Registered number: 4286195
Charity number: 1091941
2K PLUS INTERNATIONAL SPORTS MEDIA
(A company limited by guarantee)
UNAUDITED
TRUSTEES. REPORT AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
WR
4,& Partners
Protecting your future.

2K PLUS INTERNATIONAL SPORTS MEDIA
(A company limited by guarantee)
CONTENTS
Page
Reference and administrative details of the Charitable Company, its Trustees and
advisers
Trustees. report
Independent examiner's report
Statement of financial activities
10
Balance sheet
Notes to the financial statements
13-21

2K PLUS INTERNATIONAL SPORTS MEDIA
(A company limited by guarantee)
REFERENCE AND ADMINISTRATIVE DETAILS OF THE CHARITABLE COMPANY, ITS TRUSTEES AND
ADVISERS
FOR THE YEAR ENDED 31 MARCH 2025
Trustees
K Asare (appointed 5 February 2025)
A E Golding. Chair
P Musembi
Rev S Vunipola (resigned 22 July 2024)
Company registered
number
4286195
Charity registered
number
1091941
Registered office
Passion For Sport
218 York Street
Belfast
BT15 1GY
Company secretary
L Hamilton
Accountants
WR Partners
Chartered Accountants
Belmont House
Shrewsbury Business Park
Shrewsbury
Shropshire
SY2 6LG
Bankers
National Westminster Bank PIC
5 Broadwater Street East
Worthing
West Sussex
BN14 9AB
Solicitors
Griffith Smith Farrington Webb
47 Old Steyne
Brighton
BN1 1NW
Page 1

2K PLUS INTERNATIONAL SPORTS MEDIA
(A company limited by guarantee)
TRUSTEES, REPORT
FOR THE YEAR ENDED 31 MARCH 2025
The Trustees present their annual report together with the financial statements of the Charitable Company for
the year 1 April 2024 to 31 March 2025. The Annual report serves the purposes of both a Trustees, report and a
directors, report under company law. The Trustees confirm that the Annual report and financial statements of the
charitable company comply with the cu￿ent statutory requirements, the requirements ofthe charitable company's
governing document and the provisions of the Statement of Recommended Practice (SORP) applicable to
charities preparing their accounts in accordance wth the Financial Reporting Standard applicable in the UK and
Republic of Ireland {FRS102) (effective 1 January 2019).
Since the Charitable Company qualifies as small under section 382 of the Companies Act 2006, the Strategic
report required of medium and large companies under the Companies Act 2006 (Strategic Report and Directors,
Report) Regulations 2013 has been omitted.
Objectives and activities
a. Policies and objectives
The trustees meet four times a year for fO￿nal minuted meetings and responsible for strategic decisions which
are implemented by the Charity's staff. The Trustees have considered the latest Charity Govemance Code for
small charities and are using this in their ongoing assessment and improvement in the running of Passion for
Sport {the registered working name of 2K Plus Intemational Sports Media).
Passion for Sport exists 'to advance the Christian religion by reporting, writing and broadcasting upon sporting
events, activities and personalities from a Christian perspective and publishing and broadcasting such material
through radio, television, print, the intemet and other such media as the Trustees may from time to time decide."
In setting objectives and planning for activities, the Tnjstees have given due consideration to general guidance
published by the Charity Commission relating to public benefit, including the guidance 'Public benefit.. running a
charity IPB2}'.
b. Strategies for achieving objectives
The Trustees have paid due regard to guidance issued by the Charity Commission on public benefit in deciding
what activities the Charity should undertake. The priority is on the following ￿ areas:
Reaching in= To grow and develop stakeholder partnerships aligned to our strategic objectives - advancing the
sharing of the Christian worldview especially to our target audience of sports fans.,
Reaching out.. To establish a model of increased engagement wth our audience of people unreached or
unmoved by faith through continued improvements in quality of production and creative undertaking-
Page 2

2K PLUS INTERNATIONAL SPORTS MEDIA
(A company limited by guarantee)
TRUSTEES. REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Objectives and activities (continued)
c. Activities undertaken to achieve objectives
During the year, the Trustees continued to implement the strategic priorities agreed in the previous planning
ycle, with particular focus on developing student engagement pathways, strengthening UK operations, and
expanding African partnerships.
In April 2024, the charity commenced a second student placement initiative in partnership with Greenville
College, USA. The purpose of this placement was to develop a comprehensive 'Case for Support" for future
activity in the United States, with particular reference to engagement opportunities surrounding the FIFA World
Cup 2026 and the Los Angeles Summer Olympic Games. The student team consisted of eight undergraduates
studying across a range of academic disciplines. Each participant was actively involved in collegiate sport and
utilised their ne￿orkS to establish focus groups to infomi the research. The team evaluated the potential benefits
and implications of applying for 501lcl{31 charitable status in the United States and considered alternative
structures for financial support and partnership development. The report was completed and published internally
in the final quarter of 2024 and is currently under review by the Board.
As a continuation of the strategic plan to expand UK-facing content. the Board commissioned the production of a
second podcast series exclusively for a UK audience. The programme was branded Sports Stories Weekly,
aligning it with the charity's exhibib'on brand, Sports Stories Spa￿S. Pre-production commenced in July 2024
and recording of the first series concluded in De￿mber 2024, including coverage of the Summer Olympic
Games and other major sporting stories.
The Trustees were pleased to appoint Tom Middler as Series Producer and Editor. Mr Middler brings
professional experience from work undertaken wth UEFA and the IOC, together with a strong personal
commitment to sport and faith-based storytelling. He assembled a presenting team comprising Russ Bravo and
David Garratt, forming a three-person presenting fom)at. Mr Garratt is an ordained minister in the Church of
England, bringing pastoral experience to the programme's tone and engagement.
In May 2024, Mr Hamilton attended The Podcast Show in London to gain further insight into emerging
technologies and production processes relevant to the charivs programming. During this visit, he met with Mr
Daniel Jinadu, founder of F3 Football. a UK-based faith-oriented chanty operating in the football sector. Given
the alignment in vision and objectives be￿een the two organisations, initial discussions were held regarding the
potential for collaborative activity in 2025.
In September 2024, Kwame Asare was appointed as Africa Development Manager for the charity's flagship
programme, Planet Sport Football Africa. Mr Asare is an ordained pastor in Ghana and a longstanding advocate
for sports ministry across the continent. He has undertaken an initial strategic review of the role with a three-year
horizon, wth Year One focused on building and strengthening partnerships wthin Ghana, and Years Two and
Three aimed at developing a framework for wider grovrth across additional African territories.
During the year. Kukua Asare. formedy Afn'ca Development Manager, was COwOPted to the Board of Trustees
following her relocation to Jersey to pursue a professional career in accountancy with PWC. The Trustees believe
that Ms Asare's ministry experien￿. combined wth her professional financial expertise, represents a valuable
addition to the governance and strategic oversight of the charity.
The Trustees also record their gratitude to Rev Singa Vunipola. who stepped down from the Board during 2024
in order to dedicate more time to her family commitments. The Trustees express sincere thanks for her
contribution to the charity's work. particulady in relation to previous rugby-focused outreach initiatives, and look
forward to Continuing to benefit from her wisdom and counsel on an informal basis.
Page 3

2K PLUS INTERNATIONAL SPORTS MEDIA
(A company limited by guarantee)
TRUSTEES. REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Achievements and perfomiance
Review of activities
The Trustees are encouraged by the progress made during the year in implementing the charity's strategic
objectives.
The Greenville College placement has provided substantive research and analysis to inform the Board's
consideration of future United States engagement. The intemal publication of the Case for Support has created a
structured foundation for decision-making regarding potential legal structures, fvndraising approaches, and
international expansion opportunities linked to forthcoming global sporting events.
The launch of Sports Stories Wee￿Y represents a significant development in the charity's UK outreach. The
completion of the first series has established a replicable production framework and strengthened the
organisation's capacity to deliver high-quality, faith-infomied sports media content to a domestic audience. The
Trustees believe that the appointment of an experienced production lead and presenting team has enhanced the
professionalism and credibility of the programme.
The appointment of Kwame Asare as Africa Development Manager provides renewed focus and leadership for
Planet Sport Football Africa. Early engagement wthin Ghana has begun to identify partnership opportunities that
may support both audience growth and long-temi sustainability. The Trustees recognise that the three-year
framework adopted for this role offers clarity and measurable progression for African expansion.
Engagement at The Podcast Show and dialogue v4ith F3 Football has opened potential pathways for
collaboration and kno￿edge-sharlng within the UK sports ministry sector. While discussions remain exploratory,
the Trustees believe such partnerships may strengthen impact and reduce duplication of effort.
b. Fundraising activities and income generation
The Trustees remain grateful for the continued support of individual donors and organisational partners
throughout the year.
Consistent with previous policy. the Trustees have prioritised the development of non-restricted income streams
to provide operational flexibility, while recognising that certain projects may attract designated support.
In January 2025, the charity approached a UK-based clothing manufacturer regarding potential lead sponsorship
of Sports Stories Weekly. Following careful consideration by both parties, it was mutually agreed that an
agreement could not be reached at that time. The Trustees continue to explore sponsorship opportunities for the
programme and remain optimistic that a suitable partner may be secured in 2025.
In March 2025, discussions commenced wth Diaspora Insurance conceming potential sponsorship of Planet
Sport Football Africa. A meeting was held at the companys headquarters in Birmingham, during which a
statement of terms was agreed in principle for Diaspora Insuran￿ to become lead sponsor of the programme.
Discussions are ongoing to finalise the agreement. Representatives from Diaspora Insurance have arranged to
visit the charity's production studio in Zimbabwe and meet wth producer Steve Vickers in July 2025. Both
organisations have expressed a desire to establish a long-term partnership and have initiated preliminary
planning in relation to the African Cup of Nations tournament in December 2025.
The Trustees recognise the importance of securing stable sponsorship arrangements to underpin programme
delivery and reduce reliance on voluntary donations. Sponsorship development therefore remains a key priority
for the forthcoming year.
Page 4

2K PLUS INTERNATIONAL SPORTS MEDIA
(A company limited by guarantee)
TRUSTEES. REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Financial review
. Going concern
After making appropriate enquiries, the Trustees have a reasonable expectstion that the Charitable Company
has adequate resources to continue in operational existence for the foreseeable future. For this reason, they
continue to adopt the going cOn￿M basis in preparing the financial statements. Further details regarding the
adoption of the going concem basis can be found in the accounting policies.
b. Reserves policy
The Charity aims to build reserves sufficient to meet ￿e1ve weeks, expenditure.
Free resetves at the year*nd showed a surplus of £29.925 (2024.. surplus of £7,856), calculated as the
unrestricted funds, less the tsngible fixed assets.
This level is above the stated aim of twelve weeks expenditure.
. Principal risks and uncertainties
As with most charities, the ongoing UK economic situation presents challenges for our donors but we monitor
very closely our income and expenditure situation. in case adjustments need to be made to our spending.
Page 5

2K PLUS INTERNATIONAL SPORTS MEDIA
(A company limited by guarantee)
TRUSTEES. REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Structure, governance and management
. Constitution
2K Plus International Sports Media is registered as a charitable company limited by guarantee in England and
Wales and was set up by a Trust deed.
b. Methods of appointment or election of Trustees
The management of the Charitable Company is the responsibility of the Trustees who are elected and c(topted
under the tems of the TnJst deed.
. Organisational structure and decision4naking policies
The directors of the company are also charity trustees for the purposes of charity law. Under the requirements
of the Articles of Association one third of the Trustees are required to retire at the AGM, those longest in office
retiring first and the Choi￿ be￿een any of equal service being made by drawing lots.
Trustees are required to meet at least twce a year and a quorum at each meeting is three Trustees.
d. Financial risk management
The Trustees have assessed the major risks to which the Charitable Company is exposed. in particular those
related to the operations and finances of the Charitable Company, and are satisfied that systems and procedures
are in place to mitigate exposure to the major risks.
The Trustees continue to assess risks that the charitable company faces at their regular Trustees, meetings. No
significant risks were identified during the year. Public liability cover is maintained at £5 million.
Plans for future periods
Looking ahead, the Trustees wll continue to prioritise audience development, strategic partnerships and
sustainable income generation.
Subject to Board approval of the Greenville College report. further exploration of United States engagement,
including potential structural and fundraising mechanisms, will be undertaken. The charity wll assess the
feasibility and timing of any formal expansion in advance of major intemational sporting events.
The Trustees intend to build upon the initial success of Sports Stories Weekly, refining distribution channels and
exploring sponsorship and syndicab'on opportunities to maximise reach and financial sustainability.
Within Africa, Year One objectives for the Africa Development Manager will be reviewed and measurable targets
established for Year Two, with particular emphasis on scalable partnership frameworks.
The charity will continue to pursue sponsorship discussions and explore aligned partnerships wthin the UK
sports and faith sectors to strengthen long-temi financial resilience and missional impact.
Page 6

2K PLUS INTERNATIONAL SPORTS MEDIA
(A company limrted by guarantee)
TRUSTEES. REPORT {CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Segmental information
The charitable company operates woddwide. The majority of its incoming resources are generated in the UK.
There was no Income this year received from the USA.
Statement of Trustees, responsibilities
The Trustees (who are also the directors of the Charitable Company for the purposes of company lawl are
responsi ble for preparing the Trustees. report and the financial statemenls ln accordance with applicable law and
United Kingdom Accounting Standards (Uniled Kingdom Generally Accepted Accounting Pr3clice).
Company law requires the Trustees to prepare financial statements for each financial Under company law, the
Trustees must not approve the financial statements unless they are satisfied that they give a true and fair view of
the slate of affairs of the Charitable Company and of its incoming resources and application of resour￿5,
including its income and expenditure. for that peri￿. In preparing these financial statements, the Trustees are
required lo..
select suitable accnunting policies and then apply them consistently-
observe the melliods and principles of the Charities SORP {FRS 102).,
make judgments and accounting estimates thal are reasonable and prudent.,
state whether applicable UK Accounting Standards {FRS 1021 have been followed, subject to any material
departures disclosed and explained in the financial stalemenls-
prepare the financial statements on the going concem basis unless it is inappropriate to presume that the
Charitable Company will continue in business.
The Trustees are respon51ble for keeping adequate accx)unting records that are SLJfficienl to Show and explain
the Charitable Company's transactions and disclose with reasonable accuracy at any bme the financial position
of Ihe Charilable Company and enable them to ensure that the financial statements comply with the Companies
Act 2006. They are also responsible for safeguarding the assets of the Charitable Company and hence for taking
reasonable steps for the prevention and detection of fraud and other irregularib'es.
Approved by order of the members of the board of Trustees and signed on their behalf by:
E A Golding
Chair of Trustees
Date..
Iq-ob-2olL
Page 7

2K PLUS INTERNATIONAL SPORTS MEDIA
(A company limited by guarantee)
INDEPENDENT EXAMINER'S REPORT
FOR THE YEAR ENDED 31 MARCH 2025
Independent examiner's report to the Tntstees of 2K Plus International Sports Media ('the
Charitable Company.
I report to the charity Trustees on my examination of the accounts of the Charitable Company for the year ended
31 March 2025.
Responsibilities and basis of report
As the Trustees of the Charrtable Company {and its directors for the purposes of company law) you are
responsible for the preparation of the accounts in accordance wth the requirements of the Companies Act 2006
{'the 2006 Act'i.
Having satisfied myself that the accounts of the Charitable Company are not required to be audited under Part
16 of the 2006 Act and are eligible for independent examination, I report in respect of my examination of the
Charitable Company's accounts carried out under section 145 of the Charities Act 2011 ('the 2011 Act,). In
arrying out my examination I have followed the Directions given by the Charity Commission under section
145(5}(b) of the 2011 Act.
Page 8

2K PLUS INTERNATIONAL SPORTS MEDIA
(A company limited by guarantee)
INDEPENDENT EXAMINER'S REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Independent examiner's statement
I have completed my examination. I confimi that no matters have come to my attention in connection with the
examination giving me cause to believe-
accounting records were not kept in respect of the Charitsble Company as required by section 386 of the
2006 Act,. or
the accounts do not accord wth those records.. or
the accounts do not comply wth the accounting requirements of section 396 of the 2006 Act other than
any requirement that the accounts give a 'true and fair, view which is not a matter considered as part of
an independent examination., or
the accounts have not been prepared in accordance with the methods and principles of the Statement of
Recommended Practice for accounting and reporting by charities lapplicable to charities preparing their
accounts in accordance with the Financial Reporbng Standard applicable in the UK and Republic of
Ireland (FRS 102)].
I have no concerns and have come across no other matters in connection with the examination to which
attention should be drawn in this report in order to enable a proper understanding of the accounts to be reached.
This report is made solely to the Charitable Company's Trustees, as a body, in accordance wth Part 4 of the
Charities {Accounts and Reports) Regulations 2008. My work has been undertaken so that I might state to the
Charitable Company's Trustees those matters l am required to state to them in an Independent examiner's
report and for no other purpose. To the fullest extent permitted by law, I do not accept or assume responsibility to
anyone other than the Charitsble Company and the Charitable Companys Trustees as a body, for my work or for
this report.
Dated. 2410312026
T Lunt
BA FCCA MTPI
WR Partners
Chartered Accountants
Belmont House
Shrewsbury Business Park
Shrewsbury
SY2 6LG
Page 9

2K PLUS INTERNATIONAL SPORTS MEDIA
(A company limited by guarantee)
STATEMENT OF FINANCIAL ACTIVITIES (INCORPORATING INCOME AND EXPENDITURE ACCOUNT)
FOR THE YEAR ENDED 31 MARCH 2025
Unrestricted
funds
2025
Total
funds
2025
Total
funds
2024
Note
Income from:
Donations and legacies
Investments
84,622
84,622
68,797
11
Total income
84,625
84,625
68, 808
Expenditure on:
Charitable activities
63,184
63,184
77,532
Total expenditure
63,184
63,184
77,532
Net movement in funds
21.441
21.441
(8, 724)
Reconciliation of funds:
Total funds brought forward
Net movement in funds
8,692
21,441
8,692
21,441
17,416
(8, 724)
Total funds carried fonNard
30,133
30,133
8, 692
The Statement of financial activities includes all gains and losses recognised in the year.
The notes on pages 13 to 21 form part of these financial statements.
Page 10

2K PLUS INTERNATIONAL SPORTS MEDIA
(A company limited by guarantee)
REGISTERED NUMBER: 4286195
BALANCE SHEET
AS AT 31 MARCH 2025
2025
2024
Note
Fixed assets
Tangible assets
208
418
208
418
Current assets
Cash at bank and in hand
32,752
15,465
32,752
15,465
Current liabilities
Creditors.. amounts falling due Y￿thin one
year
10
12,827)
(7, 191)
Net current assets
29,925
8,274
Total assets less current liabilities
30,133
8, 692
Total net assets
30,133
8, 692
Page11

2K PLUS INTERNATIONAL SPORTS MEDIA
IA company IiTnited by guarantee
REGISTERED NUMBER: 4286195
BALANCE SHEET {CONTINUED)
AS AT 31 MARCH 2025
2025
2024
Note
Charity funds
Reslricled fvnds
Unrestricted funds
11
11
30,133
8, 692
Total fijnds
30,133
8.692
The Charitable Company was entitled to exemption from audit under section 477 of the Companies Act 2006.
The members have not iequired the company to obtain an audit for the year in question in accordance with
section 476 of Companies Act 2006.
The Trustees acknowledge their responsibilities for complyng with the requirements of the Act with respecl to
accounting records and preparation of financial statements.
The financial slatements have been prepared in accordance with the provisions applicable lo entities subject lo
the small companies regime.
The financial statements were approved and authorised for issue by the Trustees and signed on their beha5f by:
JJ
E A Golding
Chair of Trustees
Date..
9_03-2olG.
The notes on pages 13 to 21 form part of these financial statements.
Page 12

2K PLUS INTERNATIONAL SPORTS MEDIA
(A company limited by guarantee)
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
General infomiation
2K Plus Intemational Sports Media is a charitable company. limited by guarantee, and Resgistered with
Companies House in England and Wales. The members of the company are the Trustees named on page
1. In the event of the charitable company being wound up. the liability in respect of the guarantee is limited
to £1 per member.
Accounting policies
2.1 Basis of preparation of financial statements
The financial ststements have been prepared in accordance wth the Charities SORP (FRS 102)
Accounting and Reporting by Charities= Stalement of Recommended Practice applicable to charities
preparing their accounts in accordance Y￿th the Financial Reporting Standard applicable in the UK
and Republic of Ireland {FRS 102) (effective 1 January 2019), the Financial Reporting Standard
applicable in the UK and Republic of Ireland (FRS 102) and the Companies Act 2006.
2K Plus International Sports Media meets the definition of a public benefit entity under FRS 102.
Assets and liabilities are initially recognised at historical cost or transaction value unless otherwise
stated in the relevant accounting policy.
2.2 Going concem
After making enquires, the Trustees have a reasonable expectation that the Charity has adequate
resources to continue in operational existence for the foreseeable future. The Charity therefore
continues to adopt the going con￿rn basis in preparing its financial statements. The Charity is
considered to be well positioned given the current environment no impact on the going concern
basis of the financial statements.
2.3 Income
All income is recognised once the Charitable Company has entitlement to the income, it is probable
that the income will be received and the amount of income receivable can be measured reliably.
Grants are included in the Statement of Financial Activities on a receivable basis. The balance of
income received for specific purposes bLrt not expended during the period is shown in the relevant
funds on the Balance sheet. Where income is received in advance of entitlement of receipt, its
recognition is defe￿ed and included in creditors as deferred income. Where entitlement occurs
before income is received, the income is accrued.
Page 13

2K PLUS INTERNATIONAL SPORTS MEDIA
(A company limited by guarantee)
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
Accounting policies Icontinued)
2.4 Expenditure
Expenditure is recognised once there is a legal or constructive obligation to transfer economic benefit
to a third paty. it is probable that a transfer of economic benefits will be required in settlement and
the amount of the obligation can be measured reliably. Expenditure is classified by activity. The costs
of each activity are made up of the total of direct costs and shared costs, including support costs
involved in undertaking each activity. Direct costs attributable to a single activity are allocated directly
to that activity. Shared costs which contribute to more than one activity and support costs which are
not attributable to a single activity are apportioned between those activities on a basis consistent with
the use of resources. Central staff costs are allocated on the basis of time spent, and depreciation
charges allocated on the portion of the asset's use.
Expenditure on charitable activities is incurred on directly undertaking the activities which further the
Charitable COmpan￿S objectives. as well as any associated support costs.
All expenditure is indusive of irrecoverable VAT.
2.5 Tangible fixed assets and depreciation
Tangible fixed assets are initially recognised at cost. After recognition, under the cost model, tangible
fixed assets are measured at cost less accumulated depreciation and any accumulated impairment
losses. All costs incurred to bring a tangible fixed asset into its intended working condition should be
included in the measurement of cost.
Depreciation is charged so as to allocate the cost of tangible fixed assets less their residual value
over their estimated usefiJl lives, using the straight-line method.
Depreciation is provided on the foll0Y￿ng basis=
Office equipment
25%
2.6 Cash at bank and in hand
Cash at bank and in hand includes cash and short-term highly liquid investments with a short maturity
of three months or less from the date of acquisition or opening of the deposit or similar account.
2.7 Liabilities and provisions
Liabilities are recognised when there is an obligation at the Balance Sheet date as a result of a past
event, it is probable that a transfer of economic benefit wll be required in settlement, and the amount
of the settlement can be estimated reliably.
Liabilities are recognised at the amount that the Charitable Company anticipates it will pay to settle
the debt or the amount it has received as advanced payments for the goods or seNices it must
provide.
Provisions are measured at the best estimate of the amounts required to settle the obligation. Where
the effect of the time value of money is material, the provision is based on the present value of those
amounts, discounted at the pre-tax discount rate that reflects the risks specific to the liability. The
unwinding of the discount is recognised in the Statement of financial activities as a finance cost.
Page 14

2K PLUS INTERNATIONAL SPORTS MEDIA
(A company limited by guarantee)
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
Accounting policies Icontinued)
2.8 Financial instruments
The Charitable Company only has financial assets and financial liabilities of a kind that qualify as
basic financial instruments. Basic financial instruments are initially recognised at transaction value
and subsequently measured at their settlement value wth the exception of bank loans which are
subsequendy measured at amortised cost using the effective interest method.
2.9 Pensions
The Charitable Company operates a defined contribution pension scheme and the pension charge
represents the amounts payable by the Charitable Company to the fund in respect of the year.
2.10 Fund accounting
General funds are unrestricted funds which are available for use at the discretion of the Trustees in
furtherance of the general objectives of the Charitable Company and which have not been
designated for other purposes.
Restricted funds are funds which are to be used in accordance specific restrictions imposed by
donors or which have been raised by the Charitable Company for particular purposes. The costs of
raising and administering such funds are charged against the specific fund. The aim and use of each
restricted fund is set out in the notes to the financial statements.
Investment income, gains and losses are allocated to the appropriate fund.
Page 15

2K PLUS INTERNATIONAL SPORTS MEDIA
(A company limited by guarantee)
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
Income from donations and legacies
Restricted Unrestricted
funds
funds
2025
2025
Total
funds
2025
Total
funds
2024
Donations
9,622
75,000
9,622
75,000
7, 254
61,525
18
Grants
Similar incoming resources
84,622
84,622
68,797
Total 2024
16,525
52,272
68, 797
Analysis of expenditure on charitable activities
Summary by fund type
Restricted Unrestricted
funds
funds
2025
2025
Total
2025
Total
2024
Charitable activities
63,184
63,184
77,532
Total 2024
16,737
60, 795
77,532
Analysis of expenditure by activities
Activities
undertaken
directly
2025
Support
costs
2025
Total
funds
2025
Total
funds
2024
Charitsble activities
31,486
31,698
63,184
77,532
Total 2024
39, 790
37, 742
77, 532
Page 16

2K PLUS INTERNATIONAL SPORTS MEDIA
(A company limited by guarantee)
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
Analysis of expenditure by activities (continued)
Analysis of direct costs
Charitsble
activities
2025
Total
funds
2025
Total
runds
2024
Sporting events
Planet Sport Football Africa
Other direct production costs
12,566
18,455
465
12,566
18,455
465
13,047
19,296
7,447
31,486
31,486
39, 790
Total 2024
39, 790
39, 790
Analysis of support costs
Charitable
activities
2025
Total
funds
2025
Total
funds
2024
Staff costs
22,978
210
22,978
210
26, 242
406
Depreciation
Membership and subscriptions
Insurance
Bank charges
Office costs
Travel and accomodation
Publicity and promotion
Legal and Professional
Loss on disposal
Websites. licences & software
184
100
1.023
518
2,123
129
1,217
2,098
1,023
518
2,123
129
1,217
2,098
997
593
1, 829
1,029
2,431
1, 843
101
2,171
1,218
1,218
31,698
31,698
37, 742
Total 2024
37, 742
37, 742
Page 17

2K PLUS INTERNATIONAL SPORTS MEDIA
(A company limited by guarantee)
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
Independent examinerfs remuneration
2025
2024
Fees payable to the Charitable Company's independent examiner for the
independent examination of the Charitable Company's annual accounts
2,064
1,890
staff costs
2025
2024
Wages and salaries
Contribution to defined contribution pension schemes
22,587
391
25,867
375
22.978
26, 242
The average number of persons employed by the Charitable Company during the year was as follows:
2025
No.
2024
No.
Employees
No employee received remuneration amounting to more than £60,000 in either year.
Total employee benefits of key management personnel came to £19,669 (2024.. £19,275). This figure
includes gross salary and employer pension contribLrtions.
Trust8es' remuneration and expenses
During the year, no Trustees received any remuneration or other benefits (2024 - £NIL).
During the year ended 31 March 2025, no Trustee expenses have been incurred (2024 - £NIL).
Page 18

2K PLUS INTERNATIONAL SPORTS MEDIA
(A company limited by guarantee)
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
Tangible fixed assets
Office
equipment
Cost or valuation
At 1 April 2024
5,480
At 31 March 2025
5,480
Depreciation
At 1 April 2024
Charge for the year
5,062
210
At 31 March 2025
5,272
Net book value
At 31 March 2025
208
At 31 March 2024
418
10. Creditors: Amounts falling due within one year
2025
2024
Accruals and deferred income
2,827
7,191
Page 19

2K PLUS INTERNATIONAL SPORTS MEDIA
(A company limited by guarantee)
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
11. Statement of funds
Statement of funds - current year
Balance at
31 March
2025
Balance at 1
April 2024
Income Expenditure
Unrestricted funds
General Funds
8,692
84,625
(63,184)
30,133
Statement of funds - prior year
Balance at
31 March
2024
Balance at
l Apnl 2023
Income Expenditure
Unrestricted funds
General Funds
17.204
52,283
(60, 795)
8, 692
Restricted funds
Russ Bravo
212
(212)
(7, 500)
(7, 025)
(2, 000)
AFCON
Rugby Wodd Cup
PSFA 10th Anniversary
7,025
2,000
212
16,525
(16,73T)
Total of funds
17,416
68,808
(77, 532)
8, 692
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2K PLUS INTERNATIONAL SPORTS MEDIA
(A company limited by guarantee)
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
12. Analysis of net assets between funds
Analysis of net assets bet￿n funds - current year
Unrestricted
funds
2025
Total
funds
2025
Tangible fixed assets
Current assets
Creditors due wthin one year
208
208
32,752
(2,827}
32,752
(2,827)
Total
30,133
30,133
Analysis of net assets bet￿￿n funds - prior year
Unrestncted
funds
2024
Total
funds
2024
Tangible fixed assets
Current assets
Creditors due wthin one year
418
418
15,465
(7, 191)
15,465
(7,191)
Total
8, 692
8, 692
13.
Pension commitments
The charitable company operates a defined contribution pension scheme. The assets of the scheme are
held separately from those of the chanty in an independently administered fund. The pension cost charge
represents contributions payable by the charity to fund and amounted to £375 (2023= £353). The pension
costs were fully paid at year end.
14.
Related party transactions
The Charitable Company has not entered into any related paty transaction during the year, nor are there
any outstanding balances ¢)wing between related parties and the Charitable Company at 31 March 2025.
Page 21