REGISTERED COMPANY NUMBER: 06210121 (England and Wales) REGISTERED CHARITY NUMBER: 1138312
REPORT OF THE TRUSTEES AND UNAUDITED FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 APRIL 2021
FOR
CHARITYCOMMS (A COMPANY LIMITED BY GUARANTEE)
Galloways Accounting Atlas Chambers 33 West Street Brighton East Sussex BN1 2RE
CHARITYCOMMS
CONTENTS OF THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 APRIL 2021
| Page | |
|---|---|
| Report of the Trustees | 1 to 12 |
| Independent Examiner's Report | 13 |
| Statement of Financial Activities | 14 |
| Balance Sheet | 15 |
| Cash Flow Statement | 16 |
| Notes to the Financial Statements | 17 to 23 |
CHARITYCOMMS
REPORT OF THE TRUSTEES FOR THE YEAR ENDED 30 APRIL 2021
The trustees who are also directors of the charity for the purposes of the Companies Act 2006, present their report and the financial statements of the charity for the year ended 30 April 2021. The trustees have adopted the provisions of the Statement of Recommended Practice (SORP) "Accounting and Reporting by Charities" in preparing the annual report and financial statements of the charity.
The financial statements have been prepared in accordance with the accounting policies set out in notes to the accounts and comply with the charity's governing document, the Charities Act 2011 and Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland published in October 2019.
Welcome from Chair and CEO
The COVID-19 pandemic continued to set the context this year, bringing uncertainty and disruption to both home and working lives. The CharityComms team was not immune to the pressure of the pandemic - operating in a world of huge uncertainty and a prolonged period of crisis response.
We identified the risk to our income from membership and events and put in place contingency plans which were monitored with increased frequency. Thanks to the continued support of our members who recognise the value we bring to their work, we have been able to manage the impacts of the crisis.
We tested new and more agile ways of working, including flexing hours and days to provide support for colleagues who were flexibly furloughed or home schooling. We brought our events programme 100% online to increase reach and inclusivity for our members. We worked hard to keep our finger on the pulse of our membership, with regular surveys and calls to hear directly about the challenges they were facing and how we could best support them.
Despite these challenges, the CharityComms team pulled together to deliver a bumper year of service and support for our members. We are extremely proud to have helped them through the crisis, to build strong and resilient brands, and to inspire supporter action for social good.
We empowered our community to engage with some of the most pressing themes in the sector: mental health and wellbeing and race equality, diversity, and inclusion by bringing people together to listen and learn from each other with a focus on the leading role communicators as agents of change in their organisations and beyond.
In line with our organisational strategy, we embraced opportunities for collaboration - securing sponsors who share our values, convening the best speakers and thinkers, joining forces with sister organisations like Media Trust and Small Charities Coalition to focus our attention where it could have most impact. And at sector level, we launched our Organisational and Culture Benchmark survey in partnership with Charity People and helped coordinate the #CharitiesAgainst Hate Coalition to bring positive change to social platforms.
CharityComms played a leading role in galvanising the resources and communications skills to deliver the communications campaign #NeverMoreNeeded and the #RightNow social media campaign to champion and celebrate the vital work charities deliver on behalf of their beneficiaries.
The CharityComms trustees were delighted to end the year with the news that Adeela Warley, CEO of CharityComms, had been awarded an OBE for services to charity communications in the 2021 New Year's Honours List.
After 18 months of intense activity and huge change, the CharityComms team is taking time to reflect and to think strategically about where and how we work as a team and how we can achieve our mission more quickly and with greater impact for our members. We'll be sharing ideas, listening, and finding ways to engage our members in new plans for 2022/23.
We would like to say a big thank you to our amazing community for their engagement and support, to the trustees for their generosity and commitment to good governance in the crisis and to the CharityComms team who have worked so hard to ensure the CharityComms members felt like they had someone in their corner, listening, responding, and empowering them to do great work.
Mark Russell, Chair of Trustees and Adeela Warley, CEO
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CHARITYCOMMS
REPORT OF THE TRUSTEES FOR THE YEAR ENDED 30 APRIL 2021
OBJECTIVES AND ACTIVITIES Objectives and aims
Our vision - We enable every charity to value and use effective communications for a better world.
Our purpose - We champion the value of communications and continually improve the quality of communications by connecting and inspiring our community.
Our goals by 2023
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Communications will be recognised across the sector as an integral part of the effectiveness of charities.
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Charities will have senior management team/senior board representation from communications (i.e. an equal voice at the top table).
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More and better resources will be available to help charity communicators improve their skills and the impact of their work.
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The planning and delivery of charities' communications is aligned with their brand and organisational strategy.
Our impact - CharityComms' theory of change states that:
Charities create change; communications create change; charities that communicate better, create better change.
Headlines this year, as at 30 April 2021
In light of the pandemic, we revised our budgets and monitored them closely, recognising the risks to membership and events income. On an income of £631,180, the charity reported a deficit of £7,660 in the year to 30 April 2021. The income and deficit reported were both better than budgeted. Against the previous year, the charity retained a strong membership subscription renewal. We were able to fund the year's activities mainly from operating income and the deficit reported did not have significant impact on our free reserves which moved modestly from £345,075 in 2020 to £318,309 in 2021. At this level our reserve policy level of £261,000 remained preserved.
We worked hard to stay close to our members and respond to their needs and changing financial circumstances. Our network increased by 6% over the current financial year (May 2020-April 2021), bringing the current total number of people in our network to more than 9,250. We ended the year with 451 organisational members (not including those who are part of an umbrella membership) which was an increase of 9% on the previous year, 321 individual members and 61 corporate partners.
Peer to peer mentoring remained a key benefit with 178 applications and 142 successful matches.
Events income fell as we pivoted to online delivery. However, we were able to substantially reduce the costs associated with face-to- face events and increase accessibility for our members. 62 online events were attended by nearly 5,200 delegates, representing an 18% increase in delegate numbers since we switched to online only events. We supported 80 small charity members with bursaries to attend key conferences and our media messaging workshop.
We worked hard to improve and extend our knowledge resources, successfully relaunching our website, adopting a test and learn approach, creating thematic hubs helping promote and surface the content members needed during a particularly difficult time. The CharityComms podcast attracted over 500 listens to date, and we added a new Best Practice Guide on Brand, working in partnership with two of our long-standing corporate partners, which to date has had over 3,000 pageviews and was the second most read resource on the site in 2020/2021. We added new content to our existing Wellbeing Guide based on sector needs in the midst of pandemic uncertainty, and a dedicated Coronavirus resources page created and updated to help signpost our audience to resources that are most relevant to them.
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CHARITYCOMMS
REPORT OF THE TRUSTEES FOR THE YEAR ENDED 30 APRIL 2021
OBJECTIVES AND ACTIVITIES
Charitable Purpose- about CharityComms
At CharityComms, our aim is to connect, inform, empower, and inspire comms professionals in the charity sector. We are working with our members and the wider communications community to raise the standard of communications in not-forprofits, to enable them to deliver their world-changing missions more effectively. From our membership scheme and events, to our best practice guides, reports, support for professional development and web and social media content, we aim to listen and respond to our members to deliver a service that meets their needs and exceeds their expectations.
"The team clearly work really hard to do what's right for the sector and I really appreciate that. The platform you provide for shared learning in a neutral space, digital or online, is priceless to organisations big and small. And I genuinely believe you are fantastic value for the membership cost. Thank you!"
How we worked to support our members in response to COVID-19
Over the past year, CharityComms has continued to work to strengthen our membership base, increase the diversity of our team and Board of Trustees, deliver even more events by moving them online, build more digital capability in our platforms, and continue to share and create content to support our members.
"I am really impressed with everything CharityComms is doing at the moment." - corporate partner, April 2020
CharityComms membership Survey
Each year we conduct a survey of our members, to ensure we have our fingers on the pulse of what our members most need and how to meet them.
This year more than half (54%) of our members said there are engaged and familiar with CharityComms and our community and are eager to make connections. 26% said they were newish members and have not attended many events yet and are just finding out about what we have to offer.
What our members value
Many of the membership benefits listed as being of most value to our members are very similar to last year, including online events (98%), free seminars (96%), learning from best practice (96%) and access to practical guidance and tools online 96%). 92% said they value new ideas and inspiration, with 70% listing our mentoring scheme as their most important benefit.
The idea of being part of an active network and working toward a common goal saw an increase on 2020, with networking with other comms professionals featuring highly at 91% (up from 81% in 2020), and 64% citing being part of improving comms in the sector (up from 53% in 2020).
"[I like] being part of something that is improving my own knowledge and professional practice, at the same time as improving the profession as a whole and making a difference to the sector."
We are always working on ways to make sure that everyone is aware of all of their benefits and how they can make the most of their membership.
The number of people who said that they know about our Digital Benchmark increased by 8% on last year, as did the number of those who are aware of our mentoring scheme, while the percentage of those who know about AskCharity increased by 10%, as did the number telling us that they are aware of our downloadable best practice guides and resources (up to 87% of respondents). We've started a new #MembershipMonday promotion on social media to make sure that new and existing members are reminded of the full range of their membership benefits. 86% of people said they would recommend CharityComms to others working in the sector (an increase of 5% from last year).
78% of members told us that they have attended an online event with us since the start of the pandemic, with 13% saying they had accessed live transcription and 52% stating that they have viewed on-demand content.
"Whenever I leave an event (online or in person), I feel fired up about engaging and creating worthwhile content, as well as more enthusiastic about my current job role specifically."
Room for improvement
At CharityComms we believe in continually adapting and developing to best meet the needs of our members. This year members told us that "this is always more than can be done to raise the profile of comms within organisations, particularly so leaders view it as a strategic function, but this is as much about a culture change in those organisations as it is something CharityComms can influence."
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REPORT OF THE TRUSTEES FOR THE YEAR ENDED 30 APRIL 2021
OBJECTIVES AND ACTIVITIES
Other suggestions included showcasing small charities more and highlighting specialist roles such as internal comms at bigger conferences, providing practical templates and offering more networking opportunities. 19% told us they would like more ways to engage and to develop professionally to demonstrate return on investment (ROI).
In line with the four key work streams included in our business strategy, as an immediate response to the pandemic in March/April 2020 our work included:
| IMPROVING | - Launch of a refreshed website in June 2020, using topical themes to showcase |
|---|---|
| Improve our systems and invest | more content and ensure easier access to relevant events and articles |
| in developing our staff and | - We implemented more transparent and inclusive ways for working for Event |
| trustees to provide the best | Steering Groups and Sponsors. |
| service for our members. | - Invested in updating our CRM systems to improve the member and delegate |
| experience and automation tasks to free up staff time. | |
| - Revising comms and resources and ensuring our mentoring programme could | |
| work in an online format. | |
| - Launch of an online community, offering members a chance to network with | |
| each other as well as share ideas and inspiration and access member-only | |
| resources | |
| - An internal buddy scheme, matching a trustee to work with each of the | |
| leaderships team, acting as a sounding board for membership, events and digital. | |
| MAXIMISING | - Creating a coronavirus information hub for charity communicators |
| Make the most of our unique | - Transforming our face-to-face events into a compelling, innovative, and more |
| quality content - marketing, | accessible online experience. |
| sharing, and increasing access | - Introducing an on-demand service to increase access and offer more flexibility |
| to resource. | to members. |
| - Creating a resources hub for small charities. | |
| - Bringing senior leaders at our member charities together for vital information | |
| sharing and networking opportunities regularly. | |
| - Relaunch of our podcast in June 2020, championing charity communicators who | |
| inspire all those around them. | |
| - Refreshing our organogram project with a new Beyond the Organogram blog | |
| series, looking at comms team culture and structure. | |
| PARTNERING | - Working with partners to quickly curate content especially relevant to our |
| Work collaboratively with others | members, from crisis management to internal communications and lobbying. |
| to extend reach and impact. | - Partnering with Media Trust to conduct a state of the sector survey and create |
| content and resources in response. | |
| - Partnership with the Small Charities Coalition in September, that allowed us to | |
| welcome 50 new small charities to our network. | |
| - Leading the comms for the Charities Against Hate coalition, a group of more | |
| than 40 charities working together to combat online hate. | |
| - Digital launch of Who Cares? book in November 2020, in partnership with Eden | |
| Stanley, including free digital resources and a free on-demand event for | |
| members and non-members on how to create audience-centred engagement. | |
| CHAMPIONING | - Representing our members' interests and championing the sector by leading on |
| Gather and promote evidence of | the #NeverMoreNeeded communications campaign. |
| the effectiveness and impact of | - Championed our members, listening to their needs and responding with |
| communications. | initiatives such as our #MeetAFreelancer campaign that highlights the work of our |
| freelancer members. |
Throughout the 2020, and into mid-2021, we continued to help members and other charities continue the shift toward digital communications and capacity, showcase their impact on beneficiaries, and build trust and engagement across their stakeholders and supporters.
Public benefit
The trustees confirm that they have complied with the requirement set out in Section 17 of the Charities Act 2011 to report on how they have carried out their charity's purposes for the public benefit and have complied with their duty to have due regard to the Charity Commission's public benefit guidance when exercising any powers or duties to which the guidance is relevant.
CharityComms was established to promote the efficiency and effectiveness of charities, not for profit organisations and voluntary organisations, for the benefit of the public throughout the UK, by the provision of resources to optimise their communications. In short, we exist to help our members and others communicate more effectively, more efficiently, and
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to the benefit of all stakeholders and beneficiaries. To do this, we have created a unique community of communicators willing to share with and learn from each other. We use a membership model to do this, although some of our resources are open to all.
Our free or low-cost resources, skills and best practice sharing and training, and unrivalled access to data and insight, are all aimed at raising the standard of communications across the charity sector. The following summary of our significant activities demonstrates how we deliver both our mission and our public benefit.
STRATEGIC REPORT
Achievement and performance
Membership
Our focus over the past year has very much been on nurturing our membership community, both through improving and maximising our current offer and making the most impact we can within available resources.
"Firstly just to say thank you, for all your and your colleagues' work at CharityComms, because it's really helped feel connected and part of something bigger, at this time - the webinars and updates have been really timely and helpful." - organisational member, April 2020
"The mentoring scheme is amazing, and a huge support for me and my team. The conferences are great quality. And I've really valued the opportunity to connect with others at senior lead level this year through the senior leaders call."
The number of people added to our network increased by 6% over the current financial year (May 2020-April 2021), bringing the current total number of people in our network to more than 9,250.
The number of new members (across all types of membership) added to our community has increased by just over 10% this year compared to the previous financial year.
We ended the year with 451 organisational members (not included those who are part of an umbrella membership) which was an increase of 9% on the previous year, 321 individual members and 61 corporate partners.
"I secured a new client as a result of your 'meet the freelancer' initiative. A couple of ex-colleagues RTd your tweet, which led to one of their connections getting in touch with me about support with brand messaging and marketing support. So, thanks!" - Freelancer member, August 2020
We created a new #MembershipMonday campaign, to welcome new members and highlight benefits and key membership information on social media.
"It's really nice to think I have a whole other community to turn to with any questions - so please keep up your great work too!" - new member of our online community, April 2020
Our online community, which we launched in April 2020, now has more than 1,050 participants, and allows members to make connections, ask question and share valuable information.
"Loving the look and feel of the new platform by the way. You guys have done a great job of getting content on so that we're not walking into 'an empty room' :)" - new member of our online community, April 2020
86% of people said they would recommend CharityComms to others working in the sector (an increase of 5% from last year).
"It's accessible and friendly - no sense of needing to 'be something I'm not' in order to participate."
Digital products and services
We continued to promote the value of comms at all levels within the wider charity sector with the launch of our Salary and Organisational Culture Survey in February 2021, in partnership with Charity People.
The Digital Benchmark won the "Most effective use of data" category in The Drum's 2020 Digital Advertising Awards, with our Digital Benchmark partner agency, upriseUP. We launched an updated Digital Benchmark dashboard in March 2021 and produced a promotional e-book in April 2021.
"We are very glad we signed our charity up to this. We have been included in articles appearing in several national publications as a result." - AskCharity user, March 2021
Engagement with AskCharity, our free media matching service, has grown particularly since lockdown. April 2020's increase in the number of charities signing up was 74% above our 2019 monthly average, with just over 3,700 charity contacts listed. Journalist requests were up 51% on last year's monthly average and we have more than 4,200 journalists registered. A data cleaning exercise also resulted in an 80% increase in journalist sign-ins in April 2020 compared to
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We are always working on ways to make sure that everyone is aware of all of their benefits and how they can make the most of their membership. The number of people who said that they know about our Digital Benchmark increased by 8% on last year, as did the number of those who are aware of our mentoring scheme, while the percentage of those who know about AskCharity increased by 10%.
Mentoring scheme
During 2020-21, out of 178 applications, our mentoring scheme made 142 matches.
As seen in previous years, officers and managers from our network are those most in want of a mentor and those working for charities in the largest charity income bands (over £10million) dominate applications. Objectives from applicants tend mostly to be about being in a new job role and 'stepping up' and wanting a mentor to talk through the challenges.
"I have really valued your support, time and advice through what turned out to be a very challenging year due to COVID and having to adjust overnight to WFH. I've been grateful for the safe space you created as you guided me through my first steps in line management as I recruited and hired my first junior designer."- mentee on our mentoring scheme, Dec 2020
During the year of the pandemic applicants have been looking increasingly for a mentor they can relate to outside of work also - juggling work and home life, parents returning to work from maternity or paternity leave, people wanting to check-in with wellbeing and settling into our new working environment of working from home, people dealing with the effects of being furloughed and restructures in the sector.
"Being able to share my skills and experience and also being able to hone my coaching skills. Plus, great, friendly support from Lally and the team if it was needed." - a Head of Communications and Marketing, on their participation as a mentor on our scheme, Dec 2020
CharityComms Events
CharityComms' events continue to bring our mission to life by showcasing examples of innovation and best practice by allowing our network to share their successes, challenges, solutions, and ideas with their peers. We aim to inform, inspire, and empower delegates to use effective communications to better serve their beneficiaries and supporters.
We use our special insight into the sector and communications issues to ensure content, speakers and resources are what members need. We worked tirelessly to support our members through the ongoing pandemic, holding our events programme online to reach more people than ever before and keep our members safe. We kept our finger on the pulse of our members, bringing them timely and relevant content in a variety of formats. We also provided opportunities for peerto-peer exchanges and support throughout our events, helping our members stay connected with fellow comms professionals. We were delighted to learn that events were named as the top membership benefit in our annual membership survey.
Transitioning to online events to support members through the crisis
Just before we entered the first lockdown in March 2020, we began exploring how to deliver online events so that we could continue supporting our members through the pandemic. We quickly flexed the event programme online, rescheduled some events and paused others as we came to grips with running online events. We also worked quickly with trusted partners to bring to live webinars on crisis communications, boosting resilience in your remote teams, held calls with senior leaders, and canvassed our steering groups to understand the issues they were facing in their own work and organisations as the pandemic began. We then shared these gathered insights with our special interest groups so that they could know that they were not alone in facing these challenges and to help identify any opportunities.
Flexing to online events was a steep learning curve for the CharityComms team, but we are proud of how we adapted quickly to this new way of working and adopted a more agile approach to our work. We adapted the programme and individual events as we went along, establishing a new planning cycle, and flexing as necessary to support our colleagues through the year. Our events reached more people than ever before, even though we ran fewer events than in the previous year. We ran 62 online events attended by nearly 5,200 delegates, which represents an 18% increase in delegate numbers since we switched to online only events. We also supported our members and the wider sector with ad hoc advice on how they could run their own online events, based on our own learnings and experiences.
We quickly recognised that members were time poor and not always able to attend our live events in the same way as before. We launched our 'on demand' functionality so that our members could explore event content at a time that suited them best, and there were 3,334 plays of our on-demand video content during the year. We also made our events more accessible than ever before by using live transcription and providing a transcript for all pre-filmed material too.
Our events income was hit substantially by the pandemic, as charities faced uncertainty with their budgets and online events not valued in the same way as in person events. We were able to offset this reduction in events income with
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REPORT OF THE TRUSTEES FOR THE YEAR ENDED 30 APRIL 2021
substantial savings on venues for our planned conferences - we received a full refund for every conference we were unable to hold in person as originally planned.
Transparency in our work
We put an emphasis on greater transparency in several ways:
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Developed and began using a speaker fee policy
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Held open callouts to our members and the wider sector for speaking opportunities
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Held open callouts to our members to join our steering groups and implemented a formal application process
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Advertised sponsorship opportunities widely to corporate partners and implemented a formal pitch process
Event highlights
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Our largest audience of the year was our Brand 360 Seminar, with 436 delegates booked to join us.
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We supported the launch of the Who Cares? Building Audience-Centred Engagement Strategies in the Non-Profit Sector book with a special audience engagement strategies event, bringing together an audience of 337 delegates from across the sector.
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We supported senior leaders with regular calls to bring them together to discuss their most pressing challenges and opportunities and offer support where possible.
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We trialled running multi-day conferences, including Storyfest, Digital Conference, Video for Charities, and The New Rules of Audience Engagement to give time for delegates to delve deeply into key topics.
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We supported 47 small charity members with bursaries to attend key conferences. 33 small charity members were able to attend our popular media messaging workshop at no cost to them.
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We held two iterations of our popular Stepping into Comms Leadership workshop series, as well as one Hack Yourself workshop.
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We added three new workshops to the event portfolio:
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Where next, seeking your next career move
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How to be an anti-racist brand
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New year, new you
Here's what some of our delegates had to say about our events this year:
Seminar: Brand 360 delegate
"Just wanted to feedback on what a great event that was, well done on organising virtually. The speakers and presentations were perfectly pitched and very inspiring, they also supported a lot of what I'd been saying to my marketing manager who also attended! We've just spent the last hour having a debrief and thoughts on what it meant for us."
The new rules of audience engagement conference delegates
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"Impressively well-managed space plus an agenda that ran like clockwork - others can learn from you!"
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"The content was excellent, really relevant and insightfully delivered."
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"Really relevant, really interesting, practical, pragmatic. Punchy sessions."
Media messaging for small charities workshop delegate
"Many thanks for organising the course today. It was outstanding in every way. Brilliant facilitators - knowledgeable, experienced, skilled, encouraging. Really engaging activities - lots of tips and realistic scenarios. And I enjoyed meeting the other participants. I really feel I learned something and that doesn't always happen."
Heads of Digital delegate
"Great to have a group of peers from across different sectors all in one place talking about the same thing, no easy feat in the current climate."
Creatives Group delegates
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"The format was great - was surprised how much knowledge was shared in such a short amount of time."
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"The session was full of energy from the start. I very much liked the format and the informality. It was such a helpful session and a great opportunity to meet and chat to other creatives who work in similar settings."
PR Network delegate
"Great length of time, really interesting and diverse speakers. Breakout rooms nice and small so not intimidating."
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Video for Charities Conference delegates
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"It was a varied programme and I feel like I learnt a lot. The speakers were all really knowledgeable and interesting. It was great to see so many inspiring videos made by charities as well! I also liked the emphasis on accessibility and the wellbeing activities during the breaks. It's also great to have so much information in the delegate bag. It was a great conference, thank you so much."
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"Loved the variety, the short, insightful presentations packed with great info; loved the videos, very, very well organised; loved the self-care breaks."
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"The format was really good - really enjoyed the activities during the breaks. The sessions were a really nice mix of topics which kept it interesting and engaging."
Campaign Network delegate
"Very relevant examples brought in a timely period for campaigning - speakers each brought something different in terms of their examples or trends shared. The breakouts were also just long enough - short and snappy."
Seminar: How social change is happening today: key trends shaping UK campaigning delegates
- "Excellent selection of speakers, well-prepared, distinctive presentations, well organised and facilitated." - "The mix of speakers was brilliant, with a range of views and experiences. Having someone from the private sector was illuminating."
Achievement and performance: Charitable activities: Content
CharityComms Digital Content
In what has been a very busy year the digital content team has successfully delivered the CharityComms website relaunch, adopted a test and learn approach to find ways to use the new look site to help promote and surface the content members need during a particularly difficult time, and relaunched the podcast. Above all though, the team has worked hard to ensure CharityComms continues to be a source of best practice, advice, and inspiration for our members no matter what their current comms needs or stage of their comms career.
Championing effective and thoughtful charity communication across the sector, in the past year we have continued to work with sector peers to produce over 100 new articles for our twice weekly blog. We also added a new Best Practice Guide on Brand (working in partnership with two of our long-standing corporate partners) which to date has had over 3,000 pageviews and was the second most read resource on the site in 2020/2021. Additional content has also been added to the existing Wellbeing Guide based on sector needs in the midst of pandemic uncertainty, and a dedicated Coronavirus resources page created and updated to help signpost our audience to resources that are most relevant to them. Plus, we found the time to create an updated Salary & Organisational Culture report in our new long-form style that showcases the capabilities of the new site too.
Pivoting and adapting at speed has been vital for us during the pandemic and so the digital team has embraced a test and learn approach to enable us to keep up with demand. For example, we drew on our Digital Roadmap refresh work to create a dedicated section for our 'Beyond the Organogram' resources - which was a new approach to updating the ever-popular organogram report. Like our guides this resource was created in partnership with one of our long-standing corporate partners and by creating it in a hub style as opposed to in a full guide format we were able to build the creation of this much wanted resource into our already packed content schedule and fit around the demands on the authors' time as well. A similar approach was adopted for the launch and promotion of the new Make it Matter book that we partnered on in 2020/2021 and which the digital team led on the marketing comms for. Again, we took the opportunity to create another new hub to house resources related to the book and to create opportunities to cross-promote it in order to drive sales while flexing our resources and staggering the demands on our time.
Alongside all the written content that has been created in the past year the digital team have also been able to relaunch the CharityComms podcast whilst working remotely. The past year saw our first series return to the airwaves with a focus on inspiring communicators, providing a much-needed boost of positivity for the sector while also serving as a useful vehicle to promote our popular yearly ICA event. Then going into the end of 2020-21 and the start of 2021-2022 we moved into our second series which has focused on Wellbeing in response to the continued need for support in the area that we have seen across the sector.
We have also worked hard to practice what we preach in terms of demonstrating best practice in the sector. Even while juggling multiple other priorities, we found time to proceed with implementing a robust new website cookies policy which empowers readers with clear options and choices around online tracking. This fully audience-first approach makes the ability to opt out of all cookies as prominent and easy as opting in so has of course had an impact on our analytic numbers (internal benchmarking suggests a drop of half) but this is common among other charities who have done the same.
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In headline terms, all the work that has been done to continue creating digital content that meets members ever changing needs at this important time has led to a steady stream of traffic to the site at a time of turmoil for the sector. In 2020/2021 overall traffic to the site was 310,489, which when you consider our above assumption that only about half of readers are opting in, is comparative to 2019/20's 639,678 site visits. Meanwhile all five podcast episodes released in the last year has attracted over 500 listens so far showing we are also succeeding in reaching our audience in this new and exciting way too.
Digital communications
As always CharityComms' focus in the last 12 months has continued to be to create valuable free content to the whole sector. We have sought to add value and improve the member experience by providing excellent content that is widely promoted through eNews and our social media channels and have seen users on www.charitycomms.org.uk remain on track at 92,503. Again this figure is indicative of our cookie policy meaning we are now only tracking half of the traffic we were before, but positively we can also report that average session duration of those we can track is up by 11.25% from 1.36 seconds to 1.47 seconds.
In terms of our other digital communities the subscriber numbers for our eNews mailout continued to increase with over 10,000 individuals signed up to eNews at the end of the year. Our Twitter following also grew from just over 45,000 in 2019/2020 to 47,819 by the end of 2020/2021 and we were recording an average of 14,000+ engagements a quarter. On Facebook our followers have also increased from 2,432 to 2,667 over the course of the year.
Given CharityComms' standing in the sector we have also been using our comms to help support others during the pandemic. We partnered up with MediaTrust at the start of Covid-19 to survey what charity communicators needed to help them in these times and repeated the process again at the start of 2021. The digital content team worked on this project producing the comms messaging for a joint comms push to both share the survey results and act on them.
Partnerships and collaboration
CharityComms has always worked with others to increase efficiency, reach, and impact. We work with corporate partners, freelancers, and other sector bodies including the Media Trust and the Small Charities Coalition to maximise access to learning and development. This approach is one of the key pillars of our new organisational strategy 2020-2023.
We continued to work with Media Trust and the Small Charities Coalition on joint research to understand and respond to our members most pressing communications needs - conducting a second wave of research and developing our resource hub to help signpost more relevant content for those professionals working in small charities.
We formed a Partnership with Charity People to launch our Salary and Organisational Culture Survey in February 2021 - providing important tracking data on the on the health of the sector and the latest trends for communications professionals.
#NeverMoreNeeded
CharityComms played a lead role in helping to coordinate the charity sector's communications response to the COVID-19 Pandemic. Many people were relying on the support of charities and community organisations. At the same time charities and community organisations were trying to scale up their emergency responses while seeing a huge increase in demand and many fundraising routes blocked, as well as rapidly reorganising their internal operations to work in lockdown.
Working with in-house specialists from different charities as well as external consultants, CharityComms helped develop framing, messages and digital materials and coordinated social media bursts highlighting the essential work being carried out by charities and voluntary organisations. Using the #NeverMoreNeeded and #RightNow hashtags to unite many organisations with a shared message and call to action. This work was funded by a grant from the Lloyds Bank Foundation, who supported a review of the communications.
Key benefits identified were:
-
A feeling of solidarity, at a difficult time for individuals and organisations, building new relationships and strengthening existing ones. This will continue to be in important as we move forward.
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Sharing intelligence.
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Pooling resources and sharing the load.
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Speaking with one voice.
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Speaking at the same time, using key moments to create pressure and visibility.
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Harnessing the collective power of collaborating organisations for greater reach, for a richer understanding of difference perspectives and for a breadth of stories and actions.
Full report can be downloaded here: https://nmn.org.uk/2021/07/30/nevermoreneeded-comms-review/
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CHARITYCOMMS
REPORT OF THE TRUSTEES FOR THE YEAR ENDED 30 APRIL 2021
STRATEGIC REPORT Financial review
Financial Performance
We budgeted for a significant adverse impact from the Covid pandemic, both on membership renewals and new members joining, and on income from events, which were largely in-person. It was therefore heartening to see in the year that membership subscriptions held remarkably firm given the pressure on the budgets of our members, and we saw only a 7% drop in income from membership. As expected, income reduction from events was much more significant, despite excellent work by the team to pivot to online events and on demand content. However, we also benefited from a significant lowering of events-related costs associated with no longer using venues and in-person activity. In summary then, while our income was down from £738,267 in 2020, to £631,180 our costs were also down, from £759,652 in 2020 to £638,840 in 2021, leaving a lower than budgeted deficit at year end of £7,660.
Reserves Policy
The charitable company retained its reserves policy in the year. This is at the same level as 2020, reflecting six months of our current staffing and support costs (estimated at £261,000). The total net assets of the charitable company were £337,415 at 30 April 2021 with £318,309 of unrestricted funds and £19,106 of restricted funds. The reserves policy of the charity is therefore met.
Going concern
At the start of the year the trustees approved a significant deficit budget, acknowledging that we had sufficient reserves to weather the Covid pandemic, and that the needs of the sector and our members for our services, excellence in communications, and shared learning was never greater. As stated in the financial review, some of our assumptions were proved conservative, as membership held relatively firm - hopefully as members appreciated the value CharityComms could provide in a time of crisis. We also took the opportunity to review our events offering, which shifted solely to online/virtual platforms, and explored new models of event delivery, sponsorship and other content. With this experience and learning, and a renewed focus on our business model and how we can best provide value to members, we are well placed to have a robust performance in 2021-22.
Coupled with the current strength of our balance sheet at 30th April 2021, we can therefore state the charity is a going concern, but we remain vigilant about risks to income and the changing nature of the pandemic.
Principal risks and uncertainties Risk Management
The trustees have a risk management strategy which comprises:
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a quarterly standing item on the Board agenda reviewing key risks and policies
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the establishment of policies, systems, and procedures to mitigate those risks identified in the risk register - the implementation of procedures designed to minimise or manage any potential impact on the charity should those risks materialise
-
for a period during the COVID-19 lockdown, more frequent Board meetings reviewing specific KPIs and indicators associated with key risks, including income levels and membership renewals.
This work has identified that financial sustainability is the major financial risk for the charity. A key element in the management of financial risk is a regular review of available liquid funds to settle debts as they fall due, daily review of banking activities, and active management of membership and events debtors and creditors balances to ensure sufficient working capital. Further mitigation has involved the monthly review of prepaid subscriptions of membership fees and events places to ensure that the receipts are accrued prudently as income deferred and thus provided for as current liabilities in the accounts.
Attention has also been focused on non-financial risks to ensure the health and safety of staff at work. The charity has in place a non-contributory EAP scheme through Assured Health, provides extra guidance on safer ways of working from home, and engages in regular assessments of staff wellness and wellbeing via weekly team virtual meetings and activities. These risks are also managed by ensuring accreditation is up to date, having robust policies and procedures in place and regular awareness training for staff working in these operational areas.
STRUCTURE, GOVERNANCE AND MANAGEMENT Governance
The charity is controlled by its governing document, the Memorandum and Articles of Association, and constitutes a limited company, limited by guarantee, as defined by the Companies Act 2006.
The governing document was reviewed in the year to ensure it remains fit for purpose, in tune with changing regulations and to ensure our key objects are being met. Changes to our governing document were achieved in liaison with our legal advisers and approved at our AGM in October 2019
Following a review of our Governance Manual in 2019 we have adopted this as an action document to support a culture of best practice and continuous improvement within the charity.
Page 10
CHARITYCOMMS
REPORT OF THE TRUSTEES FOR THE YEAR ENDED 30 APRIL 2021
STRUCTURE, GOVERNANCE AND MANAGEMENT Changes to our trustee board
The following change has been made to our trustee board during the year:
- Katherine Hall stepped down as trustee on 9 March 2021 after completing a six-year term.
Decision making
The charity is run by the board of trustees, which sets and monitors strategy and policy. The board receives quarterly reports of all the activities of the charity. A minimum of one full strategy review meeting is held each year. In recent times and in response to the Coronavirus pandemic, the board meets more frequently to review the situation against set KPIs and to provide necessary support to the team to ensure that the team's new working culture is supportive, effective and efficient.
Since the stepping down of our previous treasurer last year, the board has been operating without one. This position has been difficult to fill in a pandemic period but we have managed this risk through the diligence and effective working of our Finance, Risk and Remuneration Committee.
Induction and training of new trustees
New trustees receive an induction pack drawing information from the various Charity Commission publications signposted through the Commission's guide "the Essential Trustee".
Trustees receive the following governing documents: our Governance manual, Memorandum and Articles and the latest financial statements and management accounts, the organisational strategy and annual business plan including the financial budget. The respective documents cover:
-
The obligations of trustees, the CEO and senior management team
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The main documents which set out the operational framework for the charity including the memorandum and articles
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Resourcing and the current financial position as set out in the latest published accounts
-
Future plans and objectives, vision and values
-
Trustee training programme, including self-learning, external training, and peer support to ensure high performance and continuous learning
-
Additionally, new trustees are invited and encouraged to proactively familiarise themselves with the charity and the context within which it operates.
Key management remuneration
The board of directors, who are the charity's trustees, together with the senior management team constitute the key management personnel of the charity and are in charge of directing, controlling, running, and operating the charity on a day to day basis. All directors give of their time freely and no director received remuneration in the year. The pay of the senior staff is reviewed annually and normally increases in accordance with average earnings. In view of the nature of the charity, the directors benchmark against pay levels in other charities of a similar size and nature.
Developments 2021- 2022
CharityComms will continue to improve internal systems and deliver quality content to our members working in partnership with others to speed up and increase impact.
We are currently working on a strategic business review and will find ways to share new ideas and proposals with our members as part of our business planning process in Winter 2021 and Spring 2022 for implementation from 1 May 2022.
REFERENCE AND ADMINISTRATIVE DETAILS Registered Company number
06210121 (England and Wales)
Registered Charity number
1138312
Registered office
2-6 Tenter Ground Spitalfields London E1 7NH
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CHARITYCOMMS
REPORT OF THE TRUSTEES
FOR THE YEAR ENDED 30 APRIL 2021
Trustees
Jess Ablescroft Lucy Devine Chrystyna Chymera-Holloway Mark Russell (Chair) Pip Gardner Justin Driskill Kirsty Marrins Curtis-James Marshall (Vice Chair)
Company Secretary J O Fadahunsi
Independent Examiner Galloways Accounting Atlas Chambers 33 West Street Brighton East Sussex BN1 2RE
Bankers
The Co-operative Bank PLC Business Direct PO Box 250 Skelmerdale Lancashire WN8 6WT
Legal Advisers Hempsons 100 Wood Street London EC2V 7AN
COMMENCEMENT OF ACTIVITIES
The company was incorporated and registered in England and Wales on 12 April 2007 and registered as a charity with the Charity Commission in England and Wales on 7 October 2010.
Report of the trustees, incorporating a strategic report, approved by order of the board of trustees, as the company directors, on 23 September 2021 and signed on the board's behalf by:
M Russell (Chair) - Trustee
Page 12
INDEPENDENT EXAMINER'S REPORT TO THE TRUSTEES OF CHARITYCOMMS
Independent examiner's report to the trustees of Charitycomms ('the Company')
I report to the charity trustees on my examination of the accounts of the Company for the year ended 30 April 2021.
Responsibilities and basis of report
As the charity's trustees of the Company (and also its directors for the purposes of company law) you are responsible for the preparation of the accounts in accordance with the requirements of the Companies Act 2006 ('the 2006 Act').
Having satisfied myself that the accounts of the Company are not required to be audited under Part 16 of the 2006 Act and are eligible for independent examination, I report in respect of my examination of your charity's accounts as carried out under section 145 of the Charities Act 2011 ('the 2011 Act'). In carrying out my examination I have followed the Directions given by the Charity Commission under section 145(5) (b) of the 2011 Act.
Independent examiner's statement
Since your charity's gross income exceeded £250,000 your examiner must be a member of a listed body. I can confirm that I am qualified to undertake the examination because I am a registered member of Institute of Chartered Accountants in England and Wales which is one of the listed bodies.
I have completed my examination. I confirm that no matters have come to my attention in connection with the examination giving me cause to believe:
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accounting records were not kept in respect of the Company as required by section 386 of the 2006 Act; or 2. the accounts do not accord with those records; or
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the accounts do not comply with the accounting requirements of section 396 of the 2006 Act other than any requirement that the accounts give a true and fair view which is not a matter considered as part of an independent examination; or
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the accounts have not been prepared in accordance with the methods and principles of the Statement of Recommended Practice for accounting and reporting by charities (applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102)).
I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the accounts to be reached.
Colin Young BA FCA Institute of Chartered Accountants in England and Wales Galloways Accounting Atlas Chambers 33 West Street Brighton East Sussex BN1 2RE
29 September 2021
Page 13
CHARITYCOMMS
STATEMENT OF FINANCIAL ACTIVITIES (INCORPORATING AN INCOME AND EXPENDITURE ACCOUNT) FOR THE YEAR ENDED 30 APRIL 2021
| Unrestricted fund Notes £ INCOME AND ENDOWMENTS FROM Donations and legacies 3 6,863 Charitable activities 6 Events 91,964 Membership benefits & services 451,636 Other trading activities 4 20,016 Investment income 5 538 Other income 7 17,963 Total 588,980 EXPENDITURE ON Charitable activities 8 Events 294,642 Membership benefits & services 321,104 NeverMoreNeeded - Total 615,746 NET INCOME/(EXPENDITURE) (26,766) RECONCILIATION OF FUNDS Total funds brought forward 345,075 TOTAL FUNDS CARRIED FORWARD 318,309 |
Restricted funds £ 2,200 20,000 20,000 - - - 42,200 - 6,250 16,844 23,094 19,106 - 19,106 |
2021 Total funds £ 9,063 111,964 471,636 20,016 538 17,963 631,180 294,642 327,354 16,844 638,840 (7,660) 345,075 337,415 |
2020 Total funds £ 21,709 197,993 480,738 35,921 1,907 - 738,268 431,039 328,613 - 759,652 (21,384) 366,459 345,075 |
|---|---|---|---|
The notes form part of these financial statements
Page 14
CHARITYCOMMS
BALANCE SHEET
30 APRIL 2021
| Unrestricted fund Notes £ FIXED ASSETS Tangible assets 13 16,360 CURRENT ASSETS Debtors 14 76,410 Cash at bank and in hand 517,302 593,712 CREDITORS Amounts falling due within one year 15 (291,763) NET CURRENT ASSETS 301,949 TOTAL ASSETS LESS CURRENT LIABILITIES 318,309 NET ASSETS 318,309 FUNDS 16 Unrestricted funds Restricted funds TOTAL FUNDS |
Restricted funds £ - - 19,106 19,106 - 19,106 19,106 19,106 |
2021 Total funds £ 16,360 76,410 536,408 612,818 (291,763) 321,055 337,415 337,415 318,309 19,106 337,415 |
2020 Total funds £ 20,112 122,876 493,425 616,301 (291,338) 324,963 345,075 345,075 345,075 - 345,075 |
|---|---|---|---|
The charitable company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 30 April 2021.
The members have not required the company to obtain an audit of its financial statements for the year ended 30 April 2021 in accordance with Section 476 of the Companies Act 2006.
The trustees acknowledge their responsibilities for
-
(a) ensuring that the charitable company keeps accounting records that comply with Sections 386 and 387 of the Companies Act 2006 and
-
(b) preparing financial statements which give a true and fair view of the state of affairs of the charitable company as at the end of each financial year and of its surplus or deficit for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the charitable company.
The financial statements were approved by the Board of Trustees and authorised for issue on 23 September 2021 and were signed on its behalf by:
M Russell (Chair) - Trustee
The notes form part of these financial statements
Page 15
CHARITYCOMMS
CASH FLOW STATEMENT
FOR THE YEAR ENDED 30 APRIL 2021
| Notes Cash flows from operating activities Cash generated from operations 18 Net cash provided by operating activities Cash flows from investing activities Purchase of tangible fixed assets Interest received Net cash used in investing activities Change in cash and cash equivalents in the reporting period Cash and cash equivalents at the beginning of the reporting period Cash and cash equivalents at the end of the reporting period |
2021 £ 44,829 44,829 (2,384) 538 (1,846) 42,983 493,425 536,408 |
2020 £ 27,284 27,284 (12,493) 1,907 (10,586) 16,698 476,727 493,425 |
|---|---|---|
The notes form part of these financial statements
Page 16
CHARITYCOMMS
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 APRIL 2021
1. STATUTORY INFORMATION
Charitycomms is a limited-by-guarantee company incorporated in England and Wales . In the event of the charity being wound up, the liability in respect of the guarantee is limited to £1 per member of the charity. The address of the registered office is given in the Trustees' Report on page 11 of these financial statements. The nature of the charity's operations and principal activities are the promotion of efficiency and effectiveness of charities, not for profit organisations and voluntary organisations, for the benefit of the public throughout the UK, by the provision of resources to optimise their communications.
2. ACCOUNTING POLICIES
Basis of preparing the financial statements
The charity constitutes a public benefit entity as defined by FRS 102. The financial statements have been prepared in accordance with Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland issued in October 2019, the Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland (FRS 102), the Charities Act 2011, the Companies Act 2006 and UK Generally Accepted Accounting Practice.
Going concern
At the time of approving the accounts, the trustees have a reasonable expectation that the charity has adequate resources to continue in operational existence for the foreseeable future Further details are included in the Trustees' Report. The trustees continue to adopt the going concern basis of accounting in preparing the accounts.
Income
All income is recognised in the Statement of Financial Activities once the charity has entitlement to the funds, it is probable that the income will be received and the amount can be measured reliably.
Donations
Donated facilities are included at the value to the charity where this can be quantified and a third party is bearing the cost. No amounts are included in the financial statements for services donated by volunteers.
For donations to be recognised the charity will have been notified of the amounts and the settlement date in writing. If there are conditions attached to the donation and this requires a level of performance before entitlement can be obtained, then the income is deferred until those conditions are fully met or the fulfilment of those conditions is within the control of the charity and it is probable they will be fulfilled.
Trading activities
Income from trading activities includes income earned from sponsorship of events. Income is received in exchange for supplying services in order to raise funds and is recognised when entitlement has occurred.
Grants including government grants
Income from grants are recognised at fair value when the charity has entitlement after any performance related conditions have been met, it is probable that the income will be received and the amount can be measured reliably. If entitlement is not met then these amounts are deferred.
Membership fee income
Membership income is recognised on a straight line basis over the period to which it relates.
Event income
Event income is recognised at the point that the event takes place.
Expenditure
Liabilities are recognised as expenditure as soon as there is a legal or constructive obligation committing the charity to that expenditure, it is probable that a transfer of economic benefits will be required in settlement and the amount of the obligation can be measured reliably. Expenditure is accounted for on an accruals basis and has been classified under headings that aggregate all cost related to the category. Where costs cannot be directly attributed to particular headings they have been allocated to activities on a basis consistent with the use of resources.
Fund-raising costs are those incurred in seeking voluntary contributions and do not include the costs of disseminating information in support of the charitable activities.
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CHARITYCOMMS
NOTES TO THE FINANCIAL STATEMENTS - continued FOR THE YEAR ENDED 30 APRIL 2021
2. ACCOUNTING POLICIES - continued
Governance costs
Included in governance costs are the costs associated with the governance arrangements of the charity. Costs include independent examination, legal advice for trustees and costs associated with constitutional and statutory requirements.
Allocation and apportionment of costs
Support and governance costs are recharged to charitable activities based on estimated usage, dependent on the type of expenditure.
Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Computer equipment - 25% on reducing balance Website - 25% on reducing balance
Tangible fixed assets are initially measured at cost and subsequently measured at cost less accumulated depreciation.
Taxation
The charity is exempt from corporation tax on its charitable activities.
Fund accounting
Unrestricted funds can be used in accordance with the charitable objectives at the discretion of the trustees.
Restricted funds can only be used for particular restricted purposes within the objects of the charity. Restrictions arise when specified by the donor or when funds are raised for particular restricted purposes.
Further explanation of the nature and purpose of each fund is included in the notes to the financial statements.
Pension costs and other post-retirement benefits
The charitable company operates a defined contribution pension scheme. Contributions payable to the charitable company's pension scheme are charged to the Statement of Financial Activities in the period to which they relate.
Debtors and creditors receivable/ payable within one year
Debtors and creditors with no stated interest rate and receivable or payable within one year are recorded at transaction price. Any losses arising from impairment are recognised in expenditure.
3. DONATIONS AND LEGACIES
| Donations | 2021 £ 9,063 |
2020 £ 21,709 |
|---|---|---|
£6,864 of donations relate to benefits in kind provided within the year by Pemberton Bernes toward the training and improvement of membership services, The remaining £2,200 of donations relate to individual donations made to the #NeverMoreNeeded campaign launched as a result of the COVID-19 crisis.
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CHARITYCOMMS
NOTES TO THE FINANCIAL STATEMENTS - continued FOR THE YEAR ENDED 30 APRIL 2021
4. OTHER TRADING ACTIVITIES
| Sponsorships 5. INVESTMENT INCOME Deposit account interest 6. INCOME FROM CHARITABLE ACTIVITIES Activity Events Events Grants Events Membership benefits & services Membership benefits & services Grants Membership benefits & services 7. OTHER INCOME Government grants |
2021 £ 20,016 2021 £ 538 2021 £ 91,964 20,000 451,636 20,000 583,600 2021 £ 17,963 |
|
|---|---|---|
Other income includes Government grant income relating to the Coronavirus Job retention Scheme amounting to £17,963 (2019: £nil). There are no unfulfilled conditions and other contingencies attached to the grants.
8. CHARITABLE ACTIVITIES COSTS
| Events Membership benefits & services NeverMoreNeeded |
Direct Costs £ 259,295 284,779 16,844 560,918 |
Support costs (see note 9) £ 35,347 42,575 - 77,922 |
Totals £ 294,642 327,354 16,844 638,840 |
|---|---|---|---|
9. SUPPORT COSTS
| Events Membership benefits & services |
Management £ 5,358 6,547 11,905 |
Finance £ 1,405 1,717 10,914 |
Information technology £ 8,929 10,914 19,843 |
Other £ 17,307 20,528 37,835 |
Governance costs £ 2,348 2,869 5,217 |
Totals £ 35,347 42,575 77,922 |
|---|---|---|---|---|---|---|
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CHARITYCOMMS
NOTES TO THE FINANCIAL STATEMENTS - continued FOR THE YEAR ENDED 30 APRIL 2021
10. NET INCOME/(EXPENDITURE)
Net income/(expenditure) is stated after charging/(crediting):
| 2021 | 2020 | |
|---|---|---|
| £ | £ | |
| Independent examiner's remuneration | 1,000 | 1,000 |
| Other non-examination services | 3,025 | - |
| Depreciation - owned assets | 5,624 | 6,704 |
| Deficit on disposal of fixed assets | 512 | - |
11. TRUSTEES' REMUNERATION AND BENEFITS
There were no trustees' remuneration or other benefits for the year ended 30 April 2021 nor for the year ended 30 April 2020.
Trustees' expenses
During the year, £1,249 (2019: £837) of expenses were reimbursed to three trustees for travel, training, home setup and staff welfare.
12. STAFF COSTS
| STAFF COSTS | ||
|---|---|---|
| 2021 | 2020 | |
| £ | £ | |
| Wages and salaries | 421,869 | 396,735 |
| Social security costs | 39,450 | 39,149 |
| Other pension costs | 24,670 | 18,589 |
| 485,989 | 454,473 | |
| The average monthly number of employees during the year was as follows: | ||
| 2021 | 2020 | |
| Staff | 11 | 12 |
| The number of employees whose employee benefits (excluding employer pension | costs) exceeded | £60,000 was: |
| 2021 | 2020 | |
| £60,001 - £70,000 | 1 | 1 |
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CHARITYCOMMS
NOTES TO THE FINANCIAL STATEMENTS - continued FOR THE YEAR ENDED 30 APRIL 2021
13. TANGIBLE FIXED ASSETS
| Computer equipment £ COST At 1 May 2020 14,392 Additions 2,384 Disposals (4,397) At 30 April 2021 12,379 DEPRECIATION At 1 May 2020 7,311 Charge for year 2,366 Eliminated on disposal (3,885) At 30 April 2021 5,792 NET BOOK VALUE At 30 April 2021 6,587 At 30 April 2020 7,081 14. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR Trade debtors Prepayments and accrued income 15. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR Trade creditors Social security and other taxes VAT Other creditors Accrued expenses Deferred income |
|
|---|---|
Deferred income refers to advance payments received by the charity for products or services that are to be delivered or performed in the future.
Membership income is invoiced annually and recognised in the period to which it relates. Deferred income in relation to membership fees total £245,141 (2020: £225,722).
Also included in deferred income are amounts of £3,120 (2020:£19,544) which relate to events that had not taken place before the year-end.
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CHARITYCOMMS
NOTES TO THE FINANCIAL STATEMENTS - continued FOR THE YEAR ENDED 30 APRIL 2021
16. MOVEMENT IN FUNDS
| At 1.5.20 £ Unrestricted funds General fund 345,075 Restricted funds NeverMoreNeeded - The Paul Hamlyn Trust - - TOTAL FUNDS 345,075 Net movement in funds, included in the above are as follows: Incoming resources £ Unrestricted funds General fund 588,980 Restricted funds NeverMoreNeeded 22,200 The Paul Hamlyn Trust 20,000 42,200 TOTAL FUNDS 631,180 Comparatives for movement in funds At 1.5.19 £ Unrestricted funds General fund 366,459 TOTAL FUNDS 366,459 Comparative net movement in funds, included in the above are as follows: Incoming resources £ Unrestricted funds General fund 738,268 TOTAL FUNDS 738,268 |
Net movement At in funds 30.4.21 £ £ (26,766) 318,309 5,356 5,356 13,750 13,750 19,106 19,106 (7,660) 337,415 Resources Movement expended in funds £ £ (615,746) (26,766) (16,844) 5,356 (6,250) 13,750 (23,094) 19,106 (638,840) (7,660) Net movement At in funds 30.4.20 £ £ (21,384) 345,075 (21,384) 345,075 Resources Movement expended in funds £ £ (759,652) (21,384) (759,652) (21,384) |
|---|---|
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CHARITYCOMMS
NOTES TO THE FINANCIAL STATEMENTS - continued FOR THE YEAR ENDED 30 APRIL 2021
17. RELATED PARTY DISCLOSURES
There were no related party transactions for the year ended 30 April 2021.
18. RECONCILIATION OF NET EXPENDITURE TO NET CASH FLOW FROM OPERATING ACTIVITIES
| Net expenditure for the reporting period (as per the Statement of Financial Activities) Adjustments for: Depreciation charges Loss on disposal of fixed assets Interest received Decrease in debtors Increase/(decrease) in creditors Net cash provided by operations |
2021 £ (7,660) 5,624 512 (538) 46,466 425 44,829 |
2020 £ (21,384) 6,704 - (1,907) 94,755 (50,884) 27,284 |
|---|---|---|
19.. ANALYSIS OF CHANGES IN NET FUNDS
| At 1.5.20 | Cash flow | At 30.4.21 | |
|---|---|---|---|
| £ | £ | £ | |
| Net cash | |||
| Cash at bank and in hand | 493,425 | 42,983 | 536,408 |
| 493,425 | 42,983 | 536,408 | |
| Total | 493,425 | 42,983 | 536,408 |
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