Tr'L wo¥eLD ANIMAL PROTECTIOP4 Trustees, report and accounts 2024 Trustees, report ond occounts 2024 Our VI￿On'. A world where onimols I￿e Foreword Making powerFul connedions to sove ovr world Our purpose.. We move Ihe world lo prolecl anifnals Stralegic report Moving the world in numbers ihrough systems change 2024 Our broThd statement= Togeiher, we ore chon9in9 the ￿￿Y Ihe woild wo.ks lo end onimol cruel'y ond 5vHering Foiever. A new world for anima15... 2021-2030. Our strategy made simple Whoi does system change oduolly meon? World Animol Pioleclion is registered Wilh Ihe Chority Cofflmission a5 a c?crity and wiih Ctrmponies House 0$ o comoony Iimiled by guaio?lee World Animal Pioleclion is goveined by ils Ailicle5 01 Associolion Transforming the broken forming system Saving wild lives From induslrial devostotion 21 Transforming the world For wildlife 23 How we'll move the world in 2025 39 Charity registrahon number 1081B49 Our global reach 40 Compony rè9lStrohon number.. 4029jLO Finonciol review 41 Our income 41 Registered office.. 3 Floor 8&QO Povl Sireel, London WC I X 8HB Our expendihjre 42 Our fundroising approach 43 Financial policies 45 Risks and uncertointies 47 Structure. governance ond monagement 48 Reference and administrotive details 50 Our public benefit requiremenl 51 Sialement of irustees. responsibilities 52 Independent auditor'5 report to the members of WoAd Animol Protedion 53 Consolidated financial statements Consolidoted slatement of linonciol activities 56 About the front cover.. Consolidated and charity balance sheets 57 A piglel on a Swedish farm hopp ly expeiiences Ihe Consolidoted slatement of cash Hows 58 very different Irom the lives 01 Ion5 0 l aDima15 cofidemned lo locloiy loims. Reconciliation of net income to net cash flow from operating activities 58 Notes to the con501idated financial statements 59 Ciedik Shulle151ock/iale5N Truslees, report ond occounls 2024 Crvel £onlinemenl Pigs sullei inlensely on locloiy lorms woridwde.- Ihis Form Is In SoJlh Arneiico Cr&dil- World Animtsl Pioletlion/Emi Kondo Foreword Making powerful connections to save our world A young oduli lopir, his Feel $0 bodly burned he connol slond. lies olone in o block, slill-smoking londscope desecroled by deliberolely sel lires. This wos once this beoulilul onimol s lush wetland home. parl ol the Ponlonol in Brozil one ol our plonel's mosl biodiveise places. Bul by Ihe end ol Augusl on eslirnoled 2 million hecloie5 hod burned. Soon much ol il will be used to grow soy ond gioin lo feed Ihe billions ol onimols so cruelly conlined lo locloiy loim5. Thou50nds ol kilomelie5 owoy in Europe, tnoiher pig5 lie on Iheir sides Iropped in individuol croles closely pocked logeiher in locloiy loims. For up lo o monih Ihey connol slond, lurn oiound or nuzzle Ihe newborn pi9lels urgenily feeding from Ihem, reslrained by steel bars. These heorl-rending exomples OF onimol suffering moy seem dislincl ond sepaiole. Yel they are li9hily connecled Ihrough the destruction that loclory loimin9 ond demond For cheop meol 15 irblliclin9 on our world. Sharing bold solulions Duiing 2024 your generosity helped us powerfully tell the story ol these conneclions ond shofe our woikoble solulions loi chonge. We urged delegoles ol ihe UN climate conference lo transform our world s lortning systems. We called on them lo iecognise Ihol ihe Iieotmenl ol onimols in our Food 5y51effl is cenliol to our species 5UfvivoI. And Ihot the answers lo clitnole chonge lie in the just Ironsilion lo ogroecologicol food systems Ihal are equiloble, humone ond susloinoble. COP29 - We also osserled the itllpoilance ol women lo ogiiculiuie ond syslem chonge Ihrough our Pfesenlolion ol COP29's Chino Povilion. Research shows Ihol when women ore involved in decision-moking, agriculiurol proclices become more suslainoble, lood security improves, ond resilience ogoinsl climale impacts incieose5. Yet slill Iheif contributions ofren go uniecognised. Women hove o vilol role in food produclion,. Ihey mono9e more thon 43% 01 the world s agricultural land and musl be Included In decisions oboul our plonel'5 lutuie. Trvslees, report ond occounls 2024 Preparing for COP30 Despite all ol our input bocked by slion9 research ond science. ond our lobbying expertise, COP29 wos mossively disoppoinhng o ro155ed oppoilunity loi our world. Leoders didn I foimolly iecognise Ihol suppoileis ol indusliiol Forming goveinmenls, businesses and Financial inslilulions have climole responsibilitEs lo own up lo. The locl Ihol locloiy Forms occounl loi 14.5% 01 gloExJl gieenhouse gas ernissions was largely 19r)oied. Bul we will nol give up ond ore preparing lor COP30 in Brozil in November Here, in Ihe home territory ol deloreslolion and habilol loss il will be hard nol lo hove locloiy loiming ond climole chonge os one ol the lop ogendo Items. Celebrating our people We sold goodbye to truly inspiring people in 2024. Sieve Mclvoi, ovi CEO lor eighi yeors, leh us in June. loonno Kerr, our choir loi four yeors, honded over the balon in December. Boih hove so tnuch lo be proud ol. Sieve helped chonged Ouf locus. Thonks to him we ore now on orgonisolion compoi9ning lor system change where onimals are oHecled most our approach cenlres on the fflaximum impact lor the most onimols. This Fundamental shift ol locus, brought about by Sieve 5 leodership. enobles u5 to disrupt the 5y51ems Ihol couse cruelty ond suHering to so mony onimols. It hos ploced us in Ihe strong slrolegic posilion we're in lodoy. Joonno joined our oigonisotion when we were going through o globol pondemic She skillully guided us Ihiough Ihol losl- chonging exlernol world. Her cleoi vision ol the connecledness ol onimols lo our planel's luluie ond how World Animal Proleclion con change the world for onima15 and hufflans will remain a guidin911ghi lor us. Finally. we musl ihonk ond celebrole on incredible group ol people you our supporters. Your generosity, your messages vio sociol ffledia. email. letlers and phone calls are so upliliing. We deeply oppieciote your fflolivotion ond loyoliy in these ditficult linonciol limes ond know we would oll do so much more il we could_ Targeling corporate giants One ol rhe world s bi9gesl peipelralors ol hobilol loss is JBS the world's laigesl rneal pioducei with o sliong bose in Brozil. It is linked with cleoring lorge swoihe5 01 Ihe Amozon ond Ceirodo lor the soy ond groin Ihal leed5 locloiy faimed onirnols. Durirbg 2024 our exposuie ol this corporate gionl's lolse green ond su51oinobility cloitn5, wilh our poilner Ihe Drop JBS Coolilion. conlinued lo slop them li51ing on the New York Exchonge. Such o lisling would give Ihem occess lo even more linonce lo invest in locloiy forming. Wilh your help, we will conlinue lo lighi Iheir lislin9 every slep ol the way unlil they ogree lo slop Ihe ways ol forming Ihol ore responsible lor great ciuelty lo onimols and Ihe desecrolion ol our world. One 5UPPOlter Ihonked u5 iecenily lor being Iheii 'hope in the world" This is on omozing Iribule ond one we sliive lo live up lo evely doy. Thonk you 50 tlluch lor being our hope in the world. We also conlinued lo lorgel TUI, one ol the world's largesl Irovel operators, who shamelessly slill promoles captive dolphin ond whole eTrleilaintnents. li was exciting to see our lobbying ol the compony ol Iheii Berlin heodquorle15 with 14 oihei NG05 from nine countries ond the incredible publicity goined. We will not give up until TUI slops proliling Iiom coptive wildlife enteilointneni lor good. Tricia Croosdell Chief executive Sorah Ireland Chair Working as One During rhe yeor we looked al rhe way we work through our Working as One project. We considered our slrucluie, our people. how we represent value lor ffloney ond whol we can do beller. The resuli is chonging Iiom o rnore Iiodilionol hieioichicol orgoni501ion inlo o globol network. This meon5 our inteinotionol leom locililoles our globol sliolegy ond engogemenl, bul Ihe actual delivery ol change and impocl lor onimals will be in the honds ol our 12 counlry ollices. Diveisily, equity ond inclusion ore firmly embedded in Working os One and are Ihe lynchpins lo our success. We will resist colls Irom elsewhere lo stamp out Iheir imporlonce. Our slrengih os o globol organisalion Is wiihin the diversity ol our people. We will continue lo look afver them regordle55 01 who ond where ihey ole. Truslees, report ond occounls 2024 Strategic Report Moving the world in numbers through systems change 2024 5.5 billion 1,000 We revealed that around 5.5 billion wild onimols live in cruel conditions on cotnmerciol wildlife larffls through our Shocking iepoil Bred loi piolil.. The Iiuih oboul globol wildlile loiming,. It giobbed worldwide ollenlion by leoluiing in more thon 300 media orlicles. We placed more thon 1,000 slower growing chicks on 11 hi9h- wellore loim5 in Thoilond through our Foim Chompion Projecl with Suronoiee Unive15ity ol Technology. The project supports lormers to upgrode their lorrns lo ollow noluiol chicken behoviours ond oclivity- 181 million Media coveroge ol our work ol COP29, where we urgenily pressed loi sysleffl change, leolured In more Ihon 50 medio orticle5 ond reached more thon 181 million people worldwide. By Ihe end 012024. 191 beors were gettin9 Ihe besl ol care al 5oncluaiies thol we SUPPOfl in Poki51on ond Romonio. Most hove been rescued Irom cruel octivilies ond enteiloinmenls. 1.8 million Our New Eio Conveisolionist film mode wilh Kenyo s GreenTolkArl, lelling the powerlul sloiy ol a baby elephonl ond his poet rescuer, was seen more than 1.8 million limes. 20 We convinced 20 N"Igerian civil society oiganisolions lo oppose a MetnoionduTn of Underslanding (MOUI beNveen the Nigerion governtnenl ond loclory loitning gionl JBS. Fullilfflenl ol the MOU would require Foclory lorming's mossive roll out in the country. 350,000 More thon 350,000 people signed our petilion urging TUI Group, one ol rhe world's loigesl Iiovel 019onisolions, lo slop offering cruel celoceon enleiloinmenls. The compoign ogainsl TUI involved 15 onimol protection 019anisolions ocross 9 counlries_ Our generous supporters helped fund the expert core, Irealmenl ond iehabililalion 012 topirs Melancio and Volenle who were 5eveiely burned in horrific wildliies in Biozil in Augu51. By Ihe end ol Ihe yeor Ihey were recovering well Ihonks to our portner Onroloii. 172,000 We golvoni5ed more thon 172,000 suppoiteis Iiotn 26 countries lo coll loi on end lo coplive elephonl breeding in Thoilond. Their ellorls copluied sliong public ond governmenlol ollenlion_ 25,000 When we exposed the greenwoshing done by Robobonk _ Ihe Neiherlonds second biggest bonk - more thon 25.000 people joined us in oskin9 them lo divesl From laclory farming_ Robobonk is one ol the world's lorgesl ogriculiural lenders. Trvslees, report ond occounls 2024 A new world for animals.. 2021-2030. Our strategy made simple. Change starts with us. There is a deepening crisis facing animals around the world. Its scale is alarming. 1.6 trillion 80 billion Ai leost 1 .6 trillion wild onimo15 ole killed ond suFter through people s actions every year. Mole ihon 80 billion lond-bosed form onimols ore con5urned onnuolly. Most ore ciuelly conlined to indu5triol, low-welfore sysletns. Under pressure Our growi ng populolion, urbonisolion, increasing economic prosperily and addiction lo meol are driving greater demond lor animal products and placing more pressure on onimol hobilols. If left unchecked, this demand for onimols ond theii 5cole of 5uffeiing will continue lo occelerale. The global wildlife trade and farming systems... Inflict sullering and anguish on onimals. Devostote hobilols. Cavse public healih crises like COVID-19, SARS. Ebola. Swine and Avian Flus ond onlibiolic iesislance. Our l(>year strategy connects 4 elements for long-lasting change... Animal sentience Transforming broken syslems The loclory Forming ond wildlile Iiode systems, supported by powerlul inslilulions ond governments worldwide, Iieol onimols as comfflodilies. This couses well-documented cruelty ond irreFX)roble damage lo our world. By chan9ing olliludes ond Ioising onimol proleclion to o globol priority i55ue we will loke billions ol onimols out ol this cruel cycle ol obuse. Science shows onimols are senlienl _ thinking. Feeling beings with individual peisonalilies, needs and Ihe capocity lo suller. We encourage people lo ur)dersland Ihis and chonge Iheir behovioui lo irnprove ihe lives ol onimols ond uliimolely their own. Change al scale We ore locussed on Ironsloiming Ihe lives ol Ihe greotesl numbers ol onimals, boih now ond in Ihe lulure. priorilising those enduring the most severe and long-losting suffering_ Sustainability We demonstrole how the heolih ond live5 01 onimols, people ond plonel share o deep inlefconneclion, ensuring people realise Ihol how we Ireal animols ollecls us all. We endorse 'One Heolih One Wellore approoch. Truslees, report ond occounls 2024 We have 2 urgent goals Goal I Goal 2 Ensure formed onimols live good lives by tronsforming the globol food system Stop wild onimols being cruelly exploited 0$ commodities by chonging the systems thot ollow this With your help we will... With your support we will... Expose Ihe harm industries inllicl on our precious wildlife, so Ihol commercial exploilalion is universally condemned. Champion wildlile-friendly oliernolives by working wilh porlner5 to research and piofflole the developmenl ol olieinotive wildlife Iiiendly pioducls and experiences. Encourage the privote seclor lo invest in solutions from plont-bosed ingiedien15 lor trodilionol wildlile-b05ed medicine, lo responsible, humone wildlife experiences. Expose the hidden cosls ol Facloiy Faiming ond shine o lighi on Ihe collusion ond corruption thol ollow il lo Ihiive. Demonslrale irielutobly Ihot loclory loiming hoims. rothei thon leeds, Ihe world. Accelerate Ihe shift lo o humone ond susloinoble lood 5y5tem Ihol piioiitises plonl-bosed pioleins ond high welloie loiming by working wilh indusliy, ils iegulolors ond communilies. Reveol the hidden linonciol Systems propping up loclory formin9 ond seek lo redirect this money lo humane. sustainable food produclion. Involve locol communitie5 ond SUPPOft orgonisolions ond industry lo lind o cleor roule out ol wildlife exploilolion, lurning Ihe problem into Ihe solulion. Work with our ever-increasin9 number ol ollies demonding change lo a food system Ihol domages onimols. people ond our planet. Beloie it'5 too lole. Influonco government to enocl o globol pockoge ol wildlile laws. policies and proclices Ihal will permonenily prolecl wildlile and their habilols ocross Ihe world. We are making world-moving connections Our two gools ore inexlricobly linked. I nlensive agriculture. fuelled by the growth of onimol leed production, is the single greatest couse ol wildlile hobilol deslruclion oround Ihe world. It causes greal cruelty lo form and wi Id animols ond Ihreolens the exlinclion of entire species. Our slrolegy seeks lo disru pl the exploilolion of wildlife hobitols caused by Ihe agribusiness industry ond end loclory forming. People power is vital to our success. We will golvonise a movement of millions lo become advocates for chonge ond will not slop until we oll succeed in ending animol cruelty. We will nol slond For Ihe slolus quo we will speok out with courage and delerminalion. Truslees, report ond occounls 2024 What does system change actually mean? Billions ol anirnals are suffering.. enviionmenls cor)linue lo be deslioyed, ond the next pondemic loom5 ever closei because of the locloiy laiming ond wildlife Irode 5y5tems. These systems, suppoiled by powerFul in51ilulions ond 9overnmenls worldwide, cause well_documenled cruelw ond enviionrnentol devoslotion which mosl people, either wittingly 01 unwillingly. moke possible. Ai World ADitnol Proleclion we ernpho515e the urgency of System chonge , lo oddre5s our globol cli515, bul whot doe5 il ocluolly meon? Syslero change oddie55es the loot couse5 01 problems thing5 hoppen. Our 'New world lor onitnols stiolegy oitn5 10 elevole onimol pioleclion lo o priority issue ol globol imporlonce. li commits us lo chonging olliludes ond mindsets. This meons ensurin9 Ihol animals ore no lon9ei seen os commodities loi people lo exploit ond Ironsloirnin9 Ihe sy51ems Ihol fuel their abuse. obsorbs government subsidies ond 9eneroles piolil loi investors such as bank5 and pension fund5. Governmenls ond big businesses musl be held accounloble lor Iheii continued Investment In broken sysleffls ond persuaded lo change. Bul syslem chonge doesn't just come From governments - lots ol people making smoll behoviour changes such as reducin9 meol consumption or coffling together lo defflond chan9e can add up lo on ifflporlanl shift Likewise conscious choices aboul pensions ond inve5trnent5 con polenliolly shih power owoy Irotn uneihicol providers. United and individually. we all hove the power lo create change ond overtuin the 5y51etns thot fuel onimol ciuelty. Animal wellare must be pk)ced at the heort ol susloinable solutions, tn hi iilA nAw wnr IA I nr nnimnl< nnA n K6¥tFor wnrlA I nrn Undei Ihieol tAoned wolves ore jusl some ol Ihe onimols severely Ihieolened by le901 ord IlEg01 lond cleoronce in Brozil 10 5UPPOrt loclory loimin9. Credi1. Shullei4ock/Ro6 lonsen Systems embedding cruelty For exomple, in loclory Forming, onitnal cruelty is coused by ond efflbedded in complex, inleiconnected 5y5tems ond nelwork5 thot people hove creoled. These relole lo food production, globol maikels ond linonce. Globally, billion5 01 onirnols live 5horl, poinful lives in the nome of induslriolised meol production. Mowevei, o Focu5 on itnpioving Iheii wellore olone con't pioduce the scole ol itnpacl or the chonge they need. Lel's consider the 80 million moihei pi9s exploiled loi breeding ond the demond lor cheop tneot in ihe globol forrning system. They endure Ihe proces5 of pregnoncy ond giving birth on overoge more thon Miice o yeor Mony ore confined lo lorrowing croles loi oround o week before birth ond Ihen usuolly o monih olierwords. These croles cruelly slop Ihem building Iheir nests and turning oiound and behaving nalurolly. Bul simply giving them bi99er croles or odjusling the lime they spend in them doesn'l challenge or end the syslem in which these senlienl beings are Iiapped. Tackling root couses To make o reol difference lor lorm onimols, we musl lockle the root couse ol their sullering. This meons shilling the system Ihol creoles demond lor cheop animal protein, deslroys loresls, Truslees, report ond occounls 2024 Transforming the broken farming system Nearly 80 billion land-based farmed animals endure unimaginable stress and suffering in factory farming systems. They are highly sentient - they feel, they think. Yet ihey are confined to a cruelty that deprives them of even a glimpse of a natural life. They can never roam freely. feel sunlight and fresh air on their bodies ond grass and soil beneaih their feel. With our supporters we ore determined to ensure formed onimols live good lives by tronsForming the global food system. Together we are building a world where respect for animals, people and ihe planel sits at the heart of a food system thot is just. It must be equitoble, sustoinoble, resilient, ond copoble of Feeding the world. Togeiher we ore implementing globol solulions to oddress globol problems. The welFore, treotment, ond ottilude towords formed onimols ocross ihe world must chonge. Forever. Trvslees, report ond occounls 2024 What we said we would What we did... do in 2024... Focus our campoign on JBS, Ihe world's largesl meal processor. lo lundomenlolly chollenge loclory lortning, irnprove onimol wellore ond press loi Ihis globol gionl lo adopt suslainoble pioclices. Well expose how Iheir sourcing ol onimol Feed conliibules to hobilol desliuclion. This will build public opposilion 090insl loclory loiming, helpin9 us powerfully advocole lor o tnorolorium on loclory fortning, zero-deloreslolion cowmilments, globol Iiode iesliiclions ond iegulolions on deloreslolion-linked pioducls. Delayed JBS'S New York Stock Exchonge INYSEI listin9 by oi leosl 18 months. We did this wilh Ihe Drop JBS Coolilion through susloined odvocacy ond slralegic lobbying ol ihe Securities and Exchonge Cotnmission ISECI, which ieguloles odtlli55ion lo ihe NYSE. The Drop JBS Coalition is 0 poweilul ollionce ol compoign gioups. lowe15 ond policy mokers dedicaled lo exposing J BS, gieenwoshing ond eFtectively disrupting their occess lo copitol. Securing o lisling on the New York Stock Exchonge INYSEI would give JBS occess lo billions ol dollors lo expond ils globol, climale- wrecking operations_ Our work in deloying the listing olso inclvded... Submilting auihoiitotive repor15 to Ihe SEC ond leoding credit ioling ogencies including Moody s, Filch Rolings ond Siondord ond Poor s. Our repoils deloiled the undisclosed deloiestotion ond hobilol loss lied lo JBS'S onimal feed sourcing_ Securing 0 $50,CW lesl gronl lon initiol smoll gronl wilh polentiol lor loigei lundingl from o communicolions loundolion. The gronl wos owarded lo strengthen our SEC-locused odvococy, ir)vesligole JBS'S coipoiote 9oveinonce and tox alfoirs. and rnobi115e networks lo delei Ils NYSE lisling. The loundolion 0150 promised to provide pio bono cofflmunicalions support (in addilion lo Ihe lundingl lo help ramp up our cotnpoign ond incieose Pfe55ure on JBS. Convincing Ihe Scienc&Bosed Toigets Initiotive ISBT",) lo retnove JBS'S cornmiltnenl, lo nel-zeio slolu5 on Ils web5ile s doshboord. The inlortnolion we provided, and SB Ti 5 5ub5equent decision, reinloiced JBS'S repulolion os o mojor globol polluler ond undermined their bid loi o NYSE listing. SB Ti wos esloblished in 2015 to help companies lo set e(ni5sion reduction loi9els in line with climole sciences ond Poli5 Agreement goo15. It developed and lounched the world's lir51 net zero stondord in 2021. Highlighiing 5y5tetllic risk5 01 loclory lortning ol Ihe UN s June climote meeting ISBOOI negoliolions. Here we successlully odvocoled lor the removol ol phroses such os susloinoble inlensilicotion Irom U N drali lexls. UN lexls can signiliconily inlluence how counlries ond 019onisalions develop ond implemenl Iheir ogriculiurol policies, especially concerning suslainobilily ond climate oclion. Our evidence cleoily show5 thol there is noihing Sustoinoble about Intensive farming. However, such phroses, when pieviou51y published in UN texts, hove been used by cotnpanies like J BS os ground5 foi protnoting industiiol foiTning piochce5. Cleui deslruclion.. A soy Field eols into Brozil's Credit. Shullerslock/Fronl Poge Truslees, report ond occounls 2024 10 What we said we would What we did... do in 2024.. (cont.) Focu5 our compaign on JBS, the Met wilh JBS'S chief sustoinobility oFticer ofter multiple ohetnpls lo arrange a meelin9 lo discuss world, 5 largest meol proce550r, lo Iheii lole51 delore510lion policie5. The meeting feveoled new deloils obout J Bs's plon5 lor lundomenlolly chollenge loclory exponding iheii food productiorh opeiotion5. Well be using thi5 ciuciol inlortnolion lo plon our forming, improve onimol welloie ond luluie slrolegy ond compoigns lo hold JBS occounloble lor environmenlol ond onimol wellore press lor Ihis global gionl lo odopl failings_ As Ihe world s largesl meal processing company JBS embodies the worst practices ol susloinoble pioclices. laclory Farming. Well expose how Iheii sourcing ol onimal Feed conliibules lo hobilal deslruclion This will build public opposition against lacloiy formin9. helping u5 powerlLJlly odvocale lor o ffloiolorium on locloiy loiming, zer deloreslolion commitments, globol Ifode resliiclions ond iegulolions on deloreslolion-linked producls_ Exposed JBS'S deloreslalion lootprinl in Dulch supermaikels through Ihe iepoil, 'Deloreslalion.' meal our on your plole . This report frotn our Neiheilonds leom ieveoled the connection belween beel producls sold In Dulch 5uperrnorkels and deloiestolion coused by JBS'S supply chain. It tnobilised the public in colling loi ieloilers ond policytnoker5 lo divest from JBS. It 0150 prompted public responses From lorge supermorkel choins Albert Heijn ond Lidl,. Ihey boih ieinloiced Iheir commilmenls lo source deloieslotion-lree beel supplies. We olso... Amplified the coll foi food syslem iefoim Ihrough our workshops and pie5entotions on industriol ogiiculiuie s enviionmenlol ond heolih impocls ol Pfesligious globol conleiences. These conferences included Ihe 8ih Wofld One Health Congress ond SB60 negoliolions. li is vilol Ihol food syslern ielorm is viewed as ciilicol in International dialogue5. Revealed loclory lorming s shocking environmental impocls through invesli9alive colloboiolions. Our work wilh We Animols Medio In Brozil. highli9hied poor ar)imol wellore ond deloreslalion linked lo rnojoi corporolions like JBS. We expect lo use the inve511gatior)s findings in our Cotnpoign work in 2025. Over the years we hove cofftpiled evidence ogainsl JBS. Our evidence shows ihe link belween JBS. oclivilies, produce ond prolil, wilh deloreslolion, illegol lormin9 ond Ihe exploilolion ol Irodilionol communilies. To dole, JBS hos relused lo chonge their proclices In response lo Ihe eviclence ol deslruclion oncl horm we hove presenled io ihem. 'Earlier this month we senl o ioinl leller lo Ihe Science Bosed Torgets Jnitiolive. proving ihat JBS1015ely (4eclored zero deloreslalion the lolesl CDP Forest disclosure, ond colled on Ihem lo remove JBS Irom ils nel zero cofftmilmenl doshboard. Ricardo Mora World Animol Proteclion compoign slralegist Truslees, report ond occounls 2024 11 JBSJ Profiting from cruelty and killing our world. li Shorp Focus IBS's links wilh onimol sullering ond climoie chonge wos highlighied oy piojeclons on bU1￿1n9$ IhYoughtrJl Soo Poulo. B-ciil durin9 Ihe onnuol meeling of IBS shoreholder5 Ciedil.. Proieclemos Spotlight It's a fact - JBS is killing our world J BS is the world's lacloiy farming giar)l ond biggesl meol pioducer. pi depends on loclory lortning and legully and illegally delore5ted lond lor onimol feed. J BS producls ole used by Ihe world s best- known brond5. Ai the end of 202 3 ils nel revenue stood 01 $72.9 billion From 2019- 2020. JBS was linked lo mole thon 125.(XX) heclares ol defoiestolion in Brazil an areo nearly as large as Soo Paulo. Through livestock ond commodities, the company drives deloreslolion in Brazil ond beyond. li olso sloughiers millions ol chickens, Plgs arbd cows every day. Most live in misery in Iheir billions on loctory lorrns. JBS'5 woefully inodequole pledge lo be deloieslolion-lree by 2035 doesn'l occounl lor oll its supply choins ond simply gives Iiee fein loi onoiher decade ol deslruclion. Since 2017, JBS has poid billions in lines lor corruplion, environmenlol hoims ond human flghis obuses. Truslees, report ond occounls 2024 12 Spotlight Calling for factory forming's end ot COP29 "We remain 51eadlasl In our mission fro ensure equil061e. humone ond 51Jsloinoble food systems ore ot the heort ol globol climote policy. We'll build on the momentum Irom ihis yeor s odvococy ol COP29 ond push fof Iranslormationol chonge ol COP30 In Belem, Brozil. We'll conlinue lo coll on governmenls, induslries. ond individuols lo join us in demonding o fulure where onImols, people, ond the plonel thrive logether. Kelly Dent World Animal Protection globol diredor of externol engagement ond media During COP29, rhe UN s climole conference held in Boku, Azeiboijon in November, we powerlully spoke up lor onimols. We continued our coll lor an end lo loclory forming o major conlribulor lo climate chonge. Through one-ltrone odvococy, side evenls, presenlolions ond medio inlerviews we pressed Iof urgent chonge in the world's indusliiol opprooch lo Forming. We highlighted how Ihe indusliiol livestock seclor occounls lor 14.5%" 01 globol greenhouse gos emissions. And we showed how globol climole policies can lockle these emissions which are driven by meihone from onimals, deloieslalion lor feed clops. ar)d oiher harmful proclices. During the Ilday event, attended by more than 50.000 people includin9 representalives from over 200 countries, we also... Met the COP29 Azerboijon Presidency in a discussion on the need lo lockle emissions Irom food systems ond induslriol onimol 09riculiure. This is Ihe second yeor where we hove hod diiect eng09emenl with the Presidency lo present our asks. Focussed on Ihe crilicol role women play in agriculiure and food syslems Ihrough on inspiring speech given by our CEO, Tiicia Croosdell. She emphosised women s success In drivin9 susloinable Formin9 proclices and highli9hied how Iislenin9 to their voices ond leorning Irotn their experience5 con strengthen climote ie5ilierhce ond occeleiole 501ulions lo the climale crisi5. Her speech leolured prominenily in Chino. This success helped us goin occess lo Chinese government officials with the power lo develop, implement and influence ir)iliolives Ihol empowei women In 09riculture ond promote susloinable farmin9 practices. Presented ol the Aclion on Food Hub Povillion where we oddfessed the environmenlol daynoge coused by lacloiy laimin9. Our leom spoilighied solutions such as increasing plonl-rich diels lo reduce emissions, and using agfoecologicol farming piaclices that suppori biodive15ity ond iesilience. Launched our biieling popei 'Towords equiloble. hurnone. ond sustoinoble lood systems. This look centre stage In a liieside discussion wilh Tricio C1005dell ond 5usloinoble food 5yslems con5uliont Niko Moeini. Niko 15 0150 executive directoi ol Youih Climote Sove Conodo. Their discU￿10n underscored the presyng need to oddress the duol crises ol climole chonge ond induslriol loiming. Our effoils inspired mole Ihon 50 medio orticles wilh a globol reach ol more than 181 million viewers. The inlluenliol Climate Action Network (CANI olso ie5ponded by odopting longuoge supporting o Moiotoiium on loclory lorfning in Iheii lalesl biiels lor COP29. CAN is o globol netwoik ol 1,gCQ civil society orgonisolions in more thon 130 counlries. Together Ihey drive colleclive ond susloinoble oclion lo light rhe climole crisis ond ochieve sociol juslice. FAO120171. live51ock solulions loi climale change FAO. Rorne. I￿ly. A￿lIable al-. enknoivled e.lao.o( hondle 205m.14283 i8CP8en What challenged us during the year 11 was very difficuli to connect wilh the JBS business customers Ihal we wonted to inftuence. There were delays, cancellations and rescheduling of meetings. Despile our perslstence we couldn't make the progress we wanted. We hod hoped lo expose JBS, direct influence on locol supply choin5 in Conodo. Howevei, olthough we believe JBS pioduc15 ore widely used, we couldn I gel occuiole inloimolion_ This limiled our obility lo generote impocrful compoigns or ollroct medio inleresl ond so undermined our ellorls lo build local pressure on J BS_ Influencing JBS'S inlernal policies on animol wellore ond deloieslotion wos very chollenging. Despite our muliiple ollempls lo engoge them, JBS wos still unresponsive 01 non-commillol lo improving Iheir proclices ol ihe end ol Ihe year. We believe we may need lo use more disruptive laclics lo pressure them into makin9 ffleaninglul policy chon9es. The expansion of JBS into China ond oiher less scrulinised. govefnonc&weok maikels also poses o challenge. Limited resources wiihin our Chino ollice ond elsewhere will moke il difficuli for us lo monilor JBS'5 octrivilies effectively and prooctively oddress effler9lng risks. Truslees, report ond occounls 2024 13 What we said we would What we did... do in 2024... Mobilise o movement lo ocl loi the Celebroled Ihe Auslrolion governmenl's live sheep export bon ond its defined implemenlolion urgent need ol equiloble, humane, dole ol l Moy 2028. This decision. olier More Ihon o decade ol campoignin9 by ourselves ond arbd suslainoble aliernolives lo loclory other groups. slren9ihens globol efforts to reslricl Inhurnane trade proclices., Il sets o piecedenl lor farms ond lo press lor Increosed oiher countries lo follow The goveinfflenl has agreed AU$107tn lo cofflplele the phase out ol this produclion ond con5Utnption ol plonl- biulol Iiode over the nexl live ye015. The bon will save fflillions of Auslialion sheep Iiotn hoving lo bosed foods. In Asio, with like-minded endure long, hol ond overcrowded voyoges ol cruelty Ihol con lost up lo 35 doys. oigonisolions, well coll for the adoption ol responsible minimum farmin9 slondoids, lo improve the lives ol onimals on existing laclory lortns and use il lo reslricl locloiy lorming's luiiher giowlh. Pressed loi ogioecology ond policy ielorm ol the Aliica Piotein Sumtnil thol we hosted in Noirobi in November. The summil involved more Ihon 80 porliciponls including ocodemics, producers, nulrilionisls, ond oiher animol wellore oiganisalions_ Durin9 Ihe summil we presenled rhe 'Jusl Ironsilion while paper ond roodmop, lo highlighi the world-saving benefits ol agioecologicol piaclices and sfflollholder Forming. We also... Forged key partnerships wilh orgonisolions altending the Alrico Protein Summit. These included The AGNES IAliicon Group ol Negotiotors Exper15 Supporil which goihers scienlilic expertise and evidence lo inloim o comtnon Aliicon posilion in climote chonge negotiotions, ond Ihe Allionce lor Food Sovereignty IAFSAI in Alrico. Togeiher we ore dedicoled Io sliengihening susloinoble loiming odvococy ocross Alrico_ In Oclobei 2024 we Signed on MOU wilh AFSA which morks a pivotol mileslone lor food systems odvococy. 115pells oul how we will drive climote oclion ond onimol welloie in Aliico. Our ogieemenl wilh AFSA commils lo pushing lor Ihe necessory chonges lo move Aliico towoids o more equiloble, humone, ond susloinoble lood syslern_ Through Ihis ombilious colloboialion we ole aiming loi Ihe Inlegiotion ol onirnal welfare Into ogroecological farming practices across the conlinenl. Such inle9rotion will oddress the Intertwined challenges of climole change, food justice ond security, ond result in the hutnone tieoltnent of onimol5. Strengthened odvocacy ond Ihe calls lor food systems chonge In Alrico by identifying ond lobbying chompion counliie5 like Ugondo ond Kenyo which hove olreody mode ogroecology poll ol Iheir nolionol policies. Chompion counliy governments will work with us lo slrengihen our osks al Ihe United Nations, specilicolly our call lo end induslriol animal agriculiuie. Strengthened iegionol ollionces in Asio by joining Thoilond's Food System Network. The Food System Network is on imporlanl plorform. Through il we can connect wilh key NGOS includin9 Climale Juslice Thoilond, Aliernolive Agriculiure Nelwoik, ond BioThoi. To9eiher we con powerfully piessurise Ihe Thai governmenl ond tnajor ogribusinesses, includir)g Chaioen Pokhand (CPI Foods. lo odopl Ihe ogioecologicol strolegies ol our 'Just Fronsilion while popei and roodtnop,. Thailand's livestock seclor is one ol the lorgesl in Southeosi Asio wilh opproximotely 318.75 million bioilei chicken5 ond neorly 70 million loying hens lorffled in 2023 mosily in laclory loitn5. The country 5 Intensive livestock systetn 0150 include5 large pig ond cattle lorms. The scole ol inlensive foiming in the country poses cleoi Ihreots lo the environment, onimol wellore ond public heolih. This is more thon just an ogreemenl [The AFSA MOU]-il s o rollying coll fof Africa lo embrace o lulure where humane Ireolmenl ol onimols goe£ honcl-in-hond wilh ogroecologicol proclices Ihol respecl boih people CTnd the plonel. 109ether, we can leod ihe charge lor o lood sysfreNn thol is humoFie, equil£Tble, ond sustainable. Tenny$on Willioms World Animal Protection Africa country diredor Truslees, report ond occounls 2024 14 What we said we would What we did... do in 2024.. (cont.) Mobilise o tnovement lo ocl lor ihe urgent need ol equiloble, humone, ond suslainoble alieinalives lo lacloiy loims ond lo press lor increased produclion and consutnplion ol plont-b05ed Food5. In Asio, with like-minded oigonisolions, well coll loi the odoplion ol responsible minimum laiming standards. lo improve the lives ol animals on existing lacloiy farms ond use il lo re511icl factory forrning s luiihei giowlh. Spoilighted onitnol_friendly clitllote crisi5 501ulions wilh plonl-bosed loods, innovotive events, ond gomes during NYC Climole Week in Seplember. These oclivilie5 opened up conveisolions with Ihousonds ol people oboul induslrial anirnal 09riculiure s link wilh climole chon9e, and the solulions. Highlights included leoming vp with Plonlego, o Iroilb102ing Nyc-bosed compony thol hos brought plonl-bosed menus lo more thon 50 bodegos throughout the city. Togeihei we held o vibronl community pkjnpbosed Food evenl ol Ebbs Brewing Coin Brooklyn. We also coplured people s ottenlion with our giont climote change Jengo game. It asked piovocolive questions sporking meonin9lul conversahons obout how laclory Farming devaslales animals and the environment. Convinced l O oul ol 15 Danish elected Metnbers ol the Europeon Pailiarnenl |MEPsl lo endorse slionger onitllol welfoie tneosuies. We mobilised tllofe Ihon l 0,000 citizens lo emoil condidole5 oboul onimol wellore oheod of the 2024 EU eleclions. Thi5 resulted in condidales speoking up lor onimols by signing Ihe 'Vole lor Animols pledge urging polilicol porlies ond condidoles lo commil lo slronger onimol wellore policies. This slrengihened our credibility and momentum ol the EU policy level_ Focussed on Ihe links behween onlibiolic vse, onlimicrobiol fesistonce IAMRI ond onimol welloie Ihrough our Open Philanihropy-lunded research. Overuse ol onlibiolics in formed onimols is iesponsible loi 1.6 rnillion people dying globally each yeor because of or)limicrobial resistance coused by food-boine bocteiio originoling Iiom foclory foims The research, launched in October 2023, is a colloboralion with the Nyeri County Anlimicrobiol Siewordship Inleiogency Cornmittee ICASICI and Dr Moino Ngoiho ol Jomo Kenyatta Univeisily ol Agiicultuie ond Technology. li concenliate5 on o group ol smoll_scole poultry, pig, oquoculiure ond doily foime15 in Nyeri Counw ond OiTn5 lo measure ihe itnpoct ol itnproved onimol wellore on Iheir forms. The uliimole objeclive is lo develop on exomple - o demonsliolion model ol o high wellore lorm Ihal could Ihen be rolled oul nationally. The gionl is olso helping Fund the e5tobli5hment of mole CASICS in other counties, their Iioining ond Ihol ol locol journolists in the link between onimol wellore ond AMR. We expecl Ihis will incieose Ihe experlise ol auihorilies ond increose inlormed reporting on Ihis issue. Showcosed high-wellore Forming vio our Form Chompion projecl in Thoilond. Here, we ore working with our porlner Suronoree University ol Technology ond I I smollholder farms lo ioise I,(K)O Korol chicks (slower growing meol chickensl in high-welloie environments Durin9 Ihe yeor, Ihe lormeis received lechnicol 9uidonce ond 9ianls lo buy the chicks or)d lo upgrade the laims lo slondords piotnoling noturol chicken behoviou15 ond oclivity. By November. the Farms were showing beller producliviw ond animal health We expecl Ihol those involved in Ihe projecl will Show how high_wellare smaller lortns contribute lo sustainable local livelihoods. We olso hope thot Ihe ieseoich popeis Iioffi Ihe Pfojecl will ultimolely leod to the development ond odophon ol highei welloie stondoids in indu5triol lorffl5. Chicken chafflpion A Korol chick being reared In a high.wellare enviioDment Ihrough our Foim Chompion pioiecl in Thoilord. Credil.- World Animal Pioleclion stEes' report ond uccounts 2024 15 What we said we would What we did... do in 2024.. {cont.) Mobilise o movement lo act loi the urgent need ol equiloble. hufflone. ond 5usloinoble olteinolives to loclory lortns and lo press lor incieosed pioduclion ond consumplion ol plonl- based foods. In Asia, wilh like-minded oigonisolions, well coll lor the adoption ol responsible minimum lortning 51ondards, lo itnprove Ihe lives ol onima15 on existing locloiy forms ond use il lo resliicl loclory lormin9'5 lurihef growth. Developed the Animols lor Climole Tool with Ihe World Federolion For Animals United Notions Framework Convenlion on Climate Change IUNFCCCI working group, which we co-chair. This unique online tool provide5 procticol iecotntnendolion51oi governments lo b0051 their clitnole iesilience and incieose their coibon seqvestiotion by integioting onitnal wellore inlo nalionol clifflole ond biodiveiyty slrolegies. Animals loi Climote CleOr￿ link5 5Vs1oinoble ogiiculiuie proclice5 ond die15 and the need loi just Ironsilions owoy Iiom industrial onitllol ogriculture ond wildlife ond hobilot pioteclion. It 15 supported by more Ihon 75 onimol welloie orgonisotions worldwide ond wos lounched in November ol COP29 in Boku, Azerboijon. Lounched food syslems owoieness compoigns oimed ot the public in Indio, Kenyo ond Thoilond. These Included..- Workshops in Indio ol Delhi Public School Inlernalionol ond Miiondo House al the Universiv ol Delhi Ihol emphosised onimal wellare ond sustainable lood piaclices. These events Inspired mole thon I,O(X) porticiponls to sign our 'Eot less tneot, pledge. A 'Poeliy oher lunch. evenl held in Kenyo in Moy. This involved Iioining more Ihon 70 porticipanls in how poelry. slorylelling, music ond visuol orl can help ioise awoieness oboul onimol wellaie. evoke empoihy and inspire aclion. An advertisernent desgn competition 'Behind the feed, held in Thoiland lo roise awareness ol the globol onitllol feed induslry s world deslioying ifflpoct. This ottrocled tnore thon 200 submissions. An exhibition ol the shorilisted 30 wos held ol the Bongkok Art ond Culiure Cenlie fvom 29 Oclobei- 3 November. Compoigned lo give oniTnols 0 stronger voice in Europe through our support ol the EU lor Animols compoign. This successful compoign mobilised neoily 310,(M people ond 2CQ MEPS during the 2019-2024 lerm ol the Porliomenl lo coll lor on EU Commissioner with Animol Welfare in their lille. Previous￿, responsibility loi onimol wellore wos under the femil ol the Commissioner loi Heolih ond Food Solew, bul this wos nol ieflecled in their job tille. This chonged on September 17, 2024, with the lille change lo Europeon Commissioner lor Health ond Animal Wellore, onnounced by EU Presidenl Uisulo von dei Leyen. "This vilol resource [Ihe Animols for Climole loo1] shows cleorly. we coftnol lockle one crisis wiihoul ocldressin9 Ihe other. By soleguarding onimol welfore ond biodiversity, policymokers con creole resilient Food systems. fulf(I their climole change commilmenls oncl secure o thriving plonel lor lulure generolions. Prolecling onimols is key lo closing Ihe huge emissions gop Ihreotening OLJr climole goo15-ond th15 tool con help goverfimefits ochieve ihis. Angel Flores World Animal Proteclion external afFairs manager Truslees, report ond occounls 2024 16 Spotlight Protecting animals - pressing for Just Protein We led rhe development ol Ihe 'Jusl Ironsilion while paper ond roodmop wilh Ihe Cenler lor Biological Diversity ond launched il ol Ihe Bonn Climate Conference ir) June. This pivolol publicolion odvocale5 lor o shik Irom industrial onimal ogriculture lo equitable, hurnane, ond susloinable food 5yslerns. By Ihe end ol Ihe yeor, the While Poper had had consideroble globol and nalional impocl_ li Iri9gered key discussions ol COP29. Ihe sixth Uniled Nations Environment Assembly ond Ihe 3 Alrico Protein Sumrnil And key globol c(xJlilions including Defflond Clirnale Justice ond Climole Aclior) Network hove odopled our policy osk5 Into their slrategies. We also lounched o Jusl Protein grants programme lor local civil society organisolions lo occompony Ihe While Paper ocioss Ni9eria. Kenyo, Togo, the Philippine5, ond Poioguoy. Our aim Is l0105ter aworeness ol the locol de51ruclive impact ol industrial arbimol agiiculiure and inspire local people lo become Jusl Prolein odvocoles ond Form occordingly. By the end ol the yeor Jusl Protein hod inspired more Ihon 20 locol civil society orgonisolions in Nigerio lo oppose o Memorandum ol Urbderslondirb9 between Ihe Ni9erian 9oveinmenl ond JBS. Fullilmenl ol the Memoranduffl would iesuli in a si9nilicanl expansion ol lacloiy laimin9 in the country. What challenged us during the yeor We mode limited progress while pressing loi plonl-bosed Foods to be procured by Conodion governmenl ledeiol institutions. Our iniliol conversations wilh goveinmenl repiesenlolives showed promise. bul we encountered o complex buieoucfocy ol policy making. This deloyed langible progiess. There were delays in gelling aspects ol the 'Jusl Ironsilion while poper and roodmop rolled out locolly in some ports ol Alrico. For exomple, Ihere were adminislialive boiilenecks In To90 ar)d Nigeiio Ihol Slowed down gronl ollocalions. This in turn Slowed dowr) the regional odoplolion ol ogroecologicol principle5 ond policy recommendotion5. Intensive 5uHering.- Meal chicken5 lo(med the demond lor cheop meol Credil. Hoi9/World Animol Pioleclion/We Animo15 Medio Truslees, report ond occounls 2024 17 What we said we would What we did... do in 2024... Torgel the linoncieis behind loclory Secured o mojor inve51menl policy shift ot ABP, one ol the world's loigesl pension funds. In eoily formin9, ur9ing Ihese loxpayer-lunded 2024 11 ogieed lo sleer ils porlfolio owoy Iiorn big meol componies like JBS and adopt o new development banks ond high slreel biodiveisity/onimol welfare policy_ This Iiuly groundbreaking result sets a powerful precedent loi barbks lo slop funding ils cruelty ond the linonce seclor. plonelory deslruclion. Well 0150 work wilh communities lo uncover Ihe true costs ol linonciol inslilulions failure lo invesl in humone ond suslairboble laiming syslerns. From these well develop case studies Ihol we115hare lo bling oboul change. We hove been campai9ning lor Ihis policy change since 2022 when we mobilised more thon 14.fflo supporters 10 send an SMS lo ABP dernanding they stop invesling In lacloiy laitning. Our reseoich iepoil.. 'ABP. Investing in an uninhobiloble world, deloiled how the company was invesling mole thon US$8bn in componies Ihol either lfi'nonciollyl 5UPPOIt or ole diiecily involved in locloiy loiming. Sir)ce 2023 we hove worked with ABP lo develop their new policy. The compony has already divesled fiotn Tyson Foods ond we ole Following up to ensure their divestment from J BS. Exposed rhe misuse ol public funds with our reporl 'Your taxes, Iheir forms". fundin9 laclory lorffling obiood, Ihol we lounched irh Oclobei. We reveoled thol tnore Ihon £116tn ol UK loxpoyer money supported loclory lorming vio muliilolerol development bonks including the Inlernolionol Finonce Coiporolion IIFCI. rhe report covers shores held by the U K government in live globol developmenl bonks between 2018 - 2023 and 1,885 projects. Focloiy Forming is propped up globolly by ihe world's privote ond public development bonks. Around U5$4.6m ol public money hos been inve51ed in loclofy lorming over the post l O yeois by public development banks. 'Your taxes, Iheir Farms,. lunding loclory forming obioad, gained nalionol ottenlion Ihrough an exclusive feature In 'The Independent,. pressurin9 the UK goveinmenl lo reconsider Ils funding proclices. Celebrated Ihe Asian Development Bonk's IADBI inlegiolion ol onimol wellore into their slondards ond their recognition ol our work as dfiving th15 change. Since 2021 we ve worked with ADB to influence this pioce55. Belween 2019_ 2024 ADB'S agriculture porilolio occounled lor oppioximolely US$ l Obn ond o signiliconl portion ol this wos ollocoled lo indusliiol loiming. With onirnol welfore inlegroled Into ADB s updoted saleguords, high-iisk locloiy loiming piaclices leg exlrerne confi"nemenl routine onlibiolic tnisusel will no longei be funded. Million5 01 lormed ond wild onimols ore expected to benelil il piojecls supported by ADB priorilise higher welloie ond susloinoble proctices. Belore investing, ADB will now iequiie projects involving livestock ond feed production to meet stricter ciilerio lo miligole onlimicrobiol resistonce, 200notic diseose risks ond onimol sullering. Their decision represents gieol progress, bul, ADB could still lund indusliiol forming opeiolions thot comply with Ihe new slandards. This reinlorces Ihe need lor Ouf conlinued efforts lo ochieve systemic change. United wilh oiher members ol Ihe Slop Foclory Forming Coalition IS3FI lo laigel the World Bonk s persislent funding ol loctory forming. Coolition metnbers 09reed al their meeting in Ooxoco, Mexico in to plon rnojoi cotnpoign ond odvococy oclion5 around the World Bonk's 2025 spring tneelings. The World Bonk s Financing ol loclory lorffling is in direct opposition lo ils slated goal lo combat clitllole chonge ond its mi55ion to end exlietne poveily and boost shaied prosperity on o liveoble plonel." In 2023 il invested US$ 1 .5bn in onitnol ogiiculture, Including US$ 750m in indu51riol ogriculiure Ihrough ils piivottrsecloi orm, the Inlernotionol Finonce Corporolion (IFCI. This runs counter lo Ihe World Bonk's own recommendalions lo reduce subsidies loi red meol ond doily, ond mokes il responsible For Ihe suffering ol billions ol onimols. S3F is on inlluentiol coolition 0125 orgonisolions including Bonk Inlormolion Cenler, Friends ol the Eorih USA, Ihe Global Foresl Coalilion and Ihe Inlernolionol Accounlobilily Project. Truslees, report ond occounls 2024 18 What we said we would What we did... do in 2024.. (cont.) Targel the linonciers behind laclory Made sure animals had a voice oi Canoda s leoding responsible investment conferences. We forming, uigin9 these laxpayer-lunded highli9hied lo bonks. pen510n lunds. 055et manogers ond Investor5 how induslriol animal larming development bonks and high slreel Ihieolens erfoils lo reduce emission5 ond reach OLJr climole lai9els. bonks 10 51op funding its ciueliy ond ploneloiy deslruction. Well olso Our work included presenting ol The Responsible Investor Conference in Toronlo, Conado in work with communilies lo uncover Ihe Seplembei which wa5 ottended by 1.7(X) represenlolive5. These included asset manogers, true cosls ol linonciol inslilulions Inveslmenl monogeis. bonks. Iinonciol regulolors ond dolo provide15 looking lo play a meaningful loiluie lo invest in humane and iole in supporting o SU5toinoble, nel zeio economy. Our presenlalion focu55ed on the ii5ks ol suslainable farming systems. From inlensive onimol lorming, especiolly when trying lo reduce greenhouse gos emissions lo nel-zero. these well develop cose studies thol We 0150 locililoled o roundioble discussion colled 'The cow in the 100m.' oddressing indusliiol well shore lo bring obout chonge. onimol Ogriculiure is o necessity lor climole miligolion This ond oiher linonciol ond invesloi conlerences we ottended during Ihe yeoi gove us voluoble conlocls ond oppoilunilies lo pul loclory lorming on Ihe ogendo os o ciilicol issue in susloinoble linonce discussions. Noluiol lives Pig5 happy ID the fflud on tsD orgonic form. Ciedil.. Shulleislock/Chrislion Schwier "The UK governmenl 15 nol only jeopordi5ing frhe couFIlry 5 obility to tneet it5 clim(Tle commilment5 by ollowiTrg IoxpcTyer tnoney lo fund lacfory lormin9 operation5 abrood. buft il Is olso ollowing billions of senfrjefit onimals to suller on 0 9lobol scole. Lind$ay Duncon World Animal Protection campaign manager, animals in Farrning Truslees, report ond occounls 2024 19 Spotlight Targeting Rabobank - uncovering false claims Rabobank. the Neiherlar)d s secor)d biggesl bonk. hold5 around o quarlei ol the balonce sheet lolal and the savings ol millions ol Dutch people. It also claims lo be woiking101 o better and more susloinable world. However, our 2024 report, 'Blockin9 0 beller world logeiher uncovered Robobank s shocking colologue ol gieenwoshing ond unsuslainoble linonces. We exposed billions ol euros invesled in lorge scole animal ciuelty. in worldwide meal processing companies including JBS and Tyson Foods. OvefoII, Robobank hos linoncial links with 52 big companies in Ihe onimol prolein supply choin. li invested ol least £23.5bn euros irb companies that cause massive animol suffering and deloreslolion. such as meot company JBS. In the period 2016- 2024. We lounched o compoign in Moy, urging our supporters lo send postcords lo Robobonk osking them lo slop these inveslmenls. Severol inlluenliol Dulch people olso parlicipoled in our video lo spfead the news lo social media. Invesling in cruelty On 25 June, Ihe doy of Robobank's slock cerlih-cole holdeis meeting. repre5entolives Irotn our Neiherlonds leom stood oulside the compony 5 headquorte15. Robobonk etnployees ond cerlilicole holders were given 9oody bog5 including our report 5Utnmory, o snock ond compoign inlormolion. We also used moving billboaid5 10 inform visilois. ernployees ond byslander5 oboul the bank's investments. Many Rabobank workers showed genuine interesl ond Shock when we told Ihem oboul their employei s investtnents, ond some of thetn promised lo speok lo Iheir supervisor. By the erbd ol Decembei more Ihar) 26,000 people hod signed our petition calling on Ihe bonk lo adopt responsible investment proclices. We honded thi5 to it5 chiel susloinobility officei in Decetnbei. Television presenter and Robobonk customer Anilo Wilzier 0150 colled on the bonk lo stop moking onimol-unlriendly inveslments. We will continue lo encourage Ra&K)bank's inveslors. soveis ond ernpbyee5 to pre5surise the institution ond question their inveslmenls. We will compoign until Robobonk diop5 JBS ond other meat produclion-linked componie5 Ihot put profit beloie sustainobility. What challenged us during the year We find it very diFFicult lo influence Iinonciol inslilulion5. Like Rabobonk they downplay their iole in Iinoncing indusliial ogiiculiure ond shill the responsibility lo governments. This fflakes il hord Ioi LJ5 10 gel diveslrnent cotnmitrnenls From Ihe(n. Truslees, report ond occounls 2024 20 Wild ile vi(lirn- Valerle, a young lapii re5cJed Iiom Brazil'5 devoslGting P-ntogcl li Idli'pj. receive5 core Cfedii leinando laciole Saving wild lives from industrial devastation "World Animal Proledion supporters make me Feel we ore together in our mission, like we are part of their family. part of their teom... I've had sod days, when l think. 'Everytrhing is burned. The poor animals. How can I make difference?. doing. pleose keep fighting., It boosls all of our morale ond keeps us going. When wildlile velerinorion Rick Afrois, from our porlnei On¢olori, liisl sow Volente. Ihe young oduli lopir wos olone, bodly burned ond lying in o desecfoled landscape. Volenle hod been coughi in the horrilic wildfires which 5preod Ihrou9h the beautiful grasslands ond loiesls ol the Panlanol, in Brozil in August 2024 "Bul Ihen l Feel better, because I know l am here. l am making a difFerence for Volente, Melancia ond the oiher animols we have rescued. And when the WoAd Protedion leam ￿lIS me-. 'You're doing a greot job - we're $0 proud of whot you o Trvslees, report ond occounls 2024 21 Around 2 tnillion heclaie5 01 nalurol hobilal weie destroyed os lires blozed lor neoily eighi doys. Such lires ore becoming increasingly regulor and are strongly linked with land clearance by ogiibusinesses deslroyin9 naluiol hobilol lor liveslock grazing areos ond 10 grow soy and grain. These clops ole lood foi billion5 01 induslriolly lorwed anirnols condetnned lo the hoirois of locloiy laims. Rick Is Orbcolaii s leod vel loi Oncalari o Brazilian NGO dedicoled lo prolecling the country s biodiversity. During Ihe liie5, he and oiher Oncolari learn members in the Relugio Ecologico Coimon ond Reservo Sonlo 50110, Found themselves in o lierce roce 090insl lime lo save os many wild animols as they could from Ihe relentless blozes. "Becouse Ihe burn5 weie 50 5eiious we hod lo onoesihetise Volenle periodicolly so we could do whol wos needed. We hod to cleon Ihe burns more intensively ond use heoling oinlmenls. Loser ond ozone Iheropy were impoflonl lo the Ireolmenl loo, SOY5 Rick. By Ihe end ol Ihe yeor, the On4olori leom were very pleosed wilh Volenle s progress ond looking lorwafd to his onlicipaled release In the liisl part 012025. "When he is reody, well ieleose him into the exoct some ploce he wos rescued. He will olready have pr+eslablished lerrilory Ihere, ond conloct with other lopirs rnembers ol his larnily, says Rick. World Animol Protection Support olso helped lund the Iieolmenl ol Melancia a burned boby lopir who wos found alone in the de5ecroled londscope. She loo Is iecoveiing and is bein9 prepored lor a wild return when she Is healihy and old enough. "I hove never seen lires so lost ond so slrong it wos o very scory, slresslul siluolion nothing could hold bock Ihe Flames. Seorching For survivors When Il was Finally sole lo Irovel the Oncoloii leom sel off in oround 15 vehicles 5eorching lor surviving onimols in need. And Ihot is when they found Volenle. "Tapirs ale normally very shy ol humans. bul Volenle 5 need lor core wo5 50 greot he itnmediolely occepled our presence. We could See he w05 in greol poin ond really dehydroted. We olleied him wolei in o buckel ond he dronk 15 lilies ol once. When you see o ieolly shy onimol like Ihis ollowin9 humons lo give Ihern woler in a buckel, il's like they know il's their only option lo live. Working with local partners Brozil is home lo Ihe world s richest ond mosl biodiverse regions Ihe Am020n, Ceirodo ond Ponlonol. All ore being destroyed by induslriol agriculture. As well os our bold, global oclions lo slop laclory lormin9 5 relentless morch we are supporting local porlner5 like Oncolari and the Tomar)dua Inslilule. They are in o de5peiote ioce ogoinsl liffle to fight loi the 5urvivol ol Iheii region s precious wildlile. Our work involves.. wildliie monitoring in key oreas Volenle wos onoesihelised and Iron5porled on 0 4(kminule |OUfney lo o speciol Ireolmenl Facility ond enclosure ol Ihe Relugio Ecologico Caimarb. in Molo G10550 do Sul stole. An examinolion revealed Ihol his feel were bodly burned ond Ihol he would hove lo be regularly anaesihelised io Ireol Ihem_ Bul Ihe Irue exlenl ol Ihe burns becarne frighieningly opporenl in o couple ol week5. A5 the deod skin peeled owoy, it wos cleoi thot Ihe burn5 hod destroyed skin ond tllU5cle right down lo Ihe bone. porlnering wilh onimol rescue exper15 helpin9 local porlners evoluale the impact ol lires ond other probleffl5 coused by Industrial ogiiculiure in specific wild animal populations such os maned wolves supporting locol groups to cover food ond medicine loi receniw rescued onimols - joguois, gionl onleoteis ond topirs ore jusl some ol Ihe onirnols our supporlers have helped. Caring For Valente Under Rick's 9uidonce the Oncolari team, with lunding from World Animal Proleclion and oihei porlners, emborked on o complex and highly effective Iiealfflenl plan. Truslees, report ond occounls 2024 22 Transforming the world for wildlife Billions of wild animals globally experience unbearable cruelty inflicted on them for people's entertoinment, for their body ports ond through destruclion of their hobilols. Such obuse is unocceptoble. Wild onimols hove o right to live wild ond free. They must be protected from cruel exploitation and not owned. They must feel safe and secure, and have the freedom to thrive in obundont, lush noturol hobitots ihot ore protected for the benefit of us oll. Wild onimols ore born to be wild not to be used by people or be exploited for proFit. We musl shore our plonet foirly. We hove o duty lo sofeguord wild onimols to ensure they thrive for future generations to come. With our supporters we are working tirelessly to proted them. Together, we are changing the way the world works - to address how animals in the wild are treated. Together, we can end wildlife cruelty and suffering. Forever. Trvslees, report ond occounls 2024 23 What we said we would What we did... do in 2024... Romp up our peopltrpoweied cafflpai9ns lo convince key Irovel companies lo slop piomoling ond Selling haimlul wildlile enlertoinmenl,- we hove olreody convinced l 60 componies lo do so. TUI Group ond GeiYourGuide, will be our moin lorgels during rhe yeor,. Iheir commilfflerbl is critical in mokin9 such cruelty cotnmeiciolly non-vioble. Inlensified pressure on tiovel gionl TUI to end poilnerships with dolphin ond celoceon enleiloinmenl venues. TUI Group is one ol Ihe lorgesl Irovel companies in Ihe world They sell Iickels lo ol leosl 25 venues proliling Irorn the captivity ol mole thor) 4(X) dolphins that endure cluel Iioining ond copliviw lor louiisl enleiloinment. Our compaign, Invol￿n9 15 onimal pfoleclion orgonisations across nine countries, secured rhe suppoil of 341 Irovel 0gen15.li also gaiheied more than 350.000 petition si9nalures that we delivered lo TUI HQ. And our high4mpoct public Stunts in Berlin, outside TUI'S Ilogship slore ond Beilin ofFice, geneioted 5igniliconl gieol medio coveroge ond heightened public opposition to TUI s coplive wildlile oHerings_ Our compoign oction in the U K mobilised 17,000 suppoilers to pledge a boycoll ol TUI unlil Ihey end partnerships with dolphin venues. Convinced Jei2holidoys, o mojor holidoy provider in the UK lo drop coplive celoceon enleiloinmenl. We olso worked wilh easyjel holidoys, which hos never promoled enleiloinmenls lealuring coplive wild onimo15. lo publicly odopl ond share o robust onimol wellore policy. This ochieved wide medio covera9e. These actions from such leoding UK holiday providers leave TUI isololed in their decisions to continue lo piomote cluel dolphin enlerloinment5. Iv"Yi 11 Miseroble Iile. A dolphin coplured In the Toil dolphin hunl held coplive In o tiny pool in on enlerlainmeDI venue in Chino. -Dolphin shows Involve incredibly inlelligenl onimals doin9 circu&style Iricks ond then 90ing slroighi lo the Irainer 10 gel o lish os o reworcl And the visilors clon'l necessorily reolise frhol in Ihe wild, dolphins would be swimming in o lerritory ol orouncl l OOLm2 Iree lo explore. hunt Iheir own food oncl socjolise wilh frheir pod. caplivity o dolphin connoi d15play ils natural behovIours ond 15 reolly iusl a shell ol Ilsell. Kaiheryn Wi$e World Animal Protection wildlife campaign5 manager Truslees, report ond occounls 2024 24 What we said we would What we did... do in 2024.. (cont.) Ramp up our people-powered cc]mpoigns lo convince key Iiovel componies lo slop prornoling ond selling horffllul wildlile enlerlainmenl.. we hove olieody convinced l 60 componies lo do so. TUI Group and GeiYouiGuide, will be our moin lorgels during the yeor,. Iheir commilmenl is crilicol in moking such cruelty commercially non-viable. Prompted Irovel plottoims Klook ond TiipAdwsor lo soy Ihey would remove Toiji dolphin hunt- reloled ollerings olier Ihe releose ol 'Woves ol prolil.. This fepofl, produced wilh our porlnei Aclion loi Dolphins. lealures our invesligalion inlo Ihe onnual and brutal six-monih long hunt by Joponese hunle15 ond 115 links wilh the enleilaintnent and tourist industries. 'Woves ol prolil. documenls Ihe hundreds ol dolphins sloughiered onnuolly ond Ihose copluied ond sold lo enlerloinmenl venues. While dolphin meat only 9enerotes modest profits, a lully Iioined dolphin con fetch up lo US$150,000 when sold inlernolionally lo o dolphin enteilointnent venue. We lound 107 dolphin enlerloinmenl venues across 17 countries, includin9 China, Thailond. Mexico. Russ10. E9yPt Bohioin and Saudi Aiabia. with links lo purchasing dolphins from Taiji s dolphin hunls. Since Ihe 2018/2019 hunls. 663 onirnols hove been coplured live from Ihe wild in Toiji, most ol which weie bomlenose dolphin5. We will keep the pressure on travel companies that promote dolphin enleilointnents lo itnpletllent wildlile-liiendly policies. We110150 work with existing wildlile- friendly tiovel componies lo piomole wildlife-liiendly olieinotives in key destinotion5. Achieved on oFticiol ewction oidei loi Ihe Miomi Seoquoiiutll in the USA o londmoik step toward ending dolphin coplivity loi enteiloinmenl. We hove compoigned lor 5eoquoiium s shut down since 201 g becouse ol the deoths. cruelty ond neglecl inflicled on dolphins ond other seo lile kept there. The US Deporlmenl ol Agriculiure has olso repeoledly colled out ils poor conditions includin9 poor wolei quality. dilapidated enclosures. crumbling tanks, and k)ck ol veterinary support. The eviclion nolice wos linolly served in Morch. However, Seoquoiium foiled lo respond. The week before Iheir eviclion dole 0121 April we releosed dfone l00109e showin9 dolphins, rays, ond shoiks slill swimming In borren. filthy concrete pools. Despite the eviction notice ond public pressure lo close. Seoquoriurn wos still open ol the end ol Decembei 2024 ond owners, The Dolphin Compony, slill hodn l Tnode ony eFtoil to ielocote Ihe animol5. Celebrated reaching 17Q wildlile-friendly Iiavel pledges Ifom travel businesses by the end ol 2024. Through the pledges, which we sloiled Irocking in 2018, the cotnpanies commit lo not offering uneihicol onimol ollroclions where coplive wild onimols ore used loi experiences. Their commilmenls ore criticol in helping end wildlile exploilolion loi tourism. With our encourogetnenl Medini Homesloy in Indio, one ol our newe51 pledge metnbeis, also publicly onnounced Ihol Ihey would end Iheir promolion ol elephonl rides lo their guesls. Such public oclions ore impoilonl becouse Ihey nol only reduce lourisl demond loi cruel ottioclions, they persuode oiher businesses lo follow suit_ "8o5ed on Ihe disoslrou5 onimol welfore ifftpocfrs, ond ob501uFe brvlolity involved in ihese hunt5. il 15 cofftplelely indelensible lor globol trovel COmPCTnie5 to continue sending unsu5pecling Iiaveller5 to venues who have Sourced (lolphiTr5 frorn Toiji. This 15 corporale Irresponsibility ot its worsh. Suzanne Milthorpe World Animol Prolection head of campaigns Truslees, report ond occounls 2024 25 Spotlight Pledging to be wildlife-friendly By loking our wildlil&lriendly pledge companies agree lo_.. Review producl oFFeis lo deleimine If Ihey ole supplying anything wheie wild onimals ole being used anywhere piimaiily loi enlerloinmenl. Cieole o time-bound plon lo help piolect wild onimols by influencing signiliconl chonges in 5uppliei proctices ond / or phosing-out wildlile enleiloinmenl from our piomolions ond otFers_ Adopt an onimol wellore policy loi their busine￿ ond shore Ihis policy with customers and staff. Provide customers. il possible. with responsible wildlile oHers where animals in the wild. o19enuine 5ancluaries or wildlife- Friendly selking5, have the Freedom ond obility to exhibit o wide ronge ol notuiol behoviours ond Iouii515 con observe them Iiom o sole ond iespecilul dislonce. Promote responsible tourism omong our cvslomeis lo enoble Ihem to be wildliltrlriendly Irovelleis ond odvocoles. What we said we would What we did... do in 2024.. {cont.) Ramp up our peopl&powered campaigns lo convince key Iiovel companies lo slop promoting and Selling hormlul wildlife enterloinmenl- we hove olieody convinced 160 componie5 lo do so. TUI Group ond GeiYourGuide, will be our main laigels durin9 Ihe year.. their commilmenl is crilical in making such ciuelty commerciolly non-vioble. Delivered more than 172.(X)O pelilion signalures Iiom 26 counliies in May lo Thailand s 90veinmenl. The petilion w05 Port of our campaign collin9 lor on eod lo caplive elephonl bleeding ond lo slop deloying the drafv Elephant Protection Bill Every year, thousands ol elephonls in m05t of the county'5 elephont venue5 enduie cluel hondling and brutol troining meihods. These Force Ihem into peilorming elephonl rides, boihing ond other oul-doled circus perlormonces loi unsuspecling. lee-poying lourisls. Our Thoilond teom led Ihe legislolion 5 dioking, working with politician5, government legol experts, ocodemics, NGOS ond Ihe Thoi public. Their oim 15 to creole o woikoble low which seeks lo end coplive elephonl breeding loi commerciol pvrp05es. Medio evenls ond influencer poilnerships highlighied Ihe campaign. allracling brood public and governmenlol allenlion. The bill has loced seibocks due lo polilicol Iransitions and notional emergencies like flooding. delaying pio9ress. Howevei, our comrnitmenl remoin5 Stiong. In 2025. we will reestoblish goveinffleDI linkoges, push For o bleeding bon, ond pe15uode ihe tourism industry to drive tneoninglul change. Started on exciting new projecl wilh Sappiaiwan Elephant Soncluary in Thailand that will 9ive the six elephon15 in its cole better live5. The gionl ond technicol advice we give will impiove the soncluory s locililies, b0051 the venue s slotF numbers ond ils obility lo piomole ils work. The elephonls in ils core will hove mole Ireedom lo behove nolufolly wiihoul doily choining. We ore commilled lo revolulionising elephant louiism in Thailand allowin9 caplive elephonls lo live more nolurol ond ciuelty Iiee lives. Since 2018 we hove been suppoihng venues lo odopt Our elephonl welloie slondords ond provide more eihicol options lor lourisls_ Such options do not infl￿[ ridin9 and other close louiisl conlocl on the onimals. As o Thoii)wned portner. Soppraiwan serves as o Strong model loi expanding our elephant wellaie oppi(￿ch. li will join nine other venue5 we hove helped Iian51orm. Truslees, report ond occounls 2024 26 Elephonl Iriendly.- Our new project with Sopproiwan Elephonl Soncluary in Thoihfjd 15 givin9 the elephanls In their care better live5 Credil World Animol Proleclion/Chonklong Konthong "l am thrilled ol the prospect of oddi09 SopproiwoFI Elephoni Soncluory fro frhe growJng11st ol high welfore venues Ihol will help Ironsform elephonl lourism in Thoiland. These beouljlul elephoF)Is will hove o haven to thrive In. ofter so mony ye015 of sullering in their post. Roatchana Sungthon World Animol Protection country diredor. Thoiland Truslees, report ond occounls 2024 27 What we said we would What we did... do in 2024.. (cont.) Ramp up our people-poweied compoign5 lo convince key Iiovel componies lo slop piomoling ond selling hormlul wildlile enlerlainmenl,. we hove olreody convinced 160 companies lo do so. TUI Group ond GeiYourGuide, will be our moin torgels dLJring the yeor-, their commitment is crilicol in moking such cruelty commerciolly non-vioble. Completed Ihe liisl yeor ol the Wildlife Heritage Areos IWHAI piogiomffle with I I designated ond seven condidote sites oc1055 13 counliie5 on every continent except Antorclico. The 18 WHAS prolecl diverse species including celoceons, gofillos, oiongulons, bold-heoded uokoiis, Noncy Mo s night monkeys. Asion elephants, ond brown bears. Together, the oreas cover opproximalely 31,350 km ond ollrocl on eslimoled 11.9 million visilors onnuolly The WHA progromme is dedicoled lo encouroging communities world-wide to develop responsible lourism lo prolecl Iheif precious wildlile ond hobilals. Cieoled with our porlner the World Celoceon Alliance il connecls specialisl NGOS. wildlife experts, responsible Irovel companies ond local communitie5 to desi9nole outstanding ploces lor wildlife ond people. To ochieve the designolion Wildlife Heritage Areo oppliconls musl lullil onimol wellore, wildlife conservolion. community wellbeing and suslainobility crilerio. Celebrated the senlience ond uniqueness ol our world's omozin9 wildlife with the Ihird edilion ol our Wild Animol Unique Personolity Aword. By the cofflpelilion 5 closin9 dole we hod received 20 opplicalions Iiom iescue centies ond Inspired fflore than 24 (X)O supporters lo vole lor one ol the live linolists. Sundoio. o liger iescued froTn the enlertoinmenl industry by the Sale Hoven Wildl,"le Sancluory ir) Nevado. USA. wos declored Ihe winner on 8 November. Sundara s prize Is US$ I 0.000 that will be used to enhonce the core ond pioleclion ol wild onimo15 Ot sale Hoven. The Wild Animol Unique Personality Aword is dedicoled to Audrey Mealio. o beloved and iespecled mernbei ol World Animol Protection s wildlile leom who passed awoy in 2021 . Ik9 4. Herilage candido-e.- A mounlain gorilla in the Volcanoe5 Nolionol Polk. Rwando. Credil.. Emfna Chopman and Scoll LiHen Truslees, report ond occounls 2024 28 Spotlight Profiting from cruelty - GetYourGuide We exposed GeiYouiGuide ond ils suppoil foi coptive wildlife enlertoirhmenls during the Skih Global Forutn in New Yolk City in September. Eoch yeor the Foium welcome5 the industry's lop CE05 and leode15 including GetYourGuide 5 co-founder Too Too lo discu55 the lulure ol Irovel. B05ed out ol Berlin, Geimony, GetYouiGuide se115 guided trovel Iou15. ticket5 to touiisl oltioctlon5, experiences and excur5ion5 oround Ihe world tnore Ihan 00,CK>O products in 150 counliie5. Some of ihese experience5 involve onimol cruelty including dolphin enleiloinmenls, elephonl ride5 ond wild onimol perloimonces. Our 2024 report, 'Woves of prolil,, identified GeiYouiGvide os one of Six tiovel cotnpofiie5 selling tickels lo dolphin enlerloinmenl venues leoluring dolphin5 originoling Iiom the Toiji dolphin hunt5. li olso piotnole5 Miotlli s noloiiou51y cruel Seoquorium ond elephonl riding venues posing os soncluoiies in Thoilond_ For every lickel sold on ils plorform lo these types ol venues, GeiYouiGuide receives commission ond so is essenlially profiling Irom cruelty. Hiding the Iruth Our demonslralion outside the Foiurn locussed on exposing GeiYourGuide 5 lies. In iespoose lo our compoign for Iiavel companies lo end exploilolion. the cofflpany regularly lells Ihe medio thol Il removes oclivilies From Its listings that do not oli9n wilh ils policies. However, il 15 hiding the giitn tiuih Ihal Ils policies do not include pioleclions loi coplive wild onitnals in the first ploce. We used posleis. leollels, and o 15 melre caplive elephont colloge 10 get our tnessage across. We urged hundreds ol attendees 10 give Tao Tao our Inloimolion ond lo osk him lo slop offeiing coplive wildlife enlerloinmenls. Executives Iiom major componies such a5 Airbnb, Expedia, Google, and Mosteicord weie oll in ollendonce ond tnode owoie of GetYouiGuide s shome. And beloie Ihe event we lounched 50 sidewolk decols oiound Monhotlan with the lexl GetYouiGuide LIED and a QR code. The lie? Telling Ihe media the company removes oclivilie5 Ihol do nol olign with ils policies. However. GeiYouiGuide policies cleorly do nol exclude activilies involving coplive wild onitnol5. We will continue lo urge consumers lo boycott GeiYourGuide ond mobilise our supporters lo demond the company adopl o public arbimol-lriendly policy. GeiYourGuide musl 51op pioliling from onirnal exploitation once and lor all. STO 5rv•knyl 5T0 FF• Oxpl&iPalbUn 4 Confronting GeiYourGvide' Our proleslers call out the Iioyel company 5 lies in New York ol Ihe Skik Globol Foium. Credit- World ADiTnal Pioleclion/Elena Amoroso Truslees, report ond occounls 2024 29 What challenged us during the year Our UK.focussed TUI campaign suffered becouse ol an unexpecled election liming resources arbd communicolions lo porliamenlory odvococy. on earlier UK genefal election forced us lo direct our The powerful industry $upporting dolphin enlertoinments is gelling beller ol producing lilms ond other moleriols lo light ogoinsl our compoigns For exomple, Loro Parque In Tenerile, Spoin. morkeled by TUI, holds on eslirnoled eight dolphins coplive. It produced a counter messo9ing video lo our campaign which ollracled 6,000 views_ We need lo prepore ourselves well lo deol with such approaches. li's cleor that elloils lo laigel TUI and broodei systemic challenges. iequiie subslontiol coordinolion and Foresight. We found it very diFficuli lo engoge our key coipoiole lorgels during Ihe yeor. For exomple, our eFtOfls lo conlocl Gioupon s CEO on wildlile-lriendly policies were ignored. Similorly, Roiherhom Council ond Ihe Magno Science Centre in ihe UK refused meetings lo discuss their support lor ieplile markets. This blocked our hoped-loi progress on policy discussions and public oworeness compaigns. Caged lile-. A cophve lion bred loi prolil in South Afr￿0 one ol tnoie Ihon 8.(m hew on South Ahion farm5 Credil- World Anifflal Proteclion/Roberto Vielo Truslees, report ond occounls 2024 30 What we sold we would What we did... do in 2024... Focus on more woys lo end wildlife s exploilalion by key industries. Worked hard io convince consumers. doctors. and businesses in Chino lo move away from cruelly produced wildlile-b05ed Irodilional medicine. such os bear bile ffledicalions, lo plant-bosed olternotives. Officiolly, Ihere ole 70 different wild onimol 5pecie5 Used in trodilionol Asion ffledicine, but scienlisls hove eshmoled thol oiound 2,2(M) wild onimol 5pecie5 ole used. These include endangered species like tigers. pongolins. rhinoceros. Reeves Iufiles, Tokoy geckos, seohoises ond pipelish. During 2024 we inspired wildlile-liiendly medicine cotnmiltnent5 Iro 48,802 consumers 3 phoitnoceuticol ond heolthcoie componie5 1.597 doc1015 This will involve.. securing pro-plonl suppoil from Ifadilionol Asian medicine companies in Chino. then Chinese governmenl endorsement in 2026 goirbirbg wildlile-lriendly cofflmiltneDts From mojor lo5hion enlilies by 2025 ond persuadin9 key pel Irode players lo cease their aclivilies, while loi5ing public oworene55 oboul the ossocioled cruelty exposing the public lo the hobilot de51ruclion and horm lo wild onimols coused by 09ribusinesses. Since 2019. we hove moved 6.350 clinicians lo pledge not lo prescribe or recommend phormoceuticols ond 5uppletllents conloining wildlile ingredieTrls to their polienls. We also... Introduced Ihe Wildlil&lriendly Medicine Nelwoik, lo the 2024 Heolih Chino Healihcore Induslry Conlerence in Shenyong. Chino. Ir) August. The network encourage5 colloboiolion omon9 pharmaceulicol componies. Induslry 0550cialions. research in51ilulions, doctors. ond experts. The aim 15 lo exploie hutnone ond wildlile-liiendly olteinohves to wildlilederived medicinol ingredients ond involve members in wildlile protection_ Thi5 inlluenliol network is o plorform we Sel up with Guongzhou Honlang Phormaceulicol Company, Yun TCM ond Chunyu Docloi. one ol Chino 5 lorgesl online ffiedicol Service piovideis. New nelwork members in 2024 included Wujiang Culture. a leading health and wellness business ond lilestyle blond and Oronge One. o digilol heolihcare service compar)y. Advanced policy relorms in China lo end wildlile use in Iradilionol Medicine by successfully submihin9 0 pioposol lo Ihe Notional People 5 Congress. supported by two Congress members. In response, the Nolionol Medical Producls Adtnini5tiotion INMPAI ieotFiimed its cotnmiltnent to developing wildliltrlree subslilules. li olso inlroduced new lechnicol guidelines lo supporl re5eorch ond developmenl loi these olternolives. This greoily slrengihened policy discussions on ending wildlife forming. Gained commilmenl From several more Foshion Weeks, by working with our poitner Collective Foshion Juslice. lo bon wild onimal body porls From Ihe loshions leolured in Iheir shows. In April Copenhogen Foshion Week ogreed to bon wildlile skins including crocodile skirls. snoke skins, and 05tiich leoiheis Irotn it5 2025 5how5. Thi5 pie51igious week bonned fur Irotn it5 cobNolks in 2023. Sitnilorly, Beilin Foshion Week odopled wildlile-lree policies. We 0150 secuied o wildlile-lree policy ol Melbourne Foshion Feslivol, leoding to o complele bon on wild onimol leoiheis ond ieinlorcing eihicol Fashion slandords. And in Novetnbei the Bii115h Fashion Council onnounced il would extend 115 ban on lur lo now olso include o bon on wild onimol skins ocross oll London Foshion Week events. Any bronds opplying lo oppeor on Ihe oHiciol London Fashion Week schedule musl now commit lo not use ony lur 01 wild onimol skins in Iheir colleclions_ We will conlinue lo press London Fashion Week ond others to ban Ihe use ol leoiheis too. Mosl leoihers come Irom ostriches lartned in South Africa where there is very little piolection for Iheii welloie. Truslees, report ond occounls 2024 31 "We ore reolly pleased trhot the Brilish Fo5hion Council hos exlended i15 bon on lur to rnclude wild onifflol 5kIn5. Th15 15 Q 5igniliconl mileslone, one which will hopefully Set on importanl example lor oiher inleinolionol105hiori week5. ExploIting onimols lor their Skins is uneihicol ond unnecessary. Millions of onimols conlinue lo sulFer ond clie for foshion when ihere ore so mofty innovolive ond excifring onimol-Friendly mcTleii015 designers ond clothing cofflpanie5 con choose lo creole wilh in51ead. We congrolul£Tte the British F05hion Council on their positive action lor onimols ond look lorword io cofiljnuifig our work with them to secure similur proleclions for wild bird5 exploited lor their leoihers. Olivia Chorlton World Animal Proleclion wildlife campaign manager Forming No" Copenhogen Foshion Week hos bonned osliich leotheis From 11$ 2025 thows Credil. lohon Swonepoel/Shullerslock Truslees, report ond occounls 2024 32 What we said we would What we did... do in 2024.. (cont.) Focus on more woys lo end wildlife s exploilolion by key Reached mole thon 450.(XX) viewers with oui compelling 50n9 and music video 'Delounocao IDelounolionl. The song 15 50undiiack ol our new compoign in Brozil _ Delounotion, no. Relounotion nowl which exposes Ihe deslruclive poih ol indusliiol ogricultuie ond the horm il brings lo wild onimols. 'Delaunocoo is o reminder that animols are senlienl. ond capable ol feeling cofflplex emotions like feoi, joy ond poin. It leoluie5 top Biozilion singer5 Ney Mologr05so, letrux, Frejot Zohy Tenlehor ond Mohmund. Together, Ihe ortlsls hove more Ihon 4.2 million monthly listeners on Spotify We shored the Delouno400 music Mdeo wilh Ihe singers Ions by ploying il on screens ol their show venues in Sao Paulo. This will involve.. securing prtrplonl support from Irodilionol Asian rnedicine componie5 in China, then Chinese government erbdoisemenl ID 2026 Won Iwo owords ond widespreod iecognilion lor our documenloiy 'BR-123' which is olso port ol gaining wildlile-lriendly Delounolion, no_ Relounolion now! lounched in September il won two awards Best Script, al the Webseries ond Film Fe51ivol 2024 In Limo. Peiu. ond 'Besl Movie In the Atoide film show al the Cine commilmenls from mojoi loshion Amozonios leslivol In Poro. Brozil. Mollo Gr0550 15 o key deloreslalion region, ond the 'BR-12 3, is a enlilies by 2025 and vitol odvococy tool in our work lo roi5e owareness ol the link befvO loi our work lor onimols in 2024. We ore incredibly grolelul lor Ihis recognilion_ We will spend the Poslcode Lollery conlribulion spreod over three yeors on dillerenl projects in Asia, Brazil and Europe. li will help make our orgonisolion slronger so we con moke many more improvernenls loi onimols. Truslees, report ond occounls 2024 37 Spotlight Caring for bears in Romania and Pakistan Thanks lo Ihe dedication ol our generous 5uppoilers we have supporled Romonion NGO A50cia!io Milioane de Prieleni IAMPI since 2012. By the end of 2024 il was carin9 lor 123 beois In its beout-llul Libearty sanctuary neor Zarnesli in Caipoihian Mounloins. The be015 hove tnosily been iescued frotn cluel enteilointnent5 ond connol be reluined to the wild. AMP hos been woikin9 hord lo ensure linanciol susloinobility with our support They had a lar9el o178°A sell_sufficiency in 2024 and exceeded Ihis by l 0% on exciling ochievemenl Their success enables Ihem lo continue Io SUPPOfl the bears lo live Iheir best possible live5, wiihoul a complete relionce on our Funding. In lolal, 36.991 people visited the sar)cluory in 2024. This is a sli9hi decrease Irom 2023 where 37 518 people visited. Supporting Balko$ar beors We also conlinued lo support the Bolkosor Sonctuory in Punjob Piovince. Pokislon wilh our poilners the Biofesource Re5eorch Centre l BRCI. By the end ol the yeor, Ihe soncluoiy wos giving expert core to 08 beors rescued ond conliscoled from the horrific enlerloinmenls ol beor doncing ond boiling. We hove worked wilh BRC ond wildlile ouihoiilies since 1997 10 end Ihese cruel enlerloinmenls, working wilh beor owners lo lake up aliernalive livelihoods hos been o lynchpin ol this work. By Ihe end ol yeor Bolkosor wos caring 101 08 beois_ There ore an eslimaled 25 35 beais still owned in Pok151on. This number hos ieduced signilicanily Since the last eslimole in 2021 0185 bears. Unlike Ihe Rornanian Bear Sar)cluary. il nol p055ible lor BRC lo lind olteinative income streams ond so will continue lo rely on World Animol Pioleclion funding. We supported o range ol new developrnenls ol the soncluary during 2024_ These included completing the tiling ol 01127 quoranlines. oFFice. kitchen and bread piepoiolion oleo irnporlonl lor improving hygiene and cooler lemperolures. Brassico was also sown in Dew fields this o rich source ol oils ond nulrienls lor bears_ And new Sprinkler and mobile water shower systems helped keep the beors cool during exlieme hol weoiher. What challenged us during the year Coordination for delivering the petilion colling lor on end lo coplive elephonl breeding in Thoilond wos disrupled by losl-minule chonges to goveinmenl iepiesenlalives We olso had some delays in producing materials which we leli affecled the compoign s execution and visibility. Nationwide protesls in Kenya di5rupled our plonned cotntnunily engogement oclivities including the postponernent of the 'New Ero Conservolionisl, Film s physicol lounch. This deloy ofFected plons lo engoge locol communilies ond goihei momentum loi Ihe Wildlife. Nol Piolil COrnPOl9n. However, once lounched rhe film ochieved 1 .8 million views_ Permit delays because of bureoucracy aFFecled our work to secure on oceon 50nctuory in the Gieek i51ond5 lor dolphin5 the Lip51 Dolphi Soncluoiy. Wilh oihei Euiopeon NGOS ond the Jone Goodoll inslilule we senl o joinily signed leller lo pressuiise the Greek government to speed Ihings up. Lipsi will provide o sole hoven lor dolphins curienily used loi enlerloinment in Europeon venues. Sancluaiies ore a corneislone ol our Wildlife. Nol Prolil compoign. They provide on imporlanl sole hoven ond rehobililalion centre lor animols iescued arbd retired Iroffl the horrors ol the enlerloinmenl industry. They olso help us 5howcose humone alieinalives loi release. Truslees, report ond occounls 2024 38 How we'll move the world in 2025 Goal I: Goal 2: Ensure Farmed animals live good lives by transforming the global food system Stop wild animals being cruelly exploited as commodities by chonging the systems that allow it We'll... We'll... Targel major corpoiale customers ol JBS like McDonald's. Well highlight rhe repulolionol ond moteriol (linancial ond bv5ine551_iisk5 ol locloiy loiming, while odvocoling loi sliicler inleinolionol Irode re9ulolions and environmenlal slandords. Such regulolions and slondords will resliicl J BS'S globol markel occess. Our approoch will drive corbsumei dernand toward plonl-bosed alieinolives. lirnil the expansion ol inlen5ive induslriol animol ogiiculiuie ond piomote SLJ510inable lorming piactices. Move TUI Group ond Klook lo end the sole ond piomolion ol coplive wildlile enlerloinmenl by 2025. Well do this Ihrough galvanising peoplepowered pressure. moximisin9 media coverage ond linking with other ollied onimol welloie orgonisolion5. Well highlighi lo componies the risks to their reputolion5 Posed by such cruel enleiloinmenls ond well drive consumer demond lor wildlile- friend￿ lourism_ Our work will mean coplive wildlife enleilainmenl will no longer be seen os on industry norm. Take lull advonlo9e ol COP30 in Brazil lo push lor recognition Ihol an equilable, humane. and suslainoble food syslem is vilol lo ochieving the Pori5 Agieetnenl. Our colloborotion wilh civil society ond governmenls will sliengihen odvococy loi ogrttcology. high- wellore proclices ond for o globol dielory shih lo holl onimol piolein consurnplion by 2040. Our Jusl Ironsilion while paper ond roadmap will guide investors and policymokers. clarifyin9 loclory farming as a nTrg0 aieo lor susloinable Investment ond the way lor Iion51ortnolive Food systetn chonges. Encovroge our corpoiote Paftne15 ond ollies, already cotnmilled lo wildliltrliiendly Irovel, to odopl ond promote susloinoble louiism practices ond exornples Ihal sale9uord onimol welfare. We will prioritise elephant venue Ironsitions in key lourisl deslinalions, using these successes lo inspire other ir)duslry leaders and colalyse a broodef shilt toward ethicol proctices. Ensure that our orgonisolion elleclively goiheis impocilul slories ol onitnal suFFering in the enterlaintnenl induslry ond inspiring exomples ol wildlile-fiiendly tourist ver)ues Ihol have changed onitnol lives. We will use these stories to tnobili5e our supporters ond lundeis by gothering ond ieleosing them in o Co-oidinoled ond strolegic woy. Sirolegic, joined-up plonning is vilol lo moke our colls lo action powerful ond compellin9, build public and industry momentum. and pul the pressure on our loigels. Disrupl rhe Financial underpinnin9s ol lacloiy forming. Well do Ihis by ensurin9 Ihal inveslois, bonks. and credil roling ogencies Fully undeislond the dafflo9e il is doing lo billions ol onimals. humon heolth ond our planel. Through evidenc&bo5ed compoigning well encouroge diveslmenl ond defunding ol J8S. Our 'Big meol exil lisl. will be o vilol tool loi iedirecling copilol lowords equitoble, humone. ond susloinable food solulions. .1 offl honoured ond exciled lo portner wilh World Animol Proleclion 05 o globol ombossodor. Animcr15 hove olwoys held o speciol place In my life, and I wanl lo help creole o world where they live Iree Irom sullerin9. "Working lo support World Animal Profrection meofis we col) moke meonjnglul chon9e5 and progress needed lo ending animol cruelty ond suflerjng. Evanna Lynch World Animol Proteclion ambassador. actress and writer Truslees, report ond occounls 2024 39 Our global reach World Animal Protection is a truly global organisation, working in mole than 50 countries across the world, with offices in every habited continent. S￿11¥11! !¥! 14¥*.1 ¥T¥I¥T¥I i¥1 'liiiiiii¥j¥jjj¥¥•¥É¥: jj j¥ j¥j¥¥¥jI¥I¥I¥I¥jI 11￿ 12 10 iJIIiis111111151111 i ti+ 11 +1 +t•+T+4+ *+￿1+ j .*tTT?T:TT¥:¥ 13 ¥ii. 14 Our offices Coslo Rico Brozi13 Denmoik3 Indio Auslrolio Conodo, UK, Sweden Thoilond, New Zeolond USA, Neiherlonds Kenya, China, l These oFfice5 form porl ol Ihe UK-regislered chority ond ore Included in the cknrity. occovnls 2 These ollices ore subsidiories ol Ihe UK choiity ord ore included in Ihe conx>&doled' occtsjnl 4 NÈW Zeoland is o bioDch ol Ihe Austroli(sn offi.ce Truslees, report ond occounls 2024 40 Financial review Our income Every donation fuels our work to protect animals World Animol Piolection 15 commiifed to geneioling su5toinoble ond ielioble incorne in olignment wilh our tlli55ion lo piolect onimols ond improve the wellbeing ol people ond our plonel. We ore building o worldwide movement ol people who volue onimols ond loke oclion lo help prolecl them, including providing the lunding Ihol is crvciol lo our obility lo deliver our work. In 2024, our don015 generously piovided £30.3tn in donoh"ons. legocie5 ond gronts, which wos 4% higher Ihan the previous yeoi. To oll our supporters, we ore deeply Ihonklul lor your commilment lo onimols ond your vitol contribulions lo our work lo protect them. The 9eneiosity ol our mony supporters. who give regulor gihs and moke on￿ff donotions in response lo our oppeals. contributed £13.5m in 2024. This 15 0 decre05e 012.0% compoied 10 2023, which reflect5 the continued impact ol the iising c05101 living ond other economic chollenges in 5eveiol counlrie5. legocy income decieosed by £0.9m |9.7%1 compored lo 2023.11 is humbling lo receive nolilicolions oboul people who volue onimols ond who wish lo continue lo help piolecl them oftei their own deolh. Mojor giFks ond gron15 Iiom individuols. goveintllent5, busine55e5 ond Iiu5t5 and foundolions lotolled £2.gm, which 15 on incieose ol 107° compoied lo 2023. In 2024, conlinued Funding wos secured From Open Philanihropy lo cover work on onimols in the forming syslem in Souiheost Asio ond Chino over couple ol yeors. In line wilh normol occounhng proclice. this income wos oll recognized os income in 2024, with Ihe corresponding expendilure being incurred over muliiple years_ In 2024, our nelwoik ol ollilioled World Animol Proleclion enlilies in Conodo. Denmork, Neiherlonds, ond Sweden, conlribuled £4.gm lo our onimol protection mission," ond this Wos 8.Pl. higher Ihon Ihe previous yeor. For rooie inlortnalion on our lundroising, ple05e ielei to our the 'lundioising PlQCtice5 ond peilormonce section on poge 43. Income 2024 6/. Individual donations Legacies 16% Contribution From afFiliates Major donors Partnership giving 28% Truslees, report ond occounls 2024 41 Our expenditure During 2024 our lolal expenditure decreosed by 6% Irom £36.1 m lo £33.9m. In common wilh other charities. businesses and individuols, we have seen prices rise more quickly in 2024 thon previou5 yeors. pu5hir19 up our costs. Additionally. we have invested in our digital copobilities ond occeleialed irnplementotion ol our 2021.2030 stiolegy lo en5vre we conlinue to tockle Ihe cou5es ol onimol 5ulleiing, exomple5 01 which ore described in Ihe earlier port of this onnuol iepoil. In the context ol on increosin9ly chollenging lundiaising environment ond incre05ing cosls. we have worked hard lo ensure that our lundroisiTrg 15 05 eFFeclive as il con be. In 2024, we speni £7.3m orh lundioising oclivities, which is 0 3°É increase compored lo 2023. Price inllolion acr055 the world h05 resulied in our fundioising oclivilies now cosling tnoie lo geneiote donotion5 thon Ihey used lo ond lor 2024, the role ol ieluin within the yeor wos £3.451oi every £ l spenl12023.. £3.451. Our growth slfolegy to 2030 seeks lo incieose the income Ihol is avoilable lo spend on improvin9 onimal welfare worldwide and we remoin commilled lo Ihol slrolegy Expenditure on chaiilable octivilie5 in 2024 w05 £20.6m, repie5enting 78.4% 01 lolol expenditure, compored lo 80. 3% in 2023. Siolling costs iepresenled 43.3% 01 lolol expendilure in 2024, compored lo 38.0% in 2023. In Support ol our two key progromrnolic oreos of onimols in the wild. and onimols in foiming . we 0150 engoge in globol odvococy. This is key lo our theory ol chonge in order to tnove Ihe world to protecl onimo15 ond these cost5 ielole lo comtnunicotion, educotion, ond odvococy ocr055 the world. Expenditure 2024 Animals in the wild 22/. Animals in farming 39/. Global advocacy 8% Animals in communities and disasters 30/. Going concern The Iruslee5 hove reviewed the con501idaled posilion ol World Animol Proteclion. They hove token into occounl the level ol ie5erves ond cosh, Ihe onnuol business plon ond lorecost process, ond Ihe systems ol linonciol ond risk monogemenl. The Iruslees hove considered the polenliol impocl ol o redvclion in lulvre income ond Ihe consequenliol eftect on expendilure. The scenoiios considered hove 055umed o minimum reduclion 015% ond o moximum reduclion o140Yo in Group income unlil December 2026. The Iiuslees hove olso ossumed a ieduclion in expendilure wiihin six monihs olier the inilial drop in income, lo ollow lime loi Ihe group lo implemerbl necessary actions lo moinlain a suslainoble Iinoncial position. As a result. the Iiuslees believe that World Animol Pioleclion is well ploced to manoge operational ond linancial risks successfully. Accordingly, Ihe Iiuslees expect Ihol World Animol Pioleclion h05 Odequole resources to continue in opeiolional existence loi the loreseeoble lulure. Consequently. il can continue lo odopl the going concein bosis ol occounting in prepoiing the linanciol sloletnents. Truslees, report ond occounls 2024 42 Our fundraising approach Fundraising practices and performance The loslin9 chon9e lor onimols highlighted Ihroughoul this reporl is possible because ol our supporters. Thonks lo our supporteis dedicolion we have colled foi on end lo coplive elephonl breeding in Thoilond ond given caplive elephonls lives worth livin9. We have piolecled wild ar)imols aT)d Iheii hobilols From lires oncl lockled the rool causes ol these lires ond ol formed animals suffeiirbg. by working lo slop the advonce ol loclory lortning in Bfozil ond oiound the world. Giving incotlle from Ihe thoughrful beque515 we receive From supporters in their Will to piolecl onimols now ond in Ihe lulure Iihis is somewhal lower than last year, which wos £9.4ml Major gihs ond giont5 Ifom people, businesses, governfflents ond Irusls ond loundolions wos £2 gm, which is higher Ihon l_ I m in the previous yeor_ We ore continued our single lorgesl parlnership with Ihe U&bosed Open Philanthropy ond the work supported by Oper) Philonihiopy is designed lo fflake lo5ting chonge lor lortned anifflols at scole, ocross Southeast Asio ond Chino. In oddition we cotnpleled our comtnilmen15 In poilnership with Delro IUKI Tolol ie5tiicled Funds incre05ed to £3.4ffl cotnpaied to £2.2m in the previou5 yeor. Our lundiaising oims lo increase our resources lo enoble our slrole9iC goals loi farmed and wild onimols by ioising more income, balonced oc1055 our income stieotn5, 50 Ihol we con scole up our work ond impoct loi onitnals. We plon to do thot by. reoching more people ond involving Ihem in our mission pulling our supporters ol the heorl ol whal we do Fundroising stondords We continued lo odheie to the highe51 stondords ol fundraising proclice ond oll lundr0i5ing and dalo proleclion regulolions. We review how we communicole with the public, donors, ond organisolions lo request support ond we continue lo moinloin our membership ol lundroisin9 ond other relevonl bodies. Spec-llicolly. we volunloiily subscribe lo the Fundroising Reguloloi ond 115 Code ol Fundroising Proclice ond we hove tnainloined our mefnbership in the U K with the DMA (Dolo ond Morkeling Associolionl, Ihe Lolleries Council, ond the Withers Indemnity Projecl. World Animol Protection UK is olso licensed by the Gornbling Commission lor Ihe purposes ol our weekly U K ndraising lollery_ establishing strong, lon9-leiffl parlnership5. We ore always mindful ol how we spend our income ond we ensure Ihol our lundroisin9 is eFFeclive and ellicienl. We r&invesl o proportion ol Ihe donations we receive In findin9 new supporlers ond roi5ing more funds lo moke suie we con delivei our animal proleclion work now ond into the Future. In 2024. thanks lo Ihe engagement ar)d geneious contributions Iiofft our supporters we increosed Ihe level ol donotion5 we received. In 2024 World Animol Pioteclion secured £30.3tn ol donolions ond legocies ocioss UK, Austiolio, New Zeolond, USA and Thailand Icompored lo £29.1 m in 20231 and donolions from oiher World Animol Proleclion organisolions in our nefwork. Mosl ol this income wos given by our individuol supporters. We conlinue lo improve our lundioising resulis Ihrou9h acting on insights from our donors ond leslin9 dillerenl woys lo messoge our animol proleclion work ond show Ihe impocl for onirnols we achieve with our don015. Thi5 101010150 include5 £8.5tn Legacy Truslees, report ond occounls 2024 43 Our fundraising approach (cont.) Working with third party fundraisers Mosl ol our lundroisin9 oclivily is undertaken by our own direcily employed colleogues ond volunleers. The speciolisl noluie ol soffle ol our oclivily mean5 thol there ole some oieos where we conlrocl with exleinol ogencie5. Tolking to individu015 in pe150n ond on the telephone ore impoilonl woys ol engoging the public wilh our mission ond raising Funds. In some morkels, we work with exlernal orgonisolions who have specilic experlise in loce-l(Floce lundiaisin9 lolihough we hove nol undertoken Ihi5 type ol lundioising in the U K since 2010101 lelephone lundioising. so Ihol we con lolk to Q5 mony individu015 05 P055ible in a titnely. ellicienl ond elleclive woy. We work closely with Ihe5e paitner5. including tnoniloiing and Supporting their perlortnonce Ihrough providing Iioining ond inloimolion,. listening lo recorded telephone colls ond keeping o close eye on leedbock 01 comploinls From supporlers This is supported by conlrocls iequiiin9 Ihol individuols who carry oul these oclivilies ore Iroined lo adheie lo applicoble lows ond code5, such as in Ihe UK Ihe Fundioising Regulotol 5 Code ol Fundioising Proclice. as well os dolo pioteclion Iow5. ond 2022181 l. This wos broken down into 61 lundroisin9 comploinls and 14 non-lundraisir)g complaints Icompoied lo 83 ond 18 iespectively in 2023 ). Proporlionally Ihe comploinls we feceived were similar lo previous yeors. We continued to have a low number ol online. oddiessed moiling and television lundioising cofflploints desplte Iheii ieoch. We have seen 0 51ighi increose in comploinls reloting to our lelevision odverlising with supporters mostly upsel by Ihe imoges or conlenl ol the ods. We hove seen o decrease in comploinls from emoil lundioising, online givers. addressed moiling5. The key theme lor this ieduclion has been lewei cotnploints felaling lo content ond lullilmenl Issues. We oppreciole Ihol complaints and supporter leedbock provide us with insi9his ond lessons lor our future fundraising comtnunicolions ond octivity. We were not Subject lo ony comploinl inve5tigolions through the Fundroi5ing Regulotor in 2023/24 (nor in Ihe Pfevious period 2022/231 Protecling vulneroble people We did not have ony commercial parlicipolors in 2024 In Ihe UK. These ore coipoiale paitnei oigonisotions who piovide choriloble conliibutlOn5 to us Iiorn ihe sale of their goods or services ond lundroise From customers ond employees. In the cou15e ol Ouf lundroising. we know thot we will come into contoct wilh people who moy be in vulneroble ciccumslances. We aim lo be honesl, responsible and comrnilled lo high slandords ond we hove guidance in ploce lo ensure colleagues are sensitive when engoging wilh vulneroble people, including the CARE tnodel check-lisl Icotnpiehend., A55ess," Relain, Evaluotel. Feedbock ond comploints To ensure we provide a relevonl ond o positive experience to suppoileis, we conlinue lo monitor oll leedbock, queries ond complaints closely. In 2024, the lolol supporter inleroclions in Ihe UK ion inlo Ihe millions, which iesulied in o lolol 0175 complainls, this is a decrease compared lo Ihose we received in 2023110 I I Further inlormolion on our fundraising and supporter care can be found on each ol Our dedicaled nolionol websites. Foi exomple, our Comploin15 Policy on our U K website Truslees, report ond occounls 2024 44 Financial policies Reserves policy Reserves performance The lolol Funds ol Ihe group omounl lo £16.9m 12023. £19.7ml ol which £5.4rn12023.. £4.5ml is ieslricled 01 endowed. and £0.3m12023". £0.4ml is a revolualion lund repiesenling ihe cumulotive uplih in the volue ol investments held. De5ignoled funds otnounted to £nil 12023.. £0.0 I ml. The remoinder ore 'genefoI funds ol £113m12023 £14 8ml, which corresponds lo the definition ol reserves in the reserves policy. The lorget reserve levels ore colculoled bosed on the budgel lof Ihe Following year raiher thon relrospeclively on hisloiicol resulis. The level ol resefves suHicienl lo cover expendiluie from unreslricled lund5 lor o period ol l O months in the event ol a 40%10ll in unresliicted income would be £12.6ffl. 11 there wos no incotne ol oll, thi5 15 equivalent to 4 months ol expenditure bosed on Ihe 2025 bvdgel. Recognising Ihol reserves would be obove the level Sel out in Ihe ie5erves policy, the 2025 budget hos been Sel lo expend some ol the corried over reserves in o conlrolled woy loi our choriloble purposes, returning lo a bolonced or surplus budget posilion Irom 2026. The World Anirnal Protection Group will establish reserves and desi9noled Funds in occoidonce with nolior)0151oluloiy ond legal requirerfjenls ond the principle5 conloined in Ihis policy. Reserves ore delined os Ihol portion ol unresliicled Funds Ihol hove nol been designoled for 0 specilic puip05e by Ihe Iiuslees. Reserves ore eslobli5hed to ensuie thol Ihe World Animol Proleclion Group is.. oble lo meet its linonciol commilmenls ond obligolions os Ihey loll due li.e., Fund workin9 capilall, oble lo fund unexpecled expendilure unlil adjuslmenls con be rnode, lor exomple when unplonned evenls 01 shocks occur, ond re5ilienl lo uncertointy over Future income_ The lorget level ol reserves is Sel ol on atnount sufficienl lo covei unlunded expenditure From uniesliicled lunds101 o period ol l O monihs in Ihe event ol 0 40% Fall in unresliicled income. Reserves will only be depleted lo o level below Ihol colculoled with Ihe oppiovol ol Ihe boord ol Iiuslees ond, in such on instance, World Animal Pioleclion will seek lo replenish Ihe reserves lo Ihe laigel level os quickly as is leosible lollowing ony approved depletion below the largel level Designoled funds ore established ol the discrelion ol the board ol Iruslees lor specific purposes which are in Ihe best inleresls ol Ihe chority as deleimined by the Iruslees Irorn lime lo lime. The Group holds the Followin9 desi9noled lunds: Acceleiolor fund g724.3681$ I ml was sel oside in 2021 lo enable us lo explore opporlunilies which con occeleiole Ihe ochievemenl ol our strolegic goo15 foi onitnols. In 2022. £105,184 ond in 2023, £019,184 wos spenl Iiom this lund lo build the oigonisolion s digilol copobililies ond improve our bfond presence v