Gordon Moody Association
GORDON
MOODY
Financial Statements
For the year ended 31 March 2021
Company Number: 06302768 (England & Walés)
Charity Number: 1124751

GORDON MOODY ASSOCIATION
CONTENTS
Pago
Referen¢e and Adminislr8b"¥e Detail$
Rèport of the Board of Twstee$
21011
Auditors, Report
12to15
Statement of Financial Actr'vities
16
Balance Sheet
17
Statement of Cash Flows
18
Notes lo the Finanaal Stsl&ments
19to25

GORDON MOODY ASSOCIATION
Relerence and Administrative Details
For the year ended 31 March 2021
Company Numbèr:
06302768 (England & Wales)
Charity Number:
1124751
Principal Office:
Gordon Moody Unrt 3
Castlegate Court
1 Casuegate Way
Dudley
est Midl¥nd$
DY14RD
Dlr¢¢torn and Tru$ts•8:
L Hayes
P Hannibal
Olway IResigr*d 23109fdOI
J mc￿aneY
A Lindberg
N Kalk
A McLaughlin
R Panou
A Fairhead (Appointed 23109120)
C Amokl (Appointed 2410J21)
SKretsry:
Hickey
Audltors:
Moore Kingston Smith LLP
4 Victoria Square
St Albans
Hertford$hire
AL1 3TF
Bankers..
CAF Bank
25 Kings Hill Avenug
Kings Hill
West Malling
Kent
ME19 4JQ

Trustee’s Annual report For the year ended 31 March 2021 

## GORDON MOODY ASSOCIATION 

## **1. Chair’s Introduction** 

Welcome to our Financial Statements for the year ended 31 March 2021. 

This last year has presented us with challenges that we have not encountered before and like most organisations it has been a period of difficulty. The COVID19 pandemic and subsequent lockdown(s) have had a long lasting impact on the services that we offer and how we deliver them. However within this context I am very pleased to report that 2020/21 was a successful year for Gordon Moody (GM) 

Whilst application numbers for our residential services fell during this period those applying for our Retreat and Counselling (R&C) programmes continued to rise. The creation of an online R&C programme meant that treatment continued during the pandemic. I am also delighted to report that we have continued to implement our 3-year business strategy alongside a review of our achievements especially in view of our versatility, creativeness and adaptation to new and unforeseen circumstances during the year. 

We are a UK charity with 50 years experience and are unique in that we provide residential treatment for those with a severe gambling disorder. We continue to lead the way with our clinical expertise, specialist residential therapies and on-going support services. We work with people who are ready and committed to confront their gambling addiction and aim to help those addicted to gambling to quit for good. 

The values that underpin the service we deliver are: 

**Non-judgemental** – ensuring that we listen to people, respect them and value their beliefs 

**Empowerment** – equipping our service users with the knowledge, skills and abilities to improve and enhance their lives 

**Passionate** – being dynamic, committed, enthusiastic and caring 

**Honesty** – being open and transparent 

**Open to change** – evolving our approach, being forward thinking and open to new and innovative ideas 

During the year we have been challenged to work differently as the COVID pandemic and subsequent lockdown affected our ability to offer our residential programme including our Retreat and Counselling Programme. With both of our buildings in Dudley and Beckenham closed we took the opportunity to update, refresh and improve both of the treatment centres. In addition we used this opportunity to transform our person centred therapeutic treatment into an online offer, enabling us to continue to offer specialist support to those most in need. 

Though the numbers reported nationally may appear small compared to other addictions, the impact on the lives of those affected is just as devastating.  During the year we have continued to identify potential partner organisations and build on previous successful collaborations that will enable us to 

Trustee’s Annual Report 

2 



GORDON MOODY ASSOCIATION 

Trustee’s Annual report (cont’d) For the year ended 31 March 2021 

expand and diversify our offer as well as support those with more complex needs. This will continue to be a high priority for Gordon Moody. 

The waiting list for our residential services and for our other services continued to grow during the year, as demand for all our services rose during the pandemic. We anticipate that this trend will continue into next year and we are planning to expand our offer further during 2021/22. 

I am now in my third and final year as Chair. During this current year there has been a period of stability amongst trustees as those new to the role have completed their induction and taken up their positions on the Board and on sub committees. We have also been successful in recruiting a new trustee to the Board and I would like to welcome Claire Arnold into her role. 

Together with the Board of Trustees, I would like to thank all of our supporters and donors both large and small, for all of their contributions that have enabled us to progress our activities. I also would like to mention our two Patrons, Paul Bellringer and Phil Silver for their continued support to Gordon Moody. 

Similarly, I wish to thank our staff and management team for their resilience during this difficult year. Thank you for your untiring passion, commitment and dedication which has made it possible for us to take on new challenges during this period of uncertainty whilst continuing to deliver an outstanding level of service. There have been some personnel changes during the year within the charity. In particular we have made some key senior appointments with the recruitment of a Clinical Director and a Head of Growth together with an experienced senior team. These appointments will enable us to better focus on the quality of delivery, income growth and the broadening of our partnerships. 

I am pleased to report that Matthew Hickey who joined us last year as interim CEO has continued in this role and has proved to be an enthusiastic and valuable asset to the organisation. 

Finally, I would also like to thank my fellow trustees on the Board for bringing their expertise and time to steer and govern the excellent work that was originally initiated by Rev. Gordon Moody in the early 1970s. 

Chair of Trustees Lindsey Hayes 




3 



Trustee’s Annual report (cont’d) For the year ended 31 March 2021 

## GORDON MOODY ASSOCIATION 

## **2. Objectives & Activities** 

Gordon Moody (GM) provides help and support to disordered and compulsive gamblers whose addiction has become such a problem it is having a severe negative impact on the way they live their lives and on those around them. 

50 years ago, GM was founded as a charity to help problem gamblers and this year the organisation will be celebrating its 50th Anniversary. 

The objects of the charity are to benefit society through relieving the needs of those suffering as a result of problem gambling. Through improving assistance to those experiencing such harms by research into its cause and effects. Also, through the education of the public and raising awareness with decision and policy makers. 

Our purpose is to help those most affected by gambling addiction restore their self-respect, rebuild their lives and successfully re-join society. 

Our aim is to be the UK’s benchmark for treating the most severe gambling addictions and facilitating lasting recovery. 

We will achieve this by delivering the most effective treatments, interventions and counselling to ensure sustained recovery from gambling addiction by: 

- Supporting compulsive gamblers with an in-depth programme of therapy in a safe environment alongside all the emotional, practical and long-term assistance they and their families need 

- Engaging communities, public bodies and health professionals through our extensive expertise and targeted outreach programmes 

- Advancing the effective treatment of gambling addiction through clinical research and innovative, evidence-based models of care. 

We provide intensive residential therapies alongside online support and dedicated aftercare to improve and maintain people’s wellbeing, relationships and life skills so that they can sustain their recovery from gambling addiction. 

## **Our Key Strategic Aims 2018-2021** 

1. **SERVICE DELIVERY** – provide unique, quality, safe and effective evidence-based models of care for problem gamblers 

2. **INNOVATION** – develop inspiring and unique approaches to support those who need it in their recovery from gambling related harm 

3. **EXPERTISE** – raise our profile as the charity that is the expert in supporting those with the most severe gambling related harm with their recovery 

4. **EFFECTIVE GOVERNANCE** – Trustees ensure the quality of services, reputational relationships and financial processes in order to deliver the purpose of GM 

4 



Trustee’s Annual report (cont’d) For the year ended 31 March 2021 

## GORDON MOODY ASSOCIATION 

## **Our Range of Treatment Services** 

GM continues to innovate and offers 5 unique models of treatment and support: 

1. Residential Treatment Centres — two unique centres, with a total of 18 bedspaces, one in the Midlands and one in South London providing an intensive residential treatment programme for people with a gambling addiction 

2. Relapse Prevention Housing (previously called halfway houses) - specialist housing for those who have completed our treatment programmes but require additional ‘halfway’ support 

3. Outreach Support — provided at both of our centre locations for those who have moved on from residential treatment but may require some further support to maintain their recovery, also offering support for their family members 

4. Retreat and Counselling Programme — is a unique model offering short stay residential retreat programmes and at home counselling support, separately for both women and men. This model is proving to be popular and suitable for many differing personal circumstances and has subsequently been over-subscribed. We will therefore be increasing the number of programmes in the coming year 

5. Gambling Therapy (GT) — provides international brief intervention, on-line support, advice and signposting. Through one-to-one and group sessions and a unique Gambling Therapy (GT) support App provided in a wide range of languages 

## **3. Public Benefit** 

The Trustees confirm that they have complied with the duty in section 4 of the Charities Act 2011 to have due regard to the Charity Commission's general guidance on public benefit, 'Charities and Public Benefit'. 

The Board of Trustees have referred to the guidance contained in the Charity Commission's general guidance on public benefit, when reviewing the aims and objectives and in planning the charity's future activities. The trustees consider how planned activities will contribute to the aims and objectives set. 

## **4. Achievements & Performance** 

Over the 12 months covered by this report, we have analysed our performance and outcomes for the delivery of our programmes and summarise some key information below. 

We have a total of 24 bed spaces of accommodation across two local authority areas. 

Whilst applications for our residential programme have reduced year on year of those applications received we have actually completed more assessments - up from 58% to over 70%. Likewise assessments for both women’s and men’s R&C have increased to about 70%. 

5 



Trustee’s Annual report (cont’d) For the year ended 31 March 2021 

## GORDON MOODY ASSOCIATION 

With the introduction of pre-support to waiting applicants, we are now accepting or referring more cases and importantly, reducing the amount of service users dis-engaging during the application process. These pre-support one-to-one and group sessions have provided vital support for those awaiting treatment. This year GMA completed over 2,000 pre-support interactions. 

Whilst the numbers attending our programmes are down this year as explained above, the overall completion rate has increased to 70% compared to 63% the previous year. 

Our Gambling Therapy website received 4.5 million hits during 2020/21 and whilst this is a decrease in activity of calls of 15% calls to the helpline of a problem gambling nature increased by 40% from 18,000 to over 25,000. 78% of calls to Gambling Therapy are from outside the UK with the remainder referred to National Gambling Treatment Services. 

Over the last year our presence on social media has grown from 1,500 Twitter followers to over 4,500 followers across multiple platforms such as Twitter, Facebook and LinkedIn. 

## **Priorities for the future** 

What have we achieved this year? 

In addition to the ongoing review of our services and the implementation of outcomes and changes detailed above we have engaged an external organisation to work with us to develop our strategic intent for the future. We have also reviewed both our logo and brand, creating a new vibrant image and I am delighted to report that they have both been well received internally and externally. 

The timing of all of this activity is coordinated to support our 50-year celebratory activities that will continue through into 2021/22. 

## **Service User Feedback** 

A measure of how well we are doing is evidenced by the thanks we receive from those who have accessed support from us: 

## _**Retreat & Counselling Programme**_ 

“I attended the programme in January 2021, prior to this I made contact with Gordon Moody in October 2020. The support I received before embarking on the programme was instant, whether it was administrative, information based or a regular communicative communication, I felt instantly supported and informed of the help and support offered and given. 

I did the programme completely online with a group of five other women, I have never felt so appreciative of support as I’ve felt with this one. Online worked extremely well and appeared smooth and effective. I embraced this delivery and after feeling like I would never beat gambling and that I was going to live with what felt like a poison ruining my mind forever. I have successfully entered into my first year completed of no gambling, I feel detoxed and present again in my life. 

6 



GORDON MOODY ASSOCIATION 

Trustee’s Annual report (cont’d) For the year ended 31 March 2021 

There could never be a way, I feel, to thank the team at Gordon Moody. It’s changed my life and I hope one day to give something back.” 

## _**Residential Treatment Programme**_ 

“I arrived at the front doors of Gordon Moody in August 2020. A little anxious, not quite knowing what to expect- but determined that I wanted to stop gambling. 46 years old, I arrived with all that I owned in a small suitcase. That was it. Nearly 10 months later, I am still a resident at the site in Dudley, but very happy to report that the treatment and care I have received has changed my life. It has been the privilege and journey of my life. Things are better for me now. Immeasurably better. 

The initial welcome I received, along with the care and space to breathe in the first 2 weeks meant the world to me. For the first time in many years, I felt I could relax, not constantly look over my shoulders or worry about the knock at the door. Every day I continue to learn - either by spending time around other residents or in the Beyond Recovery sessions. I have made new friends around Dudley and have a great support network. 

Life is good for me after 10 months at Gordon Moody. I now understand myself for the first time in my life and can make sense of what I have done in the past. The staff at Gordon Moody have been faultless in their unstinting support. I now truly believe that I can look forward to a bright, successful, gambling-free future. If you really, really want to stop gambling- I can think of no better place to be.” 

## **5. Looking to the Future** 

We are now in the third and final year of our business strategy for 2018-2021 which planned for a controlled growth of the services.  However, we are conscious of a likely increase in demand as the lockdown restrictions ease and anticipate further growth over the coming year. 

I reported last year that we had been fortunate to secure the funding to purchase the properties at our facility in the West Midlands. With both of our residential centres closed during COVID pandemic and subsequent lockdown early in this year we took the opportunity to update the recovery and treatment houses in Dudley and overhaul the bathrooms, kitchens and bedrooms. We also completely refreshed our Beckenham Service, both in leadership and cosmetic appearance. 

Some other key highlights to mention: 

**Innovation:** developing inspiring unique approaches to support those in need in relation to their recovery from gambling related harm.  During the period of difficulty during COVID and the temporary closure of our residential centres we introduced an innovative Retreat and Counselling online treatment programme together with the introduction of pre treatment support. This has led to an improvement in the retention of our clients by 68% compared to the previous year as we continued to offer treatment throughout the pandemic. 

**Expertise:** raising our profile as the charity that is the expert in supporting those in recovery from gambling related harm. 

7 



Trustee’s Annual report (cont’d) For the year ended 31 March 2021 

## GORDON MOODY ASSOCIATION 

**Service Delivery:** providing unique, good quality, safe and effective evidence-based models of care for problem gamblers. During the year we have continued to review our current practice and introduced support groups for the families and friends of those in our care. The complexity of cases we see has increased particularly in diagnosed mental health conditions that have increased by 50% over the last 5 years as well as both drugs and alcohol addictions which have risen in the last 12 months. We introduced a revised comprehensive clinical assessment to ensure that we better understand our client’s issues and plan their treatment accordingly. 

**Effective Governance:** trustees ensuring the quality of services, reputational relationships and financial processes, which deliver the purpose of GMA. During the year we successfully recruited a new trustee to the Board. I am pleased to report that our 3 sub-committees:  Finance and IT, Remuneration and Nominations and Clinical Governance Committees are all functioning effectively with trustee leadership on each. 

## **Principle risks** 

There are five key risks that the trustees have identified for the coming year. These sit alongside the risk register that the charity maintains as part of its governance model. 

Firstly, the demand on the charity is growing, and whilst the charity has some capacity to meet that demand we are concerned that the affect that COVID has had on society, and those dealing with gambling addiction will further increase that demand. The impact of this risk is that we will at some point have to turn individuals away. We are mitigating this risk through developing collaborations and partnerships with other organisations to be able to ensure that all that come to GMA for help are treated, even if not directly by us. These partnerships range from referral pathways with the NHS gambling clinics to other treatment providers in the addiction sector (such as CAIS). Secondly, with demand increase comes the need for more supply of services. To meet this need we are seeking funding to deliver more services through a blend of applications, across public sector commissioning (through GambleAware) and the industry. We will continue to increase the supply of bed spaces through property acquisition, collaborations and partnerships. 

Secondly, Gordon Moody’s principle funder GambleAware has confirmed that they will continue to fund the charity in full during COVID. Outside of this the licensed gambling companies have been increasing their direct support for organisations delivering treatment services for those affected by gambling. The appointment of a new Head of Growth will focus on income generation through the pursuit of a range of new opportunities as set out in our fundraising strategy. This aligns with the strategic intent of the charity, and supports the major capital fundraising campaign that the charity will undertake as part of celebrating our 50th year. 

Thirdly, we are very mindful of the political focus on gambling generally, and in particular the funding and delivery of treatment services. There are a number of moving parts that may have an impact upon the way that Gordon Moody meets its objectives in the coming months and years.  For example the review of the Gambling Act 2005 led by DCMS and the expected release of a subsequent white paper 2021 has the potential to include proposals for the funding structure for Research, Education and Treatment. Similarly, the interest that DHSC is taking with addiction treatment may have some impact. These external changes require Gordon Moody to engage with government and decision makers more to ensure that the voice of our knowledge and experience is heard by the relevant parties. With that in 

8 



Trustee’s Annual report (cont’d) For the year ended 31 March 2021 

## GORDON MOODY ASSOCIATION 

mind we are implementing our political engagement strategy, including engaging with the changing ministerial leads on gambling legislation at a national level, and local engagement within constituencies. 

Fourthly, the profile of those that we treat is changing. Not only are we seeing more complexity in individuals presenting themselves, but we are also seeing a marked increase in both younger people and with women needing our services. For Gordon Moody to be as effective as possible it must deliver the right services to the right people in the right place, through continuously monitoring our data to ensure we are always delivering to the highest quality we can. As demand increases and the profile of gamblers changes, we will need to ensure that our service team has the support to flex and change to continue to meet their needs. 

Finally, whilst the charity continues to grow we are aware that the cost of living is rising at the same time and together with the threat of a potential recession, we are highly mindful of the importance of the charity’s cash flow position. Through effective controls and governance we are in the fortunate position to have a strong set of reserves within the charity. However as we grow our finances will need to be continually monitored during the year to ensure they remain robust. We will ensure that our designated funds remain in line with Charity Commission guidance as we grow. The costs in the charity are expected to increase through overheads in residential services becoming more expensive, which will add pressure to the finances. 

## **Organisational Structure, Governance, and Management** 

Gordon Moody Association is a company limited by guarantee and governed by its Memorandum and Articles of Association (as amended January 2021). It is registered as a charity with the Charity Commission. Membership of the company is limited to the Trustees of the Charity. 

GM has a robust governance structure. The charity has a main board that meets quarterly. The main board sets the strategic intent for the charity with the CEO to implement, to drive Gordon Moody as a demand led organisation. 

The main board also regularly reviews the main risks, its Key Performance Indicators and the overall performance of the charity. 

To support the main board GM has three subcommittees, a remuneration and nomination committee, a finance and IT committee and a clinical governance committee. The roles of each of these committees are: 

- Remuneration and Nomination: to review the staffing structure and rewards for all staff. It is also responsible for all high-risk HR issues. It is the role of the committee to validate and recommend to the main board the appointment of new trustees. An annual benchmarking exercise is undertaken by the committee to ensure that pay levels are aligned with the market 

- Finance and IT: to continually review the financial risk and performance of the charity, including cash flow management, income and overhead monitoring and budgeting. It is also responsible for the maintenance and the overseeing of the IT infrastructure of the charity 

9 



GORDON MOODY ASSOCIATION 

Trustee’s Annual report (cont’d) For the year ended 31 March 2021 

- Clinical Governance: to ensure that the treatment services delivered by the charity are of high quality and that they remain relevant and effective. They are responsible for the development of staff and for the innovation of the services provided. 

During 2020/21 the Board of Trustees continued to review the collective attributes and skills of the board to ensure they meet the changing needs of the Charity. At the end of March 2021, Gordon Moody’s Board is comprised of 8 Trustees who volunteer their expertise in a number of areas to enhance the charity and enable us to deliver its purpose. A skills map is in place that enables the board to determine the skills that are required when we recruit to any vacant posts. This will be reviewed and refreshed over the next year as the Chair and a trustee come to the end of their term of office. The Remuneration and Nominations Committee oversees this process. 

## **6. Financial Review** 

Reserves as at 31st March 2021 amounted to £1,508,036 of which £358,895 was restricted and £152,152 designated. The balance of £996,989 represents the general fund. It is the Trustees' target to have a minimum of 3 months operating costs of £375,000 as unrestricted liquid reserves and this was achieved throughout 2020/2021. 

## **Main Sources of Funding** 

The key funders during the year under review, to whom we extend our thanks, are GambleAware, Intouch Games Ltd and Playtech Software. GambleAware provides support to cover the cost of the residential treatment programme in both our centres including our outreach and relapse prevention services. They also funded our Retreat and Counselling Programme. Intouch Games Ltd provides support for Gordon Moody to deliver treatment services at a new Women’s Residential Treatment Centre. Playtech Software funded the additional Outreach Service required during the pandemic. 

Our accommodation is funded from three key sources: Welfare Benefits e.g. housing benefit or Universal Credit (claimed by those residents who are eligible), rent paid by residents or families who can fund themselves, and other donations from individuals, companies and charities. During 2020/21 the Trustees continued to maintain a small, designated bursary fund, utilising individual donations, that contribute towards the cost of accommodation, living expenses and move on costs for those residents in financial need, who are unable to access benefits or require addition help with relocation. 

10 



Trustee’s Annual report (cont’d) For the year ended 31 March 2021 

## GORDON MOODY ASSOCIATION 

During the year Gambling Therapy received donations and support from a range of organisations all of whom are below: 


**----- Start of picture text -----**<br>
Donations<br>Hestview  Interwetten Gaming<br>Playtech  GM Gaming<br>Copybet  Game On Media<br>Betway  Ladbrokes Coral<br>888 Holdings  Bet365<br>Kindred  Jersey Gambling Commission<br>**----- End of picture text -----**<br>


## **Investment Policy** 

The Trustees have adopted a low risk investment policy that allows short term access to the funds. 

11 



Gordon Moody Association
Independent auditorfs report to the Trustees of Gordon Moody Association
Opinion
We have audited the financial statements of Gordon Moody Association I'lhe company'l for the year ended
31 March 2021 which comprise the Statement of Financial Activities, the Balance Sheet, the Cash Flow
statement and notes to the financial stalemenls, including a summary of significant accounting policies. The
financial reporting framework that has been applied in their preparat￿n is applicable law and United Kingdom
Accounting Standards, including FRS 102 'The Financial Reports"ng Standard Applicable in the UK and
Republic of Ireland, (United Kingdom Generalty Accepted Accounting Pracb'ce).
In our opinion the financial statements..
give a true and fair view of the state of the charitable company s affairs as al 31 March 2021
have been properly prepared in accK)rdance with United Kingdom Generally Accepted Accounting
Practice., and
have been prepared in accordance with the requirements of the Companies Act 20C6.
B•$l8 for oplnlon
We conducted our audit in accordance wlh Intemational Stsndards on Auditing IUKI IISASIUKII and
applicable law. Our responsibilities under those standards are further described in the Auditor's
Responsibilities for the audit of the financial statements section of our report. We are independent of the
charitable company in accordance with the ethical requirements that are relevant lo our audit of the financial
statements in the UK, including the FRC'S Ethical Standard, and we have fulfilled our other ethical
responsibilities in accordance wrth these requirements. We believe that the audit evidence we have obtained
is $ufficient and appropriate to provhle a basis for our opin￿n.
Concluslons relatlng to golng concern
In auditing the financial statements. we have concluded that the trustees, use of the going concern basis of
accounting in the preparation of the financ￿1 statements is appropriate.
Based on the work we have performed. we have not identified any material uncertainties ￿lating lo events or
conditions that, individually or colleth'vely, may cast significant doubt on the charitsble company's ability to
continue as a going concern for a peri¢xI of at least ￿1ve months from when the financial slalements a
authorised for issue.
Our responsibilities and the responsibilities of the trustees wrth respect to going concem are described in the
relevant sections of this reporL
Other Infom)atlon
The other information comprises the information included in the annual report, other than the financial
statemen15 and our audilorfs report Ihereon. The trustees are resFK)nsible for the other information. Our
opinion on the financial statements does not cover the other information and, except lo the exlenl otherwise
explicitly stated in our report, we do not express any fomi of assurance conclusion Ihereon.
12

Gordon Moody Association
Independent auditorfs report to the Trustees of Gordon Moody Association
(continued)
In connection with our audit of the financial statements, our responsibility is to read the other infomialion and, in
doing so, consider whether the other infoTmab'on is materialty inconsistent the financial statements or our
knowledge obtained in the audit or olherwse appears to be malenally misstated. If we identify such material
inconsistencies or apparent material misstatements. we are required to determine whether there is 8 material
misstatement in the financial statements or a material misstatement of the other Infomiation. If, based on the
work we have performed, we conclude that there is a matenal misstatement of this other information, we are
required to report that facL
We have nothing lo report in this regard.
Oplnlons on other matters prescrlbed by the Companles Act 2006
In our opinion, based on the work undertaken in the course of the audit..
the information given in the Iruslees, annual rep)rt fof the financial year for which the financial statements
are prepared is consislenl with the financial statements", and
the trustees, annual report have been prepared in accnrdance with applicable legal requirements
Matters on whlch wo are requlrod to rnport by exceptlon
In the light of the knowledge and understanding of the company and its environment obtained in the course of the
audit, we have not identified material misstatements in the Iruslees, annual report.
We have nothing lo report in respect of the followng matters where the Companies Act 2006 requires us lo
report lo you if, In our opinion..
adequate accounting records have not been kept. or retums adequate for our audit have not been received
from branches not visited by us., OT
the financial statements are not in agreement with the accounting records and returns,. or
certain disclosures of Iruslees, remuneration specified by law are not made," or
we have not received all the Information and explanations we require for our audit.. or
the trustees were not entitled lo prepare the financial statements in accordance with the small companies
regime and lake advantage of the small companies exemption in preparing the Trustees, Annual Report and
from preparing a Strategic Report.
Rgsponsibilitigs of trustges
As explained more fully in the trustees, responsibilities ststemenl set out on page 10. the trustees (who are also
the directors of the charitable company for the purposes of company lawl are responsible for the preparation of
the finaneial statements and for being satisfied that they give a true and fair view. and for such internal eonlrol as
the Iruslees determine is necessary lo enable the preparation of financial statements that are free from material
misstatement, whether due to fraud or error.
In preparing the finan¢ial statements, the trustees are responsible for assessing the charitable company's ability
lo continue as a going concern, disclosing. as applicable, matters related lo going concern and using the going
concern basis of accounting unless the trustees either intend to liquidate the charitable company or to cease
operations, or have no realistic alternative but lo do so.
13

Gordon Moody Association
Independent auditorfs report to the Trustees of Gordon Moody Association
continued
Auditor's responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance at#)ut whether the financial statements as a whole are
free from material misstatement, whether due to fraud or error, and to issue an audilorfs report that includes
our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit
conducted in accordance with ISAS IUKI will always detect a material misststemenl when il exists.
Misstatements can arise from fraud or error and are considered material If, individually or in aggregate, they
could reasonably be expected lo influence the economic decisions of usefs taken on the basis of these
financial statements.
Irregularits'es, including fraud, are instances of non-compliance with laws and regulations. We design
procedures in line with our responsibilities, outlined above, to detect material misslatemenls in respect of
irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities,
including fraud is detsiled below.
Explanatlon as to what extent the audit was considered capable of detecting irregularities. including
fraud
The objectives of our audit in respect of fraud, are". to ￿entify and assess the risks of material misstatement
of the financial statements due lo fraud.. lo obtain sufficient appropriate audit evidence regarding the
assessed risks of materi81 misslatemenl due lo fraud, through designing and implementing appropriate
responses lo those assessed risks.. and to respond appropriately lo Instances of fraud or suspected fraud
identified during the audit. However, the primary responsibility for the prevention and detection of fraud rests
with both management and those charged wlh governance of the chantable company.
Our approach was as follows..
We obtsined an understanding of the legal and regulatory requirements applicable to the charitable
company and considered that the most significant are the Companies Act 20¢JS, the Charities Act 2011,
the Charity SORP, and UK financial reporting standards as issued by the Financial Reporting Council.
We obtsined an understanding of how the charitsble company complies wrth these requirements by
discussions with management and those charged V￿th govemance.
We assessed the risk of material misstatement of the financial statements. including the risk of material
misslalement due to fraud and how it might occur, by holding discussions with management and those
charged with governance.
We inquired of management and those charged wlh govemance as to any known instances of non-
compliance or suspected non-compliance with laws and regulabons.
Based on this understanding, we designed specific appropriate audil procedures lo identify instances of
non-compliance with laws and regulations. This included making enquiries of management and those
charged with governance and obtaining addilional corroborative evidence as required.
14

Gordon Moody Association
Independent auditorfs report to the Trustees of Gordon Moody Association
continued
As part of an audit in accordance with ISAS (UK) we exercise professional judgement and maintain
professional sceplicism throughout the audrt. We also".
Identify and assess the risks of material misstatement of the financial statements. whether due to fraud or
error, design and perform audit procedures reswnsive lo those risks, and obtsin audit evidence that is
sufficient and appropriate to provide a basis for our opinion. The risk of not delecling a material
misslalement resulting from fraud is higher than for one resulting from error, as fraud may involve
collusion, forgery, intentional omissions, misrepresentab"ons. or the override of Internal control.
Obtain an understanding of internal control relevant lo the audit in order to design audit procedures that
are appropriate in the circumstsnces, but not for the purposes of expressing an opinion on the
effectiveness of the charitable company s inlemal control.
Evaluate the appropriateness of accounting policies used and the reasonableness of accounting
eslimales and related disclosures made by the Iruslees.
Conclude on the appropriateness of the Iruslees. use of the going concem basis of a¢¢ounting and, based
on the audit evidence obtained, whether a material uncertainty exists related lo events or conditions that
may cast significant doubt on the charitsble company s ability lo continue as a going concern. If we
conclude that a material uncertainty exists, we are required to draw attention in our auditor's report to the
related disclosures in the financial ststemenls or, if such discbsures are inadequate, to modify our
opinion. Our conclusions are based on the audit evidence obtained up to the date of our auditor's report.
However, future events or conditions may cause the charitsble company lo cease to continue as a going
Evaluate the overall presentslion, structure and conlenl of the financial stslements, including the
di$¢losures, and whether the financial ststements represent the underlying transactions and events in
manner that achieves fair presentatson.
We communicate with those charged wlh govemance regarding, among other matters, the planned scope
and liming of the audit and significant audit findings, including any S￿nIficant deficiencies in intemal control
that we identify during our audit.
Use of our report
This report is made solely lo the charitsble companls members. as a body. in accordance with
Chapter 3 of Part 16 of the Companies Act 20C6. Our audit work has been undertaken so that we
might stste lo the company's members those matters we are required to stste lo them in an
auditor's report and for no other purpose. To the fullest extent pemiitted by law. we do not accept or
assume responsibility lo any paty other than the chantable company and charitable company's
members as a body, for our audit work. for this report, or for the opinions we have formed.
Sllvla Vltlello FCCA Isenlor Statutory Audllor)
for and on behalf of Moore Kingston Smith LLP
4 Victoria Square
St. Albans
Hertfordshire
AL1 3TF
Date..
15

Gordon Moody Association
Slalemenl of Finanryal Activ￿"e5
For thè yèar éndèd 31 Marth 2021
Unwgstri¢ted
Funds
R•strictsd
Funds
Totsl
2021
Totsl
2020
Motss
Income and endowments from:
Charrtable actiV￿.eS
Other trading activrties
Investments
589,796
133.638
1,727
1.451,791
2,041,587 1,789,245
133.638
207,688
1,727
4,823
Totsl
725.161
1.451.791
2.176.952 2,001,756
Expèndlturo on:
Charrtable activ￿.88
3￿.564
1,781,128
2,177,692 1,520,484
Totsl
396,564
1,781,128
2,177,692
1,520,484
Not Income
328.597
{329,3371
17401
481,272
Transfers betsyeen funds
(482,0421
482,042
NET MOVEMENT IN FUNOS
12
(153.4451
152,705
17401
481,272
Fund balance bfoughl forward al 1 April
2020
1.302,586
2C6,190
1,508,776 1,027,504
Fund balanc• ¢ath•d foThiard •t 31
March 2021
12
1.149.141
358,895
1,508,036 1,508,776
The Statement of Financial Activities indudes all gains and losses in the year and therefore a statement of
recognised gains and losses has not been prepared.
l of the above amounts relate to conlinuing acbvities.
The note$ on pages 19 to 25 fom part ofthese finaw81 statements.
16

Gordon Moody Association
Balance Sheet as at 31 March 2021
Notes
2021
2021
2020
2020
FIXED ASSETS
Tangiblé fixed assets
582.487
592.654
CURRENT ASSETS
Debtors
Cash at bank and in hand
63,265
1.178.147
1.241.412
134,156
866.718
1.000.874
UABILITIES
Creditors.. Amounts falling due
within one year
1315,863)
184.752
NET CURRENT ASSETS
925,$49
916,122
TOTAL ASSETS LESS CURRENT LIA81UTIES
1.508.036
1,508,776
FUNDS
Restricted income funds
Unreslricled funds
De$i9naled unre$tricte<l lunfJ$
358.895
996.989
152,152
206.190
828.241
474,345
12
10
TOTAL FUNDS
1,508.036
1.508.776
These financial statements have been prepared in accordance the speual provision$ for small
companies under Part 15 of the Companies Act 20C6.
These financial statements were approved by the members of the TnJstee Board on
signed on their behalf by..
and
A Fairhead
Trust8•
Charfty No. 1124751
Company No. 06302768 (England & Wales)
The notes on pages 19 to 25 fomi part of these finanaal statements.
17

Gordon Moody Association
Statement of Cash Flows for the year ende(131 March 2021
2021
2020
Cash flows from 0￿￿tIng actlvltlos
Net income for the year
Adjustments for
Depreciation
Intèrèst received
Decreaselllncreasel in debtors
IncreasellDecreasel in creditors
Loss on disposal of fixed assets
(7401
481,272
36,587
11.7271
70.891
231.111
9,982
14,8231
154,3391
138,9411
Not ¢#8h gèn¢r¥tsd by 0￿rnting ¥¢tlvltl
336.122
393, 151
Ca$h flows Irom In￿lIng a¢tl¥ltl
Interest receive<l
Purchase of fixed assets
1,727
126.4201
4,823
1577,7301
Not ca¥h from Invtstlng *¢tlvltl6*
124.6931
1572,9071
N•t Incrna80 In cash and cash oqulvalfrnts
311.429
1179,7561
Cash and cash equivalents al the start of the year
866,718
1,046,474
Ca8h and cash •qulvalonts at th8 end of th• ywr
An*lyil# of ¢h*nge¥ In ntt d•bt
At stsrt of
year
866.718
C•$h flow
At ¢nd of
year
1.178.147
.14
Cash
Total
311.429
11.4
18

Gordon Moody Association
Note5 to the accounts
For thè yèar éndèd 31 Mar(1) 2021
1 ACCOUNTING POLICIES
Company Inforn)ation
The Gordon Moody Assoaation is a private company limited by guarantee incorporated in
England and Wales. The registered office is Gordon Moody Unrt 3, Castlegate CourL 1
Castlegate Way. Dudley, West Midands, DY14RD.
1.1 Ba$1$ of Proparatlon
A summary of the principal aco)unty"ng policies adopted. judgements and key sources of
esbmalion uncertsinty. is Set out beltsw.
The financial statements have been prepared in accordance wrth the Finanual Reporting
Standard applicable in the UK and Republic of Ireland IFRS 1021. The company is a public
benefit entity lor the purposes of FRS 102 and a registered chanty established as a company
limited by guarantee and therefore has also prepared ts finanryal stslements in accordance
wrth the Charities SORP FRS 102 (second edib.on
October 20191
A¢¢ounling and
Réporting by Charibès. Statèment of Recommen¢Jed Practice applicable to charib'es prèparing
their accounts in accordance the Financial Reporting Standard applicable in the UK and
Republic ol Ireland and the Companies Act 2006 and Charities Act 2011.
The finanrAal statements are prepared in sterfing. whith is the hjnctional cjjrrency of the
company. Monetsry amounts in these fin￿ela1 $talemenl$ are r¢xJnded lo the nearest pound.
1.2 Monetary amounts In thes• finanelal slat•m•nts are round•d to th• n•arnst pound.
All incoming resources are recognised vthen the chanty is ents'tled to the income, there 18
certainty of receipt and the monetary value can be measured with reasonable accuracy.
1.3 R•source8 •xpondod
Expenditure is accounted for on an acLruals basis. Overhead and other costs not diredy
attributable to partI￿lar financial acb'vity categories are apportioned over the relevant
categories on the ba51$ of management e$b"males of the am¢vnt attributable to that ath.vity in
the year. either by reference lo $laff, lime or space occupied. as appropnale.
The irrecoverable element of VAT is included with Ihe lemi of expense to which il relates.
Governance ￿$15 ￿mprOmiSe the wdls associated meeb.ng the ￿nStItutiOnal and
$tral¢gi¢ aim$ of the charrty and the au¢Jil fee$ and ￿$1$ linked to $tralegi¢ management of thg
1A Allocatlon and apportlonmgnt of costs
All ￿91$ are allocated between the eXpendrtu￿ categories of the SOFA on a basis designated
to ￿fie¢l the use of the ￿SourCeS. Cost rel*"ng to a pa￿"cular actsvity a￿ allocated directly
and others are appts￿0ned on an appropriate staff basi$.
1.5 Fixed assets
Depreciation is provided at rates calculated to write off the cost or valuation of fixed assets,
less estimated residual value, over the expected usefvl lrfe on the following basis..
Fixtures and Fitbng$
1 5% on ￿￿u￿n9 balance 150% on cost
Computer Equipment
33% on cost
Buildings
2% on c05t
Plant and machinery
20% on cost
1.6 Taxation
The charity is exempt from corporation tax on its charitable activilies.
1.7 Pension costs and other pOst￿etireMent beneffts
The charrtable company operates a defined contribution pension scheme. Contributions
payable to the charitable company's pension scheme are charged to the Statement of
Financial ActiV￿eS in the period to which they relate.
19

Gordon Moody Association
Note5 to the accounts
For thè yèar éndèd 31 Mar(1) 2021
1.8 Fund accounting
Unrestricted funds can be used in accordance wrth the charitable objectives at the discretion ot the
trustees.
Restricted funds can only be used for particular restricted purposes within the objects of the charity.
Restrictions arise when specified by the donor or when funds are raised for parb"cular restricted
purpos8s.
Further explanation of the nature and purwse of each fun(J 1$ induded in the notes to the financial
statements.
1.9 Financial Instruments
Cash and cash equivalents
Cash and cash equivalents include cash at banks and in hand and short temi deposts a
maturity date of three months or less.
b. D•btors and ¢rtdltorn
Oeblors and ¢redrtors receivable or payable within one year of the reporb.ng date artr carned at Ihtrir
transaction price. Debtors anfj ¢re<lrtors that are rKeivable or payable in more than one year and
not subject to a market rate of interest are measured at the present value of the expected future
receipts or payment discounted at a market rate of interest.
1.9 Golng ¢on¢•m
The Directors have assessed whether the use of going concem is appropriate and h3ve ¢onsidered
possible events or ¢ondth"on$ that might cast signifi¢anl doubt on the ability of th& Company lo
continue as a going concem. The Directors have made this assessment for a period of at least ong
year from the date of the approval of these finanaal statements. In particular. the Directors have
considered the Company s forecasts and projecb'ons and have taken account of pressures on
The Dire¢lors have also ￿nSidered the impa¢t of the COV1[￿19 pandemi¢ and measure$ taken in
the U.K. The Company has utilised the Coronavirus Job Retention Scheme and staff have also been
able to work from home in order to maintain the day to day running of the Company. Furthermore, as
al 31 March 2021 the Company had nel assets of £1.502,059 whi¢h the Directors believe 1$
Sufficient for the ¢harrtv lo meet rts liabilities as Ihev fall due.
After making enquiries, the Directors have conclLwJed that there is a reasonable expectation that tha
Company has adequate resources to continue in operational existence for the foreseeable future.
The Company therefore continues to adopt the g￿ng concern basis in preparing ts financial
2 Charftablo actlvltle8 Incomo
2021
2020
Donations
Grants
1,074,075
967,512
.041.587
987,679
801.566
1,789,245
Grants received, included in the above, are as follows..
2021
2020
Women's Treatment
GambleAware
105,117
862,395
801,566
3 Oth¥r Tr•ding In¢om•
2021
2020
Maintenance contributions for prowdirKJ accommodab.on for Service user
Investment income
133.638
1.727
135,365
207,688
4.823
212,511

Gordon Moody Association
Note5 to the accounts
For thè yèar éndèd 31 Mar(1) 2021
4 Other Charitsble Activities Costs
2021
Totsl
2020
Total
Notss
Dlrgct Co$ts
Salaries and wages
Advertising and markets'ng
Other staff costs
Rent and rates
726.347
4,316
104.028
47.465
19.312
3.713
4,240
63.126
21.294
11.602
268,290
11.440
18.572
778,295
9,514
109.127
94,534
17,514
24.722
4.622
32,058
27.113
404
28,287
31.823
Travel and Subsistence
Printing, postage and stationery
Computer and tdephone
Counselling, support and develcpment
Depreciation
Repairs and maintenance
Meebng rooms
Legal and professional fees
In$uran¢&
Other costs
Health and safety
Totsl dlro¢t ¢o$ts
3.259
2.089
3.899
24.687
1.332.331
1,163,361
Support Costs
Salaries and wages
Advertising and markets'ng
Other Staff ￿813
Rent and rates
319.036
57,605
190.476
17.756
1,578
11.170
2,224
69,318
69.271
12.237
111.789
2.884
279
28.522
2.445
41.589
330
9,578
3.092
1.173
33.592
391
e28
Travel and 8ubsislen¢e
Printing. postage and stationery
Computer and telephone
C¢unselling, Support and develqynent
Depreciation
Repair5 and maintenance
Meets'ng rooms
L￿81 and profes$1￿81 fee$
Insurance
Other costs
Health anfj safety
24,985
6.853
633
lo7,￿5
3.472
868
17.008
Total support costs
830.545
337.798
Gov8rn8ne• C08ts
Vvages
Auditors remuneration
Trustees èxpenses
3.826
10,970
20
4.839
11,700
2.786
Total governance costs
Totsls
14.816
19.325
2.177.692
1.520.484
The trustees expenses above relate lo travel and subsistence and training which were paid lo one
trustee12020." eight) during the year.
The trustees received £nil {2020'. £nil} remuneration during the year.

Gordon Moody Association
Note5 to the accounts
For thè yèar éndèd 31 Mar(1) 2021
S STAFF COSTS
2021
2020
Wages and salaries
Social security costs
Other pension costs
913.032
85,470
46.881
760.504
70,701
41.200
1.045.383
872.405
The average monthly number of employees lfvll time equivalent) during th& year wa$ a$ follows..
2021
2020
Chief executive
Counselling, advice and infomiats'on
Adminislrats'on and support
27
25
One employee12020.. Nil) received emoluments of more than £60.000 during this year.
2021
2020
£60,000- £70,000
During the year key m¥nagem&nt per￿nnel received total ￿MuneratiOn of £201,S2812020.. £210,796).
6 TANGIBLE FIXEDASSETS
L¥nd &
BulldSngs
Plant &
MachlnOry1
Total
31 March 21
Cost or valuatlan:
At 1 April 2020
Addits'ons
Disposals
At 31 Mar¢h 2021
570.000
41.951
26.420
611,951
28.420
S70,000
68,371
638,371
D•proclatlon:
Al 1 April 2020
Charge lor the year
Eliminated on Disposal
At 31 March 2021
19.297
25,187
19,297
36,587
11.400
SS,884
Net Book Value:
At 31 Mar¢h 2021
558,600
23,887
582,487
At 31 March 2020
570.000
22,654
592,654
7 DEBTORS
2021
2020
Trade debtors
Other debtors
53,079
10.186
90,500
43.656
63,265
134,156

Gordon Moody Association
Note5 to the accounts
For thè yèar éndèd 31 Mar(1) 2021
CREDITORS DUE WITHIN ONE YEAR
2021
2020
Trade creditors
Taxation and social Se￿JIlty
Accrua15 and deferred income
103,055
19,064
193.744
49,839
14,322
20.591
315,863
84.752
9 Analys1$ of Net ABsots between Fundl
2021
2021
Tangible
Other
Flx•d As$•ts Not As$•ts
2021
At 31 March
Total
Restricted fvnds
Unrestricted funds".
Designatéd lunds
General funds
358,895
358,695
152,152
414,502
152,152
996,989
1,508,036
582.487
Balancè carrièd forward 31 March 2021
582.487
925.549
2020
2020
Tangiblo
Other
Flxed Assets Net Assets
2020
At 31 March
Total
Restricted fvnds
206,190
206,190
Unrestricted funds".
Designated fvnds
General funds
474,345
235,587
474,345
828,241
592.654
Balance carried forward 31 March 2020
592.654
916,122
1,508,776
10
Designated Fund
At
01.0&20
Movement in Resources
In¢oming
Outgoing
8alance
31.03.21
prO￿ty lunds
Data posts and impacts furKI
Innovation fund
166,095
200.CNJO
37.078
1166,0951
1145,1731
125.6031
54,827
11.475
Other designated funds
TOTAL FUNDS
71.172
114,371
114.371
199,6931
1436,5641
85.850
474,345
152,152

Gordon Moody Association
Note5 to the accounts
For thè yèar éndèd 31 Mar(1) 2021
11 Restricted Funds
At
01.04.20
Movement in Resources
Incoming
Outgoing
At
31.03.21
Transfers
Gambling Therapy
GambleAware
Women's Treatment Centre
2C6.190
341.125
965,549
145,117
1326,4231
{1,447,591}
17,114}
220.892
482,042
138,003
2(￿,190
358,895
12 Unrnstrict8d Funds
At
01.04.20
Movement in Rewurc•s
Incomlng
Outgolng
At
31.03.21
Tran8f•r8
General lund
Designated Funds (note 10)
828.241
474.345
1,302,586
650.790
74.371
725,161
1482.0421
996.989
152.152
1.149.141
1396,5641
1396,5641 1482.0421
The charitys fvnds
R•8trlcted Funds
D•8crSptlon, nature and purpo80 of fund
Gambling Therapy
Web$ile and mulb"lingual online stThice vthi¢h provides support and
advi￿ f¢y people ovewa8 loul$ide Great Brrtainl who are affected by
problem gambling.
COgni￿'ve behavioural therapy based treatment programme at ￿￿0
residential communibes (Dudley, West Midlands and Beckenham. Kenll..
women's Irealmenl Service". additional post treatment counselling support,,
onlin& $upport lo those awaiting treabnent and fa¢e to la¢e and online
support for those vtho have completed the programme.
Women's Treatment Centre Residential Irealmenl progr8mme based in Dudley. Vvesl Mi%Ylandg and
Beckenham. Kent for those severely affected by gambling. Retreat and
Counsellin9 Servi￿ for men and women and Wraparound service to
support those in need pre and post treatment
GambleAware
Designated funds
Property fund
Th• Propèrty funds are designated funds allocatèd by thè Trustees from
unrestricted income to be spent on ihe purchase and renov*'on of
properties from which the charity will carry on its activities.
Data posts and impacls fund This is a designated fund to cover the costs of data posts over 2 years.
Innovabon fund
The Innovabon fund has been set aside by the Trustees to be spent on
items that improve the exper1er￿e of residents, treatment such as activity
days and dasses.
Other dewgnated funds include fvnds set aside by the Trustees for
advèrtising. markeb"ng. website updatès and refutbishments.
Other designated funds

Gordon Moody Association
Note5 to the accounts
For thè yèar éndèd 31 Mar(1) 2021
13 PENSION COMMITMENTS
The Charty operates a defined ¢ontn"bubon scheme. The assets of the scheme a￿ held separately from
those of the charity being invested with an insurance company. Contn'bLth'ons payable by the charity to
the fund amounted to £46,881 during this year {2020.' £41,200).
There wa5 an outstsnding contn"bulion amount al 31 March 2021 of £nil12020.' £nill.
The number of staff to whom the pension benefits were accruing are as follchys..
2021
2020
Staff
30
27
14 SHARE CAPITAL
The company has no share capital and is limited by guarantee.
15 OPERATING LEASES
Al 31$1 March 2021 and 31st March 2020 Gordon Moody Assouabon had annual commitments under
oF4ratin9 leases as $&t out below..
2021
2020
Expires..
Equlpm•nt
Within 1 year
Betsveen 2 and 5 years
1,426
1,426
810
2021
2020
Expires..
Proparty
Within 1 year
55,309
54,634
16 Related Party Transactions
Thérè were no related party transacbons during the year.
16 Post balance sheet events
Subsequent to the year end. the Company purchased property a cost £880,000.