Company number: 7275694 Charity number England & Wales: 1137948 Charity number Scotland: SC041981 Charity number Ireland: 20105280 

## MOVEMBER EUROPE 

**REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 APRIL 2025** 

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**MOVEMBER EUROPE** 

## REFERENCE AND ADMINISTRATIVE INFORMATION 

## **CONTENTS** 

|**REFERENCE AND ADMINISTRATIVE INFORMATION**|**3**|
|---|---|
|**TRUSTEES’ ANNUAL REPORT**|**4**|
|**INDEPENDENT AUDITOR’S REPORT**|**30**|
|**CONSOLIDATED STATEMENT OF FINANCIAL ACTIVITIES**||
|(INCORPORATING AN INCOME AND EXPENDITURE ACCOUNT)|**35**|
|**BALANCE SHEET**|**36**|
|**CONSOLIDATED STATEMENT OF CASH FLOWS**|**37**|
|**NOTES TO THE FINANCIAL STATEMENTS**|**38**|



|**COMPANY NUMBER**|7275694|||
|---|---|---|---|
|**CHARITY NUMBER**|1137948 (England & Wales)|||
||SC041981 (Scotland)|||
||20105280 (Ireland)|||
|**REGISTERED OFFICE AND**|Gensurco House|||
|**OPERATIONAL ADDRESS**|52-54 Rosebery Avenue|||
||LONDON, EC1R 4RP|||
|**TRUSTEES**|Trustees, who are also directors under company law, who served|||
||during the year and up to the date of this report were as follows:|during the year and up to the date of this report were as follows:||
||Linnsey Caya - Chairperson|||
||Richard Deutsch|||
||Rob Moodie|||
||Deanna Lomas|||
||Damien Angus|||
||Rochelle Webb|||
||David Bryant (appointed 11 December 2024)|||
||Nathan Appo (appointed 9 April 2025)|||
||Matthew Nacard (appointed 9 April 2025)|||
||Cassandra Vujovich-Dunn (resigned 5 March 2025)|||
|**KEY MANAGEMENT**|Anne-Cécile Berthier (Country Director – UK & Europe)|||
|**PERSONNEL**|Sarah Ouellette (Country Manager – Ireland)|||
|**BANKERS**|JPMorgan Chase|Barclays Bank|Bank of Ireland|
||25 Bank Street|1 Churchill Place|6-7 Lr O’Connell Street|
||LONDON, E14 5JP|LONDON, E14 5HP|DUBLIN D01 X324|
||Lloyds Bank|Santander||
||25 Gresham Street|2 Triton Square||
||LONDON, EC2V 7HN|LONDON, NW1 3AN||
|**SOLICITORS**|Russell Cooke LLP|||
||2 Putney Hill|||
||LONDON, SW15 6AB|||
|**AUDITOR**|Sayer Vincent LLP|||
||Chartered Accountants and Statutory Auditor|||
||110 Golden Lane|||
||LONDON, EC1Y 0TG|||



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**MOVEMBER EUROPE** 

## STRATEGIC REPORT 

## **OBJECTIVES AND ACTIVITIES** 

The Trustees review the aims, objectives, and activities of the charity each year. This report outlines what the charity has achieved and the outcomes of its work in the reporting period. The Trustees report on the success of each key activity and the benefit the charity has brought to the groups it is established to support. The review also ensures that the charity’s activities remain aligned with its core charitable purposes. 

The Trustees have referred to the Charity Commission’s general guidance on public benefit when reviewing the charity’s aims and objectives and in planning future activities. In particular, the Trustees consider how each activity will contribute to the delivery of these aims. 

Movember Europe is part of the Movember Foundation, a global men’s health charity with a vision to change the face of men’s health and create a future where men and their communities live healthier, longer lives. 

Movember’s strategy is to confront, challenge, and change individual behaviours, health systems, and gender norms to address health inequalities for men. 

Movember Europe advances its organisational goals through the delivery of its new Impact Strategy, which guides strategic investment in research, programs, and advocacy across key men’s health issues — including mental health, suicide prevention, prostate cancer, and the social drivers of health and wellbeing. These efforts are grounded in a commitment to equity, prevention, and gender-responsive care that meets men where they are. 

In the prior year, the Trustees endorsed the phased implementation of Movember’s updated Impact Strategy. The year ending 30 April 2025 marked the first full year of delivery under this new framework, guiding program investment, advocacy, and evaluation efforts across five key strategic priorities: 

## **1. Lift the profile of men’s health** 

Movember continues to elevate men’s health as a public health and policy priority, challenging historical underinvestment and raising awareness of the far-reaching impacts of poor male health on families, communities, and economies. Through policy engagement, lived experience storytelling, and strategic partnerships, we aim to ensure men’s health is recognised, resourced, and integrated into broader health agendas. 

## **2. Strengthen men’s health literacy** 

Many men delay help-seeking or even struggle to recognise when something’s wrong due to limited health knowledge, social stigma, and entrenched masculine norms. Movember’s programs aim to equip men with the tools, knowledge, and confidence to take action earlier, seek timely support, and make informed decisions about their health across the life course. 

## **3. Promote gender responsive healthcare for men** 

Health systems often take a one-size-fitsall approach, overlooking the unique needs, preferences, and lived experiences of boys and men. This can contribute to lower engagement in care, delayed help-seeking, and poorer health outcomes. Movember is working to close this gap through investments in clinician education, patient-reported outcomes, and system-level reform. Our goal is to improve health outcomes for men by supporting a more gender-sensitive approach to healthcare – one that recognises and responds to the unique ways men think, feel, and behave when it comes to their health. 

## **4. Improve young men’s mental health** 

Adolescence and early adulthood are critical periods for identity formation, mental health, and help-seeking. Yet many young men at this life stage experience distress and turn to unhealthy coping behaviours such as gambling, alcohol use, or drug misuse. Movember is working to strengthen their mental fitness by embedding support in the spaces they already gather – from sports fields to online gaming platforms – while promoting more flexible and healthy representations of masculinity across digital and cultural environments. By helping young men build emotional resilience, form meaningful social connections, and develop the confidence to seek support early, we aim to reduce long-term risks and reliance on harmful coping strategies. 

## **5. Improve prostate cancer mortality and quality of life** 

Prostate cancer is the most commonly diagnosed cancer in UK men and a leading cause of cancerrelated death. Yet too many men experience poor outcomes – not just due to the disease itself, but because of inconsistent care pathways, debilitating treatment side effects, and a lack of psychosocial support. Movember is investing in research, real-world data registries, personalised care models, and sexual wellbeing initiatives designed to reduce treatment variation, improve survivorship, and enhance quality of life, particularly for those most at risk. 

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**MOVEMBER EUROPE** TRUSTEES’ ANNUAL REPORT 

## **PROGRAMMATIC ACHIEVEMENTS AND PERFORMANCE** 

Movember Europe’s programmatic performance in FY25 reflected strong alignment with our stated objectives for the year — namely, to expand the reach of global initiatives in the UK and Europe, deepen impact in priority areas such as mental health and cancer, and strengthen our role in advocacy and systems change. The charity’s primary activities and the communities it supports are described below. All activities focus on improving men’s health and are delivered in pursuit of Movember Europe’s charitable purposes and public benefit. Progress is assessed through a combination of reach and engagement metrics, program evaluations, and policy outcomes – with an increasing focus on longer-term impact and systemic change. 

Movember Europe is supported by year-round fundraising efforts, most notably through the global Movember campaign held each November. These activities are part of a peer-to-peer fundraising model in which supporters raise funds and share health messaging through their personal and professional networks. The UK campaign is further amplified by corporate partnerships, brand activations, and long-standing initiatives such as the Distinguished Gentleman’s Ride – a collaboration that continues to raise significant awareness and funds for men’s health initiatives globally. These partnerships allow us to drive change faster and at a greater scale than we could alone. 

Movember takes a globally coordinated approach to investing funds raised in the UK, ensuring alignment with our Impact Strategy. These decisions are made collaboratively across markets to ensure funding supports the most impactful opportunities — whether in program delivery, research, or advocacy. While Movember Europe does not manage programmatic investments independently, it plays a central role in bringing global initiatives to life across the UK, Ireland, and Europe — ensuring they reach and resonate with the communities we serve. 

Movember’s achievements in FY25 reflect strong momentum across mental health, masculinities, and cancer outcomes. However, challenges remain. These include the complexity of embedding men’s health priorities in under-resourced systems, the evolving digital environment shaping young men’s behaviours and beliefs, and persistent inequities in access to care across different regions and population groups. Movember continues to iterate its program design and impact framework in response to these realities, applying lessons learned from pilot projects, evaluations, and stakeholder feedback. 

The table below outlines key initiatives funded by Movember in the UK, followed by a summary of achievements and program performance. 

|**PROJECT**|**REGION**|**ACHIEVEMENTS**|
|---|---|---|
|||Global campaign embedding health|
|**MOVEMBER CAMPAIGN**|**GLOBAL**|literacy and behaviour change messaging,|
|||promoting five core health behaviours.|
|**TESTICULAR CANCER**<br>**AWARENESS MONTH**|**GLOBAL**|‘Know Thy Nuts’ campaign delivered 254M<br>reach (2x 2024). 84% of respondents confident<br>in self-checking; 76% intended to donate.|
|||Family Man, Conversations, True North, Nuts &|
|**DIGITAL RESOURCES**|**GLOBAL**|Bolts delivered engagement and impact across|
|||parenting, mental health, and cancer care.|
|||Flagship report exposing systemic drivers|
|**REAL FACE OF MEN’S**<br>**HEALTH REPORT**|**UK**|of poor male health; contributed to UK<br>Government commitment to first-ever|
|||National Men’s Health Strategy.|
|**YOUNG MEN’S HEALTH**<br>**IN A DIGITAL WORLD**<br>**UK**<br>**AUS**<br>**USA**<br>World-first study exploring how online masculinity<br>content shapes young men’s health and identity.<br>Informed new narrative change strategies.<br>10,517 reached in UK/Wales, 5,472 in Ireland<br>~~Bn~~|||
|**MOVEMBER’S AHEAD**<br>**OF THE GAME**|**UK**<br>**IRE**<br>**FRA**|and 450 in the Netherlands. 350 reached<br>via pilot in France as part of Paris Olympics<br>(Generation Paris). Contract finalised|
|||to commence delivery in Scotland.|
|**MOVEMBER’S LEVEL UP –**<br>**MENTAL HEALTH IN ESPORTS**<br>**PLATFORM (PILOT)**|**DK**<br>**GLOBAL**|Movember delivered a pilot as part of its<br>partnership with BLAST – with 25,000 in<br>attendance at the event in Copenhagen<br>over the competition period.|
|~~BS~~|~~BS~~|~~BS~~|
|~~BS~~|~~BS~~|~~BS~~|
|||Advanced work across clinical quality, sexual|
||**GLOBAL**|health, personalised care, research and|
|**PROSTATE CANCER PROGRAMS**|**UK,**<br>**IRE**|health equity, in partnership with Prostate<br>Cancer UK. Key initiatives included IRONMAN,|
||**EU**|TRANSFORM, IPCOR 2.0, health equity|
|||grants, and sexual health implementation.|
|**LEGACY MENTAL**<br>**HEALTH PROGRAMS**|**UK-WIDE**|8 programs funded via Scaling What Works|



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## MEN’S HEALTH PROMOTION 

**Movember’s Health Promotion strategy is designed to improve men’s health outcomes at scale and reduce premature mortality by influencing health behaviours, improving literacy, and reducing stigma. Through public-facing campaigns, digital tools, and targeted activations, Movember aims to engage men in meaningful ways – meeting them where they are and supporting them to take action.** 

## **THE MOVEMBER CAMPAIGN** 

In FY25, Movember’s global campaign once again mobilised supporters to grow a moustache, take on the ‘Move’ challenge, host an event, or ‘Mo their own way’ through personalised fundraising activities. These efforts not only raised vital funds but also create connection and spread important messages about the health risks men face – highlighting the small but powerful steps they can take to stay mentally and physically well. 

Health promotion was embedded throughout the supporter journey, drawing on behavioural science and insights from the _Movember is Good for You_ survey. This interim approach contributed to the development of a broader health literacy strategy and the 2024 Health Literacy Report. 

Content focused on five core behaviours, adapted from the _Movember Five_ framework: 

1. Stay connected – spend time with people who make you feel good 

2. Talk, more – be there for someone in need 

3. Know the numbers – understand your prostate cancer risk 

## **TESTICULAR CANCER AWARENESS MONTH (TCAM)** 

Testicular cancer remains the most commonly diagnosed cancer among young men, yet awareness and self-checking behaviours remain low. Movember’s 2025 Testicular Cancer Awareness Month (TCAM) campaign continued to drive home the importance of young men knowing their risk and what to do about it through our annual _Know Thy Nuts_ campaign – balancing impactful messaging with humour to reduce stigma. 

The campaign delivered an estimated reach of 254 million – double that achieved in 2024 – and generated high-quality website traffic. Visitors to Movember.com spent over twice as long on the site than the previous year, with bounce rates significantly reduced, indicating stronger engagement with testicular cancer content. 

Survey evaluation across Movember.com showed high campaign resonance, with 67% of respondents more aware of their risk, 72% feeling confident in knowing how to check their nuts and 77% more likely to see a doctor if they found something unusual, highlighting the campaign’s impact on awareness, knowledge and intent. 

4. Know thy nuts – check yourself regularly 

5. Move more – increase daily physical activity 

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**MOVEMBER EUROPE** TRUSTEES’ ANNUAL REPORT 

## **DIGITAL RESOURCES** 

**Movember Family Man** remains the world’s first online parenting program designed specifically with dads in mind. The free, evidence-based course helps fathers better manage child behaviour and strengthens their role as confident, proactive caregivers. Since launch, over 666,000 people have used the platform – nearly 60% of whom identify as fathers. More than 90% of users reported improved understanding of positive parenting, and 80% felt better equipped to manage behavioural challenges. The program continues to be promoted globally through campaign assets and email marketing. 

## familyman.movember.com 

**Movember Conversations** is an interactive digital tool that guides users through real-life scenarios such as relationship breakdown, job loss, or loneliness. Designed to enhance conversation skills and reduce stigma, the tool helps users build confidence to support others experiencing distress. As of March 2024, the platform had attracted more than 576,000 visitors and facilitated over 372,000 simulated conversations. User feedback remains consistently positive, with 90% finding the tool useful and 88% reporting new insights. Follow-up data shows that most users apply their new skills in real conversations within two weeks. 

## conversations.movember.com 

**Our ongoing partnership with Pringles** remains a key driver of our reach and impact. For the fifth consecutive year, Pringles supported Movember through a multichannel campaign that included limited-edition cans featuring a QR code in place of Mr. P’s iconic moustache. Scanning the code directed consumers to the Movember Conversations tool, encouraging open discussions about mental health. The initiative has generated over 360,000 visits to the website, significantly increasing awareness and engagement with the platform. Additional activations during the reporting period – including a pop-up “Scan and Scran” café in London and a co-branded van tour across key locations – helped extend the campaign’s visibility and reinforce the importance of everyday conversations about mental wellbeing. This collaboration demonstrates the power of purposeled partnerships to advance Movember’s mission through cultural reach and behavioural impact. 

**Movember’s True North** digital platform supports men with prostate cancer to navigate diagnosis, treatment, and survivorship. The evidence-based tool allows users to track symptoms, access tailored information, and connect with expertendorsed resources. After a successful pilot, the platform has been scaled internationally and is increasingly integrated into Movember’s clinical quality programs. Uptake continues to grow as Movember deepens investment in personalised, user-led health tools. 

Designed with men who’ve experienced testicular cancer, **Nuts & Bolts** offers accessible, expertreviewed content covering everything from diagnosis to recovery. It provides reassurance, reduces isolation, and connects users with others who’ve faced similar challenges. Available globally, the site remains a cornerstone of Movember’s testicular cancer support strategy – especially during April’s awareness month. 

## nutsandbolts.movember.com 

## **THE REAL FACE OF MEN’S HEALTH** 

In FY25, Movember launched its inaugural _Real Face of Men’s Health report_ in the United Kingdom, exposing the systemic, social, and structural factors driving poor health outcomes for men. The report drew national attention to stark health inequalities, including the fact that men in the UK die four years younger than women on average, and that almost two in five will die prematurely, before the age of 75. It highlighted how too many men are falling through the cracks of a healthcare system not designed to meet their unique needs, behaviours, or lived experiences. 

The report created a compelling case for action by combining data modelling, expert perspectives, and lived experience of poor men’s health. It became the foundation for widespread media coverage, public awareness, and political engagement – culminating in a historic milestone in November 2024: a commitment from the UK Government to introduce a dedicated national Men’s Health Strategy. The announcement was made at a Men’s Health Summit jointly hosted by Movember and the Department of Health and Social Care (DHSC) at Arsenal Football Stadium, where policymakers, sector leaders, and men impacted by prostate cancer, mental ill-health, and suicide shared their stories and experiences. 

The following morning, Movember representatives 

and families affected by poor health outcomes were invited to 10 Downing Street to meet with Prime Minister Sir Keir Starmer and Health Secretary Wes Streeting, reinforcing the government’s commitment to improving health outcomes for men. These pivotal moments highlight the power of lived experience and data-driven advocacy in elevating men’s health on the national agenda. 

Movember continues to work closely with government and sector partners to support the development of the Strategy, ensuring it delivers evidence-based, gender-responsive policies that prevent avoidable deaths and reduce years of life lost. We acknowledge the vital role of other organisations and individuals in this mission, including the Men’s Health Forum, Global Action on Men’s Health, Dr Paul Galdas, and Mark Brooks OBE, whose sustained advocacy has helped bring national attention to the need for a dedicated strategy. This collective effort marks a historic step forward in recognising and addressing men’s health as a national priority. 

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**MOVEMBER EUROPE** TRUSTEES’ ANNUAL REPORT 

## **YOUNG MEN’S HEALTH IN A DIGITAL WORLD** 

Released in April, _Young Men’s Health in a Digital World_ is the first large-scale quantitative study to explore how online ‘men and masculinity’ influencers are shaping the health, identity, behaviours, and relationships of young men aged 16–25. Drawing on insights and self-reported impacts from over 3,000 young men across the UK, Australia, and the United States, the report revealed that nearly two-thirds of young men are regularly engaging with this content — much of which blends self-improvement messaging with potentially harmful ideas around masculinity, gender, and relationships. 

While many participants described the content as motivating, entertaining, or hopeful, the study uncovered strong links between regular engagement and increased psychological distress, lower prioritisation of mental health, greater engagement in risky behaviours, stricter adherence to rigid masculine norms, and more limiting attitudes toward women. Young men who frequently watched this content were more likely to use performance-enhancing substances, associate emotional expression with weakness, and report frustration in dating. These findings highlight the urgent need to engage young men where they are — online — with broader, more flexible narratives of masculinity that support connection, emotional wellbeing, and positive identity development. 

At a time when young men are navigating complex questions about their identity and role in society – and are increasingly turning to influencers for guidance – Movember is committed to listening, learning, and co-designing solutions that amplify the positive potential of this content while addressing the harms. In the UK, our findings are being shared with mental health charities, educators, policymakers, media partners, and content creators to support system-wide interventions that reach young men earlier and more effectively. 

## **MOVEMBER'S AHEAD OF THE GAME (MAOTG): BUILDING MENTAL FITNESS THROUGH SPORT** 

MAOTG is a globally recognised early intervention and prevention program designed to improve mental health literacy, resilience, and helpseeking among young athletes. Delivered through sport settings, the programme reaches adolescents aged 12–18 via one-hour workshops, with additional sessions tailored for parents and coaches. MAOTG is one of the few evidencebased programs of its kind, with peer-reviewed data showing reductions in psychological distress and improved mental wellbeing outcomes. 

Since 2022, Rugby League Cares has served as Movember’s implementation partner for England and Wales. They have trained staff from professional sport foundations – including Leeds Rhinos Foundations, Everton in the Community, Fulham FC Foundation, and Sheffield Eagles Foundation – to deliver MAOTG through local clubs and schools. To date, the program has reached over 38,000 participants across England and Wales (including 10,517 in FY25). A five-year Sports Health Initiative partnership between Movember and RL Cares remains in place, with ambitious plans to expand reach, onboard new partners, and embed MAOTG into health promotion and social prescribing pathways. 

In Scotland, Movember partnered with Scottish Action for Mental Health (SAMH) to pilot MAOTG in 2023, delivering the programme to 1,294 young people through football foundations and sports hubs. The pilot, independently evaluated by Kantar, confirmed the program’s effectiveness and provided the basis for national expansion. In FY25, a multi-year funding agreement was established to scale delivery across Scotland including the Highlands, Islands and Central Belt – with 5,200 young people targeted in FY26. 

In Ireland, Movember is working with the Gaelic Athletic Association (GAA) and the Gaelic Players Association (GPA) to deliver MAOTG through a five-year partnership that began in late 2023. To date, over 10,000 players, parents and coaches have participated in the programme across all 32 counties. Phase 3 delivery is scheduled for September 2025, with a further 10,000 participants targeted. The partnership is supported by a major 

awareness activation at the All-Ireland Semi-Finals each July as well as year-round impact storytelling. 

All delivery partners in the UK and Ireland are participating in a region-wide pilot to evaluate the impact of Movember’s updated mental health resilience curriculum – a non-digital mental fitness product aimed at strengthening young people’s coping skills and confidence. This multi-country approach underscores Movember’s commitment to not only scale impact through sport but to embed mental fitness education into the systems and structures that shape young men’s lives. 

## **Paris Olympics Pilot (Generation Paris 2024)** 

In FY25, Movember piloted _Ahead of The Game_ in France as part of the Generation 2024 initiative aligned with the Paris Olympic Games. The pilot aimed to support adolescent athletes’ mental fitness through evidence-based workshops, while building local facilitation capacity and testing program resonance in a new cultural context. 

Nine French facilitators were trained in Paris, with 100% reporting satisfaction with the program and trainer quality. School-based delivery followed in November 2024, with strong outcomes reported post-session: 

- **97%** of athletes reported a stronger understanding of the importance of staying mentally fit. 

- **96%** said they better understood where to go for mental health support for others; 92% for themselves. 

- **84%** felt more confident recognising 

- signs of poor mental health in themselves; 89% in others. 

- **79%** reported feeling comfortable talking to friends about mental health, 78% to family, and 65% to a health professional. 

Immersion sessions with students, teachers, and facilitators further affirmed the program’s cultural resonance and practicality in the French school sport context. Insights from the Generation Paris pilot are now informing plans for broader delivery and adaptations of MAOTG in other non-Englishspeaking markets, as Movember seeks to embed mental fitness into global youth sport ecosystems. 

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**MOVEMBER EUROPE** TRUSTEES’ ANNUAL REPORT 

## **MOVEMBER LEVEL UP: MENTAL HEALTH IN ESPORTS** 

Movember became the official mental health partner of BLAST (competitive esports company focused on hosting esports tournaments and experiences), in an exciting initiative to support the mental health of esports players and communities. 

This partnership sees Movember working with the global esports entertainment company to develop awareness and support for mental health challenges, create psychologically safe spaces, deliver evidence-informed mental health workshops and undertake research to develop Mental Health Guidelines for the wider industry. 

The partnership sees Movember and BLAST committing to working together to promote good mental health and prevent ill-health amongst esports players and viewers/spectators alike, encouraging the community to take action and better support themselves and each other, with the partnership officially launched at the BLAST Premier World Final in Singapore. 

## **PROSTATE CANCER: CLINICAL QUALITY, PERSONALISED CARE AND HEALTH EQUITY** 

Movember continued to drive innovation in prostate cancer care throughout FY25, delivering measurable progress across sexual health, preventing disease progression, personalised cancer care, and health equity. Movember-funded global collaborations, research, and clinical quality registries are shaping better care, and improving quality of life and outcomes for men at every stage of the disease – from diagnosis to advanced prostate cancer. 

In the UK, Movember’s prostate cancer strategy is delivered in close partnership with Prostate Cancer UK (PCUK), who play a critical role in the co-development and delivery of high-impact programs. In 2024, Movember allocated £5.25 million into 6 prostate cancer programs where Movember and PCUK continue to collaborate across sexual health, early detection, active surveillance, disease progression and health equity-focused initiatives, combining resources and expertise to drive systemic change. Of this amount, £2.1m remains to be distributed to PCUK as of 30 April 2025. 

In clinical quality, the IRONMAN registry continued to expand, now including data from over 4,600 men with advanced prostate cancer across 15 countries, including 9 hospitals in the UK and 24 hospitals across Europe. This registry, as well as the TrueNTH Global Registry (TNGR) tracks clinical care, treatment pathways, and patient-reported outcomes to identify where improvements are needed. This year, Movember also supported the relaunch of the Irish Prostate Cancer Outcomes Registry (IPCOR 2.0), a major national initiative, in an innovative format that includes biospecimen samples, clinical data and patientreported information, with a goal of improving care delivery, patient outcomes, and equity for men with prostate cancer across Ireland over the next 3 years. 

In personalised care, the IRONMAN EMPRO trial completed participant recruitment across multiple countries, including the UK. The trial is testing whether real-time patient-reported outcome measures (PROMs) can trigger timely clinical intervention for men with advanced disease, personalising the care they receive. Complementing this, Movember awarded six grants totalling AUD $2.1 million across Australia, Canada, and the UK to improve the integration of PROMs into routine care, and launched a global _What Works Well_ webinar series to support knowledge-sharing and implementation. 

Progress also continued in _Preventing Disease Progression_ - a joint initiative with PCUK – with more than 30 research teams across nine countries now working to identify biological drivers of lethal prostate cancer. This work includes the integration of big data and AI tools to inform smarter, more targeted treatment approaches, with the data repository build currently in progress. In _Personalised Active Surveillance_ , we continued the development of a global multisite research trial with 29 research partners and coordinated from the UK. This riskadapted framework will enable clearer treatment pathways for men with lower risk prostate cancer and help prevent under- and over-treatment. 

In _early detection and screening_ , Movember invested £1.5 million in PCUK’s _TRANSFORM_ trial – the UK’s largest prostate cancer screening study in two decades – with the aim of detecting life-threatening cancers earlier and improving curative outcomes. 

In _health equity_ , 18 new grants totalling AUD $6.6 million were awarded across five countries to community and research teams – including five grants in the UK in partnership with PCUK. These investments aim to address disparities in prostate cancer care and outcomes for First Nations and Indigenous communities, Black and Caribbean men, LGBTQIA+ individuals, and those in rural or lowincome settings. In addition to this, Movember and PCUK partnered on a joint initiative that includes a £500,000 investment by Movember and a £204,420 investment by PCUK to improve outcomes for Black and Caribbean men in the UK – a group disproportionately impacted by prostate cancer. 

In _sexual health and wellbeing_ , Movember launched a global implementation plan and, in partnership with Prostate Cancer UK, began developing a UKspecific roadmap to embed clinical guidelines for sexual health into routine care pathways for men with prostate cancer. This work included a UKspecific convening in 2024 and the development of implementation projects spanning 2024 and 2025. Movember also brought together international experts — including UK representatives — to accelerate research and solutions for erectile dysfunction. Combined with our new partnership with the International Society for Sexual Medicine (ISSM), these efforts aim to educate and upskill healthcare providers, inform and empower patients and their partners, catalyse research, and improve sexual function outcomes for men with prostate cancer. 

These investments reflect Movember’s long-term commitment to transforming prostate cancer care — ensuring it more precise, equitable, consistent, and responsive to the needs of every man. 

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## **MOVEMBER EUROPE** TRUSTEES’ ANNUAL REPORT 

## **LEGACY PROGRAMS** 

Movember continues to advance impact through its portfolio of legacy mental health initiatives, which have provided valuable insights, innovative solutions, and long-lasting support for men and boys experiencing, or at risk of experiencing, poor mental health outcomes in the community or workplace. 

The **Social Innovators Challenge (SIC)** , launched in 2015, supported the development of 13 innovative programs across Australia, Canada, and the UK to strengthen social connections for men at risk of social isolation and loneliness. In FY25, legacy investment continued to support three UK-based organisations in their program implementation: 

- Scottish Action for Mental Health received continued support to expand T _he Changing Room_ across Scotland through partnerships with Scottish Professional Football League teams. The project brings together men in their middle years through a shared love of football. It is scheduled to conclude in July 2025. 

- Food Nation is continuing to implement _Men’s Pie Club_ , which uses food and cooking as a tool to create social support networks for men at risk of isolation and loneliness. This project will end in December 2025. 

- Boxing Futures continues to deliver Brothers Through Boxing (BTB), a two-step, peer-led programme that combines boxing-themed fitness with self-reflective activities focused on connection and wellbeing. Aimed at young men aged 16–25 who are not in education, employment, or training, the project has been extended to July 2026 to accommodate academic delivery schedules. 

The **Veterans and First Responders Mental Health Grant Programme (VFR)** , launched in 2020, provided targeted funding to evaluate projects addressing the mental health and wellbeing of veterans, first responders and their families – populations with a high- risk of poor mental health and suicide. Funded by Movember and The Distinguished Gentleman’s Ride, with additional investment from Gillette in the UK and Europe, the programme initially funded 15 projects globally, including five in the UK and Europe. Formal evaluations concluded in 2024. 

In FY25, Movember’s investment continued to support three projects engaged in knowledge translation to scale reach and impact: 

- The University of York is continuing work on _Behavioural Activation for Low Mood and Anxiety in Male NHS Frontline Workers (BALM)_ , an early mental health intervention using Behavioural Activation to support male NHS frontline workers. The team is currently exploring barriers and enablers to scaling the model beyond Movember support, which is scheduled to conclude in April 2026. 

- A police service organisation in Northern Ireland is delivering a mental wellbeing and trauma resilience programme to police officers, their families, and the communities they serve. The holistic programme comprises five interdependent projects aimed at embedding a culture of prevention and early intervention within the police force. Delivery will continue through to December 2025. 

- Diskussionsforum Depression e.V. is delivering _RUPERT_ , an online discussion forum tailored for German emergency paramedics. Now established as a central mental health information and support platform, RUPERT is showing strong uptake within the target population. Ongoing Movember funding supports knowledge translation efforts to expand the platform nationally, in collaboration with organisations such as the German Red Cross in Saxony. The project concludes in October 2025. 

## Movember’s **Digital Social Connections** 

**Challenge (DSCC)** was launched to explore digital or technology-based solutions that strengthen social connection and reduce isolation for men and boys — particularly in the wake of COVID-19 lockdowns, which intensified loneliness and mental health challenges. The programs reflect Movember’s broader commitment to culturally responsive, community-led innovation that meets men where they are and supports their mental wellbeing in everyday environments. 

In FY25, two projects continued implementation in their respective communities, with funding extended through early 2026: 

- _Gamers vs Depression_ , delivered by Play Aid CIC, leverages the popularity of online gaming to improve depression literacy and peer connection among adolescent males. Gaming teams serve as informal support groups, providing safe, peer-led spaces for young men to talk openly about life challenges. Each team includes a trained Mental Health First Aider, equipped to recognise signs of distress and provide support where needed. 

- _Cha in the City_ , delivered by Taraki, is designed to reduce social isolation, loneliness, and stigma around mental health among Punjabi men and boys in the UK. Through regular, facilitated discussion groups, the project creates culturally grounded spaces for open dialogue on topics participants may not feel comfortable discussing within family or traditional community structures. 

Developed in partnership with the global motorcycle community, the **Distinguished Gentleman’s Ride (DGR) Social Connections Challenge** aimed to strengthen mental wellbeing and social connection among male motorcyclists — a population often underserved by traditional mental health services. The program funded eight pilot projects across Australia, Canada, and the UK to explore how shared identity, purpose, and passion can foster meaningful connection and belonging. In the UK, Movember supported _Quay Riders_ – a mentorship-based initiative that paired riders from different generations at a shared garage space. Participants worked together to restore and customise motorcycles, building trust and connection through hands-on collaboration. The project provided a unique environment for support, with weekend rides offering additional opportunities for social interaction and communitybuilding. The project concluded in June 2024. 

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**MOVEMBER EUROPE** TRUSTEES’ ANNUAL REPORT 

**Scaling What Works** is a targeted grant funding programme designed to support the expansion and impact of promising mental health initiatives that improve outcomes for men and boys. In the UK, eight programmes received funding, with projects delivered across a range of settings and population groups. 

Three projects completed delivery during the financial year: 

- _Growing2gether_ ran a youth mentoring programme that paired young mentors facing disadvantage with children experiencing social or personal challenges, fostering resilience and leadership. 

_• Beyond Equality_ delivered Collective Resilience with Men in Sports and Community Settings, training local facilitators to run interactive workshops that helped men rethink gendered socialisation, build inclusive cultures, and encourage help-seeking. 

- _Rugby League Cares_ delivered Offload, a peerled mental fitness programme delivered by current and former rugby league players and professionals. The project reached men in the construction industry, helping them better understand and manage their mental health. 

Best Beginnings ceased operations in early 2025, ending Movember’s support for _They Call Me Dad_ – an early intervention programme for GBTQ+ men transitioning into parenthood. Four projects continue to receive support through 2025: 

- _Becoming A Man_ , delivered by the Mental Health Foundation, is a trauma-informed counselling and group mentoring programme for teenage boys, helping them overcome difficult circumstances and reach their potential. 

- _Achieving Active Lives_ by Scottish Action for Mental Health (SAMH) is an early intervention programme that promotes physical activity as a pathway to improved mental wellbeing and positive behavioural change. 

- _Sport in Mind_ is an intervention programme by Sport in Mind that uses sport and physical activity to engage socioeconomically disadvantaged men at high risk of mental ill-health or suicide. 

- _Good Vibrations_ , delivered by Age NI, supports men aged 50+ in communities and workplaces across Northern Ireland, promoting mental health and wellbeing. 

In FY25, Movember also funded the **Royal Highland and Agricultural Society of Scotland** and **Farmstrong Scotland** to develop a new initiative to improve the psychological and emotional wellbeing of men in rural agricultural communities. Adapted from the successful Farmstrong New Zealand model, the project involves designing, building, and piloting culturally relevant materials and resources, with a goal of achieving scale readiness. The programme will conclude in June 2026 following final evaluation and reporting. 

Together, these initiatives have played a foundational role in shaping Movember’s broader approach to scalable mental health impact. The learnings, models, and lived experiences emerging from these programmes continue to inform our investment strategy, ensuring that future work remains evidence-based, community-informed, and focused on the real-world needs of diverse men and boys. 

## **FINANCIAL REVIEW** 

Movember Europe delivered another strong result in the year ended 30 April 2025, increasing total income by £2.3m to a total of £27.3 million. This total was primarily driven by donation income from our Mo community – through just over 130,000 registered participants for our 2024 Movember campaign (this was down from 142,000 in 2023, but there was a significant increase in the average raised per fundraiser). 

Revenue generated from sources beyond the annual campaign remains a material component of the overall income. Our partnership with the Distinguished Gentleman’s Ride contributed £2.7 million, an increase from £2.5m in 2023, 

and we also saw a 7% increase in revenue from the fourth Distinguished Gentleman’s Drive event. Income from Corporate Partners was £2.4m (£2.2m in 2023/24), and we saw further revenue from our Innovations function totalling £333k (compared to £299k in 2023/24). 

The organisation’s programmatic activity continues to produce outstanding outcomes for men’s health. Movember Europe spent £16.5 million on programme expenditure during the year (£14.8 million in 2023/24) resulting in a net movement in funds of £6.3 million (£5.5 million in 2023/24), which will be used for programmatic activities in the future. 

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**MOVEMBER EUROPE** TRUSTEES’ ANNUAL REPORT 

## **PRINCIPAL RISKS AND UNCERTAINTIES** 

There are three artefacts used together in managing risk at Movember: 

- A risk appetite statement, developed by the Trustees, which sets out the Board’s appetite for the amount and type of risk Movember is willing to accept, retain or tolerate in pursuit of organisational mission and strategy. 

   - A risk register, used to record risks identified, and management’s analysis of the likelihood and consequences of those risks, along with the mitigations (or treatments) implemented and the residual likelihood and consequences of those risks. 

- A risk management plan, setting out the methodology and processes put in place by management to ensure risks are identified, assessed and managed consistently across Movember. This plan includes Movember’s risk matrix, which provides a set of consistent analyses and evaluation categories to assess the severity of each risk. Risk ratings to define severity are based on standardised likelihood and consequence scales which align with Movember’s risk appetite statement. 

The risk register is kept up to date by management and reviewed periodically by the Directors. A summary of some key financial risks has been included in the table below alongside a summary of the mitigation plans. 

|**Risk**|**Mitigation**|
|---|---|
|External events distract attention|Working with our donor community and our partners to|
|from fundraising campaigns.|maintain relevance  at  critical fundraising times.|
|Decline in fundraising revenues.|Focus on marketing and raising the profile of<br>Movember with donors and potential donors.|
||Continued focus on innovating and evolving|
|Competitive campaigns being launched|campaigns and active management of|
||intellectual property and brand protection.|
|Significant staff turnover|Continued focus on employee engagement,<br>career planning and holistic approach to|
||supporting employee health and wellbeing.|
||Continued vigilance and working with our|
|Data breaches/technology disruption|service providers to provide relevant technology<br>support. Having strict data policies in place for|
||the management and safeguarding of data.|
||Continued refinement of processes, internal|
|Fraud|controls and systems with the support of|
||our technology and services providers.|
|Workplace health and safety/safety incident<br>Training and handbooks for employees forming<br>part of safeguarding action plans.<br>~~ee~~||
|Interest rates/economic environment|Managing funds across term and risk and working<br>with advisers to assist in managing funds.|



## **RESERVES POLICY AND GOING CONCERN** 

The unrestricted funds balance for the year ending 30 April 2025 was £61.1 million. Of this balance, £54.0 million has been designated for spend on specific programmes, £7.6m is retained for general purposes, and the balance of -£0.5m represents the foreign currency translation reserve. As the majority of Movember Europe’s revenue is currently derived from one annual campaign, the Movember Europe Trustees have adopted a fiscally conservative approach to risk management; the Board approved Policy requires an accumulation of a general reserves of between 9- and 12-months’ coverage of costs. 

Movember Europe has a general reserves balance of £7.6m, which falls within the Board-approved policy and is equivalent to approximately ten months of planned expenditure. As a result, no further action is required prior to the review of reserves that will take place at the end of the next financial year. Designated (and restricted) funds have been allocated to the following programmes, and trustees currently expect most of this balance to be committed as set out below. 

|**Programme**|**Within**<br>**1 year**|**1 – 3**<br>**Years**|**3+**<br>**Years**|**Total**<br>**(million)**|
|---|---|---|---|---|
|Prostate & Testicular cancer<br>research, programs and advocacy|2.0|4.7|6.4|13.1|
|Men’s health & mental health<br>research, programs and advocacy|10.2|8.7|22.4|41.3|
||**12.2**|**13.4**|**28.8**|**54.4**|



Commitments arise from Board-approved resolutions to make payments to various men’s health programs in line with the timeframes outlined above and, where necessary, use estimates of future payment dates. Uncertainty surrounding the estimates used by management could result in outcomes that require an adjustment to future payment dates. All funds are restricted to programmatic use, however, uncommitted funds as at 30 April 2025 will be allocated to specific programs during the 2026 financial year. 

The Trustees are satisfied that the risks of the charity are being sufficiently well managed. 

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**MOVEMBER EUROPE** TRUSTEES’ ANNUAL REPORT 

## **FUNDRAISING POLICY** 

## **Fundraising Practices** 

Movember aims to ensure that all our fundraising activities are done in an open, honest and compliant manner wherever we operate. In the UK we are a member of the Chartered Institute of Fundraising and voluntarily subscribe to the Fundraising Regulator. This regulator has been responsible, since July 2016, for overseeing an independent and voluntary system of regulation of fundraising by charities. We set ourselves standards that aim to meet or exceed their Code of Fundraising Practice. 

## **Fundraising Performance** 

The 2024 Movember Campaign saw another successful year with funds raised to support men’s health continuing to grow, following the trend we’ve seen in the last 8 years, and exceeding the Board’s objectives for FY25. This performance is attributed to a mixture of carefully planned expenditure in media to raise awareness of Movember’s brand and campaign and attract new participants; efforts to retain and keep our supporters engaged across the year; and a focus on helping our Campaign participants raise vital funds for men’s health. 

In the last few years, we’ve made a specific effort in diversifying our fundraising activities beyond our flagship peer to peer campaign in order to secure a sustainable long-term source of revenue. We are offering places to our supporters in several endurance events (including well known half marathons and marathons across the UK and Europe) to give them the opportunity to fundraise across the year. We also worked in partnership with third parties (including the Distinguished Gentleman’s Ride) to attract new supporters or offer to our existing supporters other ways to support our work throughout the year. Our Partnership with the Distinguished Gentleman’s Ride continues to go from strength to strength. 

Volunteers continue to play a vital role in Movember Europe’s operations. In FY25, 375 individuals (FY24: 330) contributed their time and expertise to support fundraising events, community outreach, and the broader delivery of the organisation’s mission. Their support remains essential to achieving impact across the region. 

We have also received funding from the Postcode Care Trust and are reaching out to other potential trusts and foundations to support our work on men’s health. 

## **Supporters’ Data** 

Movember maintains a global GDPR compliant privacy policy and business practices that reflect our commitment to being respectful, fair and transparent with our Mo Community, employees, partners and authorities about how we collect, use and safeguard personal information. 

## **Working with Third Parties** 

Our Mo Community is key to Movember’s ongoing success, and is at the heart of everything we do, therefore we aim to offer a remarkable experience to every single person that gets in touch with us or gets involved with the campaign in any way. Most of our fundraising is carried out by our committed supporters, growing a moustache, running 60km as a Move challenge, hosting an event, or undertaking their own challenges and raising money whilst doing so from their friends, families and local businesses. Movember does not use professional fundraisers to carry out its fundraising activities. 

Movember has several arrangements in place with Commercial Participators, including our Corporate Partners. Where these arrangements exist, we ensure that contracts are in place that include a commitment from the Commercial Participator that they will comply with the Fundraising Code of Practice. We maintain a system of monitoring compliance with these requirements and ensure that any complaints from the public are fed back to us. We have a specific Commercial Participator agreement in place for the running of the Distinguished Gentleman’s Ride and Distinguished Gentleman’s Drive, whereby the Participator organises the events and collects donations on our behalf, in return for a fee. We also secure places in existing fundraising events (like the London Landmarks Half Marathon) or have agreements in place with Events companies to run sporting or endurance challenges on our behalf. These agreements involve a commitment to comply with the Fundraising Code of Practice and allow for monitoring and dissemination of any complaints received. 

## **Complaints** 

During the reporting period, we received nine informal complaints, all of which were satisfactorily addressed and resolved. There were no complaints referred from the Fundraising Regulator. We always work to resolve all complaints in a professional and timely manner. We review our Complaints Policy on an annual basis to ensure that we are adopting best practice. 

## **Protecting Vulnerable People** 

Our current fundraising model is primarily based on peer-to-peer donations, and our activities are designed to ensure that no one is put under pressure to donate to us. As we are broadening our fundraising strategy, we will continue to review all our safeguarding mechanisms and policies to ensure that we are adopting best practice to protect vulnerable people in all our activities. 


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**MOVEMBER EUROPE** TRUSTEES’ ANNUAL REPORT 

## **PLANS FOR THE FUTURE** 

Although we’ve made great strides in men’s health over the past two decades, the sad reality is that too many men continue to live in poor health or die young — from causes we know how to prevent. Our future plans are shaped by what we’ve learned — that driving real change requires meeting men where they are, investing in prevention, and tackling the social determinants of health. Past projects have highlighted the need for stronger engagement in digital spaces, especially among young men, and the importance of embedding lived experience in program design. These lessons have directly influenced our strategic priorities for FY26, from expanding our work in gaming and sport, to refining our health promotion campaigns and scaling programs with the greatest demonstrated impact. 

That’s why we launched the Movember Institute of Men’s Health in 2023, with a $100 million investment. The Institute brings together global experts, researchers, and men with lived experience to accelerate life-saving research, back worldclass programs, and build the evidence needed to influence policy, reform health systems, and deliver better care for men on the ground. 

In FY26, our work across the UK will continue to be guided by our global Impact Strategy and delivered through the Institute. We will convene experts, sectors, and communities to drive collective impact: supporting healthy behaviours in men, challenging inequitable systems, and reshaping harmful gender norms. 

This includes the launch of the _Young Men & Media Collective_ under our _Reimagining Masculinities_ initiative. Spearheaded by the UK, this global initiative aims to reshape digital culture and promote healthier, more inclusive definitions of manhood. Movember has two core objectives: 

- Identify what works to reach and engage young men with positive, expansive narratives of masculinity that benefit their health and relationships, by investing in a cohort of grantees and building a wider coalition of advocates for healthy masculinities online. 

- Elevate the voices and experiences of young men in digital spaces by contributing evidence to social media platform regulation networks, where they have historically been underrepresented – leading to more inclusive and informed policy asks. 

Our health promotion work will continue to evolve, with a sharper focus on emotional literacy, healthy relationships, and digital-first strategies. In 2025, we’ll launch a campaign to help young men have more open conversations in relationships, followed by a 2026 campaign focused on men in their middle years. These campaigns will be backed by research, including Citizens’ Science methodologies, and a reimagining of our existing tools like _Movember Conversations_ and _SpeakEasy_ to better address emotion regulation and relational wellbeing. 

Movember will also continue delivery of MAOTG across the UK and Ireland, with over 28,000 and 10,000 participants targeted respectively. In parallel, new sports health research will commence – including studies focused on suicide prevention in community sport and initiatives to promote psychological safety through coach training. In November, the UK will host the Global Alliance for Mental Health and Sport (GAMeS), an international conference designed to showcase innovative research and policy initiatives while fostering connections between researchers, sporting practitioners, and government partners worldwide. Opportunities to implement the _Mental Health Guidelines in Community Sport_ will also be explored. 

Work in esports and gaming will also continue, including the expansion of the LEVEL UP campaign through our ongoing BLAST partnership into games beyond CounterStrike. Novel interventions are currently in development for testing within esports and gaming environments. A new global study will launch to explore the “Goldilocks Zone” — aiming to better understand the relationship between gaming behaviours and mental health. Additional research led out of the UK will examine the intersection of gaming, mental health, and masculinities. 

In further research, we’ll continue advancing global discovery science and applied health research, with several initiatives co-funded from the UK. This includes the _Masculinities Index_ – a global longitudinal study on identity, masculinity, and wellbeing; and continuation of the global _Perception Gap_ research. New early-stage grants will be awarded to drive translational research with real-world health applications. Our investment in community-based programmes research will also continue, with a focus on high-risk and underserved groups. 

To support these efforts, Movember has set ambitious targets to grow both its core campaign and year-round income streams — ensuring we can continue funding innovative, highimpact projects across the UK and Europe. 

We’ll also focus on growing transformative partnerships that diversify income beyond our flagship fundraising campaign, enabling more sustained investment in research, programs, and advocacy that improve men’s lives. 

Together, these efforts reflect Movember’s enduring commitment to reducing preventable deaths and health inequalities – and creating a future where men, and the communities around them, live healthier, longer lives. 

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**MOVEMBER EUROPE** TRUSTEES’ ANNUAL REPORT 

## **STRUCTURE, GOVERNANCE AND MANAGEMENT** 

Movember Europe is a company limited by guarantee, incorporated on 07/06/2010 and registered as a charity on 10/09/2010. The company was established under a memorandum of association which established the objects and powers of the charitable company and is governed under its articles of association (“Articles”). The single member of Movember Europe is The Movember Group Pty Ltd as trustee for the Movember Foundation Trust (an Australian charitable organisation). 

The Articles provide that the business of Movember Europe is to be managed by the Board of Trustees (“Board”). During the 2024/25 year the Board was advised by the following sub-committees: 

- Finance, Risk and Audit Committee 

- People & Culture Committee 

- Programs Strategy & Investment Committee 

- Global Cancer Advisory Committee 

- Global Men’s Health Advisory Committee 

- Ad-hoc committees are appointed by the Board where necessary 

The Board and its committees are governed by the charters and policies set out in the Movember Governance Framework, including policies in relation to Independence and Conflict of Interests. The Board approve and maintain a Delegated Authority Policy, whereby the Board delegates the power to make a range of financial and non-financial commitments to the CEO and their senior leaders. 

All Trustees give their time voluntarily and receive no benefits from the charity. Any expenses reclaimed from the charity are set out in note 7 to the accounts. 

Six Board meetings were held in the 2024/25 financial year. The Finance, Risk and Audit Committee met four times, the People & Culture Committee met three times, the Programs Strategy & Investment Committee met five times, the Global Men’s Health Advisory Committee met three times, and the Global Cancer Advisory Committee met twice. The Board is accountable for Movember’s performance; Trustees consider every Mo Bro, Mo Sister, donor, partner and the men that Movember serves as key stakeholders to whom that accountability is owed. 

The Board’s primary functions include: 

- Providing reporting, transparency and accountability to Movember’s stakeholders 

- Setting Movember’s strategic direction, and monitoring and supporting management’s delivery of Movember’s strategic plan 

- Selecting, appointing and managing the performance of the CEO 

- Defining Movember’s risk appetite and overseeing Movember’s risk management practices 

- Monitoring Movember’s compliance with legal and regulatory requirements, including external financial reporting 

## **APPOINTMENT AND TRAINING OF TRUSTEES** 

New Trustees are appointed by the member of Movember Europe on recommendation from the Board. Selection and interviewing for new Trustees is undertaken by the People & Culture Committee. The primary consideration when selecting new Trustees is to ensure an appropriate balance of skills and experience. Training and induction of Trustees is tailored to the needs of specific incoming Trustees. 

## **RELATED PARTIES AND RELATIONSHIPS WITH OTHER ORGANISATIONS** 

The Movember Group Pty Ltd as trustee for the Movember Foundation Trust (Movember Europe’s parent undertaking and controlling entity), as well as being a registered charity in Australia, is also the parent undertaking and controlling entity of the Movember registered charity organisations in the US (Movember Foundation (US)) and Canada (Movember Canada). The board of Movember Europe has majority control over Movember Foundation e.V. and this entity is therefore treated as a controlled entity for consolidation purposes. Each of Movember’s registered charities (in Australia, UK, US, Canada, Germany and New Zealand) are all managed by staff and management based in the relevant country or nearby, but they share central services such as information technology, finance and legal services, which are largely based in the Movember head office in Melbourne, Australia. 

Various Trustees that sit on the Board of Movember Europe also sit on the boards of The Movember Group Pty Ltd, Movember Canada, Movember Foundation (US), Movember Foundation e.V. and Movember Foundation NZ. 

## **REMUNERATION POLICY FOR KEY MANAGEMENT PERSONNEL** 

Movember utilises the Korn Ferry Hay Group data review for all salaries including in the United Kingdom, and to provide ongoing market related information. Movember undertakes an annual review of the salary of all staff, including key management personnel, and this is benchmarked against an annualised refresh of market data provided by the Korn Ferry Hay Group. Employee salaries are now reviewed against ‘all Industry’ data as well as ‘Not for Profit’ industry data, and a London specific lens. This region-specific focus ensures that we are fair and competitive in the market we operate. We use the 40th Percentile, Median (mid-point), Top 25% and Top 10% as our key comparison points within the benchmark range to guide salary recommendations. As such, we are confident that the salaries we offer our employees are fair and competitive. 

## **POLICY FOR EMPLOYMENT OF DISABLED PERSONS** 

Movember’s Respect at Work Policy clearly states that we will abide by all laws in relation to the employment of disabled persons and the policy forbids any discrimination on the grounds of a disability. Any employee found to be discriminating in line with any of the areas named in the above policy, would be subject to disciplinary management, which depending on the seriousness may include termination of employment. We use recruitment methods that encourage applications from people with diverse backgrounds and abilities, ensuring all applicants are treated fairly. We also have detailed Return to Work Procedures that outline how we support employees who have become disabled while employed to return to work when it is safe for them to do so. 

Movember Europe has a trading subsidiary, Movember Europe Trading Limited. The trading subsidiary was formed in 2011. 

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**MOVEMBER EUROPE** TRUSTEES’ ANNUAL REPORT 

## **EMPLOYEE INFORMATION** 

All UK based staff have the opportunity to be part of a Pension Scheme. All staff are kept fully informed on the program and any pension changes announced by the government are communicated to staff, and are offered the opportunity for a one-on-one consultation with a financial advisor. 

We have developed an internal communications strategy and schedule to provide information to staff and seek their feedback. Initiatives to inform staff include updating the intranet with organisational news, information and policies, and providing updates on all areas of the organisation during regular communication from the leadership team, and department and allstaff town halls. There are also weekly work-inprogress and meetings in each office, and weekly or fortnightly team meetings. We hold an annual all-staff workshop day focused on strengthening communication, building relationships, and enhancing team-wide accountability. 

Staff are frequently encouraged to ask questions and provide feedback informally through their manager or HR team. Formal channels for 

staff consultation include an annual employee engagement survey and pulse surveys. These surveys cover all areas of the organisation, for example engagement, leadership and development. We report the results back to staff and they can discuss the results within their team meetings. Local and global committees have been established to respond and implement agreed actions. These include a UK EDI Committee and Culture Committee, and updates are provided to staff. Staff are also provided with the opportunity for an ‘ask me anything’ question and answer session with the leadership team during town halls and when the leadership visit different offices. 

Each year we recommend that staff review the organisation’s annual report, which provides information and relevant data regarding the company accounts and financial performance. 

All of this is underpinned by a global Human Resources team who are available for any member of the team to confide in on any matter, and access to a free employee assistance program available 24/7. 

## **STATEMENT OF RESPONSIBILITIES OF THE TRUSTEES** 

The Trustees (who are also directors of Movember Europe for the purposes of company law) are responsible for preparing the trustees’ annual report including the strategic report and the financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice). 

Company law requires the Trustees to prepare financial statements for each financial year which give a true and fair view of the state of affairs of the charitable company and group and of the incoming resources and application of resources, including the income and expenditure, of the charitable company or group for that period. In preparing these financial statements, the Trustees are required to: 

- Select suitable accounting policies and then apply them consistently. 

- Observe the methods and principles in the Charities SORP. 

- Make judgements and estimates that are reasonable and prudent. 

- State whether applicable UK Accounting Standards and statements of recommended practice have been followed, subject to any material departures disclosed and explained in the financial statements. 

- Prepare the financial statements on the going concern basis unless it is inappropriate to presume that the charity will continue in operation. 

The Trustees are responsible for keeping adequate accounting records that disclose with reasonable accuracy at any time the financial position of the charitable company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the charitable company and group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities. 

In so far as the Trustees are aware: 

- There is no relevant audit information of which the charitable company’s auditor is unaware. 

- The trustees have taken all steps that they ought to have taken to make themselves aware of any relevant audit information and to establish that the auditor is aware of that information. 

The Trustees are responsible for the maintenance and integrity of the corporate and financial information included on the charitable company’s website. Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. 

Members of the charity guarantee to contribute an amount not exceeding £1 to the assets of the charity in the event of winding up. The total number of such guarantees on 30 April 2025 was 9 (2024: 7). The trustees are members of the charity, but this entitles them only to voting rights. The trustees have no beneficial interest in the charity. 

## **AUDITOR** 

Sayer Vincent LLP was re-appointed as the charitable company’s auditor during the year and has expressed its willingness to continue in that capacity. 

The Trustees’ annual report which includes the strategic report has been approved by the Trustees on 11 September 2025 signed on their behalf by 

Linnsey Caya Chairperson 

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29 

## **OPINION** 

We have audited the financial statements of Movember Europe (the ‘parent charitable company’) and its subsidiaries (the ‘group’) for the year ended 30 April 2025 which comprise the consolidated statement of financial activities, the group and parent charitable company balance sheets, the consolidated statement of cash flows and the notes to the financial statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including FRS 102 _The Financial Reporting Standard applicable in the UK and Republic of Ireland_ (United Kingdom Generally Accepted Accounting Practice). 

In our opinion, the financial statements: 

- Give a true and fair view of the state of the group’s and of the parent charitable company’s affairs as at 30 April 2025 and of the group’s incoming resources and application of resources, including its income and expenditure, for the year then ended 

- Have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice 

- Have been prepared in accordance with the requirements of the Companies Act 2006 and the Charities Act 2011 

## **BASIS FOR OPINION** 

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the group financial statements section of our report. We are independent of the group and parent charitable company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 

## **CONCLUSIONS RELATING TO GOING CONCERN** 

In auditing the financial statements, we have concluded that the trustees’ use of the going concern basis of accounting in the preparation of the financial statements is appropriate. 

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on Movember Europe’s ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue. 

Our responsibilities and the responsibilities of the trustees with respect to going concern are described in the relevant sections of this report. 

## **OTHER INFORMATION** 

The other information comprises the information included in the trustees’ annual report, including the strategic report, other than the group financial statements and our auditor’s report thereon. The trustees are responsible for the other information contained within the annual report. Our opinion on the group financial statements does not cover the other information, and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the group financial statements or our knowledge obtained in the course of the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the group financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. 

We have nothing to report in this regard. 

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**MOVEMBER EUROPE** INDEPENDENT AUDITOR’S REPORT 

## **OPINIONS ON OTHER MATTERS PRESCRIBED BY THE COMPANIES ACT 2006** 

## **RESPONSIBILITIES OF TRUSTEES** 

As explained more fully in the statement of trustees’ responsibilities set out in the trustees’ annual report, the trustees (who are also the directors of the parent charitable company for the purposes of company law) are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the trustees determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. 

In our opinion, based on the work undertaken in the course of the audit: 

- The information given in the trustees’ annual report, including the strategic report, for the financial year for which the financial statements are prepared is consistent with the financial statements 

- The trustees’ annual report, including the strategic report, has been prepared in accordance with applicable legal requirements 

In preparing the financial statements, the trustees are responsible for assessing the group’s and the parent charitable company’s ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the trustees either intend to liquidate the group or the parent charitable company or to cease operations, or have no realistic alternative but to do so. 

## **MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY EXCEPTION** 

In the light of the knowledge and understanding of the group and the parent charitable company and their environment obtained in the course of the audit, we have not identified material misstatements in the trustees’ annual report, including the strategic report. 

## **AUDITOR’S RESPONSIBILITIES FOR THE AUDIT OF THE FINANCIAL STATEMENTS** 

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 and Charities Act 2011 requires us to report to you if, in our opinion: 

We have been appointed auditor under the Companies Act 2006 and section 151 of the Charities Act 2011 and report in accordance with those Acts. 

- Adequate accounting records have not been kept by the parent charitable company, or returns adequate for our audit have not been received from branches not visited by us; or 

- Our objectives are to obtain reasonable assurance 

- kept by the parent charitable company, or about whether the financial statements as a whole returns adequate for our audit have not been are free from material misstatement, whether due 

- received from branches not visited by us; or to fraud or error, and to issue an auditor’s report 

- • that includes our opinion. Reasonable assurance is The parent charitable company financial a high level of assurance, but is not a guarantee that 

- statements are not in agreement with the an audit conducted in accordance with ISAs (UK) 

- accounting records and returns; or will always detect a material misstatement when it 

- • Certain disclosures of trustees’ remuneration exists. Misstatements can arise from fraud or error specified by law are not made; or and are considered material if, individually or in 

- • We have not received all the information the aggregate, they could reasonably be expected and explanations we require for our audit to influence the economic decisions of users taken on the basis of these financial statements. 

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud are set out below. 

## **CAPABILITY OF THE AUDIT IN DETECTING IRREGULARITIES** 

In identifying and assessing risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, our procedures included the following: 

- We enquired of management and the finance, audit and risk committee, which included  obtaining and reviewing supporting documentation, concerning the group’s policies and procedures relating to: 

   - Identifying, evaluating, and complying with laws and regulations and whether they were aware of any instances of non-compliance; 

   - Detecting and responding to the risks of fraud and whether they have knowledge of any actual, suspected, or alleged fraud; 

   - The internal controls established to mitigate risks related to fraud or noncompliance with laws and regulations. 

- We inspected the minutes of meetings of those charged with governance. 

- We obtained an understanding of the legal and regulatory framework that the group operates in, focusing on those laws and regulations that had a material effect on the financial statements or that had a fundamental effect on the operations of the group from our professional and sector experience. 

- We communicated applicable laws and regulations throughout the audit team and remained alert to any indications of non-compliance throughout the audit. 

- We reviewed any reports made to regulators. 

- We reviewed the financial statement disclosures and tested these to supporting documentation to assess compliance with applicable laws and regulations. 

- We performed analytical procedures to identify any unusual or unexpected relationships that may indicate risks of material misstatement due to fraud. 

- In addressing the risk of fraud through management override of controls, we tested the appropriateness of journal entries and other adjustments, assessed whether the judgements made in making accounting estimates are indicative of a potential bias and tested significant transactions that are unusual or those outside the normal course of business. 

- Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading to a material misstatement in the financial statements or noncompliance with regulation. This risk increases the more that compliance with a law or regulation is removed from the events and transactions reflected in the financial statements, as we will be less likely to become aware of instances of non-compliance. The risk is also greater regarding irregularities occurring due to fraud rather than error, as fraud involves intentional concealment, forgery, collusion, omission or misrepresentation. 

A further description of our responsibilities is available on the Financial Reporting Council’s website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report. 

32 

33 

**MOVEMBER EUROPE** 

## CONSOLIDATED STATEMENT OF FINANCIAL ACTIVITIES 

(INCORPORATING AN INCOME AND EXPENDITURE ACCOUNT) 

## **USE OF OUR REPORT** 

This report is made solely to the charitable company’s members as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006 and section 144 of the Charities Act 2011 and regulations made under section 154 of that Act. Our audit work has been undertaken so that we might state to the charitable company’s members those matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the charitable company and the charitable company’s members as a body, for our audit work, for this report, or for the opinions we have formed. 

## **Joanna Pittman** 

(Senior statutory auditor) 16 September 2025 

for and on behalf of Sayer Vincent LLP, Statutory Auditor 110 Golden Lane, LONDON, EC1Y 0TG 

Sayer Vincent LLP is eligible to act as auditor in terms of section 1212 of the Companies Act 2006 

## **For the year ended 30 April 2025** 

|||||**2025**|||2024|
|---|---|---|---|---|---|---|---|
||Note|Unrestricted|Restricted||Unrestricted|Restricted||
|||||**Total**|||Total|
|**INCOME FROM:**||£|£|**£**|£|£|£|
|DONATIONS AND<br>LEGACIES|2|22,914,694|8,638|**22,923,332**|21,656,232|68,830|21,725,062|
|OTHER TRADING AND<br>CHARITABLE ACTIVITIES|3|2,409,175|87,813|**2,496,988**|2,185,557|58,105|2,243,662|
|INVESTMENT INCOME||2,000,219|-|**2,000,219**|1,187,830|-|1,187,830|
|**TOTAL INCOME**||27,324,088|96,451|**27,420,539**|25,029,619|126,935|25,156,554|
|||||||||
|**EXPENDITURE ON:**||||||||
|RAISING FUNDS|4|4,570,983|-|**4,570,983**|4,162,260|-|4,162,260|
|CHARITABLE ACTIVITIES||||||||
|PROGRAMME<br>EXPENDITURE|4|15,929,571|602,501|**16,532,072**|14,670,850|84,398|14,755,248|
|**TOTAL EXPENDITURE**||20,500,554|602,501|**21,103,055**|18,833,110|84,398|18,917,508|
|||||||||
|**NET INCOME**<br>**FOR THE YEAR**|6|6,823,534|(506,050)|**6,317,484**|6,196,509|42,537|6,239,046|
|TRANSFERS BETWEEN<br>FUNDS||(35,218)|35,218|**-**|-|-|-|
|**NET INCOME BEFORE**||||||||
|**OTHER RECOGNISED**||6,788,316|(470,832)|**6,317,484**|6,196,509|42,537|6,239,046|
|**GAINS AND LOSSES**||||||||
|(LOSSES) ON||||||||
|FOREIGN CURRENCY|6|(55,859)|-|**(55,859)**|(651,102)|-|(651,102)|
|TRANSLATION RESERVE||||||||
|OTHER GAINS/ (LOSSES)|6|48,234|-|**48,234**|(85,910)|-|(85,910)|
|**NET MOVEMENT IN**<br>**FUNDS**||6,780,691|(470,832)|**6,309,859**|5,459,497|42,537|5,502,034|
|||||||||
|**RECONCILIATION OF**||||||||
|**FUNDS:**||||||||
|TOTAL FUNDS BROUGHT<br>FORWARD||54,318,039|794,911|**55,112,950**|48,858,542|752,374|49,610,916|
|**TOTAL FUNDS**<br>**CARRIED FORWARD**||61,098,730|324,079|**61,422,809**|54,318,039|794,911|55,112,950|



All of the above results are derived from continuing activities. There were no other recognised gains or losses other than those stated above. Movements in funds are disclosed in Note 19 to the financial statements. 

34 

35 

**MOVEMBER EUROPE** FINANCIALS 

## BALANCE SHEET 

## CONSOLIDATED STATEMENT OF CASH FLOWS 

## COMPANY NO. 7275694 

## **As at 30 April 2025** 

||||**The Group**|**The Group**|**The Charity**|**The Charity**||
|---|---|---|---|---|---|---|---|
|||Note|**2025**|2024|**2025**|2024||
||||**£**|£|**£**|£||
||**NON-CURRENT ASSETS:**|||||||
||TANGIBLE ASSETS|11|**136,851**|163,892|**136,851**|163,892||
||INVESTMENTS/FINANCIAL|||||||
||INSTRUMENTS|12|**8,443,798**|-|**8,443,799**|1||
||||**8,580,649**|163,892|**8,580,650**|163,893||
||**CURRENT ASSETS:**|||||||
||DEBTORS AND OTHER RECEIVABLES|15|**2,676,165**|2,236,301|**4,087,375**|3,236,729||
||SHORT TERM DEPOSITS||**25,179,422**|23,296,310|**25,179,422**|23,296,310||
||CASH AT BANK AND IN HAND||**30,801,381**|36,308,988|**27,018,068**|32,882,437||
||||**58,656,968**|61,841,599|**56,284,865**|59,415,476||
||**LIABILITIES:**|||||||
||CREDITORS: AMOUNTS FALLING DUE|||||||
||WITHIN ONE YEAR|16|**(5,659,304)**|(6,717,061)|**(5,371,874)**|(6,629,039)||
||**NET CURRENT ASSETS**||**52,997,664**|55,124,538|**50,912,991**|52,786,437||
||**TOTAL ASSETS LESS CURRENT**<br>**LIABILITIES**||**61,578,313**|55,288,430|**59,493,641**|52,950,330||
||CREDITORS: AMOUNTS FALLING DUE|||||||
||AFTER ONE YEAR|17|**(155,504)**|(175,480)|**(155,504)**|(175,480)||
||**TOTAL NET ASSETS**||**61,422,809**|55,112,950|**59,338,137**|52,774,849||
||**FUNDS:**|19a||||||
||RESTRICTED INCOME FUNDS||**324,079**|794,911|**324,079**|751,123||
||UNRESTRICTED INCOME FUNDS:|||||||
||DESIGNATED FUNDS||**54,027,158**|47,190,608|**52,719,217**|45,769,886||
||GENERAL FUNDS||**7,561,928**|7,561,928|**6,717,574**|6,629,968||
||TRANSLATION OF FOREIGN<br>OPERATIONS||**(490,356)**|(434,497)|**(422,733)**|(376,128)||
||TOTAL UNRESTRICTED FUNDS||**61,098,730**|54,318,039|**59,014,058**|52,023,726||
||**TOTAL FUNDS**||**61,422,809**|55,112,950|**59,338,137**|52,774,849||



||**For the year ended 30 April 2025**||||||
|---|---|---|---|---|---|---|
|||||Note|**2025**|2024|
||**CASH FLOWS FROM OPERATING ACTIVITIES**||||**£**|£|
||NET INCOME FOR THE REPORTING PERIOD||||||
||(AS PER THE STATEMENT OF FINANCIAL ACTIVITIES)||||**6,317,484**|6,239,046|
||DEPRECIATION CHARGES||||**78,282**|56,980|
||INVESTMENT INCOME||||**(1,174,525)**|(1,187,830)|
||(INCREASE) / DECREASE IN DEBTORS||||**(439,864)**|656,152|
||(DECREASE) IN CREDITORS||||**(1,077,733)**|(1,965,586)|
||**NET CASH PROVIDED BY OPERATING ACTIVITIES**||||**3,703,644**|3,798,762|
||**CASH FLOWS FROM INVESTING ACTIVITIES:**||||||
||INVESTMENT INCOME||||**1,174,525**|1,187,830|
||PURCHASE OF FIXED ASSETS||||**(51,239)**|(184,525)|
||PURCHASE OF INVESTMENTS||||**(8,443,798)**|-|
||**NET CASH PROVIDED BY INVESTING ACTIVITIES**||||**(7,320,512)**|1,003,305|
||**CASH FLOWS FROM FINANCING ACTIVITIES:**||||||
||AMOUNTS (INVESTED) IN SHORT TERM DEPOSITS||||**(1,883,113)**|(3,396,586)|
||**NET CASH (USED IN) FINANCING ACTIVITIES**||||**(1,883,113)**|(3,396,586)|
||**CHANGE IN CASH AND CASH EQUIVALENTS IN THE YEAR**||||**(5,499,981)**|1,405,481|
||CASH AND CASH EQUIVALENTS AT THE BEGINNING OF THE YEAR||||**36,308,988**|35,640,502|
||CHANGE IN CASH AND CASH EQUIVALENTS DUE TO EXCHANGE RATE||||||
||MOVEMENTS||||**(7,626)**|(736,995)|
||**CASH AND CASH EQUIVALENTS AT THE END**|**OF THE YEAR**||a|**30,801,381**|36,308,988|
||**Analysis of cash and cash equivalents and of net debt**||||||
||At 1 May 2024 (£)||Cash fows (£)|Other non-cash||**At 30 April 2025**|
||||||changes (£)|**(£)**|
||CASH AT BANK AND IN HAND|36,308,988|(5,499,981)||(7,626)|**30,801,381**|
||**a TOTAL CASH AND CASH**<br>**EQUIVALENTS**|36,308,988|(5,499,981)||(7,626)|**30,801,381**|



The surplus of the Charity for the year ended 2025 was £6,609,892 (2024: Surplus - £6,180,190). Approved by the trustees on 11 September 2025 and signed on their behalf by 

Linnsey Caya Chairperson 

36 

37 

## **1 ACCOUNTING POLICIES** 

## **a) Statutory information** 

Movember Europe is a charitable company limited by guarantee and is incorporated in England and Wales. The registered office address is Gensurco House, 52-54 Rosebery Avenue, London, England, EC1R 4RP. 

Movember Europe is an incorporated charity registered with the Charity Commission for England and Wales, the Office of the Scottish Charity Regulator and the Charities Regulator Ireland. 

The registered office address and principal place of business is Gensurco House, 52 - 54 Rosebery Avenue, London, England, EC1R 4RP. 

## **b) Basis of preparation** 

The financial statements have been prepared in accordance with Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) - (Charities SORP FRS 102), The Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) and the Companies Act 2006. 

In applying the financial reporting framework, management or the trustees have made a number of subjective judgements, for example in respect of significant accounting estimates. Estimates and judgements are continually evaluated and are based on historical experience and other factors, including expectations of future events that are believed to be reasonable under the circumstances. The nature of the estimation means the actual outcomes could differ from those estimates. Any significant estimates and judgements affecting these financial statements are detailed within the relevant accounting policy below. 

The trustees do not consider that there are any sources of estimation uncertainty at the reporting date that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next reporting period. 

## **c) Public benefit entity** 

The charity meets the definition of a public benefit entity under FRS 102. 

## **d) Going concern** 

The Trustees consider that there are no material uncertainties about the charity’s ability to continue as a going concern. 

These financial statements consolidate the results of the charity and its wholly-owned subsidiaries Movember Europe Trading Limited and the controlled entity Movember Foundation e.V. on a line by line basis. Transactions and balances between the charity and its subsidiaries have been eliminated from the consolidated financial statements. Balances between the entities are disclosed in the notes of the charity’s financial statements. A separate statement of financial activities, or income and expenditure account, for the charity itself is not presented because the charity has taken advantage of the exemptions afforded by section 408 of the Companies Act 2006. As a summary of the result for the year is disclosed in the notes to the accounts. 

Assets and liabilities are initially recognised at historical cost or transaction value unless otherwise stated in the relevant accounting policy or note. 

39 

**MOVEMBER EUROPE** NOTES TO THE FINANCIAL STATEMENTS 

## **e) Income** 

Income is recognised when the charity has entitlement to the funds, any performance conditions attached to the income have been met, it is probable that the income will be received and that the amount can be measured reliably. 

## **f) Interest receivable** 

Interest on funds held on deposit is included when receivable and the amount can be measured reliably by the charity; this is normally upon notification of the interest paid or payable by the bank. 

## **g) Fund accounting** 

Unrestricted funds are donations and other incoming resources received or generated for the charitable purposes. 

Restricted funds are to be used for specific purposes as laid down by the donor. Expenditure which meets these criteria is charged to the fund. 

Designated funds are unrestricted funds earmarked by the trustees for particular purposes. 

## **h) Expenditure and irrecoverable VAT** 

Expenditure is recognised once there is a legal or constructive obligation to make a payment to a third party, it is probable that settlement will be required and the amount of the obligation can be measured reliably. Expenditure is classified under the following activity headings: 

- Costs of raising funds relate to the costs incurred by the charity in inducing third parties to make voluntary contributions to it, as well as the cost of any activities with a fundraising purpose. 

- Expenditure on charitable activities includes the costs of programme expenditure undertaken to further the purposes of the charity and their associated support costs. 

## **i) Grants payable** 

Grants payable are made to third parties in furtherance of the charity’s objects. Single or multi-year grants are accounted for when either the recipient has a reasonable expectation that they will receive a grant and the trustees have agreed to pay the grant without condition, or the recipient has a reasonable expectation that they will receive a grant and that any condition attaching to the grant is outside of the control of the charity. 

Provisions for grants are made when the intention to make a grant has been communicated to the recipient but there is uncertainty about either the timing of the grant or the amount of grant payable. 

## **j) Allocation of support costs** 

Resources expended are allocated to the particular activity where the cost relates directly to that activity. However, the cost of overall direction and administration of each activity, comprising the salary and overhead costs of the central function, is apportioned on the following basis which are an estimate, based on staff time, of the amount attributable to each activity. 

Support and governance costs are re-allocated to each of the activities on the following basis which is an estimate, based on staff time, of the amount attributable to each activity: 

- Cost of fundraising - 22% (2024: 22%) 

- Programme expenditure - 78% (2024: 78%) 

Governance costs are the costs associated with the governance arrangements of the charity. These costs are associated with constitutional and statutory requirements and include any costs associated with the strategic management of the charity’s activities. 

## **k) Operating leases** 

Rental charges are charged on a straight line basis over the term of the lease. 

net realisable value and value in use. Major components are treated as a separate asset where they have significantly different patterns of consumption of economic benefits and are depreciated separately over its useful life. 

Where fixed assets have been revalued, any excess between the revalued amount and the historic cost of the asset will be shown as a revaluation reserve in the balance sheet. 

Depreciation is provided at rates calculated to write down the cost of each asset to its estimated residual value over its expected useful life. The depreciation rates in use are as follows: 

- Fixtures and fittings 5 years 

- IT equipment 2.5 years 

- Leasehold Improvements  5 years 

## **m) Investments** 

Investments in subsidiaries are at cost. 

## **n) Debtors and other receivables** 

Trade and other debtors are recognised at the settlement amount due after any trade discount offered. Prepayments are valued at the amount prepaid net of any trade discounts due. 

## **o) Short term deposits** 

Short term deposits includes cash balances that are invested in accounts with a maturity date of between 3 and 12 months. The carrying amount of the term deposits includes accrued interest of £394,802, which is not receivable until maturity. 

## **p) Cash at bank and in hand** 

Cash at bank and cash in hand includes cash and short term highly liquid investments with a short maturity of three months or less from the date of acquisition or opening of the deposit or similar account. 

## **q) Creditors and provisions** 

Creditors and provisions are recognised where the charity has a present obligation resulting from a past event that will probably result in the transfer of funds to a third party and the amount due to settle the obligation can be measured or estimated reliably. Creditors and provisions are normally recognised at their settlement amount after allowing for any trade discounts due. 

## **l) Tangible fixed assets** 

Items of equipment are capitalised where the purchase price exceeds £1,000. Depreciation costs are allocated to activities on the basis of the use of the related assets in those activities. Assets are reviewed for impairment if circumstances indicate their carrying value may exceed their 

40 

41 

**MOVEMBER EUROPE** NOTES TO THE FINANCIAL STATEMENTS 

## **r) Financial instruments** 

## **t) Pensions** 

The charity only has financial assets and financial liabilities of a kind that qualify as basic financial instruments. Basic financial instruments are initially recognised at transaction value and subsequently measured at amortised cost using the effective interest method. 

The charity operated a defined contribution pension scheme. The assets of the scheme are held separately from those of the charity in an independently administered fund. The pension cost charge represents contribution payable and the charity has no other liability under the scheme. 

## **s) Foreign exchange** 

## **u) Comparative periods** 

Where necessary, comparative figures have been adjusted to conform to changes in presentation in the current period. 

Monetary assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the net incoming resources for the year. 

## **2 INCOME FROM DONATIONS AND LEGACIES** 

||||**2025**|||2024|
|---|---|---|---|---|---|---|
||Unrestricted|Restricted|**Total**|<br>Unrestricted|Restricted|Total|
||£|£|**£**|£|£|£|
|DONATIONS AND LEGACIES|21,133,008|8,638|**21,141,646**|20,499,827|68,830|20,568,657|
|GIFT AID CLAIMED ON DONATIONS|1,781,686|-|**1,781,686**|1,156,405|-|1,156,405|
||22,914,694|8,638|**22,923,332**|21,656,232|68,830|21,725,062|
|**3 INCOME FROM OTHER TRADING AND CHARITABLE ACTIVITIES**|||||||
||||**2025**|||2024|
||Unrestricted|Restricted|**Total**|Unrestricted|Restricted|Total|
||£|£|**£**|£|£|£|
|SALE OF GOODS|46,944|-|**46,944**|23,962|-|23,962|
|CAMPAIGN PARTNER|||||||
|CONTRIBUTIONS|2,306,076|87,813|**2,393,889**|2,133,368|58,105|2,191,473|
|OTHER|56,155|-|**56,155**|28,227|-|28,227|
||2,409,175|87,813|**2,496,988**|2,185,557|58,105|2,243,662|



## **4A ANALYSIS OF EXPENDITURE (CURRENT YEAR)** 

|**4A ANALYSIS OF EXPENDITURE (CURRENT YEAR)**||
|---|---|
|Charitable<br>activities||
|Raising<br>funds<br>£<br>Programme<br>expenditure<br>£<br>Governance<br>costs<br>£<br>Support<br>costs<br>£|<br> <br>**2025**<br>**Total**<br>**£**<br>2024<br>Total<br>£|
|STAFF COSTS (NOTE 7)<br>1,739,254<br>3,644,858<br>-<br>782,440|**6,166,552**<br>5,557,701|
|ADMINISTRATION<br>28,709<br>119,582<br>-<br>149,967|**298,258**<br>188,691|
|CAMPAIGN COSTS AND<br>EVENTS<br>626,549<br>643,922<br>-<br>3|**1,270,474**<br>1,411,657|
|CONTRACTORS FEES<br>158,537<br>1,158,952<br>-<br>106,140|**1,423,629**<br>846,824|
|ENTERTAINMENT<br>3,693<br>8,136<br>-<br>8,164|**19,993**<br>16,803|
|BANK CHARGES<br>279,789<br>37,848<br>-<br>3,294|**320,931**<br>313,955|
|INSURANCE<br>14,397<br>35,499<br>-<br>32,037|**81,933**<br>63,273|
|LEGAL AND PROFESSIONAL<br>44,893<br>75,100<br>95,100<br>32,987|**248,080**<br>213,547|
|IT<br>73,835<br>391,236<br>-<br>112,669|**577,740**<br>510,776|
|MARKETING<br>1,079,532<br>1,881,877<br>-<br>28,111|**2,989,520**<br>2,712,928|
|DEPRECIATION<br>17,523<br>14,303<br>-<br>46,456|**78,282**<br>56,980|
|TRAVEL<br>55,517<br>152,278<br>-<br>14,679|**222,474**<br>209,428|
|MEN'S HEALTH PARTNER<br>DISTRIBUTIONS & PROGRAMME<br>DELIVERY (NOTE 5)<br>-<br>6,838,974<br>-<br>-|**6,838,974**<br>6,376,114|
|WEBSITE DEVELOPMENT<br>AND MANAGEMENT<br>30,402<br>74,962<br>-<br>27,987|**133,351**<br>110,055|
|BUILDING AND UTILITIES<br>52,225<br>130,354<br>-<br>250,285|**432,864**<br>328,776|
|4,204,855<br>15,207,881<br>95,100<br>1,595,219|**21,103,055**<br>18,917,508|
|||
|SUPPORT COSTS<br>345,529<br>1,249,690<br>-<br>(1,595,219)|**-**<br>-|
|GOVERNANCE COSTS<br>20,599<br>74,501<br>(95,100)<br>-|**-**<br>-|
|**TOTAL EXPENDITURE 2025**<br>**4,570,983**<br>**16,532,072**<br>**-**<br>**-**|**21,103,055**|
|TOTAL EXPENDITURE 2024<br>4,162,260<br>14,755,248<br>-<br>-|18,917,508|



Of the total expenditure, £20,501,004 was unrestricted (2024: £18,833,110) and £602,501 was restricted (2024: 84,398). 

42 

43 

**MOVEMBER EUROPE** NOTES TO THE FINANCIAL STATEMENTS 

## **4B ANALYSIS OF EXPENDITURE (PRIOR YEAR)** 

|||Charitable||||
|---|---|---|---|---|---|
|||activities||||
||Raising|Programme|Governance|Support|**2024**|
||funds|expenditure|costs|costs|**Total**|
||£|£|£|£|**£**|
|STAFF COSTS (NOTE 7)|1,484,451|3,430,188|-|643,062|**5,557,701**|
|ADMINISTRATION|26,324|77,070|-|85,297|**188,691**|
|CAMPAIGN COSTS AND EVENTS|703,346|708,301|-|10|**1,411,657**|
|CONTRACTORS FEES|112,614|668,521|-|65,689|**846,824**|
|ENTERTAINMENT|3,128|4,491|-|9,184|**16,803**|
|BANK CHARGES|273,447|36,488|-|4,020|**313,955**|
|INSURANCE|11,707|33,207|-|18,359|**63,273**|
|LEGAL AND PROFESSIONAL|29,055|73,250|82,777|28,465|**213,547**|
|IT|102,089|263,699|-|144,988|**510,776**|
|MARKETING|1,002,861|1,667,011|-|43,056|**2,712,928**|
|DEPRECIATION|-|-|-|56,980|**56,980**|
|TRAVEL|58,239|131,160|-|20,029|**209,428**|
|MEN'S HEALTH PARTNER DISTRIBUTIONS &||||||
|PROGRAMME DELIVERY (NOTE 5)|-|6,376,114|-|-|**6,376,114**|
|WEBSITE DEVELOPMENT AND MANAGEMENT|25,061|62,440|-|22,554|**110,055**|
|BUILDING AND UTILITIES|20,706|127,077|-|180,993|**328,776**|
||3,853,028|13,659,017|82,777|1,322,686|**18,917,508**|
|||||||
|SUPPORT COSTS|291,019|1,031,667|-|(1,322,686)|**-**|
|GOVERNANCE COSTS|18,213|64,564|(82,777)|-|**-**|
|**TOTAL EXPENDITURE 2024**|**4,162,260**|**14,755,248**|**-**|**-**|**18,917,508**|



## **6 NET INCOME FOR THE YEAR** 

This is stated after charging / (crediting): 

|**6 NET INCOME FOR THE YEAR**<br>This is stated after charging / (crediting):|||
|---|---|---|
||**2025**|2024|
||**£**|£|
|DEPRECIATION|**78,282**|56,980|
|OPERATING LEASE RENTALS:|||
|PROPERTY|**197,312**|181,317|
|OTHER|**928**|803|
|OPERATING LEASE RENTALS RECEIVABLE:|||
|PROPERTY|**(15,463)**|-|
|AUDITOR'S REMUNERATION (EXCLUDING VAT):|||
|AUDIT|**25,300**|24,100|
|OTHER SERVICES|**2,595**|2,470|
|OTHER (LOSSES)|||
|REALISED AND UNREALISED GAINS OR (LOSSES)|**48,234**|(85,910)|
|FOREIGN CURRENCY TRANSLATION (LOSSES)|**(55,859)**|(651,102)|
|FOREIGN EXCHANGE (LOSSES)|**(7,625)**|(737,012)|



Of the total expenditure, £18,833,110 was unrestricted (2023: £14,608,628) and £84,398 was restricted (2023: £583,953). 

## **5 MEN’S HEALTH PARTNER DISTRIBUTIONS & PROGRAMME DELIVERY** 

||**2025**|2024|
|---|---|---|
||**£**|£|
|UK HEALTH PARTNERS|**2,554,012**|3,184,553|
|OTHER EUROPEAN HEALTH PARTNERS|**945,153**|1,573,057|
|MOVEMBER GLOBAL PROGRAMMES|**3,339,809**|1,618,504|
||**6,838,974**|6,376,114|



44 

45 

**MOVEMBER EUROPE** NOTES TO THE FINANCIAL STATEMENTS 

## **7 ANALYSIS OF STAFF COSTS, TRUSTEE REMUNERATION AND EXPENSES, AND THE COST OF KEY MANAGEMENT PERSONNEL** 

Staff costs were as follows: 

|**EXPENSES, AND THE COST OF KEY MANAGEMENT**<br>Staff costs were as follows:|**PERSONNEL**||
|---|---|---|
||**2025**|2024|
||**£**|£|
|SALARIES AND WAGES|**3,323,846**|1,991,187|
|REDUNDANCY AND TERMINATION COSTS|**8,731**|115,887|
|SOCIAL SECURITY COSTS|**340,633**|226,279|
|EMPLOYER’S CONTRIBUTION TO DEFINED CONTRIBUTION PENSION SCHEMES|**105,057**|62,207|
|RECHARGED STAFF COSTS FROM PARENT ENTITY|**2,274,891**|3,137,870|
|OTHER FORMS OF EMPLOYEE BENEFITS|**113,394**|24,271|
||**6,166,552**|5,557,701|



The total employee benefits (including pension contributions and employer’s national insurance) of the key management personnel employed by Movember Europe were £236,365 (2024: £215,702). 

Movember Foundation, together with local country affiliates (including Movember Europe), is a global operation with its head office based in Melbourne, Australia. In order to minimise costs in all countries in which the Foundation operates, Movember Foundation charges Movember Europe for its share of certain costs for central services. The services carried out centrally include website development, hosting and maintenance; campaign theme design and related materials; financial and accounting services; human resources services; and general management, including program implementation and beneficiary partner management services. The costs are charged on actual consumption or, where this cannot be identified, on an equitable basis that is fair to all regions. 

Trustees’ expenses represents the payment or reimbursement of travel and subsistence costs incurred by members relating to attendance at meetings of the trustees. There were nil such costs (2024: £nil). 

## **8 STAFF NUMBERS** 

The average number of employees (head count based on number of staff employed) during the year was 59 (2024: 59). 

The following number of employees received employee benefits (excluding employer pension costs and employer’s national insurance) during the year between: 

|year between:|||
|---|---|---|
||**2025 (No.)**|2024 (No.)|
|£60,000 - £69,999|**6**|2|
|£70,000 - £79,999|**2**|2|
|£80,000 - £89,999|**4**|1|
|£90,000 - £99,999|**2**|-|
|£100,000 - £109,999|**-**|1|
|£110,000 - £119,999|**1**|-|
|£120,000 - £129,999|**1**|-|



## **9 RELATED PARTY TRANSACTIONS** 

There are no donations from related parties which are outside the normal course of business and no restricted donations from related parties. 

Trustees of Movember Europe serve in a voluntary capacity and are not remunerated for their duties as a trustee. 

As a member of the global Movember Group, Movember Europe (the parent charity) incurs costs on behalf of, and is recharged costs by other members of the Movember Group. A summary of the amounts reallocated between other group entities and Movember Europe and the balance outstanding at the year end is shown below. 

|**Current Year**|Expenses|Expenses|Donation|Balance owed to/|
|---|---|---|---|---|
||reallocated to|reallocated from|to parent|(from) charity at|
||the charity|the charity|charity|the year end|
||£|£|£|£|
|MOVEMBER FOUNDATION|7,999,596|1,525,198|4,384|(656,292)|
|MOVEMBER FOUNDATION E.V<br>(MOVEMBER GERMANY)|413,654|45,408|-|37,299|
|MOVEMBER EUROPE TRADING LTD|98,231|207,110|1,894,146|1,908,426|
|MOVEMBER USA|52,541|52,448|-|(34,726)|
|MOVEMBER CANADA|77,009|159,995|-|4,480|
|MOVEMBER FOUNDATION NEW ZEALAND|-|-|-|(1,996)|
||||||
|**Prior Year**|Expenses|Expenses|Donation|Balance owed to/|
||reallocated to|reallocated from|to parent|(from) charity at|
||the charity|the charity|charity|the year end|
||£|£|£|£|
|MOVEMBER FOUNDATION|6,361,213|3,034,355|-|(861,622)|
|MOVEMBER FOUNDATION E.V<br>(MOVEMBER GERMANY)|380,075|60,698|-|38,859|
|MOVEMBER EUROPE TRADING LTD|308,866|404,550|1,678,086|1,646,331|
|MOVEMBER USA|67,531|20,546|-|(54)|
|MOVEMBER CANADA|68,579|78,632|-|-|
|MOVEMBER FOUNDATION NEW ZEALAND|16,405|1,821|-|(2,134)|



## **10 TAXATION** 

The charity is exempt from corporation tax as all its income is charitable and is applied for charitable purposes. The charity’s trading subsidiary Movember Europe Trading Limited distributes under gift aid available profits to the parent charity and so no tax is due. Movember Foundation e.V. is a registered association in Germany and is not subject to tax on any surplus generated during the year, but it does pay income tax on sponsorship revenue (as per Note 13). 

46 

47 

**MOVEMBER EUROPE** NOTES TO THE FINANCIAL STATEMENTS 

## **11 TANGIBLE FIXED ASSETS** 

|**The group and**|Leasehold improvements|Fixtures and fittings|IT equipment|**Total**|
|---|---|---|---|---|
|**the charity**|£|£|£|**£**|
|**COST**|||||
|AT THE START OF THE YEAR|532,112|63,547|320,501|**916,160**|
|ADDITIONS IN YEAR|5,040|1,866|44,334|**51,239**|
|DISPOSALS IN YEAR|(410,915)|(15,820)|(129,197)|**(555,931)**|
|(LOSS) ON FOREIGN|(1)|1|(8)|**(8)**|
|EXCHANGE|||||
|AT THE END OF THE YEAR|126,237|49,594|235,630|**411,461**|
|**DEPRECIATION**|||||
|AT THE START OF THE YEAR|431,630|63,471|257,167|**752,268**|
|CHARGE FOR THE YEAR|31,448|227|46,607|**78,282**|
|ELIMINATED ON DISPOSAL|(410,915)|(15,820)|(129,096)|**(555,831)**|
|(LOSS) ON FOREIGN|-|-|(109)|**(109)**|
|EXCHANGE|||||
|AT THE END OF THE YEAR|52,163|47,878|174,569|**274,610**|
|**NET BOOK VALUE**|||||
|**AT THE END OF THE YEAR**|74,074|1,716|61,061|**136,851**|
|AT THE START OF THE YEAR|100,482|76|63,334|163,892|



## **12 INVESTMENTS** 

At the reporting date, all investments are represented by bonds. These bonds are held at fixed interest rates (2.6% to 7.2%) and mature within 29 to 91 months, and are thus classified as non-current assets. The total value of bonds at year end was £7,387,009 (2024: £nil) 

||**The Group**||**The Charity**||
|---|---|---|---|---|
||**2025**|2024|**2025**|2024|
||**£**|£|**£**|£|
|AMORTISED COST AT THE START OF THE YEAR|**-**|**-**|**1**|1|
|ADDITIONS AT COST|**7,355,480**|**-**|**7,355,480**|-|
|DISPOSAL PROCEEDS|**-**|**-**|**-**|-|
|ACCRUED INTEREST|**31,529**|**-**|**31,529**|-|
|AMORTISED COST AT THE END OF THE YEAR|**7,387,009**|**-**|**7,387,010**|1|
|CASH HELD BY INVESTMENT|**1,056,789**|**-**|**1,056,789**|-|
|BROKER PENDING REINVESTMENT|||||
|AMORTISED COST AT THE END OF THE YEAR|**8,443,798**|**-**|**8,443,799**|1|



All of the above assets are used for charitable purposes. 

48 

49 

**MOVEMBER EUROPE** NOTES TO THE FINANCIAL STATEMENTS 

## **13A SUBSIDIARY UNDERTAKINGS** 

## **MOVEMBER EUROPE TRADING LIMITED** 

The charity owns the whole of the issued ordinary share capital of Movember Europe Trading Limited, a company registered in England. The company number is 7604578. The registered office address is Gensurco House, 52-54 Rosebery Avenue, London, England, EC1R 4RP. 

The subsidiary is used for non-primary purpose trading activities. All activities have been consolidated on a line by line basis in the statement of financial activities. Available profits are distributed under Gift Aid to the parent charity. 

A summary of the results of the subsidiary is shown below: 

|<br>parent charity.<br>A summary of the results of the subsidiary is shown below:|||
|---|---|---|
||**2025**|2024|
||**£**|£|
|TURNOVER|**2,140,811**|1,869,417|
|PROGRAMME EXPENSES|**(92,381)**|(62,597)|
|ADMINISTRATIVE EXPENSES|**(55,875)**|(61,228)|
|FUNDRAISING|**(97,608)**|(57,430)|
|**PROFIT ON ORDINARY ACTIVITIES BEFORE INTEREST AND TAXATION**|**1,894,947**|1,688,162|
|(LOSS) ON FOREIGN EXCHANGE|**(801)**|(10,076)|
|**PROFIT ON ORDINARY ACTIVITIES BEFORE TAXATION**|**1,894,146**|1,678,086|
|TAXATION ON PROFIT ON ORDINARY ACTIVITIES|**-**|-|
|GIFT AID TO PARENT|**(1,894,146)**|(1,678,086)|
|**PROFIT FOR THE FINANCIAL YEAR**|**-**|-|
||||
|THE AGGREGATE OF THE ASSETS, LIABILITIES AND RESERVES WAS:|||
|ASSETS|**1,934,755**|1,681,652|
|LIABILITIES|**(1,934,754)**|(1,681,651)|
|**SHARE CAPITAL**|**1**|1|



Amounts owed to/from the parent undertaking are shown in note 9. 

## **13A CONTROLLED ENTITY UNDERTAKINGS** 

## **MOVEMBER FOUNDATION E.V. - RESULTS OF OPERATIONS** 

The charitable company also controls Movember Foundation e.V. an association registered in Germany. The entity is used for carrying out the Movember campaign in Germany. All activities have been consolidated on a line by line basis in the statement of financial activities. A summary of the results of the entity is shown below, the figures are stated using the presentational currency of Euros. 

||**2025**|2024|
|---|---|---|
||**€**|€|
|TURNOVER|**827,053**|761,906|
|ADMINISTRATIVE EXPENSES|**(147,712)**|(158,651)|
|FUNDRAISING COSTS|**(226,825)**|(128,344)|
|MEN'S HEALTH PROGRAMMES|**(736,301)**|(491,318)|
|**(LOSS) / PROFIT ON ORDINARY**|**(283,785)**|(16,407)|
|**ACTIVITIES BEFORE INTEREST AND TAXATION**|||
|GAIN ON FOREIGN EXCHANGE|**1,098**|161|
|**(LOSS) / PROFIT ON ORDINARY ACTIVITIES BEFORE TAXATION**|**(282,687)**|(16,246)|
|TAXATION ON PROFIT ON ORDINARY ACTIVITIES|**(473)**|(17,795)|
|**(LOSS) / PROFIT FOR THE FINANCIAL YEAR**|**(283,160)**|(34,041)|
||||
|THE AGGREGATE OF THE ASSETS, LIABILITIES AND RESERVES WAS:|||
|ASSETS|**2,848,253**|2,845,320|
|LIABILITIES|**(397,127)**|(111,034)|
|**RESERVES**|**2,451,126**|2,734,286|



## **13B BRANCHES - MOVEMBER IRELAND - RESULTS OF OPERATIONS** 

Movember Europe was registered as a charity in Ireland (charity no. 20105280) on 22 March 2018. The activities are not carried out within a separate entity but are instead treated as a branch of the charity. The results of the Ireland operations for the year ended 30 April 2025 were as follows, stated using the presentational currency of Euros: 

||**2025**|2024|
|---|---|---|
||**€**|€|
|REVENUE|**3,074,867**|2,866,169|
|TOTAL COSTS|**(2,791,926)**|(2,166,679)|
|**NET INCOME BEFORE OTHER RECOGNISED GAINS AND LOSSES**|**282,941**|699,490|
|GAIN / (LOSS) ON FOREIGN EXCHANGE|**13,906**|(26,368)|
|**NET MOVEMENT IN FUNDS**|**296,848**|673,122|
||||
|THE AGGREGATE OF THE ASSETS, LIABILITIES AND RESERVES WAS:|||
|ASSETS|**9,802,671**|8,891,950|
|LIABILITIES|**(1,129,501)**|(515,628)|
|**RESERVES**|**8,673,170**|8,376,322|



50 

51 

**MOVEMBER EUROPE** NOTES TO THE FINANCIAL STATEMENTS 

## **14 PARENT CHARITY** 

The parent charity’s gross income and the results for the year are disclosed as follows: 

||**2025**|2024|
|---|---|---|
||**£**|£|
|GROSS INCOME|**26,482,863**|24,307,120|
|RESULT FOR THE YEAR|**6,609,892**|6,180,190|



## **15 DEBTORS AND OTHER RECEIVABLES** 

|||**The group**|**The**|**charity**|
|---|---|---|---|---|
||**2025**|<br>2024|**2025**|2024|
||**£**|£|**£**|£|
|TRADE DEBTORS|**491,730**|533,352|**-**|-|
|OTHER DEBTORS|**69,600**|76,911|**68,089**|75,770|
|GIFT AID RECEIVABLE FROM HMRC|**1,760,883**|1,126,250|**1,760,883**|1,126,250|
|AMOUNTS DUE FROM GROUP UNDERTAKINGS|**44,221**|-|**1,950,205**|1,685,190|
|PREPAYMENTS|**187,022**|237,709|**187,022**|237,709|
|ACCRUED INCOME|**122,709**|262,079|**121,176**|111,810|
||**2,676,165**|2,236,301|**4,087,375**|3,236,729|



## **16 CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR** 

|||**The group**|**The**|**charity**|
|---|---|---|---|---|
||**2025**|<br>2024|**2025**|2024|
||**£**|£|**£**|£|
|MEN'S HEALTH PARTNER GRANT|||||
|DISTRIBUTIONS PAYABLE|**3,039,648**|3,955,060|**3,039,648**|3,955,060|
|TRADE CREDITORS|**90,627**|152,375|**90,627**|152,375|
|TAXATION AND SOCIAL SECURITY|**517,507**|475,415|**309,588**|470,887|
|OTHER CREDITORS|**172,282**|176,467|**172,282**|176,467|
|AMOUNTS DUE TO GROUP ENTITIES|**674,838**|877,373|**686,438**|863,810|
|ACCRUALS|**1,164,402**|1,080,371|**1,073,291**|1,010,440|
||**5,659,304**|6,717,061|**5,371,874**|6,629,039|



## **17 CREDITORS: AMOUNTS FALLING DUE AFTER ONE YEAR** 

||||**The group**||**The charity**||
|---|---|---|---|---|---|---|
|||**2025**||2024|**2025**|2024|
|||**£**||£|**£**|£|
|LEASE|LIABILITIES|**88,232**||105,692|**88,232**|105,692|
|OTHER|LIABILITIES|**67,272**||69,788|**67,272**|69,788|
|||**155,504**||175,480|**155,504**|175,480|



## **18A ANALYSIS OF GROUP NET ASSETS BETWEEN FUNDS (CURRENT YEAR)** 

||General|Translation|Designated|Restricted|**Total**|
|---|---|---|---|---|---|
||unrestricted|of foreign|funds|funds|**funds**|
||£|operations|£|£|**£**|
|||£||||
|TANGIBLE FIXED ASSETS|136,851|-|-|-|**136,851**|
|NET CURRENT ASSETS|7,580,581|(490,356)|54,027,158|324,079|**61,441,462**|
|LONG TERM LIABILITIES|(155,504)||-|-|**(155,504)**|
|**NET ASSETS AT 30 APRIL 2025**|**7,561,928**|**(490,356)**|**54,027,158**|**324,079**|**61,422,809**|



## **18B ANALYSIS OF GROUP NET ASSETS BETWEEN FUNDS (PRIOR YEAR)** 

||General|Translation|Designated|Restricted|**Total**|
|---|---|---|---|---|---|
||unrestricted|of foreign|funds|funds|**funds**|
||£|operations|£|£|**£**|
|||£||||
|TANGIBLE FIXED ASSETS|163,892|-|-|-|**163,892**|
|NET CURRENT ASSETS|7,573,516|(434,497)|47,190,608|794,911|**55,124,538**|
|LONG TERM LIABILITIES|(175,480)|-|-|-|**(175,480)**|
|**NET ASSETS AT 30 APRIL 2024**|**7,561,928**|**(434,497)**|**47,190,608**|**794,911**|**55,112,950**|
|**19A MOVEMENTS IN**|**FUNDS (CURRENT YEAR)**|||||
||At 1 May|Income &|Expenditure||**At 30 April**|
||2024|gains|& losses|Transfers|**2025**|
||£|£|£|£|**£**|
|**RESTRICTED FUNDS:**||||||
|L’ORÉAL 2022|312,987|-|-|(312,987)|**-**|
|MR PORTER|276,484|93,032|(80,655)|35,218|**324,079**|
|FARMSTRONG SCOTLAND|-|3,419|(3,419)|-|**-**|
|L’ORÉAL 2023|161,652|-|-|(161,652)|**-**|
|PRAISE U|43,788|-|(43,788)|-|**-**|
|MENTAL HEALTH|-|-|(474,639)|474,639|**-**|
|**TOTAL RESTRICTED FUNDS**|794,911|96,451|(602,501)|35,218|**324,079**|
|**UNRESTRICTED FUNDS:**||||||
|DESIGNATED FUNDS:||||||
|MEN'S HEALTH PROGRAMME(S)|47,190,608|27,324,088|(20,452,320)|(35,218)|**54,027,158**|
|**TOTAL DESIGNATED FUNDS**|47,190,608|27,324,088|(20,452,320)|(35,218)|**54,027,158**|
|**GENERAL FUNDS**|7,561,928|-|-|-|**7,561,928**|
|**TRANSLATION OF FOREIGN**||||||
|**OPERATIONS**|(434,497)|-|(55,859)|-|**(490,356)**|
|**TOTAL UNRESTRICTED FUNDS**|54,318,039|27,324,088|(20,508,179)|(35,218)|**61,098,730**|
|**TOTAL FUNDS**|55,112,950|27,420,539|(21,110,680)|-|**61,422,809**|



The narrative to explain the purpose of each fund is given at the foot of the note below. 

52 

53 

**MOVEMBER EUROPE** NOTES TO THE FINANCIAL STATEMENTS 

## **19B MOVEMENTS IN FUNDS (PRIOR YEAR)** 

||At 1 May|Income &|Expenditure||**At 30 April**|
|---|---|---|---|---|---|
||2023|gains|& losses|Transfers|**2024**|
||£|£|£|£|**£**|
|**RESTRICTED FUNDS:**||||||
|L'ORÉAL 2022|312,987|-|-|-|**312,987**|
|MR PORTER|247,241|29,243|-|-|**276,484**|
|HARLEQUINS|19,581|-|(19,581)|-|**-**|
|FARMSTRONG SCOTLAND|5,913|53,904|(59,817)|-|**-**|
|ST HELENS COUNCIL|5,000|-|(5,000)|-|**-**|
|||||||
|L’ORÉAL 2023|161,652|-|-|-|**161,652**|
|PRAISE U|-|43,788|-|-|**43,788**|
|**TOTAL RESTRICTED FUNDS**|752,374|126,935|(84,398)|-|**794,911**|
|**UNRESTRICTED FUNDS:**||||||
|DESIGNATED FUNDS:||||||
|MEN'S HEALTH PROGRAMME(S)|41,110,634|25,029,619|(18,919,020)|(30,625)|**47,190,608**|
|**TOTAL DESIGNATED FUNDS**|41,110,634|25,029,619|(18,919,020)|(30,625)|**47,190,608**|
|**GENERAL FUNDS**|7,531,303|-|-|30,625|**7,561,928**|
|**TRANSLATION OF FOREIGN**||||||
|**OPERATIONS**|216,605|-|(651,102)|-|**(434,497)**|
|**TOTAL UNRESTRICTED FUNDS**|48,858,542|25,029,619|(19,570,122)|-|**54,318,039**|
|**TOTAL FUNDS**|49,610,916|25,156,554|(19,654,520)|-|**55,112,950**|



The funds received from L’Oréal during FY22 and FY23 were transferred into our restricted Mental Health fund during FY25, and spent on our portfolio of Mental Health programs. 

PRAISE U (PRostate cancer Awareness and Initiatives for Screening in the European Union) is a project in partnership with the European Association of Urology and a consortium of key prostate cancer groups across the EU. Movember is a funded partner on the Irish risk stratified prostate cancer screening pilot, which sits as one of the pilots within the project. 

The Mr Porter Health in Mind fund, powered by Movember, will go towards men’s Mental Health initiatives, in accordance with Movember’s mental health strategy. The fund will be used to support Movember’s Ahead of The Game program, a Movember project aimed at improving youth mental health through community organised sport by engaging with the whole community around the local sports club. 

## **PURPOSES OF DESIGNATED FUNDS** 

Men’s Health Programme. 

This represents funds which the trustees intend to fund all of Movember’s men’s health programmes. 

A range of funds (including from the Royal Highland and Agricultural Society and NFU Mutual) have been received for the Farmstrong Scotland program. Farmstrong is an early intervention wellbeing programme that takes the science of wellbeing to rural communities 

## **20 OPERATING LEASE COMMITMENTS PAYABLE AS A LESSEE** 

The group’s total future minimum lease payments under non-cancellable operating leases is as follows for each of the following periods: 

|||**Property**|||**Equipment**||
|---|---|---|---|---|---|---|
||**2025**||2024|**2025**||2024|
||**£**||£|**£**||£|
|LESS THAN ONE YEAR|**278,272**||281,567|**-**||-|
|ONE TO FIVE YEARS|**327,375**||609,798|**-**||-|
|OVER FIVE YEARS|**-**||-|**-**||-|
||**605,647**||891,365|**-**||-|



## **21 OPERATING LEASE COMMITMENTS RECEIVABLE AS A LESSOR** 

Amounts receivable by the group under non-cancellable operating leases are as follows for each of the following periods. 

|||**Property**||
|---|---|---|---|
||**2025**||2024|
||**£**||£|
|LESS THAN ONE YEAR|**56,394**||-|
|ONE TO FIVE YEARS|**70,493**||-|
|OVER FIVE YEARS|**-**||-|
||**126,887**||-|



## **CONTINGENT LIABILITY** 

## **23 PARENT COMPANY** 

During the current financial year, Movember Europe commenced a tax compliance review in Germany, relating to Movember Foundation e.V. As a result, Movember Europe has recorded a liability as at 30 April 2025 for estimated amounts owing to the relevant authority. As at 30 April 2025 Movember Europe is unable to reliably measure whether any interest or late lodgement costs are applicable to the amounts payable as this is dependent on further consultation with the authority which is expected to be finalised during the 2026 financial year. 

The sole member and ultimate parent undertaking and controlling party is the Movember Foundation Trust, an Australian charitable organisation. 

## **24 LEGAL STATUS OF THE CHARITY** 

The charity is a company limited by guarantee and has no share capital. The liability of each member in the event of winding up is limited to £1. 

As at 30 April 2025, Movember Europe is not aware of any other material liabilities or contingent liabilities relating to the tax compliance review. 

54 

55