live Life GAweLife TRUSTEE ANNUAL REPORT: LIVE LIFE GIVE LIFE l October 2023- 30 Se tember 2024 Names bywhich the Charity 15 known: Live Life G ive Lrfe (LLG L} Date of Registration: 27 March 2LKI8 Registered Charity Number: 1123333 Contact details- BM Live Life G ive Life London WCIN 3XX Tel: 020 3287 5595 Email- info@livelife ivelife.or Webstte: www.Irvelife ivelife.or CurrentTrustees and officers as at 4 November 2025: Mandyventers (Chairman & Treasurer} Georgia Wilding (Trusteel Luke Yates ITrusteel Rachel Prosser {Trustee} Roydon Turner {Trusteel Independent Examiner Hector Cruz CPA Wv.lIVelIfeg1VelIfe.Org.uk QLive Life Give Life Registered Charity No 1123333 Page l of 15
iiveiife GAwe lite TRUSTEE ANNUAL REPORT: LIVE LIFE GIVE LIFE l October 2023 - 30 Se tember 2024 STRUCTURE AND MANAGEMENT There must be a minimum of three Trusteesgoverningthe charity. NewTrustees must be appointed for a term of three years by a resolution of the Trustees passed at a special meeting. Trustees must nominated and seconded by a member of the current trustee board and must win a majority of votes cast at the special meeting. That Charity's constitutional document is a Trust Deed. As a relatively small charity the Trustees currently take full responsibility for all issues of governan, manage ment and application of duties. All Trustees are involved in decision-making processes although the Charity has a quorum of two due to its small size. The charity Trustees have complied with theirdutyto have due regard to the guidance on public benefft published by the Commission in exercising their powers orduties. OBJECTIVES AND KEY AcfiviTIES Live Life Give Life's objectives, as stated in the Governing Document, are as follows: l. The relief of persons in the UKwho have had. orare hoping to have. an organ/tissue transplant IbLrt not exclusively) by- Improving the supply of human organs and tissue available for transplantation through the promotion of awareness of human organ and tissue donation b. Improving equity of access to organ donation and transplantation for all The provision of equipment. facilities and services of beneftt d. Supporting research into human organ donationand ensuringthe publication and disseminatDn of that research e. The promotion of public awarenessand recognttion of organ and tissue donorsand theirfamilies 2. The advancementof educationforthe benefitof the public in all matters relating to organ donation and transplantation. Wv.lIVelIfeg1VelIfe.Org.uk QLive Life Give Life Registered Charity No 1123333 Page 2 of 15
iiveiife GAwe lite TRUSTEE ANNUAL REPORT: LIVE LIFE GIVE LIFE l October 2023 - 30 Se tember 2024 Ro don Turner- Trustee . Creative Direction Re ort This financial year marked a signrficant growth in Ltve Ltfe Give Life's support for children's education through its partnership with All Good Co. and the "Orgamites Mighty Education Programme, encompassing initiatives such as 'Mayrrow' Bone Marrow and Stem Cell Education Month, and 'Orgtober', Organ Donation Education Month. The findings from the APPG IAII-Party Parliamentary Group: Ethnicity Transplantation and Transfusion) report on Monday 4th Dember 2023 have SpUrd greater emphasis on primary school education. The report clearly highlighted the necessity of fostering a culture of donation. Surprisingly, N HSBfs strategy lacks emphasis on education.The evidence underscoresthe importance of integratingdonatK)n education into the school curriculum across various age groups, as well as engaging college/universty students. It emphasisedthat youngergenerations need to be informed and comfortable with donatk)n practices, therebyencouragingautomaticregistration as donors upon reaching adulthood.They also p pivotal role in initiating family discussions about different forms of donation within the wider community. Currently, NHSBT and the Department for Education {DfEI do not prioritise donation education. While the DfE's PSHE guidan undergoes review. LLGL urges NHSBT. DfE, and DHSC to reconsider this stance. In addressing these challenges. LLGLalso supported the Orgamites in developing a new distribution resources hub and translating and revitalising the existing G reek "M ighty Organs Film" into English for wider use in schools. The partnership between Orgamites, Unique Educational Resources and Live Life G ive Life continues to strengthen. Mayrrow 2024 Focus: Building Resources and Awareness In its inaugural year, the Mayrrow campaign focused on creating essential educational resources l Mayrrow Toolkitl. establishing a delivery pathway to our target audience Iteachersl through a Resources Hub (new website) and Press Ktt. and generating ample promotional materials for a month- long social media initiative. These resources have been designed for annual reuse over a minimum of three years. The campaign leveraged social media to Significant enhance awarenessand supportformayrrow. Our messaging effectively communicated that times are changing-so much so that the month of May has been officially replaced by Mayrrow: Bone Marrow and Stem Cell Education Month. We highlighted the availability of f ree educational resources accessible to all teachers in over 13,(KK) primary schools across the UK from 1st May 2024. For the first time. children aged 5t0 11 will explore the wonder5 of their marrow, life-saving stem cells, and remarkable blood. Wv.lIVelIfeg1VelIfe.Org.uk QLive Life Give Life Registered Charity No 1123333 Page 3 of 15
iiveiife GAwe lite TRUSTEE ANNUAL REPORT: LIVE LIFE GIVE LIFE l October 2023 - 30 Se tember 2024 This social media engagement encouraged our audience to visitthe website and download the complimentary educational kits forteachers and parents, aimed at educating children about bone marrow and stem cells. Wv.lIVelIfeg1VelIfe.Org.uk QLive Life Give Life Registered Charity No 1123333 Page 4 of 15
iiveiife GAwe lite TRUSTEE ANNUAL REPORT: LIVE LIFE GIVE LIFE l October 2023 - 30 Se tember 2024 The Mayrrow campaign surpassed its objettives, particularly in asset development. For a subject previously untaught in primary schools. achieving 2.070 engagements solely from cold email outreach, without a media budget and with minimal partnersocial media activity. represents a significant success. This success establishes a robust foundation forfuture growth and impart beyond Year I's expectations. LLGL also saw the support of the Orgamites expansion with two new toolktts in the development. Toolkit 4: MIGHTY MIND Having focused on physical health. ivs time to ensure thatour mental health is in tip-top shape too. Along the way, we'll learn a little about how amazing our brains really are, touching on how different brains work I neurodiversity) as well as how wonderful each brain is (physiology). We'll look at healthy ways to deal with anxiety, anger, fear and sadness, and share our best tips for staying positive, appreciative and always persevering. Included in this toolktt. our Mighty Aff irmations cards and activations are our tailor-made self-talk tools that are setto lay the foundation for some mighty healthy self-esteems. Toolkit 5: MIGHTY pLAN- Levs rediscover the great outdoorsl By looking at just how big and beautiful our planet really is, students will be more inspired to help protect it. We'll travel through forests and deep into the ocean. We'll go barefoot and brave the great outdoors. We might even get a little dirty, and rediscoverwhy that's not such a bad thing. Anchored in prartical, simple attivities everyone can do, students and their families will be inspired to venture away from their screens and encounterthe mighty world beyond theirfront doors. Wv.lIVelIfeg1VelIfe.Org.uk QLive Life Give Life Registered Charity No 1123333 Page 5 of 15
iiveiife GAwe lite TRUSTEE ANNUAL REPORT: LIVE LIFE GIVE LIFE l October 2023 - 30 Se tember 2024 Dr Luke Yates Trustee . Publici and Awareness Re ort This year has been exceptional for our outreach and awareness-raising activities. We were able to showcase the Mighty Orgamites programme on the BBC'S One Show. where we showed a short film which focused on delivering a lesson on organ donation in a primary school for the first time in England. The Mighty Orgamitesfilm was shown to a class of 30 children aged between 9-IOye3rs old- the target audience for our educational aims. There was an added poignancytothis lesson as it was delivered in Samyates, old classroom in the school where she taught as a Year 5/6 primary school teacher. Sam died awaiting a lung transplant and is the th inspiration behind my work at LLGL. The One Show aired on 9 July 2024. According to Ofcom, in 2024 The One Show on BBC One had an average audience of 1.9 million viewers (age range 16-34-year-olds} across both broadcastTVand BBC iPlayer. These figuressuggestthatthere is high potentialfor our work to have significantly increased awareness of organ donation. See htt or amites.co or amites-orF the-bbc to watch the film. LLGL remains an important voice at the forefrontof the organ donation and transplant community. We are often sought out for expert opinion and. speaking on LLGL'S behalf. I was quoted by journalist Lucv Parry, publishing on the BBC News. This story published in September2024 and focused on the decline in organ donation consent rates in the UK. In the article we urgedfamilies to talk about organ donation and proposed educational routes as a long-term solution to reverse this worrying trend. The article can be found at this link: htt www.bbc.co.uk news articles c511 Szre o#.-:text=More%20families%20areY.20refusin donation&text=WhileYo20a%201oved%2(knne'sYo20known felt%20about%20bein %20a%20donor I continue to support and contribute to the annual undergraduate medical student lectures at University College London alongside transplant surgeon, Bimbi Fernando. and other patient stories to cove r all aspects of transplantation. This is an important and special event as we have the potential to influen future clin ical careers in transplant medicine. °A20 IgnitingTrust in Organ Donation Due to the pressing need for more donors and a fall in consent rates in the UK. we began work with academics Wasim Ahmed (University of Hull) and Prof Mariann Hardey (Durham University} to initiate research projectsthat could pinpoint keyareas that preventorgan donation. We were awarded £7,CtKJ alongside Wasim and Mariann from the University of Hull for an Impact and Knowledge Excharge innovation sandpit conference at the Aura Innovation Centre. Hull on 3 July 2024. We invited academics, professionals, charities and social sector organisations to participate in this multi- disciplinary meeting. 15 people f rom 10 different institutions attended and participated in the Sandpr( event, including myself and Roydon Turner, with others coming from a range of disciplines and backgrounds. Wv.lIVelIfeg1VelIfe.Org.uk QLive Life Give Life Registered Charity No 1123333 Page 6 of 15
iiveiife GAwe lite TRUSTEE ANNUAL REPORT: LIVE LIFE GIVE LIFE l October 2023 - 30 Se tember 2024 The sandpit was conceived to look at the pressing shortfall in organ donors in the UK and provided the opportunity to meet and discuss this topic in depth as part of a facilitated process. Many new connections were formed, along with potential collaborative relationships which could f lourish into future new projects. A particular focus for our educational aims within our work was the discussion around the design and implementation of a randomised controlled trial in primary schools to capture data and quantify the impact of educational programmestovalidate its efficacy. This is an exciting new collaboration. and we look forward to the insights that will evolve. Geo ia Wildin Trustee This year LLG L trustee, Rachel Santi (Prosser}, and I have taken over the charity's social media for no fee. We are using a charity free subscription for Canva and a Buffer (social med ia) subscription at a cost of £179.99 perannum. This is a significant saving as we no longer pay forthis service, though we thank Dax and his team for so ably looking afterthis for a numberof years prior to this. Our first two months in social media have been successful with a 67.W increase in reach on Faceb(x)k and a 117.8% increase in interactions over311. Our reels did particularly well with a 538.5/0 increase in interactions. Infographics on talking about donation - and stories from younger organ recipients- were most effective. Once again, we collaborated with Run Nation on the 2024 edition of the Valentine's Races in NewCaSt- upon-Tyne, where I held a raffle and cake sale- we raised £187, including kind donations from T-shirt sales. Ourteam included membersof the local transplantcommunity. transplant doctors, nurses Imell. organ recipients and friends of organ recipients who were taking part. l attended George Heriot School in Edinburgh to speak to their pupils about organ donation and have been invited back to do this again. l also attended the BritishTransplantGames in Nottingham as a participant and an ambassadorforLLGL covering the eventforoursocial media. In addition, l attended the European Transplant Games in Lisly)n, again representing LLGLas well as Team GB, where I wontwo gold medals,. I wasfeatured on Tyne Tees ITV News. Wv.lIVelIfeg1VelIfe.Org.uk QLive Life Give Life Registered Charity No 1123333 Page 7 of 15
iiveiife GAwe lite TRUSTEE ANNUAL REPORT: LIVE LIFE GIVE LIFE l October 2023 - 30 Se tember 2024 Rachel Prosser- Trustee . Fundraisin ort Our work is only made possible by numerousfinancial donors, many of whom are unknown to Us but to whom we are extremelygrateful. We are alwaysamazed at people's creativtty and resourcefulnesswhen it comesto fundraisingeventsand, whilstmentioningthatdone byour advocates, we are consciousthat this is only a sm311 proportion of the total funds raised for us. We are extremely lucky to have had some amazing support over the past year. Some of the mo significant f undraisers are listed below- LLGL Trustee. Rachel Prosser. held her annual Bublé Tribute event in December 2023 raising £3,184 a phenomenal amount. As always, the event provided a great start to the Christmas party season. The Greg Marshall Memorial Ice Hockeygametook pla in July 2024. This was a charity hockey game in memory of Greg Marshall. who passed away whilst awaiting a heart transplant in September2023. Over£5,LKKI was raised, split between LLGLand The Royal British Legion. LLGL received £2,664.45 plus an additional £880 raised via the JustG iving page for G reg. In add ition tothis impressive amount.theeventgenerated agreatdealof awarenessof organ donation. The event was such a success that plans are in place for a further charity match in J uly 2025. DannyTaylor ran the Plymouth Half Marathon in an impresstve 2:03:59. He raised £1.187. whi(h was wonderful! Danny ran in memoryof his father, who53dly passed awaywaiting fora kidney and pancreas transplant. David Cardoso ran the KewGardens Half Marathon in March in 1.57. raising over£5,5. David was inspired to run the half marathon as organ donation is close to his family his mother is a two-time double lung transplant recipient. Dyno donated £5CL) to us following a talk to their staff by our trustee, Rachel, as part of the wellbeing campaign. The information was greatly appreciated by all the team at Dyno. Gianluca ran the Stockholm Marathon in June 2024 and Ilkley Half Marathon in July 2024. He was inspired byhis fatherwho received a livertransplantin 2016. He raised an impressive £840. John Tait ran the Scottish Half Marathon in August in memory of his Uncle Kerrwho sudden passed away in April 2024. Kerr was able to donate his organs and benefit more than one life. John raised £1,574. The Mcmahon family raised £1.565 for LLGL in memory of Paddy Mcmahon, their much-loved dad, husband, brother, grandad and father-in-law. He had donated his kidneys, liver, heart valves, bone and tissue. The family is very proud of his selfless act of generosity- Aimee Donnellyraised £1,276 in memoryof hermum, Philomena Donnelly, who passed away in August 2024. Despite her wishes she was not an eligible organ donor. so the family wanted to raise awareness of organ donation. Wv.lIVelIfeg1VelIfe.Org.uk QLive Life Give Life Registered Charity No 1123333 Page 8 of 15
iiveiife GAwe lite TRUSTEE ANNUAL REPORT: LIVE LIFE GIVE LIFE l October 2023 - 30 Se tember 2024 Scott Garman ran the Leeds Half Marathon in May 2024 in memoryof his sister, Caley. who died in 2023 followinga brain haemorrhage. The familywanted todonate Caley's organs, butthswas not possible,. however. it made the family think about the importance of organ donation and inspired Scott to raise £3,125. Crosshouse Primary School & Communication Centre in Scotland raised £1.950 for LLGL. They were inspired by organ donation and chose LLGL as several of their children/families had been aff erted by organ donation (both sides) and they wanted to support their community. Employees We continueto haveTessa Gattiablyholdingtheforton the frontline of contacts, ensuring thatenqu1S are handled promptly and thank you letters are sent. She provides support on all our campaigns, meetings and speakers programmes. Future Commitments As LLGL is entirelyfunded bycharitable donationswe ensure that, before we embarkon anycampaigns, we have the funds availabletocomplete the workand do not rely on receivingfuture donationstodo so. This means that we may either build up f unds {as we this year) or invest in campaigns las we did last year) which have a multi-yearimpact. Atyear endwe had reserves of £73,355 to fund our 2025 activities and beyond. Wv.lIVelIfeg1VelIfe.Org.uk QLive Life Give Life Registered Charity No 1123333 Page 9 of 15
iiveiife GAwe lite TRUSTEE ANNUAL REPORT: LIVE LIFE GIVE LIFE l October 2023 - 30 Se tember 2024 Live Life Give Life Statement of Financial Activities for the period ended 30 September 2024 Funds 2024 Funds 2023 Notes Incomin Resources Incoming Resour¢esAmm generated Funds General Donations 45,798 39,085 Total Incoming Resources 45,798 39.085 Resources Ex ended Costs of Collertion of Funds Online collection of Donations 1.740 Specif ic Events Charitable Artivities Support Costs 6.199 5.207 Prornotion of Organ Donation Awareness 57.6CO 24.6CO Total resources expended 63,799 29,807 Net incoming/(outgoing) resources Unrestricted Funds brought forward (18,581} 7,538 91.936 84.398 Total Funds Carried Forword 73,355 91,936 Wv.lIVelIfeg1VelIfe.Org.uk QLive Life Give Life Registered Charity No 1123333 Page 10 of 15
iiveiife GAwe lite TRUSTEE ANNUAL REPORT: LIVE LIFE GIVE LIFE l October 2023 - 30 Se tember 2024 Live Life Give Life Balance Sheet as at 30 September 2024 2024 2023 Current Assets Bank 73,355 91.936 NetAssets 73,355 91,936 Re resented b Unrestricted Funds 73,355 91,936 TotolFunds 73,355 91.936 Wv.lIVelIfeg1VelIfe.Org.uk QLive Life Give Life Registered Charity No 1123333 Page 11 of 15
iiveiife GAwe lite TRUSTEE ANNUAL REPORT: LIVE LIFE GIVE LIFE l October 2023 - 30 Se tember 2024 Notes to the Accounts l. Accountin olicies In preparing the accounts, the following accounting policies have been complied with: The accounts have been prepared on the historic cost convention. The accounts are in accordance with applicable accounting standards, the Charities SORP 2tX)5 (Accounting and Reporting by Charities) and comply with the Charities (accounts and reports) Regulations 2(5 issued under the Charities Act 1933. b. All income and expenditure are recorded on a cash paid/received basis. Irrecoverable VAT is charged as incurred. All assets C05ting more than £l.(KM) are capitalised. Depreciation on computers and video equipment 15 charged on a straight line basis over three years. 2. Taxation The Charity is registered and, accordingly, is exempt from taxation on its income and gains where they are applied for charitable purposes. 3. Related Part Transactions None of the Trustees were paid any remuneration by the charity during the year. Expenses were reimbursed in line with the expense policy forexpenses incurred wholly forthe benefit of the charity. LLGL has a partnership with the Orgamites which were conceived and are run by the AIIGoodCo which is controlled by Roydon Turnerwho is also a Trustee of LLGL 4. Online Costs of Collectin Donations These costs include payments made forthe collection of online donations and this comprises payments to both Stripe and Just Giving. Wv.lIVelIfeg1VelIfe.Org.uk QLive Life Give Life Registered Charity No 1123333 Page 12 of 15
iiveiife GAwe lite TRUSTEE ANNUAL REPORT: LIVE LIFE GIVE LIFE l October 2023 - 30 Se tember 2024 5. Or an Donation Awareness These are related to our social media and website activtty in the current year, and campaigns previously discussed in the prior year. Program 2024 2023 Campaigns/digital 39, 150 Website & social media 18,450 24,6tM) Total 57,6(Ki 6. Related Part Transactions The Campaign funding relates to the Orgamites which is referenced in Note 3 above and the activities are noted in Roydon Turners Trustee report. There is no component that represents a payment to a Trustee and LLGLfund other costs at best negotiated rates Wv.lIVelIfeg1VelIfe.Org.uk QLive Life Give Life Registered Charity No 1123333 Page 13 of 15
iiveiife GAwe lite TRUSTEE ANNUAL REPORT: LIVE LIFE GIVE LIFE l October 2023 - 30 Se tember 2024 Inde endent examiner's re ort to the trustees of 'Live Life Give Life, I report on the accounts of the charfcy forthe year ended 30September 2024, which are set out on pages 9 to 12. Res ective res onsibilities of trustees and examiner The charity's trustees are responsible forthe preparation of the accounts. The charity's trustees consider that an audit is not required for this year under section 144121 of the Charities Act 2011 (the 2011 Act} and that an independent examination is needed. It is my responsibility to: examine the accounts under section 145 of the 2011 Act; to followthe procedures laid down in the general Direttions given by the commission under settion 145{5llbl of the 2011 Act; to state whether particular matters have come to my attention (basis of independent examinerfs report). My examination was carried out in accordance with the general directions given by the Charity Commission. An examination includes a review of the accounting records kept by the charity and a comparison of the accounts presented with those records. Italso includesconsideration of any unusual items or disclosures in the accounts, seeking explanations from you as trustees concerning any such matters. The procedures undertaken do not provide all the evidence that would be required in an audit; consequently, no opinion is given as to whetherthe accounts present a 'true and fairview, and the report is limited to those matters set out in the next statement. Wv.lIVelIfeg1VelIfe.Org.uk QLive Life Give Life Registered Charity No 1123333 Page 14 of 15
iiveiife GAwe lite TRUSTEE ANNUAL REPORT: LIVE LIFE GIVE UFE l October 2023 - 30 Se tember 2024 Inde endent examiner's statement In connection with my examination, no matter has come to my attention: 111 which gives me reasonable cause to believe that in any material respect the requirements: to keep accounting records in accordance with section 130of the 2011 Act and to prepare accounts which accord with the accounting records and comply with the accounting requirements of the 2011 Art have not been met: or 121 to which, in my opinion, attention should be drawn in order to enable a proper understanding of the accounts to be reached. Name Hector Cruz Relevant professional qualification or body: CPA {American Institute of Certified Public Accountants) Address: 6 Candle Mews, Walton Road, East Molesey, KT8 OGZ Date: 4 November 2025 Wv.lIVelIfeg1VelIfe.Org.uk OLive Life Give Life Registered Charity No 1123333 Page 15 of 15