The Advocacy People
Financial Statements
Year ended 31 March 2024
Charity No: 1080679
Company No: 03963421

The Advocacy People. Company Number 0963421 {Limited by Guarantee)
Contents
Reports
Page
Reference and Admlnlstratlve Details
Report of the Trustees
2-13
Report of the Auditors
14-18
Flnanclal Statements
Statement of financial actlvltes
19
Balance Sheet
20
statement of Cash Flows
21
Notes formlng part of the financial statements
22-41

The Advocacy People, Company Number 0963421 (Limited by Guaranteel
Reference and Administrative Detalls
Trustees
J. Dodson
l. Bews
Chalr
Hon. Treasurer
T. O'Brien
A. Solemani (nee Steel)
C. Bates (retired 23 June 20231
S. Gandhi-whitaker (retlred 26January 2024)
E. Nistor-Lustermans
S. Yang
N. Tarblt Uolned 20 September 2024)
N. Lennox-chhuganl O'oined 20 September 2024)
Chlef Executlve
& Company Secretary
M. Hllton
Reglstered Offlce
Rock House
49-51 Cambrid8e Road
Hasting5
East Sussex
TN34 1 DT
Audltors
Kreston Reeves LLP
37 St Margareys Street,
Canterbury
CT12TU
Bankers
The Co-operatlve Bank p.l.c
Head Offlce
POBox101
1 Balloon Street
Manchester
M60 4EP
Lloyds Bank
25 Gresham Street
London
EC2V7HN
Sollcltors
Sherrards Sollcltors
Grosvenor Hall
Bolnore Road
Haywards Heath
West Sussex
RH164BX
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The A(fvocary People, Company Number 0963421 (Limited ty Guarantee)
Report of the Trustees for the year ended 31st March
2024
The Trustees of The Advocacy People present their annual report for the year 1st
April 2023 to 31 st March 2024.
Our vision
The Advocacy People believe in a society where people feel in control of their lives and
are confident to speak up. and where people who cant speak up for thernselves have
someone in their corner to speak for them.
It Is our mlsslon to:
help anybody that needs Independent SUPPOrt to speak up.
deliver quallty and Innovation through our practice.
Improve people's Ilves Indlvldually and collectively through putting thelr case to
policyrnakers.
Ourvalues
People are at the heart of what we do. Anyone can feel powerless and unable
to speak up when faced with a dlfficult Situation. Anyone Should have access to
an advocate.
People matter. In an equal socSety. decislons about people's lives must be made
falrly, Involvlng the person as far as possible.
People make the difference. If our staff are happy at work, they will be effectlve
at work.
People should be heard at every level of pollcy and declslon-maklng. We work
hard to make this happen.
We are clear that the people-centred fundamentals of advocacy and the related
servlces we deliver and manage should be at the heart of how we think about publlc
services. This is partlcularly true when those uslng services are in vulnerable
situations.
It 15 also through these people-centred values that we can best harne5S the energy
and ideas to be the best that we can be. We want to work in concert wlth partners who
bring expertlse about speclfic things in speciflc area5; and we all need to work
effectlvely tO8ether as colleagues.
We look to Snvest resources in monitorlng. influencin& and responding to key
developments and initiatives in the external environment, particula rly in the hea Ith
and social care arena. We work to ensure that client views, concerns and experiences
influence service policy, planning and delivery through our local teams. Those that can
flex and adapt will thrive; so, all our delivery models can and should evolve.
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The Advocacy People, Company Number 0963421 (Limited by Guarantee)
The Advocacy People work beyond our own dirett delivery responsibilities to Improve
health and soclal services on both local and natlonal levels through strong local
relationships. effective collaboration5. and appropriate contributions to wider debates.
We will pursue this by seeking to improve and grow the seNices we deliver and manage
and by Identlfylng opportunlties for new and better services.
Scope of Operations
The Advocacy People work mainly across the south of England. with services from
Cornwall to Kent, and from Southampton to Milton Keynes.
Structure. Governance and Management Governlng
Documents
The Advocacy People is a charitable company limited by guarantee, Incorporated on 3
Aprll 2000, and registered as a charity on 11 May 2000. It wa5 established under
Mernorandum of Assoclatlon, wh5ch establishes its objects and powers and Is
governed under Its artlcles of association which were last amended in 2023.
Responsibilities of the Board
The Trustees are responslble for ensuring the financial statements of the charity
comply with the Charities Act 2011, the Companies Act 2006, its Memorandum and
Articles of Association. and the Accounting and Reporting by Charities: Statement of
Recommended Practice, whlchls applicable to charitles preparlng thelr accounts In
accordance with the Financial Reporting Standard (FRS 102).
Under company law the Trustees must not approve the financial statements
unless they are Satisfied that they give a true and fair view of the affair5 of the
charity and of the surplus or deficit of the charity for that period. In preparing
these financlal statements, the Trustees are required to:
select sultable accounting pollcies and then apply them consistently.
make Judgements and estlmates that are reasonable and prudent.
comply with appllcable accounting standards, subject to any materlal
departures disclosed and explained in the financial statements,. and
prepare the financlal statements on the going concern basis unless it Is
Inappropriate to presume that the charity wlll continue in buslness.
The Trustees are responsible for keeplng adequate accountlng records that are
sufficient to show and explain the charity's transacLions and disclose wilh reasonable
accuracy at any tlme the financial posltion of the charity and enable them to ensure
that the financial statements comply with the Companies Act 2006. They are also
responslble for safeguardlng the assets of the charlty and hence for taklng reasonable
steps for the prevention and detection of fraud and other irregularities.
Statements as to disclosure of information to auditors
So far as the Trustees are aware at the time the report is approved.. there is no
relevant audit information of which the charity auditors are unaware, and
the Trustees have taken all steps to make themselves aware of any relevant audit
informatlon and to establlsh that the audltors are aware of that Informatlon.
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The Advocacy People. Company Number 0963421 (Limited by Guarantee)
Organisation Structure
The Board of Trustees governs the charity and meet regularly to manage and control
the resources admlnlstered by the charlty. The Board of Trustees now has eight
member5 recruited from a diverse range of applicants. All trustees glve their time
freely and receive no remuneration.
The Senior Leadership Team comprises the Chief Executive, Chief Operatlng Officer,
Business Development Dlrector, Flnance Director and HR Director. The senlor team
oversee day-to-day policy and decislon making as well as implementation of the
business plan. The Senior Leader5hlp Team submit reports on the work of the
organisation to the Board and attend relevant Board agenda items.
Durlng the year, the Trustees met on four occaslons In full Board meetings. The
Board received and considered regular reports relating to the management,
development. and finances of the organisatlon, including challenging key
performance indlcators whlch allow the Board to track progre55 in delivering its
strategic plan.
The Board has an Audlt and Rlsk Management Sub-committee which revlews financial
and strateglc matters in more detall and revlews rlsks that could prevent the
organlsatlon from achieving its strategic objectives. Thls Commlttee meets at least
three tlmes per year and Its membership includes Trustees. the Chief Executlve and
the Finance Dlrector.
Separately appolnted advisory structures are In place for each of our Healthwatch,
whose staff are managed by The Advocacy People under the ausplces of the maln
Board of The Advocacy People.
Recruitment and Appolntment of the Board
The Trustees are the dlrectors of the charity for the purposes of the Companies
Act and are elected at the Annual General Meeting of the charlty. At each such
meeting one third of the Trustees are subject to retirement by rotation and are
eligi ble for re-election.
All trustces undergo a DBS check as part ofthe recruitment process and receive
a Trustee handbook, and Trustce Code of Practice outlining their role and
responsibilities. As part of their inductlon, Trustees meet with the CEO and
other relevant managers.
The names of the Trustees at the date the accounts were signed are set out on the
schedule of reference and administrative details on page 1.
Risk Management and Audit
The major rlsks to which the charity could be exposed. as identified by the Board and the
Audit and Risk Sub Committee. have been reviewed on an ongoing basis. and systems
have been established to mitigate those risks.
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The Advocacy People. Company Number 0963421 (Llmited by Guarantee)
Senior leadership regularly review and update the charitys risk register, and prioritlse key
risks on which to focus, and review and update identified risks and mitigations for thelr
specific area5 of responsibility. These risks include the ongoing commissioning
environment which makes It challenging to develop innovative seNlce models where costs
are severely constrained,. the need to ensure a balanced budget and support enhanced
central seNices, and cyber security risks around the threat from phishing or other attacks
on our I￿ infrastructure.
The key risks facing the organlsation are being mitigated by regular financial and
performance reportin& which is reviewed by operatlonal and senior management, as well
as updates reported to each Board meeting.
Risk management practices are in place to manage risks around health and safety and
human resource Issues. Relevant operational procedures detailing expected practice for
staff and managers. and pollcles and procedures have been kept under revlew durlngthe
year.
Compllance and quallty assurance Issues are reported to the Management Team
who receive regular reports from each team and review specific areas of work.
Reports summarlslng th55 work or highlighting speclfic areas are reported to the
Board.
The Advocacy People have insurance policies in place to satlsfy contractual
requirements and ensure the organlsatlon Is protected against unforeseen
events, for example a person being Injured at premises or a clalm In relation to
services provided by the charity.
Staffing
The Advocacy People employed an average of 194 staff (142 FTE) in the year, and
an average of 140 volunteers contrlbuted their services to the organlsation.
The Organlsation continues to run successfully under the dlrection of Matthew Hilton,
Chief Executive Officer. With his Senior Leadership colleagues, wider management
team and support and directlon of the Trustees.
A new reward package Introduced in 2022. has provided Increased benefit5 through
the improved salaries and grade structures and better sick pay under the pay and
condltlons revlew. We are a Real Llvlng Wage employer and therefore have been able
to ralse the salaries of our staff earning the least amount by 10% or more because of
our commitment to thls scheme, In Ilne wlth our values of puttingpeople (rt the heart of
what do.
The organisation turned in a strong performance th15 year and was able to recognise
the efforts of our staff accordlngly through the offer of the higher annual pay award,
and an additional in-year bonus payment in January 2024.
Our staff have a wlde range of ski115 and experiences which they brlng to their work.
We continue to find that there is a need to keep up wlth constant change in the
workforce and more use of new and emerglng technology such as Al, and therefore,
Pase 5

The Advocacy People. Cownpany Number 0963421 (Limlted by Guarantee)
adjusting to these changes has identified that now more than ever. we need to have
dSgltal competency as a complementary Skill with other5 in the modern workplace.
Last year we employed a Learnlns and Development specialist and In-year we
recrulted to new roles in both Advocacy (Business Manager) and Healthwatch (Area
Directors) as part of the drive to ensure the organisation is well placed to continue its
current and future journey to support clients.
We can report the investment in these roles is paying dlvldends through improved
processes in our Induction of new staff and the opportunity for delivery of more In-
house face-to-face and vlrtual tralning sessions. In Healthwatch services, there is more
oversight across the local delivery and more collaborative approaches across our
expanded Healthwatch portfolio.
The collaboratlon across these roles contlnues at a pace in helping us shape our
successlon planning and talent pipellne strategies to deliver agalnst our performance
criteria and ensure we have the right skllls for the rlght roles on a consistent basis,
There is a range of further work planned for 2024 onwards to drlve through changes
to maintain our competltive edge In the marketplace.
Remuneration pollcy for senior staff
The pay of the senior staff has been set at a specific scale or at a fixed sum
benchmarked agalnst slmllar organlsations. Any organ i5atlonal upllft In salarles Is
agreed annually by the Board for all staff. Any other substantial changes to
remuneratlon wlthln the Senlor Leadershlp are agreed to by the Chief Executlve
Qfflcer (CEO). The CEO remuneratlon Is reserved to members of the Board.
Objectives and ActivÈties
Aims and Objectives
The objectlves of the charlty are expressed in the governlng document as follows: "to
relleve persons who are In need by reason of their age, youth. disablllty,111-health or
soclal or economic circumstances through the provlsion of effectlve advocacy seNicos
in the United Kingdom
The purpose of the organlsatlon Is to ensure that the vlews. wlshes and feelings of
those uslng services. including but not exclusively health and soclal care servlces. are
promoted to service providers,. and to provSde advocacy support to indivlduals or
groups who wish to resolve specific issues. which may include complaints.
We achieve thi5 in various ways:
Advocates and others provide Informatlon, support and representation to clients
relating to specific difficulties. concerns. or complaints.
The organisation works directly with service providers and policy makers at local and
national level, aiming to ensure that client experiences are at the heart of policy
development and service plannin& implementation. and monitoring.
The Advocacy People's delivery of Healthwatch is an integral part of our commitment
to ensuring effective, locally accountable health and Social 5eNices.
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The Advocacy People. Company Number 0963421 {Limlted by Guarantee)
Ensuring our work delivers our aims
We have reviewed our underlying strategic approach and continue to build on our
core strength as an advocacy organisation to find ways of brln8lng value to our cllents
in the changing world in which we Ilve.
With the contlnuous reduction in public spendlng. the Boardls committed to
dlversifying its funding from statutory advocacy and now host seven local
Healthwatch.
We also believe that advocacy Is a servlce that would benefit many more people
and that It is a tool to promote social justice and can support vulnerable people
towards living more secure, independent. and fulfilled lives. Our objectlves are
underplnned by operational, business, and financial plan5.
The Advocacy People has set hlgh level key performance indicators for the Board
to assure themselves that the organisation is travelling in the right dlrection.
The Advocacy People's partnershlp strategy is predicated on supporting the
sustalnablllty of the advocacy sector and local speclallst providers to extend the reach
of servlces Into under-represented communitles. We work wlth a range of partner
organlsatlons to dellver statutory and non-statutory advocacy servlces. The
partnershlps allow us to tailor our services to meet the needs of a range of cllents and
support the diverslty of the voluntary sector.
We conduct regular cllent and professionals, surveys to ensure that we meet
stakeholder requirements. We work closely with statutory and thlrd sector
colleagues to ensure our work priorities are informed by cllent feedback as well as by
central and local commi55ioning priorities, and ongoing changes to health, social care,
and other core agendas. Our client impact surveys show how advocacy contributes
to Improving health and wellbeing.
Whilst we have always been focused on outcomes and have looked for savings in
how we operate, our need to identify innovative ways of working includlng remote
and digital solutlons and developing robust collaboratlon and partnership
arrangements is likely to become ever more important in the future.
The focus of our work
Independent advocacy is concerned with ensuring people's voices are heard when
decisions are being made about their lives. Our advocates support people with diverse
needs to.. understand information- express thelr needs. views, and wishes; secure their
rights,. represent their interests,. and obtain the care and support they need. Advocates
speak up for people when they are unable to speak up for themselves or empower them
to self-advocate. Advocates work in partnership with the people they support in
accordance with the advocacy principles of being person-centered, Independent.
confidentlal, and empowering.
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The Advocary People. Company Number 0963421 (Limlted by Guarantee)
Over the last two years the delivery of local Healthwatch has become an Increasing part of
our portfolio of services. Healthwatch is the local health and social care champion for
people who use GPS and hospitals. dentists. pharmacies. care homes or other support
services in their areas. Healthwatch are Independent and have the power to make Sure
NHS leaders and other decision makers listen to local feedback and improve standards of
care. Healthwatch a150 helps people find reliable and trustworthy information and advice
to help them get the support they need.
Staff across all services are required to work to high standards of professionalism
wlth both client5 and service providers, building good working relationships with
key stakeholders across all sectors whilst malntalnlng the core Independence of the
servlce.
We work hard to ensure people facing disability, health, transport, rural mobillty, language,
or other barriers are never excluded from recelving high-quality advocacy. Embedded In
our ethos is responding to feedback, promotlng reflective practlce. and followlng the
Advocacy Charter and Equality Act 2010. We work to the principles of the Industry
recognlsed NDTI Advocacy Charter and Code of Practice and hold the Advocacy Quality
Performance Mark (QPMI, now renewed until May 2026. Healthwatch services are
dellvered to the Healthwatch Quality Framework.
Servlce users and volunteers
We believe that servlce user involvement and volunteerlng are central to our
mlsslon and values.
Servlce user feedback positlve and negatlve, Is taken serlously at all levels and used to
Inform continuous improvement.
We continue to develop our volunteerlng offer and, in the year, ahead wlll be fully
reviewing where we are and what we could do better. We have a dedicated Volunteer
Focus Group whlch meets quarterly to share good practice.
Our Healthwatch teams continue to be 5UPPOrted by volunteers in a variety of roles.
includlng Advlsory Group activities. research, communlty engagement. recruitment,
report writing and Enter and View visits.
We continued to work with colleges and universities across our geographical patch to
encourage soclal work Student placements with our local advocacy teams. The
feedback we receive is that the students take the"advocacy message" back to their
peers when they return. promoting the impact of advocacy to those who will likely be
the referrer5 of the future.
How our activities deliver public benefit
The Trustees consider that they have complied with their duty under the Charities Act
2011 to have regard to the public benefit guidance issued by the Charlty Commission.
In additlon to SUPPOrting client5 to find successful resolutions to their concerr)s.
issues. complalnts or statutory rights, clients tell us that receivlng advocacy sUPPOrt
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The Advocacy People. Company Number 0963421 ILlmlted by Guarantee)
enables them to feel more empowered and in control of their lives and leads them to
develop self-advocacy skills which assist them (and in some cases, their peers) in the
future. This feedback is shared with commissioners who can then see the human
impact of the advocacy they are cornmissioning in their locality.
Taking lessons learned over recent years, we continue to offer flexible solutions to
ensure contlnulty of our servlces. whllst ensuring our working practices remain as far
as possible inclusive and accessible for our clients.
Who used and benefited from our services?
The Advocacy People accepted 15,342 (2023 -12,792) new advocacy cases (of
which 89% were statutory referrals). as well as deallng wlth a further 6.139
enquiries and signposting requests. Our Contact Centre received 16,135 (2023-
21.068} calls and handled 39,897 (2023- 40,267) emalls.
The Advocacy People provlde servlces to a range of people Including:
Adults with mental health issues
Parents golng through Child Protectlon legal process
Adults with learning disabilities
Complaints about NHS care or treatment
Soclal Care complalnts
Gypsy and Traveller Communities
Older People
People with physlcal dlsablllties andlor sensory Impalrments
People with dementia-type conditions and acquired brain injury
Prlsoners
Chlldren Youn8 People & Families
As well as non-statutory advocacy provlslon. eg communlty advocacy, self-advocacy
groups, The Advocacy People provides statutory advocacy Includlng:
Independent Health Complalnts Advocacy
Independent Mental Capacity Advocacy
Independent Mental Health Advocacy
Deprlvatlon of Llberty Safeguards
Independent Care Act Advocacy
Statutory Children's Advocacy
For Information about Healthwatch activities and impact, please refer to their
Annual Reports for the year April 2023 - March 2024:
hh
hir
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The Advocacy People. Company Number 0963421 (Lltllited by Guarantee)
Achievements and Performance
Outcomes and impact
Overall, 79% {2023 - 85%) of Instructed clients would recommend The Advocacy
People to others.
Servlces
During the year, the following contracts Started:
Southampton Adults and Chlldren's Advocacy Services
Healthwatch Hampshlre
Kent Adult Advocacy Servlces
Healthwatch West Berkshlre lincludln& IHCA & LDPB)
Mllton Keynes Adult Advocacy SeNices
West Sussex- Support to Adults undergolng Child Care proceedlngs
During the year, the followlng Contract ended:
West Berkshire Adult Advocacy
The followlng contratts were secured for start durlng the flnancial year 2024125:
Healthwatch Somerset (new)
5outhwark Adult Advocacy Services (new)
Windsor & Maidenhead Advocacy SeNlces
Plans for the future
Bulldlng on our work of recent years, local advocacy and Healthwatch teams continue
developing thelr worklng relationships wherever we work, We belleve that the best
way of delivering our services to those who need them the most is by working
alongside and in partnership with community organisatlons.
We welcome working wlth partners where they can bring local or speclfic servlce
user expertise that we lack. We want our staff and partner5 to feel empowered to
innovate, to feel that The Advocacy People is a place that values thelr creativity.
We recognise the importance of local branding for our services, where we work in
tandem with partners to provide locallty focused advocacy.
What we do Is all about what the cllents need. so we want to be confident and bold In
building on our service offering to bring value to those client5. We will explore ways of
bullding on our existing skllls to provide additional services to ensure clients get the
informatlon they need and can get the support theywant.
Financial Review
Actual Income Increased by 17% (2022 - 6%) due to additional contract Income
from new services primarily relating to additional Healthwatch but also
advocacy services such as a new contract in Southampton and particularly
increased spot purchase for'out of area worw. Savings from staff vacancles
and subcontracted work also contributed to a signiflcant surplus despite
payment of a significant additional unconsolidated payment to staff to
recogni5e the yearfs achievements.
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The Advocacy People. Company Number 0963421 (Limited by Guarantee)
By comparison with 2023 overall staff costs increased by 6% due to Increased
staffing from additional services but noting difficulties recruiting on some of
the newer services reduced the level of increase. Staff-related costs partlcularly
increased due to additional expenditure on training, recruitment and
addltional travel costs. with staff prioritising greater face-to-face time with
cllents.
Further savlngs were achleved on rent and servlce charges with our central
services now completely operating on a home working basis with our main
office base utilised by our contact centre. However additional Healthwatch
offices may See expenditure on office prem15es Increase In future years.
There was contlnued investment in new equlpment and software, with
contlnued Investment In data securlty. use of Power Bl for Internal dashboards
and new staff expenses software purchased. The increase in the threshold for
capital items also meant increased revenue expenditure but reduced
depreciation charges.
Total Income recelved was £6,277.676 (2023 - £5.366,908) and total expendlture
incurred during the year was £5,846,845 (2023 - £5,352,905). This resulted In a net
Inflow of funds of £430,831 (2023 - £14.003). Thls was split between a net outflow
of funds from restricted reserves of £1.931 (2023 - £11,075); and a net inflow on
unrestrlcted reserves of £432.762 (2023 - £25.078).
Net cash generated by operating activities was £236,401 (2023 - £45,309), and
after investing £604,418 (2023 zero) in fixed asset investments (which comprise
solely of term deposits), the cash at bank was £880,406 (2023 £1,234,258) at the
year-end, Debtors and prepayments at the year-end were £1,097,642 (2023 -
£890.582). and creditors and accruals were £519,390 (2023 - £493,893).
Looklng forward to 2024125. The Advocacy People wlll contlnue to consolidate
its work across advocacy and Healthwatch and ensure It is equipped to deal
with the challenges ahead.
Principal funding sources
The charity Ss primarily funded by contracts wlth statutory bodies, with 80% (2023 -
89%) of Income from charitable activlties relatlng to statutory advocacy services
provlded to public authorities, Funding for non-statutory advocacy decreased to
6% of income (2023 - 10%). Healthwatch and other services provided 14% (2023 -
10%) of income.
Reserves Policy
The Board have examined the charity's requirement for reserves in the light of the
main risks facing the organisation. such as to cover any costs that might arise from
the sudden end of a contract, and to ensure sufficient cash flow to finance current
operations or meet other contingencies that cannot be met out of current income.
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The Advocacy People. Company Number 0963421 (Llmited by Guarantee)
Restricted reserves of £1,615 (2023 - £3,546) are held, where the purpose of the
funding was granted for a specific purpose or objective. and funds remained unspent
by the yearend. This will be drawn upon to fund specific work in line with their original
purpose.
Designated funds of £424.566 {2023- £246.094) have been allocated by the Board for
specific purposes such as investment to develop new servlces. Thls includes a Flxed
Asset Reserve which is set at a level equlvalent to net fixed assets representing the
capltal Investment made in computers, software, furniture, and equlpmenL and a
Penslons Reserve to provlde for a contlngent liabilltywhlch would arlse If The
Advocacy People were to withdraw from membershlp of the Pensions Trust.
At the end of the year the balance of the charity's free reserves was £1,673,504
(2023 - £1,419,215). an Increase for the year of £254.289. Thls Is after a transfer of
£11,845 from the pension reserve relatlng to a reduction in the contingent liablllty
being reported for the scheme, as well as a net transfer of £1,554 from the flxed
asset designated fund. The level of free reserves at 31103124 was equal to 3.4
months {2023 - 3.2 months) of operatlng expenditure.
It is the oplnlon of the trustees that the current level of reseNes Is justified glven the
slgnlficant uncertainties facing The Advocacy People. The Trustees therefore have
taken the level of free reserves into account in their assessment of the risks facing the
organi5ation,
Investment Policy
The Advocacy People hold any cash in excess of workln8 capital requirement5 on
deposlt primarily with the Co-operative Bank but also uses Lloyds Bank for term
dep051t5. The amount of interest earned during the year was £31,793 (2023 - £9,252).
This equates to a return of 2.3496 based upon the average of the opening and closing
bank balances12023- 0.76%).
Term deposits whlch are for three months or more are shown under Fixed Asset
Investments and are placed for perlods of up to two years.
The Advocacy People have an ethlcal Investment policy outlining human rights and
environmental criteria with which potential Investment institutions are assessed.
To meet these objectlves, The Advocacy People invests only in fixed-term Dr call
accounts with Instltutlons that are considered to comply with our ethical crlterla
and have a high security rating.
Taking Into conslderatlon the overall level of reserves, and the level of reserves
whlch are ear-marked for expenditure in the next year, the charlty has a policy of
Investing for the short term only.
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The Advocacy People. Company Nvmber 0963421 (Limited by GLiaranteel
Going Concern
Glven the factors reviewed above and in the light of The Advocacy People's financial
position. its current range of activltles Ilnked to specific contracts and Its track record
of obtaining new work, the Trustees believe that The Advocacy People is well placed to
manage its business risks successfully despite the current uncertain economic outlook.
In line wlth note 1 (pl to these accounts the Trustee5 have continued to adopt the going
concern bas15 In preparing the annual report and accounts.
In preparing this report, the Trustees have taken advantage of the small
companles, exemptlons provided bysection 415A ofthe Companies Act2006.
Jane Dodson
Chair
29th November 2024
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The Advocacy People
(A company limited by guarantee)
Independent Auditors, Report to the Members of The Advocacy People
Opinion
We have audiled the financial statements of The Advocacy People (the 'Charily') for the year
ended 31 March 2024 which comprise the statement of financial activities, the balance sheet, the
statement of cashflows and the related notes. including a summary of significant accounting
policies. The financial reporting framework that has been applied in their preparation is applicable
law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The
Financial Reporting Standard applicable in the UK and Republic of Ireland, (United Kingdom
Generally Accepted Accounting Practice).
In our opinion the financial statements:
give a true and fair view of the state of the Charity's affairs as at 31 March 2024 and ofthe
Charity's income and application of resources. including its incorne and expenditure for
the year then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted
Accounting Practice; and
have been prepared in accordance with the requirements of Ihe Companies Act 2006.
Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAS (UK))
and applicable law. Our responsibilities under Ihose standards are further described in the
Auditors, responsibilities for the audil of the financial statements section of our report. We are
independent of the Charity in accordance with the ethical requirements that are relevant to our
audit of the financial statements in the United Kingdom, including the Financial Reporting
Council's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance
with these requirements. We believe that the audit evidence we have obtained is sufficient and
appropriate to provide a basis for our opinion.
Concluslons relatlng to golng concern
In auditing the financial statements, we have concluded that the Trustees, use of the going
concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating
to events or conditions Ihat, individually or collectively, may cast significant doubt on the Charity's
ability to continue as a going concern for a period of at least twelve months from when the
financial statements are authorised for issue.
Our responsibilities and the responsibilities of the Trustees with respect to going concern are
described in the relevant sections of this report.
Page 14

The Advocacy People
(A company limited by guarantee)
Independent Auditors, Report to the Members of The Advocacy People (continued)
Other information
The other information comprises the information included in the annual report other than the
financial statements and our auditors, report Ihereon. The Trustees are responsible for the other
information contained within the annual report. Our opinion on the financial statements does not
cover the other information and, except to the extenl otherwise explicitly stated in our report, we
do not express any form of assurance conclusion thereon. Our responsibility is to read the other
information and, in doing so. consider whether the other information is materially inconsistent with
the financial statements, or our knowledge obtained in the course of the audit, or otheMise
appears to be materially misstated. If we identify such material inconsistencies or apparent
material misstatements, we are required to determine whether this gives rise to a material
misstatement in the financial statements themselves. If. based on the work we have performed,
we conclude that there is a material misstatement of this other information, we are required to
report that fact.
We have nothing to report in this regard.
Opinion on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
the information given in the Trustees, Report for the financial year for which the financial
statements are prepared is consistent with the financial statements.
the Trustèes, Report has been prepared in accordance with applicable legal requirements.
Matter8 on whlch we are required to report by exception
In the light of our knowledge and understanding of the Charity and its environment obtained in the
course of the audit. we have not identified material misstatements in the Trustees, Report.
We have nothing to report in respect of the following matters in relation to which Companies Act
2006 requires us to report to you if. in our opinion..
adequate accounting records have not been kept. or returns adequate for our audit have
not been received from branches nol visited by us; or
the financial ststements are not in agreement with the accounting records and returns., or
certain disclosures of Trustees, remuneration specified by law are not made; or
we have not received all the information and expLqnations we require for our audit., or
the Trustees were not entitled to prepare the financial statements in accordance with the
small companies regime and take advantage of the small companies, exemptions in
preparing the Trustees, report and from the requirement to prepare a Strategic report.
Page 15

The Advocacy People
(A company limited by guarantee)
Independent Auditors, Report to the Members of The Advocacy People (continued)
Responsibilities of trustees
As explained more fully in the trustees, resF)onsibilities statement, Ihe Trustees (who are also the
Directors of the Charitable Company for the purposes of company law) are responsible for the
preparation ofthe financial statements and for being satisfied that they gFve a true and fair view,
and for such internal control as the Truslees determine is necessary to enable the preparation of
financial statements Ihat are free from material misstatement. whether due to fraud or error.
In preparing the financial statements, the Trustees are responsible for assessing the Charity's
company's ability to continue as a going concern. disclosing, as applicable, malters related to
going concern and using the going concern basis of accounting unless the Trustees either intend
to liquidate the Charity or to cease operations, or have no realistic altemative but to do 50,
Auditors, responsibilities for the audlt of the flnanclal statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a
whole are free from material misstatement. whether due to fraud or error. and to issue an
auditors, report that includes our opinion. Reasonable assurance is a high level of assurance but
is not a guarantee that an audit conducted in accordance with ISAS (UK) will always detect a
material misslatement when it exists. Misstatements can arise from fraud or error and are
considered material if, individually or in the aggregate, they could reasonably be expected to
influence the economic decisions of users taken on the basis of these financial statements.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We
design procedures in line with our responsibilities. outlined above, to detect material misstatements
in respect of irregularities, including fraud. The extent to which our procedures are capable of
detecting irregularities, including fraud is detailed belcw..
Capability of the audit in detecting irregularities. including fraud
Based on our understanding of the Charily and the sector as a whole, and through discussion with
the Trustees and other management (as required by auditing standards), we identified that the
principal risks of non- compliance with laws and regulations related to safeguarding. health and
safety, general data protection regulations and employment law. We considered the extent to
which non-compliance might have a material effect on the financial statements. We also
considered those laws and regulations that have a direct impact on the preparation of the financial
statements such as the Charities SORP (FRS 102) Second Edition (released October 2019), the
Companies Act 2006, taxation and pension legislation. We communicated identified laws and
regulations throughout our team and remained alert to any indications of non-compliance
throughout the audit. We evaluated management's incentives and opportunities for fraudulent
manipulation of the financial slatements (including the risk of override of Gonlrols) and determined
that the principal risks were related to posting inappropriate journal entries and management bias
in accounting estimates and judgemental areas of the financial statements. Audit procedures
performed by the engagement team included=
Discussions with management and assessment of known or suspected instances of
non-compliance with laws and regulations related to safeguarding, health and safety,
general data protection regulations and employment law. and
Page 16

The Advocacy People
(A company limited by guarantee)
Independent Auditors. Report to the Members of The Advocacy People (continued)
Auditors, responsibilities for the audit of the financial statements (continued)
Assessment of identified fraud risk factors; and
Review of expenditure to confirm no evidence of personal benefit. and
Challenging assumptions and judgements made by management in its significant
accounting estimates" and
Performing analytical procedures to identify any unusual or unexpected relationships,
including related party transactions, thal may indicate risks of material misstatement due to
fraud,. and
Confirmation of related parties wilh management, and review of transactions throughout
the period to identify any previously undisclosed Iransactions wilh related parties outside
the normal course of business: and
Reading minutes of meetings of those charged with governance. and
Review of significant and unusual transactions and evaluation of the underlying financial
rationale supporting transactions: and
Identifying and testing journal entries, in particular any manual entries made at the
year-end for financial statement preparation.
Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities,
including those leading to a material misstatement in the financial statements or non-compliance
with regulation. This risk increases the more that compliance with a law or regulation is removed
from the events and transactions reflected in the financial statements. as we will be less likely to
become aware of instances of non-compliance. The risk is also greater regarding irregu12rities
occurring due to fraud ratherthan error, as fraud involves intentional concealment, forgery, collusion,
omission, or misrepresentation,
As part of an audit in accordance with ISAS (UK), we exercise professional judgement and
maintain professional S￿pliCiSM throughout the audit. We also:
Identify and assess the risks of material misstatement of the financial statements, whether
due to fraud or error, design and perform audit procedures responsive to those risks, and
obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion.
The risk of not detecting a material misstatement resulting from fraud is higher than for
one resulting from error, as fraud may involve collusion, forgery, intentional omissions,
misrepresentations, or the override of internal control.
Obtain an understanding o* internal control relevant to the audit in order to design audit
procedures that are appropriate in the circumstances, but not for the purpose of
expressing an opinion of the effectiveness of the Charity's internal control.
Evaluate the appropriateness of accounting policies used and the reasonableness of
accounting estimates and related disclosures made by the Truslees.
Page 17

The Advocacy People
(A company limited by guarantee)
Independent Auditors. Report to the Members of The Advocacy People {continued)
Auditors, responsibllitles for the audit of the financial statements (continued)
Conclude on the appropriateness of the Trustees, use of the going concern basis of
accounting and, based on the audit evidence obtained, whether a material uncertainty
exists related to events or conditions that may casl significant doubt on the Charity's
ability to continue as a going concern. Ifwe conclude that a material uncertainty exists, we
are required to draw attention in our auditors. report to the related disclosures in the
financial stalements or, if such disclosures are inadequate, to modify our opinion. Our
onclusions are based on the audit evidence obtained up to the date of our auditors,
report. However, future events or conditions may cause the Charity to ￿ase to continue
as a going concem.
Evaluate the overall presentation. structure. and content of the financial statements,
including the disclosures, and whether the financial statements represent the underlying
transactions and events in a manner that achieves fair presentation.
We communicate with those charged with governance regarding, among other matters, the
planned scope and liming of the audit and significant audit findings. including any significant
deficiencies in internal control that we identify during our audit.
Use of our report
This report is made solely to the Charity's trustees, as a body. in accordance with Chapter 3 of
Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state
to the Charity's trustees those matters we are required to state to them in an Auditor's report and
for no other purpose. To the fullest extent permitted by law, we do not accept or assume
responsibility to anyone other than the Charity and its trustees, as a body, for our audit work, for
this report, or for the opinions we have fomied.
Petèr Manser FCA DChA (Senlor Statutory Audltor)
For and on behalf of
Kreston Reeves LLP
Chartered Accountants
Statutory Auditor
Chatham Maritime
Date..
Page 18

The Advocacy Peopl4 Colnpany Number 0963421 (Limtted by Guarantee)
Statement of Flnancial Actlvitie5 (Incorporatlngan Income & ExpendltureAccount)
For the Year Ended 31 March 2024
2024
2023
Unrestricted Restricted
funds
fijnds
Total
funds
Total
funds
Notes
Income from:
Donations
Charltable actlvltles
Investment Income
837
6.219.070
31,793
837
6.245,046
31,793
2,977
5.354,679
9,252
25.976
Total Income
6.251.700
25.976
6.2T7.676
5.366.908
Expendlture on:
Charltable actSvltles
5.818.938
27.907
5.846.845
5,352,905
Total expendlture
5.818.938
27.907
5,846,845
5,352,905
Net Income
432,762
{1,931)
430,831
14,003
Funds at 1 Aprll 2023
1,665.308
3.546
1.668.854
1,654,851
Funds at 31 March 2024
2.098.070
1,615
2,099,685
1,668,854
The Statement of Flnancial Activities Includes all gains and losses recognised in the year.
The notes on pages 23 to 40 form part of these financial statements.
Page 19

The Advocacy People. Company N￿n￿)er 0963421 {Llmlted by C￿￿rantee)
Balance Sheet
As at 31 March 2024
2024
2023
Notes
Flxed A55ets
Intanglble Assets
Investments
36.833
604,418
641,251
38.387
38,387
Current Assets
Debtors and Prepayments
Cash ot Bank and in Hand
10 1.097.642
880.406
890,582
1.234,258
1.978,048
2,124,840
Creditors: Amounts falllng due wlthln 1 year
17 {519,390)
(493,893)
Net Current Assets
1.458,658 1,630,947
Credltors; Amounts falllng due after more than 1 year 12
(224)
(4801
Net Assets
2.099.685 1.668,854
Fund5
Restrlcted Funds
Unrestricted Funds
Deslgnated Funds
General Funds
14
1.615
3.546
424.566
1.673.504
246,093
1,419,215
Total Unrestrlrted Funds
2.098.070 1,665,308
Total Funds
2.099,685 1,668,854
The Trustees acknowledge their responsibilities for complying With the requirements of the
Companles Attwlth respect to accounting records and preparation of financlal statements.
The flnanclal statements have been prepared In accordance wlth the provlslons appllcable to
entltles subject to the Small companies regime.
The notes on pages 23 to 41 form part of these financlal statements.
The flnanclal statements were approved and authorlsed for Issue by the Trustees on 29th
November 2024 and signed on their behalf by:
l Bews
Hon. Treasurer
J Dodson
Chair
Page 20

The A¢fvocacy People. Company Number0963421 (Llmlted by Guarantee)
Statement of Cash Flows
For the Year Ended 31 March 2024
2024
Total
funds
2023
Total
funds
Cashflows from operatlng actlvltles
Net Income
Depreclation and amortlsation
Investment income
{Increasel In debtors
Increase In creditors
430.831
19,182
(31,7931
(207.060)
25.241
14,003
70,244
{9,252)
157,157)
27,471
Net cash provlded by operatlng actlvltles
236,401
45,309
Cash flows from Inve5tlng actlvltles:
Deposlt Interest received
Payments to acquire intangible fixed assets
Payments to acquire fixed asset investments
Disposals of fixed asset investments at cost
31,793
(17,628)
(883.918}
279,500
9,252
(9,660)
Net cash (used In) Investln8 actlvltles
(590.253)
1408}
Chanse In cash and cash equlvalents In the year
{353,852)
44,901
Cash and cash equlvalents at 1 st Aprll
1,234,258
1,189,357
Cash and cash equlvalents at 31st March
880.406
1,234,258
At 1 Aprll
2023
At 31 March
2024
Cashflows
Cash flows from Investlng activitles:
Cash at Bank and in Hand
1,234,258
(353.852)
880,406
The notes on pages 23 to 41 form part of these flnanclal statements.
Page 21

The Advocacy People. Company Number 0963421 (Llmlted by Guarantee)
Notes to the Financial Statements
For the Year Ended 31 March 2024
1. Accounting Policies
a) Basis of preparatlon
The financial statements have been prepared in accordance with Accounting and
Reportlng by Charltles., Statement of Recommended Practlce appllcable to charities
preparlng thelr accounts in accordance with the Flnanclal Reportlng Standards appllcable
in the UK and Republic of Ireland (FRS 102) {'Charities SORP FRS 102.) (Second Editlon,
effertlve 1 January 20191 and the Companie5 Act 2006.
The Charity constitutes a publlc benefit entity as defined by FRS 102.
Assets and liabllltles are Inltlally recognlsed at historical cost or transaction value unle55
otherwlse stated In the relevant 3ccountlng pollcy.
The flnanclal statements are presented In UK pound sterlln& whlch Is the Charltls
functlonal currency. and rounded to the nearest pound.
b) Legal status of the charlty
The charlty Is a company limited by guarantee and has no share capital. In the event of
the charlty belng wound up. the Ilablllty In respect of the guarantee is limited to £10 per
member of the charlty.
c) Income
Income is recognised when the charity ha5 entitletnent to the funds, any performance
condltlons attached to the Income have been met. it is probable that the income will be
recelved and the amount can be measured rellably.
Income from charltable actlvltes Includes grants and contracts for the provlsion of
seNices to beneficiaries as specified in contracts and servlce level agreements wlth local
authorlties, government bodie5 and other organi5ations. Voluntary income recelved by
way of donatlons Is Included In full In the Statement of Flnanclal Actlvltles when
Investment income compromises solely of interest on cash deposits.
Income from grants, 15 recogn15ed when the charlty has entltlement to the funds, any
performance condltions attached to the grants have been meL it Is probable that the
Income will be recelved and the amount can be measured reliabEy and is not deferred.
Income 15 deferred if any conditions for use Imposed by the donor have not been met.
Page22

The Affvocacy People. Company Number 0963421 (Llmited by Guarantee)
Notes to the Financial Statements
For the Year Ended 31 March 2024
d) Expenditure
Cost of raising funds l.e. those costs Incurred in attracting voluntary income are no longer
considered signlficant and there are no costs incurred In tradlng actlvitles that are purely
to ralse funds.
Cost of charltable attivities comprise costs incurred on the deflned charitsble purposes of
the charlty and Include direct costs of the charltable activlties together with those 5UPPOrt
costs incurred that enable these activlties to be undertaken.
Support costs are those costs tha( whllst necessary to deliver an activity, do not
themselves dlrectly produce charltable outputs. These will Include the cost of central
servlces such as general management. finance and human resources.
Expenditure Is allocated to the particular activity where the cost relates dlrectly to that
actlvity. However, the cost of overall dlrectlon and administration of each activity,
comprlsing the Salary and overhead costs of the central function, Is apportloned on an
estimate of the staff tlme attributable to each activity.
Governance costs (see Note 41 are costs associated with meeting the constitutlonal and
statutory arrangements of the charity. including internal and external audlt and the cost
of preparlng statutory accounts, the cost of Trustees, meetlngs, and other costs involved
wlth the charity's strateglc management.
e) Penslons
The charlty has arranged a deftned contribution scheme that 15 available to all members
of staff. The assets of this are held seperately from those of the charity In independently
administered funds. The maln provider of these pension funds Is the Pen5ion5 Trust. but
other prlvate providers are also used. Pension costs charged In the Statement of
Flnanclal Actlvite5 represent the contrlbutlons payable by the diarlty In the year.
fj Taxatlon
The charitable company Is a registered charlty and Is exempt from the taxation of Income
falllng wlthin chapter 3 part 11 of the Corporation Tax Att 2010 and sertion 256 of the
Taxatlon of Chargeable Gains Act 1992 to the extent that thls Income Is used to achleve
its charitable objectlves. No charge to taxatlon for the year has arlsen as a result of the
actlvities of the charity.
Value Added Tax is not recoverable by the charitable company and Is included within the
relevant costs in the statement of financial activitie5.
Page 23

The Advocacy People, Compary Number0963421 lknmited by Guarantee)
Notes to the Financial Statements
For the Year Ended 31 March 2024
gl Intangible assets
Intanglble asset5 are identifiable non-monetary assets without physical substance but
from which future economlc benefits wlll accrue - for The Advocacy People - prlnclpally
50ftware. For intangible assets over £2.000 these are amortised at rates calculated to
wrlte off each asset over it5 expected useful life which for software 15 assumed to be 20%
unless clrcum5tances Indlcate otherwise.
h) Flxed asset Investments
Investments are stated at market value as at the balance sheet date. The statement of
financlal actlvitles includes the net galns and losses arlslng on revaluatlon and dlsposals
throughout the year. Investments are made purely In fixed term deposlts wlth Lloyds
BanL there are no investment management costs.
l) Debtors
Debtors are recognlsed at thelr settlement amount, less any provlslon for non-
recoverabillty. Prepayments are valued at the amount prepaid.
j) Cash at Bank and in Hand
Cash at bank and In hand includes cash and short term hlghly Ilquld Investments wlth a
short maturity of three months or less from the date of acqui51tion or opening of the
deposlt or slmllar accounL
k) Credltor Llabllltles and Provlslons
Liabllities are recogni5ed when there15 an obligation at the Balance sheet date as a result
of a past event, it Is probable that a transfer of economic benefit will be required in
settlement, and the amount of the settlement can be estimated reliably. Llabillties are
recognised at the amount that the charity anticipates it will pay to settle the debt or the
amount it ha5 recelved as advanced payments for the goods or 5ervice5 it must provlde.
Provlslons are measured at the best estlmate of the amounts requlred to settle the
obllgatlon. Where the effert of the tlme value of money Is materlal, the provlslon Is based
on the present value of those amounts. dlscounted at the pre-tax discount rate that
reflects the risks speciflc to the liability. The unwindlng of the discount is recognlsed
within Interest payable and slmilar charge5.
Page 24

The Advocacy Peopl¢ Company Number 0963421 (Llmited by Guarantee)
Notes to the Financial Statements
For the Year Ended 31 March 2024
l) Financial instruments
The charity only has financial assets and financial liabilities of a kind that quallfy as basSc
flnanclal Instruments. Basic financial Instruments are initially recognlsed at transaction
value and subsequently measured at their settlement value wlth the exception of bank
loans whlch are subsequently measured at amortlsed cost using the effectlve interest
m) Funds accounting
General funds consist of unrestricted funds whlch the charlty may use for purposes at Its
dlscretion.
Designated funds are unrestrlcted funds earmarked by the trustees for a specific purpose.
Re5trlcted funds are those where the donor has imposed restrlctlons on the use of the
funds.
n) Services provided by volunteers
For the purposes of these accounts no monetary value has been placed on admlnlstratlve
and other services provided by volunteers for the charity.
o) Operatlng leases
The charlty classlfies the lease of prlntlng equlpment as operatlng leases.. the tltle to the
equipment remalns wlth the lessor and the equlpment Is replaced at the end of the
economlc Ilfe of such equipment whlch Is nomally five years. Operating leases payable
for the use of premises are charged on a stralght Ilne basis over the term of the lease.
p) Going Concern
The Board of Trustees have taken account of The Advocacy People's activities and factors
that are likely to affect Its future development. including Its flnanclal posltlon, the
management of financlal risks, the level of current reseNes and exposure to price and cash
flow rlsks as described in the Report of the Trustees Dn page 2-13. In partlcular by
preparing multl-year budgets and forward looking cashflow analysls and projections.
The Advocacy People has signFficant financlal resource5. and has a range of contracts wlth
a mix of expiry date5 and a track record of winnlng new buslness, and is diversifying into
new areas such a5 Healthwatch provision. As a consequence, the Tru5tee5 belleve that The
Advocacy People is well placed to manage its business risks successfully desplte the
current uncertain economlc outlook, After making enquiries, the Trustees have a
reasonable expectation that the charity has adequate resources to contlnue In operational
exlstence for the foreseeable future. Accordingly the Trustees have continued to adopt the
going concern basis In preparlng the annual report and accounts.
Page25

The Advocacy People. Company NLEmber 0963421 {Linwted by Guaranceel
Notes to the Financial Statements
For the Year Ended 31 March 2024
q) Critical accounting estimates and areas of Judgement
Preperation of the accounts requires the trustees and management to make slgnlficant
judgements and estimates.
The items in the accounts where these judgements and estlmates have been made
include5:
the useful economic lives attribu(ed to the intanglble fixed assets to
determine the approprlate depreclatlon and amortisation charges;
the basls on whlch support costs have been allocated across expendlture headlng5,'
the estlmated value of accrued income and work in progress;
the recoverability of trade debtors.
2. Income from donatlons
2024
Total
2023
Total
Unrestrlcted Restrlcted
Donations
837
837
837
837
2,977
2,977
No restricted income from donatlons was recelved in 2023.
3. Income from charltable actlvltles
The Income, surplus for the year and net assets are attributable to the princlpal actlvlty,
whlch Is prlmarlly to provlde advocacy serylces and the provlslon of Healthwatcli. The
charity operates in. and the whole of Its Income Is derlved from, the Unlted Kingdom.
2024
Total
2023
Total
Unrestricted Restricted
Statutory advocacy
Nonstatutory advocacy
Healthwatch
Other 5ervlce5
4,968,592
348.581
901,897
4,968,592 4,249,515
374,557
554,585
901,897
530,175
20,404
25.976
Total income
6.219.070
25,976
6.245.046 5,354,679
Restricted income from nonstatutory advocacy was £35.256 In 2023.
Page26

The Advocacy People. Company Number 0963421 {Llmlted by Guaranteel
Notes to the Flnancial Statements
For the Year Ended 31 March 2024
Page 27

TheA(fvoEacyPeoplE.CafflparyNLwnber096Y21 ¢Lk￿ledty&•r￿eej
Notes to the Flnanclal Statements
For theyear Ended 31 March 2024
{al AnJlysls of Expendlture
2024
Total
2023
Total
Current Year
Dlrert costs
Staff Costs
Staff rélated costs
Rent and servlce costs
Icr and admln15tratlon costs
Subcontractor fees
Prtsfessltsnal fÈes and 51mllar
Depreclatlon
Dlrert
Dlrert
Dlrect
Dlre(t
Dlrect
3.113,516
222.536
20.714
284.218
47S.508
44,437
220.32S
14.733
S,853
27,473
81,901
1.984
449,326
15,528
17,148
50,500
580
27,957
15,669
629
3.798.836
253,426
43,71S
363,139
557.989
87.698
3,578,624
194,210
21,921
205.497
530.149
51,723
36.864
4.618,988
Dtrect
Dlrert
13.320
4.160,929
352.269
561,039
30,566
5.104,803
Support costs
Staff Costs
Sthff related c95t5
Rent and servlce costs
Icr and admlnlstratl<M costs
Profe5$1onal fees and slmllar
Staff time
Staff tlme
Staff tlrne
Staff tlrne
Staff tlme
St3fltlme
481,836
15528
S5,763
2.209
576.104
18.978
490,150
2,824
30,650
138,564
38.349
33.380
733.917
1,241
76.113
28A38
15.69S
617.610
6.082
1273
1,254
49.355
10.827
4,045
2,233
75.077
93,022
34.756
19,182
742.042
DÈprÈtlatlon
Total
4,778.539
401,624
636.116
30.566
5.846.845
5.352.9D5
Page2B

TheAthiraw PeOFAe.Crfflp￿9 Number 0%3421 iikntted ty¢)J•iantee)
Note5 to the Flnanclal Statemvnts
For theyear Ended 31 March 2024
4. Ibl Analysls of Expendlture
2023
Total
2022
Total
Prlor Year
Dlrect costs
Staff Costs
Staff related costs
Rent and selvlce costs
Icr and admlnlstiatlon costs
Subcontrattor fee5
Profe5slonal fee5 and slmllar
Oepreclatlon
Dlrect
Dlrect
Dlrect
DSrett
Dliect
2,844.920
158,197
2,040
148.841
449,149
19.109
28,567
3.650.823
339,028
22,076
S10
372,656
10,728
19.371
31388
360
19.OB4
4.681
460.268
6,392
1.243
15.628
3,578.624
194,Z10
21.921
205.497
530.149
51.723
36.864
4.618.988
3,062,189
137,535
12,580
147,521
503.038
71,431
42,979
3,977,273
20,307
79.730
1406
3.366
467.423
2.477
910
Dlrect
Dlrect
I.CK)6
10,11B
250
29,356
Support costs
Staff Coscs
Staff relared costs
Rent and se￿[C¢ c05t5
ICT and admini*ratlon costs
Professional fees and slmilar
Depreclatlon
Staff tlme
Staff ilme
Staff ￿me
Staff time
Staff ilme
Staff tlme
391.366
2,255
24,473
110.638
).620
26.653
586,005
46.639
269
51.265
295
3,206
14,492
4.011
3.491
76.760
534,097
1.405
27.586
179,313
34,508
27.388
804,297
505,450
1916
13,185
3.649
3.176
69,834
ss
249
69
50,370
125,477
12,385
38,529
738.259
1.318
Total
4.236.828
537.257
S37.028
12.436
29.356
5.423.285 4,715.532

TheAtht)caryPeoFloctwnp￿ Number0963421 (Umlt¢d ￿￿•rantee)
Notes to th• FlnanilHI Staternents
Forthe Year Ended 31 March 2024
4. {cl Analysls between Restrlcted and Unrestrlcted Expendlture
2024
Total
2023
Total
Dlrect costs
staff Costs
Staff related costs
Rent and servlce costs
Icr and admlnlstratlon costs
Subcontratttsr fees
3.779.742
253.010
42.678
361.220
557,989
85.853
19,094 3,798.8a6
416
253.426
43.715
363.139
557.989
87,698
3,$46,760
193,776
20,391
196,904
530.149
51.639
36.572
4,576,191
31,864
434
3.578,624
194,210
21,921
205,497
530.149
S1.723
36.864
4,618,988
1.037
1,919
I,S30
8,593
Profe5slonal fees and slmllar
Depreclatlon
IA45
84
292
42,797
5,080,492
24,311 5.104.803
Support costs
Staff Costs
Staff related costs
Rent and servlce costs
I￿ and admlnlstratlon costs
Profe5slonal fees and 51mllar
Depreclatlon
573,570
18.895
2,534
83
576.104
18.978
486,163
2,813
30,426
137.106
38.068
33.157
727,733
3.987
11
49),ISO
2.824
30,650
138,564
38.349
33,380
733.917
224
1,458
281
91613
34,603
19,098
73&779
409
153
93.022
34.756
19.182
742,042
223
3,263
6,184

caCYPeop￿. CwbparyNunlxr0963421 wr￿ed￿{￿￿r￿iÈ*1
Notes to the Flnanclal Statements
For the Year Ended 31 March 2024
Totsl
5,819,271
27.574 5.846.845
5,303,924
48,981
5.352.905
pa￿31

The Adv(Kacy People. Company Number 0963421 {Llmlted by Guarantee)
Notes to the Financlal Statements
For the Year Ended 31 March 2024
Net (expenditure)/lncome for the year
Th151s stated after charglng:
2024
2023
Depreclation and amortlsation
Audltors, Remuneration: ALJdlt
Operating Lease Rentals: Propety
19.182
13.200
21.772
70,244
10,920
14.391
Trustee Remuneration. Expenses & Related Party TransactSons
No trustees received any remuneratlon from the charity in thelr capaclty as trustees.
Reimbursement of travel and accommodation cost5 amountlng to £54512023 - £4661
were reimbursed to 3 trustees (2023 - 1 trustees), No trustees recelved payments in
any other capaclty.
The Charity has not Èntered in to any related party transactions12023 £ Nll} and has
no balances Outstanding with any related parties at the Balance Sheet date12023 £
Nil).
Page 32

The Advocacy People. Company Number 0963421 (Limlted by Guarantee)
Notes to the Financlal Statements
For the Year Ended 31 March 2024
Staff Costs and Numbers
2024
2023
Staff costs were as follows:
Wages and Salaries
Agency fees
Soclal Securlty Costs
Employer Pension Contributions
3,950.735
3,661,761
11,055
299,909
95.049
320.652
103,554
4.374.940
4,068,774
Employee remuneration for employees earning more than £60,CNJO:
2024
2023
£60,000-£70,000
The key management personnel of the charity. comprise the Chlef Executive Officer.
Chlef Operatlng Officer, Business Development Director, Flnance Dlrector and HR
Director. The total employee benefits of the key management personnel of the Charlty
was £289,808 {2023', £290,802>.
The Charlty pays employer contrlbutlons to 170 (2023- 146) staff who are members of a
deflned contribution penslon scheme (see note 17).
The average weekly number of employees during the year Ihead count) was as follows..
2024
2023
146
29
19
Advocacy Servlces
Healthwatch and Contact Centre
Management and Administration
21
18
Total
194
183
Fulltlme equivalent staff
142
135
Page 33

The Advocacy People, Company Numiw 0963421 (Llmlted byGuaranteel
Notes to the Financial Statements
For the Year Ended 31 March 2024
Intangible Fixed Assets
Software
Software
purchased
developed in
house
Total
COST
At 1 April 2023
Additions in Year
Disposals in Year
19,729
17.628
11,548)
57,960
77,689
17.628
11,548)
At 31 March 2024
35.809
57,960
93,769
AMORTISATION
At 1 April 2023
Charge for the Year
Dlsposals In Year
8,392
7.590
{1,548)
30,910
11.592
39,302
19.182
(1,548)
At 31 March 2024
14,434
42,502
56,936
NET BOOK VALUE
At 31 March 2024
21.375
15,458
36,833
At 1 Aprll 2023
11,337
27,050
38,387
Flxed Asset Investments
Movement In flxed asset Investments
2024
2023
Market value brought foThvard at 1 Aprll 2023
Add addltlon5 to investment at cost
Dlsposals at carrying value
Add net galn on revaluatlon
883.918
(283.918)
4,418
Market value as at 31 March 2024
604.418
Investments at market value
ComprSsed:
Fixed interest securitles
604.418
All investment assets were held In the UK as flxed term deposlts of up to two year5.
Page 34

The Advocacy People, Company Number 0963421 (Limited by Guarantee)
Notes to the Flnancial Statements
For the Year Ended 31 March 2024
10. Debtors and Prepayments
2024
2023
Trade Debtors
Prepayments
Accrued income
759,978
44.347
293,317
686,095
35,458
169,029
1.097.642
890,582
11. Creditors . Amounts falllng due wlthln one year
2024
2023
Taxatlon and Social Securlty
Trade Creditors
Accruals
Deferred Income (see note 12)
99.382
103.968
253.717
62,323
84.696
77,034
271,754
60,409
519.390
493,893
12. Deferred income
2024
2023
Balance at the beglnnlng of the year
Amount released to income in the year
Amount deferred In the year
60,409
(60,409)
62.323
38,056
138,0561
60.409
62.323
60.409
13. Creditors . Amounts falling due after more than one year
2024
2023
Penslon Ilablllty (note 171
224
224
480
Pension liabillty is to provlde for an Identlfled liablllty relatlng to a shortfall on the
employee pension scheme.
Page 35

The Advocacy People. Company Number 0963421 (Limited by Guarantee)
Notes to the Financial Statements
For the Year Ended 31 March 2024
14. Statement of Funds
Current year
At 1 April
2023
At 31 March
2024
Income
Expenditure Transfers
Restricted Funds:
Berkshlre West CCG
West Berkshire Council
Heathwatch Portsmouth
(d)
(e)
24.756
1,220
(24.7561
(1,151)
(2,0001
(27.907)
1,546
2,000
3.546
1.615
Total Restrlcted Funds
25.976
1,615
Unrestrlcted Funds:
Deslgnated Funds
Fixed assets
(h)
38,387
53,420
108,755
17,628
(19,182)
36.833
41.575
108.755
64,492
41.915
5,253
35,078
11.158
22,603
12,778
42.962
1.164
424.566
Pension Reserve
Strategic Reserve
Healthwatch Hampshire
Heathwatch Portsmouth
Healthwatch Reading
Heathwatch Southend
Healthwatch West Berkshire
(11,845)
ti)
64,492
37,248
5,253
13,874
11,158
16.603
12,778
42,962
837
18,000
(13,333)
(k)
21,204
Healthwatch Wokingham
Readlng Connnectors
Berkshire West
Donations
6,000
Im)
In)
327
Total Deslgnated Funds
246.093
222.833
(32.515) (11.845)
General Fund
1,419.215 6.028.867 (5.786.423)
11,845
1.673.504
Total Unrestrlcted Funds
1.665.308 6.251.700 (5.818.938)
2.098.070
Total Funds
1.668.854 6.277.676 (5,846,845)
2,099.685
Page 36

The Advocacy People. Company Number 0963421 (Limited by Guarantee)
Notes to the Financial Statements
For the Year Ended 31 March 2024
14. Statement of Funds (continued)
Prior Year
At 1 April
2022
At31
March 2023
Income
Expenditure Transfers
Restrlcted Funds:
WEBCAS
la)
Healthwatch Southend
Ib)
Healthwatch West Berkshlre (c)
Berkshire West CCG
{d>
West Berkshire Council
{el
Portsmouth Heathwatch
ifj
Healthwatch Database
Ig)
9,548
1.200
3,327
(9,548)
(1.200)
15.977)
(24.756)
2,650
24,756
1,000
2,000
7,500
37.906
546
1.546
2,000
(7,5001
(48,981)
Total Restrlcted Funds
14.621
3.546
Unrestrlcted Funds:
Deslgnated Fund$
Flxed assets
Penslon Reserve
Strategic Reserve
Heathwatch Portsmouth
Heathwatch 5outhend
Healthwatch Woklngham
Donations
Total Deslgnated Funds
(h)
98,971
73,114
108.755
22,190
(60.584)
(19,694)
38,387
53,420
108,755
18,000
21.204
6.000
327
(5)
5,810
21,204
6.000
327
(10.0001
(kl
(n)
303,030
33.341
(10.000} {80,278)
246.093
General Fund
1,337,200 S.295.661 (5.293.924)
80.278
1.419,215
Total Unrestricted Funds
1.640,230 5.329.002 (5.303.924)
1.665.308
Total Funds
1.654.851 5,366.908 (5.352.905)
1.668,854
Page 37

The Advocacy peO￿e, Company Number 0963421 (Llmlted by Guarantee)
Notes to the Financial Statements
For the Year Ended 31 March 2024
14. Statement of Fund5 (contlnued)
Purposes of Fund balances
{al The WEBCA5 fund related to a grant received for advocacy and related services for people
with learning difficulties In West Berkshire.
{b} The Healthwatch Southend fund relates to a small grants for its Board development.
(c) The Healthwatch West Berkshlre fund relates to grant funding for specific project work
durlng the year.
(d) The Berkshire West CCG fund relates to grant funding for Learnlng Dlsablllty services.
(e) The West Berkshlre Councll fund relates to grant fundlng for Learning Dlsablllty servlces.
(f) The Portsmouth Healthwatch fund relates to grant fundlng fordevelopment work.
Ig} The Healthwatch Database fund relates to grant funding for a Clvl replacement database.
Deslgnated funds have been allocated by the Tru5tee5 for speclflc purposes and have
been reviewed in Ilne wlth the strateglc prloritles of the organisation.
{h) Fixed Assets represents the book value of flxod assets less depreciation to date -
equlvalent to the non cash resources recorded In the balance sheet and unavailable for
reallocatlon. They are expended when the relevant flxed assets are fully depreclated.
Penslon Reserve- represents the estlmated contlngent Ilablllty that would arlse If The
Advocacy People were to wlthdraw from Its current pension scheme due to a net deficlt
on the scheme- see note 17 which indudes detalled Informatlon.
01 Strategic development- represents an amount allocated to provide funding to promote
the development of The Advocacy People.
(k) Designated reserves have been establlshed for each Healthwatch servlce to 5UPPOrt
project and development work.
(l) Fundlng received for the Core20Plus Connectors Programme carried forward for
expendlture In the following financial year.
(m) Fundlng received for the three Healthwatch formlng the Berkshlre West element of the
Berkshlre, Oxfordshire and Buckinghamshire ICB from funding recelved from that
organisation.
(n) This represent5 non5peclflc donatlons which have been allocated to organlsatlonal
development.
Page 38

The Advotacy People, Company Number 0963421 ILlmlted byGuarantee)
Notes to the Financial Statements
For the Year Ended 31 March 2024
15. Analysis of Net Assets Between Funds
Current year
Fixed
Assets
Net Current
Asset5
Creditors
At31
March 2024
over one
year
Restrlcted funds
1,615
1.615
Unrestrlcted Funds:
Designated Funds
General Funds
Total Unrestrlcted Funds
36,833
387,733
1.673.728
2,061,461
424.566
1,673.504
2,098,070
(2241
1224)
36,833
Total Funds
36,833
2.063,076
1224)
2,099,685
Prlor year
Fixed
Assets
Net Current
Assets
Creditors
At31
March 2023
over one
year
Restrlcted Fund5
3,546
3,546
Unrestr5cted Funds
Deslgnated Funds
General Funds
Total Unrestrlcted Funds
38.387
207.706
1.419,695
1.627.401
246,093
1.419.215
1.665.308
(4801
14801
38.387
Total Funds
38.387
1,630,947
(4801
1.668.854
Page 39

The Advocacy Peopk Company Number 0963421 (Llmlted by Guarantee)
Notes to the Flnanclal Statements
For the Year Ended 31 March 2024
16. Operating Lease Commitment
2024
2023
The charity has commltrnents under operating leases for equipment land and buildlngs
due:
Withln one year
Wlthln 2 to 5 years
21,772
23.603
14.391
32,151
Total operating lease commitment
45.375
46,542
17. Penslon Ilabllltles- actual and contlngent
TPT Retlrement Solutlons ~ The Growth Plan
The Advocacy People partlclpates Sn a multl-employer scheme whlch provldes benefits to
some 638 non-assoclated participating employers. The scheme Is a defined benefit scheme
in the UK. It 15 not posslble for the charlty to obtain sufficient Informadon to enable it to
account for the scheme as a defined benefit scheme. Therefore, it accounts for the scheme
as a defined contribution scherne.
The scheme Is subject to the fijndlng le81slatlon outlined In the Penslons Act 2004 whlch
came Into force on 30 December 2005. Thls. together with documents Issued by the
Penslons Regulator and Technical Actuarial Standards Issued by the Financial Reportlng
Courscil. set out the framework for funding defined benefit occupational penslon schemes
in the UK.
The scheme Is classlfled as a 'last-man standlng arrangement,. Therefore. the charity is
potentlally Ilable for other participating employers, obllgations if those employers are
unable to meet thelr Share of the scheme deficit followlng wlthdrawal from the scheme.
Partlclpatlng employers are legally required to meet thelr share of the scheme deficit on an
annuity purchase basls on withdrawal from the scheme.
A full actuarial valuation for the scheme wa5 carrled out at 30 September 2020. Th15
valuatlon showed asset5 of £800,3m. liabilities of £831.9m and a deficlt of £31,6m. To
eliminate this funding shortfall. the Trustee of the scheme has asked the participating
employer5 to pay additional contributions to the scheme.
The recovery plan contrlbutions are allocated to each partlcipating employer in line with
their estimated share of the Series 1 and Series 2 scherne liabilities.
Page 40

The Advocary People, Company Number 0963421 (Llmtted by Guarantee)
Notes to the Financial Statements
For the Year Ended 31 March 2024
17. Pension liabllities- actual and contlngent (continued)
Where the scheme is in deficit and where the charity has agreed to a deficit funding
arrangement. the charity recognises a liablllty for thls obllgatlon. The amount recognlsed
Is the net present value of the deficlt reductlon contributlons payable under the
agreement that relates to the deficit. An amount has been recognised in the accounts to
provide for this liabllity (see Note 14).
The Advocacy People recognises a liabilty measured as the present value of the
contributlons payable that arlse from a deficlt recovery agreement and the resultlng
expense that would be recognlsed In the Income and expendlture account l.e. the
unwlndlng of a discount rate as a finance cost In the period In whlch It arises. It Is these
contributions that have been used to derive the charlty's balance sheet1Sablllty.
2024
2023
Provision at start of period
Unwlndlng of the dlscount factor {Interest expense)
Deficlt contributlon pald
Remeasurements- impact of any change In assumptions
Remea5urements- amendments to the contribution schedule
480
753
18
(274)
14
1274)
(13)
Provislon at end of perlod
224
480
Assumes discount rates of 5.31% {31103124) and 5.5286131103123) whlch are the
equlvalent slngle dlscount rates which. when used to dlscount the future recovery plan
contributions due, would give the same re5uIt5 a5 Using a full AA corporate bond yield
cuNe to dlscount the same recovery plan contrlbutlons
The charlty has also establlshed a deslgnated reserve to provlde for the contingent Ilablllty
that would arlse If The Advocacy People were to decide to withdraw from the Pensions
Trust, which is estimated at £41,575. {see Note 14(i)). However, there are no plans
currently to exlt the scheme.
Page 41