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← Shift.ms

2024-04-30-accounts

Company number: 06000961 Charity Number: 1117194

Shift.ms

Report and financial statements For the year ended 30 April 2024

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Shift.ms Reference and administration information

Company number 06000961

Charity number 1117194

Registered office and operational address

Platform New Station Street Leeds, England LS1 4JB

Trustees

Trustees, who are also directors under company law, who served during the year and up to the date of this report were as follows:

Tom Tyler John Robert Stier Appointed 15 July 2024 (Chair of Trustees) Simon Cooper Resigned 4 July 2024 Binay Agarwala Resigned 15 July 2024 Fabrice Allum Resigned 6 October 2023 Mary Rose Ropner Soeren Fryland Moeller Resigned 7 November 2023 Natalie Pankova Resigned 7 November 2023 Prav Premkumar Appointed 7 November 2023 Isaac Batley Appointed 7 November 2023 Alan Fayaz Appointed 3 February 2024 Francesca Arese Lucini Appointed 3 February 2024 Kevin Jon Asher Appointed 15 July 2024 (Treasurer) Peter Malcolm Crooks Appointed 15 July 2024

Key management personnel

In addition to the Trustees, the following are the Key Management Personnel to whom the Trustees have delegated day-to-day responsibilities:

George Pepper

Chief Executive

Bankers

National Westminster Bank plc Leeds City Office 8 Park Row Leeds LS1 5HD

Auditors

Third Sector Accountancy Limited Holyoake House Hanover Street Manchester M60 0AS

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Shift.ms

Trustees’ annual report for the year ended 30 April 2024

The Trustees present their report and the audited financial statements for the year ended 30 April 2024. Included within the Trustees’ report is the Directors’ report as required by company law.

Reference and administrative information set out on page 1 forms part of this report. The financial statements comply with current statutory requirements, the memorandum and articles of association and the Statement of Recommended Practice - Accounting and Reporting by Charities: SORP applicable to charities preparing their accounts in accordance with FRS 102.

Objectives and activities

Shift.ms is the digital community for people with multiple sclerosis (MSers). Founded by MSers, for MSers, the charity oers social and emotional support, inspiring MSers to take charge of their health as soon as possible after diagnosis. It’s independent and it’s free.

Why Shift.ms?

A diagnosis of MS is life changing. It usually strikes in the prime of your life, having a profound impact on physical and emotional health. At a time when urgent decisions need to be made, people with MS can feel isolated and uncertain.

Hearing from people like you helps you listen, adapt and take charge.

Mission

Shift.ms equips people with MS (MSers) to make sense of MS as soon as possible after diagnosis.

Our beliefs

We believe that MS should be tackled with urgency. Early proactive decisions lead to long term benefits.

We believe in the power of community to help MSers actively manage their health.

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Shift.ms

Trustees’ annual report for the year ended 30 April 2024

Desired Outcomes

Shift.ms work seeks to impact MSers through:

As a result of the above outcomes, Shift.ms aims to minimise the negative impact of an MS diagnosis on quality of life.

Beneficiaries of our services

Primary beneficiaries

Nearly 3 million people are estimated to live with MS worldwide. With no known cure, there are approximately 130,000 people living with MS in the UK, 1 million in the USA and a further 1.5 million across the rest of the globe. Each week 130 people in the UK and 200 people in the USA are diagnosed with MS. Since its inception, Shift.ms has been seeing a steady uptake in service users, and in January 2023, we hit a major milestone of 50,000 members.

People within two years of diagnosis

Results from an independent review of Shift.ms’ services (Tavistock Institute), have shown that Shift.ms has the biggest impact within the first two years of MS diagnosis, including social and emotional support, coping with diagnosis behaviorally and psychologically, increasing confidence in “geing on with life”, and accessing information that is understandable and relevant.

People with MS (2 years+)

For those more experienced with MS, there is the need for support in adapting to changes in lifestyle and progression of the condition. There is the additional desire to ‘give-back’ and share social support, experience, knowledge and personal skills and networks with others who are new to life with the condition.

Support partners

Where relevant we will engage family, close friends or carers of those living with MS - both to enable them to beer support the MSer(s) in their lives and themselves to thrive.

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Shift.ms

Trustees’ annual report for the year ended 30 April 2024

Secondary beneficiaries- Healthcare providers/systems

To reduce the strain on health services and improve health outcomes, there is the need to improve the self-management of MSers. Self-management of long term conditions (LTCs), is now a key priority of the NHS, to reduce the strain on health services and improve health outcomes[1] .

By providing insights and perspectives, patients can help the wider healthcare community beer understand their needs and ultimately enhance the value of healthcare solutions being developed.

Our strategy

In 2023/24 Shift.ms has been delivering the final year of the strategy set out in 2020 by increasing the positive impact on its beneficiaries, reaching more people recently diagnosed with MS, and developing a balanced income mix to ensure long term sustainability of the organisation. The Trustees have been involved in monitoring, challenging and refining the strategy alongside the Shift.ms team. The strategy identifies strategic priorities focusing on amplifying Shift.ms’ positive impact on MSers and the operational areas required to deliver our strategy.

Our strategic priorities by April 2024 were as follows:

  1. Reaching newly diagnosed MSers when they need support. Reach 100k members by the end of October 2024, aligning Shift.ms's growth with our ambition to be the best social network for newly diagnosed MSers.

  2. Ensuring MSers feel less isolated after their MS diagnosis. Increase monthly active members on Shift.ms product by April 2024.

  3. Improving quality of life for MSers Shift.ms' mobile app is live and available to download from App Store and Google Play by April 2024

  4. Increasing the fnancial sustainability of Shift.ms by utilising the insights gained through the digital product and programmes Develop a community insights product oering with an aim of generating £300,000 per annum by 2024.

Activities against these priorities

  1. Reaching newly diagnosed MSers

We introduced new ads creative to our social media campaigns in August to diversify paid content and avoid advertising fatigue from long running ads. This aims to aract new members and highlight the service to those who do not know we exist. We also worked

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Shift.ms

Trustees’ annual report for the year ended 30 April 2024

with MS Nurses in the UK to understand how we can beer provide the information about Shift.ms to improve patient signposting to Shift.ms.

  1. Ensuring MSers feel less isolated after their MS diagnosis. The Buddy Network, our one to one peer support project with a focus on connecting newly diagnosed MSers with someone further along in their MS journey, continues to be a key service in helping to reduce loneliness and isolation amongst newly diagnosed MSers and demand for this service is continually increasing. We have spent a significant amount of time researching, developing and testing the beta version of the Shift.ms app which will bring the MS community to our members’ fingertips and ensure connections, lived experience and knowledge is just one click away, 24/7.

  2. Improving quality of life through our product Engagement with our product is key to having a long term impact and we revised and updated our email strategy to drive deeper engagement. As part of our mobile app development process, we worked closely with members through multiple focus groups and user testing rounds to ensure we’re building something which aligns to the needs of MSers.

  3. Increase financial stability In October 2023, we launched our first ever public fundraising appeal. Through the appeal we aimed to improve visibility of how to donate to our members alongside creating a sustainable income stream to fund the development of our mobile app. We have worked hard to build our funding pipeline with small and medium trust and foundations building new relationships, and shoring up ongoing supporters. In January 2024, we established a fundraising commiee, which meets on a quarterly basis to hold us accountable to our strategy and advise on key areas.

The Trustees review the aims, objectives and activities of the charity each year. This report looks at what the charity has achieved and the outcomes of its work in the reporting period. The Trustees report the success of each key activity and the benefits the charity has brought to those groups of people that it is set up to help. The review also helps the Trustees ensure the charity's aims, objectives and activities remain focused on its stated purposes.

The Trustees have referred to the guidance contained in the Charity Commission's general guidance on public benefit when reviewing the charity's aims and objectives and in planning its future activities. In particular, the Trustees consider how planned activities will contribute to the aims and objectives that have been set.

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Trustees’ annual report for the year ended 30 April 2024

Shift.ms

Achievements

The charity's main activities and who it tries to help are described below. All its charitable activities focus on the advancement of education of the public, and in particular those who are newly diagnosed, in the subject of multiple sclerosis and are undertaken to further Shift.ms’s charitable purposes for the public benefit.

Significant achievements:

Reaching newly diagnosed MSers

Ensuring MSers feel less isolated after their MS diagnosis.

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Shift.ms

Trustees’ annual report for the year ended 30 April 2024

Improving quality of life through our product

Increase financial stability

Volunteers

In 2023/24, Shift.ms worked with 305 volunteers, which means for every member of sta, we have 27 volunteers. In 2022/23, we worked with 256 volunteers.

100% of volunteers are people who live with MS and are members of www.Shift.ms. Our volunteers deliver some of our key services by sharing their skills and lived experience with the community. Volunteers contributed 1,423 hours and worked behind the scenes in a number of roles including creating social media content, providing support to newly diagnosed MSers through the Buddy Network and writing blog content.

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Shift.ms

Trustees’ annual report for the year ended 30 April 2024

We have continued to increase the voices from North America from 25% of MSers in 22/23 to 35% in 23/24.

We found more people who were in employment were involved at a micro-level with 45% of people in full-time employment, and only 11% unemployed, and 2% in retirement.

96% felt that being involved has given them the opportunity to become more informed about their MS, a 17% increase from last year.

94% strongly agree or agree that being involved has helped them feel inspired to take action for their health, a 11% increase from last year.

Fundraising

We had a small gap in our fundraising capacity for about 2 months. Once our new Head of Fundraising was in place in Q3, the main focus has been to build a robust pipeline with a wider variety of funders alongside submiing new applications. We continued to diversify our sources of funding and we were successful in securing new funding from a mix of trusts and foundations and corporations.

We would like to acknowledge and thank all of our funders including the National Loery Community Fund, Garfield Weston Foundation and R S MacDonald Charitable Trust for their continued support.

Community event fundraising was stable this year, and performed consistently with the previous financial year, but is still not back up to pre-pandemic levels. We had some new supporters who raised money via taking part in the Asics 10k event in London alongside several self-organised fundraising events. Shift.ms wishes to thank the community for their continued support and generosity.

Our fundraising activity has been undertaken in-house by our Head of Fundraising with support from other internal members of the team. We have not worked with external fundraising organisations or agencies.

Shift.ms is registered with the Fundraising Regulator and we adhere to the Code of Fundraising. Our privacy policy is kept up to date and reflects the changes made to the General Data Protection Regulation. Fundraising requests are made only of supporters who have opted in to receive communications from us, and they can unsubscribe at any time. We received no complaints this year in relation to fundraising activities.

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Shift.ms

Trustees’ annual report for the year ended 30 April 2024

Financial review

Our key sources of funding for this financial year have been grants from corporate partnerships, grants and donations from trusts and foundations, money raised from individuals through events or direct donations and earned income for fee-for-service work.

Overall, we are in a strong and stable financial position at the year end April 2024. As a result of the current financial climate, including the increase in cost of living, we tightened our financial controls in 2023/24. This allowed us to increase our reserves whilst also achieving our key objectives.

This year, the Trustees have also taken the decision to capitalise the cost of app development (staand consultancy costs). The app was launched in May 2024, consequently there has been no amortisation charged during the year.

The second half of the financial year was particularly strong, with some significant successes in several strands of our income streams. Our net gain at the end of the financial year was £355,936.

2023/24 (£) 2022/23 (£)
Total Income 1,081,155 643,481
Total Expenditure (725,219) (1,213,982)
Net 355,936 (570,501)
Funds brought forward 273,980 844,481
Funds carried forward 629,916 273,980
Unrestricted funds 341,182 151,108
Restricted funds 288,734 122,872

The 2024/25 budget has been through a rigorous development and review process. The budget shows steady income growth during the year compared to 23/24, with increases in revenue from Trusts and Grants in particular. We have made significant progress in this area since recruiting a new Head of Fundraising and establishing a Fundraising Commiee.

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Shift.ms

Trustees’ annual report for the year ended 30 April 2024

The 2024/25 budget will be monitored and updated on a regular basis during the year with actions taken as required. The Trustees are satisfied that Shift.ms is a going concern.

Reserves policy

In accordance with charity law, all income received by Shift.ms is applied towards its charitable purposes within a reasonable period of receipt. In meeting this obligation, the Trustees of Shift.ms take into account the need to maintain reserves commensurate with the charity's financial circumstances and other relevant factors. The Trustees of Shift.ms monitor the level of such reserves throughout the year and regularly review the reserves policy to ensure that it meets Shift.ms' changing needs and circumstances. As at 30 April 2024, the charity had total reserves of £629,916 (2023: 273,980) of which £288,734 were restricted (2023: £122,872) and £341,182 (2023: £151,108) were unrestricted.

To help facilitate growth and achievement of the charity's strategic aims the board has agreed a policy that requires a minimum level of free reserves to be held, suicient to cover fixed expenditure for a period of three months. (Free reserves represent unrestricted reserves which are not tied up in fixed or intangible assets). At 30 April 2024 fixed expenditure was approximately £60K per month. At that date, Shift.ms had free reserves totalling £98,823 which equates to cover of 1.5 months and means there was a shortfall against the policy of £81,177. It is anticipated that during 2024/2025 corporate gift aid donations from the newly established subsidiary, Realworld MS Limited will allow Shift.ms to grow free reserve balances significantly.

The Trustees re-assess the calculation of the minimum level of unrestricted reserves on an annual basis to ensure that it remains suicient and takes into account any changes in Shift.ms' circumstances.

The Trustees will continue to review the amount of reserves that are required on a quarterly basis to ensure that they are adequate to fulfil the charity’s continuing obligations.

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Shift.ms

Trustees’ annual report for the year ended 30 April 2024

Plans for the future

2023/24 marked the final year of our current strategic period.

A new strategy was released in January 2024. This focuses on:

  1. Delivering a mobile app that provides value to MSers, resulting in an engaged membership who regularly return to share their experiences and support others;

  2. Improving the long-term financial stability of Shift.ms;

  3. Collaborating with academic and clinical partners to deliver increased value to members and elevate the voices of lived experience within these seings;

  4. Continuing to reach as many people aected with MS, particularly those newly diagnosed.

Our fundraising strategy will continue to focus on diversifying our funding sources and increasing income from areas where we have identified significant potential for growth, including public fundraising and major donors. This will allow us to continue to invest in our product development, leading to greater positive impact on MSers.

Structure, governance and management

Organisational structure

The organisation is a charitable company limited by guarantee, incorporated on 16 November 2006 and registered as a charity on 8 December 2006.

The company was established under a memorandum of association which established the objects and powers of the charitable company and is governed under its articles of association.

Members of the charity guarantee to contribute an amount not exceeding £10 to the assets of the charity in the event of winding up. The total number of such guarantees at 30 April 2024 was 8 (2023: 8). The Trustees are members of the charity but this entitles them only to voting rights. The Trustees have no beneficial interest in the charity.

All Trustees give their time voluntarily and receive no benefits from the charity. Any expenses reclaimed from the charity are set out in note 11 to the accounts.

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Shift.ms

Trustees’ annual report for the year ended 30 April 2024

Recruiting trustees

Trustees are recruited via Nurole.com and by word of mouth.

To apply, potential trustees must complete an application form and undertake interviews with the board of trustees.

Trustees sign up for a 3-year term which can be extended to a second 3-year term, and in exceptional cases a third 3-year term.

Induction and training of new trustees

All new trustees are deemed to have suicient knowledge of their specific field to understand the nature of Shift.ms and to contribute to the charity's current and medium-term strategies.

Trustees are given an in-house induction shortly after being appointed and are required to aend an external trustee training course and are encouraged to do so within 12 months of joining the board.

All Trustees are also required to complete a basic DBS check and complete a ‘Safeguarding for Trustees’ online course within the first three months of joining the board.

The charity is governed by its trustees in accordance with the guidelines laid down by the Charity Commission.

Making decisions

Delegation day-to-day management

The Trustees delegate day-to-day management of the charity and take advice from the following executive within Shift.ms:

George Pepper, Chief Executive and Co-Founder

Annual budget

The Trustees signing othe annual budget allows the Executives to make decisions throughout the year based on their assessment of the most eective way of delivering the activity. However, the Executives recognise there will be unforeseen maers where Trustee involvement will be necessary.

When possible, these maers will be added to the agendas of future Trustee meetings, however when there is a more pressing need for a response, the Executives can seek approval over email.

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Shift.ms

Trustees’ annual report for the year ended 30 April 2024

Trustee approval process

Trustee sign ois required prior to Shift.ms commitment on strategically important maers. These maers include:

Remuneration policy for key management personnel

Shift.ms has a remuneration commiee which meets periodically throughout the year. This commiee oversees the remuneration policy and agrees the salaries and any other payments to the chief executive and executive leadership team. Its role is to ensure that Shift.ms' staare rewarded fairly and dierentially according to their contribution to the charity, both in achieving their objectives and in developing their competencies, skills and knowledge. The commiee designs remuneration policies and practices to support strategy and promote long term sustainable success, with executive remuneration aligned to company purpose and values, clearly linked to the successful delivery of Shift.ms' long-term strategy. The Commiee has full authority to appoint remuneration consultants and commission or purchase any reports, surveys or information which it deems necessary. No senior manager is involved in any decisions as to their own remuneration outcome.

Related parties

Until it was dissolved on 11 June 2024, Lived Health CIC was a related party of Shift.ms as George Pepper (CEO) was also a director of Lived Health CIC. Further details of transactions with Lived Health are provided in the notes to the accounts under related parties.

Realworld MS Limited was incorporated on 29 January 2024 and is a wholly owned trading subsidiary of Shift.ms. George Pepper (CEO), John Stier (Trustee) and Tom Tyler (Trustee) are directors of Realworld MS Limited. There were no transactions with the subsidiary during the year.

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Shift.ms

Trustees’ annual report for the year ended 30 April 2024

Risk management

The Trustees have a duty to identify and review the risks to which the charity is exposed and to ensure appropriate controls are in place to provide reasonable assurance against fraud and error. In the opinion of the Trustees the only material fraud risk would relate to the custody of funds on deposit and they consider that adequate arrangements have been made to safeguard these funds. The management and the Trustees maintain a risk register, which is updated at least annually, and includes mitigation actions.

Statement of responsibilities of the trustees

The Trustees (who are also directors of Shift.ms for the purposes of company law) are responsible for preparing the Trustees’ annual report and the financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice).

Company law requires the Trustees to prepare financial statements for each financial year which give a true and fair view of the state of aairs of the charitable group and of the incoming resources and application of resources, including the income and expenditure, of the charitable group for that period.

In preparing these financial statements, the Trustees are required to:

The Trustees are responsible for keeping proper accounting records that disclose with reasonable accuracy at any time the financial position of the charitable group and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the charitable company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

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Shift.ms

Trustees’ annual report for the year ended 30 April 2024

In so far as the Trustees are aware:

The Trustees are responsible for the maintenance and integrity of the corporate and financial information included on the charitable company's website. Legislation in the United Kingdom governing the preparation and dissemination of financial statements may dier from legislation in other jurisdictions.

Auditors

Third Sector Accountancy Limited were appointed as the charitable company's auditors in 2021 and have expressed their willingness to continue in that capacity.

This report has been prepared in accordance with the provisions applicable to companies subject to the small companies’ regime of the Companies Act 2006.

The Trustees’ annual report was approved by the trustees on and signed on their behalf by:

06 / 12 / 2024

John Stier

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Independent auditor’s report to the members of Shift.ms

Opinion

We have audited the financial statements of Shift.ms (the ‘charitable company’) for the year ended 30 April 2024 which comprise the Statement of Financial Activities, the Balance Sheet, the Statement of Cash Flows and notes to the financial statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).

In our opinion, the financial statements:

• give a true and fair view of the state of the charitable company’s affairs as at 30 April 2024 and of its incoming resources and application of resources for the year then ended;

• have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and

• have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our report. We are independent of the charitable company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the charitable company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information

The other information comprises the information included in the trustees report, other than the financial statements and our auditor’s report thereon. The trustees are responsible for the other information.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether there is a material misstatement in the financial statements or a material misstatement of the other information. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

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Independent auditor’s report to the members of Shift.ms

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of the audit:

• the information given in the trustees’ report, which includes the directors’ report prepared for the purposes of company law, for the financial year for which the financial statements are prepared is consistent with the financial statements; and

• the directors’ report included within the trustees’ report has been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception

In the light of the knowledge and understanding of the charitable company and its environment obtained in the course of the audit, we have not identified material misstatements in the directors’ report included within the trustees’ report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:

• the trustees were not entitled to prepare the financial statements in accordance with the small companies regime and take advantage of the small companies’ exemptions in preparing the trustees’ report and from the requirement to prepare a strategic report.

Responsibilities of trustees

As explained more fully in the trustees’ responsibilities statement set out on page 14, the trustees (who are also directors of the charitable company for the purposes of company law) are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the trustees determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the trustees are responsible for assessing the charitable company’s ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the trustees either intend to liquidate the charitable company or to cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

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Independent auditor’s report to the members of Shift.ms

Capability of the audit in detecting irregularities, including fraud

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below.

Based on our understanding of the charity and the environment in which it operates, we identified the principal risks of non-compliance with laws and regulations related to pension legislation, tax legislation, employment legislation, health and safety legislation, safeguarding legislation, data protection and other legislation specific to the industry in which the charity operates, and we considered the extent to which non-compliance might have a material effect on the financial statements. We also considered those laws and regulations that have a direct impact on the preparation of the financial statements such as the Companies Act 2006, the reporting requirements under the Charities SORP and FRS102, and the Charities Act 2011.

We evaluated management’s incentives and opportunities for fraudulent manipulation of the financial statements (including the risk of override of controls), and determined that the principle risks were related to the pressure on management to achieve particular results. Audit procedures performed by the engagement team included:

There are inherent limitations in the audit procedures described above and the further removed non-compliance with laws and regulations is from the events and transactions reflected in the financial statements, the less likely we would become aware of it. Also, the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or through collusion.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

Use of the audit report

This report is made solely to the charitable company’s members, as a body, in accordance with Chapter 3 of part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the charitable company’s members those matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the charitable company and, the charitable company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Patrick Morrello (Senior Statutory Auditor) For and on behalf of Third Sector Accountancy Limited, Statutory Auditor Holyoake House Hanover Street Manchester M60 0AS

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Shift.ms

Statement of Financial Activities

(including income and expenditure account)

for the year ended 30 April 2024

Unrestricted
funds
Note
£
Income from:
Donations and legacies
3
60,829
Charitable activities
4
145,578
Investments
5
1,266
Total income
207,673
Expenditure on:
Raising funds
6
104,133
Charitable activities
7
148,220
Total expenditure
252,353
9
(44,680)
Transfer between funds
234,754
Net movement in funds for the year
190,074
Reconciliation of funds
Total funds brought forward
151,108
Total funds carried forward
341,182
Net income/(expenditure) for the year		 Restricted
funds
£
327,562
545,920
-
873,482
-
472,866
472,866
400,616
(234,754)
165,862
122,872
288,734		 Total funds
2024
£
388,391
691,498
1,266
1,081,155
104,133
621,086
725,219
355,936
-
355,936
273,980
629,916		 Unrestricted
funds
£
69,294
140,824
6
210,124
106,676
296,058
402,734
(192,610)
-
(192,610)
343,718
151,108		 Restricted
funds
£
185,094
248,263
-
433,357
-
811,248
811,248
(377,891)
-
(377,891)
500,763
122,872		 Total funds
2023
£
254,388
389,087
6
643,481
106,676
1,107,306
1,213,982
(570,501)
-
(570,501)
844,481
273,980

The statement of financial activities includes all gains and losses recognised in the year. All income and expenditure derive from continuing activities.

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Company number 06000961

Balance sheet as at 30 April 2024

Note Note 2024 2024 2023 2023
£ £ £ £
Fixed assets
Fixed asset investments 14 1 -
Intangible fixed assets 15 234,753 -
Tangible assets 16 7,606 11,250
Total fixed assets
Current assets
Debtors
Cash at bank and in hand		 17 59,862
358,640		 242,360 146,375
199,609		 11,250
Total current assets
Liabilities
Creditors: amounts falling
due in less than one year		 18 418,502
(30,946)		 345,984
(83,254)
Net current assets 387,556 262,730
Total assets less current liabilities 629,916 273,980
Net assets 629,916 273,980
The funds of the charity:
Restricted income funds
Unrestricted income funds		 19
20		 288,734
341,182		 122,872
151,108
Total charity funds 629,916 273,980
The notes on pages 22 to 35 form part of these accounts.
Approved by the trustees on _________ and signed on their behalf by:
06 / 12 / 2024		 Approved by the trustees on _________ and signed on their behalf by:
John Stier (Trustee) Kevin Asher (Trustee)

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Statement of Cash Flows for the year ending 30 April 2024

Note
2024
£
Cash provided by/(used in) operating activities
22
392,133
Cash flows from investing activities:
Dividends, interest, and rents from investments
1,266
Purchase of tangible fixed assets
-
Investment in app development
(234,753)
Investments in subsidiaries
(1)
Disposal of tangible fixed assets
386
Cash provided by/(used in) investing activities
(233,102)
159,031
Cash and cash equivalents at the beginning of the year
199,609
Cash and cash equivalents at the end of the year
358,640
Increase/(decrease) in cash and cash
equivalents in the year		 2023
£
(376,544)
6
(4,223)
-
-
(4,217)
(380,761)
580,370
199,609

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Notes to the accounts for the year ended 30 April 2024

1 Accounting policies

The principal accounting policies adopted, judgments and key sources of estimation uncertainty in the preparation of the financial statements are as follows:

a Basis of preparation

The financial statements have been prepared in accordance with Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) issued in October 2019 - (Charities SORP (FRS 102), the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) and the Companies Act 2006.

Shift.ms meets the definition of a public benefit entity under FRS102. Assets and liabilities are initially recognised at historical cost or transaction value unless otherwise stated in the relevant accounting policy note.

The financial statements are presented in sterling which is the functional currency of the charity and rounded to the nearest £ sterling.

Shift.ms as the parent entity is not preparing consolidated accounts because the subsidiary is immaterial.

b Judgments and estimates

The Trustees have made no key judgments which have a significant effect on the accounts.

The Trustees do not consider that there are any sources of estimation uncertainty at the reporting date that have a significant risk of causing a material adjustment to the carrying amount of assets and liabilities within the next reporting period.

c Preparation of the accounts on a going concern basis

The Trustees consider that there are no material uncertainties about the charitable company's ability to continue as a going concern. The Trustees have reduced fixed costs and continue to monitor reserves. They also continue to invest in resources to aid future fundraising and identifying new sources of income.

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Notes to the accounts for the year ended 30 April 2024 (continued)

d Income

Income is recognised when the charity has entitlement to the funds, any performance conditions attached to the item(s) of income have been met, it is probable that the income will be received and the amount can be measured reliably.

Income from government and other grants, whether ‘capital’ grants or ‘revenue’ grants, is recognised when the charity has entitlement to the funds, any performance conditions attached to the grants have been met, it is probable that the income will be received and the amount can be measured reliably and is not deferred.

Income received in advance of a provision of a specified service is deferred until the criteria for income recognition are met.

e Donated goods and services

Donated professional services are recognised on receipt at the value of the gift to the charity which is the amount the charity would have been willing to pay to obtain services of equivalent economic benefit on the open market. A corresponding amount is then also recognised in expenditure in the period of receipt. In accordance with the Charities SORP (FRS102), general volunteer time is not recognised. The Trustees' report provides further information on volunteers' contribution to the charity.

f Interest receivable

Interest on funds held on deposit is included when receivable and the amount can be measured reliably by the charity; this is normally upon notification of the interest paid or payable by the Bank.

g Fund accounting

Unrestricted funds are available to spend on activities that further any of the purposes of the charity.

Designated funds are unrestricted funds of the charity which the Trustees have decided at their discretion to set aside to use for a specific purpose.

Restricted funds are donations which the donor has specified are to be solely used for particular areas of the charity’s work or for specific projects being undertaken by the charity.

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Notes to the accounts for the year ended 30 April 2024 (continued)

h Expenditure and irrecoverable VAT

Expenditure is recognised once there is a legal or constructive obligation to make a payment to a third party, it is probable that settlement will be required and the amount of the obligation can be measured reliably. Expenditure is classified under the following activity headings:

Irrecoverable VAT is charged as a cost against the activity for which the expenditure was incurred.

Support costs are those functions that assist the work of the charity but do not directly undertake charitable activities. Support costs include back office costs, finance, personnel, payroll and governance costs which support the charity's programmes and activities. These costs have been allocated between cost of raising funds and expenditure on charitable activities. The bases on which support costs have been allocated are set out in note 8.

j Operating leases

Operating leases are leases in which the title to the assets, and the risks and rewards of ownership, remain with the lessor. Rental charges are charged on a straight line basis over the term of the lease.

k Tangible fixed assets

Individual fixed assets costing £250 or more are capitalised at cost and are depreciated over their estimated useful economic lives on a straight line basis as follows:

Office fixtures and equipment 20%

l Intangible fixed assets

The Trustees have taken the decision not to capitalise technical costs in relation to the website. They consider that these costs are necessary for the day to day running of the Shift.ms platform, rather than being a capital investment in an income generating asset.

However the Trustees consider that investment in app development creates an income generating asset. They have therefore taken the decision to capitalise costs of employee salaries and external developer time at cost where these relate to investment in this asset. These costs will be depreciated in line with the useful economic life of the asset on a straight line basis as follows:

App development costs 25%

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Notes to the accounts for the year ended 30 April 2024 (continued)

m Debtors

Trade and other debtors are recognised at the settlement amount due after any trade discount offered. Prepayments are valued at the amount prepaid net of any trade discounts due.

n Cash at bank and in hand

Cash at bank and cash in hand includes cash and short term highly liquid investments with a short maturity of three months or less from the date of acquisition or opening of the deposit or similar account.

o Creditors and provisions

Creditors and provisions are recognised where the charity has a present obligation resulting from a past event that will probably result in the transfer of funds to a third party and the amount due to settle the obligation can be measured or estimated reliably. Creditors and provisions are normally recognised at their settlement amount after allowing for any trade discounts due.

p Financial instruments

The charity only has financial assets and financial liabilities of a kind that qualify as basic financial instruments. Basic financial instruments are initially recognised at transaction value and subsequently measured at their settlement value.

q Pensions

Employees of the charity are entitled to join a defined contribution scheme. The charity’s contribution is restricted to the contributions disclosed in note 10. Outstanding contributions at the year end were £nil (2023: £4,687). The costs of the defined contribution scheme are included within support and governance costs and allocated to the funds of the charity using the methodology set out in note 8.

2 Legal status of the charity

The charity is a company limited by guarantee registered in England and Wales and has no share capital. In the event of the charity being wound up, the liability in respect of the guarantee is limited to £10 per member of the charity. The registered office address is disclosed on page 1.

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Notes to the accounts for the year ended 30 April 2024 (continued)

Trust projects
Community fundraising
Donated goods and services
Individual giving
Grants
Total
4
Income from charitable activities
Commercial partnerships
Earned income
Total		 Unrestricted
£
20,250
23,079
17,500
-
-
60,829
Unrestricted
£
-
145,578
145,578		 Restricted
£
327,562
-
-
-
-
327,562
Restricted
£
545,920
-
545,920		 Total 2024
£
347,812
23,079
17,500
-
-
388,391
Total 2024
£
545,920
145,578
691,498		 Unrestricted
£
37,000
25,030
-
1,370
5,894
69,294
Unrestricted
£
-
140,824
140,824		 Restricted
£
185,094
-
-
-
-
185,094
Restricted
£
248,263
-
248,263		 Total 2023
£
222,094
25,030
-
1,370
5,894
254,388
Total 2023
£
248,263
140,824
389,087

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Notes to the accounts for the year ended 30 April 2024 (continued)

5
Investment income
Interest on bank deposits
6
Cost of raising funds
General fundraising costs
Staff costs
Recruitment costs
7
Analysis of expenditure on charitable activities
Staff costs
Service development
Restricted expenditure
Unrestricted expenditure
Governance costs (see note 8)
Support costs (see note 8)
Governance costs (see note 8)
Support costs (see note 8)		 2024
£
1,266
2024
£
1,995
80,406
6,881
8,826
6,025
104,133
2024
£
387,674
137,944
46,337
49,131
621,086
472,866
148,220
621,086		 2023
£
6
2023
£
1,253
78,792
-
21,646
4,985
106,676
2023
£
488,253
452,940
135,016
31,097
1,107,306
811,248
296,058
1,107,306

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Notes to the accounts for the year ended 30 April 2024 (continued)

8 Analysis of governance and support costs

Basis of
apportionment
Staff costs
Staff costs
Office costs
Staff costs
Audit fees
Staff costs
Accountancy services
Staff costs
Equipment
Staff costs
Sundry expenses
Staff costs
Travel costs
Staff costs
Legal and professional
Staff costs
Trustee expenses
Staff costs
Recruitment
Staff costs
Basis of
apportionment
Staff costs
Staff costs
Office costs
Staff costs
Audit fees
Staff costs
Accountancy services
Staff costs
Equipment
Staff costs
Sundry expenses
Staff costs
Travel costs
Staff costs
Legal and professional
Staff costs
Trustee expenses
Staff costs
Recruitment
Staff costs
9
Net income/(expenditure) for the year
This is stated after charging/(crediting):
Depreciation
Auditor's remuneration - audit fees
Auditor's remuneration - accountancy fees		 Support
£
21,420
10,166
-
540
643
9,408
8,264
4,423
-
299
55,163
Support
£
25,110
19,785
-
1,680
9,751
18,517
36,162
18,909
-
26,748
156,662
2024
£
3,258
5,000
540		 Governance
£
23,054
-
5,000
-
-
2,106
-
21,035
361
3,600
55,156
Governance
£
19,487
-
4,500
-
-
11,363
-
-
732
-
36,082
2023
£
3,485
4,500
1,680		 Total 2024
£
44,474
10,166
5,000
540
643
11,514
8,264
25,458
361
3,899
110,319
Total 2023
£
44,597
19,785
4,500
1,680
9,751
29,880
36,162
18,909
732
26,748
192,744

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Notes to the accounts for the year ended 30 April 2024 (continued)

10 Staff costs

Staff costs during the year were as follows:

Wages and salaries
Social security
Pension costs
Staff training and other
Childcare and life assurance
Payroll processing
Subcontracted staff
Cycle to work scheme
Capitalised wages and salaries
Allocated as follows:
Cost of raising funds
Charitable activities
Support costs
Governance costs		 2024
£
474,359
46,738
28,416
97
1,612
1,450
-
(54)
(40,064)
512,554
80,406
387,674
21,420
23,054
512,554		 2023
£
514,444
55,480
27,703
4,166
2,408
1,818
4,925
698
-
611,642
78,792
488,253
25,110
19,487
611,642

During the year the charity made statutory redundancy payments totalling £2,520 (2023 £nil).

The number of employees whose employee benefits amounted to over £60,000 in the year was as follows:

The average number of staff employed during the period was 12 (2023: 16).

The average full time equivalent number of staff employed during the period was 11 (2023: 16).

The key management personnel of the charity comprise the trustees and the Chief Executive Officer. The total employee benefits of the key management personnel of the charity were £73,676 (2023: £39,191).

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Notes to the accounts for the year ended 30 April 2024 (continued)

Neither the management committee nor any persons connected with them received any remuneration during the year. Trustees expenses of £361 were paid during the year, for travel, accomodation and subsistence in respect of 3 trustees (2023: £732).

Shift.ms CEO, George Pepper, was a director of LivedHealth CIC, until it was dissolved on 11 June 2024. During the year Shift.ms recognised £178 (2023: £9,488) in aggregate payments from LivedHealth CIC . At the year end, income from licence fees totalling £nil (2023: £5,400) was due to Shift.ms.

Realworld MS Limited is a wholly owned subsidiary of Shift.ms which was incorporated on 29 January 2024. Directors of Realworld MS Limited are George Pepper (CEO) and Tom Tyler (Trustee) and John Stier (Trustee). There were no transactions with Realworld MS Limited during the period to 30 April 2024.

There were no donations from related parties which are outside the normal course of business and no restricted donations from related parties. Aggregate unrestricted donations from Trustees totalled £106 (2023: £120)

No trustee or other person related to the charity had any personal interest in any contract or transaction entered into by the charity, including guarantees, during the year (2023: Nil).

12 Government grants

The government grants recognised in the accounts were as follows:

2024 2023
£ £
National Lottery Community Fund 143,370 104,794

The charity receives no government funding. However, National Lottery money is classed as government because its spending priorities are set by the government.

13 Corporation tax

The charity is exempt from tax on income and gains falling within Chapter 3 of Part 11 of the Corporation Tax Act 2010 or Section 256 of the Taxation of Chargeable Gains Act 1992 to the extent that these are applied to its charitable objects. No tax charges have arisen in the charity.

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Notes to the accounts for the year ended 30 April 2024 (continued)

Fixed assets: investments
2024 2023
£ £
Shares in subsidiaries 1 -

Shift.ms owns the full rights regarding voting, payment of dividends and distributions in its wholly owned subsidiary, Realworld MS Limited (Registration number 15448915). Realworld MS Limited was incorporated on 29 January 2024 and its directors are George Pepper (CEO), John Stier (Trustee) and Tom Tyler (Trustee). There were no transactions with Realworld MS Limited during the period to 30 April 2024. At 30 April 2024 Realworld MS Limited had net assets of £nil, turnover £nil, expenditure £nil and profit/loss of £nil.

Shift.ms as the parent entity is not preparing consolidated accounts because the subsidiary is immaterial.

Cost
Additions
Disposals
Depreciation
Charge for the year
Disposals
Net book value
At 30 April 2024
At 1 May 2023
At 30 April 2024
At 30 April 2024
At 30 April 2023
At 1 May 2023		 Total
£
-
234,753
-
234,753
-
-
-
-
234,753
-

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Notes to the accounts for the year ended 30 April 2024 (continued)

16 Fixed assets: tangible assets

Cost
Additions
Disposals
Depreciation
Charge for the year
Disposals
Net book value
17
Debtors
Prepayments and accrued income
Other debtors
18
Creditors: amounts falling due within one year
Trade creditors
Other creditors and accruals
Taxation and social security costs
Pension contributions
At 30 April 2023
At 1 May 2023
At 30 April 2024
At 1 May 2023
At 30 April 2024
At 30 April 2024		 Total
£
19,677
-
(645)
19,032
8,427
3,258
(259)
11,426
7,606
11,250
2024
£
55,260
4,602
59,862
2024
£
3,278
20,634
7,034
-
30,946		 2023
£
137,239
9,136
146,375
2023
£
25,894
41,509
11,164
4,687
83,254

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Notes to the accounts for the year ended 30 April 2024 (continued)

19 Analysis of movements in restricted funds

Digital Peer Support
MSer led Health Education
App Development
Total
Comparative period
Total
MSer led Health Education
Digital Peer Support - other
funders
Impact
Name of
restricted fund
Digital Peer Support -
National Lottery
Impact
App Development
National Lottery Community
Fund
Other funders		 Balance at
1 May
2023
Income
Expenditure
Transfers
Balance at
30 April
2024
£
£
£
£
£
28,258
143,370
(79,891)
(62,741)
28,996
11,364
99,800
(70,998)
(4,000)
36,166
39,622
243,170
(150,889)
(66,741)
65,162
59,469
545,920
(298,196)
(158,065)
149,128
-
84,392
-
(9,948)
74,444
23,781
-
(23,781)
-
-
122,872
873,482
(472,866)
(234,754)
288,734
Balance at
1 May
2022
Income
Expenditure
Transfers
Balance at
30 April
2023
£
£
£
£
£
500,763
433,357
(811,248)
-
122,872
Description, nature and purposes of the fund
Support towards app design and development.
Support with delivery of digital peer support services, including
development of a 1-1 network.
Support research and data collection to understand the impact of Mser self-
care on the MS clinical care experience.
Support with delivery of digital peer support services including
development of a 1-1 network.
Delivery of a number of MSer-led health education resources aimed at
supporting people with MS through challenges an MS diagnosis can bring.

"Other funders" refers to multiple funders who supported projects that were part of Digital Peer Support work, in addition to those funders named above.

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Notes to the accounts for the year ended 30 April 2024 (continued)

20 Analysis of movement in unrestricted funds

Balance at
1 May
2023
£
151,108
Designated fund - intangibles
-
151,108
Comparative period
Balance
at 1 May
2022
£
343,718
343,718
General fund
General fund		 Income
£
207,673
-
207,673
Income
£
210,124
210,124		 Expenditure
£
(252,353)
-
(252,353)
Expenditure
£
(402,734)
(402,734)		 Transfers
£
-
234,754
234,754
Transfers
£
-
-		 As at 30
April 2024
£
106,428
234,754
341,182
As at 30
April 2023
£
151,108
151,108

The General fund represents free reserves after allowing for all designated funds.

Designated fund intangibles, represents the net book value of the app which is held for continued use by the charity.

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Notes to the accounts for the year ended 30 April 2024 (continued)

21 Analysis of net assets between funds

Tangible fixed assets
Intangible fixed assets
Net current assets/(liabilities)
Total
Comparative period
Tangible fixed assets
Net current assets/(liabilities)
Total		 General
fund
£
7,606
-
98,822
106,428
General
fund
£
11,250
139,858
151,108		 Designated
funds
£
-
234,754
-
234,754
Designated
funds
£
-
-
-		 Restricted
funds
£
-
-
288,734
288,734
Restricted
funds
£
-
122,872
122,872		 Total 2024
£
7,606
234,754
387,556
629,916
Total 2023
£
11,250
262,730
273,980
Net income/(expenditure) for the year
Adjustments for:
Depreciation charge
Loss/(profit) on sale of fixed assets
Dividends, interest and rents from investments
Decrease/(increase) in debtors
Increase/(decrease) in creditors
Net cash provided by/(used in) operating activities		 2024
£
355,936
3,258
-
(1,266)
86,513
(52,308)
392,133		 2023
£
(570,501)
3,485
-
(6)
140,147
50,331
(376,544)

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