Registered Charity Number: 1122461 | SC053979
National Ugly Mugs
Report and financial statements For the year ended 31 March 2025
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025 er
Registered Charity Number: 1122461 | SC053979
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Registered Charity No. 1122461
National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
| A MESSAGE FROM THE TRUSTEES | 5 |
|---|---|
| MAIN OBJECTIVES AND ACTIVITIES | 7 |
| NUM’S MAIN ACTIVITIES | 10 |
| NUMINNUMBERS- MEMBERSHIPSTATISTICS | 10 |
| DIGITALSERVICES | 11 |
| ALERTINGMECHANISM ANDNUMCHECKER | 12 |
| REPORTS OFHARM, ALERTS,ANDVICTIMISATION | 13 |
| REPORTSORIGINATING FROMPOLICEFORCES ANDCONSENTS | 14 |
| SUPPORT SERVICES | 15 |
| CASEWORK | 15 |
| MENTALHEALTHSUPPORTSERVICES | 16 |
| NUMBRELLALANE | 17 |
| VOCATIONALSUPPORT | 19 |
| RACIAL JUSTICE FOR SEX WORKERS | 21 |
| SPECIALIST SEX WORKER INDEPENDENT SEXUAL VIOLENCE ADVISOR (SWISVA) PARTNERSHIP | |
| PROJECT | 22 |
| SWERV! – SEX WORKERS EVALUATE REPORTING VIOLENCE | 23 |
| SYSTEMIC ADVOCACY, STRATEGIC PARTNERSHIPS & COMMUNITY EDUCATION | 24 |
| POLICYADVOCACY& PUBLICVOICE | 24 |
| STRATEGICPARTNERSHIPS& MOVEMENTBUILDING | 24 |
| LOOKING AHEAD | 27 |
| STRUCTURE, GOVERNANCE AND MANAGEMENT | 28 |
| FINANCIAL REVIEW | 29 |
| RISKMANAGEMENT | 30 |
| ACKNOWLEDGEMENTS | 31 |
| TRUSTEES RESPONSIBILITIES IN RELATION TO THE FINANCIAL STATEMENTS | 32 |
| INDEPENDENT EXAMINER'S STATEMENT | 33 |
| FINANCIAL STATEMENTS | 34 |
Registered Charity Number: 1122461 | SC053979
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
Charity number 1122461 / SCO53979
Registered office and operational address
Unit 209, Green Fish Resource Centre, 46-50 Oldham Street, Manchester M4 1LE
National Ugly Mugs (NUM) (formerly known as The UK Network of Sex Work Projects (UKNSWP)
Trustees Trustees who served during the year and up to the date of this report were as follows:
Megan Prescott Chair (appointed September 2024) Sian Prime Chair (left August 2024) Michael Edmonds Treasurer (appointed August 2024) James Osborne Treasurer (left August 2024) Emily Kenway Trustee Patrick Vignal Trustee Dr. Laura Graham Trustee Dr Laura Connelly Trustee
Key management Dr Raven Bowen Chief Executive Officer (left 01/07/25) personnel Lynsey Walton Chief Executive Officer (appointed 14/04/25)
Bankers
CAF(Charities Aid Foundation) Bank
25 Kings Hill Avenue, West Malling, Kent, ME19 4TA
Lloyds Bank
25 Gresham Street, London, EC2 7HN
Independent examiners
Jennifer Daniel FCCA DChA Slade & Cooper Limited
Beehive Mill, Jersey St, Manchester, M4 6JG
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
A Message from the Trustees
National Ugly Mugs (NUM) achieved considerable success in 2024/5, reaching major milestones and expanding its offer in innovative ways. Notably, NUM’s membership reached 10,000 for the first time, ensuring many more sex working people have access to resources and reporting functions which improve their safety. We also received 29 per cent more reports of crime or harm than in the previous year; this produces vital intelligence for the community and for policymakers. We have continued to listen to our community to embed their needs in our reporting system: based on findings from our Racial Justice Project, we launched a ’reporting professionals’ tool, the UK’s first civil society mechanism to report harm from public officials. Finally, we have continued to tackle image-based abuse (including so-called ‘revenge porn’) by expanding our support for members to remove unwanted personal content from the internet.
Aside from our expanding digital reporting service, our hands-on support increased too. Sex workers may feel concerned by stigma when approaching services for support after sexual violence. Based on this knowledge, We introduced dedicated Independent Sexual Violence Adviser (ISVA) services for sex workers in Manchester and expanded provision with a relaunch in London. We also funded over 120 individual therapy sessions and doubled the number of free sessions in our therapy package offered to sex workers. We complemented this individualised support by piloting new mental health drop-in and crisis services at NUMbrella Lane, Glasgow.
We are proud that our vocational support programme was co-designed by people with lived experience of the sex industry as well as expertise in lifelong learning. This dual knowledge ensures our offer is appropriate for our membership, improving its efficacy for those who wish to change or augment their work lives. This year, over 500 sex workers engaged in the service, with £5,000 distributed in bursaries to support career planning too. Recognising the value of peer spaces, we also hosted regular peer-led hangouts on themes such as CV development and navigating earning within precarious industries. Feedback from people using this multi-faceted programme found that they felt more confident, less isolated and more in control of their potential futures.
NUM continued to draw on its membership’s expertise, its extensive data and academic partnerships to contribute to the national research and policy agenda. We are pleased to report that we formed strategic partnerships with three health-focused organisations: the National Institute for Health and Care Research, the UK Health Security Agency and National Voices. Through these partnerships and beyond, NUM has influenced national inclusion health policy, making sure sex worker voices are not only heard but embedded at the heart of decision-making, so policies are grounded in real lived experience.
In February 2025, NUM was also formally registered as a charity in Scotland, strengthening our governance and ensuring we can deliver our mission UK-wide with accountability across all nations.
Sex work policy continues to be contested and challenging terrain. In 2024/5, NUM drew on
Registered Charity Number: 1122461 | SC053979
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
its extensive institutional knowledge of sex work to contribute to the National Police Chiefs’ Council consultation on sex work guidance. We also submitted evidence to parliament in support of full decriminalisation in England and Scotland. Of course, policy is made in the public arena as much as in the corridors of power. To that end, we strive to bring sex workers’ safety and rights into civic and cultural spaces. We continued our successful partnership with the Vagina Museum, using a co-created merchandise collection as a platform to spark public conversations and challenge stigma. We also partnered with Open Clasp Theatre on Mycelial, a touring performance which amplified sex worker voices. Finally, we published three new editions of our zine, Under the Red Umbrella, exploring harm, healing, rights, and resistance, using the words and imagery of experts by experience: our community.
This is a substantial list of achievements for a team of under 15 people operating in a challenging fundraising and political context. The trustees extend their gratitude and respect to all the staff who have made this work possible and all the community members who make NUM what it is: vibrant, vital, and always innovating.
This message is shared on behalf of NUM’s Board of Trustees.
The following report summarises the financial year ending March 2025.
Trustees Report – Year End 31st March 2025
The trustees present their report and the unaudited financial statements for the financial year end 2025. Reference and administrative information set out on page 1 forms part of this report. The financial statements comply with current statutory requirements, the charity’s trust deed/constitution and the Statement of Recommended Practice - Accounting and Reporting by Charities: SORP applicable to charities preparing their accounts in accordance with FRS 102.
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
Main Objectives and Activities
National Ugly Mugs (NUM) began as a pilot project, founded in 2012 after 10 years of advocacy to the Home Office for a centralised service that managed reports of harm to sex workers. We’re now the largest violence prevention and survivor support service for sex workers in the UK, working by, for and with sex workers to offer digital and in-person services for workers of all genders, backgrounds and types of work. Ultimately, our aim is to improve the rights, safety and leadership of sex workers, working through policy, community development and service provision to end all forms of violence against sex workers.
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
In January 2025, the Board of Trustees passed a resolution to amend NUM’s charitable objects, aligning them with the broader relief of those in need and ensuring compliance with charity law across England & Wales, Scotland and Northern Ireland.
The objects of the CIO are :
The relief of those in need by reason of age, ill-health, disability, financial hardship or other disadvantage and in furtherance of this:
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To promote public safety and the prevention of crime by the provision of safety training, information and resources.
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To preserve, protect and promote good health by providing information and support services.
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To promote the rights and entitlements of sex workers as equal citizens by providing advocacy, information and support services.
Nothing in this constitution shall authorise an application of the property of the CIO for purposes which are not charitable in accordance with section 7 of the Charities and Trustee Investment (Scotland) Act 2005 and section 2 of the Charities Act (Northern Ireland) 2008.
Main Aims
In line with these objects, NUM’s main aims are:
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Increasing sex worker safety and the prevention of crimes and harms against this diverse population of adults.
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Supporting sex workers in generating knowledge and sharing experiences in ways that advance wellbeing, increase social inclusion, and combat discrimination, criminalisation and violence.
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Providing survivor-centred, trauma-informed services and facilitating sex workers in safely accessing the public services of their choosing, ensuring that:
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Sex workers are the ones characterising their work and defining their circumstances, needs and priorities.
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Services are informed about sex workers’ needs and priorities to promote accessibility, meaningful engagement, and non-judgemental treatment.
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All sex workers – irrespective of class, race, gender, sexuality, disability, immigration status, or type of work – receive consistent, protective responses from police and public services when they ask for help.
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Sex workers inform justice, victim support, anti-violence and inclusion health initiatives in ways that improve wellbeing and increase their engagement in civil society.
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
Charitable Activities
To achieve these aims, NUM delivers a wide range of services and initiatives, including:
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Victim/survivor support casework, ensuring quality care to sex workers who survive violence.
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Harm prevention information and digital tools, including the operation of reporting, alerting and checker tools.
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The provision of emergency resources to those fleeing abuse or needing to take breaks from sex work, reducing forced labour or survival sex.
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Identifying barriers and discrimination facing sex workers, and supporting them to navigate and secure support within NUM, their communities, and public services.
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Providing in-person and online sex worker-only spaces, events and activities, as well as anti-isolation and community education programmes.
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Developing research and policy positions on the rights, safety and wellbeing of sex workers in the UK and internationally, and pushing to change the structures, policies and practices that contribute to violence.
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With the consent of sex workers, sharing information and intelligence in pursuit of offenders to improve overall community and public safety, and to advance human and labour rights agendas, systems and policy change.
These amended objects replace those previously agreed and were formally adopted by trustee resolution in January 2025
The trustees review the aims, objectives, and activities of the charity each year. This report looks at what NUM has achieved and the outcomes of its work in the reporting period. The trustees report the success of each key activity and the benefits the charity has brought to those groups of people that it is set up to help. The review also helps the trustees ensure the charity's aims, objectives and activities remain focused on its stated purposes. The trustees have referred to the guidance contained in the Charity Commission's general guidance on public benefit when reviewing the charity's aims and objectives and in planning its future activities. In particular, the trustees consider how planned activities will contribute to the aims and objectives that have been set.
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
NUM’s Main Activities
NUM’s charitable activities are undertaken in furtherance of our mandate and charitable purposes and are for public benefit.
NUM in NUMbers - Membership Statistics
In 2024, NUM reached a milestone as our membership grew to 10,238 people and organisations, compared to 9382 in 2023. This growth included 629 newly registered independent sex workers, alongside sex worker organisations and venues joining throughout the year. Active UK-based sex workers continued to make up the vast majority of our membership at around 85% overall, with the remainder comprising of industry venues (2%) and organisations, shelters, doctors’ surgeries, and other community partners were sex industry venues (14%).
Among members who disclosed their gender identity (n=567), the largest group were cis women, representing almost 70% . Cis men accounted for just over 14% , with trans women making up 5.9% , trans men 2.3% , and a further 7.9% identifying as non-binary or other gender minorities. Data on ethnicity (n=447, independent workers only) shows a similarly diverse membership. The majority of members, 72.9% , identified as White of British, Irish, Scottish, or other backgrounds; 6.9% identified as Black, including Black British, Caribbean, and African backgrounds; 6.9% identified as Asian; 8.7% as mixed heritage; and 4.5% as Hispanic, Latino/a, or Latinx. Age disclosure (n=437) showed that nearly half of our members ( 47.7% ) were between 18 and 30, a third ( 34.1% ) were aged 31–40, and the remainder were split between those aged 41–50 ( 13.7% ), 51–60 ( 4.1% ), and over 60 ( 0.7% ).
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
Digital Services
NUM’s digital services are more than tools, they are frontline interventions designed with and for sex workers, enabling members to protect themselves, share intelligence, and stay connected to care. Our NUM Checker continues to grow, with design and development improvements making it more accessible and user-friendly.
To strengthen integration, we developed a Checker API linking our reporting and alerting tools with trusted partners, and expanded Content Removal support to help members manage online abuse and non-consensual content. Alongside this, we launched a new e- learning platform, beginning with a vocational video series and workbooks, and started developing a Competency Dictionary to help sex workers identify and articulate their transferable skills.
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
Alerting Mechanism and NUMChecker
NUM’s alerting system allows members to receive warnings of reported harm in real time, tailored to the locations they choose. Reports can be submitted directly online, or with support from our caseworkers via phone, email, or chat. Once processed, these reports feed into NUM’s secure database, powering the NUMChecker tool.
Through the Checker, sex workers can screen clients by searching phone numbers, emails, usernames, or car registration plates against reports of harm. They can also browse historic alerts using filters such as work type, age, or region. This ability to check and screen clients gives sex workers greater autonomy and the information needed to make safer, informed choices.
The NUMChecker enables sex workers to search by phone number, email, username, or car registration - giving control over who they engage with.
All of these tools are accessed via our secure, members-only area of the website, developed through a bespoke WordPress build with safety and privacy at its core. In this space, created by and for sex workers , members can use our safety tools, access tailored advice and resources, and stay up to date with the latest news.
NUM’s alert system lets members filter historic reports by work type, age, gender, region, or status - creating a safer, more informed decision-making process.
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
Reports of Harm, Alerts, and Victimisation
In 2024, NUM received 756 reports of violence against sex workers, containing 917 distinct accounts of harm. This represents a 29% increase on the previous year and reflects the scale, complexity and severity of harms of the challenges sex workers continue to face.
Through our alerting system, we issued over 1 million warnings ( 1,087,262 in 2024), enabling sex workers to take informed decisions to protect their safety. Since NUM was founded, we have sent more than 4.4 million alerts to the community. The most common harms reported included physical assault, stalking and harassment, boundary violations, refusal to pay, malicious communications, and sexual assault. These patterns highlight the ongoing risks faced by sex workers, and the vital role of survivor-led reporting in prevention and safety.
On average, NUM caseworkers processed 63 reports per month. Most reports ( 75% ) came directly from sex workers, with 17% submitted by partner support organisations and 8% originating from the police.
Distribution of harms reported to NUM in 2024
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
Reports Originating from Police Forces and Consents
In 2024, NUM processed 59 reports submitted by police forces, an 11% increase on the previous year. These reports were used to disseminate safety alerts and, where requested, to provide casework support to sex workers.
Consent remains central to our approach. In 2024, 35% of survivors consented to anonymous sharing of their reports with police intelligence, and just 9% consented to full information sharing . The vast majority, around 9 out of 10 sex workers, chose not to involve police at all.
These figures continue a long-term trend: in 2012, 95% of survivors consented to anonymous sharing with police, falling to 55% in 2022 and 52% in 2023. Full consent has dropped from 28% in 2012, to 14% in 2022, to 12% in 2023, and now to 9% in 2024.
This sharp decline reflects both wider public concerns about policing and the specific risks sex workers face in engaging with law enforcement. NUM’s commitment is clear: no report is ever shared without explicit consent, ensuring safety, dignity, and survivor choice remain at the heart of our work.
Consent trends for sharing reports with police, 2012–2024
Our digital services and our support services are not separate silos, they feed into one another. Every alert leads to a survivor who may need casework support, and every drop-in or therapy session helps us strengthen our digital safety net. Together, they form a holistic system designed with sex workers, for sex workers.
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
Support Services
Alongside managing digital safety tools, our specialist casework team provides a broad range of direct support to sex workers. This includes one-to-one trauma-informed casework, emergency financial assistance for individuals and sex worker-led organisations, in-person drop-ins and wellbeing spaces, and access to paid therapy packages and tailored mental health support. Looking ahead, our London and Manchester-based SWISVAs will also begin offering drop-in sessions and information events, further strengthening our local presence and expanding in-person support.
Casework
In 2024, the team supported 1,279 sex workers, a 25% increase on the previous year. This included:
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212 brief interventions offering initial advice, information or vouchers
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109 in-depth victim support cases
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680 follow-ups from reports submitted through our platform
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182 instances of grocery or fuel support, reducing survival sex work linked to food poverty, supplemented by our small foodbank at NUMbrella Lane
Support during this time become more responsive through new out-of-hours live chat and phone shifts, ensuring sex workers could reach skilled staff for crisis vouchers, information, and reassurance beyond office hours. Funded through cost-of-living support, this extended service proved its worth immediately, giving members confidence that help was there whenever they needed it.
This year also marked an important expansion of our Independent Sexual Violence Advisor (ISVA) provision. A new Manchester-based SWISVA role was created as part of our partnership project with Basis Yorkshire and POW Nottingham, while in early 2025, funding from the City Bridge Foundation enabled NUM to once again appoint a dedicated Londonbased ISVA. This is the first time since 2018 that NUM has had a visible casework presence in London, and represents a vital step in restoring localised, specialist support in a city where so many of our members live and work.
“It only takes one person to believe in you before you start believing in yourself.” – NUM member
Case Study: Standing Beside Survivors
One NUM member, who had experienced multiple incidents of violence, turned to our casework team at a moment of deep distress. Stigma and isolation compounded her trauma,
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
but she described how simply having someone listen, check in, and provide consistent reassurance gave her the strength to continue.
Her words remind us that impact is not only measured in reports logged or cases closed, but in the quiet, transformative moments where care and belief help rebuild confidence. This is the foundation on which safety, justice, and recovery are built.
Our approach remains survivor-centred and rooted in lived experience, combining professional expertise with a “small but mighty” team ethos. Every report is met with care and belief, reflecting our unwavering commitment to safety, justice, and wellbeing.
Mental Health Support Services
NUM’s mental health services are designed to be inclusive, accessible, and rooted in the realities of sex workers’ lives. They are non-coercive, non-judgemental, and grounded in lived experience, recognising that mental health cannot be separated from hostile environments such as policing, immigration enforcement, online surveillance, and economic marginalisation.
In 2024, NUM funded 120 therapy sessions with qualified, sex worker-friendly practitioners. In early 2025, we doubled our therapy package from three to six free sessions, recognising - that longer-term, flexible care is essential. Our Directory of Sex Worker Friendly Therapists has now grown to over 89 practitioners across the UK, including many offering multilingual services. Every therapist listed has signed NUM’s declaration of values, affirming support for decriminalisation, the right to safety, and the principles of integrity, inclusion, compassion, and contribution.
Those marked with a NUM symbol offer free 3 or 6 session therapy packages, fully funded by NUM and available to any sex worker referred through our casework team. These packages reduce the emotional labour of finding support and ensure that sex workers can access help quickly, confidentially, and without cost.
“Honestly having this therapy has saved my life. For the first time I felt I wasn’t judged… I’ve managed to get back to my outgoing self thanks to the therapy NUM offered.” – NUM member
Our in-house therapist continues to host online drop-ins, while we also build tailored resources such as hypnotherapy resources and video sessions exploring grief, loss, and self-care. On awareness days like Mental Health Awareness Week, World Suicide Prevention Day, and the International Day to End Violence Against Sex Workers, we use our platforms to raise awareness, reduce stigma, and share safety planning tools.
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
We also recognise the need to care for our own staff. Following the loss of a colleague in 2024, we facilitated one-to-one counselling and reflective team sessions, creating space for grief and resilience within the organisation.
“I’ve always found it difficult to open up because of my past and the shame I carry. Knowing there are sex worker-friendly therapists available through NUM made it easier to take that first step.” – NUM member
Mental health support is not a luxury but a necessity. By combining funded therapy packages, an expanding therapist directory, online resources, and community advocacy, NUM is building pathways to healing that honour sex workers’ dignity and strength.
NUMbrella Lane
NUMbrella Lane has cemented its role as Scotland’s only wellbeing hub designed by and for sex workers. Supported by The National Lottery Community Fund and The Robertson Trust, the space is grounded in NUM’s harm reduction ethos and provides essential resources, connection, and care to some of Scotland’s most marginalised communities. In the past year, we delivered 636 hours of face-to-face support through drop-ins, casework, and mental health services.
In 2024, NUMbrella Lane welcomed 269 sex workers to drop-ins in Glasgow and Edinburgh, providing immediate crisis aid and ongoing advocacy. Over 178 sex workers have accessed sexual health testing and supplies through the hub since 2022, and in the past year alone 109 workers received supplies directly, while 278 were supported with food and essentials from our in-house foodbank.
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
The hub is also a centre for creativity and community. Across 2024, NUMbrella Lane hosted 52 events, attended by 213 sex workers, from arts workshops and zine-making sessions to brunches and peer-led discussions. In total, this formed part of 111 drop-ins and community activities that brought together more than 400 attendees over the year. Members tell us these gatherings are more than events:
“The events always lift my spirits and remind me that I’m part of a community.”
Weekly craft sessions remain at the heart of our wellbeing offer, while collaborations with Arika, the Sex Workers’ Union, and Scotland for Decriminalisation ensured that racialised, migrant, trans, and disabled sex workers had space to lead and be heard. Outreach extended into Edinburgh saunas, strip clubs, and community spaces, embedding harm reduction resources where workers were most likely to engage on their own terms. We also deepened partnerships with Crew2000, the Simon Community, and Lothian Sexual Health.
Case Study: Housing Support
One member who regularly attended NUMbrella Lane had been homeless for over a year after leaving an abusive relationship. Sofa surfing and facing repeated housing rejections left them exhausted and isolated. With the support of our caseworker, the member received both practical help to navigate housing systems and the encouragement to keep going. Together, we secured a permanent tenancy, furnishings, and vital local grants to rebuild stability.
“It only took one conversation to make me see my situation clearly. I was stuck, but NUM gave me the tools and encouragement to move forward. Now, I finally have a home.” – NUM member
2024 also marked a new chapter for NUMbrella Lane as we relocated to Baltic Chambers in Glasgow. The new premises are more welcoming, accessible, and supportive of staff wellbeing, positioning the hub strongly for future growth. Looking ahead, we aim to expand vocational opportunities through NUMbrella Lane, building on our national programme with tailored sessions for Scotland-based workers.
Beyond direct service delivery, NUMbrella Lane has amplified sex workers’ voices in national debates, including contributions to the Women’s Support Project’s Migrant Sex Worker webinar and the Scottish Government’s Circle Event on Empowering Women. These interventions ensure that sex workers’ lived realities are part of conversations on gender equality and inclusion health.
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
In June 2024, NUMbrella Lane received a Special Commendation for Community Impact at the SCVO Scottish Charity Awards. Out of 39 finalists, only two organisations received this recognition, a proud moment that reflects the safety, connection, and opportunity NUMbrella Lane creates for sex workers in Scotland.
Watch out team receive the award here.
NUMbrella Lane team receive SCVO award
Vocational Support
NUM’s Vocational Support Service (VSS) continued to expand in 2024-25, delivering tailored, sex worker-led support for those exploring career development, income diversification, or transitions in or out of the sex industry. Thanks to support from the National Lottery Community Fund and an ongoing partnership with Vivastreet now in its tenth year, VSS has become a core part of NUM’s national offer and a key area for future growth.
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
NUM’s approach to VSS is grounded in the principle that career support for sex workers must be free from judgement or coercion. True choice requires material stability, access to mental health care, and safety from violence, not criminalisation or welfare conditionality. The VSS team blends academic expertise, PGCE specialisms in social inclusion, victim support casework and lived experience in the sex industry. Together, they design resources and user journeys that integrate trauma-informed mental health support with practical career planning, now fully embedded into NUM’s wider casework and digital services.
In 2024, NUM delivered 12 rounds of live WORKshops reaching 419 participants more widely. Feedback was consistently positive: workshops were rated 4.8/5 for content , 4.7/5 for engagement, and 5/5 for feeling safe to participate. Participants told us they valued not only the practical skills covered, from CV building and freelance project work to navigating DBS checks and confidence-building, but also the peer support and non-judgemental environment.
Alongside live delivery, we piloted pre-recorded “Work in Your Own Time” modules, voiced by our vocational team and complete with subtitles and downloadable workbooks. These were accessed 335 times, with a total of 57 hours of watch time, and complemented by 408 views of related content and 419 visits to the booking page. Other key developments included the creation of a Competency Dictionary to help sex workers translate their skills into mainstream employment language; the expansion of zines, toolkits, and updated online service maps; and the introduction of accelerated workshops tailored for student sex workers, carers, and those with unstable schedules.
One participant described the workshops as “a priceless piece of kit for the toolbox of providing for yourself in a cutthroat world of business” , while another reflected: “NUM really cares about people like us and what we’ve been through.”
“I have been supported with mental health, with confidence building, vocational experience and inspiration… I have felt validated and empowered through the experience and have always had someone to contact.” – NUM member
Our dedicated Vocational Support Caseworker, funded by the National Lottery Community Fund, also delivered 36 individualised one-to-one support cases in 202 4 , integrating trauma support with vocational planning. In addition, we distributed £5,000 in bursaries to support members’ vocational goals and funded 31 therapy sessions for VSS participants.
As pressures on sex workers intensify through increased policing, anti-sex work rhetoric, and economic insecurity, NUM’s vocational services remain a vital alternative to punitive “exit” frameworks. We meet people where they are, support their goals (whether staying, diversifying, or leaving) and make sure they are not navigating those changes alone.
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
Racial Justice for Sex Workers
Racialised sex workers in the UK sit at the sharp intersection of structural racism and antisex worker discrimination, navigating hostile systems across policing, healthcare, housing, - education, and support services. NUM’s Racial Justice for Sex Workers Project Rights, Recognition and Redress was created to confront these realities, reclaim narratives, and ensure that racialised sex workers’ expertise shapes the future of policy and practice. The project is funded by the Joseph Rowntree Community Trust as part of their Rights & Justice priority.
The first phase of the project produced a series of policy briefs, co-created with racialised sex workers across the UK. These briefs map how racism and anti-sex worker discrimination intersect in everyday life, from medical neglect and unsafe housing, to retaliatory expulsion from education, and outline the systemic changes needed to achieve equality, accessibility, and justice. The work also established a national Working Group of Racialised Sex Workers, creating the UK’s first dedicated platform for leadership and visibility in shaping public policy.
Phase One, completed in 2023, focused on research and documentation. Working with racialised sex workers across the UK, we co-created a series of policy briefs mapping how racism and anti-sex worker discrimination intersect in everyday life. These outlined harms such as medical neglect, unsafe housing, and retaliatory expulsion from education, while also setting out systemic changes needed to improve equality, accessibility, and justice. The project also established a national Working Group of Racialised Sex Workers, the first of its kind in the UK, ensuring ongoing leadership and visibility in shaping public policy.
“Racialised sex workers are experts in their own safety and survival. For too long, their experiences have been sidelined or erased. This project is about putting their knowledge at the centre of policy and advocacy, where it belongs.” – NUM member
Phase Two began in January 2025. Building on the findings and momentum of Phase One, this stage is focused on turning evidence into action. Our priorities include:
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Informing policymakers of the structural changes needed to improve the lives of racialised sex workers.
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Creating accessible policy resources and advocacy campaigns grounded in lived experience.
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Expanding opportunities for racialised sex workers to lead through paid roles in research, creative expression, and public education.
Embedding the Reporting Professionals Service , a new casework stream enabling sex workers to safely report racism, discrimination, or abuse of power by individuals in positions of public trust, such as police officers, housing officials, or doctors. This service, guided by the Working Group, closes a longstanding gap in accessible, survivor-led justice routes and connects directly into NUM’s wider reporting and casework infrastructure.
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
Taking a public health perspective, the project recognises both social exclusion and sex work as public health issues. Systems that criminalise sex workers and racialised people are drivers of harm; addressing these systems is central to improving safety, wellbeing, and inclusion.
Looking ahead, Phase Two will continue throughout 2025 and beyond, pushing for systemic change while amplifying the leadership of racialised sex workers themselves. The project now stands as a permanent part of NUM’s strategy: transforming lived realities into political change, and ensuring that policymakers, funders, and services can no longer ignore the voices of racialised sex workers.
Specialist Sex Worker Independent Sexual Violence Advisor (SWISVA) Partnership Project
In July 2024, NUM, Basis Yorkshire, and POW Nottingham were awarded three years of funding from the National Lottery Community Fund to deliver the Specialist Sex Worker Independent Sexual Violence Advisor (SWISVA) Partnership Project . This collaborative initiative is designed to improve health outcomes for sex workers, expand access to recovery and healing spaces, provide coordinated crisis support across regions, and strengthen sex workers’ experiences of reporting, particularly within the criminal justice system, ensuring consistent, specialist support is available in Greater Manchester, Nottingham, West Yorkshire, and beyond.
NUM recruited our dedicated Manchester-based SWISVA in December 2024, marking the first time we have had a specialist ISVA role embedded in the city. In their first months they took on complex cases of sexual violence, supporting survivors through early recovery, safety planning, and justice pathways. They also built strong partnerships with St Mary’s Sexual Assault Referral Centre (SARC), the Greater Manchester ISVA Forum, and the RASSO unit, where they successfully advocated for sex workers to have access to plainclothed officers when reporting violence. Alongside this, they organised themed monthly drop-ins, offering practical support, crisis resources, and safe peer connection shaped directly around community feedback, and represented sex workers in Greater Manchester Combined Authority’s sex work strategy discussions to ensure that lived experience remains central to local policy. The three SWISVAs (NUM, Basis and POW) meet regularly to align practice, share expertise, and troubleshoot barriers faced by sex workers. The partnership combines NUM’s national reporting infrastructure with the regional depth of POW and Basis, creating a unique blend of frontline delivery and systemic advocacy .
Looking ahead, the SWISVA Partnership is laying the foundations for long-term systemic change. Together, we will continue regional and national advocacy, using frontline evidence to influence policing, health, and justice policies; strengthen data collection and localised reporting to build an evidence base for reform; and expand drop-ins and outreach, drawing on NUMbrella Lane’s peer-led model to design safe, supportive community spaces. This project represents a significant step forward: specialist, sex worker-led ISVA support is no longer the exception, but a coordinated reality across three major regions of England, with
Registered Charity Number: 1122461 | SC053979
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
NUM ensuring Manchester’s sex workers have the tailored, trauma-informed advocacy they deserve.
SWERV! – Sex Workers Evaluate Reporting Violence
In May 2024, NUM launched SWERV! (Sex Workers Evaluate ~~OO~~ Reporting Violence London School of Hygiene and Tropical Medicine ) , a 30 month national study in partnership with the and Brunel University , funded by the National Institute for Health Research .
This is the first independent evaluation of NUM’s safety model, examining how our alerts, NUMChecker tool, reporting system, and casework support impact sex workers’ safety, mental health, and quality of life. Oversight comes from an advisory group of sex workers, survivor advocates, and violence-prevention experts, ensuring the research is rooted in lived experience.
While groundwork began in 2024, the main phase of community engagement will run through 2025–26. Findings will guide the future of NUM’s services, strengthen survivorcentred practice across the sector, and provide a powerful evidence base for sex worker-led approaches to violence prevention and justice.
This study is a historic opportunity to prove what sex workers have always known - that safety is strongest when we design the systems meant to protect us.
Registered Charity Number: 1122461 | SC053979
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
Systemic Advocacy, Strategic Partnerships & Community Education
Throughout 2024-25, NUM’s advocacy championed the rights and needs of sex workers across policy, public health, policing, culture, and media, pushing for evidence-led change and safer systems.
Policy Advocacy & Public Voice
In Scotland, NUM commissioned a YouGov poll in May 2024 that revealed only 13% of Scots believe all sex work is inherently violence, while nearly half ( 47%) disagreed. These findings provided a powerful evidence base against criminalisation-focused policy, undermining attempts to introduce a Nordic Model approach.
NUM also played a central role in shaping the National Police Chiefs’ Council (NPCC) Sex Work Guidance, consulting with over 100 sex workers through an anonymous survey co-run with the English Collective of Prostitutes. The consultation revealed that most sex workers want police to use respectful terminology, acknowledged that adult services websites are a safer working environment, and strongly opposed brothel-keeping laws that criminalise workers for sharing premises. NUM’s submission ensured these perspectives shaped the final NPCC guidance for 2025.
At Westminster, NUM submitted evidence on the Crime and Policing Bill, opposing amendments that would criminalise clients, advertising, or support for sex workers and supporting reforms to remove outdated offences such as “loitering or soliciting.” These interventions continue to place sex worker voices at the heart of national debates.
Strategic Partnerships & Movement Building
NUM strengthened collaborations with cultural, feminist, and grassroots partners, including:
-
Arika, SWU, and Scotland for Decriminalisation : co-hosting rights-based workshops and creative events in Glasgow and Edinburgh.
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Vivastreet : sustaining funding and strategic development of NUM’s vocational support.
-
Cloudwater Brewery : launching a custom International Women’s Day beer can, blending culture, humour, and advocacy.
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Open Clasp Theatre Company : touring Mycelial with post-show discussions in five cities.
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The Vagina Museum : co-creating stigma-disrupting collaborations, fundraising initiatives, and sex worker-designed merchandise.
Registered Charity Number: 1122461 | SC053979
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
Highlights of NUM’s advocacy, outreach, and cultural partnerships in 2024–25 — from zines and stickers to theatre tours, workshops, and public campaigns.
Registered Charity Number: 1122461 | SC053979
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
Education, Outreach & Public Engagement
NUM’s public engagement work connects safety, culture, and community - amplifying sex workers’ voices in spaces where they are too often silenced.
On International Day to End Violence Against Sex Workers ( 17 December 2024 ) , we cohosted a stall with MASH at Manchester’s Christmas Market, distributing care packages and premiering a memorial video of 199 names voiced by actor Megan Prescott and NUM Board Chair. The film honoured those lost to violence, stigma, and neglect, while reminding the public why this day matters: they are why we fight for better.
We continued to expand our creative platforms for sex worker expression. Three new issues of Under the Red Umbrella , our zine on harm, healing, rights, and resistance, were published online and at events. These zines, illustrated and written by sex workers, offer unapologetic testimony and art, and have become a key tool for outreach and education.
Issue 4 – June 2024 Issue 5 – December 2024 Issue 6 – March 2025
Outreach also focused on younger and student sex workers, with engagement at Northumbria University Freshers’ Fair and the delivery of workshops on online safety, migrant rights, and decriminalisation in collaboration with ESWA, Arika, and SWU. These sessions provided practical resources while tackling stigma head-on.
Through partnerships with Anawim, Crew2000, Simon Community, and the Women’s Support Project, we helped strengthen access to housing, mental health, and justice services. Ensuring our advocacy reaches beyond NUM and builds capacity across the wider sector. With UKHSA, we shaped mpox prevention advice so that it was accurate, inclusive, and stigma-free.
Registered Charity Number: 1122461 | SC053979
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
Looking Ahead
NUM’s work in the last 12 months has remained firmly aligned with our Strategic Vision 2023–2027, which set priorities across safety, support, and systems change. Guided by our principles - Sex Workers First, Quality Support, and Learning & Innovation - we strengthened digital safety tools, expanded casework and ISVA provision, grew our Vocational Support Services, and embedded sex worker voices in policy and cultural spaces nationwide.
Projects such as SWERV!, the SWISVA Partnership , our Racial Justice for Sex Workers Projec t , and NUMbrella Lane demonstrate how our vision is being realised: combining practical support with systemic advocacy to reduce harm and expand justice.
Looking forward, NUM is entering a new chapter. With a new CEO in post from April 2025, we are preparing a refreshed strategic framework . This will build on our current progress while sharpening our focus on advocacy, inclusion health, digital innovation, and sustainable service delivery. The new framework will be published in the coming year, setting out the next phase of NUM’s work to end violence against sex workers.
Registered Charity Number: 1122461 | SC053979
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
Structure, governance and management
National Ugly Mugs converted to a Charitable Incorporated Organisation (CIO) on 30th October 2019 to better serve the objectives of the organisation. It was previously registered as a charity with the Charity Commission, constituted under a trust deed dated June 2002 and now works to its Constitution.
Appointment of trustees
As set out in the Constitution, trustees are elected by existing trustees of the CIO at Annual General meetings and serve for a period of 3 years.
Trustee induction and training
All trustees will initially join the board for a 6-month induction period. At the end of this period, they will meet with the Chair and another board member to discuss their experience and decide whether they wish to continue as a trustee. During this meeting, the Chair will also provide feedback on the trustee's contributions throughout the induction. All trustees are required to review and sign a code of conduct and are fully supported by the existing board throughout their tenure.
Related parties and co-operation with other organisations
Our trustees do not receive any remuneration or benefits for their work with the charity. Any connections between a trustee or senior manager and a service provider must be fully disclosed to the board of trustees, in line with the standard procedure for any contractual relationships involving related parties. No related party transactions were reported during the current year.
Organisation
The board of trustees oversees the administration of the charity and typically meets quarterly throughout the year. As required by the constitution, a minimum of two ordinary meetings must be held annually. To manage the charity’s daily operations, the trustees appoint a Chief Executive. The charity actively furthers its purposes for the public benefit by successfully preventing crime, bringing perpetrators of serious offences to justice, and enhancing the safety of sex workers. The trustees confirm that they have adhered to the Charity Commission’s guidance on public benefit when reviewing the charity’s aims and objectives, planning future activities, and setting policies for the year.
Investment powers and policy
The trustees, considering the charity's liquidity needs for ongoing operations, have maintained available funds in an interest-bearing deposit account.
Registered Charity Number: 1122461 | SC053979
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
Financial Review
NUM reported an overall deficit of £132,251 in 2024-25 (compared with a deficit of £67,570 in 2023-24). This reflects both the increasing cost of service delivery and the continued strain on fundraising across the UK voluntary sector.
Income for the year totalled £430,584, the majority from charitable trusts and foundations, including the National Lottery Community Fund, Joseph Rowntree Charitable Trust, John Ellerman Foundation, Esmée Fairbairn Foundation, and NIHR (for the SWERV! project). Further support came from Vivastreet, corporate donations, consultancy, individual giving, and merchandise sales.
Expenditure for the year was £562,835, with the largest proportion allocated to staff costs, digital services, and direct project delivery including therapy packages, emergency food provision, and research activity.
At 31 March 2025, NUM’s unrestricted reserves stood at £20,649, of which £9,649 are free reserves. Trustees continue to aim for a level of free reserves equivalent to three months of unrestricted expenditure, a target not met this year. Replenishing reserves is therefore a priority for 2025-26, alongside ongoing diversification of income through donations, consultancy, and partnerships.
Despite the challenging financial context, NUM secured multi-year commitments that provide a strong foundation going forward, including continued funding from the National Lottery Community Fund (ISVA Partnership), Joseph Rowntree Charitable Trust, NIHR, and City Bridge Trust. We are also pursuing statutory contracts and new earned income opportunities, such as our eLearning platform, to strengthen financial sustainability.
Since year end, NUM has also secured significant additional multi-year grants from the Robertson Trust, the National Lottery Community Fund Scotland, the Paul Hamlyn Foundation Youth Fund (a new funder); and four years in unrestricted funding from the Esmée Fairbairn Foundation. Together, these commitments provide a secure foundation of more than half a million pounds over the coming years, combining restricted project funding with unrestricted investment in NUM’s core work.
Coupled with a positive projected cashflow trajectory in 2025-26 (with end funds projected to rise from £88,434 to £168,555 across the year), the trustees consider it appropriate to prepare the accounts on a going concern basis. We also expect awareness of NUM and donations to grow following high-profile media coverage, the International Day to End Violence Against Sex Workers, our Memorial Map, and the appointment of our new Ambassador, Megan Barton-Hanson .
Registered Charity Number: 1122461 | SC053979
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
Risk Management
The trustees have carefully assessed the risks to which the charity is exposed and are satisfied that appropriate systems are in place to manage these risks effectively. A risk register is maintained by staff and reviewed quarterly during trustee meetings. The charity trustees have identified three principal risks and uncertainties facing the organization. Below is a summary of these risks and the strategies in place to mitigate them:
Financial Sustainability
The wider financial environment for UK charities remains challenging, and NUM’s unrestricted reserves remain below the target level. The trustees are aware that the reserves policy of maintaining approximately three months of running costs (£150,000) has not been met. Steps are being taken to increase unrestricted reserves, including close monitoring of income and expenditure, diversifying income sources, and prioritising fundraising for core costs. Trustees continue to review financial performance regularly and are committed to achieving the target level of reserves in due course.
Staff Wellbeing and Service Delivery
The ongoing pressures facing the charity sector are considerable, and NUM's unique role in advocating for the rights and safety of sex workers amplifies these challenges. Mental and emotional stress, leading to staff "burnout," remains a significant concern.
To address this, the charity actively monitors risks related to staff burnout and provides access to a network of therapists and mental health professionals at no cost to employees in need. Plans are in place to further develop staff resources, adding capacity to the team and reducing workload pressures to support long-term wellbeing and effective service delivery.
Reputational Risks
Operating in a sensitive and often politicised field, trustees recognise the importance of safeguarding the charity’s reputation and influence. NUM manages this risk through careful communications, partnership-building, and active advocacy in policy arenas. This includes contributions to the NPCC Sex Work Guidance, evidence to the Scottish Parliament consultation, and cultural collaborations with organisations such as Open Clasp and the Vagina Museum. These activities strengthen public understanding of NUM’s mission while countering stigma and hostility, ensuring continued credibility with beneficiaries, funders, and partners.
Digital and Data Risks
With NUM’s services delivered largely through digital platforms, including NUMChecker, online reporting forms, and the members’ area, data security and confidentiality are critical. Trustees recognise the risks of cyber-attacks, data breaches, or misuse of sensitive information. These are mitigated through robust GDPR compliance, secure hosting infrastructure, regular system testing, and ongoing collaboration with trusted digital partners. Staff are trained in data handling and safeguarding protocols, ensuring that members’ information is protected at every stage.
Registered Charity Number: 1122461 | SC053979
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
Acknowledgements
Above all, we thank the sex workers who have been at the heart of NUM’s community. Your trust in us - whether by using our services, contributing to our research and consultations, or joining us in organising - means that together we change our world!
We stand in solidarity with sex workers, those who survive, resist, organise, and support one another in a world that too often looks away. Your strength shapes NUM’s mission.
We’re proud of our staff, volunteers, and members, whose dedication drives this work forward. And we’re grateful to the donors, funders, and allies who choose to stand with us in unwavering efforts in the fight to end violence, building safety, dignity, and justice for sex workers across the UK. We also deeply appreciate the invaluable support from individual donors and the charitable funders who enable our work to continue.
Registered Charity Number: 1122461 | SC053979
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National Ugly Mugs Trustees’ annual report for the year ended 31st March 2025
Trustees Responsibilities in Relation to the Financial
Statements
Law applicable to charities in England and Wales requires the trustees to prepare financial statements for each financial year which give a true and fair view of the charity's financial activities during the period and of its financial position at the end of the period. In preparing financial statements giving a true and fair view, the trustees should follow best practice and:
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Select suitable accounting policies and then apply them consistently
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Observe the methods and principles in the Charities SORP
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Make judgements and estimates that are reasonable and prudent
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State whether applicable UK Accounting Standards and statements of recommended practice have been followed, subject to any material departures disclosed and explained in the financial statements
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Prepare the financial statements on the going concern basis unless it is inappropriate to presume that the charity will continue in operation
The trustees are responsible for keeping proper accounting records that disclose with reasonable accuracy at any time the financial position of the charity and enable them to ensure that the financial statements comply with the Charities Act 2011. They are also responsible for safeguarding the assets of the charity and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
The trustees are responsible for the maintenance and integrity of the corporate and financial information included on the charity's website. Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.
Approved by the trustees on 28/11/2025 and signed on their behalf by:
Megan Prescott (Chair)
Registered Charity Number: 1122461 | SC053979
32
Independent examiner’s report
to the members of
National Ugly Mugs
I report to the charity trustees on my examination of the accounts of the charity for the year ended 31st March 2025 which are set out on pages 34 to 54.
Responsibilities and basis of report
As the charity’s trustees you are responsible for the preparation of the accounts in accordance with the requirements of the Charities Act 2011 (‘the Act’).
I report in respect of my examination of the charity’s accounts carried out under section 145 of the Act and in carrying out my examination I have followed all the applicable Directions given by the Charity Commission under section 145(5)(b) of the Act.
Independent examiner's statement
Since the charity’s gross income exceeded £250,000 your examiner must be a member of a body listed in section 145 of the 2011 Act. I confirm that I am qualified to undertake the examination because I am a member of the Association of Chartered Certified Accountants, which is one of the listed bodies.
I have completed my examination. I confirm that no matters have come to my attention in connection with the examination giving me cause to believe that in any material respect:
-
accounting records were not kept in respect of the charity as required by section 130 of the Act; or
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the accounts do not accord with those records; or
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the accounts do not comply with the applicable requirements concerning the form and content of accounts set out in the Charities (Accounts and Reports) Regulations 2008 other than any requirement that the accounts give a ‘true and fair view’ which is not a matter considered as part of an independent examination.
I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the accounts to be reached.
Jennifer Daniel FCCA DChA Slade & Cooper Limited, Chartered Certified Accountants Beehive Mill, Jersey Street, Ancoats Manchester, M4 6JG
Date: 21/01/2026
33
National Ugly Mugs
Statement of Financial Activities
for the year ended 31 March 2025
| Unrestricted funds Note £ Income from: Donations and legacies 3 109,631 Charitable activities 4 - 5 69,101 Investments 6 35 Total income 178,767 Expenditure on: Raising funds 7 334 Charitable activities: 8 326,995 Total expenditure 327,329 (148,562) 10 (148,562) Transfer between funds 27,044 Net movement in funds for the year (121,518) Reconciliation of funds Total funds brought forward 142,167 Total funds carried forward 20,649 Other trading activities Net income/(expenditure) before net gains/(losses) on investments Net income/(expenditure) for the year |
Restricted funds £ - 251,817 - - 251,817 - 235,506 235,506 16,311 16,311 (27,044) (10,733) 64,580 53,847 |
Total funds 2025 £ 109,631 251,817 69,101 35 430,584 334 562,501 562,835 (132,251) (132,251) - (132,251) 206,747 74,496 |
Total funds 2024 £ 230,058 363,230 24,433 156 |
|---|---|---|---|
| 617,877 | |||
| 6,868 678,579 |
|||
| 685,447 | |||
| (67,570) (67,570) - |
|||
| (67,570) 274,317 |
|||
| 206,747 |
The statement of financial activities includes all gains and losses recognised in the year. All income and expenditure derive from continuing activities.
A full comparative SOFA is available on the last page of the financial statements.
34
National Ugly Mugs
Balance Sheet
as at 31 March 2025
| Note £ £ Fixed assets Tangible assets 15 978 Intangible assets 16 10,022 Total fixed assets 11,000 Current assets Debtors 17 8,143 Cash at bank and in hand 18 88,434 Total current assets 96,577 Liabilities Creditors: amounts falling due in less than one year 19 (33,081) Net current assets 63,496 Net assets 74,496 Funds of the charity: Restricted income funds 20 53,847 Unrestricted income funds 21 20,649 Total charity funds 74,496 2025 The notes on pages 37 to 54 form part of these accounts. |
£ £ 2,567 - 2,567 5,755 230,247 236,002 (31,822) 204,180 206,747 64,580 142,167 206,747 2024 |
|---|---|
Approved by the trustees on 28/11/2025 and signed on their behalf by:
Megan Prescott (Chair)
Michael Edmonds (Treasurer)
35
National Ugly Mugs
Statement of Cash Flows for the year ending 31 March 2025
| Note 2025 £ Cash provided by/(used in) operating activities 23 (130,712) Cash flows from investing activities: Dividends, interest, and rents from investments 35 Purchase of tangible fixed assets - Purchase of intangible fixed assets (11,136) Cash provided by/(used in) investing activities (11,101) (141,813) Cash and cash equivalents at the beginning of the year 230,247 Cash and cash equivalents at the end of the year 88,434 Increase/(decrease) in cash and cash equivalents in the year |
2024 £ (53,244) |
|---|---|
| 156 (2,935) - |
|
| (2,779) | |
| (56,023) 286,270 |
|
| 230,247 |
36
National Ugly Mugs
Notes to the accounts for the year ended 31 March 2025
1 Accounting policies
The principal accounting policies adopted, judgments and key sources of estimation uncertainty in the preparation of the financial statements are as follows:
a Basis of preparation
The financial statements have been prepared in accordance with Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102), second edition - October 2019 (Charities SORP (FRS 102)), the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) and the Charities Act 2011 and UK Generally Accepted Accounting Practice.
The accounts (financial statements) have been prepared to give a 'true and fair view' and have departed from the Charities (Accounts and Reports) Regulations 2008 only to the extent required to provide a 'true and fair view'. This departure has involved following Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102), second edition - October 2019, rather than the Accounting and Reporting by Charities: Statement of Recommended Practice effective from 1 April 2005 which has since been withdrawn.
National Ugly Mugs meets the definition of a public benefit entity under FRS102. Assets and liabilities are initially recognised at historical cost or transaction value unless otherwise stated in the relevant accounting policy note.
b Preparation of the accounts on a going concern basis
The financial statements have been prepared on a going concern basis, which assumes that the charity will continue in operational existence for the foreseeable future. At the year end, the charity held net current assets of £63,496 and unrestricted free reserves of £9,649. The forecast to 31 March 2026 projects a positive cash balance of £168,555. The trustees recognise that reserves are below the target level of three months’ running costs and are committed to taking all possible steps to strengthen the charity’s financial position. This includes increasing unrestricted income, building reserves, and maintaining close oversight of cashflow and expenditure.
Given the challenging funding climate, contingency plans are in place to reduce costs and restructure operations if required. Cashflow is monitored regularly, and the trustees are confident that sufficient reserves are available to meet liabilities and, if necessary, to wind down the charity in an orderly manner. It is therefore not considered necessary to restate the assets and liabilities of the charity at this time.
37
National Ugly Mugs
Notes to the accounts for the year ended 31 March 2025 (continued)
c Income
Income is recognised when the charity has entitlement to the funds, any performance conditions attached to the item(s) of income have been met, it is probable that the income will be received and the amount can be measured reliably.
Income from government and other grants, whether ‘capital’ grants or ‘revenue’ grants, is recognised when the charity has entitlement to the funds, any performance conditions attached to the grants have been met, it is probable that the income will be received and the amount can be measured reliably and is not deferred.
For legacies, entitlement is taken as the earlier of the date on which either: the charity is aware that probate has been granted, the estate has been finalised and notification has been made by the executor(s) to the charity that a distribution will be made, or when a distribution is received from the estate. Receipt of a legacy, in whole or in part, is only considered probable when the amount can be measured reliably and the charity has been notified of the executor’s intention to make a distribution. Where legacies have been notified to the charity, or the charity is aware of the granting of probate, and the criteria for income recognition have not been met, then the legacy is a treated as a contingent asset and disclosed if material.
Income received in advance of a provision of a specified service is deferred until the criteria for income recognition are met.
d Donated services and facilities
Donated professional services and donated facilities are recognised as income when the charity has control over the item, any conditions associated with the donated item have been met, the receipt of economic benefit from the use by the charity of the item is probable and that economic benefit can be measured reliably. In accordance with the Charities SORP (FRS 102), general volunteer time is not recognised; refer to the trustees’ annual report for more information about their contribution.
On receipt, donated professional services and donated facilities are recognised on the basis of the value of the gift to the charity which is the amount the charity would have been willing to pay to obtain services or facilities of equivalent economic benefit on the open market; a corresponding amount is then recognised in expenditure in the period of receipt.
e Interest receivable
Interest on funds held on deposit is included when receivable and the amount can be measured reliably by the charity; this is normally upon notification of the interest paid or payable by the Bank.
38
National Ugly Mugs
Notes to the accounts for the year ended 31 March 2025 (continued)
f Fund accounting
Unrestricted funds are available to spend on activities that further any of the purposes of charity.
Designated funds are unrestricted funds of the charity which the trustees have decided at their discretion to set aside to use for a specific purpose.
Restricted funds are donations which the donor has specified are to be solely used for particular areas of the charity’s work or for specific projects being undertaken by the charity.
g Expenditure and irrecoverable VAT
Expenditure is recognised once there is a legal or constructive obligation to make a payment to a third party, it is probable that settlement will be required and the amount of the obligation can be measured reliably. Expenditure is classified under the following activity headings:
-
Costs of raising funds comprise the costs of commercial trading including fundraising, marketing and their associated support costs.
-
Expenditure on charitable activities includes the costs of activities undertaken to further the purposes of the charity and their associated support costs.
-
Other expenditure represents those items not falling into any other heading.
Irrecoverable VAT is charged as a cost against the activity for which the expenditure was incurred.
h Allocation of support costs
Support costs are those functions that assist the work of the charity but do not directly undertake charitable activities. Support costs include back office costs, finance, personnel, payroll and governance costs which support the charity's programmes and activities. These costs have been allocated between cost of raising funds and expenditure on charitable activities. The bases on which support costs have been allocated are set out in note 8.
i Operating leases
Operating leases are leases in which the title to the assets, and the risks and rewards of ownership, remain with the lessor. Rental charges are charged on a straight line basis over the term of the lease.
j Tangible fixed assets
Individual fixed assets costing £500 or more are capitalised at cost and are depreciated over their estimated useful economic lives on a straight line basis as follows:
Computers & office equipment
33.33% on cost
k Intangible assets
Individual intangible assets costing £500 or more are capitalised at cost and are amortised over their estimated useful economic lives on a straight line basis as follows:
Website
10% on cost
39
National Ugly Mugs
Notes to the accounts for the year ended 31 March 2025 (continued)
l Debtors
Trade and other debtors are recognised at the settlement amount due after any trade discount offered. Prepayments are valued at the amount prepaid net of any trade discounts due.
m Cash at bank and in hand
Cash at bank and cash in hand includes cash and short term highly liquid investments with a short maturity of three months or less from the date of acquisition or opening of the deposit or similar account.
n Creditors and provisions
Creditors and provisions are recognised where the charity has a present obligation resulting from a past event that will probably result in the transfer of funds to a third party and the amount due to settle the obligation can be measured or estimated reliably. Creditors and provisions are normally recognised at their settlement amount after allowing for any trade discounts due.
o Financial instruments
The charity only has financial assets and financial liabilities of a kind that qualify as basic financial instruments. Basic financial instruments are initially recognised at transaction value and subsequently measured at their settlement value with the exception of bank loans which are subsequently measured at amortised cost using the effective interest method.
40
National Ugly Mugs
Notes to the accounts for the year ended 31 March 2025 (continued)
2 Legal status of the charity
The charity is a charitable incorporated organisation, registered as a charity in England & Wales.
3 Income from donations and legacies
| Current reporting period Donations General grants: Esmee Fairbairn Foundation Garfield Weston Foundation John Ellerman Foundation Other Total Previous reporting period Donations General grants: Esmee Fairbairn Foundation John Ellerman Foundation University College London Hospitals NHS Foundation Trust Tudor Trust Total |
Unrestricted £ 24,556 5,000 30,000 49,500 575 109,631 Unrestricted £ 10,378 66,180 49,500 25,000 79,000 230,058 |
Restricted £ - - - - - - Restricted £ - - - - - - |
Total 2025 £ 24,556 5,000 30,000 49,500 575 |
|---|---|---|---|
| 109,631 | |||
| Total 2024 £ 10,378 66,180 49,500 25,000 79,000 |
|||
| 230,058 |
41
4 Income from charitable activities
National Ugly Mugs
Notes to the accounts for the year ended 31 March 2025 (continued)
| Current reporting period Restricted grants: City Bridge JRCT London School of Hygiene & Tropical Medicine National Lottery Community Fund SWISVA Total Previous reporting period Restricted grants: Esmee Fairbairn Foundation JRCT National Lottery Community Fund Cost of Living National Lottery Community Fund Scotland Robertsons Trust Trust for London Worshipful Company of Information Technologists Total National Lottery Community Fund Reaching Communities National Lottery Community Fund Scotland National Lottery Community Fund Reaching Communities |
Unrestricted £ - - - - - - - Unrestricted £ - - - - - - - - - |
Restricted £ 32,750 16,088 14,711 84,613 71,150 32,505 251,817 Restricted £ 8,240 27,126 67,269 84,606 63,389 39,600 58,000 15,000 363,230 |
Total 2025 £ 32,750 16,088 14,711 84,613 71,150 32,505 |
|---|---|---|---|
| 251,817 | |||
| Total 2024 £ 8,240 27,126 67,269 84,606 63,389 39,600 58,000 15,000 |
|||
| 363,230 |
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Notes to the accounts for the year ended 31 March 2025 (continued)
5 Income from other trading activities
| Consultancy and Public Speaking Corporate income E-learning Events Merchandise All income from other trading activities is unrestricted. 6 Investment income Current reporting period Income from bank deposits Previous reporting period Income from bank deposits 7 Cost of raising funds Fundraising fees Merchandise costs Advertising and marketing |
2025 £ 12,990 52,475 - - 3,636 69,101 Unrestricted £ 35 Unrestricted £ 156 2025 £ 216 - 118 334 |
2024 £ 600 21,750 1,250 400 433 24,433 Restricted £ - Restricted £ - 2024 £ 396 5,065 1,407 6,868 |
Total 2025 £ 35 |
|---|---|---|---|
| Total 2024 £ 156 |
|||
All expenditure on cost of raising funds is unrestricted.
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8 Analysis of expenditure on charitable activities
Notes to the accounts for the year ended 31 March 2025 (continued)
| Current reporting period Amortisation Bulk emailing and texting Conferences Depreciation Emergency food provision and support Minor equipment Project costs Refreshments Staff costs Subscriptions Office sundries Telephone Website costs Governance costs (see note 9) Support costs (see note 9) Restricted expenditure Unrestricted expenditure |
Total 2025 £ 1,114 23,564 1,237 1,589 7,719 614 17,435 1,604 375,462 11,106 3,174 1,755 31,625 2,556 81,947 |
|---|---|
| 562,501 | |
| 2025 £ 235,506 326,995 |
|
| 562,501 |
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8 Analysis of expenditure on charitable activities (continued)
Notes to the accounts for the year ended 31 March 2025 (continued)
| Previous reporting period Bulk emailing and texting Conferences Depreciation Emergency food provision IT costs Minor equipment Post, printing & stationery Project costs Refreshments Staff costs Subscriptions Sundries Telephone Training Website costs Governance costs (see note 9) Support costs (see note 9) Restricted expenditure Unrestricted expenditure |
Total 2024 £ 23,144 244 2,317 12,374 6,978 5,221 947 29,483 3,744 458,460 5,146 892 1,631 65 53,042 3,398 71,493 |
|---|---|
| 678,579 | |
| 2024 £ 264,743 413,836 |
|
| 678,579 |
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Notes to the accounts for the year ended 31 March 2025 (continued)
9 Analysis of governance and support costs
| Current reporting period Basis of apportionment Accountancy fees type of expense Bank charges type of expense Consultancy type of expense Staff costs type of expense Staff training type of expense Rent type of expense Insurance type of expense Payroll bureau type of expense Staff and project travel type of expense Trustee travel type of expense Management and supervision type of expense Previous reporting period Basis of apportionment Accountancy fees type of expense Bank charges type of expense Consultancy type of expense Staff costs type of expense Staff training type of expense Professional fees type of expense Rent type of expense Insurance type of expense Payroll bureau type of expense Staff travel type of expense Trustee travel type of expense Management and supervision type of expense |
Support £ 3,166 327 30,411 6,125 1,382 30,617 1,718 1,053 6,013 - 1,135 81,947 Support £ 8,443 285 14,114 4,776 3,354 209 24,338 1,889 1,172 7,778 - 5,135 71,493 |
Governance £ 2,448 - - - - - - - - 108 - 2,556 Governance £ 2,328 - - - - - - - - - 1,070 - 3,398 |
Total 2025 £ 5,614 327 30,411 6,125 1,382 30,617 1,718 1,053 6,013 108 1,135 |
|---|---|---|---|
| 84,503 | |||
| Total 2024 £ 10,771 285 14,114 4,776 3,354 209 24,338 1,889 1,172 7,778 1,070 5,135 |
|||
| 74,891 |
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Notes to the accounts for the year ended 31 March 2025 (continued)
10 Net income/(expenditure) for the year
| This is stated after charging/(crediting): Amortisation Depreciation Staff costs Staff costs during the year were as follows: Wages and salaries Social security costs Pension costs Independent examiner's fees Independent examiner's remuneration - accountancy fees |
2025 £ 1,114 1,589 1,470 570 2025 £ 331,664 25,219 18,579 375,462 |
2024 £ - 2,317 2,800 1,080 |
|---|---|---|
| 2024 £ 406,637 30,456 21,367 |
||
| 458,460 |
11 Staff costs
No employee has employee benefits in excess of £60,000 (2024: Nil).
The average number of staff employed during the period was 13 (2024: 17). The average full time equivalent number of staff employed during the period was 13 (2024: 12).
The key management personnel of the charity comprise the trustees and the Chief Executive Officer. The total employee benefits of the key management personnel of the charity were £64,394 (2024: £66,663).
12 Trustee remuneration and expenses, and related party transactions
1 trustee received remuneration or reimbursed expenses during the year of £33 (2024: nil).
1 trustee received travel and subsistence expenses during the year of £108 (2024: £681).
Aggregate donations with conditions from related parties were nil (2024: nil).
No trustee or other person related to the charity had any personal interest in any contract or transaction entered into by the charity, including guarantees, during the year (2024: nil).
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Notes to the accounts for the year ended 31 March 2025 (continued)
13 Government grants
The government grants recognised in the accounts were as follows:
| University College London Hospitals NHS Foundation Trust |
2025 £ - - |
2024 £ 25,000 |
|---|---|---|
| 25,000 |
There were no unfulfilled conditions and contingencies attached to the grants.
14 Corporation tax
The charity is exempt from tax on income and gains falling within Chapter 3 of Part 11 of the Corporation Tax Act 2010 or Section 256 of the Taxation of Chargeable Gains Act 1992 to the extent that these are applied to its charitable objects. No tax charges have arisen in the charity.
15 Fixed assets: tangible assets
| Cost Additions Disposals Depreciation Charge for the year Disposals Net book value At 31 March 2025 At 31 March 2025 At 31 March 2024 At 1 April 2024 At 31 March 2025 At 1 April 2024 |
Office equipment £ 2,251 - - 2,251 1,422 414 - 1,836 415 829 |
Computer equipment £ 23,449 - - 23,449 21,711 1,175 - 22,886 563 1,738 |
£ 25,700 - - Total |
|---|---|---|---|
| 25,700 | |||
| 23,133 1,589 - |
|||
| 24,722 | |||
| 978 | |||
| 2,567 |
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Notes to the accounts for the year ended 31 March 2025 (continued)
16 Fixed assets: intangible assets
| Cost Additions Disposals Amortisation Charge for the year Disposals Net book value At 1 April 2024 At 31 March 2025 At 1 April 2024 At 31 March 2025 At 31 March 2025 At 31 March 2024 |
Website £ - 11,136 - 11,136 - 1,114 - 1,114 10,022 - |
£ - 11,136 - Total |
|---|---|---|
| 11,136 | ||
| - 1,114 - |
||
| 1,114 | ||
| 10,022 | ||
| - |
17 Debtors
| Grants receivable Other debtors (rent deposit, staff costs control) Prepayments and accrued income |
2025 £ 3,675 1,227 3,241 8,143 |
2024 £ 250 2,053 3,452 |
|---|---|---|
| 5,755 |
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Notes to the accounts for the year ended 31 March 2025 (continued)
18 Cash at bank and in hand
| 18 Cash at bank and in hand |
||
|---|---|---|
| Cash at bank and on hand 19 Creditors: amounts falling due within one year Other creditors and accruals Taxation and social security costs |
2025 £ 88,434 88,434 2025 £ 17,004 16,077 33,081 |
2024 £ 230,247 |
| 230,247 | ||
| 2024 £ 12,507 19,315 |
||
| 31,822 |
20 Analysis of movements in restricted funds
| Restricted grants: City Bridge EFF JRCT Robertsons Trust Trust for London WCIT Current reporting period London School of Hygiene & Tropical Medicine National Lottery Community Fund Reaching Communities National Lottery Community Fund Scotland National Lottery Community Fund SWISVA |
Balance at 1 April 2024 £ - 8,240 8,187 - (24,654) 20,548 - 5,115 36,084 11,060 64,580 |
Income £ 32,750 - 16,088 14,711 84,613 71,150 32,505 - - - 251,817 |
Expenditure £ (4,290) (4,320) (16,493) (10,445) (69,437) (61,239) (13,965) (18,762) (20,627) (15,928) (235,506) |
Transfers £ (3,802) (3,920) (1,462) (2,739) (2,096) (8,000) (8,083) 13,647 (15,457) 4,868 (27,044) |
Balance at 31 March 2025 £ 24,658 - 6,320 1,527 (11,574) 22,459 10,457 - - - |
|---|---|---|---|---|---|
| 53,847 |
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Notes to the accounts for the year ended 31 March 2025 (continued)
20 Analysis of movements in restricted funds (continued)
| Catalyst Comic Relief EFF Glasgow Fund J Butler Educational Trust JRCT Manchester City Council Robertsons Trust Trust for London WCIT Previous reporting period National Lottery Community Fund Digital National Lottery Community Fund Org Development National Lottery Community Fund Reaching Communities National Lottery Community Fund Scotland National Lottery Cost of Living London Community Foundation (MOPAC) National Lottery Community Fund Covid |
Balance at 1 April 2023 £ 123 (13,204) - 8,428 900 32,166 3,523 (3,824) 4,812 (616) 80 (23,362) 3,341 - 23,673 27,907 - 63,947 |
Income £ - - 8,240 - - 27,126 - - - - - 84,606 63,389 67,269 39,600 58,000 15,000 363,230 |
Expenditure £ - - - - - (47,221) - - - - - (76,901) (38,182) (6,367) (51,289) (44,783) - (264,743) |
Transfers £ (123) 13,204 - (8,428) (900) (3,884) (3,523) 3,824 (4,812) 616 (80) (8,997) (8,000) (60,902) (6,869) (5,040) (3,940) (97,854) |
Balance at 31 March 2024 £ - - 8,240 - - 8,187 - - - - - (24,654) 20,548 - 5,115 36,084 11,060 |
|---|---|---|---|---|---|
| 64,580 |
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Notes to the accounts for the year ended 31 March 2025 (continued)
20 Analysis of movements in restricted funds (continued)
Name of restricted fund
Description, nature and purposes of the fund
Catalyst Universal credit project with CAST City Bridge Restricted to London for victim support case work Comic Relief Restricted case work for women only EFF Expanding impact and opportunities in healthcare spaces Glasgow Fund Restricted to Glasgow J Butler Educational Trust Funding for brochures for Romanian sex workers in London JRCT Racial justice London Community Foundation (MOPAC) Covid in London London School of Hygiene & Tropical Medicine NIHR research project Manchester City Council Government grant for ISVA case work to Manchester residents National Lottery Community Fund Covid National Covid emergency response project National Lottery Community Fund Digital Digital build funding National Lottery Community Fund Org Development Org development contract for digital National Lottery Community Fund Reaching Communities Victim and Vocational support services - England only National Lottery Community Fund Scotland Restricted to Scotland Partnership project restricted to England/Manchester support National Lottery Community Fund SWISVA services National Lottery Cost of Living Cost of living response project in financial year 2023-24 Robertsons Trust Restricted to Scotland, NUMbrella Lane Trust for London Vocational Support Services Development - London only WCIT Digital build funding
21 Analysis of movement in unrestricted funds
| Previous reporting period Current reporting period Name of unrestricted fund General fund General fund |
Balance at 1 April 2024 £ 142,167 Balance at 1 April 2023 £ 210,370 |
Income £ 178,767 Income £ 254,647 |
Expenditure £ (327,329) Expenditure £ (420,704) |
Transfers £ 27,044 Transfers £ 97,854 |
As at 31 March 2025 £ 20,649 |
|---|---|---|---|---|---|
| As at 31 March 2024 £ 142,167 |
|||||
Description, nature and purposes of the fund
General fund
The free reserves after allowing for all designated funds
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Notes to the accounts for the year ended 31 March 2025 (continued)
22 Analysis of net assets between funds
| Current Reporting Period Tangible fixed assets Intangible fixed assets Other net current assets/(liabilities) Creditors of more than one year Total Previous Reporting Period Tangible fixed assets Other net current assets/(liabilities) Creditors of more than one year Total |
General fund £ 978 10,022 9,649 - 20,649 General fund £ 2,567 139,600 - 142,167 |
Designated funds £ - - - - - Designated funds £ - - - - |
Restricted funds £ - - 53,847 - 53,847 Restricted funds £ - 64,580 - 64,580 |
Total £ 978 10,022 63,496 - |
|---|---|---|---|---|
| 74,496 | ||||
| Total £ 2,567 204,180 - |
||||
| 206,747 |
23 Reconciliation of net movement in funds to net cash flow from operating activities
| Net income/(expenditure) for the year Adjustments for: Amortisation charge Depreciation charge Dividends, interest and rents from investments Decrease/(increase) in debtors Increase/(decrease) in creditors Net cash provided by/(used in) operating activities |
2025 £ (132,251) 1,114 1,589 (35) (2,388) 1,259 (130,712) |
2024 £ (67,570) - 2,317 (156) 5,807 6,358 |
|---|---|---|
| (53,244) |
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Notes to the accounts for the year ended 31 March 2025 (continued)
24 Prior Year Statement of Financial Activities (including Income and Expenditure account)
| Unrestricted funds Note £ Income from: Donations and legacies 3 230,058 Charitable activities 4 - 5 24,433 Investments 6 156 Total income 254,647 Expenditure on: Raising funds 7 6,868 Charitable activities: 8 413,836 Total expenditure 420,704 (166,057) 10 (166,057) Transfer between funds 97,854 Net movement in funds for the year (68,203) Reconciliation of funds Total funds brought forward 210,370 Total funds carried forward 142,167 Net income/(expenditure) for the year Other trading activities Net income/(expenditure) before net gains/(losses) on investments |
Restricted funds £ - 363,230 - - 363,230 - 264,743 264,743 98,487 98,487 (97,854) 633 63,947 64,580 |
Total funds 2024 £ 230,058 363,230 24,433 156 617,877 6,868 678,579 685,447 (67,570) (67,570) - (67,570) 274,317 206,747 |
Total funds 2023 £ 243,734 333,783 43,698 242 |
|---|---|---|---|
| 621,457 | |||
| 793 665,922 |
|||
| 666,715 | |||
| (45,258) (45,258) - |
|||
| (45,258) 319,575 |
|||
| 274,317 |
The statement of financial activities includes all gains and losses recognised in the year. All income and expenditure derive from continuing activities.
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