Charity registralion number 1118590
MUCHLOVED CHARITABLE TRUST
ANNUAL REPORT AND UNAUDITED FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

MUCHLOVED CHARITABLE TRUST
LEGAL AND ADMINISTRATIVE INFORMATION
Trustees
Mr J Davies
Mr J H Lomax
Charity number
1118590
Principal address
Nash House, Repton Place
White Lion Road
Amersham
Bucknnghamshire
HP7 9LP
Independent examiner
Chapman Worth Limited
2 The Old Estale Yard
High Street
East Hendred
Wantage
Oxfordshire
OX12 8JY

MUCHLOVED CHARITABLE TRUST
CONTENTS
Page
Trustees, report
Independent examinerfs reEK)rt
Statement of financial activities
Statement of financial position
Notes to the financial statements
7-15

MUCHLOVED CHARITABLE TRUST
TRUSTEES. REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024
The Iruslees present their report and accounts for the year ended 31 December 2024.
The account5 have been prepared in accordan￿ with the accounting policies set out in note 1 to the accounts
and comply with the charitys Memorandum and Articles of Association. the Charities Act 2011 and 'Accounting
and Reporting by Charities.. Slatement of Recommended practi￿ applicable to charities preparing their accounts
in accordance wilh Ihe Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 1021" (as
amended for accounting periods commencing from 1 January 2019).
Objectives and a¢tivities
The charity's objects are the relief of any persons who have suffered bereavement. particulady the death of a
family member or friend, by providing or assisting in the provision of bereavement support, advice and
counselling.
The policies adopted in furtherance of these objecls are to work with partners providing at-need bereavemenl
services as well as bereaved users direcuy. In particular the charity aims to enhan￿ in-memory fundraising for
good causes, by making it easier for bereaved people to fundraise in a personalised and meaningful way for any
charities or causes of Iheir choosing, big or small. within an often urgent time frame following a death.
The trustees have paid due regard to guidance issued by the Charity Commission in deciding what activtties the
charity should undertake.
During the year the main activty has been the supp)rt of in-memory services. development of bereavement
partnerships within the funeral and charity sectors as well as the provision of grief resou￿$, advice and
counselling.
Public Benefit Statement
MuchLoved Charitable Trust has carried out its duty with regard to the public benefit and the objectives of the
charity.
The charity does not undertake significant fundraising activilies for Muchloved Charitable Activities.
Achievements and perforniance
There has been continuing high demand and use of the MuchLoved tribule Servi￿ and over the year the charity
has distributed nearfy £30million of donations to good causes across the UK in memory of loved ones.
During the year we partnered with initiatives designed to empower society to explore and talk openly about death
as well as supporting a campaign for bereavement education in sch¢)ols. We have also recruited a new Head of
Charity to provide operational and strategic leadership for the work of the charity.
Financial review
The charity holds sufficient unrestricted cash funds to cover fluctuations in receipts and expenditure. Freely
available reserves increased in the year to 31 De￿mber 2024 to £525.18912023 £465.3321. This meant that al
year-end the resetves mel the policy of a minimum three months, expendilure and going fomard will provide the
funds needed to support activities in pursuit of the chariws objectives.
Income tax recoverable in relation to donations received under Gift Aid or deeds of covenant is recognised at the
time of the donation.

MUCHLOVED CHARITABLE TRUST
TRUSTEES. REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
Risk Management
The charity Iruslees follow a risk management strategy designed to identify principal risks and uncertainties that
the charity may face and prevent it from achieving its objectives, together wilh reviewing the effectiveness of
associated systems and procedures that are in Pla￿ to mitigate against such risks.
Specific areas of risk identtFied and reviewed are as follows..
Financial sustainability.. regular reviews of available funds are undertaken to ensure that all current liabilities have
adequate cash coverage.
Information Technology risks: the security of the IT system is controlled and supervised by experienced technical
staff.
Health and Safety of staff and visitors.. this is constantly under review so that all requirements are met, and
accident risks are minimised.
Structure. governance and management
The charity was eslablished as an unincorporated organisalion by a charitable trust deed on 28 February 2007.
The Iruslees who served during the year and up to the date of signature of the financial statements were..
Mr J Davies
Mr J H Lomax
Trustee selection is made through appoinlment by the current trustees and new trustees are required to have a
high level of commitment lo MuchLoved with a suitable range of skills and experience so that they can help to
constructively challenge and shape the strategy. All trustees give their time voluntarily and receive no
remuneration or other benefits.
Daily operational responsibililies are delegated to key management personnel. Their pay and remuneration is
reviewed annually and adjusted for factors including inflation, any change in responsibilities and any clear
comparative benchmarking of similar roles.

MUCHLOVED CHARITABLE TRUST
TRUSTEES. REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
ie truste
ort was approved by the Board of Trustees.
Mr J Davies
Truste38 May 2025
Dated..

MUCHLOVED CHARITABLE TRUST
INDEPENDENT EXAMINER'S REPORT
TO THE TRUSTEES OF MUCHLOVED CHARITABLE TRUST
report to the trustees on my examination of the financial statements of Muchloved Charitable Trust (the
charity) for the year ended 31 December 2024.
Responsibilities and basis of report
As the Iruslees of the charity you are responsible for the preparation of the financial statemenls in accordance
with the requirements of the Charities Act 2011 (the 2011 Act).
I report in respect of my examination of the charity's financial stalemenls carried out under section 145 of the
2011 Act. In carrying out my examination I have followed all the applicable Directions given by the Charity
Commission under section 14515llbl of the 2011 Act.
Independent examineT'S statement
Your attention is drawn to the fact that the charity has prepared financial statements in accordance with
Accounting and Reporting by Charilies preparing their accounts in accordance with the Financial Reporting
Standard applicable in the UK and Republic of Ireland (FRS 1021 in preference to the Accounting and
Reporting by Charities.. Statement of Recommended Pra￿1￿ issued on 1 April 2005 which is referred to in the
extant regulations but has now been wilhdrawn.
understsnd that this has been done in order for financial statements to provide a true and fair view in
accordance with Generally Accepted Accounting practi￿ effective for reporting periods beginning on or after 1
January 2015.
I have completed my examination. I confimi that no matters have come to my attention in connection with the
examination giving me cause to believe that in any material respect-
accounting records were not kept in ￿SpeCt of the charity as required by section 130 of the 2011 Acl,. or
the financial statements do not accord with those records- or
Ihe financial statements do nol comply with the applicable requirements ¢x)nceming the form and conlenl
of accounts set out in the Charities (Accounts and Reports) Regulations 2008 other Ihan any requirement
that the accounts give a tnje and fair view which is not a matter considered as part of an independent
examination.
I have no COn￿mS and have come across no other mallers in connection with Ihe examination lo which
attention should be drawn in this report in order to enable a proper understanding of the financial statements to
be reached.
Anna Chapman FCA
Chapman Worth Limited
2 The Old Estate Yard
High Street
East Hendred
Wantage
Oxfordshire
OX12 8JY
Dated..

MUCHLOVED CHARITABLE TRUST
STATEMENT OF FINANCIAL ACTIVITIES
INCLUDING INCOME AND EXPENDITURE ACCOUNT
FOR THE YEAR ENDED 31 DECEMBER 2024
Unrestricted Unrestricted
funds
funds
2024
2023
Notes
Income and endowments from:
Charitable activities
Inveslments
Other income
3,035
18,101
30,192
1,715,657
11.886
175,000
Tolal income
51,328
1,902,543
Expenditure on:
Charitable activities
40,549
1,713.329
Total expenditure
40,549
1,713.329
Net income and rnovement in funds
10.779
189.214
Reconciliation of funds:
Fund balances at 1 January 2024
693,730
504.516
Fund balances at 31 December 2024
704,509
693.730
The statement of financial aclivilies includes all gains and losses recognised in the year.

MUCHLOVED CHARITABLE TRUST
STATEMENT OF FINANCIAL POSITION
AS AT 31 DECEMBER 2024
2024
2023
Notes
Fixed assets
Tangible assets
Investments
11
12
4,320
175.000
10,898
217.500
179.320
228.398
Current assets
Debtors
Cash at bank and in hand
13
236.591
3,032,370
315,885
2,681,130
3,268,961
2,997,015
Creditors: amounts falling due within
one year
14
(2,743,772)
(2,531,683)
Net current assets
525,189
465,332
Tolal assets less Current Ilablllties
704,509
693,730
The funds of the charity
Unrestricted funds
16
704.509
693.730
704,509
693.730
1¢5
The ffinancial statements We￿ approved by the trustees on ...
28 May 2025
Mr J Davies
Trustee

MUCHLOVED CHARITABLE TRUST
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
Accounting policies
Charity inforniation
Muchloved Charitable Trust is an unincorporated charity registered with the Charities Commission for England
and Wales.
1.1 Accounting convention
The financial statements have been prepared in accordan￿ with the charity's Articles of Association. the
Charities Act 2011, FRS 102 "The Financial Reporting Stsndard applicable in the UK and Republic of Ireland"
I'FRS 102") and the Charities SORP "Accounting and Reporting by Charities.. Statement of Recommended
Practi￿ applicable to charities preparing their accounts in accordance wilh Ihe Financial Reporting Standard
applicable in the UK and Republic of Ireland IFRS 1021" {effective 1 January 20191. The charity is a Public
Benefit Entity as defined by FRS 102.
The financial statements have departed from the Charities (Accounts and Reports) Regulations 2008 only to
the extenl required to provide a true and fair view. This deparlure has involved following the Statement of
Recommended practi￿ for charities applying FRS 102 rather than the version of the Statement of
Recommended Practice which is referred to in the Regulations but which has Sin￿ been withdrawn.
The financial ststements are prepared in slerling, which is the functional currency of the charity. Monetary
amounts in Ihese financial statements are rounded to the nearest £1.
The financial statemenls have been prepared under the historical cost convention. The principal accounting
policies adopted are set out below.
1.2 Charitable funds
Unrestricted funds a￿ available for use at the di$￿tion of the trustees in furtherance of their charitable
objectives.
Restricted funds are subject to specific conditions by donors or grantors as to how they may be used. The
purposes and uses of the restricted funds are set out in the notes lo the financial statements.
Endowment fvnds are subject to specific conditions by donors that the capitsl must be mainlained by the
charily.
1.3 Income
Income is recognised when the charity is legally entitled to it after any perf0mlan￿ condilions have been met.
the amounts can be measured reliably. and it is probable that income will be received.
Cash donations are recognised on re￿ipt. Olher donations are recognised once the charity has been notified
of the donation. unless performance conditions require deferral of the amount. Income tax recoverable in
relation lo donations re￿iVed under Gift Aid or deeds of covenant is recognised at the time of the donation.
Legacies are recognised on receipt or othe￿iSe rf the charity has been notified of an impending distribution,
the amount is known, and receipl is expected. Ir the amount is not known, the legacy is trealed as a
contingent asset.

MUCHLOVED CHARITABLE TRUST
NOTES TO THE FINANCIAL STATEMENTS {CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
Accounting policies
(Continued)
1.4 Expenditure
All expenditure is recognised on an accruals basis. Expenditure is recognised On￿ there is a legal or
constructive obligation to make a payment to a third party. it is probable that settlement will be required and
the amount of the obligation can be reliably measured. Expenditure is categorised under the following
headings..
-Expenditure on charilable activities includes the costs of aclivities undertaken to further the purpose of the
charity.
-support costs are those costs incurred during activities that are no directly associated with the pury)ose of the
charily.
-Governance costs are the costs associated with the govemance arrangements of the charity.
1.5 Tangible fixed assets
Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of
depreciation and any impairmenl losses.
Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their
useful lives on Ihe following bases-
Fixtures, fittings & equipment
Computers
33.3 % straight line
33.3°/o Straight line
The gain or loss arising on the disposal of an asset is determined as the difference be￿een the sale proceeds
and the carying value of the asset, and is recognised in the statement of financial activities.
1.6 Fixed assel investments
Fixed asset investments are initially measured at transaction price excluding transaction costs, and are
subsequently measured at fair value at each reporting date. Changes in fair value are recognised in net
incomel{expenditure) for the year. Transaction costs are expensed as incurred.
A subsidiary is an entity controlled by the charity- Control is the power to govem the financial and operating
policies of the entity so as to obtsin benefits from its activities.
Due lo the size of the subsidiaries. the charity has not prepared consolidated accounts.
1.7 Impairment of fixed assets
At each reporting end date, the charity reviews the carrytng amounts of its tangible assets to determine
whether there is any indication that those assets have suffered an impaiment loss. If any such indication
exists, the recoverable amount of the asset is estimated in order to delemine the extent of the impairment
loss (if any).
1.8 Cash and cash equivalents
Cash and cash equivalents include cash in hand, deposits held at call with banks. other short-term liquid
investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown
within borrowings in current liabilities.

MUCHLOVED CHARITABLE TRUST
NOTES TO THE FINANCIAL STATEMENTS {CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
Accounting policies
(Continued)
1.9 Financial instruments
The charily has elected lo apply Ihe provisions of Section 11 'Basic Financial Instruments, and Section 12
'Other Financial Instruments Issues, of FRS 102 to all of its financial instruments.
Financial instruments are recognised in the charity's balance sheet when the charity becomes paty to the
contraclual provisions of the inslrumenL
Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when
there is a legally enforceable right to sel off the recognised amounts and there is an intention to settle on a net
basis or lo realise the asset and settle the liability simultaneously.
Basic financial assets
Basic financial assets, which include debtors and cash and bank balances, are initially measured at
transaction price induding transaction costs and are subsequently Ca￿led at amortised cost using the effective
interest method unless the arrangement constitutes a financing transaction, where the transaction is
measured at the presenl value of the future receipts discounted at a market rate of interest. Financial assets
classified as receivable within one year are not amortised.
Basic financial liabilities
Basic financial liabilities, including creditors and bank loans are initially recognised at transaction pri￿ unless
the arrangement consb"tutes a financing transackn"on. where the debt instrument is measured at the present
value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable
within one year are not amortised.
Debt inslruments are subsequently carried at amortised cost. using the effective interest rale method.
Trade credilors are obligations to pay for g(y)ds or services that have been acquired in the ordinary course of
operations from suppliers. Amounts payable are dassified as current liabilities if payment is due within one
year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at
transaction price and subsequentiy measured at amortised cost using the effective interest method.
Derecognition of financial liabilities
Financial liabilities are derecognised when the charity's ¢x)ntractual obligations expire or are discharged or
cancelled.
1.10 Funds received as agent
Funds received as agent are accounted for as set out in note 17.
Charitable activities
2024
2023
Partner subscriplioris
Donation processing fees
Training and consultancy
511.789
1,199,415
4.453
3,035
3.035
1,715.657

MUCHLOVED CHARITABLE TRUST
NOTES TO THE FINANCIAL STATEMENTS {CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
Income frorn investments
Unrestrictod Unrestricted
funds
funds
2024
2023
Interest receivable
18,101
11.886
Other Income
Unrestricted Unrestricted
funds
funds
2024
2023
Nel gain on disposal of intangible fixed assets
Property rental
175.000
30,192
30,192
175,000
Expenditure <haritable activities
2024
2023
Staff costs
Consulting
IT software & consumables
Hosting
Subscriptions
Staff travel, training and other costs
Bad and doubfful debts
720,600
366.046
186,155
130.950
49,433
40.215
(2,000)
121.926)
393
12.327
6,011
1125)
(3,320) 1,491,399
Share of support costs (see note 71
Share of govemance costs {see note 7)
40.700
3,169
210.833
11,097
40,549
1,713,329
Independent examination fees
Fees payable to the Independent Examiner for the examination of the financial statements is £1.75012023 -
£9,645 including audit feel-
10-

MUCHLOVED CHARITABLE TRUST
NOTES TO THE FINANCIAL STATEMENTS {CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
Support costs
Support Governance
costs
Costs
2024
Support Govemance
costs
costs
2023
Depreciation
Markeling and exhibttions
Office consumables
Rent
Telephone and utilities
Insuran
Repairs
Professional fees
Bank charges
6,578
6.578
9.896
20,632
84.045
36,424
5.065
2.218
21.633
27.337
3,583
9.896
20,632
84,045
36,424
5,065
2,218
21.633
27.337
3,583
19
30,192
19
30,192
857
857
3,052
3,052
Audit fees
Accountancy
6.850
4,247
6.850
4,247
3,169
3,169
40.700
3,169
43,869
210,833
11,097
221,930
Analysed between
Charitable activities
40,700
3.169
43.869
210.833
11.097
221.930
Trustees
None of the trustees lor any persons connected with them) received any remuneration or benefits during the
year. One trustee was reimbursed expenses for travel and Offi￿ costs as follows:
2024
2023
Accumulaled balance brought foThvard
Incurred during the year
Reimbursed during the year
6,424
4,293
2.131
16,424)
Accumulated balance carried fomard
6,424
Employees
The average monthly number of employees during the year was..
2024
Number
2023
Number
17
11

MUCHLOVED CHARITABLE TRUST
NOTES TO THE FINANCIAL STATEMENTS {CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
Employees
(Continued)
Employment costs
2024
2023
Wages and salaries
Social security costs
Other pension costs
638,995
64.582
17,023
720,600
The number of employees whose annual remuneration was more than £60.000
is as follows-
2024
Number
2023
Number
£80,001 to £90,000
£90,001 to £100,000
10 Taxation
The chanty is exempt from taxation on its activities because all its income is applied for charitable purposes.
11 Tangible fixed assets
Fixture5.
fittings &
equipment
Computers
Totsl
Cost
At 1 January 2024
11,587
41.254
52.841
At 31 December 2024
11,587
41.254
52.841
Depreciation and impairnient
At 1 January 2024
Depreciation charged in the year
10,495
690
31,448
5.888
41,943
6.578
At 31 December 2024
11,185
37.336
48.521
Carrying amount
At 31 De￿mber 2024
402
3.918
4.320
At 31 De￿mber 2023
1,092
9,806
10,898
12-

MUCHLOVED CHARITABLE TRUST
NOTES TO THE FINANCIAL STATEMENTS {CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
12 Fixed assel investments
Other
investments
Cost or valuation
At 1 January 2024
Disposals
217.500
142,500)
At 31 December 2024
175,000
Carrying amount
At 31 December 2024
175.000
At 31 December 2023
217,500
13 Debtors
2024
2023
Amounts falling due within one year:
Debtors
Other debtors
92.374
223,511
236,591
236,591
315,885
14 Creditors: amounts falling due within one year
2024
2023
Other taxation and social security
Creditors
Other creditors
Accruals and defe￿ed income
146.166
114.803
2,481,053
1,750
157,151
47,688
2.110,203
216.641
2,743.772
2,531.683
Accruals and deferred income in 2023 includes deferred inwme of £196,714 which represents annual partner
subscriptions billed in advance.
Deferred income
2024
2023
At start of year
Released to income in the year
Deferred in the year
196.714
{196,714)
138.243
{138,243)
196.714
At end of year
196.714
13-

MUCHLOVED CHARITABLE TRUST
NOTES TO THE FINANCIAL STATEMENTS {CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
15 Retirernent benefit schemes
2024
2023
Defined contribution schemes
Charge lo profil or loss in respect of defined contribution schemes
17,023
16 Unrestricted funds
The unrestricted funds of the charity comprise the unexpended balances of donations and grants which are
nol subject to specific conditions by donors and grantors as lo how they may be used. These include
designated funds which have been set aside out of unrestricted funds by the trustees for specific purposes.
At 1 January
2024
Incoming
resources
Resources
expended
At31
December
2024
General funds
693.730
51,328
(40,5491
704.509
Prevlous year:
At 1 January
2023
Incomlng
resources
Resources
expended
At31
December
2023
General funds
504,516
1,902,543
(1,713,329)
693,730
17 Funds received as agent
The charity distributes in-memory donations from the MuchLoved plafform which are given for onward
transmission lo an end charity specified by the user. after deduction of donation processing fees and addition
of gift aid where applicable.
Whilst the legal posilion is that the donations are made to MuchLoved Charitable Trust with narrow
restrictions as to how the bulk of the funds are applied. the accounting substance is one of acting as agent,
with the charity having minimal discretion as to how funds are applied. For this reason, donalions and the
associated gift aid received and remitted onwards have not been accounted for as the income and
expendilure of the charity- A summary of the amounts processed on this basis is shown below..
2024
2023
Received as agent in the year
Paid onwards as agent in the year
HMRC Gift Aid received as agent in the year
HMRC Gift Aid debtor at year end (included within other
debtors)
Owed lo end charities at year end (included within other
creditors)
26,493,669
30,532.523
4,603,920
24,357,666
26,634.666
4,047,577
200,103
188.036
2,481,053
2,127,047
14-

MUCHLOVED CHARITABLE TRUST
NOTES TO THE FINANCIAL STATEMENTS {CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
18 Related party transactions
Transactions with related parties
During the year the charity entered into the following transactions with related parties=
There were no remuneralions for key personnel in the year (2023 £210,662).
At 31 December 2024 the entity was owed £26,188 by its subsidiary Muchloved Limited.
19 Subsidiaries
Details of the charivs subsidiaries at 31 December 2024 are as follows..
Name of undertaking
Nature of business
Class of
shares held
/0 Held
Direct
Muchloved Limited
OrdinaryA
50.00
15-