Trustees annual
report and financial
statements
For the year ended 31 August 2024
Anna Freud
building the mental
wellbeing of the
next generation

Contents
References and administrative details
4 A message from Professor Peter Fonagy OBE, retiring Chief Executive
and The Hon Michael Samuel MBE. Chair of the Board of Trustees
5 A message from Professor Eamon Mccrory, Chief Executive
6 Objectives and activities
7 Our strategy and goals
7 Supporting our people
8 Strategic report
9 Achievements and performance
13 Sustainability
13 Streamlined Energy and Carbon Reporting
15 Financial review
20 Structure. governance and management
22 Plans for the future
25 Trustees and auditors
27 Independent auditor's report to the members of Anna Freud
31 Financial statements
36 Notes to the financial statements

References and
administrative details
The Anna Freud Centre, operating as Anna Freud, is a registered charty, number
1077106, and a company limited by guarantee, company number 03819888.
Board of Trustees
Ms Catherine Bedford
Ms Tori Cadogan
Ms Antonia Cowdry
Mr Andrew Evans
Ms Anne-marie Huby
Ms Pamela Hutchinson OBE
Ms Namrato Kamdar
Professor Linda Mayes MD
Mr Peter Oppenheimer
Mr Daniel Peltz OBE (Treasurer)
Professor Stephen Pilling
The Hon Michael Samuel MBE (Chair}
Mr Dominic Shorthouse (Deputy Chair)
(resigned 03.12.24)
Dr Sarah Wood OBE (resigned 12.03.25)
Auditors
Haysmac LLP
10 Queen Street Place
London. EC4R IAG
Chief Executive
Professor Eomon Mccrory lappointed
1.09.24)
Chief Operating Officer
Ros Bidmead
Chief People Officer
Marjorie James FCIPD
Chief Financial Officer and Company
Secretary
Christine Kanu (left 12.12.24)
Dovid Fowler (from 06.01.25)
Applied Research and Evalu(rtion
Director
Professor Jessica Deighton
Schools Director
Joime Smith MBE
Education and Training Co-Director
and Clinical Co-Director
Claire Evans {from 24.04.23)
Medical Director
Dr Dickon Bevington MA MBBS
MRCPsych PGCert FRSA
For key manogement remuneration,
please see poge 45.
Bankers
Barclays
Level 12. 1 Churchill Place
London. E14 5HP
Investment managers
Cazenove Capital
l London Woll Place
London
EC2Y SAU
Registered address
4-8 Rodney Street
London, Nl 9JH
020 7794 2313
www.annafreud.org
Patron
Her Royal Highness
The Princess of Wales
Key management personnel
Chief Executive
Professor Peter Fonagy OBE Fmedsci,
FBA, FBPSA, PhD, DipPsy (retired
3 1.08.24)

Welcome
A message from Professor Peter Fonagy OBE,
retiring Chief Executive and The Hon Michael
Samuel MBE. Chair of the Board of Trustees
The past financial year. ending 31 August 2024. has seen significont achievements for
Anno Freud. We've now completed three of the five years of our strategy. and in that time
we've taken huge steps towards closing the gap in mental health support for children.
young people, and families. We've continued to expand our essential support through
extensive work in schools and colleges, training professionals across the UK. and providing
crucial family assistance vio local outhorities. A particular milestone wos the launch of our
manifesto. 'Thinking differently.. which calls on the government to prioritise prevention and
early intervention in mentol health care.
With less thon a third of people seeking mentol heolth support in the UK octuolly receiving
itl
our mission remains critical. It is essential that we deeply understand the needs of
young people by carefully listening to their experiences ond ensuring their voices shape
our actions. Our commitment to being o diverse and collaborative organis(rtion that truly
represents the communities we serve has been strengthened this year. through dedicated
efforts in equity, diversity. inclusion. and participation.
Alongside reflecting on these ochievements. l informed the Boord and Executive of my
intention to retire as CEO at the er)d of the 2024-2025 academic year. My journey with
Anna Freud has been an extraordinary privilege, enriched immeasurably by the talented
and passionate colleagues who have worked tirelessly alongside me. l am profoundly
groteful to each ond every person who hos contributed to making Anna Freud the brilliant
ond compassionate child mental health chority it is today.
I would also like to extend o personal thank you to the clinicians whose dedication provides
vital support and hope to bobies. children. and young people every day- as they once
provided essential help to me during my own adolescence. Equally. I wont to express my
gratitude to the educators and researchers whose tireless commitment and innovation
continue to odvance our understonding and improve our proctices. Additionolly.
heartfelt thanks go to the professional support staff. whose contributions behind
the scenes moke our mission achievable and our impact sustainable.
Finolly. we ore delighted to announce Professor Eamon
Accrory os our CEO beginning I September 2024.
Eamon has been part of the Anna Freud family
for 18 years. dedicoting his research ot UCL to
advoncing our understanding of complex trauma.
His expertise. commitment. and passion promise
exciting new era for our charity.

A message from our new Chief Executive.
Professor Eamon Mccrory
In these chollenging times. our mission is more important than ever.
y vision for Anna Freud is rooted in two core principles: innovotion ond collaboration.
These volues have been central to our organisation since its inception. ond I believe they
are two sides of the same coin. We must continue to strive to develop fresh ideas - and
we must improve access to this new knowledge by sharing the latest scientific and
clinical insights.
I believe that we can hove a transformotive societal impact if we work collaboratively. We
con radically improve current models of prevention and intervention for the mony thousonds
of young people who need help ond support.
I feel incredibly privileged to lead such an extraordinary orgonisotion ond
I'm truly excited about what we can achieve.
We would like to thank oll Anno Freud colleagues. os well as the young people, porents,
carers and supporters who enable us to complete our essential work towards building
the mental wellbeing of the next generation.

Objectives and activities
Anna Freud is a mental health charity and we've been supporting
children and young people for over 70 years.
We listen to and learn from their diverse voices, and integrate this
with learnings from our science and practice to develop and deliver
mental health care.
This holistic approach has world-changing potential - our training,
schools support. networks, partnerships and resources equip those
who impact children and young people's lives with the knowledge and
skills to support their mental health.
Our vision
We want to see a world
where all children and young
people can reach their full
potential; a world where the
right support is available at
the right time.
Our mission O
We wont to close the
gap in mental health and
wellbeing by advancing.
translating and sharing the
best proctice with those who
impact the lives of children.
young people and families.
Our values underpin all of our
work. See our organisational

Our strategy and goals
Our 2022-2026 Closing the Gap strategy outlines how we will close the gaps in
mental health support so all children and young people can reach their potential.
We want to close gaps in science. implementation and knowledge to empower
parents, carers and professionals to support children and young people.
Closing gaps in science: we can only support mental ill health if we understand its
couses. We will conduct cutting-edge research and listen to lived experience
and widen participation to develop new and better solutions.
Closing gaps in implementation: we will design and test new approaches
to improve available support.
Closing gaps in knowledge: we will share knowledge of what works ond best
practice. providing training to empower professionals with the skills
and understanding to support children and young people.
Supporting our people
We believe our people are our greatest osset ond that they work best when
they're supported. We support our colleagues through:
Wellbeing support: all staff have access to a third-party employee
assistance programme. con dedicate one Wednesday afternoon a
month to a wellbeing activity and finish at 3pm every Friday.
Flexible working: we support hybrid working and offer fully remote
work during the summer. to support those with caring responsibilities.
Inclusion: we've launched on EDI Acceleration Group to monitor our
progress in implementing our EDI strategy.
People and culture: we developed a new people and culture strategy
for 2023-2026, reviewing ways of working and setting out how we
can develop to achieve our ambitions.
Employee voice: we introduced an employee voice forum in autumn
2023 for colleagues to share their thoughts on decision-moking
across our organisation.

Strategic
Report
prrp

Achievements and performance
Thinking differently:
our manifesto
Clinical support for
schools and colleges
Closing gaps in science,
Closing gaps in implementation
implementation and knowledge
and knowledge
Requests for mental health services have Schools and colleges are well-placed to
more than doubled since 2018. yet only
influence children and young people's
32% more patients are being seen today mental health and wellbeing. Our
compared to March 202 1.2 To close this
Schools and Colleges Early Support
gap. we ore urging policymakers. politi-
Service provides clinical mental health
cal parties and funders to think different- support for students aged 11-25. The
ly in our first ever manifesto.
service was developed in response to
Launched in spring 2024. our manifesto
the rise in mentol ill health caused by
brings young voices and scientific
the COVID-19 pandemic and has so far
insight together with our 70+ years of
reoched 177 schools and colleges.
experience to call for change. Thinking
Through the service. schools and
differently calls for a shift in the dialogue colleges can refer students for one-to-
around mental health towards early
one sessions with clinical practitioners,
intervention and prevention. It is founded as well as access consultations and
on the belief that strong mental health
webinars for staff. parents and carers.
should be a foundation. not a fix.
The service aims to build networks
of support around young people by
providing the adults around them with
the skills and knowledge to support
their wellbeing.
This summer, we have received a £1
million donation from the Julia Rausing
Trust that will enable us to continue
subsidising the Ser￿lce. This means we
can reach more schools and colleges and
support more young people.
Thinking differently details a five-point
plan, informed by the lived experience
of our Young Champions and driven
by science:
give young people a meaningful
say in an expanded approach
to prevention
focus on communities
odopt a whole-school approach
to mental health and wellbeing
widen our collective understanding
of childhood trauma
leverage the power of science
ond dato.
We believe that these five asks
could transform the mental wellbeing
of a generotion.
AA

National Autism
Trainer Programme
Closing gaps in knowledge
The Notional Autism Trainer Progromme
INATP) is o partnership with AT-Autism,
commissioned by NHS England to
improve autistic people's experience of
care in mental health services.
UKTrauma Council
Closing gaps in science
and knowledge
One in three children and young people
are exposed to a potentially traumatic
event before they are 183
increasing
the risk of mental health problems
later in life. The UK Trauma Council
(UKTC) is an Anna Freud project that
It is co-designed. co-produced and
aims to reduce the negative impacts of
co-delivered with autistic people, ond
childhood traumo through knowledge
promotes an experience-sensitive.
dissemination and education. It is the
trouma-informed approach. It aims to
first UK-wide group in its fi'eld to bring
develop the knowledge and skills of NHS together practice. policy ond lived
staff to understand and advocate for
experience.
autistic patients. improving the quality
and efficacy of their core.
Over the last year, the urrc has:
The programme follows o troin-the-
trainer model, meaning that those
who undertoke the training deliver the
training back to their own workplace.
olongside an expert with lived
experience of outism - an Expert by
Experience (EbE). This model vastly
increases the programme's influence:
for every delegate we train. a whole
group of their colleogues also receive the
programme's leaming.
We're on torget to deliver NATP training
to o total of 4.860 trainers. Since the
beginning of the programme. we have
delivered training to 3.666 delegates -
with 3.266 of those being trained over
the lost year.
trained over 3.500 professionals
on topics such a traumatic
bereavement, PTSD, and trauma
from war and conflict
had 61,000 resources downloaded
launched two animated short
films created in collaboration
with children ond young people
including for those impocted by
war. migration and conflict
had over 150.000 website visitors
surpassed 3.3 million views
on YouTube.
-NATP training has acted as a catalyst for a culture shift within the service-
including within senior leadership [...] the resounding feedback from staff
was that it was the EbE's input that made the training so successful."
Kate Walder, Keyworker Service Lead. and Michael Jarvis. Practice
Development Lead. HCRC Care Group
10

Changing ourselves
We need to adapt to meet the needs of children and young people. In line with our
strategic goals, we have taken several steps towards transforming our organisation
over the last year.
EDI
Participation
At the halfwoy point of our 2022-2026
EDI strategy, we hove made significant
progress towards our four objectives.
Objective one: representation
We have been improving our diversity
monitoring processes across all our
operations by investing in better
systems (salesforce) and ensuring
more consistency in our questions to
help us identify where we most need
to focus our efforts.
Article 12 of the UN Convention on
the Rights of the Child states every
child and young person has the right
to express their views. feelings and
wishes on matters affecting them,
and to have those views considered
and taken seriously.,
We are doing this by collaborating with
the young people and families who have
lived experience of mental ill health or
accessing mental health services. We
launched our first participation strategy
in spring 2024 to provide a roadmap for
embedding participation in everything
we do. The strategy details our practice
model. the Lundy Model of Participation.
Under this model, children and young
people should be given space to be
heord. power to use their voice. an
audience to listen to them. and
influence over decision moking.
Objective two: inclusion and belonging
We have continued our support for
diversity networks. which create
community. provide safe spaces.
and deliver awareness events for
all colleagues.
Objective three: continuous learning
We've implemented Tnandatory
EDI training for oll colleagues. This
improves aworeness of the principles
of EDI and encourages openness
to different perspectives and
experiences.
Download our full
artici
crtion strote
In 2023. we provided 90
opportunities for young people,
parents and carers to inf luence
strategy, research and delivery.
We will continue our participation
journey and further
develop opportunities
for young people and
their families to influence
our work.
Objertive four community wellbeing
We have adopted a restorative
practice approach, which centres on
conflict resolution, accountability and
resilience. to ensure all colleagues are
safe to learn and ask questions.
There is still work to be done, but
the steps we have taken have laid
foundations for even more progress.
Our autumn 2024 EDI progress report
will set torgets for the final two years
of the strategy.
11

Brand, marketing
and communications
This year we have:
developed our Brand, Morketing and
External Affairs Team
provided brand. morketing and
communications expertise to support
delivery of strategic. controctual and
income-generating activities
used internal communications to
foster community and belonging.
supporting our EDI ambitions.
Looking after our people
This year we have:
developed a new people strategy
created an orgonisotional
development function to build
culture and drive forward employee
wellbeing initiatives
increosed copacity of our People ond
Culture Team to enhance support for
managers and colleagues.
Digital transfomiation
This year we have:
launched a new website with the
tools to power a multi-medio rich
platform of knowledge and
experience exchange
increosed the accessibility and
efficacy of our digital processes
used technology to provide insights
that will promote more meaningful
relationships with those we serve.
12

Sustainability
Streamlined Energy
and Carbon Reporting
Consumption (kwh) and
greenhouse gas emission
(tC02e) total
This report summorises our energy
usage. emissions, efficiency actions ond
performance under the Streamlined
Energy and Carbon Reporting
regulations. These regulations require us
to report our greenhouse gas emissions
from scope one and two, (electricity, gas
and tronsport) every year.
Our report has been prepared in line
with the March 2019 Department for
Business, Energy and Industrial Strategy
IBEIS) guidelines.
We have included measured emissions
from activities that we have financial
control over as required under The
Companies (Directors. Report) ond
Limited Liability Partnerships {Energy
and Carbon Report) Regulations
2018. unless otherwise stated in
the exclusions statement.
This is our third yeor of reporting
on the consumption and associated
emissions for our operations. Scope one
consumption and emissions relote to
direct greenhouse gas emissions that
occur from sources we control or own
{e.g., fuel combustion in boilers,
furnaces. vehicles).
Scope two consumption ond emissions
relate to indirect greenhouse gas
emissions ossociated with the purchase
of electricity, steam, heat ond cooling
(gas and electricity use in buildings).
Scope three consumption and emissions
relote to emissions resulting from
sources not within scope one and two.
including business travel (vehicle. air and
rail). disposal and treatment of waste
generated in operations.
13

Totals
Total consumption (kwh) figures for our reportable energy supplies:
Utility and scope
2024 consumptim (kwh) 2023 cmmption (kwhl
Gaseous and other fuels (Scope one)
374.066
450,535
Grid-supplied electricity (Scope two)
209.221
173,974
Tronsportotion (Scope three)
43.099
39,530
Total emission {tC02e) figures for reportable energy supplies (conversion factors
used in these calculations ore detailed in the oppendix):
Utilty and scope
2024 consumption (tC02e} 2023 consumption (tC02e)
Gaseous and other fuels (Scope one)
68.51
82.52
Grid-supplied electricity (Scope two)
44.42
36.94
Tronsportatior) (Scope three)
1.20
i.io
tol
114.14
120.5
An intensity metric of tC02e per FfE hos been applied for our annual total
emissions. The methodology of the intensity metric calculations is detailed in the
appendix. and the result of this analysis is:
Intensty metric
2024 intensty metric
2023 intensity metric
tCo2el￿E
0.36
0.42
Energy efficiency improvements
We implemented a carbon reduction plan in 2022. A key aspect is ongoing
monitoring and driving energy efficiencies where it is cost effective. proportionate
and practical to do so.
Measures taken in 2024
Following completion of the London Mayor's Business Climate Challenge (BCC).
we've continued using the loGen platform to actively monitor our utilities usage
and emissions data. We remain an active member of the Islington Sustainability
Network.
Appendix
Scope one. two and three consumption and C02e emissions data has been
calculated in line with the BEIS reporting guidance. Emissions Factor Database 202 1
has been used, utilising the kwh gross calorific value (CV) and KGC02e emissions
factors relevant for the reporting period 01 September 2023 to 3 1 August 2024.
Intensity metrics have been calculated using total tC02e figures and the selected
performance indicator for the relevant reporting period: full time equivalents {￿E}
314 (2023: 288).
14

Financial review
Financial Position of
the Charity
Clinical and preventative services
£1.8m {2023= £1.4m)
The financial stotements for the yeor to
Education and training
31 August 2024 are shown on page 30
£11.4rn (2023: £73m)
onwords.
Research
The result for the year to 31 August 2024 £3.3m12023 £3.5m)
is a surplus of £1.2m (2023: deficit of
(£l.Im). The surplus of £1.2m is driven
Conference and study events
both through continued demand for
£5.8rn (2023: £6.2m)
our training activities and our work in
schools to improve child mental health
outcomes. The principal driver for growth
in our training was the delivery of the
National Autism Trainer Programme
(NATP), a highly successful train-the-
troiner model.
Schools
£2.6m12023: £L6ml
Fundraising
Our fundraising strategy remains
focused on five core income streams:
individual giving. corporate partnerships.
trusts and foundations. statutory grants
and community giving. This is to provide
financial stobility but to also ensure
a diverse portfolio of income. without
overreliance on one income stream.
The surplus for the year will support
continued investment in our Closing the
Gap strategy (2022-2026).
The outlook for income and mojor
training progrommes is less certain than
in previous years. The landscape for
government f unding is uncertain and we
are seeing delays in the commissioning
of new services.
This year we achieved £3.6m of
voluntary income thanks to our valued
supporters. Despite the challenging
fundraising environment, we are
delighted to have received significant
support for our flagship Schools and
Colleges Early Support Service and UK
Trauma Council projects. We also set up
our new Anna Freud Pioneers initiative
(formerly Giving Circle), attracting
support from dedicated philanthropists
who share our desire to build o mentally
healthy society. We are excited to be
running our first event towards the end
of the calendor year to officially lounch
the giving group and share more about
this impactful initiative.
Thank you to our growing community
of Pioneers who provide us with core
funding. Your support is vital to our
work and gives us space for innovation.
enabling us to remain agile as an
organisation.
The delivery of our Closing the Gop
strotegy will allow us to undertoke more
tailored training and support through the
use of research and practice combined
with technology. This will be essential
to support our delivery through a more
economicolly challenging environment.
We will review our underlying cost base
through 2025 to drive efficiency and
reduce our cost base to respond to the
challenges.
Income
Our income for the year was £29.3m
12023: £24.7m) representing an increase
of 19%. predominantly in fee and
commissioned income generated from
charitable activities.
15

Expenditure
fund ongoing work in the event of
Our expenditure for the year to 31
any significant disruption or economic
downturn. Reserves also provide working
August 2024 was £28.Im12023:
£25.7m) of which charitable expenditure
capital ensuring that during the year we
can meet upfront expenditure prior to
was £27.5m (2023: £25.Im). an overall
increase of 9.6% reflecting additional
income being received.
resources to support the delivery of NATP Increasing uncertainty over govemment
and continued investment in our Closing
funding to in particular schools ond
the Gap strategy (2022-2026).
the NHS means that there will likely
be increased volatility in our income in
future years. To respond to this we will
be delivering plans that drive efficiency
and our cost base lower ond build our
reserves. This will provide the assurance
that we can maintain our essential
services. The Trustees have reviewed the
free reserves and consider the level held
to be reasonable.
Clinical & Prevent(rtive services
£4.Im (2023: £4.Om)
Education & Training
£8.6m (2023: £7.Im)
Research
£1.6m (2023 £2.4m)
Investment performance
Schools
£6.Im (2023: £5.Im)
Our investment strategy is reviewed
by the Board on on annual basis,
with interim reviews of performance
at Finance Committee meetings. The
investment mandote fully considers
environmental. social and governance
matters. There is no direct investment
in tobacco and we actively avoid
investments in companies with
significant exposure to alcohol.
armaments. pornography. gombling and
predotory lending.
Total funds held at 31 August 2024 were The overoll objective is for investment
£34.Om (2023: £32.6m) of which £26.3m funds to achieve income and capital
were primarily designated for the Fixed
growth over ond above inflation in the
Asset Fund (2023: £27.6m) and £6.7m
medium to long term.
12023: £4.4m) were free and unrestricted.
As of 31 August 2024, the funds under
The increase in free reserves to £6.7m
investment were £2.9m12023: £2.5m).
is primarily driven by the operating
Income derived from investments to
surplus for the year of £1.3m (2023:
31 August 2024 was £149.212 (2023:
deficit of (£1. Im)). The increase in free
£71,805).
reserrfes to £6.7m represents 2.9 months
of operating expenditure and is £0.3m
The investment portfolio grew by 16%
in the year to 31 August 2024 (2023:
below our policy of holding o minimum of 0%) reflecting a return to more positive
three months operating expenditure.
investment markets with the decline in
Anna Freud holds finonciol reserves
the rate of inflotion.
to ensure that we con continue to
User Participation & Dissemination
£1.3m (2023: £1.Om)
Research & Policy Development
£5.7m (2023: £5.2m)
Reserves
16

Going concern
The Board of Trustees having reviewed the financial position and financial forecasts
hove concluded that there are sufficient resources to continue in operational
existence for the foreseeable future, being a period of a least 12 months from the
date of approvol of the financial statements.
Trustees are satisfied that Anno Freud continues to have a robust risk management
framework including a strong system of financial controls which is sufficient and
appropriate for effective management of all known strategic. operational and
financial risks.
The Board therefore continues to support the going concem basis of accounting in
preparing the annual accounts.
Principal risks and uncertainties
Approach to risk management
The Board of Trustees is responsible for ensuring a robust risk manogement
framework is in place for identifying, mitigating and managing risks across all
of Anna Freud's activities.
The Board is supported by its sub-committees in reviewing and monitoring risks
ensuring that the risk management framework is adequate and effective.
The Board's sub-committees provide critical oversight to the Executive ensuring that
the risk management approach is embedded across the organisation. integrated
into our annual business planning and reporting cycle and spans all our activities.
17

Summary of potential risks the Board has identified
Strategic
We are in the fourth year of our Closing the Gap strategy with ongoing
investment required to deliver critical new elements and ensuring that we
maximise the return and impact from systems that are in use. We have
implemented a comprehensive programme management framework to ensure
that we hove right people resource to mointoin oversight on key deliverables
and milestones.
Operational delivery
The grovrth in breadth and scale of Anna Freud's activities presents a challenge
in maintaining oversight and governance. We manage this through a combination
of oversight from our Board sub-committees. a robust planning and performance
review process. business continuity plans. risk assessments and evaluation of
scenario plons. This delivers a framework to ensure that we can respond quickly
to unforeseen or adverse events.
Economic environment
The economic outlook for Anno Freud is the most challenging this decade.
Uncertainty on future government funding is causing the NHS and schools
across the country to review both the timing and scale of their tender for services.
The charity sector in general is always challenged by insufficient funding and
increasing demand for services. However, after review the Executive and Trustees
feel that the outlook for income is likely to be adverse in the coming yeors.
Consequently we will use our plonning process in 2025 to deliver a multi-year
plan that incorporates efficiency measures. a programme to ensure that we
maximise all benefits from our Closing the Gap strategy and income maximisation
and diversification.
The plans will be prepared by the Executive and be overseen by the Finance
Committee. Regular updates will be provided to the main Board through the
Finance Committee.
Cyber security threats
The threat of cyber security attocks continues to increase in both volume ond
sophistication. The charity sector and hospitals have all seen increased levels
of threat.
Anno Freud has seen an increased level of attack and continues to invest in
training for our staff that includes data security training for all new employees
and volunteers with annual refresher training for all staff and volunteers.
We continue to ensure that our IT infrastructure is updated and we undertake
regular security testing to ensure that our IT infrastructure and dota remain
secure.
18

Structure,
governance
and management
The Anna Freud Centre operating as Anna
Freud is a reglstered charity (number
10771061. It is set up under its Memorandum
and Articles of Association as a company
limited by guarantee (number 03819888).
The Board of Trustees comprises the
charity's Trustees who are the legal directors
of the company. New Trustees are selected
through open recruitment, during which we
aim to ensure representation and fill skills
gaps within the Board.
The Board of Trustees approves the salary
for the Chief Executive Officer and our pay
structure. Our pay framework is based upon
defined grades. Jobs are evaluated before
being placed in a grode and are somple
tested against pay rates in the sector.
The Board of Trustees sets and reviews
strategy. and monitors operational matters
supported by sub-committees reporting to
the Board.
Our Trustees have complied with the duty
in section 17 of the Charities Act 2011. to
have due regard to the Charity Commission's
general guidance on public benefit.
20

Equity, Diversity
and Inclusion (EDI)
Sub-committee
Finance. Audit and
Risk Sub-committee
The committee reviews the onnual
accounts, internal or external audits.
investment and reserves policies. Its
membership includes the chair and
the treasurer. Matters not reserved for
decision by the Board of Trustees are
delegated to members of the Executive
team. including the Chief Executive.
Chief Operoting Officer, Chief People
Officer and Chief Finonciol Officer.
The committee monitors and provides
guidonce on the EDI agenda and the
implementation of the EDI strategy. It
also monitors the progress of the EDI
plan. determines priorities. and provides
robust scrutiny and challenge on EDI
issues in our orgonisation.
The People and Culture
Sub-committee
Quality Sub-committee
The committee oversees pay and
reward, performance and continuous
professional development. It regularly
reviews staff turnover. satisfaction.
disciplinaries and grievances to make
recommendations for how we con
improve. It also reports on our gender
pay gap and works with the EDI
Sub-committee to increase diversity.
inclusion and equitable opportunities
for staff.
The committee oversees the practice
interventions delivered by Anna Freud
directly to children, young people and
families. through direct delivery projects
(online and face-to-face). research
projects, commissioned contracts for
services or training activities for those
who support the mental health and
wellbeing of children. young people
and families. It assures the Board
thot our practice services comply with
professional and regulatory standards.
The Development
Sub-committee
The Nominations ond
Succession Planning
Sub-committee
The committee supports our voluntary
income streams, particulorly from
philonthropists. major donors and
corporates. It identifies and engages
prospective donors and supports
engagement activities.
The committee is responsible for
the trustee appointment process,
reviews the structure and composition
of the Board {including the skills,
knowledge and experience) and makes
recommendations for change. It ensures
succession planning for key roles. that
leadership needs are met. and the
organisation is able to achieve its aims.
Digital and Technology
Sub-committee
The committee helps the Board and
Executive teom harness technology
to grow our impact and better senie
children. young people and families. It
shares insights. ideas and challenges,
ond ensures we have mechanisms in
place to manage digital and
technological risks.

Plans for the future
Next year: 2024-2025
Education for Wellbeing
We will continue to work towards our
We began a trial of the Department
mission of closing the gaps in mental
for Education-funded Education
health support for all children and young for Wellbeing programme in 2017.
people. This includes our commitment to The programme evaluates multiple
embedding equity. diversity and inclusion pioneering ways of supporting students.
across our organisotion. We will increase mental health to discover which
the scope of our impact, working to
universal school-based wellbeing
influence by sharing best practice
interventions work for whom and under
using outcomes from our Education for
what circumstances.
Wellbeing programme, and developing
our digitised leaming offer to increase
our our reach and capacity to teach.
Education for Wellbeing is England's
largest research trial of school-based
mental health interventions and is
evaluated by our Evidence Based
Practice Unit (EBPU}. We will continue
our research and evaluation on this
Our Closing the Gap strategy ends in
project until the end of 2024. when the
trial ends. The EBPU will share their
2026. As we move into 2025. we will
review our progress and publish a
findings in the first quarter of 2025.
revised strategy from 2026. The process Our digitised learning offer
will be collaborative with our Boord and
colleagues and will be informed by lived We will develop our learning offer over
experience. in line with our participation
the next year. We're aiming to shift our
strategy.
investment towards e-learning, self-
directed learning and short courses,
enabling us to package learning offers
together and create new opportunities
for connection and peer learning.
One way that we impact the lives
of children and young people is by
supporting the adults who support
them. such as school staff and clinicians.
Developing new delivery methods and
increasing accessibility will ollow us
to train more professionals without
reducing the quality of their learning,
therefore improving the lives of the
children and young people they support.
Renewing our strategy
from 2026
National Centre for
Family Hubs
We lounched the Department for
Educotion-funded Notional Centre for
Family Hubs (NCFH) in spring 202 1. in
collaboration with the Early Intervention
Foundation. The NCFH supports family
hubs by shoring best practice with hub
providers across England. The Centre
is informed by lived experience and
offers support through tools. resources
and troining. The NCFH has been
commissioned until March 2025- until
then, we will continue to disseminate
evidence-based knowledge of best
practice for family hubs to support
families across the country.
22

UK Trauma Council
The UK Trauma Council IUKTC}
will continue its work supporting
children and young people who have
experienced trauma. In spring 2024
the UKTC announced a collaboration
with Refuge, the UK'S largest specialist
domestic abuse organisation. Between
2024-2027. the UKTC and Refuge will
colloborate to develop. pilot and roll
out an intervention aiming to oddress
the impact of domestic abuse on
children and young people- os well as
supporting their parent or carer.
to improve booking processes and
monagement of our growing training
and events offering
rebuilt and relaunched Pod. our
patient outcomes monitoring tool
developed digital capability for our
Schools and Colleges Eorly Support
Service. including a bespoke solution
for referrals. triage. scheduling clinical
sessions, measuring outcomes, and
access to resources for students, staff,
parents and carers.
Our digital transformation is ongoing.
and we will continue to develop the
systems we need to enhance and grow
our work.
Equity, diversity and
inclusion (EDI)
At the halfway point for our current EDI
strategy. our commitment to building a
more diverse workforce is ongoing. To
monitor our progress and conceive our
next steps. we are developing an EDI
progress report for autumn 2024.
Our dato collection for the report
identified several underrepresented
groups, which enobles us to develop
positive action initiatives to address
underrepresentation. The report will
set measurable targets to ensure we
We will continue to update our Mentally
remain occountoble for addressing
Healthy Schools resource hub and
underrepresentation ocross our
targeted support toolkit. We will
organisation. Being a more diverse
continue to use Schools in Mind, our
organisation means better representing
network for education professionals, to
the communities we seek to sep4e. which share best practice and evidence-based
better places us to understand ond meet expertise on wellbeing in education.
their needs.
We will also continue to support
communities in Brent, Harrow and Ealing
with our child ond family mental health
teams, providing intervention for children
and young people with moderate mental
health needs. Our Ealing team has
reduced waiting times in the borough
from multiple years to less than six
months, and over the last year, the three
teoms reached over 1,200 young people.
Support for schools and
communities
We will continue to support children
and young people in schools and
colleges. Our clinical support service
{SCESS) is recruiting schools for the
2024-2025 ocademic yeor, and for the
first time will be operating as a paid
subsidised service.
Digital strategy
and development
We are implementing o digital
transformation to ensure our technology
and systems support the work that we
do. So far. we have:
implemented a new customer
relationship management system
23

Grosvenor Hart Homes
London Mayor's Office
for Policing and Crime
partnership
The Hart Homes programme. launched
in September 2023, oims to improve
outcomes for children and young people
by providin9 families with secure homes
We ore partnering with the Mayor's
and access to support. The initiative
Office for Policing and Crime to reduce
began in Chester ond is aiming to scale
youth violence and criminal exploitation
the project across the North West and in in London. We are working with an
London over the next three years. Anna
alliance of organisations to implement a
Freud is a mental health partner for the
common language and way of working
service - this includes signposting to
to moke space for difficult conversations.
external support as well as on internal
To do this. we are:
offer that supports tenants to manage
their needs. Our offer includes:
embedding the language of
restorative practice
delivering dynomic EDI training
and support
delivering adaptive mentalization-
based integrative treatment (AMBITI
training.
The AMBIT approach focuses on
creating systems of help around young
people to ensure they receive joined-up
support - and that teams ore supported
and equipped to deliver it.
staff consultation
supervision of Chester's mental
heolth nurse
ossessment. treatment ond quality
ossurance of mental health partners
training
evaluation with Pod. our outcomes
dota collection tool.
24

Trustees and auditors
Fundraising code of
practice
In preparing these financiol statements,
the Trustees are required to:
We volue our supporters and donors
and put them at the centre of all our
fundraising activity. We are registered
with the Fundraising Regulator
self-regulatory scheme and as
members, we follow the Institute of
Fundraising's Codes of Fundraising
Practice and comply with their key
principles. Fundraising activities ore not
outsourced to professional fundraisers
or commercial participants. We are not
aware of any occasion during 2023-
2024 when we have been in breach of
the Fundraising Code of Practice.
select suitable accounting policies
and then apply them consistently
observe the methods and principles
in the Charities Statement of
Recommended Practice (SORP
make judgements and estimates that
are reasonable and prudent
state whether opplicable UK
Accounting Standards have been
followed, subject to any material
departures disclosed and explained in
the financial statements
prepare the financial statements on
the going concern basis unless it is
inappropriate to presume that the
charitable company will continue in
business.
Trustees, responsibilities
The Trustees (who ore also directors of
The Anna Freud Centre for the purposes
of company law) are responsible
for preparing the Trustees. annual
report and the financial statements in
accordance with applicable law and
United Kingdom Accounting Standards
(United Kingdom Generally Accepted
Accounting Practice).
Company law requires the Board of
Trustees to prepare financial statements
for each financial year which give a
true ond fair view of the stote of affairs
of the charitable company and of the
incoming resources and application of
resources. including the income and
expenditure, of the charitable company
for that period.
Trustees are responsible for keeping
proper occounting records that disclose
with reasonable accuracy ot any time
the financial position of the charitable
company and enable them to ensure
that the financial statements comply
with the Companies Act 2006. They are
also responsible for safeguarding the
assets of the choritable company and
hence for taking reasonable steps for
the prevention and detection of froud
and other irregularities.
In so far as we are aware:
There is no relevant audit information
of which the charitoble company's
auditor is unaware.
The Trustees hove token all steps
that they should hove taken to make
themselves aware of any relevant
audit information and to establish
that the auditor is oware of that
information.
25

Section172 Companies Act 2006
The Trustees acting in accordance with Section 172 of the Companies Act 2006
consider that they have complied with their duties with regards to promoting the
Charity s success in achieving its charitoble purpose to advocate and advance for
public benefit of the awareness. prevention. relief and education of mental illness
andlor disorder.
Trustees have overall oversight on the implementation of the strategic priorities
from our Closing the Gap strategy and during the year provided rigorous challenge
through Board and sub-committee meetings.
Long term consequences
of decisions
Fundraising
The breadth and scope of fundraising
The impact of decisions taken at Anna
activities remained fully compliant
Freud are considered over the medium
throughout the year with relevant
and long term. Strategic goals are
fundraising regulations and emerging
outlined on page I l and we share more
best practice.
about our plans for the future on page 22. Impact in the community
Interest of employees
and environment
During the year, we developed and
Anna Freud is committed to ensuring that
implemented our people strategy
we carefully consider to the f ullest extent
including the establishment of our
possible the impact of our activities on
employee voice forum. Further
the different communities that we serve.
information on how we support our
Further information on our sustainability
people can be found on page 7 of
ond environmentol impact can be found
this report.
on pages 13 and 14.
Business relationships with
Acting fairly between members
suppliers, customers ond others;
Fostering a truly inclusive culture is
and reputation for high standards central to our or9anisotional values and
of business conduct
underpins the close working relationship
between Trustees and the Senior
Anno Freud is fully committed to ensuring Leadership Team.
that oll our interactions with stakeholder
groups ore undertaken in a professionol.
ethical. fair and constructive manner.
Auditors
The auditors. Haysmoc LLP, will be proposed for
reappointment in occordonce with Section 485 of the
Companies Act 2006. The Trustees, report, incorporating
the Strategic Report. was approved by the Trustees on
29 May 2025 and signed on their behalf by:
The Hon Michoel Samuel MBE
Chair of the Board of Trustees,
26

Independent auditor's report
to the members of The Anna
Freud Centre
state
fort
which com
Financial
thes
to the financial statements. including
a summary of significant accounting
policies.
ial re
bee
their preparation is applicable law an
United Kingdom Accounting Stondard
including Fin
onci
able in th
Ireland (United
Accepted Accou
l August 20
Statement of
the Bal
esh
Audi
law. Our r
ndards
(ISAS (
nsibilities under those
described in the
udit
of the financial statements section of
our report. We are independent of the
n accor
ce with the ethical
tsth
rere
to our
audit of the fi
cial statements in the
UK. including
FRC'S Ethical Standard.
other ethical
nce with these
eve that th
dit
ained sufficient
asis for
orting
nd Rep
dom General
g Practice).
ncial
ents
evid
and
ave
teto
give
th
on
iting
In
Gene
Pract
perfor
ate
20
oubt
tyto
peri
hen
orise
ies and the
stees with
rnor
fthi
o going co
ant sectio
27

Other information
the strategic report and the directors.
report included with the Trustees,
onnuol report have been prepared
in accordance with applicable legal
requirements.
The Trustees are responsible for the
other information. The other information
comprises the information included in the
Trustees. annuol report and the Welcome
from the Chair and Chief Executive. Our Matters on which we are
opinion on the financial statements does
not cover the other information and,
except to the extent otherwise explicitly exception
stated in our report. we do not express
any form of assurance conclusion
In the light of the knowledge ond
thereon.
understanding of the charitable
company and its environment obtained
in the course of the audit. we have
not identified material misstatements
in the Trustees, annual report (which
incorporates the strategic report and the
directors. report).
We have nothing to report in respect of
the following matters in relation to which
the Companies Act 2006 requires us to
report to you if. in our opinion:
adequate accountin9 records have
not been kept by the charitable
compony; or
the choritable company financial
statements are not in ogreement with
the accounting records and returns; or
certain disclosures of Trustees,
remuneration specified by law are
not made: or
we have not received oll the
information and explanations we
require for our audit.
required to report by
In connection with our audit of the
financial statements. our responsibility
is to read the other information and, in
doing so. consider whether the other
information is materially inconsistent
with the financial statements or our
knowledge obtained in the audit or
otherwise appeors to be moterially
misstated. If we identify such material
inconsistencies or apparent material
misstatements. we are required to
determine whether there is a material
misstatement in the finonciol statements
or a material misstatement of the other
information. If, based on the work we
hove performed. we conclude that there
is a material misstatement of this other
information. we are required to report
that fact. We have nothing to report in
this regard.
Opinions on other
matters prescribed by the
Companies Act 2006
In our opinion. based on the work
undertaken in the course of the audit:
Responsibilities of Trustees
for the financial statements
the information given in the Trustees,
onnual report Iwhich includes the
strategic report and the directors.
report prepared for the purposes of
company law) for the financial year
for which the financial statements
ore prepared is consistent with the
financial statements; and
As explained more fully in the Trustees,
responsibilities statement set out on
page 20. the Trustees (who ore olso
the directors of the charitable company
for the purposes of company law) are
responsible for the preparation of the
financial stotements and for being
satisfied that they give a true and fair
28

view, and for such internal control as
the Trustees detemine is necessary
to enable the preparation of financial
statements that are free from moterial
misstatement, whether due to fraud
or error.
Based on our understanding of the
charitable company and the environment
in which it operates, we identified that
the principal risks of non-compliance
with laws and regulations related to
regulatory requirements of the Charity
Commission. Care Quality Commission
(CQC), for GDPR and safeguarding
regulations, and we considered the
extent to which non-compliance might
have a material effect on the financial
statements. We olso considered
those lows and regulations tht hove
a direct impact on the preparation
of the financial statements such as
the Companies Act 2006, FRSIO2,
the Charities Act 2011. the Charities
Statement of Recommended Practice
(SORP). payroll tox ond sales tax.
We evaluated management's incentives
and opportunities for fraudulent
manipulation of the financial statements
(including the risk of override of
controls) and determined that the
principal risks were related to posting
inappropriate journal entries to revenue
ond management bias in accounting
estimates. Audit procedures performed
by the engagement team included:
inspecting correspondence with
regulators and tax authorities
discussions with management
including consideration of known
or suspected instances of non-
compliance with lows and regulotion
and fraud
evaluating management's controls
designed to prevent and detect
irregularities
identifying and testing journals.
including journal entries posted
with unusual account combinations,
postings by unusual users or with
unusual descriptions
challenging assumptions ond
judgements made by management in
their critical accounting estimates.
In preparing the financial statements. the
Trustees are responsible for assessing
the charitable company's ability to
continue as a going concern. disclosing.
as applicable. matters related to going
concern and using the going concern
basis of occounting unless the Trustees
either intend to liquidate the charitable
company or to cease operations. or have
no realistic alternative but to do so.
Auditor's responsibilities
for the audit of the financial
statements
Our objectives are to obtain reasonable
assurance about whether the financial
statements as o whole are free from
material misstatement. whether due to
fraud or error. and to issue an auditor's
report that includes our opinion.
Reasonable ossurance is a high level
of assurance, but is not o guorantee
that on audit conducted in accordance
with ISAS {UK) will always detect a
material misstatement when it exists.
Misstatements con arise from fraud
or error and ore considered material
if, individuolly or in the aggregate.
they could reasonably be expected to
influence the economic decisions of users
taken on the basis of these financial
statements.
Irregulorities, including froud, are
instonces of non-compliance with laws
and regulations. We design procedures
in line with our responsibilities. outlined
above, to detect material misstatements
in respect of irregularities, including
fraud. The extend to which our
procedures are capoble of detecting
irregularities, including fraud is detailed
below.

Because of the inherent limitations of an audit. there is a risk that we will not detect
all irregularities, including those leading to a material misstatement in the financial
statements or non-compliance with regulation. This risk increases the more that
compliance with a law or regulation is removed from the events and transactions
reflected in the financial statements. as we will be less likely to become aware
of instances of non-compliance. The risk is olso greater regarding irregularities
occurring due to fraud rather than error, as froud involves intentional concealment,
forgery, collusion, omission or misrepresentation.
A further description of our responsibilities for the audit of the financial statements
is located on the Finonciol Reporting Council's website at:
Qudito￿. This description forms part of our auditor's report.
Use of our report
This report is mode solely to the charitable company's members. as o body. in
accordance with Chapter 3 of Part 16 of the Componies Act 2006. Our audit work
has been undertoken so that we might state to the choritable company s members
those matters we are required to state to them in an Auditor's report and for no
other purpose. To the fullest extent permitted by law. we do not accept or assume
responsibility to onyone other than the charitable company ond the choritoble
company's members as a body, for our audit work, for this report, or for the opinions
we have formed.
Kathryn Burton (Senior Statutory Auditor)
For and on behalf of Haysmac LLP. Statutory Auditor
Date: 30 May 2025
10 Queen Street Place
London EC4R IAG
30

Financial
Statements
31

Statement of financial activities,
incorporating an income and
expenditure account
Year ended 31 August 2024
The Anna Freud Centre Charity number 1077106. company number 03819888.
Notes
Unrestricted
Restricted Total funds Total funds
funds 2024 funds 2024
2024
2023
Grants. doncrtions ond legacies
629.618
2.941.664
3.571.282 3.801.108
Investments
149,212
149,212
71,805
Chaiitable activitses:
Clinicol ond preventative services
Education ond troining
Research
1.801.083
1.801.083
1,421,483
11.412.141
11.412.141
7,363.822
1.974.657
1.331.930
3.306.587 3.512.329
Conference and study events
5.819.011
49.731
742 6.267,884
Schools
2.565.289
2.565.289 1,634,472
23.572.181
1.381,661 24.953.842 20,199,990
Other
559.389
559.389
597,394
IOA
29233.ns 24670.29
Expenditure on
Raising funds
Fundraising ond publicty
Investment and management
fee5
538.365
538,365
579.746
19.682
Legol fees
47,662
558.047
558.047
627,408
Expenditure on
Charitable activities
Clinical and Preventotive services
3.637.579
487,530
109
4.073,100
Applied Research
1.328,836
326,385
221
2.457,173
Educotion ond Training
Research and Policy Development
8.503.977
93,428
97.405 7.139,336
4.052.286
1.631.427
5.683.713
5.284,142
32

fwmls 2024 fvnds 2024
2024
20
Schools
4.875,625
1.193.239
6.068.864
5.114.017
User Participation, Librory and
Dissemination
1.328.421
1.328.421
1.041.593
23.726.724
3.732.009 27,458.732 25,109,361
4 24284771 1731009 28.016.780 2&73&7
Net incomel(expenditure) before
investment gains
625.629
591.316
1.216.945 11.066.472)
Net investment gains
Net income I (expenditure)
Net movement
in funds
188.009
188,009
136,749)
813.638
591.316
1.404.954 11.103.221)
813.638
591,316
L.404,954 11.103,221)
Funds bolonce brought for4vord
at I September
12 32.036.688
622,286 32,658,974 33,762,195
Funds balance carried forward
at 31 August
12 31850326
1.213.602 34063328 32.658,974
There were no recognised goins or losses other thon os disclosed in the statement
of financial octivities. All income ond expenditure relate to continuing activities.
The accompanying notes form an integral part of these financial statements.
Full comparatives are shown in note 17.
33

Balance sheet
Year ended 31 August 2024
Registered chority number 1077 106. registered company number 03819888.
Notes
2024
2023
Fixed assets
Tangible assets
Investments
35.877.478
35.744.267
2.852.039
2.534.501
Current ossets
Debtors
3.931.325
4.289.187
Cash at bonk and in hand
4.251.825
5.709.224
8.183.150
9.998.411
Creditors: amounts falling due
within one year
9 (6.684.915)
19.386.306)
Net current assets
1.498.235
612.106
Creditors: amounts falling due
after more thon one yeor
Total assets less total liabilities
10
16.163.824)
16.231,9001
34.063.928
32.658.974
Funds
12
General funds
6.638.094
5.032.255
Designoted funds
Restricted funds
26.212.232
27.004.433
1.213,602
622.286
T•tal funds
34,063,928
32,658,97
The accompanying notes form an integral part of these financial statements.
The financial statements were approved and authorised for issue by the Boord on
29 Moy 2025 and were signed below on its behalf by:
The Hon Michael Samuel MBE
Chair of the Board of Trustees,
Daniel Peltz OBE
Treasurer

Statement of cash flow
Year ended 31 August 2024
Registered chority number 1077106. registered company number 03819888.
2024
2023
Net movement in funds
1,404.954
11.103.221)
Depreciotion charges
785,539
688,543
Income from investments
{149,2121
171.8051
Unrealised investment (gainslnosses
Ilncrease)Idecreose in debtors
{188.0091
36.749
357.862
11.320.460)
Increoselldecreosel in creditors
(2.769.465)
1.862.501
Net cosh flow (used in)Iprovided by operoting octivities
(558,331)
(92,307)
Cosh flows from investing activities
Investment income
149,212
71,805
Purchose of tangible fixed ossets
Disposal of tangible fvxed assets
Depreciation charges on disposal of tangible fixed assets
Purchose of investments
{915.7481
(1.178.594)
70.866
1,202,188
(70,866}
11.198.386)
1149,212)
171,8051
Disposal of investments
(Decrease) in cash
16.680
1899.0681
11.174.792}
Cash Ilows from financing activi
Decrease in cosh and cosh equivolents in the period
Cash and cosh equivolents ot the beginning of
the period
(1.457.399}
11.082.4861
5.709.224
6.791,710
Cosh and cosh equivalents ot the end of the period
4.251.825
5.709.224
Note 16 provides further detail of the movement in net debt.
35

Notes to the
financial statements
Year ended 31 August 2024
1. Accounting policies
a) Basis of preparation
All assets costing more than £l.000 and
with an expected useful life exceeding
The financial stotements have been
one year are capitalised.
prepared in accordance with Accounting Depreciotion is provided on all tangible
and Reporting by Charities: Statement
fixed assets. other than freehold land. ot
of Recommended Practice applicable
rates calculated to write off the cost or
to chorities preparing their accounts in
valuation. less estimated residual value,
accordance with the Financial Reporting
of each osset on a stroight-line basis
Standard applicable in the UK {FRS 102)
over its expected useful life, os follows:
(effective l January 2019) {Charities
SORP (FRS 102)), the Financial
Freehold properties - 1.33% per annum
Reporting Standard applicable in the UK Fumishings and equipment- 25% per
{FRS 102) and the Companies Act 2006.
onnum
The Anna Freud Centre meets the
definition of a public benefit entity
under FRS 102. Assets ond liabilities
are initially recognised at historicol cost
or transaction value unless otherwise
stated in the relevant accounting policy
note(s).
Preparation of accounts on a going
concem basis
b) Depreclatlon
c) Investments
Investments ore included in the balance
sheet at market value. It is the charity's
policy to keep valuotions up to date
such that when investments are sold
there is no gain or loss arising relating
to previous years. As a result. the
statement of financial activities does
not distinguish between the valuation
adjustments relating to sales and those
relating to continued holdings as they
are together treated as changes in
the value of the investment portfolio
throughout the year.
The Trustees consider there are no
materiol uncertainties about the
charity's ability to continue as a going
concern. The review of our financiol
position. reser+/es levels and future
plans gives Trustees confidence the
charity remains a going concern for the
foreseeable future.
d) Income
All income is recognised once the charity
has entitlement to income. It is probable
that income will be received and the
amount of income receivable can be
measured reliably. With grants and
donations, once an award or pledge has
been made in writing and if there are no
restrictions or constraints on receiving
the donation then this will be recognised
in full once entitlement is established.
All other incomes are recognised based
Charity information
The Anna Freud Centre (known as
Anna Freud) is a company limited
by guarantee (registered number
03819888). and a public benefit entity
and registered charity in England and
Wales {charity number 10771061. The
address of the registered office is 4-8
Rodney Street, London, Nl 9JH.
36

on the matching principle. and so are
related to the activity. otherwise they
remain repoyoble and so deferred.
Grant income is recognised under the
accruols basis in line with staff costs.
e) VAT
Where appropriate, expenditure
includes irrecoverable value added tax.
"T.r-
f ) Expenditure
Direct costs have been charged to
the relevant project it has arisen for.
Overheods ore opportioned across the
organisotion based on a percentage of
direct costs. Governance costs include
costs incurred in meeting constitutionol
and statutory requirements.
g) Employee benefits
Pension costs
The organisation offers employees a
6% contribution towards their pension
based on their gross salary. Employees
who do not opt out of the scheme are
members of a group personal pension
contributory system with Royal London,
administered by The Anna Freud Centre.
Short tenn benefits
Short term benefits including holiday
pay are recognised as an expense in the
period in which the service is received.
Employee tennination benefits
Tennination benefits are accounted
for on an accrual basis and in line with
FRS 102.
37

h) Fund accounting
m) Critical judgements
General funds consist of amounts
and estimates
available to the Trustees to be applied
In the application of the accounting
at their discretion within the objects of
policies. the Trustees ore required
the charity. Designated funds comprise
to make judgement. estimates. and
unrestricted funds which have been set
assumptions about the carrying value
aside at the discretion of the Trustees for of assets and liabilities that are not
specific purposes.
reodily apparent from other sources. The
Restricted funds consist of amounts
estimates and underlying assumptions
subject to special trusts within the
are based on historical experience and
objects of the charity either imposed by
other factors that ore considered to be
the donor or by the terms of the appeal.
relevant. Actual results may differ from
All income and expenditure is shown in
these estimates.
the statement of financial activities.
The estimates and underlying
assumptions are reviewed on an ongoing
basis. Revisions to accounting estimates
are recognised in the period in which the
estimate is revised if the revision affects
only that period, or in the period of the
revision and future periods if the revision
affected current and future periods.
It has been decided to depreciate the
Kings Cross Property over 75 years to
reflect its usef ul economic life.
i) Financial instruments
The charitoble compony only hos
finonciol ossets and financial liabilities
of a kind that qualify os basic financial
instruments. Basic financial instruments
are initially recognised at transaction
value and subsequently measured at
their settlement value.
l) Cash at bank and In hand
Cash ot bank and cosh in hand includes
cash and short term highly liquid
investments with a short maturity.
k) Debtors
Trade and other debtors are recognised
at the settlement omount due after any
trode discount offered. Prepayments are
valued at the omount prepaid net of any
trade discounts due.
l) Creditors and provisions
Creditors and provisions ore recognised
where the charity has a present
obligation resulting from a post event
that will probably result in the transfer
of funds to a third party and the amount
due to settle the obligation can be
meosured or estimated reliobly. Creditors
and provisions are normally recognised
at their settlement amount ofter allowing
for any trade discounts due.
38

2. Grants and donations
Year ended 31 August 2024
2024
2023
Unrestricted general
629.618
439,811
629,618
439.81
Restricted funds
Campus Project (fonnerty Development Fund)
The Clore Duffield Foundation
25,000
Child Psychotherupy Services
The Anna Freud Foundation
3.937
The Chesser Trust
15.000
8.000
Anonymous donor
3,600
Sundry donors
4,333
Refiective Parenting: Speciol
Anonymous donor
20,000
Kailo proiert
University College London
129.333
44,898
Earty Years core funding
Munthe Fomily
City Bridge Trust
Sundry donors
27,301
20,734
Compaign for Leorning - Family finonciol resilience
The Chesser Trust
2.892
8,000
Anonymous donor
3.600
126.687
Cllnkal servkes
IMG Trust
15.000
Refiective Fosterin9 Collaboration
KPMG Foundation
110,000
Segelman Trust
National Institute of Heolth Reseorch
109,000
4.179
University College London
38,955
Barts Health NHS Trust
27,475
AMBIT Pett Mentoring
The Berkeley Foundotion
39
5,000

Reflective Parenting
2024
2023
Reflective Parenting
John Lyon's Chority
The Rayne Foundation
plied Research and Evoluation
eeTwo evalu(rtion
62.796
7.204
25.000
Mee Too Education Ltd
30.404
Violence Reduction Unit
Institute for Fiscol Studies
34.450
BEssr
Notionol Institute of Health Research
70,000
South London & Maudsley NHS Trust
10.738
MARCH Emerging Minds UCL
University of Exeter
Image Based Measure
University College London
891
26.518
Anonymous donor
PGS centrol costs
50.000
Kings College London
Drinka sd￿arships & Bursories
Barbara Throckmorton Drinka Scholarship Fund
16.290
2.350
Education and Training
.STAR
Kings College London
Stholar5hi
32,491
The Chesser Trust
9,000
CAH Privote Philanthropy
LifePsycholo9y Ltd
Anonymous donors
50.000
20,000
2,661
Nominet Trust
39,585
O Projects
The UK Trauma Council
40

2024
The ORP Foundation
10.000
10,000
University College London
The Prudence Trust
18.138
120,000
National Lottery Community Fund
241,697
University College London collaborations
Anonymous donor
Psychoanolytic Electronic Publishing
Virginia Tech Corilion School of Medicine
35.000
34.000
50,714
55,939
Fund for Psychoonalytic Research of the American
Psychoanolytic Associotion
The Royal Australian and New Zeoland College of Psychiatrists
Peringtol Reseorth
11.148
56.201
Barts Health NHS Trust
6.371
National Institute for Health and Core Research
4.790
Support for Children
The Dohon Family Foundution
94.882
Pragmatic Manrfesto
The Prudence Trust
44,916
Barts Health NHS Trust
3,411
SUMMIT
University College London
ChAiyfRe
126.118
BERRI Evaluation
Innovote UK
8.028
Llghthouse Parentlng Programme Evalu(rtlon
Foundations. the What Works Centre for Children's Sociol Core
971
94,389
Intemationol Psychoanolytical Association Research
International Psychoanalytical Association
9.158
ERIC Study
Kovli Trust
154.589
173,872
aosing the Gap accelerution
Peors Foundotion
150.000
150,000
Sthools
Inclusion and specialist help in schools
The Famity School
41
Anonymous donor
50.000

2024
2023
The Foyle Foundotion
Alternative provision roll out
The Foyle Foundation
Anonymous donor
Central Costs
45,000
30,000
30,000
Porticus UK
132.794
Clinical help in schools
Schools outreoch service
St Giles-in-the-Fields and William Shelton
14,300
Educutional Chority
Schools and colleges early support service
Garfield Weston Foundation
loo.000
200,000
The Prudence Trust
100.000
100,000
Westminster Foundotion
100.000
loo,000
Mind
343,232
The Julio ond Hans Rausing Twst
The Julio Rausing Trust
300.000
500,000
Kewan Estate
50.000
Knowledge dissemination in schools
Schools in Mind
Jo Malone London
170,430
Mentolly Heolthy Schools
Jo Malone London
4,615
Goldman Sachs Gives IUKI
2.500
Anonymous donor
Paul Hamlyn Foundation
The AIfvA Foundation
50,000
44.000
44,000
35.000
35.000
Berry Street Foundotion
21.103
21.103
Munthe Family
50.000
Sundry donors
100
MHIS Schools Training
Ford Britoin Trust
2.150
Autism and Wellbeing in Schools
Anonymous donor
300.000
300,000
Rcstrictcd Total
2.941.664
3.361,297
42
Grand Total
3,571,282
3.801,IOEI

3. Investment income
2024
2023
Income from listed investments
149.212
71,805
4. Total expenditure
Total expenditure year ended 31 August 2024
Salaries Consultants
PG
grants
Other Support
expense
costs
Total 2024
Cost of roising funds
Fundroising ond
publicty
506.224
18.000
14.141
538.365
Investment
management fees
19.682
19.682
Legol fees
506.224
18.000
33.823
558.047
Charitable
expenditure
Clinical
2.746,107
136.145
98.372 1,144,485 4,125,109
Applied research and
evaluation
1.049,625
2.855
175.457
427.284 1.655,221
Education and
training
4,614.689
271.466
83,512 1.725.033 1.902.705 8.597,405
Research ond policy
development
2.272.853
641,396 631,992
824,978 1.312.494 5.683,713
Schools
4.031.956
161.668 100.000
304.524 1,470.716 6.068.864
User porticipotion.
librory ond
dissemination
1.027.685
185.249
115.487
1.328.421
15.742.915
1.398,779 815,504 3.243.851 6,257.684 27.458,733
74 4267A84
43

Total expenditure year ended 31 August 2023
Salaries Consultonts
PG
gronts
Other
expense
Support
costs
Totol 2023
Cost of roising funds
Fundroising ond
publicity
542.206
18.600
18.940
579.746
Investment
management fees
Legal fees
47,662
47.662
542.206
18.600
66.602
627,408
Charitable
expenditure
Clinicol
2.706.743
270.458
24.573 1.071.326
4.073.100
Applied Researth
and Evaluation
1.312.859
519.942
122.395
501.976 2.457.172
EducatTon ond
Training
3,897.995
1,081,662 85.518
440,973 1,633.188 7.139.336
Reseorch and Policy
development
2.143.358
627.046 349.742
836.555 1.327.441 5.284.142
Schools
3.362.287
185.667 100.000
213.312 1.252.751 5.114.017
Llser porticipation.
library and
disseminotion
762.423
88,547
190,624
1,041,594
14.185.665
2,773,322 535.260 1,828,432 5.786.682 25,109.361
n7J71
179
73&7
44

5. Staff costs and numbers
2024
2023
o) Stoff costs
Wages ond solories
Social securtty costs
15.292.479
14,029.469
1.542.250
1,440.514
Pension costs
783,245
683.383
17M17J74
2024
2023
Staff costs include seconded staff
costs amounting to £626,530 (2023:
£508,646).
Staff costs also includes staff
redundancy payments amounting to
2 £62.42612023: £27.307).
Emoluments over £60,000
No.
£60,001- £70.000
20
17
£70,00 1- £80,000
12
£80,00 1- £90.000
£90,00 1- £100.O(yJ
£ioo.001- £iio.(x)o
2024
2023
Pension contributions of £156,583 were
made to those receiving emoluments
over £60.000 (2023: £120.545).
The total remunerotion paid to key
management personnel in the period
was £802,211 (2023: £722,853).
The averoge number of
employees analysed by
function wa
No.
Clinical
79
Education ond Troining
173
139
Research
iii
104
Conferences
23
21
Schools
95
87
Library
b) Trustees
No Trustee received remuneration for their services during the year (2023 £nil).
Reimbursed expenses were £nil (2023: £nil)
45

6. Tangible fixed assets
Freehold land
Freehold
properties
Furnishings &
equipment
Totol
Cost
At I September 2023
8,110.690
28,112.281
1,254,102
37.477,073
Additions
915.748
915,748
Disposals
Transfers
170,8661
170,866)
At 31 August 2024
8.110.690
28.112.281
2.098.984
38.321.955
Depreci(rtion
At I September 2023
1.593.029
136.774
1.729,803
Charge for
the yeor
374.831
410,708
785.539
Disposals
170.8661
170.866)
At 31 August 2024
Net book volue
1,967.860
476,616
2,444,476
At 31 August 2023
8,110,690
26.519.252
1,114,325
35.744,267
At 31 August 2024
8,110.690
26,144.421
1,622,368
35.877,478
46

7. Investments
2024
2023
Market value ot I September
2.534.501
2.499.445
Additions
149,212
71.805
Investment & management fees
119.6821
(19,6821
136.749
Mart¢et value at 31 August
Historical cost ot 31 August
2.852.039
2.534.501
2,074,641
2.253,022
Listed investments (morket voluel
UK fixed interest
268.065
369.066
UK equity shares
91,814
491,866
Overseos equities
Property
1.566,316
1.204,222
88.425
103.808
Alternative assets
208.936
234.919
Market volue of listed investments
2.223.556
2.403.881
Cosh
628.483
130.620
1¢
The investment managers. Cazenove Capital were appointed from November
2023. having taken over monogement of the portfolio from Sarosins. Cazenove
Capitol invest in a wide ronge of investments ond the Trustees regularly review
performance. The investment managers are remunerated by a percentage of the
value of the fund and the chorge for 2024 was £0 Nil (2023: £0 Nil).
47

8. Debtors
2024
2023
Trade debtors
656,454
1,962.886
Prepayments and accrued income
3.273.756
2,326.301
Other debtors
1,115
3.931.325
4.289.187
D•btor&" amounts fO1￿￿j due within one year
Trade debtors
656.454
1,962.886
Prepoyments ond occrued income
2.916.621
2.007.643
Other debtors
i.lis
3.574.190
3.970.529
Debtor&' amounts falllThJ after one year
Trade debtors
Prepayments and accrued income
357,135
318,658
Other debtors
357.135
3W658
48

9. Creditors: amounts falling due within
one year
2024
2023
Trade and other creditors
907.088
1,166,332
Taxation and social security costs
Accruals and deferred income
616.244
402,102
5,161,583
7,817,871
6,684,915
9,386,305
Other deferred income at the stort of the period
7.817.871
6,364,380
Amounts released to income in the year
(7.074,348)
15.764,393)
Amounts deferred in the yeor
4.418.060
7.217.884
Other deferred Income at the end of the period
&161.583
7,817A71
Deferred income relates to seprfice level agreements and short course and training
income that relates to future periods.
49

10. Creditors. amounts falling due after
more than one year
2024
2023
Bonk loans
4.893.084
4,893.084
DfE Family School copital contribution
1.270.740
1,338.816
6.163.824
6.231.900
The onolysis of bonk loons is as follows:
Due in 1-2 years
4.893.084
4,893.084
4 893 084
A loan of £4.9 million was agreed on the 27 September 2019 for o period of 5 yeors
on a fixed rate basis of 2.87%. This is o fixed rate loan secured against the freehold
land at Rodney Street N 19JH. The loan expiry term hos been extended to 31 July
2025 on a floating rate basis whilst new loan terms are being agreed.
2024
2023
The onolysis of the DfE contribution is os follows:
Incorne
Recognised in 1-2 yeors
68.075
68.075
Recognised in 3-5 years
204.226
204.226
Recognised beyond 5 years
998,439
1,066.515
L270,740
1.338,81
DfE have contributed £1.70 1,885 to the construction of the Family School which was
received in full in December 2019 and is recognised over the course of the 25-year
lease which commenced in May 2019.
50

11. Operating lease commitments
2024
2023
Operating leases
46.807
9,675
46,807
9.675
Due in less than l yeor
9,675
Due in 1-2 years
Due in 3-5 yeors
46.807
Due beyond S yeors
46.807
9.67
51

12. Statement of funds
Investment
goins ond Tronsfers
revoluations
September
2023
Income Expenditure
31 August
2024
Geneml funds
5,032.255 24.910.400 123.492.570)
188,009
6.638,094
Design(rted funds
Fixed asset
fund
26,305,995
{690.442)
25,615.553
EBPU
292,616
184.106)
208,510
CORC
405.822
(17.653}
{67.5511
388.170
Total
designoted
funds
27,004,433
{792.201)
(67.5511 26.212.232
Restricted funds
Clinicol
projects
Applied
Reseorch
205.723
372.365
{487.530)
90,558
25.184
345.254
{326.385)
44.053
Education ond
Troining
52.802
68.641
(93.428)
28.015
Research
and Policy
Development
177.819
1.751.918 (1.631.427)
298.310
Schools
160.758
1,785.147 (1.193,239)
752,666
Total
stricted
funds
622.286 4.323.325 (3.732,009)
1,213,602
52

Details of designated funds
Flxed asset fund
Fixed asset fund matches reserves with fixed assets held and used directly for
charity purposes.
EBPU- Evidence Based Practice Unit
Service development and evaluation has been growing for the last few years and to
enable further growth funds are being designated by self-generated surpluses and
used to innovate in Applied Research & Evaluation.
CORC-TheChild Outcomes Research Consortium
CORC collects and uses evidence to enable more effective child-centred support.
services and systems to improve children and young people's mental health
and wellbeing. As o result of the merger of CORC into the Anna Freud Centre in
September 2021 there were reserves transferred which are being held to continue
to invest in this work.
Details of restricted funds
Clinical projects
Include Reflective Fostering, Reflective Parenting, Kailo ond Eorly Years.
Applied Research projects
Include Violence Reduction Unit and Nested Evaluation projects.
Education and Training
Includes funds for Scholarship awards and Choosing Treatments projects.
Research and Policy Development
Includes funding for the UK Trauma Council. Bereavement Evoluation. Supporting
Porents and ERIC Study.
Schools
Includes Autism and Wellbeing in Schools, Schools Outreach Service. Mentally
Healthy Schools Website and Alternative Provision schooling models such as the
Family School roll out and dissemination.
53

Statement of funds (2023 comparative)
Investment
gains and Transfers
revaluations
September
2022
Income Expenditure
31 August
2023
General funds
5.355.398 20.179.244 120.465.638}
136.749}
5.032.255
Designated funds
Fixed osset
fund
26,993.564
1687,569)
26,305,995
EBPU
373.748
(81.133}
292,616
CORC
405.822
405,822
Total
designated
funds
27,773.134
(768,702)
27,004,433
Restricted funds
Clinicol projects
138.953
542.755
1475.985)
205.723
Applied
Reseorch
144.992
475.531
1595,339)
25,184
Education ond
Training
46.975
153,738
1147,911)
52,802
Research
and Policy
Development
233.402
1.755.079 (1.810,662)
177.819
Schools
69.341
1,538.950 (1.447.533)
160,758
Central Support
Services
25.000
(25.000)
Total restricted
funds
633.663 4,491.053 14,502.430)
622.286
Ibtal funds
33.762,195 24.670.297 (25.736.769)
(36.749)
32.658.97
54

13. Related parties
and related party
transactions
Trustees and related parties made do-
nations totalling £116.453 in the yeor to
the Anna Freud Centre (2023: £67.210).
14. Pension
commitments
The organisation mokes contributions
to personal pension schemes on be-
holf of some of its employees. Contri-
butions in the year totalled £783.245
(2023: £683.383). Amounts owing to
the scheme at 31 August 2024 were
£108.711 (2023: £94.322).
55

15. Analysis of net assets between funds
Fund balances at 31 August 2024 are represented by:
General funds Design(rted funds Restricted funds Total fvnds
Tongible fixed ossets
10.261.926
25.615.552
35.877.478
Investments
2.852.039
2.852,039
Long term creditors
16,163,824)
16.163,8241
Net current ossets
1312.0471
596,680
1.213.602
1,498,235
6.638.094
26,212.232
1.213.602 34.063.928
Fund balances at 3 1 August 2023 comparative ore represented by:
General funds Designated funds Restricted f unds Total f unds
Tangible fixed assets
9.438.272
26.305.995
35,744.267
Investments
2.534.501
2.534.501
Long temi creditors
(6.23 1.9001
(6.231.90
Net current assets
{708.6181
698.438
622,286
612.106
5.031255
27.004.433
621286 32.658.974
56

16. Analysis of changes in debt
At I September
2023
Other non-cosh
changes
Cash flows
At 31 August
2024
Cosh and cash equivalents
Cash
5,709.224
(1.457,399)
4.251.825
Overdrofts
Cash equivolents
S709,224
(L457.399)
4,25L825
Borrowings
Debt due within one
yeor
Debt due after one
yeor
14.893.084)
(4.893,0841
14.893.084)
(4.893,0841
81&140 IL4573991
(64L2
57

17. Comparative statement of financial
activities (2022) year ended 31 August 2022
Notes
Unrestrirted funds
2023
Restricted funds
2023
Total funds 2023
Grants, donations and
legacies
439.811
3.361.297
3.801.108
Investments
439.811
3,361.297
3.801.108
Charitable activities
Clinicol and
preventative services
1.400.518
20.965
1.421.483
Educotion and training
7.363.822
7.363.822
Research
2.464.736
1,047.593
3.512.329
Conference ond study
events
6.206.686
61.198
6.267.884
Schools
1.634.472
1.634.472
19.070.234
L129.756
20.199,990
Other
597,394
597,394
Gains on acquisition of
business
30
24671129
Expenditure on:
Raising lunds
Fundroising and
publicty
579.746
579.746
Investment and
management fees
Legol fees
47,662
47,662
627.408
627.408
58

RestrKted fvnds
2023
2023
Totol funds 202
Choritable octivities
Clinicol and
preventotive services
3.597.115
475,985
4.073,100
Applied research
1.861.834
595.339
2.457.173
Education ond troining
6.991.425
147.911
7.139.336
Reseorch ond policy
development
3.473.480
1.810.662
5.284.142
Schools
3,666.484
1.447.533
5.114.017
User porticipotion.
librory and
disseminotion
1.016.593
25.000
1.041.593
20.606.931
4,502,430
25.109.361
2S736.76
Net incomel
(expenditure} before
investment gains
11.055,095)
{11.377)
(1,066,472>
Net investment losses
(36.749)
136.7491
Net income I
(expenditure)
11,091,844)
{11.377)
11,103,2211
Net movement in funds
11.091.844)
111.377)
11.103.2211
Funds balance
brought fonmard at I
September
12
33,128,532
633,663
33,762,195
Funds balance carried
forward ot 31 August
12
32,036.688
622.286
32.658.974
59

References
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