R•glstered number: 04178505 Charfty number. 1085853 THE ROALD DAHL MUSEUM AND STORY CENTRE (A Company Umlted by Guarantee) TRUSTEES. REPORT AND FINANCIAL STATEMEKrs FOR THE YEAR ENDED 31 MARCH 2021 THE ROAUI DAHL MUSEUM AND STORY CEiifRE (A Umknl by Guornnts•) col￿E￿IrS Page Referèncé and Admlnlstratlve D•taMs of the Clwlty. #8 Tru•te•s and wesldents Tru8t•u: and Athls•rn Trnst80s' Report 3-14 In(￿ndant Audltoes Rep•xt on the Flnanelal Ststements 15-18 Consolldatod Statomont of Fknanclal Actlvllles 19 Consolldatad Balanc• Sheet Charlty Balanc• Shoot 21 Consolldated Stat•ment of Cash Fknvs Notss lo tha Flnanclal Statemonts 23-42 THE ROALD DAHL IAUSEUM AND STORY CENTrE IA Compary Umlted by Guarant••) REFERENCE AND ADMINISTRATIVE DEfAILS OF THE CHARrrY. ITS TRUSTEES AND PRESIDENTS TRUSTEES: AND ADVISERS FOR THE YEAR ENDED 31 MARCH 2021 The dlre¢tors of the charitable c(#npany ('the ¢hariV) are Its Trusle85 for th8 purpose of charity law and Ihroughout th1$ report are cdleclively referred to as the TnJstees. As 58t out in the Mides of Assoclation the Chalr of the Trustees is appolnted by tho TnJsteos. The Artideg of A550aation set out the tenns of 8erviGe for trustees, whlch are typkatly t￿￿ thr88-y8ar t8mi$, with a third three-year temi possible for any Irustse If necessary and agreed by the 8oanl to provide stability in governance. T￿$t￿$ and prasldents Trustses: Paul Mllchdl". Chalr aine McQuade". Vice Char Lynda Heavey. Char of Fnanca Comnwttee Sushma Jansarf (appolnted 10 Juty 2020) Fiona Johnson Mattoo Plach8$1 (appolnted 21 AW 2020) Anna Renton Anna Tomlinsan Anna Vaughan {apFrfJlnted 21 Auwst 202Q) 'Denotss Ihat a Irustee Is also a drnctor of the charivs whony owned subsldlary. The Roald Dahl Cantr8 (Trading) Llmited. Wesley Saltc￿. Paul Griffith5 {apprAnied 03109f20201 and Amy Pltts {appolntad 16109120201, dlrectOf5 of Roaid Dahl Centro (TTrdng) Ltd. attended Mu58um Board meelkngs, contdtrArted to dlscusslons had no voting right5. President: Feliuty DaN Vlce Pr8sident Ophelia Dahl Company raglstsrad numbor 04178505 Charfty roglster•d numb•r 1085853 R•gl8t•rod 0ffl¢o 8143 Hlgh Street Great Missenden 8uckinghamshire HP16 OAL Page 1 THE ROALD DAHL MUSEUM AND STORY CEpifRE IA Company Umltod by Guaranttt) REFERENCE AND ADIWISTRATIVE OEfALS OF THE CHARITY. trs TRUSTEES AND PRESIDENTS TRUSTEES: AND ADVISERS (copinNUEDI THE YEAR ENDED 31 MARCH 2021 Museum managwnent team Museum Director. Steve Gardam Collections Manager & ArchlvlsL Rachel Learning Manager. Natalle Wallace Finance Manager. Nlcola Hlggs Retail and Visitor Experienc8 Manager. Nnlta F￿Chths Marketing and D8sign Manager, Klmberfey Osbome Ind•p￿dOn1 audttor Jarnes Colwer Kreston Chartered Accountants and Ststuw Readlng Bridge Hwse George Street Reading Berkshire RG18LS Bank•rn Lloyds Bank 27-31 Ihhtte Hart Street Hlgh Wycombe Buthryhamshye HP112HL THE ROALD DAHL MUSEUM AND STORY CENTRE (A Company Umltsd by Guwants•) TRUSTEES. REPORT FOR THE YEAR ENDED 31 MARCH 2021 The Tw¥tees present Ihelr annual ￿pIN1 together *ryth the audlted finanoal 5tstements of Ihe Charity for thè year 1 April 2020 to 31 Marrh 2021. The knnual Report $vrves the pU￿lSe￿ of both a Trustees, repDrt and a dweGlor5' report under GoM￿Y law. The Truste85 confinn Ihat the Annual Report and financial Statements of the tharitable Gompany comply with the ¢)Trnl 5talutory requirements. the requirements of Ihe charftable companrfs goveming do(yJrnent and the provlsions of the Staternent of ReGommended PraGtiGe (SORP) applicable to charities preparing their accounls kn ac￿)rdanCe with the Fina￿la1 Ro￿tIng Standard applicable In the UK and RewbliG of Ireland {FRS102) {effective 1 Jawwy 2019). 1. Structure Ovomance and mana . Conslltutlon The Roald DaN Museum and Story Centre Is a company lirrmted ty guarantee and not h3￿n9 a share capltal: company nurnber 4178505. It Is also a reglstered chartty gov8med by Its Memorandum and Artldes of A5soclatlon: charEty number 1085853. The tharity has a tradhg company. Roald Dahl Centre ￿radIng) Llmited (Tradlng'l, to deal with the non•rimary pwpose trdding activrties. Tradlng Is a whcAly tr*ned subsldlary. and the attached Ilnanclal statements ￿n90￿date Ihe re$￿ts of the subsldiary. b. Oryanlsatlonal stNctur• and d•clslon maklng During the year April 2020 to March 2021 thorn were six orthnary Board m8etiNJs. These meethws are tha maln way In whlch the Trustees gov•m tho woth ol the chwity. In 202￿21 the frequency of meetings in¢rnased from thè standanl of four per year. to ensure trustee ¢Jvefslght of thè Museum'8 evofving respcxwe to the COVID pandenlc. Meetings were necessarily held onllne uslng the Zoom plattom Ihroughout the year, whFch proved effective and effiaenL although trustees often cornmenied on Ihe deslrabilrfy of time togelher In per50n. Throug1K￿t 202fh21 m88tings of the maln Museum Charity Board have Incorpordted Roald Dahl Centr8 (Trading) Ltd buslness; thls Is merely a refinement of prevlous prdclice In ￿th￿ch meetings of bolh boanls took plxe succ85StV8ly on the same day to ensure a hollstlc approath. The daY-t￿daY runnkng of the Museum ts ty th8 ￿￿seUM Dlrector and Ihe staff. The pay for the Museum's slaff15 delernilned uslng market Indlcators and revlewed when recrulling new members to the team, to ensure It Is comparable to slmllar oTgan15atlons kn the secior and In Ilne wlth people at the sam& level In the organlsation. An annual cost of li￿ng Incxease Is detemilned by the Flnance Commrttee during the annual bLtdg•Ung procass and If appllcablé. typicdly pakl to staff In ￿ly. Thè I￿seuM do•s not oporale a P•rfomianc8 Relatèd Pay systém. Tharé was no annual cost-of4iving avdanl mad? in July 2020 due to the finanaal uneartanty caused by the COWD pandfjmic. Typtcally, a detalled report on the periLwJ the we%tsJs Board ffleelwig Is subffli￿ n advanc8 to the Board wlor to a makn mgellng, ak>ng *ryth an agenda agreed by the Chair and Vlce Chalr. Although Board rngetings took place more frequenlly n 202fy21. this praclice wa5 maintaned. Alongside the main reporL th8 Director and staff wesenl strategy and policy doojnents al Board meetirgs. thich are discajssed by the Board and either accepted or changed as aweed. allowing for staff to take delegated action. If necessary. papers may be drculaled on an Issue b8ts¥een Bowd meetings, to infann the Board or request a decfsion which may bg needed before th8 next schedLAed meeting. DurirvJ 202(k21 communication from the Dlrector io both Board and staff was kepl at a hlgh freque￿, tyF4(xlly via Lyoup emads iy inthvidual vld80 cxls, to rnlUgat8 the wevalllng uncertainty caused by the pandemic. The two standlng commlttees of the Board during 202￿21 were th8 Flnance CommNte8. and the Governance Commmtee: the latter began as a Board project gro￿ In 2016 and has been rnvlved sevoral Um85 slnco, ev£ntually b8comlng a pomanent committe8 In 2020. The FIn￿¢0 Commltt88 met three twnes in 2021>21. and the Govèmanoe Commi11o8 Tht onco, alth￿9h Considerab￿ committee l)usThs5 was conducted by ftmall to condud8 Board re¢ruitrnent orllne, begun in 8arly 2020 bel￿e Ihe pandemlc took hold. A r￿W Board project group was (¥eated at the end of 2021>21 kn tak8 foThYard consIdarnti￿ of DI¥￿Sty & IndusNe Practico. startlng wlth the Board Itself. The Musaum Board held annual Awaydays In 2016, 2017 and 2018. keeping govBmanc8 practice and long8r- temi strategy under revi￿. The next Awayday was kniended to bo hgld in May 2020 following a decislon on thè Mus8um's NaIK￿al Lottery Herltage F￿d (NLHF) DevelosThent grant applicatron n March 2020. but that Awayday was In turn d&Layed by thé onset of thè coronaviru5 p￿demi￿ A hybrid Board development event W8S held on 14 October 2020. as part of indudiM for five new Board members recrutted during lh8 summèr. In Pa99 3 THE ROALD DAHL MUSEUM AND 8TORY CENTrE (A Company Lknlted by Guarnntee} TRUSTEES. REPORT (CONTINUED) FOR THE YEAR ENDED 31 MARCH 2021 whlch the new members were present In por¥on at Ihe Museum in Iln8 ¥￿th si>cwl dlstandng guldance. estsblished Board mernbers were al homB. 7hith ￿er￿n8¥ hweniry online. Appolnlmont of and support for Board mornbw5 The Board m8mbe￿h1P began to change during 201￿20. as two threcto￿ of th8 Tradlng Company announced Ihwr Inlenl lo step down. In Ociober 2019 and Marrh 2020. The Board and Dlrector had also given conslderntion throughout 2019 as to how io h￿P￿Ve the d￿￿Tsty and inclusiwty of the Museum and rèsow k> begln the Board. uslng the process of rOcn￿￿￿j new members to drive greater efforts on Induslvè pracuce at Board leval. Support from Ihe Association of Independ￿t Museums 'ProspeTing Boards. prograrrrne allowed the Mu9eum to on a swlls audit and goverrAnc8 revi8w during winter 2019. Alongslde thls. research was undèrtakèn Into more Inclusive recruitment practice. We reV￿￿d and rEVi5ed every sngle recmthent and Inductlon dcthrngnt we provlde to apFdlcants and incornkng tr￿sta88. The new Iruslee roles were athiertlsed in January 2020. mabllng the appllcation process stralghttonvard and ac￿ssIb￿ to a range of candldates: prlor ITU5tee experience was nol necessary. A recrultment vid80 by the Museum tlrector. Steve Gardam. re(xivad more Ihan 2.0￿ vivws on Twttter and was eit￿ by many appllcants as a welcoming Invitatlon io appty {httpsJnwitt8r.cO￿￿roa1ddahI￿￿G8Un￿Statusll23(m1942878844436487S-2a). Flfy ￿g￿￿a￿ty opplications were recelved: a 'good pr(thm' to have tr shorlllstwry. After Ihe COVID.19 k)ckdown of Mwc* 2020 mad8 I￿Pers(￿ Interlew5 kry)osslble, the wrukn)8nt was lemporarfly paused: the Board has to gel as a woup. and it was Inilialy felt we should walt to see if wo could meel candidates In person. When 11 was dear that was not g(xng to b8 feasible for some Ilme, we embracgd vldeo calls and conyleled the recmlbnent during Ihe sprirvj and summer of 2020. Havlng Intended to appolnt three new Board members. the (wallty of the fiekl Saw this in(¥eased. ¥hth a total of five new Board m&rnb?TS confim)ed by Seplember 2020, Incr8athg tha ￿MbIned Mu5eumrrrath¥ Board membershlp by 40°A. Further efforts were rnade lo improve Inductlon and training for the members. stsrung wlth an kn4&plh finance trainlng sesslon on 24 September, and a hybrid onsitelonline Board development day on 14 Oclober 2020. AnnL*l Board member revi8WS took In 2021 wluch sh(AYed recruitment and Inducllon has _ been effective and appreciate(L Relatgd partles The charity has taken advantag8 ol Ihe ex￿ kn FRS1￿2 froffl disck)5ing transa¢tlong with Its subsldlary as Cor￿￿dated finanaal state￿￿nIS are prepared. . Rl$k managomont The Trustees hav8 taken care to address Ihe maln financSal. operatKJnai and health and safety rfsks faclng tho charity. A new lom*t of strateGlc rlsk regtstar was InI￿duced in Awil 2016. ￿lch uses the Assodation of Independent Musoums 'Hallmarks' to r*tegorise stratogk Ti5ks. The review of our strateglo risk r8gSster would r￿naNY be a standing Board agenda item, amhough dumg the COVID pandemic crisis. thls has nol been Incwed In every meeting given the hlthesl priority rtsk" frdlliig to athi8ve budgeted income targets. Operational risk assessments are (xeated for new actr41ty and maintained and ann￿ty revtewed for exlsung actsvity e.g. Flanning for C0VIC￿secUre operatlon in 2020. Thi5 approach has be8n aiticulated in a V•Yitten Rlsk Management since May 2017. The tw three slrnteglc rfsks as ttw stood MarGh 2021. are described belryw. Thts report reflects the Pos￿0￿ after one year of the COVltk19 p￿dern￿ Rlsk a5sessm8nl rnanageryort Is Inherenlly dynamlc and sGore5 or noteslmit4ation will charye. THE ROALD DAHL MUSEUM AND STORY CEpifRE (A Conwry Lknlt•d by Guaranto•} TRUSTEES. REPORT {CONTIHUED) FOR THE YEAR ENDED 31 MARCH 2D21 . Strate Ic Rlsk The Museum fall$ to achieve budgetod In¢omo targets Lev HIGH Notes and miti atlon As of March 2021: During the COVID crisi5, the original 2020-21 budget has been used as the basis for cashflow forecastlng, whlch has been updated several times since the pandemlc took hold In Marth 2020: the cashtknw forecast Is ow working budgeL By the end of FY 2020-21 the Museum Viill have eamed circa 5% of its pre£OVID incorne budget for the year. However. during 2020-21 we have secured circa £200k in furtough grants. £157k in ACE CRF R1 funding. £40k from Art Fund, and circa £40k in local grants. W8 also have £360k C￿fillned support from Roald Dahl Story Company (RDSC). Into 2021-22, it is undear what further grant support may be available to us. Our IM￿eted Income for 2021-22 assumes a measure of recovery but are approprlately cauti<)us: we expect full recovery to pre-COVID nornis wll not happen before 2022- 23 rf a second 'COVID winterf passe5 with the virus suTrienty under control. If we achieve 2021-22 budget targeis we will reach March 2022 as a viable organisation. although the depth of our resillence against future difficulty will lth( havè been much réducad. As of March 2021: The anticlpated cost of USP Is ctrca £5mlllion. Thls sum needs to be raised over and above core support from RDSC. (kn current RDSC agr8em8nt for £360kpa ends in 2022. The Museum falls to ralso 8ufflclent extra funds to dellver Intended maxlmum scalo of tho Unlocklng Slorles Project (usp) MED (kn initial bid to National Lottery H8ritag8 Fund (NLHF) In November 2019 was for 75Yo of £3.3m eligible project costs. and fundraising consultants adifjsed that it would likely lo be possible to rat5e r85t frijm other trusts and foundation5. We received n8ws of our Nov 2019 bid in March 2020: deemed Yundable. but not funded due to tr£ limltaUons of available grant mmles atthat tlme. This was an encouragSng result and we looked to r8submlt sffly. However, that sam8 week In March 2020, the pandem1¢ took over and NLHF dosed to rnai￿ Capital bids for several months. When NLHF announced the reopening of capital grant programmes from February 2021. we resumed Work on Se￿nd NLHF Devd¢)prnent grant application ￿1th Focu5 Consultants. Their sUb￿ntracted fundraising consultanis advised that a higher level of other support could be possible Ihan had been suggested by our initial fundralslng advlsors. A seccAYl tAd was submltted In May 2021 wlth the result due in September 2021. tNote: this secorKI NLHF bwj Wds unsuccessful, see report ThE ROALD DAHL MUSEUM AND STORY CENTRE {A Conwy Umll•d by Guarantse) TRUSTEES. REPORT (CONTW4UED) FOR THE YEAR ENDED 31 MARCH 2021 A vlsltor suffers serlous Injury affectlng th• Museum's reputallon MED As of March 2020: A full risk assessrnent for staff worklng on site durlng th& COVID pandernic ha5 been kept in Iln8 With public health idance. The 2020 Guided Visit operatlon was similarly risk assessed: as a COVID-secure operating model it was 'best kn dass,. based on separatlon between individual [As of Marth 2021. the Museum remained closed under Govemment restrthns, and woukl not reopen until May 2021] .Ob ectlv and actlvltl a. Objects of the charlty The objects of the charity are Yo further tho •thcatlon of th• pubuc In the art of ltt•rntur• and cr•atlvlty by th• provlslon and malnt•n4nc• of a MU￿￿Th and Ilt•rniurB c•ntr• bued th• works of Roald Dahl,. To achieve this, the chaity has powers that {txrt *è nDt limtled to) Ihe folkmng: Organlse. preserve and provrd8 suitable aCCoff￿￿ for lh8 literary archlves of Roakl Dahl and related Items and materials". Prcrnte or undertake sluty ￿ research and disseminate ￿ re5LAts of such rwsearch,. Provtde or prDGure the provlslon of service5. education. trainlThJ, (x)nsuttancy, advice. suppo¢ wunselling. guldance. grants. $¢holar5hips. awards ￿ materials in kind. The Museum galerfes were aH bullt wllh achieving our charitable objeds In mlnd lalb8it not our 2016+ statement of purpose; see b8low). and thrOL￿ examining and explalnlng unexpèctéd detalls of Iha Ille and work of a worf&renowned bwiler, we provlde a comp811irwJ example of the ueauve wocass. Th& heart of the Museum the preserved Interior of Roald DaN's Wiibng HUL full of curkns and C￿0$ to how hg workad and found hls spirallon. 15 stroTrJly complementod by dlsplay5 featuring ple¢es from tha Roald Dahl Arch￿8, one of the rnost completg literary *chtves In the UK aNI a fascinatin9 r8D)rd of how these great works of popular ltsrature were crafted over tiffle. Our Museum Nrysitor eXperI￿Ce modd Is designed as one of visllor a¢bvity Instead of larg8vscal8 Igmporary exhlbitlons. However. we do refresh our arthive displays and sn¢e 2017 hava exp8rmented with small scale temporary dlsplay5 in fine with the themes of our public rryrarniiru. io Teveal nv)re inslghts In the worfd of Roald Dahl and to provide mUch4￿ded markettng hooks. Throughwt its publc spaces. the Musèum provides numerous Interactive displays that encournge visitors to dream up new tharacters. make an anlmalgd movie. match drawlngs to des(ription. arKI mrKe bestd8S. r maln success rneasures p4e. naturaly. visbtor numbw5, bolh as gen8fdl visltors and for our school programme. Wo seek to book sthool arwj pLi)r￿ 7hYYkshops as dose to ￿pa￿ty as posslble, and Increas8 thls capaclty where we can. based on the e%rydMce of demaThl. To ￿Main viable as a charitable company, we dosely monliar OUT YKcYne and costs to ganernte and Ihe dala from whith fiwther effldencl&s may b8 found. Slnce 2016 we have aTso IrKreased our efforts to rewbrty 8valuate the effectiveness of our schools programmè, gathering dats from tea(*ers. thlents and oui Lgamin9 Staff. We proac16vely seek TripAdvisor (and olhèr social channel) thev•* fr￿￿ g8nerdl visitors to gan f8edbacL and we tske part In Ihe Visit England Vlsttor Atlraction Qualrty Assurnnce Sd￿me f4A. recalvkng an extemal expert revlew eath year. we were awardad prè5tiglous Gold award fr(rn VAQAS In 2018. and a Best TO￿ Story award In 2019. We anaty5e dala d undertake audience research as needed to krforn ourstrat8gy. THE ROALD DAHL MUSEUM AND STORY CENTRE (A CthTwny Lknlt•d by Guarant••) TrUSTEES' REPORT (CONTINUED) FOR THE YEAR ENDED 31 MARCH 2021 Of cour58. thls typ1￿} Jpwoxh to our mus8￿1 opwakn has exp8rf8nced ￿PreCedented dlsruption durfng the COVID pandemlc 202￿21- see 5eckn 3 for detslls. b. Purpos• and Stratoglc Alms A StrateglG Board Avrdyday was hekj n Marth 2016. This resulted In 8 new statsm8nt of pur￿$& for the Museum. Thi5 replaced our yeviou5 ￿sSI)r￿ls1£￿ statements is the a5plrallDnal tArt practical Interpretstion of our tharitabl8 obieGts Into strategic goa15. puw 15 that Every<￿8 who oxwrfences tho Roald DaN Mus•wn and Stary C•ntrn und•r4tands l￿W the work of Roald Dahl can be a key to unlock the storfes w• all have Inslde. Slnce 2016, have t*n this of '￿￿kkn9 stixies'_ unpacking Roald DaN's creative process as an enabling example - and used It to COrnFkntdy ov8thaul ow schools Kmvysion. earning a Sandlord Award for herilage educatton kn 2018. Our current Fofward Flan covers the p*MJ 2022-27 and Sh￿ strong ¢Mllnulty with the 2017-20 and 2019-23 Iterations. Its strateglc alms are to: 1. Show how tho horllagg of Roald Dahl rAn bo a k•y to unlock th• storl•s w• all hav• In$ld•. 2. Spread the storyvrnaklng spark wllhln and bOy￿d Gr•at Ml88•nd•n. worl(Ing locally and sharfng rbatlonally. 3. Make the Mumqwn more sustslnabl4 better ablo to Mrvo our audlenc05 for al hast ten years. Our vlslon 59 ￿fflP￿. EY8fyY)ne Is a St￿nak￿. We b811eva makiry stories make5 ￿ mor8 human, and the enabllng example of Roald Dahl's creative (xaft ￿ h* people better understand how to mak8 and shape storles of thelr own. To help achleve these akns, a 2018 feaslblty Study led to Incxeaslngly advanced plannlry for an arnbluous r8generatlon project for our antlre Museum, to Inuease our potentlal for new and *ider public engagement. Thls transfomatlv8 proJ8d-'Unlocklng Stories at the Roald DaN ￿seuM, {USP)- builds upcrb all the Strateg￿ work since reststing our purpose In 2016. Our Ilrst attempt at seawlng a Development granl from the Natlonal Lottery Heritage Fund was unsuccessfvl (bid made November 2019. result r8cal¥8d March 20201. but feedback vras encouraglng. After a delay Gaused by NLHF dverting funds to 8rnow¢y sethr support as the pandemic htL we rovivfrd the work and submitted a second. improved bvj in May 2021. with the rtsuft duo in S8pt8th 2021. Regrettably, we were unsuccessful kn a hIllh￿ competthve fi￿dIng ro￿d. but reg*dless of thls outcomè, the Ideas In the bld wil rernaln the heari of our kntended strdt8ll￿ threction. if th8 pac• of progress may charKJ6. Publk Ben•fft statement The Trustees ha￿ had regwd io the ￿alIty CoThwnls5ion's guldanc8 on wblk benefiL . A hl•v•ment and erf Ov•Thl•w It has been sald of the COVID pandemk tw whlst not eVeryN￿ is In the same boa( we are all on the same stomiy $80. OLY exp8rf8nce rrf 2021k21 be sknmar to. Ixrt rK)t exacty alkn many others,. We woathered the Inltlal deep uncarfaknty a lkni resolve to Mt ad In h8s18. Thls meant looklng ahead 88 far as we could In the earty days 01 the pandemlc knowlng that the passago of Ilme- even a handful of days or weeks - would result In more Infomiatton to batter Infom our d8dslon$ for the lonoor temi. Oven as many questlons were stil unanv•Jerod or nw ones posed. Fw exanwo. when thè furfough schèm• was first proposed. It was Iltht In detsll. so It was not Immadlataty posslblé to ass8ss its us8luln8ss. Over the following weeks. more detalls emarged 8longslde c4artty about the severity and &koly ￿ngth of Ihe pandemlc. and so furloughlng aknost all our staff becam8 an obvious cholco whlch In bjm gu5dad a declslon not to Nsh to reopen in summer 2020 when tho inilial plwe of soaal restric￿ wer8 teThwrarily liftod. Pag8 7 THE ROALD DAHL MUSEUIA AND STORY CENTRE (A Company Umlt•d by Guarant•e) TrUSTEES' REPORT (COP4TINUED) FOR THE YEAR ENDED 31 MARCH 2021 Durfng 2020 our staff reduced by 25% through voluntary déparlur85 and fixed term ￿ntracts endlng, but w have so far avoided redundanGi8s thank5 to furlough and other grnnts. We manw costs, and fmze pay durlng 202¢>21. cancelling a budgeted 2% cosl-of41vlrKJ pay award. However. staff survey findlngs In March 2021 rev6al8d a high level Of¥all¥faGt￿ re9¥dH￿ the Museum's management ofthe pand6mic crlsl5. Furfough income. a Cultura Recovery FurKI (CRF) Round 1 want from Arts Councat England. local grdnts and so from the South East Museum De￿elOpment Programmè and M Fund, ￿mb￿ert wth our ovm res6rvè¥ and conf￿8nce In Roahl Dahl Story Company suppor( bult up a sense of sta￿rty by Iho autumn of 2020. We reopened brfefy with Guided Vl¥its and then th8 wknter kept us closgd thrnigh to March 2021 and beyond. However. our CRF gyanl meant all staff could relum from furlough n aLrtumn 2020 and take 8 longer- lem ￿eW on prepwing forth6 start of remv8ry kn slmrffier 2021. Al time of wribng (Odober 2021). we some sleps fwlher along that road to recovery. Our I￿)me forecasts for the current year are appropriatdy cautiws. In the 2021 summer hofidays to dale. we have been ahead of forecast. and yel we know Increased difficty could b? around the next bend. We are realkstiixlly optimlsllc Ihat we ¥￿11 make &Yeater stddes on the other of a sec(¥KI COVID wlnler. b. Furfough and Fundralslng The Roald DaN MuseLm dosed in March 2020. kn Ihe fffsl national lockdovm. wilh staff quickly movlng to work from horne. We car￿elled and evenlualy refunW schools Ththith had book•d and paid for on*ite sesslons in Ihe summer term. We decided not to apwy for the first round of enxftjw I￿)dI￿J from th8 Arts CoLrnI or NLHF. as our reseNes built up sk￿Y to support the Unlockng Storles Project- meanl we were nol In irnmediate finandal mdldown and woukl either not have been I￿jged eliglblg erner￿n￿ f￿dIng or yo￿Uld have inadvertenlly laken support away from organlsations in greater immedlate need. As the Job Retenth￿ Scheme Game into belr¥J. arrfl the possib￿ extert of the pandemlc disruption became more appar8nL St was obvious that furlough payrnen15 would b8 the most reliable source of Income for the fore5eeabk future. We consequently chose to turfough 98% of our staff. Thls wa$ arguabty the most dlfflcull period of the pandemk in vthich confusion arKI uncertainty was at its P8ak. How8ver. despit& the limits of per50n￿ devices 8nd furlo￿ njles lo￿ldd11¥a ￿ staff maintained conl&t and nmle via Zoom and Microsofl Teams video plalkn. Although many cultural venu05 were reopering kn summer 2020. we re(¥nlsèd th15 would not be approprlate for us: in summw 2020 COVID Wds seen as a vwus shared principally through touch, and our site is l)oth small and very hands on. We therefore contihued to judg8 that fwkmjgh was more reliable than visitor income In summer 2020. as soclal thslandThJ Vlrxdd sevffiely restrict ¥￿itOr ¢apacty. We waTr. h(Ywever. IrK4klng to the auluffln. The opporhjnty to appty for a Ctthre Recovery Fund (CRF) grant from Arts Councl emerged In summer 2020. We made a bld kn AugLL8t and were suttassfully granted furmls to supp)rt us from Octob8r 2020 through to March 2021. The CRF grant made LP the dlfference betwe8n our proi8¢tsd eamed income and support from the Roald Dahl Story Company. and whal we •xpethd to SP8rMI. It also provlded addotional fund$ to deliver dévelopment pmiects: an HR doujmentation r8Vtew. and the revival of our Unlockv)g Stories Project through fundlng can8ultancy supwt for a second Deve1w￿l g￿t applkxtion to NLHF {see section 38 below). CRF support rOaced futhgh Income. vthk* alowed u5 to stsff bad( to fulktimg work November, Ihough som8 Staff had arnady reiumed Part-ti￿ on fl8xible furfough from J￿y. to prepare to reopon from September with our T￿, covifMpprowlat8 Guided Wtsits Operdtion (see section 3c below). In praGtJce. th8 rntum of n8tional re5triGtions In lh8 autumn axl wlnter of 2020-21 meanl we wer8 open18SS than anllclpated. d although Ihls meant less earned income than forecasL it also redU￿d op&ratM)nal costs and produced CRF underspend. Art5 Coundl Ewland granted pemisslon to extend consultanty work beyond March 2021 and allowed us lo Invest in new IT hardware. Thi5 was a very posltive way to end 20%k21 from a stsff petspective. provlding everyone wlth a quallty l¥top b) support ￿mot8 wothiThJ. retAadng th8 mlshmash of personal de)Ac¢s Vlilh whith staff h￿1 persevared thr￿h￿t the lo that point THE ROALD DAHL MUSEUM AND STORY CENTRE (A Company Lknlt•d by Guarantso) TRUSTEES. REPORT (CONTINUED) FOR THE YEAR ENDED 31 MARCH 2021 Durlng the Summer of 2020. we also applthl for grnnts from the South East Museum Development Programme (SÈMDP) and Art FurMI to help knchtart our'Livestream Learnlng. Intliative {5ee section 3d b8low). We re￿Ved local COVID-related grants from Bucks Buslnass Ftrst and Bu￿nghaM&hIre Councll in 202￿21. UnsucG8¥slul blds wera made lo the Gafeld Weston Culiure F￿d. and the Museums AssodationlEsmée FaiTbum sustsl1￿ng Engagomént wHh Cdlectlorts F￿1￿. There were no fundralslng complalnts rnad8 In th• ￿. Al furKlrnlstrg appIl￿th)n5 ware made to OrganIsa￿On5 rather than irwJivldual5. c. Gukl•d Vlslts op•rntlon Although It was dear that fiJrlough payments woukl be more rewable than visttor income In ¥ummer 2020. the introduction of flexible (urlough wles allowed us to bring a handlul of 51aff badf io work lo plan for a COVI[ appropriate wroach to visitor operati￿. to launch In Ihe autwnn: 100% GLld8d V15ils. Vlhen we Mnsldered reopening. our risk assessn￿ deterrnin8d that 24n8tre socially distant operation In our small slle meant on8 household per space. $0 hcm ¢tyJld this be manage(n A150. given the concem about laclle transmlsskjn of COVID In 2020. our interactive. hands-on site would 'lose' much of its appeal. so we needed lo replace thls with a new klnd of engag8rrtht to rnak8 a vlsit worlhvthlle. The clgar anwwer. Guided VI￿¢8. A tsained Guide could ¢reale Iha most experlence and ensure a Ilow of visitors through the stte lo mantain sodal distanGing. However. tt was also clear Ihal th1$ method of operalkn meant extraff￿ knv capaty. <10% of pre£OVID .18vels when we could open at all lac￿)55 202￿21 we orty welwmgd <3% of ptrCOVID levels of vlsitors). Desptte r18ver belng seen a5 an eCi￿o￿lc81IY Yiable IDrWrn move, ￿ld￿d Vl$lt operation wag the r￿h1 cholce to stay vi%ble. develop a new offer which c¥Juld feature in the fulure. welGome as many vlsltors as we could (even rf that number wa5 small), and - pethaps m05t importanUy- s¥ve our stsff a professlDnal focus for the b8nefbt of th8lr own resillence and wellbeirvj. We had been di5CU55iTrJ the FY05peGt of a premlum Gulded offer before Ihe Pande￿￿C. so thls was a chance to experiment and bBam. Gulded Mslts rdn n￿d-septernber lo end-ociober and brtefy in D8￿mber after the November lod(do5￿ and had to end once the wtnler lockdovms took effecL We retr￿Utht the entire visitor experienGe. induding dev15ing a on&thwy route, n8w graphi￿ and signage. new mu5eLxn content kn 5pace5 no￿allY used for school V￿kShops, scrtpllng and traiThng staff as guldes. We cralied a superb offer. our December 2020 Wisilor Allrnction Quallty Assurance Stheme (VAQAS) rev￿ gwrfe a score of 91Y• and a recommendation for a Vish England Gold Award. It was fnjstratlng to have to call uJstomw5 and resched￿9 or ¢an¢el visits due to thg October and December raslrictions. National lockdowns kept the Museum ctosed from.mwM)e¢emb8r 2020 through to Step 3 of the Roadmap to Recovery in May 2021. We reopened at thal poknt with G￿ded Vists once agaln. to w81¢0rn8 those guests who were disappointed at Chiislmas. bofore switchkng to self48d visits In late June 2021. Despite these dlsruptlon8. crèaiinp tha Guded Vtsli offer rnrnains a str￿g source of prKle and leaming from a rnost challenglng yèar. d. Tradlng: We￿10r• brought Inthou The princlpal change in 202￿21 affecting Tradhg athity wa8 bringing webstore fumllment back In house. We had b￿n considering this for some time, and il was evenlually prompled by our fulfiknent house giving us notice to end the service, due to th8 C*￿ng0S in their businoss caused by Ihe pandemic. Once the technical ISSU￿ were overcome, the chlef benefft was io end thè Month￿ war8houslrwJ fees. reducing webstore costs to 'per sale. as all stock was now stored at Ihe Museum. Webstoro sal&s wer8 low during 202￿2] and remaln so at time of wrlttng, Impfylng Ihe correiatlon betsveen makKig a Museum visit and an onllne purchase. But the slunincant reduction In overheads, even If net s*s makas for a morn efficient c¥)lkne busin8ss. Pag8 9 THE ROALD DAHL Museum AND STORY CENTRE (A Company Umlted by Guarantse) TRUSTEES. REPORT (CONTINUED) FOR THE YEAR ENDED 31 MARCH 2021 d. Schools prowamme: the opportunlty of Llv•str•am Leamlng The COVID pandemlc has created an opportt¥wty vthich is rM)w a major part of our futurn as a tharity.. to take our award-winnin9 schfy)Is programma online. Many musoums - espacialy those with public fundin9 and not needlng to furlough staff - made swift dlgtal pNots In 2020. Our reliance on fijrlough méant we had lo be patien( but we y￿re also able to take a k￿ger view. Ralher than ft￿hing to ¢Jeate loc&down leamin9, streamed to Ind1vldu￿ students In thek homes, saw the rapld rmlwlion of PTofesslonal servi¢85 via IN8stream vldeo as the Oppwl￿lty io In(¥ease ow reach and wnpact as a thafity for th8 lor¥J term. . Our Ilvestrearn learning offer is de$gned for sctvjols In thelr da55rDorn. h￿ry￿a a shared cullural gxperignce as dose lo the exp8rience of an on-slle wrjrkstw at the Museum as we can make IL wlth a mlx of Itve facilitation and prevf8rorded film lo sh(AY the Museum and collection In Ilne wilh the leamlw goals. With fundlng from SE Museum Development, Art Fund, and Art5 C0￿clI CRF Round 1. we have retalned our Leaming tearn, conducted Initsal market research. pwchased equipm8nL The Leamlng team have seif-laught thems&￿e8 new dlgrtal skills in filmmak1￿, •￿tIng and vid80 pl8ffomi managemenL We have plloled $85slons with local sthools In spring 2021 and delvered tho T￿l pa*J J￿Y 2021. Our oTrslie school programrr* has been at capauty for several years due to Ihe slze of our 5iie. It reached 12.000 $tudenis per year through 10 $esskJns a weeK 35 weeks of the year, figures ofwhSch we are duly proud, esp8cially for an wisation of CAJf size and rural lotati￿. On-4t8 sessions are slated to resume from September 2021, wo anti(ypate it take thm8 to rry(y￿ previou5 levels. The cm-slle programmé has always been effedvely lo sclv)015 Withln a 90ryminle driving dlstanca. d• facto Inaccessible to schools lurther away. And yet. our S￿]8(￿ matter has na￿or￿1. even global appeal. Despll8 thls, as an independent mu¥eum needng to eam Income to Qpgraie. tthre the opportunity created by COVID. prfortlisjng online Ieamlng made little sense In an era onkne content from heritage organlsath)ns was typically offered ftjr free a5 a ￿Su[t of grant4unded th￿b.SatIon schemes, and we were busy rnanaglng on4lte workshop5 which genèrnled the income needed to prtivrfje our seNu. li must be emphasls8d.' the nomallsation of lfvestrepAn video use due to P￿1¢ has changed everythlng. And the opportunty for our Museum Is erK￿rK￿ We Iwe swvived the COVID ryi5iS to date. Our staff have shcmin they can work In a way they have never worked bafor8. We now have a great initial prcrfjuct We are starting to spr8ad the word lo the thousants of sthools who woukl n8ver have cvnsidered visibng li real Ilfe. With further invesbnenl in defNery infrastrudure, we think it 15 feasibbe we c¢wkl quadrupfe the scale of our sthool programme: from 111)00 to neaty 50.000 pupls por yèar. from 350 sessions to 1600 sessions per year. Thls may sound (xazy. a scale onty possible lor nat￿)nal insttulions many timès our size. But it seems mu le55 Grazy when you cMslder there are 16.IXNJ pyrmary schcds in England along. and Roald Dahl's storfes are rikely read in every SIng￿ one. Over the next three years we to persuade 1 in 10 English primary schools to book an online sesslon wtth us. This ￿11 ueale a n)bust onlin8 income stream more reststant to fvture dlsruptlons. We are also l¢h*lng foThtsrd to resuming oTrslte s(*N)ol seSSK)ns h aut￿nn 2021. On-site capauty will be hIu￿lY lower $0 we Can dlvert staff tlma to rLm onlkne se5SKJn& We expera thls blorKled onlinelortrsite hybrfd schools programme conllnue to evolv8 and grtrw4 e. Unl¢)cklng Storf¢$ ProJ•et: reset and r•submlt The Unlocking StorEs Project (USP) Is built on the fact that i)ur galkny o)ntent is ageing needs Impromng, and Ihal the Museum can and should do mue lo widen OLY range of aclivities and Budiences to Incrgase charitsble benefft through using 1h8 heritage of Rih*l Dahl. ￿Jr sector. a projecl ofthSs type and scale Is almost always athleved Ihrough gai￿ng slgniflr£nt support from the National Lottery Heritage Fund (NLHFI. Thank5 to 98nerous SUPF(Yt from Roald Dahl Story Company to recrult a project iniknation team, we d8llv8red a feasibitsty study during 2018 to atyee the 5cop8 of our ambitson5, and then submllled a Dev8kwn8nt Grant appUcatI(￿ to NLHF in November 2019. Page 10 THE ROALD DAHL MUSEUM AND STORY CENTrE . (A Compwry Lknttod by Guaranto•) TRUSTEES. REPORT (COPIT•4UED) FOR THE YEAR ENDED 31 MARCH 2021 The application resull came In March 2020: h was a no - is common for frsl4ime applicailons - but encouraglng, as the proleGi was deemad fvndawg 1.8. It would have b88n fuTrJed W more money had b8?n avallable at that round of applicalion$, bLrt other proJ8Gts w8rn 'ahead in thè queue.. However. wlthln a w88k our Int8ntion to rapidly resubmit 5uGcumbad to th8 grip of o)ronavlnts, a$ NLHF dlverted fvThllng to gmeryency support for the heritage Seth. closirvj thelr Standa￿ mahx grant p￿Jgr￿M•s. Our project iniliation team came to the ends of their ￿ntraCts. and we were In HmbD untl latè 2020, %vhen NLHF announced that major capttal grant applKatwJns woukl agaln be p055ible in 2021. Uslng fundlng from our CRF grant we were able to rwage Focus C￿￿ltants, who had advised cffi the Iiitlal bld. to help proJuc• a nw, improved appllcatlon in line with the latest wldance from NLHF. t￿ld1￿ on all goDd work to that polnL Th[8 was submltted In May 2021. with Ihe result due in September 2021. The news In September 2021 proved to b8 disappointsng: we wère sbl noi fuThJed. The feedback emphasi58d the very great difficulty In athSevlThJ NLHF funding at the scale we need. with far more wi blds received by NLHF than they have available ki g[￿L The I￿seUM was advised that a thlrd bid would be entertained. athough thar6 can be no guarantee of success. 11 *ryll take Ilrne lo absorb the detalled feedback, and conslder 0th8r options to athieve USP, befo￿ a to ty agaln with NLHF Ss made. It remalns the case that Ihe scope and ambitm of the Unlockiw SINies Pfrty8ci- hthyevw funded- Is sllll na8d8d to realis8 the best futu for the Museum. t. Future plans Our Immedlate futLxe pkn5 ar8 - reg*dless of a decision on a thtrd attempt 10 5ecur8 NLHF fvndlng ~ Con￿nUe our operatlonal recovery to eqiivalenl IBve15 of pre-pandemlG perfo￿anCe, alongslde pSlotlng n8W aUd￿nCe eThJagement knitialive5. ImF￿vIng our publiG offer, ?￿d crafting more delalled plans for our capltal regeneratlon. Desplte ow setback with the NLHF. the direction of travel will rvmaln the same. A8 we have shown throughout 202(￿21, In the face of a global public health uisi5. we have been able to hold our ¥tratsgl¢ course whllsl adapllng lo OverC￿e immedia18 challenges. We expecl Llvestream Leamkng wll. as ft Gr¢Ms and evolvas. bernme an I￿reasIng Inlluence on our organlsatSon. Slnce our first NLHF Devdopmenl Grnnt applScatSon wi Novernber 2019. and our second in May 2021, our Muséum has ￿come a very different organisation in our understanding and abilty to use digital to achieve rneaningfvl outcomes for people. This vrns 8¢knowledged In our second NLHF bid feedback. School workshops are Just tha start We have begun wlth a known authen￿ and a markel-based offer. We wil use our new digltal capabHlty to wlden ow audlen(*s. We have ambrtton to engage both wth communities local to U5, and communities of interest online. A key gap In our curren( agelng Museum displays i% the pre88nce of. Roald Dahl fans. Wthing both local￿ and digrlauy. we can (a)thate Content whlch Is centrdl to new dlsplays. and thls content can come from local groups or communtlies of knle￿t anywhere In the UK, such as young people in K4F famll ies. There wlll be an Intwth between tha IcKal and th8 national, made posslble through dlgital innovation. The future of our oryarisalion wli b8 a digtlavreaknrld hybrid. The rthyer and potentlal of place- of our sit8 and location In the heart of Raald Dahl CoLmty- will remain 8ssenlial and n88ds fundralsed Investment to truly thrive. M wll ￿s0 be the thglt21 hub from ￿thIch can reath a far I¥￿0r and more dverso audlence onllne than couhy ever vlslt Great MlssarKl8n kn person. Of ¢ourso. th1$ wlll not all b8 actrieved in the n8Xt 12 months. Our irnm8(fAt8 prioritl8s aro continuing oporatlonal rBcovery Into the aLrtumnlwlnt8r of 2021 and fundrdising wherever w8 can to provide the additsonal Gapaclty needed to keep Improving. Short4erni rocovwy arml long4erm irnprovernent are on the same continuurn. We wlll keep reflnlng our currenl publlc off8r wllhln ow ￿rrent rn￿5, testing Ideas, and experimenting lo In1D￿ the camprehon$lve transf(Yrnalon Intènded through the Unlothng Stories ProJecL Our next step5 wll nece55arlly be small and cautlous as tho ￿daM1¢ Is very much stdl her8. but we kn(y* vthere we want and need to go. & Summary As a result ol pandemlc. and b8lng dosed for most ofthe FIna￿la1 Yew. our ger¢rd vtSitorn to th8 Museum f911 by 97% to 1,563 (2020.. 55.518 gentr￿ ¥tsltors}. Page11 THE ROALD DAHL MUSEUM STORY CENTrE IA Conyany Umknd by Guaranloe) TRUSTEES. REPORT (CONThUED) FOR THE YEAR ÉNDEO 31 MARCH 2021 Agaln, as a ra5uIt of the ￿dern￿ we had to can(%1 al of thè 5thools Nrysit5 ttwt were tooked. Thts meant that our sthool visitor nurntjers were zero {202tr. 12,830 school vi¥ltor5. Income £78,283). Tolal voluntary income nueased k) £558.015 (2020: £396,264): Ihis InL¥ease was to a grant of £141.545 from the Arts Council England Culturnl Recovery F￿d {CRF). W8 ak50 received Ii)cal grdnts of £25k and further grants from Bucks Buslness Fkst arKI the Swlh East Museurns Development Prograrnrne totalllng A (x)ngdldated surpts af orty £82 (2020.. Su￿uS £17.545) wa¥ added to the general fund. Total Incom8 of _ £673,11912020- £1.134,613) Mps received and toL71 experKllturB amounled to £669,326 (2020: £1,105.532). Nevertheless, LYBaking even in the year is remathable consldethj the global c￿nteXL Th8 charly's wholly owned subsldiwy. the Road DaN Cenlre (Tradiig) Umlted. OFef8tes a shop and (xfe thln the Mus&urn and an online Shop to sell Roatd DaN fjcensed merchandise. Any Sub$idlar￿S taxable proffts are glfted to the tharity. Due lo the p￿deMiC aThl the Museum ry)t beiThJ open for most of the y8ar In 2020-21 overdll sales for Trading d8crea¥ed by 75% from Ihe previou$ year. In th8 2020-21 year the Trading Company made a loss of-£85.806 (2020:1(w ol -£17.603) Ihereth no profits to donale th15 year. Intemel sat88 amounted to £22,061 (2020: £47.013). a 53% d￿1. This was due to our fuhllment house having to close due lo the pandemk and brnsing our webstor8 fvlfikngnt in I￿se In earfy 2021. Thls meant Ihv webstore was c105ed vthi18 n8W 5yslems wwe sel up lo mana98 sales in house. A lack of thjseum VISIb￿lty due to our sme belng dosed VAI liw tove restrithd sales. akn. b. Res•N•s levgl at Ond of rnportod porlod Reser¥es ar& required to fijnd Ihe operations of the Museum kn the evenl of a ternpwary bul slgnlficant drop In Income, whelher due to variat￿5 in dO￿y fundlng w a damagkng evenL As a polw. the Trustees have delermlned Ihal th8 Jevel of reseNes Should at least cover thè 8quN￿ent of six montr* of oporating costs of both the Museum and its subswjlary Trddin9 Company. allhough 50m8 of thls may be repurposed from d8slgnated ￿erve funds as wel a¥ general Lxsh resep4es. For the comlng year 2021-22. group operatlng costs We￿ budgeted to be £902.454 $0 a reserve of approxlmalely £451,227 would be requlred. The balance of the general ¢a$h fijnd at the end of the 2021>21 yBar amounts lo approximatety £421.385. There is currentty furthgr £200,113 in designated resBrves fU￿ls. wlith achleves tho d85wed costs cushion. c. Prfnclpal ftlndlrva sources 88low Is a kxeakdown of Incom8 by Menue streanL Revenuè strnam % of lotal Incomo 2021 2020 Admissions. workshops aThl educatlmal NB In 2020-21. fhis includ8s grants from the Job Retention Schem• and Art Fund Trading Company t)onations and grants NB in 2020-21 thi8 indudes Culture Recovery Fund grart and RDSC donation Inv8Stment income 25% 32% 11% 33% 64%. 35% Sundry incorne Pagè 12 THE ROALD DAHL IAUSEUM AND STORY CENTrE IA Company Umltod ty Guaranto•) TRUSTEES. REPORT (coKfiNUED) FOR THE YEAR ENDED 31 MARCH 2021 The total gr(yJp funds at the end of the financkl yw were £4.6 mlllion of Ththlth £4.218.503 represented the general fund avallatAe lo the group. or this. £3.978,927 represents tha fixed assets of th8 group Indudlng the Herftage assets. These fwes I￿Ude the of tradlng subshll¥y (The Roald Dahl Contra (fvadingl Llmlted). d. Investment poweffs The Trustees have the power to mak8 any h)vest￿ Ilw $80 fiL but onty after oblaining advico from fina￿al axpert and havlng r8gard to the *itsbllty ol ImTrstsn8nts and the need fcy di¥eT5ific3tion. . Golng conc•m Glven tho current fvnding comrnltrnent of the Roald Dahl Slory CoMp￿Y and the balance in ow Designated Funds. 581 agalnst the budgeted income and expgndiiure for 2021-22, the Trustees hav8 r8asonabl8 expectations that the charity will continu8 to operdte for foreseeabl8 fubjre and have therefore adopted the going concem basbs of accountir¥J. 5. Statern•nt of dlr•ctors' rnsponslbllltlas The director5 (who are elso T￿￿eS of The Roald DON and Sty Centre for thè purposes of charity law) are responsible for preparing the Report of the Dtrectors and the finwKial slatements In a¢cordan¢e wlth appHc8ble law and regulattorn. Company and charity law requlre the dlrectors lo prepare Ilnandal Statements for each finarKial year. Under that law the dlrectors have ele¢ted to FKepare the finandal statem?nts in accordance wlth UnTl8d Klngdom Generally A¢Munted Pra¢tl¢e (Urmted lfjngdom Accountlng Standards arKI appliGable law). Under company law the directors must rnt appmve the ￿and81 slatem8nls Unl￿ Ihey glve a true and fair view ol the tharity and group and the Inwnlng re50urGes and appknGat¥)n of re50urres. Indudlng the income and expendilure of the Charity and group that period. In preparfng these fina￿la1 slaten* the dtyectots are rnwlred to: select suitable a¢￿Unting policies and apply them ¢onslslenty, observe the melhods and prlnciples in the Charilies SORP; make Judgormnts and acccxmtkng eslimatés that ar8 roasonablo ar#1 pNd8ntr. stat8 whèther appllcablo UK Attounllng Standards hava boon foifowad. subjéct tr) any mat•Tial daparturas dlsdosed and explalned In the1Snan(aal stal8m8nts' prepare the financlal statements on the going cjjncem basls It Is Inarvoprlate to presume that Ihe charity wll continue In buskness." The dlrectors are responslble for keepng adequate accountrig rec Page 14 THE ROALD DAHL MUSEUM AND STORY CENTRE IA Company Llmltod by Guarnnt•o) 4DEPENDEKf AUDrroR% REPORT TO ThE MEMBERS OF THE ROALD DAHL MUSEUM AND STORY CENTrE Oplnlon We have auoyted the finandal statements of The Roald Dahl Pluseum and Story Centr& (the 'parent charttabl8 companll and Its subsldlarles (the 'group') for the year ended 31 March 2021 whlch cajfflprise Ihe Consolldated Statement of Financial Athllles. the Consolldated Balance SheeL Charlty Balance Sheet. the Consolldated Statement of Cash Aows aThJ the related not85. Indudlrwj a summary of ￿gntsfiCant accounting pollclas. Th8 flnandal raportkng framework that has been applled In thelr preparauon Is aPplbCab￿ law and United Klngdom Accountlng Slandards. Induthn9 Flnanclal Reportlng Slandard 102 The Flnanclal Reporung Standard applicable In the UK and Republtc of Ireland (United Kingdom Gerornlly Accepted Ac￿UntIng Pracllc8). In our oplnlon the flnancTal siatsments: gNe a true and I￿r of Ihe state of the Group's and of the parent charitabbe companvs affairs as 8131 March 2021 of Group's inconNw resou￿ and appkation of resources. induding its incom8 and exp8nditwe for the year then ènded; hayg begn pmpgrly prepared in accOn￿ce with United Klngdom Generally Accopted Accounting Practtcg." and hay8 been prepared in acconlance wlh tho of th8 Companlès Act 2CM)6 arKI the ChartU05 Act2011. Basls for oplnlon We cxjnducted our audit In accordance v￿th Inlemational Standard5 on Audibng (UK) (ISAS {UK)) and appllcable law. Our r8sponslbHitles under those stand*ds turther desuibed In the Auditorfs responsbiliti85 for the audit of the financlal Statements gectlon of our repo￿ We are kndep8ndent of the Group in accordance with th8 ethlcal requlrements that a￿ relevant to our audit of the finanrjd stat8ffthts In. the United lfjngdom. Induding the nandal Reporung Coundl's Elhkol StsThlaTd. and we hav8 fulfillgd our other ethScal responlbilltles In accordan￿ wllh these requI￿rnents. We b8Ueve that Ihe audii evldence we have obtalned Is sufflcJ8nt and appropriate io provide a basis for our opinion. Conclusli)n8 rnlallng to gokng ¢on¢em In audtting the Ilnancial statements. w8 have conCj￿ that the Trusts8s' use of the going concem basls of accountin9 In the pr8paration of Ihe ffinandal statements Is apprcpriate. Based on the work we have p8rf(Ymed. we have not identified any material uncertaintss ralating ts) events or conditions that. indlvithja￿ or collectivety. may LZ5t signifKant dO￿t on the Group's or the parent Charitable companvs abllty to continue as a ￿￿ng concem lor a (A al18ast twel￿ m[￿lh& from when the financial statements are authori￿ for Issue. Our responslbllitles and the regponsljllies of ts Trustees wilh resped to golng c￿cern are de$￿Ibed n the relevant S8ctions of thls r8porL Page 15 THE ROALD DAHL MIISEUM AND STORY CENTrE (A CThnpany Unthd by Guarantoo) INDEPENDEKf AUDITOR'S REPORT TO THE MEMBERS OF THE ROALD DAHL MUSEUM AND STORY CENTRE (CONTINUED) Oth•r Inforniallon The other knformation ciryisgs the InforThth Ind￿Sed In the Anwal Report Other than the fknancTral slatsments and our Auditorfs Report Ihereon. The TrusieBs are responsible for the oiher inf0m￿tIon contalned within Ihe Annual ReporL Our opinion on the finandal statements does r*)t cover the olh8T Informatlon and. .8xcopt to tho extent otherwise expliuty statad In report. we do not expres5 any form of assurance o)nduswJn thèreon. Our responslblty is to read th8 othar lnforniatlc￿ arKI. in Ikmng 50. consider whether the other infomiation 15 materiaty inconslstent with the financlal ststernen15 or ow knowledge obtained In the course ￿,. of the au(rrt. or otherwise appears to be materialty mlsslated. K we identify such material inconsistencles or apparent maleriat misslatem8ntS. W8 8n r8qulred to det8rrn1￿ whether t￿￿5 gNes. Tise to a materlal misstalem6nt in the financial statem8nls themselves. If. basad on the we have perfo￿ed. we condude that there Is a malertal mlsstatern8nt ofthls other knfonnauon, we are wired to report that facL We have rnthlThJ to report In tNs regard. Oplnlon on other matters pr•scrlb•d by th• c￿anI•S AGt 2000 In our O￿nIOn, based on the ￿dertakn kn th8 ofthe a￿￿. the InfOrMa￿On gbven h Ihg Tru51ees' Roport kn th8 fmanclal ￿ar tr whlch tha flnandal staternénls ara prepared is consistent with Ihe financjal statements. the Twstees, Report has be￿ prepared kn aco)thc8 wilh appltcat4e legal requlremgnts. Matter6 on whlch we are roqulrod to r•ix*l by OXGopUon In the lghl of ow knowledge and undernl*)dirKJ of the charitajle ccynpany tts envlronment oblak*d in the course ol a￿1( we have not identified material n*sstatem*Jts in the Truste85' ReporL We have nothing lo re￿rt in respKt of the folrrwiffj mattars in relatKm to which Companies Act 2006 requires us lo report ID you ff, in w opinv)n: the parent dwttth ¢t￿n￿Y ha5 not kept adequate and sufficknt ac¢(wntiThJ recf complyiTrJ with th8 reqiirements of the Act %vlth respect to a￿OUntIng records and preparation of financial statem8nts. The flnanclal stalemants havo been prapared in aC￿rd￿ *ith the provlskms appllcable lo enlltles subject to Ihe small companl8s regime. The financlal statsrnènts were 4Jproved and urthOri￿ for Issue ty the TNsiees and 51gned on thelr bahaf by: Paul Mitcheii Chair The notes on pages 23 to 42 forni part olthese fu)ancW statements. Page 21 THE ROALD DAHL IWSEUM APXI STORY CENTRE (A Company Llmlted by Gu•rnnte•) CONSOUDATED STATEMEKf OF CASH FLOWS FOR THE YEAR ENDED 31 MARCH 2021 2021 2020 Net cash used In opefating actsvitles 21 (23.936) Cash Ilows from Invesllng xtfvttles Interests Irom investsnents Purchase oftangible fixed assets 1157 (41.129) 4.341 (11.536) N•t cash u•od In Invesllng actlvltlos {37.972) 17,195) Change In ¢a8h and calh Qqulvalents In the Cash and cash equivalents at the beginning of th8 year 27.821 131,131) 582,757 551.626 Cash and cash •qulval•nts at Ihe end of the year 22 579,447 551.626 The notes on pages 23 to 42 fom part ofthese finandal Stalemq￿S Page 22 THE ROALD DAHL MUSEUM AND STORY CENfRE IA Company Unthgd by Guarants•) NOTES TO ThE FINANCIAL STATEMENTS FOR ThE YEAR ENDEO 31 MARCH 2021 AGMunllng pollcl•s 1.1 Basls of pr•paratlon of Ilnanclal ¥tat•mM The ffinancaal 5tat8ments have been prepared In accx)rdanc8 wilh tho Chariknes SORP (FRS 102) - Accounting and ReportlThJ by Chaiilies: Siat8mont of Recommended PTrctice applicable to char¢lles preparing thelr acr￿unts In accordants wtth the Flnanclal Rep￿￿ng Standard applicable In the UK and Republlc of Ireland (FRS 102) (8ffth 1 January 2019), the Financlal Reportlng Standard Bpplicabie in the UK and Republic of Ireland (FRS 102) and the Compani96 Act 2006. The Roald DaN Museum and Siw Cantre moets the definition of a publlc benéfft enbty under FRS 102. Assets and liabHifies ar8 Inilially racowised at h￿torical cost or transaction value unless otherwtse stated In the rolevant aCC￿nI￿1g polcy. The Consolbjatod stat￿*￿ of F￿￿Cial Acb41fres {SOFAI ConsdSdatod Balance Sheet consolldate the finanoal statements of the Charity arKI Its subsldlary undartaklng. Th8 results of th8 subsidiary ar8 C(xw)lidated cm a Ilne by line basis. Th8 Chwity has taken advantage of the axampllon allowad undgr section 408 of the Companles Act 2006 and has not pr8sented Its own Stat8m@nt of Flrondal A(aivitses in these financial statements. 1.2 Compury status The Charity Is a company lIn￿t@d by waranteo. The mombers of tha cthipany ar8 the Trustees named on page 1. In Ih• 8v•nt of tha Charity bètng wound up, the liabilty in r8spaci of thg guarantee Is lknlted to £1 per member of the Charity. 1.3 ¢3olng Gonwn The Trusteas have con$kJerod thg Impact of the global Covkl-19 pandemlG on the ablllty of the charfty to continue trading for the foreseeable firture. This rèview has included consid8ring the impact of pandemlc lo thg date ol sigring tha finan¢ial stslements and updating f￿anCIal prdeclions. Based on this reNlew arKI takon togethar wilh exlsting financing ra￿lItieS the Trustees b8118v8 that the firianclal statements hav8 baan prnparod appropriately on th8 going concem basls. 1A Fund accotwrtl General funds are unrestrlcted funds whlth arn avalable for use at the dlscrellon of the Trustees In furtherdnce ot the general c*yeclrves of the Group and *thich have not been designated for olher purposes. Delgnated fvnds comprise unrestrithd fLThls that have been set aslde by th& Trustees for parllcular purposes. The alm arKJ use of eath desKJnated furKI IB set oul In the Trjtes to the financlal statements. Restrlcled lunds are f￿d5 whlch are to be Used In accordance wllh 3peGifiG restrictions imposed by donots or whiol have been rdlsed by the Group for partkular purp0525. The costs of ralsing and admlnlstering such furKls ar8 chwged agalnst the SpecAr￿ fund. Tho alrn and use of each restricted ' fund Is set out bn th8 nates to Ihe fmancia slataffAnts. Inveslmant incst 5ignfvant effect on amounts recognised in the financial statements. Ciilical ac¢ountirYd estimates aSsyti￿. , Tanglble Ilxed assets ($80 not• 12) Tangbi 19 fixed awts are depreuated over their useful lives taklng Into accounl resldual values, where appn)priate. Th8 acbJal lives of the assets residual values are as$￿@d annualty and may vary dependirvJ on a number of lactorn. Residual valu8 assessmonts conslder ]ssuas wch as th8 r8m81nlng lite of the as$8t arrfl FKoieded disposd value5. THE ROALD DAHL MUSEUM AND STORY CEtirRE IA Company Llmlt•d by Guarant••) NOTES TO THE FWANCIAL STATEMENTS FOR THE YEAR ENDED 31 MARCH 2021 Incom• from donatlons and l•gacles Total funds 2020 funds 2021 funds 2021 Dona￿n5 Grants 363.361 28,9S4 143.547 22.143 506.908 51.107 396.264 392,325 165.690 558.015 396.264 Total 2020 393,658 396,264 InGomo from charllabh acUvlll•s Total funds 2021 Total fvrKIs 2020 funds 2021 Museum adnmsslons Educatlon- courses and events 16.606 16.606 326,957 22,316 18.606 16,606 349.273 Tot812020 349.273 349,273 Income from other tridlng acllvltles Incom• from fundralslng ev•Thts UnrMtrkt•d funds 2021 Total ftmds 2021 Total funds 2020 Shop and cale iricIMne Suntry tradlng Incomo 46,515 46,515 376.433 153 47,358 47,358 378.586 Total 2020 376,586 376.586 Page 27 THE ROALD DAHL IIIUSEUM AND sfoRY CEtffiiE (A Company Umli•d by Guarant••) NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 IAARCH 2021 Invostment Incom• Unrestrlcted funds 2021 Totsl funds 2021 Total fund8 2020 Interest recelvat48 3,157 3.157 4,341 Total 2020 4,341 4,341 Anatysl$ of exwndlture by gxpendkn typg Total funds 2021 Tolal funds 2020 2021 Costs of ral8lng funds Shop and cafe Gosls 98.1TI 875 80.038 179.090 394.107 98.1T/ 875 BO,038 179,090 394.107 Charltsblo actlvltles Museurn Education Archivè 296.788 121,196 138.271 145.206 5.223 6.381 $80,265 126.419 766.094 130,088 49.389 452.032 138.271 156,810 747,113 8,684 945,571 10.562 Expendliure on govemanre $50.209 139.146 245,532 934,887 1.350.240 Totsl 2020 677.333 143.763 529.144 1.350.240 Page 28 THE ROALD DAHL MUSEUM AND STORY CEPrniE (A Cryny Umlt&d by Guarnnt4•) NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 MARCH 2021 Support eosts Total fund8 2020 Mu￿um 2021 funds 2021 Prern15es costs 28.937 28,937 $8.153 Totsl 2020 58,153 58.153 Govèmanc• costs Unr•strlGtsd funds 2021 Total funds 2021 Total funds 2020 ALKlitor5' rem￿eratiOn Audltors, non audli cosfs Legal and professional fees Trustees. expenses 8,100 8.100 8,515 550 225 1272 303 281 303 281 8.684 10,562 Total 2020 10,562 10.562 10. N•t Inc0m•l(•x￿ndI1￿r•l Trls Is staled after Char￿g. 2021 2020 Depr8ciation of tang￿?1& fixed ass8ts: -owned by thar5tsble group Auditor¥' reMuneratIL￿- audit AudEtcKs' remuneratlon- other services 139,140 8,100 143.763 8.515 2,310 147,246 154.588 During the year. M TNst8es received any remuneralkn (2020 - £NIL). During the year, no TNslees received boneffts in kind {2020- £NILI. 3 Trustees recdved relnbursem￿I of expenses amO￿ting to £281 in the current year. (2020 - T￿￿tee$- £1272). THE ROALD DAHL MUSEUM AND STORY CENTRE Company Umlt•d by Guarnnt•e) NOTES TO THE FINANCIAL STAIEMEP￿S FOR THE YEAR ENDED 31 MARCH 2021 11. PAaff ¢osts Group 2021 Charfty 2021 Charity 2020 2020 Wages and salarf8S Social setsJiity costs Pension costs 479,380 598,59S 47,683 31.054 381,203 472.863 47.683 31.054 28.380 28,380 550,209 6T1,333 452,032 551.600 The average nurnber of pw%x>s 81￿￿1 by Ihe Chwity (fvJring the year wa5 as followF: Group 2021 Group 2020 No. AGtsvitie5 generatiThJ fund5- 5trK)P Actfvities generatirg funds- Ixfe. Charltable actlvttles 42 The number of employees whose ernkn benefts {eXcl￿￿g employer p￿slon costs) exceeded £60.000 was: Group 2021 Group 2020 No. In the band £60.001- £70.000 THE ROALD DAHL Museum AND STORY CENTRE (A Compary Llmhad by Guarante•) NOTES TO THE F14ANCIAL STATEMENTS FOR THE YEAR ENDED 31 MARCH 2021 12. Tanglbl• flx•d ass•ts Group Int•rest In land & , bumdlnqs furnltur•. Pr•mh5•S flxtur•s. ffttlngs •qulFxn•nt Gall•rl•s Total Cost or Va￿a￿on At 1 April 2020 Addbtlons 3.531.319 318.884 239,789 41.129 1218,922 5.308,914 41,129 At 31 Mtrth 2021 3,531,319 318,884 280,918 1218,922 S.350,043 D•pr•clatlon At 1 Apdl 2020 Charge for the year 379,180 111,976 26,506 212,158 19A10 828,656 67,667 1.531,970 139,146 At 31 Mwch 2021 404,743 138,482 231,568 896,323 1.671,116 Net book valu• At 31 2021 3,126.5r6 180,402 49,350 321599 3.678,927 At 31 2020 3.152,139 206.908 27.631 3￿,266 3.776,944 Page 31 ThE ROALD DAHL MUSEUM AND STORY CEPrntE (A Compary by Guaranlo0) NOTES TO THE FINANCIALSTATEMENTS FOR THE YEAR ENDED 31 MARCH 2021 11 Tanglblo fix•d assets Iconilnued) ChaTIty Freehold Inlere51 In fvrnliuro, land & Premlses fixlures, buHdlngs fftttngs equlpment Gallarlas ' Total Co¥t or v•luatlon At l April 2020 Addl￿On$ 3.531A19 318.884 213,911 41,129 1,218.922 5283.036 41,129 At31 Marth 2021 3.531,319 318.884 255,040 1,218,922 5,324,165 Doproclallon At 1 April 2020 ChaDJe for the year 379.180 25 111,976 28,506 187,592 18.535 828,656 67.667 1.507,404 138,271 At 31 March 2021 404,743 138,482 200,127 896,323 1.645,675 Net bouk vJluo At 31 Mar¢h 2021 3.126.576 180A02 48,913 322,599 3.678,490 Al 31 Marth 2020 3.152,139 26.319 390.266 3.775,632 Page 32 THE ROALD DAHL IfiUSEUM AND STORY CENTrE IA Company Llrnll•d by Guaranto?) NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 MARCH 2021 13. Horflag• assets Group and Charlty Asuts recognl••d at ¢o•t Roald Dahl Archlve 2021 T•)tsl . 2021 At 1 April 2020 and 31 March 2021 300.000 300,000 300,000 300,000 The herltsge asset rnpresents the pemianent part of the Roald Dahl ar¢hlve. The 8￿h￿Ve wa$ capttali5ed al market value at the date of acquisition. An extemal valuallon of Ihe permanent ¢plle¢tlons part of the archive was carded out by Sotherbys & Co as at 1 Marr* 2012 arKI Its marf¢et valu? was deemed to be £2.060.000. Subject to th8 approval of the Trustees, the charity may thspose of Ihese item5 from the I￿nsIent collectlon but only for sound curatorial reason5. On disposal, priority 15 &¥ven to keeping it in the publl domaln. The wchlve Is a￿$$[ble to the maJ(ty of users through educatKJn work and thsplay5 In tho gallerie5. Researchers hav8 access by ap￿intment to items held in storage subject to the access and privacy pollw of the Museum. The archfrrfe is malntalned in approKKiaie conditk)ns. under BS5454, wth ntrolled 1enyfa￿Ie and ￿lative humldity kn a secure environment. The Musoum occasionally makes aYalabl8 loan ftom Ihe collections to other mugeurns and aEso accepts items on loan. subioct lo Nkneum's loans polry. Pagè 33 THE ROALD OAHL MUSEUM AND STORY CENTRE (A Compw LknOt￿ by Gu•rantse) NOTES TO THE FINANCIAL STATEIIENTS FOR THE YEAR ENDED 31 MARCH 2021 14. FJx•d asset Invostments Shar•s In group und•rtaklngi Char C￿1 or valuatlon At 1 Awll 21Y20 100 Ai 31 March 2021 100 15. 8to¢ks Group. 2021 Group 2020 MercharKlse X881 111.311 16. Dabtors Group Group 2020 Charfty- 2021 Charity 2020 Arnounis ow8d by grDw undfrrtakirys Other debtors Prepayments and a¢Gr￿d inuc 222.676 155.844 14.433 25.303 14.982 21.029 14.433 26.186 19.709 36.011 40.619 256.785 195.580 THE ROALD DAHL MUSEUM AND STORY CEKfRE (A Cornp•ny Umltod by Guarnntso) NOTES TO THE FINANCIAL STATEMEPfft8 FOR THE YEAR ENDED 31 MARCH 2021 17. Cr•dltors: Amounts falllng duo wjthln •)n• y Group 2021 Group 2020 Charlty 2021 Charity 2020 Trade credltors Olher taxation and s￿￿al sec Oiher credit•ar Tolal funds 2020 fvnd$ 2020 funds 2020 funds 2020 TarKJible fixed assets Heritage assels CuThent assets Credltors due withln one year 3.076,9M 700.000 300,Ot)o 3,776.944 300.000 703.558 173.9721 696.407 (73,972) 7.149 Total 3.699,379 7.149 1,000.(X)o 4,706.528 21. Recorbclllallon of n•t mov•m•nt kn funds to net cash flow from oporntkng a¢tMUes Group 2021 Group 2020 Net expendiiurv fw th8 year (as w Statement of F*k￿cIal A¢bvities {60.078) 1213,020) Adjustments for. Depredation tharges Interests from invèstments Loss on the sale of fixed assets Deryease in stocks Decr8a¥e In detknrs DeLYease in credftorg 139,146 (3.157) 143,763 (4.341) 370 16A30 4,608 131.156) 66,866 22.563 (40,157) N¢1 cash provlded byl(used In) op•ralkng •clMU 6S,793 {23,936) 21 Amtysls of eash and cash oqulvalents Group 2021 Group 2020 Cash in hand 579,447 551.626 Totsl ¢•sh and casth equlvalonts 579.447 551.626 Page 40 THE ROALD DAHL MUSEUM AND STORY CENTRE (A Cwany Umllad by Guararbtoe) NOTES TO THE RNANCIAL STATEMENTS FOR THE YEAR ENDED 31 MARCH 2021 aly•ls of changm In not debt At 1 Aprfl 2020 Cash flows At 31 March 2021 Cash at bank and In hand 551.626 27,821 579,447 551.626 27,821 579,447 P•nslon Gommltm•nts The charity is a mernber of the Flexible R8tITement Plan a(kninistered by The Pensions TrusL a not-for- profit org8nisation. is a defined contslbution scheme available to all p8mwn8nt employees. If employees have thelr own personal defined rontsibutlon ￿nSIon $¢hemg, the tharity wntsibute5 to these Instead. The assets of the schèmes ar8 held ¥eparately frDm thoso of the tharity in independenuy admlnls18red funds. Contrlbutions to the sthemE tharged to Ihg Slatement of FinanGlal Actibities a5 they becoTh payable ￿ amounted to £28.380 12020.. £31.054). At the year end £nil (2020: £nil) was outstanthng. 25. Op•r*lng1oase cornmltfflents At 31 March 2021 the Group and the Charity had cornmltments to make futurn mlnlmum18ase paymenig under n¢n￿nCelIable operdtiTrJ leases as fokms: Group 2021 Group 2020 Charlty 2021 Charity 2020 Not later than 1 year Latar th￿ 1 ywand not laterthan 5 ygas 543 1.992 1,992 1,992 2,535 26. R•lat•d partytransacdons Th& ch*ity has taken adV￿ta￿ of exemptlon In FRS102 from thsclosng transactions with Its subsldlary as consoltdated finanda slaternents are wapared. Th8re were no further related party tr￿SaCtk)nS in the yav. Page 41 THE ROALD DAtrIL MUSEUM AND STORY CENTRE IA Cmpany Lknlt•d by Guarants•) NOTES TO THE FINANCIAL STATEMENTS ' FOR THE YEAR ENDED 31 MARCH 2021 27. Prln*al subsldlarl•s The folowing was a subsidlay uThJerlakirKJ of the Ch*. Company Holdlng number kncluded In consolldatlon The Roald DON Centre (Trading) Lkniied 4854808 10W• Yes The fvan¢lal resums of Ihe for the year vRre.' Incomo Expendlture ProllU{Loss) Not a•sots for tho year The Roald DaN Centr8 (Tradlng) Limited 93282 {179,090) . (85,806) 1119,046) Pag8 42