2021-03-31-accounts - Bbc Media Action

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Annual Report & Accounts 2020/202 1 Year ended 31 March 2021 1EDIA ACTION U14HCI

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“We ... train and mentor journalists to ensure they are delivering impartial, accurate programmes that resonate with their audiences. And we focus particularly on helping them reach younger people, so they can participate in democratic processes, and hold decision-makers to account.”

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Mchitmunya Vanessa Mweernba, co-ordinating mentor, Radio Waves, Zambia

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a nt	a nt
WelcomefromtheChairandViceChair WelcomefromtheChiefExecutive Officer StrategicReport Whowe are and whatwedo	4 5 6 6
Where wework Highlights from our year	7 8
Strategicoverview Howwe work	10 12
Howwe are funded	14
Mediaandcommunicationforgood:Ourimpact in 2020/21	18
Addressing thepandemic Mediadevelopmentand mediafreedom	19 23
Genderequalityandsocialinclusion	28
Economic securityand migration Social cohesion, accountabitity and civic participation Climatechangeand disaster riskreduction Looking forward-ourstrategic plan for 2021/22 Thanksand acknowledgements	32 34 37 39 4)
Ourorganisation and ourfinances 9	42
Engaging with our stakeholders	43
Ourorganisation Managing risk	45 49
Managing our finances	53
Statementof trustees’ responsibilities	56
Trustees, senior staffand advisors	57
Accounts	58
Report from the independent auditors	59
Financial statements	64
Notes	67

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BBC Media Action annual report 2020/2021

Chair and Vice Chair

Chief Executive Officer

The global pandemic has revealed the critical 5 As 2021 dawned, we faced new hopes and importance of media, as people seek trusted 3 new challenges. Vaccines began to reach public interest media for reliable information. countries where we work, but roll-out is Yet 2020/21 has been catastrophic for many uneven and health workers face vaccine independent media houses, as advertising hesitancy, worsened by false and misleading models fall apart and economic, political and information. New waves of infection reminded legal pressures muttiply. us that the job of engaging audiences to BBC protect themselves and their loved ones was local Media Action continues to ensure that not yet over. And as climate change continues the media are supported to communicate gender equality and inclusion, with renewed 2020 was a year like no other. Working to affect the world’s poorest most, and the trusted information their audiences so focus on the most marginalised people. We are in international development, we are UK prepares to host the COP 26 climate desperately need. This year, we began a working with staff and partners to ensure that accustomed to dealing with crises. But no conference, we are working hard to amplify ground-breaking project to learn what works in principles of equity, diversity and inclusion, health crisis in living memory has been so the critical role of media in supporting climate supporting public interest media, focusing on and their lived experiences and those of our global, nor left such devastating impact on action. Bangladesh, Sierra Leone and Ethiopia. audiences, are reflected and integrated into physical and mental health, health systems, We our work and our workplaces. livetihoods, and gender equality and inclusion. In 2020/21, we have reached nomadic peoples of face new levels of challenge in the spread in Afghanistan, community radio stations on false and misleading information - an Less than 10 years remain until the 2030 BBC Media Action began the 2020/21 the shores of Lake Victoria and investigative ‘infodemic’ of harmful, often deadly, rumours deadline to achieve the UN Sustainable financial year with an emergency response online media in Eastern Europe. We bring the about the coronavirus. Vaccine hesitancy Development Goals (SDGs), to deliver a already underway. During the year, we best of the BBC to all we do - particularly threatens global efforts to contain COVID-19, more fair, peaceful and sustainable planet. supported the production of COVID-19 its values of trust and impartiality - while making effective health communication and COVID-19 has widened inequalities and set content in more than 50 languages across 23 — delivering media and communication that BBC Media Action’s expertise more essential back global development. But this disruption countries. Our programmes and work with supports communities and countries on their than ever. We specialise in using deep leaves hope for more sustainable rebuilding. local media partners communicated trusted journey to the SDGs' promise of a fairer, more understanding of local cultures and contexts Our work continues to support the SDGs on information about the virus and how people prosperous, more sustainable planet. to reach people with empathy, understanding poverty, health, water and sanitation, gender, could best protect themselves. It dispelled and even humour, connecting them with institution-building for peace and good misinformation and began to tackle the many _It has beena difficult year financially for many trusted experts and information that saves governance, and climate change. Without overlapping impacts of this virus, helping international development organisations, and and transforms lives. We have a track record effective media and communication to inform, people find hope and new ways to cope. we have not escaped this pressure. But | am that pre-dates COVID-19; we are proud that connect and inspire audiences to improve their filled with pride for the people who make up a randomised controlled trial of our Kilkari lives and communities, none of these goals can We developed innovative ways to continue BBC Media Action, for the way that they have (Baby's Gurgle) mobile health service found be reached. working on governance and rights, health, adapted quickly to changed ways of working, that it has saved almost 16,000 lives and risk and resilience, and media development - and for the impact we have had collectively. dramatically improved health outcomes. We and all the trustees are grateful to the staff : including through growing digital platforms. | thank all of our staff, our trustees, our Growing of BBC Media Action for their commitment, 7 Taking into account the widespread impacts supporters, our donors and our partners justice have movementsdriven deep for equalityself-reflection and socialfor creativityexceptional andimpact hard work outlined in deliveringin this report.the theof COVID-19, increased thiseconomic work helpedhardships to address faced by fordedication. their spirit, their resilience and their international development organisations - are local media, increased pressures on health we as inclusive and reflective of society as Francesca Unsworth Awo Ablo systems, widespread health misinformation Caroline Nursey OBE we should be? We are deepening our work in Chair Vice Chair : and closing civil society spaces. Chief Executive Officer, BBC Media Action

BBC Media Action annual report 2020/2021

\ Y hat we do . In a world where media can be divisive, partisan and untrustworthy, we believe in the power of media and communication to do good.

BBC Media Action is the BBC’s international Our vision charity, registered in the UK and working ---_— in international development. Working to Aworld where informed and empowered the BBC's values and editorial principles, we people live in healthy, resilient and inclusive support the independent media essential communities. to democracy and development, and we inform, connect and inspire change in our Our mission audiences — by sharing trusted information §——-—___— and stories that generate debate and With our partners we reach millions through discussion and challenge prejudice, creative communication and trusted media, helping people have their say, understand We work from 18 offices in 23 countries, their rights, responsibilities and each other, serving some of the most fragile and divided and take action to transform their lives. societies in the world. Our projects and programmes reached more than 130 million Public benefit people last year, helping to save lives and _ improve health, protect livelihoods, counter The trustees approved BBC Media Action's misinformation, and build more peaceful Strategic Plan (2018-2021) in January 2018. and democratic societies. When reviewing the charity's aims and While objectives and in planning future activities, with we benefit from strong partnerships the trustees confirm that due regard has the the World Service and other parts of been given to the public benefit guidance BBC, we rely on the generous support of as published by the Charity Commission, as donors to continue our vital work required under the Charities Act 2011. Our charitable objectives include education and training, the advancement of health, the prevention or relief of poverty, and overseas aid

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3 BBC Media Action annual report 2020/2021

BBC Media Action annual report 2020/2021

HIGHLIGHTS FROM OUR YEAR

Highlights from our year

BBC Media Action annual report 2020/2021

STRATEGIC OVERVIEW

Strategic overview i able to flourish. in addition to engaging Development (PRIMED) project, which ; with wider BBC efforts on diversity and works across Ethiopia, Sierra Leone and inclusion, we listened to and consulted with Bangladesh, and partners with other media : our own staff, and agreed a new action plan development organisations, to determine ' with specific goals and practical steps for what works best in supporting public interest al individuals, teams, recruitment processes media to survive and thrive. We continue to — Sanaa EE —[£[{[>>>—>—>*—>>> = and career development. We are planning train, mentor and support public interest The j i yearfurther as we workshops develop ain newthe coming global policyfinancial work,mediacontributingin nearly everyto thecountry flow ofin trustedwhich we the most2020/21chatlengingfinancial year hasever for BBC beenMedia among effectspace of deliveryof the pandemic was constrainedon our staff,by the the 4 workon diversitythat we andclo inclusion, and how we covering the operate as an forinformationrespectful anddiscussionprovidingand opportunitiesdebate. The Action, demanding creativity, versatility need for social distancing and other public organisation International Fund for Public Interest Media, and perseverance. However, we successfully health measures, clespite the creative J initially proposed by BBC Media Action, is fulfilled the third year of our strategic plan innovation described elsewhere in this Sustain our work on climate change also gaining traction under the sponsorship in our focus areas of governance and rights, report. In-year cuts of £1.5m to contracted BE adaptation and interconnected issues, of philanthropic foundation Luminate, with health, and resilience and humanitarian funding - mainly because of a reduction in including disaster risk reduction, support from our head of policy. response, while adapting virtually all of the size of the British overseas aid budget economic security, governance, our work in some way to address the ~ further reduced the volume of our work. é gender, migration and health. Deepen our use of digital consequences of COVID-19. Our strategy The coup in Myanmar, unrest in Ethiopia and ; a technologies among our country outlines our focus as: deteriorating security in Afghanistan also In 2020/21 we worked with meteorologists teams. constrained delivery. and journalists to help farmers, fishers ———— — Bringing about change in four { and pastoratists in East Africa better Our new digital innovation lead is interdependent areas ofinfluence: Continue and expand our work on t anticipate and adapt to weather changes; spearheading an ambitious strategy, working people, practitioners, organisations, and the impact of COVID-19 on the ‘conducted research on the impact of across Our organisation to further our wider media or government systems communities in which we work. . climate change on people and communities engagement and impact on digital platforms. — Working in partnership ee ‘ in Cambodia; helped strengthen young Along with our senior digital product — identifying problems, understanding In 2020/21 we pivoted many existing ; people's relationship to their environment designer, this has included developing the people, and adapting and evaluating programmes to focus on COVID-19, as and their understanding of climate change iLearn Academy for staff and partners; what we do well as delivering specific projects related in Indonesia; and conducted research into introducing new sociat media tools across — Influencing development thinking to the pandemic. This work ranged from . people’s experiences and understanding all our countries to improve performance, through our policy work dispelling mis- and disinformation about the of the connections between climate and better understand impact and bolster cyber — Strengthening the capacity of our coronavirus, to delivering essential health : conflict for a forthcoming report from the security; and training and consultancy to partners and hygiene information to some of the i Stockholm International Peace Research projects to encourage data-led editorial In hardest-to-reach populations in the world. 1 Institute. We are developing climate-focused decisions. A new digital researcher monitors 2020/21, we pledged to: Our programmes helped audience members 4 projects in many of our country offices and social media performance and impact. A Deliver our strategy, supporting tackleincluding manyeconomic impactsinsecurity, of the pandemic,increased 4‘ furtherexpect workin theincoming this criticalyear. area to grow positivemobile health external evaluationplatforms in India, of ourand workrelated with programming to the value of risk of gender-based and domestic violence, : learning, informs further work in this area. at least £31m. school closures and lost learning, and q Continue to drive recognition of the SSS increased incidence of chitd marriage. importance of mediain development _Refresh our organisational strategy In an exceptionally difficult context, we and for democracy. and develop an operational plan for maintained our projects and programmes in Take greater account of diversity and : SSS the post-2021 period. 2020/21 with an income of £29.6m. In line inclusion in all the work that we do, in 2020/21 we delivered the second year — with our strategy, we delivered substantial and in the way that we operate as an 4 of our Eastern Partnership project to We began the process of refreshing our programming within our agreed thematic organisation. 7 mentor and train public service media organisationat strategy in 2020/21, agreeing areasMiddlein 23 countries across Africa, Asia, the §=©—§ =——————in Ukraine, Moldova and Georgia, white key areas of focus and beginning in-depth East and Eastern Europe. We also We are committed to ensuring that our work x helping them to become more financially conversations across the organisation. We delivered training and research in additional — and our workplaces are diverse and inclusive, a viable. We also delivered the first year of our — anticipate completing this strategy refresh in countries where there was demand. Our so that all colleagues feel welcome and are ;: Protecting Independent Media for Effective the first half of the next financial year.

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BBC Media Action annual report 2020/2021

STRATEGIC OVERVIEW H k HOW WE ENABLE CHANGE Conducting Strengthening media Producing Supporting ; research and non-media partners content outreach LEEee MORE TRUSTED, INCLUSIVE, INDEPENDENT, Our audiences; are at the heart of everything; and storylines; ~ from animations. to AND ENGAGING MEDIA& COMMUNICATION BBC Media Action does. Knowing our comedies, gripping dramas, current affairs audiences is vital for us to create effective and debate programmes - that inform, : EMPOWERS CONNECTS INFLUENCES communication to change people’s lives connect and inspire audience members to INDIVIDUALS PEOPLE POWER for the better. We talk to people across the cope, even in trying circumstances. Our countries in which we work, to understand projects and programmes contribute to the : their lives and our impact. UN Sustainable Development Goals while 4 Discussion INTERMEDIATE People ask questions Researchers following the BBC editorial values — first and : CHANGES and influence adapted in our country offices this year foremost, trust and impartiality. | Knowledge and those in power to to remote and online methods understanding understand how people live, what they Our work on digitat platforms has expanded ! < : People better SOMES, believe, what issues affect them, what rapidly. Our teams are reaching and Sa a iiiee9) Teper TE Botte giferences and mediaresearch engageswith production them and teamshow. Weand sharemedia this — engagingmedia — onaudiencesTwitter, Facebook, wherever theyYouTube, consume ; We ATSBST AULT GISe ure. Holst Soul i Sa partners to develop and refine strategies, Instagram and TikTok. Creativity and programme concepts and script writing. innovation also drive our efforts to reach Research the most marginalised people - inctuding also underpins our media those without access to media - through development work, to ensure we have arich = community and family listening groups, and understanding of media organisations, the _via the most basic mobile phones. Healthier behaviours and LONGER TERM All sections of society environments in which they work and the stronger health systems CHANGES better connected with others, pressures that they face. Support for local, We monitor and evaluate the effectiveness public ’ ; participating in the decisions interest media is the core of our work: and impact of our work with a range of Action to increase food that affect their lives training and mentoring to ensure better research techniques, this year mainly Improved position security and economic opportunity, quatity,. reliable: informationF A and creativeF conducted remotely usingP digitala tools and of women and reduce: disaster risk andoedecrease: M : d content that responds to audiences’ needs; _telephone surveys, amid restrictions on girls in society HECIN ESS MMTETIMEIE IGM Men octet MoeIn helping: media. organisationsoan to modernise: travel and contact between households. inclusive governance systems and become more financially sustainable; and working with local and national Our in-depth analysis and insight draws stakeholders to improve the regulatory and — on robust research and evidence to help legat environment in which independent, shape policy around the development and ethical media can operate. sustainability of public interest media, and about the role of media and communication , IMPACT Whether we are working with media in international development. Ultimately, it partners, or creating programmes contributes to the goal of a freer, fairer, safer (@) ourselves, we use a multitude of formats world. eV = More accountable, Strengthened equal, inclusive and peaceful Improved health resilience and states and societies and wellbeing humanitarian response

BBC Media Action annual report 2020/2021

How we are funded

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We are grateful to the wide range of funders leadership residential week who make our work possible. This includes — Adobe provided free software and national governments, the UN and other Creative Cloud licences for our whole international organisations, foundations, organisation corporate partners and private individuals. — Atos provided IT support to our London Together, our donors funded work to the office, and discounted laptop hire fees value of £29.6m in 2020/21 (2019/20: £32m). — Facebook provided free advertising credits As of 31 March 2021, we had 132 (2020: 129) to help reach our audiences and promote active projects around the world. our work

— Getty Images provided access to its professional image !ibrary for our our publications

The UK Government's newly combined professional image !ibrary for our our Foreign, Commonwealth and Development publications Office (FCDO) was our largest donor in — Imagen provided us with an audio-visual 2020/21, providing £9.84m. Globat Affairs archive for ai! our production materials, Canada was second-largest, at £2.36m, and and consultancy on how to develop this the Swedish International Development further Cooperation Agency was third at £2.32m. — Inmarsat provided connectivity bandwidth for our Sierra Leone office Corporate donors, events and — The Langham London provide food, individual giving drinks and the venue for The BBC a Correspondents’ Charity Dinner, in aid of BBC Media Action conducts limited amounts BBC Media Action: of traditional fundraising and benefits from — Synology and Seagate provided a range of corporate partnerships. Our 14 equipment to store our content in several corporate partners in 2020/21 hetped us in country offices, and safely and securely valuable ways, donating income and gifts share then with our London office in kind in the form of IT support, technical — Sophos provided us with cyber-security equipment, software and professional advice protection across our entire network — Twitter provided technical training and These included: support for our social media accounts — Universal Music Publishing provided — Accenture provided specialist consultancy access to their music library for our services to our finance and leadership production teams to use teams. — Walgreens Boots Alliance gave us valuable — Access Bookings provide us with credits unrestricted funding for hotel accommodation for our annua 1.2 No gift-in-kind incomeee was recognised in 2020/21 af activities were postponed due to COVID- 19 restrictions, _

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BBC Media Action annual report 2020/2021

HOW WE ARE FUNDED

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UK GOVERNMENT £10,108k NATIONAL GOVERNMENTS £7,398k Foreign, Commonwealth Global Affairs Canada £2,360k and Development. Office £9,843k @ SwedishCooperationinternational Agency £2,320kDevelopment Met . Norwegian Agency for Development Office £265k @ @ Cooperation £1 784k weoe @ Swiss Agency for Development and NGO £2,536k C ) UnitedCooperationStates Agency£329k for International Due to the pandemic and: subsequent Fundraisingwoe governance and Danishjanish RetRefugeeSightsaverscCouncil £678ko14k£914 a@ eAustralianNorwegianDevelopment GovernmentMinistry of £316k Foreign DepartmentAffairs of £170k government restrictions on targe compliance Comic Relief £265k © Foreign Affairs and Trade £99k gatherings, this year we moved our annual —— Rutgers £257k @ . Dutch Embassy (Tunisia) £20k fundraising event online. We would’ like. to We. ensure. our donors are protected by Intétnational Fi esd ears cogae $ UN AND INTERNATIONAL AGENCIES thank our BBC Correspondents Charity using well established,. reputable platforms InternationalNorwegian ChurchRescue Committee Aid £14k @ AND MULTILATERAL DONORS £3,577k successtulDinner committeeful BBCBe Correspondents’ foresponde supporting theCharity thatincluding displayg on clearGDPR termscompliance. andp conditions,. JustGiving Action Aid £12k yy@ UnitedUnited NationsNations. DevelopmentOfficefice forfor ProjProject Programme Services £868k£873k873 Quiz and online auction, raising valuable adheres to the Code of Fundraising Practice @ = Unicef £417k unrestricted income. and subscribes to the Fundraising Regulator. TRUSTS AND e mivieeeen vere Security Fund In ; Our prize draws with Givergy.com are FOUNDATIONS £2,018K e United Nations High Commissioner ‘or 2020/21 we also benefitted from support subject to review from the BBC interactivity Billand Melinda:Gates @ Refugees £252k frompayrollindividual donors, donations via BBC Technical Advice and Contracts Unit. H&M Foundation £442k @ e aeie Ongantzatfon pakex on giving, and from prize draws hosted Wellspring Philanthropic ° nonSworke , ok erenewe throughGivergy.com.our JustGivingSupporterspage,alsoaccessed donatedfrom Ourmoderates communicationsour social teammediamonitors accounts and .&es . e@ CambodiaUN Women Climate£93k Change Alliance £11 7k our website and social media accounts. accordingFy to BBC Editorial Policy.. Any °° peed oeeternational rePreparedness| CentreToss fae an ned complaints or concerns regarding INSTITUTIONS, UNIVERSITIES Crescent Societies £8k fundraising activities are investigated and AND PRIVATE SECTOR £1,932K responses sent. We voluntarily subscribe BMB Mott MacDonald £909k EUROPEAN UNION £1,982k to the Fundraising Regulator. There have Satever eee 4 European Union £1,163k been no formal complaints regarding our Options e176k @ European Civil Protection and Humanitarian fundraising activity. Auxilium£138k @ Aid Operations (ECHO) £819k ( Oxford Policy Management £20k = ® Stockholm international Peace e e BBC WORLD SERVICE £98k Research institute (SIPRI) £19k (Nigeria programming) Johns Hopkins University £2k . DIMAGI£2k £29,649k We ensure our donors are protected by using well-established, reputable platforms that display clear terms and conditions, HEALTH including on GDPR compliance t y £7,643k 99 : GOVERNANCE RESILIENCE £13,450k (@) Faacas —— ee Ne BBC Media Action annual report 2020/2021 BBC Media Action annual report 2020/2021 17

li ; WHO WE ARE AND WHAT WE DO Medi d Addressin oes gee B ofoheatechetebcecteceemiomecemm” = ; the pandemic Our i tin 2020/21 p | , a ; SSS —————ELSE | The COVID-19 pandemic transformed Globally, we are part of the Risk j almost every aspect of our work — changing Communication and Community and increasing the needs of our audience Engagement (RCCE) network, supporting a H members, as well as our methods of co-ordinated pandemic response at global, i research, project delivery and evaluation. We _ regionat and national levels. We co-led ; pivoted existing programmes and delivered the creation of a global RCCE working i healthnew projectsduring tothe hetppand p e oplemic. protectThis included their groupmedia oe n mediagagement to support and communication improved helping them understand how to prevent the on COVID-19. With our partners, we share spread of coronavirus and how to respond experiences and learning on the role to symptoms. Our work also helped people of media and communication, through as they grappled with the secondary impacts _ webinars, conferences, research and training, of COVID-19 on their livetihoods, food including support for WHO efforts to | security, access to health services and to manage the infodemic. | education and personal safety. Through i our programmes, training and social media We are proud to have reached an estimated I platforms, we gave people space to share 130 million people, working in 50 languages, i concerns and get answers to their questions. __ this year, driven in part by our COVID-19 | response. This work continued throughout E We began our COVID-19 response before the year under constantly changing the World Health Organization (WHO) circumstances, with adapted production t declared a pandemic in April 2020, initially methods including physical distancing, ! across Cambodia, Myanmar, Nepal, additional hygiene procedures, the use of : Indonesia, India and Bangladesh. Our teams masks and working from home to create and ; produced animations, social media graphics, | record programmes where necessary. To t informationpublic service cardsannounc for h e alth workers,ments to inform and kr e gulationsep peoptein safemany andcountries, comply with we COVID-19conducted i people about the coronavirus, the best ways research and evaluation into our projects and , to prevent transmission and how to care for programmes by mobile phone and through ; their mental and emotional health. our deep-rooted networks of tocal contacts. i We also tackled the infodemic of false and In India, we filmed a live-action short film , misleading information, such as fake cures amid lockdown restrictions, to encourage ; andacross conspiracysocial and theories,digital media.that spreadOur workrapidly onpeoplesocial to thinkmedia. beforeAcross sharingFacebookinformationand q helps to counter potentially harmful claims Twitter, Countdown was watched over and false advice, white ensuring people are 370,000 times, and shared or retweeted | more abte and motivated to fact check, and more than 4,000 times, with coverage from ; less likely to pass on misinformation. organisations including BBC News. Our short y radio dramas in Hind:, about a master riddler

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BBC Media Action annual report 2020/2021

ADDRESSING THE PANDEMIC

——<qK<—{£=—c__=—E—S=SSSOoOoOoa9a2E2e>2—ESSS SS SSS who encourages his community to stay bulletins aimed at health and humanitarian safe from the virus, were broadcast on 30 organisations working in and around Cox’s community radio stations across eight states Bazar, examining community perceptions in India, reaching an estimated 5 to 7 million and concerns around COVID-19. These unique listeners between five and seven specifically focused on women, girls, times each day. older people, people with disability and Our other vulnerable populations, covering team in Myanmar produced some of our _ issues including additional workload most engaging coronavirus content early and mainutrition. We also produced in the financial year, wrapping COVID-19 online webinars attended by nearly 800 aEae ig r4 6 themes into its popular Tea Cup Diaries radio participants, hetping humanitarian and NGO JHisiee teed SED See i drama and Yay Kyi Yar, a migration-focused field staff to better engage with communities ee ines Ea i f radio series and social media platform. A and address information gaps. ioe ss Rio: a. - sali . video of a choir thanking heaithcare workers a) ae ‘ee atiaeg Ihave been washing my achieved more than 50,000 likes and 26,000 __ In Afghanistan, i) we produced a monthly wt inte,arath handsradio has with been soap. telling The waysshares to on prevent Facebook; the spread an interview of coronavirus about ‘communityhumanitarian, insights’ civil society bulletin, and shared government with ; i apes us to wash hands with generated nearly 40,000 interactions. participants in the RCCE network and the a, % Cragiaer soap... I fear the second Accountability to Affected People (AAP) Pat ways wave [of coronavirus] In Ethiopia, our team launched a Facebook Working Group, to help humanitarian Tae ‘om“a, aM May come.... My son sharepage as vital part health of ourinformation. COVID-19 response,Its following to _ trainedresponders media adapt and to peopte’s needs. international NGO We staff also Rae in og ‘a turned the radio on, exceeded 14,000 by March 2021. more effective communication on COVID-19. > y 1 andprovided the radio advicechannels on In Indonesia, our programmes explored the Alongsidespecific to womenthis, our and research girls, includinginto issues the ; A what we should and wider impacts of the pandemic, including rise in child marriage, helped us create radio | shouldn't do 9 9 domestic and intimate partner violence, programming that explored these issues and = impact on livelihoods, stigmatisation of shared inspirational stories of women who me ; ; jt ¢ Survivorsran a series andof access online to training vaccines. webinars We alsoon adaptedways to cope their businessesduring the andpandemic. found other . : effective reporting, reaching 500- 900 local at ae Journatists and media workers at a time. In Afghanistan and Somalia, we used ;iH In Nepal, we relaunched our Lifeline radio tocreative reach somestorytelling of the poorest and delivery and methods most j programme Milijuli Nepali (Together Nepal)- —_ marginalised people as part of the Hygiene RN originally designed for survivors of the 2015. Behaviour Change Coalition. Our audiences 4S= earthquakes - to communicate clear and included internally displaced people in practical health messages. Somatia, and urban poor and Kuchi nomadic people in Afghanistan. When formative In Bangladesh, we produced 16 bi-monthly research showed that people did not fully

BBC Media Action annual report 2020/2021

ADDRESSING THE PANDEMIC

Media development understand what COVID-19 was or how it and sexual and reproductive health and and mediae la freedomee Oo spread, our teams quickly produced public rights. Through Our School, we encouraged : service announcements and ‘fast-fiction’ parents to support their children’s learning j short dramas with characters including a while schools were closed due to COVID-19 dedicated granddaughter, ahumorousimam Our Let's Talk programme included features and a spirited young woman. and interviews to build understanding about COVID-19 and its prevention, ways to et In North Africa, our El Kul (For Everyone) cope amid regional movement restrictions, news and current affairs digital platform for and how to access the national COVID-19 Libyan audiences covered the latest news helpline. Media development is the cornerstone of Public interest media face significant and advice on preventing, understanding everything BBC Media Action does. The economic, legal and political pressures, and a and managing the symptoms of COVID-19. In Tanzania, our radio programme Haba na principles of public service broadcasting, significant portion of our work is dedicated to It also explored the wider impacts of the Haba {Little by Little) pivoted to address including universality, independence, improving media viability. This year marked pandemic, including on physical and mental COVID-19 issues. Its production team accountability, excellence and audiencethe first full year of Protecting independent health and increasing rates of domestic also trained more than 140 journalists in focused, have never been so relevant. We Media for Effective Development (PRIMED) violence. producing content to serve people during support and mentor local media partners,so - our ground-breaking consortium project humanitarian emergencies. These journalists they are better equipped to deliver trusted in Bangladesh, Ethiopia and Sierra In Nigeria, we focused our weekly, national went on to help their local audiences stay information, identify false and misteading Leone to find out the most effective ways of current affairs radio programmes Mu safe during the pandemic. information, provide platforms for respectful supporting independent media. Tattauna (Let’s Discuss, in Hausa) and debate and hold leaders to account. We Talk Your Own (in Pidgin) on COVID-19 In Zambia, we produced short dramas : also work with audiences to improve their (in Sierra Leone, our team worked with the issues, accompanied by live discussions for social media and radio to build digital and media literacy, so they can more British High Commission, the Independent on our social media platforms and a social understanding and address misconceptions confidently distinguish fact from false Media Commission and the Ministry media campaign that was viewed over around COVID-19, particularly among young infarmation. of Information and Communication to one million times. We produced publicpeople. We also supported partner FM radio develop a code of conduct for journalists, a service announcements for radio, TV and stations to produce longer format, discussion social media, and trained local journalists programmes that helped audiences cope 7 : in effective, accurate reporting on the with the pandemic and its impacts. . pandemic. Our research found that 61% of Mu Tattauna listeners and 49% of Talk Your At the end of the 2020/21 financial year, our Own listeners said they acted as a result of programmes began to address inequalities listening in accessing a COVID-19 vaccine, and vaccine a : Pp hesitancy. We will continue our work with Fs = 8 In Sierra Leone, we delivered Lifeline training donors, academic institutions, international iat / F: ors ae = to radio stations across the country to agencies and other media development ‘ ‘ fi 3 ' ensure accurate and effective reporting organisations to develop research, learning y f . ie that met audiences’ needs. We used our and strategies on infodemic management, r= ae - —— Fa a. . malaria-focused health radio programme pandemic response and COVID-19 vaccine : ¥ : : : Sah = 7 and Facebook page to examine symptoms rollout. Ma et apy | : ie common to both diseases, myths and ee 4 ; C7 ——— eo misinformation, and when to seek testing Our experience in health communication, , - ae : ia Where: tiesmiei s and treatment. The programme also helped —_ including addressing vaccine hesitancy and cam | ‘ “ag are nec illite | to hold the government to account on its refusal in northern Nigeria, Afghanistan and pandemic response Somalia, means we are well positioned to ¢r 4 We help resolve issues that will otherwise remain neglected.... For example, we set up support the global effort to reach everyone, our pop-up podium on a major highway that was so badly maintained, claiming many In South Sudan, we developed public service everywhere with a COVID-19 vaccine, lives and causing disruption in a major route for the essential oil sector transport. announcements about the pandemic as dispelling false and misteading information People came and spoke out. We gave thema voice.” part of our radio programmes Our School white encouraging families to make informed Nihad al-Jaberi, senior editor, Al Mirbad, Basra, Iraq, a public service media and Let's Talk, focused on girls’ education decisions about vaccination. ‘ organisation founded and supported by BBC Media Action. Photo courtesy of Al Mirbad.

BBC Media Action annual report 2020/2021

MEDIA DEVELOPMENT AND MEDIA FREEDOM

mechanism for handling media complaints media self-regulation, strengthening media and a plan to engage media stakeholders freedom and professionalism in the country. to lay the foundation for developing public As part of our Radio Waves project, we also interest media in the country, including trained and set up investigative reporting the Sierra Leone Broadcasting Corporation. teams in 14 FM radio stations, providing editorial and technical support as they representativeIn Ethiopia, we conductedaudience surveya nationallyto examine topicsproducedlike in-depthcorruption. and important stories on ire nl media perceptions, trust and engagement, and other formative research to enable In iraq, we continued our tongest-standing Media and communication have the power to address malaria, maternal and child health, us to support independent media that commitment to independent media through improve peopte’s health and save lives. Our sexual and reproductive health and rights, reaches people more effectively. We also partnerships with Radio Nawa and Al work increases audiences’ understanding and sanitation and hygiene. worked with our PRIMED consortium Mirbad. This foltowed a brief gap in donor of key health issues and helps them make partners to identify media outlets funding, which hightighted the chatlenge of informed decisions. Alongside our COVID-19 This year brought accolades for our health and design activities that will contribute to supporting public interest media in fragite response, we continued projects to help communication work with some of India’s the sustainability of independent media, contexts with polarised media environments by building income generation, audience ~ precisely where they are most needed. Our research and engagement, and professionat learning from Iraq is informing our work in skills. PRIMED, providing hope for stronger support in for media partners in the future. P Pie Bangladesh, we brought together PN journalists, managers and owners from print, In South Sudan, radio remains the most £ ‘ broadcast and online media organisations accessible media platform and independent with academics, NGO representatives, media journalists often face persecution for researchers and advertising agencies, to their work. We work in partnership with identify what was needed to improve the 26 community radio stations, to train and media environment. We conducted formative mentor producers and station managers and research in Dhaka, Bogura and Cox's Bazar, provide equipment, to ensure they continue and held workshops with partners to design to reach audiences with trusted information. PRIMED’s activities. In 2021/22, PRIMED’s 3 > work in the country will focus on practical In Indonesia, Ethiopia, Nigeria and other > support and in-depth tearning. countries, we hosted online training webinars ‘ We reaching hundreds ofjournalists and media completed the second year of our project workers, looking at effective reporting to support independent media in Ukraine, and dispelling false information during the Georgia and Moldova, amid an increasingly pandemic. In Indonesia, we provided technical BBC Media Action polarised media environment where misassistance to the Mass Media Regulator, and disinformation are thriving. Our diverse as it develops guidelines and regulations partners include TV, radio and ontine for media's rote in communicating with é 4 publications. Our trainers are helping to communities during emergencies partnerbuild investigative in Moldova:journalism a redesigned,skills modernwith our Finally, we continued to support the creation You S, EneAan them solutions.. That's, the EOE newsroom at public broadcaster UA:PBC of an International Fund for Public Interest important thing. Our work is really reaching out 9 9 in Ukraine; and developing the financial Media, fotlowing our Feasibility Study to people and saving lives. viability of Ukraine’s Hromadske Radio published with the support of Luminate : foundation in Aprit 2020. The fund now 1 in Zambia, we supported the Media Institute has an established founding secretariat, an | of Southern Africa and other media executive director, and resources secured for stakeholders to adopt a new framework for the next stage of its development.

BBC Media Action annual report 2020/2021

HEALTH

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poorest communities. We were thrilled with — branding and an 80-page toolkit to support f “4 ofthe results ofa randomised controlled trial a national launch on World Environment Ey eng our Kilkari (Baby's Gurgle) project, which Day, by india’s minister of state for housing , mh © has been scaled up by the government and urban affairs. Despite strict COVID-19 : Bo! of India since 2016. The direct-to-mobile lockdowns, the campaign reached 61% P phone , new service reaches pregnant women, of respondents polled. Three-quarters 5 2 *% al * and mothers and their families with timely of people exposed to the campaign : ; " K " : relevant health information from the understood that desludging their septic ; _/we second trimester of pregnancy until the tanks could defeat Malasur, while 70% . 3 od » ‘ 4 baby is a year old. The trial demonstrated said they had called, or intended to call, i ¢ / : F e that this approach has saved nearly 16,000 — the phone number for desludging services ee ee Oe a “ lives and significantly improved health included in the campaign. i WkieP «e | oN outcomes. meee WW a, ae Linked to this, we created a mobile training Our , aie ay: & \ , decade-long Mobile Kunji project in tool for sanitation workers in northern India, F \ \, ar A Bihar, India was also recognised in The providing vital information and improving \ ra \ b aol : \ Journal of Global Health, in a research workers’ ability to communicate with people Yee f a \ f articleand a team co-authoredfrom the byStanford BBC MediaSchool Actionof inIndia’s the communitiesminister for waterin whichlaunched they work.the ‘ a= :} VA Medicine. Mobile Kunji’s communication service on 10 August 2020; by rnid-January A community health worker examines our communication tools as part of Mobile Kunji in tools include recordings of advice fromthe 2021, over 58,000 users had started the India. BBC Media Action India. warm yet authoritative character Dr Anita, course, accessing over 4.7 million minutes of shared with famities over mobile phones. content. Research demonstrated that women experience. One of the apps was recognised __In Sierra Leone, we spent the finat months of who had used our health communication Also in India, we launched a campaign ' with a Best Practice award from the our Communication for Healthy Behaviours, materials were twice as likely to take to tackle acute encephalitic syndrome, Bangladesh government. Achieving Reduced Malaria (CHARM) project supplements during pregnancy, two to a seasonal disease that affects children 4 building the capacity of our local radio three times as likely to save Money and under 15, at the request of the government In Tanzania, we created radio shows exploring mentees to continue health programming prepare for delivering their babies in a of Bihar. Our intensive, integrated parenting and early childhood development. and hold health authorities to account. healthcare facility, and twice as tikely to communication campaign, Chamki ko i We are supporting eight partner radio Selected mentees came to work with our maintain exclusive breastfeeding for their Dhamki (Say Shoo to Shivers), covered stations to create their own local editions of Freetown team on our national programme thesebabies,actionsas recommendedcontribute toby thehealthier WHO.andAll preventionpeople to seekand treatment.symptoms,Aandsharpencouragedfall in ; ; Safarias a nationalya Maleziedition (A ParentingbroadcastJourney),on Radio as wellFree themto strengthento train otherstheir skills,in effective and wehealth equipped safer pregnancies and deliveries. the number of deaths in Bihar in 2020 — Africa. In its first year, the project reached communication and accountability We seven, compared to 164 in the previous year more than one million parents and caregivers journalism continued our work for improved - was attributed to efforts including our ; and exceeded its targets for the number of sanitation and health in India with our campaian , parents who said they had improved their In Myanmar, our reproductive health and campaign Malasur (the Demon of Defeca), knowledge and felt more able to parent rights project, Ma Shet Ne (Don’t Be Shy), inspired by mythology. This campaign built In Bangladesh, we continued training 4 responsibly after listening. In the early stages produces innovative, digital content that awareness of how untreated human waste frontline health workers in the refugee of the pandemic, these shows pivoted to engages young adults to tackle societal contaminates freshwater sources and camps tn Cox's Bazar, mostly remotely. : provide accurate and timely information to shame around premarital sex, which encouraged people to stop the pollution. We created two apps to help them listeners about how to protect their families prevents open discussion around sexual In 10 languages, the campaign included an communicate more effectively with from the virus and explored the impact of health. The project has continued since the animated film, billboards, sanitation vehicle — Rohingya peopte, drawing upon practical : schools closing. February 2021 coup.

BBC Media Action annual report 2020/2021

GENDER EQUALITY AND SOCIAL INCLUSION

Gender equality and social inclusion ——SS__—————E———SS— ee . Gender equality online throughout 2020/21 because of the ——— COVID-19 pandemic. : EE i = Sone. exit= a PA5 > anBBC equal Media voice Action and works opportunity, to give everyoneincluding in Afghanistan, we finished our Her Voice Her y f people who are marginalised because of Rights project, providing support, mentoring gender, age, sexuality, geography, class, and technical training to female journalists = ethnicity, caste, religion, displacement or to strengthen radio and online storytelling disability. The pandemic has exacerbated by and for women. Our final project & these inequalities. Women and girls evaluation found that over three years, our te “~ —-— ~~ are feeling the social and economic support helped our partner radio stations 2 p consequences more than men - facing to produce more than 150 programmes : increased rates of domestic violence and with a potential reach of more than 1.3 : child marriage, and a greater share of caring __ million listeners. Research also found that, responsibilities. Our work helps to ensure after listening to this programming, both poke’ mas athe h that girls and women can claim their rights women and men increased their support for Reel GxIc aol} Rast TUT. to health, education and training, and women’s education, mobility and economic ae : economic empowerment, while addressing participation. te olluasiin 3 sexual- and gender-based violence. Bee, : ne coc a ~ In India, our research and learning project : ny yath Se ——— ae 4 in Zambia, we continued our long-term Digital Women’s Economic Empowerment is dul dallmo Lapa Li glas nin mentoring and technical support to15FM — building on the success of a pilot with 2,500 Photo radio stations across two remote provinces, marginalised women farmers in self-hetp courtesy of El Kut. where people are severely affected by groups in Bihar, to assess how technology sexual and gender-based violence. Our can support female empowerment. This F ! support is helping these radio stations to pilot investigated demand for mobileAisha the peacemaker — our work with El! Kul produce public service announcements and _ based learning on farming best practices weekly programmes that tackle harmful during the pandemic’s first wave. We are social norms and behaviours, and break the —_now exploring how to support women co: silence on a taboo subject. operative members to overcome barriers t to digital access, literacy and use. We are In Bangladesh, we trained and mentored sharing this tearning, and findings from ‘ local journalists from five districts to our wider digital health work, in a series ensure the voices of women and girts are of global webinars co-hosted by the UN i i ttot , way,heardparticularlyin a more equitablein emergencies. and balancedTrainees UniversityHealth, whichInternationalwill continueInstitutethroughout for Global produced more than 70 gender-balanced 2021. news articles and reports in newspapers, TV and online, fotlowing flooding in the north In Tanzania, we began the second year : in June 2020 and after Cyclone Amphan in of our five-year Broadcasting for Change the south of the country. This work moved project. We support girls and women to

BBC Media Action annual report 2020/2021

GENDER EQUALITY AND SOCIAL INCLUSION

make informed decisions about their social, are capable of when they are valued and ; on social media and in our blogs. In the We are part of Inclusive Futures, a political and economic rights through our supported. next financial year, we plan to expand our consortium project led by Sightsavers nationat Niambie (Tell Me) radio programme participation in the 50:50 Project to some of and funded by UK Aid, which Is tackling and social media, by working with local In Nepal, our radio programme Milijuli our country offices and programmes stigma and discrimination around people broadcasters, and through community Nepali (Together Nepal) inspired girls to with disability, and ensuring greater equity events. We aim to reach five million young continue their studies amid a nationwide Social inclusion and inclusion in workplaces and in the Tanzanian men and women to help drive school shutdown prompted by COVID-19. rs media. As part of this project we have run positive change in who makes decisions This disruption has heightened the risk of BBC Media Action uses media and a series of training sessions forjournalists about sexual and reproductive health, girls dropping out of school and of child communication to challenge discrimination, in Bangladesh and Nigeria, helping to social, economic and potitical rights, and marriage. Milyuli Nepali discussed these stigma and negative social norms related shift attitudes and how they approach accessing services. Our formative research risks and supported communities to realise to disability. We amplify the voices of their stories to be more inclusive of, and found that only 45% of female respondents —the importance of education and delaying 4 people with disability, support their efforts respectful towards, people living with felt able to make economic decisions, that marriage. This programme ts complemented to drive change, and create space to hold disability. women were much tess likely than men to by our 15-minute, biweekly radio programme, governments accountable for inclusive own land or have savings, and that only 19% = Sabai (Able), which is broadcast via 22 radio legislation and policies. People with disability In Nigeria, our popular radio drama Story of respondents would talk to their partner stations across all seven provinces of the ‘ have been disproportionately affected by Story — which reached more than 20 million about sex. country. Launched in 2020, Sabal addresses COVID-19. Our work, our research and our Nigerians in 2017 — has returned as part of Across child safeguarding, protection, and safe programming around the world have shifted — inclusive Futures, with a focus on issues of girls to severalstay in countries,school, or ourreturn workto totraining, support learning issues. to reflect this. disability and inclusion. took on greater urgency as our research In South Sudan, our popular weekly radio revealed the pandemic’s disproportionate show, Our School, produced as part of our impact on girls and women, across Sierra work with Girls’ Education South Sudan, ; Leone, South Sudan, Nepal, Afghanistan reaches almost two million listeners to hetp 4 andRohingya Bangladesh.communitytn Cox’smembersBazar, raisedBangladesh, —_ fromkeep girlstheir familiesin school byand encouragingcommunities. supportThis 4 4 concerns about the closure of temporary show took on new importance during the q learning centres and child-friendly spaces, pandemic, when schools closed. Reruns of I’ve learnedasa and children reported feeling upset about not key episodes, accompanied by public service | media person to being able to learn and play. In all countries announcements and family listening groups h dt d t surveyed, respondents reported that school {through which families received solarpus an oO at vocate closures and poverty resulted in increased powered radios pre-loaded with episodes) | i for the inclusion rates of early marriage and pregnancy. In helped parents understand how best to ; of persons with Afghanistan, parents worried their boys support their children’s learning at home disabilities, when I’m were more vulnerable to recruitment by ; } q posting anything on armed insurgent groups. Findings from Also in South Sudan, our radio show social media, when this research will continue to inform our Building Futures helped to address negative : = u work. andperceptionstraining aroundprogrammes, vocational and encouragededucation pf kindI m creatingof content. any 99 in Sierra Leone, our radio programmes women to enrol in them, by sharing success J produced as part of our Every Adolescent Girl stories of young people who have found jobs Damota Mabinuoli, social Empowered and Resilient (EAGER) project thanks to the practical skills acquired on media executive, City 101.5 Fi, focused on empowering out-of-school girls to these courses. Abuja. Nigeria. following BBC return to education, training or employment Niedia Action training. Our national show, and tocal shows produced Globally, we are proud to be part of the BBC's by our radio partners, focused on the stories 50:50 Project to improve the portrayal of and experiences of girls; the national show women in media. tn 2020/21 we achieved d Photo courtesy of Damola Mabinuoli. included adolescent girls as co-producers. more than 50% representation of women in This approach has shown listeners what girls | BBC Media Action external communications BBC Media Action annual report 2020/2021 ; BBC Media Action annual report 2020/2021

ECONOMIC SECURITY AND MIGRATION

Economic security and migration | "ow —<—;z—i aE SSS E> + Media — (<) ys. % to and communication have the power that economic empowerment is a key 8 5 ae spark ideas and support training and priority for people in the country, given as 4 entrepreneurship to help address poverty. high unemployment rates. We are working BBC Media Action equips viewers, listeners with public service media organisations to : and project participants with practical build their skills and help create broadcast ysoe es~e information and platforms for discussion. Our — programmes and social media outputs <= work helps people to increase their income that meet these needs, while supporting \ and manage their money wisely by providing organisational change towards becoming i . advice on employment, entrepreneurship, more inclusive and representative of their N - budgeting 4 projects and financial services. Many of our _ target audiences. 5 improve help young people to access training, = i andsupporting answer the questionsthem effectiveness offor more about successful migration, their job-huntingfutures. TV,secureIn Cambodia,digital decentand young work.live outreach people Our Klahan9 often struggleto help series young uses to morae. idx.> & a a, A“a Cambodians to understand where and how tacklesOur Buildingnegative Futuresperceptions project andin Southstereotypes Sudan toas find CV jobswriting andand howinterviewing. to improve skillsIn 2020, suchour _ ¢é ¢é that block opportunities. In South Sudan, comedy drama Klahan9 House reached 2.3 many people still regard technical and million people across the country, supported Pve now got some experience with repairing vehicles, vocational work as inferior, even though by social media, “roadshow academies” aligning the steering, the wheels, changing the brake it may provide stable employment. Our and community screenings - some held shoes bleeding the brakes. It’s not for men only. We languagesEnglish15-minute factual~ Dinka, programmesMur Our le, Arabicin fourand onlineresearch becauseshowed ofthatthe pandemic. overa third ofOur young dothOnez Sam eworkk. OutOUto of 30 siltudenteuntiherc:en Spmatiesctass; stations- were broadcast across 15 radio Cambodians (15-30 year olds) have accessed Iam the only lady on the mechanics course. Sol feature across the country. The programmes —_ the Klahan9 Facebook page, and more than encourage my sisters... to also come and join that and topreal-lifetips from experiences,young people successwho havestories 75% of those said they learned from it. work, for us to rebuild our country. 9 9 successfully completed courses, found work In Somatia, where women frequently try to ‘ t or opened a business. Our research found support their families by setting goods such that, after the first year of broadcast, 78% as tea, charcoal or vegetables, our Somali of respondents thought Building Futures Women’s Economic Empowerment and contributed to more positive perceptions Transformation (SWEET) project trained of technical and vocational training, and 400 women in business and entrepreneurial a number of women reported enrolling in skills and motivated men to support them. courses after listening to the programmes. We produced a radio drama and discussion programmes to share success stories and In Algeria, we focus on encouraging challenge cultural norms. We also worked entrepreneurship and financial management __ with five local radio stations who produce among young people and women. Our their own programmes on economic and formative, qualitative research indicated gender issues.

BBC Media Action annual report 2020/2021

SOCIAL COHESION, ACCOUNTABILITY AND CIVIC PARTICIPATION

Social cohesi OClai conesi1on, accountability and CJ e e e y e ‘ civic participation — Supporting better governance is embedded Is preparing them for impactful coverage 4 Bs fe | 4 into many of BBC Media Action’s projects and ahead of a planned national election in : We in y theirprogrammes. rights andOur work issues affectinginforms theirpeoptelives,about 2021.Development, Working we with are also our partner engaging Restless with " \cecali} i— \ inspiring them to get involved, and supporting young people to get them involved in politics We / ~ FS a free and fair electoral processes. Guided by and the election process through a combined = ar —> 3 We = a the editorial standards and values of the BBC, media and outreach initiative called Am The ee SS a we support local broadcasters and journalists | Mayor (ATM). Through this project, 24 young SS Seana "ey | j around the world, and work to build the people are learning about all aspects of | es = \ resilience of media outlets that share trusted — politics and public service ahead of their own e information, support public discussion and mock election = helping them to understand A still from an E Fit Happen video, showing a police officer declining a debate, and help people hold their teaders to their rights and responsibilities, and what to 1 bribe. BBC Media Action Nigeria account expect of their elected leaders. 4 n Nigeria, our social media content went viral !n Zambia we are also working with § 4 as we challenged both the police and the AfricaCheck on a fact-checking project to public to think about what a reformed police ——help tackle false and misleading information : Fai “I’ve seen the E Fit Happen videos go viral, and security system could took tike, as part of — in the local media. In winter 2020, our Les , with many shares, ‘likes’ and millions of our Security and Justice Reform Programme. mentoring team received training on types of fea y) views sparking debate on the necessity Amid the protests calling for the disbanding false information, how it spreads, its dangers, tei f li f 0) ite thet il of the Nigerian police’s Special Anti-Robbery and practical tips and tools to debunk it. © ee AS SS gaan espite 2 beeen Squad (SARS), our E Fit Happen TV series, These skills are being passed on to our local ‘ ; witnessed during the End SARS protests, at which depicts an “ideal” Nigerian police force. media mentees throughout 2021. BBC Media Action we... continue to bring Nigerians received millions of views. The programme and duty bearers within the security services sparked constructive debate and discussion in Afghanistan, we continued our work with together to... engage in constructive, solutions9 9 onaccountability. the necessityOur of policeproject reformsevaluation andfound OpenTV programme Jirga (Openthat Assembly),gives ordinary the national Afghans based discussions on police reform in Nigeria. that15-45 approximatelyes have been5.8 reachedmillion people throughagedradio, theirthe chanceleaders.to Amidask important ongoing questionsinsurgency, of BestarFeary TisseienyyahTvl Weayroran73y, BBG(STEVE IG TevatioMisia /AvalretchrorvattavetAeteIn piesa negabran erae erarg TVAGnMediemaranecie ann TV and online content from this project; more _ fragile peace negotiations and pandemicthan 90% of listeners to related episodes on related lockdowns, Open Jirga has continued d Talk Your Own and Mu Tattauna (Let’s Discuss) to broadcast - at times using a converted reported discussing the issues with friends, basement studio and bringing in participants family and colleaques, while 45% of these via video conferencing. It even held groundaudiences reported improved knowledge of breaking, women-focused programmes in security issues the cities of Herat and Kandahar despite great security risks, Alongside our New Home, } in Zambia, our work to set up and train New Life drama, produced by our partner ; investigative reporting teams across 14 FM AEPO, the two shows reached 6.1 mitlion stations, mentioned earlier in this report, adult Afghans, or 37% of the population, in BBC Media Action annual report 2020/2021 BBC Media Action annual report 2020/2021 35

Climate change and disaster risk reduction d xKxqxqxK{K{——&&&—=——=_E———= SS the six months to March 2021. Research has in Myanmar, we had to pause our longshown that more than three-quarters of Open running programmes on governance and Jirga’s audiences are in rural locations, with social cohesion, Tea Cup Diaries and Khan Sar higher followings in areas with higher levels of Kyi (Feel It), following the military coup on conflict and insecurity. 1 February. Over six years, Tea Cup Diaries Production engaged a loyal audience with storylines Me Aaay gg paused. of Open Jirga is currently that showcased social inclusion across eS 1 fae ib Brera : EA . We are adapting approaches and Myanmar’s ethnic and religious communities. Q So egheoet ees: So ee programmes in tight of the Taliban's takeover Storylines included a young female journalist Ree ag ER oe of Afghanistan and an increasing reporting on national elections and people > ag t= ; M | humanitarian € ey ig % crisis getting through COVID-19 lockdowns and ; — ee SE oe? 2 fl wee a, Sess In quarantines. Our research demonstrated z ; —— eee Siesta ~- = } Tanzania, our governance show Haba na that around 4.3 million adults listened to } . S- SUTURES a ser ——— _<—— ap Haba (Little by Little) - broadcast by more Tea Cup Diaries; tisteners reported that the | = Ce a than 40 partner stations, and allowing programme featured positive role models, Mo cz ile te eeSS . Tanzanians to ask important questions of and helped them learn about the customs | £ Lon if ef = their leaders - pivoted to provide audiences and beliefs of other religions and ethnic i! ‘ Fe flee 18 ps re : with lifesaving COVID-19 information. groups. = Si Gee ce Asapproached the Tanzanianin latenational2020, Habaelection na Haba The Khandiscussion Sarprogramme Kyi TV documentaryaired in Myanmar and for é € turned its attention to governance and civic two years, bringing together political and participation. It reached more than eight military teaders involved in the national peace Nothing could have prepared me for ofmillion15-18-year-oldslisteners, including- engaging a highand proportionenergising diverseprocess,backgrounds. and communityThe memberslaunch of from its second what I experienced6 whenA I travelled° to the country's future leaders. Audience series, planned for the week of the coup, was 2 Kanukurudio, a small village in rural Kenya members reported that the shows helped unable to proceed. Research shows that Khan hit by flash flooding.... I dream of a time them feel confident to ask election candidates Sar Kyi reached three million people; 61% when people need not worry about crises questions, and to push for answers. This long- _ of regular viewers said the programme had such as flooding. But the weather in Turkana is runningeavinga projectsignificant closed gapin Decemberin Tanzania's2020, media ofincreasedconflict. their understanding of the impacts becomingmore and more increasinglylives at unpredictable risk. lam determinedand putting to andscape. We are in discussion with donors 4 4 and hope to be able to restart this work later continue supporting people... through my : in 2021. that’sprogrammechanging - helpingso quickly them toaround adaptus. toa climate ,) §

BBC Media Action annual report 2020/2021

CLIMATE CHANGE AND DISASTER RISK REDUCTION ; 3 e _ Looking forward - The world’s poorest people feel the impact largest channel later in 2021. | our StrategicIa egic pplan ofhardest climate to ch ad a ngept and most, recover. and often BBC fin Me d iait in Cambodia, we conducted research into how 7 for 202 1 22 Action’s work helps people to manage the people understand, feel the impact of and risk of extreme weather events and natural adapt to climate change. Our project with UN 4 hazards, and to cope with emergencies. We Women involved in-depth, participatory engage all levels of society, providing them research in Kampot and Pursat provinces to e ee rer rere reer reer y with practical information and ideas to adapt = understand how women and men are affected and innovate, as well as public platforms for by climate change, how they are responding, : discussion, debate and encouraging and how their decision-making is influenced 3 in the coming year, BBC Media Action In 2021/22, BBC Media Action will: accountability among leaders. by prevailing gender norms. We found that ; will refresh our strategic ptan, continuing SS SS women in rural Carnbodia are motivated to i our focus on our key thematic areas of — Deliver our programming in support In East Africa, we wrapped up our 28-month take action but are particularly vulnerable to i governance and rights, health, and resilience of our strategy to the value of at least Weather and Climate Information Services the impacts of climate change, and need : and humanitarian response, while scaling up £31m (excluding gifts-in-kind), on for Africa (WISER) climate change project. more economic power, hands-on experience, the critical work we do to help public interest time, and using our learning approach This project helped 10 radio stations to tailored information and stronger support E media around the world survive and thrive. to increase our impact. This includes produce high-quality programmes to meet networks. In another study commissioned by 4 continuing to help address the impact of audiences’ need for weather and climate the Cambodia National Council for : We will address the lasting impacts of the COVID-19 on the communities in which information, and encourage them to take Sustainable Development, we conducted a c coronavirus pandemic, and expand our work we work, ensuring we reach remote action to adapt - such as changing planting nationally representative survey with 1,560 q to tackle climate change and its impact. and marginalised people, dispelting or harvesting practices. We also trained local people across five regions and provinces, as i Amid fast-changing media environments, false and misleading information, and journalists and experts to communicate well as qualitative research using interviews ir we will continue to focus on tackling misencouraging families to make informed effectively on these subjects. As a result, and focus group discussions. The insights K and disinformation, and grow our work decisions about vaccines as they become listeners reported understanding the value generated will hetp to inform the design of 4 to build media and digital literacy among more widely available. We will scate up of preparation and planning to limit the the Council’s future climate change work 4 our audiences. As outlined in our current our work on climate change adaptation negative impacts of weather and climate . strategy, our approach will continue to and interconnected issues, including changes on their lives and livelihoods. in Nepal, we provided research insights, d involve: disaster risk reduction, economic Journalists reported having an increased strategic communication and outreach E security, governance, gender, conflict, interest in, and understanding of, weather support to the government to inform its 3 — bringing about change in four migration and health. And we will provide forecasts, scientific terminology and climate approach to risk conimunication as part of i interdependent areas of influence: sectoral leadership around media issues, Scientists and weather experts our Tayar Nepal (Prepared Nepal) project. Our i people, practitioners, organisations, and in development and for democracy, reported having stronger links with research, conducted across 13 districts that 4 the wider media or government systems particularly in tight of the additional journalists and greater trust in the media. We _ reflect Nepal’s geographic, ethnic and cultural E — Working in partnership information needs and financial threats are extending our climate change workin the — diversity, will guide the National Disaster Z — Identifying problems, understanding posed by the COVID-19 pandemic. We region, with funding from the EU, FCDO and ~—s-Reduction and Management Authority as it : people, adapting and evaluating what we will continue our research and projects the Norwegian Refugee Councit. prepares for disasters, raises public ‘ do to deepen our understanding of what awareness about natural hazards and adapts ; — Influencing development thinking works to support public interest media, In Indonesia, our digital-first green growth to the impacts of climate change. q through our policy work including a focus on funding models for and climate change content, produced — Strengthening capacity of media public interest media organisations. through our Kembali Ke Hutan (Return to the We are also working with the Stockholm : Practitioners Forest) programme, has gained engagement International Peace Research Institute to a — Build a more inclusive culture reflected on popular social media platforms, generating document the role of media and ; In setting our priorities, we also consider in a new globat policy on diversity and interest and concern among young communication in addressing issues around those of the wider BBC. inclusion, covering the work that we do Indonesians. Our creative content is based on —_ conflict and climate. This has included ! and how we operate. We will discuss our insights from focus groups and the use of analysing 10 years of BBC Media Action artificial intelligence to analyse online data, climate and governance data and presenting 3 $0 it reflects our audiences’ needs for detailed case studies of our work to inform an knowledge and interests. Our TV drama ts overall report around conflict and climate, to ; due to broadcast on Indonesia's secondbe taunched in early 2022. 4 BBC Media Action annual report 2020/2021 a BBC Media Action annual report 2020/2021

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LOOKING FORWARD - OUR STRATEGIC PLAN FOR 2021/22

= : Thanks and s | ankKs an § ee . Ceaeeneeeeeeeeeeereeeeeeeeeeeeeeeeeeeener errr ee er rr ee aes BBC Media Action is grateful for the support The BBC 4 a: : % F{= wouof a l ld our not donors, be possible. without whom our work ——-_-BBC World Service Se f = z , Government and multilateral donors = Trusts and foundations i yA : ‘ Australian Government Department of Bill and Melinda Gates Foundation . Ssbs oil a =: ; CambodiaDutchForeignEmbassy Climate Affairs(Tunisia) and Change Trade Alliance WellspringH&MLuminate FoundationPhilanthropic Fund European Civil Protection and Humanitarian Aid Operations NGO donors Our European Union ——— BBC Media Action team records content for Rohingya refugees in Cox's Bazar, Foreign, Commonwealth and Development Action Aid Bangladesh. Photo: BBC Media Action Bangladesh. Office (UK) Comic Relief Global Affairs Canada Danish Refugee Council values H2H Network International Federation of Red Cross and goal among staff, include a behaviour media environments change. Livelihoods and Food Security Fund Red Crescent Societies and in each staff member's objectives (Myanmar) international Rescue Committee agree steps to make each office more — Diversify and secure our donor funding. Met Office (UK) Mercy Corps inctusive. In a challenging funding environment, Ministry of Foreign Affairs of Finland Norwegian Church Aid as UK overseas development aid is Norwegian Agency for Development Rutgers — Reach and engage audiences, innovating reduced and some contracted projects Cooperation Sightsavers as habits change. This priority means cancelled, this will require maintaining Swiss Agency for Development and that we will use traditional and digital strong relations with the FCDO to Cooperation Private sector, university and research platforms to maximise impact for help secure funding in future years; Swedish International Development institute donors audiences, to help our partners adapt building relations with US Government Cooperation Agency oo to the digital age, and to ensure that agencies to avail of new opportunities; United Nations Development Programme Asian Disaster Preparedness Centre we remain relevant and competitive maintaining and extending strong United Nations High Commissioner for Auxilium as landscapes continue to evolve. We relationships with European and Refugees BMB Mott MacDonald will continue to think about platforms Canadian governmental donors; finding United Nations Office for Project Services DAI throughout project design, theories of new ways of working with the EU post United Nations Population Fund Dimagi change and evaluations; work to make Brexit; consolidating relationships with UN Women Johns Hopkins our processes more agile and ensure newer donors; being clear in deciding Unicef Options we are using agreed and appropriate which opportunities to pursue and United States Agency for internationat Oxford Policy Management standards. We will build new partnerships devoting appropriate resources to Development Stockholm International Peace Research to help us experiment and innovate as project development. World Health Organization Institute (SIPRI) Unilever

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BBC Media Action complies with section 172 Our external stakeholders include: of the Companies Act 2006. Our board of trustees acts in the way it considers, in good =— Our audiences: Our audiences are our faith, is most likely to enhance BBC Media primary beneficiaries, reached directly Action’s impact for our beneficiaries, while and through our partners. Our research considering the long-term effect of decisions into what viewers and listeners need on our organisation and our stakeholders. helps inform our work, while our project Our mission sets out our need to work with evaluations ensure we learn from our partners to reach our audiences. work and achieve positive impact. We are investing in digital platforms as Our internal stakeholders are our employees. our audience members’ media habits Employee engagement is essential to change, without neglecting people success in delivering our work. Our who are marginalised by the increasing employees enjoy opportunities for learning digital divide. We follow BBC and sector and development through the BBC. All our best practice in obtaining consent from employees have access to an employee anyone who participates in, or features assistance programme, with enhanced on, our media outputs. We have strict support during the COVID-19 pandemic. We code of conduct and safeguarding have competitive salaries. UK-contracted requirements for our staff and partners. employees are tied to BBC pay bands, while accounting for the difference in salaries — Journalists, media workers and media between the charity sector and media houses: We work to the BBC’s editorial organisations. Salaries for staff in other values, We mentor journalists and media countries remain competitive with local NGO workers in long-term projects, and work rates with media organisations on business planning, marketing and economic viability.

We are investing in digital platforms as our audience members’ media habits change, without neglecting people who are marginalised by the increasing digital divide 99

BBC Media Action annual report 2020/2021

ENGAGING WITH OUR STAKEHOLDERS : See SS ee Our organisation =% ‘vi ae= | rganl - oh Cn p= ¥ a aeyawe SSGare ee =oomae | eeOur employees sameemployment or an alternative position wherever practicable and in provide the ——— —— 7% Pm pte > is in ayear of great uncertainty - in terms of appropriate workplace adjustments and = fe ; SS ate ass health and funding - BBC Media Action’s training to achieve this aim. However, we 5 eS > —~ % ae? Sd ; global team has demonstrated great know we could - and should - be more diverse s- ¥o . ‘ \ > pate = 7 resilience and delivered important impact. and inclusive. As part of our organisational . E Ld » os a = ot work to create a new diversity and inclusion A Faced with a continuing uncertain funding strategy, we are striving to improve our user of our Kilkari mobile health information service in Bihar, India. BBC Media Action environment, we carried out a further approach and outcomes in this area. India restructure of our London-based office in ] autumn 2020, to reduce costs while ensuring Gender pay gap resources are deployed most effectively. ene — The BBC: We enjoy strong support International Development Cooperation Staffing in our London HQ was at 70 on 31 BBC Media Action is committed to ensuring from across the BBC. The BBC World Agency (Sida). They also include March 2021 (80 on 31 March 2020). that our people are equally rewarded for Service founded us. Many of our trustees UN bodies, private foundations and As of 31 March 2021, we employed 621 staff equal contributions, and so we have again come from the BBC - our chair, Fran corporate partners. We are committed across the organisation (2020: 636). This voluntarily chosen to report on our gender Unsworth, is the BBC's director of news to delivering high-quality work and includes: pay gap. We have not conducted an analysis and current affairs. We work closely with reporting on our impact to donors, and } the of gender pay across our global organisation, World Service and other parts of the via our website, social media channels — 11% in London (2020: 12%) given the significant differences in the BBC. Senior BBC correspondents and and elsewhere. — 47% in Europe and Asia (2020: 49%) employment markets in which we operate, personalities help us with fundraising and — 42% in Africa (2020: 39%) though we conduct internal reviews of the help to pubticise our work, — Our wider communities and our planet: gender pay gap within each of our country An increasing proportion of our work Wherever possible we recruit staff from the teams ~~ Our partners in project delivery and in relates to climate change adaptation, countries where we operate, to develop local sector learning: Partnerships are critical and we are seeking to be greener in our skills so that our work can be sustained in in our UK team (all figures here include UKto our success. We work in several project operations. In 2020/21 we developed our the long term. However, some of our country contracted employees overseas), 63% of our consortia, we participate in sector own environmental policy. As we consider ' collaborations directors and senior project managers are staff are women (2020: 68%), We are proud members and events, and we are a return to the office from home-working, international employees. that our senior management team of four is UK-based of Bond, the umbrella group for a team of staff is examining the most evenly split between men and women. Among international NGOs. effective home-/office-based hybrid We do not normally work with volunteers. our UK team, the mean salary for women is working model. Our global “green team” We give full consideration to applications 4% \ower than that of men (2020: 10%), while — Our donors: Our donors are primarily continues to generate ideas and hold for employment from people with disability the median salary for women is 10% lower institutional, including the UK’s Foreign, staff and management accountable for ‘ where the candidate's particular aptitudes (2020: 12%). This disparity remains because Commonwealth and Development Office, our office environmental practices. and abilities are consistent with adequately there are few men in junior posts in our UK Global Affairs Canada and the Swedish ( meeting the requirements of the job. All our office. The proportion of women and men in employees have the same opportunities to each pay quartile of our UK team is shown access training, career development and in the table below (where the first quartile ts promotion. lf any existing employee develops _ highest) a disabitity, we would provide continuing

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BBC Media Action annual report 2020/2021 45

OUR ORGANISATION - OUR ORGANISATION all offices have received additional guidance 6,076.08 kg CO2e. (2019-20 estimate: Legal structure on Safe Recruitment 1,122.15kgCO2e) -----—— ¢ — Electricity consumption (note that our BBC Media Action is registered as a Male 46% 38% 22% 34% Safeguarding is reviewed and discussed i electricity comes from renewable sources): charity (registered number 1076235) and (2019. |(2019: |{2019: | (2019: at every Trustee meeting, as well as at 3 50,499 kWh, or 11,773.34 kg CO2e (2019+ _ is incorporated as a company limited by 53%) 38%) 32%) 15%) Management Team monthly meetings. All a 20: 21,366.98 kg CO2e) guarantee (registered number 3521587). Our - —~ m™ reported concerns are carefully reviewed and a — Transport fuel: n/a, as BBC Media Action financial statements will be delivered to the Female 54% 62% {178% 66% investigated as needed in accordance with y owns no fleet vehicles and employees Registrar of Companies. (2019: } (2019: (2019: | (2019: BBC policies. Trustees report serious incidents 5 travel by public transport in all but 47%) 62%) | 68%) 85%) as required to the Charity Commission E. exceptional circumstances BBC Media Action was established under its = : — Intensity ratio: 223.12 kg CO2e per UKMemorandum of Association with the objects We continue to monitor our gender pay gap Allstaff,thesepartners, measuresand arecontributors designed as to hetp safe keepas 4 : employees)based employee(2019-2020: per year281.1 (basedkg onCOZe 80 governedand powersby of aits Articles charitableof Association. company. It isThe and are committed to eliminating it. Our staff possible. A staff code of conduct ensures a (80 employees) sole member of BBC Media Action, the BBC, salary bands are based on those of the BBC everyone working for BBC Media Action undertakes to contribute to the assets of BBC and are publicly available. All BBC Media understands expectations for behaviour, ' Action Our electricity contract specifies that our Media Action in the event of it being wound managers take part in fair recruitment — knows that any concerns they have will be 3 electricity will be supplied from 100% up while it is a member, or within one year and “unconscious bias” training to ensure taken seriously, and that those who come 7 renewable resources. after it ceases to be a member for payment of our recruitment process is as fair as possible, forward will be supported. = the debts and liabilities of BBC Media Action and we encourage flexible working and | Our UK energy use in 2020/21 was affected contracted before it ceases to be a member, development opportunities for all our staff. During the 2020/21 financial year, BBC Media ; by the pandemic, which led to nearly all and of the costs, charges and expenses of Safeguarding Action reported one serious incident related E our UK-based staff working from home winding up, for the adjustment ofthe rights ————S Thito s afeguardingincident did tono t heinvolve CharityUK-based Commission.staff or Eez throughoutrelated international the period,travel. and prevented work- As our offices ofamount the contributorsas may be amongrequired, themsnot e xceedinglves such We continued to work this year to strengthen —— representatives, or project participants. ‘ reopen, we are committed to learning from £10. our own safeguarding practices as well as 4 our remote-working practices to embrace those of the sector. We are committed to The Charity Commission has confirmed that, 3 new approaches on flexible working and Subsidiary companies sector-wide actions on both policies and where it is clear that trustees are handling : international travel. enn practice, to better protect vulnerable people — serious incidents appropriately and the risks 2 BBC Media Action has three subsidiary from exploitation and abuse; we remain active are being managed by thern, they are unlikely 4 Our staff “green team” continues to advocate = companies, which were 100% owned by in Bond working groups on safer recruitment to take further action. : for better and more thoughtful use of BBC Media Action at 31 March 2021: BBC and organisational culture. E electricity and improved recycling practices in | Media Action (India) Limited, BBC Media The Director of Programmes is our designated }=———Energy use 4 ourtransport Londonor office, cycling asto well work. as the useFor example, of publicour — ActionBroadcasting Nepal PrivateCorporation Limited Media and ActionBritish Ltd/ safeguarding officer at senior management Under sections 465 and 466 of the 3 London office lights are motion-activated, Gte (a Nigerian entity). level. A head of safeguarding and ethics Companies Act 2006, BBC Media Action is staff are encouraged to use printers only works with country offices to ensure policies required to fulfil a statutory requirement for when necessary and to turn off equipment Our work in India during the year was largely and appropriate training are meaningful for Streamlined Energy and Carbon Reporting § fully at the end of each day. Our employees transacted through BBC Media Action (India) staff, and that we are working with partner (SECR) to report on our UK energy use. ; also have access to locked bicycle storage and Limited. BBC Media Action Nepal Private organisations to improve knowledge and 4 showers to encourage cycling to work Limited Is an entity established in Nepal and performance in this area. From 1 April 2020 to 31 March 2021 the ; is 100% owned by BBC Media Action. British greenhouse gas emissions and energy use a In this financial year, we have also Broadcasting Corporation Media Action Ltd/ BBC Media Action has continued to ensure data for our UK office are estimated as 3 implemented a global environmental policy Gte is an entity established in Nigeria on 26 staff are trained and implementing our follows: f- that will guide our approach to improving October 2017 and is wholly owned by BBC strengthened policies to protect children — Total estimated, equivalent carbon energy consumption and lessening our Media Action. it therefore meets the criteria and vulnerable adults with whom we come emissions {kg per CO2 equivalent): 4 environmental impact in every country where for consolidation. It did not trade during the into contact in our work. Training courses 17,849.42 kgCOZe (2019-20: 22,489.13 we work. Several of our offices have green year ended 31 March 2021. in Safeguarding and Respect at Work are kgCO2e) 3 teams advocating for improved environmental mandatory for all staff and freelancers, and — Gas consumption: 33,045.5 kWh. This is ; practices BBC World Service Trust India is an Indian BBC Media Action annual report 2020/2021 B BBC Media Action annual report 2020/2021

OUR ORGANISATION

Managing risk

entity over which BBC Media Action exercises _ to visit BBC Media Action projects to obtain effective control by way of the right to first-hand experience of our work at country 7 nominate trustees. This entity was set up in evel. Knowledge-sharing sessions before . India on 28 December 2007. Although BBC board meetings continue to give trustees a Media Action has no investment in BBC World — more detailed understanding of particular 4 Service Trust India, it meets the criteria for areas of work ‘ consolidation in accordance with paragraph ; ———————————————————————£[[ SSeS 24.14 of the Statement of Recommended Organisational structure and Practice Financial Reporting Standard (SORP management FRS 102) and is therefore regarded as a The financial year 2020/21 is the first time internal audit meets the finance and audit subsidiary undertaking. However, it remained | BBC Media Action’s head office is in London, that BBC Media Action operated through a committee privately each year. An external dormant in the current and prior year. where our central support functions are q global emergency affecting all our offices. review of the internal audit function was Governance based. Following a restructure to ensure This had an impact on our project delivery, carried out towards the end of the year and 7 maximum efficiency, we are now led by a fourstaff travel, sector engagement, expenditure _ its recommendations will be considered by The person senior management team, comprising and income, while aiso threatening the the finance and audit committee. The trustees, who are also directors of BBC our chief executive officer, chief operating health and well-being of all our staffand that external auditors present their annual report Media Action, are listed on page 57. They officer, director of programmes and director > of our audience members. to the finance and audit committee, and if come from the BBC, the private, media and of strategy and partnerships. needed the committee may decide to international development sectors, with As in other years, we faced other risks too: arrange sessions without staff present. The a range of skills and expertise. They meet Our programmes department includes our we work in fragile countries and contexts, chair of the committee makes quarterly and, normally, for an additional our Middle East and Africa team, our Europe which pose risks to the safety of our staff, recommendations to our board on risk away day each year, though this was and Asia team, our editorial development, the sustainability of our work and our management and overall controls, as postponed in 2020/21. The trustees seek to innovation and digital (EDIT) team anda permission to operate. We continue to face appropriate. ensure that all BBC Media Action activities central programme support team. Our tisk in fundraising in a fast-changing funding conform to UK and relevant local laws and strategy and partnerships department environment, including cuts to UK overseas COVID-19 pandemic fall within agreed charitable objectives. Their — includes our research and insights teams, development aid spend and diminished a work inciudes setting our strategic direction, head of policy, advisory team, global income from public fundraising. As at 31 March 2021, most of our Londonagreeing our financial plan, and approving key _ partnerships team and communications based staff and a significant number of staff policies at board meetings. Trustees receive team. Our chief operating officer oversees our ‘ We have robust procedures in place to in the countries where we work continued reports on progress at each board meeting, finance and technology and change teams, identify, mitigate and manage risk. BBC working from home, with significant hightighting areas of risk. In 2020/21, our while a small fundraising team and our human Media Action’s board of trustees reviews movement restrictions still in place within trustees particularly focused on the impact resources and legal functions (supported by our organisation's risk register quarterly, and between countries. Changes to our of COVID-19 on our organisation's way of the BBC) are directly overseen by our chief reviewing what our risks are and how they programme formats and content, physical working, project delivery and finances. executive officer. are changing, how they are monitored and distancing and working from home have Our mitigated, and identifying any required helped to safeguard both our staff and trustees perform some of their functions Our leadership tearn includes London-based ’ action. Our management team and board members of our audiences. Updated health through sub-committees of the board. The heads of team and our country directors of trustees undertake an annual in-depth information and security procedures are finance and audit committee comprises three — around the world. The salaries of these key A review of our risk profile. communicated regularly, and we have drawn trustees and the company secretary. The staff members are reviewed on an annual ‘ upon resources from the wider BBC to do chair is a non-BBC nominated trustee. The basis and, for UK-contracted employees, are t An internal audit function carries out an this. governance committee comprises the chair, generally held static or increased in line with internal audit programme agreed with the vice chair and up to two other trustees the BBC's salary review. Our chief executive 3 finance and audit committee and reports to BBC Media Action’s finance team and officer carries out this review for other ; The the committee, under line management from regional directors continue to work closely board has appointed some of its members of the management team, and our the chief executive officer. The head of with our country offices to monitor project members as tead trustees in particular areas, _ chief executive officer's salary is reviewed by , who feed back to the rest of the board. All our trustees, We benchmark the salary levels new trustees participate in an induction of new employees against those paid by other programme and training on duties and international development organisations. 7 responsibilities. We encourage our trustees —— ee ; Se*£E=. 48 BBC Media Action annual report 2020/2021 F BBC Media Action annual report 2020/2021

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delivery and likely impact on funding, Our Fraud recovery and prevention a restrictions related to the global pandemic. — support on requests for evacuation where senior management team has provided SSS SSS 4 There were no work-related fatalities of BBC + appropriate and possible, and to provide regular updates to the finance and audit We work in environments where there is F Media Action staff in 2020/21, and no serious ongoing security advice and support to committee and trustees on the financial a high risk of fraud and corruption. We : accidents reported in the workplace. Risks to remaining staff. We have retained staff and impact of COVID-19 and continues scenario- _ tolerate neither and have taken action to 4 our staff posed by the COVID-19 pandemic our office in Kabul and intend to continue to planning to help guide decision-making. minimise them, with regular updates to staff a have been managed in accordance with local deliver work amid the rising humanitarian The financial impact of the pandemic in anti-bribery training and fraud awareness ‘ government guidelines and wider BBC's crisis in the country. 2020/21 was mitigated by our London office _ training, making expectations clear to all actions, with the support of the BBC high restructure, more efficient cost recharges staff members, and delivering training across : risk team as required. Funding and additional BBC World Service funding. all our countries of operation. We have dayE —— Whistleblowing to-day procedures to detect fraud and to act 3 Myanmar coup Most of our income comes from institutional procedures policies and on any suspicions. 4 ee donors as grants for specific projects. Le Safety and security §q Theus to Februarypause or 2021 changemilitary how we coup deliver requiredall paymentHowever, fundingby results, mechanismsfee and day (such asrates) and In our work, we face risk of fraud and = — 7, — D our work in Myanmar, while heightening risk less flexible service contracts are becoming mismanagement of funds. Our strengthened In our work we face risks from conflict, lack 5 for our staff based there, We have worked more frequent and contribute to uncertainty. whistleblowing policy and procedures of infrastructure and natural hazards. Road ‘ closely with the BBC Wortd Service, the BBC = We maintain close relationships with our are available to all staff via our intranet traffic accidents pose risk everywhere we : high risk team, our staff and our donors existing donors, are working to diversify and we regularly remind employees work. In several countries our staff members s to ensure the safety of our team and the our funding streams, and use a budget about these policies and procedures. We are at risk of violent attack by criminals : continuation of as much project delivery as is test to ensure that project budgets cover deal with any concerns raised by staff, or factions trying to suppress our work, : safely possible. We have reduced in-country a fair share of support costs. We mitigate partners, beneficiaries or others swiftly and and our staff can be caught by accident $s staffing and drafted contingency plans for challenges around payment by results thoroughly. in attacks aimed at others. We have a risk 4 our operations. through careful reviews and refinements of advisor through the BBC high risk team, measures of success, Safeguarding policies and procedures along with emergency on-call support when 4 In August 2021, one of our freelance ooo SE _ neeled. BBC Media Action staff attend * producers, formerly a presenter of one of our An in-year cut of approximately £1.5m Like all INGOs, we face the risk of a breach mandatory hostile environment training za television programmes, was detained. We contracted income from FCDO (our largest of safeguarding and duty of care toward our — prior to employment in high-risk areas, with a are working with the BBC High Risk team to — donor) has had a detrimental effect on BBC beneficiaries. Our projects and programmes _ protocols for travel, We have emergency 2 support her and her family. Media Action and its work. Because of the include work with young peopte and with plans in every country office, tailored to each 5 pandemic’s impact on the British economy, vulnerable people, including people with context : Afghanistan security crisis and commensurate reduction in the size disabilities and older people ; —————————————— of the 0.7% Gross National Income (GNI} In addition to dramatic security Ee In the financial year 2020/21, our staff in allocated to international development We continue to strengthen our approach to developments in Myanmar and Afghanistan, 5 Afghanistan already faced heightened risks assistance, FCDO cancelled or reduced in safeguarding, ensuring that we are among detailed below, in 2020/21 our staff in a amid “sticky bomb” attacks and targeted size numerous projects, including some the best in the sector while also meeting Somatia faced risk from targeted bombings : assassinations ofjournalists and media already being implemented by BBC Media donor expectations. Our policies were and outbreaks of violence linked to political Pp workers, Following the withdrawal of Action. This forced us to close some projects reviewed and updated during the year and turmoil, and in South Sudan, where aid Western military forces and the fallof Kabul at short notice and to make staff redundant, signed off by trustees in April 2021. For more — workers have been targets of violence. We g to the Taliban in August 2021, many of our which reduced the impact that we could detail, see Our Organisation. maintain offices in each of these countries : staff - particularly female staff - are facing achieve during the year. while frequently reviewing the level of risk a significant and growing fears for the future to staff. We continue to support our media ‘l amid the uncertainty. In this fast-changing The British Government’s intention to reduce partners in Iraq remotely, amid travel : situation, we are working closely with the proportion of GNI spent on overseas ; governments and the BBC high risk teamto —_ assistance from 0.7% to 0.5% for 2021/22 is , BBC Media Action annual report 2020/2021 9 BBC Media Action annual report 2020/2021 Media Action annual report 2020/2021 Action annual report 2020/2021 annual report 2020/2021 report 2020/2021 2020/2021

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Managing our finances

entailing further cuts to already contracted | Compliance with local laws ; work that will affect BBC Media Action and TT r- OOOOOOmvOl'"" our overall impact during 2021/22. The possibility of failing to keep up with changes in tocal laws and requirements, ; The UK’s exit from the EU in January 2021 including registration, tax and statutory has had an impact on our ability to access reporting, in the countries where we operate , funding from some European Commission risks significant financial penalties or having : ——————EEEEEE— sources. Our global partnerships team is to cease our operations. Ail our country clearly communicating the latest guidance offices have relevant local registrations 4 across our organisation, and we are working —_and we secure tax and legal advice in each The COVID-19 pandemic has presented Our income was £40m, lower than the through partners to access funding country as needed. Our internal auditors challenges for our finances. Project delays previous year (2019/20: £41m). Income opportunities. review our in-country practices and have affected our expenditure and project from institutional donors decreased to The provide advice. We monitor and abide by related income; in-year cuts to contracted £29.6m (2019/20: £32m). Fundraising COVID-19 pandemic has had a UK regulations, and our external statutory income of £1.5m required project closures income increased to £10.3m (2019/20: significant impact on our income, as delays auditors have specialist knowledge of the and redundancies; events-based fundraising £8.6m), of which £9.3m is gifts in kind to the delivery of existing projects result in charity sector and regulations. In addition, moved online, with a decline in unrestricted (2019/20: £7.8m). Total expenditure came tower than expected income. To counteract we benefit from a BBC contract providing ‘ income. A forthcoming further £4bn cut to to £40m (2019/20: £41.7m). Expenditure this, we have worked closely with donors to specialist tax advice for international staff. UK overseas development aid expenditure on our charitable activity, providing public reposition and redesign our existing projects and anticipated further reduction of benefit by changing lives through media and made successful bids for new projects Reputation contracted funding, will have a significant and communication, represented 99.6% aimed at humanitarian response, health —__———= impact in the next financial year. of total expenditure (2019/20: 99.3%). The communication and mitigating the impacts Incidents in any of the areas of risk income and expenditure account for the of the pandemic. We continue to work with described above could result in negative However, our teams around the world year ended 31 March 2021 shows a deficit our country offices to assess the financial coverage of BBC Media Action. As the BBC's pivoted quickly to working remotely of £79k (2019/20: a deficit of £905k). The and programme impacts of the pandemic, international development charity, we are and delivering essential media and Consolidated Statement of Cash Flows and with donors to agree cost extensions at risk from press campaigns against the 3 communication related to the COVID-19 shows that cash has increased by £1.2m where required' and when possible. BBC as well as against the development ‘ pandemic. This year we received a number during the year (2019/20: decreased by Information sector — including but not limited to stories 4 of grants to deliver humanitarian and health £761k) to a position of £8.3m (2019/20: security about the UK government's 0.7% gross communication, as well as addressing other —-£7.1m). ES domestic product aid commitment, issues impacts of the global pandemic. BBC Media Action works across all our of safeguarding, perceived misuse of funds, Reserves countries to ensure full compliance with the perception of bias, misinformation about We achieved cost savings by restructuring e— 2018 General Data Protection Legislation sources of funding and the nature of our our London office after consultation, in two Net assets in the consolidated balance sheet (GDPR), led by our chief operating officer work, steps (March and November 2020), while decreased to £4.4m at 31 March 2021 (31 and overseen by our board of trustees. ensuring the organisation continues to March 2020: £4.5m). The board of trustees We continue to review and strengthen our We maintain close relationships across invest in digital technology and audience reviews the reserves policy on an annual cyber security strategy, and we maintain an our sector and with our funders. Our understanding to keep our work fit for the basis in the context of BBC Media Action's information asset register with a process communications staff are trained and ; future. We have also had to make staff multi-year plans and a review of the risks for reporting and acting quickly upon any prepared to handle risks and hostile redundant in several countries where we and opportunities for our organisation. Our suspected breaches. This information is coverage, and liaise with both sector work, most significantly in Ethiopia, Nigeria policy is to ensure sufficient reserves are communicated regularly to employees communication bodies and senior BBC , and Nepal because of cancetled funding held to continue operating after negative acrossmandatory our organisation. All our staff undergo communication executives. We follow BBC contracts, and in Myanmar because ofthe financial shocks, while not tying up too much upon training on GDPR requirements Editorial Guidelines and consult trustees coup’s impact on projects and funding. funding that could be spent on charitable for informationjoining, andsecurity our policies comply and with proceduresthe when appropriate. q; activities. strict requirements of the BBC, 9

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MANAGING OUR FINANCES
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or costs that are expected to preserve and 5 related to donor funding, operating In January 2021, the board of trustees build up our level of general funds over the EB uncertainties and the head office activities confirmed that our reserves policy, taking next three years. E and costs. The estimated financial impact a risk-based approach, recommends a g of those nine risks and opportunities gives a minimum level of general funds (total The other unrestricted funds are funds ; good proxy for the tikely financial results for unrestricted funds tess designated funds) ina that have been designated by the board 4 2021/22. Our management team is pursuing range of £4.0-5.0m. of trustees for a particular purpose. The 2 action plans on those items that can be Technology-led Change Fund held £369k : directly influenced, and has prioritised This upper end of this range (£5.0m) at 31 March 2021 and is in place to ensure . initiatives in our operating plan to maximise represents the financial impact of a worst that sufficient resources are invested in + income and margin and speed up pace of case scenario that might conceivably take organisational change. This fund will be used g project delivery. place over a 12-month period, combining to invest in our digital strategy over the next F three components: two years. 3 The trustees are satisfied that continued B monitoring of trading activity is in place — Funding gap or urgent closure of Investment policy % and that indicators are tracking in tine some country operations due to nnn with the central case scenario. This allows increased operating risks and/or acute Cash balances are set out in the consolidated : for controlled use of reserves in 2021/22 management issues. and BBC Media Action balance sheets, 4 to absorb the impact of COVID-19 white — Aserious funding gap resulting in an Consotidated Statement of Cash Flows, and a maintaining a going concern position for inability to recharge staff and non-staff in the notes to the financial statements. a the next three years. The liquidity position costs of our London base for sixmonths — The objective of our investment policy ts to ; is also deemed satisfactory, with the — Aseries of unexpected costs resulting maximise interest while limiting risk. We only a central case still showing no use of the from diverse events such as adverse hold short-term cash deposits. ’ overdraft facility set up in Aprit 2020. The foreign exchange movements, disallowed 3 board of trustees is of the opinion that BBC costs from a donor audit or unforeseen Going concern q Media Action has adequate resources to tax/compliance costs a ; continue in operational existence for the Due to the COVID-19 pandemic, the 3 next 12 months. The board of trustees has The tower end of the range (£4.0m) finance and audit committee met 10 times Be identified no material uncertainties that cast represents 80% of the amount for the worst between 1 April 2020 and 1 May 2021 BY) significant doubt about the ability of BBC case scenario. Total unrestricted funds held — to monitor changes in the operating and 3 Media Action to continue as a going concern, at 31 March 2021 amounted to £4.4m (31 donor environment that affect how BBC as is further explained in Note 1 of the March 2020: £4.5m), of which reserves inthe Media Action funds and delivers its work. 4 Financial Statements. general fund amounted to £4m (31 March In particular, the committee tracked four E 2020: £4.1m). This is at the lower end of the key financial indicators (contract signing, recommended range. cancellation of existing contracts, pace of in light of the impact of the pandemic, year,projectandspendreviewedand cashregularlylevels)updatedduring three-the 7 trustees approved in July 2020, and year projections under three scenarios # confirmed in January 2021, an exception to (central case with caution, upside and a the policy for 2020/21 and 2021/22, with a downside). 4 minimum level of general funds of £3.0m. ai This approach has been refined for 2021/22 d Implementing our operating plan will bring monitoring, with monthly committee ¥ net benefits in terms of income, margin and/ — updates on nine key risks and opportunities } BBC Media Action annual report 2020/2021 : BBC Media Action annual report 2020/2021

. 54

Statatementt OFof trustees’trustees Trustrustees, seniori Stataff responsibilities and advisors ————EE——————— ———————— aS BBC Media Action’s trustees are responsible and the charitable company will continue Trustees BBC Media Action is a registered charity for preparing the Trustees’ Annual Report their activities ' —_----— in England and Wales (no 1076235) and a {incorporating the strategic report and the Francesca Unsworth’ (chair) company limited by guarantee in England directors’ report) and financial statements The trustees are responsible for keeping Awo Ablo# (vice chair, and lead trustee and Wales (no 3521587). in accordance with applicable taw and proper accounting records that are sufficient for safequarding) regulations. Company law requires the to show and explain the charitable company’s q Zeinab Badawi Find out more: bbemediaaction.org trustees to prepare financial statements for transactions. They must also disclose with Shirley Cameron On Facebook, Twitter and Instagram: each financial year. Under that law, theyhave — reasonable accuracy at any time the financial Richard Dawkins? @bbcmediaaction elected to prepare the group (subsidiaries’) position of the charitable company and Gavin Mann and parent company financial statements in ensure that its financial statements comply ; Nicholas Pickles Auditor accordance with UK Accounting Standards with the Companies Act 2006. Julia Rank? SS and applicable law (UK Generally Accepted Sophia Swithern® Buzzacott LLP Accounting Practice). They have general responsibility for taking Myles Wickstead KCMG 130 Wood Street, London, EC2V 6DL Under such steps as are reasonably open to them Michael Wooldridge OBE company law the trustees must not to safequard the assets of the group, and Bankers approve the financial statements unless they —_to prevent and detect fraud and other Company secretary ———— are Satisfied that they give a true and fair irregularities. The trustees are responsible -----————— Barclays Bank Plc view of the state of affairs of the group and for the maintenance and integrity of Lindsey North*t 1 Churchill Place, London, £14 SHP charitable company, and of the group's excess _ the corporate and financial information of income over expenditure for that period. included on the charitable company’s Lloyds Bank Pie Trustees are required to: website.preparationLegislationand disseminationin the UK governingof financialthe -_oManagement team 10 Gresham Street, London, EC2V 7AE ——__—— statements may differ from legislation in Caroline Nursey OBE Registered office — Select suitable accounting policies and other jurisdictions Chief Executive Officer -_—--ee apply them consistently Broadcasting House, — Observe the methods and principles in In so far as the trustees are aware, there is Nicolas Raynaud Portland Place, London W1A 1AA accounting and reporting by charities no relevant information of which the charity’s Chief Operating Officer SORP applicable to charities preparing auditor is unaware. The trustees have taken their financial statements in accordance all the steps they ought to have taken to ; Caroline Howie 7 withIreland FRS 102 applicable in the UK and makeinformation themselvesand to awareestablish of anythat relevant auditthe auditor Director of Programmes (to May 2020) ‘ . Yor" ) — Make judgements and estimates that are is aware of that information. The trustees, in Richard Lace reasonable and prudent their capacity as both trustees and company Director of Programmes (from October 2020) Francesca Unsworth, chair — State whether applicable UK accounting directors, have reviewed and approve the standards have been followed, subject Trustees’ Report, which incorporates the Caroline Sugg On behalf of the board of trustees of to any material departures disclosed and directors’ report and the requirement for a Director of Strategy and Partnerships BBC Media Action explained in the financial statements strategic report as set out in the Companies — Prepare the financial statements on Act 2006 (Strategic Report and Directors’ "BBC Salt member - ; 7 18 October 2021 the goingmappropriateconcernto presumebasis unless that theit is group Report) Regulations 2013. ret#1 Membertitesof governance ave also dusctorcaf committeethe company —___s 8a ee ee ees LLC $e 56 BBC Media Action annual report 2020/2021 BBC Media Action annual report 2020/2021

the.[independent] auditors:

2iSSS TE

sl

Opinion

Basis of opinion

1 We have audited the financial statements We conducted our audit in accordance | of BBC Media Action {the ‘charitable with International Standards on Auditing parent company’) and its subsidiaries (the (UK) (ISAs (UK)) and applicable law. Our ‘group’) for the year ended 31 March 2021 responsibilities under those standards which comprise the group statement of are further described in the auditor's a financial activities, the group and charitable responsibilities for the audit of the financial parent company balance sheets and group statements section of our report. We are ; statement of cash flows, the principal independent of the group in accordance with accounting policies and the notes to the the ethical requirements that are relevant financial statements. The financial reporting to our audit of the financial statements framework that has been applied in their in the UK, including the FRC’s Ethical preparation is applicable law and United Standard, and we have fulfilled our other Kingdom Accounting Standards, including ethical responsibilities in accordance with | Financial Reporting Standard 102 ‘The these requirements. We believe that the Financial Reporting Standard applicable audit evidence we have obtained is sufficient in the UK and Republic of lreland' (United and appropriate to provide a basis for our Kingdom Generally Accepted Accounting opinion. 7 Practice). In our opinion, the financial statements: Conclusions relating to going concern

Conclusions relating to going concern

give a true and fair view of the state In auditing the financial statements, we of the group’s and of the charitable have concluded that the trustees’ use of the parent company’s affairs as at 31 March going concern basis of accounting in the 2021 and of the group's income and preparation of the financial statements is expenditure for the year then ended; appropriate
— have been properly prepared in accordance with United Kingdom Based on the work we have performed, Generally Accepted Accounting Practice; | we have not identified any material and uncertainties relating to events or conditions have been prepared in accordance with that, individually or collectively, may cast the requirements of the Companies Act significant doubt about the group’s or the 2006. charitable parent company’s ability to continue as a going concern for a period of

BBC Media Action annual report 2020/2021

REPORT FROM THE INDEPENDENT AUDITORS

at least 12 months from when the financial Opinion on other matter prescribed i — the charitable parent company financiat Auditor’s responsibilities for the audit statements are authorised for issue. by the companies act 2006 statements are not in agreement with the of the financial statements Our a - accounting records and returns; or i of theresponsibilities trustees with andrespect the responsibilitiesto going concern undertakenIn our opinion,in basedthe course on theof the workaudit: [: — certainremuneration disclosuresspecified of Trustees’by law are not assuranceOur objectivesabout arewhether to obtain the reasonable financial are described in the relevant sections of this q made; or statements as a whole are free from material report. — the information given in the Trustees’ — we have not received all the information misstatement, whether due to fraud or Other report, which ts also the directors’ report 7 and explanations we require for our audit. error, and to issue an auditor's report that information for the purposes of company law and includes our opinion. Reasonable assurance aT includes the Strategic Report, for the : Responsibilities of trustees is a high level of assurance, but is not a The Trustees are responsible for the financial year for which the financial q a guarantee that an audit conducted in other information. The other information statements are prepared is consistent F As explained more fully in the statement accordance with ISAs (UK) will always detect comprises the information included in the with the financial statements; and of responsibitities of the Trustees, the a material misstatement when it exists. annuat report and financial statements, — the Trustees’ report, which is also the : Trustees (who are also the directors of the Misstatements can arise from fraud or error other than the financial statements and our directors’ report for the purposes of charitable parent company for the purposes — and are considered material if, individually auditor’s report thereon. Our opinion on company law and includes the Strategic of company law) are responsible for the or in the aggregate, they could reasonably the financial statements does not cover the Report, has been prepared in accordance ; preparation of the financial statements and be expected to influence the economic other information and, except to the extent with applicable legal requirements. for being satisfied that they give a true and decisions of users taken on the basis of these otherwise explicitly stated in our report, fair view, and for such internal control asthe financial statements. we do not express any form of assurance Matters on which we are ‘ Trustees determine is necessary to enable conclusion thereon. In connection with required to report by exception the preparation of financial statements Irregularities, including fraud, are our audit of the financial statements, our ——_R _S eee that are free from material misstatement, instances of non-compliance with taws and responsibility is to read the other information In the light of the knowledge and 4 whether due to fraud or error. regulations. We design procedures in line and, in doing so, consider whether the other understanding of the group and the with our responsibilities, outlined above, to information 1s materially inconsistent with charitable parent company and its In preparing the financial statements, the detect material misstatements in respect the financial statements or our knowledge environment obtained in the course of Trustees are responsible for assessing the of irregularities, including fraud. The extent obtained in the audit or otherwise appears to the audit, we have not identified material . group's and the charitable parent company’s to which our procedures are capable of be materially misstated. If we identify such misstatements in the Trustees’ report q ability to continue as a going concern, detecting irregularities, including fraud is material inconsistenctes or apparent material including the Strategic Report. We have disclosing, as applicable, matters related to detailed below: misstatements, we are required to determine nothing to report in respect of the following going concern and using the going concern whether there is a material misstatement matters in relation to which the Companies ; basis of accounting unless the Trustees How the audit was considered capable in the financial statements or a material Act 2006 requires us to report to you if, in either intend to liquidate the group or the of detecting irregularities including misstatement of the other information. our opinion: charitable parent company or to cease fraud weIf, based on the work we have performed, operations, or have no realistic alternative ————7 conclude that there is a material — adequate accounting records have not ; but to do so. Our approach to identifying and assessing misstatement of this other information, we been kept by the charitable parent the risks of material misstatement in respect are required to report that fact. We have company, or returns adequate for our : of irregularities, including fraud and nonnothing to report in this regard. audit have not been received from branches not visited by us; or ;

———— a a ee BBC Media Action annual report 2020/2021 BBC Media Action annual report 2020/2021

J ; REPORT FROM THE INDEPENDENT AUDITORS

REPORT FROM THE INDEPENDENT AUDITORS

compliance with laws and regulations, was as — identified laws and regulations were 3 non-compliance with laws and regulations, A further description of our responsibilities follows: communicated within the audit team and 7 we designed procedures which included, but —_ Is available on the Financial Reporting the team remained alert to instances of a were not limited to: Council's website at www.frc.org.uk/ — the engagement partner ensured that non-compliance throughout the audit. 4 auditorsresponsibilities. This description the engagement team collectively had f — agreeing financial statement disclosures forms part of our auditor's report. the appropriate.compgtence,si ATF bri ep) capabilitiesis A theWe groupassessed andthe thesusceptibility charitable parentof :q — toreadingunderlying the minutessupporting of meetingsdocumentation; of Use of our report ITE:tations;ante With apy ica ghaws a company’smisstatement, financialincluding statementsobtaining to materialan 4 governance;management and those charged with —————This report is made solely to the charitable — we identified the laws and regulations understanding of how fraud might occur, by: — obtaining details of work carried out parent company's member, as a body, in applicable to the group and the q by internal auditors in connection accordance with Chapter 3 of Part 16 of charitable parent company through — making enquiries of management as ‘ with compliance with locat laws and the Companies Act 2006. Our audit work discussions with trustees and other to where they considered there was : regulations; has been undertaken so that we might management, and from our commercial susceptibility to fraud, their knowledge of — enquiring of management in the UK and state to the charitable parent company’s knowledge and experience of the sector; actual, suspected and alleged fraud; and [ other countries as to actual and potential member those matters we are required — we focused on specific taws and — considering the internal controls in 4 litigation and claims; and to state to it in an auditor’s report and for oversreguigtionganM4 he bothMSthe 3 LLOMG7: O complianceplace to mitigate with lawsrisks and of fraud regulationsand non-E — withreviewing HMRC any and available the group correspondence and the nopermitted other purpose.by law, we To do the not fullest accept extent or i mapdpial effect on the : financial charitable parent company’s legal assume responsibility to anyone other than of statements or the operatio To address the risk of fraud through ; advisors. the charitable parent company and the the group and the charitable parent management bias and override of controls, J charitable parent company's member as a company. These laws and regulations we: : There are inherent limitations in our audit body, for our audit work, for this report, or included the Charities Act 2011, the 4 procedures described above. The more for the opinions we have formed. Companies Act 2006, data protection — performed analytical procedures to 4 removed that laws and regulations are legislation, anti-bribery legislation, identify any unusual or unexpected j from financiat transactions, the less likely employment legislation, safeguarding relationships; ‘ it is that we would become aware of nonprinciples and health and safety — tested journal entries to identify unusual : compliance. Auditing standards also limit legislation; transactions; F the audit procedures required to identify — we considered the impact of the — assessed whether judgements and j non-compliance with laws and regulations to Edward Finch (Senior Statutory Auditor) charitableinternational nature of the group and the assumptions made in determining the : enquiryof the trustees andothermanagement For and on behalf of parent company’s operations accounting estimates set out in the P and the inspection of regulatory and legal Buzzacott LLP, Statutory Auditor on its compliance with laws and accounting policies were indicative of { correspondence, if any. 130 Wood Street regulations; potential bias; and i London — we assessed the extent of compliance — used data analytics to investigate the Material misstatements that arise due to EC2V 6DL with the laws and regulations identified rationale behind any significant or : fraud can be harder to detect than those above through making enquiries of unusual transactions. ; that arise from error as they may involve management and inspecting legal Ee detiberate concealment or collusion. correspondence; and In response to the risk of irregularities and

BBC Media Action annual report 2020/2021

FINANCIAL STATEMENTS

Financial statements

eee reer eee ee eee eS CONSOLIDATED STATEMENT OF FINANCIAL ACTIVITIES STATEMENT OF FINANCIAL ACTIVITIES OF FINANCIAL ACTIVITIES FINANCIAL ACTIVITIES ACTIVITIES (including the income and expenditure account) account) for the year ended the year ended year ended ended 31 March 2021

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CONSOLIDATED STATEMENT OF FINANCIAL ACTIVITIES STATEMENT OF FINANCIAL ACTIVITIES OF FINANCIAL ACTIVITIES FINANCIAL ACTIVITIES ACTIVITIES CONSOLIDATED AND BBC MEDIA ACTION BALANCE SHEETS
(including the income and expenditure account) account) for the year ended the year ended year ended ended 31 March 2021 i At 31 March 2021
Unrestricted | Restricted Total [Unrestricted | Restricted Votal : Note Group Group Charity Charity
Note 2021 2021 2021 2020 2020 2020 i 2021 2020 2021 2020
Income from £’000 £'000 £'000 £000 £'000 £'000 E Fixed assets £'000 £'000 £'000 £'000
Donattons 2 : Investments 10 23
- Gift-in-Kind 353 9,340 9,693 35 7,803 7,838 Te ixed as = - i os, 3 e =<
- General 593 - 593 763 - 763
Other trading 3 10 - 10 183 - 183 Current assets
activitiesInvestments : Debtors 11 10,893 8,589 10,778 8,232
Charitable 4 4 - 4 33 : 33 Cash at bank and in hand 12 8,288 7,084 8,042 6,894
Funding foractivities specific 5 2,755 26,894 29,649 3,015 28,977 31,992 3 Total = pas 19,781. 15,673 18,820 15,126 —
charitable activities
:
= Se a x Liabilities
= = ee = : ——- Creditors: amounts falling due within 13 (10,410) (13,726) (9,906)
Expenditure g one year
Raising fundson: 6 (175) - (175) (294) : (294) ; Ti 3 : = 5138 & 2 5094. 5220
Charitable ee ||
activities fotalassets less current ies 6738 5963) EIT O43
through ;nedia and 3 Provisions for liabilities 14 | __ (692) | (738) __ (692) | | (738) ,
communication ; et desc’ — 4 = s
Governance 6 (2,063) (18,477) | (20,540) (3,155) (25,004) | (28,159) d
Resilience 6 (796) (8,658) | (9,454) (863) | (6,845) | (7,708) 3 Funds —
HealthTo ; 6 (760) Ey(9,099) | (9,859) | (4.640)(622) (4,931)6780) 1 (41420)(5,553) ~ 3 RestrictedUnrestrictedfundsfunds : 16,7716,17 | 4,49134 4 4,47134
at T 5 mm S05) . The notes on pages 67-85 form part of these financial statements.
the year | / | { ? g The financial statements on pages 64-85 were approved by the Board of Trustees on
~ oo ~ q 18 October 2021.
Reconciliation of
funds
Total funds brought 34 5,396 34 5,430 3’ # } ( . OF.
forward c
pn ell. a z * Francesca Unsworth
The statement of financiat activities includes all gains losses recognised during the year. All income and expenditure derives from ; Chair
continuing actities. The notes on pages 67-85 form part of these hnancial statements. As permitted by section 408 of the Companies Act 18 October 2021
2006, the individual charnty’s statement of financial activities has not been mctuded in these financial statements. The grass income of the 5
charity 1s £39,949,000 (2020. £40,809,000) and the net resuit isadeficitof £79,000 (2020. £905,000)
ee : a
64 BBC Media Action annual report 2020/2021 S BBC Media Action annual report 2020/2021
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FINANCIAL STATEMENTS

CONSOLIDATED STATEMENT OF CASH FLOWS For the year ended 31 March 2021

| Notes | TOTAL 2021 {TOTAL 2020 = Net £000 £009 cash inflow / (outflow) from operating activities 18 1,200 {794) InterestReturns on investments and servicing offinance IncreaseCash received/ (decrease) in cashinao the year 204= a a See33 Cashatat thethe end start ofof thethe yearyear ee7.8.45 72084 ANALYSIS OF CHANGES IN NET DEBT Att April | Cash | At31 March 2020 flows | 2021 - Cash ' suluy E000 £000 Cash and cash equivalents | Totalinet debt. <.2aenemnaeaieass : - eel] eos ee08 40]1204s| iets 20808,288 BBC Media Action does not have any borrowings or lease obligations. Net debt consists therefore of the cash balance. As of permitted by paragraph 1.12 of FRS 102, BBC Media Action has not prepared a statement cash flows for the parent entity. The consolidated statement of cash flows above includes both the parent and subsidiary entities. The notes on pages 67-85 form part of these financial statements.

(forming part of the financial statements for the year ended 31 March 2021) 1. ACCOUNTING POLICIES BBC Media Action Group has a healthy cash The following accounting policies have been balance as set out in note 12. Forecasts applied consistently in dealing with ttems indicate that payments can be made as which are considered material in relation to they falt due and negative adjustments to the financial statements. the forecast can be managed. The Trustees’ Report explains how BBC Media Action is a) BASIS OF PREPARATION structured and managed and how the major risks are managed. Thus the Board of Trustees The financial statements have been prepared _ continue to adopt the going concern basis of in accordance with the Companies Act 2006 —_ accounting in preparing the annual financial and applicable UK accounting standards statements. and under historical cost accounting rules The Group’s financial statements have been The financial statements are prepared in prepared in accordance with Accounting pound sterling and rounded to the nearest and Reporting by Charities: Statement of thousand pounds. Recommended Practice applicable to charities preparing their accounts in accordance with b) BASIS OF CONSOLIDATION the Financial Reporting Standard applicable in The consolidated financial statements inctude the United Kingdom and Republic of Ireland the financial statements of BBC Media Action (FRS 102) (Charities SORP FRS 102) second and its subsidiary undertakings made up to 31 edition issued in October 2019, the Financial March 2021. For the purposes of complying Reporting Standard applicable in the UK with FRS 102 the entity is a public benefit and Republic of Ireland (FRS 102) and the entity. Companies Act 2006. The financial statements of BBC Media Action The Financial Review in the Trustees’ Report (India) Limited (formerly BBC WST Limited), a reviews the finances of BBC Media Action and company registered in England and Wales (no: the group in the year ended 31 March 2021 in 2746733), the financial statements of BBC comparison to the prior and earlier years. Media Action Nepal Private Limited, an entity established in Nepal (no:112548/60/070), the After considering the operational and financial statements of British Broadcasting financial impact of COVID-19, and related Corporation Media Action Ltd/Gte (No: financial scenarios, the Board of Trustees RC1448388), an entity established in Nigeria, has concluded that Media Action is tracking and the financial statements of BBC World against Management's central case, with Service Trust India have been consolidated adaptive actions in progress. On that basis, with those of BBC Media Action the Board of Trustees has a reasonable expectation that BBC Media Action has Under section 408 of the Companies Act adequate resources to continue in operationat 2006 the company Is exempt from the existence for the foreseeable future. The requirement to present its own statement of BBC Media Action annual report 2020/2021

BBC Media Action annual report 2020/2021

FINANCIAL STATEMENTS

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FINANCIAL STATEMENTS
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financial activities or income and expenditure —to cover indirect costs that allowance is Gifts in kind are valued at a reasonable employees. account and statement of cash flows by recognised as unrestricted income within estimate of the value to BBC Media Action, FRS102. the SOFA in proportion to the amounts which is normally equal to the market value. Defined benefit scheme recognised as income to cover direct SS c) LIMITED BY GUARANTEE programme expenses. f) EXPENDITURE The defined benefit schemes provide benefits BBC Media Action is a company limited by e) INCOME Ali expenditure is accounted for on an ofbased the onBBC finalPension pensionableScheme,pay.to which The assetsthe guarantee, registered in England and Wales. accruals basis and has been classified under majority of BBC employees belong, are held The sole member of the company undertakes — Income is included in the statement of headings that aggregate all costs related separately from those of the BBC group. to contribute to the assets of the company financial activities when BBC Media Action is to the category as listed below. Support BBC Media Action, following the provisions in the event of it being wound up, while it is entitled to the income, when receipt of funds costs, which include the central or regional within section 28 of FRS 102, accounts for the a member or within one year after it ceases is probable, and when the amount can be office functions such as general programme scheme as if it were a defined contribution to be a member, for payment of the debts measured with sufficient reliability. support, payroll administration, budgeting and scheme. This is because it is not possible to and liabilities of the company contracted accounting, information technology, human identify its share of underlying assets and before it ceases to be a member, and of the Income from charitable activities includes resources, and financing, are allocated across _ liabilities of the scheme on a consistent and costs, charges and expenses of winding up, income earned both from the supply of goods the categories of charitable expenditure reasonable basis. The expenditure charged and for the adjustment of the rights of the or services under contractual arrangements and governance costs. The basis of the cost in the SOFA therefore represents the contributors among themselves, such amount — and from performance-related grants which allocation is explained in the notes to the contributions payable to the scheme in the as may be required not exceeding £10. BBC have conditions that specify the provision of accounts. The allocation for the purposes of year. Media Action had one member (the BBC) particular goods or services to be provided by the Statement of Recommended Practice may at the end of the period. Each Trustee is a the charity. These contracts or performancenot always reflect the definition per various Defined contribution scheme subscriber to the Memorandum of Association related grants have been included as ‘Income donor contracts. a and accordingly BBC Media Action had 12 from charitable activities’ where these grants The assets of the scheme are held separately subscribers at the end of the year. specifically outline the goods and services to Equipment purchased as part of the from those of BBC Media Action in an d) be provided to beneficiaries which are within production of media as part of a project independently administered fund. The FUND ACCOUNTING the charitable purposes of the charity. is expensed in the statement of financial amounts charged as expenditure for the BBC activities in the year of purchase and returned defined contribution scheme represent Media Action has various funds for which —_ Income from such contracts and grants is to the funder or donated to local charitieson contributions payable by BBC Media Action separate disclosure is required as follows: recognised to the extent that resources have cessation. in respect of the financial year. Where these Restricted been committed to the specific programme, contributions are reclaimable directly from income funds as this is deemed to be a reliable estimate g) FOREIGN CURRENCY donors they are charged to restricted funds, nr of the right to receive payment for the where they are not they are charged to Grants which are earmarked by the funder for — work performed. In this case, cash received Transactions denominated in foreign unrestricted funds. specific purposes. Such purposes are within in excess of expenditure is included as a currencies are recorded in sterting at the rates the overall aims of the charity. creditor (as deferred income) and expenditure ruling at the date of the transaction. Monetary i) DEBTORS Unrestricted in excess of cash included as a debtor (as assets and liabilities denominated in foreign funds accrued income). currencies are retranslated at the exchange Debtors are recognised at their setttement TS rates ruling at the balance sheet date and any amount, less any provision for nonFunds which are expendable at the discretion | Other trading activities are the activities exchange differences arising are taken to the recoverability. Prepayments are valued at the of the Trustees in furtherance of the objects where BBC Media Action provides goods, statement of financial activities. amount prepaid. They have been discounted of the charity. services or entry to events in order to to the present value of the future cash receipt General funds are those unrestricted funds generateactivities. income Where andincome undertakeis received charitablein h) PENSION COSTS where such discounting is material. that have not been set aside by Trustees advance, recognition is deferred and included j) CASH AT BANK AND IN HAND for a particular purpose. Designated funds in creditors and where entitlement arises Some UK employees are members of the comprise unrestricted funds that have been before income is received, the income is BBC's pension schemes. The BBC Group Cash at bank and in hand represents such set aside by the Trustees for particular accrued operates both defined benefit and defined accounts and instruments that are available purposes. contribution schemes for the benefit of the on demand or have a maturity of less than Where funding allows for a general allowance — Donations are recognised when receivable.

BBC Media Action annual report 2020/2021

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FINANCIAL STATEMENTS FINANCIAL STATEMENTS
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three months from the date of acquisition estimates and assumptions that affect the 2. DONATIONS
Deposits for more than three months but less | amounts reported for assets and liabilities as Donations in the current year were derived from the following sources:
than one year have been disclosed as short at the balance sheet date and the amounts
term deposits reported for revenues and expenses during Unrestricted | Restricted Total |Unrestricted | Restricted | Total
k) CREDITORS AND PROVISIONS thosemeansthe year.estimates.that However,actualThe theoutcomesitems naturein ofcoutdthe estimationfinancialdiffer from Gift-in-Kind—— £0002021 £000.2021 £0002021 £002020 £000__f..£.0002020 2020
Creditors and provisions are recognised when —_ statements where judgements and estimates ~ BBC Group | i - 1 46 a6
there is an obligation at the balance sheet have been made include: Limited oparnes a no7 j rere rere
date as a result of a past event, it is probable sa .
that a transfer of economic benefit will be — that expenditure incurred on performance spacesuae . 8270 | 8270 5,989 5,989
required in settlement, and the amount of related grants is a reliable basis for providers |
the settlement can be estimated reliably estimating the right to receive payment - Individuals/other 353 g 353 35 90 | 125
Creditors and provisions are recognised at the for the work performed; General Donations |
amount the charity anticipates it will pay to — the provision of bad debts; - BBC Group 500 = 500 350 : 350
settle the debt. They have been discounted to — valuation of gifts in kind; - Individuats/other 93 - 93 413 413
the present value of the future cash payment © — the allocation of support costs; and
where such discounting is material. — the impacts of COVID-19 on estimating SS ee imocoiml
t) LEASES future cash flows of the charity. * includingafurtough income of £16k————in 2021. — —
Rentals payable under operating leases are o) FINANCIAL INSTRUMENTS
charged to the statement of financial activities 3. OTHER TRADING ACTIVITIES
on a straight line basis over the lease term. The financial assets and financial liabilities of Other trading activities were derived from the following sources:
Lease incentives are recognised over the lease — the charity and their measurement basis are
term ona straight line basis as follows: Unrestricted |Restricted | Total |Unrestricted | Restricted Total
2021 2021 2021 2020 2020 2020
m) TAX — Financial assets - trade and other debtors Fundiasing dierand £“ £1000 £000 u ee £000 E =
BBC are basic financial instruments and are orate eens. a ee ee 3
the Media Action is considered to pass debt instrurnents measured at amortised a ° = SS SS ==
tests set out in Paragraph 71 Schedule 6 cost as detailed in note 11. Prepayments eS SESE) ES ES es SES
Finance Act 2010 and therefore it meets the are not financial instruments.
definition of a charitable company for UK — Cash at bank - is classified as a basic
corporation tax purposes. Accordingly, the financial instrument and is measured at 4. INVESTMENT INCOME
charity is potentially exempt from taxation in face value
respect of income or capital gains received — Financial liabilities - trade creditors, Unrestricted Restricted | Total |Unrestricted | Restricted Total
within categories covered by Chapter 3 Part accruals and other creditors are basic 2021 2021 2021 2020 2020 2020
11 Corporation Tax Act 2010 or Section 256 financial instruments, and are measured Barlkinterest £000 E000) 5000 2 “= £000 e000
of the Taxation of Chargeable Gains Act 1992, at arnortised cost as detailed in note Gtchable a ee ee ee ee 33
to the extent that such income or gains are 13. Taxation and social security are not —— r =z 1
applied exclusively to charitable purposes. included in the financial instruments Totai | =esee
disclosure definition. Deferred income is
n) JUDGEMENTS AND KEY SOURCES OF not deemed to be a financial liability, as
ESTIMATION UNCERTAINTY the cash settlement has already taken
place and there is an obligation to deliver
The preparation of the financial statements services rather than cash or another
requires management to make judgements, financial instrument.
——— ee a
70 BBC Media Action annual report 2020/2021 BBC Media Action annual report 2020/2021
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FINANCIAL STATEMENTS

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FINANCIAL STATEMENTS
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5. INCOME AND GRANTS FROM CHARITABLE ACTIVITIES 6. EXPENDITURE (CONTINUED)
Unrestricted | Restricted Total [Unrestricted | Restricted Total The support costs allocated and the basis of apportionment were:
2021 2021 2021 2020 2020 2020
Grant £000 £'000 £'000 £000 £'000 £'000 Support activity Basis of apportionment 2021 | 2020
paecihefundingchorhable for Programme support Specific allocation and pro-rata by direct project £000214 | £000985
Governance 1,250 12,200 13,450 1,860 17,877 19,737 expenditure . . ,
UealthaResilience rs al‘795 7 mee7,761, , 8,5567,643, = ‘683a en6,565, : me7,248. peinFinanciallL managementlatt Pro-Pro-rataro-rata by by directdirectdirect projectproject expenditure expendituredit. 1,227760 | 1,835680
== 2,755 | __26,894 | 29,649 | — 3,015 | __ 28,977 | 31,992 information technology | Pro-rata by direct project expenditure 278 279
6. Premises and facilities Pro-rata by direct project expenditure 389 526
EXPENDITURE fota —— a EE
aie posticted Total p nrestricted anes 38 Programme support costs : in 2020 £985k included £668k project provisions not repeated in
£'000 £'000 £'000 £000 £'000 £'000 2 021. In addition,ditto more unfundedunfun costsere weralloc ated to projectsproj in 2021.
Raising Funds 175 c 175 294 - 294
Charitable Activities 36,234 | 39,853 __36,780|_ 41.420 7-NET EXPERDITURE FOR THE YEAR
Total 83794 [36,234 [40,028 T4934 [36,780) | 41,714 _ 2021 2020
£'000 £'000
Direct This is stated after charging:
project costs costsStaff || ofAllocation support Total Total GroupAuditor's Remuneration (including VAT)
2021 2021 | costs 2021 2021 | 2020 - current year 43 40
£'000 £000 £'000 £'000 £'000
Raising - prior year 2 <
funds Auditor's remuneration (including VAT)
Donations 125 1 230 - subsidiaries 8 8
Other tradin activities | _ 43 _ G __64 Exchange rate loss 239 166
Total costofraisinafunds |g | 68 |S 294 Hire of assets - operating leases | 1,120 1,498
Charitable activities
Changing lives through 8. TRUSTEES AND EMPLOYEES
media and communication
media . ce .
PP and ¢ i 12.380 ae 1.637 20,540 28,159 Members of the Board of Trustees (who are all directors within the meaning of the
ResilienceHealth 4,6894566 4,1454689 604620 9,4549,859 55537,708 ofCompanies£1,181 for Act2 Trustees 2006) receive(2020:no£3,281remunerationfor 3 Trustees) for theirduringservices.: the yearTrustees’ relatesexpenses to the
RotalCOsEGRchiarita lca ms 31635 | oo 75,357 1 De6t 77420 reimbursement of costs incurred while carrying out their duties for BBC Media Action.
sctivit oat es | =. ns |B ee 2) ee Donations made by Trustees in the year totalled £NIL (2020: £NIL) . Trustees are provided
Totalexpenditure «| —=s21,641| (15.525 | 2862| 40,0281] 41.714 with indemnity insurance as part of the BBC Group's Directors’ and Officers’ policy.
Cost of charitable activities : £39.9m includes £9.3m (2020: £7.8m) broadcast slots gifted in All UK staff employed on a continuing basis by BBC Media Action have employment
kind by radio and TV broadcasters in the UK and country offices. contracts with the BBC. Staff costs referred to in note 9 are either incurred in the form of
payments to the BBC for these staff members or internationally through project based
payrolls, in addition to the costs of temporary staff employed directly and through agencies.
BBC Media Action annual report 2020/2021 BBC Media Action annual report 2020/2021 73
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FINANCIAL STATEMENTS

9. STAFF COSTS

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|||||||||||||| |---|---|---|---|---|---|---|---|---|---|---|---|---| |2021| |£'000|||£00202|0| |Costs of staff split|by:| |Wages and|salaries|12,838|12,829| |National|insurance|462|487| |Pension|costs|1,037|1,027| |Other staff costs|1,208|991| |lota| Sa|5|a|SIRIEELE| |Employees with|emoluments|of £60,000|and|over|fell|into|the|following|2021|2020| |bands:| |£70,000-£79,999£60,000-£69,999|1010|136| |£80,000-£89,999|4|3| |£90,000-£99,999|-|2| |£110,000-£119,999|||1]|1| |The|number of employees whose emoluments were of employees whose emoluments were employees whose emoluments were whose emoluments were were|greater|than|£60,000|to whom whom| |retirement|benefits are accruing are accruing|under defined defined|benefits|schemes|is|7|(2020:9), The The|senio1| |management team who team who who|have|authority and and|responsibility|for|planning,|directing|and| |controlling|the|activities|of the the|Group|are|considered|to|be|key|management|personnel.| |cost of employment of employment employment|in|respect|of these these|individuals,|including|the Chief Executive Chief Executive|Officer’s| |total cost cost|of employment employment|of £158,658 £158,658|(2020:|£175,217),|is|£450,473|(2020:|£598,017).| |Thefunction averagewas. number of employees on a headcount|basis, analysed by|2021|2020| |Programme|__|;| |Africa|activities (charitable):| |Asia|234|eeu| |Rest of World|CH108|er?110| |Other|:|——|=|=|2|4| |SS|ee)|Eee|eee| |The| |costs charged|in|year|include|redundancy|payments of £156,638|(2020:|£24,228)|of| |which|£112,465|(2020:|£24,228) was|due|to|be|paid|out|at|31|March|2021.|

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The number of employees whose emoluments were of employees whose emoluments were employees whose emoluments were whose emoluments were were greater than £60,000 to whom whom retirement benefits are accruing are accruing under defined defined benefits schemes is 7 (2020:9), The The senio1 management team who team who who have authority and and responsibility for planning, directing and controlling the activities of the the Group are considered to be key management personnel. Total cost of employment of employment employment in respect of these these individuals, including the Chief Executive Chief Executive Officer’s total cost cost of employment employment of £158,658 £158,658 (2020: £175,217), is £450,473 (2020: £598,017).

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|||||||||| |---|---|---|---|---|---|---|---|---| |10.|FIXED ASSET|INVESTMENT| |Charity|Charity| |Investment|in|BBC|Media|Action|(india)|Limited|2021 £'000|| 2020 £000| |Cast|55|55| |Less:|Cumulative impairment|(34)|(34)| |Investment|in|BBC|Media Action|Nepal|Private|Limited| |Cost|1|1| |Investment|in|British|Broadcasting|Corporation|Media|Action|Ltd/Gte| |(Nigeria)| |Cost|||1|||1| |iolal=:|sa|een eee|esaeaeeySea2 ES|EE|ere| |BBC Media Action|has three 100% owned subsidiary undertakings: BBC Media Action|(india)| |Limited, BBC Media Action|Nepal Private|Limited,|and|British|Broadcasting|Corporation| |Media Action|Ltd/Gte, an|entity|registered|in|Nigeria.|

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The investment in BBC Media Action (India) Limited (registered number 2746733, charity number 1121665) is held directly.

The investment in BBC Media Action Nepal Private Limited, (Company Registration Number: 112548/60/070) an entity established under the laws of Nepal. is held directly.

British Broadcasting Corporation Media Action Ltd/Gte (Company Registration Number RC 1448388) is an entity under the laws of Nigeria. It is a 100% owned subsidiary of BBC Media Action. Although local staff contracts are in the name of British Broadcasting Corporation Media Action Ltd/Gte, funding to meet the charitable objectives of the organisation is received and disbursed by BBC Media Action in Nigeria. A fourth entity, BBC World Service Trust India, is regarded as a subsidiary undertakin and in accordance with paragraph 24.14 of SORP FRS 102 has been consolidated in the consolidated financial statements as BBC Media Action has the right to appoint the majority of Trustees. This entity did not trade in the current or prior year.

BBC Media Action annual report 2020/2021

FINANCIAL STATEMENTS

‘

10. FIXED ASSET INVESTMENT (continued)

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.
BBC Media Action. n (India). LimitedPe)
The ment of [financial] activities of BBC Media Action (India) Limited may be summarised
as follane: ent of Hancial activ fon (India) Limi y °
2021 2020
Total £’000 £'000
Total income 1,680 1,763
Ss expenditure Se —= (1,680) (1,763)
age SEE =
The balance sheet of BBC Media Action (India) Lirnited may be summarised as follows:
2021 2020
Fixed and current assets £000738 £'000767
Liabilities (717) (746)
let assets/funds - qian—_ Seca 1" Sig) Soe} _ei —2 18Re 12
BBC Media Action Nepal Private Limited
The statement offinancial activities of BBC Media Action Nepal Private Limited may be
summarised as follows:
2021 2020
£000 £000
Total income 9
Total expenditure (9)
Net ‘ = rt a = ie are —- ... ae
Total funds brought forward } lt 1
fotat funds carried fo : ee Se eed Re eee) (SR
The balance sheet of BBC Media Action Nepal Private Limited may be summarised as follows:
2021 | 2020
5
Fixed £006 eco
Liabilitiesand current: assets _ ; | ; | ae,1
Net assets/funds == ee a ee Tr
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11. DEBTORS

||||Group
2021
e000||
||Group
2020
£000|Group
2020
£000|| Charity |Charity
2021
2002
| 000 | £000| |---|---|---|---|---|---|---|---| |Trade debtors
ETISS
Amountsduefromsubsidiaryand relatedundertakings
-
Otherdebtors
1,337 |
Prepayments
389
Accrued income (see Note 15)
—
3
7,448
Total
=
] 10,893||||||_
|SSG
-
1,419
323
5,701
8,589||8559)
1.113
400
239
856
856
389
323
7,448
5,701
|10,778[8,232| |All debtors falldue withinone year.|||||||| |12. CASH AT BANKAND IN HAND|||||||| |Cash held atbankinUK
Cashheldat bankandinhandoverseas
‘otal

:
—----|Group
2021
£'000
6,982
|
1,306
18.288||||
|
||Group| Charity |Charity
2020
2021
2020
£000
£'000
£000
5.847 | 6963 | 5,828
1,237 | 1,079 | 1,066_
a||| |13.CREDITORS:AMOUNTSFALLINGDUEWITHINONE|||ONEYEAR||||| ||||Group
2021|||Group
2020||| Charity |Charity
2021
2020| ||||£'000|||£'000|£'000
£000| |Trade creditors|||217|||198|217
120| |Amountsdue to related undertakings (see Note 21)
Othercreditors
Accruals
See
—
:||—|429
4,040
2,487
6,870||
||1,148
2.212
1,617
erEEs||429
1,148
| 3,762 | 1,818
| 2,448 | 1,585
Lie
So| ||||——||||-| |14,PROVISIONSFORLIABILITIES|||||||| |Charityandgroup||||||Project
TOTAL
costs£000
£'000|| |At 1 April 2020|||||||738
738| |New provisions in 20/21|||||||152
152| |Provisions utilised in 20/21|||||||(198)
(198)| |-|——||||||| |The provision for project costs relates tocoststhat arenot expected||||||to be recovered fromthe|| |donorand are therefore an obligation at31 March||2021. It is expected thatthe majority of|||||| |theseobligationswiltbepaidduringtheyearending31|||March2022.|||||

BBC Media Action annual report 2020/2021

FINANCIAL STATEMENTS

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FINANCIAL STATEMENTS
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||||||||||||||||||||| |---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---| |15. ACCRUED AND DEFERRED|INCOME|15. ACCRUED AND DEFERRED|INCOME|(continued)| |Where income|is received|in advance,|recognition|is deferred|and|included|in creditors|Total|Total|Amount|Total|Total| |and where,|entitlement|arisesabefore income|is received|the|.|income|is accrued.;|The most|Deferred|||Accrued|Received|Deferred|||Accrued| |tosignificant projects for which income was deferred and accrued|are cletailed|below.|In the year.|Income2020|Income2020|| Movementsand Other||| Releasedvia SOFA|Income2021|Income3021| |31|March|2021|the Group had|132|(2020:|129) active projects.|FCO. Europe:|Eastern|-|BA|(2,423)|||2,630|:|“7491| |DeferredTotal|||AccruedTotal|ReceivedAmount|DeferredTotal|||AccruedTotal|FCO:PartnershipsLibya:.|El|Kul(FCO)5 (Yr 2)- FCO|7|7|(555)|50|°|295| |income|||income|||and Other|||Released|Income|||Income|FCO: Afghanistan:|Discussion|-|-|(460)|799|||-|||339| |2020|2020|| Movements ||via SOFA|2021|2021|Democracy|- FCO||| |AUXILIUM:|Bangladesh:|-|:|(388)|138|(250)|.|FCO: Europe:|EaP Belarus|-|-|-|(227)|330|-|103| |Rohingya Knowledge|||FDO|.|.||||| |-Auxiliam|FCO: Nigeria: CSSF Covid-19|-|-|(315)|292|(23)|¥| |BMB MOTT MACDONALD:|a|40|(628)|686|||=|||98|FCO: Algeria COVID-19|-|(151)|291|-|140| |South|Sudan:|GESS|Il|-|MOTT|||||||Response| |BMB MOTT MACDONALD:|:|-|||(257)|223|(34)|:|FCO:|Algeria:|Focus on|Atgerian|-|-|(189)|245|-|56| |Nepal:|Lifeline|||Youth|2- FCO| |Communications|- MM|FCO:|Europe:|EaP Georgia|.|-|(37)|226|"|189| |CCCA: Cambodia:|KAP3|- CCCA|-|18|(131)|117|=|1|(FCO)| |COMIC|RELIEF:|Sierra|Leone:|(93)|:|(149)|265|-|23|FCO: Afghanistan: Open|Jirga|7|406|(591)|196|.|in)| |CHARM|2|- Comic|Relief|Phase|Ill|- FCO| |DANISH REFUGEE|COUNC:|.|452|(1,074)|883|:|261|FCO:|Ukraine:|Support|to|-|44|(162)|118|||-|-| |Ethiopia:|Unsafe|Migration|UA:PBC|-|FCO| |DRC|FCO:|Uzbekistan:|FCO|-|{140)|107|(33)|||-| |DFID:|HO: PRIMED|- OFID|-|6|(911)|||688|(217)|-|GAC: South|Sudan: GAC|(507)|||=|(895)|690|(712)|||-| |DFID:|Somalia:|COVID-19|-|(228)|573|:|345|Women’s|Voices||| |programming|-|DFID|||||GAC:|Tanzania:|Niambie|2: GAC|(113)|.|(667)|643|(137)|=| |DFID:IRC|Sierra Leone: EAGER|-|-|43|||(456)|479|-|||66|GAC:Voices, AfghanistanGAC-HerHer|Rights|||(438)|-|(107)|313|(232)|:| |OFID: Tanzania NC 4 Act2|]|(20)|-|||(267)|287|-|-|GAC:|Indonesia:|Covid|Lifetine|-|-|(243)|243|-|.| |(<PMG)|||- GAC| |ECHO:|Bangladesh;|Rohingya|-|.|81|(717)|819|183|GAC:|Ethiopia: Covid|Lifeline|-|-|:|(185)|222|-|37| |ECHO|GAC| |EUROPEAN|COMMISSION:|(58)|-|4|252|‘|194|GAC:|HO:|Covid|Lifeline|- GAC|-|-|(296)||||101|(195)|“| |Zambia:|Natwampane|- EU|GATES FOUNDATION:|India:|(789}|-|40|667|(82)|-| |EUROPEAN|COMMISSION:|(188)|=|-|251|-|63|Comms Tech|Support-|Phase| |Ukraine:|Support|to|UA:PBC|2-Gat| |~EU|GATES FOUNDATION:|India|(670)|-|(319)|371|(618)|||-| |EUROPEAN|COMMISSION:|-|114|68|||224|-|406|Collectives and|Power of|}| |Community|Cohesion|through|||Digita| |Community|Med|GATES FOUNDATION:|India|(334)|-|346|-|12| |EUROPEAN|COMMISSION:|Iraq|-|-|(279)|192|||(87)|WASH Academy-BMGF| |-|Community|Cohesion:|EU|}||| |EIDHR|H&M FOUNDATION:|India:|-|24|(918)|384|(510)|-| |||||||PRIDE|-|H|& M|Foundation| |FCDO:|HQ:|PRIMED|-|-|||(1,039)|755|(284)|INT RESCUE COMMITTEE:|-|=|(5)|183|-|178| |implementation|-|FCDO|Bangladesh:|Rohingya| |FCDO:|Sierra|Leone:|PRIMED|-|.|142|.|142|Refugees|-|IRC||| |implement- FCDO|LIFT:|Myanmar:|Kyat|Chat|-|LIFT|.|76|(310)|||363|.|129| |FCDO:|Ethiopia:|PRIMED|-|-|118|-|118|MERCY CORPS:|Nepal:|Blossom|-|-|(181)|||213|-|32| |implementation|- FCDO|Project|-|Mercy Corps| |FCDO:|Nigeria:|SJRP, FCDO|.|-|(13)|110|97|MET|OFFICE:|Kenya: Wiser- UK|.|93|(361)|264|(4)|-| |Met|!||| |=|———|=|eee|a|—|=| |BBC Media Action annual report 2020/2021|BBC Media Action annual report 2020/2021|79|

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FINANCIAL STATEMENTS

15. ACCRUED AND DEFERRED INCOME (continued)

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|||||||||||| |---|---|---|---|---|---|---|---|---|---|---| |Total|Total|Amount|Total|||‘Total| |Deferred|||Accrued|Received|Deferred|||Accrued| |Income|income|and Other|||Released|Income|Income| |MFA:|2020|2020|| Movements | viaSOFA|2021|2021| |South|Sudan:|Life|in|Lulu|-|-|(476)|170|(306)|-| |NORAD:z|Indonesia:|Kembali|Ke|(549)|-|(921)|970|(500)|-| |NORAD: Somalia: SWEET|-|(62)|-|{37)|413|-|314| |Norad| |NORAD|Myanmar TCD?|(75)|(550)|400|(225)| |OPTIONS:|Nepal:|Mobalising|3|87|(272)|176|(9)|:| |Healthworker|-|Options| |RUTGERS:Am|Bangladesh:|Hello||-|3|(285)|257|(25)|.| |SDC:|- Rutgers| |SIDA:|Tanzania: Niambie 2|- SDC|(35)|-|(163)|296|-|98| |SIDA:|Zambia:Cambodia: KudziwaKlahan9 SIDA|(240)5|:.|(1,293)(431)|640929|(364)(31)|¥.| |Phase|III|(Sida)| |SIDA:|Zambia:|Radio Waves|(277)|-|(156)|428|(5)|-| |Extension, SIDA| |SIDA: Zambia: Tikambe|Il, SIDA|(217)|-|(113)|324|(6)|-| |SIGHTSAVERS - DFID:|Nigeria:|.|85|(435)|431|5|81| |sicnitonvees.DFID|.|124|(225)|104|.|3| |Bangladesh;|Inclusion Works| |-Sightsavers| |UN DEVELOPMENT|PROG:|-|3|(878)|868|(7)|-| |Myanmar:|Pyaw Ba JPF| |UNFPA:|Bangladesh: AGAMI|-|7|(95)|123|-|45| |UNFPA| |UNHCR: Bangladesh:Rohingya|:|245|(475)|252|-|22| |Listening GroupUNHCR| |UNICEF:|Tanzania: RPFC|-|°|9|(351)|301|(41)|.| |UNICEF| |UNILEVER:|Afghanistan:|-|-|(337)|208|(129)|-| |Unilever HBCC COVID| |eenscal|ale Unilever|.|-|(242)|We|(130)| |UNOPS:|Bangladesh: Common|(88)|n|(667)|617|(138)|7| |Service|(UNOPS)| |UNOPS;|Myanmar:|Ma Shet Ne|-|6|(308)|256|(46)|-| |-|UNOPS| |USAID:|Somatia:|BUILD|-|-|243|(495)|252|-|-| |Creative|Associates| |WORLD HEALTH|ORG:|-|-|(140)|161|-|21| |Afghanistan:|Combating| |COVID19|-|WHO| |Other projects|(482)|3,201|(4,026)|2,672|(1,490)|2,855|

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16. FUNDS ANALYSIS

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Balance Balance at
at 1 April 31 March
2020 |Income | Expenditure 2021
£'000 £'000 £'000 £'000
Unrestricted funds:
==Technology-led Change Fund LL369 369
General rege _ 4,043
rotal Unrestricted funds 4491 3,715 (3,794) 412
Total Restricted Funds — 34
Totai Funds ——s —— p32 2S 2 SIE 0.028 epee 046=
Balance | Balance at
at 1 April 31 March
2019 | Income | Expenditure 2020
Unrestricted funds: £'000 | £'000 £'000 £000
Designated funds:
Technology-ted Change Fund 374 (5) 369
Total Designatedfunds. SS mt we sl 3 74a jenna 5) Ce 69
GeneralFunds | 5.022 | 4029 | (4,929) | 4,122
STS HUATES Cea NaS SRI aa 5356 TAREA 029 (4 554) aT
Se 34
————————— —- — —— EAR EIS) a ie Gnas 225
The Trustees’ Report explains why the group and the charity hold unrestricted funds and the
adequacy of these funds at the year end. The reserves policy is reviewed on an annual basis.
Ali of BBC Media Action’s primary activities are included within restricted funds. These
activities are restricted to overseas project work and associated income and expenditure in
tine with the key themes and charitable objectives described in the Trustees report. Analysis
of the projects are included in note 15.
The Technology-led change fund represents funds set aside for the development and
enhancement of processes and systems. No amounts were added to the fund in 2020/21.
Funds are expected to be spent within three years.
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BBC Media Action annual report 2020/2021

FINANCIAL STATEMENTS

17. ANALYSIS OF GROUP AND CHARITY NET ASSETS BETWEEN FUNDS

20. PENSION COSTS

||||||Net
Eutrent
ooo||| Provision
abe for
°pale|| Provision
abe for
°pale|||Total
tunes|Manyof theCompany'semployeesaremembersoftheBBC'spensionschemes,theBBC
PensionScheme(adefinedbenefitscheme}anddefinedcontributionschemes(LifePlanand
theGroupPersonalPensionScheme)| |---|---|---|---|---|---|---|---|---|---|---|---| |Restricted funds
Unrestricted designated funds
stricted
g
eeeeeae
:
Hols
————|||||34
3
—
—|||.
34
369
4,
a
7)ae
——|||.
BBCPensionScheme
.
.
.
‘
.
.
.
TheBBCPensionSchemeprovidespensionbenefitsonadefined benefitbasisfromassets
held inseparate,trustee-administered,
funds.| ||||||‘une
assets||||Provision
liabilities||fot
£000|Thescheme issubject toindependentvatuationbyaprofessionally qualifiedactuaryat
leastevery threeyears, onthebasis ofwhichtheactuary certifiesthe rateofemployer's| |||||||£000|||£'000|||contributions. These,togetherwith the specified contributions payable byemployeesand| |Restrictedfunds
Unrestricted designated funds|||||34
369|||:
-||34
369|proceedsfrom thescheme’s assets, are expected to be sufficient to fund the benefits payable
under the scheme.| |Unrestricted general funds
TotalFundsat31 March2020|d|_|||4,860
5263|S|(738)
|(738)||||4,122
4,525|:
a
Theactuarial valuation oftheScheme asat 1 April 2019 reported ashortfall (liabilities,| ||||||||||||calculated on the technical provisions basis, minus value ofassets) of£1,138m. The value of| |18, RECONCILIATION OFMOVEMENTIN
OPERATING ACTIVITIES||INFUNDSTONET||NETCASH|CASHOUTFLOW|OUTFLOWFROM|||FROM||theScheme’s assetsand liabilitiesatthatdatewere£17,184mand£18,322m respectively
(both excluding AVCs),The latestfunding updatewasprepared using thesame methodology
updated with assumptions as at 1 April2020and reported a shortfall of£1,929m on the| |||||||||2021||2020|technical provisions basis.| |:
Netexpenditurefortheyear
investmentincome
(Increase) indebtors
Inecheaselnrcreditors
(Decrease)/ Increase in provisians||||||||£'000
(79)
(4)
(2,304)
3,633
(46)|||£000
(905)
(33)
(1,814)
m290
668|An 11-year recoveryplan (2017 to2028)wasagreed betweentheBBCandthepension
schemeTrusteeswhichdetailsthetotalamountstobepaidby theBBC(theseamounts
include both theemployer normat contributions in respect offuture serviceaccrualand the
amounts payable inrespectofthe fundingshortfall)
Thefunding shortfall isexpectedtobe
eliminatedwithin9.75 yearsofthevaluation date, ie.by31 December2028,| |Cashinflow/(outflow)fromoperatingactivities|||||||||NEE||Thecontributionstotheschemebymembersarepaidviaasalarysacrificearrangement.| |19. COMMITMENTSANDCONTINGENT LIABILITIES|||||||||||Thesehavebeentreatedasemployer contributions.| |Operating Leases
=
———|||||||||||Thenexttriennialvaluation isduetobecarriedoutno laterthan 1 April2022.
Contribution rates
Projections(%)| |Thereweretotalamounts payable in thefutureon non-cancetlable leases:|||||||||||2022
|
2021
2020| ||||
||oon
£000|||rel
£000||‘
paved
| £000|||harit
aid
£000|Employer
42.3
|
31.4
31.4
Employee(OldandNewBenefits)
75
75
75
Employee (CareerAverage Benefits 2006)
40
40
4.0| |Land and buildings|||||||||||Employee (CareerAverage Benefits 2011)
6.0
6.0
6.0| |Operating leases which expire:||||{|||||||| |withinone year|||430|||812|||343||724|| |In the second to fifth years inclusive
Total
=||187
228
142
SaTS||||||||&7||

BBC Media Action annual report 2020/2021

FINANCIAL STATEMENTS

21, RELATED PARTY TRANSACTIONS

The following related party transactions occurred during the year:

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||||||| |---|---|---|---|---|---| |||2027|||2020| |£000|£'000| |Related parties| |Services procured from|related|parties|293|328| |Amounts owed|to|related|parties|429|1,148|

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During the year, BBC Media Action procured HR, IT and other support services of £293,467 (2020: £328,120) from the BBC.

Donations received from the BBC World Service, BBC Group and BBC Global News Limited are detailed in note 2. At 31 March 2021, an amount of £429,255 (2020: £1,148,251) was owing to the BBC Group andrepayable was Countryon demand. Office cash-in-transit. This amount owing is non-interest bearing and

There were no other related party transactions to 31 March 2021 (2020: none).

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22. POST BALANCE SHEET EVENTS

There are no events after the balance sheet date that require adjustment or disclosure in the financial statements.

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The biggest challenge for us is to change the reception and understanding of the role and potential of public broadcasting in Ukraine. It is an absolutely new area, both for the establishment in Ukraine and for the audience. People have never used these kinds of services before. In Soviet times, anything that was public broadcasting meant slow, outdated, not fancy. We've had a lot of assistance and help from BBC Media Action. It was absolutely impossible to create a modern studio without their help, We have created the modern look of a public broadcaster... We just need the chance to grow. 5 3

Yaroslav Lodygin, head of television at Ukraine public broadcaster UA:PBC.

BBC Media Action annual report 2020/2021

a2 [BIBIC)

Cover image: A BBC Media Action cameraperson prepares to film in a temporary COVID-19 medical ward ina Rohingya refugee camp in Cox’s Bazaar, Bangladesh. BBC Media Action

Find out more: bbcmediaaction.org

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BBC Media Action is a registered charity in England and Wales (no 1076235) anda company limited by guarantee in England and Wales (no 3521587) at Broadcasting House, Portland Place, London W1A 1AA.