ONEf
NATIONAL
DEBTLINE
BUSINESS
DEBTLINE
ADVICIE
TEMEJNTS
umber
1099506
Company
rtumJQr
4741583 IEngl3fd &

Chair's foreword
It vs a prmlege to wesent our 2024Annual Report-a year in whith the
MoneyAthe Trust helpe(I more peoplethan ever befo￿. arbd the
Asthe impact ofcost of IDnng preS￿re$
continued to bear (town on hou5etrKAd
budgets, NatK)nal Debdine and Business
Debbine helped MO￿ peO￿e In 2024 than
Èvor beforewith 2n.900 IntÈrattths by
phone and wÈbchèi-an increase of36
We thweLI a ￿￿eSt CWaDng swpkn5
whi* c￿nuing t01rN￿ in ourtransforma
programrne- ensuring thatwe remain
sustainab￿. adaptable. an(J fc*u*d on im
With 8 million people in need of debt
ce. knowthere is so much more
need to do.
I look f0ry44rd to working wilh thjr many
partners to significanty grow our reach and
lrnpbct asthe Money Advre Trust enters %*hai
11 be a new era f(K ourch81i￿S contributson
10tac￿lng debt inthe UK.
This imptxtsnt invethent tomes ai a bme
%¥hen we have renewed our missKJn and
ernbarked on a new 5traiegy io lrar￿forrn our
semces. broaden OUT reach. and ¢0 more to
eventfinanoal drfficuty in the yeats ahead.
We lounched our new digitsl acfvre plarform.
My Money &ep5, which is tyaying an impowt
role as part of our ￿￿￿￿e(l. rTwth-channel
8dMce semces.
Yw Can ￿ad mfxe from our ChiÈfExecuiNe.
Steve Vaid. on thÈ nexi page.
And our Building Up Bu>nÈss pikni developed
In partnershjp Awva. to leverage
the expertlse of Business Deblline 8£knsers
to help peoplewho are setung ouion those
cmo81 fir5tstÈps In up a business.
The Board ofTru*ee5W(MJld like io ￿terate
our thanks io our partners and funders for
Iheir conunued 5UPPOrt forthe lkneyAthce
Trust's lrf&changing work.
Christine Farni5h CBE
c￿1r of Twusiees. MoneyAdvi¢e TfU81
From a financial perspeclve. 2024 was a
of responsitye growth.
And l %MII to that ry gratit￿le to my
fdkm Btsard members lortheir commiiment
to Suppo￿n9 our talented team ofcolleagLES
across tre chjrityto dehver Ihe5e resulls.

Ayear like no other
AftÈrjo¥fiirvJthi5 remarkable tharity in earty 2024.1 wa5 5trLKk bythe
Debt Advice
Provlder of the Year
to grnwn9 ourlmpattfwthe peopbe VIÈ h*.
2024 CreditAw8rds
Tryether vle hèv& r&focuse(J our mission
- to help weventfinan¢kg1 ¢Jifficutyand
move problem debtfrom pewe's INes-
and sei to work on creating a new strategy
for the yÈ8is ahÈ8d.
Oui increased capacrty at National Debtline
and Business Debljine enabled us to help
more people ihari ever before. Ihanks io Ihe
successful dÈlNery of two maJor debt athce
coniracrs for Ihe Money and Pension5
SeMte- and we introduced ￿￿n￿ltant
innovations wlh My Money steps and
Building Up Business.
Our new strategywll see us transfomi tyjr
Naiional Debtline and Business Deblline
service5. Vrith new technthogy. irnproved
customeriourneys and deeper partnersh*s
enhancing our core a¢wce oftering.
Best Vulnerable
Customer Support
Inltlotlve
I W￿1￿ like io tske thi% 0ppOrDJr￿tyto
Say lh￿k io every organIsaD￿ an
inllividual who 5UPPOrte¢ wrwork In 2024-
and all of Ihe tsiented Colleagues 8noss the
charity %*fio drew0￿ing so hard to change
people's INes. every day.
2024 Coiietborts &
VulnÈrabiltyAwards
We ￿￿11 b￿adert the reach of our work. to
Improve access to life<hanging debt adwce
rnongst groups who are oJrrenty less likety
tts seek adiryc
Excellence in
Trulnlng Wlnner
2024 co1￿￿OnS &
Ancj we wlll explore what more we can doto
prevent financial difficultyfrom occurrlng in
the first place. by refoc￿lng oui InfluencirvJ
work on ￿te[￿ change.
VuherabiltyAW￿4S
A5 we map out these t)older ambrbon$ for Chief Exeartv*. monoy*Aj￿TrySt
the ftrtUTe, l am ivnmen5ety proud of what
we achièved as a thaiity in 2024.

Trustees, Annual Report
IntroductloTh
The Trustees present their repDrt atKJ the
aucSitecJ financial statements forthe year
ended 31 Decefflber 2024
WÈ prowde freÈ le￿phOne and wetkbase
¢ebt a¢fvtÈ through National DEbtline and
8u5ine55 Debuine to supptst Individuals and
small businesses ￿ deal wih their debt We
also train debt aoknsers in chaTibes au05S
the UK thrLxJgh W15eraokn5er. and campaign
to IM￿0￿e the UK'S morey and debl
The debt athce we provide need5 to be righl
for each client anLI the quality of that aclvice
is very impoftani to us. so we have continued
Ih ouainy iniiiative5 10 ensure sl8nd8r(ss are
high.
The financial staiements comptywith
curront ststutory requirements. tre artic
of association, and the siatemeni of
Recommended Practice ISORP)- Accourning
and Reporknng by Charities15econd e¢5￿0￿) In
accordance byith FRS102 lèffedwe l January
20191.
meetiry our obj'ectives. we work in
Cdlaboration ¥Mth other debt adwce charitses.
both to ensure 1hal we can Lleliver value for
moneyancj to ensure Ihe clientiourney Is
opDrnJI.
These aCti￿tieS support our chaTtta￿e
objeuNes which are Ihe relief of p￿ertY
induLlirYJ. bui nct limffeLI to. that an5ing
from in(JeL>te¢ne55 anu Ihe a￿ance[￿ent of
putAIc Èdutatson In ali mattets rdabrKJ to Ihe
managerneniofperstyial fMan￿S.
Mission
We also piowde a paid-for consultancy and
tr8ining semce forthe commercial sector
which improves the experience of their
CU5torners prowdes an Intome stream lo
supportthe del￿ery of our own service5.
The Money A¢wce Twst seeks io help
preventfinancial difficully remove
problem deblfrom people's INes.
The Board has ¢JevdoFe(J 5trotegic plan5
to ensure thatthÈ Trust pr(Mdes public
berefii and achieves its aims as Ser oth in rt5
goveming ¢JocumenL The Boar￿ confimis thai
it has cOm￿led with the duty in sethon 17 of
the Charitses Act 20ll io ha¥e LIL* regard to
publK benefrt In deierminiry ft5 aC￿eS.

Trustees, Annual Report
Strategic Report
Achievements and Performantè
271,900
156,100
e 1nteracty£K￿ peo
Naiwywl Debu1￿
Bushiess Oebuine in 2024
NATIONAL
DEBTLINE
IxJrd¥Jtsi ththricetrKA
+50
47,600
6 mllllon minutes
BUSINESS
DEBTLINE
ofert1v￿è acro
Nèbonal DÈbUine arbd Busr
DeblinÈ m 2024
| +64
18 mllllon
As 8 re5un ofour athKe...
Ourtralning irffluerKirN wwk included...
91n10
80%
Sin4
14W
30,290
2.540
clients report Ihelr
deats reduce or
clients sty Ihey
a￿ more confident
fflanaging th￿r
money
report a pos￿
training places
prowded io de
¢hnsÈrs in 750
gon1￿￿0[
trèining places
proM¢e¢ to staff
in 50 crediior
Organtsa￿ns
Items of media
coverage, raising
awareness of
issues affecting
people in debt
ernotK>nal c
mertal hea

Trustees, Annual Report
NATIONAL
OE8TLINE
deal with
roblem debt
In 2024. we tontinued to seethe impaet the hEqh eost of lknng has had on people5 fin•n
YourseNce hos oossiblyjustsavedmy
lile I bws in G ¥ErydistresseclstGte. Jodle.
frrurooknser. obsoffutety ufflozing. SFE
wYJsn'tJudgernentol. She helpedme feolly
I tI￿nk￿bo￿tmys1[tsut￿ ondcr8ute uplan.
Ifee150 ffluch cleorei ond so much more
In conirolond loffi so groteftjl"
Household budgets continue to ￿ strÈtcned. often to Ore8￿n9 point M(*e than In fwe
N8tional OebJine clients143%1 have a negati¥e meaning their income does not cover
their essentkil costs. even after recennng athce fr￿ u>
This is reneued In the types of debt we're helping peqye Trmlh. wth enoryy. cowKiltax and
water arrea¥sfealuring In the top 5 deb15 our clients had. ak)ngsidÈ tredrt cards and overdrats.
In this context. our service is as vital a5 ever. In 2024. National Debdine helped 118300
people over the ￿One and wa our online ¢Jebl advice tool lup 64% on 2024 We al50 helpÈd
32.200 people wa webchat and rÈcÈNed 2.18 milli¢)n Irisits 10 our National Debiline athice
website.
he serwce %•rTs kffyowleclgeoble.
professK)nal. courteou5 Gnd considèrote.
Atytssue k4fJS futyKe501kYd one
RernO￿￿9 probieffl debt
Improviny peopbè¥ INes
F*eventing lurther dilficulty
91%
78Yo
of tliÈnts saw debts reduce
or stabilise fo11owng our athce
saw a posiwe irnpxl on Uyr
ovwall wellbeing from ￿rathce
f&el more In control of finance5
follwrvJ our admce
78V.
80Vo
r&ported Iheii debl protAern
W85 COm￿et￿y. mostty (x party
resolved
rep(Kted a tX)SitNÈ impacton ih*r
emotsonal or mentsi
Say they are now less Iikelyto be
52Y•
58Vo
NATIOhAL
reported a positive Impact
relaDon5hip5Wth famity aNJ
friends
Came to an arraNJement %*ilh Ih*r
creditors as a resurt of our thce.
ofwhom 3 In 4were ab￿ 10 keep
up wth all of Iheir payments
uSÈdttTstrKebet%*enJan 2023an0Sep 2024.

rus,tees'
Annual
Report
Dèbtlino
But octuolly.
to
NolionGI
es&orc-,
'rfe-N.rfjc-k..i9
Debr
iJSkinJl
RelielOrLfer.
duughter ond
ore
sgfe ond clry noLV
the
shore
cun
wilh
breorhe
¥'J

Trustees, Annual Report
atlomi
In October 2024 we launched My Monty
Steps, NaiioTral Debuine's new digitsi
advlce plattomi.
My Money Steps prowdes an improved onlinÈ
experience for people who p￿fer tt> ÈrvJagÈ
wth debt aLlwce online- allowing u5er5to
TyogrÈss through the debt adwce process at
their own pace, create a budget and access
ath4ce In cle8r. easy-tTrunderstand Steps.
More than 7.000 pÈop1e accessed adwce
frorn My Money Steps In its first 51x months.
with 2 in 3 surveyeLI users reporung
positive impatt on their wellbeing as a resu
of accessing acfvice w8 the t(K)l.
Money Steps Is Playi￿ 4n important
role as part of our bleftded. mult￿¢￿￿nn
servitÈ- th8nks to è key (Jesign principle thai
ensures In-depth 5UPPOrt Is always èvèilable
by ph(￿e to help those users who need
the support ofan acfviser to COM￿ete their
dwcejwrney
nce Ihod cofflpleted rnybudge¢
the online ioolgove me plentyol
suggestions... but thè follow-up pknÈ cott
helped to bvhiltle down the optiorJs.-
v+ww.natlonaldebvine￿wffiy4nQnQY-#ops

Trustees, Annual Report
BUSINESS
DEBTLINE
ine5ses sur¥ive and thri¥e
tt has been a drfficult lewYea￿￿SmaII business hitfitst tythe Im$￿ ￿the
pandemic. followed by a period ofhith C+)5tsfglt in boththey txw*ssand perwal
ryn ofbusiness IhobP
ekprC0￿ otross ttn￿è wljo wos
more helpful. more Orticu￿le ond more
kn•blettl)un Ihe Business Debuine
¢KknwJ fm tsbsolirtelyo¥ernvhelmedtsncl
J opryeclotThp ON￿￿001￿Ce. ￿tr￿erfUl. I
¢ ck)nt5rytI￿¢ lo fflonyoryfjnis(knOrts these
Thonkyouso mtsch."
Small buslnesses play a critical rolÈ in Ihe UK econory. But ¢(K> matry3re cutrenty bwng held
back byfinanoal difficutties. wth our iesearch revealing that a third ofsem*m￿I￿ people
P3%1 in the UK 4re regu14rty loyng sleep viorrying abolrt morw..
In Ihts contexL we're prthjd to olter the onty1YÈdica￿d. free dÈbtathice SÈMce for small
business owriers and sert.employed people. Al B￿ne$S Debtline in 2024. we helped 37MOO
sm811 business ownots over the phone lup 32% fr(Mn 20231 and 1S4(Ki frywebchaL wrth more
than 667.OOOwebsitevi5its.
"Isturtedmèplyofte coll feeling rhe
weight0ft1￿ b*r)rtd on myshOulde￿ I
novlleel thor I con nowgute myluwre. ffly
ifflfftedKyie future. medium ondlong tenn
luture oncllleel greotyrelieved."
DealiNJ v45th buslness and pevsonal dd>t
ImpThmg finJnti•l tonf#lÈ
90Y.
5P/•
of clients sawthdi debts reduce
stabili5e followng our
said they W beccThe better at
iKKlgetirvJ a5 ¥ resurt ofour
of bu51ness obM)ers who sought
advice aboui business viability
541d our 8dwcÈ help&d them
continue to tyade
78Yo
saw a posifve impart on their
overall wellbeiThJ from tyjr aoknce
feel more In ofth*r
finance5
680
fÈ&l mole confldeni about the
future of kneir business
. Dc*Uiieckentsw*o ltsedtheSeNKebet￿Trjan 2023 Sep 2024. Back
totwressf¥ure5framS￿l￿of32S￿￿MS￿knUse￿ttEstlVtÈ m 2024 04.
Call.. OW01976026

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rus.t.ees'
Annual
R.eport
-Belore
8LJ51ne55
Deblline
Lauru's.
fore Bu5Jnp55
Debtling gtsr
Involvpcl
helple55.
8ut they
me
inlormution
neede
empowefed
to
know whor
within
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io
wus
<upport
suv-l
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10
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<u(7cjts
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get lh*
und the
guiclonce
to
thfjt pvtsntuully you
other side
odvitÈ
through .
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i)f'er.rg
41
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ccic-er-
iepoi*e-,
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Trustees, Annual Report
Bulldi
U Business
ramme
2024 sow us develop our Building Up B￿lnesS progr￿￿.
s part of our partnership with Aviva.
Building Up
• Business
Excitingty. it represents 8 step towards a more
preventabve appro3ch. a key priorffy for u5
as a chaNty going forward. Th& Pfogramme
also came dirÈdty from feedback frorn our
Business Debtline a¢wsers and clients.
told us aboutthe challenges thÈy cèn fate
navigating often complex bu5ine5s finance5
WÈ saw how 8 lèck of acce55 to 5UPPOrt
to help small business owner5 bu1￿ Iheir
b￿lnesS finance skills and kno￿edge was
holding businesses back and crÈatirvJ a
higher nsk of fin8ncial difficuty-
Through Buitdiry Up B¥51r1855
programme kyogamme. we commis>oned
new ￿Search. workirKJ %Mth Ihe UnNetsty of
Bnstol. to help inform approaches to tKBirE55
finance skills sup￿acrOSS governmenL
treditors antl the ￿er small business sector.
owÈvÈr. Ihis isn't jusiai)out %that othe
can do. A5 Part of the programtne. we hève
devdoped a free. onlire leaming platrorm
fof small tsJynesses- specilcalty targelled
at those %*fio feel uTh3er-seNed by extstsng
SUPPOrt
2 in S B￿ne$S Debt4ne clients
do riotleel cOn￿ent na¥igatw
their trojsness finances
The Building Up BLtsiness kyogramrre offer5
bite512È Mdeos on key ÈiÈTnents of business
finances. InclL*Jing thxes. SN￿se5.
cash-fltsw ènd understanding finance
agreements.
Among small business ovmw5
o were not confKlent
managing their finanees. 18% Imd
delayed growth or investment
opportunities arLd one in fve
12T*I had ino debt
We %*ill be piloiiry the leamiry ihrougho
2025. evaluating its impattand leaming from
feedbackfr(Jrn small busines5 owners. Visit
tx11￿1￿*Y￿b￿5Ines￿0rg to find out tnore.
and In iouch rfyou'(J like to chat aLKKrt
howto s1gnrx￿small txjsinesses you work
%4nh to Ihe ￿aMI￿.

Trustees, Annual Report
Measurfn
8ndl
rO￿n
We Str￿ to contin1￿lty rofine and inyo¥e owser¥ic•s sothattr
offerthe best PDS5ible helpto peO￿e infir￿nch￿l d¥Ific￿.
Net Promoterkore
In 2024.we Intyodu¢¢<l a dedltaied fou￿ on Net Pmmotw Score
(NPS) acr055 Ntitional DÈMinè and BU￿￿e$S Demine.
NATIONAL
DEBTLINE
+50
NPS 15 8 reC￿nISed and 5tsndardised w8y of rneasunng someonè
willingnoss to recommend a pr(￿UC( or semce. and allobvs us not
onlyto underst8nd our clients. exr>wIer￿Q&Wth us. txrtakn 10
benchmark against Olher Organi￿On$ ané senrices.
BUSINESS
OEBTLINE
+64
In 2024. our National Deblline service haLI an NPS of +50. while
Business Debtline achieved an NPS of +64. refi*bng high levd
of satssfadion our clients havewth thjr debt thte semces.
We use a regular cycle of NPS rewrting and
anatysis of verbatim and otherfeedbackto:
forward. VAII conunue to rewrt
our NPS and h￿we are ￿n9 this to su
ctyitsnuoLS Improverneni ai boih NaDona1
Deb￿1rne and Business Debu1￿. auoss all of
our adwce channels.
understand rn0￿ about our clients.
experiences with u*
consider ¥thÈre we c8n further improve
our seMCe'.
examine any vanations 5ati5facb
across differeni groups or Circumsta￿e>
i¢entifying learning and ernbedding thi5
In￿ wwce ￿e￿gn.

Trustees, Annual Report
Workin
with ereditotsto su
Vlb1nerab￿ cu
c(xLECTI￿S
VuLNERA￿lITy
AWARD5201
In sddit￿Tr to our wovk ddfftringfronline ser¥ryce4 we playa keyrole in hElping uedbtry
or9anisations to ifflPTOVgthgir sypwiforcu5tt)mers in ¥ulneratye orcumStar￿.
WINNER
In 2024. Ihis Included a significani focus on helpiw FCA-￿gU1atÈd fims to embed the
Consumer Duty. as well 85 worknng with firm5 across differern seaor5 ro embe(I vulner¥l)ilty
regulatory requirements anO be51 pracDce.
MOIIF.Y
In 2024. we provided 30,290 training places Vuk)wablMyknJwry
to staff in 50 ereditor organisation5
Vulnwabilty Matters podcast
In total. since we began this work In 2011.
we've prowdÈd rn0￿ than 70.000 training
pleces to staff In 490 firrns. io help thern
improve 5UPPOrt an(J OLrtcome5 forth*r
customets.
In 2024 we ran ￿ 12th cohort of our
llagship training. Ihe vUlnera￿1￿Y Acauettry
In partnership wlh UK Fina￿. (her 200
peop￿ have nthv coM￿eted Ihe Academy,
which has been awarLled Oty& (￿11(15
Assured siaius. Weve further strengthened
tyjr alumni net1￿￿ oftering graduates
ong(Nng profe55ion81 devdopmentthrough
exdusNe inyghts. ewents. an¢J a commuThty
of vulnerabiityexperts.
In 2024. we continueu to delve into a vanety
of vulnerability-related issues through our
Vulnerability Mallers POLlcast. providing an
invaluable free resource to professionals
across Ihe settor. The ptspularity of Ine
podcasi soared. recewing 14.398 lisiens
anLI covenng Topi￿ ranging from at¢Èssible
numbÈts. using ￿ 10 cre8ie easy read
Llocuments. 5UPPOrting terminally Ill
customets and imkyoving semces for dlDeaf
CU5twet5.
In 2024, our work was recogntsed. slilh Ihe
Money Advice Trusi winning the Excellence
in Training 8v4ard ai the Credit Strategy
Collections and Vulnerabilty Awards 2024.

TtroJ]st@
s, AntfttL4Q]ll [2
port
COiLÈ¢TK)NS.
VVLNERAWLITY
AWAkDSyDi4
Building on the success of our fla9ship Vulnerabilty Academy. in 2024 we
Iso d•vÈloped and delivered a dedicated Regulators Vulnerabilty Acadeffly,
in partnershipwith the UK Regulators Nelwtyk NJKRN
5uFpwiknithytwe
WINNER
16 PdrtlClP4nts from eight rÈgulatots t(x)k part
covering the FCA. Ofcom. ofgem. OtwaL
The Pensions Regulator Regulaior of Social
Housing. W and Ulilty Regulator Nl.
Followng compleiion ofthe Academy. 99%
of parbopants rated trEir ￿th￿ledge as Very
good or excdlent.
We were delighted Ihèt the $￿te$S ofthe
ogramme was ￿togniSed extemally.
%sinniw 8est Vulnerable Cusiow
Supry>rt Initiètve at
2024 Credit Strate
CollecDon5 an
Vulnerablty
Awarts.
The AcadeTny addressed a wde range
of prattital and common ch8llÈnges that
staffworking in r￿￿1￿t0ry bodies face on
con5Utner vulnerabilty. wth an empha5ts on
Strategy Llevelopfflen( measurobÈ p&icv
obiethves. and pradcal approach￿ based
on Consumer. fitm, and research thridence.
Taking place acros5 12 workshop sessions.
the Academy examines thÈ'role and reach.
of the regulator on cOnsumerv￿￿er0bl1lty.
before tackling the rarye of corsumer needs
that exisi. how firms can understand and
adaptto those needs and de%gn indusNe
approaches. soMcÈs and Commthit8ti￿.

Trustees, Annual Report
WISER
ADVISER
Trairtim th
ice sector
Wiserathis•r prowd05 freetraining and resourcestothe fretrttrdiert athite
8ector In England andwa￿. We ￿soC0rrtin￿eIOwtyk in parknership wr
AthceNI in Ireland.
pm￿]1b￿￿￿Gd￿nts Wlh b￿l￿r$stOn6￿q
to th&TSthIK)n tood￿se there ondlhen.
G¥50hudo b%v5 0 wctm offjnon(yolonol
In 2024, we prtrMde(t 14540 training *cgsto 1510 atr*i5ws In 750 free-itrdwt
agencies acr05S the UK
We prowde free face-ttrface and onlirÈ training for adwseTS. all debt a(knce
aTÈ8S. Courses content are ¢eveloped ty our team of learning and subject
matter experts using Insighl frw 8¢hnsers aboul their Iraining needs By prowdirKJ
advlsers With the knowledge they need. and helping theffl to apptylhi5 tothLyr
Wofk. we help ensure a5 m8ny people as possi￿e can access highquality. expert
a4￿ce and help improve overall Othtomes forpeopÈ In debt
nxxtre 0fexw￿nCed0￿dfteWc0Ne0gUes. l¢%rso
gkXl1d￿ ts c(YlM5e ￿ ordeTto
e0S￿o￿￿￿10rCfveNty undffFj￿￿eIf The
Up5killing money ad
IMpro￿N9 tliprtoulto
Spreading kn￿￿elIge and expertise
950/0
rated our training good or
eycellent
pi
98%
• lll 96Yo
felt better at peO￿e
their ¢Jebt kyoblems
wÈrÈ enabled to share krthledge
wrth c(Aleagues
99Y.
Said our training irnpYoveLI Ihwr
kn1￿￿edge
$8ILI Ihar OLrtccThes for
98Y•
pplied the training In ther role

Trustees, Annual Report
fluencin
in finanoal drfficu
As well as pro￿dIng help (lirectyto people in debi￿7￿￿k10 ¥ecure
POSitNe change at a policy level.
This yearwe made progress ￿ a number of our influertlw as
well as securing a major campa9n for our Heipto ReptycampaKJn.
Help to
Repay
Stop The Knock |
Broken Budgets
Securfng help for people In energy debt
Shapin9 undetstsnding of probth debt
High energy piice5 have h8d 8 significant
Impad on low-income households and
energy olebl 15 al a record h1gh. We led
campaign for 3 Help tts Repay scheme.
5UPPOrted by 13 other organisabons. io offer
households help to rettuce treir energy (tebt
through repaymeni Inaiching and debt relief.
In 2024. we publi5heLI Ihe laiesi round of
our Stop iho Knock rèseaith. Inlo Ir)tal
8￿h0nDe5. coiÈaion kYaaice5 anLI bailiff
use. Using Ihts data. we Set out tsilored
recomrnendaiions for each local authortyon
how to improve their collethon FKactices. as
well as maknng reC￿meTh￿8[10nS to centyal
govwnmenL
WI￿ the Geneial ElÈdion iaknng place in July.
we engaged candidaies and nww-elecied
MP5 to share the key actsons nÈÈdÈd to
help prevent financial difficulty and remove
problem debt from ppoplÈ's lives We also
I￿nched our nev4 MP Constituency Hub,
prow(Iing resources for MPS. offices I
help them sUPPOrt con5ts1uents In financial
drfficulty.
We were pleased that. as a resvll of our
campoigning, Ofgem anriounced plan5 10
Introduce such 8 schem& In 2025. This Could
provide wtal SUPFX)rtto people trappe
In energy debt We ère now working Smlh
Ofgem. energy suppliers and Othe￿ to make
the scheme a reobrty.
We conDnue(I to wotk %Mlh Ihe Enforceynent
Conduct 8oard (EQ. I￿luding sharing
irisight from our fronuine semces and feedi
Into the development ofnew standards for
enforcement agents an¢J firrTIS. a5 well as a
nÈwcomplaints pr[￿5. We Contin￿ to
make ihe case to the Min￿try of Ju5uce for
siatutw unuwpnning of the ECB.
WI￿ more people Struggling with the c05t of
essentials. we published our Broken Budgets
reporL sharing tEw anatysis of Ihe issue5
facing the people we help.
During ihe year we a150 responsed 10 24
PDlicy con5uttation5 from Ofgem. ofwaL the
FCA and government departments.

Trustees, Annual Report
Future Plans
though the cOst￿l-ll￿Nj cttsis beg
todisappeor froffl in 2024 the
challenges for many houser￿)IdS endurÈYMth
sustsined hlgh Inter￿ rates and a permanent
in¢rease in costs 4ddin9 to financial pre55ures.
Inlemaiional trade Lncertainty may also
irnpact on the afforclability of eVerydaY￿dS
for people. A11 ofthis means thÈwotkwÈ c8rry
QLrt on Ihe frow line of debl a¢M=e ¥MII be jLSt
a5 Important in 2025 and we Ml need ￿ grv
and ad8Pt our serwces to meet nÈÈd.
Led by our newchief Executwe we are
developing future-focused plarts for adwce
tran5fomiation. broadeniry ow reach.
doing fflofe on prevention. %vhilst also
delwering again* ourongtsng commthents
as sei out In our contracts I￿￿th MèPS,
commitmentsio Otherfunllers.
Our ktyserMtÈ ttys fr￿2025a[e as
fdl
Atthe same tsme. we Mll seek to contsnuou5ty
iry>rove Ihe dientjourney by exploiling
technology. Improwry ours5Stems. and
making better use of data 8nd Insight to
e¢isure Ihai people who need our Servic￿ are
aware oflw we can help.
Prwde quatydebt atknce to 139.804
dients èt National DeMine ty ddwenng
5UPkWYI IhroLwJhlhe ieleph(wE
hatand Money &eps digital
5upr(rt Icol.
rwotk to influÈnte wlicyand practice wlll
coniinue 10 be importani. and we wll look
to secure change on key issues, including
ergydebL bailrff regulation. and Insolvency
refNm. while abo developing plans for future
influenting campaigns focused on better
preventing financial diffrullyfrom occurri
0￿e high qualtydet*a(hfite to 37.423
chwts ￿ BLtyness Detyuine byddNeritKJ
yJpport fvough ihe tdeptroie helF4ine
arKI ￿tKhal
Irainiry tolhe debt
ce seLlor- wa 12.OOQtrainiry placesto
None of Ihi5 work B p0551LAe without our
people, antl In 2024we recrurted anL1
tianed new 8dviser5. and Ihose SUPPOrt
thern, io maintsin and grow 5wvices. We will
ensure th3t all our people are fully supported
%*ith a focu5 on wellbeing. improving way5
olworking. and Continui￿ 10 ￿￿1￿ equity.
d￿er$ty. and Inclus￿0￿.

Trustees, Annual Report
DuNng 2024 ourtwl Income IrKreasedto£217rn P023.fX.kn)4p
operétionèi expenoituie Df£XSi>P023- E18>ni. iekknng
sur￿￿$ of£a2nL De5wnated eNpw¢wretoi8lW £lm r2923.£Q3
We tothèk1kp￿IUr￿n8tstw￿u￿OIftgIffl 2024..
HMRC
Income from acmE%. n4metyTr¥1n￿9$ Co￿￿rLy[[$fj 4rrfJ
wl5erathl$erW￿. Inueased from £093m In 2023ton*Tr In 2024
continued to ￿￿ke￿rtralnl￿￿ offÈi meetthEthawryT*dS
019anisè￿0ns and inciÈèSèdftXuS on
Aneiabie Cuthmei widants.
. thtywatÈr
H58C UK
JP Moroanchase
M￿eY￿￿ Pen510ll5 SeN*e
We SeenaC￿tinueOtr￿ In reduced It￿Orn￿(roM CO￿￿tc￿[￿rEIÈrr*
debt cptrons, Such ès Inary￿u•l ￿Urtary￿aMg￿efitsYVA*tyaebt
. OVO EnÈt
*a F4￿￿¢* Lld
UK F4c
(Wr*iwal costs Increp5ed byff*i3023-36%L IrKye85ed
workT<wce iequiredto ser￿ry￿n￿+lCi￿v￿h fjnw*orryeof311 2024
¢¢Ah￿rea 282 2023
¢•tsxCreditMMtyèmèrtLid
. B￿￿k{E￿ope}
SSE Energy Supth Ltd
TÈsto Bank
TheYe¥r￿dfu￿lS of£t16rn12023- £14.4mi f•lifftOthree ￿￿One5. g￿er$
unrestricted £12.6rn P023.£12tsmk £C*nP023. £(knlaNI
dès￿￿*•￿4*￿È[&fUnd$thY7￿QO23. E1wThèu￿IrI￿firt t¢ykn)
io our reser¥eswlW.%¥hiCh i%descrioed *ter.
Te5co klot4

Trustees, Annual Report
TTLSt $acomporyIim￿ tyguerwke. ty
strategy. n5k￿pF￿È.Sn0rIn9rrC￿l ifflt(vmatw4
ewenty1￿11¥thefUn￿lftg ermrofflwt In Cdtyetthanbescw*
reThain5chaleThJiTrg.we ha￿ utw ￿￿￿v)1£￿￿$rl)s
Ouifundetswnthty￿ uS¢onfthnceinfDfeca5ts
mEYcl41 Contracts¥vrththeK4wanoptiisM))S￿Èlk*ps1Th￿t￿ US
four¥Ja￿OntofQIec85te￿￿ed incr*T*tothe *￿0(20?5.
Tr*gtr•Wty Bo¥d￿T￿ste*S￿BQerrf.¥￿ e*othe Dlrectys
ofir¢ tharfyfortrer￿1fp￿SQfthQC¢xT￿ary￿.TwUS[ee5 3iEappDlnted bythe
based ititeThwry.NewTruStees undeiw affl
the lkn*yA¢viceTru5fs
T*ngth#efactor5iThlOXCf¥Jrtthe goardwS*StOWSJoth*an•Jecwe
le¥¥ ofre8thty reakn5eUe unre5VIL1e4 resew $ Wto s¥wfdlheccthL&WJ
enirfesè￿9et1e5er¥eth￿ &£5 The or￿eP￿T$
de*rnlned lnxcordan¢e%bththeie5¥vèS￿10gth ￿￿￿$¢$0￿￿(￿aSed
apwoach Induding a at14(j￿70
rit4TriE 50urce5. ComF￿￿X fraud assess￿of
chanpe. Wth unrewoeJ ￿Serves0¢£I2 6m being
bltylo I15k8nd
effect￿e. rei*v3nltod￿rn5. uucialyreach need¢
supwrL Alknanciai ￿n￿li1￿ed￿ope￿tOS￿r￿IknWQi￿ strtytoI￿MÈr
Ihese*m5thiffl ockar Thestffentgwfflérte
setstr*V*e$ar￿ *aiewd#ethonfoYthe kloyAthKe
(￿See5 a￿er6￿respkn aTeIn￿￿￿￿￿ted bY￿nrt￿nQ p•rtomarKe
W2024
2024 H2
surtat41ty. The assessmè*u￿s
mStoxh￿asPreéd0f1r￿esb￿efjtstoffjin1Mtse b)e ewetoJty
counterpaw.
the Chairoltr
2024 HI
We have rwved wsecwed ￿￿1r￿jf0r 2025wdf4thJEws•)J
thè lèvél ori*5￿￿￿5￿￿(Ulr￿rn￿h￿e.w￿
thrw 2025
oper8bonalexi5tence InthefLnUre.knpcanfiThtl￿lth￿ aCc￿rn5 h

Trustees, Annual Report
the pTtrèX1￿I￿ c￿M￿£e$eath rfrvrftifflesaThJo¥tyTrYeo rem
Fr0rnJuty2024bllthe￿ dtheswr.the comrrMltee5
backt0meSJa￿.
D*aits oltrereStruCiurÉd C¢ffiM￿alÈé5(o￿*X.
ieAlexandi8 M￿h￿randMa￿(￿IS0rn.
F4ianceOncludlry. not
Rethwng Oen5wKJbudpts
Monknffjfinanc￿ Perf￿M￿e￿nSIoUO
s￿ra￿e5￿CcesS￿￿￿9JÈin ￿3¢el￿Me£XeoJt1%EteaM
¢￿￿rtMents
pe￿rture￿(wftythef￿tyKU￿lryye
Incomè9ènÉT
Internalcontycl and Ma
InteinalgLKft
Exte￿1 audrt
iklrytre>wtwTT￿0eSdE￿)ted1wrt trJtsb￿￿thèrh￿mJI four Bwo
I￿al￿aSSu￿6￿ce
Gtyomancewd reKvD
and Rebeccawdwelthity kl¥th2025)
PeO￿e
20

Trustees, Annual Report
tystBnthrd
Th￿T￿a¢h*o re4ccredrnelWtowe klaLfrK in 2024 a
brAh
Funai
chètyeSin the
Continuedcon5truawe engagemeni
E￿￿&￿11+￿ eAtemai lurthg
%￿h ex¢ting funaers and exrlorgt
>id5cape mwyimPaLt Of&￿d￿ana1 funding opportuTrrtie5tD
owthltyto
SUPPDrt low-teml Oaivery.
tr*oOwnèrteolthEorgan￿￿lxjn atby
Jra¢hyseTS. Thestsndar4 hèsafocusonc¢thn￿￿
threeYe￿￿.lndWevfflII be Su*e¢ttOWull r￿*1$10
de¥eknped ourgovemanc@at￿
Oebllne affld Bugness0ebtl￿e$er41Ces
Ri¥k mynvyment
Strwtried4eF￿ery¢e￿¥¢1tyanO
c105e relabonshipswth
ryprnttssuwort effèttNe
ImFlemwthtiOn.
Th￿E0￿r￿ EthoN¥ledwSrtsrw￿y￿ltyln reWwt0rskmww￿
need loèsse￿the ￿E40rstraIty. The￿￿
monitOlSli>kthrowh fvèMknrrt".¥fftliCn Èsiara&*es
rolesand reyn￿t￿Irt1￿ ￿￿￿$￿embe￿ rer￿￿.￿fw￿Sx)7d
matbryemertthrou9h(Krtlhe The ￿l￿(￿S￿a￿typeSrfrGk1
ieqLMies careful
TÈStsJite puènning
oannethlp
reièNedquatsrfy h attdition.WEproducean a￿￿p￿*￿iEhsets￿rta
ograrrmeofaudrtstobeconducted J>ng ￿lt*Mal iÈ%)uTcÈ5ErtNY
Intem4 aud110￿. Th￿ audoolenfocL¢esw kerfw*vftérte è¢asinuoeTto¥&
Cixrt￿￿ed Investment ID peop
ce553rythllSan
$￿e￿$. a focus on sta
taPatyaCiDSSthe
engaoemenL InJu$Ne plgnning.an
Orw$èts)nto deei fftrnal communicbtyo
str*egiC pfoftrs
R￿kcOMMAE@e￿thg Board affld re￿￿911 Inrwn
thispertsjv*￿ pnmantyr¢thsed
edherencetoregulatsry requiiemeftts.
Progiessea Our strategicframewoik
I¢cused on imoTwn9. trpnsfDrmin9,
br06dening. and provenbng toguide
aeiryeryana Inform Jeci5ion-making
ol
sv*egyiS ￿$￿Tr￿
lÉttwl(W (w)iethr￿ Appofft*dJ senior leadertD tweT5ee
technologyandtsan51orrnation
yffvtytanitoenharce a pha5Ed Inve5tmEni
pl&nto5Up￿fLjbxed

Trustees, Annual Report
The MoneYAtt￿@ Tw5twShÈStoei15welhati4*dO
In orynlSatoith*inwoTresarry olmo¢ern4tyvery we
cunrnrttedto en5unrbg ourwDthng pracUce5andth05e olwr paws
the Impèdourbusinessèctrvrtiestohdp n￿￿$￿ill the We
The TrLS18owd ha5 D￿￿ra1 acc￿￿k￿lrtYIorth• remuneiabtrn of
*thfor ￿ The Twsib purkw)se.vdue& èthwementS-è5 Y*ll ès
and ￿et condrtI￿l51nflw￿e hu4vn5 re￿nera￿ ￿nch
5thry.
The Pthrd(*Wtorts PècweCommrtÉesr*thc relavon
ntXTm[￿￿ IwnUnETation.s￿CeS$￿)n ar￿ iecwiiment. TheCofflmittee¥
Enbiranmthitsl PolKy
TtySteeSè￿ lesp￿*tyefOr$ettM9 forthe Trusts Chief
Peop* Cwmnto@fDrwoMngthem foF othei ￿enb￿n&0fthe
s¢Yrt%team. Exh yr4llslaff Wbapate In an app(aI5al DltheirpÈrfOtmanc￿. In
the ¢aseofO* cr*t Ey¢Cutyve, is unoertaken tythechairofthe808rd.we
th) ￿￿p0￿&￿p@rfUfrna￿CP￿￿Ia1￿d ptyol b￿￿$￿5
arf WOCE55e5WE have Ih rHateto reduce DUI kn2024
Posivve piènet ￿0￿u¢ed Ovl cerbw r(ototini ierot ca￿￿f(￿rin1￿t¢￿>llll
em15510lls ar8èasedOn èn as5855mWrtofDiett Erni%W15{c(Mnp￿rf
buildinos. ven￿￿$.070 [Kilitie4. Inthrect &￿tchased Ltt4tssIot
bv51ness usel and Upstre8rnJlclMbe5 leg. comfflutrylwdooww
Ém155loffls leg the￿U￿￿Ofenyl￿QS.(knF
POIItywa5 updated tts rèflÉctchanoesto ca￿￿1￿￿rt baSdir*
re5uMing fvtsrn Improvements n Cvrdèts tsptuiè cr￿st0¢¥￿
rneasuiemeni Metho￿¢￿}1eS Our baseline c¥t¢neffASsh￿Str?O24we
637.5tCo2e or 2.&Co2e peFefflutye.
Vlewbk5hthe wmberof5Taff Wduwer£60.000 withNI annual
rewxtandacLwi15 WeatsoWt￿tsD theCtr￿Exe¢Ut￿e$ ssaryand loiw amtyjni
TheTrLJSt toensul￿g iernLff*rèMn prinCI￿e5)re open Jnd
tWSPaiÈrfala InècCOtJè￿e￿h Ihe 5￿te￿nic[RecOMrne￿OeO Prjttice
(50RPJ *aimtocfftr a rernurhwa￿n pockwp that4ttr&cts and relbin5
4rr4rwwqualified tolead. manage. supwrtand d￿rverthe TTuSfs
we a LMwWaF ErnpknvÈr￿￿ requirè wrrtDntractOrsto be
RelJ¢edpJrttes¥nd r4••orohips with ¢Jtherory￿￿W4
TheiewerÈ rto reiaied reworship mattersfor
artyconflicts ofKrtere5L Tth5 Irdlths our￿￿k￿re[8￿￿1Ps*Tth
Cibien5 Advitèan¢J Rethink uMerthe Maps cL¥ltraC& ¥vJ&eptharw.
fundm￿nI poky
We do not engage infuffldre¢in9 TTOM membwsclthe
use 8x*rnal professional fUndra￿er5 The Trvg ob5ew
Corn￿lesWIth ihe rel￿￿t￿￿￿￿nQ i￿g￿a￿on5 CD￿1 ts a
Funora151ng Regulatot értd Supptsts pr￿￿￿0[￿10h stsrthid5 ￿ fu*lrdWW.
Dulingtne yeèrthere%vas no norfofflWian¢ewth mese regu￿￿(￿¢ &￿C¢￿e5
and iheTruSt recepod no comty4inls rwbng w it5fvndrwgng p[￿1￿ The
he5 alsoa9reed a 5etofFund￿￿rng Pnn(1￿es
ye4r5and g￿rn whatwewll afKJwll noT tk)inrèl&(In ltsdC¥i*onsn*iothe
TTuSi8ndth*tundÈrS can ano wr￿40. These we fyi ¢wr*ty¥te.
12

Trustees, Annual Report
Equalty. dN*sity. and Ir￿Ul*
Equglty. Dlversity, and lffldusion FDrydte Inwrtanttotre TrusLWeèim tob
an inclu5weand sUppothe￿gjn¢Jtyon.theIeaII tyJiCJleaguest* safe.
welcome. and ablé toachi@¥e th&4rfull poterrial.WewJnttoer6yrewe ielleci
the people¥¥ho use Cvr Nabtsw DebuinÈano DebVinE5erv￿￿lry
being c105eiio ih>r lrfeand Cufuiaiexpewiences PA)oensuiÈtrère no barri#rS
tothem a￿ssIng￿rserte$. Simikity.v* wèrtto gJF¥porttr*wdtr•fv¢e
Sottorthiough W15erathser.andlhe ciedrtorcomrnunitythrw ￿rTra￿ty￿d
In 2024*".
hap{￿￿$at￿yk.h￿Staff leitrwv￿e mafflopiry their
YMtsJèQ.*J ftywdlthtyfdièpoieoaied, recowised.8n0 115tenedto
The affif￿h￿ngthe la* stthsuww￿to Te4th a targ•of71%fpelity
ecth WKll5t￿￿dt0, reac￿ 72%in the 5uNey.
fegar01ess￿￿*irtsacktycuth1
We oublishedcvrgender wygap Awl 2024*fi￿ti sh￿A￿d èGETK*r
PayG8pof&7% trknn9fowrdwe h￿a
Inaudes hèviw a gender tharnpvjn oul EA￿e Leadership Team
Implementing wografflmesth* encwrwje IntOSWior rtyes
and ext¥nalty Anhough not a SIaknrt￿ rlan t0put￿th<M
thnlcty P4y Gaof9ure Intwfflaltyduhng Summei ￿$year *)JrECrf I¢*LW
h95 Inpuitéd In dwwons(￿ traini￿ uwsi0es.￿Y reCtyrtm￿$YsttTh.w￿d
warETrE55rai5ing throughwitsyear (knrcommtrernsty EDI1￿￿
lÉa1ino WÉxarnple. pro￿￿9 an inclusNe￿￿￿￿Ce cu*ure. al
co1Wves to keep kamino arx)utE￿.￿dQrY•w￿7knp￿in
aMFIl￿n0 Mèlvo￿S.
a ￿ge ofhSt•ty sesgonsw¢h colea9uesou05s the
and feedbackfromthe5e ha5 led lo s￿ra1 Initiaw Including è
Ploion len￿l￿W￿￿￿O and hfvv* nieasureqLo1ty.
%* sesyonswth Jii rhe%¥ 5trrteT5tQ feedbgrk on thwi
L(bon we uyngthsfeedbackio make ImFm¢efflentsto
d*wYse55W5tohWW woge55 ￿l￿St
* er499￿n￿￿90￿5￿[therthaTh Ju5tintetn* matt*ts.
We enwronmefitwhere
Wè recoyntsethe irnptKtaTrceof hawng a 59trb8t E¥ery¢
caffl brinothèrtrue serftowork and ha￿￿g SU￿¥￿thry a
poiicle515 kpYt0￿Jb￿ this. We make{ea￿￿*4￿$t￿kn*s asprt%
empWThent from recrunmerrt.treiThng.absencerwnagemtry.
We on a basi%￿Or￿th&in
cenire.11%olow efiW)yees ieportas(bs*k
Fiom a￿e￿er￿alperSpe¢ts¥e.w￿rth£ a sfowTntst
supportlhosetyngto atcessthwe knlitated EiyMSbthrt%mYkPI￿knl￿lS
dufifflg 2024, ￿ ofwhich Suosequenity Jcaied ow Deot*thtt SLPPYitewTh
23

Trustees, Annual Report
The M(mfvAtr<e TTuSlis&comparyiimiied bygLK4ranteelllumber47415831
share¢•xai4nd J ch&rty (num￿[10￿￿50sj governed tyit5
a550a&￿. De￿￿ne, &j*r￿ Debvine, Wiseradwser
C&SF*>w*epartOfiheKkneyAth*￿TrUSu
È&ronés5 Tylei of EnTr￿d
Mart¢￿1150n
Lauren￿ Burge5S
Re9#we¢ off￿￿. Tr￿0[￿ H￿tse. H￿eY Roao.&imingnJD ￿STP
S&ah Dest
CowrtysW￿. ieSigr*atsJanuary 2024
ChI15tine FEtlli5h cBED￿
M¥k Dtywsried 2zJwU￿ 2024
Adam Kban
Lury Mai*ntzuk
Mtmlllé
PEKI￿￿ Limrte¢. ￿lIst￿ry Rojd.
C•rtsthJe. CBI 2LA
JexandraN4eè￿er
RLS5dkCookeLLP.2 Puthey Hill LDndDn.SVmS 6AB
We51mitstèrBaritPL PO 399.CR93Qe
Paul Smee
reyts ￿Ju￿2024
Reoecca Wilk*lVttrChak>
re5iyiedStrA¥th 3025
Steve Vaid
pFthed18 klwth2024
Bwoness CousynsdWnrteha4Park
&r knÈr&d Cow£oks KCMG LVO
Adam snarFths
otto Thores
mon Wak8r(SE
24

Trustees, Annual Report
501ata5th8TntstEe5ateawaie.
TheTI￿￿e5 a￿ *¢ Jiiecttys ol kItyW￿￿lceTTLts1*¢￿ tr*OLwesor
C￿TrpanY law ale responsib￿ for prepanry theTI￿tee5. arThJal
th•straièOlC reportaDtsthefinanchil stalen￿rn￿ ￿ accWKe
United K￿9doffl kcwntiro Kir¥d¢m
Accounbng Pr￿icel
TheTnsQe5ha￿￿kQn￿l *5tha1V￿QU0￿tOhavetsk￿1Q mèke
ofanyle￿￿0U&1lnIQrrnl￿OTh4n￿to th4tthe
finanoalyeaiwhthgfftètrue and f•rwttvofthe State oftr*Chatsblè
ccfflpany ofthe Irwning iethrces am èpp1tthfto1￿Ces.lfthJl
theincome expeffldture, ofthechaft￿0*cOMpaty101trat pewd In
kYepaTin9the5e financi415wemwts, theTruSteesJreiewired t
Thefrustee5we [eSF￿￿b￿tOrtheffia￿rt*n￿ana 0fmeC￿￿￿0te
a￿la1 ithMa￿￿ InthaÈd on thÈtharrta￿e companyswetsrte. Lepi4avon
pQwrat￿ar￿ diS5erNnJtwoflnanclal
se￿cl5￿￿￿bIe￿cC0u￿tkn9￿Ol￿Ie5￿￿theTr￿tytr￿nC{￿￿.
lo￿ aSsetsofthpchamy￿thE up ThetDtal number ol
5￿tt waiantee50n ￿ DeceMbÈT 2024was nhiel2023'. tenl. The Trustees are
mÈmbÈrS tsftrethaTty.ty￿th1s enbYesthem￿￿Icvotkng nghls TheTrus
no benefos thLYest fftthe ch¥rty.
pnnCl￿4@￿￿th@tha￿l￿s W.
Mak• Judgem8nts 05Dm&E51hataTerea5¢JnaLqe￿
Stètewn¢thèra0ICa)￿ UK A[￿nbry STandaid5 5ttsmem5
commended heve bew folo*ed. SuWIiO ¥VM*Wial
departure5d￿c￿5ed 4rKlexpLglnedin
r¥￿. Petéf5Etr￿& Mo￿etra￿￿*TÈa their auJrt regisirabon and
thtrelty•trotoartoftr*il ￿SIne￿ to•nwty Incorwraled Iirnrted c￿parny.
PEKI*￿1 Lrnrted ￿ I Segtembw2025.Acco[di￿ty. Peters E￿OrthY ar￿ Moore
Teygned95thethnp￿5 authTwthhtre DiredotsdLty aPFontinpPEM
Limredtofill
Inappropfia* to prèsume conbnuÈin orwthi.
The TruSteesarÈ IèSPtsnSibl8 tor keeFMng adewate a(c[￿D￿9 lecord50￿1
Tre audiorPEkl be proptsseafDr￿apr￿An￿Denlin xcordarKe
h 5eLiw485ofthe Q￿n￿A(t2(
chan10￿ec¢mM￿ty and enébiemem ￿ enwre ￿￿tr￿l￿art￿ statèr
comptywtth the Ccffjpanes Act2006. They afe•so
the asset50fthe charrtable comwnyand hefflce
the defe￿￿￿fr*jdaror￿heI Irrewl¥ts
The TrLtsiee5'wrwl repDfL*thKh terKrt hès been
on ih*i behaKby
25

Trustees, Annual Report
A￿lIt0p￿￿on
Bèse4 ¢ThtheMthve pwftymety. ￿et￿n￿t Idènbfied atymatsrial
unc&tsirrt*Sfdahw I￿d￿￿Ual￿CJ[ collèctivè￿. may
ca# swthrtthxOt￿t￿e ch￿¥t￿e ¢wnp8ry.sa￿Itylo conbnupa5 a aDing
rn0￿ from when ihe firbanci815tatemonts
We have audite¢Jthè finèhtsai StsteA￿tsof￿0rt￿kn*eTlLsI Phe'thari*
company)furtheyqarendedJ DecwT*et 2024 Athth¢tyY¢¥seir*
o[Rthancial AC[t￿￿, the B8lance SheeLthe &atementofCa5hFkn¥5
related not￿. Induoing a wmmary0f￿g￿rf￿ani￿tt￿nttng ThÈfirLW
ièwknng fvèmewoth that has been appl￿ In thwr preparatw
ÈAld United Kin4dom Accounbng Standaios. I￿L￿n9 Finaroai RerKrfbng Stantsd
102 The Fin4ncial ReporbrWJs￿nO9r4 UK and Rewt*ofl[datKr
iunited Kingd(Jm GeneraltyAcceptEd Pr&kè
￿$PDr￿tsk0￿SdU￿ ¥Mth rÈsr*itogoing
concem al@de5C[th￿ ieievJ*seciw5 ofth& report.
Tl* ffrforrrytiw t(￿WiseSthe ￿fOr￿1¥y IrdJded inthetsmual Report
Oiherihan l￿fin)n￿l Meirents and aUrA￿rt¢￿5. ReporttrEieoi Trustees
IesrK￿fQrthP{￿herI￿f0￿￿0tsOn conlaif*dwihintne Annual Rewi. Our
hrt¥tialwteMentsd￿ Mtcoverth@other InfoTmation 8Trd.
exeEotothe e￿t otherwKGeexplKrttySla￿0 *)Our reporL Yedo noiexpre5S
ftKTnofthiarte c£*du5wtrweoffl Ourr*pwgbilityi5 to (egdthe olher
I[rf￿ma￿ èno. In so. CWgJer Qlhei Informabon 15 Thatetially
IrKtyssttrliwth thefinwKI4 5talements orourkTruwrtpdgEobtsined IDlhe CDuIS•
the otheThhi5e apppan%io be mLSSt*ed. l[we 1OWlrfysucn
rnatenal ll1¢￿>￿tenC￿ orappwenim*eTl41 mi5Statements. we ale required
tOdÈtwmIne￿thèthe￿ thLS nsetoa matenal m1551ÈtÈtr*nt Inthe finalcial
st*￿e￿tsth￿s￿￿s N. b45ed perfomed.we conciuoe
Istthere $J M￿at￿mEt￿ ofth150theT Infonraty¢￿.we areiequired io
iepfy1lhWfxt￿th￿nr￿￿1ytts rÈWt IDthi$re￿rd.
gwe altue aDdfaii viewofthe #ale tsftr* Cn*iWkCc￿pèrrfSOtt￿rsa$￿j
Decembw 20248nd Of￿ IncoMwwfe￿rc￿9￿nd3￿￿K￿I1O￿ Qfres￿rc*
rt5 It￿0mÈ a*eX￿￿of0rt￿eywtrw thioetr.
AcceptedAttOuthing *xbce.
2006.
We co￿u￿e￿ 1nxc0rd8￿ewh
lu￿05A${U￿M gpplicab￿L￿￿ Te5Wn51ts1the5 Utthtth05etsthtdS
refutthEf de5ciibett Inthe Audrtots. rewnsibithslortre audrt oftr*
st&tsments 5Ection ofoufiep(rtWe&e Iityend*ttofthethanwectyTyrty
cctsrdEAKEWth thè wITements re*vanttO tyJi authtoflhe
hnèociél Stètsments In United KingOtsM.Incl￿1r￿the Rernllg
Council's Ethlcel Stan4ird.8nd fulfil￿aUrO￿￿ethlC￿l res￿￿￿￿e5
ccordaTrcewth these iequirernents We bdEvEtnèttre
obtained IS Suffioentand groyth a
b85ed Onl￿ untsrtaken knl the Coutse ofiheaudrt..
Inthe Tr1I5teÈ￿.RepDrtI0lthèfi￿n¢l•year1ty
tr* TTuStees'ReFOlha5been prepgre¢ In K¢Ord4t￿ewth aWicablèl￿l
lffl Judltlngthe sL*@￿M5.we ha￿c￿n￿￿￿1h￿u* TrLSt**S'u5e
ofthe conc￿￿ bè$1sdac¢(xJnbrKJ Intr* piewebtsl O[ther￿
ststE[r￿ k% apwtynète.
26

Trustees, Annual Report
In the hghtolourknimieduèand Under5[an￿ry ofthedK4riiablp 15
enthronmeni00￿inea In Coutsè ofifk*
mlsswements Inthe Trustees. Rewt
aretoothn reasOna￿e355￿Iarnte abtxrtwhètherthèfinartiai
sLile￿Msa&3 a1efreefvD￿ niiSSiètÈmÈnLwhetherdueto Iraud
Iytrt(Jt. andto Reptyiihaiinduoes Our Qpifflion Reasoneble
ssw¥te $ e rdgh w of eS5ur4nty. bLrt 15 notg 9uaiantep thai4n Qvdil
￿cOr￿Ce I￿5(u￿wI￿ aTrwas5detecia ￿ale[la1 m15slat￿n&￿t
Mtsstaiem￿tscOrn èTisefiomfiaud OreYiorènJ are Cor6￿ered
rMtero1 if thhjuaityof fftlhe ag9reg*e.theycovld re85on4bty be expetyedto
KAkw¢etreffcwrdci*(sw6 oIu5er5tskEn th8t>D5L% D1ll)Èsèf￿antsal
We Whln9to repffi In resm cdthefdkn*wJ
thè CtsrnPan￿s Act 2006 iequires U5to hl Cyr￿.
adeqL*tÈ ac￿n￿n9 iÈtotd5 rnxbeen kept0rreturns￿￿￿efrX￿
udlhove notbeen ￿e￿We0f￿￿èr￿rÉS notvsrttd
ifth11ty t￿. are lr6thrhcesotn0n<cffl￿k￿nreWtkn Qnd
We¢ew wocthres InlK)@knith aurrespon￿bIl￿￿S. Outlined above.
to m￿sTA1Èmems IDfespect of rieoulèrii*S.irdud￿9 IraL￿. The
(XN wttethJres¥ecyty* ddetecvry Irreguigrl¥e% ￿rI￿lIng
aL￿￿' or
InfwadiTrewKyrtw.1￿￿Ir9fr￿￿I9na w￿0￿￿￿1￿ce
theTiusteeswerenthenMkd to prepaiethe fmarfial
ccord¥ncewith thesffl*l COrnWniesiwr(* and t*e ath&x•3eorthe
5mBII companies'eXernPtsW51n pre98ringtre TIL6*es' Rervieré fr￿the
ewirernentto prepNeakntegicRep(xL
that￿he￿￿￿*1￿Otteam￿Iecfvety hèd
apwowiate corwce.capabi￿eSand skflls tOldentfyoT recognlse
Y* thnbfedme w and regulabon5 iothe chatItab*comp￿ry
trrtyJgh d￿L￿5￿ tru5tee5 andother Oul
CUTKnerc471 kn￿ èrf ev1￿ce ofthe seaor..
As eXp￿lled moofvltyin w*TruStE*¥
e150 thedlreLty50fthechantaWcofiwatylorthe gUryH)ses￿c(fftW
lav4 ale re5w[￿l￿1￿fwthe prepgrgtyon 0fthef1￿￿c￿￿l stthTrWllS?llOfwt
satisf￿ thatIhvygr￿ otryEgndfalr￿￿.a￿df￿$uth Irrteffl¥ 4stre
TN&t*èSdetèirnin8 15 neEe55aryto w￿ble￿pIep9w
IoaJ5ed spetsfit* TeguL)tW6 con¥dered mwhwe
diTed rnate￿ Èftecttsitr* financial 5taternwtsorihe opwationsofthe
rt3rJlÈCWPaty.intsJthry IheCtyrpanwAc12(K16, Charrti* Ad2011af
In piwnothèfinanciel Statemem5.treTnsteE5 a[pre5p(￿*￿￿IDraS5e5Sry
ihechairtabk companysatrxlrtyto i¢thnuea5 a
applicable. matters rePaLedtO¢(xny CiyicerA afK5uSIAytrÈ￿f￿J cortem
aCCOuThtsng un1essthe Tmsteesertner iTrtthoto IK•Jidaie wÈcrwrtabie
4iathsb>i.*tcwsQwed pr￿$￿￿Ofother r￿￿￿tsOn5￿1hicTh do
thbe effettonthefjnwow staiemefits bulcomp1￿C<Wth which
￿￿￿￿efU￿JWnefit8l1Ots* LxMnpwry5a￿1tyto Owate Orto avoid mètsnai
W￿0b1￿1￿ed￿ ie9u1atNylrafflewo
app￿c￿let0the enuty s cOmpWg￿iththattr￿m￿mJ[￿."
27

Trustees, Annual Report
we obtsinedan und￿￿ndIng
Cfjm￿￿￿Ce ￿dUd1￿9
1nSL3nc￿ ofn0n.comr￿la￿￿.
Tr￿aleinheItrlllfft￿ot￿ ￿ ourJy¢rt kYoc*ure54eKithd Tt
mrAe I￿£￿t￿lM￿d reguWKffj arefr￿fin8￿c￿￿l tron￿10￿5, the le
atsolmrtthe aL¥JQ Or¢ceou¢S Qwireo 1¢ n¢n<0mpl￿nCe la¥*
Lyw6to W￿￿lryofth@(fjrQctol5 ￿￿0th*rmanèjemerntan￿kne inwb
ofre9JWOry￿ W (c￿e5￿￿￿￿Ence. rfary.
5u5ceptiOiltyiO fraud.theirknow*ofxwal.susWaeda￿8 alegpdfwj".
5 rewliliots Ilenlthed Y￿e crynmw1cat￿ ￿te￿n
regularty3ndthe te4m ￿m)Ined 4knto Irsiwicesrfncthccry
thrO￿ts￿￿Ethe aud
As a rE%uttofthe abm rI*a5ses5wprocethJresv￿ theweJie5tffjk
ofmatedal rnis5wernew￿ the￿ne￿i815￿emen￿8riw￿g ¥re￿￿e5￿￿j
fraud 10 bewhirn the wtentsal for m4n89effEnt￿Oknt1n￿e cu1rd5t(W￿r*ffih
thensk offrButhlent revenue I8cognilian We ￿5th￿d￿e
re￿nUeleC￿nlV0n ￿ be most yevalwt Iniheart-off ¢)Jrapproath
ffm5*ale￿1￿è1e￿e1￿￿tQfr4Ud be hfjiderto detettthgnthpse
err0tasth@yfr￿ dd*eraLÈWI￿￿entOrctsl1Us10n.
Afutheide5cnpbDn ofouT [eSw￿rA￿￿es ltythe audrt ofwe fiwciel #atements
WrwJCthmui'sv*bsrte ot. W•4W.fiLorg ukj
Thts dÈstnptKx)foms partoff￿rA￿liQrs. Rewt
accty0érKe￿knChetyer3 of Pgrt16 of th@Companie5Ac12(M)B Qui audrtwort(
5 beenundertgkensothatwe Th19ht5taiÈ tOthÈCharitsyÈcompèws membe
rna1te15￿are TewiTed tDSlatÈ to them in an Rewrténdfof r
wrwsÈ. Ttsu* pwmffteJ by*, do not?c￿Oi or assume
arwiet)tr*rmènthe coryartyandtts members.95
lortrs ortytheopknlons we formed
relgtkmh1￿."
indudingtesbng 011￿Mal ￿￿e53nd1)tr￿[a0usblWts￿o[ arvwithess.
evaiuatino the Olgwnlcénttransath￿ tyJts¥JetrkThyn
course of bLEine5S'.
ccountsng e5brnate5 5Et note irwerèindThtr*olpotsnti*
perfoTmed sub5tantivetesbngfoi8 ￿trans￿L￿froM cknent
r￿ordStO 5uppoffjng and TecrytsIDetNxethaia**xom•
wès appropiiéteiy rec(wtsed In mèoytect penod ar￿ restrthL
pyopriatety recogntsed.
In re5POn5etothE ofiNe￿Ia￿be5
ulabM&wedÈswJneo p[(Kedu￿5Wnth
for ￿ on bth￿￿Of
Re•Stered￿￿oN5
S*Stiuty House
abovethiough makinyetKwiriE50f ￿5p@c￿jb
Correspo￿ent*."
28

Statement of financial activities
[￿Co￿aT￿hn9 an Incomp * ex0￿*t￿re￿c￿rf
Fortheytarended 31 D*cqrt*r2024
2033
Tota
DDnatKm5
3.￿￿.998
20QYS
1.2873BI
7.494.326
acDvth
11595.M3
1.078.543
2J07.9t3 1&X11056
7PJ6
732M
9135.698
930.547
2.530325
226.291
12.366.023
1.156.838
. Infiuenor4 & Erqe9e￿¢ffl
In%wrnent5
246.925
246.925
K786.X5
V.220.115
4.041997
21.2fj4.112
Expendlwf*O
RBising funds
Chjrltable xgiWe5
Debt Adbice
2W.584
f7321J39
1.628.6
410.475
2.782.913
X+,*)4252
l667.094
I2.625.0￿)
1.218.ST3
276.5
4.1￿602
22S291
16.n2.192
1.44S.264
276.572
. Influencin9 and Ewomem
622597
2￿94.590
a5V.
14J82.X9
4J34.893
18.717.612
P90.￿)
2.$46,$00
yt•r4nd ￿n￿y￿eN￿l￿lufi
Total funds tr*oughtfowd
ll.5*773
11.È47.669
t3.S58287
14?94.169
394.169
29

Balance sheet
M. 4741583
2023
TtrvJityea95ets
469,930
469.93¢
Debtors
Cgsh at bBrI(?￿ inh¥nd
2M37,980
&862.333
6.OfX).000
Creditors.. •moLYrts faliw dwwAthln¢xeyear
33F6.074
N•t curr•nt
13.924.239
14J94.169
M394.K9
Restricted income
Unrestrtcted Inco￿ l￿d$..
Deggna*d (unds
GEneral fun¢15
1.608.997
Q.nS.1n
Total Uniethctedfi￿￿jS
M.394.169
TotsltharityfurA¥
14.394.169
Chilsbne Famsh CBE.Ch•i of Trwiees
30
O•tW. 25 SBptsmkn2025

Statement of cash flows
2023
2W.500
DewecLgtion char
D￿￿￿ends, Interestend rentfrom
Losson diSKN)sal of fixedassets
Ilncieasel in dÈbtOn%
ID•cTea581 In CTeditor5
253,174
(246.925>
837.901
147147021 2.4(NJ.$17
2023
2Aty)517
Purchose of 5hortterrn In¥esbme
246.925
￿2£￿•
Puichèse of assets
14JF9M93J
0.9n37
Cash ￿ cash equF¥¥entsat¢l* be95￿￿theye
84V09
8.862333
TN5 note ￿rec￿￿etstre

Notes to the financial statements
Forlheyevrended 310e¢emter2024
eyAdvi¢eTiLSt is a thJTlt•ble L4
incotporated ifi the UThtEd T￿ iegstered crffictad*ess ts TtknD
House. Hagley ￿. &Imin￿￿. 816 8Tr
grtnts.$ thechxfft1has0ntidernemtothef￿tsS. any
&￿￿￿dt0tre gra￿5￿3¥£ been meLit ts probatlethat
L￿reCe￿*d anatheèmOLthc￿ berneawred rellabtyand isn
Thefirtah¢i¥ siètementshavebeen orewed
charitsÈs pr￿￿ng th￿Ir accountsinaccordance Rep(K
*andbrd appliCa￿e Inthe UK and 1rd￿d IFRS102). (Ch￿￿e$ fj &itertstrtcepAb
SORP FRS102l.t￿* Anamai Repothry St*waio ap&d￿able UK •id
rt￿est￿ lundshdd ￿de￿>s￿l$lr￿￿e￿￿ receEv4Lqe8nd the amwnt
Republic of (FRS 102landlhE c(￿>￿￿5 Act 2006.
be mea5Uted bytre th*iiy.thiSisn(*m*tyuwi ofthe
Assets lie0llityesareiAtyalty reco9nr5ed*worKa1¢osiortr￿yh
rterest￿d 01 P￿aLle￿tr￿ baf*.
valu8 unle55 OthÉrwi5e 5tst*d nl the aCtt¥JnbW
e) publ￿ b*n•fften
The thahtètle C￿O•rtyrn¢eI$tre derbi￿01? m*Jkbenefftertyw
FPS102.
4• ￿n9<￿Tr¢em
Cle>gr￿e4 f￿lts ¥e thirestriJedfund5ewmgthd bythe tru5teB5foi p8tbculBr
f¢1 202Sano 2026 ageinstcvrrerfwd expecw Ii*hiwfrythe next12.1B
contynue oursenpices thr￿9* 20?5￿ 2026.
Taking perfoThance&nd rese￿pOs￿r￿.t(YI￿￿htr
reasonable exrtetyonth*WeV￿II h￿e?￿eq￿te re50urcestoconr
OPErntK>nal exi5gtnEElnthÈlLrtuiÈ, tnattheaC¢tyJrtS hkne
prewred on the bagsthattho M￿eYA￿ce Tn&isJgory c￿errL
The trustses do notCOr6￿erth￿IthÉr￿ arysDurces of estwmtson
uncenaintyatthe￿￿Iiry ttaie that hève a SigAfK•it
EY**￿￿￿elsre¢(￿ISeoty￿¢ therei$? ￿81 orcorthucbveobligationto
pwsmemtoathyd patty.it ts W¢babbe that settiement¥%41 be reouired Jndthe
rt4ytson w bErn￿￿￿ed ExF￿n￿lUTt1s d6SSifi*d und
CoStsdraWJ IL•ids￿￿etO hicurredtytt* chNitsLqe cofflpanyin
thrd p8rriestomakevoluMatyCWthbutwsto ILOS wdl aslhecost
tsidraising WtPDse
EXr￿n￿￿Jre<Ift chwtsLqe aaMtiE5 IndudÈsthe¢¢sts41 Nnnin9 Qwdebl
athrteser¥ites.rAOv￿Iir0 debt and
Inccrfne Is categortsed 0$ tonw.
broad woiectarea. i.e *7￿￿E5￿1￿￿er￿q￿rer￿efits attr￿.
. chai￿a￿leAd￿￿es". Wtor corrfradincome sEYwtÈrwtMIo
req￿redt0 5eNe the atthererthry thte.
I￿￿￿￿￿é￿1￿VAT iS¢h*ged asa costawnstthe acWfoi*iththe
Income $ ￿￿nISed when theth•rty hjs WbtiernÈnttothÈfirts.wv
pertormancÈ cOr)dth(*￿ tothe Inc¢me ￿ beenrw hsprrè*Ae
32

Notes to the financial statements
re￿Ie5 dlrecttytOihatactThity H¢rt¥th*r.1￿co5tD1 o￿tandI￿e[¢￿￿
In￿lStration0teBch Sa*￿{Y1erhe•d c051$14the
centralknthorK p1usf￿dra￿ CostsareaFW*fy￿ baSedthi￿estyN￿
staff lrne att11tr￿*to eath Xbvlty.
Wheie Infoim8tion aboutth0ai￿. 0￿eC￿￿4r￿ pri*ctsflthechyty
owded to potenV)I bwefioariex thecostsas%Nia￿￿th LhiSWtyVity¥e
louieo to thaiitatk expendrture.
Te5Llbry IT￿￿ past wtthatY•ill probably￿￿￿ in the transfer
0ffunts1oath￿d partY￿￿th￿￿￿O￿rtdUPtOSett￿ the tsblivabon Can
L￿rn￿￿ed<￿@s￿￿￿Ied rd1abty.Credrto￿ Pro￿￿￿￿5 nonnally
recwsedattr￿Seld￿ert¥m￿ffl￿fteraknry foranytrad&d15CQUrt5
Thec*wiiY￿ty a55ets liknilth*S ola kinothat guèlity
styJ5KfwrKwI instr￿e￿5. inslrurnents8re1nrt￿l￿r@c0gn158d
Rentsl chgrge5aTethJr9ed on Wneb395(w ￿t￿mC￿L￿•e*5e.
Tar•1b￿lIXel assets
Dev￿lati￿ costs￿e dkKated t0athtie50nthÈb￿ ofth
in those vLtl¥ities.Assetsaie
5setsutthES¢heme ae w sep•at*fv¢mthoseofthecherdat4eccrfny
Olcumstsnces
value&nd Val￿ in use.
Scherne bytr* ¢Wltsble compbnyw the turf.
Tre thyiWe¢rmpJry Lvththe scheme DlhErtr3n lut
to hs estymated le$￿Ual¥￿UeO￿r ts¢xpe¢tEd ￿￿Ul1￿e
fates In use
put¥ Eql￿Prf*nt
Furnthjre
Ixiuios &
EStrnateS¥￿ Jwnthils contiNalFyevaluatÉd tre baseo on htstorical
otherf?￿￿ knicludingvApodation50ffubJiEevents thatM8
Deblo
awtyfflake5 assumpti￿ ¢oncerniry thefthure. The
anda5sufflpti￿sW1l. bydefinitth.Se￿tyTh equal
tradè diScountoffEred *@pbwne￿W¢￿l￿ed¥tthe •rnNirt weppKlnet
nytr•de dlxwnts4ve.
ml Cath •tb•nl •Dd kn h¥
Cashatbenk andcosh In hand hithJdes ush
Inve#Ments￿lth a shortmaturityofthtEe ￿K￿￿Or￿frarn1h￿datear
cquisitian oropening Qllhe
ri5kofwyr4 adw5￿￿ttothe carynyamEYJnts olassetsar
liaL¥1th5￿ith1Ththe1*Atffin￿￿ yeai aiediscu￿ed beh>w.
kn¢Th15defwred whwegtarn￿ ￿￿tract iÈquiren)¥its cwy link ihe
A5abDve butfoF
33

Notes to the financial statements
. Forthe>Ywended31 Decernber20
2023
Totsl
T*x•I
4(IBILX 7.4943X
2D24
2023
Total
11 D•btAO¥ie*
S￿￿t0￿ ltyOebtAdvke
11595.143 I￿.9t3 15M056 12.364023
il Tr•kn#
Sub-lotal forT￿rI
OrnY3
463
1.IS6.B38
su&10￿ luinfyJ•nting &
732M
T0tslirt¢)Mefr￿ ch8ntable a(D
M.6n686
1419.590 17.093276
.522061
Su&tot4lfoi DebtAthIt
Iri Tv*inifvJ
<)t41 for TrJknkng
SaO.$47
226.291 I•S6MI

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Forth•￿01 31 Dorombu2024
2024
Staff cost5 IWe71
IT&Te*
SupplyChBin
n.13S247
t3W)J56
3.123.MO
479.133
fj02.963
425705
269.115
1.990.0
1V78.1U9
6%575
3.SS9
.rJ6
12B307
93N
Oc¢upanEy
Is.
1t458
7H726
Pu￿￿ty& Wornolc
Training
Depreu•lon
Other Cost5
643.59S
2387
25333
2545
4Q445
9B.510
¢>antsthe51
TrJ¥
18.860
45,
2.Kg
12327
4.9K)
2.109
21.010
232316
1517.914
4S3AS3
3M.636 2.469.￿)
,187
2286ffi21
IM9ts
18267
3.653 IY4.636>
35

Notes to the financial statements
F•Tlfv•￿r*￿d•d3l oK￿ber2034
ppyt
T•t•l
Staff cost5 We7)
IT& Telephony
Supplychain
otherstaff Costs
Occuwty
CRM Dev£iowent
P￿￿1dty& Promotton
c￿MercIal Trainiry
417.425
1.113327
1.5853
677225
S24J31
432.075
341784
16&655
994
288.546
22.847
1.705.892 11369J12
153.745
1374716
1.585JT
7.6n
B590
r3.925
S9297
9.574
.024
126.wl
97,WO
M.$56
3m8
432ms
362.982
273.591
253,172
189.833
7.OS3
84*20
273.S91
.023
197.503
31.307
Ad￿se1 Traini
Other Cosls
Grants￿￿te 51
Trav
Self Help PKk5
456
s3￿2
2304
84M20
43.746
.402
237.B￿ 14376225
2.%7.LY3
2&93S
I99BJ59
26ns
12.*7.013J
4359
3S7.f4
21.022
5259 ￿64B)
36

Notes to the financial statements
Fortheyearended 31oe¢*m￿r202•
5 1*4ntrn•*
2023
In5trtkrteol MonByAth75er
zen5Advice
75.220
Trds px stsled after dwgiry..
2D
2023
Dewe￿at￿n
Owatlng leaseterrt*
Propety
2*962 25>174
367.738
7J31
JJd11￿ iernuneiafjon lexctu¢liNJVAT
Fees payatde to the Ch*ws aLYStot ltrtheaLtholthè XCtqNits
Fees ptya￿e to the aL*kn￿lre5p¢rt0f.
. ncrfva￿rt$eTh￿es not In￿L￿o akn
15J70
2.133
37

Notes to the financial statements
Fortheyearended 31 De¢ember2024
2024.eXC￿ Nl P4n5*2n. totalsd £130.55312D23.
E121.6571
and wag
SètllBtll8nts18*rnpknyog$1
SwJl secuntyixJs1¥
f1311,101
211.141
1.193.5
75fj.352
1ffj654WO
Ccwaie SeThw. thrfflorofMaTketsry & Erig3gBfflent.
Dvècbyof InEXTh G￿eT8￿0￿, Diiectorof Techrnlogy &
T￿Sfor￿Ats￿ and Cornpany SecrelAry. TheTcla1ernp￿ye8
eft3 lry*thJ emykn￿PÈn5K)n ttxthbubtins and 8mpbygr
14414189
EaOS.470 (20Z3'. £615.fJ31.
Thethorty ￿l￿7￿J*S iets*en 5% aid ￿ OfarffiL￿ saknry to
9lltrtbnrtlsuth as termvthn paywthits, ￿PenSab￿
stabJwry iedundancy. notKe pay. and kn*) in
¥vbth 1ntsm8lgovem￿ wo*JufeS athj lknv.
eprPtyJTwnt￿7knth￿￿aity ￿ th8yearl2023 £nill ND
¥WVK95 tothè tharity12023.' £nill
So￿ry88￿￿
X24N
tr￿d￿ndSubstslè￿A c•sts tOthlin9 E88312023'. £9451
Jrred ty3 I￿7j 31 rnmi*rs •tt8ndanrp#t
£w,o
£70.0
£69.999
£79,999
£89,999
tt) £99.999
t109,9Yg
£119.999
tr) £119,999
£139,999
E149.999
b) £159,999
£169,999
£179.999
É189.999
É100.(
£110.0
£120.0
£130.0
£140.0
£150.0
£1[0.￿}
£170,0
£t80.oc
13
38

Notes to the financial statements
FOrth+￿￿￿r￿d 31 0￿￿￿￿2024
St*ttnumbth*
tsf5tsfternplwdJ ￿n￿the￿ar￿a$ws1d￿￿.
2023
DebtAth
226
Influencing •nO Powcy
SLWOrt
BuSinÈ%5 D￿￿TrEnt
ale PtytransactitsnStrJtsst￿* for2024902>.
There are no donwwsfr<rfn rdated wt*S*rfhat*tyJl*dethe￿Wj￿*
10 T•x41bon
chaiitat4e iSaW￿￿ Ii)rcha[tsb￿p￿p05@S-

Notes to the financial statements
Foftheyeav ended 31 Decembw 2024
tl T•r4lbK*frAed49%eis
Atthe start0flhe￿ar
AddiTrons inyear
Wsals in yèai
S41871 277.5ts 881.02S 1302.490
115759
S.759
(B4.517J t￿.5￿
Attheendoltheft
5U877 277588 842267 1fj63Da
Atthe startoftheyeBr
Ch&rgeforthe ye
Eliminated ond¥x>s
272m
.ssi
793.292 12J2.$60
(S4.S17J ¢N.51YI
Atthe end olthe y
Netb00kv*lu•
363.W 222.068 n2m4 1XOOS
180.714
55520
1A433 355327
Atthestartoftr*yÈ
271JS0
m.037
469.930
assetsare used for chytra￿tyrpt6e&
12 Oebto
2D24
2023
Trtde debtors
Otherdebtot5
PropBymÈnts
Accrued Incom
1.023.359
B.672
Tr3,1)52 593.5(
V12.443
4A¥651 2R37.980
40

Notes to the financial statements
FOrthe>*•r￿d1￿31 L)Kqrnb•v 2D24
2023
TradecredltOTS
Taxabon
OtheT creditors
AG(Tua15
*0.305
763.om
207*22 230.478
471333 550.162
597
1082.115
194954 3176.074
2023
Balante Btlhebeglnniry ¢flheyeJr
Amwntrele•se4 to incm inthe>e
Amwmdeferred in bae
1881115 2.119,662
Ilm8751 O.646.9231
1.409376
theendofthe>eartrLxaD
akrKe ath*4ndofthpyearffdlw¥J
BakitK* atthe End DftheyQar(f￿lry th aAeronÈyew)
IBB2.llS
BI￿r*e￿Ihe£￿￿Qlthe>wiT1Xa
IM82.IlS

Notes to the financial statements
Tangitle fi*dassets
Net CUT￿Nt èssets
Lorwjterrn Ilatrlllties
355n7
ro592.825 609.
727
T￿9￿@￿X•d a55ets
NetcurTent855Ets
Longteim liabilthe5
}B5.￿ W?
42

Notes to the financial statements
Ftytheyewended 31 De¢*mb*r2024
At
2024
gair¢s 8
DebtAthce
TraIn￿9
kffluenchig¥ Er4J4ement
2282.913 PJ82.gQJ
38.463 P8.463J
73.24 (ll2MJ
2.BY.59) P.894.590J
DeygTrwedfund>
ed Assets
CRM •nd D•taWarehowe
Innty•4tiDn ond Teth￿0
Marketlng
Trar6lormaOo
469,920
543,022
5th).￿0
iS43.0221
rJ)o.0001
P35S*
iS86.W 803J42
Q68516>
1.017.6S4
7UfY•
D11B￿d￿lIaff F￿d
Tot¥ de*nated fiJTrJs
1.608.997
4.S38J
14394.169 18386m5 D*622.597J
14394.169 21.6W305 P3.5fF.IB7J
43

Notes to the financial statements
FortFATry•Brorrfl*d 31 O*¢•mb*r2024
2023
B￿neSS DebOinEand Oieth £¥pe1￿
Sèthices. These ser￿s¢￿terfree.eXpert•rnd
eS$h￿•1 debtJdbice¥w t￿￿￿0￿@ and
DebtAdwc
DebtAdiryce. CaFxW Costs
DeblA¢wce. Cmzens >thce
T￿nIng
247.0
37BI192 14.OX192J
34514
P4.$
226291 P262911
The7r￿tIng wogiamme pr¢￿e$free lac&
IKe4￿ thine morythcetrainiry.through
291896 4041997 14J34
trBiniry throuth ts Traniro & CortsuftarKy
ofleti
¢Ove¢trÈ
dvrt0pM￿M0fTn￿pdiCYin rdatiDnt05pKth
tssuesano
D￿l9￿￿ted fun
CRMand Dats waleh￿$t
Inntsvbtion andTfthrLqo
$43.022
1*6.44SI 20QCO)
31555
￿￿278*
t2&W8 4$9920
SS2J80
62.$00
Tr* TnJsteÈs h￿e bgreed t0de￿￿￿￿tefundslLy
|¢*in9.'
TrJrsfrymwion Of 5ennce& Ind￿l￿g
Dilawdauon Fw
(tsgnBtedfunts
1.6S7.902
P75.723) 324818
sy*em$.
Sir¥tegy D￿￿0Pment
F￿￿5f01 ￿xed A55etShavebeen
degwated. Th15 fwd onWcover5 assets
tha5ed using
PlEViDU51y dÈSignated funds
1tyV¢i￿rne¢ w rÈser¥esin 2024..
. CRk4 aré OalaWJreh￿s￿
. IM0vati￿ TechrKlogy
.556rn 17220.115 (MJ82mJ
Totsl
ll￿47.669 21.261112 (*717.6121
-DltspthW expenditurekn 21C￿
Hil. •id 8th Fh>y.TfiCDm ￿kn￿Se.
Bwmiryh8

Notes to the financial statements
F¢rthe￿I ￿ded 31 D*t4rnbw 2024
At1J￿L￿Y Cath1￿
3024
24
Cash at ba￿￿4 inhand
8W333 1&1M7S41
333 (&09.7541
At311)erember
2024
Cash*bank and In
&862.333 ¢6,i39.7541
O.LYY) 2￿321
862353 13323.4301
foreath ofthefowty peytsts
2023
2024
2023
Less than one b*
4P35
1027
937X)20 1.3n646
IW.678
t￿d rnt)re
7.f62
45

Notes to the financial statements
Ftythe yearth￿ed 310ecembet2024
20 L4yI It4bJi4lthetht
theeventof vmnding LPi51imitedto £1.
Iclh)%wng the end 01the￿ryen1 lease￿160¢1¢0eI 20291or ihe and9JLfe 1029fry
the Birmingharn wernrses. The woperbes been￿C￿d s￿e7￿¢￿t￿r2L￿wVj 10 kn*2005
Septembei 2025.
rnattei due to".
Ad*eTiwt U￿ertoOk in 2￿9t0 imwtrrttheoifts sp￿..a
thelanthords 1nwv￿forthefvI￿eo1lheVOpeItya5￿￿is1¢l•ffteda5QffiCes￿rnWyo1tre
thb￿S ill5￿1@d by moneY￿¥1[￿r￿sEIb￿L￿ ins*e.
rt1&)￿￿4II a￿Se1n re¥ettdtrds rtern.
In ￿dth0￿. it15n0tpo￿￿￿to LWtO
ce5saYonofthele•se.
Asswh.th15 Iteffl 15cornidEred to b￿ac￿ntiry￿* li￿lty￿15
financial F*)Sitthl Cflltained etsekneinihis reptyL
priOT yeai Ststwert of Cashfltrw tecwKiledty ihe ¢astalbwk andin h￿d4nd QthTerrtirtdes1
total bul Shouldc￿ty have Ioca5h ￿an￿EaS the￿￿rtI￿v¢s￿M*tsaQ Thwihe
hand r￿ule￿n￿.

I￿￿1￿*￿￿1D SEQ4B$￿I￿1I4￿AB7olllII(
ADVI C•E