## **For a Child's Smile (London)** ## **Trustees’ Annual Report** **September 2019 to August 2020** Registered Charity no. 1112963 Page 1 / 16 www.pse.ngo ## **1. Reference and Administra�ve details** Charity Name: For a Child’s Smile (London) Working Name: PSE For a Child’s Smile UK Charity Number: 1112963 Type: Associa�on Registered Address: 31 Chiddingstone Street, London SW6 3TQ Correspondence Address: 4 Earldom Road, London SW15 1AF Independent Examiner: Robin Stewart 12 Albany Park Road, Kingston, Surrey, KT2 5SW Bank: Barclays Bank, 75 King Street, London W6 9HY ## **2. For a Child’s Smile (London) Trustees** Trustees: Mrs Caroline DUTHEIL DE LA ROCHERE Mrs Camille JOLY Mrs Ghislaine HANNAY Mr Philip HANNAY Miss Alison LOGIER Mrs Ghislaine DUFOUR Registered Charity no. 1112963 Page 2 / 16 www.pse.ngo ## **3. Structure, Governance and Management** ## **Legal Status** For a Child’s Smile (London) (the “ **Charity** ”) is an Associa�on governed by a Cons�tu�on adopted on 24[th] June 2005 it was registered at The Charity Commission on 9[th] February 2006. ## **Management** The Charity is managed by a Board of Trustees. This body meets at least once a year to make policy and strategic decisions. A team of volunteers runs the day-to-day opera�ons under the leadership of Ghislaine Hannay. This team meets to plan events and other fundraising and communica�on ini�a�ves. Ghislaine Hannay has been supported by Philip Hannay who holds responsibili�es rela�ng to the Charity’s financial and administra�ve opera�ons. ## **Management Changes** Ghislaine Hannay would like to hand over fundraising and team management responsibili�es. PSE For a Child’s Smile is looking for new recruits to lead fundraising and team management ac�vi�es – contacts have been made within the French community in London and to charity support services to find a successor(s). ## **Trustee Selec�on Method** Officers and other Trustees are elected in the General Mee�ng. The Trustees may appoint any person who is willing to act as a Trustee. Each of the Trustees shall re�re with effect from the conclusion of the annual general mee�ng following his or her appointment but shall be eligible for re-elec�on at that annual general mee�ng. No�ce must be given, by le�er or email, to the Charity by the person to be proposed to show his or her willingness to be appointed prior to the mee�ng. ## **Related Par�es** The Charity raises funds and awareness on behalf of Pour un Sourire d’Enfant (“ **PSE** ”), a Cambodian based charitable organisa�on. The Charity works alongside PSE branches and like chari�es in Europe, the US and Hong Kong. All PSE’s social programmes take place in Cambodia. PSE’s Charter is set out in Appendix C. A summary of PSE’s achievements is set out in Appendix D. Registered Charity no. 1112963 Page 3 / 16 www.pse.ngo ## **4. Objec�ves and Ac�vi�es** ## **The Charity’s Mission Statement** The Charity is a non-poli�cal and non-denomina�onal associa�on. Its sole objec�ve is to assist in the relief of poverty affec�ng children and their respec�ve families living in Cambodia who find themselves facing financial and other hardships ## **Objec�ves** The Charity was established to support the work of PSE in the following areas: 1. The relief of financial hardship of children living in Cambodia by providing such children with food, shelter and health services which they could not otherwise afford through lack of means. 2. The relief of financial hardship, either generally or individually, of children living in Cambodia by making grants of money for providing or paying for items, services or facili�es. 3. The relief of unemployment for the benefit of the children living in Cambodia by educa�ng them in such ways as may be thought fit, including assistance to find employment. 4. To advance the educa�on of the pupils in Cambodia by providing and assis�ng in the provision of facili�es for educa�on in local public schools in Cambodia or at the centre of remedial classes or at the voca�onal training centre located in Phnom Penh. The Charity focuses on the following areas of ac�vity: - **Fundraising** : - Sponsorship – regular dona�ons (normally monthly) to contribute to PSE’s dayto-day opera�ng expenses. - Dona�ons – one-off or irregular dona�ons used to finance PSE investments and projects. - Events organisa�on and coordina�on aimed at raising funds for PSE. - **Communica�on** : Raising awareness in the UK of the Charity’s ac�vi�es as well as the works of PSE. - **Volunteering** : Providing support in the recruitment of volunteers for PSE’s summer camps and as English teaching assistants during the school year. Registered Charity no. 1112963 Page 4 / 16 www.pse.ngo ## **5. Achievements and Performance** ## **5.1 UK Events & Fundraising** During the fiscal year 19/20 the Charity organised several events where we raised a good amount of money. For example, the Charity organised arts and cra�s sales of PSE fabricated products. This event raised a total of almost £1,700. Furthermore, the Charity organised a Quiz Night and Auc�on in November at St. Etheldreda’s Church Hall. Over 110 people a�ended and 35 lots were auc�oned. Overall the evening raised more than £10,000 fromentrance fees,dona�ons, sellinggi�envelopes and fromthe auc�on itself. In December the Charity par�cipated in an ICAPs annual charity day and won a grant of £50,000. This yearly charity day fundraising event with our Patron - Serge Betsen, gives away 1 day’s profits to a number of chari�es. Also, in December, the Charity raised £425 from a Christmas Sale at BNP. Next up, in January, we organised the Epiphany Concert. The concert was very well a�ended and overall raised £1228.80 from entrance fees and dona�ons. Soon a�er this, the world was hit by the Covid-19 virus. Most of Europe and Cambodia went into lockdown, and all in-person events had to be cancelled. Therefore, the planned tour with Marie-France had to be abandoned. During the year the Charity con�nued to develop its rela�onships with schools, in par�cular Jus�ce au Coeur at the Lycée Français, they remain an ac�ve partner raising funds and building awareness among the children, for example by giving presenta�ons and showing them the movie ‘Les Pépites’. ## **5.2 Communica�ons** The Charity translated all the key communica�ons materials for PSE – the website, the annual ac�vity report, accounts summary, current projects, quarterly newsle�ers – to ensure the charity is accessible to English speaking as well as French speaking supporters. The Charity posted announcements and news regularly on the UK Facebook page (h�ps://www.facebook.com/forachildsmileuk) and has used Instagram to broaden its network. Lastly we sent out quarterly bulle�ns and other news items to the Charity’s contact list in both English and French via Mailchimp. ## **5.3 Recrui�ng Volunteers** The Charity has taken the lead in recrui�ng English Teaching Assistants for the PSE Centre in Phnom Penh. Improvements in the teaching of English has been recognised by PSE as a key development point – recrui�ng fluent English speakers to help build oral skills is a key step in those plans. The Charity has posted adver�sements on the PSE website, at various university and corporate volunteering sites – 19 volunteers were interviewed for the 2019/20 academic year, 8 interviews took place for the 2020/21 academic year. However, due to Covid-19, all planned travels to Cambodia had to be cancelled. Unfortunately, the Charity did not have to provide assistance with the recruitment of volunteers for the 2020 Summer Camps, as the Summer Camp was cancel **l** ed due to Covid19. Registered Charity no. 1112963 Page 5 / 16 www.pse.ngo ## **6. Financial Review** There was an increase of 124% in net funds raised, a significant increase in income both from events and the ICAP grant was offset by a reduc�on in sponsorship. Sponsorship was £21,636, 15% lower than the prior year, it was severely impacted by the closure of BT Donate website. The switch from BT Donate to VirginMoney decreased the total number of sponsors during the year significantly: from 65 to 53, 18% lower than last year. General overheads were £122 to pay for flyers and an iZe�le card reader - that proved its worth during the arts & cra�s sales as well as during the Auc�on and Concert. Event expenses of £167 paid for the dinner for over 100 people for the Auc�on night, the majority of the drinks, ingredients, the chef, servers and the room were kindly donated. The charity was able to use a Pro-Bono Independent Examiner again this year. This ensures the majority of money raised by the Charity goes to delivering PSE’s key programmes in Cambodia. The Friends balance, an amount to cover the overheads of the charity, was £28 at year end. The Charity’s accounts for the 2019-2020 financial year are set out in Appendix A. ||**2018/19**|**2019/20**|**% Change**| |---|---|---|---| |**INCOMINGS**|||| |Sponsorship|£25,597.00|£21,637|**-15%**| |Dona�ons & Fundraising|£15,271.00|£71,515|| |Gi�Aid reclaim|£3,870.00|£5,388|| |Interest Income & Bank Refund|£44.00|£46|| |**TOTAL INCOMINGS**|**£44,782.00**|**£98,586**|**120%**| |Cost of Events|£825.00|£168|| |General Overheads|£0.00|£122|| |**NET FUNDS RAISED**|**£43,957**|**£98,296**|**124%**| |Overheads as % Incomings|0%|0%|**0%**| |Number of Sponsors during year|65|53|**-18%**| |Friends balance|£90|£28|**-69%**| Registered Charity no. 1112963 Page 6 / 16 www.pse.ngo ## **Grants to PSE** The Charity made one grant to PSE, Cambodia, during the year - £94,017.71 was sent in June. The payments were allocated the following projects: |**Source**|**Project**|**Amount**| |---|---|---| |Sponsorship|n/a|£23,238.64| |Dona�ons &
Fundraising|Construc�on of classes South Land PSE Centre (from ICAP)|£50,000.00| ||Construc�on of classes South Land PSE Centre (from Quiz)|£10,266.68| ||Renova�on works for the Lotus Blanc|£10,512.39| ||**TOTAL**|**£94,017.71**| ## **7. Future Plans** ## **7.1 Events & Fundraising** Due to covid-19 the planned tour of Marie-France had to be cancelled. To replace the tour, Frederic Lopez plans to lead a live streaming event on YouTube and Facebook. Following the success of the Quiz night & Auc�on, the Charity plans to hold another similar fundraising event during the next fiscal year. The charity is confident that those events can be held online. Around December, the Charity plans to organise a Christmas Shopping event. The plan is to raise money for PSE by selling a wide variety of items. Depending on the success of the Christmas Shopping event, this would be also a great event to repeat around the Easter period. Furthermore, a�er the great success of the Phnom Penh Express event in Spain and France, the Charity plans to organise the UK version of The Phnom Penh Express. The goal is to encourage as many people as possible to par�cipate to walk, run or cycle the 12,274 km from London to Phnom Penh and raise funds along the way. The Charity will con�nue to support volunteers who wish to raise funds for the Charity by helping them to publicise their fundraising ac�vity via Facebook, Instagram and the PSE website. Besides this, the Charity also intends to keep developing rela�onships with schools including Jus�ce au Coeur at the Lycée Français and L'École des Pe�ts and L’Ecole de Ba�ersea. ## **7.2 Communica�on** The Charity plans to keep transla�ng all the key communica�ons materials for PSE into English including: the website, the annual ac�vity report, accounts summary, current projects, quarterly newsle�ers – to ensure the charity is accessible to English speaking as well as French speaking supporters. The Charity will also con�nue to send out the quarterly newsle�er along with other news items to the Charity’s contact list via Mailchimp. Registered Charity no. 1112963 Page 7 / 16 www.pse.ngo ## **7.3 Recrui�ng Volunteers** As soon as the Covid-19 situa�on allows, the Charity will con�nue to par�cipate in the recruitment of volunteers to become English Teaching Assistants in the PSE Centre in Phnom Penh. Due to the COVID-19 global pandemic, also the possibility to organise the 2021 Summer Camps will need to be evaluated along the way, including the op�on to move the 2021 Summer Camps 1 Summer Camp towards November or December of 2021. In case the Summer Camps happen, the Charity intends to provide assistance with the recruitment of volunteers and the others to come once the situa�on stabilises. The Charity will hold Assessment and Interview Days to select volunteers. Registered Charity no. 1112963 Page 8 / 16 www.pse.ngo PSE FORA CHILD SMILE PUBUC BENEFTT The Charity works forthe public benefft by increasin8 public av￿reneSS of the acute problems faced by thildren in Cambodia. Its grant making activities are speafically focused at funding programmes helping underprivileged people. The Trustees have complied with the provisions of the 2011 Charities Act to have due re8ard to the guidance published by the Charty Commission, including public benefft guidance. RESERVES The Charity maintains reserrfes covering 3 months of operational expenses. Reserves to respond to unforeseen events in Cambodia are held centrally. so the Charity does not need to contribute to such reseprfes. RESPONSIBILMES OF THE TRUSTEES The Trustees are required to keep proper books of account with respect to the affairs of the Charity, and to prepare statements ot account for each accounting period consisting of an income and expenditure account and a balance sheeL The members of the boafd constrtute the Trustees of the Charity and are also responsible for safeguarding the charitvs assets, and hence for takin8 reasonable steps for the prevention and detertion of error. fraud and other irregularities. In preparing the accounts The Charity is expected to: select suitable accounting policies • make judgements and estimates that a￿ reasonable and prudent follow the recommendations of the Charity Commtssion and of the accounting profession with regard to form and content of the accounts, or to disclose and explain any departures there from prepare the accounts on the 8oin8 concern basis unless it is inappropriate to assume that the Charlty will be able to meet its objectlves. Slgned by order of the trustees Phlllp Hannay (Tntstee) Ghlslalne Hannay ITnts) 1416liv21 Registered address: 31 Chiddin8Stone Street. London SW6 3TQ Registertd Chrity Th>. 1112963 P4e9116 ## **Appendix A: CC17a – Statement of Financial Ac�vi�es & Balance Sheet** |||For a Child's Smile(London)|For a Child's Smile(London)|CharityNo|CharityNo|1112963|1112963||**CC17a**| |---|---|---|---|---|---|---|---|---|---| |||Annual accounts for theperiod|||||||| |||Period start date
01/09/2019||Period end date||||31/08/2020|| ||**Section A**|**Statement of fnancial activities**|||||||| ||||||||||| ||**Recommended**
**Details of own**
Not
e
**categories by activity**
**analysis**
**Incoming resources (Note 3)**
**Incoming resources from**
**generated funds**
Voluntary income
Donations
S01
Activities for generating
funds
S02
Investment income
S03
**Incoming resources from**
**charitable activities**
S04
**other incoming resources**
S05
**_Total incoming resources_**
S06
**Resources expanded (Notes 4-8)**
**Cost of Generating Funds**
Cost of generating voluntary
income
Marketing
& General
S07
Fundraising trading cost
Events
S08
Investment management
costs
S09
**Charitable activities**
S10
**Governance costs**
S11
**other resources expanded**
S12
**_Total resources expended_**
S13
**_Net incoming (outgoing) resources_**
**_before transfers_**
S14
**Gross transfers between funds**
S15
**_Net incoming (outgoing) resources before_**
**_other recognised gains/(losses)_**
S16
**Other recognised gains/(losses)**
Gain and losses on revaluation of fxed
assets for the charity's own use
S17
Gain and losses on investment assets
S18
**_Net movement in funds_**
S19
**Total funds brought forward**
S20
**_Total funds carried forward_**
S21||**Unrestricted**
**funds**
**£**
F01||Restricted
**Income**
**funds**
**£**
F02|**Endowment**
**funds**
**£**
F03||**Total this**
**year**
**£**
F04|**Total**
**last**
**year**
**£**
F05| ||||-||-|-||-|-| ||||48,540||50,000 -|-||98,540|44,737| ||||-||-|-||-|-| ||||46||-|-||46|44| ||||-||-|-||-|-| ||||-||-|-||-|-| ||||**48,586**||**50,000-**|**-**||**98,586**|**44,782**| ||||||||||| ||||-||-|-||-|-| ||||122||-|-||122|-| ||||168||-|-||168|825| ||||-||-|-||-|-| ||||44,018||50,000|-||94,018|42,735| ||||-||-|-||-|-| ||||-||-|-||-|-| ||||**44,308**||**50,000**|**-**||**94,308**|**43,560**| ||||4,279||-|-||4,279|1,221| ||||-||-|-||-|| ||||**4,279**||**-**|**-**||**4,279**|**1,221**| ||||||||||| ||||-||-|-||-|-| ||||-||-|-||-|-| ||||**4,279**||**-**|**-**||**4,279**|**1,221**| ||||9,587||-|-||9,587|8,366| ||||**13,866**||**-**|**-**||**13,866**|**9,587**| Registered Charity no. 1112963 Page 10 / 16 www.pse.ngo OPSE FORA CHILDE SMILE Rvslrirted Total EidoTrillen¢ fwnds T+)tsl knst ds ye•r F03 F04 F05 Tanglblt A&*ts (Note 9) BOI B02 (Notr io) Trta1JlYd4￿¢ts B04 C￿rre￿t Stotk work Im prog tkbto (Short ¢¢rm} iDvestmtDts C*sh at b•Bk 4•d in hand INote i i) 2.928 2.928 1,859 10.939 10,939 13 6.712 67 Trtt71 ¢Mrnl 4uets Crediton.. Imownts Uing dne wlthlo o•e (Note 12) BIO ￿￿14$sets Ol*bUldeJ) Bl I Trfdlassets laf e*rreM Il&bllkn B12 13,867 13,167 8J67 eredliors." an￿￿￿tsId114￿t e oneye (Nok 12) B13 Provislotts fvr liabilities *JMI th#rye8 B14 B15 13167 13J67 9J88 ds ofthe Ch* UDrestricted f￿#d5 B16 B17 13,867 13.867 9.588 Restrleted {Note 13) B18 Endowment httd5 INote 13) B19 Trtal B20 Signed by one ortwo trusiees on behalf of all Signature Prtnt Name Dat¢ of proval . IIMJN4Y 41(111 g. ¥W Registeral Charity no. 1112963 Page11116 www.pse.ngo ## **Appendix B: Independent Examiners Report** Registered Charity no. 1112963 Page 12 / 16 www.pse.ngo OPSE FORA CHIIOE SMILE T1￿ t￿5 glal•mwrf rn tr) r•wns￿lil￿J ol Ihe For • Cly'kf• Smd• Th• tM)Affl Lrrnlbl￿a Tn*l••• ol b)• Cl4•rfty w• •al•yithig the L*thty'# a8••t8, •ThJ tsklng w• ts th• w•v•nlm>i and d•toclx)n d orrfy. tra￿1 arml In sry*rry xc¢xmts For • ChthS• •x&wctsJ lo e¥pl•m any dgpartwes trwre frfm . ar#J Ch•rfffl•n T10a￿l 141112021 Registered Charity Thj. 1112963 Page 13116 ## **Appendix C: The PSE Charter** The aim of this Charter is to define the philosophy and ethics of our Charity to assure its long-term future. The objec�ve of our Charity is to defend the fundamental rights of children throughout the world. Recognising that everyone can contribute to this objec�ve, our Charity is both apoli�cal and non-denomina�onal. ## **Philosophy of the Charity** ## **"Humanity owes to the child the best it has to give".** (Geneva Declara�on - SDN 1924) Though the United Na�ons General Assembly unanimously approved the Conven�on on the Rights of the Child on 20th November 1989, in many cases, these rights are threatened or ignored. - A hungry child must be fed - A sick child must be treated - A mistreated child must be protected - An exploited child must be rescued - An abandoned child must be taken in - Every child should feel the affec�on of a loving look upon him. PSE’s mission is to intervene for the benefit of those children in greatest distress both directly and by ins�tu�onal ac�ons. Direct ac�on includes, but is not limited to: - Food distribu�on - Providing health care centres - Crea�ng protec�on centres - Help for educa�on - Voca�onal training - Suppor�ng families Ins�tu�onal ac�on includes, but is not limited to: - Informa�on Sharing - Defending Children’s Rights with na�onal and interna�onal authori�es - Collabora�ng in specific projects such as construc�on of schools, dispensaries, etc… - Development of educa�on programmes - Suppor�ng Non-Governmental Organisa�ons who work with the philosophy to help children in distress. ## **Ethics of the Charity** ## **To the countries where we operate** The Charity respects the sovereignty of the countries in which it operates, it tries to integrate its work with the ac�on plans of those countries and to develop its projects in close collabora�on with local authori�es whilst maintaining independence of ac�on and control. It endeavours to integrate with local partners as far as possible. It cares about opera�ng with modesty, always respec�ng local culture and ac�ng without a conquering spirit. ## **To the children** All the Charity’s ac�ons aim to enable the integra�on and fulfilment of every child in their natural geographic environment, respec�ng the social life and the culture of their country, and thus enabling them to master their own des�ny. Registered Charity no. 1112963 Page 14 / 16 www.pse.ngo It is essen�al that the children, o�en vic�ms of violence and conflicts, find in the Charity a model of peace, friendship, harmony and stability. While wan�ng to provide the poorest with high quality schooling, we don’t want eli�sm for a few. ## **To the volunteers** In their voluntary work, people don’t like to find constraints, conflicts and compe��on; they want to find a place of friendship and ini�a�ve. This harmonious atmosphere is the strength of the Charity as it allows everyone to give their best. The Charity’s structure must be flexible and adaptable. There are leaders and unifiers (not bosses) that provide everyone freedom to act. Where disputes or conflicts arise, everyone must priori�se unity and the interests of the Charity above imposing their own ideas. ## **To the sponsors** The accounts must be transparent and available at all �mes to any sponsor who wishes to consult them. The management is run with complete respect for the money entrusted to the Charity as well as ensuring its op�mum u�lisa�on for the benefit of the children. While the Charity communicates facts, it avoids producing material that is unnecessarily shocking or making its audience feel guilty. The financial resources come predominantly from private dona�ons (sponsorships, aid from NGOs or businesses) supplemented by public financing to allow new investments. The Charity respects the donors' wishes by fulfilling any commitments and through strict management of Charity. The Charity keeps complete mastery and control of financing. ## **The founders of Pour un Sourire d’Enfant** Registered Charity no. 1112963 Page 15 / 16 www.pse.ngo ## **Appendix D: Summary achievements of PSE** The following summary has been sourced from the _Rapport Annuel d’Ac�vité Septembre 2019 – Août 2020_ published by PSE (the full report is available on the PSE website www.pse.ngo); it is included for informa�on purposes only. The Charity’s Trustees are not responsible for, nor have they independently verified, the accuracy of this informa�on. ## **PSE’s Performance in 2019/20** The following are the key metrics of achievements by PSE (with numbers for 2018/19 in brackets): - Supported 6,471 (6,908) youngsters, including: 3,704 (4,157) children going to classes in state schools, 669 (674) in remedial schooling in the PSE Centre; and the 1,427 (1,393) students of the PSE voca�onal training centre (PSE Ins�tute). The school support programme, ini�ated to provide help to children at risk of dropping out of state schools, supported 714 (1,013) children in 29 (34) classes. - More than 6,000 (more than 6,000) meals were served on a daily basis; - Provided support to 3,572 (3,643) families; - Distributed about 8 (7) tons of rice per week to families in compensa�on for the financial loss incurred when their children a�end school; - Provided housing and protec�on to 506 (465) children in Phnom Penh, Siem Reap and Sihanoukville; - Employed 619 (630) people in Cambodia; ## **The following are the key investments / projects for the year 2019/20:** - Construc�on of the equivalent of 45 classrooms to replace the first school buildings. The original buildings, built of wood and suscep�ble to flooding and termite a�acks, have become dilapidated. - Exterior ameni�es for the new classrooms - Renova�on of the Lotus Blanc, the training restaurant within the PSE Centre. - Renewing the equipment in the training restaurant. - Moving the sewing workshop to the OBK campus - Refurbishing the volunteers’ house - Improving the libraries - Provision of new material for the children of the Foyer “Source de Vie” ## **PSE’s Academic Results 2019/20** In 2019-2020, the ac�vi�es of PSE contributed to the following educa�onal outcomes: - 92.6% pass rate for the ‘Brevet’ (Cer�ficate of General Educa�on or GCSE level); - 100% pass rate for the Baccalaureate. The Baccalaureate was due to take place in December 2020, but was defini�vely cancelled due to the risk of a resump�on of the epidemic. The Ministry of Educa�on said that all students are therefore considered to have passed their Bac. - There were 396 new graduates from PSE’s Voca�onal Training schools: - 115 graduated from the Hotel & Tourism School, including 16 from the Hairdressing and beauty School - 106 graduated from the Technical Trades school (59 construc�on and 47 mechanics) - 19 graduated from the School of Media - 152 graduated from the Management & Sales School, to which should be added 23 young BTS graduates not counted among our outgoing graduates, as they will be pursuing a Bachelor's degree (BBA) at the Ins�tute in 2020/21 - 4 students graduated in higher educa�on externally. ## **Summer Camps** Sadly, due to the Covid-19 pandemic, and the con�nuous lockdowns in both Europe and Cambodia, the camps in Phnom Penh and its outskirts, Sihanoukville and Siem Reap had to be cancelled. Registered Charity no. 1112963 Page 16 / 16 www.pse.ngo