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2021-03-31-accounts

REFERENCE AND ADMINSTRATION DETAILS ...1-2
THE TRUSTEES ANNUAL REPORT. 3-13
OBIECTIVES
MISSION..
VALUES..
ACHIEVEMENTS
AND PERFORMANCE
PLANS FOR THE FUTURE AND RESPONSE TO THE COVID PANDEMIC. .....8
FINANCIAL
REVIEW.
...10
RISK MANAGEMENT.
STRUCTURE, GOVERNANCE
AND MANAGEMENT. ......
STATEMENT OF BOARD OF TRUSTEES' RESPONSIBITIES........ .....12
DISCLOSURE OF INFORMATION TO AUDITORS. 12
AUDITORS' REPORT.. ...14-17
STATEMENT OF FINANCIAL
ACTIVITIES.
..18
BALANCE SHEET. .,19
CASH FLOW STATEMENT ..20
NOTES TO THE FINANCIAL
STATEMENTS..
..21-32
Trustees'
Annual
Trustees'
Annual
Report for the year Report for the year ended 31"M arch 2021
REFERENCE AND ADMINISTRATION DETAILS
Charity name: A New Direction
London
Limited
Registered charity number: 1126216
Registered company number: 06627531
Principal address and registered
Office: 50 Worship Street
London
EC2A 2EA
Bankers: The Co-operative Bank
City Office
80 Cornhill
London
EC3V 3NI
Solicitors: Qrrick
107Cheapside
London
EC2V 6DN
Auditors: Moore Kingston Smith LLP
Orbital House
20 Eastern Road
Romford
Essex RM1 3'

LISTOF TRUSTEES, COMPAN Y SECRETA Y SECRETA RY AND EXECUTIVE TEAM RY AND EXECUTIVE TEAM
The following
are the trustees
who served in the year and up to the date of this report:
~TT
N
Dot~ca ~it~
Professor Maggie Atkinson Chair 20'"May 2015
Matthew
Dolton
Treasurer 3' December 2014
Neil Harris 3» December 2014
(resigned
1» December 2020)
Keeley Williams 23~ September 2014
Ann Ewing 20'" October 2015
Eylan Ezekiel 14'" December 2017
Charlotte
Louise Hillenbrand
14'"December 2017
Nick Goss 14'"January 2020
Asma Hussain 30'"September 2020
Guy Mansfield 28'" June 2021
Shamik Chakraborty 28'" June 2021
Executive Team
Steve Moffitt Chief Executive 8
Company Secretary
Rebecca Branch Programme Director
Holly Donagh Partnerships Director (resigned 29" May 2020)
Eamonn
Flynn
Business E Operations Director
Oliver Benjamin Director of Employment and Skills

Year Year
ended ended
31 March 31March
2021 2020
Unrestricted Restricted Total Total
Notes
Income from:
Donations and similar income 171
Charitable activities:
Employment and Skills 1,090,168 1,090,168 800,190
Increasing Creative
Potential
33,289 63,211 96,500 384,315
Strategic Development 1,684654 1684654 1687540
33,289 2,838,033 2,871,322 2,872,045
Investment Income 437 437 545
Other Incoming
Resources
1,570
Total 33726 2,838,033 2,871,759 2,874,331
Expenditure on:
Raising
Funds
44,521 400 44,921 41,257
Charitable activities:
Employment and Skills 1,028,756 1,028,756 808,587
Increasing Creative
Potential
31,547 85,937 117,484 271,424
Strategic Development 1 665728 1,665,728 1,771,413
31,547 2,780,421 2,811.968 2,851,424
Total 76,068 2,780,821 2,856,889 2,892,681
Net Income/
Expenditure
before transfers (42,342) 57,212 14,870 (18,350)
Transfer between
funds
10,288 (10,288)
Net Movement
in funds
(32,054) 46,924 14,870 (18,350)
Total Funds at 1st April 2020 550,297 602,982 1,153,279 1,171,629
Total Funds at 31st March 2021 518,243 649,906 1,168,149 1,153,279

31 March 2021 31March 2020
Notes E
Fixed Assets
Tangible assets
Intangible
assets
126,702
96,900
80,133
Current Assets
Debtors
Cash at bank
and in hand 524,621
1,113,621
328,947
1,156,367
1,638,242 1,485,314
Creditors
due within one
year
Creditors 10 588,942 381,824
Net Current Assets 1,049,300 1,103,490
Total Assets less current liabilities 1,272,902 1,183,623
Creditors due more than one year 11 (104,753) (30,344)
Net Assets 1,168,149 1,153279
Reserves
Unrestricted
Designated
funds
funds
12
12
429,554
88,689
417,087
133,210
Restricted
funds
13 649,906 602,982
Total Funds 1,168149 1.153,219
2021 2021 2020 2020
K E E
Cash flows from operating activities: 200,845 96,269
Net cash provided
by operating
activiTies
Cash flows from investing activities:
Interest 437 545
Purchase
of tangible
fixed assets (114,828) (41,433)
Purchase of intangible
fixed assets
~i129,200
(243,591) (40,888)
Change
in cash
(42,746) 55,381
Cash balance at the beginning
of the year
1,156,367 1,100,986
Cash and cash equivalents at-end of the year 1,113,021 1,156,367
Reconciliation
of net
movement in funds to net cash inflow from operating activiTies
2021 2020
1
Net movement
in
funds in the year 14,870 (18,350)
Depreciation 100,559 45,719
Interest (437) (545)
(Increase)/decrease in debtors (195,674) 117,746
Increase /(decrease) in creditors 281,527 (48,301)
Net Cash flow from operating
activity
200,845 96,269
2
Analysis of cash and cash equivalents
Bank and deposits on less than 3 months' notice 1,113,187 1,155,933
Cash in hand 434 434
1,113,621 1,156,367

Incoming
Resource
s
This is stated after charging the following:
2021 2020
E E
Depreciation 100,599 45,719
Auditor's
remuneration
Audit fee 10,000 10,000
Other services 2,412 2,802
Rental —operating lease 143,604 143,365
Staff Costs Staff Costs 2021 2020
E K
Wages and salaries 1,025,585 1,035,777
National Insurance costs 100,514 84,696
Pension contributions 54,811 55,954
1,18D,810 1,176,426

Increasing
Employment
and Skills
Creative
Potential
Strategic
Development
Total
2021
Total
2020
Unrestdcted E E E E
AND Consultancy 4,200 4200
Arts Award Training 18,745
East Education
Framework
(5,000) (5,000)
Paul Hamlyn
Tate 34,089 34,089 211,192
Waltham
Forest Fashion
Strategy 32,400
33289 33,289 263,237
Restdcted
Arts Council England National Portfolio Bridge 1,529,936 1,529,936 1,506,545
Arts Council Catalyst Fund 28,400
Arts Council England Bridge Expansion 93,195 93,195 93,195
Arts Council England Tate Year 3 Evaluation 41,250 41,250 27,000
Barclays 100,000 100,000
Bauer Academy 6,750
Bridge Peer Network (2,500) (2,500) 27,500
Clothworkers 6,250 6,250
Create lobs 12,250 12250 58,627
Derwent
Fund
5,000
DWP Waltham
Forest
25,256 53,600
Greater London Authority 470,651 470,651
HMRC Furlough 19,697 4,150 20,273 44,120
Jack Patchy Foundation 8,316
lohn Coates Charitable Trust 4,000
London Borough of Brent 15,000 15,000 85,000
London Legacy Development Corp. 140,245 140,245 120,552
Mayor for London 197,625 197,625 186,000
New Museums
School
17,976 17,976 44,542
Screenskills 18,968 18,968
Skipton
Building Society
2,811 2,811
South London Investment Corddor 90,000 90,000
The Co-operative
Foundation
35,000 35,000 34,450
The Mercers Trust 25,928
Trust for London 18,500
Wales Millennium
Centre
42,168
Total Restricted 1,090,168 63211 1,684,654 2,838,033 2,608,808
Total 1,090,168 96,500 1,684,654 2,871,322 2,872,045

Increasing
Employment Creative Strategic Total Total
and Skills Potential Development 2021 2020
Unrestdcted
Arts Award Training Costs 4,682 4,682 18,075
Tate Year 3 26,865 26,865 147,504
Paul Hamlyn
Waltham
Forest Fashion Strategy
11,692
31,547 31,547 177,596
Restricted
Arts Council England Badge 1,493,067 1,493,067 1,&55,590
Arts Council England Bddge Expansion 93,195 93,195 94,363
Arts Council England Catalyst 5,255 5,255 28,400
Arts Council England Year 3 55,727 55,727 8,683
Barclays 41,667 41,667
Bauer 6,750
Bridge Peer Network 6,972 6,972 760
City of London Corporation 9,600
Clothworkers 6,250 6,250
Create lohs 44,520 186 44,706 58,074
Derwenl
Fund
3,650
DWP Waltham
Forest
25,256 25,256 53,600
450,365 450,365 239,265
lack Peichey Foundation 8,316
London Borough of grant 2,740 43/26 45,966 45,896
London Legacy Development Corp. 142,140 142,140 118,099
Mayor for London 200,555 200,555 195,576
New Museums. school 23,013 23,013 44,073
Screenskills 16,968 16,968
Skipton
Building Society
2,811 2,811
South London
Investment
Corddor 68,434 68,434
The Co-operative
Foundation
30,000 30,000 27,118
The Mercers Trust 18,298 18,298 23,231
Time Inc. UK 14,266
Trust for London 6,126 6,126
Wales Millennium 42,168
Total restdxded
expenditure
1,028,756 85,937 1,665,728 2780421 2673828
Total resources expended 1,028,756 117,484 1,665,728 2,811,968 2,851,424

Increasing
Employment Creative Strategic Total
and Skills Potential Development 2021 Tota I2020
Communication costs 19,539 3,908 19,973 43,420 33,312
Support staff costs 31,748 6,350 32,454 70,552 88,645
ITcosts 26,222 5,756 31,978 63,956 47,985
Office costs 18,889 4,146 23,035 46,070 70,612
Premises costs 65,438 14,364 79,802 159,604 182,656
Governance 5,434 1,193 6,627 13,254 19,829
Total support costs 167,270 35,717 193,869 396,856 443,039

Cost
At 31st March
Additions
Disposals
2020 160,188
114,828
~7.241
At 31st March 2021 237,775
Depreciation
At 31st March 2020 80,055
Charge for the year 68,259
Disposals (37,241)
At 31st March 2021 111,893
Net Book Value 31 March 2021 126,702
Net Book Value 31 March 2020 80,133
. Intangible Fixed Assets
Cost
At 31st March 2020
Additions 129,200
At 31st March 2021 129,200
Depreciation
At 31st March 2020
Charge for the year 32,200
At 31st March 2021 32,300
Net Book Value 31 March 2021 96,900
Net Book Value 31 March 2020
9. Debtors 2021 2019
E
Trade debtors 430,703 220,267
Other debtors 1,450 3,213
Prepayments and accrued Income 92,468 105,467
524,621 328,947

0. Creditors: amounts falling due within one year 2021 2020
E
Other creditors 4,986 9,824
Project creditors 254,191 48,383
Accruals 213,095 203,444
Deferred
income
81,083 65,536
Tax and Social Secudty 35,587 54,637
588,942 422.309
11. Creditors: amounts 11. Creditors: amounts falling after more than one year 2021 2020
E
Deferred income 104,753 30,344
life of the ass et (usually to mat ch the associate d
depreciation
charg
d
depreciation
charg
e).
Contracted Capital Total
proiecfs Grants
K E 8
Balance as af 1 Apdl 2020 34,089 61,730 95,819
Deferred
in year
206,290 206,290
Amount
released
2184 1
31
Balance as at 31 March 2021
12.
Unrestricted
funds
Balance at Incoming Expenditure Transfers Balance at
1"April Resources 31"March
2020 2021
E E E
General funds
Brought forward 417,087 33,726 (31,547) 10,288 429,554
Total general
funds
417,087 33,726 31,547 10,288 429,554
The following funds have been set aside by the trustees.

Designated
funds:
Development 133,210 (44,521) 88,689
Total designated 133,210 88,689
Tofal unrestricted 550,297 33,726 6,068 10,288 518,243

Balance at Total Total Balance at
fv Apdl Incoming Resources 31"March
t3 Restricted
funds
2020 resources ex ended Transfers 2021
E E E
Arts Council Bddge 346,457 1,550,209 1,493,467 406,199
ACE Bridge Expansion 93,195 93,195
ACE Year 3 18,317 41,250 55,727 3,840
ACE Catalyst 5,255 5,255
Barclays Bank Community Fund 100,000 41,667 58,333
Bridge Peer Nehvork 34,785 (2,500) 6,972 25,403
Clofhworkers 6,250 6,250
Creafe lobs 16,343 31,947 44,706 3,584
Derwenf
Fund
5,000 3,650 1,350
DWP Walfham
Forest
25,256 25,256
GLA 24,008 470,651 450,365 14/94
lohn Coates Charitable Trust 4,000 4,000
London Borough of Brenf 39,104 19,150 45,966 (10,288) 2,000
London Legacy Development Corporation 17,510 140245 142,140 15,615
Mayorfor
London
13,719 197,625 200,555 10,789
New Museums
School
5,037 17,976 23,013
Screenskills 18,968 16,968 2,000
Skipton
Building Society
2,811 2,811
South London
Investment
Corridor 90,000 68,434 21,566
The Co-operative
Foundation
27,232 35,000 30,000 32,232
The Mercers frusf 27,625 18,298 9,327
Trust for London 18500 6,126 12374
602,982 2,838,033 2,780,82'I 10,288 649,906

Analysis of funds
Unrestricted Restdicted Total 2021 Total 2010
E f. E E
Reserves are represented as follows:
Fixed assets 56,514 167,088 223,602 80,133
Current assets 798,394 839,848 1,638,242 1,485,314
Liabilities (336,665) (357,030 693,695 460469
518,243 649,906 1,168,149 1,171,629

The c harity is committed
to makin
g the following
payments
under operati ng
leases:
Land si Plant si Land a Plant si
Buildings Machinery Buildings Machinery
E E E E
2021 2021 2020 2020
Commitments expiring:
Within 1year 87,032 14,923 114,000 4,332
Within 2to 5 years 6,808 87,032 10832
87032 21 731 201032 15,164

Year ended
17. Comparative
Statement
of Financial Activities 31rMarch
2020
Unrestricted Restricted Total
E E E
Income from:
Donations and similar income 171 171
Strategic Development 800,190 800,190
Increasing Creative Potential 229,937 154,378 384,315
Employment
and Skills
33,300 1,654,240 1,687,540
263,237 2,608,808 2,872,045
Investment Income 545 545
Other Incoming
Resources
1,570 1,570
Total 265,523 2,608,808 2,874,331
Expenditure on:
Raising
Funds
27,552 13,705 41,257
Charitable adivities
Strategic Development 4,132 1,364,897 1,369,029
Increasing Creative
potential
165,579 105,845 271,424
Employment and Skills 12,017 1,759,396 1,771,413
177,596 2,673,828 2,851,424
Total 205,148 2,687,533 2,892,681
Net income expenditure before funds 60,375 (78,725) (18,350)
Transfer
behNeen
funds
Net movement
in funds
60,375 78,725 18,350
Total funds at 1"April 2019 489,922 681,707 1,171,629
Total funds at 31s March 2020 550,297 602,982 1,153,279