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2020-12-31-accounts

TRUSTEES ANNUAL REPORT

incorporating Annual Impact Report and Financial Statements for year ending 31[st] December 2020

MADaboutART

CHILDREN AND YOUTH BUILDING LASTING POSITIVE CHANGE

Who we are

MADaboutART is a charity established in 2002 to reduce the impact of HIV infection on children and young people

Our vision

A future without HIV created through art and education

Our mission

To bring about lasting positive change for children and young people using art as the platform to inspire, ignite imagination and have fun learning

What we do

MADaboutART supports and raises funds for the MADaboutART Trust, a separately-constituted legal entity in South Africa. The MADaboutART centre, built and managed with funds raised by MADaboutART in the UK, provides a safe space, where trained volunteers run arts-based educational and developmental activities that support positive life choices and reduce the impact of HIV infection on children and young people

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MAD: Making a difference

We focus on one specific community in South Africa – Dam se Bos South on the outskirts of Knysna in Western Cape province – which has high levels of HIV infection, poverty and social exclusion and where, despite availability of antiretroviral therapies, lives are still being lost to AIDS.

At the heart of the community, the MADaboutART centre provides a safe space for children and young people when they might otherwise spend time on the streets, drawn into crime and risky behaviours.

As well as educational and developmental activities, trained volunteers make sure every child has a hot meal after class. The productive food garden, where children learn to plant

and grow vegetables, provides fresh ingredients to the kitchen. With many parents unemployed or working in the informal economy, poverty is reality and for lots of children the meal they have at MADaboutART is a lifeline without which they would go to bed hungry.

Over the years we have seen that education alone does not bring about change. Skills and importantly CONFIDENCE are also needed for change to take place.

At MADaboutART we believe involving children in their own learning is key to unlocking potential and transforming lives. Children are involved in setting their own ground rules and goals. Rules that define how they'd like to be treated and how they'll treat others. Goals that set a path towards a brighter future. This foundation element of our life skills practicum is a point of self-realisation for many children; a starting point in taking responsibility for their own actions and life choices. Children begin to make positive changes to their own lives which in turn transform communities.

Handprints are a human symbol unique to each of us; a celebration of personal identity that encourages children to celebrate diversity, express individuality, be curious and demand change.

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The MAD journey; transforming participants into leaders

We build long term relationships with vulnerable children and youth who start their journey at MADaboutART, supporting them over years as they grow and make positive choices for their future.

Young people tell us that their time at MADaboutART changed their lives. Their real-life stories chart development into strong careers including teaching, banking, retail management and the police force. Some of their stories feature in this report.

Beatrice RB Jonas, Manager – MADaboutART centre, South Africa

As a teenager in 2002, Beaty was one of the first youngsters to enrol at MADaboutART and has been part of our MAD family ever since. Beaty graduated from the programme as a Youth Ambassador in 2005 and was appointed Manager at the MADaboutART centre in 2016.

‘I’m Beaty, manager of MADaboutART’s centre in South Africa. I'm a mum and I'm passionate about creating a brighter future for all kids in my community. I was born and grew up in Knysna, South Africa, close to MADaboutART. I came to MAD while I was still at school. MAD helped me learn about myself, confront the demons in my life, make some wise life choices and grow up strong. Now I have two children of my own. I love my community. My goal is to protect lives; building brighter futures by helping children stay safe and make positive choices and making sure no child at MAD goes home hungry’.

Beaty is supported by a group of committed volunteers and teenage youth ambassadors. Our long-term approach attracts dedicated participants, past and present, who volunteer their time at MAD’s afterschool programme. Four days a week the team provide after-school activities that increase children’s emotional and social wellbeing[1] and guide children in making positive life choices.

1International AIDS Impact Conference, Gaberone, September 2009 and Journal of Tropical Medicine and International Health, 2011

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Food sustainability

We are proud of the food garden established 10 years ago at the MADaboutART centre. Discovering the joy that comes from planting a seed and watching it grow is an important part of the practical curriculum at MADaboutART . Children love the sense of achievement that comes from growing their own food and are always enthusiastic to get out into the garden.

We believe in food security rather than dependency . Growing food and learning about health and nutrition inspires children to make positive healthy choices that benefit their physical and mental health for the rest of their lives,

During the second half of 2020 being in the garden was the perfect activity – outdoors, plenty of fresh air and socially distant.

Bruno (9) is a little overwhelmed by his crop of carrots. How they grew from a bunch of seeds is nothing short of a miracle

In the garden, children work together to plant and harvest crops sustainably; growing food that is used in the MAD kitchen to make healthy, nutritious meals that make all the difference for growing children .

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The kitchen at MADaboutART is open four days a week after class making sure every child attending MADaboutART receives a hot meal before they go home.

Our e’Pap breakfast scheme gives children a nutritious start to the day. e'Pap instant porridge, made from wholegrain maize and soya beans enriched with vitamins, is rich in omega fatty acids and contains nutrients which maximise absorption and bioefficacy.

511 children fed regularly

>3 times more children fed during the pandemic (compared to Quarter 1) >5 times more children fed than last year

hot meals 7,358 ePap breakfasts 15,891

Number of children fed each year

----- Start of picture text -----
2019 2020
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The kitchen opened in 2006 with a few pots and pans and basic cooking equipment and so began a long-standing tradition of soup after class. For over 15 years the kitchen has sustained thousands of hungry children. Not surprisingly it was reaching the end of its working life and needed urgent renovation to maintain a basic, robust and hygienic space. The success of our ‘Hungry Mouths’ campaign (more detail in Objective 4) enabled us to refurbish the worn-out kitchen this year. Work began in August 2020 and the first meals were served out of the new kitchen in September 2020.

More than just a kitchen, it's a space that feeds body and soul and fuels the potential of each child .

Noah, age 6, has been coming to MADaboutART since 2019

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FROM OUR FOUNDER

Dr Larry K Gurney, Founding Trustee & Chair

To say this was an unusual year would be an understatement. In March our world was turned upside down by a virus. Not HIV this time but Coronavirus , a deadly opponent that brought usual operations to a sudden halt. The lockdown that followed closed the doors of the MADaboutART centre in South Africa for the first time since activities began almost 20 years ago .

Strict Government restrictions closed schools and all activities at the MADaboutART centre in South Africa were suspended for 3 months . Our accelerating entrepreneurship programme stalled as social restrictions kept visitors at home.

In crowded communities around MADaboutART in South Africa, many families live in poor conditions in crowded households, often without a toilet or running water. Maintaining social distancing and basic hygiene were a huge challenge. It was tough, but we had purpose. We moved quickly, and I believe made a real difference to health and wellbeing in our community. We refocussed activities and protected lives by teaching children how to stay safe from Coronavirus and leading a public awareness campaign to encourage mask-wearing and hand washing.

During lockdown wages stopped for many. More families than ever struggled to feed their children. We expanded our feeding programme substantially in response to levels of hunger we had not witnessed in almost 20 years working in South Africa

I’m very proud of Beaty Jonas, Manager at the MADaboutART centre and her team of volunteers on the ground in South Africa who worked tirelessly to support their community in need. I’m proud too of our response as an organisation, flexing our capability in the field of HIV to protect lives from Coronavirus .

On a personal level, the trip I made to MADaboutART in South Africa in January 2020 was my first in several years. My purpose was to work with emerging young artists and guide them to develop skills and a saleable portfolio. Sadly, not long afterwards Covid-19 got a grip and opportunities were cut short but the enthusiastic young group made the most of the difficult months of lockdown to practise skills and prepare new work in readiness for new visitors.

Looking forward to next year, at a practical level, we have plans to repair some well-used parts of the MADaboutART centre and construct new toilets and hand-washing facilities for the children. Distressingly, hunger during the pandemic led to several food-related break-ins at the MADaboutART centre and next year we will construct a perimeter wall to enhance security. A mural opportunity of course, but also a stark reminder of social deprivation and the need to resume a full programme of activities at the MADaboutART centre post-pandemic so that more children can find their brighter future.

Larry

Dr Larry Gurney Founder - MADaboutART

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THEORY OF CHANGE

This year, inspired by collaborative partner RockStone & Pebbles, we adopted a theory of change framework which helped define more clearly which activities to focus on to support our mission.

----- Start of picture text -----
What
OUR MISSION
change to
we wish to Lasting positive change for children and young people
make?
OUR GOAL
What do we Children and young people build positive life pathways
need to
focus on to
make that
Children and young Children and young
change
people are more people living a brighter
happen?
resilient ; feeling future ; reaching new
hopeful, feeling heights, a force for
confident, feeling change, ‘being the
What inspired change they want to see’
activities
will support
our mission
and help us OUR ACTIVITIES
reach our
We support arts-based learning and development
goal?
EXPRESSIONAL PSYCHO- LIFE SKILLS ENTREPRENE
ART SOCIAL URSHIP
Learning by
SUPPORT
Facilitating doing Developing
(Hero Booking)
learning skills
Leading by
Sharing life
Healing example Positive
experiences
emotions transformation
Inspiring
Finding
Building others Connecting to
solutions
understanding opportunity
Moving forward
----- End of picture text -----

OUR APPROACH Involvement – sustainability – having fun learning

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Expressional art

Sharing experiences through art helps children feel less alone, emotionally stronger, more able to cope. HIV affects the lives of millions across the globe, yet many people don't know how to protect themselves and others. Stigma and discrimination are still a reality. Through art, MADaboutART helps children and young people understand the facts around HIV, breaking down stigma and protecting lives.

Khaya (left, age 15) is from a poor family but that doesn't make him a less brilliant and important star. In fact, it pushes him to reach higher and with strength.

What makes Khaya and other youngsters at MADaboutART special is that together they set out to make a difference, not only to their own lives but to others too.

Khaya's painting 'Tornado and Love' tells of searching for someone who will accept him as he is. A powerful tornado pushes him forward and he feels positive he'll find happiness and a bright future.

Right: ‘A hug. Just to be held through the good and the bad’ by Andile, age 15.

Taken from RAINBOW OF HOPE, a narrative artwork created by children at MADaboutART to tell a story of some-one coming to terms with living with HIV.

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Psycho-social support

Many young people living in poverty experience anger and low self-esteem. The endemic stigma of HIV increases isolation and emotional trauma. Children become trapped in a downward spiral of vulnerability that leads to under-achievement and risk-taking.

Hero Booking

MADaboutART provides vulnerable children with psycho-social support through a well-established Hero Booking programme which started in 2005 in partnership with REPPSI (Regional Psychosocial Support Initiatives) www.reppsi.org

Hero Books are a powerful channel to enable vulnerable children overcome difficulties in their lives . Telling their story in a safe space, with people they know and trust, each child becomes author, illustrator, main character and HERO of their own book.

Making a Hero Book helps children develop tricks and tactics to gain power over their 'monster', build solutions and move forward with confidence.

Tammy was still in primary school when a man tried to molest her on the way home from school. Making a Hero Book and sharing her story with other children at MAD, Tammy felt supported and, knowing other girls had been through similar experiences, stopped blaming herself.

‘I felt like a big black cloud was suffocating me. My mother had a new partner and she didn’t want me to live with her anymore. It seemed like no-one even cared. Making my Hero Book and sharing my story with other kids at MAD helped heal my hurt and I started to feel good about myself again’.

Ntombi, age 10, MADaboutART

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Entrepreneurship and life skills

We have always dreamed of a wave of social change being taken forward and magnified by young people. Free-thinking young change-makers who build a brighter future for themselves and their community are the essence of MAD.

MAD young entrepreneurs are bringing this dream to life through socially-aware tourism. Our centre in South Africa is in a popular international tourist destination which provides the perfect opportunity to offer guided walks that showcase MAD’s programme in action.

Visitors explore our gallery of narrative art which tells stories of the lives of children who share their journey with us at MADaboutART. Inspirational stories that speak of hope and resilience. By joining one of the team’s guided walks, visitors step off the beaten track and connect with the community at a human level that respects the dignity of people who live there. Young entrepreneurs gain skills and confidence interacting with visitors of all ages from different cultures and backgrounds. Such interactions build life connections, challenge preconceptions and ultimately break down stereotypes for locals and visitors alike.

With sponsorship from MAD, Beaty qualified as a certified tour guide in 2019 and provides mentorship to the project participants. Young entrepreneurs are involved in all aspects of running the project and work as a team to manage bookings, control stock, keep accounts and set goals. We believe financial independence brings greater life choices so after expenses are deducted, a percentage of net income is shared by the team. Typically, they buy stationery for schoolwork or hygiene products - ‘essential’ items that many parents cannot afford for their children. The remaining income helps to build afterschool activities at MADaboutART to benefit all children at the centre.

As the project grows, we plan to broaden its impact in the community by involving local caterers to offer visitors a traditional meal option and by providing opportunity for local unemployed youth to train as tour guides and helpers.

Find out more later in this report.

Entrepreneurship in action; learning by doing, young entrepreneurs are building a brighter future for themselves and their community.

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OBJECTIVES SET

MADaboutART’s purpose is defined in its governing document ‘to advance education on HIV/AIDS and other related illnesses and to relieve sickness and distress amongst those suffering from such illnesses, primarily but not by way of limitation amongst children and young people by providing or assisting in the provision of expressional art classes and art therapy’.

Within the framework of this purpose, 4 objectives were set this year. In response to the pandemic the focus of some objectives and activities were flexed according to emerging needs of children and their care-givers and prevailing Government regulations.

OBJECTIVES

1. Support delivery of educational and life skills interventions to at least 100 children and youth weekly

The set focus of this objective was to support after-school activities for children at the MADaboutART centre in South Africa. The objective was flexed in quarters 2, 3 and 4 to include community outreach activities to mitigate the impact of Coronavirus, including education, distribution of protective equipment and food security.

2. Support development of a sustainable model of entrepreneurship that creates opportunity for local youth

The set focus of this objective was socially-aware tourism. During the pandemic, opportunity was limited, and in quarters 2, 3 and 4 capacity was redirected to community outreach work to mitigate the impact of Coronavirus.

3. Build capacity by expanding and developing the facilitator team in South Africa

The set focus of this objective was to build capacity to deliver educational activities at the MADaboutART centre and this continued throughout the year although scope was limited during full lockdown in quarter 2.

4. Build sustainability by diversifying income

The set focus and scope of this objective was not impacted by the pandemic.

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ACHIEVEMENTS AGAINST OBJECTIVES SET

Objective 1: Support delivery of educational and life skills interventions to at least 100 children and youth weekly

i) After-school curriculum (set focus)

Quarter 1 was ‘business as usual’ at the

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MADaboutART centre in South Africa.

Children attended a variety of after-school

activities including art, health and wellbeing, community upliftment and entrepreneurship/life skills (reported under objective 2).

In March, as awareness of the global pandemic grew, Coronavirus prevention was incorporated into the curriculum in readiness for the first infections locally.

Activities took place four days a week after

school , and sometimes at weekends.

learning activities reached

160

children and young people aged 5 – 18 years

providing

7,200

individual learning interactions

Quarter 2 activities at the MADaboutART centre were suspended due to full Government

lockdown. Everyone, volunteers and children, had to stay at home.

In Quarters 3 and 4 children began a phased return to school.

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learning activities

Limited socially-distant activities resumed at the MADaboutART centre with smaller groups of children and a focus on outdoor activities including food gardening and health and wellbeing.

We began a programme of community outreach activities to mitigate the impact of Coronavirus and expanded our feeding scheme more than 3-fold to cope with increasing hardship brought about by the pandemic (reported below in ‘ Protecting lives ’).

reached

30

children and young people aged 5 – 18 years

providing

720

individual learning interactions

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This year children at MADaboutART

created their own art studio

learned how to stay safe from Covid-19

had fun with ice-breakers

had fun with prepared and ice-breakers planted a worked with clay became food garden became played netball supportive confident gained art skills team players took field trips communicators experienced business cleared litter from practiced yoga community spaces hiked in the forest

cleared litter from community spaces where children play

tackled HIV by playing soccer

Ten years after he began teaching children at MADaboutART about HIV, Vinnie the Virus had a new mission teaching kids how to stay safe from Coronavirus.

Children learned how to avoid spreading – and catching – Covid-19 by keeping hands clean. Each child learned how to wash hands thoroughly . Sounds simple but for many children living in households without running water handwashing can be anything but easy. Even getting a bar of soap can be difficult for families without regular income.

160 children learned how regular hand-washing and

keeping distance from friends could protect them from Covid-19

Better than that, they went home and showed their parents, brothers and sisters how to do it too

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ii) Protecting lives – mitigating the impact of Coronavirus (flexed focus)

In the second and third quarters, as the pandemic took hold, activities were flexed to mitigate the impact of Covid-19. Our expertise in the field of HIV prevention was highly transferrable to Coronavirus and the team at the MADaboutART centre in South Africa moved quickly to undertake interventions that helped flatten the curve of the pandemic .

In March 2020, as Coronavirus arrived in South Africa, Government implemented a full lockdown. Reluctantly the doors of the MADaboutART centre were closed for the first time since activities began almost 20 years ago. For 3 months schools were closed and regular after-school activities at MADaboutART had to be suspended.

Secondary effects of lockdown, most notably lack of free school meals and rising unemployment, caused what has been termed a secondary pandemic of malnutrition . Food security for children and vulnerable adults in the community around the MADaboutART centre became an urgent priority. The team set up an emergency community soup kitchen and expanded existing feeding schemes significantly to meet increasing need. This is reported in detail below.

Lockdown was eased in July 2020 and the team moved out into the community to deliver vital outreach work to protect lives from Coronavirus including education, public awareness and distribution of protective equipment . This is reported in detail below.

Information and personal protection

The community around MADaboutART in South Africa is densely populated and poor, so social distancing and hand hygiene was challenging. Many people were frightened but did not fully understand what Coronavirus is and how to protect themselves.

Everyone in South Africa was legally required to wear a face covering in public but many communities adopted an informal approach to mask-wearing.

We implemented a public awareness campaign to protect lives by educating and motivating mask-wearing. The team went door-todoor explaining how wearing a mask prevents spread of Covid-19.

Households were revisited weekly to check compliance and

1,050 reusable cloth masks given to

525 residents in

build motivation.

Soap bars were distributed to households in need to enable residents to wash hands and masks effectively.

362 households

home visits >4,000 were made to 362 households August – November 2020

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2 reusable cloth masks and an information leaflet were given to each person (except infants under 2 years).

Cotton masks were made from donated fabrics by local sewing co-operatives who otherwise would not have been able to work during lockdown.

Information leaflets provided in 3 local languages – English, Afrikaans and Xhosa.

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Street posters were displayed along busy thoroughfares to encourage mask-wearing. Face shields were provided to essential workers and ‘No mask, no entry’ posters pinned up at shops and churches. Loud hailer announcements raised awareness and community elders and shop owners acted as role models .

We distributed

50 street posters

50 face shields

500 soap bars

16 ‘No mask, no entry’ posters

people >3,000 received information to help them stay safe from Coronavirus

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Reaching out to vulnerable or marginalised families with basic information and resources that many people take for granted can really made a difference.

At a time when Coronavirus infections were increasing rapidly, we believe this work reduced spread of Covid-19 in a vulnerable community and ultimately SAVED LIVES.

Mary (left) is disabled, unable to read or write, and spends a lot of time at home. She loves to knit and chat to friends. When the team called, Mary had little to no information about

Coronavirus. Our trained volunteers provided her with cloth masks, soap and information to enable her to protect herself from Covid-19.

Maureen (right) is an elderly lady who lives with her family of 11 including a new born baby in a one-room Wendy house. Maureen is asthmatic and often has difficulty breathing. She also has hypertension. She had lost a cousin to Covid-19 and, especially with her medical conditions, was very frightened. After the team’s visit, Maureen felt confident she could keep herself and her family safe.

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Building parenting skills

Lockdown confined many children to a home environment where they were at risk of harm from violence and abuse. To support parents and caregivers to build positive relationships with their children, we distributed activity sheets containing top tips to help reduce violence against children and keep children safe during the pandemic and beyond.[2]

A group of parents and teenagers participated in international research on the impact of the activity sheets and on parenting in the context of the pandemic. Afterwards they painted their individual experiences.

‘Family talk’ by Rosemary, single mum of 2 teenage boys

2 Parenting for Lifelong Health (PLH), WHO and UNICEF www.covid19parenting.com

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Food security

Traditionally our kitchen provides hot meals for children enrolled at MADaboutART. At the beginning of the year 160 hungry children were receiving meals regularly, around 400 meals each week.

During lockdown things were very different. Schools closed, depriving children of regular meals, so we set up an emergency community soup kitchen to help meet this urgent need.

Between April and September 2020n our community soup kitchen was open 6 days a week . Rain or shine the team were always there for hungry children.

511 children fed regularly

Number of children fed each year

----- Start of picture text -----

3 times more children fed during lockdown
(compared to Quarter 1)
>5 times more children fed than last year
hot meals
7,358
ePap breakfasts 2019 2020
15,891
----- End of picture text -----

>3 times more children fed during lockdown (compared to Quarter 1)

>5 times more children fed than last year

42 vulnerable adults received hot meals

Until the end of the year the team provided hot meals for hungry children in the community, not just those involved with MADaboutART, and will do so for the foreseeable future.

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Objective 2: Support development of a sustainable model of entrepreneurship

that creates opportunity for local youth

Socially-aware tourism

We love visitors. Since October 2019 more than 250 visitors from 17 countries have seen firsthand how MADaboutART’s programme is changing children’s lives.

Visits stalled in April 2020 when Coronavirus arrived. Travel restrictions emptied the busy diary but from October visitors started to return, a welcome sign that travel was beginning again.

111 visitors in 2020 , this is what they had to say …

“ Truly inspirational. A great privilege to visit MADaboutART. Great to see the younger generation also involved - a credit to themselves and their families ” Richard, UK

Daniela, Germany

“It was very emotional seeing the paintings full of personal stories”

Sonia, Switzerland

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This year young tourism entrepreneurs at MADaboutART

practised continuous improvement set up an HIV-themed art exhibition incorporated Covid-19 safe practices introduced a stock became project piloted a be c ame confident communicators ontrol system managers meal option gained hospitality skills for visitors gained sales skills set budgets learned photography experienced business worked as a kept a cash book team created their own shop designed and kept a diary developed a created items for marketing managed stakeholders sale to visitors strategy

In October, as tourism began to reopen across Africa, Beaty joined other entrepreneurs from South Africa and Tanzania for an online webinar. Safety guidelines were top of the agenda and the team worked hard to ensure visitors can expect a safe and memorable experience, incorporating social distancing, mask-wearing and hand hygiene and utilising outdoor spaces whenever possible.

Organisational safeguarding policies ensure that all volunteers and children at MADaboutART are safeguarded on this project and across all our programmes.

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Objective 3: Build capacity by expanding and developing the team in South Africa

This year progress has been made in 3 core areas on the ground in South Africa

New volunteers

Volunteers , Shaida and Warren, both graduates of the after-school programme at MADaboutART, joined the facilitator team in South Africa.

Shaida (near left) came to MADaboutART when she was still at school and went on to become one of our first youth ambassadors, a leadership role which took her to London with the Rainbow of Hope in 2005. Shaida’s own children come to MADaboutART now and she knows first-hand how group support in a safe space can change lives. The Hero Book she made as a teenager at MAD was fundamental to dealing with demons in her life. Shaida’s role is to help younger children with reading, writing

and spoken English, as well as supporting the entrepreneurship programme by showcasing MADaboutART’s programme to visitors.

Warren (far right) also came to MADaboutART while he was at school. He overcame a lack of confidence to win respect in his peer group and soon became a youth ambassador, helping to facilitate activities for younger children with whom he built a special bond. Warren is studying human resources and enjoys spending time at MADaboutART mentoring pre-matriculants. Warren’s also supports our entrepreneurship programme by showing visitors around the community.

Volunteers , Rosemary and Aunt Veena, joined the cooking team.

Rosemary (left) is a mum whose children come to MAD after-school. Her experience in planning menus and catering makes sure the children get the absolute best nutrition and taste from all their meals.

Aunt Veena (right) is retired and has grandchildren at MADaboutART. Her remarkable stamina makes short work of preparing the piles of fresh vegetables that are cooked each day.

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Youth ambassadors , Thimna and Deacon, took on new responsibilities this year

Bright hopes for the future: Youth Ambassadors Thimna (left) and Deacon (right)

Thimna (17) is Beaty’s daughter so she almost grew up at MADaboutART. As she got older Thimna began helping with the younger children and now, as a youth ambassador, she’s passionate about supporting her female peers to stay in school and develop independent careers.

Deacon (18) is in his matriculation year at high school and loves to work in our food garden, tending crops and teaching younger children how to grow a range of vegetables. Being at MAD has inspired Deacon to seek out a career where he can continue helping his community; he hopes to become a firefighter.

Art skills

Art is a fundamental part of MADaboutART’s being, the activity children involved in our programme say they most enjoy. Many parts of our curriculum include art as an expressional tool but a talented group of MAD teenagers want to take this further and build careers around art.

First, they needed a studio. Mentored by our Founder, Larry, a talented artist, these emerging young artists converted a MAD classroom into a light, practical studio where they could learn and develop their skills. Larry taught them about media and materials and together they experimented and developed technique.

Peer support was provided by Simphiwe and Rieced, both skilled artists and graduates of MADaboutART ’s programme.

Unfortunately, group work had to be suspended during the pandemic, but the enthusiastic young artists continued to practice individually to develop skills and prepare portfolios . Further group training is planned for 2021.

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Social impact tourism

Beaty completed accredited tour guiding training with the Academy of Guiding Services in 2019. Together with a first aid qualification, this training is a prerequisite to being recognised an official guide with the South African Department of Tourism. Beaty’s first aid refresher was delayed by lockdown and will be a priority for 2021. Her official tour guide credentials will provide inspiration for others and enhance visitor confidence in the team’s entrepreneurial tourism initiative.

Objective 4: Build sustainability by diversifying income

Income grew more than 6-fold this year.

In November 2019 Trustees implemented an integrated web-based fundraising strategy. MADaboutART’s all-in-one web platform www.madaboutart.org provided functionality to generate targeted communications (e-newsletters) to connect known supporters to relevant fundraising campaigns. Social media posts generated awareness across a wider audience and connected potential new supporters to campaigns on the web platform.

Three bespoke web-based campaigns raised £3,148 from 15 donors during the year

In addition to web-based campaigns, we took part in eBay UK’s ‘Big Christmas Charity Sell’ , which encouraged their sellers to donate part or all the sale price to charity. This was our most significant income-generating activity this year and generated income of more than £27,000 .

Challenges and learning

“A busy year 2020 made us stronger individuals, stronger human beings, and gave us the drive that nothing is impossible”

Beaty Jonas, Manager at MADaboutART South Africa

The pandemic provided new challenges but also opportunities to polish up skills and experience new ways of working. Operationally, the team faced challenges around health and safety, communication, and service delivery:

Keeping a safe and healthy workspace : Hygiene practices were introduced at the MADaboutART centre to minimise risk, group size was limited to 10 children, masks were worn, activities were moved outside, outdoor-friendly activities such as sports, hiking and yoga were introduced. There were challenges around managing the number of children (many more wanted to join in) and some parents who did not understand why their child may be excluded on a given day. Although children were not in school, many continued to socialise closely with friends and some children had to be excluded from MADaboutART because someone in their family or a close friend’s family tested positive for Covid-19.

Good communication was key to teamworking and managing challenges: The team used online platforms to communicate with each other during lockdown however communication with children who would normally be involved in activities at MADaboutART was limited as many families did not have access to a mobile phone or internet. Children were at greater risk of domestic violence and sexual abuse at home while schools were closed so regular contact was important. Covid-19 outreach

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field work provided the team with opportunities to check on children regularly as they made weekly door-to-door visits to more than 350 households.

Demand for services rose significantly :

The team put in extra hours to meet the increase in demand. We worked with sponsors to manage the demand on our feeding scheme. The team excelled in managing donors, keeping them informed how their donations made a difference to children’s lives. This led to more donations undoubtably.

Security at the MADaboutART centre : the pandemic caused dire financial need for many families and our centre was the target of several break-ins. We already had reinforced door and windows, an alarm and armed response on call but our out-of-town location was attractive to opportunists. We do not keep food, money or valuables on the premises, so losses were negligible but damage to the building was costly, time-consuming and demotivating. Next year we will enhance security with a brick perimeter wall to protect parts of the building which are not seen easily from the road.

A positive side of the pandemic was to underline the value of MADaboutART in the community. Outreach work brought us closer to the families whose children we serve and connected us at a very human level, united against Coronavirus. The team at MADaboutART stepped up to protect lives in a time of need and in doing so cemented their place as a true partner in the community.

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Next year – objectives

Our focus next year is to restore working practices in the wake of the pandemic.

A child’s right to play

Having fun learning is a fundamental philosophy at MADaboutART. Many aspects of our activities incorporate fun and play to stimulate learning and support positive change, for example icebreakers, expressional ‘art attacks’, drama, role play and story-telling.

The United Nations Convention on the Rights of the Child (UNCRC) Article 31 enshrines a child’s right to play as their human right , this right is often referred to as the children’s forgotten right , yet every country in the world (except one, USA) have ratified and committed to this treaty. In addition to recognising the right of children to engage in play and recreation, Article 31 requires parties to (i) support and promote the right of children to participate in cultural and artistic life and (ii) to encourage provision of appropriate and equal opportunities for children’s cultural, artistic, recreational and leisure activity.

In South Africa, children's rights are enshrined in the Bill of Rights in the Constitution, however many children grow up in homes with limited opportunities to play . A recent study showed nearly half of South Africa’s children have never drawn a picture or read a book with a parent or guardian.[3]

Play empowers children to rise to challenges and find hope. It makes children feel happy and improves their cognitive, physical, social and emotional wellbeing.

In 2021 we will collaborate with Rockstone & Pebbles, our charity partner in the UK, to recognise and promote the positive value of play within MADaboutART’s activities and help build awareness of the importance and benefits of play in children’s lives.

3 Source: https://playafrica.org.za/why-play

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REFERENCE AND ADMINISTRATIVE DETAILS

Name of charity: MAD ABOUT ART (also known as MADaboutART)
Charity registration number: 1093147
Charity registration date: 25thJuly 2002
Company registration number: 4257716
Registered office: 3 Clarence Street, Bowburn, County Durham DH6 5BB
Bankers: NatWest, 1 The Mall, Ealing, London W5 2PL
Trustees serving this year: Larry Kevin Gurney, Elizabeth Helen Brown, Annie Darby, Katherine
Jillings

STRUCTURE, GOVERNANCE AND MANAGEMENT

MADaboutART is a Company limited by Guarantee and not having Share Capital. It is governed by a Memorandum and Articles of Association incorporated on 24[th] July 2001 and amended by special resolutions on 14[th] December 2002 and 30[th] June 2002.

MADaboutART was registered as a charitable company and entered onto the register of Charities in England and Wales in July 2002.

New Trustees – recruitment, appointment and induction

The Memorandum and Articles of Association stipulates a minimum of 3 Trustees, with no maximum number.

If the Trustees decide it would be advantageous to recruit one or more new Trustees, this will be agreed at a meeting of the Trustees which is attended by at least 2 Trustees. Trustees recruitment will be based on the skills, knowledge and experience needed for effective running of the Charity. Preference will be given to individuals who have demonstrated commitment to MADaboutART over several years. Potential new Trustees may put themselves forward, be approached by a serving Trustee or the position may be advertised if no specific person has been identified.

To enhance diversity, consideration will be given to ways in which groups that are representative of the organisation’s beneficiary profile could be encouraged to apply.

Potential applicants will be interviewed by one or more Trustees who will put forward recommendation(s) to the Board at a properly convened meeting of Trustees. Appointment will be by majority vote in favour.

Tailored induction sessions will be run for successful appointees, who will be required to complete a declaration of willingness to act as a charity trustee and a conflict of interest statement.

Board review

Review of Trustee skills and suitability to perform assigned responsibilities was undertaken during the year and each Trustee completed a conflict of interest declaration. No conflicts of interest were noted.

Compliance with regulatory requirements

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The Charity operated within the framework of its constitution throughout the year.

Legal proceedings

No legal proceedings were instituted on behalf of or against the Charity.

Meetings

An annual general meeting was held and quarterly Trustee meetings in the manner prescribed by the Memorandum and Articles of Association.

FINANCIAL REVIEW

Financial Position at 31[st] December 2020

Total income received during the year was £32,721 (2019, £5,241) and total expenditure amounted to £5,234 (2019, £9,204), resulting in net income of £27,487 (2019, net expenditure £3,963).

Reserves policy and position

Trustees’ policy is to hold reserves to cover operating expenditure for six months (estimate £4,500), plus 25% of annual grants made (estimate £1,300) to cover fluctuations in income and provide certainty to grant recipients. This equates to £5,800 approximately.

At 31[st] December 2020, a balance of £34,136 (2019, £6,649) was held in reserves to be used to further MADaboutART’s objects. This comprised £27,762 free reserves and £6,375 being the tangible asset, the MADaboutART centre, from which activities in South Africa are carried out. Reserves were higher than usual due to the success of our participation in eBay’s ‘Big Christmas Charity Sell’ in December 2020.

As a result, we plan to invest in much-needed infrastructure of the MADaboutART centre in South Africa. An estimated amount of £7,000 has been earmarked by Trustees for potential improvements as follows:

Principal sources of funds

Our fundraising strategy involves generating income from

Trustees review fundraising strategy regularly to strengthen existing sources of income as well as create new income streams to underpin organisational sustainability.

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The principal source of funds this year was a matched-funding campaign ‘Big Christmas Charity Sell’ run by eBay UK to encourage sellers to donate part or all the sale price to charity. Through this campaign MADaboutART received income of over £27,000 (eBay UK match-funded £5 for every £1 donated).

Individual donations amounted to £3,700, with regular donors pledging monthly amounts up to £25, adding up to almost £800 in the year. Web-based campaigns raised over £3,200.

Grants made

Grants to the MADaboutART Trust in South Africa amounted to £4 279 , a 55% reduction compared to the 2 preceding years. During the pandemic, the MADaboutART Trust in South Africa was able to access in-country funding for the mix of Coronavirus prevention activities required to meet flexed objectives . Consequently, only 50% of activities in South Africa were supported from MADaboutART’s funds in the UK.

Grant policy

Our policy is to provide support to the MADaboutART Trust in South Africa. The number of projects which can be supported is, of necessity, limited to the amount of funds available for distribution in any year. Trustees have sole responsibility for grant-making. Grants must be approved by unanimous consent. We do not accept unsolicited grant applications.

Going Concern

Trustees have considered the financial statements, projected cash flow and defined activity plans, particularly considering the Coronavirus pandemic, and believe the Charity is a going concern. As such financial statements have been prepared on a going concern basis.

Review of financial policy and adherence to the policy

Trustees’ financial authority levels were reviewed in line with financial policy. Back-up of hard copy and electronic documents was performed monthly with back-ups being stored at a separate location.

PUBLIC BENEFIT

In exercising their powers and duties Trustees paid due regard to guidance on public benefit published by the Charity Commission under the Charities Act 2011 and are satisfied MADaboutART’s purposes meet public benefit criteria. There is no harm or private benefit arising from these purposes.

MADaboutART provides public benefit by

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STATEMENT OF RESPONSIBILITIES OF TRUSTEES

Trustees of MADaboutART are responsible for preparing Annual Report and Annual Accounts in accordance with prevailing applicable law – the Charities Statement of Recommended Practice (SORP) Financial Reporting Standard (FRS)102 and the Charities Act 2011 – and to give a true and fair view of the Charity’s activities.

In preparing financial statements, Trustees are required to:

Select suitable accounting policies and apply them consistently

Observe the methods and principles in the Charities SORP

Make judgements and estimates that are reasonable and prudent

Prepare financial statements on a going concern basis unless it is inappropriate to presume that the charity will continue operating.

Trustees are responsible for keeping proper accounting records and for safeguarding the assets of the Charity by maintaining robust internal controls to mitigate risk of fraud, error or other irregularity.

APPROVAL OF TRUSTEES’ ANNUAL REPORT

The Trustees’ Annual Report was approved and signed on 31st August 2021.

LARRY GURNEY ELIZABETH BROWN ANNIE DARBY TRUSTEE TRUSTEE TRUSTEE CHAIR SECRETARY Durham, United Kingdom Knysna, South Africa Grimsby, United Kingdom

KATHERINE JILLINGS TRUSTEE

London, United Kingdom

Contact: info@madaboutart.org Follow us on Facebook and Instagram: @madaboutartsouthafrica

NOTE: some children’s names have been changed to protect their identity.

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How to support MADaboutART

Consider a small monthly donation . Regular income really helps a small charity like MADaboutART plan.

Become a MAD Angel and fund a specific project you feel passionate about. We urgently need to install new toilets and hand-washing facilities for the children and always have a wish list of art and creative learning projects as well as skills training and equipment.

Raise income for us without spending a penny!

Register with Amazon Smile https://smile.amazon.co.uk/ and select Mad About Art as your preferred charity, then carry on shopping as usual.

Send e-greetings cards with Don’tSendMeACard https://www.dontsendmeacard.com/ and select MADaboutART as your preferred charity.

Spread the word – share information about our impact and activities with your networks and follow our social media pages, Facebook and Instagram: @madaboutartsouthafrica.

Bank account name: MAD ABOUT ART Sort code: 60-07-10 Account number: 35160128

Paypal: info@madaboutart.org

Local partners

In South Africa, implementing partner MADaboutART Trust accessed Covid-19 emergency relief funding totalling £3,000 . Hlanganisa Institute for Development in Southern Africa (HIDSA) provided ZAR 20,000 (£1,000) and Mergon Gap Fund ZAR 40,000 (£2,000).

Food supplies (to the value of £750 approximately) were donated by Rotary, e’Pap and private funders in South Africa to assist with feeding children and families in need during the pandemic.

Acknowledgements

Easels, acrylic and oil paints and brushes were donated by Bowburn Art Group to help young artists develop skills at MADaboutART in South Africa.

Content development and hosting of the MADaboutART all-in-one web platform and support with fundraising communications was provided by ToucanTech www.toucantech.com.

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lthdeptrndentexamlnels report tothetru5te¢s of MAT)al>ouiART Charltable Company I'the Compan*) I report to the charity trustees on rny examination of the accounts Of the Cofflpany for the year ended 31 December 2020. Respon51bllltles and baslsof report A5 the ¢hariV5 trustees of the C¢tnpany land also its dirertor5for the purposes of tompany lawl you are responsible forthe preparation of the accounrs in ateordance with rhe ￿qUIreMentS of the Companies Act 20061'the 2th)6 Acl'l. Ha¥Sng satisfied myself thatthe accounts of the Cornpanyare not required to be audited under Part 16 tsf the 2LKJ6 Act and are eligible for independent exainination. I report in respect Of my txarnination of your charivs accounts as carrled out under seCt￿Th 145 of the Charities Att 2011 I'the 2011 AtVI. In carrying Out tny examinati¢n I have followed the Direttions given by the Charity Commission under settion 145151 Ibl of rhe 2011 Act. Independent examlnerf$ statement Since the Cofflpany's gross income does net exceed £250,000 your examiner is not required t¢ be member of a body Iisied in Section 145 of the 2011 Act. I confirffl that l am qtyalified to undertake the examination wlth an Msc in Charity Accountin8 and Financial Managefflent. I have completed my examination. I confirm that no matters have COMÈ to my attention in connettion with the examination giving me taU5e to believe.. l. Accountlng record5 were not kept in respect ofthe Company as required by sectlon 386 of the 2006 Act., Of 2. The acc¢unt5 do not actord %Yith those records,. or 3. The accounts do not tompty with the accounting requirements of section 396 ofthe 21X)6 Other than any reouirement that the accounts give a'twe and fairf view which is not matter considered a5 part of an independent e￿minatIOn,. or 4. The accounts have Dot been prep¥rEd in accordance with the method and principles of the ststement of Recommended Prartice for accounting and reporting by charities applicable to Chariti￿ preparing their accounrs in actordance with the Financial Reportlng Standard applicable In the UK and Republic of Ireland (FR5 1021. I have no concern5 and have come across no other matters in connection with the examination to whlch attention should be drawn in thi5 report in order to enable a proper understsodlnÉ of the accounts to be reached. MSC CharityAcrounting and Financial Mana8emert 27 September 2021 g Cyclarnen Road, Kent. BR8 8FU 32

MAOaboutART UMITED ststement of Financlal Artlvltles to 315t December 2020 incorporatln8 the Income and expendlture ststement Note Unre5trided furbd5 Total furK15 PrioryearfurKIs 2020 2019 Re51rKted fund5 Income & Endowements from: Donations & Legacies 32.721 32,721 5,241 Other trading activi(ies Investments Other income Totsl Income and erthwments 32,721 32,721 S,241 Expenditure on Raising Funds Expenditure on charitable activi(ies Other expenditure Totsl expendltwe 218 5,016 218 5,018 9,195 5,234 5,234 9,204 Net Incomel (Expend￿￿re} 27.487 27,487 13,9631 Transfers bet¥￿eTh Net ￿￿￿Ment Infunds 27,487 27,487 3,963 Recondkntlon of fuThJs.' Total funds brouEht forward Totsl furKIs caffled fowward 6.649 34,136 6,649 34,136 10,611 6,649 33

Baknnee Sheetgs It31￿ De¢ember 2020 Prlor ytsr d5 2L119 ds fu•d5 2•20 Fixtd Assets IDtangibleAsset8 TBngbi le a5xths IDve5DneDts TO1￿ fixed atsets 6J7) J75 fjj 75 75 CurrelltA5sets Bank C￿rni Aecount (NAtWesii Bank Cwrenl Account (Paypal) Totsi CThrrelltAssets 2275 26.316 2275 26.316 599 661 Crediton: fllingdueHTrthi• ODe year Totsi net vrllabiliti 649 Funds ofthe CbTIty Re5tncled funds U]Jrestncd fuDds Totsi 136 The tompaijy WAS eDtilltd toexemptioll from aLtttit UDders477 of the ConJpaDiesAct 2(K)6 ttlatiDg kn 3malleompaNe3. The members bAvenotrequitedthe comp4ny lo obtaiD arlautht XC0rd￿t￿Qth sectson476 ofthe Cojnwues Ad2006. The dIrectors￿knOw1Cdge tbeirresponsibilities for<0tnplyJng￿ry￿thc tequiTeDxTls of the COn￿ni<S Aowith respectto aceouDIiDg recordsand the preparAtjODof xcounts. acumnts bave beenprepared in accordaDcewth Ibe provisions arolic&bleto small compaDies Athjecttothe small companies tegiw UJ accordaDte withFRS102 SORP. Sigrdbytwo tn]sesoD bebalfof all1￿￿ee5, and iwo djtectors autbeDtiCatiDg accounts kng sent toCoJDpawes House. Elthelb HelenBn)wn TrL￿ee, D￿eCtor, Seeretsry Date.. 27th SeplenJber 2021 Tnjsttt, Djrector Date.. 27th SeptrmbEr2021 34

NOTE I Basls of preparatlon Basls of a¢¢ountln These accounts have been prepared under the historlcal cost conventlon wlth Items recognised at cost or transactlon value unless otherwise stated in the relev3nt notelsl to these accounts. The accounts have been prepa￿d in accordan￿ with.. the Statement of Recommended Practice.. Accounting and Reportlng by Charlties preparlng their accounts in accordance with the Financial Reportin8 Standard applicable in the UK and Republic of Ireland IFRS 1021 issued on 16 ju￿ 2014 and with the Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland IFRS 1021 and with the Charities Act 2011. The charity constitutes a public benefit entity as defined by FRS 102. Gdng ¢on¢ern There are no material uncertainties related to events or conditions that cast significarst doubt on the charity's ability to continue as a going concern. C￿n£t of a¢¢ountlnK poII¢y The accounts present a true and fair view and no changes have been made to the accounting policies adopted in note Changes to accountlw estlmates No changes to accounting e5tirnates have occurred in the reportin8 period13.46 FRS102 SORPI. Materlal prloryear errors No rnaterial prior year errors have been identified in the reporting period13.47 FRS102 SORPI. NOTE 2 A¢countln¥ policlts Income Re¢ognltlon of Income These are included in the Statement of Finan£lal Activities ISOFAI when= the charity becomes entitled to the resources.. It is more likelythan not that the resources will be r￿e1Ved,. the monetaryvalue can be measured with sufficient reliability. Offsettlng There h35 been no offsettin8 of assets and liabilities. or incorne and expenses. unless required or pemiitted bythe FRS 102 SORP or FRS 102. Grants and donations Grants and donations are only in¢luded in the 5oFAwhen the general income r￿O￿nItIOn criteria are met. There have been no performance related grants. Legacles The charity has received no legacies in the reportin8 period. Go¥ernmentgrants The charity has received no Bovemment grdnts in the reportin8 period. Tax reclalms on donatIor￿ and 8lfts Gift Aid receivable 15 included in in£ome when there is a valid declaration frorn the donor. Any Gift Aid amount retovered on a donatlon Is tonsldered to ￿ part of that gift and is treatÈd as an addltlon to the same fund as the initial donation unless the donor or the terms of the appeal have specified otherwise. 35

NOTE 2 Icont.) Donated goods The tharfty has weNed no donated Br￿ 0rdOnat￿ semtes and facilities duringthe reporting period. Volunteer help The charity has receNed no voluntary hdp durir4 the reportin8 period. Resour¢es Expended Expenditure ha5 been classffied by reference to specific artivity categories.. all direct costs relatinz to a specific actmty have been aggregated.. costs of raising funds indude all directfundraisin8 expenses and an apportionmeThtof support costs if appllcable. GAnt Expendlture Grants to third partie5 are for Sp￿lfIC actNf(ies are charged in the x(ounts when paid. Go¥ernante costs Governan£e c05t5 ¢omprlst all Co￿$ invoMnK publka¢tountabilrty of the tharityand its ¢omp16anet regulation and good practlce. Redundancy c05t The £h¥rfty made no redundan¢y payments durlThgthe reportlry perl¢xl. Lllblllty r•co¢nltSon Llèbllltles are recognlsed where it is more Ilketv than not that there Is a legal or constructive obligation commlttlng the charlty to pay out resources and the amount of the obllgation can be meastsred wilh reasonable certalnty. Cr•dltori The chartty has credltors whlch are rnea5ured at settlement amounts less ary trade dtscounts. Ca$h ot bank and In hand Cash at bank and £ash in hand Includes cash and short term hlghly liquld Investments with a short maturlty of three months or less from the date of acquisition. Deferred Income There was no deferred income in the year. NOTE 3 TOTAL RESOURCES EXPENDED Grants Olre Costs Go¥ernan¢e ¢osts Totsl 2020 218 5,016 4234 Total 2019 Expenditure on Raising Funds Expenditure on charitable activities Total 218 142 360 4.279 4,279 595 595 9.195 Go¥eran¢e ¢ost$ count5ng fee Costs related to Trustee meetings 450 145 595 Grants All grants were awarded to institutions. Grants totalling £4.27912019. £8.5201 were made to support MADabout4RT South Africa activities in the year. 36

EMPLOYEES. TRUSTEES AND VOLUNTEERS There were no employees durlng the perlod12019. nllll. No trustees received remuneration for their services in either 2020 or 2019. Atotal of £149 was paid to one Trustee in the period which wa5 a reimbursement fortravel and 5ubsistence12019: TANGIBLE FIXED AYSErs Tanglble fixed assets are Included at cost and are stated net of depreclatlon and any provislon for Impairment. Asset5 below the value of £2,OCK) are not capitali5ed ex￿pt for cornputer equipment. Depreciation is provided to write off the cost of tan8ible fixed assets over their useful economic lives on a straight line basls and it Is charged across all attl￿ti￿S as part of support costs. The annual rates used are.. Freehold land and buildin85 60 years11.6667%1 Land & buildings At the be8lnnlng of the year AdditlQn5 Revaluations Dlsposals Depreciation At end of the year 125 6.375 Depreciation on fixed assets 15 calculated usin8the straight-line rnethod INDEPENDENT REVIEW The Charfty has clalmed the audlt and independent examlnatlon dlspensatlons under s15411llfj of the Charltles Att. NOTE 7 RELATED AND CONNEcfED PARTY TRANSAcfioNS In accordance with FRSIOZ sectSon 33 the charfty discloses the followin8 related partyiransacrions.. During 20201 grants were awarded to or8anisations involving one or rnore Trustees. grants made by the Charity must have unanirnou5 consent by the Trustees. Elizabeth Brown and Larry Gurney are also Trustees of MADaboutARTSouth Africa. a seprate charitv. 37