Charity registration number 1082058
Company registration number 04011164 (England and Wales)
KEEP WALES TIDY
ANNUAL REPORT AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

KEEP WALES TIDY
CONTENTS
Page
Trustees, report
Independent auditorfs report
9-11
Slatement of financial activities
12
Balance sheet
13-14
Statement of cash flows
15
Notes to the financial statements
16-30

KEEP WALES TIDY
TRUSTEES. REPORT (INCLUDING DIRECTORS. REPORT)
FOR THE YEAR ENDED 31 MARCH 2025
The trustees present their annual report and financial statements for the year ended 31 March 2025.
The financial statements have been prepared in accordance with the accounting policies set out in note 1 to the
financial statements and comply with the company's goveming document, the Companies Act 2006 and "Accounting
and Reporting by Charities.. Statement of Recommended Practice applicable to charities preparing their accounts in
accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland {FRS
1021" {effective 1 January 2019).
Objectives and activities
Keep Wales Tidy exists to protect. preseNe, and enhan￿ the environment of Wales for the benefit of current and
future generalions. Our mission is supported by education, advocacy, and community action
helping people
across Wales understand the importance of their natural environment and empowering them lo take practical steps
to protect it.
Our work is underpinned by our values-
Passionate
Together
Bold
Inspiring
Responsible
We remain committed to our 2022-2030. strategy 'Beautiful Wales, {https.'Ifimpact.keepwalestidy.cymrulbeautiful-
walesl}, which sets out our long-term ambition to..
Eradicate litter and waste
Empower young people
Create and restore green spa￿S
Set standards for environmental eX￿llenCe
Public Benefrt
The Trustees confimi that they have complied with the duty in Section 17 of the Charities Act 2011 to have due
regard to the Charity Commission's guidance on public benefit. The work of Keep Wales Tidy contributes lo
improved community health and wellbeing, greater access to nature, biodiversity recovery, and reduced
environmental degradation. Our work is open and indusive, with targeted support for communities most in need.

KEEP WALES TIDY
TRUSTEES. REPORT (INCLUDING DIRECTORS. REPORT) (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Achievements and performance
A Year of Impact
2024125 was another year of growth and impact for Keep Wales Tidy. Despite continued pressures on public
funding, we expanded delivery, reached new communities. and scaled up our Influen￿ across policy and practi￿.
Highlights include..
652 new community gardens created through our Local Pla￿S for Nature programme
28,000+ volunteers supported across Wales
90010+ of schools engaged in the Eco-schools programme. making Wales the first country to meet
UNESCO'S Green Education Parlnership target
A record number of Green Flag Awards for community-run parl(s and open spaces
Al-driven behavioural campaigns targeting roadside litter in urban areas
These achievements are set out in more detail in our full Impact Report thal can be found here
impacl.keepwalestidy.cymrufimpact-reportfimpact-report-2024-2025.
https=Il
Financial Health and Sustainability
We ended the year in a healthy financial position, delivering a modest surplus and maintaining strong cash flow and
reseNes. We remain mindful, however, of the wider financial climate. Our reliance on short-tenn. often project-
specific government grants continues to pose a risk to long-temi sustainability - particularly given ongoing pressures
on public seGlor budgets in Wales.
We have taken proactive steps to address this challenge. including:
Growing our unrestricted income through commercial activity and contract ServI￿S
Reviewing internal cost structures to improve efficiency
Developing measurement of our impact and SROI
We are also playing our part in arguing for more realistic recognition of necessary overheads and multi-year
programmes that are necessary for the long-term sustainability of the Third Sector.

KEEP WALES TIDY
TRUSTEES. REPORT (INCLUDING DIRECTORS. REPORT) (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Looking Ahead
Our priorities for the coming year include:
Deepening our influence on litter. reuse and circular economy policy in Wales
Driving forward commercial opportunities in line with our objectives
Strengthening our core infrastructure, especially around data, digital, and impact measurement
Continuing to build new partnerships across public, private and third sectors
We remain ambitious about our ability to deliver transfomiative environmental change. and confident in our ability to
do so in a financially responsible and mission-driven way.
Conclusion
We are proud of the work undertaken by Keep Wales Tidy in 2024125 - not only the scale of what was achieved, but
the spirit in which il was done. In an increasingly complex operating environmenl, the organisation has shown
agility, creativity, and resilience.
We extend our sincere thanks to our staff, volunteers, trustees, partners and funders and look forward to building
on these achievements in the year ahead.
Financial review
Our total income of £6.49m was relatively well-diversified, Ihough predominantly restricled to our key speGifiG
programmes such as Local Places for Nature, LEQ and Policy and Eco-Sch(K)Is.
In addition to this Welsh Govemment funding. we were successful in securing significant other new grant funding
during the year, including from the UK Govemment Shared Prosperity Fund which enabled us to work at a local
level in some authorities across Wales.
In addition to contributions from the funding described above. we also secured income from trusts and foundations,
including the Swire Charitable Trust (received in 23124) and Garfield Weston Foundation which allowed us to work
at a grass rools level wilh communities across Wales, and we saw a growth in our trading and contract services
94 /0 of which was unrestricted income.
Our unrestricted funds increased by over £264,000 during the year and our total charitable activities income grew by
over 40 %. We increased our employee headcount to enable delivery of all of our key programmes.
The diversity in funding has helped build organisational resilience and provides greater flexibility for strategic
investment in our future priorities. It is a strong and stable plaffomi on which we can build in future years.
Key developments:
A modest surplus was achieved
We recorded a modest investment gain during the year. driven by the growth of the fund we invest with and
the reinvestment of dividend income
We continue to operate from a position of strength, with net assets growing and still exceeding £2 million at
year end
Reserves Policy
Our policy remains to hold unrestricted reserves sufficient to cover at least three months, core operating costs. As of
31 March 2025..
The designated reserve for working capital stood at £750,000
A further £300,000 is held as a strategic development reserve to invest in revenue-generating and
diversification activity
The Audit and Risk Committee, supported by the Treasurer and a task and finish group, has been reviewing our
reserves and investment policy to ensure it remains aligned with organisational needs and market conditions. A
recommendation will be brought to the Board at the first meeting of the new financial year.

KEEP WALES TIDY
TRUSTEES. REPORT (INCLUDING DIRECTORS. REPORT) (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Structure, governance and management
Governing document
Keep Wales Tidy is incorporated as a private company limited by guarantee and governed by Articles of
Association last amended by a special resolution of the Board of Trustees on 21 st February 2024.
From 1972 to 31 May 2000, the organisation operated as part of the Keep Britain Tidy Campaign. From 1
April 2000 to 23 September 2007. il operated under the name of Environmental Campaigns Cymru. A
special resolution changed the name to Keep Wales Tidy on 24 September 2007.
Recruitmenl and appointment of new trustees
The Articles of Association provide for between 3 and 14 Trustees, who are the Directors of the Company.
Trustees serve for a maximum temi of three years but may be appointed to serve further terms of not
more than three years each. Appointment is by election at the Annual General Meeting during September
each year.
Before inviting nominations. the Trustees review their skills to try to attract members with relevant
experience and other skills to the Board. The Chair and Executive Officers are appointed by the Trustees
from among their number. Each newly appointed Trustee completes a declaration of interest Ihat is
reviewed annually thereafter.
Induction and training of new trustees
An induction pack is issued to new trustees which includes the Memorandum and Articles of Association,
Charity Commission leaflet CC3 (The Essential Trustee), a detailed description of the Structure,
Organisation and Siaffing of the Company, and details of the Company's Professional Advisors.
Trustees are encouraged lo attend relevant training courses to develop their skills and trustee training is
provided by professional advisors.
Key management personnel
The pay of key management personnel is reviewed annually alongside a general review of all staff salaries.
Salaries are benchmarked against comparable size charities who operate in the region. Policies and the
risk register are reviewed regulady and to a schedule.
Organisational structure
The Board convenes at least four times each year and holds an additional strategic planningltraining day.
The Trustees have delegated management of the organisation lo the Chief Executive, who reports on
performance against Strategic and Operational initiatives approved by the Trustees.
The Board oversees performance Ihrough a range of committees, including Audit, Policy, Remuneration,
and Commercial. Trustees also participate in regular "deep dive" sessions into key areas of the charity's
work, helping to infomi strategic direction and risk oversight.
There are also several staff-led operational committees, Ihat trustees are invited to attend and Gonlribute.
These include Keep Wales fidy's Net Zero Group, EDI, Staff Consultation and Wellbeing Groups.
The Chief Executive has responsibility for planning, developing, and implementing the services and
strategies for Keep Wales Tidy within clear policies and protocols set by the Trustees. He ensures that the
appropriate staff team is recruited and supported to provide the skills and expertise needed to run a
successful organisation and that the values of Keep Wales Tidy are obseNed.
The Business Services Director, who is also the Company Secretary. has operational responsibility for
Finance and Human Resources and reports via the Treasurer and Audit Committee on the financial position
of the organisation. Management reports are prepared quarterfy for the Board and the management team.

KEEP WALES TIDY
TRUSTEES. REPORT (INCLUDING DIRECTORS. REPORT) (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Risk Management
The Board maintains a comprehensive risk register, reviewed biannually. Key risks in the cu￿ent period include..
Post-2025 Funding Uncertainty: There is a lack of clarity around core funding beyond the current
government grant cycle. posing a risk to long-temi planning and sustainability.
Transition to New Operating Model: The charity is changing how it delivers its work, placing grealer
reliance on third-party partners to deliver short-tem) projects that exceed intemal staff capacity. There is a
risk that the new model may not deliver the intended impact or efficiencies if it is not fully embedded,
adequately resourced, or supported by delivery partners and internal teams.
Income Diversification Challenge: The organisation is pursuing an ambitious strategy to grow
unrestricted income through private and commercial SoUr￿s. There is a risk that this approach may not
generate sufficient revenue at the pace required to offset reductions in public funding.
Mitigations are in pla￿ for all identified risks. with regular oversight by the Audit and Risk Committee. Where
appropriate, the charity also invests in internal systems. insurance, and expert advice to ensure risks are
proportionately managed.

KEEP WALES TIDY
TRUSTEES. REPORT (INCLUDING DIRECTORS. REPORT) (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Reference and administrative details
Registered Company number
04011164 (England and Wales)
Registered Charity number
1082058
Registered office
Spark
Maindy Road
Cardiff
Wales CF24 4HQ
Trustees and Directors
Mr. Andrew Stumpf - Chair
Ms. Lesley Babb
Mr. Essex Havard
Ms. Gwenan Jenkins-Jones- resigned 28 May 2025
Mr. Mike Leeson
Ms. Rebekah Stone
Mr. Stephen Wiliams
Ms.Kay Zdzieblo
Ms Ceri Davies
Mr Lloyd Harris
Mr David King MBE
Ms Luisa Pastore
Ms Alana Wyn Smith
Company Secretary
Mrs. Philipa McGrath
Auditors
Azets Audit Services
Ty Derw, Lime Tree Court
Cardiff Gate Business Park
Cardiff
CF23 8AB
Bankers
Cooperative Bank PIC
PO Box 101
1 Balloon Street
Manchester
M60 4EP
Monmouthshire Building Society
John Frost Square
Newport
NP20 1PX
Nalionwide
47148 Regent Street
Swindon
SN1 1JS
Nat West
250 Bishopsgate
London
EC2M 4AA

KEEP WALES TIDY
TRUSTEES. REPORT (INCLUDING DIRECTORS. REPORT) (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Solicitors
Geldards LLP
4 Capital Quarter
Tyndall Street
Cardiff
CF10 4BZ
Investmenl Managers
Edentree Investment Management
24 Monument Street
London
EC3R 8AJ
Key Management Personnel: Senior ManagementTeam
Chief Executive
Owen Derbyshire
Business Services Director
Philippa McGrath
Deputy Chief Executive
Louise Tambini
Marketing Director
Joanna Golley

KEEP WALES TIDY
TRUSTEES. REPORT (INCLUDING DIRECTORS. REPORT) (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Statement of trustees. responsibilities
The trustees, who are also the directors of Keep Wales Tidy for the purpose of company law, are responsible for
preparing the Trustees, Report and the financial statements in accordance with applicable law and United Kingdom
Accounting Stsndards (United Kingdom Generally Accepted Accounting Practice).
Company Law requires the trustees to prepare financial statements for each financial year which give a true and fair
view of the state of affairs of the company and of the incoming reSoUr￿S and application of resources. including the
income and expenditure, of the charitable company for that year.
In preparing these financial ststemenls, the trustees are required to=
select suitable accounting policies and then apply them consistently.
- observe the methods and principles in the Charilies SORP"
make judgements and estimates that are reasonable and prudent. and
prepare the financial ststements on the going concem basis unless it is inappropriale to presume thal the
company will continue in operation.
The trustees are responsible for keeping adequate accounting records that disdose with reasonable accuracy at
any time the financial position of Ihe company and enable them to ensure that the financial stalemenls comply wilh
Ihe Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for
taking reasonable steps for the prevention and detection of fraud and other irregularities.
The trustees are responsible for the maintenance and integrity of the charity and financial information included on
the company's website. Legislation in the United Kingdom goveming the preparation and dissemination of financial
ststements may differ from legislation in other jurisdiclions.
Auditor
In accordance with the company's articles. a resolution proposing that A2ets Audit Services be reappointed as
auditor of the company will be put at a General Meeting.
The trustees, report was approved by the Board of Trustees.
A Stumpf
Trustee
Date.. 23rd September 2025

KEEP WALES TIDY
INDEPENDENT AUDITOR'S REPORT
TO THE TRUSTEES OF KEEP WALES TIDY
Opinion
We have audited the financial statements of Keep Wales Tidy (the 'company') for the year ended 31 March 2025
which comprise the statement of financial activities, the balance sheet, the statement of cash flows and notes lo the
financial statements, including significant accounting policies. The financial reporting framework that has been
applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial
Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United
Kingdom Generally Accepted Accounting Practice).
In our opinion, the financial statements-
give a true and fair view of the state of the charilable company's affairs as at 31 March 2025 and of its
incoming resources and application of resources, for the year then ended-
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice.,
and
have been prepared in accordance with the requirements of the Companies Act 2006.
Basis for opinion
We Gonducled our audit in accordance with Intemational Slandards on Auditing (UK} {ISAs {UK}) and applicable
law. Our responsibilities under those standards are further described in the Auditorfs responsibilities for the audit of
the financial statements section of our report. We are independent of the company in accordance with the elhical
requirements that are relevant to our audit of the financial stalements in the UK, including the FRC'S Ethical
Standard, and we have fulfilled our other ethical responsibilities in accordance wilh these requiremenls. We believe
that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
Conclusions relating to going concern
In auditing the financial statements. we have concluded that the trustees. use of the going concem basis of
accounting in the preparation of the financial statements is appropriate.
Based on Ihe work we have perfomied. we have not idenlified any material uncertainties relaling lo events or
conditions that, individually or collectively, may cast significant doubt on the company s ability lo continue as a going
concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibililies of the trustees wilh respect to going concern are described in Ihe
relevant sections of this report.
other infonnation
The other infom)ation comprises the information included in the annual report other than the financial statements
and our auditols report thereon. The trustees are responsible for the other infomiation contained within the annual
report. Our opinion on the financial statements does not cover the other infomation and we do not express any form
of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider
whether the other infomiation is materially inconsistent with the financial statements or our knowledge obtained in
the course of the audit, or othernise appears to be materially misstated. If we identify such material inconsistencies
or apparent material misstatements, we are required to detemiine whether this gives rise lo a material misstatement
in the financial statements themselves. If, based on the work we have performed, we conclude that there is a
material misslatement of this other information, we are required to report thal fact.
We have nothing to report in this regard.
Matters on which we are required to report by exception
We have nothing to report in respect of the following matters in relation to which the Charities (Accounts and
Reports) Regulations 2008 require us to report to you if, in our opinion..
the information given in the financial statements is inconsistent in any material respect with the trustees,
report- or
sufficient accounting records have not been kepl" or
the financial statements are not in agreement with the accounting records., or
we have not re￿iVed all the infomiation and explanations we require for our audit.

KEEP WALES TIDY
INDEPENDENT AUDITOR'S REPORT {CONTINUED)
TO THE TRUSTEES OF KEEP WALES TIDY
Responsibilities of trustees
As explained more fully in the statement of trustees, responsibilities. the trustees, who are also the directors of the
company for the purpose of company law, are responsible for the preparation of the financial statements and for
being satisfied that they give a true and fair view, and for such internal control as the trustees determine is
necessary to enable the preparation of financial statements that are free from material misstatement, whether due
to fraud or error. In preparing the financial statements. the Irustees are responsible for assessing the company's
ability to continue as a going concem, disclosing, as applicable, matters related to going concern and using the
going Goncern basis of accounting unless the trustees eilher intend to liquidate the charitable Company or lo cease
operations, or have no realistic allemative but to do so.
Auditorfs responsibilities for the audit of the financial statements
We have been appointed as auditor under section 144 of the Charities Act 2011 and report in accordance with the
Act and relevant regulations made or having effect thereunder.
Our objectives are to obtain reasonable assuran￿ about whether the financial statements as a whole are free from
material misstatement, whether due to fraud or error, and to issue an audilor's report that includes our opinion.
Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducled in accordance
with ISAS (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or
error and are considered material if. individually or in the aggregate. they could reasonably be expected to influence
the economic decisions of users taken on the basis of these financial statements.
A further description of our responsibilities is available on the Financial Reporting Council's website at.. https'.11
www.frc.org.uklauditorsresponsibilities. This description fomis part of our auditorfs reporl.
Extenl lo which the audit was considered Gapable of detecting irregularities, including fraud
Irregularities, including fraud. are InStan￿S of non-compliance with laws and regulations. We design procedures in
line with our responsibilities, outlined above and on the Financial Reporting Council's website, to detect material
misststements in respect of irregularities, including fraud.
We obtain and update our understanding of the entity. its activities, its control environment. and likely future
developments. including in relation to the legal and regulatory framework applicable and how the entity is complying
with that framework. Based on this understanding, we identify and assess the risks of material misstatement of the
financial statements, whether due to fraud or error. design and perform audit prO￿dureS responsive to those risks,
and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. This includes
consideration of the risk of acts by the entity that were contrary to applicable laws and regulations, including fraud.
In response to the risk of irregularities and non-compliance with laws and regulations, including fraud, we designed
procedures which included=
Enquiry of management and those charged with governance around actual and potential litigation and
claims as well as actual, suspected and alleged fraud-
Reviewing minutes of meetings of those charged with governan￿.
Assessing the extent of compliance with the laws and regulations considered to have a direct material
effect on the financial statements or the operations of the entity through enquiry and inspection.,
Reviewing financial statement disclosures and testing to supporting documentation to assess compliance
with applicable laws and regulations-
Performing audit work over the risk of management bias and override of conlrols. including testing of
journal entries and other adjustments for appropriateness. evaluating the business rationale of significant
transactions outside the normal course of business and reviewing accounting estimates for indicators of
potential bias.
Because of the inherent limitations of an audit. there is a risk that we will not detect all irregularities, including those
leading to a material misstatement in the financial statements or non-compliance with regulation. This risk
increases the more that compliance with a law or regulation is removed from the events and transactions reflected
in the financial statements, as we will be less likely to become aware of instances of non-compliance. The risk of
not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may
involve collusion, forgery, intentional omissions. misrepresentations, or the override of intemal control.
10-

KEEP WALES TIDY
INDEPENDENT AUDITOR'S REPORT {CONTINUED)
TO THE TRUSTEES OF KEEP WALES TIDY
Use of our report
This report is made solely to the charity's trustees. as a body. in accordance with part 4 of the Charities (Accounts
and Reports) Regulations 2008. Our audit work has been undertaken so that we might state to the charity's trustees
those matters we are required to state to them in an auditorfs report and for no other purpose. To the fullest extent
permitted by law, we do not accept or assume responsibility to anyone other than the charity and the charity s
trustees as a body, for our audit work. for this report. or for the opinions we have formed.
A(2V haF
Azets Audit Services
26.09.2025
Chartered Accountants
Statutory Auditor
TyDe
Lime Tree Court
Cardiff Gate Business Park
Cardiff
South Glamorgan
United Kingdom
CF23 8AB
Azets Audit Services is eligible for appointment as auditor of the company by virtue of its eligibility for appointment
as auditor of a company under section 1212 of the Companies Act 2006.
11

KEEP WALES TIDY
STATEMENT OF FINANCIALACTIVITIES
INCLUDING INCOME AND EXPENDITURE ACCOUNT
FOR THE YEAR ENDED 31 MARCH 2025
Unrestricted Restricted
fvnds
funds
2025
2025
Total
Unrestricted Restricted
funds
funds
2024
2024
Total
2025
2024
Notes
Income from:
Donations and
legacies
Charitable activities
other trading
activilies
Investments
2,090
327.543
2,090
6.403.038
17,136
395.526
17,136
4,466.060
6.075.495
4,070.534
16,249
70,036
1.080
17,329
70,036
15,500
84,742
15,500
84,742
Total income
415,918
6,076,575
6.492,493
512,904
4,070,534
4,583,438
enditure on:
Charitable activities
186,039
6,273.658
6,459,697
367,749
4,827,206
5,194,955
Net gainsl(losses) on
investments
12
34,373
34,373
(13,340)
113,3401
Net movement in funds
264.252
(197.083)
67,169
131.815
(756.6721 (624,857)
Fund balances at 1 April
2024
1,486,991
522,283
2.009,274
1,355,176
1,278,955
2,634,131
Fund balances at 31
March 2025
1.751,243
325,2CM)
2,076,443
1,486,991
522,283
2,009,274
The ststement of financial activities indudes all gains and losses recognised in the year.
l income and expenditure derive from continuing activities.
The ststement of financial activities also complies with Ihe requirements for an income and expenditure account
under the Companies Act 2006.
12-

KEEP WALES TIDY
BALANCE SHEET
AS A T 31 MARCH 2025
2025
2024
Notes
Fixed assets
Tangible assets
Investments
13
14
1,140
1,410,399
2,280
1,317,068
1,411.539
1,319,348
Current assets
Debtors
Cash at bank and in hand
15
294.951
692.871
345.072
685,962
987,822
1,031,034
Creditors: amounts falling due within
one year
16
(322,918)
(341,108)
Net current assets
664,904
689,926
Total assets less current liabilities
2,076,443
2,009,274
Income funds
Restricted funds
Unrestricted funds
Designated funds
General unrestricted fvnds
18
325.200
522,283
17
1.050.OChJ
701,243
1.050,000
436,991
1,751.243
1,486,991
2,076.443
2,009,274
The company is entiued to the exemption from the audit requirement contained in section 477 of the Companies Act
2006, for the year ended 31 March 2025, although an audit has been carried out under section 144 of the Charities
Act2011.
The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006
with respect to accounting records and the preparation of financial statements.
The members have not required the company to obtain an audit of its financial statements under the requirements
of the Companies Act 2006, for the year in question in accordance with section 476.
These financial ststements have been prepared in accordance with the provisions applicable to companies subject
to the small companies regime.
The financial statements were approved by Ihe Trustees on 23 September 2025
13-

KEEP WALES TIDY
A Stumpf
Trustee
Company registration number 04011164
14-

KEEP WALES TIDY
STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 MARCH 2025
2025
2024
Notes
Cash flows from operating activities
Cash absorbed by operations
(4.169)
(559,786)
Investing activities
Purchase of tangible fixed assets
Purchase of investments
Proceeds from disposal of investments
Investment income re￿iVed
(3,420)
(1,293,243)
1,209,577
84,742
(58,9581
70,036
Net cash generated froml{used in)
investing activities
11.078
{2,3441
Net cash used in financing activities
Net increasel{deGrease) in Cash and cash
equivalents
6,￿￿9
(562,1301
Cash and cash equivalents at beginning of year
685,962
1,248,092
Cash and cash equivalents at end of year
692,871
685,962
15-

KEEP WALES TIDY
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
Accounting policies
Charity information
Keep Wales Tidy is a private company limited by guarantee incorporated in England and Wales. The
registered office is Spark, Maindy Road, Cardiff, CF24 4HQ, Wales.
1.1 Accounting convention
The financial statements have been prepared in accordance with the company's governing document, the
Companies Act 2006, FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of
Ireland- {"FRS 102") and the Charities SORP "Accounting and Reporting by Charities.. Statement of
Recommended Practice applicable to charities preparing their accounts in accordance with the Financial
Reporting Slandard applicable in the UK and Republic of Ireland (FRS 102)" (effective 1 January 20191. The
company is a Public Benefit Entity as defined by FRS 102.
The financial slatements are prepared in sterfing. which is the functional GU￿enCY of the company. Monetary
amounts in these financial statements are rounded to the nearest £.
The financial statements have been prepared under the historical cost convention, modified to include the
revaluation of certain financial instruments at fair value. The principal accounting policies adopted are set out
below.
1.2 Going concern
At the time of approving the financial ststements, the trustees have a reasonable expectation that the
company has adequate resources to continue in operational existence for the foreseeable future. Thus Ihe
trustees continue to adopt the going concem basis of ac(x)unting in preparing the financial statements.
1.3 Charitable funds
Unrestricted funds are expendable at the discretion of the trustees in furtherance of the objects of the charity..
the fund comprises the accumulated surpluses and deficits of unrestricted income and expenditure.
Designated funds are unrestricted funds of the charity which have been set aside to fund particular future
activities of the charity.
RestriGted funds are those where the donor has imposed restrictions on the use of the funds that are binding.
Income arising on restricted funds and expenditure incurred in respect of these funds are reflected through the
Statement of Financial Activities.
Funds are transferred from restricted to unrestricted when the initial restrictions no longer apply. If any
restricted fund falls into deficit, transfers are made from unrestricted reserves to cover the additional
expenditure.
Further explanation of the nature and purFM)se of each fund is included in the noles to the financial
statements.
1.4 Income
Income is recognised when the company is legally entitled to it after any perfomiance conditions have been
met, the amounts can be measured reliably, and it is probable that income will be received.
Cash donations are recognised on receipt. Other donations are recognised once the company has been
notified of the donation, unless perfomiance conditions require deferral of the amount. Income tax recoverable
in relation to donations received under Gift Aid or deeds of covenant is recognised at the time of the donation.
16-

KEEP WALES TIDY
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Accounting policies
(Continued)
In the case of perfomiance related grants, income must only be recognised to the extent Ihat the Gharily has
provided the specified goods or services as entidement to the grant and only occurs when the performance
related conditions are met. Capital grants are credited to the statement of financial activities as and when
receivable and depreciation charged is offset against the grant income, in a restricted fund.
Earned income and project income is recognised when the service is provided.
Sponsorship income is recognised in the period to which the sponsorship takes place. Any amounts received
in advance are deferred.
Interest on funds is included when receivable and the amount can be measured reliably by the charity- this is
normally upon notification of the interest paid by the bank.
Dividend income is recognised in the period lo which it relates.
1.5 Expenditure
Expenditure is recognised once there is a legal or constructive obligation to transfer economic benefit to a
third party. it is probable that a transfer of economic benefits will be required in settlement, and the amount of
the obligation can be measured reliably.
Expenditure is classified by activity. The costs of each activity are made up of the total of direct costs and
shared costs. including support costs involved in undertaking each activity. Direct costs attributable to a single
activity are allocated directly to that activity. Shared costs which contribute to more than one activity and
support Gosls which are not attribulable to a single activity are apportioned between Ihose activities on a basis
consistent with the use of resources. Central staff costs are allocated on the basis of time spent, and
depreciation charges are allocated on the portion of the asset's use.
Resources expended are included in the Statement of Financial Acknvities on an accruals basis, inclusive of
any VAT which cannot be recovered. Certain expenditure is directly attributable to the specific activities and
has been included in those cost categories. Certain other costs. which are attributable to more than one
activity, are apportioned across cost categories on the basis of head count on each activity.
Governance costs
Governance costs include the extemal audit costs and costs associated with the board meetings of the
company. including trustees. expenses.
17-

KEEP WALES TIDY
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Accounting policies
(Continued)
1.6 Tangible fixed assets
Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of
depreciation and any impaimient losses.
Capital expenditure will be defined as=
Any single ple￿ of equipment. costing £2.500 or more (exc. VAT) that has an estimated
economic l operational life of more than 3 years.
Any fixtures and fillings costing £2,500 or more (exc. VAT) thal have an estimated eGonomiG I
operational life of more than 3 years.
Expenditure of a capitsl nalure will be recorded on Ihe ￿ Asset Register.
If an item is purchased via grant funding and depreciation would preclude claiming the item. then the item will
not be capitalised.
Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their
useful lives on the following bases=
Fixtures and fittings
Computer equipment
Other equipment
Office Equipment
Straight line over 3 years
Straight line over 3 years
Straight line over 3 years
Straight line over 3 years
The gain or loss arising on the disposal of an assel is detemiined as the difference belween the sale proceeds
and the carrying value of the asset, and is recognised in the statement of financial activities.
1.7 Fixed asset investments
Fixed asset investments are initially measured at transaction pri￿ excluding transaction costs, and are
subsequently measured at fair value at each reporting date. Changes in fair value are recognised in net
incomellexpenditure) for the year. Transaction costs are expensed as incu￿ed.
1.8 Impairment of fixed assets
At each reporting end date. the company reviews the carrying amounts of its tangible assets to determine
whether there is any indication that those assets have suffered an impaimient loss. If any such indication
exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment
loss {if any).
1.9 Cash and cash equivalents
Cash and cash equivalents include cash in hand. deposits held at call with banks, other short-term liquid
investments with original maturities of three months or less. and bank overdrafts. Bank overdrafts are shown
wilhin borrowings in current liabililies.
1.10 Financial instruments
The Gompany has elected to apply the provisions of Section 11 'Basic Financial Inslruments, and Section 12
'Other Financial Instruments Issues, of FRS 102 to all of its financial instruments.
Financial instruments are recognised in the companVs balance sheet when the company becomes party to
the contractual provisions of the instrument.
Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when
there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net
basis or to realise the asset and settle the liability simultaneously.
18-

KEEP WALES TIDY
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Accounting policies
(Continued)
Basic financial assets
Basic financial assets, which include debtors and cash and bank balances, are initially measured at
transaction price including transaction costs and are subsequently Ca￿led at amortised cost using the effective
interest method unless the arrangement constitutes a financing transaction, where the transaction is
measured at the present value of the future receipts discounted at a market rate of interest. Financial assets
classified as receivable within one year are not amortised.
Derecognition of financial assets
Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire or
are settled, or when the company transfers the financial asset and substantially all the risks and rewards of
ownership to another entity. or if some significant risks and rewards of ownership are retained but Gonlrol of
the asset has transferred to another party that is able to sell the asset in its entirety to an unrelated third party.
Basic financial liabilities
Basic financial liabilities. including creditors and bank loans are initially recognised at transaction price unless
the arrangement constitutes a financing transaction. where the debt instrument is measured at the present
value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable
within one year are not amortised.
Debt instruments are subsequently carried at amortised cost. using the effective interest rate method.
Trade Greditors are obligations to pay for goods or ServI￿S that have been acquired in Ihe ordinary course of
operations from suppliers. Amounts payable are classified as current liabilities rf payment is due within one
year or less. If not. they are presented as non-current liabilities. Trade creditors are recognised initially at
transaction price and subsequently measured at amortised cost using the effective interest method.
Derecognition of financial liabilities
Financial liabilities are derecognised when the company's contractual obligations expire or are discharged or
cancelled.
1.11 Taxation
As a registered charity, Keep Wales Tidy is entitled to the exemption from taxation in respect of income and
capital gains received with sections 478489 of the Corporation Tax Act 2010 and section 256 of the Taxation
of Chargeable Gains Act 1992 to the extent that these are applied to its charitable objects purposes only.
1.12 Employee benefits
The costs of short-term employee benefits are recognised as a liability and an expense. unless those costs
are required to be recognised as part of the cost of stock or fixed assets.
The Gost of any unused holiday entitlement is recognised in the period in which the employee's services are
received.
Termination benefits are recognised immediately as an expense when the company is demonstrably
Gommitted to temiinate the employment of an employee or to provide terminalion benefits.
1.13 Retirement benefits
Paymenls lo defined contribution retirement benefit schemes are charged as an expense as they fall due.
1.14 Leases
Rentals payable under operating leases. including any lease incentives received, are charged as an expense
on a straight line basis over the term of the relevant lease.
19-

KEEP WALES TIDY
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Critical accounting estimates and judgements
In the application of the company's accounting policies. the trustees are required to make judgements,
estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent
from other sources. The estimates and associated assumptions are based on historical experience and other
factors that are considered to be relevant. Actual results may differ from these estimates.
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting
estimates are recognised in the period in which the estimate is revised where the revision affects only that
period, or in the period of Ihe revision and future periods where Ihe revision affeGls bolh current and future
periods.
There is nothing to report in this regard.
Donations and legacies
Unrestricted Unrestricted
funds
funds
2025
2024
Donations and gifts
2,090
17,136
Other trading activities
Unrestricted Restricted
funds
funds
Total Unrestricted
funds
2025
2025
2025
2024
Sponsorship
16,249
1,080
17.329
15,500

KEEP WALES TIDY
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Charitable activities
2025
2024
Project income
Earned inGome
Single use carrier bag
Grants received
Sundry income
26,434
30.517
545,296
609,814
70,004
62,065
5,761,304 3,759,491
4.173
6,403.038 4,466,060
Analysis by fund
Unrestricted funds
Restricted funds
327,543
395,526
6,075,495 4,070,534
6,403,038 4,466,060
Grants
Create Your Space Duffryn
Welsh Govemment - Eco Schools
Welsh Govemment- Caru Cymru
Welsh Govemment- Local Places for Nature
WG Core Grant - LEQ and Policy Development
Welsh Govemment- Green Flag for Parks
Garfield Weslon Foundation
UK Govemment- North Wales SPF
Pobl
Camiarthenshire CC
Pembs CC
Powys CC
Swansea CC
Vale CC
Swire Charilable Trust
Euroclad - Planet Passionate Fund
Blaenau Gwent CC SPF
Cardiff CC- Cardiff SPF
Herilage Lottery Fund - Urban Long Forest
Lottery Community Fund
14,599
440,000
25,348
430,000
{4551
2,211,850
729,139
58,224
75,000
38,150
3,212
32,294
17,195
47,115
25,890
12.529
50.000
4,000
3,513,368
650,000
84,065
75,000
339,928
111,846
71,719
63,182
76,916
54,634
74,733
71,948
96,366
23.000
5,761.304 3,759.491
21

KEEP WALES TIDY
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Investments
Unrestricted Unrestricted
funds
funds
2025
2024
Dividends received
Interest received
58,958
11.078
70,055
14.687
70,036
84.742
Charitable activities
Charitable Charitable
Expenditure Expenditure
202$
2024
Staff costs
Depreciation and impairment
General project management
Publicity and promotion
Group support
Establishment costs
Meeting and conference
Training and other staff costs
Travel and subsisten
ICT costs
Legal and professional
2.890,341
1,14C
2,418,95C
158,72C
2.177,658
1,140
1,940,988
123,617
19,747
9,031
10,927
66,049
85,597
21,278
36,254
11,200
15,47E
91,23:
117.716
32,17:
5,751,80=,
4,492,286
Share of support costs {see note 8)
Share of govemance Gosts (see note 8)
691,25C
688,349
14,320
6,459,697
5,194,955
Analysis by fund
Unrestricted funds
Reslricted funds
186,03C
6,273,65E
367,749
4,827,206
6,459,697
5,194,955

KEEP WALES TIDY
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Support costs
Support Governance
Gosts
osts
2025
Support Governance
Gosts
costs
2024
Staff costs
General project
management
Publicity and promotion
Establishment costs
Meeting and conference
Training and otherstaff
cosls
Travel and subsisten
Legal and professional
Irrecoverable VAT
ICT Costs
468,250
468,250
440,004
440,004
334
4.799
28,676
6,741
334
4.799
28.676
6,741
721
10.170
60,205
8,286
721
10.170
60,205
8,286
2.322
6.693
42.482
27.333
103,629
2.322
6.693
42.482
27.333
103,629
2.080
7.546
36.714
29.927
92,696
2.080
7.546
36.714
29.927
92,696
Audit fees
16,635
16.635
14,320
14,320
691,259
16,635
707,894
688,349
14,320
702,669
Analysed between
Charitable activities
691,259
16,635
707,894
688,349
14,320
702,669
Governance costs includes payments to the auditors of £15.635 {2024= £14,320) for audit fees. Amounts
totalling £1.000 (2024: £nil) were paid to the auditors in respect of non-audit services provided.
Trustees
During the year 1 {2024: 2) trustee(s) were reimbursed a total of £59 (2023: £462) for travel and subsistence
costs.
10 Employees
The average monthly number of employees during the year was:
2025
Number
2024
Number
Direct charitable
Govemance
Administration
72
56
Totsl
83
67

KEEP WALES TIDY
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
10 Employees
(Continued)
Employment costs
2025
2024
Wages and salaries
Social security costs
Other pension costs
2,764.280
270,255
324,056
2,155.994
207,538
254,130
3,358,591
2,617,662
Key management personnel
During the year the total remuneration (including gross salary. employerfs national insurance contributions and
employerfs pension contributions) totslled £329,503 (2024- £317,305) for 4 employees (2024.. 4 employees).
The number of employees whose annual remuneration was more than £60,000
is as follows..
2025
Number
2024
Number
Between £60,000 and £70,000
Belween £80,001 and £90,000
Contributions totaling £31.003 {2024= £17,380) were made to defined contribution pension schemes on behalf
of employees whose emoluments exceed £60.000.
11 Taxation
The charity is exempt from tax on income and gains falling within section 505 of the Taxes Act 1988 or section
252 of the Taxationof Chargeable Gains Act 1992 to the extent that these are applied to its charitable objects.
12 Net gainsl{losses) on investments
Unrestricted Unrestricted
funds
funds
2025
2024
Revaluation of investments
34,373
(13.340)
.24-

KEEP WALES TIDY
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
13 Tangible fixed assets
Fixtures and
ffttlng$
Computer
equlpment
Other
equlpment
Office
Equlpment
Total
Cost
At 1 April 2024
2,198
65.395
5,982
35,276
108,851
At 31 March 2025
2,198
65.395
5,982
35,276
108,851
Depreciation and impaimient
At 1 April 2024
Depreciation charged in the year
2,198
65,395
3,702
1,140
35,276
106,571
1,140
At 31 March 2025
2,198
65,395
4,842
35,276
107,711
Carrying amount
At 31 March 2025
1,140
1,140
At 31 March 2024
2,280
2,280
14 Fixed asset investments
Listed
investments
Cost or valuation
At 1 April 2024
Additions
Valuation changes
1,317,068
58.958
34,373
At 31 March 2025
1,410,399
Carrying amount
At 31 March 2025
1,410,399
At 31 March 2024
1,317,068
15 Debtors
2025
2024
Amounts falling due within one year:
Trade debtors
other debtors
Prepayments and accrued income
80,572
187,389
26,990
157,265
160,461
27,346
294,951
345,072

KEEP WALES TIDY
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
16 Creditors: amounts falling due within one year
2025
2024
Other taxation and social security
Trade creditors
Other Gredilors
Accruals and deferred income
88,802
71,970
2,870
159,276
96,253
93,916
8,595
142,344
322,918
341,108
17 Designated funds
The income funds of Ihe charity include Ihe following designated funds which have been set aside out of
unrestricted funds by the trustees for specific purposes..
Movement
in funds
Balance ai
Incoming
1 April 2023 resources
Movement
in funds
Incoming
Balance at
resources 31 March 2025
Balance at
1 April 2024
Working capital reserves
Strategic development fund
750,1XiO
300.(MJO
750,000
300.000
750,000
300.000
1.050.000
1,050.000
1,050.000
The designated working capital reserves fund has been set up to ensure the charity always has access to
Ihree months working capital.
A strategic business development fund has been put in place to enable the charity to develop and make the
most of new opportunities.
.26.

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KEEP WALES TIDY
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
20 Operating lease commitments
At the reporting end date the company had outstanding commitments for future minimum lease payments
under non-cancellable operating leases. which fall due as follows:
2025
2024
Within one year
Between two and five years
12,343
13,472
330
12,343
13,802
21 Pension schemes
The company operates a defined contribution pension scheme with Scottish Widows. During the year
contributions were made amounting to £324,056 (2024: £254,130). There were no amounts outstanding at the
current or previous year end.
22 Related party transactions
There were no related party transactions during the year (2024 - none} other than those disclosed elsewhere
in the financial statements.
23 Cash generated from operations
2025
2024
Surplusl{deficit) for the year
67,169
1624,857)
Adjustments for.
Investment inGome recognised in ststemenl of financial aclivities
Fair value gains and losses on investments
Depreciation and impaimienl of tangible fixed assets
{70,036}
{34,373}
1,140
(84,7421
13,340
1,140
Movements in working capital:
Decrease in debtors
{DeGrease)linGrease in credilors
50,121
{18,190}
114,199
21.134
Cash absorbed by operations
(4,169)
(559,786)
24 Analysis of changes in net funds
The company had no debt during the year.