## 



## 

## 

||||||||Page|
|---|---|---|---|---|---|---|---|
|Trustees' report|||||||1-8|
|Auditors'<br>report|||||||9-12|
|Consolidated|statement<br>of financial|activities|||||13|
|Statement of|fmancial<br>activities|||||||
|Consolidated|summary<br>income and|expenditure|||account||15|
|Consolidated|balance sheet||||||16|
|Balance sheet|||||||17|
|Consolidated|statement<br>ofcash flows||||||18|
|Statement of|cash flows|||||||
|Notes to the consolidated<br>financial||statements|||||20-34|
|The following|pages do not form part||ofthe|statutory||accounts:||
|General income and expenditure<br>account|||||||35|
|English Winter Fair income and expenditure||||account||||
|County Show|income and expenditure||account||||37-38|





## 

## 

|Company|Information||||
|---|---|---|---|---|
|Directors||R Madders|||
|||M Thompstone|||
|||N Edge|||
|||C Meynell|||
|||M J Williams|||
|||M R Heenan<br>{Appointed 2S'" November||2021)|
|Secretary|LChief Executive|R C Williams|||
|Company|number|03682748 (England IWales)|||
|Charity number||1073166|||
|Registered|Office|The County Showground|||
|||Weston Road|||
|||Stafford|||
|||ST18OBD|||
|Auditors||Dyke Yaxley Limited|||
|||8 Hollinswood|Court||
|||Stafford Park|1||
|||Telford|||
|||Shropshire|||
|||TF3 3DE|||
|Accountants||Deans|||
|||Gibson House|||
|||Hurricane<br>Court|||
|||Hurricane<br>Close|||
|||ST16 1GZ|||
|Bankers||National<br>Westminster|||
|||Greengate Street|||
|||Stafford|||
|Solicitors||Pickering 5 Butters|||
|||19,Greengate|St||
|||Stafford|||
|||ST162LU|||





## 

## 



## 

## 



## 

## 



## 

## 

## 

## 

## 

## 



## 

## 

## 

## 



## 

## 



## 

## 

## 

## 

## 

## 



## 

## 

## 

## 

## 

## 

## 

## 



## 

## 

## 



||||||||Unrestricted|Restricted|Total|Total|
|---|---|---|---|---|---|---|---|---|---|---|
|||||||Note|Funds|Funds|2022|2021|
|income from:|||||||||||
|Donations<br>and||voluntary|income||||48,040||48,040||
|Charitable<br>activities|||||||738,273||738,273|40,280|
|Other trading||activities|for generating||funds||1,118,054||1,118,054|530,736|
|Investments|||||||289||289|1,241|
|Other|||||||6,909||6,909|6,719|
|Profit on disposal oftangible||||fixed assets|||349,447||349,447||
|Total income|||||||2,261,012||2,261,012|578,976|
|Expenditure<br>on:|||||||||||
|Raising funds|||||||1,086,992||1,086,992|581,752|
|Charitable<br>activities|||||||636,282||636,282|7,263|
|Other|||||||39,257||39,257|89,849|
|Total expenditure|||||||1,762,531||1,762,531|678,864|
|Net income / (expenditure)|||||||498,481||498,481|(99,888)|
|Transfers between||funds|||||||||
|Other recognised|gains/(losses)||||||||||
|Depreciation|on revaluation|||of fixed|assets||(464,734)||(464,734)|(464,734)|
|Net movement<br>in|funds||||||33,747||33,747|(564,622)|
|Reconciliation offunds:|||||||||||
|Total funds brought||forward|||||20,958,316||20,958,316|21,522,938|
|Total funds carried||forward||||15|20,992,063||20,992,063|20,958,316|





## 

||||||||Unrestricted|Restricted|Total|Total|
|---|---|---|---|---|---|---|---|---|---|---|
|||||||Note|Funds|Funds|2022|2021|
|Income from:|||||||||||
|Donations<br>and||voluntary|income||||99,790||99,790|38,238|
|Charitable<br>activities|||||||738,273||738,273|40,280|
|Other trading||activities|for generating||funds||69,035||69,035|3,166|
|Investments|||||||40,789||40,789|1,241|
|Other|||||||6,909||6,909|6,719|
|Profit on disposal oftangible||||fixed assets|||349,447||349,447||
|Total income|||||||1,304,243||1,304,243|89,644|
|Expenditure<br>on:|||||||||||
|Raising funds|||||||174,143||174,143|105,933|
|Charitable<br>activities|||||||652,782||652,782|7,263|
|Other|||||||39,257||39,257|89,849|
|Total expenditure|||||||866,182||866,182|203,045|
|Net income / (expenditure)|||||||438,061||438,061|(113,401)|
|Transfers between||funds|||||||||
|Other recognised|gains/(losses)||||||||||
|Depreciation|on revaluation|||of fixed|assets||(464,734)||(464,734)|(464,734)|
|Net movement<br>in|funds||||||(26,673)||(26,673)|(578,135)|
|Reconciliation offunds:|||||||||||
|Total funds brought||forward|||||20,906,564||20,906,564|21,484,699|
|Total funds carried||forward||||15|20,879,891||20,879,891|20,906,564|





||||||2022|2021|
|---|---|---|---|---|---|---|
|Gross income ofcontinuing|charitable||operations||793,511|48,240|
|Continuing<br>non charitable|trading activities|||income|1,118,054|530,736|
||||||1,911,565|578,976|
|Total expenditure<br>ofcontinuing||charitable||operations|685,890|97,495|
|Continuing<br>non charitable|trading activities|||expenditure|1,076,641|581,369|
||||||1,762,531|678,864|
|Net income for the year before||transfers|||149,034|{99,888)|
|and investment<br>asset disposals|||||||
|Profit on disposal offixed|assets||||349,447||
|Net income for the year|||||498,481|{99,888}|





## 

|||||Notes|Unrestricted|Restricted|Total|Total|
|---|---|---|---|---|---|---|---|---|
||||||Funds|Funds|2022|2021|
|Fixed assets|||||||||
|Tangible assets||||9b|19,963,784||19,963,784|20,738,586|
|Current assets|||||||||
|Debtors|||||54,458||54,458|91,520|
|Cash at bank|||||1,072,176||1,072,176|571,637|
||||||1,126,634||1,126,634|663,157|
|Creditors: amounts||falling due|||||||
|within one year||||12|(98,355)||(98,355)|(179,744)|
|Net current assets|||||1,028,279||1,028,279|483,413|
|Total assets less|current||liabilities||20,992,063||20,992,063|21,221,999|
|Creditors: amounts||falling due||after|||||
|more than one year||||13||||(263,683)|
|Net assets|||||20,992,063||20,992,063|20,958,316|
|Represented<br>by:|||||||||
|Unrestricted||funds||15|4,584,459||4,584,459|3,929,978|
|Restricted|funds|||15|||||
|Revaluation||reserve||15|16,407,604||16,407,604|17,028,338|
||||||20,992,063||20,992,063|20,958,316|





## 

||||Notes|Unrestricted|Restricted|Total|Total|
|---|---|---|---|---|---|---|---|
|||||Funds|Funds|2022|2021|
|Fixed assets||||||||
|Tangible assets|||9a|19,963,784||19,963,784|20,738,586|
|Investments|||10|2||2|2|
|||||19,963,786||19,963,786|20,738,588|
|Current assets||||||||
|Debtors||||5,924||5,924|40,643|
|Cash at bank||||963,200||963,200|536,595|
|||||969,124||969,124|577,238|
|Creditors: amounts||falling due||||||
|within one year|||12|(53,019)||(53,019)|(145,579)|
|Net current assets||||916,105||916,105|431,659|
|Total assets less|current liabilities|||20,879,891||20,879,891|21,170,247|
|Creditors: amounts||falling due|after|||||
|more than one year|||13||||(263,683)|
|Net assets||||20,879,891||20,879,891|20,906,564|
|Represented<br>by:||||||||
|Unrestricted||funds|15|4,472,287||4,472,287|3,878,226|
|Restricted|funds||15|||||
|Revaluation||reserve|15|16,407,604||16,407,604|17,028,338|
|||||20,879,891||20,879,891|20,906,564|





## 

||||||||Year ended||Year ended|
|---|---|---|---|---|---|---|---|---|---|
|||||Note|||31July 2022||31July 2021|
|Net|cash flows from operating|activities|||||240,384||48,637|
|Cash flow from investing<br>activities||||||||||
||Payments<br>to acquire tangible||assets||{35,301)|||||
||Proceeds from sale ofassets||||594,100|||||
||Interest received|||||289||741||
|Net|cash flows from investing|activities|||||559,088||741|
|Cash flow from financing activities||||||||||
||New Loans in the year|||||||||
||Repayment<br>of long term|loan|||(293,835)|||||
||Interest paid||||(5,098)|||(6,585)||
||Repayment<br>of hire purchase||liabilities|||||||
|Net|cash flows from financing|activities|||||(298,933)||(6,585)|
|Net|increase/(decrease)<br>in cash and cash equivalents||||||500,539||42,793|
|Cash and cash equivalents<br>at||the start ofthe year|||||571,637||528,844|
|Cash and cash equivalents<br>at||the end ofthe year|||||1.672,176||571,637|
||||||||Year ended||Year ended|
||||||||31July 2022||31July 2021|
|1|Cash<br>enerated<br>from o|erations|||||E||f|
||Net movement<br>in funds||||||33,747||(564,622)|
||Building society interest|received|||||(289)||(741)|
||Bank loan interest<br>paid||||||5,098||5,111|
||Depreciation<br>charge of tangible assets||||||565,451||570,762|
||Profit on disposal ofassets||||||(349,447)|||
||(Increase) / decrease<br>in|debtors|||||37,062||(5,840)|
||Increase / {decrease) in|creditors|||||(51,238)||43,967|
||||||||240,384||48,637|
||||||At 1August||Cash|Other non|At 31July|
||||||2021||Flows|cash changes|2022|
||||||E||E|E|E|
||2 Anal sisof Chan es in net debt|||||||||
||Cash and cash Equivalents|||||||||
||Cash||||571,637||500,539||1,072,176|
||Borrowings|||||||||
||Debt due within one year||||(30,152)||30,152|||
||Debt due after one year||||(263,683)||263,683|||
||||||(293,835)||293,835|||
||Total||||277,802||794,374||1,072,176|





## 

|||||||||Year ended||Year ended|
|---|---|---|---|---|---|---|---|---|---|---|
||||||Note|||31July 2022||31July 2021|
|Net|cash flows from operating||activities|||||166,450||28,577|
|Cash||flow from investing<br>activities|||||||||
|||Payments<br>to acquire tangible||assets||(35,301)|||||
|||Proceeds from sale ofassets||||594,100|||||
|||interest received|||||289||741||
|Net|cash flows from investing||activities|||||559,088||741|
|Cash||flow from financing activities|||||||||
|||New Loans in the year|||||||||
|||Repayment<br>of long term|loan|||(293,835)|||||
|||Interest<br>paid||||[5,098)|||(6,585)||
|||Repayment<br>of hire purchase||liabilities|||||||
|Net|cash flows from financing||activities|||||(298,933)||(6,585)|
|Net|increase/(decrease)<br>in cash and cash equivalents|||||||426,605||22,733|
|Cash||and cash equivalents<br>at|the start ofthe year|||||536,595||513,862|
|Cash||and cash equivalents<br>at|the end ofthe year|||||965,200||556,595|
|||||||||Year ended||Year ended|
|||||||||31July 2022||31July 2021|
|1||Cash<br>enerated<br>from o|erations|||||E||E|
|||Net movement<br>in funds||||||(26,673)||(578,135)|
|||Building society interest|received|||||(289)||(741)|
|||Bank loan interest<br>paid||||||5,098||5,111|
|||Depreciation<br>charge oftangible assets||||||565,451||565,593|
|||Profit on disposal oftangible||fixed assets||||(349,447)|||
|||(Increase) / decrease<br>in|debtors|||||34,719||(31,377)|
|||Increase / (decrease)<br>in|creditors|||||(62,409)||68,126|
|||||||||166,450||28,577|
|||||||At 1August||Cash|Other non|At 31July|
|||||||2021||Flows|cash changes|2022|
|||||||E||E|E|E|
||2 Anal<br>sis of Chan<br>es in net debt||||||||||
|||Cash and cash Equivalents|||||||||
|||Cash||||536,595||426,605||963,200|
|||Borrowings|||||||||
|||Debt due within one year||||(30,152)||30,152|||
|||Debt due after one year||||(263,683)||263,683|||
|||||||(293,835)||293,835|||
|||Total||||242,|760|720,440||963,200|






















## 

## 

## 

## 

|||2022|2021|
|---|---|---|---|
|Turnover||1,065,019|527,570|
|Cost ofsales||184,312|3,236|
|Gross Profit||880,707|524,334|
|Administration||768,537|474,918|
|Operating<br>Profit||112,170|49,416|
|Interest payable||||
|Profit before|taxation|112,170|49,416|
|Profit after taxation||112,170|49,416|
|Less rent paid to SBAS||||
|||112,170|49,416|
|Corporation|tax||2,334|
|||112,170|51,750|
|Amount<br>gift|aided to SBAS|(51,750)|(38,238)|
|||60,420|13,512|





## 

## 

|3|Income|||||2022|2021|2022|2021|
|---|---|---|---|---|---|---|---|---|---|
|||||||Group|Group|Company|Company|
|||||||||E|E|
||Incoming resources from||generated||funds|||||
||Donations<br>and voluntary||income|||||||
||Donations|||||2,139||2,139||
||Sponsorship|||||45,901||45,901||
||Gift aided|||||||51,750|38,238|
|||||||48,040||99,790|38.238|
||Income from charitable|activities||||||||
||Proceeds from shows|||||690,418||690,418||
||Members<br>subscriptions|||||47,855|40,280|47,855|40,280|
|||||||738,273|40,280|738,273|40,280|
||Income from other trading activities||||for|||||
||generating<br>funds|||||||||
||Primary<br>purpose oftrading subsidiary|||||1,049,019|527,570|||
||Branch income|||||69,035|3,166|69,035|3,166|
|||||||1,118,054|530,736|69,035|3,166|
||Income from investments|||||||||
||Interest - building|society||||289|741|289|741|
||Licence fee||||||500|40.500|500|
|||||||289|1,241|40,789|1,241|
||Otherincome|||||||||
||Sundry income|||||6,909|6,719|6,909|6,719|
||Profit on sale oftangible|||fixed assets||349,447||349,447||
|||||||356,356|6,719|356,356|6,719|
|||||||2,261,012|578,976|1,304,243|89,644|





## 

## 

|4|Expenditure|||||||2022|2021|2022|2021|
|---|---|---|---|---|---|---|---|---|---|---|---|
|||||||||Group|Group|Company|Company|
||Costs ofgenerating||||funds|||||||
||Expenditure|on raising||||funds||||||
||Social funds|||||||10,351|383|10,351|383|
||Depreciation|||(including|||restricted)|100,717|100,859|100,717|100,859|
||Subsidiary||expenses||||—Staff costs|332,790|250,798|||
||||||||- Depreciation|||||
||||||||—Branch expenses|63,075|4,691|63,075|4,691|
||||||||-Other|580,059|225,021|||
|||||||||1,086,992|581,752|174,143|105,933|
||Expenditure|on charitable|||||activities|||||
||Grants|||||||8,200||8,200||
||Cost of|shows||||||628,082|7,263|644,582|7,263|
|||||||||636,282|7,263|652,782|7,263|
||Other support||costs|||||||||
||Governance|||||||13,442|26,130|13,442|26,130|
||Finance|||||||12,731|15,964|12,731|15,964|
||Other|||||||13,084|47,755|13,084|47,755|
|||||||||39,257|89,849|39,257|89,849|
|||||||||1,762,531|678,864|866,182|203,045|
||Included<br>in|governance||||costs above are the following:||||||
||Accountants|||and audit|||fees|7,035|6,965|7,035|6,965|
||Legal fees|||||||6,407|19,165|6,407|19,165|
|||||||||13A42|26,130|13,442|26,130|





|5|Auditor's<br>remuneration|2022|2021|
|---|---|---|---|
||Fees payable to the charity's auditor for|||
||the audit ofthe charity's<br>annual<br>accounts|3,600|3,400|
||Fees payable to the charity's auditor for|||
||the audit ofthe charity's<br>subsidiaries|2,440|2,300|



## 

|The average monthly<br>number ofp<br>company<br>during the year was:|ersons,<br>including<br>executive dire|ctors, employed|by the group an|d the|
|---|---|---|---|---|
||ZOZZ|Z021|2022|2021|
||Group|Group|Company|Company|
|Governance|||||
|The total staff costs and employee|benefits was as follows:||||
||2022|2021|202Z|2021|
||Group|Group|Company|Company|
|Wages and salaries|284,676|209,699|||
|Socia I security|28,319|24,669|||
|Other pension costs|19,795|16,430|||
||332,790|250,798|||





## 

## 

||The number ofemployees|who received total employee|benefits|(excluding employer|pension costs)||
|---|---|---|---|---|---|---|
||ofmore than E60,000 is as|follows:|||||
||||2022|2021|2022|2021|
|||Group||Group|Company|Company|
||E70,001 —f80,000||||||
|8|Interest payable and similar charges||||||
||||2022|2021|2022|2021|
|||Group||Group|Company|Company|
||||E|E|E|E|
||Bank loans||5,098|5,111|5,098|5,111|
||||5,098|5,111|5,098|5,111|





## 

## 

## 

|Tangible fixed assets - Company||||
|---|---|---|---|
|||Fixtures,||
|||fittings and||
||Properties|equipment|Total|
||E|E|E|
|Cost or valuation||||
|At 1August 2021|23,689,965|1,109,680|24,799,645|
|Additions||35,301|35,301|
|Disposals|(240,000)|(11,630)|(251,630)|
|At 31July 2022|23,449,965|1.133,351|24,593,316|
|Depreciation||||
|At 1August 2021|3,144,506|916,553|4,061,059|
|Charge for the year|528,863|36,588|565,451|
|yyritten<br>off on disposal||(6,978)|(6,978)|
|At 31July 2022|3,623,369|946,163|4,619,532|
|Net book value||||
|At 31July 2022|19,776,596|187,188|19,963,784|
|At 31July 2021|20,545,459|193,127|20,738,586|





## 

## 


|Tangible fixed assets - Group||||
|---|---|---|---|
|||Fixtures,||
|||fittings and||
||Properties|equipment|Total|
||E|E|E|
|Cost or valuation||||
|At 1August 2021|23,689,965|1,109,680|24,799,645|
|Additions||35,301|35,301|
|Disposals|(240,000)|(11,630)|(251,630)|
|At 31July 2022|23,449,965|1,133,351|24,583,316|
|Depreciation||||
|At 1August 2021|3,144,506|916,553|4,061,059|
|Charge for the year|528,863|36,588|565,451|
|Eliminated<br>on disposal||{6,978)|{6,978)|
|At 31July 2022|3,673,369|946,163|4,619,532|
|Net book value||||
|At 31July 2022|19,776,596|187,188|19,963,784|
|At 1August 2021|20,545,459|193,127|20,?38,586|






## 

|2022|2021|
|---|---|
|E|E|
|2|2|



## 

|Debtors|||||||
|---|---|---|---|---|---|---|
||||ZOZ2|2021|2022|2021|
||||Group|Group|Company|Company|
|||||E|E|E|
|Trade debtors|||34,260|46,496|3,900|2,000|
|Prepayments||and accrued income|17,326|42,690|2,024|38,643|
|Deferred|tax|asset|2,872|2,334|||
|Amounts|owed by group undertakings||||||
|Other debtors|||||||
||||54,458|91,520|5,924|40,643|



|Creditors"|. amo|unts<br>falling due within one y|ear||||
|---|---|---|---|---|---|---|
||||2022|2021|2022|2021|
||||Group|Group|Company|Company|
||||F.|E|E||
|Trade creditors|||28,270|10,438|1,343|3,210|
|Other taxation||and social security|303|6,716|303|303|
|Accruals|||20,726|112,950|10,166|88,539|
|Sank loans and||overdrafts||30,152||30,152|
|Amounts|from|group undertakings|||19,428|19,428|
|VAT|||49,056<br>98,355|19,488<br>179,744|21,779<br>53,019|3,947<br>145579,|





## 

## 

|13|Creditors: amounts|falling due after more than one year||||
|---|---|---|---|---|---|
|||2022|2021|2022|2021|
|||Group|Group|Company|Company|
|||E|E||E|
||Bank loans and overdrafts||263,683||263,683|
||||263,683||263,683|



||The following|secured|debts are|included<br>within c|reditors:||||
|---|---|---|---|---|---|---|---|---|
||||||||2022|2021|
|||||||||E|
||Bank loans|||||||293,835|
|||||||||293,835|
|15|Funds - Company||||||||
|||||Revaluation|Restricted|Unrestricted|Unrestricted||
|||||reserve|funds|funds|funds||
|||||||General fund|Prize fund|Total|
||||||E|E|E|E|
||Balance at 1August 2020|||17,493,072||3,991,527||21,484,699|
||Net movement|in funds||||(113,401}||(113,401)|
||Depreciation|on revaluation||(464,734)||||(464,734)|
||Closing value|of funds||17,028,338||3,878,126|100|20,906,564|
|||||Revaluation|Restricted|Unrestricted|Unrestricted||
|||||reserve|funds|funds|funds||
|||||||General fund|Prize fund|Total|
||||||E|E|E|E|
||Balance at 1August 2021|||17,028,338||3,878,126|100|20,906,564|
||Net movement|in funds||||438,061||438,061|
||Depreciation|on revaluation||(464,734)||||(464,734}|
||Transfer on property||disposal|(156,000)||156,000|||
||Closing value|of funds||16,407,604||4,472,187|100|20,879,891|





## 

|Funds - Group||||||||
|---|---|---|---|---|---|---|---|
||||Revaluation|Restricted|Unrestricted|Unrestricted||
||||reserve|funds|funds|funds||
||||||General fund|Prize fund|Total|
|||||E|E|E|E|
|Balance at 1August 2020|||17,493,072||4,029,766||21,522,938|
|Net movement|in funds||||(99,888)||(99,888)|
|Depreciation<br>on revaluation|||(464,734)||||(464,734)|
|Closing value|of funds||12,028,338||3,929,878|100|20,958,316|
||||Revaluation|Restricted|Unrestricted|Unrestricted||
||||reserve|funds|funds|funds||
||||||General fund|Prize fund|Total|
|||||E|E||E|
|Balance at 1August 2021|||17,028,338||3,929,878||20,958,316|
|Net movement|in funds||||498,481||498,481|
|Depreciation|on revaluation||(464,734)||||(464,734)|
|Transfer on property||disposal|(156,000)||156,000|||
|Closing value|of funds||16,407,604||4,584,359|100|20,992,063|





|year|end a|re|as follows:|||
|---|---|---|---|---|---|
|||||2022|2021|
|||||E|E|
|Due|within|1|year|7,764|7,764|
|Due|between||2 and 5years|5,823|13,586|
|||||13,537|21,350|



|Limited a|nd had the following transacti|ons|w|ith the subsidiary:|||
|---|---|---|---|---|---|---|
||||||2022|2021|
|Amounts|received from Stafford Showground|||Limited:|||
|Licence fee|||||40,000||
|Amounts|paid to Stafford Showground|Limited:|||||
|Management<br>charges|||||16,000||
|Amounts|due to the Stafford Showground||Limited:||19,428|19,428|



