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2021-12-31-accounts

THE STRAWBERRY HILL TRUST

REPORT OF THE TRUSTEES FOR THE YEAR ENDED 31 DECEMBER 2021

Reference and Administrative Details

The Strawberry Hill Trust is a company limited by guarantee and a registered charity governed by its Memorandum and Articles of Association.

Charity number: 1095618; Company number: 4516140. It was originally incorporated in August 2002.

The trustees that acted during the year and subsequent to the year-end were as follows:

Trustees/Directors

Pim Baxter, OBE Lynn Beard (Charity Secretary) Xenia Carr-Griffiths Paul Finucane Paul Kafka (Chair) Janice Meehan (US) Martin Postle Derek Purnell (Director) Christopher Rough (Hon Treasurer) Henry Sherman Jerome Stern

Appointment/Resignation

Appointed January 2020 Appointed October 2019 Appointed October 2019 Appointed September 2020 Appointed March 2019 Appointed March 2020, resigned September 2021 Appointed June 2021 Appointed June 2021 Appointed April 2020 Appointed July 2018 Appointed March 2019

Auditors

Harmer Slater Limited Salatin House 19 Cedar Road Sutton, Surrey SM2 5DA

Registered Office

Strawberry Hill House 268 Waldegrave Road Twickenham TW1 4ST

Investment Management

Sarasin Investment Management 100, St Paul’s Churchyard London EC4M 8BU

Bankers

Barclays Bank 2 York Street, Twickenham TW1 4AG

Lloyds Bank 14, Heath Road, Twickenham TW1 3LE

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THE STRAWBERRY HILL TRUST

REPORT OF THE TRUSTEES FOR THE YEAR ENDED 31 DECEMBER 2021

Objectives and Activities

The Strawberry Hill Trust was formed in 2002 to restore Strawberry Hill House and Garden at 268 Waldegrave Road, Twickenham TW1 4ST and open it to the wider public.

The objectives and purpose of the Trust, originally set out in its 2002 Memorandum and Articles of Association, were revised and updated in 2021 as part of a major review of the Trust, its governance and performance. The details of this review are elaborated further later in this Report. The new Objects of the Trust are:

‘the advancement of the education of the public and the advancement of the arts, culture and heritage by:

The restoration of the House and Garden was carried out with support from the Heritage Lottery Fund (HLF) (now the National Lottery Heritage Fund (NLHF)), the World Monuments Fund, English Heritage, the local community and several Trusts and Foundations. Approximately £10 million was raised and the house was reopened to the public in October 2010. In 2011 Strawberry Hill House won the Georgian Group Award for the best restoration of an 18th century Country House and the Europa Nostra Grand Prix Award for conservation in 2013. The full restoration, including the smaller rooms, was finally completed in Spring 2015.

The Trust seeks to balance the role of the estate as a visitor attraction and accredited museum of national and international significance, with its importance to the local communities in and around the London Borough of Richmond upon Thames. Strawberry Hill House is a destination for visitors with a diverse range of national and international backgrounds, including students and enthusiasts with a passion for its unique historical, antiquarian, architectural and landscape attributes.

Strawberry Hill House and Garden aims to provide a programme of distinctive and entertaining events throughout the year, catering to a wide range of audiences and age groups. In addition, we offer a programme of learning and outreach tailored to the curriculum needs of schools and colleges. Strawberry Hill House also caters to the needs of local groups within the community, young and old, with learning difficulties and other disabilities. A particular success has been the development of the Feel Good Garden project for those living with dementia, as well as teacher training opportunities and education activities for pupils across South West London.

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Along with the rest of the heritage sector, the work of the Trust has been severely impacted over the last two years by the many restrictions arising from the Covid-19 outbreak in March 2020. These challenges, described in our 2020 Annual Report, persisted throughout 2021 and into 2022, beginning with an extended period of closure lasting until the middle of May 2021. As the vaccination programme was rolled out, and government restrictions gradually lifted, we were able to remain open, giving us the opportunity to implement at least some of our planned programme for the year, until yet another period of closure due to the Omicron variant in the immediate pre-Christmas 2021 period.

For these reasons, it has yet again not been possible this year to generate sufficient revenues from our core activities, and, as last year, we have relied on various sources of Government support and other forms of recovery funding to sustain us. The SHT Board of Trustees has, however, been able to work on the longerterm planning set in place last year. After a year of great change in 2020, the Board enjoyed a period of stability in 2021, despite the continued disruption, enabling us to embark on a programme of review and renewal in many aspects of the work of the Trust. These are detailed below.

Achievements and Performance

When describing our activities and achievements, the Trustees are always mindful of the Charity Commission’s guidance on Trustees’ fiduciary responsibilities, the public benefit and the supplementary guidance on heritage and museums. Our major achievements, and an assessment of our performance as a Board in 2021, are described below.

Sustainability through the pandemic : As 2021 began the House was closed, with considerable uncertainty as to when we might be able to open again. The Steering Committee, a group of Trustees formed in 2020 to support the Director while the in-house team was furloughed, continued to meet at least every two weeks, with the aim of moving forward wherever possible with some of the ambitious plans we had embarked upon the previous year.

We were successful in attracting some substantial filming projects and photoshoots to the House while it was closed, enabling us to offset some of the losses incurred on our curtailed visitor programme.

We continued to review our comprehensive Risk Assessments to ensure that Strawberry Hill House and Garden remained a Covid-secure site, and that it would be fully compliant with changing Government guidelines when we re-opened. Apart from a short period of closure during a major filming project, our garden was open to the public throughout, offering a free-to-access quiet space for rest and reflection for our local communities.

During the early months of closure we continued to develop our online visitor offering, which had proved popular in 2020, including participation in a second series of the successful Thames Luminaries online talks

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organized in association with neighboring historical properties in South West London. We were able to deliver our 2021 programme of LGBTQ+ tours online in February, consolidating the success we had achieved with our first programme of ‘in person’ LGBTQ+ tours held at the House in February 2020. We also ran a popular online exhibition on our website based on the AHRC Jewish Country House Project, focusing on the Jewish aspects of the life of the House in the nineteenth and early twentieth centuries. It is hoped that we will be able to develop this project into some ‘live’ events in 2023

Building the Collection: Our long-term aim is to fulfil our potential as an Accredited Museum and ensure that our Collection is as much a draw as the House itself. Advised by the renewed Board membership of the Strawberry Hill Collection Trust our aim is always to restore as much as possible of Horace Walpole’s original collection of art and artefacts to the House. However, we have to be realistic. Much of Walpole’s Collection is now permanently housed at the Lewis Walpole Library in Yale. Yet more of the Collection was dispersed into private hands in the Great Sale of 1842 and has not seen the light of day since. We have therefore taken the strategic decision to augment what we have, and what we might come by in the future, by adding appropriate items from Horace’s time as well as those that can be connected to the Walpole family, to the display in the House, to give visitors as full an experience as possible of how Horace’s home actually felt in the second half of the 18th century. From time to time we may also take the opportunity to add items connected to the subsequent owners of the House, Frances Lady Waldegrave and the Stern family.

We are delighted to have attracted some important additions to our Collection during the year. In particular we welcomed back one of the pieces from Horace Walpole’s original Collection, a picture of Catherine de Medici and her children by Clouet, received through the HMRC Acceptance in Lieu (AIL) scheme. Installed in pride of place in our renowned red and gold Gallery, this formed the focus for our reopening ‘story’ in May. We also received several important items on loan, to be displayed in our ongoing ‘Objects in Focus’ programme after reopening, and towards the end of the year received a significant loan of over fifty 18th century paintings from Dulwich Picture Gallery, giving the Strawberry Hill Collection a great impetus as we enter 2022.

Thanks to support from the Radcliffe and Pilgrim Trusts we were able to continue with our conservation intern to help with preventative conservation of the Collection at the House. We also appointed as Curator Dr Silvia Davoli, whose knowledge and experience of the House and Collection in her role as curatorial adviser in recent years have been of huge support. We are grateful for the continued support of Lynn Fitzwater in funding this post.

Silvia’s work in helping to accelerate the growth of our Collection, and creating an online database (generously funded by the John R Murray Charitable Trust) to manage its future development, is already paying dividends.

The development of our Collection has continued in 2022, most notably with the acquisition of a rare and important portrait by William Hogarth of Horace Walpole as a child, partially crowd-funded through a public appeal via the Arts Fund’s Art Happens campaign.

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Onwards and upwards : We reopened the café to the public in April, and the House was fully open from 17th May until the decision to close again before Christmas. We were successful in promoting the arrival of the Catherine de Medici painting in the national press on re-opening, with a pleasing response from the visiting public and supporters. During June, as part of the annual LGBTQ+ Pride celebrations, we installed Kleanthis Kyriakou’s sculpture A Monument to Strawberry Hill , and in July a major clean and condition check of Walpole’s famous library at Strawberry Hill was undertaken. We were also delighted to run our annual Flower Festival ‘live’ in October, sponsored by Russell-Cooke, with a theme of sustainability. This sold-out event attracted over 1000 visitors during the three-day festival.

As the autumn nights drew in, we were able to reinstate our popular Twilight and Hallowe’en tours of the House, albeit still with restricted numbers due to Covid, and to hold our Christmas Craft Fair in the House once again. We also embarked on our plans for an ongoing series of ‘Objects in Focus’, starting with the Chinese ceramic Goldfish Bowl owned by Walpole and immortalized in Thomas Gray’s Ode to the Death of a Favourite Cat Drowned in a Tub of Goldfishes . In the autumn the series continued with a celebration of sculptress Anne Damer, with rarely seen examples of her work shedding light on Walpole’s talented goddaughter.

In terms of visitor numbers, therefore, May-December 2021 figures were encouraging, with nearly 7000 visitors, despite the need to restrict numbers of visitors inside the House. A thorough review and restocking of our shop led to a vastly improved retail offer, which improved our spend per visitor, particularly in the preChristmas period.

Our core private events business was again impacted by Covid-19 restrictions in the first half of the year, but the lifting of these in July saw a welcome return of bookings, particularly small weddings. Our Community Outreach and Learning activities were also put on hold until the start of the new academic year in September, but we saw the release of considerable pent-up demand in these areas towards the end of the year.

The team and volunteers : The team’s return from furlough was staggered across the first three months of the year, but all were back in place by the end of March. Our former Finance Manager left over the summer, and we were pleased to welcome Jade Fletcher to this position in September. The Board also made the important decision towards the end of the year to advertise for a new Development Manager, reflecting the importance attached to fundraising in the coming years. Our new Development Manager begins work in April 2022.

We were also delighted that most of our much-valued team of volunteers returned after the closures, enabling us to maintain the quality and style of our former visitor experience, ensuring the garden remains fully maintained, and contributing to the feel and welcome for which we are noted.

Since reopening in May, the energy and work of our Communications Manager, Bethan Wood and newlyappointed PR/Media consultant, Tracy Jones, have enabled us to improve our profile in both local and

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national media significantly during 2021 with the acquisition and promotion of the Catherine de Medici portrait, the ‘Objects in Focus’ series and the Flower Festival. We plan to continue this important aspect of our work to enable us to compete more effectively within the heritage sector in the coming months.

Performance review

As forecast in 2020, we have taken the opportunity to review all aspects of our activities, constitution and relationships, with a particular focus on the twin pillars of financial stability and governance. These achievements are reviewed in detail in the sections on Finance and Governance which follow, but can be summarized as follows:

ESG Statement: During 2021 the Board established a Working Group consisting of Trustees, Staff and Volunteer representatives to review its current practices in environmental sustainability, social inclusion and governance (ESG). The first step was a thorough review of practices in all three areas, with the aim of establishing a set of priorities and an Action Plan in early 2022. We plan to use the sector-specific audit tool from Julie’s Bicycle for our environmental and sustainability actions, and as noted above, have adopted the Governance Code for Small Charities as the basis for audit for our management and governance practices. This method of working, involving staff, volunteers and trustees, is an important ‘first’ for the Trust.

The early work of the group shows we have made good progress in many of these areas, and our immediate priority for action in 2022 will be to focus on issues of diversity and inclusion, at all levels, which will underpin our approach to all aspects of our work for years to come.

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REPORT OF THE TRUSTEES FOR THE YEAR ENDED 31 DECEMBER 2021

Risk Management: The many unforeseen issues that arose around the Covid-19 pandemic created significant challenges for our management of risk, and highlighted the need for a strong and dynamic Risk Management policy. This necessitated a thorough review of all the standard categories of risk normally considered by a Board such as ours. Conventionally, a Risk Register would include: Health and Safety of staff, volunteers and visitors, safeguarding, deterioration of the building and estate, business continuity, recruitment of staff, volunteers and Trustees and financial solvency. We therefore decided in 2020 to take a much more pragmatic approach and agreed a significantly-changed Risk Register and priorities, with a policy of continuous review of all risks going forward.

In 2021, we continued our system of regular ‘deep dive’ reviews of different sections of the Register on a three-monthly basis to ensure that they are assessed at the correct level, and that any necessary action can be promptly identified and taken.

During 2021 internal and external risks were well contained with mitigating action put in place wherever possible. Whilst internal risks tend to be more easily identified and managed, the external risks of the impact of Covid and increases in energy costs continue to bring challenges.

Reserves Policy: The reserves policy agreed by the Trustees is to hold unrestricted and undesignated reserves of at least three months’ expenditure in order to enable financial stability and to act as a safeguard against volatile and unpredictable income streams and unforeseen expenditure and/ or liabilities.

Financial Review

Consolidated Results 2021

The Trust‘s consolidated income for the year was £662,935 (2020: £496,830). The principal income sources for the Trust remain door admissions, café, shop, film and event hire, as well as income from donations and grants. Our commercial income continued to be impacted by the pandemic throughout 2021, and we are grateful for the continued support of the Government and the Arts Council. In particular the income figure above included a grant of £200,600 awarded from the Culture Recovery Fund in October 2020 (which was intended to cover costs during the third lock-down from January to March 2021) and accordingly was brought into account in these 2021 accounts rather than in 2020. We also received further Government support through the Job Retention Scheme, and £25,000 from Historic England to repair the historic pinnacles on the House. We also remain grateful for support from our private donors.

Expenditure for the year was £618,449 (2020: £534,916). The increase from 2020 is more reflective of lower operating costs in 2020 as the House was closed for significant periods of time due to Covid. Expenditure at this level was in line with budgets and consistent with the costs of maintaining and operating the House.

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REPORT OF THE TRUSTEES FOR THE YEAR ENDED 31 DECEMBER 2021

The Trust made a consolidated profit for accounting purposes of £44,486. As mentioned, this was primarily as a result of the grant from the Culture Recovery Fund.

The Trust increased its investment in its Endowment Fund by £20,000 arising from a legacy received in late 2020, and also enjoyed a mark-to-market gain of £33,842 on its investment as a consequence of positive market returns. Overall, the Trust recognised an overall consolidated increase in funds during the year of £78,328.

Further Comments: The House is iconic but the cost base in maintaining and operating a historic property is relatively inflexible. Almost 36% of our costs relate to staff who are required to keep the House open and running smoothly, and to cover events and maintain other sources of commercial income. Most of our other costs are property expenses that arise from maintaining and operating such a historic property, including insurance, maintenance, power and heating.

The trustees spent much time in 2021 exploring and examining both existing and potential new income sources as well as improving the experience of visitors by significant improvements in the quality of the Collections held at the House. The economic benefits arising from this transformation should be felt in 2022 and beyond. We have also recently taken the decision to move the management and operation of Events back in-house, which should improve commercial income from 2023 and beyond.

Despite this, it is clear that SHT as a heritage charity charged with maintaining such an old historic building will always struggle to cover its costs out of operating income alone and will therefore always be reliant on the generosity of benefactors and donors. After much discussion, in April 2022 the trustees decided to make an investment in hiring a dedicated Development Manager who will professionalise our fundraising activities and reach out to both existing and new potential benefactors.

Investment policy and performance 2021

The Trust holds restricted sums arising from grants and donations earmarked for future specific commitments. The Trust's Expendable Endowment stood at £365,696 as at 31 December 2021 all of which was invested with Sarasin Partners in a multi-asset fund specifically designed for charity endowments. Investment policy in respect of these funds remains that of striking a balance between generating income and maintaining capital value. Annual fees payable on this endowment totalled 0.90 % p.a. of funds invested. In 2021 there was a mark-to-market gain on investments of £33,842 (2020: gain of £10,889) as well as a new £20,000 investment arising out of a legacy.

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REPORT OF THE TRUSTEES FOR THE YEAR ENDED 31 DECEMBER 2021

Plans for Future Periods

The primary purpose of the Strawberry Hill Trust since its formation has been to present the restored House and Garden, and the Collection, to the widest possible public, with special focus on the provision of activities to benefit the local community.

The Board and staff are mindful that our future, post-Covid, lies in the successful transition from being a restoration project to being a sustainable business, less reliant on gifts and grants, and more commercially efficient in running its activities. Looking forward, it is expected that the long-term implications of Covid-19 will still see us generating less operating income than would otherwise have been the case. Notwithstanding, our aim is to cover an increasing proportion of our operating costs from operating income for 2021 and beyond.

To this end, and after the appointment of a new Director, we now have in place an agreed Vision and Strategy to take us forward to 2023 and beyond. The strategic priorities of this are:

  1. To rebuild footfall figures after the pandemic, and to maximize revenue per head from those visiting the House and Garden, including the shop and café

  2. To continue to develop the Collection and its interpretation so as to provide a stimulating and engaging visit to the house that will encourage repeat visits and recommendation to friends and colleagues

  3. To expand and, importantly, diversify our appeal to different groups in our local community, with a focus on cultural diversity and improving mental health

  4. To develop our well-established and popular schedule of events and ensure a high quality and profitable programme of attractions throughout the year

  5. To review our current catering/event contract and to seek out and develop new income streams to enhance our existing offer

  6. To build on recent developments to our retail offer and continue to build revenues from this activity

  7. The further development of our successful Education and Learning programmes across the area, with more clearly defined objectives and outcomes

  8. To develop a sustained programme of fundraising for restricted and unrestricted funds by increasing resources/capacity devoted to this activity

  9. To significantly raise and develop the profile and reputation of Strawberry Hill House and Garden, through effective marketing and PR, as a heritage destination and successful museum of art, architecture and landscape gardening

  10. To develop and augment our unique collection of artefacts connected to the lives and times of Horace Walpole, Lady Frances Waldegrave and the Stern family, the owners of Strawberry Hill House from the 18th to the 20th centuries.

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REPORT OF THE TRUSTEES FOR THE YEAR ENDED 31 DECEMBER 2021

We have seen further, although fewer, significant changes to the membership of the Board in 2021, bringing new focus and skills which will enable us to execute on our Vision and Strategy and ensure the future of Strawberry Hill House for the long-term. Under the leadership of Derek Purnell, our Director, we have taken the opportunity that the reduced operation during the pandemic has given us to review all aspects of our business, and to establish a more commercial business model for the House going forward.

As detailed above, during 2021 the House was fortunate in garnering further Covid-related Recovery grants from the Arts Council of England and the National Lottery Heritage Fund. With the breathing space that this welcome financial support has given us, the Board is satisfied that Strawberry Hill Trust will continue as a going concern, and will maintain Strawberry Hill House and Garden on a secure and sustainable financial footing.

Structure, Governance and Management

The SHT Board of Trustees is responsible for the overall direction and leadership of the charity. The Directors of the charitable company are its Trustees for the purpose of charity law and throughout this report are collectively referred to as the Trustees. As set out in the Articles of Association, the Trustees select the Chair of the Trust. An overall ‘Director’ is also appointed by the Board and is responsible for the operational management of the Trust and, with the Board, for the long-term strategic direction of the organisation. The Director, who is also a Trustee, is the head of the paid staff and is also responsible for the volunteers who assist the Trust.

All Trustees give their time voluntarily and receive no benefit from the charity. Any expenses claimed from the charity are set out in the accounts. There were none in 2021. The Director receives no remuneration for his role as Trustee but is a paid employee of the Trust. The Charity Commission has approved this arrangement. The Trust has a Conflicts of Interest Policy and maintains a Register of Interests which Trustees are required to keep up to date on an annual basis.

Method of Recruiting and Appointing New Trustees

In line with best practice in the charity sector the Board operates a three-year rotation policy for Trustees, although it voted to override this requirement again in 2021 in view of the high level of change to the Board and the primary need for stability during this difficult period.

The Trust’s policy has been to appoint Trustees who have an expertise in particular aspects of the Trust’s work, have a connection with previous owners of the House, or have general management experience at a senior level which is of value to the Trust in setting and overseeing its strategic direction. Following an initial interview, candidates are invited to meet Trustees informally to enable the Board and the candidate to determine an appropriate ‘fit’ with the ethos and vision of the Trust. The Board’s policy regarding recruitment

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of Trustees keeps very much in mind the requirements of the Governance Code for Small Charities regarding equality, diversity and inclusion.

Induction and Training of Trustees

Upon appointment Trustees are provided with information upon the constitution of the Trust and their role and responsibilities as charity Trustees, including the signature of a Trustee Code of Conduct. An Induction plan is drawn up for each new Trustee, and they are encouraged to engage with members of the team, particularly in their area of expertise, at the earliest opportunity. Trustees are made aware of the extensive and valuable guidance materials available on the Charity Commission’s website and have new developments drawn to their attention.

Organisation Structure and the Management of the Trust

Our Board of Trustees, reconstructed and upgraded in the past three years, has worked effectively together through the challenges of the pandemic to support the Director and his operating team.

The Board of Trustees is responsible for the overall direction and leadership of the charity. The Board may consist of up to 15 members. In 2021 we welcomed Martin Postle as a new Trustee bringing valuable curatorial experience and in early 2022 we have welcomed Robert Waiting as a new Trustee who brings educational and learning experience to the Board. There were nine Trustees at 31st December 2021. At the time of writing, we are seeking a Trustee with experience of conservation architecture, and will also be looking to replace our US-based Trustee, who resigned in 2021.

The Board held four full Board meetings plus an AGM during 2021.

The Steering Committee of five Trustees, formed to ensure continuity through the pandemic months, continued to meet every two weeks until June, after which it was felt appropriate to ‘normalise’ our governance again. The Steering Committee was suspended pro tem, but, recognising that we are still in a volatile situation, it was replaced by a regular Trustee Review and Update (TRU) forum involving all Trustees which meets informally between Board meetings to review activity and pressing issues and support the Director on matters of importance for the Trust and the House. The role and continued necessity of TRU meetings will be reviewed at regular intervals going forward.

The Director provides detailed reports to the Board at each meeting (full Board and TRU) on operational aspects, including monthly management accounts and key performance indicators of the House, thus ensuring that the charity remains focused on its stated charitable aims, and continues to be financially sound.

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REPORT OF THE TRUSTEES FOR THE YEAR ENDED 31 DECEMBER 2021

Following major changes to our team of Trustees in 2020, the Board set out in 2021 to review and update its procedures and practices of governance in line with its strategic vision for the future as expressed in the Three-Year Plan approved at the end of 2020.

We carried out a Board Effectiveness Review and Chair Evaluation at the start of the year. All Trustees contributed to these, and the outcomes were used to adopt a series of priorities for the immediate and longer-term future, and some of these are detailed below. We plan to repeat this exercise every two years.

At the start of the year the Board also agreed the formal adoption of the Code of Governance for Small Charities which sets out good practice in seven major areas of governance. We used the Code’s audit tool to review all aspects of our governance and management practice and establish a set of priorities for the coming year. This also tied in with our work on ESG, which began towards the end of the year.

In response to these review activities, our first step was a thorough review and update of our Memorandum and Articles of Association, which had remained unchanged since 2002. The new Articles of Association received approval from the Charity Commission at the end of 2021 and will be adopted by the Board at our 2022 AGM in June.

We also introduced a Code of Conduct for Trustees, and embarked on a review of our values, which will involve Trustees, the in-house team, and representatives of our volunteer body.

During 2021, following the Board Effectiveness Review, the Board decided to reduce the number of subcommittees. In addition to the TRU, the Board now delegates to the Finance Committee, which provides written reports to the Board on issues arising since the previous meeting or over longer periods, as well as forward planning. The Board is also in the process of establishing a Garden Advisory Committee to support the garden team and volunteers.

The Trustees also agreed to establish short-term Working Groups to focus on specific issues, consisting of Trustees, plus members of the team, volunteers or other relevant parties as required. The first two of these, to look at ESG and Events and Catering, were formed towards the end of 2021.

Board Strategic Awayday

In October 2021, the Board were able to repeat its strategic ‘awayday’ held last year by Zoom. This year we were able to hold the event in person, which was enormously beneficial, and enabled us to include the whole in-house team for part of the day. The sessions were again facilitated by one of our Trustees with expertise in the area, and were designed this year to focus on some of the key issues that had arisen in the previous year’s session, but to enable everyone to have an input into how our ‘burning issues’ should be resolved. It is planned to develop this into a new set of values for the Trust in a meeting early in 2022.

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The Trust is required to keep its staffing structure under review in order to ensure it is able to meet its shortterm business objectives and the longer-term challenges of the future. The Trustees are required to ensure appropriate arrangements are in place to meet the Trust’s obligations as an employer and for the health and safety of visitors, staff, volunteers and contractors. The Trust has a Safeguarding Policy and carries out checks on staff and volunteers who have substantial access to children and vulnerable people. In 2020 the Trust also reviewed its arrangements for the assessment and storage of data relating to staff, suppliers and customers, to ensure compliance with current GDPR requirements. All these arrangements are reviewed on a regular basis by the Director and staff, and the Board receives an annual report on these issues.

Relationships between the Charity and other Charities and Organisations

The Trust works closely with the independent charity The Strawberry Hill Collection Trust, (Company number: 06851597, originally incorporated in March 2009), a body established to hold nominal title in certain objects in the owned Collection of Strawberry Hill House.

The relationship between SHCT and the Strawberry Hill Trust is formalised by a Management Agreement. This document and SHT’s Collection Development Policy are in the process of being reviewed and updated to reflect the current and future needs and expectation of both trusts. The purpose of this review is to ensure clarity of roles and responsibilities of the respective groups of Trustees so as to avoid duplication and to effectively harness the knowledge and skills towards a shared purpose and vision.

In order to meet its legal obligations, the Strawberry Hill Trust set up a trading company, Strawberry Hill House Trading Services (“SHHTS”), in 2011. This company carries out trading activities that are outside the charitable purpose of the Strawberry Hill Trust but which contribute to the enjoyment and financial sustainability of the House. It is a wholly owned trading subsidiary of the Strawberry Hill Trust. There is an agreement between the Trust and the SHHTS that the latter will donate all its profits to the Trust. The staff who work on SHHTS activities are employed by the Strawberry Hill Trust but the trading company is responsible for meeting their salaries.

Auditors

Since its creation the Trust has had a full external audit of its affairs carried out to ensure that there is full transparency and public accountability.

Harmer Slater Limited have been appointed as the Trust's auditor for 2021.

Trustees' responsibilities in relation to the financial statements

The charity Trustees (who are also the Directors of The Strawberry Hill Trust for the purposes of company law) are responsible for preparing a Trustees' annual report and financial statements in accordance with applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).

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Company law requires the charity Trustees to prepare financial statements for each year which give a true and fair view of the state of affairs of the charitable company and the group and of the incoming resources and application of resources, including the income and expenditure, of the charitable group for that period. In preparing the financial statements, the Trustees are required to:

The Trustees are responsible for maintaining proper accounting records that disclose with reasonable accuracy at any time the financial position of the charity and to enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the charitable company and the group and hence taking reasonable steps for the prevention and detection of fraud and other irregularities.

As far as the Trustees are aware:

The Trustees are responsible for the maintenance and integrity of the corporate and financial information included on the charitable company's website. Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

This report has been prepared in accordance with the Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) (effective 1 January 2015) (the SORP) and in accordance with the special provisions relating to small companies within Part 15 of the Companies Act 2006 relating to small entities.

The Trustees have taken advantage of the small companies' exemptions provided by section 414B and 415A of the Companies Act 2006 from the requirement to prepare a strategic report and in preparing the Trustees' report on the grounds that the charitable company is entitled to prepare its accounts for the year in accordance with the small companies' regime.

Approved by the Trustees of the charity on and signed on their behalf by 7th June 2022

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TO THE TRUSTEES OF THE STRAWBERRY HILL TRUST

Opinion

We have audited the financial statements of The Strawberry Hill Trust (the “Charity”) and its subsidiary (“the group”) for the year ended 31 December 2021 which comprise the Statement of Financial Activities (including income and expenditure account), the Consolidated and Company Balance Sheets, Statement of Cash Flows and Consolidated Statement of Cash Flows and notes to the financial statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102: The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).

In our opinion, the financial statements:

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our report. We are independent of the Charity in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the Trustees’ (who are also directors of the Charity for the purpose of company law) use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Charity's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the Trustees with respect to going concern are described in the relevant sections of this report.

15

THE STRAWBERRY HILL TRUST

TO THE TRUSTEES OF THE STRAWBERRY HILL TRUST

Other information

The other information comprises the information included in the Report of the Trustees, other than the financial statements and our auditor’s report thereon. The Trustees are responsible for the other information. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of the audit:

Matters on which we are required to report by exception

In light of the knowledge and understanding of the Charity and its environment obtained in the course of the audit, we have not identified material misstatements in the Report of the Trustees.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:

16

THE STRAWBERRY HILL TRUST

TO THE TRUSTEES OF THE STRAWBERRY HILL TRUST

Responsibilities of the Trustees

As explained more fully in the Statement of Trustees’ Responsibilities (set out on pages 12-13), the Trustees, who are Directors for the purpose of the company law, are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the Trustees determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. In preparing the financial statements, the Trustees are responsible for assessing the Charity’s ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the Trustees either intend to liquidate the Charity or to cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities including fraud is detailed below:

The extent to which the audit was considered capable of detecting irregularities including fraud

Our approach to identifying and assessing the risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, was as follows:

17

THE STRAWBERRY HILL TRUST

TO THE TRUSTEES OF THE STRAWBERRY HILL TRUST

We assessed the susceptibility of the Charity’s financial statements to material misstatement, including obtaining an understanding of how fraud might occur, by:

To address the risk of fraud through management bias and override of controls, we:

In response to the risk of irregularities and non-compliance with laws and regulations, we designed procedures which included, but were not limited to:

There are inherent limitations in our audit procedures described above. The more removed that laws and regulations are from financial transactions, the less likely it is that we would become aware of noncompliance. Auditing standards also limit the audit procedures required to identify non-compliance with laws and regulations to enquiry of the directors and other management and the inspection of regulatory and legal correspondence, if any.

Material misstatements that arise due to fraud can be harder to detect than those that arise from error as they may involve deliberate concealment or collusion.

A further description of our responsibilities is available on the Financial Reporting Council’s website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

18

THE STRAWBERRY HILL TRUST

TO THE TRUSTEES OF THE STRAWBERRY HILL TRUST

Use of our report

This report is made solely to the members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the members those matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Charity and the members as a body, for our audit work, for this report, or for the opinions we have formed.

Timothy Slater (Senior Statutory Auditor) Harmer Slater Limited (Statutory Auditor) Salatin House 19 Cedar Road Sutton Surrey SM2 5DA

Date:… 7 June 2022 ……….

19

THE STRAWBERRY HILL TRUST

CONSOLIDATED STATEMENT OF FINANCIAL ACTIVITIES (INCLUDING INCOME AND EXPENDITURE ACCOUNT) FOR THE YEAR ENDED 31 DECEMBER 2021

Income and endowments from:
Donations and legacies
Charitable activities
Other trading activities
Investments
Other sources
Total income
Expenditure on:
Raising funds
Charitable activities
Other trading activities
Total expenditure
Net (expenditure) / income
Transfers between funds
Net incoming resources before other
recognised gains and losses
Other recognised gains:
Gain on investment assets
Net movement in funds
Reconciliation of Funds:
Total funds brought forward
Total funds carried forward		 Unrestricted
Notes
Funds
£
6
280,143
7
217,804
8
104,039
2
-
601,988
9
12,320
10
489,613
8
52,099
554,032
47,956
24
(27,496)
20,460
18
-
20,460
217,281
237,741		 Restricted Endowment
Funds
Funds
£
£
59,280
-
1,667
-
-
-
-
-
-
-
60,947
-
-
-
64,417
-
-
-
64,417
-
(3,470)
-
7,496
20,000
4,026
20,000
-
33,842
4,026
53,842
15,952
311,854
19,978
365,696
2021
£
339,423
219,471
104,039
2
-
662,935
12,320
554,030
52,099
618,449
44,486
-
44,486
33,842
78,328
545,087
623,415		 2021 2020
£
255,130
208,799
32,823
78
-
496,830
21,853
475,605
37,458
534,916
(38,086)
-
(38,086)
10,889
(27,197)
572,284
545,087

All of the results derive from continuing activities.

The Statement of Financial Activities includes all gains and losses recognised in the year.

The notes on pages 22 to 36 form part of these financial statements.

20

THE STRAWBERRY HILL TRUST

CONSOLIDATED AND COMPANY BALANCE SHEETS AS AT 31 DECEMBER 2021

Fixed assets
Tangible assets
Fixed asset investment
Current assets
Stock
Debtors
Current asset investments
Cash at bank and in hand
Creditors:amounts falling due within one year
Net current assets
Total assets less current liabilities
Funds
Unrestricted funds
Restricted funds
Endowment funds
Total funds carried forward		 Notes
14
15
16
17
18
19
21
22
23		 Group
2021
£
75,101
-
75,101
24,940
81,811
365,696
194,056
666,503
(118,189)
548,314
623,415
237,741
19,978
365,696
623,415		 Group
2020
£
85,472
-
85,472
31,372
65,116
311,854
282,514
690,856
(231,241)
459,615
545,087
217,281
15,952
311,854
545,087		 Charity
2021
£
73,929
100
74,029
-
202,370
365,696
95,598
663,664
(114,278)
549,386
623,415
237,741
19,978
365,696
623,415		 Charity
2020
£
83,097
100
83,197
-
107,518
311,854
273,525
692,897
(226,372)
466,525
549,722
221,916
15,952
311,854
549,722

The trustees have prepared group accounts in accordance with section 398 of the Companies Act 2006 and section 138 of the Charities Act 2011. These accounts are prepared in accordance with the special provisions of Part 15 of the Companies Act relating to small companies and constitute the annual accounts required by the Companies Act 2006 and are for circulation to members of the company.

Approved and authorised for issued by the Trustees on …………………….and signed on their behalf by: 7th June 2022

– Paul Kafka, Chairman

The notes on pages 22 to 36 form part of these financial statements.

21

THE STRAWBERRY HILL TRUST

STATEMENT OF CASH FLOWS AND CONSOLIDATED STATEMENT OF CASH FLOWS FOR THE YEAR ENDED 31 DECEMBER 2021

Net cash (used)/gained in operating activities
Cash flows from investment activities:
Interest income
Proceeds from sale of investments
Purchase of investments
Purchase of tangible fixed assets
Proceeds from sale of tangible fixed assets
Cash used in investing activities
(Decrease)/increase in cash and cash equivalents
Cash and cash equivalents at beginning of year
Cash and cash equivalents at the end of the year:
-
Cash at bank
-
Cash in hand
Total cash and cash equivalents at end of year		 Notes
28
 Group
2021
(59,808)		 Group
2020
120,279
78
100,000
(100,000)
(21,076)
-
(20,998)
99,281
183,233
281,653
861
282,514		 Charity
2021
(149,277)
2
-
(20,000)
(8,652)
(28,650)
(177,927)
273,525
95,054
544
95,598		 Charity
2020
150,359
2
-
(20,000)
(8,652)
-		 78
100,000
(100,000)
(21,076)
-
(28,650) (20,998)
(88,458) 129,361
282,514 144,164
193,512
544		 272,664
861
194,056 273,525

22

THE STRAWBERRY HILL TRUST

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2021

1 Accounting policies

The principal accounting policies are set out below. The accounting policies have been adopted consistently throughout the year.

Going concern

The trustees have considered a period of more than 12 months from the signing of these financial statements and consider that the charity will be able to continue operations for the foreseeable future. This is disclosed in more detail in note 2. These accounts are therefore prepared on a going concern basis.

Statement of compliance

The charity is a public benefit entity. These financial statements were prepared in accordance with Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland’ (FRS 102), The Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) (effective 1 January 2019) (the SORP) including Update Bulletin 1 and in accordance with the Companies Act 2006 and Charities Act 2011, from which there were no material departures.

Basis of accounting

These financial statements have been prepared using the historical cost convention except that as disclosed in the accounting policies certain items are shown at fair value.

The functional currency of the charity is considered to be pounds sterling (£) because that is the currency of the primary economic environment in which the charity operates. The financial statements are presented in pounds sterling (£).

Judgements and key sources of estimation uncertainty

In the opinion of the Trustees there are no judgements or key sources of estimation uncertainty which could materially affect the financial statements.

Income and endowments

The principal policies on income and endowments are as follows:

23

THE STRAWBERRY HILL TRUST

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2021

Expenditure

Costs relating to restoration of the building are recognised when incurred.

Expenditure on raising funds is costs incurred in attracting voluntary income.

Other costs include:

Fund structure

The funds held by the charity are either:

Tangible fixed assets and depreciation

Tangible fixed assets are stated in the balance sheet at cost or, if gifted, at market value at the date of the gift, less subsequent accumulated depreciation and impairment losses.

The cost of tangible fixed assets includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation is provided on all tangible fixed assets at rates calculated to write off the full cost or valuation less estimated residual value of each asset over its estimated useful life. The principal rates in use are:

Equipment 25% - 33.33% on cost
Website development 25% on cost
Plant, fixtures and fittings 10% on cost

Stock

Stock is stated at the lower of cost and estimated net realisable value (selling price less costs to sell). Cost is determined using the first-in, first-out (FIFO) method.

Stocks are assessed for impairment and, if stocks are impaired, the carrying amount is reduced to its net realisable value and any impairment loss is recognised immediately in profit or loss.

Cash and cash equivalents

Cash comprises cash on hand and held at bank.

24

THE STRAWBERRY HILL TRUST

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2021

Trade Debtors

Trade debtors are amounts due from customers for services performed in the ordinary course of business as well as grants for which conditions for recognition as income have been met but where the grant has not yet been paid.

Trade debtors are recognised initially at the transaction price and subsequently measured at amortised cost using the effective interest method, less provision for impairment. A provision for the impairment of trade debtors is established when there is objective evidence that the charity will not be able to collect all amounts due according to the original terms of the receivables.

Trade Creditors

Trade creditors are obligations to pay for goods acquired or services received acquired in the ordinary course of business. Accounts payable are classified as current liabilities if the charity does not have an unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current liabilities.

Trade creditors are recognised initially at the transaction price and subsequently measured at amortised cost using the effective interest method.

Leases

Leases in which substantially all the risks and rewards of ownership are retained by the lessor are classified as operating leases. Payments made under operating leases are charged to profit or loss as they fall due over the period of the lease.

Financial instruments

The company only has financial assets and financial liabilities of a kind that qualify as basic financial instruments. Basic financial instruments are initially recognised at transaction value and subsequently measured at their settlement value.

Investments

Fixed asset investments are accounted at historical cost.

Current asset investments are accounted at fair value. Any change in the fair value during the year is treated as profit or loss and is accounted in the statement of financial activity as an increase or decrease in respective fund.

2 Going concern

The Trust was fortunate to receive generous support from the Government during 2020 which has enabled it to fully cover its costs during 2021, a year in which its commercial income continued to be affected by the pandemic. Looking forward, significant improvements have been made to the Collections held at the House which should improve the visitor experience and so improve commercial income opportunities. The trustees also took the decision to hire a dedicated Development Manager to lead fundraising activities and to engage with supporters and benefactors. On the basis of the level of unrestricted funds and consideration of the projected cashflows the trustees believe the accounts should be prepared on a going concern basis.

25

THE STRAWBERRY HILL TRUST

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2021

3 Legal status of the charity

The charity is a company limited by guarantee and has no share capital. The liability of each member in the event of a winding up is limited to £1.

4 Taxation

The charity is exempt from tax on income and gains falling within section 505 of the Taxes Act 1988 or section 252 of the Taxation of Chargeable Gains Act 1992 to the extent that these are applied to its charitable objects.

5 Financial performance of the charity

The consolidated statement of financial activities includes the results of the charity’s wholly owned subsidiary, Strawberry Hill House Trading Services Limited, which operates the gift shop and organizes events and hirings. The summary financial performance of the charity alone is:



Total income and endowments
Expenditure on:
Raising funds
Charitable activities
Total expenditure
Net expenditure
Donations from Strawberry Hill House Trading Services Limited
Gains on investment assets
Total funds brought forward
Total funds carried forward
Represented by:
Unrestricted funds
Restricted funds
<br>Endowment funds<br>		 2021
2020
£
£
558,896
464,007
12,320
21,853
554,030
475,605
566,350
497,458
(7,454)
(33,451)
47,305
-
33,842
10,889
549,722
572,284
623,415
549,722
237,741
221,916
19,978
15,952
365,696
311,854
623,415
549,722		 2021
2020
£
£
558,896
464,007
12,320
21,853
554,030
475,605
566,350
497,458
(7,454)
(33,451)
47,305
-
33,842
10,889
549,722
572,284
623,415
549,722
237,741
221,916
19,978
15,952
365,696
311,854
623,415
549,722
221,916
15,952
311,854
549,722

26

THE STRAWBERRY HILL TRUST

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2021

6 Income and endowments from donations and legacies

Unrestricted
Restricted
Funds
Funds
£
£
Donations
General donations
6,284
-
Lynn Fitzwater
-
9,759
Chris Sumner
-
2,890
Jamie Korner
-
-
Carole Patey
-
-
Janine Gerhardt
-
-
Ann Sayer
-
-
The Décor Cafe
150
-
Pope’s Grotto Preservation Trust
2,332
-
Aegis
4,883
3,200
John & Anne Hornby
500
-
Valarie Pinnington
465
-
Gift Aid
8,195
-
22,809
15,849
Legacies
Sian Richards
11,734
-
11,734
-
Grants
The Arts Council
245,600
-
Historic England
-
25,000
ICON Conservation Grant
-
12,805
Heritage Lottery Fund
-
-
Fidelity
-
-
LBRUT
-
-
City Bridge Foundation
-
-
Russell Cooke
-
2,500
Aegis
-
3,126
245,600
43,431
280,143
59,280		 Unrestricted
Restricted
Funds
Funds
£
£
Donations
General donations
6,284
-
Lynn Fitzwater
-
9,759
Chris Sumner
-
2,890
Jamie Korner
-
-
Carole Patey
-
-
Janine Gerhardt
-
-
Ann Sayer
-
-
The Décor Cafe
150
-
Pope’s Grotto Preservation Trust
2,332
-
Aegis
4,883
3,200
John & Anne Hornby
500
-
Valarie Pinnington
465
-
Gift Aid
8,195
-
22,809
15,849
Legacies
Sian Richards
11,734
-
11,734
-
Grants
The Arts Council
245,600
-
Historic England
-
25,000
ICON Conservation Grant
-
12,805
Heritage Lottery Fund
-
-
Fidelity
-
-
LBRUT
-
-
City Bridge Foundation
-
-
Russell Cooke
-
2,500
Aegis
-
3,126
245,600
43,431
280,143
59,280		 Endowment
Funds
£
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-		 2021
£
6,284
9,759
2,890
-
-
-
-
150
2,332
8,083
500
465
8,195
38,658
11,734
11,734
245,600
25,000
12,805
-
-
-
-
2,500
3,126
289,031
339,423		 2020
£
8,380
4,071
3,000
165
80
22,000
-
-
-
-
-
2,529
15,849 40,225
- -
- -
-
25,000
12,805
-
-
-
-
2,500
3,126		 35,000
-
163,900
10,000
2,000
3,325
-
680
43,431 214,905
59,280 255,130

Income and endowments from donations, grants and legacies in 2020 was made up of £36,110 to unrestricted and £219,020 to restricted funds.

27

THE STRAWBERRY HILL TRUST NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2021

7 Income and endowments from charitable activities

Unrestricted
Restricted Endowment
Funds
Funds
Funds
£
£
£
Door admissions
66,066
-
-
Specialist tours
5,155
-
-
Events
6,330
-
-
Education
11,911
1,667
-
Tea Room
21,195
-
-
St. Mary’s lease income
80,000
-
-
“Friends” subscription
4,911
-
-
Patrons membership
6,250
-
-
Garden sales
-
-
-
Job Retention Scheme
12,341
-
-
Misc income
3,645
-
-
217,804
1,667
-		 2021
£
66,066
5,155
6,330
13,578
21,195
80,000
4,911
6,250
-
12,341
3,645
219,471		 2020
£
39,267
4,420
6,460
5,319
18,495
80,000
9,994
9,182
110
33,950
1,602
208,799

Income and endowments from charitable activities in 2020 was made up of £208,799 to unrestricted and £Nil to restricted funds.

8 Income and endowments from other trading activities

Strawberry Hill House Trading Services Limited, incorporated in the United Kingdom, is a wholly owned subsidiary of The Strawberry Hill Trust.

Strawberry Hill House Trading Services Limited is responsible for the operation of the shop and hirings, both private and corporate. It pays all its profits to the charity by gift aid. A summary of the trading results is shown below:

Turnover
Cost of sales
Gross profit
Other income
Administrative expenses
Donations to Strawberry Hill Trust
Retained profit/(loss) for the year
The assets and liabilities of the subsidiary were:
Fixed assets
Current assets
Current liabilities		 2021
£
104,039
(16,151)
87,888
-
(35,948)
(47,305)
4,635
1,177
125,179
(137,756)
100		 2020
£
32,823
(15,295)

17,528
-
(22,163)

-
(4,635)
2,376
84,085
(90,996)

(4,535)

28

THE STRAWBERRY HILL TRUST

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2021

Aggregate share capital and reserves

100 (4,535)

The income and expenditure of Strawberry Hill House Trading Services Limited is entirely attributable to unrestricted funds.

9 Expenditure on raising funds

Unrestricted
Restricted Endowment
Funds
Funds
Funds
£
£
£
Salaries and wages costs (note 12)
12,000
-
-
Hospitality costs
70
-
-
Publicity and advertising
-
-
-
Fundraising
250
-
-
12,320
-
-		 2021
£
12,000
70
-
250
12,320		 2020
£
18,096
-
3,743
14
21,853

Expenditure on raising funds in 2020 was made up of £18,110 from unrestricted funds and £3,743 from restricted funds.

10 Expenditure on charitable activities

Unrestricted
Restricted Endowment
Funds
Funds
Funds
£
£
£
Restoration and renovation costs
24,865
11,902
-
Salaries and wages costs (note 12)
172,965
16,656
-
Staff training
1,907
-
-
Advertising & marketing
6,569
-
-
Recruitment costs
6,070
-
-
Tour guides
2,145
-
-
Gardening costs
1,923
4,737
-
Other maintenance and repairs
86,744
30,625
-
Light and heat
15,704
-
-
Insurance
61,880
125
-
Rates
6,590
-
-
Computer and web expenses
7,575
-
-
Other administrative costs
51,890
372
-
Audit fee
5,533
-
-
Accountancy services
2,609
-
-
Legal and professional fees
3,946
-
-
Bank charges
7,833
-
-
Sundry
5,047
-
-
Depreciation
17,818
-
-
489,613
64,417
-		 2021
£
36,767
189,621
1,907
6,569
6,070
2,145
6,660
117,369
15,704
62,005
6,590
7,575
52,262
5,533
2,609
3,946
7,833
5,047
17,818
554,030		 2020
£
31,866
195,785
593
25,569
12,863
953
2,736
65,916
13,599
49,439
4,334
8,506
26,834
5,513
1,142
1,646
6,726
-
21,585
475,605

Expenditure on charitable activities in 2020 was made up of £281,404 from unrestricted funds, £194,201 from restricted funds and £NIL from endowment funds.

29

THE STRAWBERRY HILL TRUST NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2021

11 Net income/(expenditure) for the year

Net income/(expenditure) for the year
2021 2020
£ £
This is stated after charging:
Operating lease charges 6,675 11,798
Auditors remuneration:
-
Audit fees		 5,533 5,513
-
Other financial services provided by the auditor		 2,609 1,142
Depreciation 17,820 21,585

12 Staff costs, trustee remuneration and expenses and key management personnel

Salaries and wages
Social security costs
Pension costs		 2021
£
205,661
13,183
2,437
221,281		 2020
£
219,952
13,809
2,621
236,382

Included in the above analysis are salaries and wages of £16,841 (2020: £16,615), social security costs of £1,106 (2020: £986) and pension of £318 (2020: £276) included within ‘Other Trading Expenses’, being employment costs borne by the subsidiary trading company (see note 8).

No employees had employee benefits in excess of £50,000 (2020: £50,000). Pension costs are allocated to activities in proportion to the related staffing costs incurred and £2,308 (2020: £2,591) was charged to unrestricted funds and £130 to restricted funds (2020: £30).

No trustees or persons connected with them received any emoluments in their role as Trustees from the Trust or its subsidiary. The trustees have received no reimbursement of individual expenses incurred for professional or other services provided to the charity during the period (2020: £Nil).

The charity employs a Director of Operations (the ‘Director’) with overall responsibility for the day to day operational management of the Trust. The ‘Director’ is also a Director and Trustee for the purposes of company and charity law. The Charities Commission has approved this arrangement. The ‘Director’ along with the other Trustees comprise the key management personnel. In addition to providing employment related accommodation, the following amounts were paid to the incumbent ‘Director’ under this arrangement:

Derek Purnell
Paul Finucane		 2021
£
60,000
-
60,000		 2020
£
24,423
29,822
54,245

30

THE STRAWBERRY HILL TRUST

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2021

13 Staff numbers

The average number of persons employed by the charity (including directors) during the year was 9 (2020: 10).

14 Tangible fixed assets

31


Group
Cost:
At 1stJanuary 2021
Additions
At 31stDecember 2021
Depreciation:
At 1stJanuary 2021
Provision for the year
At 31stDecember 2021
Net book value:
At 31stDecember 2021
At 31stDecember 2020
Charity
Cost:
At 1stJanuary 2021
Additions
At 31stDecember 2021
Depreciation:
At 1stJanuary 2021
Provision for the year
At 31stDecember 2020
Net book value:
At 31stDecember 2021
At 31stDecember 2020
Website

Development
£
19,687
-
19,687
19,371
316
19,687
-
316
19,687
-
19,687
19,371
316
19,687
-
316
Fixtures and
Equipment
£
226,638
8,652
235,290
141,482
18,707
160,189
75,101
85,156
214,613
8,652
223,265
131,832
17,504
149,336
73,929
82,781		 Total
£
246,325
8,652
254,977
160,853
19,023
179,876
75,101
85,472
234,300
8,652
242,952
151,203
17,820
169,023
73,929
83,097


THE STRAWBERRY HILL TRUST

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2021

15 Fixed Asset Investments

The charity holds the entire shareholding, 100 shares of £1 each, of Strawberry Hill House Trading Services Limited which is incorporated in the United Kingdom. The activities and results are summarised in note 8.

16 Stock

Stock held by subsidiary company at cost Group
2021
£
24,940		 Group 2020
£
31,372		 Charity
2021
£
-		 2020
£
-

17 Debtors

Due from subsidiary
Trade debtors
Accrued income
VAT recoverable
Prepayments and other debtors		 Group
2021
2020
£
£
-
-
8,566
3,987
22,996
10,931
866
11,374
49,383
38,824
81,811
65,116		 Charity
2021
2020
£
£
101,697
33,972
7,734
3,343
22,920
10,781
21,512
22,523
48,507
36,899
202,370
107,518		 Charity
2021
2020
£
£
101,697
33,972
7,734
3,343
22,920
10,781
21,512
22,523
48,507
36,899
202,370
107,518
107,518

18 Current Asset Investments

Listed investments:
Carrying value (market value) at 1stJanuary 2021
Accumulation
Gain on revaluation to market value
Total recognised gains and losses
Purchase of investments
Carrying value (market value) at 31stDecember 2021		 Group
2021
£
311,854
9,395
24,447
33,842
20,000
365,696		 Charity
2021
£
311,854
9,395
24,447
33,842
20,000
365,696

Total recognised gains and losses are the net of accumulation and loss on revaluation to market value. A gain of £33,842 was made in 2021 (2020 gain: £10,889).

32

THE STRAWBERRY HILL TRUST

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2021

19 Creditors: amounts falling due within one year

ditors: amounts falling due within one year
Trade creditors
Tax and social security
Deferred income (note 20)
Accrued expenditure
Other creditors		 Group
2021
2020
£
£
33,843
12,178
4,514
3,795
61,082
201,405
15,390
12,292
3,360
1,571
118,189
231,241		 Charity
2021
2020
£
£
32,999
10,818
4,514
3,795
61,082
201,405
13,893
10,351
1,790
3
114,278
226,372
226,372

20 Deferred income

Deferred income comprises:

Group Charity
£ £
Balance as at 1 January 2021 201,405 201,405
Movement in deferred income (140,323) (140,323)
Balance as at 31 December 2021 61,082 61,082
Unrestricted funds
Balance at Incoming Outgoing Y eBalance at Year
2021 1st Jan ‘21 Resources Resources Transfers 31st Dec ‘21
£ £ £ £ £
General funds 221,916
497,949
(501,933)
19,809		 237,741
Reserves of subsidiary (4,635)
104,039
(52,099)
(47,305)		 -
Total 217,281
601,988
(554,032)
(27,496)
237,741
2020 (comparative) Balance at Incoming Outgoing Year tBalance at
1st Jan ‘20 Resources Resources Transfers 31st Dec ‘20
£ £ £ £ £
General funds 217,398
244,987
(299,514)
59,045		 221,916
Reserves of subsidiary -
32,823
(37,458)
-		 (4,635)

21 Unrestricted funds

33

THE STRAWBERRY HILL TRUST

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2021

Total

217,398 277,810 (336,972) 59,045 217,281

21 Unrestricted funds (continued)

Name of fund

Description, nature and purposes of the fund

Designated funds Unrestricted funds earmarked for specified use General funds The ‘free reserves’ after allowing for designated funds Reserves of subsidiary Reserves of the trading subsidiary included on consolidation

22 Restricted funds

Balance at Incoming
2021
1st Jan ‘21 Resources
£
£
Restoration fund
15,952
-
Conservation
-
10,000
Curatorial
-
9,759
Heritage England – exterior
-
25,000
Garden
-
11,901
Lecture Series
-
2,500
University Funded Projects
-
1,787
Total
15,952
60,947
2020(comparative)
Balance at Incoming
1st Jan ‘20 Resources

£
£
Restoration fund
15,952
1,035
Organisation development fund
62,935
213,980
Exhibitions and events fund
241
-
Education fund
(1,281)
4,005
Total
77,847
219,020		 Outgoing
Resources

£
-
(11,745)
(9,982)
(29,854)
(12,575)
-
(261)
(64,417)
Outgoing
Resources
£
(1,035)
(192,904)
-
(4,005)
(197,944)
Transfers
£
-
1,745
223
4,854
674
-
-
7,496
Y
Transfers
£
-
(84,011)
(241)
1,281
(82,971)		 Balance at
31st Dec ‘21
£
15,952
-
-
-
-
2,500
1,526
19,978
Balance at
31st Dec ‘20
£
15,952
-
-
-
15,952

Name of fund Description, nature and purposes of the fund

Restoration fund Salary fund Organisation development fund Exhibitions and events fund Education fund

Funds for the ongoing restoration of the house Funds raised for specific salary roles

Funds raised to develop how the charity operates Funds raised to organise exhibitions and events at the house Funds raised for education projects and events

34

THE STRAWBERRY HILL TRUST

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2021

23 Endowment funds

----- Start of picture text -----
Balance at Incoming Outgoing Gain on Balance at
2021 1 [st] Jan ‘21 Resources Resources Transfers Investment 31 [st] Dec ‘21
£ £ £ £ £ £
----- End of picture text -----

The Heritage Lottery
Fund/Department for Culture
Media and Support Catalyst:
Endowment fund
Total		 311,854
311,854		 -
-		 -

-
 20,000
20,000		 33,842
33,842		 365,696
365,696

The balance of £365,696 includes £213,000 of matched funding received from the Heritage Lottery Fund. In certain circumstances for example, if the Charity ceases to operate, the matched funding may be repayable. The remaining £152,696 is made up of appreciation of the fair value of the investment and other donations received. This is non-returnable.

----- Start of picture text -----
Balance at Incoming Outgoing Gain on Balance at
2020 1 [st] Jan ‘20 Resources Resources Transfers Investment 31 [st] Dec ‘20
£ £ £ £ £ £
----- End of picture text -----

The Heritage Lottery
Fund/Department for
Culture Media and Support
Catalyst: Endowment fund
277,039
Total
277,039		 -
-		 -
-		 23,926
23,926		 10,889
10,889		 311,854
311,854

Name of fund Description, nature and purposes of the fund

The Heritage Lottery Fund/Department for Culture Media and Support Catalyst: Endowment fund

Contributions to the Endowment Fund are raised through donations to ‘The Peacock Appeal’ at Strawberry Hill House and augmented by transfers from unrestricted funds. This income is then matched by The Heritage Lottery Fund as grant income. This is an expendable endowment fund with an expectation from The Heritage Lottery Fund that the fund will be maintained for a minimum of 25 years.

24 Transfers between funds

There was a transfer of £7,496 from unrestricted to restricted funds during the year.

There was a transfer of £20,000 from unrestricted to endowment funds during the year.

35

THE STRAWBERRY HILL TRUST

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2021

25 Analysis of net assets between funds

2021
Unrestricted
fund
£
Fixed assets
75,101
Current assets
219,747
Current liabilities
(57,107)
237,741
2020 (comparative)
Unrestricted
fund
£
Fixed assets
85,472
Current assets
161,646
Current liabilities
(29,837)
217,281		 Restricted
fund
£
-
81,060
(61,082)
19,978
Restricted
fund
£
-
217,356
(201,404)
15,952		 Endowment
Fund
£
-
365,696
-
365,696
Endowment
Fund
£
-
311,854
-
311,854		 Total
£
75,101
666,503
(118,189)
623,415
Total
£
85,472
690,856
(231,241)
545,087

26 Commitments under operating leases

The charity had the following annual commitments under non-cancellable operating leases:

Operating leases which expire:
Within one year
In two to five years		 2021
£
8,696
16,348
25,044		 2020
£
5,904
8,820
14,724

The trading subsidiary had no additional non-cancellable operating leases and the above analysis therefore also represents the annual commitments under non-cancellable operating leases for the group. During the year £8,966 (2020: £11,798) of operating lease payments was recognised as expense.

27 Trustees and other related parties

Trustees

Details of Trustee emoluments and expenses are disclosed in note 12.

The Trust received unconditional donations totalling £1,867 (2020: £9,929) from Trustees.

The Strawberry Hill Collection Trust

The Strawberry Hill Collection Trust (“SHCT”) is a registered charity created to seek to identify, and return to Strawberry Hill House for display, objects that were formerly in it. The SHCT had certain trustees in common with this charity. On occasion, the Trust receives and pays out amounts on behalf of SHCT.

36

THE STRAWBERRY HILL TRUST

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2021

At the year end £1,432 (2020: £1,432) was owed to the Trust by SHCT.

27 Trustees and other related parties (continued)

Strawberry Hill House Trading Services Limited

Strawberry Hill House Trading Services Limited (“SHHTS”), incorporated in the United Kingdom (company registration number: 07880487), is a wholly owned trading subsidiary of the Trust. Its activities and results are summarised in note 8. At the year end £101,697 was owed to the Trust by SHHTS (2020: £33,972).

28 Reconciliation of net income to net cash flow from operating activities

Group
2021
2020
£
£
Net movement in funds
78,328
(27,197)
Adjustment for:
Depreciation
19,023
22,790
(Gain) on investment
(33,842)
(10,885)
Deduct income from investments
(2)
(78)
Decrease in stock
6,432
9,027
(Increase)/decrease in debtors
(16,695)
(14,103)
(Decrease) in creditors
(113,052)
140,725
(59,808)
120,279		 Charity
2021
2020
£
£
73,693
(22,562)
17,820
21,585
(33,842)
(10,885)
(2)
(78)
-
-
(94,852)
14,598
(112,094)
147,701
(149,277)
150,359		 Charity
2021
2020
£
£
73,693
(22,562)
17,820
21,585
(33,842)
(10,885)
(2)
(78)
-
-
(94,852)
14,598
(112,094)
147,701
(149,277)
150,359
150,359

29 Other financial services provided by the auditors

In common with many other entities of our size and nature we use our auditors to assist with the preparation of the payroll and financial statements as well as ad hoc advice on a consultancy basis. A breakdown of these fees is provided in note 11.

37