GORDON • • MOODY TRUSTEES, ANNUAL REPORT FOR THEYEAR ENDED 31 MARCH 2025 6 GORDON * MOODY TRUSTEES'ANNUAL REPORT 2024-2025 CHAIR'S INTRODUCTION STRATEGIC REPORT 6-18 PUBLIC BENEFIT 19 LOOKING TO THE FUTURE 20-21 ORGANISATIONAL STRUCTURE, GOVERNANCE & MANAGEMENT 22 FINANCIAL REVIEW 23-24 TRUSTEES. RESPONSIBILITIES STATEMENT 25 INDEPENDENT AUDITORS, REPORT 26 STATEMENT OF FINANCIAL ACTIVITIES 30 BALANCE SHEET 31 STATEMENT OF CASH FLOWS 32 NOTES TO THE FINANCIAL STATEMENTS 33 •) GORDON REFERENCE AND ADMINISTRATIVE DETAILS Company Number Charlty Number Prlncipal Offlc¢ 06302768 England and Wales 1124751 Gordon Moody Association Unit 3 I Castle Court Castlegate Way Dudley West Midlands DYI 4RD Dlrector f• Tru$t•e$ Nazir Badat (Chairl Adam Fairhead (Treasurer) Claire Arnold Jonathan Duffy lappointed May 20241 Dr. Ryan Kemp Annika Lindberg Dr. John McAlaney Adam McLaughlin Robert Panou Iretired April 20241 Willem Van Oort (retired April 20251 Monica Shafaq (Chief Executive Officer) Julia Herdman IFinance Directorl Lucy Bennett IHR Director) Jon Murray (Operations Director) Dr. Rosalind Baker-Frampton (Clinical Director) Ryan Murphy (Commercial Director) UHY Hacker Young (Birminghaml LLP 9-11 Vittoria Street Birmingham BI 3ND Senlor Manag•ment Audltors Bankers CAF Bank 25 Kings Hill West Malling Kent ME19 4JQ Solicltor$ Trowers and Hamlins LLP 3 Bunhill Row London ECIY 8YZ TRUSTEES'ANNUAL REPORT 2024-2025 CHAIR'S INTRODUCTION Welcome to Gordon Moody s annual report and accounts for the year ended 31 March 2025. We look back on a year of significant shifts and achievements at Gordon Moody in our work to treat the country s most troubled gamblers. It is profoundly sad that there is an increasing need to support those with gambling addiction and whose families suffer gambling harm. The work done at Gordon Moody leads the way in the treatment and rehabilitation of those affected. It's isn't photogenic, but it is necessary and transformational. The more work our teams do, the more evidence we gather about why are programmes are so effective. This allows us to lead the way in a professional. evidence based approach to care at each key stage of the gambler s journey. Key achievements include the opening of our fabulous new treatment centre in Redditch. our increased bed occupancy as well as the positive feedback, and continued support we get from our residents. IO0/ of those completing treatment say life is better post-treatment, 93/& report improvement in their loved ones, lives. 93/0 are in active recovery and 79/0 are gamble-free after leaving Gordon Moody. The Trustees are immensely proud and grateful of the whole Gordon Moody team for delivering these results. This is a great foundation for the year ahead. The big funding transition to put care for those suffering with Gambling Addiction at the heart of Public Health is to be welcomed. As a charity that employs many therapists we see the harm this addiction causes not just to those afflicted but also to at least seven other people around them. This is a Public Health challenge, impacting all generations in families. We are excited to be part of this change. GORDON MOODY Our strategy. as we move into this new world is to use our residential bases to build out our flexible Retreat & Counselling service, providing support to Gamblers earlier in their addiction and a service that is inclusive to all - this includes developing opportunities in Scotland and Wale5. We are also working hard to raise awareness of Gambling harm through our workplace training programmes. Nevertheless. change is always a challenge. Like many charities we operate on a tight annual budget. with minimal reserves. As Trustees we are focused in the year ahead on managing the risks of a potential funding gap shortfall in Q4, of a commissioning hiatus in the handover and of fragmentation in the clinical pathway. There is £30m of risk across the whole sector. Our focus is to serve those in need. We ask you. our supporters. and our programme graduates. to join with us to ensure the smoothest possible transition. Claire Arnold Acting Chair of Trustees TRusfEES'ANNUAL REPORT 2024-2025 STRATEGIC REPORT CHARITABLE OBJECTIVES Gordon Moody was established in 1971 and the objectives of the charity are.. To provide relief to those suffering from gambling-related harms. To conduct research into its causes, effects, and alleviation. To educate the public accordingly in all respects. To achieve the objectives stated above, Gordon Moody.. Provides residential treatment facilities for people of all genders. Provides retreat & counselling programmes for men and women. Provides support and counselling to affected others. Produces research and engages in public policy settings. Provides gambling and mental health related training In last year's report. we highlighted the uncertainty facing our sector following the publication of the Government's Gambling White Paper. As this fi'nancial year began. the potential impact on Gordon Moody remained unclear. However, we remained focused on what we could control - continuing to strengthen our services and ensuring we were best placed to support those experiencing severe gambling harm. At the start of the year. we launched our new three-year strategy. We are pleased with the strong foundations laid during this first year and the positive momentLJm we've built. While there is still work ahead. we are firmly on track to deliver against our strategic ambitions. GORDON MOODY OUR VISION OUR MISSION Where everyone affected by gambling harm has access to quality. person-centred services to help them reclaim and rebuild their lives. Provide effective and quality services to people affected by gambling and to use our expertise to be key influencers in the sector. STRATEGIC OBJECTIVES Improve Flnanclal Sustainability & Diverslfy Incom• We will be a ftnancially sustainable organisation with a diverse range of income streams We will ensure that we offer value for money for the services we deliver and those that we procure We will ensure that costs and cash flow are in line with set budgets and that we build our reserves to protect our longevity Maintsln & D•v•lop Excellent S•rvlc•s We will set the standard for delivering services to those who are affected by gambling We will use our expertise and data to diversify the range of our services and commercial offer We will meet or exceed our KPI'S ensuring that all our services are person centred and achieve long term recovery for our service users Becom• Th• Oyganlsatlon 01 Cholce Our unrivalled experience and expertise in the gambling support sector will secure us as the organisation of choice for those who wish to work or collaborated with the sector and for those who need our services We will use our knowledge and expertise to influence positive change in the sector Be A Great Place To Work We care about our people. We will invest in and retain a skilled, passionate and dedicated workforce and challenge them to grow through embedded learning and development opportunities and support. TRusfEES'ANNUAL REPORT 2024-2025 OUR VALUES Our Values are at the heart of everything we do. They describe how we interact with each other and the people we support every day. PASSIONATE We are diligent and committed to making a difference to those who use our services. RESPECTFUL We have an inclusive culture and are committed to equality for our staff, volunteers, partners and those who use our services. OPEN We strive for continuous improvement based on the feedback received from those who use our services, our workforce and stakeholders. UNITED We work with policy makers. funders and other decision makers to make gambling safer and to ensure that services are relevant, appropriate and effective for those who need them. DYNAMIC We are innovative and flexible in our approach in order to meet the needs of our organisation and those that use our services. GORDON ACTIVITIES NEWTREATMENT FACILITY In November 2024, Gordon Moody proudly opened the doors to its newly renovated treatment facility in Redditch, Gordon Moody House. We were delighted to have local football legend Steve Bull officially open the centre and cut the ribbon, marking an important milestone in our mission to expand access to life-changing support. The opening of Gordon Moody House has added 28 residential beds to our treatment portfolio and enables us to explore a mixed-gender facility that is inclusive of transgender individuals. This development is in response to research showing that transgender people face a higher risk of experiencing severe gambling harm, yet are significantly less likely to access treatment. Our aim is to break down barriers and ensure that support is accessible. inclusive. and tailored to the needs of all individuals affected by gambling-related harms. STRENGTHENING OUR STRATEGIC PARTNERSHIPS AND SECTOR LEADERSHIP In 2024125, Gordon Moody continued to play an active and influential role across the National Gambling Support Network INGSNI, working closely with partners to improve outcomes for those experiencing gambling-related harm. We attended multiple NGSN Regional Boards and participated in four quarterly GambleAware review meetings, reinforcing our commitment to transparency. collaboration, and sector-wide learning. We also presented at key events, including the NGSN Southend Event, where we shared the importance of residential treatment within a population health context. Additionally. we played an active role in the planning of the London NGSN event, aimed at engaging commissioners and health and social care stakeholders on the broader impacts of gambling harm. TRusfEES'ANNUAL REPORT 2024-2025 Contributed to the NGSN Evaluation to help define the strategic blueprint for future service delivery. Participated in the NGSN Strategy Day at Gamcare's London offices to inform national priorities for the sector. Submitted our revised Risk Threshold Governance to GambleAware and provided formal feedback to both the CQC and GambleAware through the External Expert Advisory Group. Actively contributed to the Gambling Advertising Reform Summit to ensure residential services are reflected in policy development. Shared organisational insight and clinical perspectives through the Royal College of Psychiatrists, podcast. Supported national sector development through participation in GambleAware's Risk and Safeguarding Working Group. Model of Care Working Group. and the Complex Needs Shared Learning Quality Forum. Provided strategic and clinical input at the Birmingham NGSN System Mapping Meeting to support integrated care pathways. We formally established joint working agreements with both BetKnowMore and EPIC Restart, building on previous informal partnerships. These agreements ensure structured peer referrals and sustained wraparound support for individuals completing residential treatment. In July, our senior leadership teams met with BetKnowMore to further embed shared learning and alignment of services. These relationships have directly supported the expansion of peer-led elements throughout our treatment pathway and opened up new opportunities for volunteering. mentoring, and ongoing engagement in recovery. We also began collaborative conversations with ARK House and BAC O'connor to explore integrated care pathways for individuals experiencing co-occurring gambling and substance misuse issues. SERVICE DEVELOPMENT MILESTONES One of our most significant achievements this year was the launch of our new 28-bed residential treatment facility in Redditch-the first of its kind in the UK dedicated solely to gambling addiction. The facility provides a fully integrated programme of support including individual and group therapy, trauma-informed care, and life skills development. The opening days were a great success, drawing interest from commissioners, partners. and members of the local community. In parallel with external engagement. we took part in a pilot review led by the Care Quality Commission ICQCI in June 2024. commissioned by the Gambling Commission and supported by GambleAware. While the timing coincided with internal change at Gordon Moody, we welcomed the opportunity to contribute to the development of a national quality framework for gambling treatment. 10 •I GORDON Feedback from the CQC was highly positive and affirmed our ongoing work to strengthen governance, safeguarding. and treatment effectiveness. Additionally, GambleAware carried out a comprehensive Quality Review, during which we were able to clearly evidence our ability to manage risk and support people throughout their treatment and recovery journey. LOOKING AHEAD As we continue to grow and innovate. our focus remains on building integrated. trauma-informed. and accessible services that respond to the complex needs of those we support. Strengthening strategic partnerships and championing system-level reform will remain central to our approach in the year ahead. FUNDRAISING We saw several heroic fundraising endeavours during the year. Several of our Alumni challenged themselves to raise money for Gordon Moody and one of our Trustees showed his dedication to the cause by taking part in a boxing competition to raise funds. We thank them all for their passion, commitment, and unwavering belief in the importance of supporting people on theirjourney to recovery. We were also delighted to host our inaugural Gala Dinner at the prestigious St George's Park, bringing together supporters from a wide range of backgrounds. The evening was expertly hosted by the brilliant Ben Hanlin, with an inspiring keynote from former footballer John Hartson. whose powerful story resonated deeply with our mission. We're thrilled that John will be working with us more closely in the months and years ahead, helping us raise awareness that recovery is possible. with the right support, even In the darkest of times. This growing emphasis on individual fundraising marks a strategic shift in our approach, one that not only celebrates the passion and creativity of our supporters. but also serves as a vital proof of concept for the future. As we face a changing commissioning landscape and the likelihood of reduced corporate fundraising support, it is essential that we test and scale new fundraising models that are sustainable, diverse, and community driven. By investing in ndividual giving and donor engagement now, we are laying the groundwork for a more resilient and adaptable funding base. One that can support our life- changing services regardless of external fluctuations. TRUSTEES'ANNUAL REPORT 2024-2025 11 ALUMNI In March 2025. we held our first graduation ceremony at Gordon Moody House. This was a meaningful celebration recognising the achievements of both men and women who completed all three phases of our new treatment programme. It was a deeply humbling experience to hear our alumni share their powerful and moving stories. offering a poignant reminder of the devastating impact gambling harm can have on individuals and their families. We are incredibly grateful to them for their courage and generosity in sharing their journeys. not only with us but also with those currently progressing through the programme. We will continue to celebrate these successes by holding regular graduation ceremonies at Gordon Moody House throughout the year. TERMINAL FILM As part of our commitment to raising awareness through lived experience. we partnered with No Trace to produce 'Terminal' a powerful and thought- provoking short film that explores one man's descent into gambling addiction through fixed-odds betting. Storytelling is one of the most impactful tools we have to challenge stigma. spark Ljnderstanding, and give voice to those who are often unheard. Terminal brings to life the hidden realities of gambling harm in a way that data alone cannot. The film is currently being showcased at several film festivals, helping to drive crucial conversations and broaden public awareness of this growing issue. AWARENESS On 26th March, Gordon Moody launched the first-ever International Gambling Harms Awareness Day. a bold step in breaking the silence around one of the most hidden and misunderstood addictions. The day generated national media coverage. shining a spotlight on the vital work we do and amplifying the voices of those affected. As part of the launch, we announced former professional footballer Dean Sturridge as our first official Gordon Moody Ambassador. Dean bravely shared his personal experience of gambling harm, reminding us that with the right help. even the darkest chapters can lead to recovery and hope. We are delighted to have Dean's support and look forward to working closely with him to raise awareness. challenge stigma. and ensure that no one faces gambling harm alone. International Gambling Harms Awareness Day will now be a permanent fixture in our calendar, a powerful annual reminder that lives can be rebuilt, and stories can be rewritten. 12 •1 GORDON ACHIEVEMENTS EVOLVING OUR MODEL OF CARETO ENHANCE ACCESS, INTEGRATION. AND OUTCOMES A key strategic achievement this year has been the transformation of our Model of Care into a streamlined, three-phase pathway. delivering a more integrated and accessible treatment experience across both our male and female programmes. This restructured model provides a full 18 weeks of continuous support through the following phases.. Phas• I: Pr•-Treatm•nt - Remote engagement, including online therapeutic support and co-produced, personalised recovery planning. Phase 2: Residentlal Treatment - A focused six-week therapeutic programme delivered within our residential centres. Phase 3: Post-Treatment Support - Ongoing recovery support ncluding relapse prevention sessions, access to lived experience groups, and tailored one-to-one input from recovery workers or therapists. This new model delivers several strategic benefits.. Allgnm•nt across s•rvlc••. enabling consistency. quality. and equity of access for men and women. Improved accesslblllty. reducing the length of residential stay from 14 weeks to 6 weeks for men, lowering barriers for those unable to commit to extended time away from families, work, or other responsibilities. Enhanced integratlon ol liv•d exp•rlen¢¢. embedding our peer workforce and alumni network into all stages of the care pathway to provide meaningful. relatable support. Improved system responsiveness. enabling more effi'cient use of residential capacity while maintaining robust continuity of care. Early indicators suggest this model is already expanding access and improving engagement for individuals previously excluded by the length of stay requirements. supporting our broader ambition to remove barriers and reach those most in need. TRusfEES'ANNUAL REPORT 2024-2025 TRAINING & DEVELOPMENT The past year marked a period of strategic realignment and professionalisation for Gordon Moody. with signifi'cant developments across staffing, training, and recruitment. These changes were guided by our commitment to delivering high-quality. sustainable services aligned with our evolving treatment model and organisational values. Professional development remained central to our transformation efforts. We invested in training that supports both clinical excellence and organisational resilience. including: A refreshed induction programme tailored to our revised service structure and values. Specialist training in trauma-informed care. safeguarding, gambling-specific treatment models, and group facilitation. Continued development for managers, including accreditation from PTS as an Empowered Organisation and people management training to support our future leaders. Maintaining high levels of compliance in core areas such as safeguarding, GDPR, and equality & diversity. Staff were also supported to attend sector events, external CPD, and peer learning opportunities as part of our culture of continuous improvement. Over the coming year. our focus will be on,. Embedding our new HR and people system to enhance data driven people management and staff experience. Supporting our teams through further development as we evolve our treatment model. Driving our Equality. Diversity & Inclusion commitments with a structured action plan and strategy. Strengthening internal talent development to build long-term sustainability and leadership capability. Our people are at the core of delivering meaningful recovery outcomes. We are proud of the dedication, professionalism, and adaptability shown by our staff during this year of meaningful transition. 14 GORDON MOODY EXPANDING ACCESS THROUGH ON-SITE DELIVERY OFTHE R&C PROGRAMME This year, we successfully piloted the delivery of our Retreat & Counselling IREICI programme directly from our residential sites. This strategic shift has enabled us to gain greater operational control and workforce flexibility. enhancing our ability to respond to fluctuating levels of demand and ensure consistent service delivery. Crucially. this change has significantly reduced waiting times for women accessing the R&C programme. As a result, we are now supporting more women than ever through this intensive therapeutic intervention. The success of this trial has informed the next phase of our development.. exploring how the R&C model can be delivered flexibly across the UK. This work will ensure that individuals experiencing the most acute forms of gambling harm-regardless of geography-can access the right support. at the right time. in the right setting. AFFECTED OTHERS We continue to offer six sessions of counselling, along with family therapy and weekly affected others, groups to those who's loved ones are in treatment with us. We are working with the University of Gibraltar to evaluate support for affected others and offer recommendations. RESEARCH We presented research findings on the efficacy of our treatment programmes at Current Advances in Gambling Research in Amsterdam, International Conference for Behavioural Addictions in Gibraltar and Royal College for Psychiatrists in London. We published a research paper In collaboration with the universities of Lincoln. Nottingham and King's College London showcasing the impact of our women s residential centre. We were funded to run a research programme with University of Bournemouth investigating barriers to treatment for gambling harm in women from BAME backgrounds which is currently being written up. We have also contributed to research by the University of Plymouth. who are developing a new measure for gambling harm. We were successful in obtaining funding for a PhD placement with the University of Birmingham. A PhD student will start in September 2025 to investigate the impact of the menstrual cycle on women's gambling behaviours. We appointed a Data Analyst to support additional research. Other projects are also currently in development. TRusfEES' ANNUAL REPORT 2024-2025 15 TRAINING We developed and launched our CPD-accredited Gambling Support First Aid IGSFAI programme, a pioneering training initiative designed to equip professionals and frontline workers with the skills, knowledge, and confidence to identify and respond to gambling-related harm in communities and places of work. GSFA bridges the gap between awareness and action, enabling participants to offer timely, compassionate support and effective signposting. With plans for delivery both across the UK and internationally, this programme represents a major step forward in creating a global network of informed responders committed to tackling gambling harm and supporting recovery at every level. IT SECURITY Recognising the growing threat of cybercrime and the importance of safeguarding sensitive data, Gordon Moody took decisive steps to strengthen its IT security infrastructure. Following a competitive tender process, we appointed a specialist provider to lead a comprehensive programme focused on both technical enhancement and organisational awareness. This partnership has not only improved our cyber resilience but also embedded a stronger culture of digital safety across the organisation, with staff receiving targeted training to identify and respond to potential threats. As part of this work, all IT protocols were rigorously reviewed and updated. In March 2025, we were proud to achieve Cyber Essentials certification, marking a key milestone in our commitment to protecting our systems, data, and the people we support. 16 GORDON MOODY PERFORMANCE OVERVIEW Between 1st April 2024 and 31st March 2025 we received 965 applications. 965 APPLICATIONS 155 of these applicants were from people who have applied before, and 70 had received treatment from us before. STARTED TREATMENT We conducted clinical interviews with 437 applicants and accepted 377 for our treatment programmes. 201 201 people started treatment with us. 80/ of people successfully completed treatment. 080/ COMPLETEDTREITMEIIT SERVICE USERS BYGENDER Of the 201 service Ljsers who started treatment in 24125.. M•l•-72% F•m•l•- 2fA G•nd•rgywr- l 1,512,528 4,275 (57,958) (1,235,053) {325,869) 1,321,111 2,721,052 63,028 18 CASH FLOWS FROM INVESTING ACTIVITIES 2025 2024 Interest received Purchase of tangible fixed assets Net cash used In Investlng actlvltles 19 CASH FLOWS FROM FINANCING ACTIVITIES Repayments of borrowing Interest on borrowing Cash inflows from new borrowing Net cash provlded byl(used In) flnanclng actlvltles 20 ANALYSIS OF CASH AND CASH EQUIVALENTS 41,741 19,322 (2,896,574) (1,565,071) (2,854,833) {1,545,749) (110,043) 116,643 1,631,495 (53,308) 50,989 2025 2024 Cash in hand and at bank 1,738,736 1,738,736 234,422 Totsl 234,422 21 ANALYSIS OF CHANGES IN NET DEBT At 1 Aprll Cash Flows At 31 March 2024 2025 Cash at bank 234,422 234,422 1,504,314 1,504,314 1,738,736 1,738,736 Loans within one year Loans within more than one year (14,815) (20,062) (34,877) 615,927) (1,618,033) (2,233,960 (396,320) (133,781) (530,101) GORDON MOODY ASSOCIATION 43 NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 MARCH 2025 (convd) 22 RELATED PARTY TRANSACTIONS M Hickey provided interim CEO consultancy services and is a Director of H2 Consult Limited. During the year the Charity made payments to H2 Consult Limited of £Nil (2024: £101,611) for interim CEO consultancy services and £Nil (2024: £14,222) for reimbursed expenses. At the year end there was an amount outstanding of £Nil (2024- £Nil). A Mclaughlin provides recruitment consultancy services and is a Director of ACM Consultancy Ltd. During the year, the Charity made payments to ACM Consultancy Ltd of £Nil (2024.. £39,900) for recruitment consultancy services. At the year end there was an amount outstanding of £Nil (2024: £Nil). 23 The wholSy owned subsidiary, Gordon Moody Trading Limited, is incorporated in the United Kingdom (company number 15710274) and pays all of its taxable surpluses to the parent charitable company as a distribution under gift aid. The company has not commenced trading and was dormant in the current and prior year, therefore no further analysis has been provided in respect of this company within these financial statements. 24 POST BALANCE SHEET EVENTS There are no material adjusting or non adjusting events arising after the balance sheet date. GORDON 4a•• MOODY TRUSTEES'ANNUAL REPORT 2024-2025