Annual Report
&Financial
Statements
2024

THE STRAWBERRY HILL TRUST
REPORT OF THE TRUSTEES
FOR THE YEAR ENDED 31 DECEMBER 2024
Contents
Page
Reference and Administrative Details
Chairfs Overview and Introduction
Objectives and Activities
Achievements and Performance
Fina ncial Review
Plans for Future Periods
Structure. Governance and Management
io
Trustees, responsibilities in relation to the financial statements
12
Independent Auditors Report to the Trustees
14-17
Statement of Financial Activities
18
Balance Sheet
19
Statement of Cashflows
20
Notes on Financial Statements
21

THE STRAWBERRY HILL TRUST
REPORT OF THE TRUSTEES
FOR THE YEAR ENDED 31 DECEMBER 2024
Referen￿ and Administrative Detai15
The Strawberry Hill Trust is a company limited by guarantee and a registered charity governed by its Article5 of
Association.
Charity number: 1095618: Company nurnber: 4516140.
It was originally incorporated in August 2002.
The trustees that acted during the year and subsequent to the year-end were as follows..
Trustees/Directors
Pim Baxter, OBE
Lynn Beard (Charity Secretary)
Xenia Carr-Griffiths OBE
Paul Finucane
Pa ul Kafka (Chairl
Anthony Nash (Chairl
Robert Waiting
Martin Postle
Derek Purnell IDirettor}
Christopher Rough (Hon Treasurer)
Henry Sherman
Jerome Stern
Zoe Colbeck
Martin Le
Jane Stancliffe
AppointmentlResignation
Appointed January 2020
Appointed October 2019
Appointed October 2019
Appointed September 2020
Appointed March 2019 and resigned October 2024
Appointed October 2024
Appointed June 2022
Appointed June 2021 and resigned January 2024
Appointed June 2021 and resigned April 2024
Appointed April 2020 and resigned January 2025
Appointed July 2018
Appointed March 2019 and resigned March 2024
Appointed December 2024 and resigned June 2025
Appointed June 2025
Appointed June 2025
Auditors
Shaw Gibbs (Audit) Limited
Salatin House
19 Cedar Road
Sutton, Surrey SM2 5DA
Investment Management
Sarasin Investment Management
100, St Paul's Churchyard
London EC4M 88U
Bankers
Barclays Bank
2 York Street. Twickenham TWI 4AG
Registered OfPice
Strawberry Hill House
268 Waldegrave Road
Twickenham TWI 4ST
Lloyds Bank
14. Heath Road, Twickenham 7WI 3LE

THE STRAWBERRY HILL TRUST
REPORT OF THE TRUSTEES
FOR THE YEAR ENDED 31 DECEMBER 2024
Chair's Overview and Introduction
I write this report having taken over as Chairman on 310ctober 2024, therefore having had little direct involvement in
the events of the year in question. I was. however. fully aware of the challenges facing the Trust and the heritage sector
overall. Historic house5 nationally face similar challenges to Strawberry Hill with high inflation of fixed overheads and
employment costs outstripping their ability to generate additional income. Funding for core costs however is diff icult to
source and many funders have reassessed their grant criteria or scaled back their commitments leaving charities to
compete for a dim inishing pool of funds. Since Covid, the Trust has been forced to dip into its reserves to fund the
differences between income and expenditure. In the three years to 2024. the Trust made accumulated losses of just
under £375,000 which have depleted reserves and, inevitably, has reduced our flexibility to manage. In these
circumstances, it is vital that the Trust maximises its own generated funds, rigorously reviews its cost base and builds
long term relationships with all its key stakeholders and 5UPPOrter5. This needs to be 5UPPOrted by a compelling vision
for the f uture of the House. l am pleased to say that the Trust has made real progress during 2024 and 2025 to address
these issues and though not strictly covered by the period under review, l allude to progress made later in this report.
2024 again saw significant personnel changes at Strawberry Hill which inevitably led to a loss of momentum. The
Director, Derek Purnell left at the end of April and was succeeded by Zoe Colbeck, who started at the beginning of J une
2024, bringing extensive experience from the National Trust and the Mary Rose Trust. The Board are gratef ul to our
Artistic Director, Dr Silvia Davoli, who stepped up as Interirn Director for the intervening period. Sadly, we learned that
Derek Purnell passed away in the summer of 2025. He will be greatly missed by hi5 farnily, friends and former
colleagues.
The Chair of the Trust, Paul Kafka, stepped down at the end of October 2024 after six years on the Board. The Board
would like to thank Paul for his leadership during a challenging period which included the various closures for Covid-19,
and the unprecedented financial challenges which followed. The Hon Treasurer, Chri5 Rough, also resigned at the end
of 2024 a nd again we thank him for his sterling contribution during his time on the board. At this point, we have been
unable to recruit a permanent replacement and I have taken on the role pro tem whilst we review board composition
and strategy.
The in-house team also saw many changes during the year and we thank all those members of staff who have
contributed so much during their time at the Trust. We welcomed many new faces to the House with the team
responding with enthusiasm and resilience during a challengin8 period.
It was clea r to the new Director that additional funding was urgently required and we were able to secure a Resilience
Grant from the National Lottery Heritage Fund in September 2024. This enabled the Trust to put in place cha nges which
gave it impetus into the start of 2025 including the recruitment of four new members of staff with two dedicated part-
timefundraisers.
We are now forecasting a small Surplus for the 2025 financial year, which will be a significant achievement from where
we were in 2023. However, we are under no illusions that the way forward remains tough and there are many areas in
which the Trust needs to improve and professionalise. 2024 was a challenging time for our staff and volunteers so I
would like to thank them wholeheartedly 311 for their continued support and dedication. Good progress has been made
and we are moving in the right direction.

THE STRAWBERRY HILL TRUST
REPORT OF THE TRUSTEES
FOR THE YEAR ENDED 31 DECEMBER 2024
We are also most thankful to those individuals and institutions that continued to 5UPPOrt us including the Bruno
Schroder Trust, the John R Murray Charitsble Trust, Savills. Arts Council England's MEND fund, the National Lottery
Heritage Fund. the Foyle Foundation plus a number of individuals as detailed in this report. I hope you will be excited by
our plan for 2025 and beyond and we hope thatyou will continue to support our endeavours.
Anthony Nash
Chair of Trustees

THE STRAWBERRY HILL TRUST
REPORT OF THE TRUSTEES
FOR THE YEAR ENDED 31 DECEMBER 2024
The trustees, who are director5 for the purposes of company law, present the annual report together with the financial
statements and auditors, report of the Trust for the year ended 31 December 2024. The trustees have adopted the
provisions of Accounting and Reporting by Charities: Ststement of Recommended Practice applicable to charities
preparing their accour)ts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland
IFRS 1021 leffective l January 20191.
Objectives and Activities
"Strawberry Hill House and Garden is the home of the Gothic- inspiring the imagination through timeless stories
of art, literature, architecture and landscape for today and future generations."
"Our mlssion 15 to ensure that Strawberry Hill House and Garden are financially and environmentally su5t3inable
and place the highest importance on inclusiveness and trust in all aspects of our work. We strive to share our
passion for the House and its contents. welcoming the widest possible audience and bringing enthusiasm,
creativity and innovation to everythin8 we do. We want to work wherever possible with partners and
collaborators who share our values."
The Strawberry Hill Trust wa5 formed in 2002 to restore Strawberry Hill House and Garden at 268 Waldegrave Road,
Twickenham TWI 4ST and open it to the wider public. The objectives and purpose of the Trust, updated in 2021 are: 'the
advancement of the education of the public and the advancement of the art5. culture and heritage by:
preserving for the public benefit Strawberry Hill House, its historical. architectural and artistic heritage, its
collection of paintings, furniture and other objects and its garden {tO8ether the House") and providing public
access to the House on appropriate terms: and
maintaining the House for the public benefit as a dwerse cultural hub reflecting the enduring values of its creator,
Horace Walpole. and his successors as owners, as an educational resoufce open to everyone and as a focus and
venue for community activities of all kinds.,
The restoration of the House and Garden was carried out with support from the Heritage Lottery Fund IHLFI Inaw the
National Lottery Heritage Fund INLHFII, the World Monuments Fund, English Heritage, the local community and several
Trusts and Foundations. Approximately £10 rnillion was raised and the house was reopened to the public in October 2010.
In 2011 Strawberry Hill House won the Georgian Group Award for the best restoration of an 18th century Country House
and the Europa Nostra Grand Prix Award for conservation in 2013. The full restoration, including the smaller rooms, was
finally completed in Spring 2015.
The Trust seek5 to balance the role of the House as a visitor attraction and accredited museum of national and
international significance, with its importance to the local communities in and around the London Borough of Richmond
upon Thames. Strawberry Hill House is a destination for visitors with a diverse range of national and international
backgrounds, including locals, visitors from Greater London and further afield, students and enthusiasts with a passion
for its unique historical, antiquarian, architectural and landscape attributes.
strawberry Hill House and Garden aims to provide a programme of distinctive cultural experiences throughout the year,
catering to a wide range of audiences and age groups. In addition, we offer a programme of learning and outreach tailored

THE STRAWBERRY HILL TRUST
REPORT OF THE TRUSTEES
FOR THE YEAR ENDED 31 DECEMBER 2024
to the curricula of schools and colleges. Strawberry Hill House also caters to the needs of local groups within the
community. young and old. with learning difficulties and other disabilities.
Following the challenges described in the 2023 Annual Report. the Trusys strategic priorities for 2024 were-
l. To secure the financial future of the Strawberry Hill Trust
2. To maintain the fabric of Strawberry Hill House & Garden so that it presents an attractive destination and a safe
environment for visitors. staff and volunteers.
3. To evolve our Board, staff and volunteer bodyto enhance inclusivity and diversity.
Our objectives in working with the new Director and her team towards achieving these focused on:
a re-evaluation of our business model, in particular seeking to identify areas for improvement and build a more
robust Events and Hire revenue model
development of our fundraising capability to cornplement the high quality of our Museum Collection and special
exhibition programme.
renewing our revenue and cost-sharing collaboration with our landlord. St Mar¢s University ISMUI.
continuing to develop our reputation for curatorial excellence by reaching out to partners and stskeholders
across the country and overseas to extend our prograrnme of exhibitions, talks and other educational and
enlightenin8 experiences.
Achievements and Performance
When describing our activities and achievements. the Trustees are always mindful of the Charity Commission's
guidance on Tru5tees' fiduciary responsibilitie5. the public benefit and the supplementary guidance on heritage and
museums. Our major achievements. and an assessment of our performance as a Board in 2024, are detailed below.
Cultural Events Programme
Against a challenging backdrop, the team were able to sustsin a full programme of events through 2024. We reassessed
our opening hours a nd opened for the first time on Saturdays. Highlights of the cultural programme included:
The Devil is In the Detail,, focusing on the work of Albrecht Durer. and There Goes the Sun., a n exhibition of
work by Christiane Baumgartner. continued from October 2023 until 10 April 2024. Supported by the
Schroder family and the Cristea Roberts Gallery respectively. these complementary exhibitions achieved
widespread acclaim and attracted over 6.000 visitors in totsl.
Van Huysum Exhibition118 May- 8 September 20241: Strawberry Hill House hosted two exquisite 18th century
floral masterpieces by one of the most celebrated painters of still life. Dutch artist Jan Van Huysum11682-
17491.
'Caligula Found'128 June - 8 September 20241.. a long-lost antique believed to be the highlight of Horace
Walpole's collection returned to Strawberry Hill House following a 182-year absence. After an extensive search
by Artistic Director Dr Silvia Davoli the long-lost treasure 8mnze Head of Caligulo returned to Strawberry Hill's
permanent collettion. The exhibition offered visitors the chance to view this highly sought-after treasure but
also to delve into the successes of Strawberry Hill's treasure hunting over the last decade.
Strawberry Hill Flower Festival113- 15 September 20241 returning for its sixth year, this yearfs festival showed
a 36°A increase in revenue to £32.7kfrom £24k in 2023).

THE STRAWBERRY HILL TRUST
REPORT OF THE TRUSTEES
FOR THE YEAR ENDED 31 DECEMBER 2024
Hélène Binet: Discovering Jewish Country Houses119 September 2024- 8 January 20251. Hélène Binet
Ib.19591 is one of the world's leading photographers. This exhibition showcased a new body of work, capturing
an extraord inary group of houses, including Strawberry Hill, which were owned, built or renovated by Jews.
This focus on an important period of Strawberry Hill's post-walpole history was part of the AHRC-funded
research project fhejewish Country House, in collaboration with Waddesdon Manor.
In addition, the House and Garden hosted its established programme of seasonal entertsinment and engagement
events aimed at different sertors of the local community. including summer music and theatre events, Gothic
themed Halloween experiences and Christmas carols and wreath-making.
Towards the end of the year. with the support of the NLHF Resilience Grant, we were able to launch a series of
pilot activities aimed at broadening our audience, with a focus on attracting more families, particularly local ones,
to return to the House on a regular basis. These included..
October ha￿-terM 2024: family activities using the Halloween theme with storytelling, decorations and craft
activities. We also continued our established ticketed gothic evenin8 tours.
December 2024: Floral table decorations and Christmas trees in the House for the first time. For Christmas
2024, we decorated the House, including floral table decorations by our Flower Festival team as well as more
traditional Christmas trees.
Both these initiatives saw an increase in visitor numbers. October monthly income rose 32% year on year,
1£14.8k v5 £11.2k in 20231, driven by Halloween week, with 703 visitor spaces sold versus 401 in 2023, a 75%
increase in visitors. Income rose 102% in December 2024 year on year,1£13.3k vs £6.6k in 20231. Visitor
numbers in December 2024 were 1507 compared to 663 in 2023.
Positive responses to visitor surveys suggest the value of repeating these initiatives in future years.
We also tested paid social media for the first time. Our reach increased to 49.4K on Facebook in December 2024 versus
2,400 in 2023. Our reach on Instagram increased to 12.7K, up from 2.8K in the same period in 2023.
The initial results indicate that further investment in this area will pay dividends in terms of continued improvement in
our numbers, if we can continue to balance the quality of the visitor experience with an increase in numbers. We are
continuing to integrate this approach and the learning from it in our future events.
Visitor Numbers
We reassessed our opening hours and opened for the first time on Saturdays. Our standard hours during 2024 were
Saturday to Wednesday. 11-4 pm. This has since been reviewed further in 2025 with opening times now Wednesday to
Sunday, with an increase to seven days a week during school holidays.
We ended 2024 with a 28% uplift in General admissions over 2023, supported bysaturday openings. strong programming,
and effective PR and marketin8.

THE STRAWBERRY HILL TRUST
REPORT OF THE TRUSTEES
FOR THE YEAR ENDED 31 DECEMBER 2024
Further ticketing initiatives saw increased revenues from visitor numbers. An irnproved Gift Aid campaign on tours and
events led to an extra £21k gift-aidable sales. We also encouraged the front-of-house team to askfor Gift Aid on
general admissions. In total we had £66.4k gift-aidable sales. cornpared with £32.6k in 2023. This equates to an
additional £8.5k from HMRC.
Events and Catering
We were pleased to reach agreement with our new café supplier. Roots and Berries, atthe start of 2024. formalising
relationship which began on an interim basis in September 2023. A good café is a vital part of the visitor expectation,
and we feel that the Roots and Berries team and management are supportive and sympathetic to the historic house
and offer excellent service.
SMU Partnershlp
2024 saw considerable progress towards re3¢hing agreement on a future partnership with our landlord, St Mary's
University- Recognising 2024 as a challenging year financially not just for the heritage sector but also for UK universitie5,
both boards considered options for mergin& linking or collaboratin& as advocated by the Charity Commission
guidelines on working with other charities. It w35 agreed that collaboration would be the best model for both parties,
enabling both to continue to fulfil their individual land not necessarily complimentaryl charitable purposes. In February
2025 both parties reached agreement on a Memorandum of Understanding IMOUI which covers furtherfinancial
support, and a number of cultural strategic collaborations. As part of the MOU, St Mary's appointed a representative to
the board of the Trust with an option to appoint a second representative in due course.
Risk Management
The Risk Register continues to be updated and reviewed at each board meeting. Given the financial. staffing and other
challenges, the 8oard met on a quarterly basis with bi-monthly interim and non-compulsory Trustee Review and Update
ITRUI meetings to focus on specific challenges. The TRU operated in effect as a quasi-board meeting and it was therefore
decided by the new Cha ir to formalise arrangements into six annual full Board meetings from the end of 2024 onwards.
Further interim board meetings are held if deemed necessary.
Reserves Policy: The reserves policy agreed by the Trustees is to hold unrestritted and undesignated reserves of at least
three months, expenditure in order to enable financial stability and to act as a safeguard against volatile and
unpredictable income strearns and unforeseen expenditure and/ or liabilities.
Financial Review
Consolidated Results 2024
We are reporting a consolidated loss of £70,614 for the year which, whilst a significant improvement on the FY2023 result
fell short of our budget plan, which was to break even- The disruption caused by a change in Director mid-year and the
failure to raise sufficient grant funding for core costs led to reserves being depleted further. In addition, we also faced
some unplanned costs for repairs and recruitment. We were. however. successful in securing a £204.000 Resilience Grant
from the National Lottery Heritage Fund in September 2024 which will largely be deployed in 2025.
The principa I sources of income for the Trust rernain general admissions, café, shop, film and event hire. as well as income
from donations, grants and legacies. Charitable activities showed an encouraging increase of 18.6% due mainly to a 28%
increase in General Admissions. Donations and Grants performed strongly, up 215% and 27.3% respectively. Particular
thanks go to The John R Murray Charitsble Trust. the Nation31 Lottery Heritage Fund and The Bruno Schroder Charity

THE STRAWBERRY HILL TRUST
REPORT OF THE TRUSTEES
FOR THE YEAR ENDED 31 DECEMBER 2024
Trust for their ongoing support. However, this improvement was not enough to offset an overall 6% increase in
expenditure driven mainly by 3 41.8% increase in Repairs & Maintenance and a 17.6% rise in staffing costs.
We continued to benefit from an annual subvention of £80.000 from St Mary s University ISMUI, which represents a
5traight-line amortisation of an original capital investment by SMU in 2007, in agreement with the N LHF. This agreement
will come to an end in J une 2025, and the Board has worked throughout 2024 to ensure the continuation of our good
rèlationship with our landlards. A Memorandum of Understanding IMOUI with SMU was signed in February 2025 covering
a number of workstreams for the closer working and mutual benefit of both organisations. The Trust has also reached
provisional agreement with SMU for their continued financial support for a further five-year period following the end of
the subvention in September 2025.
Other Notable Financial Issues
In 2023, the Trust was awarded £125,000 grant from Arts Council England'5 MEND f und, specifically to repair three roof
pinnacles and to upgrade the heating and security systems. The first tranche of these funds was received in 2024.
However, cost overruns and delays to cornpleting thi5 project created an extra burden on the Trusys cashfSows whilst
remediation actions were taken.
As noted earlier, in September 2024, the Trust was also awarded a grant of £204,000 by the National Lottery Heritage
Fund to support resilience through a number of projects and the hiring of four staff.
In September 2024, the Trust was a150 awarded a grant of £50,OQKI by the Foyle Foundation to fund repairs to the northern
elevation of the House. These works were commenced and completed during 2025.
Investment policy and performance
During the year, the Trust withdrew £60,OCQ from the expendable Endowment fund in order to meet its cashflow
requirements. Additional liquidity headroom is required where il Restricted Grants are recognised as profit once cash is
received but are only released to cashflow over a longer period against the cost incurred and ill where larger expensed
repairs are funded through cashflow without matching 8rant funding. We recognised a deficiency in our financial
modelling in this respect, and steps will be taken during 2025 to improve Our modelling of the cashflow impact of larger
grants to minimise further demands on the Endowment fund. The balance of the Endowment fund held at year end was
£117,740.
The Trust made a gain on its investment assets of £4,276,
Plans for Future Periods
Strategic priorities for 2025
Some of the following objectives have been reviewed and changed following the Strategic Plan adopted by the board in
October 2025. Commentary is however retsined to show the objertives in place at the start of 2025.
Our key strategic priorities for 2025 are to continue to keep fundraising front and centre while developing our events
programme in light of what we have learned from pilot activities in 2024. This will be done in the context of an
increased awareness of the importance of managin8 risk in the current financial and trading climate.
Visitor numbers: We aim to continue the encouraging growth in visitor numbers and revenue into the start of 2025,
with the House being open throughout January for the first time, supported by stories in the press and on social media

THE STRAWBERRY HILL TRUST
REPORT OF THE TRUSTEES
FOR THE YEAR ENDED 31 DECEMBER 2024
detailing our upcoming programme. We will make further use of ticket pricing to drive more online ticket sales, which
should also have the advantage of driving transaction value, gift aid and data capture for re-marketing.
Market growth and diversification: We will continue our focus on the family sector, developing a range of learning and
play opportunities aimed at younger children. These are designed to drive custom to the Cafe and to encourage repeat
visits to the garden by rnothers with young children after the school run and during the holiday5.
Funding applications will continue to be made where suitable opportunities have been identified that match our priority
need for core funding.
The Collection development strategy: in partnership with the Strawberry Hill Collertion Trust, selectively to acquire
objects that enhance the strategic objectives of the Charity either by way of gift. loan or paid acquisition.
Building on our evolving relationship with St Marfs Universty at the operational level. working on joint commercial and
educational projects with mutual benefits.
Building maintenance 10 year plan.- this has been commissioned and funded through the NLHF grant and was received
in November 2025.
Financial Outlook
The financial outlook remains challenging. During 2025 further grants will be sought to support core costs and key
contracts renegotiated to reduce overheads. We are now forecastin8 a return to a small surplus for the 2025 financial
year due to a combination of improved tradin& increased fundraising for core costs and tighter control of expenditure.
Going Concern
The trustees have considered the group's financial position, liquidity and future performance. together with financial
projections for the group over the foreseeable future. As in previous years. the group's ability to continue as a going
coneern is partially dependent on its success in raising funds through grants and donations. both of which cannot be
guaranteed. The Trustees remain in regular communication with sponsoring parties to ensure continued f inancial support
for the group's operations. Therefore, the Trustees have concluded that there are no material uncertainties regarding
the group'5 ability to continue as a going concern in the foreseeable future. and believe it remains appropriate to prepare
the fina ncial ststement5 on a going concern basis.
Structure, Governance and Management
The sFrr Board of Trustees is responsible for the overall direction and leadership of the Trust. The Directors of the
charitable company are its Trustees for the purpose of charity law and throughout this report are collectively referred to
as the Trustees. As set out in the Articles of Association, the Trustees select the Chair of the Trust. An overall Executive
Director is also appointed by the Board and is responsible for the operational management of the Trust and, with the
Board, for the long-term strategic direttion of the organisation. The Executive Dirertor, who is also a Trustee, is the head
of the paid stsff and is also responsible for the volunteers who assist the Trust.
All Trustees give their time voluntarily and receive no benefit from the Trust. Any expenses claimed from the Trust are
set out in the accounts. There were none in 2024. The Executive Director receives no remuneration for their role as
Trustee but is a paid employee of the Trust. The Charity Commission has approved this arrangement. The Trust has a
Conflicts of Interest Policy and maintains a Register of Interests which Trustees are required to keep up to date on an
annual basis.
10

THE STRAWBERRY HILL TRUST
REPORT OF THE TRUSTEES
FOR THE YEAR ENDED 31 DECEMBER 2024
Method of Recruiting and Appointing NewTrustees
In line with best practice in the charity sector the Board operates a three-year rotation policy for Trustee5. One Trustee,
Paul Finucane. completed his first three-year term and wa5 unanimously re-elected at the Board's AGM in June 2024.
The Trust's policy ha5 been ta appoint Trustees who have expertise in particular aspects of the Trust's work, have a
connection with previous owners of the House, or have general management experience at a senior level which is of
value to the Trust in setting and overseeing its strategic direttion. A full two stsge interview process is undertaken by
Trustee5 and Nomination Committee members who assess candidates against transparent selection criteria and following
thorough referencing. The Board's policy regarding recruitment of Trustees keeps very much in mind the requirements
of the Governance Code for Small Charities regarding equality. diversity and inclusion.
Inductlon and Training of Trustees
Upon appointment Trustees are provided with information on the constitution of the Trust and their role and
responsibilities as charity Trustees, including the signature of a Trustee Code of Conduct. An Induction plan is drawn up
for each new Trustee, and they are encouraged to engage with members of the team, particularly in their area of
expertise, at the earliest opportunity. Trustees are made aware of the extensive and valuable guidance materials available
on the Charity Commission's web51te and have new developments drawn to their attention.
Organisation Structure and the Management of the Trust
The Board of Trustees is responsible for the overall direction and leadership of the Trust. The Board may consist of up to
15 members. There were eightTrustees at 31" December 2024. The powers of the Board are delegated via a Delegation
of Authority policy to operational management and su￿CoMMitteeS of the board. In 2024 there were three sub-
committees.. Finance, Nominations and Fundraising.
The Director provides detailed reports to the Board at each meeting on operational aspects, including monthlv
management accounts and key performance indicators of the House. The sub- committees also report at each meeting,
thus ensuring that the Trust remains focused on its stated charitable aims, and continues to monitor financial
sustainability Issues on a regular basi5.
As noted earlier, the Board held four full Board meetin85 plus an AGM durin8 2024. In addition, the Board held four
Trustee Review and Update ITRUI meetings involving all Trustees on a voluntary basis to review activity against our
strategic goals more closely and to provide the Director with advice and guidance on operational issues and decisions
between Board meetings.
Respond ing to cashflow issues at different times of the year, the Board also held three EGMS in February/March 2024
to discuss and decide on some key issues relating to our future - including detailed discussion of conditions of
insolvency, the need to monitor closely the management of the complex 3-month handover period between Executive
Directors, and the need to draw down reserves to cover cash-flow shortages.
The Trust 15 required to keep its staffing strutture under constsnt review in order to ensure it is able to meet its short-
term business objectives and the longer-term challenges of the future. The Trustees are required to ensure appropriate
arrangements are in place to rneet the Trusys obligations as an employer and for the Health and Safety of visitors, staff,
volunteers and contractors. The Trust has a Safeguarding Policy and carries out checks on staff and volunteers who have
substantial access to children and vulnerable people. The Trust also reviews its arrangement5 for the assessment and
storage of data relating to staff, suppliers and customers, on a regular basis, to ensure compliance with current G DPR
requirements.
11

THE STRAWBERRY HILL TRUST
REPORT OF THE TRUSTEES
FOR THE YEAR ENDED 31 DECEMBER 2024
Relationships between the Trust and other Charities and Organisations
The Trust works closely with the independent charity The strawberry Hill Collection Trust ISHcf), (Company number:
06851597, originally incorporated in March 20091, a body established to hold nominal title in objects in the owned
Collection of Strawberry Hill House. The relationship be￿een SHcf and the Strawberry Hill Trust is forrnalised by
Management Agreement.
The SHCT Trustees. each of whom is an eminent expert in the heritsge sector. act as independent advisers to SHT in the
acquisition and disposal of cultural objects for Strawberry Hill House and Garden as operated by the Strawberry Hill Trust.
In order to meet its legal obligations, the Strawberry Hill Trust set up a trading company, Strawberry Hill House Trading
Services ISHHTSI, in 2011. This company carries out trading activities that are outside the charita ble purpose of the
Strawberry Hill Trust but which contribute to the enjoyment and financial sustsinability of the House. It is a wholly-owned
trading subsidiary of the Strawberry Hill Trust. There is an agreement between the Trust and the SHHTS that the latter
will donate all its profits to the Trust. The staff who work on SHHTS activities are employed by the Strawberry Hill Trust
but the trading company is responsible for meeting their salaries.
Auditors
Since its creation the Trust has had a full external audit of its affairs carried out to ensure that there is full transpa rency
and public accountability.
The auditors Shaw Gibbs IAuditl Limited are deemed to be reappointed under section 487121 of the Companies Act 2006.
Trustees, responsibilities In relation to the financial statements
Company law requires the charity Trustees to prepare financial statements for each year which 8ive a true and fair view
of the state of affairs of the charitable company and the group and of the incoming resources and application of resources.
including the income and expenditure, of the charitable group for that period. In preparing the financial statements, the
Trustees are required to..
select suitable accountin8 policies and then apply them consistently;
observe the methods and principles in the Charities SORP:
make judgements and estimates that are reasonable and prudent:
state whether applicable UK accounting standards have been followed, subject to any material departures
disclosed and explained in the financial statements,.
prepare the financial ststements on a goin8 concern basis unless it is inappropriate to presume that the Trust
will continue in business.
The Trustees are responsible for maintsining proper accounting records that disclose with reasonable accuracy at a ny
time the financial position of the Trust and to enable them to ensure that the financial statements comply with the
Companies Act 2006. They are also responsible for safeguardingthe assets of the charitable company and the group and
hence taking reasonable steps for the prevention and detettion of fraud and other irregularities.
Disclosure of information to auditor
Each trustee has taken step5 thatthey ought to have taken as a trustee in orderto make thern5elves aware of any relevant
audit information las defined by S418 of the Companies Act 20061 and to establish that the charity's auditor is aware of
that information. The trustee5 confirm that there is no relevant information that they know of and of which they know
the auditor is unaware.
12

THE STRAWBERRY HILL TRUST
REPORT OF THE TRUSTEES
FOR THE YEAR ENDED 31 DECEMBER 2024
Small company provisions
The Trustees have taken advantage of the small companies, exemptions provided by section 4148 and 415A of the
Companies Act 2006 from the requirement to prepare a strategic report and in preparing the Trustees, report or) the
grounds that the Trust is entitled to prepare it5 accounts for the year in accordance with the small companies, regime.
Approved by the Trustees on 18 December 2025 and signed on their behalf by-
Anthony N
Cha ir of Trustees
13

THE STRAWBERRY HILL TRUST
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF THE STRAWBERRY HILL TRUST
Opinion
We have audited the financi31 statements of The Strawberry Hill Trust (the "ChariV'I and its subsidiary ("the
group"} for the year ended 31 December 2024 which comprise the consolidated Statement of Financial
Activities lincluding income and expenditure account), the Consolidated and Company Balance Sheets, the
Statement of Cash Flows and the Con501idated Statement of Cash Flows and notes to the financial statements,
including a summary of significant accounting policies. The financial reporting framework that has been
applied in their preparation is applicable13w and Untted Kingdom Accounting Standards, includ ing Fina ncial
Reportingstandard 102=The Financial Reportingstandard applicable in the UK and Republic of Ireland (United
Kingdom Generally Accepted Accounting Practice).
In our opinion, the financial statements:
give a true and fair view of the State of the group's and Charivs affairs as at 31 December 2024 and
of the group's incoming resource5 and application of resources for the year then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting
Practice;
have been prepared in accordance with the requirements of the Companies Act 2006.
Basis for opinion
We conducted our audit in accordance with Internation31 Standards on Auditing (UK) IISAS IUKII and applicable
law. Ou r responsibilities u nder those standards are further described in the Auditorfs responsibilities for the
audit of the financial statements section of our report. We are independent of the Charity in accordance with
the ethical requirements that are relevant to our audit of the financial statements in the UK, including the
FRCS Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these
requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a
basis for our opinion.
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the trustees use of the going concern
basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or
conditions that, individually or collectively, may cast significant doubt on the group's ability to continue as a
going concern for a period of at least twelve months from when the financial statements are authorised for
issue.
Our responsibilities and the responsibilities of the Trustees with respect to going concern are described in the
relevant sections of this report.
Other information
The other information comprises the information included in the Report of the Trustees, other than the
financial statements and our auditorfs report thereon. The Trustees are responsible for the other information
contained within the annual report. Our opinion on the financial statements does not cover the other
information and, except to the extent otherwise explicitly stated in our report, we do not expres5 any form of
assurance conclusion thereon.
14

THE STRAWBERRY HILL TRUST
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF THE STRAWBERRY HILL TRUST
I n connection with our audit of the f inancial statements. our responsibility is to read the other information
and, in doing so, consider whether the other information is materially inconsistent with the financial
statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we
identify such material inconsistencies or apparent material misstatements, we are required to determine
whether there is a material misstatement in the financial statements or a material misstatement of the other
information. If, based on the work we have performed, we conclude that there is a material misstatement of
this other information, we are required to report that fatt.
We have nothing to report in this regard.
Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit..
the information given in the Directors, Report for the f inancial year for which the f i na ncial statements
are prepared is conslstent with the financial statements; and
the Trustees, Report has been prepared in accordance with applicable legal requirements.
Matters on which we are required to report by exception
In light of the knowledge and understanding of the Charity and its environment obtained in the course of the
audit, we have not identified material misstatements in the Report of the Trustees.
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006
requires us to report to you if, in our opinion:
adequate accounting records have not been kept or returns adequate for our audit have not been
received from branches not visited by us;
the financial statements are not in agreement with the accounting records and returns;
certain disclosures of Trustees, remuneration specified by law are not made,.
we have not obtained all the information and explanations necessary for the purposes of our audit,. or
the Trustees were not entitled to prepare the financial statements in accordance with the small
companies, regime and take advantage of the small companies, exemptions in preparing the Report
of the Trustees and from the requirement to prepare a strategic report.
Responsibilities of the Trustees
As explained more fully in the Statement of Trustees, Responsibilities (set out on page 121, the Trustees, who
are Directors for the purpose of company13w, are responsible for the preparation of the financial statements
and for being satisfied that they give a true and fair view, and for such internal control as the Trustees
determine is necessary to enable the preparation of financial statements that are free from material
misstatement, whether due to fraud or error.
In preparing the financial statements, the Trustees are responsible for assessing the Charity's ability to
continue as a going concern, disclosing. as applicable, matters related to going concern and using the going
concern basis of accounting unless the Trustees either intend to liquidate the Charity or to cease operations,
or have no realistic alternative but to do so.
15

THE STRAWBERRY HILL TRUST
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF THE STRAWBERRY HILL TRUST
Auditorfs responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whetherthe financial statements as a whole are free
from material misstatement, whether due to fraud or error. and to issue an auditorfs report that includes our
opinion. Reasonable assurance is a high level of assurance. but is not a guarantee that an audit conducted in
accordance with ISAS IUKI will always detett a material misstatement when it exists. Misstatements can arise
from fraud or error and are considered material if, individually or in the aggregate. they could reasonably be
expected to influence the economic decisions of users taken on the basis of these financial statements.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design
procedures in line with our responsibilities. outlined above, to detect material misstatement5 in respect of
irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities
including fraud is detailed below:
The extent to which the audit was considered capable of detetting irregularities including fraud
Our approach to identifying and assessing the risks of material misstatement in respett of irregularities,
including fraud and non-compliance with laws and regulations, was as follows:
the engagement partner ensured that the engagement team collectively had the appropriate
competence, capabilities and skills to identify or recognise non-compliance with applicable laws and
regulations;
we assessed the extent of compliance with the laws and regulations identified above through making
enquiries of management and inspecting legal correspondence; and
we identified laws and regulations which were communicated within the audit team regularly and the
team remained alert to instances of non-compliance throu8hout the audit.
We considered the nature of the charitable company's settor and its control environment, and reviewed the
charitable company's documentation of their policies and procedures relating to fraud and compliance with
laws and regulations. We also identified the13ws and regulations applicable to the charitable companythrough
discussions with the Trustees and other management, and from our cvmulative audit, knowledge and
experience of the charitable company.
We obtained an understanding of the legal and regulatory framework that the Charitable company operates
in, a nd identified the key laws and regulations that:
had a dirett effect on the determination of material amounts and disclosures in the financial
statements. These included the Companies Att 2006, the Charities Act 2011, the Charities SORP, and
UK financial reporting standards as issued by the Financial Reporting Council: and
do not have a direct effecton thefinancial statements but compliance with which may befundamental
to the Charitable companvs ability to operate or to avoid a material penalty. These included the
Charitable compan¢s regulatory requirements and employment legislations.
We assessed the susceptibility of the Charivs financial statements to material misstatement, including
obtaining an understanding of how fraud Might occur, by:
making enquiries of management as to where they considered there wa5 susceptibility to fraud, their
knowledge of actual, suspected and alleged fraud; and
16

THE STRAWBERRY HILL TRUST
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF THE STRAWBERRY HILL TRUST
considering the internal controls in place to mitigate risks of f raud and non-compliance with laws and
regulations.
To address the risk of fraud through management bias and override of controls. we=
performed analytical procedures to identify any unusual or unexpected relationships,.
tested journal entries to identify unusual transartions", and
investigated the rationale behind signif icant or unusual transactions.
In response to the risk of irregularities and non-compliance with laws and regulations, we designed procedures
which included, but were not limited to..
agreeing financial statements to disclosures and underlying supporting documentation;
enquiring of management as to actual and potential litigation and claims,. and
reviewing correspondence with the Charities Commission, HMRC and other government bodies and
analysing professional services and legal costs to ascertain if there have been instances of non-
compliance with laws and regulations.
reading minutes of Trustee meetings, reviewing internal audit reports and reviewin8 correspondence
with the Charity Commission.
There are inherent limitations in our audit procedures described above. The more removed that laws and
regu lations are f rom f inancial transactions, the less likely it is that we would become aware of non-comp1 lance.
Auditing standards also limit the audit procedures required to identify non-compliance with laws and
regulations to enquiry of the trustees and other management and the inspection of regulatory and legal
correspondence, if any. Material misstatements that arise due to fraud can be harder to detect than those
that arise from error as they may involve deliberate concealment or collusion. A further description of our
responsibilities is available on the Financial Reporting Council's website at..
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditorfs report.
Use of our report
This report is made solelyto the members, as 3 body, in accordance with Chapter 3 of Part 16 of the Companies
Act 2006. Our audit work has been undertaken so that we might state to the members those matters we are
required to state to them in an auditorfs report and for no other purpose. To the fullest extent permitted by
law, we do not accept or assume responsibility to anyone other than the Charity and the members as a body,
for our audit work, for this report, or for the opinions we have formed.
Leonne Humphreys [SeniorStatutory Auditor)
Shaw Gibbs IAuditl Limited
Sa latin House
19 Cedar Road
Sutton
Surrey SM2 5DA
Date: 18 December 2025
17

THE STRAWBERRY HILL TRUST
CONSOLIDATED STATEMENT OF FINANCIAL ACTIVITIES (INCLUDING INCOME
AND EXPENDITURE ACCOUNT) FOR
THE YEAR ENDED 31 DECEMBER 2024
Unrestricted Restricted Endowment
Funds
Funds
Funds
Notes
2024
2023
Income and endowments from:
Donations and legacies
Charitable activities
Other trading activities
Investments
159,395
330.077
110,534
1,380
183,531
342,926
330.077
110,534
2,340
236,278
278,243
124,609
168
960
Total income
601,386
183.531
960
785,877
639,298
Expenditure on:
Raising funds
Charitable activities
Other trading activities
13,500
624,744
70,044
13,500
777,223
70,044
27,968
700,282
84,194
io
152.479
Total expenditure
708.288
152,479
860,767
812,444
Net expenditure
1106,9021
31,052
960
(74,8901 1173,1461
Transfers between funds
104,338
4.357
1108,695}
Net incoming resources before other
recognised ga ins and losses
{2.5641
35,409 1107,735)
174,890) 1173,1461
Other recognised gains:
Gain on investment assets
19
4,276
4,276
4,137
Net movement in funds
{2.5641 35,409
{103.459) 170,6141 1169,0091
Reconciliation of funds:
Tota I funds brought forward
72,882
25,000
221.199
319,081
488,090
Totsl fund5 carried forward
70,318
60,409
117,740
248,467
319,081
All of the results derive from continuing activities.
The Statement of Financial Attivities includes all gains and losses recogni5ed in the year.
The notes on pages 21 to 35 form part of these financial staternents.
18

THE STRAWBERRY HILL TRUST
CONSOLIDATED AND COMPANY BALANCE SHEETS AS AT 31 DECEMBER 2024
Group
2024
Group
2023
Charity
2024
Charity
2023
Notes
Fixed assets
Tangible assets
Fixed asset investment
15
16
48,848
53.320
44,278
ICKJ
47,882
loo
48,848
53,320
44,378
47,982
Current assets
Stock
Debtors
Current asset investments
Cash at bank a nd in hand
17
18
19
24,356
78,764
22,911
75,193
221.199
43,416
117,322
108,359
221,199
36,371
210,149
201,265
313,269
362,719
1113,650) 196,9581
318,587
1114,4981
365,929
194,8301
Creditors:
amounts falling due within one year
20
Net current assets
199,619
265,761
204,089
271,099
Total assets le55 current liabilities
248,467
319,081
248,467
319,081
Fund5
Unrestricted f unds
Restricted f unds
Endowment funds
22
23
24
70,318
60,409
117,740
72,882
25,000
221,199
70,318
60,409
117,740
72,882
25,000
221,199
Total funds carried forward
248,467
319,081
248,467
319,081
The trustees have prepared group accounts in accordance with section 398 of the Companies Act 2006 and section 138
of the Charities Act 2011. These accounts are prepared in accordance with the special provisions of Part 15 of the
Companies Act relating to small companies and constitute the annual accounts required by the Companies Act 2006
and are for circulation to members of the company.
Approved and authorised for issued by the Trustees on 18 December 2025 and signed on their behalf bv:
Anthony Nash, Chairman
The notes on pages 21 to 35 form part of these financial statements.
19

THE STRAWBERRY HILL TRUST
STATEMENT OF CASH FLOWS AND CONSOLIDATED STATEMENT OF CASH
FLOWS FOR THE YEAR ENDED 31 DECEMBER 2024
Group
2024
Group
2023
Charity
2024
Notes
Charity
2023
Net Cash used in operating attivitses
Cash flow5 from investment activities".
Interest income
Proceeds from the sale of investments
Purchase of ta ngible fixed a55ets
29
151,293) 199,2261 {53,132} 172,8731
2,340
225.475
19,789)
168
60,000
18.4161
2,340
225,475
19,7891
168
60,000
15,5801
Cash received from Investing activities
218,026
51,752
218,026
54,588
Increase/lDecrease) in cash and cash equivalents
166,733
147,4741 164,894
118,2851
Cash and cash equivalents at beginning of year
43,416
90,890 36,371
54,656
Cash and cash equivalents atthe end of the year:
Cash at bank
Cash in hand
208,667
1,482
42,037 199,783
1,379
1,482
34,992
1,379
Total cash and cash equivalents at end of year
210,149
43,416 201.265
36,371
20

THE STRAWBERRY HILL TRUST
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
Accounting policies
The principal accounting policies applied in the preparation of these financial statements are set out below. The
accounting policies have been consistently applied to all the year5 presented, unless otherwise stated.
Staternent of complian
The charity is a public benefit entity. These financial statements were prepared in accordance with Financial Reporting
standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland, IFRS 1021, The Statement of
Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting
Standard applicable in the UK and Republic of Ireland IFRS 1021 (effective l January 20191 {the SORPI including Update
Bulletin l and in accordance with the Companies Act 2¢XI6 and Charities Act 2011, ffom which there were no material
departures.
Basi5 of accountin8
These financial statements have been prepared using the historical cost convention except that as disclosed in the
accounting policies certain items are shown at fair value.
The f unctional currency of the group is considered to be pounds sterling (£1 because that is the currency of the primary
economic environment in which the group operates. The financial statements are presented in pounds sterling 1£).
Judgernents and key sources of estimation uncertainty
In the opinion of the Trustees there are no judgements or key sources of estimation uncertainty which could materially
affect the financial statements.
Income and endowments
The principal policies on income and endowments are as follows..
Dont7tions ond legacies- Donations and legacies are credited in the year in which they are receivable.
Gront income- Income from governrnent and other grants, whether'capital. grants or'revenue, grants, Is
recognised when the charity has entitlement to the funds, any performance conditions attached to the grants
have been met, it is probable that the income will be received and the amount can be measured reliably and is
not deferred. Where grant income is rewarded specifically to cover expenditure of a future accounting period,
then the grant income is deferred to that future period on the balance sheet as deferred income.
Interest receivable- Interest is credited in the year in which it is received.
Expenditure
Costs relating to restoration of the building are recognised when incurred.
Expenditure on raising funds is costs incurred in attracting voluntary income.
Other costs include..
Governonce cost5
those incurred in the governance of the charl￿S assets, primarily associated with
constitutional and statutory requirements.
21

THE STRAWBERRY HILL TRUST
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
Support costs - those incurred on central funttions, allocated to activity Cost categories on a basis consistent
with the use of resources.
Fund strutture
The funds held by the charity
are either..
Unrestrictedfunds- these are funds which can be used in accordance with the charitable objects at the discretion
of the trustees.
Restrictedfunds - these are funds that can only be used for particular restricted purposes within the objects of
the charity- Restrictions arise when specified by the donor or when funds are raised for particular restricted
purposes.
Endowment funds - these are funds raised to be held long term with the purpose of providing investment
income. The income from investing such funds is unrestricted.
Tangible f￿ed assets and depreciation
Tangible fixed assets are stated in the balance sheet at cost or, if gffited, at rnarket value at the date of the gift, less
subsequent accumulated depreciation and impairment losses.
The cost of tan8ible fixed assets includes directly attributable incremental costs incurred in their acquisition and
installation.
Depreciation is provided on all tangible fixed assets at rates calculated to write off the full cost or valuation less estimated
residual value of each asset over its estimated useful life. The principal rates in use are:
Website development
25% on cost
Fixtures and equipment
IO% on cost and 25% on cost
Stock
Stock is stated at the lower of cost and estimated net realisable value (selling price less costs to sell). Cost is determined
using the fir5t-in. first-out IFIFOI method.
Stocks are assessed for impairment and. if stocks are impaired, the carrying amount is reduced to its net realisable value
and any impairment10ss is recognised immediately in profit or loss.
Cash and cash equivalents
Cash comprises cash on hand and held at bank.
Debtors
Trade and other debtors that are receivable within one year and do not constitute a financing transaction are recorded
at the undiscounted amount expetted to be received, net of impairment. Those that are receivable after more than one
year or that constitute a financing transattion are recorded initially at fair value less transattion costs and subsequently
at amortised cost, net of impairment.
22

THE STRAWBERRY HILL TRUST
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
Creditors
Creditors are recognised where the group has a present obligation resulting from a past event that will probably result in
the transfer of f unds to a third party and the amount due to settle the obligation can be measured or estimated reliably.
Creditors are recognised at their Settlement amount after allowing for any trade discounts due.
Leases
Leases in which substantially all the risks and rewards of ownership are retained by the lessor are classified as operating
leases. Payments made under operating leases are charged to profit or loss as they fall due over the period of the lease.
Financial instruments
The group only has financial assets and financial liabilities of a kind that qualify as basic financial instruments. Baslc
f inancial instruments are initially recognised at transaction value and subsequently measured at their Settlement value.
Investments
Fixed asset investments are accounted at historical cost.
Current asset Investments are accounted at fair value. Any change in the fair value duf ing the year 15 treated as profit or
loss a nd is accounted for in the statement of financial activities as an increase or decrease in the respective fund.
2 Golng concern
The trustees have considered the group's financial position, liquidity and future performance, together with financial
projections for the group over the foreseeable future. As in previous years, the group's ability to continue as a going
concern is partially dependent on its success in raising funds throu8h grants and donations, both of which cannot be
guaranteed. The Trustees remain in regular communication with sponsoring parties to ensure continued fina ncial support
for the group's operations. Therefore, the Trustees have concluded that there are no material uncertainties regarding
the group's ability to continue as a goin8 concern in the foreseeable future, and believe it remains appropriate to prepare
the financial statements on a going concern basis.
3 Legal ststus of the charlty
The charity is a company limited by guarantee and has no share capital. The liability of each member in the event of a
winding up is limited to £1.
4 Taxation
The charity is exempt from tax on incorne and gains falling within section 505 of the Taxes Act 1988 or section 252 of the
Taxation of Chargeable Gains Act 1992 to the extent that these are applied to its charitable objects.
23

THE STRAWBERRY HILL TRUST
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
5 Financial performance of the charity
The consolidated Staternent of Financial Activities includes the results of the chariws wholly owned subsidiary,
Strawberry Hill House Trading Services Limited, which operates the gift shop and organizes events and hirings. The
summary financial performance of the charity alone is-
2024
2023
Total income and endowments
614 957
514 689
Expenditure on..
Raising funds
Charitable activities
13,500
777 223
27,968
700 282
Total expenditure
728 250
Net expenditure
Donations from Strawberry Hill House Tradin8 Services Limited
Unrealised gain on investment assets
Total funds brought forward
1175,7661 1213,5611
40,490
40.415
5,236
4,137
319,081
488,090
Total funds carried forward
189,041
319,081
Represented by:
Unrestricted funds
Restricted funds
Endowment funds
70,318
983
117.740
72,882
25,000
221,199
189,041
319,081
24

THE STRAWBERRY HILL TRUST
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
Income and endowments from donations and legacies
Unrestricted
Funds
Restricted Endowment
Funds
Funds
2024
2023
Donations
General donations
r111 sales
Websales
Lynn Fitzwater
Stephen Clark
Alyce Williams
Carole Patey
Community Garden
Pope's Grotto Preservation Trust
Colnaghi
John & Anne Hornby
Gift Aid
Acquisitions for Strawberry
Bookcases
DAS
Helene Binet
Exhibition Panini Installation
Exhibition Van Huysum
Koopman Cups
1.588
3,207
14.461
1,588
3.207
14,461
10,707
500
9,988
4,000
8,288
10.707
4,339
500
5(Xi
9,988
4,000
uo
495
4,263
500
8,404
5Cx)
17,067
500
17,067
500
500
6DJ
1,279
1.279
5,000
9,800
9,800
51,995
33,886
85,881
27,229
Le8acles
Eileen Cynthia Fairhurst
Georgina Simonelli
6QJ
1,000
8,451
1,6
1,600
8,451
Grants
Schroders
Enliven Project
Circles of Art
HLF-HOLT
Bruno Schroder Trust
National Herita8e Memorial Fund
MEND
The John R Murray Charitable Trust
Savills UK Ltd
20,OCNJ
20,000
82,517
7,817
2,000
10,000
37,300
26,500
37,31)J
102,800
62,345
31.000
2,CQO
76,300
62,345
11,000
20,CXJO
93,764
4,500
105,800
149,645
255,445
200,598
159,395
183,531
342,926
236,278
Income and endowments from donations. grants and legacies in 2023 was made up of £217,924 to unrestricted
and £18,354 to restricted funds.
25

THE STRAWBERRY HILL TRUST
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
Income and endowments from charitable activities
Unrestricted
Funds
Restricted Endowment
Funds
Funds
2024
2023
Door admissions
Specialist tours
Events
Education
Tea Room
St. Marys lease income
"Friends" subscription
Patrons membership
Garden sales
Miscellaneous income
176,979
15,012
365
29,708
13,187
80,000
5.342
7,417
28
2,039
176,979
15.012
365
29,708
13,187
80,000
5.342
7,417
28
2,039
137,950
14,179
29,172
2,540
80,000
3,421
7,500
112
3.369
330,077
330,077
Income and endowments from charitable activities in 2023 was made up of £278,243 to unrestritted and £Nil to
restricted funds.
278,243
Income and endowments from other trading activitles
Strawberry Hill House Trading Services Limited, incorporated in the United Kingdom, is a wholly owned subsidiary of
The Strawberry Hill Trust.
Strawberry Hlll House Trading Services Limited is responsible for the operation of the shop and hirings, both private
and corporate. It pays all its profits to the charity by gift aid. A summary of the trading results is shown below:
2024
2023
Turnover
Cost of sales
Gross profit
110,534
124,609
68,158
90,806
Administrative expenses
Donations to Strawberry Hill Trust
127,6681
150,3911
Retained profit for the year
The assets and liabilities of the subsidiary were:
Fixed assets
Current assets
Current liabilities
4,574
62,200
5,442
36,514
Aggregate share capital and reserves
26

THE STRAWBERRY HILL TRUST
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
The income and expenditure of Strawberry Hill House Trading Services Limited is entirely attributable to
unrestricted funds.
Expenditure on raising funds
Unrestricted
Funds
Restricted Endowment
Funds
Funds
2024
2023
Salaries and wage5 Costs (note 12}
Fundraising
12,000
1,500
12,000
1,500
12,000
15,968
13,500
13,500
27,968
Expenditure on raising funds in 2023 was made up of £27,968 from unrestricted fund5 and £Nil from restricted
funds.
10 Expenditure on charltable actlvities
Unrestricted
Funds
Restricted Endowrnent
Funds
Funds
2024
2023
Restoration and fenovation costs
Curatorial
Salaries and wages costs (note 12}
Staff training
Advertising & marketing
Recruitment costs
Tour guides
Exhibition Expenses
Gardening costs
Other maintenance and repairs
Light and heat
Insurance
Rates
Computer and web expenses
Other administrative costs
Audit fee
Accountanry services
Legal and professional fees
Bank charges
Sundry
Depreciation
45,188
19,065
257.861
1,085
10,034
14,125
323
{531)
4,337
70,049
32.282
73,613
5,852
10,866
36,457
7,177
4,572
5,952
12.897
147
13,393
11,020
14.509
27,601
579
673
220
56,208
33,574
285,462
1,664
10,707
14.345
323
1,794
4,337
161,201
32,282
73,613
5,852
10,866
40,857
7,177
4,572
5,952
12,897
147
13,393
69,712
33,951
243,381
1,798
21,152
1,785
549
2,325
5,382
113,619
29,575
75,405
3,068
9,769
53,547
5,520
1,061
2,941
10,553
74
17,440
91,152
4,400
624,744
152,479
777,223
700,282
Expenditure on charitabSe activities in 2023 was made up of £681,900 from unrestricted funds, £18,382 from
restricted funds and £NIL from endowment funds.
27

THE STRAWBERRY HILL TRUST
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
11 Net incorne/lexpenditure) for the year
2024
2023
This is stated after charging:
Operating lease charges
Auditors remuneration..
Audit fee5
Other financial services provided by the auditor
Depreciation
6,129
7,500
6,922
13.393
5,520
1,061
18,351
12 Staff costs, trustee remuneration and expenses and key management personnel
2024
2023
Salarie5 and wages
Social security costs
Pension costs
320.067
21,242
5,631
271,774
18,919
4,316
346.940
295,009
2024
2023
Expenditure on raising funds
Expenditure on charitable activities
Other administrative costs
Administrative expenses in trading activities
12,000
285,462
28.267
21,211
12,000
243,381
10,597
29,031
346.940
295,009
Included in the above analysis are salaries and wages of £20,20312023'. £25,777), social security costs of £807
12023.. £2,620) and pension of £20112023- £6341 included within 'Other Trading Expenses,. being employment
costs borne by the subsidiary trading company Isee note 81.
No employees had employee benefits in excess of £50,000 in the current or prior year. Pension costs are allocated
to activities in proportion to the related staffsng costs incurred and £5,08412023'. £3.6571 was charged to
unrestricted funds and £547 to restricted funds12023- £Nill.
No trustees or persons connected with them received any emoluments in their role as Trustees from the Trust or
its subsidiary. The trustees have received no reimbursement of individual expenses incurred for professional or
other services provided to the charity during the period12023: £Nill.
The charity employs a Director of Operations Ithe'Directorfl with overall responsibility for the day to day operational
management of the Trust. The'Directorf is also a Director and Trustee for the purposes of company and charity law.
The Charities Commission has approved this arrangement. The 'Directorf along with the other Trustees comprise
the key management personnel. The following amounts were paid to the incumbent 'Directorf under this
arrangement:
28

THE STRAWBERRY HILL TRUST
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
2024
2023
Directors remuneration
61,977
62,000
13 Staff numbers
The average number of persons employed by the group lincludin8 directors) during the year was 1012023.. 111.
14 Comparatives for the consolidated statement of financial attivities
Unrestricted Restricted Endowment
Funds
Funds
Funds
Notes
2023
Income and endowments from:
Donations and legacies
Charitable activities
Other trading activities
Investments
218,17S
278,243
124.609
168
18,103
236,278
278,243
124,609
168
Total income
621,195
18.103
639,298
Expenditure on:
Raising funds
Cha ritable activities
Other trading activities
27.968
681,900
84,194
27,968
7(X),282
84,194
io
18,382
Total expenditure
708,288
18.382
812,444
Net expenditure
{172.8671
1279)
1173,146}
Transfers bet￿een funds
25
74,071
114,0711
160,0001
Net incoming resources before other recognised
gains and losses
198,7961
{14.3501 160,0001
1173.1461
Other recognised gains:
Gain on investment assets
19
4,137
4,173
Net movement in funds
198,7961
114.3501
155,8631 {169,0091
Reconciliation of funds..
Total f unds brought forward
171,678
39,350
277,062
488,090
Total funds carried forward
72.882
25,0(XJ
221.199
319,081
29

THE STRAWBERRY HILL TRUST
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
15 Tangible fixed assets
Website
Develo
ment
Fixtures and
ui
Grou
Total
Cost:
At I"January 2024
Additions
19,687
250.242
9,789
269,929
9,789
At 31" December 2024
19,687
260,031
279,718
Depreciation:
At I'january 2024
Provision for the year
19.687
196,922
14,261
216,609
14,261
At 31" December 2024
19,687
211.183
230,870
Net book value:
At 31" December 2024
48.848
48,848
At 31. December 2023
53,320
53,320
Chari
Cost:
At I" January 2024
Additions
19,687
232.307
9,789
251,994
9,789
At 31. Decernber 2024
19.687
242.096
261,783
Depreciatlon".
At I"January2024
Provision for the year
19,687
184,425
13,393
204.112
13,393
At 31" December 2024
19.687
197,818
217,505
Net book value".
At 31" December 2024
44,278
44,278
At 31" December 2023
47,882
47,882
16 Fixed asset investments
The charity holds the entire shareholdin8, 100 shares of £1 each, of Strawberry Hill House Trading Services Limited
which is incorporated in the United Kingdom. The activities and results are surnmarised in note 8.
30

THE STRAWBERRY HILL TRUST
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
17 Stock
Grou
Chari
2024
2023
2024
2023
Stock held by subsidiary company at cost
18 Debtors
Grou
Chari
2024
2023
2024
2023
Trade debtors
Accrued income
VAT recoverable
Prepayments
Other debtors
6,851
13,237
352
55.181
3,143
5,736
16,076
368
52,184
829
6,851
13,161
43,725
51,632
1,953
5,736
16,000
34,439
52,184
78,764
75,193
117,322
108,359
19 Current asset investments
Group
2024
Charity
2024
Listed investments..
Carrying value Imarket value) at I. January 2024
221,199
221,199
Additions
960
960
Gain on revaluation to market value
4,276
4,276
Sale of investments
1226,4351 1226,4351
Carrying value Irnarket value) at 31" December 2024
31

THE STRAWBERRY HILL TRUST
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
20 Creditors: amounts falling due within one year
Grou
Chari
2024
2023
2024
2023
Due to subsidiary
Trade creditors
Tax and social security
Deferred income (note 211
Accrued expenditure
Other creditors
24.145
76,692
5,653
53,523
640
13,492
20,672
850
76,692
53,523
640
16,992
24,489
1.314
21.946
13,573
1.434
2,646
11,000
io
113.650
96,958
114,498
94,830
21 Deferred income
Deferred income comprises:
grants and donations received for salaries to be utilised over a set period and recognised as the sa lary
cost is incurred
unrestritted income collected for a specific or designated purpose and recognised when the purpose is
fulfilled.
Group
Charity
Balance as at l January 2024
Mcvement in deferred income
16,992
4,954
13,492
110,8461
Balance as at 31 December 2024
21,946
2,646
22 Unrestricted funds
Balance at
I"Jan'24
Incorning
Resources
Outgoing
Resources
Balance atyear 2024
Transfers
31. Dec '24
General funds
Reserves of subsidiary
72.882
490.852
110,534
1638,2441
170.0441
144,828
140,4901
70,318
Total
72.882
601,386
1708.2881
104,338
70,318
2023
com
aratNe
Balance at
l°Jan .23
Incoming
Resources
Outgoing
Resources
Balance at
Transfers 31 Dec'23
General funds
Reserves of subsidiary
171.678
496.586
124,609
{709,868}
184,1941
114,486
140,4151
72,882
Totsl
171,678
621,195
1794,0621
74,071
72,882
32

THE STRAWBERRY HILL TRUST
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
22 Unrestritted funds Icontinued)
Name of fund
Descri
tion nature and
ur
ose5 of the fund
Designated funds
General funds
Reserves of subsidiary
Unrestricted funds earmarked for specified use
The 'free reserves, after allowing for designated funds
Reserves of the trading subsidiary included on consolidation
23 Restritted funds
Balance at
I"Jan .24
Incoming
Resource5
Outgoing
Resources
Balance at 2024
31" Dec '24
Transfer5
John Murray- Database
Acquisitions
8ookcases
Curatorial
DAS
Exhibition - Helene Binet
Exhibition - Panini Instsllation
Exhibition - Van Huysum
Koopman Cups
MEND
NLHF 2024
25,0111
11,000
500
I,oco
10,707
s.c￿0
6CQ
1.279
5,ClJO
9,8CQ
62,345
76,300
Iii,ocoi
125,0001
500
483
15171
110,7071
14,8691
16001
11,0661
15,0001
19,8001
194,3401
114,5801
11311
12131
31,995
12,2941
59,426
Total
25,0
183,531
1152,4791
4,357
60,409
2023
com
arative
Balance at
Resources
Incomln8
Resources
Outgoing
Transfers
Balance at 1st J
n'23
31st Dec'23
Conservation
Curatorial
John Murray- Database
University Funded Projects
12,372
14,6181
17,7541
14,3391
4.339
13,764
25,ODJ
1.978
113.7641
25,000
11,9781
Total
39,350
18,103
118,3821
114,0711
25,OCQ
Name of fund
Conservation
Curatoria
John Murray- Database
University Funded Projects
Descri
tion nature and
Conservation intern
Curatorial salary
Donation for database to catslogue the collection
Funds raised for workshops to support vulnerable students
ur
oses of the fund
33

THE STRAWBERRY HILL TRUST
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
24 Endowment funds
2024
Balance at
I"Jan '24
Incoming
resources
Outgoing
resources
Gain on
Balance at
Transfers Investment 31 Dec '24
The Heritage Lottery
Fund/Department for Culture
Media and Support Catalyst:
Endowment fund
221,199
960
1108,6951
4,276
117,740
Tota I
221,199
960
1108,6951
4,276
117,740
2023
Balance at
I"Jan .24
Incoming
resources
Outgoing
resources
Gain on
Investment
Balance at
31" Dec '24
ransfers
The Heritage Lottery
Fund/Department for Culture
Media and Support Catalyst:
Endowment fund
277,062
160.0001
4,137
221,199
Total
277,062
160,0001
4,137
221,199
Name of fund
Descri
tion nature and
ur
oses of the fund
The Heritage Lottery
Fund/Department for Culture
Media and Support Catalyst..
Endowment fund
Contributions to the Endowment Fund are raised through donations
to The Peacock Appeal. at Strawberry Hill House and augmented
by transfers from unrestricted funds. This income is then matched
by The Heritage Lottery Fund as grant income. This is an expendable
endowrnent fund with an expettation from The Heritage Lottery Fund
that the fund will be maintsined for a minimurn of 25 years.
25 Transfers between funds
There was a transfer of £4,357 from restricted to unrestrirted funds during the year.
There was a transfer of £108.695 from endowment to unrestricted funds during the year.
34

THE STRAWBERRY HILL TRUST
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
26 Analysis of net assets between funds
Unre5trirted
Restricted
Endowment
Fund
2024
Totol
Fixed assets
Current assets
Current liabilities
48,848
132,474
1111.0041
48,848
313,269
1113,6501
63.055
12,6461
117.740
70,318
60.409
117,740
248,467
Unrestricted
Re5trirted
Endowment
Fund
2023
com
arative
Total
Fixed assets
Current assets
Current liabilitles
53,320
103,028
{83.4661
53,320
362,719
196,9581
38,492
113.4921
221,199
72,882
25,000
221,199
319,081
27 Commitments under operating leases
The group had the following annual commitments under non-cancellable operatin8 leases..
2024
2023
Operating leases which expire..
Within one year
In two to f ive years
3,281
12,151
5,986
8,583
15.432
14,569
The trading subsidiary had no additional non-cancellable operatin8 leases and the above analysis therefore also
represents the annual commitments under non-cancellable operating leases for the group. During the year £6,544
12023.. £6,1291 af operating lease payments was recognised as an expense.
28 Trustees and other related parties
Trustees
Details of Trustee emoluments and expenses are disclosed in note 12. The Trust received unconditional donations
totalling £6,05012023: £1,757) from Trustees.
The Strawberry Hill Collection Trust
The Strawberry Hill Collection Trust {"SHCfl is a registered charity created to seek to identify, and return to
Strawberry Hill House for display, objects that were formerly in it. On occasion, the Trust receives and pays out
amounts on behalf of SHCT.
At the year end £Nil12023- Nil) was owed to the Trust by SH￿.
35

THE STRAWBERRY HILL TRUST
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
28 Trustees and other related parties {continued)
Strawberry Hill House Trodinq Services Limited
Strawberry Hill House Trading Services Limited l-SHHTS-l. incorporated in the United Kingdom (company registration
number: 078804871. is a wholly owned trading subsidiary of the Trust. Its activities and results are summarised in
note 8. At the year end the Trust owed £24,145 to SHFrrs12023: £5,653).
29 Reconciliation of net income to net cash flow from operating activities
Grou
Chari
2024
2023
2024
2023
Net movement in funds
Adjustmentfor..
Depreciation
(Gain) on investment
Deduct income from investments
Ilncreasel in stock
Decrea5e/lincreasel in debtors
Increase/ldecreasel in creditors
170,614) 1169,0091
(70.6141 1169,0091
14,261
14.2761
12,340)
{1,4451
(3,5711
16.692
18,351
14.1371
11681
{2.7081
98,429
139,9841
13,393
{4,2761
(2,3401
17,440
14,1371
11681
18,963)
19,668
122,395
{39,3941
151,2931
199,226)
153,1321
172,873)
30 Other financial services provided by the auditors
In common with many other entities of our size and nature we use our auditors to assist with the preparation of the
payroll and financial statements as well as ad hoc advice on a consultancy basis. A breakdown of these fees is
provided in note 11.
36