**Charity Registration No. 1098818** 

# **CONSENSUS ACTION ON SALT, SUGAR & HEALTH ANNUAL REPORT AND UNAUDITED FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 APRIL 2022** 



## **CONSENSUS ACTION ON SALT, SUGAR & HEALTH** 

## **LEGAL AND ADMINISTRATIVE INFORMATION** 

**Trustees** Professor Graham MacGregor, Chairman Professor Peter Sever Professor Malcolm Law Professor Feng He (Appointed 28 March 2022) **Campaign Director** Katharine Jenner **Charity number** 1098818 **Principal address** Wolfson Institute of Population Health Queen Mary University of London Charterhouse Square London EC1M 6BQ **Independent examiner** Crossley Financial Accounting Star House Star Hill Rochester Kent ME1 1UX **Bankers** Lloyds Bank Plc London W6 9HW 



## **CONSENSUS ACTION ON SALT, SUGAR & HEALTH** 

## **CONTENTS** 

||**Page**|
|---|---|
|Trustees' report|1 - 34|
|Annual Report|4 - 29|
|Independent examiner's report|30|
|Statement of financial activities|31|
|Statement of financial position|32|
|Notes to the financial statements|33 - 40|





## **CONSENSUS ACTION ON SALT, SUGAR & HEALTH** 

## **TRUSTEES' REPORT** 

## _**FOR THE YEAR ENDED 30 APRIL 2022**_ 

The trustees present their report and financial statements for the year ended 30 April 2022. 

The financial statements have been prepared in accordance with the accounting policies set out in note 1 to the financial statements and comply with the charity's governing document, the Charities Act 2011 and "Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) (effective 1 January 2019)". 

## **STRUCTURE, GOVERNANCE AND MANAGEMENT** 

## **Constitution** 

The charity is constituted under a Memorandum of Association dated 15 January 1996. The charity number is 1098818. 

## **Method of appointment or election of Trustees** 

The management of the charity is the responsibility of the Trustees who are elected and co-opted under the terms of the Memorandum of Association. The Trustees meet once a year at the annual general meeting of the charity. New Trustees may be appointed on the recommendation of the Trustee Board or on proper notice of a nomination being given by a Trustee. In addition, Trustees may be recruited through the charity’s website and by advertising in relevant publications, including national newspapers. A minimum of three Trustees should remain in office at any given time but there is no maximum limit. 

## **Policies adopted for the induction and training of Trustees** 

New prospective Trustees are invited to meet the staff. They are also included on the CASSH’s mailing list for ‘Governance’ updates, and receive regular updates on the charity’s work from the Staff and Chairman, Professor Graham MacGregor. 

## **Organisational structure and decision making** 

The Board of Trustees are responsible for the management of the Charity. They delegate the general management and administration of the company to the Charity Director, who, with the department heads and other senior staff, ensure that the company is run efficiently. 

## **Risk management** 

The Trustees periodically examine the major risks to which the charity is exposed, concentrating on areas of potential highest impact including: 

- Failure of funding 

- External environment (including pandemic response) 

- Governance including General Data Protection Regulation 

- Reputation with emphasis on the charity's food and drink surveys, and Smartphone app FoodSwitch 

All areas within the charity's risk policy are regularly evaluated by lead individuals. This helps drive review of the policy and the risk register is updated for trustee meetings. The Trustees are satisfied that the system in place is appropriate for managing the charities exposure to the major risks identified. 

- 1 - 



## **CONSENSUS ACTION ON SALT, SUGAR & HEALTH** 

## **TRUSTEES' REPORT  (CONTINUED)** _**FOR THE YEAR ENDED 30 APRIL 2022**_ 

## **OBJECTIVES AND ACTIVITIES** 

## **Constitutional policies and objectives** 

The charity's objects ("the objects") are: 

- i. the identification and relief of those who suffer from the effects of a high salt or sugar intake or whose health is more at risk from a high salt or sugar intake; 

- ii. to advance education by providing information and training on the effects of salt and sugar intake on health and to undertake and disseminate research into the effects of salt and sugar on health; 

- iii. to promote the benefits of a reduction in salt and sugar intake and to increase the understanding, awareness and recognition of the effects of salt and sugar intake on health; 

- iv. identification of those who suffer from the effects of, or whose health is more at risk from a high salt or sugar intake; to advance education of the effects of salt and sugar intake and disseminate research into the effects of salt and sugar; to promote the benefit of a reduction in salt and sugar intake and to increase the understanding, awareness and recognition of the effects of salt and sugar intake on health 

There have been no changes in these objects since the last annual report. 

## **Consensus Action on Salt, Sugar and Health Mission** 

Identification of those who suffer from the effects of, or whose health is more at risk from salt or sugar intake; to advance education of the effects of salt & sugar and disseminate research into the effects of salt & sugar; to promote the benefit of a reduction in salt & sugar intake and to increase the understanding, awareness and recognition of the effects of salt & sugar intake on health. 

This is achieved by raising awareness amongst the whole population through the provision of information and support services. 

## **ACHIEVEMENTS AND PERFORMANCE** 

The activities and performance are detailed in the annual report on page 5 to 14. 

## **INVESTMENT POLICY AND PERFORMANCE** 

The Trustees are empowered by the Memorandum of Association to invest the funds not required for immediate working purposes in such a manner as may be thought fit. 

## **FINANCIAL REVIEW** 

A successful pilot project with external funding organisation Impact on Urban Health has afforded us the opportunity to bid for more long term funding, which is under review for the next financial year. 

Additional sources of income were also sought, resulting in a number of small collaborative research projects with other NGO's. 

The Trustees reviewed the financial position and agreed an increased focus on fundraising be required in 2022/2023. Opportunities for investing funds not required for immediate working purposes will also be explored. 

## **Funding Income** 

The charity receives funding from different sources, including from the sale of resources, and donations towards Salt and Sugar Awareness Week; donations from individuals generally and interest from fixed term deposits. 2021/2022 has already seen successful small funding bids, with this, alongside an increase in applications, we expect to be able to ensure greater security in future years. 

- 2 - 



## **CONSENSUS ACTION ON SALT, SUGAR & HEALTH** 

## **TRUSTEES' REPORT  (CONTINUED)** _**FOR THE YEAR ENDED 30 APRIL 2022**_ 

## **Funds expended** 

Team costs, which are paid directly to Queen Mary University of London, are our primary investment and are essential for the continuation of our work for public benefit. Spending increased this financial year, due to a new member of staff and a greater number of project commitments in line with funding agreements. In other areas our spending was in line with previous years, as the charity maintained its commitment to deliver services to its beneficiaries. Only unrestricted funds were received during the year, therefore the charity opened the year with no restricted fund carried forward and closed the year with only unrestricted fund balances carried forward. 

## **Sources of funding** 

Funding was achieved in 2021/2022 through a number of different sources; 

- Sales revenues 

- Unrestricted voluntary income 

## **RESERVES POLICY** 

The trustees aim to maintain a high level of unrestricted reserves which ensures that there are adequate funds to meet current and the future liabilities. The trustees consider that holding unrestricted free reserves (including designated funds which are reviewed on an annual basis) equivalent to approximately two years operating costs, given the current economic climate, is the minimum required to provide sufficient resources to respond to unexpected adverse changes in the charities funding or activities, which equates to approximately £355,000 based on current costs. 

- 3 - 



CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
Consensus Action on Salt, Sugar and Healt
Nutrition Research in Artion
LESS SALT
THE SALT
HABIT
LOWER BLOO
SUR
LESS RISK OF
STROKE AND
HEART DISEASE
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WILL Y(MI JOIN US 111 ASKI•K
TMIMTQ S•IAXI T•II SALT MA•ITP

## **CONSENSUS ACTION ON SALT, SUGAR & HEALTH** 

## **TRUSTEES' REPORT  (CONTINUED)** _**FOR THE YEAR ENDED 30 APRIL 2022**_ 

_**Annual Report**_ **May 2021 – April 2022** 

- 5 - 



CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
WASSH'S mission is to improve the health of populations
throughout the wodd by achieving reduction5 in salt, Sugar
nd calorie intske. WASSH provides resources ond expert
advice to enable the development and implementation of
salt. sugar ond calorie reduction programmes woddwlde.
WASSH
WASSII has o Klobal network of more than 6CQ expert
member5 in countrles.
kASSH Team
Prof Graham Ma(Gregow
Katharine Jenner RNutr
Dr Kawther Hashem RNutr
Sonia Pombo
Mhjirl Brown RNutr
Trustee. Chalrm•n. CASSH
Director. CASSH
Campaign Lead and Research Fellow. Action on Sugar (maternity leave)
Campaign MJnoRer, Action on 5Jlt
Policy & Public Affairs Manaqer, Action on Salt & Artion on Su£Jr I
Pro8ramrne Manager, WASSH
Nutrition Manager, Actlon on Sular
Nutritionlst. Action on and ActSon on Sular Imatemiiy leave)
A5515tant NutTltionlst. Artion on Sjlt Jnd Artion on Suyr
Pollcy and Communlcotions OfPicer, WASSH
Holly Gabrlel RNutr
Zoe Dovle5 ANutr
Shoeno Bha8eerutty ANutr
Harrld Burt ANutr
Ai"tion on Salt Ml'iiibers
Trustee
Prof PS Se￿1
Trustee
Prof MR Law
Trustee
Pfof F He
Member
Prof G Beever5
Member
Prof S Capewell
Member
Prof FP Cappuccio
Member
Prof PM Dodson
Member
Prof p Elliott
Member
Prof J George
Member
Prof WPT James
Member
Mr M Kane
Member
Member
Member
Member
Member
Member
Membef
Member
Member
Member
Prof ￿ Khaw
Prof T Lani
Prof MEJ Lean
Prof Sir M Marmot
Prof K Mcpherson
Prof C Millett
Prof NP Poulter
Dr W Sunman
Prof Sir N Wald
Prof J Winkler
Actlon on Sugar Advlsors
Advlsor
Prof s Capewell
Advisor
Prof J Cuzsck
Advisor
MrTFry
Advisor
Prof A Garde
Advlsor
Prof p James
Advlsor
Prof RJ John50n
Advisor
Mr M Kane
Advisor
Prof T Lang
Advlsor
Dr C LlewelFyn
Advlsor
Prof R Lusti£
Advlsor
Advisor
Advisor
Advisor
Advlsof
Advlsof
Advisor
Advi50r
Advlsor
Prof c Millett
M5 M Mwatsama
Dr M Rayner
Mr N Rigbv
Prof A RuEE-Gunn
Prof Sir N Wald
Prof J Wass
Prof P Whincup
Prof J Winkler

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
Welcome
The year began on a high, wrth the Queen's Speech
reaffirming the government's commitment to obesity
prevention. Mandatory calorie labelling in the out of home
sector, and restriction5 on the advertlsing and promotion
of less healthy food were all hlghllghted as leglslatbve
prloritles.
We were pleased to see this commltment followed
through, with mandatory calorie labelling implemented as
promised. This represents a positive step forward in
ensurlng that the sector becomes more transparent about
what they put In our food and drinks; bLrt It Is lust the first
step. CASSH have long supported transparent nutrition
labelling, and we hope that the government's current
commitment to health will ensure that full nutrition labellin8 In
the out of home sector will not be too far behind.
The Natlonal Food Strategy malntalned momentum. launching In July wrth a somewhat unexperted- but
very much welcome- recommendation of a Sugar and Salt Reformulation Tax. The fact that an
Independent review of England'5 food 5y5tem highlighted the need for more progress in salt and 5U8ar
reductlon makes it abundantly clear that the value of reformulation Is belng recognised far and wide. The
report also highlighted what we've salé for many years.. volLtntary reformulation Is not working and we art
certain that If the final report on progre55 made under the Sugar Reduction Pro8ramme had been release
as promised this year, It would have added to thi5 narratlve. It is time for mandatory measurè5 and
Incentives, and we look forward to the govemmenys response to these proposals.
We do end the year wlth some concerns that Borls John50n may be conslderlng rolllng back policles. as
5UPPOrt for his leadership crumbles. Taklng into account the considerable effort that many food companle
have already made to prepare for the implementation of these policie5. no one would benefit from broker
promise5 now, least of all public health. For now, we will remain hopeful that this is merely a rumour, and
trust that the govemment wlll continue to do what is best for the hea￿h of the natlon, the economy and
the NHS.
Professor Graham Ma¢GreEoi CBE
Chairnian of CASSI1

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
Our Year in Numbers
303
Pieces of media
coverage, across TV,
radio, print media and
online
Surveys of the salt,
SU8ar and excess calorie
content of popular
food
Submissions to
international awareness weeks
government
consultations
- 30,..,,,,,.,,,,,
20+
and
countries
15
Meetings with food
companies to challen8e
their progress with salt and
sugar reduction
18
Peer reviewed
publications

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
}Ii f

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
Policy and Public Affairs
May 2021: a￿e￿n'S Speeth Confirn
Commitment to Public Health
The 2021
oen's S
h set out the 8overnmenY5
policie5 and proposed legislatlve programme for
the new parliamentary session. As part of the
speech. the Queen stated that the health and
Care Bill would ban junk food adverts prtr9pm
watershed on TV and a total ban online. restrlcl
promotions on high fat. Salt and 5ugoT food and
drinks in retailer5 from April 2022. and
highli8hted the introduction of mandatc*ry calorie
lèbellin8 in larKe out-of-home sector tryJsinesse5
wlth 250 or more ernployee5.
Juty 2021: National Food strateey
July saw the launch of the
ood Strat
an independent review of the UK'S
food system. The strateKV highliBhted that historic
reform to thefood system is needed to protect th
NHS. Improve the heolth of the nation and save
otsr environment. Several recommendotions were
Included. including a sugar and Solt Reformulation
Tax which would incentivise manufacturers to use
less sugar and salt in their prodvrt5.
Kawthew ￿ld. ￿lthOutdoUbl o londmork
SugorRefom7ulotion Tox wouldfixthe cuffent
rssues seen with the voluntorysuoorreductson
prooromme. The lastpffogress reportshobsed
howfor we orefrom meetsng the 20Y6redurtion
wNth onlyo minustule3% redutbon.-
Mhakl 5akl.. The Queen's ￿1rd$ were 51ighily
unexpectedfor th05ewofktng b'reles51y to
prevent ill heolth..- Butonyone wrth expeiyen(t
ofpolicymoking knowsthotNt's not overuntil
It's over-it ism0￿ rmportontthon everlor the
Government tostundstrong ondget these
policiesover the line ospmmrsed.-
The
govemment releèsed their
at
£4lLillLkn. These Standards apply to 411
centrol government departments in England,
prisons. the armed forces and the NH5. £4&Sti
on
ypdatinE these standards in 2019 and we were
pleased to see the goverllrnent update the 5a
standards to reflect the 2024 redurtlon
tarRets.
We were als9 pleased to see lejdershlp frotn the
World Health Orianizotion, who released
in May. The Benchmarks set
out maximum levels of sodium that processed
food should contaln lor more than 60 tood
cate4ories. Global Benchmarks will help countries
to Set national policies and oct a5 a dialogue
between the WHO and the prNate fotrd sector.
Hattle saSd: ￿ewelCome the updotes to the
68SF ond hope thotthe updt7tedguidelineswill
encourooefoodondbeweruoetn0nufortu￿s.
retorleffs ond(¥Jterer5 in the public5ertoT. ond
beyond, to refomiulote theirproducts wNth
le5$ 501tond5U90r.-
June 2021: Ad￿ti%** PAAes
The Department of Health and Social Core
I1￿ whlch will come Into
force In 2C122, to Introduce the 9pm watershed for
advertisements of foods hiEh in fat. sy8ar and salt.
long5ide a total online ban.
Graham 5aKI: l¥hilstthis is noto totolbon on
vnheolthyfoodonddrrnkodverttsino, thefvct
thot meolshioh in solt.fotondsuoorwhich ore
served bylGrgef05tfoodchoin5 wrll be induc
in the restrictions is hugelysignific45nt This is
e5pecicllypertrnent given monybigfoodchoins
hovebeen profiting enormouslyfrom
odvertising during thepondemiL-
The Food Standards Agency also released the
results of their Food and You 2 survey, which
measures self-reported consumer knowledge.
attitudes and behavSours ￿lated to food safety
nd other food issues. The most common corncern
respondent5 had wa5 the amount of 5ugor infood.
10-

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
September 2021: Twnin8thefide
In September. the Obesity Health Aliance,
coalition including Action on Sugar. the British
Heart Foundation, Cancer Research UK. Dtabetes
UK and medical royal colle£es. released thelr
Turning the Tide.. A l¢>year Heahhy Weight
strntew. This report sets out a long-term agenda
with 30 policy recommendations and cèlls on the
government to take Jction to reverse the
persistently high levels ol excess wei8ht in the
population.
salt intake to 7.5 Elday by encouraeing food
manufacturers, restaurants. and food service
operation5 to grodually reduce Salt in food5 over
tSme.
Public Health En￿and$ replacement- thLQffj£2
for Health Im
rovement and 015
wities
OHID
was launched. OHID 15 an office of the Oepartment
for Health and Social Care, but Ss jointly led by the
Deputy Chief Medical OfFice Dr Janelle de Gruchv
and Dirertor General lorthe Oepartment of Health
and Social Care Jonathan Marron, under the
leadership of the Chief Medical offiier Prof Chris
Whitty. We called on OHID to priocitise sugor
reductiors. particularly in produrts targeted at
Infants and youn¥ chlldren. durlni our Sugor
Awareness Week in November.
Kathwine said: Yheheolth communityhove
united to putforword o Toodft￿p to help 8ons
moke the e05ychoice, thot is,. to todtle the
foodsystems thotpreventusfrom leoding
heolthier lives. mther thon continuino to blome
individuols who hovelittlecontrol of theirfood
environmen
January 2022: Imp•rt of 5outhAfrf&$
m•nd•tory sall taryts
New research from North West University Sn South
Africa highllghted the beneflts ol mandatory 5a
reductlors tar8ets sn the country. The African-
PREDICT study determined changes in averaie 5a
Intake over a 4.5 year period (spanninq ? tlme
befofe and Jfter the targets were implemented),
flnding that there wa5 a signlflcont reduction In
population salt intake of approximately 1.28
per day. The feduction was higher In black adults
nd low soclo-economlc groups. who are at high
risk of developin¥ hi6h blood pressure and
cardiovo5cular disease.
Public Health England IPHEI releosed the results
of their
heNa
ram
yhich
imed to describe and as5e5S the impact of the
COVID-19 pandemic on diet and physical actiwty
In the UK In 2020. Vnsurprlslngfy. mean intJke5 of
free sugars exceeded maximum
recommendations in all age 8roups. whsle ¢ntakes
of fruit, vegetables and fibre We￿ below
recommendotlons.
The Oepartment of Health and Social Care
nnounced that the UK had been chosen to le
WH
ar and Calorie Reducli
with over 50 countries being
encoura8ed to si8n up to the network which is Set
to launch in Spring 2022.
Graham said: "Mony thousond50Alives in
South Afn"co will now besovedfrom strokes
ondheortdiseosebecouseof o simple piece of
legi510tionfvrcingfvodrnonufocture￿ to put
le5S 501t in thefoodthutthey produce. It hu5
token the UK 20yeoF5 to See 5rmrlorsolt
reductionsfrom o voluntoryopprooch. thot
SouthAfrico hosochievedin justAew5hort
yegrs with o regulotoryoppmoch."
October 2021: US Salt Redurtion Kidrstsrted
The U.S. Food and Dru8 Administration IFDAI
released thelr lonE-awaited voluntary short term
12.5 yearl Salt redurtlon targets. first proposed Sn
2016 with input from WASSH. The targets apply to
163 categorie5 of comrnercially processed,
packagetl, and prepared foods. including breads.
cheeses. sauces and toddlerlbaby food. AveraRe
salt intake in the U.S. is approximately 8.5 ￿day.
the FDA'S targets are intended to reduce average
Also in January. the Department of Health Dnd
Social Care launched a
multim
cèm
to help families eat better
supported by a NHS Food Scanner App. The app
oIIow5 families to scan prcduct bDrcode5 from

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
their shop and the app will Su￿eSt healthier
alternatives- slmilar to the Foodswltch app.
access to the necessary ewdence as they debated
the Health and Care Bill (which contained
proposals to restrict price promotions).
February 2022.. Policle5 Under Thieat
In February, rumo
r5 emer
ed that Borls Johnson
was considering rollinK back on commilments to
Pfotect child health as his leadership came under
scrutiny, specrfically the proposed re5triction5 on
Pfice promotions for less healthy food and drlnks.
In response. CASSH conducted a ffio£laLw
£JQWiLn to highlight the range of products that
could Still be promoted even if restrlctions were to
be implemented. We 0150 wrote a letter to Boris
Johnsc*n. hi¢hlSEhtSn8 the evldence In support of
restrirtions on promotions and co-signed a simlljr
letter Sent by the .
The government a150 launched their
In February. which sets out how thev
will 5pfead opportunity more equally across the
UK.
March 2022: Marwl•kny Sall N(
Needed
Durin¥ our
Awareness W k cam
we called on the Rovernment to commlt to
mondatory salt redurtion targets. to remedy the
urrent poor progress with salt reduction in the
UK. Our pollcy team also coordinated a letter to
8ofiS Johnson to echo these calls. with $i￿atureS
from more than 2C(I stakeholders.
In li£ht of the rumours. we developed briefings for
members of the House of Lords to ensure they had
Surveys
Over the last 12 months, we have worked on several sUfVry5, some of whlch haye been buih into
cornprehenslve technical reports to Kuide industry into further actlon.
S•
January 2022: chllled sllced Meat
PA￿￿1 s￿. *oluntary5oItTeduc(￿n tarqets
hovebeen o keyfvturtolpublicheolth policy
the uKADrmonYyea￿ Afterinitiolsutte55.
inspiredrnore thon 50countrxs tofvMow5uI¢
progress h055tognotedin the tJK. where05 ma
othercountrres hovegonefvrtherondintrodu
mondatedtaryetr rfthe UKlndusty(an no
longer(omply wth voluntorymeowre4 then
nowls the timeft•rrnandotory.comprehenslve
sultreduction loryets to en5uresUQY5s ond
We revealed that two thirds ol all chilled sliced
me3t5 Including 511ced ham. chicken. cornell beef
nd salaml sold by leadine Erocery retsllers are
dangerously high in salt. with one In three135%1
faslinE to meet the national salt reductlon targets.
Call to Action
Food rnanufacturers in partlcular were reported to
be la£EinE behind, wth On￿ one in three137%1 of
theiT chilled 51iced meat products ochieving their
respective salt targets, compared to two in three
169%) of Tetailerf5 own lobel products.
Mandatory salt reduciion targets lor all products
containing added salt to be enforced. with
penaltSes forthose food ManufactU￿r5 who fail to
comply.
12-

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
Industry Ctynments
Tesw: "The heolthofour￿stotr￿ffS 15 very
Importontto us ond we've ¥wrkedhordto
reduce solt ocprtss ourowrj brondfoods.At
resco we ht7vebeen refom?ulob"ng our
productsforsome time ond we will contt'nue
to doso wrthoutwmpTomr5inqon tU5te or
ouolity. Ourrelomiulotionplon looksot o wrde
voriety ofnutrients 0ndlng￿dle￿tsirnPortunt
to supporting o heolthydret. indudinqs01t."
I: "LidloreconttnUouslyr￿eW1n9 the50ft
(t)ntentofits cooked51iced meot to reduce the
levels wfve￿ po55rble. bvhilstensurin9 the
foodsore of the hiohestouolrty. sofe to
consume, ond withon oppmprioteshelf life.
This cotegory15 very chollenging to redu￿ saft
gfven the preservotsvefvnction itprovides. ond
so o omduolreductrof] to align with tedjnicol
developmentsis often ￿t￿$sory."
M&S: 'At Ad&S. ￿ know thotourcustorne
ore lookingforeosy woys to moke heolthy
Aoodchoic*s. Wemoke he(rlthyeotinoe05ier
throuoh pmvisi0nofoccessiblecustor￿r
Inf0M￿trOrt onddeoron-pocklobellino.
Indudino ourEot Wellsunflowertcl sionpost
heolthychoices. This is vndeoinnedbyo
proqromffte ofreformulotion to continuolly
Improve the nuthtionolprofi'le ofourfoodsby
removing or rtducing levels oAynnecessoryor
nwontedinoredientssuch os soturutedfot
ondsolt
Waitrose:
'"Wework d05elywith our
Suppliers to moke conb"nuousnutrits'onul
Improvements to ourproducts. ind(Jdino the
niAicontreductrof] of soltouoss o numberof
teqories. from breoklostcereols. reody
meols ondsondwithes. In tem?s of meots. our
Aocushosbeen on nrtrites ond we ¥sete the
fttstsUpenno￿2t to reduce nNtrites orro55 our
eiitsre own-lobelbown ondgommon ronge.
fvllowing ¢7 WorfdHeg1th Orggniso&"on (WHO)
ort which recommended limitino these in
the diet. We know we hovemore to doon solt
durtion in this oreoondore octrvely b￿rking
to the 2024 turyets 5etbyPublicHeolth
Englond. moking survfjnychonqesdo not
mpromise on t05te orouolity. Ourpmducts
hovetrgffi'c liqhtlgbelling bvhich isbosedon
rn?listic portton srzes toollow ourcustomet5
to mokeinfom7ed choices.
In Jonu¢7ry2022.05POrtof the Ad&$ solt
redurtron plrtgromme. re-lounched
7produrtsin the M&S 8ritish OUtdoorB￿d
¢ookedsliced meot runqeochievinq on
18%ovemgesoltreduction,' these products
nowmeet their ￿SpectIve 2024 solttorgets
set by the UKDepoftrnentof Heolth. The
reduction in sult ¥svsothievedthmugh
vising the reope. whilstrnointoinin9pmdurt
ouolityond toste.
Azda: -Asdu is committed to moking heolthier
thoices eosierforourcustomeF5. Cuffentty.
olmost 750prod(Jctscopry ourLive8etter icon.
This hrohliahts theheolthiestchoices in our
own-brondron9es. ond weore oiming to
In<Yeose thot numberto 1.200by3024. In2019
rEduced soltfvDm ourchilled tookedmeat
mngesin line with govemrnenttorgets ondv
bwll£ontsnue to refomiulote to rmprowe the
nutritionolmntent of ourpmd(Jcts-without
mpromisinqquality, toste orfoods0frty.-
Weore commrtted to deli¥et7ngfvrthersolt
dvctions. notonlyin ourfvl&Stt)okedsliced
meot runge5. butOCX055 ollour M&Sfood
ronge5 to meet the UKDeporlrnent of Heolth
2024 solttorgets."
13-

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
Salt and Su
•knno OK EMecthi¥e t*ertorofthe
Food Foundation Savsi trhileit is reolly
encovmoino toseeso monyretoilers ort to
move c0rtoonch0mcte￿fvrn chIld￿n s
¢¥reols. thefortthotthis yeor92%ofcereols
rnUFketed towords childrrn contoin hiqh or
medium levelsof sugorshowsthotmuch more
wot* remoins to be done. Progress is simply
nothoppenino ouicklyenouoh. ondit's
concemino to see thot thelib￿ contentof
these cereols ￿mOrn$l0w. 8oldoLtion b*TII be
rtquiredArom both qovemmentund
businesses if we ore to sofequord thefuture
heolth of Ourthildt￿n - but is byno meons
Impossible."
July 2021: Breakfast cereals
packaglng thal may appeal to chlldren
14
We surveyed the nutritional content of breakfost
iereals with child-friendly packa8lnR as part of the
Food Founda￿S)n'$ thSrd annual
October 2021: 'Don't Hlde What's Inslde.
Our research found that 92% of cereals morketed
towards chiltlren stlll contbin hi8h or medium
levels of sular, and more than 50% were medium
or high In salt. More worryin8ly out of 162 cereals.
only would tyck all the boxes for a healthy
cholce.
Call to Actlon
All cereal manulocturers to £¢)mmit to removin8
chlld friendly ima8e5 from the packa6inq of
unhealthy products In a bid to tackle pester power
to improve child health.
We partnered with &teBack 2030 on thdr repcrt
n't Hide Whai.
which explored the eaiirv4
habiisofieenaoers Inthe UK,and examinedthe impact
t￿1 claims on packa￿nE hove on thelr ptrception of
ealth..
Xth¥thefsakl: The use ofchildfvndly
kogingjustn￿ke$tthordfvrparents to
nmke Uheolthierthoi￿. bvhenwmponies
uldbe￿￿k1ngltell5Fer. Whilstht ore
pecb'ng to See re5tridion5 on onlineond
I*vision adVe￿sIngl0TA0odshlgh infv¢sal¢
*Mdsugar. this doe5notyet appfytothe
p**oglnq thatnk7yoppealtothildren. wh
1s•hugeconcem. Fortoo long. le55healthy
fwdhosbeenin thespouightwhith is noton
UAtthicGlbutalsoS￿ndoIoUS. Foodbu￿neSse5
sI￿Uld0n1yhaveth1ldyrXndtyPa(*Q9in90n
theirheolthierAoodsanddrink5togive thema
sltsmng mle inthildren's diets.-
The resear¢h reveoled over haW157%1 of all prodLKts
sU￿eved are HFSS ind bvould receive a red tronr of
paik label, indicating hlEh levels ol saif, Sugar andlor
s*urated fat. In addfLion, nearty tW￿third$1s2%I ofall
drink prcdutts were 'dangerousV high in sugar, wilh
less than 6% meeting Euidance on free sugars.
misleading *eahhy'me5soge55top teenog
fvm Iooklnoatfvodlabelsn￿TeWfefv1Iy.
they did. they bsr•uldbeshc¢kedtofindho
n￿nYO￿ highlyp1D￿ssed bvith
unpffonounceoblein4redtentsondpo(*ed
of5ol¢ 5ugarandsaiurate&-
14-

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
J)tob Rosenbeg{aRod 171 a rAimpaynef for
Pitte says: "It shovldbeeosyforollof us
eot heolthily.. itisn'L.. Componiesore
spendinq billronson brilliontonddelrberntely
misleoding morkets'ng thotpromote5
unheolthyfood5to younqpeople. Wecunat)d
mustchongethut, ondprotect the heolth ond
fvtures ofmillionsof children. We wont
mponies to step up andbehonest wrth us
aboutthefvodweeat-
KathwM* ￿ "cleVermo￿etr"ng tedpnffjues
suth os odvertislnq. promot￿nSOndpa¢￿ogIng
ore ￿0￿￿Ul(001s togetthlldren hookedon the
S￿￿et sÉufffrom o youngogeandAorlrfe. The
govemmen¥sObetyStrotrgy is taking bold
5tep5 to todrle unheolthyodverti￿￿gaAd
prorrxjlions. Abw needto en5urefood
mponie50nlyusemrtoons ondhealthholo
stotementson theirheolthierproducts. +Jllo¥Wno
porents tosee n>weofbvhatts aoodfvrthdr
thildren.~
44melAtske Profesforofpdth He&*h
Nutr{t￿￿.TeeS5bde Unl¥ersltY5ald:-Aso
motherof younqchildren ondo dietition I
*nowonly too well the effects ofpester poI￿r.
rhe stotsstscs from thIs￿$e0r{l1 oren'to
Sutprise. but whotls supprising is thot we ore
ollowinosuch hroh suoorloodsto be directlv
moffketed to children. It is ts'mefvrodron.
moke it deor thesefoodsore noto heolthy
thoice. I hopethe componiesondthe policy
mokers toke these importontreseorth findlng5
on boordondmokefoodcholces eosrerfor
busyporents.-
August 2021: ChlldrÈn's Yo8Urts
P •
C411 to Actlon
In Auqust, our survry revealed over half163%1 of
11 VOEurts survey prowde J thlrd J more of 4-6
year olds maximum daily intake of sugar5. The
worst offender wa5 Nestlé Rolo Mix-in Toffee
voeurt with 5 >G teaspoons of 5uEar per serve
Restrirtion5 on the use ol chlld frlendty pockawni.
and misleading nutrf(ion and heahh clalms on
YOEUrts thot are high or medium In suear.
Industry conwnents
12281.
Neth: l0rt0115Ne5dé ChlNedDulryUK15fvIIy
(ommitted to the PHEsugorreduction
proor0mry￿ ondhoveon onoorno plrtgromme
of innovotson. refoffmulotion und5izeTedvcbo
to remove colories ondreduce sugorin our
produL-ts. Indeed we have￿dUCed 5Ugorby
more thon 20%in ouryogurtproducts since
the boselinestortof this progrommein 2015
bvhich is the equftvolentof 4.8 tonnes ofsugor
removed."
Despite these yogurt5 containin8 added sugar
which 15 harmful to children's health, heakh and
nutrition claims are often pack creating a
distorted 'health halo, and d15traclinE parents
from the nutrltSon labels.
15-

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
Aprll 2022 - Refomiulatlon of 'on the Eo.
sweet snacks
Giroline CernyiAliance lead at Obesily
HeallhAliance 5Jys: Thts doto demonstrotes
thot thefoodindustyconployo vitol role in
helpinopeoplereducetheir suoor
CQf)svmption-bvtnotoll componiesore
prepotr￿ to step up ondploy theirport by
refom?ulotino theirproducts. Thrs is where the
Govemfftent needs to Step in with new
regulots'on thotcreotes a levelployinqfield
ondfinonoollydistncentivisescompontesfrom
produono ondmorteb.no suooryprDducts. IA
the Govemment rsserious obovtimproving
ourheolth. itneeds to ortnow."
A new snapshot produrt survey c)rried out In
collaboration wtth the Obesity Mealth Alliance
exposed the huge vari)tion in portion slze Jnd
su£ar content of wpulor'on the Ro, sweet snacks
sold in both retail and Out of Home. Cookies.
brownles and douthnut5 remaln dangerously high
In sugar, some contèining up to 50% 5U8ar, twice a
chlld'5 dally limit.
Call to Actlon
The Government to publish its lonl-awolted Su¥ar
Reduction Progress Report )nd announce new
comprehensive.
regulatory
measures
to
Incentiv15e Industry to reduce 5ugor
IW ￿ Vlthoutdoub¢ thejoodindusty
15 notmotivotsd toreduce yjgor bthit* meons
more robustiire05ure5 ore neededtohelpfv
the voluntOry5ugorredy¢knnprogmmnre. The
exce550f5Ugarb￿1jgIfflporteda￿dprOduced
in the UK. 501datlow(05¢ Is undoubtedfy
(onth"butrnq to th151ac* ofproqress. Prteawres
as the SoftiTrinks IndustyLevy.
h055een a35%redudion insugorwithin just
fouryea￿ demonstrates the poweroA
Government tohelp reducepopulatton gjgar
ntokes0nd1o¥￿rtSk oAa550datedheolth
16-

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
UK Projects
This year we have been fortunate to receive external funding for a range of projerts. which has )Il¢xed us
to diversify our work and expand our influencin£ opportunities.
Influenclng Earty Years Nutrltlon. Aprll
2022 - April 2024
Ensu￿ that future policles related to
unhealthy food and drfnks have
reco¢nised the need to Include products
intended for the earlv Years
Challenglng the VK'S excesslve sugar beet
pfodurtlon and consumpllon for better
soll and heatth, November 2021-
November 2023
Actlon on Suqar were awarded funding by Impact
on Urban Heolth for J two-year project
InvestiRatinR the nutrltlonal profile of food and
drlnks fflarketed io earlv vears li.e. children a8ed
up to 36 mtsnthsl.
We ￿￿11 conduct in-depth products data analysis
with a view to bu*ld an evidence base to Infom)
policy on the bobyltoddler food market. In doin8
so. we aim to achieve sustainable changes ITh the
nutrition profile of food and drinks available in
the early Years- so that the food parents buy and
feed their children is he)Ithier. We will do this vi
three routes..
In November, Action on Sugar and Feedback UK
were aworded funding by the Esmée Fairburn
Foundation for J joint ￿9-year prolect on the
environmental and health implications of sugar
beet production In the UK. Feedback UK afe
c)mpalgn group that exposes systemic problems
that have led to the envlronmentally and sociallv
un5V5tainable use ol re50urtes within the ¥lobal
food system.
Scale up recent successlul research on
toddler snacklnL to include other baby
food cate¥oiies, with a view to improve
the nutritional profile and lobelling ocr05S
the whole of the eady year5 food and
drtnk sector
Use research to engage and influence our
network of stakeholders on the
iFnPOrtance of eady year5 nutTltion,
including public policy officials, the food
industry and NGOS who are not already
engaged in this area
Together, we will collaborate to address the twin
qoals of improwng public heahh and planetary
health by seekin¥ to..
ChonKe the narrative on the drivers of
excessive Sugar consumption to include
availability
Isupplvl
consumption Idemandl
Ensure that policy objectives on sugar
consumption
and drivers of
5u8ar
availability are linked
alon8side
17-

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
Advocate for land use policy whlch better
supwrt a transition to sustainable
horticulture
nlin
interactive LLgiLlool which helps
rnin
chSldren to recoonise and understand food and
drink labels. whilst practlsing maths and readin
in a light and fun wav.
t101￿1￿ lays out the key arEuments that w611
be bullt on throughout this project. and used to
influence decision makers.
The functionallty of the game allowed u5 to
gather real time 8ame play data as well as an
integrated evaluation method usin8 smiley faces
50 children could rate the game dvrinq plav.
When we had a vlorking versSon of the Rame. we
reached out to Khoo15 Wlth the support from
Queen Mary's en£a£emeTrt team along wrth
postin¢ tsn the Food Teachefs Network website.
whlch resulted in o iroup of 10 schools taking
part In Inltlal testin¢.
FoodFlips, February- August 2021
After receSvln8 inltial leedback from schools as
well as selected experts in children'5 nutTltlon we
mode some final changes and Food Flips was
ready to launch. To ensure we would be Jble to
provide the opportunity for all children to pljy
the game, we ?150 worked wlth Queen Mary copv
shop to Ireote a hard copy version of the Eème
for those that couldn't aciess the online version.
With minimal resource5 needed for upkeep,
FoodFllps will be able to be enjoyed and utlllsed
foryears to come.
In collaboration wbth Proper Desi8n and Queen
ary Universlty of London, we've Iransformed
our E00dEli￿ card game into a new and free
International Projects
FollN%ing the officiol rebranding of WASSH last year to Include a focus on Svgor Redurtion. In November
2021. we launche+J our first World Sugar Awareness Week. We continued our projects in Maloysla, Chlna
and the Eastem Mediterraneon Region to promote salt reduction activity in these countries, includini the
launch of the Malaysian Society for Wodd Action on Salt. SuRar and Health IMyWA55HI.
WHO Europe: Assessing the Nutwition
Content ol Out ol Home Meals.
September- December 2021
how UK meals measure LJP a£abnst meals available
across Europe.
Eastem Medfterranean Re81on:
Acceleratlng 5aft Reductlon. Seplember
2020- December 2022
We worked with the WHO Regional Office for
Europe ès Part of 5 countries to assess the
nutritFonal content of a popular meal available sn
the out of home sertor. We developed a sampllng
grid and collerted meals from across London.
WHO Europe w511 launch the ￿suItS of this in the
coming month5. and we look forward to seeinq
As Part ol a fvnding package of over £200k
received from Resolve to Save Lives, we are
working to help accelerate salt reduction
18-

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
initiatives in the Eastern Mediterranean reEion
IEMROI_ We are".
readiness. acceptance and barriers to 50y sauce
reformulation, and secured agreements with five
manufactures to collaborate on the product
reformulation.
Engaging wbth WHO EMRO and WASSH
members In the re￿on to produie and launch
regional salt redurtion toolklt.
Working with Morocco on specific. t)tlored
projects to help accelerate their salt reduction
progress_. In February 2022 we signed
contract Wtth ASAP Consultlng who are
workinq on behalf of the Ministry of Health,
Morocco to identify the key contributor5 t
solt intake and their salt content. to develop
and Implement salt reduction advocacy plans.
nd to draft a legislative text to limrt solt levels
in bread.
Although in April 2022 we received approval
from the Min15ter of Health IMOHI In Jordan to
collaborate on salt reduction initiative5 In the
reglon, due ¢0 competin8 priorltles at the
MOH, we hove not been oble to proKress thls
work. ond Instead are planning to reallocate
funds to Morotco, to continue our succe55ful
collaboration there.
We will a150 be developing actlvitle5 to 5UPPOrt
implementJtion of our policy to reduce salt in the
out of home sector Such as high level meetings and
workshops with multiple stakeholders.
Malaysia: Oeveloping a policy to reduce
solt in the out of hon￿ gector, May 2020
- November 2021
M￿ry
•UI•WAY
Our on8Oln8 project. funded by the MRC ènd UK
Research and Innovation IUKRII, is a qualitative
study to determine the vlews of stokeholder5
across the country on salt redurtion ond the
barrlers and opportunities for the out of home
5ector_
Malaysla: Ac￿leratIng Salt Reductlon.
September 2020- December 2022
In addltlon to our work in EMRO. our fundlni
package recelved from Resolve to S)ve Llves Is
enabllng us to develop and implement measures
that will help accelerate salt reduction progress in
We Jre worklng in collal)orition W￿h-
Unl¥trsltl Kebarqsaan Malay51a
Unbrtrsli¥ of Maloya
Sunway Uni¥ewsitv
Unfversity Mlni5try ol Health Malays1•
Thls includes developlng ￿duCtIOn tsrgets for
key ctsntTibutors of salt intake. such as souies and
instant noodles. We are focus5ing porticulorly on
SOV Sauce, as a major contributor to salt intake in
Malaysia with good potential for relorrnulatlon. A5
part of thi5 element of the project, our
collaborators in Malaysia are working with l¢xal
soy sauce manufacturers to study the sodium
content of soysauceand to refomulate ttwith less
sodivm. The team has analysed commercially
¥ailable soy 5ouces for sodium content,
conducted irtrdepth interviews with soy sauce
rnanufarturers to determine the technoloEY
barrlers. enablers. and perceptions on dietary salt
reéuctlon in the OLrt-of-home sectors. In the same
month we also
bli5hed the
iotocol for a
olitative ana
is of stakeholder views towards
sblt retluction. Porticipont5. including policr
maker5, noTr8overnmental organisations, food
industries. school canteen operators. street food
vendors and consumers were recruited from
across Malaysia, and particlpated in focus group
discussions and in-depth Interwews. The next
19-

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
stage will be to complete the thematic analy51S,
and use this information to develop a tailored salt
reductlon strate£v.
impact achieved approaching the end of the
award. The primary outcomes of AIS. HIS and CIS
were evaluated by 24-hour urinary sodSum
excretion in Ed)30 participants from 33 study 51tes
in the six PToviThces. including 5436 adult5 and 594
schoolchildren," and in Rls, the salt content of
meols collected from 192 restaurJnts have been
rneosured by lèboratory food anoly5is. An example
outpvt includes findings
In
E2k[ud￿. Over a 12-month period. salt
Intakewas si¢nifScantly reduced by 8%{0.82￿davj
In adult family members which was accompanied
by a SI￿lfICant fall in systolic blood pressure. It Is
estirnated that this n(svel opproach. if scaled up
cross China, woul*J prevent approximatelv
250,C£Q 51roke Jnd heart disease events per yejr.
and also have major Implications for other
countries.
Malaysla: iaunth of the Malayslan
Soclety World Actlon on Salt, Sugar
and Health IMVWASSH). October 2021
We have worked
with collaborator5
In Malaysia to
support the
development of
MYWASSH I
mALAy￿AN SCCIETY FOB
WORLD A¢TIQP4 ON
I ￿&T. 8UI)AII AlID•￿LT
aran
MolJy51Jn equivJlent of WASSH.
ASSPI wjs created in October 2021, and
conslsts of cliniclans. eduiators, and specialists
with a stron8 interest in reducin8 salt and suiar
intake in Malaysia. myw￿SH seeks to support
salt and SU8aT reduction strategies by engaging
wlth lawmaker5. the food Industry. the rnedia,
health core professlonals and the general publlc.
A lorge amount of health education materials
hove been produced and widely distrlbuted.
Approximately 6,c￿ participant5 in the six
provinces took part in the intervention studies in
2018-2020, and the sjlt redurtion intervention5
were scaled up to the whole six provinces In
202&2022, benefiting over IC() mlllion
population. ASC partners have olso mode On
Important contribution to settin8 sDlt targets ond
lrnprovini nutrition labellin¥ 5tandard5 for prtr
packaged foods and restaurant foods in Chlna.
Intensive media advocacy activitie5 have been
carried out Jnd the research fsndin85 have been
h￿de1¥ disseminated in Chino.
Chlna: Actlon on Salt Chlna. 2017- 2022
Action on Salt ChiTho IASCI. funded by the
National Institute for Health and Care Reseaith
INIHRI11611361771. aims to achieve a 15%
reductlon in populab'on salt Sntake in China. ASC
has developed Six programs torgetin8 low heolth
literncy related to salt reduction and the three
major 50urce5 of Salt intoke in China Ihome
cookin& restaurant foods and pre-packaged
foods). These six prograrns include..
l. Health education and promotlon
2. ApplicatSon-based intervention study IAISI
3. Home cook-based intervention study IHISI
4. Restsurant-based intervention study IRIS)
5. Comprehensive intervention study ICISI
6. Prtrpacka8ed food solt reduction.
Chlna: School-based educatlon
proETamme to reduce saft: ScalinE-up in
China, December 2019- December 2023
Jointly funded bythe UK Medical Research Council
IMRCI and NIHR. the four year scale up studv
IMRif02439911. led by Graham and Prof Feng Hel
alms to identify barrlers to alareer-scale
knplementatk)n of the successful &£bO￿
14
a school-ba5ed educatlon proEramme for
salt reduction in Chlna.
ASC is due to be completed by the end of June
2022. with substantial research outputs and
20-

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
In the baseline survey, a total of 1.598 participants
15choolchildren and one of their odult family
members) from the three cities (Zhenjiang,
Ganzhou and Q"nhuangdaol completed the
assessment including questionnaires. height,
weight and blood pre55ure meastsrement, 24-h
urine collertion and 3-day salt-intake assessment.
Noricommunlcable
Disease
Control
and
Prevention within the Chinese Centre for Disease
Control and Prevention INCNCD. China CC(l . The
project aims to adapt existing evidenctrbased
5trate£ies and establish a xalable model for
cjncor pre¥ention that can be widely applied in
Chinese workplaces_ Workplace cancer prevention
InteryentSons have been widely conducted
some high-income Countrie5. but implementation
15 lackinq in low- and ffllddltrincome countries.
The first round of Kale-up in 40 primary schools of
zhenjSanE city and Ganzhou clty will be completed
by the end of May and more than 13,C#)O students
and their famllles participate in the programme.
The second round of scoltrup will start in Oct
2022. oimini to cover 260 extro schoo15 in 3 cities
in the hope of 5calinK up the Sa￿-redUctIon
educjtion proqramrne Jcro55 at least 300 schools.
Th15 research 15 deSi￿ed a5 a stepped wedge
cluster rnndomi5ed controlled trial. with an airn to
recruit IS workplaces with approximate￿ 750
employees across three low and middle economic
cities in Chlna. Workplaces will be stagzeretl into
the interyentiorn stale and will receive a 12-month
InteryentS0n.
Ina: Compfehenslve woikplace
Interventlon for cancel pieventlon In
China. January 2022 - January 2026
In 2022. GrJhJm and Professor Fen8 He were
worded further fundlng by the MRC for o four
year project. blon￿lde researchers from Queen
Mary Univer51ty of London. The Georie Institute
China, the National Centre for Chronic and
The primary outcome is the change in specific
behavlour rlsk factors ef employee5 li.e. 5rn0kin8
rate. alcohol drinking, physical activlty, heathy
eJtin8 score and BMI). Attendance of employee5,
heolthcare costs of organizations and the
occurrence of cancer of employees will J150 be
55essed.
Annual Awareness Weeks
Su
ai Awareness Week." 8_ 14th November 2021
Supr Awareness Week is an opportunity to
celebrate emerglnz pollcies that wlll help reduce
population Sugar intake, while hlghli8htinE how
much further
and faster
have to go to
ensure population health does not suffer
unnecessarlly.
Theme
UK: Snackinq on Su8ar
Thi5 year's theme 15 focu55inq on snacks, and how
they contribute todailysuEar Intake. From a youni
age, children are Eetting used to the sweetta5te of
5Dack foods which influence their health in the
future. We ore all bombarded with sugary snack
foods whetever we 80, often with misleading
clairns on the packa￿￿£. We believe the food and
drink industry should be doin8 more to reduce
5uqar and to provide healthier options.
Slnce the establishment of WASSH in 21X)5. we
have coordinoted a global Sjlt AwoTenes5 Week,
but after our expanslon eadierthis year to include
focus on sugar. we used Sugar Awareness Week
to help raise awareness ol the damaging effect of
too much Sugar in our diet globally. We were
pleased to See engagement with the campaign
from many cosjntries globally.
21

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
International: Sweet or Sour.
For our first international Sugar Awareness Week.
the theme was 'Sweet or Sourv and we tackled
sugary drinks-the leading 50ur£e of sugar in diets
worldwide. We aimed to raise awareness of the
harmful effects ol these drinks. as well as
discussin£ the various policy actions available to
address high and RrowlnR consumption.
We Surveyed the category of baby and toddler
sweet snacks. such as biscults. rusks and oat bars
cross the market, examining their nutrition
ontent, labellin& and nutrition and he)￿h clairn
messages.
mnd1￿$
More than a third 137%) of baby ond
toddler sweet snacks are hiqh in 5uq?r5
The worst offender had two teaspoons of
sugar per serve
One in four products claim on pack thot
they are suitable for babies under the aee
of 12 months. even thou¥h SUEar-
sweetened food and drink should be
avoided in this a8e group
I products that were hith in suga15
displayed potentially misleadin8 claims e.i.
'Made with real fruit. de5Plte containin8
added sugar
DespSte recommendationsto limit intake of sueary
drinks, sales are Increaslng globally. especlally in
low- and rniddltrlncome tountries a5 a result of
a￿TeS￿l¥t morketing practices. In recent years,
Countries
have responded by developing
measure5 to reduce sugar In the diet. Includinq
marketing restriction, taxes/levies on sugar-
sweetened beverages. front-of-pack waming
lobels and bans on the sale of sugary drinks in
schools.
UK Cros5-5ectlonal Suw¥ey: The sugars
Content ol baby and toddler sweet Snacks
- and the health halo that surwounds them
More detalls can be found In our
Mhl: healthyAundin8 cn
sugaryfoods is normolislnqsweetsn￿kS4tO your
a82. Given just a few baby & toddler smtet snx
would be consldered Iowin sugar, the Go¥ernm2rt
must release their lon8-awalted commerclal ba
food ond drink guidelines and moke them
mondatory to hold all companles to the sjrro
stsndllrd. The I>￿ernment rNst also inve5tiy
the best way of labellin8 foods for bables ard
toddlers to provide better and r￿re honest
pxWinqlor partnts.-
NHS quidance on weJnlnK 15 bJ5ed around
encournginK homemade snacks or mlni meals. but
there is a lap in advlce around commercial ready-
made Snack foods. Thi5 gap means parents won't
have information readily avjjilable to help theffl
make informed decisions on whether to buy
ready-made snack foods and which ones to
choose. In parallel. the baby and tC4Jdler snack
market Is erowlne desplte the decline In the
overall market.
In 2019. both the Wodd Health OrRanlsation
IWHOI Europe and PHE
made
several
recommendations 5pecificallyon commercial ba
food5 and drinks. WHO recommendations
Included banning misleadinq labelling and claims
relating to sugars content or product healthiness.
PHE held a consultation on their draft proposals
trtled'commercial babyfood and drink guidelines,
n 2020. the results of whlch are yet to be
published.
Call to Artion
We called on the food industry to remtsve
misleadlnE on-pack marketing claims-
especially around'no added sugarlrefined
suBarf when such In￿edientS are replaced
by fruit concentrate5 Iwhich are still
type of free SUEars and should be1smf(edl
We also called on the G(NerThment to
finally publish its long-awaited
composff<ion guidelines for baby & toddler
products which will guide manufacturers
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CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
on how much suqars should be used-
making them mandatory in order to
create a level-playing field acros5 the
sector.
Time to Take Artion on Sugar during SuKar
Awarenes5
Week by Kawther for
Independent Nurse and Which?
To reformulate, or not to reforniulate,. that
is the question by KatharSne for Obes
Health Alliance
Are we facin£ a snackpocolypse? by ￿lce
Jeffens. Action on Sugar volunteer
The not-so-sweet truth about SU8ar-
reloted claims on food by Letitia Leon8,
Action on Sugar placement student
Our survey genernted more thon pieces of
rftedia coverage. including 23 TV and radio
Interwews, 5 print articles. 6 tr)de articles and 70
online articles.
Industry Responses
OfBanix.' The mojority of the sugorcontent
within OFYJonixSoftooty8ors comesfrom dried
fruit which c(Jntoinsnoturullyoccurrinosuoors.
7hefvit juice wncentrote u5edi5 to holdollthe
Inoredients together, provideflovourondto qlve
o svrtoble textvreft+rothild... A5 0 brondwe ore
ajnstontlylooking otnoturolwoy5 to reduce
5ugorondore excrted to shorenew new5 on thls
In 2022.
Swr Reduct•Dn S¢orecard$
As Pjrt of the
week, WASSH
launched £lobal
VK
Led by Hattr"e. the
orecards
prts￿de an at-
lance indlcotion
of a countrfs
Sugar reduction
pro8ress In ternis
of health status
and policy.
Included
Is datè on key
health issues associated with high sugar
consumption. as well as poliry actions belnl
undertaken or plonned to reduce population
sugèr intake. So far, we have created scorecards
for twelve countries. two from each Wc*rld Health
Organization IWHOI region. and we wlll add to
these over time.
HeknL"Sugorrcdudlonls o keyfvM5fvrHelnz
fvr 8obyond weore lookinq into woys to
Improvethe products we moke. Alonosidethe
originolrvsks. Forfeysoffero ffonge of
reduttd-suourrusks wrth 30%1ess suqor.
The level oloddedsuoorsin these reiipes Is
kept to o minimum consJStentwrth the need to
pmvideo texturv which di5501ve5e05ilyto
avoidtherisk of choktnq. Forley'5 Rusk50re
very dtfferentArom typicolbiscuits. contoinino
very littlefot47ndnooddedsolL
Blogs & Publkatlons
To coincide wlth the week. we created content for
our website and for external magazines and
website5, which wa5 Shared and distribLrted on
social media.
Weblnars
UK: hfvNutrSWeb CPD WebSnar. TakSnE Acllon on
S￿al. chlldrerfs
SnackJ"n8 on Sugar by Kawther for the
website
'Mind the Baby Gap. by Hol￿ for the
website
MyNutriWeb
We collaborated
with the team at
MyNutriWeb. a CPD accredited and free online
resource enabling heath professionalsto stsy up
23-

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
to date with the latest scientific evidence. to b￿1
a webinor duri
the week. Chaired by
Katharine, and with presentations frorn Kawther
and Holly. the weblnar explored three kev
questions..
l. Is it ok to Use health claims on young
children's food?
2. Do young children nttd snacks?
3. Do free sugars have a place in young
children's diets?
Engagement
With social media content released across our
Twitter. Insta¢ram and Linkedln pages, we had
more than 159,CIJO impressions. 4880
enEaEements and 480 new followers. Our
hashtag #SugarAworenessWeek gained 11,8C
Interaction5. a reach of 6.2 million, 4.80) shares
and 6.70) likes.
To aid international enBa8ement, we translated
our posters into French, Spanish and Arabic.
These were shared with WASSH members and
used in various country campaiKns.
International: Pan Ameriun Heolth Orgonization
IPAHOI webinar
WEBINAR
IDULeE
In ¢cllaborotlon wilh PAHO
AIIANrio?
•1& Ilo¥•m6•v 2021
10.S¢•th ITI Ip
1.3Op¢* omr
PA¥0
Supporters
st
ACTIVE
"Kso
sustabn
Ite
••u•afAwai•n•••W••*
WASSM collaborate(I wth the Pon American
Health Organization IPAHOI to host a webinar
ti￿ed.. "Sweet or Sour? Sweet drinks conceal
sour truth". More than participant5 from
Jcross Latin America and the UK attended the
webinar. which helped raise awareness of the
harmful efferts of sugary drinks. and hiEhlighted
the various policy artions available to address
high and growing consumption across the PAHO
region. More informotion about the webinar,
includin8 o recording. con be found on the PAIIO
website.
UGAA
MAQT
We are Erateful for the support of 27 natbonal
health charitie5 for our UK campaign. We olso had
support from public figure5, including".
anda Ursell RNLrtr. Rw5tered Nutritionist
24-

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
2mina Govindji, Dietitian ond Nutrrtioni
Charlotte Radcliffe RNuTr, Recistered
NLrtritionist
Chris Bavin, TelevSsion Presentef for'Eat Well
for Less?. on eBC One
DrSJrnh Jarvis. GP and Te￿iSion Doaor
Piiya Tew RD. Dietr(San
Rhiannon
Larnbert
I1￿r￿￿)n1
RNutr,
Rewstered
Salt Awareness Week: 14- 2(ph March 2022
Our Jnny)I Salt Awjreness Week public
awareness campaign 15 our opportunlty to brini
attentlon back to Salt. the forgotten killer. and the
importance of reducing it to improve our health.
meal bundle at lejst tsvice ? week_ As Covid
restrictions ease and many return to workplaces.
there will likely be renewed interest in lunchtime
meal deal choice5, particularly due to theSf
convenience and perceived value for monry, an
Important conssderotloll as we face a steep rise in
the cost of living. Despite their popularity and
convenience. the nutritionjl qujlty of In4tore
meal deals has not been widely discussed.
Research by Action on Su$ar in2017 revealed
certain meol deals contaln up to 30 teaspoon5 of
sugar. and a recent report by ShoreAction
rewewed promotional prartices ol the four l)rgest
supermarkets (Asda. Morrlsons, Sainsbury's and
Tescol and found that up to 50% of promotions as
part of a 'meal deal. pfomoted products hi8h in
fat. salt andlor sugar.
LESS SALT
THE SALT
HABIT
Lo￿• •tOOD
PRESSUItE
LISS IIISIi OF
STIIOKI AMD
MIART DISIASI
In 2021, the 8ovemment Jnnounced that it would
le8islateto restrict the promotion of products hi¥h
In fat. 5u¥ar, and salt IHFSSI by location and
¥olurne price whlch ￿11 come Into force in October
2022. Although locatlon restrirtions will èpply to
some MFSS items sold a5 Part of meol deal
promotlons li.e.. not beln( near CheCk￿ut
counters or shop entrance). meal deals are. on the
whole, exempt from promotion restrictions le.K.,
'buy one get one free'.,3 for 2,1.
111•417¥1 SAITiiiwrp
Theme
Thls year we shone a spotliRht on a simple yet
effective approach that will improve our health-
skin6 the food industry to'shake the Salt Habit!1
Salt reduthon has been a featureof UK food policv
for two decades and is accepted 8lobally as a cost.
effective strategy to improve public health. The
UK'5 Salt reduction model hos inspired the world
and to date. more than 90 countrSes now have
some lorrn of Salt reduction policy in place. yet
there is still 50 much further to qo.
Our SU￿ Investigatetl the nutritional quallty of
snacks Sncluded in these meal deals.
findi￿$
We found almostthree quarter5 of 5nack5 are high
In saturate(I fat, salt and sugars. wf(h almost
third exceeding thelr maximum salt targets. We
published a comprehensive report assessing the
availability of healthier snock5 being offered as
UK Cross-sertional Surver. Yhe Real Deal.
Lvnchtime meal deals a￿ a popular meal cholce
for many in the UK. wtth l Fn 3 consumers buying
25-

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
part of meal deals. and measured buslne55es
offering against three metrics..
l. Proportion of snacks complwng with the
LIK Salt reduction targets
2. Proportion of snacks which are HFSS
3. Proportion of products wlth nutrition and
health based me5saKing on HFSS 5nack5.
Industry Responses
Salnsburfs.. Ovrprioftty ondourstruteoy is
f￿Sed0￿ intreosing heolthyondbetteT for
yoll 501esby 2025/26. Weorepublidy
disclosingprogressagoinstthis torge¢ the
(iterio for whrch includes... PHPS
refomiulotion torgets. Ourteoms orecurrently
fvwsedon drivino moteriol progress towords
deorombib.on to helpeveryone eot better.
osme0su￿dbYIrtereo$In0 the heolthinessof
totolsole5. This impocts both ourown-brond
butolso brundedsoles.
A component of the report involved early
engogement with the food industry, to understand
Jny ch?IlenKes or limitJtion5 they foce in m4king
fvrther reductions and provide an ops)ortunity to
explore alternative solutlon5. More details can be
found Dur [2Q(￿l.
Our survey qenerated 42 piece5 of medi
coverage. IncludinR4trailearticles andthree radio
broadcasts. Oe5Pite fewer pieces of coveraie than
last year, this wos more than expected under the
current news cllmate, with the w4r In Ukraine as
well the rising cost of IlviThg and ongoing concerns
of covid dominating the news.
Coop.. Helplnoourcustorner5 reduce thelrsalt
intskeis very importont to us ondwe ore
proud thot9416ofourown bmndproducts
meet the 2024 solttorqets. os we continueto
WO￿ towords the topyjets ondtheintroduction
OAHFSS in store requlotlon5_ OurAdeolC*ol
snockopts'onsincludeo chorce of heolthier
prnductsondollourown brondpmductscory
on potknulTitsonolinlormobon to help our
¥stomers wlth thelrthoke&
sald: -In 0￿er lo shiftourlooddtoices t•
healthier produd5. needfvod Mmponles
provide u5 better, healthier ond more
afvrdableoption& Now15 the timefor thef
Industy to ort ond impm¥e the nutrit￿
qualltyolthefvodstheysell ondrfthey con't<b
tt¥oluntortly. then the (Sovernmentmu5trtep
dndlegislate.ftirthe benefitoAourhealth.~
Blog5 & Publlcatlons
To coincide with the week, we created content for
our website and for external magazines and
website5, which was shared ond distributed on
social media
Call to Action
The Government to enforce stronger
measures to improve the nutritional
quality of food. by inlroducine mandatory
comprehensive salt reduction target5 Wlth
penalties for those food companies who
fail to complv.
Retallers to only offer healthier Inon-HFSS1
snacks as part of ALL meal deal&
• Graham for The House MaEazine'. Ivs time for
the tragedy of salt reduction to once again
become the Vx's public health triumph
Hattie for Food Active". Simply tellin¥ people to
eat less Salt does not work when our food is
Sheena for Little Dish.. The importance of
starting g￿LI habits early on in life
Sonia forthe website.. The Real Deal= are meal
deals real￿ worth it?
Katharine for the website.. Can we shake the
hobit?
26-

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
Weblnars
Kimberley Ne¥e. Researcher at the Centre
for Fooa Policy, City University
5odlum Redurtion 5olut¢ons Webknar
The event proved to be very successful. with 968
registrations
(predominantly dietitians ond
academia) confirmed at the time of Solt
Awareness Week. Audience engagement Wa5 also
positive, with 93% reporting an enqa£ement sco
>8011(Y)
fdf
food & drink
federation
Collaborotion with our colleagues ot food and
Drink Federation Scotland and thelr Reformul8
proRramme opened up the opportunity to
particlpate In a webinar on salt redurtion. This
ollowed us to reach tood businesse5 at vorious
stales in thelr soh reductionlournry.
Speakers Included..
Soni) Pombo. Campaign M)nJger
Pletro Caputo, Food Englneer and Qujlrtv
Controller. Saltwell
Dr Cfai8 Rose. Mana8ing Osrector. Seaweed ond
Collaboratlng with MyNutriWeb has proven to be
a valuable osset to the awareness week campai8n.
with access to a rich hub of health professionals
keen to support our work. We hope to continue
working wlth them in the future.
Paul Hamilton, S)1￿ Dlrertor, JPL Fljvour
Technolo8ies
Pollcy and Publlc Allalrs
Ahead of the weblnar we also wrticlwted in
o4wt with FDF Scotland for thelr members and
udience base.
Open letter to the Prlme Mlnlster
The UK Salt Challenge: What Is It golng to tske to
Ket actlon.
HABIT ]
Following on
from the
success of last
veor, we
collabornted
once more with the team at MyNutriWeb. Durin8
this
cial edition roundtable, leadin8 experts
covered the succe55es and failure5 of Sah policy
in the UK. how it comp4res to other countries.
and what steps we should take to get aclion.
MyNutriWeb
During the MyNutriWeb webinar, we lounched
our open letter to the Prime Mlnister. callinE for
mandatory salt reductlors tarEet5 and asked the
ommunity to join u5 in co-51Enin8_ In total. 236
nutritJoni5t5. dietitian5, researchers, pharma£i5t5.
nurses and GPS, alongside the Royal Society for
Publlc Health, the Faculty of Publjc Health. Bl¢))d
Pressure UK. Early Start Nutrition, Heart UK and
the London Early Year5 Foundation. Signed the
letter, which wa5 sent to Bori5 Johnson In April
2022.
Ourchairman Professor MocGregorwas joined by..
Dr Sarah Jarvis GP.
Juliette Kellow Re￿Stered Dietitian
Amanda Ursell, Nutritlon Consultant
Joanne Lunn, Health Manager at John
Lewis Partnership
To mark the week, Action on Salt and W￿SH
developed o policy re50uice highlighting 'whot
27-

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
works. when it comes to salt reduction policies_
Decades of very strong evidence te115 US
unequivocally that salt negatively impacts hea￿h.
Robust salt reduction policies must be prSoritised
to prevent millions of needless deaths 8loballv.
and save billions in healthcare costs. Results from
scoping review of real-wortd e*idence has
revealed Several key elements, including."
barriers and opportunitie5 to achieving progress
In Salt reduction. Porticipants agreed that political
focus in recent years has centred on obesity
prevention- and riohtly so- but ￿lt reduction is
essentiol to preventing cardiovascular diseèse..
the voluntary nature of the programme 15 an
Issue." the publlc must be mobili5ed to demand
lower salt products: and a wider range of
stakeholders should be involved in the policy.
Bold and ambitious polstical leadership to
implernent and maintain salt reduction
policies
Mandatory Salt reductlon targets t
create a level playing fSeld
Front of ￿(k nutrrtion labels to
incentivise reformulation
Advocacy to aid the priorrb"sation of Salt
redurtion on political agend)s
Consumer awarenes5 cèmpasqns to bulld
support for salt reduction. but not to be
relied on a5 a standalone tool for salt
reduction
Interventions In the out of home sector
and f15cal meJ5ures on added salt
produrts could ensure wlder progres5
Durlng the week,
ArtSon on Salt
nd WAS5H
hosted a virtyal
roundtable with
key stakeholders
to discuss the
UK'S salt
reduction
pro¥rarnme. The
purpose of the
roundtable wo5
to create
con5en5US that
salt reduction progress is needed to prevent
cardiovascular disease. respon51ble for one in
four deaths in the UK, and idenlify how to
ccelerote proqress.
Engagement
We contSnue to focus our engagement ansy
onsumer rnessa8ing through our social media
chonnels Twitter, Linkedln and Instagrbm. Durlnq
the week we made 236 new follower5 across all
platforms. and made over 246,c￿ interaction5
usin£ our hashtag #SaltAwarenessWeek We also
translated our posters Into Arablc. Spanlsh,
olian, Mandarirs and French to aid internotional
engagement. More than 20 countries supported
the awareness week.
Supporter$
Adi¥
A¢¢EIERATIMO $ALT
REOU¢TION IP4 THE VK
Af-:VE
Ley
EMIFS 11 SCHODLS
Childrèn s Food
FACULTYQF
HÉAAT UK
REIL BAEID •, IIK,(Arult￿IXknTn
Thi5 year we were fortunate enough to hove
support from 19 national health char￿tIeS for our
UK Carnpai￿_
Participants tliscussed broad themes, tlrawing on
their diverse experience5 in public health and
prevention to identify common ground on the
need for salt reduction in the UK. and highlight
We also had some fantastlc support from publk
figures and health professionals, who helped
disseminate our me55age aiross their respective
udiences.
28-

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
Research
maker5, n￿o¥ernMental ow¥ani5alions and food
Industries.
May 2021
A series of Studies were published about ourprevious
internotional projea in Malaysia" the Malaysion
Communiry Salt ￿r¥eY IWC0551. whith rnn from
2017 to 2019.
S￿¥
L￿￿101
itAtWe5tu
Salt redudion to hIP￿tensIOn.. tht rtasorts
ol the c(*)titr•er
lnthis article, methodolowcjl problems such as
reverse cau5alTh and inaccurate and biased
esTimation of sa¢r intèke are hi8hli¢hted as reaso
*y Ilmited Mudjes idenilfy sali reducTlon as
controversial
Risk fartors related with high sodiurn intake
mon8 MalaysSan adults". findines from the
Malaysion Comrnunlty Salt Survey I￿￿oSsI
2017-2018
NS Arn￿k R Othrn￿ F MQ Fl Ythof
or G Alis T.JII••
oz
High sodium food consurnption pitrem
mone Malaysian populallon
#hmad Man cs ￿hMIr$F H•F
KottIVINKW PAICGr
114utr. 2011
The prevalence of hyperien510n arno
Malaysion adult5 and its as50clated rlsk
fbaors. data from Malaysian Communlty SBIT
Study IMrfoSSI
u(tthto
•nsion". th*r￿S0
August 2021
BaFrfers. Enobler5 and Pefceo5ons on Dletwysah
Redwthn in ihe (kn471.Horne 5eaor5: A Sc£yl
Revlew
Perception5. barr[￿ oTrJ enatylngtèctors for
reilualon In dietary salt Intake in the o(rt of home
sector were investiiaied In this 5topin8 revlew. This
revlew should be consitlered by poll£ymakers In the
development of successlul reduttbon llraieyes
that ère tailored to the of home settor
June 2021
DI￿ory SodI￿,contro￿y,_l$SUe$1￿l Pfflentlal
GA.
5*1 R￿(110￿ 47 t
Th15 revlew summarlses the Is$L￿$ thoi have led to the
limited view that sall reiluttion is a iontrover51al
iS5ue5, iThcluding inappropriate research methc4Jolow,
conflict5 of intere5r. Ind que5rion5 of professional
condua
5 and porce
omon DV41
-NOrn•SlCtor5.A5(
nh. ZDIAJUI ao"
So¢r￿M and llotassiurn ExcretiDn ol S(hoolchilthen
Relationship %wth Their F*Jmily ExcretTh in Chin•
Th15 cross-settionèl St￿ foun# that sodium and
potasslum excretion are a$50ciate(I wlth fami
excretions.. therefore, Sort reducrion and pota551um
e•hancemem in children shoul¢J engage families and
xhoDIs.
2011.1a.l8￿199
July 2021
DeveknpinE a pdlcy to reduce ihe 5all conteni of
lood conwmed txrt￿1e the hclne In Malaysla..
protocol of a qu&ithiive 51udv
A protocol pèper, detailinE a quèlitstive anotysls of
rtakeholderwews towèr¢ts sart reduaion. The
pro10c￿ highlights how panicipantswill be recruited
frcffi thefive zone5 of Molay5io, ind￿lIr¥ polic
Zh
S￿￿1(￿L¥￿na￿ rdatiTh75hi
thina. r4Utriwrt52D2 '15.'2101
SSIum￿rI￿
29-

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
October 2021
Ulin
RtsLN
Inwrt of color40ded warIM￿ n￿wIll0n
label11￿ 5chemes'. A5￿ternatI[ review [￿rk
meta4n*51s
This systematic re¥iew and meti-onalysi5 summirise5
the current available research to update the
knowledge of the most wpular'inTerpretNe' front-of-
pack nutrition labellinL whlch %¥efe lound io be
effettNe in directiry consumerstcrwèrds more
healthy purthases
Tanm k•CG
.'152.163
Serum 50dium and ri5kot rryper¢ensKm: a cohwr
This snjdy invelligaied the associatico berween
senJm sodium and blood pressure, findin£that an
elevated serum sodium It￿1 was associated wrth 4n
increased risk of devdowng hypertension. This
5￿ceS[S serum sodlum could L* a P)Ien￿al rSsk faaor
hypertenston.
w•b5twJ c
NRC •1¥.
2021
CrosF5eaional compari50n5 01 sodlum tontent In
prcfe5sed Meat ffish prL¥lucts ar￿￿ Ilve
untrbe5'. prfenii•l forte4slble iarw5 •nd
re10rrN￿ti0n
Analysi5 of Iccall*avallable pr￿essed meots ond fish
predu£ts in flve countries found variatlons in salr
ontent. with China the hiihest mean $411
content. f¢￿lowed by the US, sO￿h Afn"ca. Aullrolii
and the UK.
January 2022
Berter ￿leThan Ne￿.. The FDA'S Sodknm fted￿0n
Target5
Foiiowirrf The release of the U5 Food and Dru8
Aominlsirarlon's sodium reduaion in ottober
2021, this edr(orial welcomes th￿r delayed
Implementation but highlight5 Ihat a voluntary
approèch can be problematic by drawinc on lessons
from the UK.
2021 JI-.
November 2021
Nutriilonal Quollty of Pl•nt-Based Meal Pmthjrti
Atrnilotye In the UK., ACm$5-5edcwl 5uryey
This study found thai airhough plant-ba5ed rneat
prcduits are unneces5oril¥ hi8h in sak cornwred io
eoufvalent meat products, Wllh more than 75% of the
produns surveyed meetlrvd the Go¥ernment's sair
redurtion target5.
February 2022
Delayed finaliz￿￿fi of Sc#Jium Tall￿$ the Unl￿d
Stale5 May CO￿ c￿er 2Y).0[￿l tives by 2051
This mDdellin£ stUL* esrimated Ihe health beneflts of
Implementing vduntory sali reduction targets In the
US, linding more than 445,CKI) lives could be saved
over the coming 10 years. Plowever, this siudy a150
estlrnated that rnOfeihaD 160,C#X deèths could occur
s a result otthe FDA'S delay in getti￿ the thort-rerm
targets in place.
J cc*bLK ￿UbsonmF Idp N MXGre
FJ. Del
F￿￿11￿110￿0fSUd￿rnTII
Is In fheunyred
FJ ￿(Gr
GA. NU￿￿onI1
al olPla*.oa
prc•kn5 4¥4Iabh iJK". A(ro￿-s￿l0￿
Z021 15 4215.
24ilhxr Urinarysothurn and Potassium Ex(let￿n
and card1ova5cu￿T Ri51[
The autho￿ found thai hwer salt Intake %*a5
swanificantly assooated Wilh h￿tter risk of stroke and
hean di5ea5e in a dostrre5ponse manner, while a
hiehef potsssium intake ledto lower risk ol srroke ar￿1
heart disease.
App based educotion programrnEto rethxe salt
intoke IAppSoltl in sd¥Jdthildren ond theii tafflilits
in China: paral*l. clumer randonwsed Control￿ ifbal
This randorni￿ controlled triol Involving54 pnmary
schools from three province5 in mrthem, central, and
scKJthem China found thatwhen children were
taught, with SUPPDrt of è smartphone app. aboLrtsalt
y￿ne ¥ienekerLM GC
30-

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
reduaion ond assigned homework to encourage t￿r
fomilies to particiwe in acrivitie5 to reduce 5a
tonsumption. salt intake in aduttfamtfy members fell.
HEFI
UY Stiny ChenF thwy Zbiow UD
M WUT Yaol LWC Zh￿5 D
LIUY LIX Nej
Tanm So J Mai
ti
Scrffium and He&th: IJJ f4tyth5 and a ContrthEr5y
Based on Oefual
This article detves intolhe flaws of many recent ill-
fovThOed claims thai reducinE intake does not
consistently reduce CVD and co155 Ofi Joumal editors io
ensure thar reseorch be rigorou51y challented by
rthpeNdenT reviewers belore publlcaTlon
rarrffl￿tD l￿dule5att irrtak
Irfa￿11•￿1 in Ckn
fri￿. 2022 Feb9'370..Q￿094I
Ths was accomp0n￿￿ by an o￿ni0n artide in the
BW.. Con (hildren p*y a rde in reduong lomilie5' salt
intoke?
G￿(knjR L'Aknbo wi iAcklaTrJ OT LA T RM •t41.
and aconit
".172-114. dcq."
othial. CLwr R
. 1021Jun
Building Relationships
We prlorltlse tol1•bNath￿ wlth key ￿0￿5 In the UK and Intern•tlonth, In(&th¥:
China Natlonal Cemre for Fot#*
Salety RkkASseSs￿
Tfve6e￿ Instlttrtefc* Glo
Health
Aknhol Chwye UK
Neart UK
Alcoh￿ k*us Scoijano
Chinese Cemre for Disease
trol Jnd Pwe%*niion
Hean Research UK
Akoh(d l*alth Allbtince
American Heart Assoclothn
Chinese Cemre fow Health
E￿¢•th)rt
Impart on Urban Health
A55odatlon for kutyol
In$th￿e of PkohLY Studles
C(msumers Imemadonll
Jarnieolibrr Foundrt
Barts CornmunltySn4ie5
CRONICAS Pe
Kldnry Research UK
Blood Pressure UK
Oental we11ne55Tn￿t
Lljertine
Breartconcew UK
Dep•rtynent ot He4iih aThl Sodjl
Lhing Loud
Dental A$50dath
ScoTland
Dlobetes UK
Menier¥s Soclety
￿￿￿$h Oletetk Assoda￿[
European salt ActiLVb NetwTh
m1n1s¢ry￿ Heatth Malvrta
Brld$h Heart Foundotl(
Faculry of Genual tlental
Pre￿Ice
Myf4uthWeb
Obeslry F(rn
CwKew Re5eorih UK
Faculty of Ile*th
ThtC4mlineWalker Twu
Food Attl¥e
Cefflerlor kleNe Inthe Pub
Imerest
P&)uri5h Scotland
Food EthKs Countil
IyArtion SC￿lar
Chets in 5(hoc4s
C4Jeslty Hea￿h Alliance
Chikl Growth Foundation
The 13eorEe Chlna
C*al Health F￿[￿1*)￿
Children's Foo¢ CanwaiKn
31

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
PolMs1ic Kidney Oi5ea5e
Scottish Obe5iryAlliance
Puwk Health
SharepAlon
Unr4ersiti KebanRSaan ma1￿1
UnNew5ity of Malrya
Real Bread Carya
Sdl A550rlation
Re501¥e iosoby ir￿$
s￿Or Srmrt
VthKh?
Swway Unwewsity. Malaysii
Su5takn
Wothj Heallh fftanlzadon ar
reRion* offi¢e5
Royal Col* OlNUr￿
oyal Colbege ol Phy5kion5 and
Sur£eonsol Glas£ow
Susiainable Resiaurani
AssoCi￿10Th
Workl Cancer Researth Fund
oval Soriety lor Pubmc Health
Funding
Our thanks qo to the followln8 fvnders for their generous support of projects thss year.
Impact
on Urban
Health
Esmee
Fairbairn
FOUNDATION
World Health
Organization
Europe
32-

CONSENSUS ACTION ON SALT, SUGAR & HEALTH
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 30APRIL 2022
Con•eMU8 Action on Sall Sugar and Health
Wolfson Instltute of Populatlon Heahh
Charterhouse Square
London
ECIM 6BQ
CASSH is A Regiitered Charity No. 1098188
CASSH
Consensus A¢lion on
Sall, Sugar & Health
33-

## **CONSENSUS ACTION ON SALT, SUGAR & HEALTH** 

## **TRUSTEES' REPORT  (CONTINUED)** _**FOR THE YEAR ENDED 30 APRIL 2022**_ 

## **Statement of trustees' responsibilities** 

The trustees are responsible for preparing the Trustees' Report and the financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice). 

The law applicable to charities in England and Wales requires the trustees to prepare financial statements for each financial year which give a true and fair view of the state of affairs of the charity and of the incoming resources and application of resources of the charity for that year. 

In preparing these financial statements, the trustees are required to: 

- select suitable accounting policies and then apply them consistently; 

- observe the methods and principles in the Charities SORP; 

- make judgements and estimates that are reasonable and prudent; 

- state whether applicable accounting standards have been followed, subject to any material departures disclosed and explained in the financial statements; and 

- prepare the financial statements on the going concern basis unless it is inappropriate to presume that the charity will continue in operation. 

The trustees are responsible for keeping sufficient accounting records that disclose with reasonable accuracy at any time the financial position of the charity and enable them to ensure that the financial statements comply with the Charities Act 2011, the Charity (Accounts and Reports) Regulations 2008 and the provisions of the trust deed. They are also responsible for safeguarding the assets of the charity and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities. 

The trustees' report was approved by the Board of Trustees. .............................. Lb. TON 

**Professor Graham MacGregor, Chairman** 

Trustee Dated: .........................18 January 2023 

Type text here 

- 34 - 



## **CONSENSUS ACTION ON SALT, SUGAR & HEALTH** 

## **INDEPENDENT EXAMINER'S REPORT** 

## **TO THE TRUSTEES OF CONSENSUS ACTION ON SALT, SUGAR & HEALTH** 

I report to the trustees on my examination of the financial statements of Consensus Action on Salt, Sugar & Health (the charity) for the year ended 30 April 2022. 

## **Responsibilities and basis of report** 

As the trustees of the charity you are responsible for the preparation of the financial statements in accordance with the requirements of the Charities Act 2011 (the 2011 Act). 

I report in respect of my examination of the charity’s financial statements carried out under section 145 of the 2011 Act. In carrying out my examination I have followed all the applicable Directions given by the Charity Commission under section 145(5)(b) of the 2011 Act. 

## **Independent examiner's statement** 

I have completed my examination. I confirm that no matters have come to my attention in connection with the examination giving me cause to believe that in any material respect: 

- 1 accounting records were not kept in respect of the charity as required by section 130 of the 2011 Act; or 

- 2 the financial statements do not accord with those records; or 

- 3 the financial statements do not comply with the applicable requirements concerning the form and content of accounts set out in the Charities (Accounts and Reports) Regulations 2008 other than any requirement that the accounts give a true and fair view which is not a matter considered as part of an independent examination. 

I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the financial statements to be reached. 

S Meah FCCA 

## **Crossley Financial Accounting** 

Star House Star Hill Rochester Kent ME1 1UX 

Dated: ......................... 

- 35 - 



## **CONSENSUS ACTION ON SALT, SUGAR & HEALTH** 

## **STATEMENT OF FINANCIAL ACTIVITIES INCLUDING INCOME AND EXPENDITURE ACCOUNT** _**FOR THE YEAR ENDED 30 APRIL 2022**_ 

|**Unrestricted Unrestricted**<br>**Total**<br>Unrestricted<br>Unrestricted<br>**funds**<br>**funds**<br>funds<br>funds<br>**general**<br>**designated**<br>general<br>designated<br>**2022**<br>**2022**<br>**2022**<br>2021<br>2021<br>**Notes**<br>**£**<br>**£**<br>**£**<br>**£**<br>**£**<br>**Income from:**<br>Donations and legacies<br>**5**<br>17,553<br>-<br>17,553<br>112,962<br>-<br>Charitable activities<br>**3**<br>49,190<br>-<br>49,190<br>-<br>-<br>Investments<br>**4**<br>-<br>-<br>-<br>206<br>-<br>**Total income**<br>66,743<br>-<br>66,743<br>113,168<br>-<br>**Expenditure on:**<br>Charitable activities<br>**6**<br>169,525<br>-<br>169,525<br>84,633<br>-<br>**Net (expenditure)/income for**<br>**the year/**<br>**Net movement in funds**<br>(102,782)<br>-<br>(102,782)<br>28,535<br>-<br>Fund balances at 1 May<br>2021<br>128,886<br>373,568<br>502,454<br>118,919<br>355,000<br>**Fund balances at 30**<br>**April 2022**<br>26,104<br>373,568<br>399,672<br>147,454<br>355,000|Total<br>2021<br>**£**<br>112,962<br>-<br>206|
|---|---|
||113,168|
||84,633|
||28,535<br>473,919|
||502,454|



The statement of financial activities includes all gains and losses recognised in the year. 

All income and expenditure derive from continuing activities. 

- 36 - 



## **CONSENSUS ACTION ON SALT, SUGAR & HEALTH** 

## **STATEMENT OF FINANCIAL POSITION** 

## _**AS AT 30 APRIL 2022**_ 

|||**2022**||**2021**||
|---|---|---|---|---|---|
||**Notes**|**£**|**£**|**£**|**£**|
|**Current assets**||||||
|Debtors|**10**|8,937||2,050||
|Cash at bank and in hand||421,811||547,837||
|||430,748||549,887||
|**Creditors: amounts falling due within**||||||
|**one year**|**11**|(31,076)||(47,433)||
|Net current assets|||399,672||502,454|
|**Unrestricted funds**||||||
|Designated funds|**13**|373,568||355,000||
|General funds||26,104||147,454||
|**Total Funds**|||399,672||502,454|
|The notes at pages 33 to 40 form part of these accounts.|The notes at pages 33 to 40 form part of these accounts.|||||



The financial statements were approved by the Trustees on ......................... .............................. Cl. Gen Professor Graham MacGregor, Chairman **Trustee** 

Date: 18 January 2023 

- 37 - 



## **CONSENSUS ACTION ON SALT, SUGAR & HEALTH** 

## **STATEMENT OF FINANCIAL POSITION (CONTINUED)** _**AS AT 30 APRIL 2022**_ 

## **1 Critical accounting estimates and judgements** 

In the application of the charity’s accounting policies, the trustees are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates. 

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods. 

## **2 Accounting policies** 

## **Charity information** 

Consensus Action on Salt, Sugar and Health constitutes a public benefit entity as defined by FRS 102. 

## **2.1 Accounting convention** 

The financial statements have been prepared in accordance with the charity's governing document,  the Charities Act 2011 and "Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) (effective 1 January 2019)". The charity is a Public Benefit Entity as defined by FRS 102. 

The charity has taken advantage of the provisions in the SORP for charities applying FRS 102 Update Bulletin 1 not to prepare a Statement of Cash Flows. 

The financial statements have departed from the Charities (Accounts and Reports) Regulations 2008 only to the extent required to provide a true and fair view. This departure has involved following the Statement of Recommended Practice for charities applying FRS 102 rather than the version of the Statement of Recommended Practice which is referred to in the Regulations but which has since been withdrawn. 

The financial statements are prepared in sterling, which is the functional currency of the charity. Monetary amounts in these financial statements are rounded to the nearest £. 

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below. 

## **2.2 Going concern** 

At the time of approving the financial statements, the trustees have a reasonable expectation that the charity has adequate resources to continue in operational existence for the foreseeable future. Thus the trustees continue to adopt the going concern basis of accounting in preparing the financial statements. 

## **2.3 Charitable funds** 

Unrestricted funds are available for use at the discretion of the trustees in furtherance of their charitable objectives. 

Designated funds are unrestricted funds set aside at the discretion of the trustees for specific purposes. The designated fund will provide working capital to the charity to enable it to continue its unique activities whilst the trustees implement their fundraising strategy. 

Restricted funds are subject to specific conditions by donors as to how they may be used. The purposes and uses of the restricted funds are set out in the notes to the financial statements. 

- 38 - 



## **CONSENSUS ACTION ON SALT, SUGAR & HEALTH** 

## **NOTES TO THE  FINANCIAL STATEMENTS** _**FOR THE YEAR ENDED 30 APRIL 2022**_ 

## **2 Accounting policies** 

**(Continued)** 

Endowment funds are subject to specific conditions by donors that the capital must be maintained by the charity. 

## **2.4 Income** 

All income is recognised once the charity has entitlement to the income, it is probable that the income will be received and the amount of income receivable can be measured reliably. 

For legacies, entitlement is taken as the earlier of the date on which either: the charity is aware that probate has been granted, the estate has been finalised and notification has been made by the executor(s) to the Trust that a distribution will be made, or when a distribution is received from the estate. Receipt of a legacy, in whole or in part, is only considered probable when the amount can be measured reliably and the charity has been notified of the executor's intention to make a distribution. Where legacies have been notified to the charity, or the charity is aware of the granting of probate, and the criteria for income recognition have not been met, then the legacy is treated as a contingent asset and disclosed if material. 

Donated services or facilities are recognised when the charity has control over the item, any conditions associated with the donated item have been met, the receipt of economic benefit from the use of the charity of the item is probable and that economic benefit can be measured reliably. ln accordance with the Charities SORP (FRS 102), the general volunteer time of the Friends is not recognised and refer to the Trustees' report for more information about their contribution. 

On receipt, donated professional services and donated facilities are recognised on the basis of the value of the gift to the charity which is the amount the charity would have been willing to pay to obtain services or facilities of equivalent economic benefit on the open market; a corresponding amount is then recognised in expenditure in the period of receipt. 

lncome tax recoverable in relation to donations received under Gift Aid or deeds of covenant is recognised at the time of the donation. 

lncome tax recoverable in relation to investment income is recognised at the time the investment income is receivable. 

## **2.5 Expenditure** 

Income and expenses are included in the financial statements as they become receivable or due. 

Expenses include VAT where applicable as the company cannot reclaim it. 

Expenditure is recognised once there is a legal or constructive obligation to transfer economic benefit to a third party, it is probable that a transfer of economic benefits will be required in settlement and the amount of the obligation can be measured reliably. Expenditure is classified by activity, The costs of each activity are made up of the total of direct costs and shared costs, including support costs lnvolved ln undertaking each actlvlty. Direct costs attributable to a single activity are allocated directly to that activity. Shared costs which contribute to more than one activity and support costs which are not attributable to a single activity are apportioned between those activities on a basis consistent with the use of resources. Central staff costs are allocated on the basis of time spent, and depreciation charges allocated on the portion of the asset's use. 

Support costs are those costs incurred directly in support of expenditure on the objects of the charity and include project management carried out at Headquarters. 

Charitable activities and Governance costs are costs incurred on the charity's educational operations, including support costs and costs relating to the governance of the charity apportioned to charitable activities. 

- 39 - 



## **CONSENSUS ACTION ON SALT, SUGAR & HEALTH** 

## **NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)** _**FOR THE YEAR ENDED 30 APRIL 2022**_ 

## **2 Accounting policies** 

## **(Continued)** 

## **2.6 Financial instruments** 

The charity has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments. 

Financial instruments are recognised in the charity's balance sheet when the charity becomes party to the contractual provisions of the instrument. 

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously. 

## _**Basic financial assets**_ 

Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised. 

## _**Basic financial liabilities**_ 

Basic financial liabilities, including creditors and bank loans are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. 

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method. 

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of operations from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method. 

Financial liabilities classified as payable within one year are not amortised. 

## _**Derecognition of financial liabilities**_ 

Financial liabilities are derecognised when the charity’s contractual obligations expire or are extinguished. 

## **3 Charitable activities** 

||**Research**||
|---|---|---|
||**and surveys**||
||**income**||
||**2022**|**2021**|
||**£**|**£**|
|Research and surveys income|49,190|-|



- 40 - 



## **CONSENSUS ACTION ON SALT, SUGAR & HEALTH** 

## **NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)** _**FOR THE YEAR ENDED 30 APRIL 2022**_ 

## **4 Investments** 

||**Total**|Unrestricted|
|---|---|---|
|||funds|
|||general|
||**2022**|2021|
||**£**|£|
|Investment income|-|206|



## **5 Donations and legacies** 

||**Unrestricted**|Unrestricted|
|---|---|---|
||**funds**|funds|
||**general**|general|
||**2022**|2021|
||**£**|£|
|Donations|7|244|
|Grants|17,262|112,500|
|Sponsorship|284|218|
||17,553|112,962|



- 41 - 



||**Total**|**2021**|||**£**|77,418|572|77,990|1,926|4,717|84,633|
|---|---|---|---|---|---|---|---|---|---|---|---|
||**Total**|**2022**|||**£**|149,012|3,784|152,796|11,316|5,413|169,525|
||**WASSH**|||**2022**|**£**|7,451|189|7,640|566|271|8,477|
||**FoodSwitch**<br>**National Sugar**|**Awareness**|**Week**|**2022**<br>**2022**|**£**<br>**£**|29,802<br>7,451|757<br>189|30,559<br>7,640|2,264<br>566|1,083<br>271|33,906<br>8,477|
||**Food Salt and Sugar**|**Surveys**||**2022**|**£**|96,857|2,460|99,317|7,356|3,517|110,190|
||**National Salt**|**Awareness Week**||**2022**|**£**|7,451|189|7,640|564|271|8,475|
|**Charitable activities**||||||Direct project costs|Other direct costs||Share of support costs (see note 7)|Share of governance costs (see note 7)||
|**6**||||||||||||





|**(Continued)**|||**Total**|**2021**|**£**|77,418|572|77,990|1,926|4,717|84,633|||84,633|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
||||**WASSH**||**£**|3,871|29|3,900|78|236|4,214|||4,214|
||||**Food Salt and**<br>**FoodSwitch**<br>**National Sugar**|**Sugar Surveys**<br>**Awareness Week**|**£**<br>**£**<br>**£**|50,320<br>15,484<br>3,871|371<br>114<br>29|50,691<br>15,598<br>3,900|1,019<br>313<br>438|3,066<br>943<br>236|54,776<br>16,854<br>4,574|||54,776<br>16,854<br>4,574|
||||**National Salt Awareness**|**Week**|**£**|3,872|29|3,901|78|236|4,215|||4,215|
|**Charitable activities**|**For the year ended 30 April 2021**|||||Direct project costs|Other direct costs||Share of support costs (see note 7)|Share of governance costs (see note 7)|||**Analysis by fund**|Unrestricted funds - general|
|**6**|||||||||||||||





## **CONSENSUS ACTION ON SALT, SUGAR & HEALTH** 

## **NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)** _**FOR THE YEAR ENDED 30 APRIL 2022**_ 

## **7 Support costs** 

|**Support**<br>**costs**<br>**Governance**<br>**costs**<br>**£**<br>**£**<br>Insurance<br>818<br>-<br>Membership fees<br>130<br>-<br>Sundry expenses<br>434<br>-<br>Travel and subsistence<br>259<br>-<br>Marketing<br>2,113<br>-<br>Computer expenses<br>262<br>-<br>Bad debt provision<br>7,300<br>-<br>Accountancy<br>-<br>5,413<br>11,316<br>5,413<br>Analysed between<br>Charitable activities<br>11,316<br>5,413|**2022**Support costs Governance<br>costs<br>**£**<br>£<br>£<br>818<br>825<br>-<br>130<br>230<br>-<br>434<br>467<br>-<br>259<br>128<br>-<br>2,113<br>-<br>-<br>262<br>276<br>-<br>7,300<br>-<br>-<br>5,413<br>-<br>4,717<br>16,729<br>1,926<br>4,717<br>16,729<br>1,926<br>4,717|2021<br>£<br>825<br>230<br>467<br>128<br>-<br>276<br>-<br>4,717|
|---|---|---|
|||6,643|
|||6,643|



Governance costs includes payments to the independent examiners of £1,716 (2021 - £1,668) for independent examination fees. 

## **8 Trustees** 

During the year, Trustees received reimbursement of expenses of £Nil (2021 - £Nil). 

## **9 Employees** 

The average monthly number of employees during the year was: 

|||**2022**|**2021**|
|---|---|---|---|
|||**Number**|**Number**|
|||4|5|
|**10**|**Debtors**|||
|||**2022**|**2021**|
||**Amounts falling due within one year:**|**£**|**£**|
||Trade debtors|8,000|1,000|
||Prepayments and accrued income|937|1,050|
|||8,937|2,050|



- 44 - 



## **CONSENSUS ACTION ON SALT, SUGAR & HEALTH** 

## **NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)** _**FOR THE YEAR ENDED 30 APRIL 2022**_ 

## **11 Creditors: amounts falling due within one year** 

|Trade creditors<br>Accruals and deferred income<br>**12**<br>**Analysis of net assets between funds**<br>**Unrestricted**<br>**funds**<br>**Designated**<br>**funds**<br>**2022**<br>**2022**<br>**£**<br>**£**<br>Fund balances at 30<br>April 2022 are<br>represented by:<br>Current assets/(liabilities)<br>26,104<br>373,568<br>26,104<br>373,568|**2022**<br>**£**<br>4,312<br>26,764<br>31,076<br>**Total**<br>Unrestricted<br>funds<br>Designated<br>funds<br>**2022**<br>2021<br>2021<br>**£**<br>£<br>£<br>399,672<br>147,454<br>355,000<br>399,672<br>147,454<br>355,000|**2021**<br>**£**<br>886<br>46,547|
|---|---|---|
|||47,433|
|||Total<br>2021<br>£<br>502,454|
|||502,454|



## **13 Designated funds** 

The income funds of the charity include the following designated funds which have been set aside out of unrestricted funds by the trustees for specific purposes: 

|||**Movement**||**Movement**||
|---|---|---|---|---|---|
|||**in funds**||**in funds**||
||**Balance at**|**Incoming**|**Balance at**|**Incoming**|**Balance at**|
||**1 May 2020**|**resources**|**1 May 2021**|**resources**|**30 April 2022**|
||**£**|**£**|**£**|**£**|**£**|
|Working capital|355,000|-|355,000|18,568|373,568|
||355,000|-|355,000|18,568|373,568|



The designated fund will provide working capital to the charity to enable it to continue its unique activities whilst the trustees implement their fundraising strategy. 

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