Registered number: 03963421
Charity number: 1080679
The Advocacy People
Trustees. report and financial statements
For the year ended 31 March 2025

The Advocacy People
Contenls
Page
Reference and administrative details of the Charity, its Trustees and advisers
Trustees. report
Independent auditors. report on the financial statements
Statement of financial activities
2-11
12-15
16
Balance sheet
Statement of cash flows
18
Notes to the financial statements
19-37

The Advocacy People
Reference and administrative details of the Charity, its Trustees and advisers
For the year ended 31 March 2025
Trustees
E R Nistor-Lustennans. Chair
N Tarbit
N Lennox-chhugani
S Yang
A Solemani
l Bews. Hon. Treasurer
T O'Brien
Company registered
number
03963421
Charity registered
number
1080679
Registered office
Rock House
49-51 Cambridge Road
Hastings
East Sussex
TN34 1DT
Company secretary
M Hilton
Chief executive officer
M Hilton
Independent auditors
Kreston Reeves Audit LLP
Statutory Auditor
37 St Margaret's Street
Canterbury
Kent
CT12TU
Bankers
The Co-operative Bank p.l.c
Head Office
POBox101
1 Balloon Street
Manchester
M60 4EP
Lloyds Bank
25 Gresham Street
London
EC2V 7HN
Solicitors
Sherrards Solicitors
Grosvenor Hall
Bolnore Road
Hawards Heath
West Sussex
RH16 4BX

The Advocacy People
Trustees. report
For the year ended 31 March 2025
The Trustees of The Advocacy People present their annual report for the year 1 April 2024 to 31 March 2025.
Our vision
The Advocacy People believe in a society where people feel in control of their lives and are confident to speak
up, and where people who can't speak up for themselves have someone in their corner to speak for them.
It is our mission to:
help anybody that needs independent support to speak up.
deliver quality and innovation through our practice.
improve people's lives individually and collectively through putting their case to policymakers.
Our Values
People are at the heart of what we do. Anyone can feel powerless and unable to speak up when faced with a
difficult situation. Anyone should have access to an advocate.
People matter. In an equal society. decisions about people's lives must be made fairly. involving the person as
far as possible.
People make the difference. If our staff are happy at work. they will be effective at work.
People should be heard at every level of policy and decision-making. We work hard to make this happen.
We are clear that our seNices - primarily of advocacy and Healthwatch - should be at the heart of how we think
about public services. This is particularly true when those using services are in vulnerable situations.
It is also through these people-centred values that we can best hamess the energy ar)d ideas to be the best that
we can be. We want to work with partners who bring experlise about specific things in specific areas., and we all
need to work effectively together as colleagues.
We look to invest resources in monitoring and responding to key developments and initiatives in the extemal
environment, particularly in the health and social care arena. We work to ensure that the views, concerns and
experiences of the people we work with influence Servi￿ policy. planning, and delivery through our local teams.
Those that can flex and adapt will thrive. so, all our delivery models can and should evolve.
The Advocacy People work beyond our own direct delivery responsibilities to improve health and social SeNi￿S
on both local and national levels through strong local relationships, effective collaborations. and appropriate
contributions to wider debates. We will pursue this by seeking to improve the services we deliver and manage
and by 1dent1￿.ng opportunities for new and better services.
Scope of Operations
The Advocacy People operate mainly across the south of England.

The Advocacy People
Trustees. report (continued)
For the year ended 31 March 2025
Structure, Governance and Management
The Advocacy People is a charitable company limited by guarantee, incorporated on 3 April 2000 and registered
as a charity on 11 May 2000. It was established under a Memorandum of Association, which establishes its
objects and powers and is govemed under its articles of association which were last amended in 2023.
Responsibilities of the Board
The Trustees are responsible for ensuring the financial statements of the charity comply with the Charities Act
2011, the Companies Act 2006, its Memorandum and Articles of Association. and the Accounting and Reporting
by Charities.. Statement of Recommended Practice, which is applicable to charities preparing their accounts in
accordance with the Financial Reporting Standard (FRS 102).
Under company law the Trustees must not approve the financial statements unless they are satisfied that they
give a true and fair view of the affairs of the charity and of the surplus or deficil of the charity for Ihat period. In
preparing these financial statements. the Trustees are required to..
select suitable accounting policies and then apply them consistently.
make judgements and estimates that are reasonable and prudent.
comply with applicable accounting standards, subject to any material departures disclosed and explained in
the financial statements- and
prepare the financial statements on the going COn￿M basis unless it is inappropriate to presume that the
charity will continue in business.
The Trustees are responsible for keeping adequate accounting records that are sufficient to show and explain
the charitvs transactions and disclose with reasonable accuracy at any time the financial position of the charity
and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also
responsible for safeguarding the assets of the charity and hen￿ for taking reasonable steps for the prevention
and detection of fraud and other irregularities.
Statements as to disclosure of infomiation to auditors
So far as the Trustees are aware at the time the report is approved, there is no relevant audit information of
which the charity auditors are unaware, and the Trustees have taken all steps to make themselves aware of any
relevant audit infomiation and to establish that the auditors are aware of that information.
Organisation Structure
The Board of Trustees governs the charity and meet regularty to manage and control the resources administered
by the charity. The Board of Trustees now has seven members recruited from a diverse range of applicants. All
trustees give their time freely and re￿1ve no remuneration.
The Senior Leadership Team comprises the Chief Executive. Chief Operating Officer, Business Development
Director, Finance Director and HR Director. The Senior Leadership Team oversees day-l(Fday policy and
decision making as well as implementation of the business plan. The Senior Leadership Team submit reports
on the work of the organisation to the Board and attend relevant Board agenda items.
During the year, the Trustees met on four occasions in full Board meetings. The Board received and considered
regular reports relating to the management. development and finances of the organisation, including challenging
key performance indicators which allow the Board to track progress in delivering its strategic plan.
The Board has an Audit and Risk Management Sub-committee which reviews financial matters in more detail.
This Committee meets at least three times per year and its membership includes Trustees, the Chief Executive
and the Finance Director.
Separately appointed advisory structures are in place for each of our Healthwatch, whose staff are managed by
The Advocacy People under the auspices of the main Board of The Advocacy People.

The Advocacy People
Trustees. report (continued)
For the year ended 31 March 2025
Recruitment and Appointment of the Board
The Trustees are the directors of the charity for the purposes of the Companies Act and are elected at the
meeting of the Trustees at which the accounts of the Charity are adopted. Each Trustee shall retire from office at
the third such meeting following the commencement of his or her temi of office. All Trustees undergo a DBS
check as part of the recruitment process and re￿1ve a Trustee handbook and Trustee Code of Practice outlining
their role and responsibilities. As part of their induction. Trustees meet with the CEO and other relevant
managers.
The names of the Trustees at the date the accounts were signed are set out on the schedule of referen￿ and
administrative details on page 1.
Risk Management and Audit
The major risks to which the charity could be exposed. as identified by the Board and the Audit and Risk Sub
Committee, have been reviewed on an ongoing basis, and systems have been established to mitigate those
risks.
The Senior Leadership Team regularly review and update the charitys risk register. and prioritise key risks on
which to focus, and review and update identified risks and mitigations for their specific areas of responsibility.
These risks include the ongoing commissioning environment which makes it challenging to develop innovative
service models where costs are severely constrained., the need to ensure a balanced budget and support
enhanced central services. and cyber security risks around the threat from phishing or other attacks on our ICT
infrastructure.
The key risks facing the organisation are being mitigated by regular financial and performance reporting, which is
reviewed by operational and senior management. as well as updates reported to each Board meeting.
Risk management practi￿S are in place to manage risks around health and safety and human resource issues.
Relevant operational procedures detailing expecled Practi￿ for staff and managers, and policies and
procedures have been kept under review during the year.
Compliance and quality assurance issues are reported to the local management teams who review specific
areas of work, and then on to the Senior Leadership Team to maintain an overview. Reports summarising this
work are also made to the Board.
The Advocacy People have insurance policies in pla￿ to satisfy contractual requirements and ensure the
organisation is protected against unforeseen events, for example a person being injured at premises or a claim
in relation to services provided by the charity-
Our people
The Advocacy People employed an average of 188 staff (142 full-time equivalent roles) over the past year,
supported by approximately 150 dedicated volunteers, including Trustees and Healthwatch Advisory Board
members. Under the leadership of Chief Executive OffI￿r Matthew Hilton and a commitled Senior Leadership
Team. the organisalion continues to deliver exceptional advocacy and Healthwatch services and strengthen its
impact for the people we work with and communities.
The organisation is now embarked on change initiatives over the next few years which have and will continue to
require investment during this period.
In 2024, work with NCVO explored ways of improving our approach wtthin the Advocacy and volunteer space.
Following this, we engaged in full consultation with staff and launched a change management initiative in July
2024, which completed in November 2024. The programme focused on strengthening communication and
collaboration across teams. enhancing organisational efficiency and cross-working benefits through the
introduction of new roles and realignment of other existing roles, including contract management, quality and
compliance and a new Head of Operations.

The Advocacy People
Trustees. report (continued)
For the year ended 31 March 2025
We can report the investment in these roles is starting to pay dividends through improved processes in our
induction of new staff. and the opportunity for delivery of more in-house face-to-face and virtual training sessions,
resulting in the upskilling of new and existing staff. We will be investing in the safety of our frontline staff via use
of a personal safety application which provides 2417 coverage for them and associated training.
The collaboration across these roles continues at a pace in helping us shape our succession planning and talent
pipeline strategies to deliver against our performance criteria and ensure we have the right skills for the right
roles on a consistent basis.
We continued in year to provide the Real Living Wage and associated increase in salaries of 5°/0 and therefore
have been able to raise the salaries of our stsff eaming the least amount by 5 % because of our commitment to
this scheme. in line with our values of putting people at the heart of what we do.
Our staff have a wde range of skills and experiences which they brtng to their work. We continue to find that
there is a need to keep up with constant change in the workforce and more use of new and emerging technology
such as Al. Adjusting to these changes has identified that now more than ever, we need to have digital
competency as a complementary skill with others in the modem workplace.
Volunteering and student placements
We continue to develop our volunteering offer and have this year, with the support of NCVO. reviewed where we
are and what we could do better. Our Contracts and Partnerships manager oversees our offer and leads our
cross-organisation Volunteer Focus Group which meets quarterly to share good practice.
A significant proportion of our volunteering activity take places within local Healthwatch where there are a variety
of roles, including Advisory Group membership. community outreach. research. report writing and Enter and
View visits.
We continue to offer placements to social work student placements with our local advocacy leams and have built
excellent relationships with a number of universities. As well as contributing to the delivery of services, students
tell us they leave us with greater understanding of the advocacy remit, including the key legislation in which we
operate and power of independent advocacy. They are sharing this with their peers those who will likely be the
referrers of the future.
Remuneration policy for senior staff
Any organisational uplift in salaries is agreed annually by the Board for all staff and this includes the CEO and
Senior Leadership Team.
The pay of the senior staff has been set al a specific scale or at a fixed sum benchmarked against similar
organisations, allowing for size. income and affordability- Any other substantial changes to remuneration within
the Senior Leadership are agreed to by the Chief Executive Officer (CEO), whose own remuneration remains at
the discretion of members of the Board.

The Advocacy People
Trustees. report (continued)
For the year ended 31 March 2025
Objectives and activities
Objectives
The objectives of the charity are expressed in the goveming document as follows: 'to relieve persons who are in
need by reason of their age, youth, disability, ill-health or social or economic circumstsnces primarily through the
provision of effective advocacy ServI￿S in the United Kingdom".
Activities in support of our objectives
Independent Advocacy ensures people's vol￿S are heard when decisions are being made about their lives.
Mostly concerned with health and social care decisions. our advocates support people to:
understand infomiation
express their needs, views, and wishes
secure their rights
represent their interests
obtain the care and support they need.
Advocates support people to speak up for themselves and speak up for them when they can't. Advocates work
in partnership with the people they support in accordance with the advocacy principles of-
Clarity of purpose
Independence
Confidentiality and consent
Person led
Empowemient
Equality and diversity
Accessibility
Accountability
Safeguarding
Supporting Advocates.
The Advocacy People provide the following advocacy and related services:
One to one statutory advocacy
Independent Health Complaints Advocacy
Independent Mental Capacity Advocacy. including Deprivation of Libety Safeguards
Independent Mentsl Health Advocacy
Relevant Person's Paid Representative
Independent Care Act Advocacy
Children's Advocacy
One to one non-statutory advocacy
Community mental health advocacy
General advocacy, including social care complaints and parents with leaming disabilities going through
child protection pro￿sseS
Community DOLS 1.2 representative
We hold the Advocacy Quality Perfomiance Mark (QPM) which will next be renewed in May 2026.
Advocacy groups and Leaming Disability Partnership Boards
Independent Visiting
Litigation Friend

The Advocacy People
Trustees. report (continued)
For the year ended 31 March 2025
We are also the host for 7 local Healthwatch. the local health and social care champion. Local Healthwatch
gather feedback from people who use health and social care services. Feedback is used to better understand
the challenges facing health and social care and make sure people's voices are heard when decisions are being
made about servI￿s. They have the power to visit health and social care settings to ask about user experience
and to speak to users and make recommendations for improvements. Healthwatch also help local people get
information and advice they need to make informed decisions about the support they deserve. Local
Healthwatch are delivered to the Healthwatch Quality Framework.
Working in partnership with other organisations
The Advocacy People's partnership strategy is predicated on supporting the sustsinability of the advocacy and
wider voluntary sector. Local specialist providers help extend the reach of services into under-represented
communities.
The people we work with
The Advocacy People work with people from all communities and backgrounds, many of whom are experiencing
or at risk of health inequalities andlor may find themselves in a vulnerable situation.
Whilst most of our work is with adults. we have ServI￿S for children and young people, including independent
visiting.
How our activities deliver public benefit
The Trustees consider that they have complied with their duty under the Charities Act 2011 to have regard to the
public benefit guidance issued by the Charity Commission.
People benefit from our services in a number of ways. including to:
have someone in their corner to support them to speak up or to speak for them if they cannot.
understand their rights
be heard and have their view, wishes and feelings taken into account when decisions are being made about
them
feel more empowered and in control of their lives, as individuals and collectively
influence decision-makers in the design and delivery of health and social care services
raise awareness about issues that may be overfooked or misunderstood.
drive systemic change rather than just addressing symptoms of a problem.
Who used and benefited from our services?
Advocacy and related services
During the year we received 14,628 referrals for our ServI￿S (excluding Healthwatch) and handled a further
5,388 enquiries and signposting requests.
Approximately 30 % of these contacts were from people who wanted a service themselves and 60 / from Local
Authorities and NHS organisations. The remaining 10°/o were largely other voluntary organisations, including
other advocacy providers.
89 % of people received advocacy support and who responded to our advocacy satisfaction survey. said they
would recommend The Advocacy People.
100 % of professionals who responded to our satisfaction survey said the advocate engaged appropriately and
effectively with the person for whom they made the referral.

The Advocacy People
Trustees. report (continued)
For the year ended 31 March 2025
Healthwatch
For information about Healthwatch activities and impact, links to their Annual Reports for the year 1 April 2024 -
31 March 2025 are provided..
Healthwatch Hampshire
Healthwatch Portsmouth
Healthwatch Reading
Healthwatch Somerset
Healthwalch Southend
Healthwatch West Berkshire
Healthwatch Wokingham Borough
Services
During the year, the following new contracts started:
Southwark Adult Advocacy Services
Royal Borough of Windsor & Maidenhead Adult Advocacy Services
Dorset, Bournemouth, Christchurch & Poole IHCA
North Somerset Advocacy
Reading Adult Advocacy Services
During the year, the following contracts ended:
Wiltshire Adult Advocacy Services (we did not bid. due to budget envelope)
Shetland Islands (did not bid)
Bristol Advocacy Services (did not bid)
Wokingham Adult Advocacy (lost)
Torbay IHCA (absorbed into a larger contract which was awarded to another provider)
The following contracts were secured for start during the financial year 2025126=
Brighton & Hove, East Sussex & West Sussex Adult Advocacy servI￿s {New)
Future plans
Building on our work of recent years. local advocacy and Healthwatch teams continue developing their working
relationships wherever we work. The future landscape of local provision is un￿rtain in many ways, and we want
to work as closely as possible in partnership with all those who would commission or use the sorts of services
we provide.
We welcome working with partners where they can bring local or specific service user expertise that we lack. We
want our staff and partners to feel empowered to innovate, to feel that The Advocacy People is a place that
values their creativity. We recognise the importance of local branding for our services, where we work in tandem
with partners to provide locality focused advocacy.
What we do is all about what the people we work with need, so we want to be confident and bold in building on
our service offering to bring value to those who use our services. We will explore ways of building on our existing
skills to provide additional services to ensure people get the infomiation they need and can get the support they
want.

The Advocacy People
Trustees. report (continued)
For the year ended 31 March 2025
Financial Review
Our total annual income decreased by 4.10/0 between the 2023124 and 2024125 financial years. This reduction
was largely the result of a strategic decision not to bid for certain existing contracts that were coming to an end
as their funding levels were no longer sustainable. This ensured that the organisation did not take on service
delivery that would financially unviable. Over the same period, total expenditure increased by 5.5 %. This was
primarily driven by additional in-year expenditure relating to a planned programme of investment across the
organisation. following a significant surplus of £430,831 in the previous financial year. Trustees formally
designated a substantial proportion of this surplus to support strategic investment and seNice development in
the current year and these designated reserves were deliberately applied to fund that planned activity. This
planned investment focused on strengthening the intemal management structure, developing ESG-related
initiatives and enhancing the volunteer experience. Furthemiore, some of our Healthwatch services had carried
forward some underspends from the previous year (much of which were related to initial difficulties around
recruitment in newer services and thus generating savings on vacancies) so these funds were Ihen intentionally
used ir) this financial year to deliver the activity for which funding had originally been received.
Total income received was £6.018.335 (2024 - £6,277.676) and total expenditure was £6,166,624 {2024
£5,846,845). This resulted in a net deficit of £148.289. which represents a planned utilisation of prior-year
surplus and designated reserves and does not reflect an underlying operating shortfall or deterioration in
financial performance. The charity remained financially stable throughout the year. with all commitments met in
full.
Movements on the balan￿ sheet include the reclassification of £573,735 from Fixed Asset Investments
{comprising of Tem deposits maturing within the next 12 months) to Current Assets.
Looking ahead to 2025126, The Advocacy People will continue to focus on strengthening organisational
resilience, improving efficiency and effectiveness of service delivery and ensuring the long-term financial
sustainability of the charity in a changing commissioning environment.
Principal funding sources
The Advocacy People remains primarily funded by contracts with statutory bodies. which represented 750/0 (2024
800/0) of income from charitable activities relating to statutory advocacy services provided to public authorities.
Funding from non-statutory advocacy represented 60/0 (2024
60/0) and Healthwatch and other services
contributed 19 % (2024_ 14 %
The charity does not undertake public fundraising and is therefore not subject to the reporting requirements of
the Charities (Protection and Social Investment) Act 2016.
Reserves policy
The Trustees have reviewed the charitys reserves requirement in light of the risks facing the organisation,
including potential loss or non-renewal of contracts. cash-flow requirements and unforeseen liabilities which
cannot be met from current-year income alone.
Restricted reserves of £4.022 (2024 £1.615) are held where the purpose of the funding was granted for a
specific purpose or objective and funds remained unspent by year-end. This will be drawn upon in future to fund
specific work in line with their original purpose.
Designated funds of £378,353 (2024 - £424.566) represent amounts set aside by Trustees from unrestricted
funds, primarily arising from prior-year underspends, to support planned future expenditure. This includes a
Fixed Asset ReseNe maintained at a level equivalent to net fixed assets and a Pensions Reserve to provide for
a contingent liability that would arise if The Advocacy People were to withdraw from membership of the Pensions
Trust.

The Advocacy People
Trustees. report (continued)
For the year ended 31 March 2025
As at 31st March 2025, the balance of the chariws free reserves was £1,569.021 (2024 - £1,673.504). which
represents a reduction of £104.483. As can be seen in the Statement of Funds, some areas generated an
additional surplus which were added to their reserves and other areas undertook planned expenditure utilising
previous underspends. There were also some in-year transfers relating to a change in the contingent liability of
the pension reserve, a reduction in the fixed asset designated fund and a reallocation of some funds whereby the
Reading Connectors fund was merged with the Healthwatch Reading fund and the remaining Berkshire West
fund was split across Healthwatch West Berkshire. Healthwatch Reading and Healthwatch Wokingham to
simplify reporting, but keeping in line with its original purpose. The level of free reserves as at 3110312025 was
equal to 3.1 months (2024- 3.4 months) of operating expenditure.
It is the opinion of the Trustees that the current level of reserves is justified given the potential uncertainties
facing The Advocacy People and the Trustees have taken the level of free reseNes into account in their
assessment of the risks facing the organisation. Furthermore, the Trustees confirm that the planned use of
reserves to support the in-year operating deficit has not compromised the charitys reserves policy and that the
remaining free reserves conlinue to provide an adequate level of financial resilience.
Investment policy
The Advocacy People hold any cash in eX￿sS of working capital requirements on deposit, this is primarily held
with the Co-operative Bank but some funds are also held with Lloyds Bank (Term Deposits). The amount of
interest earned during the year was £23,359 {2024 - £31.793). This equates to a retum of 1.55 % based upon the
average of the opening and closing bank balances (2024- 2.34 % ).
Term deposits with more than 12 months remaining are shown under Fixed Asset Investments. any with less
than 12 months remaining have been shown as Current Assets. Term deposits are placed for periods of up to
o years.
The Advocacy People have an ethical investment policy, outlining human rights and the environmental criteria
with which potenlial investment institulions are assessed. To meet these objectives, The Advocacy People
invests only in fixed-term or call accounts with institutions that are considered to comply with our ethical criteria
and have a high security raling.
Taking into consideration the overall level of reserves, and the level of reserves which are ear-marked for
expenditure in the next year, the charity has a policy of investing for the short-term only.
Going concern
Given the factors reviewed above and in the light of The Advocacy People's financial position, its current range
of activities linked to specific contracts and its track record of obtaining new work, the Trustees believe that The
Advocacy People is well pla￿d to manage its business risks successfully despite the current uncertain
economic outlook. In line with note 2.16 to these accounts the Trustees have continued to adopt the going
concern basis in preparing the annual report and accounts. In preparing this report. the Trustees have taken
advantage of the small companies, exemptions available under section 415A of the Companies Act 2006. as The
Advocacy People meets two of the three size criteria for a small company under section 382 of the Act.

The Advocacy People
Trustees. report (continued)
For the year ended 31 March 2025
Auditors
The audit registration of Kreston Reeves LLP was transferred to Kreston Reeves Audit LLP on 6 October 2025.
Kreston Reeves Audit LLP were fomially appointed as auditor to the company on 6 October 2025.
Approved by order of the members of the board of Trustees and signed on their behalf by:
R￿U Nis1or-￿s1er￿nS￿l Dec 194021 G￿￿ IilTC tD
E R Nistor-Lustermans
(Chair of Trustees)
Date.. 1 December 2025

The Advocacy People
Independent auditors. reporl to the Members of The Advocacy People
Opinion
We have audited the financial statements of The Advocacy People (the 'charity) for the year ended 31 March
2025 which comprise the Statement of financial activities, the Balan￿ sheet, the Statement of cash flows and
the related notes. including a summary of significant accounting policies. The financial reporting framework that
has been applied in their preparation is applicable law and United Kingdom Accounting Standards. including
Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of
Ireland, (United Kingdom Generally AC￿pted Accounting Practi￿).
In our opinion the financial ststements:
give a true and fair view of the state of the charitable companls affairs as at 31 March 2025 and of its
incoming resources and application of resources. including its income and expenditure for the year then
have been property prepared in accordance witt) United Kingdom Generally Accepted Accounting
Practice- and
have been prepared in accordance with the requirements of the Companies Act 2006.
Basis for opinion
We conducted our audit in accordance with Inlemational Standards on Auditing (UK) {ISAs (UK)) and applicable
law. Our responsibilities under those standards are further described in the Auditors. responsibilities for the audit
of the financial statements section of our report. We are independent of the charitable company in accordance
with the ethical requirements that are relevant to our audit of the financial statements in the United Kingdom,
including the Financial Reporting Council's Ethical Standard, and we have fulfilled our other ethical
responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is
sufficient and appropriate to provide a basis for our opinion.
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the Trustees, use of the going concern basis of
accounting in the preparation of the financial ststements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or
conditions that, individually or collectively. may cast significant doubt on the chariiable companls ability to
continue as a going concem for a period of at least twelve months from when Ihe financial statements are
authorised for issue.
Our responsibilities and the responsibilities of the Trustees with respect to going concern are described in the
relevant sections of this report.
Other inforniation
The other information comprises the infonnation included in the Annual report other than the financial statements
and our Auditors, report thereon. The Trustees are responsible for the other information contained within the
Annual report. Our opinion on the financial statements does not cover the other information and. except to the
extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our
responsibility is to read the other infomation and, in doing so, consider whether the olher information is
materially inconsistent with the financial statements or our knowledge obtained in the course of the audil, or
otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material
misstatements. we are required lo determine whether this gives rise to a material misstalemenl in the financial
statements themselves. If. based on the work we have perfomied. we conclude that there is a material
misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.

The Advocacy People
Independent auditors. reporl to the Members of The Advocacy People (continued)
Opinion on other matters prescribed by the Companies Act 2006
In our opinion. based on the work undertaken in the course of the audit:
the information given in the Trustees. report for the financial year for which the financial statements are
prepared is consistent with the financial ststements.
the Trustees. report has been prepared in accordance with applicable legal requirements.
Matters on which we are required to report by exception
In the light of our knowledge and understanding of the charitable company and its environment obtained in the
course of the audit. we have not identified material misslatements in the Trustees, report.
We have nothing to report in respect of the following matters in relation to which Companies Act 2006 requires
us to report to you if, in our opinion..
adequate accounting records have not been kept, or retums adequate for our audil have not been
received from branches not visited by us., or
the financial statements are not in agreement with the accounting records and retums,. or
cerlain disclosures of Truslees. remuneration specified by law are not made,. or
we have not received all the information and explanations we require for our audit- or
the Trustees were not entitled to prepare the financial statements in accordance with the small companies
regime and take advantage of the small companies. exemptions in preparing the Truslees, report and
from the requirement to prepare a Strategic report.
Responsibilities of trustees
As explained more fully in the Trustees, responsibilities statement, the Trustees (who are also the directors of Ihe
charitable company for the purposes of company law) are responsible for the preparation of the financial
statements and for being satisfied that they give a true and fair view, and for such internal conlrol as the
Trustees determine is necessary to enable the preparation of financial statements that are free from material
misstatement, whether due to fraud or error.
In preparing the financial statements. the Trustees are responsible for assessing the charitable companvs ability
to continue as a going concem. disclosing. as applicable, matters related to going cOn￿M and using the going
concern basis of accounting unless the Trustees either intend to liquidate the charitable company or to cease
operations. or have no realistic alternative but to do so.

The Advocacy People
Independent auditors. reporl to the Members of The Advocacy People (continued)
Auditors. responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free
from material misstatement, whether due to fraud or error, and to issue an Auditors, report that includes our
opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in
accordan￿ with ISAS (UK) will always detect a material misstatement when it exists. Misstatements can arise
from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be
expected to Influen￿ the economic decisions of users taken on the basis of these financial statements.
Irregularities, including fraud. are instances of non-compliance with laws and regulations. We design procedures
in line with our responsibilities. outlined above. to detect material misstatements in respect of irregularilies,
including fraud. The extent to which our procedures are capable of detecting irregularities. including fraud is
detailed below-
Capability of the audit in detecting irregularities, including fraud
Based on our understanding of the charity and the sector as a whole, and through discussion with the Trustees
and other management (as required by auditing standards). we identified that the principal risks of non-
compliance with laws and regulations related to safeguarding. health and safety. general data protection and
employment law. We considered the extent to which non-compliance might have a material effect on the
financial statements. We also considered those laws and regulations that have a direct impact on the preparation
of the financial statements such as the Charities SORP (FRS 102) Second Edition (released October 2019), the
Companies Act 2006, taxation and pension legislation. We communicated identified laws and regulations
throughout our team and remained alert to any indications of non-compliance throughout the audit. We
evaluated management's incentives and opportunities for fraudulent manipulation of the financial statements
(including the risk of override of controls) and determined that the principal risks were related to posting
inappropriate joumal entries and management bias in accounting estimates and judgemental areas of the
financial statements. Audit prO￿dureS performed by the engagement team included:
Discussions with management and assessment of known or suspected instances of non-compliance with
laws and regulations related to safeguarding, health and safety, general data protection regulations and
employment law,. and
Assessment of identified fraud risk factors., and
Review of expendilure to confirm no evidence of personal benefit" and
Challenging assumptions and judgements made by management in its significant accounting estimates., and
Performing analyiical prO￿dureS to identify any unusual or unexpected relationships, including related party
transactions. that may indicate risks of material misstatement due to fraud.and
Confirmation of related parties with management, and review of transactions throughout the period to identify
any previously undisclosed transactions with related parties outside the normal course of business., and
Reading minutes of meetings of those charged with governan￿. and
Review of significant and unusual transactions and evaluation of the underfying financial rationale supporting
transactions- and
Verifying cash at bank balan￿S to the online banking portal,. and
Identifying and testing joumal entries. in particular any manual entries made at the year-end for financial
statement preparation.
Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including
those leading to a material misstatement in the financial statements or non-compliance with regulation. This risk
increases the more that compliance with a law or regulation is removed from the events and Iransaclions
reflected in the financial statements. as we will be less likely to become aware of instances of non-compliance.

The Advlxacy People
Independent audltors. report to the Members of The ￿V0¢a¢y People (continued)
As part of an audrt in accordance with ISAS {UK), VR exercise professional judgment arKI maintain professlonal
scepticism throughout the audit. We also:
Identrfy and assess the risks of material misstatement of the financial statements, whether due to fraud or
error, design and perfomi audit procedures respjnsive to Ihose risks. and obtain audit eviden￿ that is
sufficient and appropriate to provide a basis for our opinion. The risk of not detecting a material
misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve
collusion, forgery, intentional omissions. misrepresenlalions, or the override of internal control.
Obtain an understanding of intemal control relevant to the audit in order to design audit procedures that
are appropriate in the arcumstances, but not for the purpose of expressing an opinion of the effectiveness
of the charitable compan￿$ internal control.
Evaluate the appropriateness of accounting policies used and the reasonableness of acu)unting
estimates and related disclosures rnade by the Trustees.
Condude on the appropriateness of the Trustees. use of the going concem basis of accounting and.
based on the audit evidence obtained. whether a matertal uncertainty exists related to events or conditions
that may cast signlficant doubt on the charitable compan￿$ abilty to C￿tInUe as a going concem. If we
conclude that a material uncertainty exists. we are required to draw attention in our Auditors, report to the
related disclosures in the financial statements or. rf such disclosures are inadequate, to modify our
opinion. Our conclusions are based on the audit evidence obtained up to the date of our Auditors, report.
However, future events or conditions may cause trie charitable company to cease to continue as a going
Evaluate the overall presentation. structure and content of the financial statements, including tt
disclosures, and whether the financial statements represent the undetyng transactions and events in a
manner that achieves fair presentation.
We communicate with those charged with govemance regarding, among other matters, the planned scope and
timing of the audit and significant audit findiThJs. including any $i￿￿¢ant deficiencies in intemal control that we
Identify during our audit.
Use of our rgport
This report is made solely to the Charitys trustees. as a tthy, in accordance vriih Chapter 3 of Part 16 of the
Companies Act 2006. Our audtt work has been undertaken so that we might state to the Charitys twstees those
matters we are required to stste to them in an Auditors, report and for other Purpose. To the fullest extent
permitted by ￿w. we do not accept or assume responsibility to anyone other than Ihe Charity and its trustees, as
a body, for our audit woth. for this report. or for the opinions we have formed.
trej￿ ¢02￿ LL
Peter Manser FCA DChA {Senlor Statutory Auditor)
for and on behalf of
Kreston Reeves ￿dit LLP
Statutory Auditor
Canter￿ry
Date: zM2{
Page 15

The Advocacy People
Statement of financial aclivities {incorporating income and expenditure account)
For the year ended 31 March 2025
Unrestricted
funds
2025
Restricted
funds
2025
Total
funds
2025
Tolal
funds
2024
Note
Income from:
Donations and legacies
Charitable activities
182
5.970.232
23.359
182
5,994,794
23,359
837
6,245,046
31,793
24.562
Investments
Total income
5,993.773
24,562
6,018,335
6,277,676
Expenditure on:
Charitable activities
6.144.469
22.155
6.166,624
5,846,845
Total expenditure
6,144,469
22,155
6,166,624
5,846,845
Net movement in funds
{150.696)
2,407
(148.289)
430,831
Reconciliation of funds:
Total funds brought forward
Net movement in funds
2,098.070
(150.696)
1.615
2,407
2,099,685
(148,289)
1,668,854
430,831
Total funds carried fonNard
1.947.374
4,022
1,951,396
2,099,685
The Statement of financial activities includes all gains and losses recognised in the year.
The notes on pages 19 to 37 fomi part of these financial statements.

The Advocacy People
Registered number: 03963421
Balance sheet
As at 31 March 2025
2025
2024
Note
Fixed assets
Intangible assets
Investments
18,197
36,833
604,418
12
18,197
641,251
Current assets
Debtors
Investments
14
15
795,609
573.735
961,690
1,097.642
Cash at bank and in hand
23
880,406
2.331.034
1,978,048
Current liabilities
Creditors.. amounts falling due within one
year
16
{397.291)
(519,390)
Nel current assets
1.933,743
1,458,658
Total assets less current liabilities
1,951,940
2,099,909
Creditors- amounts falling due after more
than one year
18
(544)
(224)
Total net assets
1,951,396
2,099,685
Charity funds
Restricted funds
19
4,022
1.947.374
1,615
2,098,070
Unrestricted funds
19
Total funds
1,951,396
2,099,685
The Trustees acknowledge their responsibilities for complying with the requirements of the Companies Act 2006
with respect to accounting records and preparation of financial statements.
The financial statements have been prepared in accordan￿ with the provisions applicable to entities subject to
the small companies regime.
The financial statements were approved and authorised for issue by the Trustees and signed on their behalf by:
JAAL
BewsU1 184553GMTIUT¢4Ql
A8￿￿$W.￿erM￿￿1 194Q21 GWIUT¢401
l Bews
Hon. Treasurer
Date.'1 December 2025
E R Nistor-Lustermans
Chair
The notes on pages 19 to 37 fomi part of these financial statements.

The Advocacy People
Statement of cash flows
For the year ended 31 March 2025
2025
2024
Note
Cash flows from operating activities
Net cash provided by operating activities
22
27,242
236,401
Cash flows from investing activities
Deposit interest received
Payments to acquire intangible fixed assets
Payments to acquire fixed asset investments
Disposals of fixed asset investments at cosl
23,359
31,793
(17,628)
(310.000) (883,918)
340,683
279,500
Net cash provided byl(used in) investing activities
54,042
{590,253)
Change in cash and cash equivalents in the year
Cash and cash equivalents at the beginning of the year
81,284
{353,852)
1,234,258
880,406
Cash and cash equivalents at the end of the year
23
961,690
880,406
The notes on pages 19 to 37 form part of these financial statements

The Advocacy People
Notes to the financial statements
For the year ended 31 March 2025
General inforniation
The charity is a company limited by guarantee incorporated in England and Wales and has no share
capital. In the event of the charity being wound up, the liability in respect of the guarantee is limited to £10
per member of the charity.
The registered Offi￿ and principal pla￿ of business of the charity is:
Rock House
49-51 Cambridge Road
Hastings
East Sussex
TN34 1 DT
Accounting policies
2.1 Basis of preparation of financial statements
The financial statements have been prepared in accordance with the Charities SORP {FRS 102)
Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities
preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK
and Republic of Ireland (FRS 102) (effective 1 January 2019), the Financial Reporting Standard
applicable in the UK and Republic of Ireland (FRS 102) and the Companies Act 2006.
The Charity constitutes a public benefit entity as defined by FRS 102.
Assets and liabilities are initially recognised at historical cost or transaction value unless otherwise
stated in the relevant accounting policy.
The financial stalemenls are presented in UK pound steding, which is the Chariws functional
currency, and rounded to the nearest pound.
2.2 Income
Income is recognised when the charity has entitlement to the funds, any performance conditions
attached to the income have been met, it is probable that the income will be received and the amount
can be measured reliably.
Income from charitable activities includes grants and contracts for the provision of services to
beneficiaries as specified in contracts and Servi￿ level agreements with local authorities,
government bodies and other organisations.
Investment income comprises solely of interest on cash deposits.
Income from grants is recognised when the charity has entitlement to the funds. any performance
conditions attached to the grants have been met, it is probable that the income will be received and
the amount can be measured reliably and is not deferred.
Income is deferred if any conditions for use imposed by the donor have not been met.
2.3 Expenditure
Cost of raising funds i.e. those costs incurred in attracting voluntary income are no longer considered
significant and there are no costs incurred in trading activities that are purely to raise funds.
Cost of charitable activities comprise costs incurred on the defined charitable purposes of the charity
and include direct costs of the charitable activities together with those support costs incurred that
enable these activities to be undertaken.

The Advocacy People
Notes to the financial statements
For the year ended 31 March 2025
Accounting policies {continued)
2.3 Expenditure (continued)
Support costs are those costs that, whilst ne￿$Sary to deliver an activity, do not themselves directly
produce charitsble outputs. These will include the cost of central services such as general
management, finan￿ and human resources.
Expenditure is allocated to Ihe particular activity where the cost relates directly to that activity.
However. the cost of overall direction and administration of each activity. comprising the salary and
overhead costs of the central function, is apportioned on an estimate of the staff time attributable to
each activity.
Govemance costs (see Note 8) are costs associated with meeting the constitutional and statutory
arrangements of the charity. including intemal and extemal audit and the cost of preparing statutory
accounts, the cost of Trustees, meetings. and other costs involved with the charity's strategic
management.
2.4 Pensions
The charity has arranged a defined contribution scheme that is available to all members of staff. The
assets of this are held separately from those of the charity in independently administered funds. The
main provider of these pension funds is the Pensions Trust, but other private providers are also used.
Pension costs charged in the Statement of Financial Activities represent the contributions payable by
the charity in the year.
2.5 Interest receivable
Interest on funds held on deposit is induded when receivable and the amount can be measured
reliably by the Charity- this is normally upon notification of the interest paid or payable by the
institution with whom the funds are deposited.
2.6 Taxation
The charitable company is a registered charity and is exempt from the taxation of income falling
within chapter 3 part 11 of the Corporation Tax Act 2010 and section 256 of the Taxation of
Chargeable Gains Act 1992 to the extent that this Income Is used to achieve its charitable objectives.
No charge to taxation for the year has arisen as a result of the activities of the charity.
Value Added Tax is not recoverable by the charitable company and is included within the relevant
costs in the statement of financial activities.
2.7 Intangible assets and amortisation
Intangible assets are identifiable non-monetary assets without physical substance but from which
future economic benefits will accrue - for The Advocacy People - principally software. For intangible
assets over £2,000 these are amortised at rates calculated to write off each asset over its expected
useful life which for software is assumed to be 200/0 unless circumstances indicate otherwise.
Amortisation is provided on the following basis:
Software developed in house
Software purchased
20 % Straight line
20 % Straight line

The Advocacy People
Notes to the financial statements
For the year ended 31 March 2025
Accounting policies {continued)
2.8 Fixed asset investments
Investments are stated at cost plus accrued interest at the balan￿ sheet date. The statement of
financial activities includes the interest arising on fixed asset investments throughout the year.
Investments are made purely in fixed term deposits with Lloyds Bank, there are no investment
management costs.
2.9 Debtors
Debtors are recognised at their settlernent amount, less any provision for non-recoverability.
Prepayments are valued al the amount prepaid.
2.10 Cash at bank and in hand
Cash at bank and in hand includes cash and short temi highly liquid investments with a short maturity
of three months or less from the date of acquisition or opening of the deposit or similar account.
2.11 Creditor liabilities and provisions
Liabilities are recognised when there is an obligation at the Balan￿ sheet date as a result of a past
event, it is probable that a transfer of economic benefit will be required in settlement, and the amount
of the settlement can be estimated reliably. Liabilities are recognised at the amount that the charity
anticipates it will pay to settle the debt or the amount it has received as advanced payments for the
goods or services it must provide. Provisions are measured at the best estimate of the amounts
required to settle the obligation. Where the effect of the time value of money is material, the provision
is based on the present value of those amounts, discounted at the pre-tax discount rate that reflects
the risks specific to Ihe liability. The unwinding of the discount is recognised within interesl payable
and similar charges.
2.12 Financial instruments
The charity only has financial assets and financial liabilities of a kind that qualify as basic financial
instruments. Basic financial Instruments are initially recognised at transaction value and subsequently
measured at their settlement value with the exception of bank loans which are subsequently
measured at amortised cost using the effective interest method.
2.13 Fund accounting
General funds consist of unrestricted funds which the charity may use for purposes at its discretion.
Designated funds are unrestricted funds eamarked by the trustees for a specific purpose.
Reslricted funds are those where the donor has imposed restrictions on the use of the funds.
2.14 Services provided by volunteers
For the purposes of these accounts no monetary value has been placed on administrative and other
services provided by volunteers for the charity.
2.15 Operating leases
The charity classifies the lease of printing equipment as operating leases. the title to the equipment
remains with the lessor and the equipment is repla￿d at the end of the economic life of such
equipment which is normally five years. Operating leases payable for the use of premises are
charged on a straight line basis over the tem of the lease.

The Advocacy People
Notes to the financial statements
For the year ended 31 March 2025
Accounting policies {continued)
2.16 Going concern
The Board of Trustees have taken account of The Advocacy People's activities and factors that are
likely to affect its future development, including its financial position, the management of financial
risks, the level of current reserves and exposure to price and cash flow risks as described in the
Report of the Trustees on pages 2-11. In particular by preparing multi-year budgets and forward
looking cashflow analysis and projections.
The Advocacy People has significant financial reSoUr￿s, and has a range of contracts with a mix of
expiry dates and a track record of winning new business, and is diversifying into new areas such as
Healthwatch provision. As a consequence, the Trustees believe that The Advocacy People is well
pla￿d to manage its business risks successfully despite the current uncertain economic outlook.
After making enquiries. the Trustees have a reasonable expectation that the charity has adequate
resources to continue in operational existence for the foreseeable future. Accordingly the Trustees
have continued to adopt the going con￿rn basis in preparing the annual report and accounts.
Critical accounting estimates and areas of judgment
Preparation of the accounts reqUI￿S the trustees and management to make significant judgements and
estimates.
Critical accounting estimates and assumptions:
the useful economic lives attributed to the intangible fixed assets to detemiine the appropriate
depreciation and amortisation charges.,
the basis on which support costs have been allocated across expenditure headings,.
the estimated value of accrued income and work in progress"
the recoverability of trade debtors.
Income from donations and legacies
Unrestricted
funds
2025
Total
funds
2025
Donations
182
182
Unrestricted
funds
2024
Total
funds
2024
Donations
837
837
No restricted income from donations was re￿iVed in 2025 and 2024.

The Advocacy People
Notes to the financial statements
For the year ended 31 March 2025
Income from charitable activities
The income. surplus for the year and net assets are attributable to the principal activity, which is primarily
to provide advocacy ServI￿S and the provision of Healthwatch. The charity operates in, and the whole of
its income is derived from. the United Kingdom.
Unrestricted Restricted
funds
funds
2025
2025
Total
funds
2025
Statutory Advocacy
Non-slatutory Advocacy
Healthwatch
4,489,727
357.942
1,122,563
4,489.727
382,504
1,122,563
24.562
5,970,232
24,562
5,994,794
Unrestricted
funds
2024
Restricted
funds
2024
Total
funds
2024
Statutory Advocacy
Non-slatutory Advocacy
Healthwatch
4,968,592
348,581
901,897
4,968,592
374,557
901,897
25,976
6,219,070
25,976
6,245,046
Investment income
Unrestricted
funds
2025
Total
funds
2025
Interest receivable
23,359
23,359
Unrestricted
funds
2024
Total
funds
2024
Interest re￿1vable
31,793
31,793

The Advocacy People
Notes to the financial statements
For the year ended 31 March 2025
Analysis of expenditure on charitable activities
Summary by fund type
Unrestricted Restricted
funds
funds
2025
2025
Total
2025
Statutory Advocacy
Non-statutory Advocacy
Healthwatch
Govemance
4,687,928
390,028
1,036,058
30,455
4,687.928
412,183
1,036,058
30,455
22,155
6,144,469
22.155
6,166,624
Unrestricted
funds
2024
Restricted
funds
2024
Total
2024
Statutory Advocacy
Non-statutory Advocacy
Healthwatch
4,778,539
374,050
636,116
30,566
4,778,539
401,624
636,116
30,566
27,574
Governan
5,819,271
27,574
5,846,845
Analysis of expenditure by activities
Activities
undertaken
directly
2025
Support
costs
2025
Total
funds
2025
Statutory Advocacy
Non-statutory Advocacy
Healthwatch
3,926,469
352,180
952,402
30,455
761.459
60,003
83,656
4,687,928
412,183
1,036,058
30.455
Govemance
5,261,506
905,118
6,166,624

The Advocacy People
Notes to the financial statements
For the year ended 31 March 2025
Analysis of expenditure by activities (continued)
Activities
undertaken
directly
2024
Support
costs
2024
Total
funds
2024
Statutory Advocacy
Non-statutory Advocacy
Healthwatch
Govemance
4,160,929
352,269
561,039
30,566
617,610
49,355
75,077
4,778,539
401,624
636,116
30,566
5,104,803
742.042
5,846,845
Analysis of direct costs
Non-
Statutory
Advocacy Healthwatch Governance
2025
2025
2025
statutory
Advocacy
2025
Total
funds
2025
Staff costs
Staff related costs
Rent and service costs
2,912.204
212,733
24.160
276,985
447,847
52.540
224,026
15,102
5,289
25,968
79,431
2,364
753,013
19,526
31,847
78,741
51,027
18,248
17,821
920
3,907,064
248,281
61,296
382,301
578,305
84,259
ICT and administration costs
Subcontractor fees
607
Professional fees and similar
11,107
3,926,469
352,180
952,402
30.455
5,261,506

The Advocacy People
Notes to the financial statements
For the year ended 31 March 2025
Analysis of expenditure by activities (continued)
Analysis of direct costs (continued)
Non-
Statutory
Advocacy Healthwatch Governance
2024
2024
2024
Statutory
Advocacy
2024
Total
funds
2024
Staff costs
Slaff related costs
Rent and service costs
ICT and administration costs
3.113,516
222.536
20,714
284.218
475,508
44.437
220,325
14,733
5,853
27,473
81,901
1,984
449,326
15.528
17,148
50,500
580
27,957
15,669
629
3,798,836
253,426
43,715
363,139
557,989
87,698
948
Subcontractor fees
Professional fees and similar
13,320
4,160,929
352,269
561,039
30,566
5,104,803
Analysis of support costs
Non-
ststutory
Statutory
Advocacy Advocacy Healthwatch
2025
2025
2025
Total
funds
2025
Staff costs
591,201
13,971
12,129
763
49,267
1,247
969
63,343
3,418
1,727
109
703.811
18.636
14.825
933
Depreciation
Staff related costs
Rent and service costs
61
ICT and administration costs
Professional fees and similar
78,692
64,703
6,288
2,171
11,194
3,865
96,174
70,739
761,459
60,003
83,656
905,118

The Advocacy People
Notes to the financial statements
For the year ended 31 March 2025
Analysis of expenditure by activities (continued)
Analysis of support costs (continued)
Non-
Statutory
Advocacy Healthwatch
2024
2024
Statutory
Advocacy
2024
Total
funds
2024
Staff costs
Deprecialion
Staff related costs
ICT and administration costs
481,836
15,695
15,528
76,113
28,438
38,505
1.254
1,241
6.082
2,273
55,763
2.233
2,209
10,827
4,045
576,104
19,182
18,978
93,022
34,756
Professional fees and similar
617,610
49,355
75,077
742,042
Trustees. remuneration and expenses
During the year, no Trustees received any remuneration or other benefits (2024 - £N IL).
During the year ended 31 March 2025. trustee expenses totalling £226 were paid lo 2 trustees (2024
£545 paid lo 3 truslees). These expenses were related to travel to trustee meetings.
10. Staff costs
2025
2024
Wages and salaries
Social security costs
Employer pension contributions
4,160,122
337,145
113,608
3,950,734
320,652
103,554
4,610,875
4,374,940
The average number of persons employed by the Charity during the year was as follows..
2025
2024
Advocacy Services
Healthwatch and Contact Centre
Management and Administration
128
146
40
29
20
19
188
194

The Advocacy People
Notes to the financial statements
For the year ended 31 March 2025
10. Staff costs (continued)
The average headcount expressed as full-time equivalents was..
2025
2024
Fulltime equivalent staff
142
142
The number of employees whose employee benefits (excluding employer pension costs) exceeded
£60,000 was..
2025
No.
2024
No.
In the band £60,001- £70,000
In the band £70,001- £80,000
The remuneration and benefits received by the Charitys Key management personnel, during the financial
year. including employerfs national insurance contributions, amounted to £316.241 (2024: £289,808).
11. Intangible assets
Software
developed in
house
Software
purchased
Total
Cost
At 1 April 2024
57,960
35,809
93,769
At 31 March 2025
57,960
35,809
93,769
Amortisation
At 1 April 2024
Charge for the year
42,502
11,594
14,434
7,042
56,936
18,636
At 31 March 2025
54,096
21,476
75.572
Net book value
At 31 March 2025
3.864
14,333
18.197
At 31 March 2024
15,458
21,375
36,833

The Advocacy People
Notes to the financial statements
For the year ended 31 March 2025
12.
Fixed asset investments
Investments
At 1 April 2024
604,418
Additions
310,000
{340,683)
{573,735)
Disposals
Transfer to current
At 31 March 2025
Net book value
At 31 March 2025
At 31 March 2024
604,418
All investment assets were held in the UK as fixed temi deposits of up to two years.
13.
Auditors. remuneration
2025
2024
Fees payable to the Charitys audttor for the audit of the Charitys annual
accounts
13,950
13,200
14.
Debtors
2025
2024
Due within one year
Trade debtors
Prepayments and accrued income
493,294
302,315
759,978
337,664
795,609
1,097,642
15.
Current asset investments
2025
2024
Transfer from non-current
573,735

The Advocacy People
Notes to the financial statements
For the year ended 31 March 2025
16.
Creditors: Amounts falling due within one year
2025
2024
Trade creditors
80,313
102,382
214,596
103,968
99,382
316,040
Taxation and social security
Accruals and deferred income
397,291
519,390
17.
Deferred income
2025
2024
Deferred income at 1 April 2024
Resources deferred during the year
Amounts released from previous periods
62,323
61,484
(62.323)
60,409
62,323
(60,409)
Deferred income at 31 March 2025
61,484
62,323
Deferred income as at 31 March 2025 comprises advanced income in relation to advocacy services.
18. Creditors: Amounts falling due after more than one year
2025
2024
Pension liability
224
Pension liability is to provide for an identified liability relating to a shortfall on the employee pension
scheme.

The Advocacy People
Notes to the financial statements
For the year ended 31 March 2025
19.
Statement of funds
Statement of funds - current year
Balance at
31 March
2025
Balance at 1
April 2024
Transfers
inlout
Income Expenditure
Unrestricted funds
Designated funds
(d) Fixed Assets
(e) Pension Reserve
(f) Strategic Reserve
(g) Healthwatch Hampshire
(g) Healthwatch Portsmouth
(g) Healthwatch Reading
(g) Healthwatch Southend
(g) Healthwatch West Berkshire
(g) Healthwatch Wokingham
(h) Reading Connectors
(i) Berkshire West
O.) Donations
(g) Healthwatch Somerset
(k) Contingent funding
36,833
41.575
108,755
64,492
41.915
5,253
35.078
11,158
22,603
12,778
42,962
1.164
(18,636)
18.197
43,413
26,008
87,169
53,111
2,257
25,849
3,449
41.249
1,838
(82,747)
22.677
11,196
(15,774)
(9,229)
(7,709)
12,778
18.646
(12,778}
(42,962)
182
1.346
16,808
59.497
16.808
(71.365)
130,862
424,566
58.313
(194,264)
89,738
378,353
General funds
General Funds
1,673.504
5.935,460
(5,950,205)
(89,738)
1.569,021
Total Unrestricted funds
2,098,070
5,993,773 (6,144,469)
1,947,374
Restricted funds
(a) Berkshire West CCG
(b) West Berkshire Council
24.562
(22,155)
2.407
1,615
1.615
1.615
24.562
122,155)
4.022
Total of funds
2,099,685
6,018,335
(6,166,624)
1,951,396

The Advocacy People
Notes to the financial statements
For the year ended 31 March 2025
19.
Statement of funds (continued)
Statement of funds - prior year
Balance at
31 March
2024
Balance at
1 April 2023
Transfers
inlout
Income Expenditure
Unrestricted funds
Designated funds
(d) Fixed Assets
(e) Pension Reserve
(f) Strategic Reserve
(g) Healthwatch Hampshire
(g) Healthwatch Portsmouth
(g) Healthwatch Reading
(g) Healthwatch Southend
(g) Healthwatch West
Berkshire
38.387
53,420
108.755
17,628
(19,182)
36,833
41,575
108,755
64,492
41,915
5,253
35,078
(11,845)
64,492
37,248
5,253
13,874
18,000
(13,333)
21,204
11,158
16,603
12,778
42,962
837
11,158
22,603
12,778
42,962
1,164
(g) Healthwatch Wokingham
(h) Reading Connectors
(i) Berkshire West
(i) Donations
6,000
327
246,093
222,833
(32.515)
(11,845)
424,566
General funds
General Funds
1.419,215
6,028,867
(5,786,423)
11,845
1,673,504
Total Unrestricted funds
1.665.308
6,251,700 (5,818,938)
2,098,070
Restricted funds
(a) Berkshire West CCG
(b) West Berkshire Council
Portsmouth
24,756
1.220
(24,756)
(1,151)
(2.000)
1.546
2.000
1,615
3,546
25,976
(27.907)
1,615
Total of funds
1.668.854
6,277,676 (5,846,845)
2,099,685

The Advocacy People
Notes to the financial statements
For the year ended 31 March 2025
19.
Statement of funds (continued)
Purposes of Fund balances
(a) The Berkshire West CCG - fund relates to grant funding for Learning Disability servI￿s.
(b) The West Berkshire Council - fund relates to grant fvnding for Learning Disability seNI￿s.
(c) The Portsmouth Healthwatch - fund relates to grant funding for development work.
(d) Fixed Assets - represents the book value of fixed assets less depreciation to date - equivalent to the
non cash resources recorded in the balan￿ sheet and unavailable for reallocation. They are expended
when the relevant fixed assets are fully depreciated.
(e) Pension Reserve - represents the estimated contingent liability that would arise if The Advocacy
People were to withdraw from its current pension scheme due to a net deficit on the scheme - see note
25 which includes detailed information.
(fj strategic Reserve - represents an amount allocated to provide funding to promote the development
of The Advocacy People.
Healthwatch Hampshire, Healthwatch Reading, Healthwatch Southend, Healthwatch West
Berkshire and Healthwatch Wokingham, Healthwatch Somerset
(g) Designated - reserves have been established for each Healthwatch service to support project and
development work.
(h) Funding - re￿iVed for the Core20Plus Connectors Programme carried forward for expenditure in
the following financial year.
(i) Funding - received for the three Healthwatch fomiing the Berkshire West element of the Berkshire,
Oxfordshire and Buckinghamshire ICB from funding received from that organisation.
ti) Donations - This represents nonspecific donations which have been allocated to organisational
development.
(k) Contingent Funding - this represents planned expenditure to be financed from reserves.

The Advocacy People
Notes to the financial statements
For the year ended 31 March 2025
20.
Summary of funds
Summary of funds - current year
Balance at
31 March
2025
Balance at 1
April 2024
Transfers
inlout
Income Expenditure
Designated funds
General funds
424,566
1.673,504
1,615
58.313
5.935,460
24.562
(194,264)
{5.950,205}
(22,155)
89,738
(89.738)
378,353
1,569,021
4.022
Restricted funds
2.099,685
6.018.335
{6,166,624)
1,951,396
Summary of funds - prior year
Balance at
31 March
2024
Balance at
1 April 2023
Transfers
inlout
Income Expenditure
Designated funds
General funds
246,093
1.419,215
3,546
222,833
6.028,867
25,976
(32,515)
(5,786,423)
(27,907)
(11,845)
11,845
424,566
1,673,504
1,615
Restricted funds
1,668,854
6,277,676
(5,846,845)
2,099,685
21. Analysis of net assets between funds
Analysis of net assets between funds - current year
Unrestricted Restricted
funds
funds
2025
2025
Total
funds
2025
Intangible fixed assets
Current assets
18,197
2,327,012
(397.291)
(544)
18.197
2,331,034
{397,291)
(544)
4,022
Creditors due within one year
Creditors due in more than one year
Total
1,947,374
4,022
1,951,396

The Advocacy People
Notes to the financial statements
For the year ended 31 March 2025
21.
Analysis of net assets between funds (continued)
Analysis of net assets between funds - prior year
Unrestricted
funds
2024
Restricted
funds
2024
Total
funds
2024
Intangible fixed assets
Trade investments
36,833
604,418
1,976,433
(519,390)
(224)
36,833
604,418
1,978,048
(519,390}
(224)
Current assets
1,615
Creditors due within one year
Creditors due in more than one year
Total
2,098,070
1.615
2,099,685
22. Reconciliation of net movement in funds to net cash flow from operating activities
2025
2024
Net incomelexpenditure for the year (as per Ststement of Financial
Activities)
(148,289)
430,831
Adjustments for:
Depreciation and amortisation
Investment Income
18,636
(23,359)
302,033
(121.779}
19,182
(31,793)
(207,060)
25,241
(Increase)Idecrease in debtors
Increasel(decrease) in creditors
Net cash provided by operating activities
27,242
236,401
23.
Analysis of cash and cash equivalents
2025
2024
Cash in hand
961,690
880,406

The Advocacy People
Notes to the financial statements
For the year ended 31 March 2025
24.
Analysis of changes in net debt
At 1 April
2024 Cash flows
At 31 March
2025
Cash at bank and in hand
880,406
81,284
961,690
25.
Pension commitments
The Advocacy People participates in the scheme, a multi*mployer scheme which provides benefits to
some 521 non-associated participating employers. The scheme is a defined benefit scheme in the UK. It
is not possible for the company to obtain sufficient information to enable it to account for the scheme as a
defined benefit scheme. Therefore it accounts for the scheme as a defined contribution scheme.
The scheme is subject to the funding legislation outlined in the Pensions Act 2004 which came into force
on 30 December 2005. This, together with documents issued by the Pensions Regulator and Technical
Actuarial Standards issued by the Financial Reporting Council. set out the framework for funding defined
benefit occupational pension schemes in the UK.
The scheme is classified as a 'last-man standing arrangemenf. Therefore the company is potentially liable
for other participating employers. obligations if those employers are unable to meel their share of the
scheme deficit following withdrawal from the scheme. Participating employers are legally required to meet
their share of the scheme deficit on an annuity purchase basis on withdrawal from the scheme.
A full actuarial valuation for the scheme was carried out at 30 September 2023. This valuation showed
assets of £514.9m, liabilities of £531.Om and a deficit of £16.1m. To eliminate this funding shortfall, the
Trustee has asked the participating employers to pay additional contributions to the scheme from 1 April
2025 to 31 March 2028 of £2,100.000 per annum. payable monthly.
Unless a concession has been agreed with the Trustee the tenn to 31 March 2028 applies.
Note that the scheme's previous valuation was carried out with an effective date of 30 September 2020.
This valuation showed assets of £800.3m, liabilities of £831.9m and a deficit of £31.6m. To eliminate this
funding shortfall, the Trustee asked the participating employers to pay additional contributions to the
scheme from 1 April 2022 to 31 January 2025 of £3,312,000 per annum. payable monthly.
The recovery plan contributions are allocated to each participating employer in line with their estimaled
share of the Series 1 and Series 2 scheme liabilities.
Where the scheme is in deficit and where the company has agreed to a deficit funding arrangement the
company recognises a liability for this obligation. The amount recognised is the net present value of the
deficit reduction contributions payable under the agreement that relates to the deficit. An amount has
been recognised in the accounts to provide for this liability (see Note 18). The present value is calculated
using the discount rate detailed in these disclosures. The unwinding of the discount rate is recognised as
a finance cost.

The Advocacy People
Notes to the financial statements
For the year ended 31 March 2025
25.
Pension commitments (continued)
2025
2024
Provision at start of period
Unwinding of the discount factor (interest expense)
Deficit contribution paid
Remeasurements - impact of any change in assumptions
Remeasurements - amendrnents to ihe contribution schedule
224
480
(229)
(274)
540
Provision at end of period
224
Assumes discount rates of 4.84°/0 (31103125). 5.31 % (31103124) and 5.52% (31103123) which are the
equivalent single discount rates which, when used to discount the future recovery plan contributions due,
would give the same results as using a full AA corporate bond yield curve to discount the same recovery
plan contributions.
The charity has also estsblished a designated reserve to provide for the contingent liability that would arise
if The Advocacy People were to decide to withdraw from the Pensions Trust, which is estimated at
£43.413. (see Note 19). However. there are no plans currently to exit the scheme.
26.
Operating lease commitments
At 31 March 2025 the Charity had commitments to make future minimum lease Pa￿entS under non-
cancellable operating leases as follovrfs=
2025
2024
Not later than 1 year
Later than 1 year and not later than 5 years
44,241
81,604
21,772
23,603
125,845
45,375
The following lease payments have been recognised as an expense in the Statement of financial
activities..
2025
2024
Operating lease rentals
21,772
14,391
27.
Related party transactions
The Charity has not entered into any related party transaction during the year, nor are there any
outstanding balances owing between related parties and the Charity at 31 March 2025.