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2020-12-31-accounts

Annual Report & Consolidated Accounts For the year ended 31 December 2020

11 *¢ •• M COLLEGE

In a year marked by economic uncertainty and social upheaval, The Peter Jones Foundation celebrated its fifteen-year anniversary.

CONTENTS

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||| |---|---| |Letter from the Chairman|4| |Our Mission|7| |Our Partners|18| |Supporting the Peter Jones Foundation|19| |Legal & Administrative Information|21| |Report of the Trustees|22| |Independent Auditor's Report to members|27| |and trustees of the Peter Jones Foundation| |Principal Accounting Policies|30| |Consolidated Statement of|32| |Financial Activities| |Consolidated Balance Sheet|33| |Charity Balance Sheet|34| |Statement of Cash Flows and|35| |Consolidated Statement of Cash Flows| |Notes to the Financial Statements|36|

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The Peter Jones Foundation exists to provide young people and disadvantaged groups (in the UK) with the enterprise skills and experiences needed to better prepare them for successful employment or self-employment.

LETTER FROM THE FOUNDER AND EXECUTIVE CHAIRMAN

In a year marked by economic uncertainty and social upheaval, The Peter Jones Foundation celebrated its fifteen-year anniversary. We are proud to have been a forerunner in the field of enterprise education for the past decade and a half and in the current climate the work we set out to do in 2005 has never been more important. We’ve always known the importance of enterprise and entrepreneurship education and now as a result of Covid-19, the rest of the world has seen this too. We’ll continue to adapt to better serve young people and address the economic downturn, educational inequalities and increasing levels of youth unemployment, within the UK and beyond.

The Peter Jones Foundation started the 2020 academic year with ambitions to grow the Peter Jones Enterprise Academy, increase the amount of the money available for students through Tycoon start-up funding and build a robust Alumni programme that would support our beneficiaries into successful employment, self-employment, or higher education. Across all of our programme streams this year more than any other has proved the importance of the enterprise skills we champion: communication, creativity and innovation, digital skills, financial skills, leadership, problem-solving, self-management and resilience, and teamwork. Competencies that will be vital for young people and vital for our economy as we face up to a challenging landscape post-Covid.

Good enterprise education has the potential to significantly improve a young person’s life chances and through our programmes, we have created a pathway that encourages, educates and empowers the young people that we serve. Our

flagship enterprise competition, Tycoon, is the first encounter that many of our beneficiaries may have with business. We encourage everyone of our beneficiaries to set-up and run their first business whilst in school and have seen the profound impact that this has on a young person’s skill’s development. Despite schools being closed and many of the traditional trading opportunities being no longer viable, this year we supported over 361 student-led businesses and saw some incredibly robust and exciting businesses from across the country. We were delighted by the tenacity of the young entrepreneurs who, despite difficult circumstances, nearly all turned a profit. With the increased pressure that COVID-19 has placed on the education sector, we have worked hard to provide more innovative digital resources and adapt our programmes and make them simpler to run than ever, all set for a future where providers may adopt more blended approaches to learning. In 2020, following the success of the Tycoon International

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programme in China, we have launched a new digital platform that will enable the competition to continue to grow globally, the appetite for youth entrepreneurship is ever growing and presents an exciting opportunity for the Peter Jones Foundation to improve cultural awareness and develop a more global mindset.

Our Peter Jones Enterprise Academy (PJEA) programme, launched in 2009, has continued to champion enterprise throughout schools and colleges in the UK. Our courses educate young people across 27 centres of excellence across the UK. The PJEA was launched in response to the economic recession and unrest in the UK and we find ourselves in equally challenging times, with young people facing even more barriers to employment and opportunity than ever before. During 2020 we established new ways to provide practical enterprise experiences to young people through a direct digital delivery. Working in partnership with a network of entrepreneurs and business leaders, we created digital content that brought the external voice into the classroom and supported a blended learning model. Across the PJEA network we saw amazing young people and passionate teachers work together to foster a culture of enterprise; the spirit of which was most present at the first ever digital National Entrepreneur of the Year final, where five students from the PJEA pitched their business ideas for the chance to win a £5,000 investment. It is our goal to establish a network of 100 PJEAs and course providers, which will act as centres of excellence for Enterprise and Entrepreneurship education, whist traditionally our focus has been at Key Stage 5 we are now growing looking to support a network of over 100 providers delivering enterprise qualifications at Key Stage 4,

building a pathway to the PJEA. This remains both a focus and, given the monetary and budgetary restrictions facing both schools and FE colleges, a considerable challenge in the upcoming years.

Perhaps one of the areas that we have seen the most progress over the course of 2020 was our empower Alumni programme. We made a commitment to develop strong ties between the Peter Jones Foundation and the students graduating from our programmes. This year we piloted our first ever Alumni mentoring scheme, saw the second annual Scale-Up Challenge and appointed a Youth Panel to help ensure that young people’s voices at the heart of everything we do and helps us to inform and meet our strategic goals. As a generation of the Peter Jones Enterprise Academy students graduate into an uncertain world, the importance of our Alumni programme cannot be underestimated.

Whilst we are delighted to report on all our achievements, we must acknowledge that 2020 was a very difficult year for the Foundation which, like many other charities, saw barriers to traditional revenue streams and decreased funding opportunities. We are incredibly grateful to all of those who continue to support our work and look forward to 2021 with optimism and a robust strategy to meet our goals and better serve our beneficiaries.

Peter Jones CBE

Founder and Chairman Peter Jones Foundation

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A Year in Numbers
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31 Sage Ambition Mentors
volunteered their time and
supported 192 schools and
their businesses
12 [ Military Veterans joined the ]
first online Veterans Tycoon
Enterprise Programme 2,500 [+ students ]
received insights
from several inspiring
entrepreneurs via
our Igniting
Enterprise
webinars
We supported
young leaders from across the UK created 1,462 [ students]
to start their first
the first ever Peter
business
Jones Foundation
8 Youth Panel
72,114 leant in
start-up funding
We launched our Tycoon International Platform,
reaching young entrepreneurs in Shanghai
89% of businesses we Abu Dhabi [, ] Dubai [, ]
Shanghai
supported made a profit
Dubai
Tenacity turns
a PROFIT Abu Dhabi
Challenges? What challenges?
new businesses were
361
started thanks to our funding
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Our Mission

Why We Exist

The Peter Jones Foundation exists to provide young people and disadvantaged groups (in the UK) with the enterprise skills and experiences needed to better prepare them for successful employment or self-employment.

The Current Landscape

The current landscape is one of two halves, on one side we see that the COVID-19 pandemic has had a detrimental impact on young people, whether they are in employment or looking to start their own business. There are fewer opportunities for our beneficiaries as they enter the world of work but the appetite for entrepreneurship, both in the form of side-hustle and full-time enterprise is ever increasing. This disparity of ambition and entrepreneurship acts as a call-to-action for the Peter Jones Foundation – we must equip young people with job ready skills, access to funding and a clear pathway of opportunities to succeed.

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32% increase in the
growth of side-hustles
in the last decade
1 in 3 young working
18-24 year-olds have lost
work as a result of the
pandemic
90% of young entrepreneurs
surveyed found significant
barriers to financing
their business
26% of HE students run
or plan to set-up a business
whilst at University
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Our Strategic Goals
We will give 5000 We will champion 60% of the young people We will support a network
young people a year the enterprise and we support will be from of over 100 schools and
experience of starting and entrepreneurship education disadvantaged backgrounds colleges to deliver world-class
running a business making and be a leading voice or disadvantaged groups qualifications in enterprise
over £100,000 of for creating a more and entrepreneurship, offering
start-up funding available enterprising culture, support to all our graduates
to schools and colleges building a network of 500 into employment, self-
each year enterprise ambassadors employment or higher education
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CELEBRATING 15 YEARS AT THE FOREFRONT OF ENTERPRISE EDUCATION

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15 YEARS
AT THE
E
R
NT R
B
P
A
E RI
E
F S
T
O E
L I
NT E
N
D
E
RO UC
C G
FO REF ATI ON
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Our Work
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2005

2009

The Peter Jones Foundation was founded in 2005 with the belief that with the right mix of opportunity and support, every young person has the potential to achieve great things and the right to a brighter future. We run a range of successful programmes that support young people around the world.

"…with the right mix of opportunity and support, every young person has the potential to achieve great thing and the right to a brighter future."

Launched in 2009, in response to the financial crisis The Peter Jones Enterprise Academy is our flagship programme for schools and colleges. Our comprehensive package gives students the opportunity to learn from industry leaders and start meaningful conversations with the entrepreneurs building their businesses now. Since launching the Academy, we have supported young people on the first steps of their business journeys and have seen them go on to great things. Academy Alumni include Ross Bailey, Founder, AppearHere, which has gone on to raise over $20million in Venture Capital funding; David Humpston, Founder, ViewPoint Videos, who became one of the youngest people ever to receive a Virgin StartUp loan; and Priscilla Israel, Co-Founder, Sticky.to, which has recently received a £325,000 round of seed investment.

Since 2009 we have:

In 2020 we:

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Seen 4,500+ graduates
from the Peter Jones
Enterprise Academy
>£70k
Supported
Given £70,000+ in 1,000s of
National Entrepreneur start-ups
of the Year funding
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Worked with 27 Peter Jones
Enterprise Academies
95%
Enabled 100% of students
to feel equipped to start a
business
Supported 95% of students
to feel more employable
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PJEA Case Study

Creating an enterprise pathway with the support of the Peter Jones Foundation

Megan Parfitt, Winner, National Entrepreneur of the Year 2020, Peter Jones Enterprise Academy Graduate of Folkestone College, Founder, Eat Your Dinner Trivia

January 2020

Meeting with the PJEA programme manager to develop business idea.

February 2020

£600 in Tycoon funding applied for and received.

March 2020

Applied for National Entrepreneur of the Year

April 2020

Pitching Support from Josh Winfield, Business Builder Manager at Nat West.

May 2020

National Entrepreneur of the Year Semi-Final

August/September 2020

Mentoring and pitching support from programme manager

Working in Partnership

The generous support of our partners allows us to deliver a programme rich in value.

Josh Winfield, Regional Ecosystem Manager, NatWest Enterprise

I’ve been lucky enough to work with the Peter Jones Foundation for a good while now and will confess that there’s always a smile and spark of excitement on the days where they feature in my calendar. When working with the foundation, you know what you’re going to get; incredible business concepts put forward by inspirational young entrepreneurs with fierce talent, all underpinned by the immensely professional PJF team. Whether I’m dialling into a call to plan an event, or the event itself, I always come away humbled and excited having done so and feeling like I have contributed to something special. With the reliance the UK is going to have on SMEs in a post-COVID, post-Brexit world, we cannot afford not to invest in developing ideas, nor appreciating the value of a younger, fresher opinion on how to do things. Whenever I work with the PJF, I can’t but feel I’m witnessing that in action.

As someone who set up their first business at 15, I can remember the challenges and pressures I faced vividly. Whether it was someone not taking me seriously simply because of my age or the lack of support around the hard skills such as finances or the softer skills like pitching, there are a lot of barriers to entry for younger people. From my perspective, any organisation that champions breaking down these barriers and realising how incredible the entrepreneurial talent is in the UK, nurturing it and catalysing it further is one I’ll be proud to work with. It’s why I work for NatWest Enterprise and it’s why I am hugely proud to support the Peter Jones Foundation – long may it continue!

October 2020

Development and delivery of prototype

November 2020

National Entrepreneur of the Year online final.

December 2020

Mentoring with Dean Richmond, Founder of Pets Corner and also with Graeme Fraser-Bell, Accentuate Games.

Praise for the Peter Jones Enterprise Academies

Hassan Iqbal, PJEA Alumni & Managing Director, Creative Pixels Agency

Choosing a PJF course was the best decision that I’ve made in my life so far. I chose the Academy because of all the hands-on experience that it allows you to have along with all the opportunities and doors it opens.

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Our Work

2012

Our impact

Launched in 2012, Tycoon is a unique national enterprise competition for students aged 6 to 18 that was developed in response to the then Prime Minister’s pledge to support every school in England to run its own business at the launch of StartUp Britain in 2011. Every participating team writes a business plan, is lent money, starts a business and trades, competing with other student companies through our kickstarter style platform, in a safe and controlled environment. We believe that starting and running a business helps a young person develop a comprehensive set of enterprise skills that will stand them in good stead whatever path they choose. In recognition of the business motivations behind many of the Tycoon start-ups, the Peter Jones Foundation launched the Tycoon Impact Awards in 2020. These awards recognise innovative businesses and enterprises committed to ‘doing good’. Moving forward we anticipate that more and more students will use business as a way to make the changes that they want to see in the world and we, in-turn, will recognise that business ‘purpose’ as well as profit needs to be rewarded.

"Tycoon Impact Awards recognise innovative businesses and enterprises committed to 'doing good'…"

Since 2012 we have:

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Given
£600,000+
Seen >85% profitability
across our student-led in Tycoon Start-Up funding
businesses
Supported 14,500+
young entrepreneurs
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In 2020 we:
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Lent in
£72,114
goodwill start-up funding
Empowered 1,462 students to
start and run their first business
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Tycoon Case Study

Creating an enterprise pathway with the support of the Peter Jones Foundation

The Citrus Way were the overall winners of Tycoon 19/20. The student-powered business uses natural ingredients like orange and lemon peels to make their own eco cleaning products. The Team demonstrated creativity, strategic planning and a strong social consciousness to see their initial £336.59 Tycoon start-up loan generate £1,099.41 in profits.

October 2019 Business plan submitted

November 2019

Tycoon start-up loan received and business launches

Working in Partnership

The generous support of our partners allows us to deliver a programme rich in value. The Tycoon Enterprise Competition is powered by Sage and with the help of the Sage Foundation we have been able to launch a dynamic digital platform that empowers students to develop their financial capabilities and run their businesses in a safe and controlled environment. As part of our partnership with the Sage Foundation, we provide an Ambition Mentor to student businesses within the Tycoon Enterprise Competition. By having the support of real businessmen and women in developing their business plan and pitch video, getting support and guidance as they trade, and receiving feedback at the end of their journey, our students will develop an even broader, and deeper, set of enterprise capabilities.

Mentoring for Tycoon has been an exciting opportunity to challenge myself & benefit a great cause. Ideas have an eco-focus ranging from raising awareness of “fast-fashion” to capitalising on booming pet market and selling eco-friendly dog toys… It has been exciting, rewarding, inspiring!

Daniel Law, Finance Business Partner, Sage

April 2020

Strategic business evaluation submitted

July 2020

Winners announced

November 2020

Digital Tycoon Final and £1,000 further investment received

November 2020

The Citrus Way hosts a national panel with the Peter Jones Foundation on the power of the side-hustle

December 2020

The Citrus Way launches in the USA with an expanded product range

Do not underestimate the value [Ambition Mentors] can have on the competition. This opportunity puts students who have a limited experience of the workplace, in a powerful position for the future.

Michael Barry, Lead Teacher, St Columba’s Catholic Boys

"…with the help of the Sage Foundation we have been able to launch a dynamic digital platform that empowers students to develop their financial capabilities and run their businesses…"

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Our Work

2018

There is nowhere the impact of our work is more apparent than EntFest, the Peter Jones Foundation’s celebration of enterprise and entrepreneurship.

The annual EntFest celebrations bring together ambitious young people from across the country and creates opportunities for them to network with, and learn from, business leaders from a plethora of disciplines. By bringing together young talent and a network of influential leaders, we hope to create more opportunities for students see the multitude of pathways to success and start to believe in their potential. Business Leaders, Entrepreneurs, Investors and Innovators have mentored and inspired over 2,000 young people since the festival launched in 2018.

Attendees can participate in talks, panels, oneto-one mentoring, networking and workshops throughout the day as well as attend these events. EntFest is as much of an opportunity to learn from young-people as it is to advise and inspire them. Attendees leave the festival as true partners in enterprise and advocates of entrepreneurship.

Ultimately, it is our vision that EntFest becomes the cornerstone of a movement to create a more enterprising culture, that encourages youngpeople to realise their potential and celebrates the role that the new generation will play in shaping our world.

Whilst the festival was unable to take place in 2020 due to Covid-19, the spirit of EntFest was still very much alive and we were able to bring our content online, ensuring that young people across the UK were still able to start meaningful conversations around entrepreneurship. We look forward to bringing EntFest back to the thousands of young people who want to use business to make the changes that they want to see in the world – we are incredibly excited by the conversations that will take place next year.

“I never had an opportunity like this when I was at school and from what I have heard from the kids, today has been amazing, and I wish them all the best for the future.”

Phil Geraghty, Founder, Crowdfunder

“I think that EntFest is an incredible day, it is so important that young people know that starting a business isn’t just something that other people can do, anyone can do it and it is great bringing people together at an event like this.”

Nick Wheeler, Founder, Charles Tyrwhitt

“I love EntFest! It’s so important to get kids together with entrepreneurs who have established businesses, because it provides a pathway forward for them as well as giving them mentors to support them and cheer them on their journey.”

Renée Elliott, Founder, Planet Organic

"…it is our vision that EntFest becomes the cornerstone of a movement to create a more enterprising culture…"

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2019

The new Tycoon International competition will enable our beneficiaries to adopt a global mindset and establish entrepreneurial ties with young people from

Following a successful pilot of the Tycoon International competition in 2019, in 2020 we were able to launch a new website for Tycoon International and expand the programme to Abu Dhabi, Dubai, mainland China and Hong Kong. We have seen that the appetite for youth entrepreneurship and hands-on enterprise education has global appeal and we are excited to expand the scope of our work in the year to come.

around the world. As we look to 2021, we are excited about the possibilities of the programme and the future of youth entrepreneurship.

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United Kingdom
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Shanghai

"…2020 we were able to launch a new website for Tycoon International and expand the programme to Abu Dhabi, Dubai, mainland China and Hong Kong."

Dubai Hong Kong Abu Dhabi

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Our Work

2019

Our impact

Veterans Tycoon Enterprise Programme (VTEP) is a programme aimed at early service leavers from the military, to support them in transitioning out of military service. Run in collaboration with Sage and X Forces, participants are supported in developing a side-hustle business, receive training and mentoring, and access to the veterantycoon.com learning platform.

The online VTEP 12-week programme gives military leaders the skills, support and confidence needed to become their own boss. The virtual programme is delivered online through a range of innovative sessions that gives military leavers the exposure to the world of enterprise and entrepreneurship. These online sessions help candidates to generate a business idea, create a business plan and trade their product or service. Plus, there is a guaranteed start-up loan of up to £250.

The programme was created with the belief that Military Veterans already have everything that it takes to succeed in business – resilience, self-management, and leadership. By creating a community of like-minded, entrepreneurial peers, we have already seen enormous success from the VTEP beneficiaries.

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In 2020 we:
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Supported
12 NEW
VTEP businesses
Successfully transitioned
to a fully online Programme
NEW Military
Recruited 16
Veterans for the 2021 Programme
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"…participants are supported in developing a side-hustle business, receive training and mentoring, and access to the veterantycoon.com learning platform."

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VTEP Case Study

Jonny Ball, Founder, Campaign Force

Jonny came to the programme with a website, some thought leadership articles and, in his own words, a dream.

The programme helped because:

The business plan helped him break down what had to be done into manageable “bite size” actions.

The business plan also came with deadlines, that helped to keep business development on track.

The collaborative nature of the course meant that ideas could be shared and improved. Also, it made the experience of starting up a business far less lonely.

The mentors were personable. They had complete faith in the idea and were able to help shape it.

VTEP introduced Jonny to opportunities he would not have managed to secure if starting up on his own. Jonny credits the course with helping to access both the Sage London office at the Shard and Facebook’s London office as venues where he can operate courses, along with newspaper coverage of his business in the Evening Standard.

Working in Partnership

Alex Henderson, Founder, The Coffee Collective

The Coffee Collective

Through his start-up, The Coffee Collective, Alex Henderson sells a signature blend of handpicked, speciality coffee – produced through small batch roasting. It’s fairly and ethically sourced from sustainable farms and smallholdings and accredited by the Speciality Coffee Association. After being injured during operations, Alex found that running his own business gave him the flexibility to work around his busy family life and disabilities. Alex has already built up a client base with a handful of repeat customers including a tearoom and an independent coffee shop.

The scheme was a great way of testing the waters and trying my idea. The mentoring and support was really helpful and six weeks was about the right amount of time to develop ideas and get them off the ground.

The networking aspect also worked out well for me, both with customers and my new contacts within the industry. Not only did I learn a lot about the industry and get some sales, I got some great feedback from people which helped shape my ideas and improve my product image.

Campaign Force

Campaign Force inspires, trains and coaches veterans in standing for election. Critically, Campaign Force does not support any one political party. The slogan:

“Stand up and serve again!”

"…Alex found that running his own business gave him the flexibility to work around his busy family life and disabilities…"

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Our Work

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2020
Our Response
Mentoring
One of our key strategic focuses for 2020 was
In November of 2020 we launched a pilot digital
to expand and strengthen the remit of our
mentoring scheme to help our alumni reach
‘Empower’ Alumni Programme. With the help
their potential through mentoring. The 6 month
of CET funding, we have been able to develop a
robust Alumni programme that offers mentorship, programme brings together 15 mentees and
mentors to help them reach their goals, provide
networking and learning opportunities as well as
guidance and build soft skills through a series of
the practical support that young entrepreneurs
masterclasses. Our mentors include a wide range
need to take the next steps in their business
journey. Through carrying out focus groups with of professionals across industries from finance to
fashion and social enterprise.
students and conducting phone interviews in
order to find out the general challenges they face,
Youth Panel
their aspirations and how we could support them This year we established our first Peter Jones
further we have developed an Alumni Programme
Foundation Youth Panel comprised of 8 members
that is rich is practical value.
from across the UK, they bring with them a
The key findings were as follows: wide range of experience and an enthusiasm for
enterprise education and the mission of Peter
Jones Foundation. The Youth Panel are key in
making recommendations to the Board, steering
the alumni programme, and ensuring that our
organisation has young people at the heart of
what we do.
Alumni benefit from a
mentor or coach once they
have left school
Young people have a lack of role
models whilst they are in education
Young people are
confused about what
to do next and where to It is a real privilege to sit on and co-chair the first
find guidance Youth Panel of the Peter Jones Foundation and
to join such a team of passionate individuals:
already we can see the huge amount of potential
there is for the Peter Jones Foundation when we
Alumni who want to start a business feel like they
require more support and a larger network come together to collaborate. We can’t wait for
once they have left the programme all the exciting work ahead!
Ebun & Nick, Co-Chairs, PJF Youth Panel
Young people largely feel
they leave school
unprepared for work when
Young people feel
opportunities and careers
that are available to them
unaware
of all the
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Priscilla Israel, PJEA Alumni 2012, Founder, STICKY

Ross Bailey, PJEA Alumni 200, Founder, Appear Here

Priscilla Israel attended the PJEA at Amersham and took part in National Entrepreneur of the Year award in 2012. During her time at the PJEA she designed an app as her business model and took part in national challenges held by firms such as Virgin Pioneers. After graduating University she founded STICKY, a business that make tasks like check in, ordering food/drink and safety inspections as quick and simple as a contactless payment. They give businesses everything they need to solve problems in physical spaces, take payments and build better relationships with their customers.

In 2020, STICKY received £325k in Seed Funding.

After graduating the Peter Jones Enterprise Academy, Ross spotted an opportunity during the Queen’s Diamond Jubilee to open a pop-up shop on Carnaby Street selling rebellious t-shirts of the Queen. Having had difficulties finding shop space he decided to create an online marketplace for listing and booking short-term space, making booking a shop as easy as booking a hotel room. Fast forward to today, Appear Here, has offices in three cities worldwide, has over 100,000 global brands, retailers and creative entrepreneurs signed up to use the service.

Appear Here gone on to raise over $20million in Venture Capital funding.

David Humpston attended the Peter Jones Enterprise Academy at Amersham and won the National Entrepreneur of the Year award in 2014. He is still running the same business, ViewPoint, which is now operational in 40 venues across the UK with over 50,000 customers per year. After winning NEOY David became one of the youngest people ever to receive a Virgin StartUp loan.

Viewpoint films, edits and produces engaging video content, then distributes this to targeted audiences online. Their videos have reached over 10 million people to date, and utilise the latest equipment from GoPros and stabilised rigs to 4K Drones and 360 degree virtual reality cameras.

David Humpston, PJEA Alumni 2014, Founder, ViewPoint Videos

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OUR PARTNERS

The Peter Jones Foundation aims to continually develop and nurture relationships with a broad network of supporters, from education providers and businesses to philanthropic individuals and organisations, who interest and passion for supporting young people aligns with ours.

We are incredibly thankful to our network of partners whose contribution, both in-kind and financial, has enabled us to continue to expand the scope of our work. Over the past year, we have worked with innovative leaders across our Masterclasses, Igniting Enterprise webinars, National Entrepreneur of the Year and Scale-Up Challenge judging panels, Tycoon Enterprise programme and mentoring schemes. Everyone of these supporters have helped us to inspire a generation of young entrepreneurs to realise their potential and, in doing so, have enabled us to meet our mission. In a year where we have struggled financially, we are grateful for the funding that we have received from our corporate partners, individuals and trusts & foundations, without these financial contributions we would not have been able to quickly adapt, expand our programmes and futureproof our offering.

We extend sincere thanks to our supporters.

Case Study

"When I was younger I struggled with traditional school being dyslexic, so it was really hard for me to be discouraged and even punished at times for my entrepreneurial ventures. It wasn’t until after university when I was first encouraged or supported to be an entrepreneur. I wish the Peter Jones Foundation existed when I was in school and therefore I’m so proud to support the fantastic work they do to support the empowerment of the next generation of entrepreneurs!" Josh Turner

We’re really grateful to the individuals and organisations that have supported us financially and in other ways during the past year, as well as those that wish to stay anonymous.

Reward Gateway Mentors Joe Benton Liv Hyde Megan Watts Rachel Wood Rob Marsh

Masterclass Hosts Amon Kipligat Henry Holland Bolt Productions Tessa Clarke Quirky Dino Jewellery Mariah Idrissi Aaron Carty Casey Gutteridge Josh Winfield

Sage Connor Goodwill Reward Gateway Mentors Masterclass Hosts Allen & Overy Daniel Law Joe Benton Amon Kipligat BrandPath Dean McCaffery Liv Hyde Henry Holland Bags&Bones Graham Holdsworth Megan Watts Bolt Productions CET Hesham El Komy Rachel Wood Tessa Clarke Pearson Jessica Jensen Rob Marsh Quirky Dino Jewellery Pet’s Corner Joanne Leniewski Mariah Idrissi Enterprise Alumni Mentors The Lalvani Family Jonathan Harrison Aaron Carty Ahmed Khan Lindsay Phillips Casey Gutteridge Sage Ambition Mentors Aicha Zerrouky Lynsey McCann Josh Winfield – Tycoon Enterprise Alexandra Syrotiuk Competition Michael Nazli Alyssia Smith Igniting Enterprise Webinar Elaine McCulloch Rachel Seymour Craig Liston Hosts Lead Mentors Ross Simm Henry Holland Simon Alexander Ong Karl Boyd Roxanne Hobbs Katie Parshall The Tempest Two Ronnie Toumayan Sabby Gill Lauren Murrell Carry Somers Steve Langsford Samuel Robinson Olly Carr Josh Turner Mentors Sarah Dakovic Omair Nazimi Richard Ballard Adam Prince Sharon McBride Rabban Abassi Lauren Murrell Brendan Woods Susan Wappat Samantha Storton Hannah McCollum Claire Good Tim O’Reilly Stella Atherstone Steve Wells

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SUPPORTING THE PETER JONES FOUNDATION

By supporting the Peter Jones Foundation you’ll be joining a network of entrepreneurs, investors and innovators who champion young people and help create opportunities for them to realise their potential.

We believe in the power of collaboration and enjoy working with our supporters to create bespoke partnerships that match their personal and/or business interests and priorities. Here are just some of the ways you can be involved.

By supporting the Peter Jones Foundation you’ll be joining a network of entrepreneurs, investors and innovators who champion young people and help create opportunities for them to realise their potential.

Invest in our pioneering programmes

As a charity we’re completely reliant on the generosity of individuals and organisations to meet our needs and raise nearly 50% of our annual income. Without this financial support we would not be able to continue to nurture the next generation of entrepreneurs. By making a donation today, you’ll be helping to fund our educational programmes and will be enabling us to continue to expand the scope of our vital work.

Sponsorship

We run a series of events and competitions throughout the year that offer multiple sponsorship opportunities. By sponsoring an event you’ll have the chance to have your brand profiled in front of more than 1,000 young people and hundreds of business leaders, plus many more watching the video replays and digital channels.

Mentorship

Join a national network of business leaders coaching our Tycoon, PJEA and Alumni beneficiaries through the next stages of their business journey. There is enormous value in connecting young people with business leaders who can share practical advice with a generation of young entrepreneurs looking to realise their potential.

Digital Content

This year, we pledged to create more high-quality digital content to ensure that all young people, regardless of geography or background, have the opportunity to hear from innovators, entrepreneurs and business leaders. From Igniting Enterprise webinars, to business Masterclasses and Flash Challenges, supporting our digital content provides our beneficiaries with the practical and actionable advice they need to get their ideas off the ground.

If you are passionate about improving the socioeconomic outcomes for young people by equipping them with the enterprise skills that will improve their life chances, we’d love to hear from you.

Please email Rebecca at Rebecca.mahallati@ pjfoundation.org to arrange a time to speak.

Event Support (In-Kind)

Our exclusive fundraising events bring together celebrities, business leaders and aspiring and established entrepreneurs. By attending one of our events or donating a gift or experience to our auction you will play a significant role in helping us meet our fundraising ambitions, as well as meeting like-minded people and raising the profile of your business.

19

Legal & Administrative Information For the Year ended 31st December 2020

LEGAL & ADMINISTRATIVE INFORMATION

Principal Address: Palliser House
Palliser Road
London
W14 9EQ
Charity Number: 1110288
Company Number: 05321690
Registered Offce: Network House
Third Avenue
Globe Park
Marlow
Buckinghamshire
SL7 1EY
Trustees: R Cryan CBE
R Tabberer CB
S Vincent CC
Chief Executive: J Sobczyk Boddington
Secretary: J Holdgate
Bankers: Barclays Bank Plc
Thames Valley Corporate Banking Centre
PO Box 2481
Reading
Berkshire
RG1 4XX
Principal Solicitors: Bates Wells LLP
10 Queen Street Place
London
EC4R 1BE
Auditors: Moore Kingston Smith LLP
Chartered Accountants & Statutory Auditors
The Shipping Building
The Old Vinyl Factory
Blyth Road
London
UB3 1HA

21

Report of the Trustees For the Year ended 31st December 2020

REPORT OF THE TRUSTEES

The Trustees present their report together with the financial statements for the year ended 31 December 2020 which are also prepared to meet the requirements for a directors’ report and accounts for Companies Act purposes.

Our Mission

The Peter Jones Foundation exists to provide young people and disadvantaged groups with the enterprise skills and experiences needed to better prepare them for successful employment or self-employment.

Our Strategic Plan

We have reassessed and refined our strategic plan to ensure that the work of the Foundation is able to deliver better against the needs and challenges of a post-Covid world. Young people have been disproportionately affected as a result of the pandemic and our strategic goals give us the focus and direction to deliver considerable impact over the coming years. A selection of the Foundation’s achievements are summarised in this report and the Foundation is proud to see the impact that our work is having on young people’s lives. As a leading voice and champion for enterprise and entrepreneurship education in this country, we continue in our endeavours to improve provision and drive a more enterprising culture.

Our Legal Status

The Peter Jones Foundation is a charitable company limited by guarantee (Company number 05321690), incorporated on 29 December 2004 and registered as a charity on 1 July 2005 (Charity number 1110288). The company was established under a Memorandum of Association which established the objects and powers of the charitable company and is governed under its Articles of Association.

Peter Jones Foundation Trading Limited (company number 07794319) is a wholly owned subsidiary for fundraising and trading activities which support the Peter Jones Foundation. The company made an operating profit of £28,342 in 2020.

Objects and Strategies

The objects of the Peter Jones Foundation is to provide young people and disadvantaged groups with the resources, skills, connections, opportunities and experiences needed to achieve successful employment or self-employment.

The ways in which the Peter Jones Foundation achieves these objects continues to evolve. In particular we have put a great deal of energy into enhancing our suite of digital resources, making this a priority when schools were closed as a result of the Covid-19 pandemic. As a result, we are better positioned than ever to support schools and colleges should they adopt more blended models of delivery going forward.

The objects and activities of the Foundation reflect the vision of Peter Jones CBE to enable every young person, regardless of background, to realise their potential and improve their life chances.

Strategies employed to assist the Foundation with meeting its objects include:

22

Public Benefit

The principal way in which the Foundation currently delivers public benefit is through the advancement of education of young people and disadvantaged groups, in particular through the teaching of enterprise and entrepreneurial skills. By providing practical, skills-based education through the Peter Jones Foundation, it provides public benefit:

opportunity to learn skills and gain in confidence, giving them improved chances in life to succeed on the path that is right for them. The PJEA provides young people with benefits that include interactions with employers, experiences of the workplace, access to career development opportunities, startup funding and access to scale-up funding through the National Entrepreneur of the Year competition. Taking into consideration the changes in the economic landscape, particularly in the wake of the Covid-19 pandemic an ever-increasing number of employers are seeking entrepreneurial qualities such as confidence, resilience, determination, and self-management, which the PJEA and Tycoon both provide. The opportunity to benefit from the Foundation’s work through the PJEA is not restricted to any single group (although the principal focus is on young people and disadvantaged groups, they have proven success at working with Military Veterans and older beneficiaries) and no geographic restrictions are imposed by the Trustees.

The work of the Peter Jones Foundation benefits the public at large by increasing employment opportunities for not only the Tycoon and PJEA students, but for others who could potentially be employed in the future by our Alumni, who have set up their own businesses using the skills they learnt at the PJEA or through Tycoon. Access to the PJEA’s enterprise courses through these education providers is not limited, it is open to anyone who is able to enrol at a relevant school or college and has the necessary qualifications to study for the BTEC, GCSE or A-level qualifications and the Foundation makes no charge to students who meet the relevant Education and Skills Funding Agency (ESFA) criteria.

The Trustees have not identified any significant harm or detrimental effect of the Foundation’s activities.

Trustees and Key Management Personnel

The directors of the company are also Trustees for the purposes of charity law and under the company’s articles are known as Trustees. Under the requirements of the Memorandum and Articles of Association, one third of the Trustees must retire each year after which they may be re-elected at the next Annual General Meeting. The Trustees were:

P Jones CBE

R Cryan CBE

R Tabberer CB*

S Vincent *

In 2020 the PJEA worked with 27 schools and colleges, Tycoon supported 1,462 students and the Foundation worked with numerous businesses, entrepreneurs and employers across the country and beyond. Through the work of the Foundation, young people and disadvantaged groups were given the

The Trustees of the charity are committed to good governance and seek to operate the charity in the most effective and efficient manner possible.

23

Report of the Trustees For the Year ended 31st December 2019

The key management personnel of the charity were the Trustees and Executive Chairman, Jonathan Sobczyk Boddington, Chief Operating Officer, Stella Atherstone and Managing Director, Bill Muirhead. Review of the pay of key management is performed on a discretionary basis.

Decision Making

The Trustees hold quarterly meetings to discuss matters relating to the Peter Jones Foundation. These meetings are complemented by many informal conversations which take place on a more frequent basis between the Trustees and key management that facilitate the decision-making process.

Induction and Training of Trustees

When new trustees are appointed to the Board an induction and training programme is available. As part of their role current trustees have attended various events and activities that showcase the Foundation’s work, this helps their understanding of how the programmes are delivered in practise and what the experience means to the students.

Ensuring our work delivers our aims

Our activities are subject to continual review throughout the year by both the Board of Trustees and key management. This review process helps us to ensure that all our activities remain focussed on our stated aims and objectives.

In this context the Board of Trustees can confirm that they have complied with their duty under Section 4 of the Charities Act 2011 to have due regard to the Charity Commission’s general guidance on public benefit in planning and implementing all the activities of the charity.

Achievement

The Trustees are delighted to report that the Peter Jones Enterprise Academy network continues to go from strength to strength, with a dedicated group of Schools and Further Education Colleges delivering pioneering enterprise and entrepreneurship qualifications. In 2020 the Foundation focused on growing the suite of the L2 Courses and Qualifications, which will come into effect in the 2021/22 academic year; as well as retaining the existing network of PJEAs amid budgetary cuts across the education sector.

The PJEA journey has had a significant impact on the lives of many of our graduates, who go on to brighter futures, as they are more confident and better equipped for higher education or the business world, whether that is employment, selfemployment or higher education.

The Trustees are pleased to report that Tycoon in 2020 has been another great success, as 1,462 more schoolchildren were given the opportunity to start their own business in a supported environment. To date, we have made over £600,000 available to more than 14,500 students, who in turn gain vital skills. Their development is tracked against a framework of eight core competencies: Communication, creativity and innovation, digital skills, financial skills, leadership, problem-solving, self-management and resilience and teamwork.

As a result of the Covid-19 pandemic, all fundraising events were unable to take place. However, the online fundraiser raised £4,260 in 2020. The Foundation are incredibly thankful to all those who donated to the campaign and generously gave prizes.

As a charity, the Peter Jones Foundation receives over 60% of its annual income from grants and donations given by individuals and organisations. In a year when so many charities faced uncertain and unstable revenue streams, this financial support of £537,953 was critical in enabling the Foundation to continue its work.

Investment policy

Aside from retaining a prudent amount in reserves each year most of the charity’s funds are to be spent in the short term so there are few funds for long term investment. Having considered the options available, the Trustees have decided to invest the small amount that it has available in bank deposit accounts.

Reserves policy

During the year the Trustees reviewed the charity’s requirements for reserves in light of the main risks to the organisation. Given the nature of the charity’s income, reserves are held to cover unseen circumstances including any unplanned reduction to income. As the economic circumstances change, the trustees will formalise the level of reserves required on an ongoing basis. The level of reserves at the year-end was £548K, which the trustees believe to be appropriate.

Risk management

The Trustees continue to identify and review the major risks to which the Foundation is exposed. Key management review risk at monthly meetings and identify any key potential risks to the organisation for the Trustees to consider. Contractual risks, in particular, are reviewed before being entered into to assess and ensure that they could not significantly impact upon the Foundation’s ability to fulfil its

24

objectives. All major insurable risks are covered by the appropriate insurance. The Finance and Audit Committee monitors financial performance, considers audit matters, further explores areas of financial risk and makes recommendations to the Trustees.

Statement on the system of internal financial controls

As Trustees, we acknowledge we have overall responsibility for ensuring that the charitable company has an effective and appropriate system of control, financial and otherwise. We are also responsible for keeping proper accounting records that disclose, with reasonable accuracy, at any time the financial position of the charitable company and enable us to ensure that the financial statements comply with the Companies Act 2006.

We also acknowledge responsibility for safeguarding the assets of the charitable company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities and to provide reasonable assurance that:

Plans for the future

Activities for 2021 will focus on continuing the roll out of our strategic plan, building robust and sustainable charitable programmes that continue to positively impact the lives of young people and disadvantages. We will continue to develop our suite of programmes and qualifications, in collaboration with Pearson, to provide our beneficiaries with highquality and impactful opportunities designed to equip them with future-ready skills. We will continue to grow our Peter Jones Enterprise Academy network, with particular focus on the recruitment of schools within areas of low economic opportunity and fostering a network of schools taking L2 courses and qualifications. There will be a particular focus on growing our base of schools delivering the BTEC Level 2 Tech Award in Enterprise, currently taught in over 750 schools nationally.

The Foundation will continue to review, make improvements and build on the success of Tycoon in both primary and secondary schools in 2021, helping to embed an enterprising culture in schools across the UK and now in Mainland China, Hong Kong,

Abu Dhabi and Dubai too. In 2021 the Foundation will continue its exciting collaboration with the Sage Foundation and expand the scope of the Veterans Tycoon Enterprise Programme.

The Foundation will also continue the tradition of celebrating the achievements of the young people and disadvantaged groups that we support by delivering impactful and engaging events, including our flagship festival of enterprise, EntFest.

Financial Outlook

Like many organisations the Foundation faced challenges through the Covid-19 pandemic, not least in being unable to host fundraising events which, historically, have been an important revenue stream for the charity. However, we were agile and quick to adapt to circumstances and, with the help of the government’s Coronavirus Job Retention Scheme, we were able to operate through much of the year with a skeleton team. As a result, 2020 saw the charity generating a small surplus. As noted above, there are a number of developments during the next financial year and beyond which are expected to continue the growth of the charity's income streams. These developments and the continued support of Peter Jones CBE and his group of businesses, have led the Trustees to conclude that the charity has adequate resources to continue in operational existence for the foreseeable future. The senior management team prepare and monitor cash flow forecasts on a regular basis in order to satisfy themselves that the charity can continue to pay its debts as they fall due. They also prepare operating budgets and forecasts which are regularly reviewed by the Trustees. Thus, the Trustees are satisfied that it remains appropriate to continue to adopt the going concern basis of accounting in preparing the annual financial statements.

To conclude we would like to take this opportunity to thank everyone that made a contribution to the Peter Jones Foundation in the year, both in terms of financial donations and personal time committed. Without these valuable contributions we would not be able to deliver on our vision for the Foundation. These developments and the continued support of Peter Jones CBE and his group of businesses, have led the Trustees to conclude that the charity has adequate resources to continue in operational existence for the foreseeable future. The senior management team prepare and monitor cash flow forecasts on a regular basis in order to satisfy themselves that the charity can continue to pay its debts as they fall due. They also prepare operating budgets and forecasts which are regularly reviewed by the Trustees. Thus, the Trustees are satisfied that it remains appropriate to continue to adopt the

25

Report of the Trustees For the Year ended 31st December 2020

going concern basis of accounting in preparing the annual financial statements.

To conclude we would like to take this opportunity to thank everyone that made a contribution to the Peter Jones Foundation in the year, both in terms of financial donations and personal time committed. Without these valuable contributions we would not be able to deliver on our vision for the Foundation.

Trustees’ Responsibilities Statement

The Trustees (who are also directors of The Peter Jones Foundation for the purposes of company law) are responsible for preparing the Trustees’ Report and the financial statements in accordance with applicable law and regulations.

Company law requires trustees to prepare financial statements for each financial year. Under that law the Trustees have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the Trustees must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the charitable company and the group and of the incoming resources and application of resources of the charitable group for that period. In preparing these financial statements the Trustees are required to:

The Trustees are responsible for keeping adequate accounting records that are sufficient to show and explain the charitable company’s transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the charitable company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities. The Trustees confirm that:

The Trustees are responsible for the maintenance and integrity of the corporate and financial information included on the charitable company’s website. Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

Auditor

Moore Kingston Smith LLP, having expressed their willingness to continue in office, will be deemed reappointed for the next financial year in accordance with section 487(2) of the Companies Act 2006 unless the charitable company receives notice under section 488(1) of the Companies Act 2006.

Small company provisions

This report has been prepared in accordance with the special provisions for small companies under Part 15 of the Companies Act 2006.

By order of the Board dated 14th June 2021.

R Cryan CBE

Trustee

26

Independent Auditor’s Report to the Members and Trustees of the Peter Jones Foundation For the Year ended 31st December 2020

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS AND TRUSTEES OF THE PETER JONES FOUNDATION

Opinion

We have audited the financial statements of The Peter Jones Foundation (the ’company’) for the year ended 31 December 2020 which comprise the Consolidated Statement of Financial Activities, the Consolidated Summary Income and Expenditure Account, the Consolidated and Parent Charitable Company Balance Sheets, the Consolidated and Parent Charitable Company Statement of Cash Flows and notes to the financial statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including FRS 102 ‘The Financial Reporting Standard Applicable in the UK and Republic of Ireland’ (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs(UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor’s Responsibilities for the audit of the financial statements section of our report. We are independent of the charitable company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in

accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the trustees’ use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the charitable company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the trustees with respect to going concern are described in the relevant sections of this report.

Other information

The other information comprises the information included in the annual report, other than the financial statements and our auditor’s report thereon. The trustees are responsible for the other information. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether there is a material misstatement in the financial statements or a material misstatement of the other information. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

27

Independent Auditor’s Report to the Members and Trustees of the Peter Jones Foundation For the Year ended 31st December 2020

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of the audit:

Matters on which we are required to report by exception

In the light of the knowledge and understanding of the group and parent charitable company and its environment obtained in the course of the audit, we have not identified material misstatements in the Report of the Trustees.

Report of the Trustees

We have nothing to report in respect of the following matters where the Companies Act 2006 and the Charities Act 2011 require us to report to you if, in our opinion:

Responsibilities of trustees

As explained more fully in the trustees’ responsibilities statement set out on page [x], the trustees (who are also the directors of the charitable company for the purposes of company law) are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the trustees determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the trustees are responsible for assessing the group and parent

charitable company’s ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the trustees either intend to liquidate the group or parent charitable company or to cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements

We have been appointed as auditor under the Companies Act 2006 and section 151 of the Charities Act 2011 and report in accordance with those Acts. Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists.

Misstatements can arise from fraud or error and are considered material if, individually or in aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements. Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below.

Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud

The objectives of our audit in respect of fraud, are; to identify and assess the risks of material misstatement of the financial statements due to fraud; to obtain sufficient appropriate audit evidence regarding the assessed risks of material misstatement due to fraud, through designing and implementing appropriate responses to those assessed risks; and to respond appropriately to instances of fraud or suspected fraud identified during the audit. However, the primary responsibility for the prevention and detection of fraud rests with both management and those charged with governance of the charitable company.

Our approach was as follows:

28

financial reporting standards as issued by the Financial Reporting Council.

As part of an audit in accordance with ISAs (UK) we exercise professional judgement and maintain professional scepticism throughout the audit. We also:

Identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.

Conclude on the appropriateness of the trustees’ use of the going concern basis of accounting and, based on the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the group and parent charitable company’s ability to continue as a going concern. If we conclude that a material uncertainty exists, we are required

to draw attention in our auditor’s report to the related disclosures in the financial statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up to the date of our auditor’s report. However, future events or conditions may cause the group or parent charitable company to cease to continue as a going concern.

Evaluate the overall presentation, structure and content of the financial statements, including the disclosures, and whether the financial statements represent the underlying transactions and events in a manner that achieves fair presentation. > Obtain sufficient appropriate audit evidence regarding the financial information of the entities or business activities within the group to express an opinion on the consolidated financial statements. We are responsible for the direction, supervision and performance of the group audit. We remain solely responsible for our audit report.

We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.

Use of our report

This report is made solely to the charitable company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006 and, in respect of the consolidated financial statements, to the charity’s trustees, as a body, in accordance with Chapter 3 of Part 8 of the Charities Act 2011. Our audit work has been undertaken so that we might state to the charitable company’s members and trustees those matters which we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to any party other than the charitable company, the charitable company’s members, as a body, and the charity’s trustees, as a body, for our audit work, for this report, or for the opinion we have formed.

Dated: 14th June 2021

Mahmood Ramji (Senior Statutory Auditor) for and on behalf of Moore Kingston Smith LLP, Statutory Auditor

The Shipping Building, The Old Vinyl Factory Blyth Road, London, UB3 1HA

Moore Kingston Smith LLP is eligible to act as auditor in terms of Section 1212 of the Companies Act 2006

29

Principal Accounting Policies For the Year ended 31st December 2020

PRINCIPAL ACCOUNTING POLICIES

Basis of preparation

The financial statements have been prepared under the historical cost convention and in accordance with Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Charities SORP (FRS 102), "Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102)" (effective 1st January 2019) and comply with the Charities Act 2011 and Companies Act 2006.

The principal accounting policies of the charitable group are set out below. The accounting policies have been applied consistently throughout the year and the prior year.

Basis of consolidation

The group financial statements consolidate the financial statements of the private charitable company limited by guarantee and those of its subsidiary (both registered in England and Wales). The financial statements of each company in the group have been prepared to 31 December 2020. All intra-group transactions are eliminated on consolidation.

The charitable company has taken advantage of Section 408 of the Companies Act 2006 and has not included its own profit and loss account in these financial statements. The charitable group surplus for the year of £18,548 (2019: surplus of £21,087) includes a deficit of £9,795 (2019: surplus of £6,188) which is dealt with in the financial statements of the parent company and a surplus of £28,343 (2019: surplus of £14,899) for the trading subsidiary, Peter Jones Foundation Trading Limited.

Going concern

The Trustees have reviewed the status of both its funding arrangements and future plans for a period of at least the next twelve months from the date of signature of these financial statements. The impact of the Covid-19 virus has reduced some of the activities of the charity, however the Trustees are satisfied that it remains appropriate to continue to prepare the financial statements on a going concern basis.

Fund accounting

Unrestricted funds are available for use at the discretion of the Trustees in furtherance of the objects and mission of the charity.

Restricted funds

Restricted funds are to be used for specified purposes laid down by the donor / granting body. Expenditure for those purposes is charged to the fund together with a fair allocation of overheads and support costs.

Donations and gifts

All monetary donations and gifts are included in full in the Statement of Financial Activities when receivable, provided that there are no donorimposed restrictions as to the timing of the related expenditure, in which case recognition is deferred until the pre-condition has been met.

No income is recognised when there is no financial cost borne by a third party. Voluntary help is not included as income.

Income from Educational activities

Learner income is recognised on a time basis as the courses are delivered.

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Other income

Income is recognised when the charity has entitlement to the funds, any performance conditions attached to the item(s) of income have been met, it is probable that the income will be received and the amount can be measured reliably. Income from government and other grants is recognised when the charity has entitlement to the funds, any performance conditions attached to the grants have been met, it is probable that the income will be received and the amount can be measured reliably and is not deferred.

Expenditure

Liabilities are recognised as soon as there is a legal or constructive obligation committing the charitable group to the expenditure. All expenditure is accounted for on an accruals basis and has been classified under headings that aggregate all costs related to the category.

Charitable expenditure comprises those costs incurred by the charity in the delivery of its activities and services for its beneficiaries. It includes costs that can be allocated directly to such activities.

Allocation of costs

In accordance with the Charities SORP, expenditure has been analysed between the cost of generating funds, the charitable company's charitable activities and governance. Items of expenditure which involve more than one cost category have been apportioned on a reasonable, justifiable and consistent basis for the cost category concerned. Central staff and support costs are allocated on the basis of time spent on each activity and depreciation charges on the basis of the proportion of the assets' use which is utilised by each activity.

Governance costs

Governance costs include those costs associated with meeting the constitutional and statutory requirements of the charity and include the audit fees and costs linked to the strategic management of the charity.

Tangible fixed assets

Tangible fixed assets are included in the financial statements at cost.

Depreciation is calculated so as to write off the cost of an asset, less its estimated residual value, over the useful economic life of that asset as follows:

Furniture and fttings 4 years
Building costs 5 years
Ofce equipment 4 years

Financial instruments

Financial instruments are recognised in the Balance Sheet when the charity becomes party to the contractual provisions of the instrument.

The group only has financial assets and financial liabilities of a kind that qualify as basic financial instruments. Basic financial instruments are initially recognised at transaction value and subsequently carried at amortised cost using the effective interest method.

Retirement benefits

Full time and part time staff employed under a contract of service are eligible to contribute to the Scottish Widows Pension scheme. Eligible staff can contribute up to a maximum of ten percent and employee contributions will be matched by the charitable group.

The scheme is a defined contribution pension scheme. The assets of the scheme are held separately from those of the charitable group. The annual contributions payable are charged to the Consolidated Statement of Financial Activities.

Operating lease commitments

Where operating leases are entered into, rentals paid are charged to income on a straight line basis over the lease term.

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Consolidated Statement of Financial Activities For the Year ended 31st December 2020

CONSOLIDATED STATEMENT OF FINANCIAL ACTIVITIES

----- Start of picture text -----
Note Restricted Unrestricted Total Total
Funds Funds Funds Funds
2020 2020 2020 2019
----- End of picture text -----

2020
2020
2020
2019
Income
Donations and legacies
1
Income from charitable activities:
Educational activities
2
Income from other trading activities:
Fundraising events
3
Sponsorship and trading
4
Other
Total incoming resources
Expenditure
Costs of raising funds:
Fundraising events
3
Sponsorship and trading
Expenditure on charitable activities:
Educational activities
6
Grants
7
Total expenditure
Net income/(expenditure) and net
movement in funds in the year
Transfers between funds
Reconciliation of funds
Total funds brought forward
Total funds carried forward
£
£
£
£
523,750
12,803
536,553
564,620
-
176,217
176,217
218,696
-
4,260
4,260
301,499
-
60,000
60,000
155,941
81,037
81,037
32,894
523,750
334,317
858,067
1,273,650
-
(33,434)
(33,434)
(230,357)
-
-
-
(9,647)
(526,150)
(273,935)
(799,085)
(958,880)
(5,000)
(2,000)
(7,000)
(53,679)
(531,150)
(308,369)
(839,519)
(1,252,563)
(7,400)
25,948
18,548
21,087
(125,000)
(125,000)
-
-
286,000
242,997
528,997
507,910
153,600
393,945
547,545
528,997

The statement of financial activities includes all gains and losses in the year. All income and expenditure derives from continuing activities.

The accompanying policies and notes form an integral part of these financial statements.

32

Consolidated Balance Sheet For the Year ended 31st December 2020

CONSOLIDATED BALANCE SHEET

----- Start of picture text -----
Note Restricted Unrestricted Total Total
Funds Funds Funds Funds
2020 2020 2020 2019
----- End of picture text -----

2020
2020
2020
2019
Fixed assets
Tangible assets
12
Current assets
Debtors
14
Cash at bank and in hand
Creditors: amounts falling due
within one year
15
Total assets less current liabilities
Net assets
The funds of the charity:
Unrestricted income funds
16
Restricted income funds
16
Total charity funds
£
£
£
£
-
-
-
-
-
207,917
207,917
344,155
234,850
300,414
535,264
875,787
234,850
508,331
743,181
1,219,942
(81,250)
(114,386)
(195,636)
(690,945)
153,600
393,945
547,545
528,997
153,600
393,945
547,545
528,997
-
393,945
393,945
242,997
153,600
-
153,600
286,000
153,600
393,945
547,545
528,997

These trustees have prepared group accounts in accordance with section 398 of the Companies Act 2006 and section 138 of the Charities Act 2011. These accounts are prepared in accordance with the special provisions of Part 15 of the Companies Act relating to small companies and constitute the annual accounts required by the Companies Act 2006 and are for circulation to members of the company.

The notes on pages 36 to 42 form part of these accounts.

They are approved by the Board of Trustees and authorised for issue on: 14th June 2021 and signed on its behalf by:

S Vincent Trustee

R Tabberer CB Trustee

Company no. 05321690

33

Charity Balance Sheet For the Year ended 31st December 2020

CHARITY BALANCE SHEET

----- Start of picture text -----
Note Restricted Unrestricted Total Total
Funds Funds Funds Funds
2020 2020 2020 2019
----- End of picture text -----

2020
2020
2020
2019
Fixed assets
Tangible assets
12
Investments
13
Current assets
Debtors
14
Cash at bank and in hand
Creditors: amounts falling due
within one year
15
Total assets less current liabilities
Net assets
Unrestricted funds
General funds
16
Restricted funds
Restricted funds
16
General funds
£
£
£
£
-
-
-
-
-
1
1
1
-
1
1
1
-
202,730
202,730
330,540
234,850
258,330
493,180
871,059
234,850
461,060
695,910
1,181,827
(81,250)
(113,036)
(194,286)
(670,409)
153,600
348,024
501,624
511,418
153,600
348,024
501,624
511,418
-
348,024
348,024
225,418
153,600
-
153,600
286,000
153,600
348,024
501,624
511,418

These financial statements have been prepared in accordance with the special provisions for small companies under Part 15 of the Companies Act 2006.

They are approved by the Board of Trustees and authorised for issue on: 14th June 2021 and signed on its behalf by:

S Vincent Trustee

R Tabberer CB Trustee

Company no. 05321690

34

Statement of Cash Flows and Consolidated Statement of Cash Flows For the Year ended 31st December 2020

STATEMENT OF CASH FLOWS AND CONSOLIDATED STATEMENT OF CASH FLOWS

----- Start of picture text -----
Note Group Group Charity Charity
2020 2019 2020 2019
----- End of picture text -----

Note Group
Group
Charity
Charity
2020
2019
2020
2019
Cash used in operating activities
19
Cash fows from investing activities
Cash provided by (used in) investing
activities
Cash fows from fnancing activities
Cash used in fnancing activities
Increase (decrease) in cash in the year
Cash at the beginning of the year
Total cash at the end of the year
£
£
£
£
(340,523)
(7,965)
(358,107)
(19,772)
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
(340,523)
(7,965)
(358,107)
(19,772)
875,787
883,752
851,287
871,059
535,264
875,787
493,180
851,287

35

Notes to the Financial Statements For the Year ended 31st December 2020

NOTES TO THE FINANCIAL STATEMENTS

1 Donations and grants
Sage Foundation
Other donations
Total income from donations
2020
2019
£
£
475,000
550,000
61,553
14,620
536,553
564,620
2 Educational activities
Learner income from commissioned colleges
Royalty income from qualifcations
Income from schools and other educational activities
Total income from educational activities
2020
2019
£
£
103,291
205,125
67,358
13,571
5,568
-
176,217
218,696
3 Fundraising events
Income from fundraising events
Costs of fundraising events
Net funds raised
2020
2019
£
£
4,260
301,499
(33,434)
(230,357)
(29,174)
71,142

4 Other incomes

Total government grant income of £80,952 (2019: £nil) received from the Government Coronavirus Job Retention Scheme is included within Other Income.

5 Sponsorship and trading

The charity’s investment in the subsidiary company is included at cost.

The wholly owned trading subsidiary Peter Jones Foundation Trading Limited is incorporated in England and Wales (company number 07794319) and pays all its profits to the charity under the Gift Aid scheme. The principal activity of Peter Jones Foundation Trading Limited is the trading activities of the charity which includes sponsorship support.

36

The summary financial performance of the subsidiary alone is:

The summary fnancial performance of the subsidiary alone is:
The assets and liabilities of the subsidiary were:
Current assets
Current liabilities
Total net assets
Capital and reserves
Called-up equity share capital
Proft and loss account
Turnover
Administrative expenses
Net income
Distributions to parent charity under gift aid
Net movement in the subsidiary
2020
2019
£
£
60,000
155,941
(16,759)
(138,363)
43,241
17,578
(17,578)
(2,678)
25,663
14,900
104,084
112,850
(60,842)
(95,271)
43,242
17,579
1
1
43,241
17,578
43,242
17,579
6 Analysis of expenditure on charitable activities
Educational activities
Education support and outreach
Promotion and marketing
Support costs (see note 8)
Governance costs (see note 9)
2020
2019
£
£
476,174
604,131
184,312
206,488
123,449
131,875
15,150
16,386
799,085
958,880
7 Grants

The Peter Jones Foundation approved a grant in the year of £5,000 (2019: £5,000) from the Carol Slesser Fund to Megan Parfitt, winner of the PJEA National Entrepreneur of the Year.

37

Notes to the Financial Statements For the Year ended 31st December 2020

8 Support Costs
General ofce
Salaries and related costs
2020
2019
£
£
67,267
65,040
56,182
66,835
123,449
131,875
9 Governance Costs
Auditor’s remuneration
Audit of fnancial statements
2019
2018
£
£
15,150
16,386
15,150
16,386
10 Trustees and employees
The average number of employees during the year was 12 (2019: 12)
Wages & salaries
National Insurance contributions
Pension contributions
The number of employees whose employee benefts exceeded £60,000 was:
£60,001 - £70,000
£70,001 - £80,000
£110,001 - £120,000
2020
2019
£
£
510,108
563,844
50,856
59,803
23,878
21,280
584,842
644,927
2020
2019
0
1
1
1
0
1
1
3

Contributions relating to the defined contribution scheme were paid in respect of a higher paid employee in the year was £3,675 (2019: £12,963). The total amount of employee benefits received by Key Management Personnel was £160,201 (2019: £267,366).

Wages and Salaries includes £7,755 (2019: £nil) in redundancy payments made during the year.

No other trustees or persons with a family or business connection with a Trustee, received remuneration in the year, directly or indirectly, from the charity, and no expenses were reimbursed to Trustees (2019: £nil).

38

11 Taxation

As a charity, The Peter Jones Foundation is exempt from tax on income and gains falling within section 505 of the Taxes Act 1988 or s256 of the Taxation of Chargeable Gains Act 1992 to the extent that these are applied to its charitable objects. No tax charges have arisen in the Charity.

12 Tangible fixed assets – group and charity

Cost
As at 1 January 2020
Additions
Disposals
At 31 December 2020
Depreciation
At 1 January 2020
Provided in the year
Disposals
At 31 December 2020
Net book amount at 31 December 2020
Net book amount at 31 December 2019
Furniture & fttings
Building
costs
Offce
equipment
Total
£
£
£
£
-
-
-
-
50,612
15,524
56,806
122,942
-
-
-
-
-
-
-
-
50,612
15,524
56,806
122,942
50,612
15,524
56,806
122,942
-
-
-
-
-
-
-
-
50,612
15,524
56,806
122,942
-
-
-
-
-
-
-
-

13 Investments

The charity holds a share of £1 in its wholly owned subsidiary Peter Jones Foundation Trading Limited which is incorporated in the England and Wales. This is the only share allotted, called up and fully paid. The activities and results of the company are summarised in note 4.

14 Debtors

14 Debtors
Prepayments and accrued income
Trade debtors
Amounts owed by subsidiary
39
Group
Charity
2020
2019
2020
2019
£
£
£
£
48,597
76,734
48,597
76,734
159,320
267,421
99,320
206,640
-
-
54,813
47,166
207,917
344,155
202,730
330,540
207,917

Notes to the Financial Statements For the Year ended 31st December 2020

15 Creditors: amounts falling due within one year

Social security and other taxes
Trade creditors
Accruals and deferred income
Pension contributions
Deferred income
Deferred income brought forward
Amounts released from previous years
Income deferred in current year
Deferred income carried forward
Group
Charity
2020
2019
2020
2019
£
£
£
£
13,589
39,075
15,589
22,542
6,660
38,483
6,660
37,679
171,993
610,282
168,643
607,083
3,394
3,105
3,394
3,105
Group
Charity
2020
2019
2020
2019
£
£
£
£
13,589
39,075
15,589
22,542
6,660
38,483
6,660
37,679
171,993
610,282
168,643
607,083
3,394
3,105
3,394
3,105
Group
Charity
2020
2019
2020
2019
£
£
£
£
13,589
39,075
15,589
22,542
6,660
38,483
6,660
37,679
171,993
610,282
168,643
607,083
3,394
3,105
3,394
3,105
195,636 690,945
194,286
670,409
Group & Charity
2020
£
546,038
(526,038)
96,420
116,420

At the balance sheet date the charity and group was holding funds received in advance for a programme of works to be delivered post year end.

16 Funds - Group

16 Funds - Group
As at 1 January 2020
Incoming resources
Restriction release
Expenditure
At 31 December 2020
Restricted
Funds
Unrestricted
Funds
Total
£
£
£
286,000
242,997
528,997
523,750
334,317
858,067
(125,000)
125,000
-
(531,150)
(308,369)
(839,519)
153,600
393,945
547,545
Funds - Charity
As at 1 January 2020
Incoming resources
Restriction release
Expenditure
At December 2020 ending balance
286,000
225,418
511,418
523,750
308,189
831,939
(125,000)
125,000
-
(531,150)
(310,583)
(841,733)
153,600
348,024
501,624

40

Restricted Funds – Group and Charity

As at 1 January
2020
Incoming resources
Deferred income
Expenditure
Transfer
At 31 December
2020
Sage
Tycoon
Fund
Carol
Slesser
Fund
Sage
Bursary
Grant
2020
Sage
Fund
(Tycoon &
VTEP)
Allen &
Overy
CET Fund
Total
£
£
£
£
£
£
£
250,000
16,000
20,000
-
-
-
286,000
475,000
-
-
75,000
5,000
45,000
600,000
-
-
-
(56,250)
-
(20,000)
(76,250)
(475,000)
(5,000)
(7,400)
(18,750)
-
(25,000)
(531,150)
(125,000)
-
-
-
-
-
(125,000)
125,000
11,000
12,600
-
5,000
-
153,600

The Sage Tycoon restricted fund is for increasing the scope and participation in the Tycoon competition by supporting running costs and building the size of the loan fund available to enable young people to take part. The fund is provided by the Sage Foundation.

The Carol Slesser restricted fund is a legacy fund. As per Carol Slesser’s wishes the fund is used for a yearly award to the winner of the PJEA National Entrepreneur of the Year to assist in growing the winner’s business.

The Sage Bursary Grant was awarded as a bursary to NEOY runners up and funding development of the Tycoon Awards Package, the National Skills Award, and the Alumni Scale-Up Challenge.

The 2020 Sage Fund (Tycoon & VTEP) was awarded in September 2020 and is to support the further growth of the Tycoon Enterprise Competition and support those leaving military service early through the Veterans' Tycoon Enterprise Programme (VTEP).

The Allen & Overy Fund was awarded to part fund a school or college in the London borough of either Hackney or Tower Hamlets to become a Peter Jones Enterprise Academy in the academic year 2021/22.

The CET Fund was approved in 2019 to support the development of alumni programme. This programme materialised in January 2020.

17 Related Party Transactions

Brandpath Investments Limited, Jessops Europe Limited, Alda Capital Limited and Truly Group Limited are related to The Peter Jones Foundation by virtue of common directorships.

During the year Brandpath Investments Limited donated £60,000 (2019: £60,000) to the Group.

During the year, the lease for space occupied by the Foundation was transferred into the name of a Group company. The cost of the lease and all associated utilities is shared equally and recharged by the lessee to the Foundation.

The Related Party Transactions (RPT) Committee comprised Ralph Tabberer during the year. The RPT Committee considers all transactions and other arrangements of The Peter Jones Foundation with connected parties, assesses whether it is in the best interests of the charitable objects of The Peter Jones Foundation to enter into particular transactions, makes recommendations to the Trustees on particular transactions as appropriate and advises the Trustees on appropriate processes for tendering for contracts and selection of suppliers and other contractors.

41

Notes to the Financial Statements For the Year ended 31st December 2020

18 Operating Lease Commitments

At 31 December 2020 the Group had commitments for future minimum lease payments under operating leases as set out below:

At 31 December 2020 the Group had
leases as set out below:
commitments for future minimum lease payments under operating
Group
In one year or less
Between one and fve years
More than fve years
Total
Charity
In one year or less
Between one and fve years
More than fve years
Total
2020
2019
Land and
other
buildings
Other
Land and
other
buildings
Total
£
£
£
£
-
-
24,704
-
-
-
42,000
-
-
-
-
-
-
-
66,704
-
2020
2019
Land and
other
buildings
Other
Land and
other
buildings
Total
£
£
£
£
-
-
24,704
-
-
-
42,000
-
-
-
-
-
-
-
66,704
-

During the year £24,995 relating to operating lease costs was recognised in the Statement of Financial Activities (2019: £26,943).

19 Reconciliation of net movement in funds to net cash flow from operating activities

Group
Net movement in funds
Decrease / (increase) in debtors
Increase / (decrease) in creditors
Net cash used in operating
activities
Group
Group
Charity
Charity
2020
2019
2020
2019
£
£
£
£
18,548
21,087
(9,794)
6,187
136,238
(119,967)
127,810
(73,283)
(495,309)
90,915
(476,123)
47,324
(340,523)
(7,965)
(358,107)
(19,772)

20 Pro-bono services

During the year, the foundation received legal, HR and IT support, as well as Peter Jones image rights, on a pro bono basis from The PJ Investment Group.

Additionally, the foundation received HR and health & safety support from Ellis Whittam on a pro bono basis, through its connection with The PJ Investment Group.

42

CONTACT DETAILS

For further information on the Peter Jones Foundation please get in touch.

0207 471 0520

info@pjfoundation.org

Peter Jones Foundation Palliser House Palliser Road London W14 9EQ

@PJFoundation

@peterjonesfoundation

@PeterJonesFoundation

43

Get in touch: +44 (0)207 471 0520 info@pjfoundation.org

Peter Jones Foundation Palliser House Palliser Road London W14 9EQ Charity Number 1110288 Company Limited by Guarantee Number: 05321690

CDD00084/0621