## 



## 

## 

||||||||Page|
|---|---|---|---|---|---|---|---|
|Trustees'<br>report|||||||1-8|
|Auditors'<br>report|||||||9-12|
|Consolidated|statement|offinancial||activities|||13|
|Statement of|financial<br>activities||||||14|
|Consolidated|balance sheet||||||15|
|Balance sheet|||||||16|
|Consolidated|statement|ofcash|flows||||17|
|Statement of|cash flows||||||18|
|Notes to the consolidated||financial statements|||||19-33|
|The following|pages do not form||part|ofthe|statutory|accounts:||
|General income and expenditure|||account|||||
|English Winter|Fair income and expenditure||||account||35|
|County Show income and||expenditure||account|||36|





# 

|Company|Information||||||
|---|---|---|---|---|---|---|
|Directors||R Madders|||||
|||M Thompstone|||||
|||N Edge (Resigned 24'" November|||2022)||
|||C Meynell|||||
|||M J Williams|||||
|||M R Heenan|||||
|||Mr A G Parrott (Appointed||24'"|November|2022)|
|Secretary|&Chief Executive|R C Williams|||||
|Company|number|03682748 (England|&Wales)||||
|Charity number||1073166|||||
|Registered|Office|The County Showground|||||
|||Weston Road|||||
|||Stafford|||||
|||ST18OBD|||||
|Auditors||Dyke Yaxley Limited|||||
|||1Brassey Road|||||
|||Old Potts Way|||||
|||Shrewsbury|||||
|||Shropshire|||||
|||SY3 7FA|||||
|Accountants||Deans|||||
|||Gibson House|||||
|||Hurricane<br>Court|||||
|||Hurricane<br>Close|||||
|||ST161GZ|||||
|Bankers||National<br>Westminster|||||
|||Greengate Street|||||
|||Stafford|||||
|Solicitors||Knights|||||
|||The Brampton|||||
|||Newcastle-under-Lyme|||||
|||Staffordshire|||||
|||STS OQW|||||





# 

## 



## 



## 

## 



## 

## 

## 



## 

## 

## 

## 

## 

## 



# 

## 



## 



## 

## 

## 



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## 

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## 



## 

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## 



## 



## 

## 

||||||||Unrestricted|Restricted|Total|Total|
|---|---|---|---|---|---|---|---|---|---|---|
|||||||Note|Funds|Funds|2023|2022|
|Income from:|||||||||||
|Donations<br>and||voluntary|income||||37,430||37,430|48,040|
|Charitable<br>activities|||||||478,804||478,804|738,273|
|Other trading||activities for generating|||funds||1,392,510||1,392,510|1,118,054|
|Investments|||||||8,739||8,739|289|
|Other|||||||9,915||9,915|6,909|
|Profit on disposal oftangible||||fixed assets||||||349,447|
|Totalincorne|||||||1,927,398||1,927,398|2,261,012|
|Expenditure<br>on:|||||||||||
|Raising funds|||||||1,390,205||1,390,205|1,086,992|
|Charitable<br>activities|||||||443,971||443,971|636,282|
|Other|||||||57,981||57,981|39,257|
|Total expenditure|||||||1,892,157||1,892,157|1,762,531|
|Net income / (expenditure)|||||||35,241||35,241|498,481|
|Transfers between||funds|||||||||
|Other recognised|gains/(losses)||||||||||
|Depreciation|on revaluation|||offixed|assets||(464,734)||(464,734)|(464,734)|
|Net movement<br>in|funds||||||(429,493)||(429,493)|33,747|
|Reconciliation<br>offunds:|||||||||||
|Total funds brought||forward|||||20,992,063||20,992,063|20,958,316|
|Total funds carried||forward||||13|20,562,570||20,562,570|20,992,063|





## 

## 

||||||||Unrestricted|Restricted|Total|Total|
|---|---|---|---|---|---|---|---|---|---|---|
|||||||Note|Funds|Funds|2023|2022|
|Income from:|||||||||||
|Donations<br>and||voluntary|income||||149,600||149,600|99,790|
|Charitable<br>activities|||||||478,804||478,804|738,273|
|Other trading||activities for generating|||funds||114,789||114,789|69,035|
|Investments|||||||88,739||88,739|40,789|
|Other|||||||9,915||9,915|6,909|
|Profit on disposal oftangible||||fixed assets||||||349,447|
|Total income|||||||841,847||841,847|1,304,243|
|Expenditure<br>on:|||||||||||
|Raising funds|||||||216,486||216,486|174,143|
|Charitable<br>activities|||||||451,974||451,974|652,782|
|Other|||||||57,981||57,981|39,257|
|Total expenditure|||||||726,441||726,441|866,182|
|Net income / (expenditure)|||||||115,406||115,406|438,061|
|Transfers between||funds|||||||||
|Other recognised|gains/(losses)||||||||||
|Depreciation|on revaluation|||of fixed|assets||(464,734)||(464,734)|(464,734)|
|Net movement<br>in|funds||||||(349,328)||(349,328)|(26,673)|
|Reconciliation<br>offunds:|||||||||||
|Total funds brought||forward|||||20,879,891||20,879,891|20,906,564|
|Total funds carried||forward||||13|20,530,563||20,530,563|20,879,891|





## 

|||Notes|Unrestricted|Restricted|Total|Total|
|---|---|---|---|---|---|---|
||||Funds|Funds|2023|2022|
|Fixed assets|||||||
|Tangible assets||9b|19,441,754||19,441,754|19,963,784|
|Current assets|||||||
|Debtors|||101,320||101,320|54,458|
|Cash at bank|||1,172,877||1,172,877|1,072,176|
||||1,274,197||1,274,197|1,126,634|
|Creditors: amounts|falling due||||||
|within one year||12|(153,381)||(153,381)|(98,355)|
|Net current assets|||1,120,816||1,120,816|1,028,279|
|Total assets less current||liabilities|20,562,570||20,562,570|20,992,063|
|Net assets|||20,562,570||20,562,570|20,992,063|
|Represented<br>by:|||||||
|Unrestricted|funds|13|4,619,700||4,619,700|4,584,459|
|Revaluation|reserve|13|15,942,870||15,942,870|16,407,604|
||||20,562,570||20,562,570|20,992,063|





## 

## 

|||Notes|Unrestricted|Restricted|Total|Total|
|---|---|---|---|---|---|---|
||||Funds|Funds|2023|2022|
|Fixed assets|||||||
|Tangible assets||9a|19,441,754||19,441,754|19,963,784|
|Investments||10|2||2|2|
||||19,441,756||19,441,756|19,963,786|
|Current assets|||||||
|Debtors|||14,136||14,136|5,924|
|Cash at bank|||1,127,002||1,127,002|963,200|
||||1,141,138||1,141,138|969,124|
|Creditors: amounts|falling due||||||
|within one year||12|(52,331)||(52,331)|(53,019)|
|Net current assets|||1,088,807||1,088,807|916,105|
|Total assets less current||liabilities|20,530,563||20,530,563|20,879,891|
|Net assets|||20,530,563||20,530,563|20,879,891|
|Represented<br>by:|||||||
|Unrestricted|funds|13|4,587,693||4,587,693|4,472,287|
|Revaluation|reserve|13|15,942,870||15,942,870|16,407,604|
||||20,530,563||20,530,563|20,879,891|





## 

||||||Year ended||Year ended|
|---|---|---|---|---|---|---|---|
||||Note||31July 2023||31July 2022|
|Net cash flows from operating<br>activities|||||146,587||240,384|
|Cash flow from investing<br>activities||||||||
||Payments to acquire tangible|assets||(54,125)||(35,301)||
||Proceeds from sale ofassets|||||594,100||
||Interest received|||8,239||289||
|Net|cash flows from investing<br>activities||||(45,886)||559,088|
|Cash flow from financing activities||||||||
||New Loans in the year|||||||
||Repayment<br>of long term loan|||||(293,835)||
||Interest paid|||||(5,098)||
||Repayment<br>of hire purchase|liabilities||||||
|Net|cash flows from financing<br>activities||||||(298,933)|
|Net|increase/(decrease)<br>in cash and cash equivalents||||100,701||500,539|
|Cash and cash equivalents<br>at the start ofthe year|||||1,072,176||571,637|
|Cash and cash equivalents<br>at the end ofthe year|||||1,172,877||1,072,176|
||||||Year ended||Year ended|
||||||31July 2023||31July 2022|
|1|Cash<br>enerated<br>from o erations||||E||E|
||Net movement<br>in funds||||(429,493)||33,747|
||Building society interest received||||(8,239)||(289)|
||Bank loan interest<br>paid||||||5,098|
||Depreciation<br>charge oftangible assets||||576,155||565,451|
||Profit on disposal ofassets||||||(349,447)|
||(Increase) / decrease in debtors||||(46,862)||37,062|
||Increase/(decrease)<br>in creditors||||55,026||(51,238)|
||||||146,587||240,384|
|||||At 1August|Cash|Other non|At 31July|
|||||2022|Flows|cash changes|2023|
|||||E|E|E|E|
||2 Anal<br>sis of Chan es in net debt|||||||
||Cash and cash Equivalents|||||||
||Cash|||1,072,176|100,701||1,172,877|
||Total|||1,072,176|100,701||1,172,877|





||||||Year ended||Year ended|
|---|---|---|---|---|---|---|---|
||||Note||31July 2023||31July 2022|
|Net|cash flows from operating<br>activities||||209,688||166,450|
|Cash flow from investing||activities||||||
||Payments to acquire|tangible assets||(54,125)||(35,301)||
||Proceeds from sale ofassets|||||594,100||
||Interest received|||8,239||289||
|Net|cash flows from investing<br>activities||||(45,886)||559,088|
|Cash flow from financing||activities||||||
||Other support costs|||||||
||Repayment<br>of long term loan|||||(293,835)||
||Interest paid|||||(5,098)||
|Net|cash flows from financing<br>activities||||||(298,933)|
|Net|increase/(decrease)<br>in cash and cash equivalents||||163,802||426,605|
|Cash and cash equivalents||at the start ofthe year|||963,200||536,595|
|Cash and cash equivalents||at the end ofthe year|||1,127,002||963,200|
||||||Year ended||Year ended|
||||||31July 2023||31July 2022|
|1|Cash<br>enerated<br>from o erations||||E||E|
||Net movement<br>in funds||||(349,328)||(26,673)|
||Building society interest received||||(8,239)||(289)|
||Bank loan interest<br>paid||||||5,098|
||Depreciation<br>charge|oftangible assets|||576,155||565,451|
||Profit on disposal of|tangible fixed assets|||||(349,447)|
||(Increase) / decrease|in debtors|||(8,212)||34,719|
||Increase / (decrease)|in creditors|||(688)||(62,409)|
||||||209,688||166,450|
|||||At 1August|Cash|Other non|At 31July|
|||||2022|Flows|cash changes|2023|
|||||E|E|E|E|
||2 Anal<br>sis of Chan<br>es|in net debt||||||
||Cash and cash Equivalents|||||||
||Cash|||963,200|163,802||1,127,002|
||Total|||963,200|163,802||1,127,002|





## 

## 

## 

## 



## 

## 

## 



## 

## 



## 

## 

|||2023|2022|
|---|---|---|---|
|Turnover||1,285,721|1,065,019|
|Cost ofsales||210,578|184,312|
|Gross Profit||1,075,143|880,707|
|Administration||1,040,265|768,537|
|Operating<br>Profit||34,878|112,170|
|Interest payable||||
|Profit before|taxation|34,878|112,170|
|Profit after taxation||34,878|112,170|
|Less rent paid to SBAS||||
|||34,878|112,170|
|Corporation|tax|(2,8?2)||
|||32,006|112,170|
|Amount<br>gift|aided to SBAS|(112,170)|(51,750)|
|||(80,164)|60,420|





## 

## 

## 

|3|Income||||||2023|2022|2023|2022|
|---|---|---|---|---|---|---|---|---|---|---|
||||||||Group|Group|Company|Company|
||Incoming resources|from||generated||funds|||||
||Donations and voluntary|||income|||||||
||Donations||||||5,492|2,139|5,492|2,139|
||Sponsorship||||||31,938|45,901|31,938|45,901|
||Gift aided||||||||112,170|51,750|
||||||||37,430|48,040|149,600|99,790|
||Income from charitable||activities||||||||
||Proceeds from shows||||||410,387|690,418|410,387|690,418|
||Members<br>subscriptions||||||68,417|47,855|68,417|47,855|
||||||||478,804|738,273|478,804|738,273|
||Income from other trading||||activities|for|||||
||generating<br>funds||||||||||
||Hire ofthe showground||||and facilities||1,277,721|1,049,019|||
||Branch income||||||114,789|69,035|114,789|69,035|
||||||||1,392,510|1,118,054|114,789|69,035|
||Income from investments||||||||||
||Interest - building|society|||||8,239|289|8,239|289|
||Licence fee||||||||80,000|40,000|
||Rent||||||500||500|500|
||||||||8,739|289|88,739|40,789|
||Other income||||||||||
||Sundry income||||||9,915|6,909|9,915|6,909|
||Profit on sale oftangible||||fixed assets|||349,447||349,447|
||||||||9,915|356,356|9,915|356,356|
||||||||1,927,398|2,261,012|841,847|1,304,243|





## 

## 

|4|Expenditure|||||||2023|2022|2023|2022|
|---|---|---|---|---|---|---|---|---|---|---|---|
|||||||||Group|Group|Company|Company|
||Costs ofgenerating|||funds||||||||
||Expenditure|on|raising||funds|||||||
||Social funds|||||||13,757|10,351|13,757|10,351|
||Depreciation|||||||111,420|100,717|111,420|100,717|
||Subsidiary<br>expenses||||||-Staff costs|381,325|332,790|||
||||||||- Depreciation|||||
||||||||- Branch expenses|91,309|63,075|91,309|63,075|
||||||||-Other|792,394|580,059|||
|||||||||1,390,205|1,086,992|216,486|174,143|
||Expenditure|on|charitable|||activities||||||
||Grants|to individuals||||||10,609|8,200|10,609|8,200|
||Cost of|shows||||||433,362|628,082|441,365|644,582|
|||||||||443,971|636,282|451,974|652,782|
||Other support costs|||||||||||
||Governance|||||||43,793|13,442|43,793|13,442|
||Finance|||||||7,162|12,731|7,162|12,731|
||Other|||||||7,026|13,084|7,026|13,084|
|||||||||57,981|39,257|57,981|39,257|
|||||||||1,892,157|1,762,531|726,441|866,182|
||Included<br>in|governance|||costs||above are the following:|||||
||Accountants||and|audit||fees||10,250|6,040|6,000|3,600|
||Legal fees|||||||27,623|6,407|27,623|6,407|
|||||||||37,873|12,447|33,623|10,007|





## 

|5|Net income I(expenditure)|Net income I(expenditure)|for the year Iperiod|||
|---|---|---|---|---|---|
|||||2023|2022|
|||||E|E|
||Depreciation<br>oftangible|fixed assets||576,155|565,451|
||Operating<br>lease rentals|||7,161|7,133|
||Fees payable to the charity's||auditor for|||
||the audit ofthe charity's|annual<br>accounts||6,000|3,600|
||Fees payable to the charity's||auditor for|||
||the audit ofthe charity's|subsidiaries||4,250|2,440|



## 

|The average<br>monthly<br>number ofp<br>company<br>during the year was:|ersons,<br>including<br>executive dir|ectors, employed|by the group and|the|
|---|---|---|---|---|
|||2022|2023|2022|
|||Group|Company|Company|
|Governance|||||
|Administration|||||
|Maintenance|||||
|Cleaners|||||
||10||||
|The total staff costs and employee|benefits was as follows:||||
||2023|2022|2023|2022|
||Group|Group|Company|Company|
|Wages and salaries|336,922|284,676|||
|Social security|32,448|28,319|||
|Other pension costs|11,956|19,795|||
||381,325|332,790|||





## 

## 

## 

|The number ofemployees<br>who received total <br>of more than f60,000 is as follows:|employee<br>benefits|(excluding<br>empl|oyer<br>pension costs|)|
|---|---|---|---|---|
||2023|2022|2023|2022|
|E90,001 - E100,000|Group|Group|Company|Company|
|Interest payable and similar charges|||||
||2023|2022|2023|2022|
||Group|Group|Company|Company|
||E|E|E|E|
|Bank loans||5,098||5,098|
|||5,098||5,098|





|9a|Tangible fixed assets -Company||Fixtures,||
|---|---|---|---|---|
||||fittings and||
|||Properties<br>E|equipment<br>E|Total<br>E|
||Cost or valuation<br>At 1August 2022|23,449,965|1,133,351<br>54,125|24,583,316<br>54,125|
||Additions||(2,936)|(2,936)|
||Disposa Is||||
||At 31July 2023|23,449,965|2,184,540|24,634,505|
||Depreciation<br>At 1 August 2022<br>Charge for the year|3,673,369<br>528,863|946,163<br>47,292<br>(2,936)|4,619,532<br>576,155<br>(2,936)|
||Eliminated<br>on disposal||||
||At 31July 2023|4,202,232|990,519|5,192,751|
||Net book value<br>At 31July 2023|19,247,733|194,021|19,441,754|
||At 31July 2022|19,776,596|187,188|19,963,784|





## 

|Tangible fixed assets - Group||||
|---|---|---|---|
|||Fixtures,||
|||fittings and||
||Properties|equipment|Total|
||E|E|E|
|Cost or valuation||||
|At 1August 2022|23,449,965|1,133,351|24,583,316|
|Additions||54,125|54,125|
|Disposals||(2,936)|(2,936)|
|At 31July 2023|23,449,955|1,184,540|24,634,505|
|Depreciation||||
|At 1August 2022|3,673,369|946,163|4,619,532|
|Charge for the year|528,863|47,292|576,155|
|Eliminated<br>on disposal||(2,936)|(2,936)|
|At 31July 2023|4,202,232|990,519|5,192,751|
|Net book value||||
|At 31July 2023|19,247,733|194,021|19,441,754|
|At 1August 2022|19,776,596|187,188|19,963,784|






## 

## 

## 


## 


## 



## 

## 

## 

|||||Revaluation|Restricted|Unrestricted|Unrestricted||
|---|---|---|---|---|---|---|---|---|
|||||reserve|funds|funds|funds||
|||||||General fund|Prize fund|Total|
|||||||E|E|E|
|Balance at 1August 2021||||17,028,338||3,878,126|100|20,906,564|
|Net movement||in funds||||438,061||438,061|
|Depreciation|on revaluation|||(464,734)||||(464,734)|
|Transfer on property|||disposal|(156,000)||156,000|||
|Closing value|offunds|||16,407,604||4,472,187|100|20,879,891|
|||||Revaluation|Restricted|Unrestricted|Unrestricted||
|||||reserve|funds|funds|funds||
|||||||General fund|Prize fund|Total|
|||||||E|E|E|
|Balance at 1|August 2022|||16,407,604||4,472,187|100|20,879,891|
|Net movement||in funds||||115,406||115,406|
|Depreciation|on|revaluation||(464,734)||||(464,734)|
|Closing value|of|funds||15,942,870||4,587,593|100|20,530,563|





## 

|13|Funds - Group|Funds - Group||||||||
|---|---|---|---|---|---|---|---|---|---|
||||||Revaluation|Restricted|Unrestricted|Unrestricted||
||||||reserve|funds|funds|funds||
||||||||General fund|Prize fund|Total|
||||||||E|E|E|
||Balance at 1August 2021||||17,028,338||3,929,878|100|20,958,316|
||Net movement||in funds||||498,481||498,481|
||Depreciation|on revaluation|||{464,734)||||{464,734)|
||Transfer on property|||disposal|(156,000)||156,000.00|||
||Closing value|offunds|||16,407,604||4,584,359|100|20,992,063|
||||||Revaluation|Restricted|Unrestricted|Unrestricted||
||||||reserve|funds|funds|funds||
||||||||General fund|Prize fund|Total|
||||||||f|E|E|
||Balance at 1|August 2022|||16,407,604||4,584,359|100|20,992,063|
||Net movement||in funds||||35,241||35,241|
||Depreciation|on|revaluation||(464,734)||||(464,734)|
||Closing value|of|funds||15,942,870||4,619,600|100|20,562,570|





## 

## 

|year|end are|as follows:|||
|---|---|---|---|---|
||||2023|2022|
||||E|f|
|Due|within 1|year|5,823|7,764|
|Due|between|2 and 5years||5,823|
||||5,823|13,587|



## 

|Limited|and had the following transacti|ons|w|ith the subsidiary:|||
|---|---|---|---|---|---|---|
||||||2023|2022|
|Amounts|received from Stafford Showground|||Limited:|||
|Licence fee|||||80,000|40,000|
|Amounts|paid to Stafford Showground|Limited:|||||
|Management<br>charges|||||8,000|16,000|
|Amounts|due to the Stafford Showground||Limited:||19,428|19,428|



##