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← Melanoma Fund

2024-10-01-accounts

melan. ma fund TRUSTEE REPORT 2023/2024 l iiny:'i M¢ly 40

TRUSTEE REPORT 2023/2024

CONTENTS :

Our History .........................................................01 Our Mission ................................................. 02-03 Skin Cancer Epidemic ......................................04 Our Impact .........................................................05 Our Work ..................................................... 06-07 Our CEO ..............................................................08 Our Chairman ............................................. 09-10 Income and Expenditure Accounts ........11-16 Donate .................................................................14

TRUSTEE REPORT 2023/2024

Our history

The Melanoma Fund was the first UK charity dedicated solely to melanoma. It was born out of a deeply personal tragedy and a commitment to transform loss into life-saving advocacy. In 1999, Harry Townsend - a devoted husband, father, and passionate sportsman - lost his beloved wife, Myfanwy, to melanoma. Her death, believed to have stemmed from a childhood sunburn, could likely have been prevented with better awareness and earlier detection.

OUR HISTORY: 01

Determined that others should not suffer the same fate, Harry established the charity alongside his three sons. He recognised how little was known about the disease at the time and dedicated himself to raising awareness, supporting patients, and contributing to melanoma research.

His empathy, drive, and love of the outdoors shaped the charity’s unique identity. Harry believed strongly in the power of sport and nature to bring people together and promote wellbeing — values that still underpin our work today.

Over time, the charity’s growth was fuelled by this vision, embedding sun protection into sporting culture and outdoor recreation, and helping to protect thousands of lives.

TRUSTEE REPORT 2023/2024

Our Mission: 02

Our Mission

Our mission is simple: to empower everyone who enjoys an active outdoor lifestyle with the knowledge and motivation to protect their skin and reduce their risk of skin cancer.

While our origins lie in the world of sport and outdoor recreation, our ambition is broader. From hikers and gardeners to spectators, festivalgoers, and families at the park — we believe sun protection should be second nature to everyone who spends time outdoors.

Now, we are building on this foundation to reach wider audiences through public-facing ca ~~m~~ paigns, partnerships, and national advocacy.

Through constant innovation, we design and deliver tailored, impactful campaigns that challenge perceptions around sun protection, encourage early detection, and make it easy for people to make sun-safe choices

Over the past decade, we’ve developed unparalleled support from the sporting and outdoor recreation sectors, working with national governing bodies and leading organisations to embed sun safety into culture, policies, and everyday behaviour.

Some of our partners

TRUSTEE REPORT 2023/2024

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Our Mission: 03
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How we achieve this

We believe that meaningful change happens when we work together. At the heart of the Melanoma Fund’s success is our ability to collaborate — across sectors, regions, and communities — to embed sun protection where it matters most.

We work with a wide range of organisations including sports governing bodies, outdoor brands, schools, community groups, event organisers, healthcare professionals, and corporate partners. This breadth enables us to tailor our approach, making sun safety relevant, practical — and engaging.

Our approach is built around four pillars:

Raising awareness

We create high-impact, relatable campaigns that connect with people’s everyday lives — whether they’re playing sport, working outdoors, attending festivals, or simply enjoying nature. Our messaging is clear, credible, and designed to drive action.

Promoting prevention

We provide simple, evidence-based tools that encourage consistent sun protection and skin checking, helping people to take control of their health. From sunscreen stations to printable checklists, we offer resources that are accessible and effective.

Educating through creativity and fun

Education is at the core of everything we do — but we know that lasting learning happens when people are engaged. That’s why we develop content that’s interactive, creative and, when appropriate, fun. From games and challenges for children to visual tools and real-life stories for adults, our materials are designed to spark curiosity, break down myths, and encourage confident sun-safe behaviours across all ages.

Adapting and innovating

Our campaigns evolve constantly. Guided by research, feedback and impact data, we update and optimise our resources to stay current and compelling. Whether it’s working with golf clubs, youth activity providers or national networks in education and sport, we tailor delivery for maximum relevance and reach.

This combination of smart partnerships, engaging education, and strategic communication is what sets us apart — and what drives our growing national impact.

Our goal is to change at udes, shift habits, and ultimately reduce the incidence of melanoma and other forms of skin cancer — by making prevention as routine and accessible as wearing a seatbelt or applying insect repellent.

TRUSTEE REPORT 2023/2024

Skin Cancer Epidemic: 04

20,800 New melanoma cases are diagnosed annually

Skin Cancer Epidemic

Skin cancer: a growing public health crisis

Melanoma

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169%
Since the early 1990s
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Non melanoma skin cancer (NMSC)

225,000 Non-melanoma skin cancer cases are diagnosed each year

The cause

Excessive ultraviolet (UV) exposure from the sun and sunbeds is the primary cause. Around 90% of melanoma and NMSC cases are preventable with proper sun protection. We reduce the risk of skin cancer in the UK through prevention, education, and advocacy — reaching people where they live, work, learn, and play.

TRUSTEE REPORT 2023/2024

How we impact skin cancer

Education and awareness

Equity in access

We create impactful campaigns and resources that raise awareness of UV risks and promote daily sun protection. From national media coverage to sector-led messaging, our work changes behaviour and encourages early detection.

By supporting HAF clubs and youth charities, we help children access sunscreen and sun safety education — particularly those who need it most. Advocacy and influence

We advocate for sun protection to be embedded in national health and education agendas, championing better guidance, funding, and accountability.

Resources with reach

Our free toolkits, posters, and accredited training are used in schools, sports clubs, and events — designed to be accessible, engaging, and easy to adopt.

Community connection

Our campaigns are backed by trusted voices and delivered face-to-face at events, schools, and clubs — creating real impact where it matters most.

Partnerships that scale

Working with national bodies like England Golf, Youth Sport Trust, Premier Education and brands like Kopparberg, we reach mainstream and hardto-reach audiences across sectors.

Our Impact: 05

Online training

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ITV Meridian
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TRUSTEE REPORT 2023/2024

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Our work: 06
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Our work – First in sport

Since launching our focus on sun protection in sport and outdoor recreation in 2014, we have grown into the UK’s leading voice in this space. Through pioneering campaigns, sector collaboration, and engaging education, we now deliver free, practical resources to those most at risk.

Slip! Slap! Swing!

Golfers are 2.4 times more likely to develop skin cancer than the general population. This innovative campaign continues to drive sun protection into golf culture. In 2023/24, we expanded our work with clubs, counties, and every major golf organisation to increase sunscreen access, promote UV awareness, and encourage regular skin checks.

Sunguarding Outdoors

This campaign champions sun safety across all forms of active outdoor recreation — from hiking and gardening to paddling and festivals. We worked with partners across the outdoor, health, and leisure sectors, including a collaboration with

Kopparberg to amplify this message through toolkits, social media, and direct engagement.

Sunguarding Sport

Tailored for the competitive sports sector, this campaign targets players, coaches, officials, and spectators. In 2023/24 we integrated key guidance into national coaching and safeguarding standards, ensuring sun protection is recognised as a core duty of care.

Sunguarding Course

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TRUSTEE REPORT 2023/2024

Our work: 07

Outdoor Kids Sun Safety Code

Early habits matter. This long-running campaign delivers fun, engaging, age-appropriate education for children and leaders. In 2023/24, uptake increased across schools, HAF clubs, and outdoor providers, supported by our accredited toolkit and lesson plan for KS2.

Sunguard ambassadors

We continued to build our team of Sunguard ambassadors — individuals who use their lived experience and sector influence to amplify our reach. From golf to mountaineering, education to events, they bring authenticity and advocacy to everything we do.

Collaboration and expansion

This year, we scaled our campaigns significantly through partnerships with England Golf, Youth Sport Trust, Premier Education, Paddle UK and many others.

Collaborations with brands like Kopparberg and Hello Sunday brought our message to new audiences — including via national media, product placement, and influencer engagement — extending our impact well beyond traditional channels.

Our partnership with Kopparberg was recognised as one of Campaign Magazine’s Top 5 Collaborations of 2024. Drink Responsibly’ tackling the important issue of sun protection for younger audiences in a way that was fun, relatable and highly effective. Featuring on national TV, billboards and in national press, the story generating over 3 billion impressions globally.

Meanwhile, our bold and hard-hitting Silhouettes campaign won three golds and one silver at the Creative Circle Awards, further cementing our creative credentials. These campaigns were delivered without charge from our agency partners, a testament to the strength of our mission and the value others see in supporting it.

TRUSTEE REPORT 2023/2024

Our CEO: 08

A word from our CEO “People often ask what keeps me so passionate about this work. The truth is, it’s the opportunity to reframe something so often overlooked — to turn what many see as background noise into something that captures attention, inspires change, and protects lives. When I joined the Melanoma Fund in 2014, I was driven by a belief that melanoma and other skin cancers are preventable — and that the key lies in education, innovation, and persistence. That belief hasn’t changed, but the way we deliver on it has evolved dramatically. This past year has been a turning point. We’ve leaned into bold ideas, creative partnerships, and smarter messaging. We’ve started thinking in ways that surprise people, that cut through the noise, and position sun protection as something both urgent and achievable. I love working at this intersection of health, sport, and culture — where we can challenge assumptions and create lasting impact. We’re not here to nag or lecture. We’re here to inform, empower and spark change in ways that feel relevant, real, and ip) even enjoyable. There’s more to do — and we’re only just getting started. Expect more originality, more collaboration, and more out-of-the-box thinking in the year ahead.”

“People often ask what keeps me so passionate about this work. The truth is, it’s the opportunity to reframe something so often overlooked — to turn what many see as background noise into something that captures attention, inspires change, and protects lives.

When I joined the Melanoma Fund in 2014, I was driven by a belief that melanoma and other skin cancers are preventable — and that the key lies in education, innovation, and persistence. That belief hasn’t changed, but the way we deliver on it has evolved dramatically.

TRUSTEE REPORT 2023/2024

Our Chair: 09

A word from our Chair

“Reflecting on the 2023/24 financial year, I’m proud to say this was a significant and forward-looking period for the Melanoma Fund. Building on the strategic review undertaken in late 2023, we took meaningful steps to strengthen our governance, expand our impact, and set the foundation for sustainable growth.

We welcomed new partnerships, launched innovative campaigns, and embedded our educational resources more deeply into the fabric of the sports and outdoor sectors. The launch of the Sunguarding course and the national reach of our Silhouettes campaign are standout examples of how the charity continues to evolve and respond to growing need.

One of the most impactful collaborations this year was with Kopparberg, which brought sun protection messaging to a completely new audience. Through TV advertising, SPF product placement, and coverage across more than 60 media outlets — reaching over 1.3 billion — we ensured that UV awareness entered the mainstream in an unprecedented way.

This year also saw an impressive expansion of our sector-wide partnerships — from Premier Education and UK Coaching to Paddle UK, Manchester FA and Youth Sport Trust — who helped integrate our resources across education, recreation, and professional sport.

TRUSTEE REPORT 2023/2024

Our Chair: 10

Our grassroots work continued to flourish too, with regional support through Kent HAF, Young Lives Foundation, and LIV Golf UK, each helping us bring sun safety into harder-toreach communities. Our visibility grew through national media, parliament, and local events, creating a ripple effect of awareness we’ll continue to build on.

As trustees, we supported a focused shift toward income diversification, investing in both people and infrastructure to ensure the charity can meet its ambitions.

With the recruitment of a Campaigns & Marketing Manager and a dedicated freelance fundraiser, we got a better idea of where our strengths lay, and as a result we restructured our approach, and are already seeing increased reach and opportunity — from brands, local community clubs, schools, to grassroots sports.

We are acutely aware of the ongoing challenges facing small charities and how vital it is to be flexible and nimble in terms of strategy and roll out. As a board, we remain committed to maintaining strong oversight, ensuring we use every donation wisely and are guided by the impact we want to achieve. We’ve set a clear course, and while there’s more to do, the direction is the right one.

My thanks go to Michelle, the loyal consulting team, our partners and supporters, and my fellow trustees for their commitment and shared belief in the importance of our work.

The coming year offers further opportunity to embed sun protection into sport and outdoor life — and we remain determined to make that ambition a reality.”

Of note is the progress made in reconnecting with our Sunguard ambassadors, whose advocacy is helping bring our mission into new spaces and conversations. Their lived experience and sectorspecific influence are central to our future.

TRUSTEE REPORT 2023/2024

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Income: 11
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7% 5%
—_— 49%
Other income
39%
a © -
|
Donations & legacies
Income
Fundraising events
Grants
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TRUSTEE REPORT 2023/2024

Expenditure: 12

65% a 35% ok wy Charitable activities Admin & governance Expenditure a

TRUSTEE REPORT 2023/2024

Financial Review: 13

Financial Review

Financial Position

The results for the year are presented on pages 17 and 18.

The charity ended the year in a strong financial position, reporting a net surplus of £13,767 for 2024 (2023: net expenditure £19,607). This improvement reflects the charity’s steady progress and a continued focus on the efficient use of resources to enhance our impact within the community.

Income

For the year ending 1st October 2024, our total income reached £105,569 — an impressive 50.2% increase compared to the previous year.

This growth was driven by successful grant applications, fundraising efforts, and continued supporter generosity.

The income sources are detailed below:

Expenditure

Total expenditure for the year amounted to £91,803. This reflects our commitment to maintaining a balanced budget while ensuring funds are directed towards our charitable objectives. The breakdown of expenditure is as follows:

Note: As the charity’s sole employee, the CEO undertakes both operational and governance responsibilities. Accordingly, the CEO’s salary is apportioned between charitable activities (£29,975) and governance (£24,525) to reflect time spent on programme delivery, oversight, and strategic planning.

Approval

This policy is approved by the Board of Trustees annually.

TRUSTEE REPORT 2023/2024

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Donate 14
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Donate:

If you are inspired by our mission and wish to make a donation, please visit our Just Giving page: htps://www.justgiving.com/melanomafund or if you wish to discuss this in further detail, please contact Michelle Baker on 07989 551046 or michelle@melanoma-fund.co.uk

Contact us:

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/melanomafund @Melanoma_Fund /melanomafund
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Income and Expenditure: 15 .

TRUSTEE REPORT 2023/2024

Melanoma Fund Income and Expenditure Accounts for the Year ended 1st October 2024

2,024 2023
£ £ £ £
Bank Balances b/f
Barclays Bank - current account 77,328 96,556
CAF Bank 1,632 1,632
78,960 98,188
Debtors 571 -
Creditors (1,003) (77)
Pension owing (277) (252)
78,251 97,859
Incoming Resources from Charitiable Activites
Sungarding courses 1,016 7,000
Outdoor Kids Sun SafetyCode Campaign Income - -
Slip Slap Swing! Income 3,402 21,818
Golf Club Partnership 32,906
General Fundraising 3,608 4,170
40,931 32,987
Voluntary Income
Royal Mail 8,139 13,078
TW Lotto - 26
Bristol-Myers Squibbs 5,000
Solex Partnership 2,000
Bequests and funeral collections 19,237 -
Gift Aid 5,440 868
Donations 3,677 7,525
Online Donations 21,146 15,808
64,638 37,304
Total Income 105,569 70,291
Less: Charitable activities expenditure
Sunguarding Sport campaign expenses 710 6,069
Sunguarding courses 4,473 1,564
Outdoor Kids campaign expenses 2,478 132
Slip Slap Swing! campaign expenses 2,434 1,033
Golf Club campaign expenses 331
Fundraising activities expenses 4,788 4,314
15,214 13,112
Profit before Overheads 90,355 57,179
Less Overheads
Charitable activities
CEO Salary 29,975 27,225
CEO Bonus 2,269
Employers NI Contributions 3,446 3,403
NI Employers Allowance (3,159) (2,391)
Pension Employers Contribution 796 763
Marketing Support 630
PR / Marketing consultants 7,305 12,700
PR / Marketing 396
Travel costs 5,094 2,484
Entertaining 154 109
44,638 46,561

Income and Expenditure: 16 .

TRUSTEE REPORT 2023/2024

Governance
Salary Costs
CEO Salary 24,525 22,275
CEO Bonus - 1,856
Employers NI Contributions 2,820 2,784
NI Employers Allowance (2,585) (1,957)
Pension Employers Contribution 652 624
25,412 25,582
Capital Expenditure
Computer Equipment 830
830 -
Accountancy
Accountancy 250 250
Bookkeeping 1,777 459
Payroll Bureau cost 238 420
2,265 1,129
Office Costs
Public Liability Insurance 646 447
Website & IT Costs 687 473
Printing, postage & stationery 231 292
Mobile Phone - 888
Subscriptions 522 304
Bank charges & interest 3
Other expenses 51 37
2,140 2,442
Merchant fees
Just Giving fees 1,304 1,072
1,304 1,072
TOTAL GOVERNANCE 31,951 30,225
TOTAL 76,588 76,787
Surplus / deficit in year 13,767 (19,607)
Balance c/f 92,018 78,251
As represented by:
Barclays Bank - current account 87,510 77,328
CAF Bank - 1,632
Debtors 16,212 571
Creditors (1,400) (1,003)
Accruals (9,000)
PAYE owing (1,027)
Pension owing (277) (277)
Balance c/f 92,018 78,251

This report was approved by the Board of Trustees on 30th July and signed on its behalf by the Chair.

MELANOMA FUND

INCOME AND EXPENDITURE ACCOUNTS

FOR THE YEAR ENDED 1st OCTOBER 2024

Bank Balances b/f
Barclays Bank - current account
CAF Bank
Debtors
Creditors
Pension owing
Incoming Resources from Charitiable Activites		 £
77,328
1,632
2,		 £
78,960
571
(1,003)
(277)
78,251
40,931
64,638
105,569
15,214
90,355
)
44,638
)
25,412
830
2,265
2,140
1,304
31,951
76,588
13,767
92,018
87,510
-
16,212
(1,400)
(9,000)
(1,027)
(277)
92,018
024		 £
96,556
1,632
2		 £
98,188
-
(77)
(252)
023
1,016
-
3,402
32,906
3,608		 7,000
-
21,818
4,170
97,859
32,987
37,304

Sungarding courses
Outdoor Kids Sun SafetyCode Campaign Income
Slip Slap Swing! Income
Golf Club Partnership
General Fundraising
Voluntary Income
Royal Mail
TW Lotto
Bristol-Myers Squibbs
Solex Partnership
Bequests and funeral collections
Gift Aid
Donations
Online Donations
Total Income
Less: Charitable activities expenditure
Sunguarding Sport campaign expenses
Sunguarding courses
Outdoor Kids campaign expenses
Slip Slap Swing! campaign expenses
Golf Club campaign expenses
Fundraising activities expenses
Profit before Overheads
Less Overheads
Charitable activities
CEO Salary
CEO Bonus
Employers NI Contributions
NI Employers Allowance
Pension Employers Contribution
Marketing Support
PR / Marketing consultants
PR / Marketing
Travel costs
Entertaining
Governance
Salary Costs
CEO Salary
CEO Bonus
Employers NI Contributions
NI Employers Allowance
Pension Employers Contribution
Capital Expenditure
Computer Equipment
Accountancy
Accountancy
Bookkeeping
Payroll Bureau cost
Office Costs
Public Liability Insurance
Website & IT Costs
Printing, postage & stationery
Mobile Phone
Subscriptions
Bank charges & interest
Other expenses
Merchant fees
Just Giving fees
TOTAL GOVERNANCE
TOTAL
Surplus / deficit in year
Balance c/f
As represented by:
Barclays Bank - current account
CAF Bank
Debtors
Creditors
Accruals
PAYE owing
Pension owing
Balance c/f
8,139
-
5,000
2,000
19,237
5,440
3,677
21,146		 13,078
26
-
868
7,525
15,808
710
4,473
2,478
2,434
331
4,788		 6,069
1,564
132
1,033
4,314
70,291
13,112
29,975
3,446
(3,159
796
630
7,305
396
5,094
154		 27,225
2,269
3,403
(2,391
763
12,700
2,484
109
57,179
)
46,561
)
25,582
-
1,129
2,442
1,072
24,525
-
2,820
(2,585
652		 22,275
1,856
2,784
(1,957
624
830
250
1,777
238		 250
459
420
646
687
231
-
522
3
51		 447
473
292
888
304
37
1,304 1,072
30,225
76,787
(19,607)
78,251
77,328
1,632
571
(1,003)
(277)
78,251

Melanoma Fund Independent Examiner's Report I report on the accounts of the Fund for the year ended 1 October 2024. The charity's trustees are responsible for the p￿paratIOn of the accounts. The charity's trustees consider that an audit is not required under section 144(2) of the Charities Act 2011 (the 2011 Act) and that an independent examination is needed. It is my responsibility to-. examine the accounts under section 145 of the Charities Act 2011; to follow the procedures laid down in the general Directions given by the Charities Commission under section 145(5)(b) of the 2011 Act., and to state whether particular matters have come to my attention. My examination was carried out in accordance with the General Directions given by the Charity Commission. An examination includes a review of the accounting records kept by the charity and a comparison of the accounts presented wtth those records. It also includes consideration of any unusual items or disclosures in the accounts, and seeking explanations from you as trustees conceming any such matters. The procedures undertaken do not provide all the evidence that would be required in an audit and consequently no opinion is given as to whether the accounts present a "true and fair view. and the report is limited to those matters set out in the statement below. In connection with my examination, no matter has come to my attention: which give me reasonable cause to believe that in any material respect the requirements.. to keep accounting records in accordance with section 130 of the 2011 Act., to prepare accounts which accord with the accounting records and comply with the accounting requirements of the 2011 Act has not been met., or 2. to which, in my opinion, attention should be drawn in order to enable a proper understanding of the accounts to be reached. Signed Name". Emma Pryor Address.. EJP Accounting Seplices Lld Unit 1 & 2 Old Kiln Works Ditchling Common Industrial Estate Hassocks BN6 8SG Date .