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The Drinkaware Trust Year Ended 31 December 2022 Company number 04547974

Annual Trustees’ Report 2022

Charity number 1094586

Drinkaware Annual Trustees’ Report 2022

“ It is an exciting time for Drinkaware with a new Chair, new Chief Executive Officer and new Trustees, who have a shared sense of purpose to reduce alcohol harm in the UK. ”

5.	Foreword from the Chair of Trustees
6.	Chief Executive’s Report
8.	Directors and Trustees
9.	Drinkaware organisational strategy 2023-2025
10.	Our goals
11.	Our values
12.	Drinkaware in numbers
14.	Drinking trends
16.	Public policy
17.	Progress against strategic objectives
18.	Our partners
20.	Our research
22.	Our channels
23.	Our tools
24.	Our campaigns
25.	Our people
26.	Financial review
29.	Structure, governance and management
31.	Risk management
32.	Trustees’ responsibilities in relation to the financial statements
34.	Independent Auditors’ Report to the members of
	The Drinkaware Trust Limited
38.	Consolidated financial statements
39.	Consolidated statement of financial activities
40.	Consolidated and company balance sheets
41.	Consolidated statement of cash flows
42.	Notes to the consolidated financial statements
56.	Our funders
58.	References

Drinkaware Annual Trustees’ Report 2022

Annual Trustees’ Report 2022

Foreword from the Chair of Trustees

I would like to thank our partners, supporters, stakeholders and all our funders for their ongoing engagement with our work.

“ Alcohol is a complex issue that is prevalent across our society but I know that by working together we can help many more people become more confident about alcohol which in turn will reduce the harm it can cause. ”

Their support enables us to provide governments, industry, communities and individuals with the knowledge and support to make informed decisions about alcohol and how to reduce the harm it can cause. 2022 has been a busy year for Drinkaware with lots of change to our governance and organisational structures. Importantly, following the turbulence of the Covid-19 pandemic, I am pleased to see Drinkaware has proved resilient and financially robust and has received donations near the levels expected prior to the pandemic.

Alcohol is a complex issue that is prevalent across our society but I know that by working together we can help many more people become more confident about alcohol which in turn will reduce the harm it can cause.

I’m delighted that Karen Tyrell has joined us as our new Chief Executive Officer, bringing with her a wealth of experience and knowledge across health and social care. I know that she is determined to lead us through

this period of change to deliver “ I want to take this our new strategy. opportunity to say thank Our new Trustees David you to all Drinkaware Hutchinson, Remalie Comport colleagues for their and Simon Stephens bring experience from backgrounds continuing hard work

spanning the brewing, leisure to reduce alcohol harm

and hospitality industries; in the UK. ” digital search and analytics; and audit, assurance and advisory expertise in financial services and private equity. Their insights and commitment will help to drive our new three-year strategy.

I would like to thank those people who have departed Drinkaware including our interim CEO Shãn Nicholas, interim Finance Director Richard Elliott and Trustees Timothy Walker, Dr Varuna Aluvihare, Penny Newman OBE and Vicki Nobles.

Their advice, direction and challenge are integral to ensuring that we remain independent and evidence-led. Finally, I want to take this opportunity to say thank you to all Drinkaware colleagues for their continuing hard work to reduce alcohol harm in the UK.

They have all helped to move the organisation forward with their dedication to reduce alcohol harm.

Also, thank you to our Board of Trustees and all members of our Medical Advisory Panel who have devoted so much Lucy Armstrong of their time to Drinkaware. Chair, Board of Trustees

Drinkaware Annual Trustees’ Report 2022

Annual Trustees’ Report 2022

Chief Executive’s Report

“

Our vision is to work together with key stakeholders to reduce alcohol harm across the UK and our new three-year strategy will help us achieve this.”

Everyone should be able to live their life and have a healthier relationship with alcohol

In 2022, we began the process Drinkaware has strong of refocusing our role at financial foundations which will Drinkaware, and how we can help drive our new strategy and best support people to make a help weather any unexpected real difference in their lives. It is financial challenges we may an exciting time for Drinkaware face in the future. with a new Chair, new Chief At Drinkaware, we want to be Executive Officer and new ambitious in the months and Trustees, who have a shared years ahead. Many of us know sense of purpose to reduce someone who is drinking at alcohol harm in the UK.

Our research in 2022 started this process and shone a light on the impact alcohol has on wider society. Alcohol can have serious consequences for others around us, damaging relationships and careers.

At Drinkaware, we want to be Executive Officer and new ambitious in the months and It revealed that 41% of UK adults Trustees, who have a shared years ahead. Many of us know have been negatively affected sense of purpose to reduce someone who is drinking at by someone else’s drinking in the alcohol harm in the UK. increasing risk or harmful levels. last year.[1] This included people I am delighted to have joined We need to reach many more of feeling physically threatened, the UK’s leading alcohol charity them, offering simple tools and being involved in an argument, at such an important time, with techniques to moderate their feeling uncomfortable at social a new strategic direction and drinking. We need to make it occasions, or being let down the chance to change how we normal to talk about drinking, by someone. think about alcohol and the role and normal to check your In 2022, we provided facts and it plays in our lives. drinking from time to time and advice to over 5 million website Our vision is to work together make small changes if needed. visitors and there were more with a broad range of And importantly, make it than 355,000 completions of partners to reduce alcohol normal to ask for, and find, our Self-Assessment tool. harm across the UK and our help if required. The MyDrinkaware app was new three-year strategy will Everyone should be able to live downloaded 197,000 times help us achieve this. their life and have a healthier and our award-winning A huge amount of work with relationship with alcohol. Chatbot supported over 5,000 colleagues and stakeholders We know that, crucially, what people each month. went into developing our new that means for one person We continued to deliver strategy and creating and might look and feel different far-reaching public campaigns embedding a new set of core to someone else. Our new and to test new and innovative values within the organisation. strategy moves us towards ways to improve our But there is still a lot of work societal change – and that communications and reach ahead of us. means changing the more people, both digitally conversations around alcohol.

We continued to deliver far-reaching public campaigns and to test new and innovative ways to improve our communications and reach more people, both digitally and on the ground through community events.

I would like to take this opportunity to thank all my Drinkaware colleagues for their continuing hard work and support. I’m thrilled to be working with such a dynamic and committed senior leadership team who are working to build a fantastic organisational culture.

Thank you also to our Board of Trustees, Medical Advisory Panel, all our stakeholders and of course our funders for making me feel so welcome and getting me up to speed so quickly. This is a crucial period. However, I am certain that by working together and using our expertise to give government, industry, communities, and individuals the knowledge and support they need, we can make great strides together.

Karen Tyrell – Chief Executive Officer

Drinkaware Annual Trustees’ Report 2022

Annual Trustees’ Report 2022

Legal and administrative information

Directors and Trustees

The Directors of the charitable company (the charity) are its Trustees for the purposes of charity law. The Trustees and Officers during the year and since the year-end were as follows:

Registered office 264 Salisbury House, London Wall, London EC2M 5QQ

Chair

Lucy Armstrong

Trustees

Charles Allen

Company number 04547974

Dr Colin Hunter OBE Paul Wells David Hutchinson (appointed 19 January 2023) Remalie Comport (appointed 19 January 2023) Simon Stephens (appointed 19 January 2023)

Charity number 1094586

Auditors

Moore Kingston Smith LLP, Devonshire House, 9 Appold Street, London EC2A 2AP

Chief Medical Advisor

Bankers

Dr Fiona Sim OBE

CAF Bank Limited, 25 Kings Hill Avenue, Kings Hall, West Malling, Kent, ME19 4TA

Chief Executive Officer

Karen Tyrell (appointed 3 October 2022)

Solicitors

Company Secretary

Lewis Silkin LLP, 5 Chancery Lane, Clifford’s Inn, London, EC4A 1BL

Katrina Leighton-Hearn (appointed 22 September 2022)

Investment advisors

Pembroke Financial Services Ltd, The Forge, Cuckfield Road, Stapleford, West Sussex, RH17 6ET

Drinkaware organisational strategy 2023-2025

Throughout 2022 we developed and agreed Drinkaware’s new three-year organisational strategy which was launched at the Drinkaware conference in February 2023. We are moving from a focus on individual behaviour change, to societal change. Many factors influence behaviour, including individual motivation, the wider culture in society as well as government policy and regulation. We want to see change at a societal level and create a future where people who choose to drink can make informed choices about their drinking and do it in a low-risk way.

Our vision is to work together to reduce alcohol harm across the UK. This will be delivered through: • Public-facing campaigns and digital services, information and guidance • Evidence-led advice to governments and industry • Independent research, consumer insight and evaluation

Drinkaware Annual Trustees’ Report 2022

Annual Trustees’ Report 2022

Our goals

Working together to reduce alcohol harm

Goal 1

We’ll partner with governments, industry and others to move towards systemic and sustainable change at scale, to improve society’s relationship with alcohol

Voice

Goal 2

We’ll become a leading voice in conversations around alcohol and use our voice to stand up for people who experience alcohol harm

Information and support

Goal 3

We’ll ensure the public can make conscious, informed choices about alcohol and can find help if they need it

Our values

Solid reasoning:

Seeking and using both hard evidence and expert insight to shape our work and inform our voice

Clarity with empathy:

To reduce alcohol harm and strengthen informed choice we make every effort to communicate clearly and constructively, we express our thoughts with care to make a positive difference

Understanding and connecting:

In every aspect of our work, we support people by listening well and focusing on what matters most to them, we embrace each individual’s unique situation, perspectives and skills

Principled partnership:

Goal 4

Research and expertise

We’ll become the trusted experts in our field, generating and sharing knowledge and insight

Working with others to maximise impact, whilst exercising our independence, to deliver on our purpose

Determination and curiosity:

Goal 5

Infrastructure

We’ll be a great place to work, with simple, effective systems and a sustainable income

Determined to meet challenges together, we adapt to discover fresh and more effective ways to work by being open to learning and flexible in our response

Drinkaware Annual Trustees’ Report 2022

Annual Trustees’ Report 2022

Drinkaware in numbers

Our unit and calorie counter tool was used more than Over 600,000 5 million times

unique visitors to our website

Our MyDrinkaware app More than was downloaded 197,000 355,000 times people

completed our Self-Assessment tool

6,318 people

took part in our UK-wide Monitor survey

We secured

1,432

pieces of media coverage across print, online and broadcast

Our video prompting racegoers to pace themselves was shown at racecourses with a potential audience of 49 1.6 million racegoers

Views of our blogs nearly tripled from around

with a potential 100,000 audience of to over racegoers 280,000

153

organisations received our Drinkaware at Work training with

NHS organisations downloaded or purchased resources from the Drinkaware Shop

48,873

people taking part

We won 4 awards for our digital work

50% increase

in sales from our shop compared to 2021 with more than 50,000 items distributed.

Drinkaware Annual Trustees’ Report 2022

Annual Trustees’ Report 2022

Drinking trends

In 2022, the UK faced a new challenge - a cost-of-living crisis. From 2021 to 2022, cost-of-living in the UK rose steeply, with inflation peaking at 11.1% in October - the highest level for 41 years.[2] But how did this affect the way people bought and consumed alcohol and impact the harm caused by it? And what other trends have we observed?

retailers.[7] This may also be reflected in lower alcohol duty receipts between August and October – which were 8% lower compared to the same period the previous year.[8]

for some, as the proportion drinking ‘four or more times per week’ in 2022 returned to a level similar to 2019 (16.3%).[10] However, this drop in drinking frequency was more common among those drinking at ‘increasing risk’ levels, rather than those drinking at ‘high risk’ levels who are more likely to experience alcohol-related harm.[11]

UK adults have felt the rising cost-of-living and have cut back on non-essential items More than nine in 10 (93%) UK adults reported an increase in their cost-of-living compared to 2021, with the price of food driving this sentiment.[3] Although the cost of alcoholic drinks has increased at a much lower rate than food more generally (3.5% compared to 16.8%),[4] two-thirds (66%) of UK adults have reported ‘spending less on non -essential’ items to offset the double-digit price increase of essential groceries.[5]

Yet we see little population-level change in drinking behaviour

A new peak in alcohol mortality

Our Drinkaware Monitor found few significant changes in drinking behaviour. In 2022, just over one in five (21.5%) UK adult drinkers drank at ‘increasing or higher risk levels’ – above the UK Chief Medical Officers’ low-risk drinking guidelines of 14 units per week. That is the equivalent of 9.8 million people,[9] with the figure remaining largely unchanged from previous years.

Alcohol-specific deaths reached a new peak in 2021 - the latest data available. More than 9,600 lives in the UK were lost as a direct consequence of alcohol in 2021 – a rate of 14.8 people per 100,000 population.

Alcohol is one area where people are cutting back

This rate was 5.7% higher than the previous year and 25.4% higher than 2019.[12] Scotland and Northern Ireland continue to have the highest rate of alcohol-specific deaths among UK countries; however, while deaths in Scotland have continued to increase, in Northern Ireland deaths appear to have stabilised.

Market researchers NeilsonIQ reported that spending on beer, wine, and spirits (BWS) decreased by 15.9% between March and April 2022.[6] This appears to have continued until December with the BWS retail sector experiencing a decline in both value (-1.5%) and volume (-3.6%) across multiple

However, there has been a drop in the proportion of UK adults drinking ‘four or more times per week’. In 2022, 15.5% of UK adults reported drinking in this way, down from a peak of 18.7% in 2020. This may signal a return to pre-pandemic drinking habits

We are continuing to witness the legacy of the pandemic. Of these deaths, more than three -quarters (78%) were attributed to liver disease - a condition that can take years to develop. As those who already drank the most increased their consumption further over the pandemic, they may have accelerated the progression of liver disease and other related health conditions, leading to a higher risk of alcohol -specific mortality. Whether we have reached the peak of alcohol-specific deaths remains to be seen. However, provisional 2022 alcohol-specific mortality data in England may suggest this trend will remain for at least another year.[13]

The cost-of-living crisis is exacerbating existing health

inequalities

Alcohol harm, like the cost-of-living crisis, is not experienced evenly across the population. People on lower incomes, or living in the most deprived communities, are disproportionately affected - experiencing a significantly higher rate of alcohol-specific deaths and alcohol-related hospital admissions than those living in more affluent communities.[14, 15, 16, 17 ]

Our Monitor data indicates that people living in the 20% most deprived communities were almost twice as likely as those living in the 20% least deprived communities to screen positive for alcohol dependence (7.1% vs 3.6%) .[18]

The figures are based on the World Health Organization’s screening test for harmful drinking, the Alcohol Use Disorders Identification Test, with the figure showing an increase since 2021 (5.4% vs 2.7%),[[19]] suggesting existing health inequalities are getting worse.

and where they want, such as at certain social occasions when previously people perhaps felt obliged to drink alcohol.

There are likely to be complex, multiple (5.4% vs 2.7%),[[19]] suggesting existing reasons for the increase. Shifts in the health inequalities are getting worse. way parents raise their children,[29 ] This may be reflected in recent the normalisation of non-drinking,[30] treatment figures, which showed affordability, and shifting attitudes 119,075[20] people in treatment for towards risk, have all been identified alcohol in 2021/22[21] - a 10% increase as potential explanations.[31] While the from the previous year (107,428). increasing rate of non-drinking and mindful drinking is a positive While it is positive that more people trend, whether these young adults who need treatment are receiving it, continue their sobriety into later we know that four in five people with adulthood remains to be seen.

While it is positive that more people who need treatment are receiving it, we know that four in five people with alcohol dependence do not get the help or support they need.[22] Increased funding for treatment and recovery will help,[23] but more must be done to expand access and encourage uptake.

The popularity of alcohol-free and low-alcohol drinks continues despite a rise in the cost -of-living.

The cost-of-living crisis will continue well into 2023 along with the financial struggles, stress and anxiety that accompany it. This is likely to widen existing health inequalities further.

In addition to the sobriety trend, the popularity of alcohol-free and low alcohol products is continuing to grow[32] - particularly alcohol-free products.[33]

What other trends have we observed?

The sobriety trend continues with the proportion of UK adults choosing not to drink increasing from 11.7% in 2018 to 14.5% in 2022 .[24 ]

Our own data suggests that UK drinkers are becoming more open to the idea of using alcohol-free drinks to cut back their alcohol intake, with the proportion of UK drinkers currently doing this increasing from 18% in 2018 to 23% in 2022. With market volume sales expected to grow by 48% to reach 117 million litres by 2027, and value sales expected to increase 69% to £432 million, this trend is set to continue.[34]

This shift has been primarily driven by younger age groups (18-34 year olds), among whom rates of abstinence have increased steadily over the last decade.[25] This trend is not unique to the UK, but has been observed across high income countries in Europe, North America, and Australasia.[26, 27]

A further trend that has emerged is more mindful drinking, so not cutting out alcohol completely but finding a better balance.[28 ] More people are understanding the harm alcohol can cause and are feeling more empowered to say yes or no, when

Drinkaware Annual Trustees’ Report 2022

Annual Trustees’ Report 2022 Public policy

The Westminster and Holyrood governments have both experienced significant periods of change, with the former preparing for a General Election in 2024. Drinkaware has been building relationships across the political divide.

Alcohol harm continues to be a cause for concern, with alcohol-related deaths standing at their highest levels on record.[35] After an extended period of relative quiet for alcohol regulation in Westminster, we expect to see more activity post-election, whichever party takes power. While self-regulation will likely remain the preferred model, intelligence suggests that greater statutory regulation will be applied if progress is not seen to be sufficient.

Sharing our research with government departments

Our research team met with governments during 2022 to share our research findings. We also responded to the Department of Health and Social Care’s call for evidence on their Women’s Health Strategy, and the Consultation on Minimum Unit Pricing of Alcohol in Northern Ireland.

The increased popularity of products like alcohol-free and low alcohol drinks, changing trends in alcohol consumption and higher rates of alcohol-related mortality will all be areas of particular focus for our public policy activity in the year ahead.

Annual Trustees’ Report 2022

Progress against strategic objectives

Drinkaware Annual Trustees’ Report 2022

Annual Trustees’ Report 2022

Our partners

Partnerships are hugely important to Drinkaware and our work. Whether engaging with funders; through our contracts with government bodies; or via the Local Alcohol Partnership Group (LAPG) to deliver a safer night-time economy, Drinkware is dependent on strong and active partnerships.

We gave around 20 different presentations to our funders throughout 2022 including a presentation on alcohol-free and low alcohol products to Sainsbury’s and Tesco; two round table events; and two Industry Leadership Group meetings.

We recognise that by working with others we can reach many more people. With more than 200 funders and logo licence holders, Drinkware’s brand is seen far and wide across the UK.

Drinkaware also encourages smaller organisations and start-ups to use the Drinkaware logo to help direct the public to information, advice and guidance to reduce alcohol-related harm.

Our business-to-business education service, Drinkaware at Work, had its most successful year to date. The Drinkaware at Work course was delivered by 23 organisations with a total of 48,873 employees receiving the training.

Case studies

Racecourse Association

We worked in partnership with Racecourse Association on a campaign called Pace Yourself which aimed to promote responsible drinking across UK racecourses. The campaign aimed to tackle issues such as binge drinking and anti-social behaviour. A video was created and shown on big screens at 49 racecourses across England, Scotland and Wales throughout July, August and September 2022, with a potential audience of 1.6 million racegoers. It was shared by the British Horseracing Authority and the Racecourse Association throughout the summer.

Racecourse Association said:

“ The many benefits our partnership with Drinkaware has delivered include bespoke training to racecourse bar staff on responsible service of alcohol, the formation of a new best practice-sharing network of sports bodies/drinks brands and the creation of new activations to target specific demographics of at-risk drinkers at our venues. ”

Huddersfield Town Foundation and Heineken

Drinkaware began a 12-month walking football programme in partnership with Heineken and Huddersfield Town Foundation. From November 2022, the programme asked participants to complete a short wellbeing questionnaire and provide details on their drinking habits. Throughout the 12 months, participants will receive information about alcohol. At the end of the programme, people will be asked to give feedback on their experience and will be given information to help them stay active and manage their drinking longer term.

Considerate Constructors Scheme (CCS)

Research from over 1,300 people working across the construction industry found that 59% have concerns over the affects of drugs and alcohol in construction and 35% noticed their colleagues under the influence of drugs and alcohol.

With over two million people employed within the construction sector, Drinkaware was proud to partner with the CCS. Our Alcohol Awareness Course was uploaded onto its Best Practice Hub which has over 30,000 subscribers. Drinkaware sent a total of 15,000 packs to more than 100 sites which included an alcohol unit measuring cup, alcohol unit calorie calculator wheel and alcohol awareness factsheets.

Budweiser Brewing Group UK&I

In partnership with Budweiser Brewing Group UK&I, Drinkaware delivered a series of community events in late 2022 at shopping centres in Salford and Bolton. The two areas were identified as being above the national average in terms of harm caused by alcohol. The events aimed to help people understand their individual risk levels and make more informed choices about their drinking. 435 people completed a Digital Scratchcard at the events. The Scratchcard, a shortened version of the World Health Organization’s (WHO) ‘AUDIT’ tool, has three questions with results providing a score within a risk band.

“ It felt like a sign that they were here.” Salford participant “ It was a wake up call for me.” Bolton participant . “ It shows Budweiser don’t just care about selling alcohol, but they care about the people drinking it.”

Salford participant

Drinkaware Annual Trustees’ Report 2022

Annual Trustees’ Report 2022

Our research

The Drinkaware Monitor 2022, an annual ‘state of the nation’ survey conducted for Drinkaware by YouGov, focused on the harm alcohol can do to others. Those surveyed highlighted the impact other people’s drinking has on them, from feeling physically threatened, being involved in an argument, feeling uncomfortable at social occasions, or being let down by someone.

The survey provided insight into the drinking habits of 6,318 UK adults and showed that 41% had been negatively affected by someone else’s drinking in the 12 months prior to completing the survey.

Drinkaware undertook a number of other research projects in 2022 to help us better understand how to support different groups of people.

Key findings from the report showed that people from minority ethnic groups are more likely to have felt physically threatened by someone who has been drinking than white UK adults (13% compared vs 7%).

Understanding the current scale of drink spiking

Younger people also felt particularly affected with 55% of all 18-34 year olds negatively affected by someone else’s drinking, compared to the 41% UK average. Some 21% of people between the ages of 18-34 felt emotionally hurt or neglected because of other people’s drinking, compared to the UK average of 14%.

We began a two-year research project with Anglia Ruskin University looking at drink spiking, to better understand the current scale of the problem. The ongoing project will analyse hair and urine samples gathered from people who believe they have been a victim of drink spiking and, in collaboration with Cambridgeshire Constabulary, we will conduct tests on drink samples collected from bars and clubs.

The report also found:

• 29% of UK adults were concerned about someone else’s drinking. This is a significant increase from the 16% of UK adults who were concerned about someone else’s drinking during the pandemic when a similar question was asked in the summer of 2021

Developing and improving Drinkaware’s tools and campaigns

We undertook qualitative research with people at high risk of alcohol harm, as well as friends and family of those at high risk, to understand their response to our online advice and gather recommendations for improvements. The research revealed we need to help high risk drinkers identify the right moderation tips and strategies that are best suited to their lifestyle and provide help to put their plan into action.[35]

63% of UK adults living with friends or housemates have
been negatively impacted by someone else’s drinking in the last year
26% of UK adults experienced multiple negative
effects due to someone else’s drinking in the last 12 months

The full Drinkaware Monitor report and references are available in the research section of our website.

Focus group participants

“

I have tried lots of low alcohol canned drinks - usually when I’m out and about but not in a licensed place, like in the park or on the train. I drink them because they put me in a good mood but I know I won’t get too drunk.

Reaching gender and sexual

minority groups

A literature review, led by the University of Brighton, was carried out by academics on alcohol use among gender and sexual minority groups. The studies showed there was worse alcohol misuse among sexual minority groups compared to heterosexual people. There was little information around drinking prevalence in transgender and non-binary communities although drinking rates seemed high when compared to average rates of drinking in the UK population.[36]

”

Improving conversations about alcohol in “ the workplace

I would drink low alcoholic drinks from time to time, mostly when having a drink alone. I do like a nice glass of red wine and even if it’s low alcohol, and as long as it tastes great, I would have it.

We carried out a review to learn how to have better conversations about alcohol at work. The review highlighted the lack of peer-reviewed and evidence-based guidance on how best to have difficult conversations about alcohol in the workplace. It raised a challenge to practitioners and those working in the field to evaluate approaches and understand the contexts that impact success.[37 ]

Understanding people’s attitudes on alcohol-free and low alcohol products

”

Our campaigns are always evidence-based, so in 2022 we commissioned a survey and ran five online focus groups to inform our alcohol-free campaign in 2023. The research aimed to understand people’s behaviours and attitudes towards these drinks.

“

I’ve had a few low alcohol beers in the past, mostly to look like I was ‘fitting in’ when the majority at the party were drinking. I was designated driver. Felt pretty smug with myself the next day when friends were all hungover!”

The findings helped us shape a new education campaign to raise awareness of the products and educate people on alcohol-free options, as a means to manage and reduce their drinking.

The alcohol-free and low alcohol drinks market is I was designated driver. growing fast, both in volume and in variety of products. However, Drinkaware’s independent research showed that Felt pretty smug with myself

understanding of the terms is low across the UK. Results from the next day when friends the small test campaign in December 2022 will be used to guide a larger marketing campaign in 2023. were all hungover!”

Drinkaware Annual Trustees’ Report 2022

Annual Trustees’ Report 2022

Our tools

Annual Trustees’ Report 2022

Our channels

Drinkaware’s digital channels and drinking assessment tools are hugely important to our work, enabling us to reach and support large numbers of people. Our digital channels provide us with a cost-effective way of reaching people at scale and enable us to tailor content and messaging to suit specific groups of people.

tool outperformed other organisations with more than four times as many people using it to assess their drinking in 2022. In addition, the Drinkaware website had nearly four times as many visitors compared to the next largest website.

Throughout 2022 we used our digital channels and tools to ask for feedback through surveys and quizzes, to help us improve our tools even further.

Our digital tools are market leaders compared to other alcohol education charities in the UK. Our Self-Assessment

We won four awards for our digital work in 2022:

BIMA Awards

Bronze in the NFP category

UK Digital Growth Awards 2022 Best Innovation

Herald Digital Transformation Awards Best Use of Technology

Northern Digital Awards 2022

Best B2B Marketing Campaign

Drinkaware has a number of different tools to help people assess their drinking and receive support to make conscious, informed choices about alcohol

Self-Assessment (full AUDIT test for alcohol dependence):

Chatbot:

Our virtual assistant, which uses AI technology, provides people with personalised information and advice. It is designed to identify and then direct high risk and possible dependent drinkers, and those in crisis, into appropriate alcohol support services and is available 24 hours a day. The Chatbot supports people with critical issues like alcohol poisoning and directs them to the NHS. It also deals with a range of customer enquiries on topics from drink spiking to how to report a drink driver, routing enquiries to the relevant information. More than 56,000 people used the Chatbot in 2022.

Our Self-Assessment tool helps identify if the amount you drink could be putting your health at serious risk. It is based on the World Health Organization’s (WHO) ‘AUDIT’ tool, which is used internationally by medical professionals to check for alcohol harm, including dependence. It consists of ten questions and is regarded as the ‘gold standard’ screening questionnaire for detecting hazardous and harmful drinking. Our Self-Assessment tool is widely regarded as one of the best for supporting people to make better choices about their drinking and is the most widely used tool in the UK. In 2022, there were 355,110 completions of our Self-Assessment.

“

Our alcohol 56,000 people used the Chatbot in 2022. Self-Assessment tool helps identify Drinkaware’s website: if the amount you There were more than five million visitors to the Drinkaware website drink could be in 2022, despite changes to data putting your health privacy which make it more difficult to track website traffic. Our work at serious risk. on the website has now helped us It is based on achieve an 86% accessibility rating, above the industry standard for the World Health non-profit organisations. Organization’s By prioritising accessibility and following industry-standard (WHO) ‘AUDIT’ tool, guidelines we can ensure that which is used our products are more inclusive and accessible to a wider range internationally of people. by medical Drinkaware shop: professionals In 2022, we successfully re-launched to check for the Drinkaware Shop with a wider alcohol harm, range of ‘free to download’ content and products that are including easier to navigate. There was a 50% dependence.” increase in sales compared to 2021 and we are delighted that 153 NHS organisations downloaded or purchased resources.

Unit and Calorie Counter:

This calculates the total number of calories and units in an alcoholic drink or consumed either daily or across a week. We had 600,000 completions of this tool and it calculated the units and calories of over 3.5 million drinks.

MyDrinkaware App:

The free app allows people to keep track of how much they are drinking, drink-free days, the quality of their sleep, how many calories they are consuming from alcohol. People can complete the Self-Assessment tool within the app to assess their risk from drinking alcohol. In 2022, there were 197,000 downloads of the app, with 59,233 completions of the Self-Assessment tool. We ran digital marketing campaigns throughout the year to reach the public and direct them to download the app.

Drinkaware Annual Trustees’ Report 2022

Annual Trustees’ Report 2022 Our campaigns

Drinkaware runs campaigns throughout the year. Whether these are pushing people to download the app, to complete our Self Assessment tool, or designed to target specific audiences, our campaigns and communications ensure we are reaching the widest number of people and directing them to support, information and tools to help them manage their drinking and reduce alcohol harm.

Creating engaging content

Drinkaware in the media

Drinkaware brand

We understand that to help motivate people to moderate their drinking and change their behaviour, we need content that is informative, evidence -based and engaging. Our content ranges from advice and information on our website, alcohol awareness factsheets and posters, newsletters and emails, videos and infographics, guest and in-house blogs on current drinking trends, and social media posts.

Having a strong presence in the media is vital to keep Drinkaware in the public eye and to ensure we reach as many people as we can. In 2022, we continued to receive widespread media coverage throughout the year.

In 2022 we developed and launched a new tone of voice to accompany our new strategic direction. We wanted to ensure that when we spoke with people it was clear and effective and that our tone was human and empathetic. We believe that bringing about change – from empowering and supporting people to challenging societal stigma – starts through conversation and we needed a tone of voice that supported those conversations.

The findings from the Drinkaware Monitor received exclusive coverage in The Sun and The Times, both online and in print. We also secured coverage in multiple Scottish media outlets including Metro, STV, Sunday Post, The Courier, as well as Talk Radio in Northern Ireland. The report’s findings prompted additional coverage on other alcohol issues with each piece promoting further media enquiries.

In 2022, our blogs were viewed 281,286 times, up from 101,066 the previous year. We published several guest blogs to help inform our audience on a wide range of alcohol-related topics from alcohol and autism to the cost-of-living crisis.

We undertook extensive research to understand what people wanted and needed from us, how our language resonated with them, and how supported they felt to act. The new tone of voice will be rolled out across everything we do in 2023, from the Self-Assessment to the website to our videos, and will be embedded internally with our staff.

We launched our first ever alcohol-free hub and produced a series of animations to educate people on low alcohol and alcohol-free drinks. We also created an LGBTQ+ content hub and an Alcohol Support Services hub to provide tailored content for people who needed it.

When new data on alcohol -specific deaths was released by the Office for National Statistics (ONS), Drinkaware’s statement was repeatedly picked up in local and national media. Coverage included BBC News online, The Independent, The Telegraph, ITV and Daily Mail.

Our people

In 2022, we started a review of employee pay and benefits and explored ways to ensure Drinkaware is a great place to work, where people feel valued and have job satisfaction.

In December we held our first ever Annual Staff Awards to reward and recognise outstanding contributions throughout the year. Staff nominate their choices in the categories of ‘Project of the year’, ‘Outstanding contribution’ and ‘Best idea of 2022’.

Like many organisations, we were operating a hybrid system with staff working in the office and remotely. To ensure there were opportunities to come together as an organisation and share projects, strategies, innovations and ideas, we introduced regular organisation-wide events.

Drinkaware Annual Trustees’ Report 2022

The statement of Drinkaware’s financial activities for the year is set out on page 41 of the Annual Report. The net surplus of the group for the year was £522,108 (2021 surplus: £548,079).

Annual Trustees’ Report 2022 Financial review

Funding

In 2022, Drinkaware’s total group income was £6,290,845 (2021: £5,559,543), received in voluntary donations, grants, sales of Drinkaware products and bank interest.

Drinkaware’s total income includes £5,827,423 in voluntary donations from UK alcohol producers, retailers, and sports bodies (2021: £5,105,493). In addition, £463,422 has been raised from grants, logo licence sales, alcohol awareness publications and products as well as bank interest (2021: £454,050). Given the continued uncertainty of the economy, a provision of £112,669 (2021: £251,137) has been made for donation requests and other invoices issued but not paid where payment is considered to be at risk.

2022 has been the third full year of commercial activity for the trading subsidiary, Drinkaware Trading Limited, which started operating in July 2019. While sales of Drinkaware at Work, an alcohol awareness training program designed for employers, increased in 2022 the decision was made to wind down this venture as this activity has been labour intensive to deliver and was negatively impacted by the pandemic due to an increase in hybrid working. The charity has agreed to write off management charges relating to this. The trading company returned a profit for the year, after all charges and taxation, of £546,513 (2021: loss £141,927).

The economic climate impact on funding

The financial year ending 31 December 2022 has been a turbulent one with the economy suffering several shocks including a cost-of-living crisis. While the Trus-

tees have considered the impact on the income expected from donations and the impact that the economic events may have had on our funders, our funders have remained committed to our charitable mission and our income has increased slightly in 2022. However, the Trustees will continue to consider the funding position in order to mitigate any future loss in funding that might occur.

Drinkaware saw an increase in donation income in 2022 – £5,827,423 compared to £5,105,493 in 2021 and £5,513,421 in 2020. This increase is encouraging, and in 2023 we are moving to a rolling commitment from our voluntary donors to mitigate the risk of a significant drop in income due to all recommitment processes falling at the same time. Expenditure plans continue to be aligned with expected income.

Fundraising

During 2022, Drinkaware did not carry out any public fundraising activities, either directly or through other parties, and has no plans to do so in the immediate future. Consequently, Drinkaware is not subject to any undertaking to be bound by any voluntary scheme for regulating fundraising, although the charity is registered with the Fundraising Regulator. Drinkaware has received no complaints regarding fundraising activities.

Expenditure on charitable activities

The charitable expenditure of the group for the year was £5,313,717 (2021: £4,540,094).

Drinkaware continued its activities in line with the refocus that took place in 2021, partly necessitated by the reduction in income, but also as it advanced the redesign and redirection

of its programmes towards digital delivery.

Whilst 2022 expenditure increased on the previous year, it was as expected and was mainly driven by unbudgeted costs that had been initially intended to be capitalised. The strategy for 2023-2025 was approved by Trustees late in 2022, and this delayed some of Drinkaware’s planned activities such as the annual conference which took place in 2023.

Staffing costs

Expenditure on staffing costs for the year was £1,582,755 (2021: £1,556,529). Headcount has increased slightly from the previous year, which reflects the start of recruitment campaigns to recruit for the key roles vacated following the organisational restructure completed in 2020.

Expenditure on raising funds

Expenditure on raising funds for the year was £333,759 (2021: £295,858). This expenditure relates to the costs of account management.

Net assets

The total net assets of the Group were £4,111,965 at 31 December 2022 (2021: £3,589,857). There are no restricted funds in 2022 (2021: £105,000).

Investment powers and policy

In considering the charity’s investment policy, the Trustees continue to take the view that the preservation of capital is of primary importance and that investments should be held in cash or near cash investments which allow immediate access.

The invested funds held on deposit for the Trust achieved an average rate of 0.4% (2021: 0.09%) for the year.

Drinkaware Annual Trustees’ Report 2022

Reserves policy

It is the intention of the Trustees to maintain sufficient reserves to ensure the ongoing viability of the charity, notwithstanding a significant shortfall in funding or other unexpected events. In addition, the nature of Drinkaware’s campaigns means that expenditure peaks significantly at certain times of the year, reflecting the timing of media buys in particular. An appropriate level of reserves is required to ensure adequate cash flow to support campaign activities.

During 2020, and in line with Charity Commission guidance to the charity sector, the Board of Trustees reviewed Drinkaware’s Reserves Policy in light of predicted changes to our financial resources. It was agreed that free reserves (unrestricted funds excluding designated funds and fixed assets) should be a minimum of four months’ operating expenditure, at least £1,000,000 of which is to be held in cash or near cash equivalents. The Trustees made no changes to this policy in 2022 and concluded that the policy should be maintained, especially as the impact of the developing cost-of-living pressures in the wider economy is uncertain.

Free reserves held on 31 December 2022 were £1,926,693 (2021: £1,961,782), which represents four months of the year’s operating expenditure (2021: 4.7 months). Our free reserves are broadly in line with our Reserves Policy, with scope for further investment in technology and operations to support the 2023-2025 strategy.

There were no restricted funds in 2022 (2021: £105,000).

Designated reserves

The Trustees decided to establish a designated reserve to reflect the investment of reserves in capital assets rather than operating costs. The purpose of this reserve is to emphasise to the reader of the accounts that funds used to acquire assets are not then available to fund other operations in future years, while providing a fund into which these assets’ depreciation can be charged.

It also means that the General Fund figure in Note 19 is consistent with free reserves. Consequently, £845,272 (2021: £933,075) has been transferred into a designated fund for future depreciation.

In addition, in 2020, 2021 and 2022, Drinkaware carefully monitored its cash flow and delayed some expenditure commitments until there was sufficient certainty on cash receipts. A number of large donations are received towards the end of each financial year, not allowing enough time to complete projects before the financial year-end.

The Trustees, therefore, decided to ‘ring-fence’ some of these reserves into three designated funds as a first step in the execution of the strategy to ensure that accelerated activity to support the strategy can be carried out:

£400,000 first set aside at 31 December 2021 as a campaign fund is carried over to be used in 2023
£190,000 first set aside at 31 December 2021 as a research fund is carried over to be used in 2023

• £750,000 was set aside at 31 December 2022 to support strategy delivery following trustee approval of a new three-year strategy for 2023 to 2025

Going concern

The Trustees have been provided with a range of financial and other information during the course of 2022 to enable them to make an informed assessment of going concern.

Information provided to the

Trustees included regular and timely monthly budget reports with outturn forecasts, balance sheet, reserves and working capital and cashflow. A detailed financial planning paper was carried out for 2023 and a re-forecast for 2022 budget. Both were approved by the Board in 2022. Trustees were also provided with reports on the new Drinkaware organisational strategy along with commercial undertakings.

The Trustees have also ensured they are appropriately skilled, have reviewed information in relation to the Company’s strategic priorities, reviewed the organisation’s risk assessment, ensured that the budget planning has followed the strategic priorities and have received regular performance management and metrics.

Drinkaware’s Reserve Policy will remain subject to ongoing review and has been set at a level to ensure that sufficient free reserves are maintained to cover at least four months’ operating expenses, of which £1,000,000 will be in cash or equivalents. At 31 December 2022, free reserves amounted to four months’ operating expenses, and cash at bank amounted to £2,747,922.

The Trustees have also reviewed cash flow projections to the end of 2023 and are confident that Drinkaware remains a going concern.

Structure, governance and management

Previous Key personnel:

academics and public health experts to ensure that the information and advice Drinkaware provides is based on available evidence.

Shãn Nicholas (appointed Interim Chief Executive Officer, 24 November 2021, resigned 30 September 2022)

Governing document

The Drinkaware Trust is a company limited by guarantee and governed by its Memorandum and Articles of Association. It is registered as a charity with the Charity Commission and its Trustees are also members of the company. Trustees are appointed through an open recruitment process based solely on their ability to meet the needs of the Trust. The Board may appoint no more than two Trustees who are either currently employed in the alcohol industry or have a policy role with respect to alcohol. A register of Trustees’ interests is maintained and accessible on the Drinkaware website.

The MAP provides a strategic overview of Drinkaware’s health, and other information and advice, and reviews all health-related content for accuracy. The Panel is chaired by Drinkaware‘s Chief Medical Advisor, Dr Fiona Sim OBE, who provides an annual report to Drinkaware’s Board of Trustees and attends Board meetings in an observer role. The Panel, experts in their respective fields, is currently drawn from general practice, public health, mental health and alcohol-liaison nursing, cancer, and maxillofacial surgery. The Panel calls upon the skills and expertise of other health specialists when needed.

Suzanne Pattison (resigned as Company Secretary, 21 April 2022)

Richard Elliott (appointed Interim Company Secretary, 21 April 2022, resigned 22 September 2022)

Trustee induction and Board appraisal

The charity has a formal procedure for inducting Trustees and provides key reference documents to ensure that newly appointed Trustees are fully aware of Drinkaware’s history, current strategy and activities, and their responsibilities. Training is provided at the request of the Trustees. The Board has a formal annual appraisal of Trustees (including the Chair) in line with best practice in the charity sector.

Under its Memorandum and Articles of Association, the Board may comprise at least three and no more than 12 Trustees. Trustees are appointed by the Board and serve for a term of three years, with each Trustee able to serve for a maximum of nine years. The Board has th power, should it choose to do so, to co-opt members to the sub -committees of the Board to fill specialist roles or to provide expert advice to the Board.

The Chief Executive Officer is appointed by the Board of Trustees to manage the day-to-day operations of the charity. The CEO has delegated authority for operational matters including finance, employment, campaigns and communications in line with the policies that have been approved by the Board of Trustees. The CEO is appraised annually by the Chair and the Board of Trustees.

Organisation

The Board of Trustees directs the work of the charity. It typically meets around six times per year, although additional meetings can be held as and when required. The Board reviewed its governance in 2022 and as a result reduced the committee structure to just two sub-committees during 2022, covering Risk & Audit and Finance & Human Resources. These sub-committees meet periodically throughout the year and Trustee members provide expertise and advice to the executive team as required.

There has been a number of people who have left Drinkaware, they are as follows:

Previous Trustees:

Dr Varuna Aluvihare (resigned as trustee, 27 March 2023) Vicki Nobles (retired as trustee, 22 March 2023) Penny Newman OBE (retired as trustee, 19 January 2023) Marc Dench (resigned as Treasurer, 19 January 2023)

In addition, the Drinkaware Board is advised by an independent Medical Advisory Panel (MAP) of clinicians,

Drinkaware Annual Trustees’ Report 2022

Trustee Recruitment

Due to Trustees retiring in 2023, the Trustees undertook a recruitment exercise in late 2022 to identify suitable potential candidates. A recruitment agency was used and met with the Trustees to understand the specific requirements and skills needed to complement the existing Board members. Three candidates were offered a trustee position, and they were confirmed in January 2023 by the Board. They received an induction to the organisation from the Chair, CEO and other Trustees and senior executives. They received induction material on the role of a Trustee and were signposted to the Charity Commission website for wider reading.

Related parties and co-operation with other organisations

No Trustees receive remuneration or other benefits from their work with the Trust. Any connection between Trustees or senior managers with any donor, supplier or partner of the Trust must be disclosed to the full Board of Trustees and included in the Register of Interests. Declarations of interest are invited at each Board and Committee meeting.

Pay policy for senior staff

Remuneration for senior staff is reviewed annually by the Risk & Audit Committee, which is also responsible for recommending the remuneration of the CEO to the Board for approval.

Pay for all staff is independently benchmarked annually against external comparators. Proposed pay increases and/or bonuses for exceptional performance are agreed by the Trustees or the CEO as appropriate and are not guaranteed.

Staff received a 5% cost-of-living increase from April 2022.

Public Benefit

The Trustees believe that the activities undertaken in the year by the charity further its purpose for public benefit and also believe that the annual report provides evidence of this with its case studies, research and progress against strategic objectives. Therefore the Trustees believe that they have complied with their duty to have due regard for public benefit in undertaking activities.

Risk management

The Board of Trustees has created a risk management strategy that involves an annual review of the principal risks and uncertainties that the charity faces and of the policies, systems and procedures in place to mitigate those risks.

A Risk Register, designed to include been agreed to discontinue the all the principal risks to which the Drinkaware at Work offer, apart from charity is exposed, is maintained and sales of the e-learning tool through regularly reviewed by the Risk & Audit the online shop. The Board has Committee. requested that an income generation strategy be undertaken, and work The Trustees consider the following has commenced on this in 2023.

The Trustees consider the following to be the key risks currently facing the charity:

Our organisational reputation as a trusted source of information for the public, government and industry remains a key organisational risk. We have a range of mitigations in place for this, including an independent Medical Advisory Panel, revised organisational values, and investment in new key roles across our management team.
In November 2022, the Trustees approved a new three-year strategy for the organisation which moves towards a focus on wider societal change. There is a risk that the new strategy is not impactful or doesn’t result in a measurable reduction of alcohol-related harm, which in turn will have a detrimental impact on our stakeholders and staff, and potentially our income. To mitigate this the Trustees have commissioned a Theory of Change. In addition, a set of objectives and key results have been created and monitored, with plans to develop an attribution model in late 2023 to provide further evidence of impact.
The Trustees have continued
- to prioritise culture and the new strategy includes the goal of making Drinkaware a great place to work. A number of initiatives have been undertaken in 2023, with more planned. Trustees feel confident that this will allow the focus to be directed at ensuring we deliver reductions in alcohol harm.
Drinkaware’s income is made up •
of donations from industry With a greater focus on digital, organisations from across the the Board considers that risks of UK, which is a risk when industry IT systems failure and cyber and is under financial pressure or data security are of rising for other reasons such as importance. Drinkaware’s business dissatisfaction with our impact. continuity plan is reviewed quarterly, and a cyber maturity
This remains under close assessment was completed in late
supervision, given inflation and 2022 with remedial actions now in
cost-of-living increases during 2022, place. A tabletop exercise is
and the ongoing pressures on some planned in 2023 to ensure staff
parts of industry. The trading are able to build learning and
activities are monitored by the Board organisational resilience in
of the trading company, and it has this area.

Drinkaware Annual Trustees’ Report 2022

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Drinkaware Annual Trustees’ Report 2022
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Trustees’ responsibilities in relation to the financial statements

The Trustees are responsible for preparing the Trustees’ Report and Financial Statements in accordance with applicable law and UK accounting standards (United Kingdom Generally Accepted Accounting Practice). Company law requires the Trustees to prepare financial statements for each financial year which give a true and fair view of the state of affairs of the charitable company and of the incoming resources and the application of resources of the charitable company for that period.

In preparing these financial statements, the Trustees are required to:

Select suitable accounting policies and apply them consistently
Observe the methods and principles of the Charities SORP
Make judgements and estimates that are reasonable and prudent
State whether applicable UK accounting standards have been followed, subject to any material departures disclosed and explained in the financial statements
Prepare the financial statements on the ‘going concern’ basis unless it is inappropriate to presume that the charitable company will continue in operation

The Trustees are responsible for keeping adequate accounting records that disclose with reasonable accuracy at any time the financial position of the charitable company and enable them to ensure that the financial statements comply with relevant legislation. They are also responsible for safeguarding the assets of the charitable company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

The Trustees confirm that they have taken appropriate steps to make themselves aware of any relevant audit information and to establish that the company’s auditors are aware of that information. As far as the Trustees are aware, there is no relevant audit information that has not been disclosed to the auditors.

This report has been prepared in accordance with the special provisions of Section 381 of the Companies Act 2006 relating to small companies.

By order of the Board of Trustees

Lucy Armstrong Chair, Board of Trustees 20 July 2023

Drinkaware Annual Trustees’ Report 2022

Independent Auditors’ Report to the members of The Drinkaware Trust

Opinion

We have audited the financial statements of The Drinkaware Trust (the ’company’) for the year ended 31 December 2022 which comprise the Group Statement of Financial Activities, the Group and Parent Charitable Company Balance Sheets, the Group Cash Flow Statement and notes to the financial statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including FRS 102 ‘The Financial Reporting Standard Applicable in the UK and Republic of Ireland’ (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:

give a true and fair view of the state of the group’s and the parent charitable company’s affairs as at 31 December 2022 and of the group’s incoming resources and application of resources, including its income and expenditure, for the year then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
have been prepared in accordance with the requirements of the Companies Act 2006 and the Charities Act 2011.

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs(UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor’s Responsibilities for the audit of the financial statements section of our report. We are independent of the charitable company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the Trustees’ use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have

performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the charitable company’s ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the Trustees with respect to going concern are described in the relevant sections of this report.

Other information

The other information comprises the information included in the annual report, other than the financial statements and our auditor’s report thereon. The Trustees are responsible for the other information. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether there is a material misstatement in the financial statements or a material misstatement of the other information. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of the audit:

the information given in the Trustees’ Annual Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
Trustees’ Annual Report have been prepared in accordance with applicable legal requirements.

Matters on which we are

required to report by exception

In the light of the knowledge and understanding of the group and parent charitable company and its environment obtained in the course of the audit, we have not identified material misstatements in the Trustees’ annual report.

We have nothing to report in respect of the following matters where the Companies Act 2006 and the Charities Act 2011 require us to report to you if, in our opinion:

the parent charitable company has not kept adequate and sufficient accounting records, or returns adequate for our audit have not been received from branches not visited by us; or
the parent charitable company’s financial statements are not in agreement with the accounting records and returns; or
certain disclosures of Trustees’ remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit; or
the Trustees were not entitled to prepare the financial statements in accordance with the small companies regime and take advantage of the small companies exemption in preparing the Trustees’ Annual Report and from preparing a strategic report.

Drinkaware Annual Trustees’ Report 2022

Responsibilities of Trustees

As explained more fully in the Trustees’ responsibilities statement set out on page 38, the Trustees (who are also the directors of the charitable company for the purposes of company law) are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the Trustees determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the Trustees are responsible for assessing the group and parent charitable company’s ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the Trustees either intend to liquidate the group or parent charitable company or to cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements

We have been appointed as auditor under the Companies Act 2006 and section 151 of the Charities Act 2011 and report in accordance with those

Acts.

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

As part of an audit in accordance with ISAs (UK) we exercise professional judgement and maintain professional scepticism throughout the audit. We also:

• Identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.

• Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the circumstances, but not for the purposes of expressing an opinion on the effectiveness of the group and parent charitable company’s internal control.

• Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures made by the Trustees.

• Conclude on the appropriateness of the Trustees’ use of the going concern basis of accounting and, based on the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the group and parent charitable company’s ability to continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in our auditor’s report to the related disclosures in the financial statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up to the date of our auditor’s report. However, future events or conditions may cause the group or parent charitable company to cease to continue as a going concern.

• Evaluate the overall presentation, structure and content of the financial statements, including the disclosures, and whether the financial statements represent the underlying transactions and events in a manner that achieves fair presentation.

• Obtain sufficient appropriate audit evidence regarding the financial information of the entities or business activities within the group to express an opinion on the consolidated financial statements. We are responsible for the direction, supervision and performance of the group audit. We remain solely responsible for our audit report.

We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.

Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud irregularities, including fraud, are instances of non-compliance with laws and regulations.

We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below.

The objectives of our audit in respect of fraud, are; to identify and assess the risks of material misstatement of the financial statements due to fraud; to obtain sufficient appropriate audit evidence regarding the assessed risks of material misstatement due to fraud, through designing and implementing appropriate responses to those assessed risks; and to respond appropriately to instances of fraud or suspected fraud identified during the audit.

However, the primary responsibility for the prevention and detection of fraud rests with both management and those charged with governance of the charitable company.

Our approach was as follows:

• We obtained an understanding of the legal and regulatory requirements applicable to the charitable company and considered that the most significant are the Companies Act 2006, the Charities Act 2011, the Charity SORP, and UK financial reporting standards as issued by the Financial Reporting Council and UK taxation legislation.

We obtained an understanding
of how the charitable company complies with these requirements by discussions with management and those charged with governance.
We assessed the risk of material
misstatement of the financial statements, including the risk of material misstatement due to fraud and how it might occur, by holding discussions with management and those charged with governance.
We inquired of management and
those charged with governance as to any known instances of no -compliance or suspected no -compliance with laws and regulations.
Based on this understanding, we
designed specific appropriate audit procedures to identify instances of non-compliance with laws and regulations. This included making enquiries of management and those charged with governance and obtaining additional corroborative evidence as required.

There are inherent limitations in the audit procedures described above. We are less likely to become aware of instances of non-compliance with laws and regulations that are not closely related to events and transactions reflected in the

financial statements. Also, the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or through collusion.

Use of our report

This report is made solely to the charitable company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006 and, in respect of the consolidated financial statements, to the charity’s Trustees, as a body, in accordance with Chapter 3 of Part 8 of the Charities Act 2011. Our audit work has been undertaken so that we might state to the charitable company’s members and Trustees those matters which we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to any party other than the charitable company, the charitable company’s members, as a body, and the charity’s Trustees, as a body, for our audit work, for this report, or for the opinion we have formed.

Luke Holt (Senior Statutory Auditor)

For and on behalf of Moore Kingston Smith LLP, Statutory Auditor

9 Appold Street London EC2A 2AP

20 July 2023

Moore Kingston Smith LLP is eligible to act as auditor in terms of Section 1212 of the Companies Act 2006.

Drinkaware Annual Trustees’ Report 2022

Consolidated Financial Statements

Consolidated statement of financial activities

Consolidated financial statements

For the year ended 31 December 2022 The Drinkaware Trust (A Company Limited by Guarantee)

(incorporating the income and expenditure account for the year ended 31 December 2022)

		Unrestricted funds 2022	Restricted funds 2022	Total funds 2022	Total funds 2021
	Notes	£	£	£	£
Income from: Donations Charitable activities	2 2	5,827,423 -	- -	5,827,423 -	5,105,493 -
Commercial tradingoperations	3	409,501	-	409,501	327,301
Investment income Other income Total	4 5	10,713 43,208 6,290,845	- - -	10,713 43,208 6,290,845	2,374 124,375 5,559,543
Expenditure on:
Raising funds	6	333,759	-	333,759	295,858
Commercial tradingoperations	6	121,262	-	121,262	175,512
Charitable activities	6	5,208,717	105,000	5,313,717	4,540,094
Total		5,663,737	105,000	5,768,737	5,011,464
Net (income/expenditure)		627,108	(105,000)	522,108	548,079
Transfers between funds		-	-	-	-
Net movement in funds		627,108	(105,000)	522,108	548,079
Reconciliation of funds :
Total funds brought forward		3,484,857	105,000	3,589,857	3,041,778
Total funds carried forward		4,111,965	-	4,111,965	3,589,857

The notes on pages 44 to 57 form part of these financial statements.

Drinkaware Annual Trustees’ Report 2022

Consolidated Financial Statements

Consolidated Financial Statements

Consolidated and company balance sheets

For the year ended 31 December 2022

Group Charity 2022 £ 2021 £ 2022 £ 2021 £ Notes	Group Charity	Group Charity
Fixed assets
Intangible assets 12 818,476 853,473 818,475 853,473
Tangible assets 13 26,796 79,602 26,796 79,602
Investment in Trading Sub - - 1 1
845,272 933,075 845,272 933,076
Current Assets
Stocks 14 33,594 43,894 1,490 40,532
Debtors 15 891,331 708,634 990,634 751,939
Cash at bank & in hand 2,747,922 2,717,264 2,603,607 2,505,060
3,672,847 3,469,792 3,595,732 3,297,531
Creditors: amounts falling due within one year 16 (406,155) (813,010) (379,668) (640,750)
Net current assets		3,266,692 2,656,782 3,216,064 2,656,781
Net assets		4,111,965 3,589,857 4,061,336 3,589,857
Funds
Unrestricted funds 19 1,926,693 1,961,782 1,876,063 1,961,780
Designated funds 19 2,185,272 1,523,075 2,185,273 1,523,075
Restricted funds 18 - 105,000 - 105,000
		4,111,965 3,589,857 4,061,336 3,589,855

As permitted by S408 of the Companies Act 2006, the company has not presented its own income and expenditure statement and related notes. The company’s surplus for the year was £522,108 (2021: £548,079)

The financial statements were approved by the Board and authorised for issue on and signed on its behalf by:

These accounts are prepared in accordance with the special provisions in Part 15 of the Companies Act 2006 relating to small companies.

Lucy Armstrong

Chair

Registered Company no. 4547974

The notes on pages 44 to 57 form part of these financial statements.

Consolidated statement of cash flows

For the year ended 31 December 2022

	2022 £ 2021 £
Cash generated from operating activities
Net cashprovided byoperatingactivities	480,843 1,027,883
Cash flows from investing activities:
Interest income	10,713 2,374
Purchase ofproperty,plant and equipment	(460,898) (913,514)
Net cash used in investing activities	(450,185) (911,140)
Change in cash and cash equivalents in the reporting period	30,658 116,743
Cash and cash equivalents at the beginning of the reporting period	2,717,264 2,600,521
Cash and cash equivalents at the end of the reporting period	2,747,922 2,717,264
Reconciliation of net income/(expenditure) to net cash flow from operating activities
Net income/(expenditure) (as per the Statement of Financial Activities)	522,108 548,079
Adjustments for:
Depreciation charges	60,809 108,649
Amortisation charges	487,892 292,882
Bad Debt Provision	(138,468) (296,907)
Other Provisions	- (4,621)
Investment income	(10,713) (2,374)
Decrease/(Increase) in stocks	10,300 22,800
Decrease/(increase) in debtors	(44,229) 236,345
(Decrease)/increase in creditors	(406,856) 123,030
Net cash provided by operating activities	480,843 1,027,883
Analysis of cash and cash equivalents
Cash in hand	2,747,922 2,717,264
Total cash and cash equivalents	2,747,922 2,717,264

Analysis of changes in net debt

		As at 1 January	Cash-	As at 31 December
		2022	flows	2022
	Cash at bank Total	2,717,264 2,717,264	30,658 30,658	2,747,922 2,747,922

Drinkaware Annual Trustees’ Report 2022

Notes to the consolidated financial statements

For the year ended 31 December 2022

1. Accounting Policies

The Drinkaware Trust is a company limited by guarantee registered in England and Wales (company number 4547974). Its registered office is Salisbury House, London Wall, London, EC2M 5QQ.

a) Accounting Convention

Basis of Preparation

The charity constitutes a public benefit entity as defined by FRS102. The financial statements have been prepared in accordance with Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS102) including update bulletin 2, the Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland (FRS102), the Charities Act 2011, the Companies Act 2006 and UK Generally Accepted Practice.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest pound.

Going Concern

The Trustees have assessed whether the use of the going concern basis is appropriate and have considered possible events or conditions that might cast significant doubt on the ability of the charitable company and the group to continue as a going concern. This assessment has included the potential for loss of income as a consequence of high inflation and rising prices, both from an organisation viewpoint and from our funders. The Trustees have made this particular assessment for a period of at least one year from the date of approval of the financial statements for the year ended 31 December 2022 and in particular have considered the charitable entity’s forecasts and projections, taking into account the pressures on donation and investment income and those of its trading subsidiary.

b) Tangible fixed assets and depreciation

Tangible fixed assets are capitalised where the purchase price exceeds £2,500 and included at cost including any incidental expenses of acquisition. Depreciation is provided on all tangible fixed assets at rates calculated to write off the cost on a straight line basis over their expected useful economic life as follows:

Fixtures, furniture and fittings

Over the term of the lease

Leasehold depreciation

c) Intangible fixed assets

Intangible fixed assets are capitalised where the purchase price exceeds £2,500. The website domain costs and bespoke tools are stated at cost less amortisation and impairment. Amortisation is provided at rates calculated to write off the cost of those assets, less their estimated residual value, over their expected useful life.

Website domain

3 years straight line

Website replatforming and Mobile application

3 years straight line

d) Income

All income is accounted for as soon as Drinkaware has entitlement to the income and there is a probability of receipt and the amount is measured with sufficient reliability.

No amounts are included in the financial statements for services donated by volunteers.

Donations receivable are credited to the statements of financial activities in the year in which they are received.

Consolidation

These financial statements consolidate the results of the charity and its wholly owned subsidiary Drinkaware Trading Limited on a line by line basis. A separate Statement of Financial Activities, or income and expenditure account, is not presented for the charity itself following the exemptions afforded by section 408 of Part 15 of the Companies Act 2006 relating to small companies.

e) Deferred income

Where income for expenditure in a future accounting period is received in advance, it is recognised as deferred income. The amounts shown in the balance sheet in respect of deferred income represent the amounts deferred to future accounting periods.

Drinkaware Annual Trustees’ Report 2022

Notes to the consolidated financial statements

Notes to the consolidated financial statements

1. Accounting policies continued

f) Expenditure

Liabilities are recognised once there is a legal or constructive obligation to transfer economic benefit to a third party, it is probable that a transfer of economic benefits will be required in settlement and the amount of the obligation can be measured reliably. All expenditure is accounted for on an accruals basis and has been classified under headings that aggregate all the costs related to the category. Where costs cannot be directly attributed to particular headings they have been allocated to activities on a basis consistent with use of the resources.

Direct costs, including directly attributable salaries, are allocated on an actual basis to the key strategic areas of activity. Overheads and other salaries are allocated between expense headings on the basis of time spent.

Governance costs include the cost of governance arrangements which relate to the general running of the charity. These activities provide the governance infrastructure which allows the charity to operate and to generate the information required for public accountability. They include the strategic planning processes that contribute to the future development of the charity.

Cost of raising funds include an allocation of staff and overhead costs apportioned to this activity. Support costs are apportioned as a percentage of management time spent on these activities.

Direct staff costs are posted to the activity to which they relate, overhead staff costs are allocated on the basis of management time spent on these activities.

k) Stock

Stocks are stated at the lower of cost and net realisable value. Net realisable value is assessed not only in relation to ‘selling’ price but also with reference to the value in distribution to the beneficiaries in order to further the objects of the charity. Stock is expensed in the reporting period in which it is distributed.

Stock comprises of informational booklets and materials which aid people in managing their alcohol intake.

l) Critical accounting estimates and areas of judgement

In preparing financial statements it is necessary to make certain judgements, estimates and assumptions that affect the amounts recognised in the financial statements. The following judgements and estimates are considered by the Trustees to have the most significant effect on amounts recognised in the financial statements.

Depreciation and amortisation charges are based on the estimated useful life of the assets held.

Dilapidation provision is based on the estimated costs of delivering up the leased property at the end of the lease in the state in which it was at the beginning of the lease.

Provision for bad and doubtful debts is based on a specific provision in respect of invoices that have been unpaid for more than one year and a general provision for all invoices that relate to the on-trade sector.

g) Irrecoverable VAT

Irrecoverable VAT is charged against the category of resources expended for which it is incurred.

h) Recognition of liabilities

Liabilities are recognised when an obligation arises to transfer economic benefits as a result of past transactions or events.

i) Operating leases

Rentals arising under operating leases are charged to the statement of financial activities in the year they fall due.

j) Fund Accounting

Funds held by the charity are:

[General funds ][- are unrestricted funds which are available for use at the discretion of the ] Trustees in furtherance of the general objectives of the charity and which have not been designated for other purposes.
[Restricted funds][ - represent grants and other income received which are allocated by the ] donor for specific service delivery.
[Designated funds ][- represent unrestricted funds that have been set aside by the Trustees ] for specific future projects.

Expenditure which relates to the service delivered is charged to the fund.

m) Financial instruments

Cash and cash equivalents include cash at banks and in hand and short-term deposits with a maturity date of three months or less.

Drinkaware only has financial assets and financial liabilities of a kind that qualify as basic financial instruments.

The charity only holds basic financial instruments as defined by FRS 102. Financial instruments receivable or payable within one year of the reporting date are carried at their transaction value and subsequently at their settlement value.

n) Debtors and creditors

Debtors and creditors receivable or payable within one year of the reporting date are carried at their transaction price. Debtors and creditors that are receivable or payable in more than one year and not subject to a market rate of interest are measures at the present value of the expected future receipts or payment discounted at a market rate of interest.

o) Pensions

Drinkaware operates a defined contribution pensions policy in compliance with the stakeholder pensions requirements. Drinkaware matches the percentage that the employee contributed up to a maximum of 5%. Contributions payable are charged to the profit and loss account in the year they are payable.

No further liabilities accrue to the Trust other than these contributions.

Drinkaware Annual Trustees’ Report 2022

Notes to the consolidated financial statements

2. Grants & donations - Charity

2. Grants & donations - Charity
	2022	2021
	£	£
Unrestricted:
Donations	5,827,423	5,105,493
Income from Charitable Activities	-	-
Total income	5,827,423	5,105,493

3. Commercial trading operations and investment in trading subsidiary

The wholly owned trading subsidiary, Drinkaware Trading Limited, registered office 264 Salisbury House, London Wall, London, EC2M 5QQ ,Company Number: 11735195, which is incorporated in the UK, pays all its taxable profits to the charity by Gift Aid. Drinkaware Trading Limited operated the commercial activities previously carried out by The Drinkaware Trust up to 30 June 2019. The charity owns the entire issued share capital of 1 share of £1. A summary of the trading results is shown below.

Shares held in subsidiary

	2022 2021 £ £
1 Ordinary share of £1	1 1
	2022 2021 £ £
Summary Profit & Loss account
Turnover	663,122 142,370
Cost of sales and administrative expenses	(42,178) (2,480)
Gross Profit	620,944 139,890
Distribution Costs	(8,600) (9,857)
Admin Costs	(242,201) (464,027)
Other Income	178,212 193,698
Net Profit	548,355 ( 140,296)
Interest Payable and similar charges	(1,842) (1,651)
Surplus/(Loss)on ordinaryActivities	546,513 (141,947)
Loss brought forward (495,884) (353,939)
Retained(Loss)Surplus in the subsidiary 50,629 ( 495,884)
2022 2021 £ £
Summary Balance Sheet
Current assets 361,284 345,852
Current liabilities (310,655) (841,738)
Capital and reserves 50,629 ( 495,886)

Notes to the consolidated financial statements

4. Investment income

4. Investment income
	2022	2021
	£	£
Unrestricted bank interest receivable	10,713	2,374

5. Other income
	2022	2021
	£	£
Unrestricted Grants	43,208	105,000
Furlough Grant Income	_	19,375
	43,208	124,375

Included within the above are restricted grants totalling £0 (2021: £105,000)

6. Expenditure

6. Expenditure
	Staff	Support	Other Direct	Total
	Costs	Costs	Costs	2022
	£	£	£	£
Raising funds
Cost of raising donations Commercial tradingoperations	174,103 -	159,656 121,262	- -	333,759 121,262
Charitable activities Consumer information Total resources expended	1,408,652 1,582,755	1,426,973 1,707,890	2,478,092 2,478,092	5,313,717 5,768,737
	Staff	Support	Other Direct	Total
Raising funds	Costs £	Costs £	Costs £	2021 £
Cost of raising donations	171,759	124,100	-	295,859
Commercial tradingoperations	-	175,512	-	175,512
Charitable activities
Consumer information Total resources expended	1,389,687 1,561,446	1,203,779 1,503,391	1,946,628 1,946,628	4,540,094 5,011,465

Drinkaware Annual Trustees’ Report 2022

Notes to the consolidated financial statements

Notes to the consolidated financial statements

7. Allocation of support costs and overheads

	Raising Funds £ Consumer Information £ Commercial Trading Operation £ Total 2022 £
Unrestricted funds:
Premises	15,358 124,259 - 139,617
Depreciation	60,357 488,344 - 548,701
Communications and IT	20,907 169,156 - 190,063
Postage andprinting	1,036 8,383 - 9,419
Travel costs	2,415 19,540 - 21,955
Employee related costs	59,583 482,079 - 541,662
Governance costs(Note 8)	- 135,212 - 135,212
Commercial tradingoperations	- - 121,262 121,262
Total support costs	159,656 1,426,973 121,262 1,707,890

			Commercial
	Raising	Consumer	Trading	Total
	Funds	Information	Operation	2021
	£	£	£	£
Unrestricted funds:
Premises	22,543	182,398	-	204,941
Depreciation	42,496	343,832	-	386,328
Communications and IT	22,238	179,922	-	202,160
Postage and printing	858	6,946	-	7,804
Travel costs	222	1,790	-	2,012
Employee related costs	35,743	289,190	-	324,933
Governance costs (Note 8)	-	199,701	-	199,701
Commercial trading operations	-	-	175,512	175,512
Total support costs	124,100	1,203,779	175,512	1,503,391

8. Analysis of governance costs

8. Analysis of governance costs
	Total	Total
	2022	2021
	£	£
Auditors’ remuneration	28,598	23,840
Auditors’ remuneration -prioryear	-	-
Auditors’ remuneration - non audit services	-	-
Legal andprofessional fees	106,615	175,861
Total support costs	135,212	199,701

9. Staff costs and Trustee remuneration

	Group Group 2022 £ 2021 £ 2022 £ 2021 £
Wages and salaries	1,292,792 1,291,726 1,292,792 1,291,726
Pension contributions	137,228 115,226 137,228 115,226
Social securitycosts	152,735 149,577 152,735 149,577
	1,582,755 1,556,529 1,582,755 1,556,529
The average number of employees during the	year was: 2022 2021
Charity	26 24
	26 24
The number of employees with annual remuneration in excess of £60,000 was as follows: 2022 2021
£60,000 to £69,999 3 1
£70,000 to £79,999 2 1
£80,000 to £89,999 1 1
£110,000 to £110,999 - 1

The pension contribution attributable to higher paid employees is £47,461 (2021: £28,542). )

It should be noted that Drinkaware operates a salary sacrifice pension scheme.

The permanent Director of Finance and CEO started in September/October 2022 respectively.

10. Trustee and key personnel remuneration

The Trustees neither received nor waived any emoluments during the year (2021: £nil)

Expenses of £1,868 (2021: £895) were reimbursed to three (2021: three) Trustees during the year.

Key personnel include Trustees, Chief Executive, Company Secretary and Chief Medical Advisor. The total employee benefits of the charity’s key management personnel were £131,522 (2021 £267,636).

11. Taxation

The charity benefits from exemptions on income and gains falling within Sections 466-493 of the Corporation Tax Act 2010 to the extent they are derived from charitable activities. Its wholly owned trading subsidiary, Drinkaware Trading Limited, passes profits on which tax would be payable to the charity under Gift Aid.

The Drinkaware Trust is registered for VAT and expenditure is recorded exclusive of any VAT incurred that is recoverable.

Drinkaware Annual Trustees’ Report 2022

Notes to the consolidated financial statements

Notes to the consolidated financial statements

12. Intangible fixed assets - group and charity

12. Intangible fixed assets	- group and charity
	Website
	and Mobile
	Application	Healthy
	and Software	Living Tool	Total
	£	£	£
Cost
At 1 January2022	1,374,425	-	1,374,425
Additions	452,400	-	452,400
Disposals	(207,050)	-	(207,050)
At 31 December 2022	1,619,775	-	1,619,775
Depreciation
At 1 January2022	520,953	-	520,953
Charge foryear	487,396	-	487,396
Disposals	(207,050)	-	(207,050)
At 31 December 2022	801,299	-	801,299
Net Book Value
At 31 December 2022	818,476	-	818,476
At 1 January2022	853,473	-	853,473

14. Stock

14. Stock
	Group Charity 2022 £ 2021 £ 2022 £ 2021 £
Informational booklets and materials	33,594 43,894 1,490 40,532

Charity stock of Nil (2021: £40,532) are items held for the Home and Dry Campaign.

15. Debtors	Group Charity 2022 £ 2021 £ 2022 £ 2021 £

Trade debtors	850,888 800,235 779,563 688,045
Provision for Bad and Doubtful Debts	(112,669) (251,137) (107,150) (706,288)
Other debtors	31,603 40,574 31,603 31,601
Amounts owed by groupundertakings	- - 167,500 657,965
Prepayments and accrued income	121,509 118,962 119,118 80,616
	891,331 708,634 990,634 751,939

16. Creditors: amounts falling due within one year

13. Tangible fixed assets - group and charity

	Fixtures, Furniture and Equipment £ Leasehold Improvements £ Total £
Cost
At 1 January2022	170,929 48,045 218,974
Additions	8,670 - 8,670
Disposals	(94,187) - (94,187)
At 31 December 2022	85,412 48,045 133,457
Depreciation
At 1 January2022	130,487 8,884 139,371
Charge foryear	43,042 17,767 60,809
Disposals	(93,520) - (93,520)
At 31 December 2022	80,009 26,651 106,660
Net Book Value
At 31 December 2022	5,402 21,393 26,796
At 1 January2022	40,442 39,160 79,603

		Group Charity 2022 £ 2021 £ 2022 £ 2021 £
Trade creditors		150,357 415,184 99,177 350,082
Other creditors		123,235 143,745 121,302 130,339
Accrualspension costs		17,092 34,072 17,092 34,072
Taxes and social securitycosts		66,330 41,375 43,470 30,681
Accruals		49,141 178,634 33,837 138,923
Intercompany		- - 64,790 (43,347)
		406,155 813,010 379,668 640,750

Drinkaware Annual Trustees’ Report 2022

Notes to the consolidated financial statements

Notes to the consolidated financial statements

17. Operating leases

At 31 December 2022 the group had commitments under non-cancellable operating leases as follows:

	Group Charity
	2022 £ 2021 £ 2022 £ 2021 £
Land & Buildings
within oneyear	62,208 62,208 62,208 62,208
in two to five years	8,517 70,725 8,517 70,725
after five years	- - - -
Office equipment
within one year	- 2,153 - 2,153
in two to five years	- - - -
after five years	- - - -
	70,725 135,086 70,725 135,086

18. Statement of restricted funds - group and charity

Year ended 31 December 2022

Brought forward £ Incoming resources £ Resources expended £ Transfers £ Carried forward £	Brought forward £ Incoming resources £ Resources expended £ Transfers £ Carried forward £
Restricted funds 105,000 - (105,000) - -
Total funds 105,000 - (105,000) - -
Year ended 31 December 2021 Brought forward Incoming resources Resources expended Transfers Carried forward £ £ £ £ £
Restricted funds	- 105,000 - - 105,000
Total funds	- 105,000 - - 105,000

Restricted funds relate to monies received from Drinkaware Partners to be applied to specified goods and services. These will include delivery of bespoke campaign support and materials and tailored Drinkaware programmes.

19. Unrestricted funds

Year ended 31 December 2022

	Brought forward £ Incoming resources £ Resources expended £ Transfers £ Carried forward £
General Fund	1,961,782 6,290,845 (5,663,737) (662,197) 1,926,693
Designated Fund - Future Depreciation	933,075 - - (87,803) 845,272
Strategy Delivery	- - - 750,000 750,000
Designated Fund - Campaign Fund	400,000 - - - 400,000
Designated Fund - Research Fund	190,000 - - - 190,000
	3,484,857 6,290,845 (5,663,737) - 4,111,965
Year ended 31 December 2021	Brought forward £ Incoming resources £ Resources expended £ Transfers £ Carried forward £
General Fund	2,211,778 5,454,543 (4,181,464) (1,523,075) 1,961,782
Designated Fund - Future Depreciation	- - - 933,075 933,075
Designated Fund - Campaign Fund	550,000 - (550,000) 400,000 400,000
Designated Fund - Research Fund	280,000 - (280,000) 190,000 190,000
	3,041,778 5,454,543 (5,011,464) - 3,484,857

20. Analysis of net assets between funds

Year ended 31 December 2022

20. Analysis of net assets between funds Year ended 31 December 2022
	Unrestricted funds £ Restricted funds £ Total £
Group
Fund balances at 31 December 2022 are represented by:
Fixed assets	845,272 - 845,272
Net Current Assets	3,266,692 - 3,266,692
Total net assets	4,111,965 - 4,111,965
	Unrestricted funds £ Restricted funds £ Total £
Charity
Fund balances at 31 December 2022 are represented by:
Fixed assets	845,272 - 845,272
Net Current Assets	3,216,064 - 3,216,064
Total net assets	4,061,336 - 4,061,336

Drinkaware Annual Trustees’ Report 2022

Notes to the consolidated financial statements

Notes to the consolidated financial statements

20. Analysis of net assets between funds continued

22. Ultimate controlling party

Year ended 31 December 2021

20. Analysis of net assets between fundsc Year ended 31 December 2021	ontinued
	Unrestricted funds	Restricted funds	Total
	£	£	£
Group
Fund balances at 31 December 2021 are represented by: Fixed assets	933,075	-	933,075
Net Current Assets	2,551,782	105,000	2,656,782
Total net assets	3,484,857	105,000	3,589,857
	Unrestricted	Restricted
	funds	funds	Total
	£	£	£
Charity Fund balances at 31 December 2021 are represented by:
Fixed assets	933,076	-	933,076
Net Current Assets	2,551,779	105,000	2,656,779
Total net assets	3,484,855	105,000	3,589,855

Drinkaware Trading Limited is a wholly owned subsidiary of The Drinkaware Trust, which is the ultimate controlling party.

The ultimate controlling party of the Drinkaware Trust are the Trustees.

23. Capital commitments

There were no capital commitments not provided for in the financial statements (2021: None)

24. Legal status of the charity

The charity is a company limited by guarantee and has no share capital.

In the event of the charity being wound up the liability in respect of the guarantee is limited to £1 per member of the charity.

21. Related party transactions

On the 1st November 2019 Drinkaware Trust made a loan of £50,000 to Drinkaware Trading Ltd at a rate of 3% above the Bank of England Base Rate (3.73%) which accrues daily.

During the year Drinkaware Trust charged a management fee of £156,000 (2021: £300,000) to Drinkaware Trading Limited for administration and support costs.

At the balance sheet date Drinkaware Trust was owed £100,442 (2021: £712,825) by Drinkaware Trading Limited.

During the year Wells & Co Limited, a related party to The Drinkaware Trust by virtue of Trustee Paul Wells also being a director of the company purchased logo licences totalling £1,500 and donated £5,648 to the Trust.

Drinkaware Annual Trustees’ Report 2022

Our funders

December 2022

Accolade Wines Limited 2. Admiral Taverns Ltd 3. Adnams PLC 4. ALDI Stores Ltd 5. Amber Bev 6. Asahi UK Ltd 7. ASDA Stores Ltd
Disaronno International UK Limited 34. Distell International 35. E & J Gallo Winery Europe 36. Edrington Group 37. England and Wales Cricket Board 38. Enotria & Coe Ltd 39. Everards Brewery Ltd
Aston Manor Ltd 40. Freedom Brewery Ltd 9. Atom Supplies Ltd 41. Funkin Cocktails Ltd 10. Bacardi-Martini Limited 42. Getir UK Limited 11. Bancroft Wines 43. Glen Turner Company Ltd 12. Beam Suntory 44. Global Brands 13. Benchmark Drinks 45. Goedhuis & Co 14. Berry Brothers & Rudd 46. Gordon & Macphail 15. Blue Tree Limited 47. H Weston and Sons Ltd 16. Broadland Drinks 48. Hallgarten & Novum Wines 17. Brothers Drinks Co Ltd 49. Harvey & Sons (Lewes) Ltd 18. Brown-Forman 50. Hatch Mansfield Limited 19. Budweiser Brewing Group UK&I 51. Heineken UK 20. C&C Group 52. Hippodrome Casino Ltd 21. Campari UK 53. Hi-Spirits (Sazerac) 22. Carlsberg Marston’s Brewing 54. Hook Norton Brewery Company Limited 55. Ian Macleod Distillers Ltd
Casella Family Brands (Europe) Ltd 56. Ideal Wine Company 24. Castel-Frères 57. In Good Company Brewing Ltd 25. Cider of Sweden Ltd (Kopparberg) 58. InchDairnie Distillery Ltd 26. Concha y Toro UK Ltd 59. International Beverage 27. Continental Wine & Food 60. J Chandler & Co (Buckfast) Ltd 28. Corinthian Brands Limited 61. J D Wetherspoon 29. Cotswold Distillery 62. John E Fells & Sons Ltd 30. Daniel Thwaites 63. JW Lees & Co (Brewers) Ltd 31. DGB Europe Limited 64. Kingsland Wines 32. Diageo Great Britain Ltd 65. Laithwaites Wine (Direct Wines Ltd)

66.
Laurent Perrier
67.
Leeds University Union
68.
Lidl GB
69.
Loch Lomond Group
70.
Louis Latour Agencies
71.
Maisons Marques et Domaines
72.
Majestic
73.
Marks and Spencer plc (UK)
74.
Marston’s plc
75.
Mason’s of Yorkshire Ltd
76.
Mast-Jaegermeister UK Ltd
77.
Mitchells and Butlers plc
78.
Moet Hennessy UK Ltd
79.
Molson Coors Beverage Company
80.
Morrison Scotch Whisky Distillers
81.
North South Wines Ltd
82.
Oakham Ales
83.
Off-Piste Wines Ltd
84.
Origin Wine Ltd
85.
Parkdean Resorts UK Ltd
86.
Pernod Ricard UK
87.
Pinter
88.
Pol Roger
89.
Punch Pubs & Co
90.
Quintessential Brands UK (G&J
Greenalls)
91.
R&B Distillers Limited
92.
Racecourse Association Ltd
93.
Rekom UK
94.
Remy Cointreau UK Ltd
95.
Robinsons Brewery
96.
Sainsbury’s Supermarkets Ltd
97.
Shepherd Neame Ltd

98.
SHS Group Drinks Division
99.
Sloemotion Distillery
100.
Southwestern Distillery Ltd
101.
Spar (UK) Ltd
102.
St Austell Brewery
103.
Terroirs et Vignerons de Champagne
104.
Tesco plc
105.
TGI Friday’s
106.
Thatchers Cider Company Ltd
107.
The Coca-Cola Company
108.
The Co-operative Group
109.
The Drinks Company
110.
The Restaurant Group Plc
111.
The Wine Society
112.
Theakston Ltd
113.
Treasury Wine Estates
114.
Vranken Pommery
115.
Waitrose & Partners
116.
Warner’s Distillery Ltd
117.
Wells & Co
118.
Whitbread Restaurants
119.
Whyte and Mackay ltd
120.
William Grant & Sons Ltd
121.
Wm Morrison Supermarkets Limited
122.
Woodforde’s Brewery Ltd
123.
Young & Co.’s Brewery plc

Drinkaware Annual Trustees’ Report 2022

References

1 Drinkaware. (2022, October 4). 19 Drinkaware. (2021, October 4). 31 Whitaker, V., Curtis, P., Fairbrother, H., Drinkaware Monitor 2021 Drinkaware Monitor 2021. Base: IMD 1-2, Oldham, M., & Holmes, J. (2023). Young n=1,284; IMD 9-10, n=1,866. people’s explanations for the decline in 2 Brigid Francis-Devine, B., Harari, D., youth drinking in England. BMC Public. Keep, M., Bolton, P., Barton, C., & Wilson, 20 Office for Health Improvement Health, 23(1), 1-13. W. (2023, March 27). Research Briefing: and Disparities. (2023, January 19). Rising cost of living in the UK. House of Substance misuse treatment for adults: 32 Mintel. (2022). Attitudes towards lowCommons Library.

20 Office for Health Improvement and Disparities. (2023, January 19). Substance misuse treatment for adults: statistics 2021 to 2022.
32 Mintel. (2022). Attitudes towards lowand no-alcohol drinks, UK, 2022.

3 ONS. (2023, Feb). Impact of increased cost of living on adults across Great Britain: September 2022 to January 2023 (Table 1.1)

21 The total of ‘alcohol only’ plus the ‘nonopiate and alcohol’ groups.
- 33 IWSR. Moderation trend drives demand for no-alcohol products in the UK.
- 34 Mintel. (2022). Attitudes towards lowand no-alcohol drinks, UK, 2022.
22 Office for Health Improvement and
4 ONS. (2023, April 23). Consumer price Disparities. (2021, November 25). Adult inflation tables (Table 4). substance misuse treatment statistics 2020 to 2021: report.
5 ONS. (2023, April 23). Consumer price inflation tables (Table 4).
2020 to 2021: report. 35 Drinkaware. (2021, October). How we can better support At Risk drinkers (and
23 Office for Health Improvement and their Friends & Family). Disparities. (2022, April 13). Guidance. Extra funding for drug and alcohol 36 Zeeman, L., Meads, C., Sherriff, N., treatment: 2022 to 2023. & Aranda, K. (2022). A systematic
6 Britner, L., (2022, May 4). Beer, wine and spirits sales fall over Easter period – NielsenIQ. Drinks Retailing.

36 Zeeman, L., Meads, C., Sherriff, N., & Aranda, K. (2022). A systematic scoping review of alcohol use amongst gender and sexual minorities: LGBT+ Drinkaware.

24 Drinkaware. (2022, March 24). Nondrinkers. Drinkaware Data Library.
7 Britner, L., (2022, December 13). Beer, wine and spirits sales slip as inflation bites – NielsenIQ. Drinks Retailing.

25 Ng Fat, L., Shelton, N., & Cable, N. (2018). 37 Addicott, C., Brandon, N. & Smith, R. 8 HM Revenue & Customs. (2022, Investigating the growing trend of non(2022). Difficult conversations in the November 30). Alcohol Bulletin drinking among young people; analysis workplace about alcohol. commentary (August to October 2022). of repeated cross-sectional surveys in England 2005–2015. BMC public health, 9 Based on mid-2021 population 18(1), 1-10.

9 Based on mid-2021 population estimates. UK adult population: 21.5% of (53,188,204 – 7,712,290 (14.5%) nondrinkers). ONS. (2022, Dec 21). Estimates of the population for the UK, England, Wales, Scotland and Northern Ireland [Dataset].

26 Vashishtha, R., Pennay, A., Dietze, P., Marzan, M. B., Room, R., & Livingston, M. (2021). Trends in adolescent drinking across 39 high-income countries: exploring the timing and magnitude of decline. European journal of public health, 31(2), 424-431.

10 Drinkaware. (2022, March 24). Drinking behaviour. Drinkaware Data Library.
11 As defined by AUDIT-C score.

27 Burgess, A., Yeomans, H., & Fenton, L. 12 Office for National Statistics. (2022, (2022). ‘More options… less time’ in the ‘hustle culture’ of ‘generation sensible’: December 8). Alcohol-specific deaths in Individualization and drinking decline the UK: registered in 2021. among twenty-first century young 13 ONS. (2022, December 8). Alcohol adults. The British Journal of Sociology, -specific deaths in the UK: registered in 73(4), 903-918. 2021. 12 Office for health improvements and disparities. Monthly trend in 28 Davey, C. (2021). Online sobriety mortality for all alcohol-specific communities for women’s problematic conditions in England - all persons. alcohol use: a mini review of existing Behavioural risk factors. Wider qualitative and quantitative research. Impacts of COVID-19 on Health (WICH) Frontiers in global women’s health, 2, monitoring tool. 773921.

29 Vashishtha, R., Livingston, M., Pennay, A., Dietze, P., MacLean, S., Holmes, J., ... & Lubman, D. I. (2020). Why is adolescent drinking declining? A systematic review and narrative synthesis. Addiction Research & Theory, 28(4), 275-288.

14 Office for health improvement and disparities. (2023, March 7). Local Alcohol Profiles for England: short statistical commentary, March 2023.
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30 Caluzzi, G., Livingston, M., Holmes, J., 16 Public Health Scotland. (2023, February MacLean, S., Lubman, D., Dietze, P., ... 28). Alcohol related hospital statistics. & Pennay, A. (2022). Declining drinking Scotland financial year 2021 to 2022. among adolescents: are we seeing a denormalisation of drinking and 17 NISRA. (2022, December 14).Alcohol a normalisation of non-drinking? -Specific Deaths in Northern Ireland, Addiction, 117(5), 1204-1212.

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Drinkaware

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t. 020 7766 9900 e. contact@drinkaware.co.uk Charity number: 1094586 Publication date: 20 July 2023 drinkaware.co.uk

2022-12-31-accounts

Annual Trustees’ Report 2022

Contents

Annual Trustees’ Report 2022

Foreword from the Chair of Trustees

Annual Trustees’ Report 2022

Chief Executive’s Report

“

Directors and Trustees

Chair

Trustees

Auditors

Chief Medical Advisor

Bankers

Chief Executive Officer

Solicitors

Company Secretary

Investment advisors

Drinkaware organisational strategy 2023-2025

Annual Trustees’ Report 2022

Our goals

Working together to reduce alcohol harm

Goal 1

Voice

Goal 2

Information and support

Goal 3

Our values

Solid reasoning:

Clarity with empathy:

Understanding and connecting:

Principled partnership:

Goal 4

Research and expertise

Determination and curiosity:

Goal 5

Infrastructure

Drinkaware in numbers

Annual Trustees’ Report 2022

Drinking trends

A new peak in alcohol mortality

Alcohol is one area where people are cutting back

inequalities

What other trends have we observed?

Annual Trustees’ Report 2022 Public policy

Sharing our research with government departments

Annual Trustees’ Report 2022

Our partners

Case studies

Racecourse Association

Racecourse Association said:

Huddersfield Town Foundation and Heineken

Considerate Constructors Scheme (CCS)

Budweiser Brewing Group UK&I

Annual Trustees’ Report 2022

Our research

Understanding the current scale of drink spiking

The report also found:

Developing and improving Drinkaware’s tools and campaigns

Focus group participants

Reaching gender and sexual

minority groups

”

Improving conversations about alcohol in “ the workplace

Understanding people’s attitudes on alcohol-free and low alcohol products

”

“

Annual Trustees’ Report 2022

Our tools

Our channels

We won four awards for our digital work in 2022:

BIMA Awards

Northern Digital Awards 2022

Chatbot:

Unit and Calorie Counter:

MyDrinkaware App:

Annual Trustees’ Report 2022 Our campaigns

Creating engaging content

Drinkaware in the media

Our people