## The Heart of England Forest Annual report for the year ended 31 March 2022 

Registered Charity Number 1097110 (in England and Wales) Company Registration Number 4309564 (in England and Wales) 



## Company information 

Trustees and Directors Jon Snow (Chair) Anthony Burton Nicky Corbishley Asa Gurden Alison Hunter Doreen Massey Steve Price 

Chief Executive Beth Brook 

Auditor Mazars LLP First Floor Two Chamberlain Square Birmingham B3 3AX 

Bankers CAF Bank 25 Kings Hill Avenue West Malling Kent ME19 4JQ 

Solicitors Foot Anstey Salt Quay House 4 North East Quay Sutton Harbour Plymouth PL4 0BN 

Simons Muirhead Burton 87-91 Newman Street London W1T 3EY 

Investment Advisors Holbein Partners LLP 58 Grosvenor Street London W1K 3JB 

Registered Office Colletts Farm Office Dorsington Stratford-Upon-Avon CV37 8AU 

Registered Charity Number 1097110 (Registered in England and Wales) 

Company Registration Number 4309564 (Registered in England and Wales) 




## Contents 

|CHAIR’S REPORT|5|
|---|---|
|MESSAGE FROM OUR CHIEF EXECUTIVE|6|
|TRUSTEES’ / DIRECTORS’ REPORT|7|
|OUR PURPOSE|8|
|1GROWING THE FOREST|10|
|2OPTIMISING BIODIVERSITY|13|
|3ATTRACTING PEOPLE|16|
|4LEARNING AND SKILLS|19|
|5STRONG GOVERNANCE|23|
|6VOLUNTEERING|27|
|7FARMING AND AGROFORESTRY|31|
|8FUNDRAISING|34|
|9COMMUNICATIONS|37|
|THANK YOU|40|
|FINANCIAL REVIEW|41|





4 Annual Report 2021-22

## CHAIR’S REPORT 

r remain incredibly proud of the strength and dedication shown by the Forest team and our **I** volunteers, whilst we continue to manage the ongoing impact of, and uncertainty around, COVID-19. Thanks to their resilience, despite challenging times, the Forest continued to not only grow but thrive in 2021/22. 

A highlight was the planting of the 2 millionth tree, marking an exciting and important milestone in our journey to create and conserve a 30,000 acre Forest to benefit the environment, wildlife, and people for generations to come. 

We acquired 209 acres of land, and continued our work creating and enhancing woodland, wetland, grassland, and farmland that make up the rich mosaic of habitats in the Forest. 90,000 trees were planted at two new sites, and a further 25,000 hedgerow trees and shrubs were planted. We have now established almost 4,500 acres of native broadleaf woodland. 

The Green Recovery Challenge Fund (GRCF) grant features in all sections of the report this year, as achieving the goals set out in this groundbreaking project was a priority across all of our strategic pillars. Being awarded the £1.7m Defra grant, administered by the Heritage Fund, enabled us to make a step change in our work, benefitting both the Forest and green recovery in the region. 

The Forest we are planting and protecting here in the heart of the country will not only benefit our local communities, but it will also help to address some of the most pressing social and environmental challenges we face as a nation. With this in mind, and with your help, we are more focussed than ever on achieving our end goal. 

_Jon Snow Chair, Heart of England Forest_ 

The continued support we have received has never been more needed, so I would like to personally thank all our supporters, donors, corporate partners, and trusts who have so generously helped ensure our important work can continue. 

5 Annual Report 2021-22 



## MESSAGE FROM OUR CHIEF EXECUTIVE 

he planting of the 2 millionth tree in the Forest this year was a landmark moment **T** for the charity. The very first tree was planted 26 years ago and sadly in this time the natural world has changed beyond measure. The challenges of the climate crisis, pollution and biodiversity loss have become increasingly urgent, making the charity’s work more important now than ever. 

Not only did the Forest continue to grow in 2021/22 thanks to land acquisitions and new trees being planted, importantly the diverse mosaic of habitats continued to be enriched. New wetland was created, grassland enhanced, and surveys undertaken to improve conditions for wildlife. The results of our first BioBlitz confirmed that we are achieving our aim of creating a Forest for wildlife to thrive, with over 360 animal and plant species being recorded over the 24 hour period in Alne Wood and Middle Spernal alone. 

Our staff team grew by 34% in 2021/22, as we invested in passionate and talented people to support the growing Forest and the expanding work of the charity. This included continued investment in foresters of the future, with our Forestry Internships and Apprenticeships, as well as a new supported internship programme for young people with Special Educational Needs and Disabilities (SEND). We were delighted to have employed 100% of our Forestry Apprentices and Forestry Interns from the 2021/22 intake, and that all our supported interns have succeeded with positive next steps, with four securing permanent paid positions with the charity. 

Much of our work this year was made possible by the substantial Green Recovery Challenge Fund (GRCF) grant that we were awarded in December 2020, and we have worked tirelessly throughout 2021/22 to implement the wide-ranging elements of this pivotal project. 

We were delighted to learn in July 2021 that we had been successful in securing a second Green Recovery Challenge Fund bid for our new ‘Growing Future Forest Guardians’ project. Based at our Gorcott Hill site near Redditch, our flagship site for young people, the project will provide bespoke Forest learning programmes for schools, a tailored volunteering programme that develops skills and pathways into employment, and opportunities for people from all walks of life to develop a lasting connection with nature. 

It has been an exciting year and there is much to look forward to in 2022/23 as we make further progress towards our aim of a 30,000 acre Forest to benefit the environment, wildlife, and people. 

_Beth Brook Chief Executive, Heart of England Forest_ 

6 Annual Report 2021-22 



## TRUSTEES’ / DIRECTORS’ REPORT 

he directors are pleased to present their report together with the financial **T** statements of the charity and group for the year ended 31 March 2022. 

The financial statements comply with current statutory requirements, the Memorandum and Articles of Association and the Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS102)— (Charities SORP (FRS102)). 

## DIRECTORS 

The directors who served the company during the period were as follows: 

Jon Snow (Chair) Anthony Burton Nicky Corbishley Asa Gurden Alison Hunter Doreen Massey Steve Price 

7 Annual Report 2021-22 



## OUR PURPOSE 

The charity’s vision is to create 30,000 acres of contiguous forest in the heart of England to benefit the environment, wildlife and people for hundreds of years to come. The mosaic of habitats we are creating will help mitigate climate change, enable wildlife to thrive, and provide a haven for people to visit which benefits their health, happiness and wellbeing. 

Above: Newly planted trees at Binton 



## OBJECTIVES 

The objectives of the Heart of England Forest, taken from the Articles of Association, are: i) To establish, maintain and preserve, ideally a contiguous forest or else a forest eventually connected by corridor (including the acquisition of new land, woodlands and wetlands) for the benefit of the public, stretching from the ancient borders of The Forest of Arden to the edge of the Vale of Evesham (the “Heart of England”), ii) To engage in the plantation, re-plantation, cultivation, conservation, protection, preservation and restoration of trees, woodlands, wetlands and plant life in the Heart of England for the purposes of maintaining this natural habitat and for ensuring that it benefits both the public and the native natural wildlife (and ensuring the survival of endangered species) that live in and around this forested area, and 

iii) The education of the general public for both general purposes and specific scientific research relating to the promulgation of knowledge and appreciation of trees, woodlands, wetlands, and wildlife and their habitats in the Heart of England region. 

## STRATEGIC PLAN 

Our Strategic Plan provides an ambitious motivational framework to achieve our aims and has five strategic priorities: 

- 1 Growing the Forest 

- 2 Optimising Biodiversity 

- 3 Attracting People 

- 4 Learning and Skills 

- 5 Strong Governance 

These priorities form the pillars of the Heart of England Forest’s strategy and are underpinned by four cross-cutting themes: 

- A  Communications 

- B Fundraising 

- C Volunteering 

- D  Farming and agroforestry 

## PROGRESS MADE IN 2021/22 

Thanks to our dedicated team and passionate supporters the Forest continues to grow. Read about the achievements and progress made for each pillar across the last financial year, and our plans for the year ahead. 

iv) To use parts of the forest to promote: 

(a) recreation and leisure with the joint objectives of advancing the education of the public in the conservation, protection and improvement of the natural environment and improving the conditions of life for the benefit of the public; and 

(b) art (by hosting displays and events) with the joint objectives of advancing the education in the conservation, protection and improvement of the natural environment for the benefit of the public as well as in the arts. 

9 OUR PURPOSE 



## 1  GROWING THE FOREST 

We continue to plant and protect England’s largest new native woodland, with two million trees now planted of the 13 million that will make up the 30,000 acre Forest. 

Above: Aerial view of the reservoir and tree seed beds at the new tree nursery 



## PROUDEST ACHIEVEMENTS 

## 1  2 millionth tree planted in the Forest 

Planted at Gorcott Hill by a group of young pupils from Mappleborough Green C of E Primary School, this represents a huge milestone in our mission to create and conserve a 30,000 acre Forest. 

## 2 New tree nursery established 

Thanks to the Green Recovery Challenge Fund (GRCF) grant our new commercial tree nursery was set up as a social enterprise business. Staffed largely by adults with Special Educational Needs and Disabilities (SEND), the nursery provides our supported interns with much needed pathways into employment. The nursery will not only supply saplings for the Forest but will help support the Government’s ambitious tree planting targets for the country by providing a wholesale source of tree saplings for other organisations undertaking large scale tree planting. 

## 3  Investing in foresters of the future 

We employed 100% of our Forestry Apprentices and Forestry Interns from the 2021/22 intake, expanding the Forest team and further supporting these individuals with their forestry careers. Our continued commitment to investing in entry level training and development opportunities is vital, not just for the future of the Forest, but to help address the wider green skills shortage in the UK. 

## YEAR IN REVIEW 

The scale of planting this year was impressive. The purchase of land at Bearley and Binton back in early 2020 enabled us to realise our annual target of 300 acres of woodland creation this year for the first time in several years. Thanks to the tireless work of our staff and volunteers, 90,000 trees and a further 25,000 hedgerow trees and shrubs were planted. We have now created almost 4,500 acres of native broadleaf woodland. 

The Green Recovery Challenge Fund (GRCF) grant enabled us to establish a new commercial-scale tree nursery on land at Luddington, Warwickshire. 

Having our own tree nursery will ensure resilience in supply of saplings for our woodland creation, which is especially important if there is the anticipated shortfall in domestic supply of tree saplings as UK-wide tree planting targets are ramped up in line with the Government’s ambitious plans. 

Another key aspect of the nursery is providing the means for people with Special Educational Needs and Disabilities (SEND) to build confidence and learn real life skills for employment. The fact that only 5% of adults with SEND are in full time employment motivated us to do something to help address this shocking statistic. 

As the Forest expands, so too does the forestry team to enable us to manage our growing woodland. In addition to recruiting more staff members from outside the organisation, we retained 100% of our forestry internship and apprenticeship staff, who were successful in applying for roles as Forest Rangers and Assistant Forest Rangers. At the Heart of England Forest, we are pleased that we can offer meaningful career progression opportunities, and it validates the broad training programme we have in place, not just for the trainees, but for the whole team. 

As part of the team’s growth, we have taken the opportunity to restructure and now have four dedicated forestry teams each looking after a corner of the Forest in Spernal, Dorsington, Honeybourne, and the Lenches. This will provide continuity of familiar faces on the ground for the local communities, and the teams will become the local guardians of the Forest with an intimate knowledge of their patch. 

We have added 1.5 miles of waymarked walking route at College Wood, the creation of which was funded by the Green Recovery Challenge Fund (GRCF). This route links with other permitted access in the area and increases the area that can be enjoyed by our supporters. We now have 58 miles of managed permissive and Public Rights of Way across the Forest. 

11 GROWING THE FOREST 



## TEAM HIGHLIGHTS 

Melissa Dryland, Assistant Forest Ranger 

“[Since starting as a ] Forestry Intern in March 2021, I have had many memorable experiences, from qualifying in chainsaw operations to helping grow the Forest during tree planting season. One personal highlight was identifying a green sandpiper while surveying Oak Wood’s new wetlands as part of my intern project. It was a particularly exciting find as the species had not previously been identified at the site. 

I was thrilled in December to be offered a fulltime position in the charity as an Assistant Forest Ranger, highlighting the value of the skills I gained during the internship to progress within the field of conservation forestry.” 

## CHALLENGES FACED 

Unpredictable and extreme weather dominates at times, slowing down progress and forcing us to change work programmes. This might be prolonged wet periods during the planting season making access and actual planting problematic, or unseasonal high wind speeds causing damage to mature trees. 

Along with many organisations we have found the procurement of materials and machinery particularly challenging this year. Long lead times or items simply not being available was also compounded by price increases (sometimes weekly) on stock such as fencing materials or machinery parts, due to a variety of factors including the pandemic which affected materials supply, along with the MS Ever Given being stuck in the Suez Canal. 

## THE YEAR AHEAD 

Our overriding goal in Growing the Forest is to create another 300 acres of native broadleaf woodland this year. We have new land to plant such as Spernal Hall Farm and have identified other land for planting this coming winter. 

We want to continue to offer full time meaningful employment opportunities for adults with SEND graduating from our supported internship programme into our forestry team and tree nursery. 

In recent years we have been coppicing hazel planted in the last 20 years, much of it receiving the first cut. We have found this to be successful and want to now increase the area cut and utilise the cut material for making natural coppice products such as hazel hurdles or supplying binders and stakes for hedge laying. Coppicing is important in increasing diversity within the growing woodland as it creates temporary open areas where ground flora and wildlife can thrive. This could encourage two key species to occupy the Forest once again - the dormouse and nightingale - both lost through fragmentation and loss of woodland and species we would love to see return to the Forest. 

Something that often falls under the radar is old fencing. As the Forest grows, old farming fences between the woodlands become redundant for agricultural purposes but can still restrict access for biodiversity. We have identified this as a problem and have a programme of fence removal to allow freedom of movement to benefit wildlife. 

12 Annual Report 2021-22 



## 2  OPTIMISING BIODIVERSITY 

Our specialist team is leading on habitat creation and management, and the monitoring of species and habitats, to increase their value for wildlife. 

Above: Aerial view of pond and woodland at Gorcott Hill 




## PROUDEST ACHIEVEMENTS 

## 1  New wetland created on the Noleham Brook at Pitchell Wood 

This project involved the collaboration of several local stakeholders, including the Environment Agency, Wychavon District Council, Worcestershire County Council, and local contractors, working together with us to achieve results for wildlife and the local community. We successfully restored a wetland floodplain habitat feature which will attract more wetland wildlife, whilst ‘slowing the flow’ along a major flow route to help alleviate flooding in the village of Broad Marston. 

2  Growing Future Forest Guardians project We were awarded funding from the Green Recovery Challenge Fund (GRCF) for a two-year project at our Gorcott Hill site. One of the main goals of the project is to restore and enhance the habitats and wildlife that already exist at the 62-acre site near Redditch. The site contains ancient semi-natural woodland, hedgerows, grassland, and ponds, which are all priority Biodiversity Action Plan (BAP) habitats. The work will improve conditions for wildlife and maximise the potential of the site through good management of woodland, grassland, and pond habitats. 

3  Partnership working with Warwickshire Wildlife Trust as part of the Avon Restoring Natural Processes Group 

On our land at Arrow Mill, in the River Arrow catchment, we created four backwater pools/ scrapes and installed three leaky dams. Warwickshire Wildlife Trust’s topographical survey helped to identify these opportunities, and these works also involved a joint volunteer work party with the Wildlife Trust, putting together the leaky dams and plug planting. Further enhancement of the reedbed is planned for a future year as another partnership project. 

## YEAR IN REVIEW 

The focus for Optimising Biodiversity in 2021/22 involved the delivery of biodiversity elements within the Green Recovery Challenge Fund (GRCF) project, and the continuation of the Severn Trent funded Pollinator Pathway project. As part of the GRCF project, 18ha of grassland was enhanced with 20 species of wildflowers and grasses, and wildlife surveys were undertaken in five different areas of the Forest, providing baseline information on the invertebrates, birds, and plant species present. 

Our strategic planning also focused on running water. To this end the Heart of England Forest worked in partnership with the Environment Agency and Warwickshire Wildlife Trust as part of the Avon Restoring Natural Processes Group. Through this partnership, and from evidence gathered by surveying watercourses in the Forest, we created new wetland habitat on our land adjacent to the River Arrow. Our relationship with the Environment Agency has further been strengthened by working with them, and consultants ARUP, on a joint scoping project along the Noleham Brook where we are exploring opportunities for significant riverine enhancements. 

We also successfully carried out our first Forest BioBlitz in 2021 of Alne Wood and Middle Spernal, recording a total of 363 animal and plant species over 24 hours with local experts and members of the public. Participants were excited to see four Daubenton’s bats flying over the Middle Spernal pools, and a massive 145 moths recorded in Alne Wood, including 28 species not previously recorded in the Forest. Several Red List birds of conservation concern were recorded singing including yellowhammer, reed bunting, and grasshopper warbler and the Local Biodiversity Action Plan (LBAP) white-letter hairstreak butterfly was seen in Alne Wood. 

Whilst undertaking the pond surveys we caught great crested newts, and the locally uncommon needle spike-rush was found at Middle Spernal. 

14 Annual Report 2021-22 



We added several calcareous plant indicator species to our list - yellow-wort and glaucous sedge - and ancient woodland indicator species wild service tree and yellow pimpernel at Alne Wood. 

## TEAM HIGHLIGHTS 

Tasha Cain, Gorcott Biodiversity Officer “[The past year has  ] been full of highlights and dreams coming true. 

Not only was I employed as an intern for a charity that is aligned with my beliefs and life goals (after years of trying to get into the sector), but I also gained a promotion to become Gorcott Biodiversity Officer, a role in which I get to live my dream job on a daily basis. Over the last year I have had the opportunity to learn from both external and internal experts within their field, and my identification skills have dramatically improved. I have nurtured my passion for flora and have focused on improving my knowledge. 

A final highlight is the sheer number of species I have observed, particularly through setting up the Honeybourne reptile transect, where I was able to observe numerous slow worms, common lizards, and grass snakes. Getting to share this knowledge with our Friends of the Forest whilst leading an exclusive guided walk for them was fantastic.” 

## CHALLENGES FACED 

As with most areas of the charity, the Optimising Biodiversity area of our work has encountered significant price increases for materials. For example, the native wildflower seeds used in our Pollinator Pathways grassland enhancement have increased in price fourfold in the last couple of years. These rising costs provide a challenge for our budgets and will limit the amount of habitat creation and enhancement work we can undertake. 

## THE YEAR AHEAD 

During 2022/23 Optimising Biodiversity will focus on delivering our Pollinator Pathway project, now entering its third year, as well as the biodiversity elements of our Growing Future Forest Guardians project at Gorcott Hill. 

Our strategic planning also focusses on grasslands, undertaking baseline condition assessments of key grassland areas such as Naunton Court Meadows SSSI (Site of Special Scientific Interest) and potential Local Wildlife Sites at Gorcott Hill and Binton. 

Livestock is important to the management of many grassland areas, and we will review our grazing licences with local graziers and the infrastructure required to meet our conservation objectives across the Forest. We will also expand the number of butterfly transect surveys to include new areas of grassland within the Forest and undertake a review of the bird of prey nest box surveys, now in their tenth year. 

The importance of recruiting new volunteers and providing training in wildlife surveying and practical habitat management continues to play a vital part of optimising biodiversity across the Forest. This enables the long-term monitoring of wildlife and the enhancement of their habitats to be achieved. 

The expansion of the biodiversity team to six members of staff, with one staff member in a training internship role, is providing greater opportunity to connect with local experts and work in partnership with other organisations. Our wetland projects continue to develop with plans to deliver more habitat enhancements in early autumn, as well as the developing long-term opportunities along waterways within the Forest. 

15 OPTIMISING BIODIVERSITY 



## 3  ATTRACTING PEOPLE 

The Forest is a sanctuary for people and creating more opportunities for visitors to benefit from time spent in nature is vital, for both their physical health and mental wellbeing. 

Above: Head Forester Stephen Coffey leading a guided walk in the Forest 



## PROUDEST ACHIEVEMENTS 

## 1  In-person events were back 

In late May 2021 with the easing of COVID-19 restrictions, we were delighted to be able to host groups of supporters in the Forest for various guided and ramble walking events led by members of the Forest team. This included our first series of family guided walks, aimed at engaging children and their parents on different Forest themes during the school summer holidays. 

- “[Particularly struck by how much the ] guides/speakers believe in and love the work they do. The info they shared deepened my understanding of all that the Heart of England Forest does.” 

## Event attendee 

## 2 Public access was extended 

## YEAR IN REVIEW 

In-person events were well received after a 14 month break during COVID-19 with 94% of attendees who offered feedback giving a satisfaction score of 8 or more out of 10. A virtual event on ‘Careers in the Environment’ hosted by current staff who had completed internships with the charity attracted our largest online event audience to date. 

In addition to the permissive paths being extended around College Wood, the replacement of a former cattle bridge across the Noleham Brook, closed previously for safety reasons, was rebuilt and reopened alongside a popular route with much appreciation from local residents and visitors to Noleham Wood. 

We undertook our first in-person visitor surveys across 3-day weekends in both July and January. Stationed in each Forest car park, staff and volunteers completed a questionnaire with visitors so we could better understand who is coming to 

Funding from the Green Recovery Challenge Fund (GRCF) enabled us to expand the permissive footpaths around College Wood in Studley, making permissive access routes available around two wetland areas and through the beautiful mature woodland of Studley Thorns for the public to enjoy. To improve access from our nearest car park at Haydon Way Wood a new footpath linking the Arden Way (Public Right of Way) with College Wood was opened and waymarked to allow easier visitor access. 

## 3  First audio trails were launched 

The first-ever audio trails in the Forest were developed thanks to funding by the Green Recovery Challenge Fund (GRCF). Visitors can download the GPS-assisted app and choose from three themed trails to hear about the habitats, wildlife, and history of the Forest as they walk in the woodlands. Developed with various members of the charity and an external specialist company, and tested by our Forest Focus Group and volunteers, the Forest Trails app has already been downloaded over 100 times. 

Above: Family audio trail at Morgrove Coppice 

17 ATTRACTING PEOPLE 



the Forest, how far they are travelling, and their main motivations for visiting. This information will help us to identify communities and groups who are perhaps currently less aware of what the Forest has to offer them, while continuing to make the publicly accessible woodlands somewhere our regular visitors and current supporters enjoy. 

The improved Visit the Forest area on our new website, which includes an interactive map of Forest walks, is helping people plan their visit to and around the Forest. Consistently in the top 10 web pages viewed each month, the visit pages had over 53,000 visits in 2021/22. 

On-site improvements were also made for visitors thanks to Green Recovery Challenge Fund (GRCF) funding. Seasonal interpretation boards were rolled out in all Forest car parks, enabling people to make the most of time spent in the woodlands in whichever season they visit, and the Forest’s first audio trails were launched. Downloaded via a GPS-enabled app, the themed audio trails provide an enhanced, interactive experience for visitors, who can hear about the habitats, wildlife, and history of the Forest as they walk in the woodlands. Finally, walking route maps were installed in our remaining car parks, ensuring all now have these important references for visitors enjoying a first-time or regular walk. 

## THE YEAR AHEAD 

As we enter the next year, we find ourselves in the midst of a cost of living crisis. With an expectation that this will impact on people’s ability to donate regularly, we will work hard with our communications to ensure that our current Friends of the Forest feel valued while looking for ways to inspire new regular donors to support our work. This year we will hold our first satisfaction survey for Friends of the Forest to help us gain a greater understanding of our key individual supporters to grow our active supporter base. 

Growth of the supporter engagement team this year will allow us to continue to offer a consistently high level of customer service when fulfilling tree dedication donations and responding to the increasing number of enquiries from a wide variety of stakeholders. This additional support will also help expand the number of engaging activities we offer to attract new audiences to the Forest, both in-person and virtually. 

Permissive access within new woodland creation areas will improve links to existing Public Rights of Way through the Forest creating new and varied walking routes for neighbours and visitors. 

## CHALLENGES FACED 

The uncertainty around the COVID-19 situation meant that for a second summer we did not hold any larger scale public events in the Garden of Heroes & Villains, which are key fundraising events for the Forest. 

The growth of the Forest and interest in everything being achieved has led to a notable increase in contact from a large range of stakeholders. This has sometimes created slower than ideal response times to these enquiries from our small team, who always appreciate the patience of our supporters when we are dealing with a high volume of enquiries. 

18 Annual Report 2021-22 



## 4  LEARNING AND SKILLS 

Our work to ensure that more young people and adults from a wider variety of backgrounds connect with the Forest is creating Future Forest Guardians that will care for the woodlands in the long-term. 

Above: Pupils from Mappleborough Green CofE Primary School at the 2 millionth tree planting 



## PROUDEST ACHIEVEMENTS 

1  Growing Future Forest Guardians project Thanks to funding from the Green Recovery Challenge Fund (GRCF) the two year project at our Gorcott Hill site will provide bespoke Forest learning programmes for schools, a tailored volunteering programme that develops skills and pathways into employment, and opportunities for more people to increase their connection with nature. 

2  Exceeding our annual delivery statistics In total we delivered 5,502 learning days for children and adults this financial year, a huge increase on our previous record of 3,385 in 2019/20. Importantly, the diversity of the groups we worked with also increased significantly enabling us to make an impact with disadvantaged pupils, improving their wellbeing, knowledge, and connection to nature. 

3   Supported internship programme 

This programme has changed the lives of six young people with Special Educational Needs and Disabilities (SEND). It involved a huge amount of collaboration, commitment, and drive across the charity to make it a success. All teams were all involved, going the extra mile, and giving the supported interns a wide variety of experience from across the charity, and have showed what we can achieve together. 

## YEAR IN REVIEW 

This year we worked with more disadvantaged young people and adults than ever before. Our partnerships with Ark Kings Academy and Rednal Hill Junior School in Birmingham – both urban schools with high levels of pupils receiving free school meals – and our weekly sessions with Special Educational Needs and Disabilities (SEND) schools Welcombe Hills and Vale of Evesham, have enabled us to make an impact with disadvantaged pupils, improving their wellbeing, knowledge, and connection to nature. 

Funding from the William A Cadbury Charitable Trust enabled year 4 pupils from Ark Kings 

Academy to attend the Forest for weekly sessions to expand their knowledge and experience base and enhance their learning back at school. Many of the pupils do not have the opportunity to spend time in the natural environment with their families, and as the school is in an urban area with little access to green space, outdoor learning opportunities are very limited back at school. 

The lead teacher who attended the sessions said “[The pupils have benefitted from being outdoors ] in all weathers. They have explored areas of the Forest, including going on muddy walks. The pupils began the experience being afraid to get messy or dirty, now they laugh at getting muddy and will tell you that it doesn’t hurt, and it washes off. They have developed resilience in the challenges that have faced them, such as lighting a fire, building a den, digging a hole for a tree, and have actively helped each other with the tasks. This has developed their friendship groups. I think the Heart of England Forest are offering an exceptional service with lots of adaptations to our suggestions and thoroughly understanding the needs of our pupils.” 

We welcomed our first school partners to Gorcott Hill, the home of our new Growing Future Forest Guardians project, which aims to engage young people from diverse backgrounds with hands on experiences in nature to foster lifelong connections with the natural world. As part of this project, we recruited a Gorcott Education Officer to create new partnerships with local schools, giving more students the opportunity to benefit from outdoor learning. Ellie started at the Heart of England Forest as the Learning and Skills Intern (GRCF), and we were delighted to enable her to continue her career with us. 

After the pandemic, our school partners are reporting long term negative impacts on pupils’ social development which impacts their relationships and their progress at school. This resulted in us developing new programmes and Forest learning activities focusing on collaboration, kindness, and responsibility. 

20 Annual Report 2021-22 



For example, Our Ladies Catholic Primary School continued with their six week COVID-19 recovery programmes for all their year groups. These sessions had a significant impact on individual pupils, as the school reported to us: 

“[One year 2 pupil has shown a real love for ] outdoor learning and has become more confident in raising his hand and answering questions. He has absorbed all the knowledge and therefore increased his own knowledge which he has shared with family members. He has also shown increased teamwork skills, working more collaboratively with his peers and will now share his ideas if asked. He has also shown great qualities in being a good listener and being able to follow instructions.” 

We reflected on our impact in cultivating the next generation of Forest Guardians in March when we welcomed pupils from our first partner school, Mappleborough Green C of E Primary School, to Gorcott Hill to plant the 2 millionth tree in the Forest. The pupils who were involved in the planting ceremony have enjoyed frequent visits to the Heart of England Forest as part of their Forest Learning Programme for the past four years. This has enabled them to develop a strong connection to the Forest and understanding of its importance, demonstrating the value of our learning and skills programme in growing our future forest guardians. 

2021/22 also saw the launch of our supported internship programme, which supported six young adults with learning disabilities to gain workrelated skills and learn about the world of work with the aim of preparing them for paid employment at the end of the academic year. The young people undertook three rotations to help them experience different aspects of our work: Forestry and Biodiversity, Horticulture and Maintenance, and People in the Forest. The supported interns have all developed into fantastic potential employees and have very much become part of our team. 

We have spent time working with colleagues from across the Heart of England Forest, including the partnerships, volunteering, and community engagement teams, to develop ideas for engaging more diverse groups of adults in the Heart of England Forest. 

A new partnership with the Hindu Council of Central England has led to us working together to understand how their members would like to get involved in the Heart of England Forest. We are currently working together to understand the needs and interests of their community to be able to develop bespoke events. 

We have also reached out to local social prescribing networks to see how we can support the mental and physical health of the communities on our doorstep. 

Finally, as part of the Future Forest Guardians project at Gorcott Hill we have launched some new groups for adults including a work experience and practical skills group and a supported wellbeing action group. 

This development work will continue in 2022/23. 

## TEAM HIGHLIGHTS 

Phil Stickley, Senior Outdoor Teacher “[A highlight for me has ] been working with a new group of students from Welcombe Hills special needs school. These young people are fifteen and sixteen and starting to think about the world of work. Despite many of the young people having considerable needs, they have undertaken practical tasks with incredible gusto. The group has been involved in removing large sections of deer fence and protective tree guards. The good humour, doggedness, and ability this group has shown has been truly inspiring.” 

21 LEARNING AND SKILLS 



## CHALLENGES FACED 

COVID-19 continued to have a disruptive influence, both on our staffing when members of our team had to self-isolate, but also on school staff which meant that some visits were cancelled at short notice simply because the schools were not able to staff the visits. We continue to operate rigorous procedures to minimise the risks of COVID-19 transmission and keep our visitors, staff, and volunteers safe. 

## THE YEAR AHEAD 

We have made good progress but need to do further work on engaging more young people and adults, including those with Special Educational Needs and Disabilities (SEND) from urban areas, and those from disadvantaged and under-represented communities. Reaching out to schools in Redditch through the Future Forest Guardians Project at Gorcott Hill and developing our relationship with the Hindu Council of Central England and other community groups will be key. 

Developing our supported internship programme or other supported employment solutions, as well as supporting neurodiverse individuals and those with learning disabilities into paid employment, continues to be a priority for the charity. 

We will undertake further development of our informal learning and skills provision, including for adult groups and early years children, with the aim of enabling these groups to benefit from time spent in the Forest. 

22 Annual Report 2021-22 



## 5  STRONG GOVERNANCE 

Developing high standards of governance remains a priority for the charity, with a focus on Leadership and Equity, Diversity and Inclusion taking centre stage. 

Above: Eco-friendly holiday cottages in the Forest 



## PROUDEST ACHIEVEMENTS 

## 1  Charity Governance Code 

The Heart of England Forest continued the work it had begun before the pandemic on the Charity Governance Code, a practical tool developed by the sector to support charities to develop high standards of governance. 

As a registered charity and company limited by guarantee, the Heart of England Forest must comply with the legal frameworks governed by the Charity Commission and Companies House, as well as national legislation and local regulation. Good governance is fundamental to a charity’s success. The Charity Governance Code takes this obligation a step further, drawing upon the Charity Commission guidance, but sets principles and recommended practice and encouraging charities to be aspirational and strive for the highest standards. 

With a refreshed Charity Governance Code and a new section on Equality, Diversity, and Inclusion (EDI), trustees have worked through the Code, reviewing, and assessing the charity against the criteria, identifying areas of particular strength, alongside areas selected for continuous improvement. Trustees selected the areas of Leadership and EDI to focus on in 2021/23. 

## 2  Equity, Diversity, and Inclusion (EDI) 

Having selected EDI as a priority upon which to focus within the Charity Governance Code, it was an area extended across the charity as an organisational priority. Rather than a standalone topic, EDI is being woven into everything that the charity does to deliver its vision and mission. 

3  Diversifying our income streams to support the growth of the Forest – new holiday cottages Opened in October 2021, our two new holiday cottages have sustainability running through them as part of our commitment to mitigate the effects of climate change. Converted from an old barn, throughout the conversion process we tried to be as sustainable as possible. We used local 

companies to design, project manage and build the cottages, the oak cladding is FSC certified from sustainable sources, and we have incorporated low energy mechanical and electrical fittings throughout - there are solar panels and Tesla Powerwalls to generate and store electricity, and electric vehicle charging points have been fitted at both cottages. Even much of the furniture has been hand-crafted from reclaimed materials. The imported energy for both properties is EKO accredited - 100% renewable and from energy farms that minimise their environmental impact and are not located in areas that affect bird and marine habitats. 

To encourage cycling as a means of exploring the area, secure bike storage is provided at both cottages. Even the smallest touches have considered the impact on the environment, from eco-friendly dishwasher tablets to coffee pods which generate funds for fellow environmental charity the Eden Project. 

## YEAR IN REVIEW 

Within the Heart of England Forest, we have committed to improving Equity, Diversity, and Inclusion (EDI) as one of our core priorities. Whilst we are mindful that we cannot achieve everything overnight, and meaningful work on this area takes time and thought, we have made a number of commitments and achieved progress during 2021/22. 

To create stronger, more resilient charities, ACEVO – the Association of Chief Executives of Voluntary Organisations, the industry body representing charity leadership – has created eight leadership principles that address Equity, Diversity, and Inclusion. The Heart of England Forest has made a public commitment to sign up to these principles 

Ensuring diversified income streams has never been more important than during the pandemic, when many traditional sources of funding were diverted or dried up. Fundraising and income 

24 Annual Report 2021-22 



generation is important for all charities, ensuring that they have sufficient funding to deliver their charitable objectives and public benefit, and the Heart of England Forest is no exception. With a vision to grow a 30,000 acre Forest for the benefit of people, wildlife, and the environment, maintained and cared for in perpetuity, the Heart of England Forest has invested resource during 2021/22 to generate sustainable income streams to support the work of the charity into the future, including the creation of two new eco-friendly holiday cottages, enabling people to stay for longer in the Forest, enjoying all it has to offer. 

Our larger Oak Cottage sleeps 8 people and includes a downstairs bedroom and washroom suitable for wheelchair users and people with limited mobility. Acorn Cottage sleeps 3 in 2 rooms, and both cottages are pet friendly, meaning four-legged friends can also enjoy exploring the Forest. The cottages can be interlinked for parties of 11. 

Proving to be very popular, not only do the cottages generate sustainable income for the charity, but they also encourage visitors to use local shops and facilities and visit local attractions, meaning the Forest has a wider economic impact on the local area, too. 

## CHALLENGES FACED 

Although the charity’s investments began to recover after the shock to the investment market at the start of the pandemic, the Ukraine / Russia conflict during Quarter 4 of 2021/22 saw the stock market plummet. With funds largely restricted for land purchase, which will take us some way towards realising our ambitious goal of a 30,000 acre native broadleaf forest, the funds are invested for the long term, but drops such as these will impact on short term performance and the growth of the funds to support the delivery of strategic projects to achieve the charity’s objectives. 

## THE YEAR AHEAD 

As part of our commitment to attaining the highest standards of governance, 2022/23 will see the continued use of the Charity Governance Code to support continuous improvement. 2022 will also see the charity expand its Board of Trustees, improving the diversity of our leadership, and supporting the charity to be ambitious in the way it delivers public benefit. 

We remain committed to our Equity, Diversity, and Inclusion journey, helping us to make better decisions and increasing engagement across all areas of the charity. We will continue our strategy planning for our key areas of work – Growing the Forest, Optimising Biodiversity, Attracting People and Learning and Skills - with a focus on making the work of our charity more appealing and accessible to a wider range of audiences. 

## OUR COMMITMENT TO EQUITY, DIVERSITY, AND INCLUSION (EDI) ACROSS THE CHARITY 

- The Heart of England Forest Board of trustees has adopted the Charity Governance Code and committed to EDI as one of its two priority areas of work this year, providing leadership to the charity. This has included Board training, and a commitment to engage external expertise to support the charity to develop an effective EDI strategy, linking directly to the charity’s mission and objectives. 

- All senior managers have committed to a series of training sessions to understand further the impacts of unconscious bias on our work and the way we all operate as individuals, and to learn more about dignity in the workplace, to enable us to lead and model a positive and inclusive culture. 

- We have committed to roll out EDI training to all staff this year. As a provider of supported internships - year-long 

25 STRONG GOVERNANCE 




placements for young people with Special Educational Needs and Disabilities (SEND) – we have worked with charity partners Think Forward to deliver inclusion and respect training to enable us to further understand and support our young people on the programme. 

- We have commenced strategy planning for our key areas of work, looking at how we can focus on improving EDI and making the work of our charity more appealing and accessible to a wider range of audiences. We have undertaken this work in communications, fundraising, HR, volunteering, and commercial development, with further work planned to widen this scope across the remainder of the charity’s work during 2022/23. 

- We have set up our Supported Internship Programme, a year-long placement for young people with special educational needs and disabilities (SEND) – to provide training and quality work experience placements to support young people to develop employability skills, with the aim of entering employment. 

- We have developed our new tree nursery as a social enterprise, which will be staffed by adults with SEND, providing a pipeline of real employment opportunities for our supported interns to consider. 

- We have developed an all access trail and car parking facility within the Forest at Morgrove Coppice, to allow better access to the natural world for people with limited mobility, parents and carers with prams, wheelchair users, etc. 

- We have set up a forestry internship programme – a year long, paid internship which allows young people, or people changing career, to gain training and experience in all aspects of social forestry. The internship covers external accredited training, such as chainsaw use and tractor 

driving, as well as a range of inhouse training spanning biodiversity surveying, tree identification, public access work, etc. The forestry industry is traditionally a male dominated, aging profession, and we are working hard to change the image and address the skills shortage for the sector. 100% of our forestry interns have moved into paid employment with the Heart of England Forest if they wanted to stay, and the remainder have gone on to successful paid employment elsewhere in the sector. 

- We are also one of the first organisations in the country to deliver the forestry apprenticeship, again as an important mechanism to address the skills gap and improve diversity within the sector. 

- We have opened our first accessible holiday cottage, allowing people with limited mobility to stay in the Forest. The holiday cottage has disabled access including a bedroom and wetroom on the ground floor, and we are considering accessibility and EDI in the design of all new building projects. 

- We are a Living Wage Foundation accredited employer, meaning that all our staff and contractors are paid at least the Real Living Wage. We feel that it is important to offer a fair day’s pay for a fair day’s work and want to ensure that finance and background are not barriers to coming to work for us. 

- We have improved the monitoring process within our recruitment practices, using blind applications for shortlisting, and a multiple people recruitment panel. 

Our initial actions have helped us to start on the journey and have open and honest conversations about the subject of diversity and inclusion. We have much work still to do and look forward to working with others to learn and progress. 

26 Annual Report 2021-22 



## 6   VOLUNTEERING 

As the Forests grows, so too does our volunteering programme, ensuring that it supports the strategic aims of the charity whilst offering a broader range of opportunities for people to give their time whilst gaining new skills. 

Above: Regular volunteers Pat and Catherine 



## PROUDEST ACHIEVEMENTS 

1  Over 55,000 trees planted by volunteers Over the winter season our volunteers planted 55,000 native tree saplings in new areas of the Forest. This is a significantly higher number compared to previous years, showing what a valuable contribution volunteers make to the charity achieving our tree planting targets and growing the Forest. 

## 2 Training videos produced 

A range of biodiversity training videos are now an easily accessible training resource to help volunteers undertake regular surveying in the Forest. The sessions were run by staff members and external experts, and include habitat surveying, butterfly identification, recording and monitoring, and bumblebee ecology and surveying. Run as online events that volunteers attended during the year, the videos are now available for ongoing training of new volunteers. 

## 3  Significant growth in the number of volunteer opportunities available 

Volunteering is now well and truly supporting all the strategic pillars of the charity and is seen as an integral part of our work. 

## YEAR IN REVIEW 

In 2021/22, our volunteer programme has grown substantially, exceeding our predictions, with multiple volunteer teams working across the Forest, carrying out a greater range of activities to support the work of the charity. Volunteering sessions now run five to six days each week, with three activities running concurrently on some of the days. 

A staggering 10,078 volunteer hours were given between April 2021 and March 2022, a record number for the charity, even more impressive considering the continued COVID-19 restrictions. This equates to almost 5 Full Time Equivalent staff members. 

Over the year there was a focus on fulfilling the volunteering related aspects of the Green Recovery Challenge Fund (GRCF) grant we were awarded in December 2020. We successfully recruited two further Volunteer Leaders, individuals that are trained and supported to lead small groups of volunteers, which enabled us to increase the number of volunteering sessions held and expand the locations in the Forest we cover. 

The volunteers were heavily involved in the creation of new hedgerows across the Forest as part of the grant. The volunteers helped to plant 25,000 hedgerow trees in various areas of the Forest over the winter season, an activity that they particularly enjoyed as it made a change from our regular tree planting. 

This year we conducted our first volunteering survey, asking our volunteers for their thoughts and opinions on our volunteering programme, while also gathering important information on our volunteer demographics. The survey went out to those subscribed to our volunteering newsletter, and we were pleased to achieve a 20% response rate. The results showed that we are running a good volunteering programme which appeals to our volunteers for a wide variety of reasons. It also provided some great suggestions for additional ways we can enhance the programme as we continue to grow. 

The success of this survey provides a solid foundation to run an annual survey that not only helps us understand our volunteer base, but also ensures we provide regular opportunities for our volunteers to share their experiences, feedback, and ideas. The information gathered can be used to track trends over time and assess the overall volunteer programme. This is going to be increasingly important as our volunteer numbers continue to swell, and volunteering expands further to support all areas of the charity’s work. 

Volunteer taster events were implemented in 2021/22 to encourage new volunteers to come and sample our activities. The three events held 

28 Annual Report 2021-22 



resulted in four new volunteers, one of which has now joined our forestry team. While they did not lead to a substantial increase in volunteer numbers, they did show the benefit of running individual ‘open’ volunteer events, which are more accessible to those who have not previously joined us. This coming year we hope to see how this can be utilised for community volunteering. 

The growth of the biodiversity and tree nursery teams has opened additional opportunities for volunteering on a wider scale, providing regular volunteers to support both practical and survey based work. We have also had the opportunity to introduce a regular volunteer session in the Garden of Heroes and Villains, providing additional support to keep the garden in top condition ahead of fundraising open days and other visits. 

## TEAM HIGHLIGHTS 

Leon Lewis, regular volunteer 

“[I started volunteering as ] Zi : I wanted to help be part of the solution, tackling climate change and addressing habitat loss. 

The staff and other volunteers have always been so positive, welcoming, and supportive. No matter the activity (and weather conditions) it is always fun, everyone mucks in and there is a real sense of people coming together to make a difference. Volunteering with the Heart of England Forest exemplifies the fact we can all do something today, however small, that collectively makes a huge difference for the future. Personally, they've inspired me to make a career change to the environmental industry. I can't recommend volunteering with the Forest enough!”” 

## CHALLENGES FACED 

The past year has continued to see impacts from the COVID-19 pandemic, and this has reflected on the volunteering programme with volunteers off due to illness and some not attending sessions due to COVID-19 risks. 

The significant growth of volunteering has at times been a challenge from an administrative point of view. While wonderful to see so many new volunteers and volunteer opportunities, this has also created a significant amount of work coordinating the overall volunteering programme which is currently managed by just one member of staff.  As the programme continues to develop, and we work to attract more volunteers, we are delighted that additional staff roles are planned in 2022/23.  Investing in volunteering will help ensure we deliver a rewarding experience for volunteers while supporting the charity to achieve its mission. 

Towards the end of this year, we started to see the rise in the cost of living and in fuel costs in the UK. This has an impact on volunteering, which could reduce the ability of some volunteers to travel to the Forest. This may become more significant over the coming year as prices carry on rising. 

## YEAR AHEAD 

This coming year is a bright one for volunteering. We are growing at quite a pace and there are plenty of areas where we can further grow, develop, and expand. We are keen to work closely with the learning and skills team to help grow our potential for supporting volunteers who have Special Educational Needs and Disabilities (SEND). While our Binton and Coughton Park Tree Nursery sites are developing to allow for more visits, we are keen to find additional ways to get volunteers out across the Forest. Further training for volunteers and staff will help support this, and hopefully result in a more diverse and inclusive volunteering community. 

29 VOLUNTEERING 



The growth and expansion of our community volunteering programme will be a key area, building on from important research and initial contact made during 2021/22. These visits are a great introduction to volunteering in the Forest for people who may not yet know of, or have yet to visit, the Forest, and will hopefully encourage future visits from attendees. 

With a broad range of volunteer opportunities to take part in and 4 Volunteer Leaders in place, we can now focus on growing the number of volunteers to support work across the breadth of the charity. This in turn will enable us to consider further expansion of the volunteer programme, as activity availability and volunteer numbers need to grow proportionally. 

This year we are also planning to expand weekend volunteering opportunities and introduce early evening activities in the summer to better suit volunteers who also work. 

30 Annual Report 2021-22 



## 7   FARMING AND AGROFORESTRY 

Farming and agroforestry help us to manage the Forest’s mosaic of habitats for people and wildlife and benefits the local economy. 

Above: Emma Kersley Assistant Biodiversity Officer (Grasslands) 



## PROUDEST ACHIEVEMENTS 

## 1 Expanding conservation grazing 

As part of our commitment to training and developing our staff team, we were delighted to promote Emma Kersley into the role of Assistant Biodiversity Officer. Emma started with the charity on a one year forestry internship placement and having gained permanent employment and progressed in her role, she jumped at the opportunity to utilise the skills and knowledge gained as part of her masters degree and move across into the biodiversity team. With a specialism in grassland habitats, Emma has taken over responsibility for the welfare of our Flying Flock, using our sheep team to undertake different grazing regimes to achieve different grassland management objectives across our sites. 

2 Forest farming benefitting the local economy As well as our own organic livestock, we are working with a wide range of farmers across the Forest to help to deliver our agroforestry ambitions. This year we contracted with seven graziers, who were working with us to achieve our grassland management objectives for different grassland sites as part of the mosaic of habitats which make up the Forest. Each grazier is providing specialist support to help us to improve the biodiversity value of our grasslands, and in return they obtain high quality grazing for their animals, which helps to support them to make a living from farming. 

3 Silvopasture agroforestry at Sheriffs Lench In the UK, silvopastoral agroforestry is characterised by widely spaced trees with an understory of grazing pasture. We have trialled this form of agroforestry at Sheriffs Lench, using traditional heritage species of fruit trees which will eventually bear an orchard crop, underplanted with a nitrogen fixing crop of red clover, which will improve the nutrient value of the soil. The plan is that one half of the field area will be planted with a crop, and the other half grazed on rotation. Our Sheriffs Lench site is certified organic, and it took a while for the clover to establish itself, but it has 

proven its worth with a sea of purple flowers attracting bees and other pollinating insects, which will benefit the surrounding farmland. 

## YEAR IN REVIEW 

Our farming and agroforestry work moved forwards in 2021/22, although not always in the ways we had planned! 

Whilst we did not manage to find the conservation farmer we were originally looking for, this presented an opportunity for us to do things differently, as we were delighted to be able to promote and develop internally. Emma Kersley has moved into the role of Assistant Biodiversity Officer (Grasslands) and took over the responsibility for our conservation grazing programme as a way of managing these important areas of the Forest mosaic. 

Work continued to expand conservation grazing in the Forest. The Flying Flock, which comprises Jacob and Hebridean sheep (traditional breeds of sheep with horns), is perfect for conservation grazing as these breeds have tough palates which allow them to eat some of the more dominant grassland species which otherwise outcompete the more delicate meadow flowers. Their horns also disturb undergrowth, rooting out species like bramble and leaving bare patches of ground which allow other species to colonise. The recruitment of volunteer livestock checkers has enabled us to cover more areas of the Forest. 

With training and development to support Emma to get up to speed with livestock health and welfare, we sold our commercial flock of organic pedigree Lleyn sheep, allowing time to focus on getting to know our 70+ Jacob and Hebridean grazing specialists. Having retained our pedigree Jacob and Hebridean rams, we will be able to build up the size of our conservation grazing flock going forwards. 

32 Annual Report 2021-22 



Our organic, free range cattle herd also expanded, with 22 calves born over the course of the year, 10 adding to our pedigree longhorn herd, raring to go with conservation grazing. 

## CHALLENGES FACED 

We have found it difficult to recruit a conservation farmer who both shares the charity’s ambitions for increasing the use of livestock to assist with managing the Forest sympathetically for the benefit of people and wildlife and at the same time is able to manage livestock on a commercial scale, to the high standards of animal welfare which we require. Because of this, we have had to look at alternative ways of delivering our conservation grazing programme in the short term. We have scaled back our sheep flock, retaining a focus on the rarer breeds such as the Jacobs and Hebrideans, which are more suited to conservation grazing. 

By starting small, and training up enthusiastic staff internally, we will build the flock back up slowly. This will enable us to fully monitor the positive effects of conservation grazing management techniques on our grassland habitats. 

## THE YEAR AHEAD 

With a new grassland specialist within the biodiversity team, we are now able to spend time looking at the range of different grassland sites we have across the Forest, undertaking baseline surveys and putting together a conservation management plan to improve biodiversity. This means we will be able to work with a wider range of local graziers, who will use their livestock to help us graze to different management regimes. Many of our local farmers have breeds which are particularly suited to conservation grazing, such as Herdwick sheep and Highland cattle, and we are looking forward to trialling a range of regimes and livestock breeds and monitoring the grasslands over time to see what works best. 

We contract with a range of local farmers to help us to manage our land, from hedge cutting in the winter to hay cutting in the summer, as well as specific tasks such as direct drilling wildflower mixes, and cutting and baling our pollinator pathways. The relationship works well both ways – farmers gain additional income, and we benefit from their skills, expertise, and machinery to manage the Forest for the benefit of people, wildlife, and the environment. 

In 2022/23 we will be working with local farmer Granville Stevens, who will be grazing longhorn cattle to restore our Forest wetland habitat for wading birds such as curlews, lapwings, redshank, and little ringed plover at Netherstead. This land has not been grazed for several years, so we are looking forward to seeing the benefits cattle will have on the wet grassland habitat. 

We are also looking forward to widening the area of grazing for our own Flying Flock, which will be delivering conservation grazing benefits at Sheriffs Lench once the summer flowers have set seed, keeping over-dominant species at bay on terrain that is difficult to reach using traditional agricultural machinery. 

33 FARMING AND AGROFORESTRY 



## 8  FUNDRAISING 

Our work could not continue without our super supporters who give financially to help us achieve our vital mission. With the charity’s work growing, so too are the reasons for people wanting to donate to and fundraise for us. 

Above: Marathon runners 




## PROUDEST ACHIEVEMENTS 

1  Game changing grants to accelerate growth We were delighted to build on the progress and momentum of our Green Recovery Challenge Fund (GRCF) win in the previous reporting year with further grant and trust successes across 2021/22. Support such as this from trusts and grant giving organisations enables us to deliver more of our vital mission, sooner and at scale. We have been really encouraged by the growing emphasis on conservation and the environment from philanthropic grant giving organisations, and in particular we celebrated securing a second GRCF grant of £249,700. The ‘Growing Future Forest Guardians’ project will help us establish a flagship site for young people in an area of the Forest close to Redditch. 

## 2  Foundations and frameworks to further fundraising 

Much behind-the-scenes work has taken place across the financial year to improve our systems, processes and policies across the fundraising functions and income streams. This is to support growth and ensure we provide the very best donor experience that we can. As the charity grows, awareness increases, and we work to secure more funds to help deliver and secure our mission, it is vital that we have invested in key foundational elements such as our donor database, case for support, and fundraising policies. We are looking forward to building on these foundations to secure increased and sustainable funding for the charity. 

## 3 Forest Fundraisers 

2021/22 was a fantastic year for Forest Fundraisers. After the limitations caused by the pandemic, we were delighted to support and get to know some amazing fundraisers doing brilliant things to raise money for us. Fundraisers like Lizzie and Jess who took part in the virtual London Marathon, running through the Forest and being cheered on by some of the Forest team, raising £1,174. We also had a number of generous couples who chose the Heart of England Forest to donate to in lieu of 

wedding gifts, and community groups who either donated or fundraised to help the Forest grow. 

## YEAR IN REVIEW 

2021/22 was a positive year of progress for fundraising at the charity. We spent time focusing on setting, establishing, and reviewing key foundational elements to help us be thorough, efficient, effective, and ready for growth. As part of this work, we have rolled out our CRM (Customer Relationship Management) database across all fundraising functions and provided training and support to tailor income streams. We have reviewed and updated, in collaboration with the wider charity, our privacy, fundraising acceptance, and fundraising complaints policies. We have also formalised a robust due diligence process and checklist to ensure consistency in our approach. 

We were pleased to welcome a new part time Development Manager to establish and grow our first major donor programme. They have researched and developed an initial action plan to launch and nurture this income stream in the coming years. Whilst their arrival bolstered the team, we remain a relatively small group of fundraisers, equivalent to three full time staff, working across Individual Giving, Major Giving, Corporate Partnerships, Legacy Fundraising, Grants and Trusts, and Community Fundraising. Because of this our fundraising is often reactive, meaning we need to be agile and flexible to respond to the charity’s needs, exciting opportunities, and approaches. The foundation and planning work achieved during 2021/22, together with more staff resource agreed for the new financial year, will help us move to a more proactive fundraising approach in 2022/23. 

It was fantastic to welcome some new corporate supporters during this reporting period, many of which are businesses local to the Forest. We enjoyed hosting visiting and volunteering partners once the limitations of the pandemic lifted, and it certainly seemed that for so many companies, a chance to come together as a team in a beautiful 

35 FUNDRAISING 



outdoor setting was much appreciated and very overdue. We have had some successes with our new corporate giving programme. New partners opting into this mutually beneficial way of working together included Triton Showers as a ‘Woodland Wonder’ and Incorporatewear as a ‘Growing Guardian’.  We also continued to develop bespoke partnerships with companies, too, such as Socitm Advisory who are supporting our work with a particular focus on helping us to connect communities within the Forest through volunteering; and Vectric who are keen for engagement opportunities throughout the year for their team to support and connect with the Forest. 

We are particularly proud of the exciting progress made with community fundraising. Much groundwork has been done to raise awareness of the charity locally, and the need for support. Individuals, couples, and community groups have become ‘Forest Fundraisers’ via a number of ways, including taking part in challenge events, collections, charity of the year nominations, and giving in celebration. We are hugely grateful to all those who have been so generous with their time, enthusiasm, and support, and we look forward to continuing to build this important income stream for the charity. Not only are the funds that are raised helping us deliver our objectives, but Community Fundraisers also help raise awareness and engagement within their local networks – meaning more people know about the Forest and all the benefits it can bring to them and their communities. 

## CHALLENGES FACED 

We are still a relatively small team, and we have struggled to optimise every opportunity due to resourcing and capacity. This is always frustrating, but by investing time and effort in our foundations and frameworks, we are building efficient and effective systems to grow from. Additionally, we will welcome more fundraising resource in the new financial year that will help support capacity 

and hopefully ensure we can maximise all funding and donor opportunities for the charity. 

## THE YEAR AHEAD 

After working on many of the foundational elements within the fundraising function, we want to build on these, to not only grow donors and donations across all income streams, but also to ensure we provide the best supporter experience we can. The Forest is an incredible place, resource, and legacy, and we want the individuals, businesses and communities who support our work to feel valued and to understand their impact. We will be offering more opportunities to connect supporters to the Forest through updates, video, events, and visits, to help bring the scale, opportunity and wonder alive. 

We will also be working hard to increase corporate support through new partnerships, our corporate giving programme, and volunteering. We are particularly looking forward to developing meaningful, long-term relationships with innovative and forward-thinking organisations who share our belief in protecting and investing in our natural environment. We are keen to move the ‘tree planting’ conversation on so companies understand the importance,  value and climate change benefits of establishing and enhancing all the rich mosaic of habitats that make up a Forest, as well as supporting the long-term protection and management of the Forest to ensure that it survives and thrives, benefiting the environment, wildlife, and people for generations to come. 

We are also focusing on building on our previous grant successes, partnering with new funders and securing new grant opportunities to deliver innovative and valuable projects for the charity. The grant and trust application process is led by the fundraising team but developed through a cross-charity collaborative process to identify need and opportunity. 

36 Annual Report 2021-22 



## 9  COMMUNICATIONS 

Promoting the work, need, relevance and impact of the charity to raise our profile, enhance the visitor experience, and encourage support. 

Above: The charity's new website which launched in May 2021 



## PROUDEST ACHIEVEMENTS 

## 1  New website launched . 

The new website launched in May 2021 and reflects our ambitious vision and vital work. We are driving people to a website that clearly shows who we are, the importance of our work, why we need support, and the many ways that people can support us. 

## 2 PR agency recruited 

To achieve a significant step change in awareness and understanding of our mission and work, we undertook a tender process to find a PR partner. Forster Communications were recruited in September 2021 to help us renew our messaging, shape our future communications strategy, and deliver a PR campaign that will help us begin to position the charity as a significant organisation of national importance. 

## 3 ‘From the Forest’ WhatsApp group 

A WhatsApp group set up during the COVID-19 pandemic to address the challenge of getting topical and timely content has proved to be a vital source of photos and information for use on our social media channels. Made up of staff members from both our forestry and biodiversity teams, the group has enabled us to bring the Forest to people at home throughout the year. 

## YEAR IN REVIEW 

Mara joined us as our GRCF funded 'Communications Intern’ for a one-year, paid internship, and along with both our communications volunteers and the Forest Focus Group,  was a valuable support for our communications work. 

B Corporation and was the first communications agency to publish its Climate Positive Plan. Their ethos and approach match our ambitions and we started work on developing a core proposition to focus our communications, whilst building media engagement, with opinion pieces published in The New Stateman and Education Today, and consumer pieces in The Mirror and The Sun. 

Our new website launched in May 2021, the culmination of 11 months of work. We are now averaging 16,550 visits per month, compared to 8,959 pre-launch. 

We have worked hard to build up a comprehensive library of photos and videos that capture the Forest in all seasons and represent all areas of our work benefitting the environment, wildlife, and people. 

Seasonal interpretation boards were rolled out in all Forest car parks, thanks to the Green Recovery Challenge Fund (GRCF) grant, enabling visitors to make the most of their visit at all times of the year. In addition, map and interpretation boards were produced and installed for the first time at College Wood. 

We recognised that we need to do more to ensure that our communications are inclusive and accessible, so a strategy was written as part of the Charity’s wider equity, diversity, and inclusion (EDI) work, and some guidelines and resources put together. Some aspects were actioned immediately, with others being worked on over the coming year. 

## CHALLENGES FACED 

We worked with Birmingham-based PR agency East Village for five months to raise our profile with local press, before going through a rigorous tender process to recruit a long-term PR partner to raise awareness of our work on both a local and national level. The panel, which included three of our trustees, unanimously chose national agency Forster Communications. Forster is a founding UK 

Although we benefitted from the help of a communications intern, resource continued to be a challenge. Mara took the opportunity of a paid, Permanent communications position in London in December, so was only with us for eight months. As the Forest grows, so too does the breadth of the charity’s work and the communications and marketing opportunities. The recruitment of a 

38 Annual Report 2021-22 



Marketing and Communications Officer next year will help to address this. 

## THE YEAR AHEAD 

Working with Forster, we will build on the important foundation work started last year to raise the charity’s profile, which will include the charity’s first awareness raising campaign. In addition to PR campaigns, we will also run four quarterly campaigns throughout the year to encourage support of our work and to better understand our audiences and the ways to maximise our engagement with them. 

Recruitment of a full-time permanent Marketing and Communications Officer will alleviate some of the pressure on the marketing and communications functions, as well as enabling us to start to move from firefighting to being proactive and strategic. 

We have invested in a digital asset management system called ResourceSpace to house all our images and videos. This year, we will roll out the system, so all staff can find and download images (and videos) that are correctly named and have the 

appropriate consents to be used. They will be able to search for images and videos of the Forest, our events, wildlife, and people, making it much easier and quicker to locate images, download them, and share with others. 

We will develop the website further, focussing on increasing the information about the biodiversity and environmental aspects of our work, as well as exploring the ways that the website can help with volunteer recruitment and enhancing the offering to our Friends of the Forest. 

Whilst our following and engagement across all social media channels continued to grow during 2021/22, more work is planned for 2022/23 to tailor our content and maximise the effectiveness of these channels, using the results of a social media audit to produce a strategy. 

Having started to put in place a strategy to improve diversity and inclusion in our communications, during 2022/23 we will look at the changes we need to make going forward and provide guidance for the wider charity team, who are all involved in communications. 

Above: Seasonal interpretation board at Haydon Way Wood 

39 COMUNICATIONS 



## THANK YOU 

Our sincerest thanks and recognition goes to our amazing supporters. 

## Our volunteers 

## Donors and Friends of the Forest 

## Corporate supporters: 

- Accenture 

- AFRY 

- Brandnation 

- Carwow 

- Dennis Publishing 

- Incorporatewear 

- Mercedes-Benz World 

- Nuco 

- Pell Frischmann 

- Socitm 

- Vale Veg Box 

- Vectric 

- Wound Care People 

## Grants and Trusts: 

- Green Recovery Challenge Fund programme funded by Defra, Environment Agency, Natural England, administered by the National Lottery Heritage Fund 

- The Ratcliff Foundation 

- The Ian Addison Charitable Trust 

- Martin Wills Wildlife Maintenance Trust 

- The Langdale Trust 



FINANCIAL REVIEW

Flnanclal Review
The group's total income for the period increased from £4.3m to £5.1m. Investment income
increased by £242k, totaling £2,922k in the year12021'. £2,680kl.
The trustees have designated these legacy funds for the purpose of land acquisition and
strategic investment funds. They have been invested and will provide a strong foundation for the
realisation of Felix Dennis, vision.
In addition to the above, general fund income amounted to £1,799k12021'. £1,390k), of which the
principal SoUr￿S of income were..
Government grants total £645k 12021. £829kl for forestry creation & maintenance and
farming, of which £333k 12021.. £437kl supported the key objective of planting and
maintaining a broadleaf forest.
Donations to support forestry creation and maintenance
£372k 12021.. £64kl from
corporate partners and £148k 12021.. £110kl from individLJals including Friends of the
Forestl and a further £7k frorn community projects12021.' £nill
Rental income from properties £104k {2021'. £70kl.
There were gains on investment assets of £10,497k in the year 12021.. £28,752k gain}.
Expenditure on general funds amounted to £2,307k {2021'. £2,538kl of which £1,233k 12021..
£1,265kl was on charitable activities and £1,074k12021.. £1,273kl on raising funds.
Included within raising funds is £368k 12021.. £663kl of farming activity. As the charity develops,
more of the farming activities will be integrated within the forestry operations lo aid agroforestry.
Total expenditure on charitable activities amounts to over £2,143k 12021.. £1,365k} which
equates to 530/012021.. 410/0) of overall expenditure.
The group has recognised a deficit of 1£508k} on general funds 12021.. {£1.148k} deficit). The
long-lerm goal of the group is to continue to generate additional income so that income at least
covers Costs on general funds. The group has transferred £508k from designated funds to
general fvnds to support ils strategic development.
The group's net assets have increased from £206.3m to £217.9m.
The group operates a defined contribution pension scheme and therefore there are no pension
Reserves
When planning and budgeting for activities,. forecasts of income and costs, future opportunities,
commitments and risks are considered, in affiving at the level of reserves held, so a balance can
be struck between continuing development and the need for prudent management of working
assets and commitments, including providing for contingencies.
The reserves policy is reviewed and agreed annually by the trustees as part of the budget
pr¢xess.
Largely because of the increase in value of investment assets, total funds increased by £11.6m to
£217.9m, comprising £216.Om of designated fvnds with £2.Om of general funds. The charity also
holds1£66kl of restricted reserves.
Designated funds are those funds that have been designated by Trustees for the delivery of the
charity's long-term charitable objectives, and consist of".
£172m for land purchases on which to plant a broadleaf forest.
42 Annual Report 2021-22

£42.7m being the historic valuation of land.
£1.3m for a Strategic Investment Fund for funding capital expenditure, depreciation and
supporting initiatives within the strategic plan to develop financial sustainability.
General funds are free to be used towards any purpose in furtheran￿ of the charity's charitable
objectives.
It is the Trustees, policy to maintain the charity's general reserves at a sufficient level to enable it
to continue to provide funding for approved projects and working capitsl requirements for future
years. The charity's reserves policy is to keep general funds within a target range of £0.5m to
£2.Om, representing between three months and twelve months of budgeted expenditure. This
target considers, in particular, the current financial risks posed by thè significant reliance on
EUIUK government agricultural and forestry grants. UK government policy on these grants after
Brexit is currently unclear.
General reserves at the end of the period totalled £2.Om, which is within the target range. As the
charity invests the Felix Dennis legacy and develops its charitable activities it will re-assess these
levels of general reserves.
Going ¢on¢ern
The trustees consider that the charity has adequate resources available to be able to continue to
fund the activities of the charity and group for the foreseeable future. The trustees have prepared
the accounts on a going concern basis and are confident that the charity and group will continue
to grow and strengthen over the coming years.
Investment policy
Under the Memorandum and Articles of Association, the charity has the power to make any
investment which the trustees see fit. There are no restrictions on the charity's power to invest.
The trljstees updated and approved a Responsible lrnvestment Policy in April 2022, which is to
maintain the underlying investment wealth value of the charity, so that it can meet its objectives
in the long term. The charity is sensitive to known environmental, ethical, and social risk
considerations, and investment assets are reasonably invested to complement the charity's aims
and objects.
The charity has core investment objectives..
al To sustain the charity to meet its charitable objects in perpetuity.
bl To ensure appropriate liquid funds are available to acquire land and meet unexpected cash
flow requirements.
An Investment Committee regularly meets and is advised by Holbein Partners LLP. The
benchmark against which the investments are measured is CPI plus 3.5Q/g.
The post COVID-19 global pandemic equities markets recovery has continued during the 12
months to 31 March 2022 with gains of £10.5m 12021.. £28.8ml. However it is clear that the
markets have been badly impacted since the year-end due to the Russian invasion of Ukraine.,
the subsequent volatility of worldwide energy prices and with the current level of UK inflab'on
running at approximately g0/D the Investment Committee are aware the benchmark of 3.50/0 above
CPI is clearly going to be challenging to achieve in the year to 31 March 2023. Our investment
strategy is a long term one however and the Investment Committee, in conjunction with the
charity's investment advisors, we will continue to closely monitor the investment portfolio.
43 FINANCIAL REVIEW

Risk Management
The trustees continually review the major risks, which the charity faces in relation to its
operations. Vvhere appropriate. systems or procedures have been established lo mitigate the
risks the charity faces. A key element in the management of financial risk is the setting of a
reserves policy and its regular review by trustees.
The principal risks and uncertainties facing the charity and its subsidiary undertakings, as
identified by the charity trustees, include..
Govemmenl policy
The UK'S decision to leave the EU is likely to impact adversely on the charity's financial
model, particularly in relation to what repla￿5 the Common Agricultural Policy and
related farming and forestry grants.
Key mitigation
Maintaining strong relations with key stakeholders.
Maintaining sufficient financial reserves to mitigate short tem impact and enable
other income streams to be identified.
Land availability and competition
The charity needs to buy substantial amounts of land in order to realise the ultimate
30,000 acre forest.
Key mitigation
Proactively applying land strategy to acquiring land that fits our criteria.
Maintenance of liquid resoLJrces so that any land opportunities can be maximised.
Investment performance
As a Consequen￿ of the large legacy the charity has significant fvnds invested from
October 2018 in order to help achieve the charitable objective to plant 30,000 acres
of broadleaf forest over a period of 70-100 years. The current volatilily of the
worldwide markets is cleady a risk to the performan￿ of the investment portfolio in
the short term.
Key mitigation
Investment Committee meets regularly with the charity's investment advisors and
the portfolio Investment Fund managers to review performance and structure of the
portlolio to minimise this risk where possible.
Fundraising
The Heart of England Forest is fully registered with the Fundraising RegLJlator and compliant with
the Code of Fundraising Practice. We lake protecting and respecting our existing and potential
donors very seriously. Our trained and experienced staff carries out all fundraising for the charity
with a proactive and attentive approach to the Code of Fundraising Practice.
On occasion, we have used the services of fundraising consultants to aid our research. When
these services are used, we have worked with respected and established companies.
Appropriate due diligen￿ is carried out, relevant formal contracts are put in pla￿, and we work
closely with them throughout the process to ensure our charity's values are reflected in their
approach.
During this financial period, we have received no fundraising complaints towards the charity and
our fundraising activities.
The Heart of England Forest is committed to following the very best practice across all our
fundraising initiatives and communication with supporters.
44 Annual Report 2021-22

structure, Govemance and Management
Structure
The Heart of England Forest is a charity registered with the Charity Commission in England and
Wales, number 1097110. It is a private company limited by guarantee, number 4309564, and its
registered office is Colletts Farm Offi￿, Dorsington, Stratford-upon-Avon, CV37 8AU. The
charity's governing document is its Memorandum and Articles of Associab"on incorporated on 23
October 2001 and amended on 7 February 2014. The trustees approved further amendments to
its Articles of Association at their meeting of 21 September 2018 and these have been approved
by the Charity Commission.
The trustees of the charity are also the members of the company (company number 4309564 in
England and Wales). As members their liability is limited to £10.
The charity has four wholly owned trading subsidiaries..
Dorsington Farms Limited -company numbèr 03137843 (registered in England and
Wales), whose principal activities are land, farming and property development.
Silva Green Limited (from 1 March 20181- Company number 04274100 (registered in
England and Wales), whose principal activities are property, caravan pitch rentals and
mooring fee income.
Alne Wo()d Park Limited (from 31 December 20171- Company number 07646010
(registered in England and Wales), whose principal activities are the provision of burial
plots and interments.
The Heart of England Forest Trading Limited Company number 09273956 (registered in
England and Wales), which is dormant.
A surnmary of the trading subsidiary results appears in Note 21.
The trustees are responsible for all the charity's activities and governan￿. The Chief Executive
works with the charity's employees and volunteers to deliver the charity's objectives and activities
and those of the trading subsidiaries.
Professional advisers
A list of the charity's main professional advisers can be found on page 2.
Public benefit
The trustees confi'rm that they have complied with their duty to have regard to the guidan￿ on
public benefit published by the Charity Commission in exercising their powers and duties.
The primary public benefit delivered by the charity is the establishment and maintenance of a
forest in the Heart of England. Trees and woods provide a wide range of public benefits in the
form of natural capital, combating climate Change, protecting soils and Contributing to health and
well-being, including mental health.
Structure of the Board
The Board of trustees meets four times a year and has developed a structure of sub committees
to assist it in its decision making.
The committees act in an advisory capacity under terms of reference agreed by the Board and
do not have any delegated powers. AJI decisions rest with the trustees. The committees are..
Nominations and Governan￿ Committee -the committee advises the Board on issues
of good governance including potential trustee appointments.
45 FINANCIAL REVIEW

Land Acquisition Committee -the committee advises the Board on land acquisition
strategy and potential land acquisitions.
Investment Committee -the committee advises the Board on its investments, including
recommendations on Investment Fund manager appointments. The committee also
ensures that the investment policy and processes are properfy undertaken in a
responsible manner to maintain the underlying investment wealth value of the charity, in
order to meet its long-term objectives.
Finance and Audit Committee -the committee assists the Board in its duty to supervise
the charity's financial affairs. It also acts as an Audit Committee.
The Board aspires lo the Charity Governance Code and has further work planned in 2022-23 to
move towards this standard.
Trustees are recruited to provide the skills and experience required to govern the charity. To
ensure the Board has the necessary expertise. an assessment of the skills needed has been
undertaken, with any skills gaps identified and appropriate vacancies advertised. Shortlisted
applicants undergo a selection process with recommendations for appointment made by the
Nominations and Governance Committee and subsequently approved by the Board.
Once appointed, each trustee is provided with an induction programme and trained as
appropriate. Trustees are provided with regular information relevant to their role, engage in a
regular programme of training including relevant external site visits to see good practi￿, and
make visits to the charity's various sites.
The pay and remuneration of the Chief Executive is set by the Board of Trustees and takes
account of performan￿ and charity benchmarks. The charity is a Living Wage employer.
Trustees are rotated and reappointed in a three-year cycle. The trustees appointed by Felix
Dennis Ithe founding Directors Jon Snow, Anthony Burton, Alison Hunter) do not have a
maximum term of office.
Trustee$. emoluments
The trustees of the company, who comprise its Board, did not receive any remuneration during
the period. The charity purchases indemnity insurance (cover of £2ml lo protect it and its
trustees and officers from losses arising from any wrongful act by its trustees or officers and to
indemnify them against their legal liability arising from any claim against them. The premium for
the policy was £5,05212021'. £5,658).
Trustees claimed out of pocket expenses of £Nil {2021.' £Nill during the year.
Related Party transactlons
Note 24 to the accounts contains details of transactions between trustees and the charity. As the
charity continues to extricate itself from the Felix Dennis Estate, these transactions will reduce.
Responslbllltles of the trustees
The trustees {who are also the directors of the Heart of England Forest for the purposes of
company lawl are responsible for preparing the Trustees Annual Report and the financial
statements in accordance with applicable law and United Kingdom Accounting Standards (United
Kingdom Generally Accepted Accounting Practice).
These give a true and fair view of the stale of affairs of the cornpany and the group as al the end
of the financial year, and of the surplus or defiat of the company for that period. In preparing
these financial statements, the trustees are required to..
select suitable accounting policies and then apply them consistently",
observe the methods and principles in the Charities SORP,.
46 Annual Report 2021-22

make judgements and accounting estimates that are reasonable and prudent.,
state whether applicable U K accounting standards have been followed, subject to any
material departures disclosed and explained in the financial statements., and
prepare the financial statements on the going concern basis unless it is inappropriate to
presume that the charity will continue in operation.
The trustees are responsible for keeping proper accounting records that are sufficient to show
and explain the charity's transactions and disclose with reasonable accuracy al any time the
financial position of the charity and enable them to ensure that the fi'nancial statements comply
with the Charities Act 2011 (brackets updated in 20221, applicable Charities (Accounts and
Reports} Regulations, the provisions of the Trust Deed, and the Companies Act 2006. They are
also responsible for safeguarding the assets of the charity and hence for tsking reasonable steps
for the prevention and detection of fraud and other irregularities.
The trustees and directors are responsible for the rnaintenance and integrity of the corporate and
financial information including the charity's website. Legislation in the United Kingdom governing
the preparation and dissemination of financial statements may differ from legislation in other
jurisdictions.
Auditor
Each of the persons who is a trustee at the date of approval of this report confirms that.,
so far as each trustee is aware, there is no relevant audit information of which the
charity's auditor is unaware.,
and each trustee has taken all steps that they ought to have taken as a trustee to make
themselves aware of any relevant audit information and to establish that the charity's
auditor is aware of that information.
The Ukraine War and the ¢ost-of-living ¢risis
We have considered the potential impact of the Ukraine War and the cost-of-living crisis on the
Group and the charity. Increasing energy prices, rising pressure on inflation rates, unease in
stock market trading, interest rate rises, increase in raw materials costs (which will affect things
like livestock feed, fencing, machinery, and equipment) and falling donations are likely to affect
the Group's and charity's performance. The General Fund will be under constant review to
ensure efficient cost and cashflow management. There will be fluctuations in the value of the
Designated Fund's investment assets. We will closely monitor the Fund's performance with
referern￿ to investment income and adjust forecasts accordingly.
Covid-19
As this report is finalised, we are mindful of the impact that Covid-19 has had and will have for an
unknown period of time. In considering the potential impact of Covid-19 on the Group, and whilst
there may be significant effects for the wider economy which could in turn affect the GrDUP'S
performance, we have not identified any specific risk that is material enough to require further
disclosure here.
This report was approved by the board of directors on 14 October 2022 and signed on behalf of
the board by..
Jon Snow
Chair
14 October 2022
47 FINANCIAL REVIEW

Independent audltor's report to the Trustees of The Heart of England Forest
Opinlon
We have audited the finanaal statements of The Heart of England Forest (the 'parent
charity,) and its subsidiaries (the 'group') for the year ended 31st March 2022 which
comprise the Consolidated Statement of Financial Activities, the Consolidated and Charity
Balance Sheets, the Consolidated Statement of Cash Flows, and notes to the financial
statements, including a 5urnrnary of significant accounting poliae5. The financial reporting
framework that has been applied in their preparation is applicable law and United
lQngdom Accounting Standards, including FRS 102 °The Finanrial Reporting Standard
applicable in the UK and Republic of Ireland. {United Kingdom Generally A¢￿pted
Accounting Practice).
In our opinion, the finanrial ststements..
give a true and fair wew of the state of the group's and of the parent charity's affairs as at
31st March 2022 and ofthe group's income and expenditure for the yearlhen ended;
have been properly prepared in accordance with United Kingdom Generally AC￿pIed
Accounting practi￿,. and
have been prepared in accordance with the requirements of the Companies Acl 2006.
Basis for opinion
We conducted our audit in accordance with Intemational Standards on Auditing {UK) (ISAS (UK))
and applicable law. Our responsibililies under those standards are further described in the
Auditorfs responsibilities for the audit of the financial statements section of our report. We are
independent of the charity in accordan￿ with the ethical requirements that are relevant to our
audit of the financial statements in the UK, including the FRC'S Ethical Standard and we have
fulfilled our other ethical ￿SpOnsibl11t1e$ in accordance wilh these requirements. We believe that
Ihe audit eviden￿ we have obtained is sufficient and appropriate to provide a basis frjr our
opinion.
Concluslons relallng lo golng ¢oncern
In auditing the finanaal statements, we have concluded that the trustee's use of the
going ￿nCeM basis of a¢￿Unts.ng in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating
to events or condition5 that, individually or collectively, may cast Significant doubt on the group's
and the pa￿nt charity's ability to continue as a going concern for a period of at least
elve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the trustees with respect to going con￿rn are
described in the ￿levant sections of this ￿pOrt.
other Inforniatlon
The other information C(￿PriSeS Ihe information indUd￿l in the annual report, otherthan Ihe finarrial
ststements and wr auditorfs report ther8Jn. The direct¢Jrs are respJnsible for the other
information contained wrthin the annuaj rewrt. Our opinion C￿ the finanaal statements dces not
cover the other infomiation and, e￿pt to the extent ¢thgwise exF4iody stated in our reFort c
not express any fcffii of assuran￿ condusion ther&￿.
Our responsibility is to read the other infomiation and. in doing so, consider whether the other
information is materially inconsistent with the financial statements or our knowledge obtained in
the course of the audit, or otherwise appear5 to be materially misstated. If we idents'fy such
material inconsistencies or apparent material misstatements, we are required to determine
48 Annual Report 2021-22

whether this gives rise to a material misstatement in the financial statements them5elve5. If, based
on the wortf we have perfomied, we conclude that there is a material misstatement of this other
information, we are required to report that facL
We have nothing to report in this regard.
Oplnlons on other matt¢rs prescrlbed by th¢ Companles Act 2006
In our opinion, based on the work undertaken in the course of the audit..
the information given in the Trustees, Report which includes the Strategic Report and Ihe
Directors, Report prepared for the purposes of company law, for the financial year for
which the financial statements are prepared is consistent with the financial statements,.
and
the Strategic Report and the Directors, Report included within the Trustees, ReF(Srt has
been prepared in accordance with applicable legal requirements.
Matters on whl¢h we are requlred to report by ex¢epllon
In light of the knowledge and understanding of the charity and its environrn8nt obtained in th8
course of the audit, we have not identified material misststements in the Strategic Report and
the Trustees, Report.
We have nothing to reF)Ort in respect of the following matters in relation to which the Companies
Act 2006 requires us to report to you if, in our opinion=
adequate a￿oUntIng records have not been kept, or returns adequate for our audit have
not been received from branches not visited by us., or
the parent charity finanaal statements are not in agreement with the accounting records
and returns,. or
certain disclosures of trustees, rernuneration specified by law are not made., or
we have not received all the information and explanations we require for our audiL
Responslbllltles of Trustees
As explained more fully in the trustees. responsI￿litieS statement set out on pages 46 & 47, the
trustees (who are also the directors of the parent charity for the purposes of company
lawl are responsible for the preparation of the finanaal ststements and for being satisfied that
they give a true and fair view, and for such internal control as the trustees detemine is
ne￿$sary to enable the preparation of finanaal statements that are free from material
misstatement, whether due to fraud or error.
In preparing the finanaal statements, the trustees are reswnsible for assessing the group's and
the parent charity's ability to wntinue as a going concern, disclosing, as applicable,
matters related to going concem and using the going concern basis of accounting unless the
trustees either intend to liquidate the charity or to ￿se operations, or have no realistic
alternative but to do so.
Audltorfs responslbllltles for the audlt of the flnanclal statements
Our objectives are to obtain reasonable assurance about whether the financial statements as
a whole are free from material misstatement, whether due to fraud or error, and to issue
an auditocs report that includes our opinion. Reasonable assuran￿ is a high level of assurance
but is not a guarantee that an audit conducted in accordance with ISAS {UKI will always
detect a material misstatement when it exists. Misstatements can arise from fraud or error
and are considered material if, Indi￿dUallY or in the aggregate, Ihey could ￿aSonablY be
expected to influence the economic decisions of users taken on the basis of the financial
statements.
49 FINANCIAL REVIEW

The extent to which our procedu￿$ are capable of deterjing irregularities, induding fraud is
detailgJ below.
Irregularits'es. including fraud, a￿ instsn¢%S of nonwc0mpl1an￿ with laws and regulation& We
desgn prO￿dureS in line with our responsibilities, ouUined above, to deted material
misstatements in respect of irregularities, induding fraud.
Based on our understanding of the company and its industry, considered that norfomplian
with the following laws and regulab'ons might have a material effect on the financial statements..
employment regulation, health and safety regulation, antiwmoney laundering regulation, non-
compliance wth implementation of government support sthemes relating to COVltk19.
To help us identify instances of non-compliance with these laws and regulations, and in idenb'fying
and assessing the risks of material misstatement in respect to non-compliance, our prO￿dureS
induded, but were not limited to..
Inquiring of management and, where appropriate, those tharged with governan￿, as to
whether the company is in Complian￿ with laws and regulations, and discussing their poliaes
and prc4%dures regarding Complian￿ with laws and regulations.,
Inspecting cnrreSpOnden￿, if any, with relevant li￿nsIng or regulatory authorities,.
Communicating idenb'fied laws and regulations to the engagement team and rernaining alert
to any indications of non<ompliance throughout our audit and
Considering Ihe risk of acts by the company which were contrary to applicable laws and
regulations, induding fraud.
We also considered those laws and regulations that have a direct effect on the preparation of the
finanaal ststements, such as tax legislation, pension legislation, the Companies Act 2006.
In addition. we evaluated the directors, and managemerfs incentives and OPF)Ortunities for
fraudulent manipulation of the finanrial statements, including the risk of override of controls, and
determined that the principal risks were related to posting manual journal entries to manipulate
ffinancial perfomiance. management bias through judgements and assumptions in significant
accounting estimates, in particular in relation to, revenue recognition (which we pinpointed to the
cut-off a55ertionl, significant fraud risk, and significant one-off or unusual transactions.
Our audit procedures in relation to fraud included but were not limited to..
Making enquiries of the trustees and management on whether they had kn¢)wledge of
any adual, suspected or alleged fraud,.
Gaining an understanding of the internal controls established to mitigate risks related
to fraud.,
Discussing amongst the engagement team the risks of fraud-, and
Addressing the risks of fraud through management override of controls by
performing journal enty testing.
50 Annual Report 2021-22

David Hoose (Oct 27, 2022 08:35 GMT+1) 

Oct 27, 2022 

51 FINANCIAL REVIEW 



Con$olklat•d Statsm•nt of Flnan¢lal A￿￿t￿$ Iln¢orporatlng th• Income and expondlturn account) forth•
y•ar •nd•d 31 March 2022
Unrestrlcied
G•n•rnl D•slgnat•d R•strlct•d
Funds
Funds
Funds
Total
Funds
Total
Fund5
Notes
2022
£000
2022
£000
2022
£000
2022
£000
2021
£000
Incoffle
Inwng from gengr•tedfunds
Donations and legaae5
Other tradlng actlvftles
Investn*nt incon
oth8r
In￿￿¢ from charttabl•a¢ll¥ltlgS
Total Incom•
576
700
120
537
1.113
700
2,922
531
657
2,680
23
449
2,802
355
1,799
355
5.138
2,802
537
Expenditure
Raisng fvnds
Charitable actimties
Total Exp•ndltur•
1,074
1,233
820
1,894
2,143
1,943
1,365
910
910
820
Gainslllogsesl on investment assets
Realised
un￿allS9d
12
12
1,567
8,931
1.567
8,931
1,530
27,222
Net Inconwleypendtturel
15081
13731
11,699
29.784
Twsf8TS b8tW8en fvnds
18
508
15081
Net n))venRnt In ftjnds
11,972
13731
11,599
29.784
Fund Balonc8 brought fomord 1 April 2021
2,000
204,004
307
204311
176,527
Fund Balance carrf•d fornard 31 Marth 2022
2,000
215,976
1661
217.910
206,311
The statement of financial activits'es includes all gains and losses recognised in the year.
All income and expenditure derived from continuing activities.
Note 22 illustrates prior year figures for the various funds.
The notes on pages 55 to 75 fomi part of these acwunts.
52 Annual Report 2021-22

Consolidated and Cornpany Balance Sheets as at 31 March 2022
Group
2022
£000
Company
2022
2021
£000
£000
Notes
2021
£000
Flxed Assets
Intangible Assets
Tangible A8sets
knveslments
Total fixed assets
10
294
276
11 50,031 46,253
12 161,882 148,478
212 207 1
19
26
42,955 39,125
164,632 151228
207 606 1
Current Assets
Stock
Debtors
Cash al bank and in hand
Total cuffent assets
13
14
177
197
5,820
6.108
3,331
8,907
9,328 15 212
22
7,829
7.786
2,823
8.682
10 674 16,468
Creditors
knunts falling due within one year
15
(790) 1851)
(385) (362)
Net Current Assets
,53
14,361
10,289 16,10
Creditors
￿n￿unt$ falling due after one year
16 (2,721) (2,890)
Provlslons
17
(114) {167)
(40)
(73)
Net Assets
217910 206311
217 855 206 412
Fund5
Unrestricted fvnds
General funds
Designated funds
Restricted funds
2,000
2,000
18 215,976 204,004
19
(66)
307
217 910 206 311
2,283
2,438
215,638 203,667
(66)
307
217 855 206412
The notes on pages 55 to 75 form part of these accounts.
The surplus of the parent tharity was £11,472k in the year {2021= £12,098kl.
These finanoal statements were approved by the LN)ard of directorsltsustees and authorised for
issue and are signed on its behalf ty..
Jon Snow
Chair
Date 14 Octobèr 2022
Registered Charity Number 1097110
53 FINANCIAL REVIEW

Consolidated Statement of Cash Flow8 for the year ended 31 March 2022
2022
£000
2021
£000
Roconclllatlon of not movement In funds to cash flows from operatlng a¢tlvltl8s:
Net incoming resources
11,599
29,784
Not8S
Depreciation
Amortisation
Investment income
{GainsllLosses on investments
Investment fees
Movement in debtors
Movernent in stock
Movement in creditors
Movement in provisions
Cash generated from operatlons
233
190
10
(2,922) {2,680)
(10,498) 128,7521
736
586
288
793
20
(2301
153)
(820)
12
12
14
13
15&16
17
129)
Cash Flow Statement
Cash generated from operations
Cash flows from Investlng actlvltles
Pu￿hase of land
Pu￿hase of property, plant and equipment
Purchase of intangible fixed assets
Revaluation of intangible fixed assets
Net Purchase of fixed asset investments
Sale of fixed assets
Interest received
Rental income received
Net cash (used In) Investlng actlvltle$
1820)
129)
11
(4,403)
{529)
(101
(151
10
71
16
104
{7801
11001
(15)
10
10
10
14
70
1811)
14,756)
Net (decrease) in cash in the year
Change in net funds arising from cashflows
(5,5761
{5,576)
(840)
(840)
Cash at 1 April 2021
{Decreasellincrease in cash
Cash at 31 March 2022
8,907
9,747
3,331
8.907
54 Annual Report 2021-22

Notes to the accounts
1 A¢¢ountlng Poli¢les
a) Basis of accounting
The financial statements have been prepared under the historical cost convention, with the
ex￿ptIOn of ￿rtain assets which are included at valuation.
The Heart of England Forest meets the definition of a public benefit entity under FRS 102.
The financial Statements have been prepared in accordan￿ with the Companies Act 2006
and comply with FRS 102 and the Statement of Recommended Practice applicable to
harities preparing Iheir acwunts in a￿OrdanCe with the Financial Reporting Standard
applicable in the UK and Republic of Ireland IFRS 1021.
The company is a registered charity and does not seek to make a profit, nor can its
achievements be measured by norm81 commerryal criteria. To ensure that a true and fair
view is given in these finanaal statements the director5 have set out in the Statement of
Financial Activities a format other than the standard fomats presoibed in the Companies
Act 2006. In the opinion of the diredors, the frjrmat adopted provides greater clarity on the
nature of the cornpany's activities.
The finanaal ststements are prepared in sterling, which is the functional currency of the
group and parent company. Any foreign currency transactions are initially recorded in
sterling by applying the spot exchange rate a5 at the date of the transaction. Any monetary
assets and liabilities at the reporting date which are denominated in fO￿Ign cxjr￿ncieS are
translated at the exchange rate ruling at the reporting date, with any gains or losses being
taken to the resources expended. Monetary amounts in these finanaal Statements are
rounded to the nearest £OOOs.
Preparation of the accounts on a golng concern basls
The trustees consider thal there are no material uncertainties regarding the group's or parent
company's ability to conkn'nue as a going concem and therefore Ihe assessment of the
trustees is that the charity is a going concern.
c) Estimates and Judgernents
The investment properties and other investments in Note 12 are the Managemenys best
estimates of fair values. There are a number of estimates and judgements on legaaes,
based on Managemenfs best estimates. Also, Ihere are some estimates used to value Ihe
provisions as described in Note 17.
d) Basis of consolidation
The finanoal statements consolidate the results of the charity and its wholly owned
subsidiaries Alne Wood Park Limited. Dorsington Famis Limited. Silva Green Limited and
The Heart of England Forest Trading Limited. A separate Statement of Financial Activib'es
and IncL)me and Expenditure for the charity has not been presented because the charity has
taken advantage of the exemption afforded by section 408 of the Companies Act 2006.
The expenditu￿ of the parent charity for the year were £3,130k (2021.. £2.142k). The income
of the parent charity for the year was £4,105k (2021= £3,280k). The investment gains for
the parent charity in the year We￿ £10,497k12021.' £28,752k gain). The surplus of the parent
charity was £11,472k (2021.. £29,890k).
bl
55 FINANCIAL REVIEW

General Funds
General fvnds comprise those funds which the trustees are free to use for any purpose in
furtherance of the charitable objectives.
Deslgnated funds
These are funds that have been set aside out of un￿StriCted fvjnds, by the trustees, for a
specific charitable purpose, whether they be for land acquisition and planting, or Strategic
Investment Funds for the strategic development of the charity.
Bolh designated funds and general funds are unrestricted funds.
Restrlcted funds
These ￿ndS have been given to the charity for a particular purpose to be used in
accordance with the wishes of the donor.
Income
Income is recognised when the charity has entitlement to the funds, any performan
conditions attached to items of the income have been met, it is probable that the income will
be received and the amount can be measured reliably.
Friends of the Forest
Friends of the Forest donations are received as monthly direct debits or an annual payment.
They are both included in fijll in the period they are re￿ived. An estimate of the gift aid
redaimable at the period end is included in these accounts.
Donations
Donated professional ServI￿S and donated faalities are recognised as income when the
chaiity has control over the item, any conditions associated with the donated item have
been met, the re￿Ipt of economic benefit from the use by the charity of the item is probable
and that the economic benefit can be measured reliably. In accordance with the Charities
SORP IFRS 1021, general volunteer time is not recognised and the Trustees, Annual Report
gives more infomiation about their contribution.
Legacies
Legaoes a￿ included in income when the charity is legally entitled to the income and the
amount can be quantified with reasonable accuracy. Entitlement is the earfier of the charity
being notified of an impending distributs'on or the legacy being received. Receipt of a legacy,
in whole or in part, is only considered probable when the amount can be measured reliably
and the charity ha5 been notified of the executors, intention to make a distribution. IAfvere
legacies have been notified to the charity, or the charity is aware of granting of probate, and
the criteria for income recognition have not been met, then the legacy is treated as a
conb'ngent asset.
Grants
Government grants received from the Forestry Commission under the English Woodland
Grant Scheme are induded in income on an accruals basis in line with the compleb'on of
planting. Government grants ￿ceiVed from the Rural Payment Agenoy under the Farm
Woodland P￿miuM Scheme, Basic Payment Scheme and Higher Level Stewardship are
accrued for as the income is eamed.
The full amount of the grant 15 recognised in income unless there are any unfulfilled
conditions and contingencie5 attaching to the grant, in which case it is recognised on their
56 Annual Report 2021-22

fulfilment.
Tradlng & othor Incomo
Income from sales is recognised over the period in which ServI￿S are provided or when the
risk and reward of ownership have been transferred, exclusive of Value Added Tax.
Investment Income
Investment income is recorded in the period in which it is eamed.
g) Expenditure
Expenditure is recognised once there is a legal or constructive obligation to make a
payment to a third party for g(x)ds and services, and where it is probable that settlement will
be required and the amount of the obligation can be measured reliably.
All expenditure has been accounted for on an accruals basis and has been dassified under
headings that agg￿gate all costs ￿lated to the category. Vvhere Costs c2nnot be directly
attributable to patkncular headings, they have been allocated to aotivities on a basis
consistent with use of the ￿sOurces. Depending on the nature of the related expenditure
unrecoverable Value Added Tax is either charged to the appropriate expenditure heading or
is capitalised.
The Consolidated Ststement of Financial Activities defines costs in two specifio categories..
Raising fijnds, which includes fundraising costs incurred in seeking voluntary
contribub'ons, the cost of commeraal trading, the investment management costs and their
associated support costs.
Charitable acb'vities, which indudes expenditure related to the direct furtheran￿ of the
charity's charitable objectives including the planting and maintenance of broadleaf
forests, enhanang biodiversity. education activities together with governance costs.
Support costs comprise those costs which are incurred directly in support of expenditure on
the objects of the charity and include governan￿ cost, finan￿ and offic£ costs.
Govemance costs are those costs incurred in connection with the Complian￿ with
consb'tutional and statutory requirements of the charity- Irrecoverable VAT is charged as
cost against the actiwty for which the expenditure was incurred. Support costs are allocated
to cost5 of raising funds and charitable acbvities on the basis of the direct expenditure
incurred by each activity.
h) Intangiblg assets
Grant entidements are initially recorded at cost and are subsequently revalued to the fair
value at the date of revaluation, as determined by referen￿ to an active markeL Changes
as a result of a revaluab'on are recognised in other recognised gains or losses as
appropriate.
Amortisation
Grant entitlements - No amortization
i) Tangiblo fixod asgots
Tangible fixed assets are initially recorded at cost or marf(et value at the date of bequest,
and subsequently stated at wst less any acwmulated depreciation and impairment l¢)sses.
Any tangible assets carried at revalued amounts are recorded at the fair value at the date of
revaluation less any subsequent accumulated depreaation and subsequent accumulated
impairment losses. Fixed assets with a t))st of more than £250 are capitalised and
depreciated.
57 FINANCIAL REVIEW

An increase in the carrying amount of an asset as a result of a revaluation, is recognised in
other recognised gains or It)sses.
Doprociation
Depreciation is calculated so as to write off the cost or valuation of an asset, less its
estimated residual value, over the usefvl economic life of that asset as follows:
Freehold Land
No depreciation
Structures
Straight line over 20 years
Fixtures & fittings
Straight line over 10 years
Tools & equipment
Straight line over 3 to 10 years
Motor vehicles
Straight line over 3 to 6 years
J) Investments
Investment property
Investment property is initially recorded at cost, which includes purchase pri￿ and any
directly attributable expenditure, or market value at the date of bequesL Investment property
is valued to its fair value at each reporting date and any changes in fair value are
recognised in the Statement of Finanaal Activitses. The last valuab'on was carried out by
FisherGerman LLP in March 2020.
other Inveslmenl$
Other investments, comprising the Garden of Heroes and Villains are valued at cost, or the
market value at the date of bequest. It is valued to its fair value at each reporting date and
any changes in fair value are recognised in the Statement of Financial Acb'vities. The last
valuation was carried out by Bigwood Fine Art Auctioneers in March 2020.
Subsidiary companies
Subsidiary companies a￿ initially valued at cost, or the market value at the date of bequest.
Subsidiary companies are subsequently revalued to the fair value at the date of revaluation,
as determined by ￿ference to net assets plus goodwill.
Impalrment of flxed assets and Investments
Fixed assets and investments are subject to review for impairment when the￿ is an
indication of a reduction in their carrying value. Any impairment is recognised in the
statsment of Finanaal Activities in the period in which it occurs.
k) Stock
Stocks are stated at the lower of cost and net ￿aliSable value or market value as
appropriate..
Raw materials and feedstuffs
purchased cost
market value
Crops in store
Livestock
market value
l) Employee beneflts
The charity operates a defined contribution pension scheme. The cost of providing pensions
is charged to expenditu￿ in the period in which contributions relate.
The costs of short-temi employee benefits are recognised as a liability and an expense
unless those costs are required to be ￿Cognised as part of the ￿st of stoc* or fixed assets.
58 Annual Report 2021-22

The cost of any unused holiday entitlement is re￿gnised in the period in which the
employee's servicEs are received.
m) Financial Instruments
Basic finanaal instruments are recognised at amortised c05t, with changes recognised in
the Statement of Financial Activities. Derivative financial instruments are initially recorded at
cost and thereafter at fair value with changes recognised in the Statement of Financial
A￿1VItIes.
Debtors
Accounts ￿CeiVable and other debtors are recognised at the settlement amount due after
any trade diso)unt offered. Prepayments are valued at the amount p￿paid net of any trade
discounts due.
Cash at bank and in hand
Cash at bank and cash in hand includes cash and Short term highly liquid investments with
a short maturity of three months or less from the date of acquisition or opening of the
deposit or similar account.
Credltors and provlslons
Creditors and provisions are recognised where the charity has a present obligation resulting
from a past event that will probably result in the transfer of fvnds to a third party and the
amount due to settle the obligation can be measured or estimated reliably. Creditors and
provision5 are normally recognised at their settlement amount after allowing for any trade
discounts due.
n) Slgnlflcant areas of estlmatlon and Judgement
The preparation of the finanaal statements requires judgements. estimations and
assumptions to be made that affect the reported values of assets, liabilities income and
expenditure. The nature of estimation and judgement means that actual outcomes could
differ from expectation.
Management has applied judgement in the following material areas..
. Investment property
. Depreaable fixed assets
Sculptures
• Legaaes
• Stc¢k
59 FINANCIAL REVIEW

2 Donatlons and Legacles
Unrestricted
General Designated Restricted
Funts
Funds
Funds
2022
2022
2022
£000
£000
£000
Totsl
Funds
2022
£000
Total
Funds
2021
£000
Donations
Indiwdual
Corporates & trusts
c￿lm￿nIty
Legacles
Other
148
421
110
418
537
958
576
537
1.113
531
3 Income from 0thgrTrading Activities
Unrestrfcted
General Deslgnated Restrfcted
Funds
Funds
Funds
2022
2022
2022
£000
£000
£000
Total
Funds
2022
£000
Tolal
Funds
2021
£000
Farming
Leisure and other
484
216
700
484
216
700
502
155
657
See Note 21 for fijrther details of trading activits'es.
4 Investment Income
Unrestricted
General Designated Restricted
Funds
Funds
Funds
2022
2022
2022
£000
£000
£000
Total
Funds
2022
£000
Total
Funds
2021
£000
Rentsl inccme re￿iVed
Dividends ￿ceiVed
other incC￿e
104
2,802
16
70
2,596
14
2,680
2,802
16
120
2,802
60 Annual Report 2021-22

5 Income from Charitable Aclivities
Unrestricted
General Designated Restrfcted
Funds
Funds
Funds
2022
2022
2022
£000
Tolal
Funds
2022
£000
Total
Funds
2021
£000
Vvoodland Creation
INoodland Prernium
Educabon
Other
104
333
333
22
333
The charity's primary purpose is the planting and maintenance of broadleaf woodlands. Tree
felling is not a primary purpose of the charity, and only occurs in limited arcUMstan￿$.,
exarnple, when exists'ng coniferous trees are felled in order to plant rn0￿ broadleaf trees.
This felling activity will generate limited income.
6 Expendlture
Dired Support
Costs
Costs
2022
2022
£000
£000
Total
2022
£000
Total
2021
£000
Cost of ralslng funds
Fundraising
Trading ewenses
Farming
Leisure and other
Investment Management
Investment fees
Monitoring management fees
428
428
373
368
140
368
140
138
736
84
663
157
80
670
138
736
84
936
958
1,894
1943
Charllable actlvltles
Foreslry and biodiversity
Other
Education and cOm￿￿nICationS
Goveman
Finance Costs
Reslricted
431
101
190
431
516
71
561
117
100
1,365
576
125
910
125
910
Finance costs represent the interest ¢))sts paid on the long-temi bank loan. The loan was
used to ffinan￿ the purchase of 484 acres of agricultural land that will eventually be planted
with trees.
61 FINANCIAL REVIEW

7 Net (Income)IExponditure for the year
This is stated after charging..
2022
£000
2021
£000
Depreciation of fixed assets
Amortisation of intangible fixed assets
Audilors remuneration - audit Se￿ICe$
Auditors remuneration - non-audit servi￿$
233
190
21
18
21
10
8 Employees
2022
No.
2021
No.
The average number of employees during the year was..
Growng Ihe Forest
Optinising Biodiversity
Attracting People
Learning & Skills
Strong Governance
Communications
Fundraising
Volunteering
Famiing and Aoroforestry
19
14
35
The average number of full time equivalent employees during the
Growng the Forest
Optimising Biodiversity
Attracting People
Leaming & Skills
Strong Goveman
Communications
Fundraising
Volunteering
Faming and Pgroforestry
19
14
34
62 Annual Report 2021-22

8 Employees (cort)
2022
£000
2021
£000
Total staff costs were as follows..
Wages and salaries
Employe¢s National Insurance
Pension Contributions
1.590
116
68
1,774
1.080
96
57
The number of employees whose emoluments (excluding pension contributions.
employ8Vs social security costs, but including benefits in kind) fell wthin th8 followng
bands..
2022
2021
£60.001 to £70.000
£90.001 to £100,000
£100,001 to £110.000
The employees referred to above are members of 8 defined contribution pensions scheme.
Conth'butions paid in respect of Ihese employees were £8,61812021'. £11,072).
The key management personnel
of the charity
cornprise
the Trustees,
Chief Executive Officer, Finan￿ Director, Partnerships Director, Head Foresler,
Biodiversity Manager, Community Engagement Manager and Hea(1 of Leaming &
Skills.
The totsl emolurnents of these were £518k12021.' £438kl.
9 Trustees and Dirertors. Remuneration
None of the company directors received any remuneration from the company during the
year ex￿p1 as disciosed in Nole 23, and no expenses 12021.. Nil) were reimbursed to
Board members for travel and subsisten￿.
The charity purchases indemnity insurance Icov8r of £2m) to protect it and its trustees and
offi￿rS from losses arising from any wrongful act by its trustees or officers and to indemnify
them against their legal liability arising from any daim against them. The premium
for the policy was £1,358 (2021.. £5,658).
63 FINANCIAL REVIEW

10 Intangible Fixed Assets
Grant
Entitlements
£000
Group
Software
£000
Total
£000
Fair Value
At 1 April 2021
Additions
Revaluation
At 31 March 2022
250
10
15
276
26
276
10
15
301
26
Amortisation
At 1 April 2021
Charge for the period
At 31 March 2022
Net Book Value
At 31 March 2022
At 31 March 2021
275
250
19
26
294
276
64 Annual Report 2021-22

11 Tangible Flxed As80ts
Group
Land and
Fixtures Tools and
Motor
Buildings and fittings equipment Vehicles
£000
£000
£000
£000
Totsl
£000
At 1 April 2021
Additions
Disposals
Transfers
At 31 March 2022
46,068
4,403
223
53
(811
343
346
352
130
{13)
46,986
4,932
(94)
1850
50.974
(8501
49,621
195
689
469
Depreclatlon or ImpaI￿ent
At 1 April 2021
Depreaats'on charge for the period
Disposals
Transfer between classes
As at 31 Ma￿h 2022
280
98
104
131
68
218
58
131
40
313
733
233
(231
(20)
40
157
378
95
Book Valué
At 31 March 2022
At 31 March 2021
49,243
45,788
100
119
532
156
134
50,031
46,253
212
Company
Land and Fixtures Tools and
Motor
Buildings and fittings equipment Vehides
£000
£000
£000
£000
Total
£000
At 1 April 2021
Addilions
Disposals
Transfers
At 31 March 2022
39,109
4,398
167
53
{81)
39,297
4.851
181)
{850
43,217
273
127
(8501
42,657
139
142
D•prn¢iation or impaimignt
At 1 April 2021
Depreciation charge fcf the period
Disposals
At 31 March 2022
117
48
49
172
110
(20)
262
40
{20)
40
165
46
11
Net Book Valug
Al 31 March 2022
At 31 March 2021
42,492
38,992
99
118
233
42.955
39,125
15
The famihouse at Spemall Hall Fami, induded in land purchased in the year, is an investment
property and so has been transferred to investmenl property (see note 12).
65 FINANCIAL REVIEW

12 Investments
hvestrEnt hveslnml
Other
Fund
Prowrty Investrwts
£000
£000
£000
Group
Tolal
£000
Valuation
At 14)ril 2021
th'swsals
Transfers
Realised gains
Unrealised gains
DivId￿d inco
ManagerrEnt fees
At 31 March 2022
142,487
3.432
2,559
148,478
1101
850
1.567
8.931
2,802
1736)
161882
{10)
850
1,567
8,931
2,802
736
Ngt Book Valug
At 31 March 2022
At 31 Marth2021
155,051
142,487
4.282
3,432
2.549
2,559
161.882
148,478
Hl3torl¢al Valuatlon
116,000
3,432
2,567
121,989
Investnrnt InveStn￿t
Oth
Fund Property InvesthEnts
£000
£000
£000
Company
t6idary
£000
Totsl
£000
Valuation
At 1 April 2021
sFosals
Transfers
Reali*d gains
Unrealised gains
DivId￿d incoffe
ManaoenEnl fees
At 31 March 2022
3,792
142.487
2,390
2,559
{10)
151.228
1101
850
1.567
8,931
2,802
1736)
164.632
850
1.567
8,931
2,802
1736)
155.051
3.240
Net Book Value
At 31 March 2022
At 31 March 2021
3,792
3,792
1S5,051
142,487
3,240
2.390
2,549
2,559
164,632
151,228
The charity holds the entire share capital of Dorsington Farms Ltd Iconyany number
31378431, Silva Green Ltd (company number 4274100) and Alne Wood Park Ltd {Co￿vanY
number 07646010). tt also holds the entire share capital of The Heart of England Forest
Trading Ltd {conT)any number 092739561, which was not active in the year. Atl companies
are registered in England and Wales. The summary financial perfortrances can be found in
Note21.
The farmhouse at Spernall Hall Farm included in land purchased in the year. is an
investment property and so has been transferred to investment property from tangible fixed
assets (see note 111.
66 Annual Report 2021-22

12 Investments Icont)
The allocation of the investment fund at 31 March 2022 was as follows..
2022 2021
Equities
us
UK
Europe ex UK
Japan
Asia exJapan
EM
Other
Total Equities
34% 33%
20% 21%
17% 16%
2% 3%
0% 0%
78% 79°
Credlt
Investment Grade
High Yidd
3% 5%
0% 0%
Sovèrelgn Dobl
Developed Markets
Emerging Markets
10
other Fixed Income
Total Flxed Income
0% 2%
Gold
1% 0%
Commodltlos
0% 1%
Property
4% 3%
Other
6% 6%
Cash
3% 2%
Total
100% 100%
There were no investment holdings greater than 5% of the total holdings.
67 FINANCIAL REVIEW

13 Stock
Group
2022
£000
Company
2022
£000
2021
£000
2021
£000
Farming stocks
Other
153
24
177
195
22
197
14 Debtors
Group
2022
£000
Company
2022
£000
2021
£000
2021
£000
Trade debtors
knunts due from subsidiary undertakings
Prepayments and acLrued inD)me
Other debtors
114
66
37
2,379
5,379
31
2,323
5,381
51
7,786
5,644
62
5,820
5,971
71
6,108
7,829
15 Credltors: amounts falllng due wlthln one year
Group
2022
£000
Company
2022
2021
£000
£000
2021
£000
Bank loan
Trade creditors
Amounts owed to subsidiary undertakings
Accruals and deferred income
Taxation and Social Security
Other creditors
158
232
193
182
173
51
146
14
125
13
176
41
315
59
26
790
405
48
23
851
385
Deferred Income
Brought fotward 1 April 2021
Deferred during the year
Released during the year
Carried forward 31 March 2022
112
140
11121
140
68 Annual Report 2021-22

16 Creditors: amounts falling after moro than one year
Group
2022
£000
Company
2022
2021
£000
£000
2021
£000
Bank loans and overdrafts
2,721
2,890
Induded in the above is an amount of £2,019k (2021.. £2.056k) in respeci
of liabilities payable or repayable by instalments which fall due for payment after more
than 5 years from the ￿porting date.
The loan was drawn in January 2016 wilh the first 5 years being interest only repayments.
From January 2021 the loan is repayable over 15 years. The intsre5t rate is 3.760A for th8
duration of the loan.
Coughton Fields Farm is charged to AMC plc as security against this loan.
17 Provlslons
Provisions at the Balan￿ sheet date amounl to £114k (2021.. £167k). These
provisions relate to environmental costs on some of the properties.
Brought forward 1 P4Jril 2021
Provided for during the year
Utilised during the year
Carrlod forward 31 March 2022
167
(531
114
18 Deslgnated Funds
The Designated fund ￿p￿SentS the balance of the Land Reserve, Valuation Reserve and
the Strategic Investment Fund.
Funds at
2021
£000
Funds at
2022
£000
In￿me Expenditure
£000
£000
Gains Transfers
£000
£000
Land
Valuation Reserve
Strategic Investment
Fund
159,476
42,718
2,802
{820)
10,498
171.956
42.718
1,810
2.802
820
10.498
508
215.976
69 FINANCIAL REVIEW

19 Restrfcted Funds
Fun¢Js at
2021
£000
Funds at
2022
£000
kno)me EX￿nditure
£000
£000
a) Vclunleer Hub
b) Heritage Fund IGRCF) Growng Future Forest
Guardians
c) RDPE - GroNMng Tourism in HOEF
d) Millie's Watch - Education Faolrties
e) Sevem Trent- PollinalorPathways project
Q Wlliam A Cadbury Charitable Trust
g) EU Undertrees
h) Heritage Fund Green Recovery in the Heart
of England
il D'oyly Carte Charitable Trust
jl The Environment AgenLy- Noleham Brook
k) The Addison Charitable Trust
Other
10
12)
132
25
{ST)
75
16)
19
42
{131
1161
22
194
378
(8111
1239)
10
In
{21
{1)
(910)
al Volunteer Hub - This is to facilitate improved faalities at the volunteer hub, and is
expected lo be spent in 2022123.
b) Heritage Fund IGRCF) Growing Future Forest Guardians
Working wlh children, young
people and adults from disadvantaged areas, induding those out of work, with leaming
disabilities. or disproportionately affected by Covid-19 through job loss or interrupted
edU￿tiOn, to restore and enhance 21.4ha of ancient semi natural woodland, grassland
and wetland at Gorcoll Hill in the Heart of England Forest. This project will conserve
and ￿$tOre natu￿, benefiting nab'onally threatened wildlife Specie, provide nature-based
$olutions for carbon sequestration and ￿nnect young people wth nature.
cl RDPE Growing Tourism in HOEF this is a grant received lo help grow and promote
tourism in The Heart of England Forest.
d) Millie's Watch - Education Facilities
this is for equipment for education faalities, and the
balance is expected to be spent in 2022123.
el Sevem Trent - Pollinator Pathways Project
this project will In¢￿aSe biodiversity
through creation or enh8ncemenl of habitats, by ¢re8ting pollinator pathways across 68 ha
of the Heart of England Forest. 11 is an ongoing project. expected to last 5 years until 2025.
307
537
Iliam A Cadbury Charitsble Tru51 this 15 for an outdoor leaming prograrnme and is
expected lo be spent in 2022123.
gl EU Undertrees- a project to understand ecosystem services of agrofO￿$lry systems.
h) Heritage Fund Green Recovery in the Heart of England
a project to create a tree
nursery a$a$ustsinable sooal enterprise,. to help ¢￿ate a nalive woodland of
125ha, wlh enhan￿MentS to hedgerows and grassland resulting in large scale nature
recovery ne￿rkS., and a community woodland of 28ha planting over 115,000 trees. The
project ran until June 2022. Additional funding and spend took place post year end with the
project achieving ils planned breakweven position.
i) D'oyly Carte Charitable Trust - contributed towards a w8ter vole habitat at Noleh8m Brook.
This is expected to be spent in 2022123.
j) The Environment Agency - Noleham Brook - this is for work at Noleham Brook, and is
expected lo be spent in 2022123.
70 Annual Report 2021-22

20 Analysis of Net Assets by Fund
Unrestricted
General Designated Restricted
Funds
Fun¢Js
Funds
£000
£000
£000
Total
£000
Intangible Fixed Assets
Tangible Fixed Assets
Fixed Asset Investments
Current Assets
Current Liabilities
Non-cUr￿n1 Liabilities
Provisions
294
294
50,031
161,882
9,328
17901
{2,7211
1114)
217,910
50,031
161,882
8,004
1,390
{790)
166)
12,721)
{114)
2.000
215,976
(661
71 FINANCIAL REVIEW

21 Trading Activitios of Subsidiary Undortakings
A sunnary of Dorsinglon Farms Ltd (Regislered number 3137843 in England
and Wales) trading resulls are shovm below.
dited accounts are filed with the Registrar of Conwanies.
2022
£000
2021
£000
Profit and Loss Account
Turnover
Cost of Sales
Gross Profit
817
939
(564) (746)
Administration
Interest payable
Taxation
Un￿aliSed gain
Revaluation
Operatlng Profit
(78) (180)
(125) {117)
15
65
1104)
Balance Sheet
Flxed Assets
Intangible Assets
Tangible Assets
InVeStn￿nIS
274
5.409
1,041
6.724
250
5,451
1,041
6,742
stoc
Debtors
Cash at bank
153
340
234
195
589
72
Creditors.. ar￿untS falling due wthin one year
{2,626) (2,649)
Creditors: arnounts falling due after more than one year
{2.721) (2,890)
Provisions
(74)
(94)
Net Assets
2030 1965
Capital and reserves
sha￿ capitsl
Retained eamings at the end of the year
Shareholders funds
1,080
950
1,080
885
2,030
1,965
72 Annual Report 2021-22

21 Trading Activities of Subsidiary Undertakings (conl)
A Surr￿ary of Silva Green Ltd (Regislered number 4274100 in England and
Wales) trading results are shown below.
Audiled ac¢ounls are filed wth the Registrar of Corrpanies.
2022
£000
2021
£000
Proflt and Loss Account
Tumover
Cost of Sales
Gross Profit
211
150
(109) (110)
102
40
Iministration
Taxation
Gift Aid
Operating Profitl(Loss)
{30)
(41)
72
Balance Shoet
Flxed Assets
Tangible A8sets
1,344
1,355
1.355
stock
Debtors
Cash at bank
69
231
67
106
Creditors: arrvjunts falling due within one year
(217) (173)
Net Assets
1.429
1.357
Capilal and reserves
Share capital
Retained earnings at the end of the year
Shareholders funds
1,253
176
1,429
1,253
104
1,357
73 FINANCIAL REVIEW

21 Tradlng PKtlvltl•s of Subsldlary Undertaklngs {cont)
A su￿ffiary of PJne Wood Park Lld (Registered number 7646010 in England
and Wale5) trading results are shoTr￿ below.
Unaudited arxounts are filed wth the Registrar of Corrpanies.
2022
£000
2021
£000
Profit and Loss Account
Tumover
i￿￿nIStration
Gift Aid
Operatlng Proflt
{1)
(5)
Bala￿9 Sheet
Fixed Assets
Tangible Assets
346
346
346
346
Stod(
Deblors
Cash at bank
43
47
47
47
Credilors.. an￿untS falling due wthin one year
(4)
(8)
Net Assets
389
385
Capital and reserves
Share capital
Retained earnings at Ihe end of the year
Shareholders funds
386
386
389
385
74 Annual Report 2021-22

22 Consolidated Staternent of Financial Activities for the year end￿ 31 March 2021
Unrostrfcted
General Deslgnated Restrkted
Funds
Funds
Funds
Total
Funds
Notes
2021
£000
2021
£000
2021
£000
2021
£000
Income
Incom8 from ggnerntod funds
Donations and legacies
Other trading activities
Investment in¢ome
Other
Income hvm charitable activities
Total Income
177
657
354
631
657
2.680
23
449
4.340
2,596
23
449
1,390
354
Expendiiure
Raising funds
Charitable activities
Tolal Expendture
1,273
1.265
2,538
670
1.943
1.365
3.308
100
100
Gains1(105ses) on investment a55ets
Realised
Unrealised
13
13
1,530
27,222
1.630
27,222
Exeptional iterr
Not inwm81(gxpendituro1
11.148)
30.678
254
29,784
Transfers bBtr4een funds
19
1,148
(1,1481
Net mvem8nt in funds
29.530
264
29.794
Fund Balance brought fon¥ard 1 April 2020
2,000
174.474
52
176.527
Fund Balance carrled forwar<1 31 March 2021
04.004
307
23 Related Party Transactlons
Simons, Muirhead and Burton is a firm of soliators in whith Anthony Burton is a partner.
During the period, the charity paid professional fees of £19,62412021'. £15,318) to the firm.
There was Nil balance at year end (2021.. Nill.
24 Company Limited by Guarantee
Each member of the charity has ag￿ed to contributs to a maximum of £10 in the event of
an insolvent liquidation.
25 Control
The charity is controlled by the trustees.
75 FINANCIAL REVIEW

Heart of England Forest, Colletts Farm Office, Dorsington, Stratford-upon-Avon, Warwickshire CV37 8AU T 01789 778541 

E info@heartofenglandforest.org 

heartofenglandforest.org 

> [@heartofenglandforest] 

> [@The_HOEF] 

> [@theheartofenglandforest  ] 

> [Heart of England Forest] 

## _Planting tomorrow’s great native woodland_ 

