

Costs are accounted for when they are incurred, with irrecoverable VAT being charged as a cost against the relevant activity.

1.6 Cash and cash equivalents

Cash and cash equivalents include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

Basic financial assets

Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

BEAUTY WITH A PURPOSE

NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 30 JUNE 2024

1 Accounting policies

(Continued)

Basic financial liabilities

Basic financial liabilities, including creditors and bank loans are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of operations from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

2 Income from donations and legacies

Unrestricted Unrestricted
funds funds
2024 2023
£ £
Donations and gifts 49,396 22,143
3 Income from investments
Unrestricted Unrestricted
funds funds
2024 2023
£ £
Interest receivable 4,389 1,909
4 Grants payable
2024 2023
£ £
Grants to institutions:
To promote and protect the health of children 5,000 13,343
To promote and protect the education of children 16,823 9,116
To promote and protect the education and health of children 28,138 -
Other - -
49,961 22,459

5 Trustees

None of the trustees (or any persons connected with them) received any remuneration or benefits from the charity during the year.

BEAUTY WITH A PURPOSE

NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 30 JUNE 2024

6 Employees

The average monthly number of employees during the year was:

2024 2023
Number Number
Total - -

There were no employees whose annual remuneration was more than £60,000.

7 Taxation

The charity is exempt from taxation on its activities because all its income is applied for charitable purposes.

8 Unrestricted funds

The unrestricted funds of the charity comprise the unexpended balances of donations and grants which are not subject to specific conditions by donors and grantors as to how they may be used. These include designated funds which have been set aside out of unrestricted funds by the trustees for specific purposes.

At 1 July 2023
Incoming
resources
Resources
expended
At
£
£
£
General funds
264,403
53,785
(50,329)
Previous year:
At 1 July 2022
Incoming
resources
Resources
expended
At
£
£
£
General funds
263,382
24,052
(23,031)		 30 June
2024
£
267,859
30 June
2023
£
264,403

9 Related party transactions

There were no disclosable related party transactions during the year (2023 - none).