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← The Ickle Pickle Partnership Ltd

2024-12-31-accounts

The Ickle Pickle Partnership Limited

Report and Accounts

Year to 31[st] December 2024

Registered Charity Number 1129763 Company Registration Number 06831065

The Ickle Pickle Partnership Limited Report and Financial Statements Year Ended 31 December 2024

Reference and administrative information

Charity Names: The Ickle Pickle Partnership Limited Charity Registration Number: 1129763 Company Registration Number: 06831065 Charity Working Name: Ickle Pickles

Registered Office: 128 City Road, London, England, EC1V 2NX Website address: www.icklepickles.org

www.icklepickles.org

Board of Trustees

The current Board of Trustees is:

Mr. Andrew Marsh (Chair) Mrs. Rachael Marsh Mr. Michael Black Dr Nigel Kennea Mr. Ben Harvey

Directors

Mr. Andrew Marsh (Chair) Mrs. Rachael Marsh Mr. Michael Black

Bankers

Natwest Bank 30 Tooting High Street Tooting London SW17 0RG

Independent Examiner

David Warren Cocke, Vellacott & Hill Chartered Accountants Unit 15 City Business Centre Lower Road London SE16 2XB

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The Ickle Pickle Partnership Limited Report and Financial Statements Year Ended 31 December 2024

Trustees’ Report Incorporating Directors’ Report

The trustees present their annual report and financial statements of the charity for the year ended 31 December 2024. This report has been prepared in accordance with the special provisions for small companies under Part 15 of the Companies Act 2006. The financial statements have been prepared in accordance with the accounting policies set out in note 1 to the accounts and comply with the charity’s trust deed and the Charities Act 2011.

Structure, Governance and Management

The Ickle Pickle Partnership is a Charitable Company, limited by guarantee on 26th February 2009 and registered as a charity on 29th May 2009 under registration number: 1129763

The following individuals are Directors of Ickle Pickle Partnership Limited:

The Directors of the company are responsible for the financial administration and governance of the company.

Review of 2024 Activities and Achievements

In 2024 we were able to build upon the growth of 2023 and realise fundraising revenues of £375k. This represented growth of 30% and is a result of the expansion with focus strategy we have been implementing since the start of 2023.

We now have 23 units signed up to (or in the process of approving) the Ickle Pickles Pledge and this number will continue to grow in 2025.

156 of our supporters took personal challenges, raising funds via sponsorship and we donated over £150k to Neonatal units by issuing restricted grants for the purchase of 133 items of intensive & special care equipment for the units we support.

49 of the 156 people who undertook a personal challenge, did so via Run for Charity, which aggregates places in events and challenges across the country. Working with Run for Charity is a lower-risk strategy as we only pay for places that are taken-up and don’t prepay for places that may not be used. The 49 supporters undertaking Run for Charity challenges raised over £10,000.

From a Marketing perspective, we developed our understanding of our supporting audiences and designed messaging to engage and convert them from followers to advocates. We upgraded our technology from Mailchimp to Mailer-Lite, a more functionality rich platform and consequently online audiences have expanded to over 16,000 people and we continue to get good coverage in online & traditional media.

Our content planning and production continues to develop creatively, reaching and engaging new audiences - for example the video we developed for World Prematurity Day on 17th November to promote awareness of premature birth achieved 17.6k views - our best performing piece of content to date.

We are working on a new website and planning a CRM roll-out to further grow and enhance our relationship with our audiences. Whilst the delivery of these initiatives will be in 2025, it is important to acknowledge the planning & strategic work from the team in 2024.

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The Ickle Pickle Partnership Limited Report and Financial Statements Year Ended 31 December 2024

We continued to organise large events, the London Incubator Ball at Plaisterer’s Hall raised over £75k and we have introduced the Incubator Push, a community event where supporters can push an Incubator a set distance with family & friends to acknowledge and celebrate the care their baby received. We organised 2 Incubator Pushes in London and Hampshire raising over £6.5k and they proved to be so popular that we expect to hold more of these events in 2025.

Grant & Trust Fund applications continues to be an area of growth for the charity, realising over £50k from 13 successful applications and we will continue to invest in the tools and expertise to extend this success in 2025.

Our team remains largely the same with a dedicated, core team focused on their individual roles and areas of expertise to help the wider team achieve our strategic and fundraising targets. We are indebted to their dedication and continued commitment and look forward to furthering our work in 2025.

Public Benefit

Our charitable activities primarily focus on raising money for Neonatal units that treat premature babies and are undertaken to further our charitable purposes for public benefit. The trustees have referred to the Charities Commission’s guidance on the need for charities to deliver a public benefit and have complied with the duty in section 17(2) of the Charities Act 2011.

Impact Statement

It is difficult to measure exactly how many babies’ lives are saved or impacted as a result of providing these pieces of equipment to NNUs and Neonatal transfer services – however we can say that the impact on every baby treated and their families is significant and tangible.

Each individual unit treats hundreds of babies each year, for instance Queen Alexandra in Portsmouth treats approximately 600 babies, while St. George’s Hospital in Tooting treats approximately 500.

Neonatal transport teams such as the London Neonatal Transfer Service (LNTS), Embrace in Yorkshire and the Southampton & Oxfordshire Neonatal Transfer team (SONeT) deliver an essential service, each taking responsibility for the transport of approximately 2,000 sick and premature babies across a network of over 50 neonatal units in London, Yorkshire & Humberside Hampshire & Oxfordshire.

The equipment we donate greatly contributes directly to the treatment of these babies and also enhances the environment that these babies and their families experience whilst in Neonatal care.

We continue to receive many messages from parents, nurses and clinicians expressing their positive views on the difference the equipment we purchase makes. A selection of these messages are shown below as they very effectively demonstrate the tangible impact of the charity’s work on the treatment of the smallest and sickest babies born in the UK.

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The Ickle Pickle Partnership Limited Report and Financial Statements Year Ended 31 December 2024

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The Ickle Pickle Partnership Limited Report and Financial Statements Year Ended 31 December 2024

Financial review

In the year ended 31 December 2024, the revenues of the charity were £375,290 (2023: £287,005) with expenses of £181,526 (2023: £162,297), providing a surplus of £193,764 (2023: £124,708) for the year available for donations. The expenses were largely incurred when organising fundraising events and in salaries and related employment costs.

Included within revenues, the following Companies / Trust funds donated amounts over £1k during 2024:

As a result of this fundraising across the country, the charity is delighted to have made donations totalling £152,115 during 2024 (2023: £ 122,387). The following donations were made during the year:

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The Ickle Pickle Partnership Limited Report and Financial Statements Year Ended 31 December 2024

The charity is registered with Just Giving & Enthuse, receiving an additional 16-23% on any donation for which:

Together with monies carried forward from 2023, the charity currently has £223,558 (2023: £181,909) of funds to be carried forward for 2025. Of these funds £169,449 (2023: £79,345) are restricted for donations to various neonatal units, leaving an unrestricted surplus of £54,109 (2023: £102,564) , which, in the opinion of the trustees, provides an acceptable level of reserves for the charity to continue working towards meeting its stated objects.

The charity is continuing to raise funds and looks forward to donating monies and equipment to many more Neonatal Units during 2025.

Reserves Policy

The charity has a policy of maintaining 3-6 months of funds in reserves to cover the day-to-day operating cost of the charity.

The procurement processes vary between NHS hospital trusts and it can often take several weeks or even months for the relevant finance and procurement teams to approve a purchasing request from the neonatal

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The Ickle Pickle Partnership Limited Report and Financial Statements Year Ended 31 December 2024

unit. The clinical teams are frequently asked to prove that the item they wish to purchase is best of breed and the most fitting for the job and this can cause delays to the overall purchase. Meanwhile the funds raised for that unit, either from donations or events, are held in the charity’s reserves until these approvals have been granted.

Trustee Recruitment & Training

The Board of Trustees seeks to recruit a diverse mix of business, medical and patient expertise. All the Trustees, upon election, meet with the Chair to discuss and agree specific requirements of the role .

Members of the Board of Trustees

Members of the Board of Trustees, including those who are directors for the purpose of company law, and trustees for the purpose of charity law, who served during the year and up to the date of this report, are set out on page 1.

Responsibilities of the Board of Trustees

Company Law requires the Board of Trustees to prepare financial statements for each financial year, which give a true and fair view of the state of the affairs of the charitable company as at the balance sheet date and of its income resources and application or resources, including income and expenditure, for the financial year. In preparing those financial statements, the Board of Trustees has followed best practice and:

Independent Examiners

The charity’s trustees consider that an audit is not required for this year and that an independent examination is needed. Accordingly Cocke, Vellacott & Hill Chartered Accountants represented by David Warren in his capacity as Independent Examiner have reviewed the following financial statements.

This Trustees report was approved by the Trustees on 21 July 2025 and is signed on the Board’s behalf by the Charity’s chairman.

Andrew Marsh Chair of the Board of Trustees The Ickle Pickle Partnership Limited

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The Ickle Pickle Partnership Limited Report and Financial Statements Year Ended 31 December 2024

Independent examiner’s report to the trustees of The Ickle Pickle Partnership Limited

I report to the charity trustees on my examination of the accounts of the Company for the year ended 31 December 2024. As the charity’s trustees of the Company (who are also the directors of the company for the purposes of company law), you are responsible for the preparation of the accounts in accordance with the requirements of the Companies Act 2006 (“the 2006 Act”).

Having satisfied myself that the accounts of the Company are not required to be audited for this year under Part 16 of the 2006 Act and are eligible for independent examination, I report in respect of my examination of your charity’s accounts as carried out under section 145 of the Charities Act 2011 (“the 2011 Act”).

In carrying out my examination, I have followed the Directions given by the Charity Commission (under section 145(5)(b) of the 2011 Act.

I have completed my examination. I confirm that no material matters have come to my attention (other than that disclosed below) which gives me cause to believe that:

I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the accounts to be reached.

David Warren BA FCA Cocke, Vellacott & Hill Chartered Accountants Unit 15 City Business Centre Lower Road London SE16 2XB

21 July 2025

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The Ickle Pickle Partnership Limited Report and financial statements Year ended 31 December 2024

Statement of Financial Activities (including Income & Expenditure Accounts) for the year ended 31 December 2024.

The statement of financial activities includes all gains and losses in the year. All incoming resources and resources expended derive from continuing operations.

The statement of the financial activities also complies with the requirements for an income and expenditure account under the Companies Act 2006.

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The Ickle Pickle Partnership Limited Balance Sheet as at 31 December 2024

The members have not required the company to obtain an audit of its accounts for the year in question in accordance with section 476 Companies Act 2006. The directors acknowledge their responsibility for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of accounts.

The company was entitled to exemption from audit under section 477 of the Companies Act 2006 and has taken advantage of the provisions available to small companies.

Approved by the Board of Trustees on 21 July 2025 and signed on its behalf by:

Andrew Marsh

Chair of the Board of Trustees The Ickle Pickle Partnership Limited

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The Ickle Pickle Partnership Limited Report and financial statements Notes to the financial statements for the year ended 31 December 2024

1. Accounting policies

The principal accounting policies are summarised below. The accounting policies have been applied consistently throughout the year.

(a) Basis of accounting

These financial statements have been prepared in accordance with the Statement of Recommended Practice: Accounting and Reporting by Charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) issued in October 2019 and the Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland (FRS 102) and the Charities Act 2011 and UK Generally Accepted Practice as it applies from 1 January 2019.

The Ickle Pickle Partnership is a limited company registered in England and meets the definition of a public benefit entity under FRS 102. The functional and presentational currency is sterling.

(b) Going Concern

At the time of approving the financial statements the trustees have a reasonable expectation that the charity has adequate resources to continue in operational existence for the foreseeable future. Thus, the trustees continue to adopt the going concern basis of accounting in preparing the financial statements.

(c) Fund accounting

Unrestricted funds are available for use at the discretion of the trustees in furtherance of the general objectives of the charity. Restricted funds are subjected to restrictions on their expenditure imposed by the donor or through the terms of an appeal.

(d) Incoming resources

All incoming resources are included in the statement of financial activities when the charity is entitled to the income and the amount can be quantified with reasonable accuracy. The following specific policies are applied to particular categories of income:

(e) Resources expended

Expenditure is recognised on an accruals basis as a liability is incurred. Expenditure includes any VAT which cannot be fully recovered, and is reported as part of the expenditure to which it relates:

All costs are allocated between the expenditure categories of the Statement of Financial Activities on a basis designed to reflect the use of the resource. Costs relating to a particular activity are allocated directly, others are apportioned out on an appropriate basis.

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The Ickle Pickle Partnership Limited Report and financial statements Notes to the financial statements for the year ended 31 December 2024

1. Accounting policies (cont.)

(f) Pensions

The charity operates a defined contribution pension scheme for all qualifying employees. The contributions are recognised as an expense in the statement of financial activities when they fall due.

(g) Stocks

Stocks are recognised at the lower of cost and net realisable value.

2. Activities for generating funds

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The Ickle Pickle Partnership Limited Report and financial statements Notes to the financial statements for the year ended 31 December 2024

3. Costs of charitable activities

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The Ickle Pickle Partnership Limited Report and financial statements Notes to the financial statements for the year ended 31 December 2024

4. Reconciliation of movement in funds

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The Ickle Pickle Partnership Limited Report and financial statements Notes to the financial statements for the year ended 31 December 2024

4. Reconciliation of movement in funds (continued)

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The Ickle Pickle Partnership Limited Report and financial statements Notes to the financial statements for the year ended 31 December 2024

5. Support Costs

Staff Costs
Independent Examiners’ Fee
Printing, postage and stationery
Storage
Website and phone
Travel & Subsistence
Insurance
Staff Ent
Other		 2024
£
50,638
480
1,171
2,517
2,438
2,757
966
866
1,107
_
62,940
_		 2023
£
39,140
480
603
3,180
1,432
2,190
683
516
555
_
48,779
__

6. Employees

Staff costs are apportioned between costs of charitable activities and support costs based on time spent on activities.

Staff costs consist of:
Wages and salaries
Social security costs
Other pension costs		 2024
£
114,403
3,539
2,937
_
120,879
_		 2023
£
98,432
801
2,578
_
101,811
__

No employees received emoluments of more than £60,000. The average number of employees during the year was 6 (2023:5).

7. Related party transactions

During the year Rachael Marsh, a Trustee and Director of the Charity, received remuneration totalling £49,980 (2023: £45,830) and employer pension contributions totalling £1,499 (2023: £1,375) to perform the role of Operations Manager of the Charity. These payments have been approved and are provided for in the governing document of the charity.

In addition, one trustee, Rachael Marsh received expenses to the value of £1,251 (2023 £1,211). These expenses were incurred in relation to the organisation of fundraising events or in the day-to-day operations and governance of the charity. All expenses payments are reviewed and approved before being reimbursed.

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The Ickle Pickle Partnership Limited Report and financial statements Notes to the financial statements for the year ended 31 December 2024

8. Taxation

The charity is considered to pass the tests set out in Paragraph 1 Schedule 6 of the Finance Act 2010 and therefore it meets the definition of a charity for UK corporation tax purposes. Accordingly, the charity is potentially exempt from taxation in respect of income or capital gains received within categories covered by Chapter 3 Part 11 of the Corporation Tax Act 2010 or Section 256 of the Taxation of the Chargeable Gains Act 1992 to the extent that these are applied to its charitable objects.

9. Creditors: amounts falling due within one year

Trade Creditors
Deferred Income
Accruals
Other Creditors		 2024
£
4,567
10,920
480
119
_
16,086
_		 2023
£
-
-
480
72
_
552
__

Deferred income of £10,920 (2023: £nil) relates to amounts received in advance for ticket sales for the 2025 London Incubator Ball. As the event will be held in 2025, the associated income will be recognised in the Statement of Financial Activities in that financial year.

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