REGISTERED COMPANY NUMBER- 03490480 (England and Wales
REGISTEREO CHARITY NUMBER: 1070073
Repctrt of the Trustees and
Flnanclal Ststsmgnts
for the Year Endad 31 December 2024
lor
HAY FESTIVAL FOUNDATION LIMITED
MHA (trading name of MHA Audit Semces LLPI
statutory Auditor
Mha House
Charter Court
Phoenix Way
Swansea Enterprise Pa
SWANSEA
SA7 9FS

HAY FESTIVAL FOUNDATION LIMITED
Contents of the Financlal Statements
FOR THE YEAR ENDED 31 DECEM8ER 2024
Page
Chalr's Report
CEO Report
2 to 8
Report of the Trustees
9 to 12
Report of the Independent Auditors
13 to 15
Ststement of Financial Activities
16
Balance Sheet
17
Cash Flow Statement
18
Notes to the Cash Flow Statement
19
Notes to thé Flnancial SLitements
20 to 31

HAY FESTIVAL FOUNDATION LIMITEO
Chairfs Report
FOR THE YEAR ENDED 310ECEMBER 2024
Il's lime lo celèbrate a woild of differenl...as we welcome you to our 2024 Arhnual Report in our 37th Year.
As a charity. we believe that idea5. the arts. and freedom of expressk)n shape the world we live in. The platforms we
provide at Hay Festival - events where artists, experts and audiences, exisung and new. come together lo be inspired.
provoke and entertain, with nuance and depth are an essential part ol an open society. For these spaces to thrive. we
must continue lo welcome fresh pefspectives and ¥oices lo provide Iruly diverse and inclusive experiences.
This spirit lies at Ihe heart of our new brand, launched at Ihe siart of 2024, and seen in action in the Festivals. Forums,
community engagement and learning opportunities and in our digital conlenl. More than just a slogan. it is a call lo action
lo join us In celebration ol diveisity, depth and breadth, 'a worfd of different,.
The experiences we offer, while full of joy and inspiration. have important impacts: we improve public discourse. We
support artists. We promote new work. We develop new readers. We b￿ak barriers. We spark positive change. We
demwratise culture.
Our UK and international work. enables LTrS to share ideas and circulate a￿'sts across the world, lo bring together
audience5 in unusual places and spaces from theatres, lo schools. castles lo greenfield siles. public squares lo
Community centres. This work was supported by the UK Govemment as we slrengthened our soft power presence
thfough our acliwlies, with funding dislribuled through the Oepartfnenl for Culture Media and Sporl.
To meet our objectives throughoul 2024. we expanded our UK and intemational reach. introducing our partnership with
the Nairobi Book Forum in Kenya. We also expanded our US work. afflplifying our forum in Dallas, as a standalone
event. We celebtaled 10 years of festival presen￿ in Arequipa, Peru. A medal lor cullure was awarded by the Regional
Government lor our significant contribution to the region. cultsjrdl exchange and taulitatiThJ a¢￿sS lo knowledge over the
past 10 years.
Deep audience engagemenl is a hallmark of our wotk. enabling aUdIen￿S to lake time to listen, share, leam. create,
discuss alld ¢hallen98 their own vtewpoinls. Not onty through our festivals bul also a wide range of projects. This year we
extended our reach through working with Early Years children and their carers. supported by Arts Council England
funding. We successfully delivered Hay Festsval Afterhours event in Cardrfl. which is part of a three year projecl funded
by The Unwin Charitable Trust. Our free to enter events and sites enable a wde range of people to participate 2nd
engage with content and we are grateful to our partners and funders who enable this vital participation. We continue lo
support skills development in youThJ people Ihrough a number ol PTojects which include. Scribblers, Hay Festival
Academy, Writers at Work, sUPPOrted by funding om Arts Council Wales and We15h Government_ Hay Festival Joven,
our international programme for young people continues lo develop as we develop our inlemalional activities. We offer
student and carers discounts, family friendly progTamtning, free tidcets to community groups participating in wider
projects, ouf focus being lo build Ihe audience fof tomotrows activilies.
Hay Festival Global promotes Hay Festival Anytime. our online digital tK)rtal hosting 10.000 (Spanish and English)
events, this was accessed during our live events and on cal¢h up by audien￿$ across the wodd. Hay Festival Book Club
presents monthly events for our avid readers. and is accessible across the world.
With new partners and projects widening access lo Hay Festival conter)t lTri e never before, we were rewarded Ihroughoul
with high attendance and engagement across all of our activities.
None ol this would be possible without (yjr supporters- our communilies ol a￿Sts. partners, sponsors and collaborators
all over the worfd.. our treasured Hay Feslival Members. Patrons arKI Benefactors,. our brilli8nl teaTll of Haymakers,
including the volunleers who make every event 50 special.
2024 marks the end of my 10-year tenure as Chair of the Hay Festival. It has been a privilege and an honouf lo work with
the board, the team, and ihe extraordinary number of people who gNe their lime and Iheii comrnitment to the festival and
all the festivals sland for across the wortd. 2024 saw the arrival of new board members and il has been a pleasure lo
welcome them lo all the work and wonder that surrounds Hay Festival. l am so grateful lo all the teams in the UK and
inlefnalionally for their hard work and their commilmenl and their love of all we do. l am delighted al the arrival of our
new Hay Festival Foundation Chair. Jay Hunt OBE who joined Hay in January 2025.
Caroline Mlchel
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HAY FESTIVAL FOUNDATION LIMITED
CEO Report
FOR THE YEAR ENDED 31 DECEMBER 2024
As a Gharily we believe ideas can change the world. and everyone has a right lo inspiralion, freedom ol thought and
expression and crealivily. During 2024. leaders working in the creative inojusllles and cullural se¢lof weie faced with
many challenges, the wsl-of-liwng crisi5, advan￿ment of Al and the impact of environrnental sustainability. and an
evolving funding landscape, shifting audience dynamic5 and digital transformatson. Hay Festival Global was not immune
lo this kaleidoscopic extemal environment. ￿th a backdrop of huge geopolitical change.
This situation by no ffleans reduced our sense of pU￿Ose bul instead reinforced the Importan￿ of the power of word5,
our year-round actrvily, promoting the work of artisls aThJ experts, build1r￿ new audiences and increasing life chances in
an ever-challenging environmenl.
The platforms that we provide through Hay Festival, ciwc spaces where arti51s. experts and audiences. existing and new,
come together to be inspired. provoked and entertained, with nuance and depth. are an essential part of an open society.
Navigating change demands a higher level of understanding and kno￿edge on which lo scale the precipices and
caverns of a new strategy and operating landscape. Insighls. dats. con5uliation, stskeholder feedback and objectivity
and a compelling narrative, are the guide ropes for tracing a new path lo 2030.
Our initial focus was lo develop and launch our new brand during 2024. working with EDIT and the Good Cause Project,
focusing on consolidating our activities under one ￿herent proposilion. developing new audien￿$ and creating brand
irnpacl. Through UK Shared Prosperity Furwj. we were able lo examine our business model, audience profile.
programme, environmental sustainability ￿dentIal5 and commercial mdel. working with Festivals and Events
International IFEII, as a baseline review of our current acliwty which will inform our slralegy for 2025 onwards.
The flagship Wales based festival model is a critical part of OLFr core operations and cortx)rate objectives. Since 2022,
when we became a fully opeialional charity, our focus for 2024 was to strengthen our core functions. Therefore. enabling
amplification of our wider work in the UK. inlernalionally and in the digital worfd. This work has been invaluable in
addressing the challenging world in which we operate. facing reality and finding new solutions lo fijrther our work and
deliver impact.
We have had a particular fcrtyjs on (Jeveloping audIer￿e$. comrnercial sustsinability. fu￿1raIsIng skills and our unique
programme position. Investment in each are3. drawng on data afid insights has infoTTned new approaches, and
consolidated existing practice to strengthen our position as staled in the 2025 Business Plan.
At the same time, we focused on bijilding our reputation through amplifying the 'soft power. of our work. This shrft in
perspective was invaluable in affirming Ihe importance of our work bolh in tho UK and intemationally with UK
Govemment, DCMS and Foreign and C¢Jnmonwealth Office anii with a range of fundeis induding the Open Society
Foundation.
Whilst all of this work was undertaken in Ihe background. our year-round actI￿ty deliVe￿d impact across Ihe world
through our one-of-a-kind festivals and a¢tivrties'.
Hay Festival - 2024
Hay Festival Jerico, Colombia= 19-21 January
Hay Festival Medelliri. Colombia.. 23-24 January
Hay Feslwal Forum Panama City, Panama.. 23-24 January
Hay Festival Cartagena do Indias. Colombia.. 25-20 January
Hay Feslwal Scribblers Tour. Wales.. 29 January-9 February
Hay Festival Forum Seville. Spain.. 14-17 March
Hay Feslwal, Wales.. 23 May-2 June
NBO Littest. Nairobi. Kenya.. 27-30 June
Hay Festival Querélaro. Mexi(YJ'. 5-8 September
Hay Feslwal Segovia, Spain-. 12-15 September
Lviv BookForum. Ukraine.. 2-6 October
Hay Festival Forum Dallas, USA= 11-13 October
Hay Festival Forum Moquegua. Peru.. 6 November
Hay Festival ATequipa. Peru.. 7-10 November
Hay Festival Scribbler5 Cymraeg. Wale5". 4-8 November
Hay Festival Winter Weekend. Wales.. 28 November-1 December
2024 in Numbers
324.646 tickets sold
1.304 events
1,724 artists featured
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HAY FESTIVAL FOUNDATION LIMITED
CEO Report
FOR THE YEAR ENDED 31 DECEMBER 2024
503,031 social media followeis
80.101.614 social rnedia impressN)ns
1.000.OOO+ unique web users
7.953.000 page views O￿line
18,312 people reached through our education and community programmes.
Year in Revigw
Hay Festival started 2024 with a statement ol intent. to broaden audien￿ access. reach and engagement. Through our
Festlvals, engagement and learnlng prolects across the wodd and irb the UK through our Book Club and Hay
Festlval After Hours, both digital and in person access increased. New rnonthly titles were discovered in free Book
Club events. Hay Festival After Hours. in cities. offered inspiotion in one-of-a-kind events. ol entertainment 3nd joy.
supported by the The Unwin Charitable Trusl.
In January, a packed 191h edition in Colombia saw audiences gather in Cartagena de Indias. Jerico and Mèdellin
where more than 180 a￿$1$ from 21 COL¢nlries look part, including literary stars, Nobel laureates and acclaimed
performers. The programme showcased an array of award-wnning fi¢lion and non-fiction and the arts. while giving v01ce
lo major 9lobal issues, from racial Injusti￿ lo the climate crisis. Hay Festival Joven events for students and Hay
Festival Communitario events in the region offered free access to Festival inspiration across Colombia. while the
inaugural Hay Festival Forum Panama Clty made its purposeful debLtI at the end of the month in Panama City.
In February, seven new Trustees joined the Hay Festival Board - farmer. cerdmicist and film producer Corisand8 Albèrt.,
e¢onomisl Nick Butter", arts leader and digitsl speci8lisl Tony Followell: tech investor Suhair Khan- historian, writer and
broadcaster David Olusoga., business leader Ed Shedd., and digitsl conlenl specialist Shakia Stewart - bringing new
expertise as we develop our five-ye8r strategy.
Five award-winning Young Adull IYAI writers toured Wales with the Hay Festival Scribblers Tour. taking creative
workshops direct lo Year 7-10 school pupils across the county. Compèred by YA novelist Jenny Valentine, sessions saw
novelist Emma Carroll, poet Karl Nova. Everyday Sexism founder Laura Bates. and author and screenwriter Nikesh
Shukla participate at five Welsh universilies. offering pupils a chan¢e lo visit their neaiesl university and experience a
laste of life on campus.
In Spain, Hay Festival Forum Seville look place 14-17 March, continuing an exciting new chapter lor our charity in
Europe. Composed of 15 headline events. three special projects. more than 30 visiting guests, and iwo emblematic
venues - Ihe Cajasol Fovndalion and the Valenlln de Madariaga y Oya Foundation - the event saw audiences grow on
the previous year.
In the lead-up to Hay Festival Hay-on-wye 2024. new talent was ￿lebrated through the retum of Hay Festlval Wrlters
at Work - a creative development programme for emerging Welsh talenl with the support of Literature Wales, fvnded by
Arts Council of Wales - plus the launch of The Plattomi. an open rall for creatives aged 21-28 to submit their new work
lo be showcased, funded by Arts Counol England. The Hay Academy opened doors to careerenhanung opportunilies
for 33 young people.
Hay Festival Hayryon-wye, our flagship Festival, t(x)k pla￿ 23 May-2 June, bringing hundreds of thousands ol artists,
experts and audiences together lo explore a wodd of different perspectives. The programme latjnched the best new
books, while offering insights and debate around the biggesl questions of our knme, wodd-class coffledy and music, and a
vibrant programme of pop-up events. workshops and activities for all ages. With footfall up by 6Vo on 2023 and lickel
sales up by 8 /., many firsl-lime Fe51iva14Joers travelled frown all over the world to expenence the Festival and see the
events.
There were plenty of firsts lo grab the headlines - the inaugural Hay Festival Sports Day Ma￿&d the Paris Olympic
year, the free Schools Programme enjoyed record engagement when librdr*es took part in streaming free events via the
British Library and the Living Knowledge Network across the UK- and thousands more watched online with the Online
Festival Pass. Internatlonal artists ITavelled from Australia in a partnership with Adelaide Festival, Latin America,
Canada, USA, Africa. Ukraine, India and many other countries.
Celebrating great thinkers across disoplines, il was our honour to unveil the recipients of our annual Hay Festival
Medals. Awardecs since Britain's 2012 Olympic year. the medals drdw inspiration from the original (Jympic M￿31 for
poelry, and were given this year lo a quintel ot ch¥ngem8kers'. Laur¥ Bales INon-Fictionl. Gary Lineker (Broadcast
Journalism}. Judi Dench (Dramal. Lemn Sissay (Poetry) and Huw Stephens Imusicl.
Kick-51arting the ¢hanty's summer ol books. Hay Fests"val patheTed with fellow charity Book Bunk as co-hosts of the
NBO Litfesl in Nairobi, Kenya, 27-30 June 2024. promoting free expression and cultural exchange. With guests
including %vrilers Bernadine Evarislo. David Olusoga. Amitav Ghosh. June Gachui and Taiye Selasi, the event allracled
thousands of Kenyans to unKiue events.
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HAY FESTIVAL FOUNDATION LIMITED
CEO Report
FOR THE YEAR ENDED 31 DECEMBER 2024
In Seplember. a pair of Hay Feslival editions drove Ihe conversalion across Mexico and Spain. We marked our ninth
year in Mexico with Hay Festival Querétaro showcasing 150 artists over four days in a Spa￿ where imaginations are
free to roam. with dedicated events for neurodiverse people and a focu5 on artisls and thinkers from indigenous
communities.
And then lo Spain, where the 19th Hay Festival Segovia explored the way we live now with conversations. exhibilions
and performance5 throughout the city, plus a growing strand of work erhcouraging the local prison population lo engage
in lilerature wlh spec¢al workshops.
October began wlh an act of cultural solidarity iii support of free expreswon: wr collaboration with Ukraine's largest
book festival, Lviv BookForum. conlillued for ils third year as we joined them as digi131 media partner, supported by
Open Society Foundations. The hybrid programme blended 50 wrtters and thinkers in 30 conversalior15 encompassing
colonialism. the role of the press, and the future of democracy_ Aongside this, our #ReadForUkraine digital campaign
encouraged the global sharing of Ukrainian lileralufe. launched by Feslival president Stephen Fry.
This yearfs Hay Festival Forum Dallas, USA. tripled in size for our seventh edition in Texas where 25 artists twk part i
21 conversations, 10-13 Seplember, with bilingual conversations and the participatson of a very diverse audience.
Al the slart of Novèmber. events in Arequipa and Moquegua brought Hay Festsval inspiration lo audien￿$ across Penj
with 150 artists taking part in events over four days. Meanwhile in Wales. a newly expanded Hay Festival Scribblers
Cymraeg invited Year 7-9 pupils lo get creative in Wdsh in Swansea. Aberysfvlyth, Cardiff. Bangor and Wrexham with
workshops hosted by presenter and author Sion Tomos Owen and stand-up comedian Leila Navabi. while staff from
each university also delivered creative Welsh writing sessions and campus tours.
Our mission lo open creative opportunities and bridg8 global divides continued into the autumn as we celebrdled the
shortlisl and winners of the Eccles Centre & Hay Fèstival Writerfs Award 2025. Given annually to two wrileTS in the
early stages of a new book relating lo Ihe Americas. the £20.000 prize is now in its 13th year.
A year-end wonderland of ideas. Hay Festival Winter Weekend look place in Wales al the end of Novernber with the
support of the UK Shared Prosperity Fund. Seventy acclaimed artlsts took part in over 60 events, the majority hosted in a
Festival marquee erected in the grounds of Hay Casue.
In December, Caroline Michel. Chair of Hay Feslival Global's Board of Trustees handed over to her sy￿e$s0[, Jay Hunt
OBE. Over the past decade. Caroline has guided the organisalion Ihrough a pericKI of growth and renewal. As we bègin
a new chapter und&r Jay's teadership. we offer Caroline our wam)est thanks and gratitude. Caroline will now move lo the
Festival's advisory council alongside other outgoing trustees= joumalisl Baroness Rosie Boycott.. ￿sInesS leader Geraint
Davies CBE.. and lawyer Philippe Sands KC.
And as we close our year of activities. we promise to continue developing our Hay Festival Global strategy in 2025, 10
ensure our vital work continues for year5 to Gome.
Slalemenls froFll sUPPOrters, inspiring quotes froln events..
"Lviv BookForum is one of the most important intellectual plattorms in Ukiainian Gullural lifa. Since the full-scale invasic>n
it has become a catalyst for Ihoughl-provoking dialogue across borders. We face this siluab.on together and through the
power of colleclive adion we can stop this flooKt of Russia's d)aos and violence..
- Oleksan¢Jr Mykw, member of PEN Ukraine and aull*)r of The Language of War. i)n Lvw BookForum.
"Al a lime when the world is so divided. there is a dire need lo globalise compas5$0n. And events like the Hay Festival
which promote free exchange of ideas and dialogue will help in ushering in hope and positivity-"
Kailash Satyarthi, Nobel Peace Prize.
"IBook feslivalsl are important wlFN)sts of some presenty embatued wrtues. serious thought. the ￿asoned
dis5eminalion of ideas. reveren￿ for human creativity..
- James Marriolt, The Times.
"I have enjoyed IHay Festival Hay-on-wyel lor many years and find it one of the most intelligent. engaged. thoughtful
audiences in the wortd. In fact. il's one of (he onty literary festivals that I still go lo."
- Rory Stewart, former MP and broadcaster
"Hay Festival Hay-on-wye is the highlight of my year and I look forward lo it every time. 11 is a primlege to go and I shall
forever appreciate it.
Zawiya, Year 10 pu￿1
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HAY FESTIVAL FOUNDATION LIMITED
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FOR THE YEAR ENDED 31 DECEMBER 2024
'There is no better vehicle for cultural capital than the Hay Festival. It really offers something diffèrent and special lo our
students and we'd love to build sorr5elhing more around it. We have been privileged to attend for fflany years. 11 Is an
Iconic event in our reading calendai and there's a huge scramble by students to attend. 11 really does have a positive
impact on reading. The authors we visited this year were absolutely wonderful the best we've seen. They say
everything we want our students lo hear."
- Andrew Faffell. Tnp Lead. Hafbourne Academy
Case Sluéie5- Inlerviews with foul key pe￿e impacled by Festival activity in 2024:
Lena-zaharah Mohammed. Hay Festival Academy - Skills Development
Lena, 22. was one of three students offered the chance to join Hay Academy in 8 social m8dia mle 81 Hay Festival
Hay-on-wye 2024. She has a BA Joumalism. Media and Cultur8 fmm Cardiff UnAversily and has now jun&cl the
apprenticeship scheme at BBC Wales. with a guaranleediob al the end
In my final year al Cardiff University. ffly professor encouraged me to apply io join Hay Acadeffly, a programme for young
people aged 18-25 lo leam and develop skills in Ihe events industry. I had never i*en to Hay Festival, even though I had
always lived in Wales. I didn't think a book festival was for me, and it hadn't come Ltp in any social rnedia I followed, but I
when I studied the website I realised it wasn't all pane15 of people discussing intellectual subjects.
When I was accepted and arrived on site, I saw how diffe￿nI the Fests"val was lo any of my Prec0n￿ption$. Why didn'l I
know about this event before? On the programme there were names I recognised and issues that interested me. There
were activities all around Ihe sile workshops. performers. musicians and people in deckchairs or hammocks reading
books.. a real sense of community.
And there were other people like me. people of colwr. My father. Tariq Mohammed. is from Sudan and met my Welsh
other, Tracy, in Wrexham. My family. who W8fe all engineers and lawyers. lost their security aad livelihood on 15 April
2023, when the Sudanese civil war began. When they fied across the border lo Egypt. they were met with visa rejections,
family bereavements - and no job optKJrtunities. So being in a public pla￿ where you can talk openly and ask questions
is something to be Cherished.
I saw that there were wrilers afKI artists from many counlries speaking on s18ge, including a hero of mine. the radio
journalist Zeinab Badawi. who is my role mcmlel, and w￿dI¥fe cameraman and presenter Hamza Yassin
he was 50
friendly lo me whenever he saw me. So there were people l admired, who inspired me. and we had Sudan in common.
Al first I was a littte inlimidated asking questions of successful authors for social me(lia. Clive Myrie was scarily
professional and Imp￿SsIVe-, Stephen Fry was incredibly ntce. and so was Huw Stephens. who recommended to me
some Welsh fnusiG f8atUTed in his book. It gave confidence to talk to people I would not otherwise have mel, and it
thrilled me to see how hard everyone worked behind the scenes. how comfflitted they were. I had to be ￿mir￿ed lo take
a break for lunch because tt￿re was so much going on I didnl want to fush an edit or a vldeo dip.
It was physically draining but I loved the rush of il. No day was ever the same. You need stamina and resilience but the
work is 50 rewarding. And of course, there were the after parts"e5...
I went lo a Welsh primary school so I speak Welsh. bul my 5ets)ndary school was English Catholic. However, I have kepl
up my Welsh18nguage. as I wouidny want to lose it. 11 was useful at the Fesbval and now, too, at BBC Wales.
Sion Tomos Owen, Hay Festival S¢ribblers Cymraeg artist- Learning
Sion is & bilingual presenter. author and illustrator. He has written poety. comics, b￿kS for Welsh learners an(J
childrens ebooks. Hay Festival's Scribblets Cymreg 2024 was his fI￿t experienc8 with Ihe projecl. whiGh brings writers
direct lo Year 7-9 pupils at Slate s¢h(xJls 8cross Wales at univgrrities in Swansea, Aberystwyth. Cardiff. Bangor and
Wrexham.
When I was asked to joln Scribblers Cymrdeg. I Ihought it would be like a lecture tour. but I couldn't have been more
wrong. 11 was so interactive and creativety chaotic! The kids were ama￿Trg.
There were 350 in Ihe room at Card-rfl. all vying for my attention. I like to keep things simple when I do talks and
workshops there needs lo be a show element, so il tends lo be less writing. more art and caricature. And I like lo trick
the students into developing a new skill. I would work wilh them lo create a ch8racler from their imagination and then I
would draw it for them on a visualiser projected on the Scfeen. They were so excited to see Iheir invenbon come alive.
On the lour I could speak to everyone. and their reactions were so inspiring for me.
Most of my work is in We15h and I have seen things change in recent years. There used to be a stigma attached lo the
language - il was an 'us and Iheffl. scenario. but so many people now speak conversational Welsh. That is lo say, il may
not be Ihe lexlbook version. There's less siress on getting the phrasing perfect. I was never any good al grammar al
A-level, bul I loved poetry. When I was 16. 1 met Becky. now my wife. who w8S then 14 and doing Welsh as a second
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HAY FESTIVAL FOUNDATION LIMITED
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FOR THE YEAR ENDED 31 DECEMBER 2024
language al GCSE. She helped me wth Ihe grammar and that gol me Ihrough.
We live in the Rhondda Valley in South Wales. wh￿h not a predominanuy Welsh speaking area, whereas my mother
was North Wali8n and didn't leam English until she was nine years old. We have two daughters, aged nine and five. and
Speak Welsh al home.
Before joining Scribblers Cymraeg 2024, 1 had been io Hay Feslrval many limes, first as a punter and then as a
perfomier. When I was young and starting out. I was used 10 an audience of three where one walks out. Al Hay, you're
talking lo a lull lent and people actual￿ listen lo you all Ihe Wdy through_ You're treated like a rock starl
My 13vourile moment of the SuIbble￿ tour was al Swansea when a pupil from Mountain Ash Comprehensive said I was
'cool', which of course I reported back lo my wrfe. Then a friend lexled lo say his son had been al my event and as a
re5uII he was going lo lake Welsh as a second language arKI it was that same boyl.
There's no better reward than that.
For infomialion on SKins latest books and anthd(yies. visrt siontomosowen.cym
Tarus Sharon. NBO Litfest- Partnerships
In 2024 H&y Festival Global partnered for the third time wrth Book Bunk in Nairobi. Kenya, lo expand the existing ideas
f$stival, N80 Litfesl, launched in 2021across three venues in Ihe capital, lo Gelebrafe free exprfjss￿n and cullural
exchange. The Hay connection has enabled NBO Litfest lo expand and b￿Ome an annual highlight.
This is my second year working for Book Bunk. an avid reader who runs a lmk ctub. I was already familiar with Hay
Festival. so I was excited when the Book Bunk founders anrtounced to the team that we were going lo be partners. It
would mean we coukl build on what we had alrewjy achteved.
Book Bunk was estsblished in 2017 to transform the city's public libraries. which were in a stale of (Sisrepair owing lo a
lack of resources. The most famous one is the Mcmillan Memorial Library. an historic landmark in the city centre. We are
currently fundraising for ils renovation. It was opened in 1937 solely for European5. and was nol available lo the general
public until the 1960$, after Independence. It is protected by an Act of Padiament. and we knew there would be rnulliple
layers of approval before we could stsrt work. so while pursuing these, we started with branch libraries. the Kaloleni
and the Easllands libraries. which are now complele and open.
Our aim is lo make libraries safe. accessible places for the I￿1 community lo read. learn about our culture, art and
heritage,. cenlres of education with a free arts programme for children and adults but also an advice ¢entre. The cost ol
renovation was high so we relied on donor funding for malerials such as solar panels. as we wanted ID creale
eco-friendly spaces. These projects were carried out in 2021122 under Covid-19 resln"cb"ons bul despite the challenges,
the renovations created employment opportunities for the lo￿1 communilies.
There are a lot of bookshops in Nairobi. bul books are heavily tsxed. so libraries are even more important. Two of the
three libraries are in low income areas, so we ask people lor their wshlisl of books lo read and then publish the results
on our website, inviting donors lo gift the most popular choices. Currently Ihe most ￿ ad adull book is The Secret Lives of
Baba Segi'5 Wives by Lola Shonwn.
The success of NBO Litfest has sparked a curiosity about non-African writers. and so when Hay Festival Global brought
authors from Europe, India and Pakistan, there was great excitement. In 2024 we welcorrEd Bernardine Evarislo, Damd
Olusoga, Amitav Ghosh, June Gachui and Taiye Selasi. Blllbo8rds, social media and local press all promoted the event
2nd we even had visitors to our masterclasses from Uganda and Tanzania. which demonstrales the value of what we
offer.
The partnership wtth Hay gave us a dynamic plalfomi. uniting wrslers. artists, and thinker5 from the region and beyond
with our local wmmunity.
"It's not often that we ￿ spaces that really actrvely cullivale joy for children and ivs such a heavenfy thing lo see on
Earth..
Sihle Nontshokweni, writer on NBO Litfest.
Javier Garcia de Morel. Hay Festival Forum Dallas - Expansion in Ihe US
Javier is co-founder of The Wild Detectives bookshop in D8llas. Texas. where the H8y F8stival Forum avents wa
held. 11 has since expanded to throe more b(K)kshops in tha city.
Page 6

HAY FESTIVAL FOUNDATION LIMITED
CEO Report
FOR THE YEAR ENDED 31 DECEMBER 2024
Long before our collaboralion with Hay Festival. I had been attending the edilion in QUe￿Ier0. Mexico. ever since il
launched in 2015. I remember thinking on my fifsl visit that Ihough it was about books arid culture, il haQ Ihe vibe of a
music festival. I thought il would be great to re-cieale that atmosphere in Dallas. wheie a friend and I had started a
bookstore the year before. called The Wild Dele¢tives (inspired by RolErto Bolano's film The Savage Dele¢livesl. The
aim was to be nol only a book51ore but also an events venue hosling authors. p￿try readings, DJ sets, screenings - and
above all. hours of conversalKJn. 11 helped thal we added 8 bar, so people COLtld fflix ￿l#llY and jusl hang oul.
Thefi in 2017, Hay Festival Cartagena presented 8ogota39 - a selection of the bes( licb.on writers under 40 from across
Latin America, aimed al highlighting literary talent in the region. Thal's when the idea of the Dallas Forum took shape,
and the following year we hosl&d some of those Bogoia39 writers at our bookstore. We had eight authors from mex￿0,
Argentina and Colombia on the programme ovef Ihe course of one day, and organised activities around the sessions.
We started lo connect with universities and sp)nsots. so that in 2019 we were able to invite wllters from further afield
and slrel¢h to Iwo days. 11 grew organically and in 2024 we look a big leap fon¥ard in reaching out to other locations so
that now we have four venues lo catef for Ihe increase in numbets.
Twenty years ago this area was quite run4own. with little culiural lrfe. bul il has become vibrant with a mix of businesses,
resiaurants. entertainment and residenis. The popuLglion of Texas is 40-50% Lab"n Afflerican or Labno and Dallas is a
really interesting and diverse place lo live.
Most events at Hay Feslival Forum Dallas are free. except for those held in The Texas Theatre. and even there tickets
are affordable at $5-$10. We are irb a new phase rKWI as the Forum exparKls and we afe reaching more giass-rools
communities. People understand what we are trying lo do - we are inclusive, not an inlelleclual gathering
and our
children's 8V8nts are very popular. We message through soaal media and use Fa￿book for the over45s. The adult age
range is generally 2540.
Before the bookstore, I worked as a civil engineer in different parts of the wodd, induding lour years in Ireland, bul when
the pandemic hit, I decided lo quil that career and concentrate on my love of tjooks. l am Spanish bul happened to be i
Dallas working on a project at Ihe time 50 that'5 where the business began.
Il's an exciting lime, ar￿ a challenging one in thi5 counlry- Never has il been more important lo foster free expression
and Ihe communication of ideas.
'A drop ofculture in the middle of the desert..
Hay Festival Forum Dallas report in El Pais
With Thanks To...
Funders
Arts Council England
Arts Council Wales
Welsh Government
Growing Mid Wales
Powered by Levellin9 Up
Powys County Council
UK Govemment
Global Partners
ACIE
British Council
Embassy Df ColO￿bia
Eccles Inslilule
Open Society Foundations
Education Partners
Rothschild Foundation
Welsh Govemment
Media Partners
BBC
Bookshop.org
Independent
Juno
Service95 Book Club
TikTok
The Bookseller
Page 7

HAY FESTIVAL FOUNDATION LIMITED
CEO Report
FOR THE YEAR ENDED 31 DECEMBER 2024
The TLS
Project Partners
Adelaide Writers, Week
Australian Govemmenl
Bannau Brycheiniog National Park
Black British Book Fesliv81
Globalwelsh
Great Western Railway
Hawthornden Foundatio
Herefordshire Community Foundation
Inntravel
Inslilule for Human Sciences
Inslilut FranGais
The Inlernalional Booker PrEe 2024
Literature Wales
Living Knowledge Network
National Library of Wales
National Trust
Nature
Rural Media
The British Academy
The British Book Awards 2024
The Elmley Foundation
The Reading Agency
The Rivers Trust
The Royal Society
Unwin Charitable Trust
Visit Seattle
Visit Wales
Welsh Sports Association
With Intelligence
Words ol Colour
Julie Finch
CEO Hay Fgstival
Page 8

HAY FESTIVAL FOUNDATION LIMITED
Report of the Trustees
FOR THE YEAR ENDED 31 DECEMBER 2024
The trustees who are also directors of the charity for the purFM)ses of Cofflpanies Act 20(￿. present their report with
the linan¢1al stalemenls of the charity for the year ended 31 December 2024. The Iruslees have adopted the provisions
of Accounting and Reporting by Charilie5." Statemenl of Re(x)mMe￿jed Practice applicable lo charities prepaiing their
accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland IFRS 1021
(effective 1 Jantjary 20191.
OBJECTIVES AND ACTIVITIES
Objectives and aims
The objectives of the foundation are as folh)ws=
lo fvrther the education of the people of both the United Krngdom of Great Britain and Northern Ireland and
olher countries around the world in the art and sctence of literature. poetry and all olher foms of artistic
expression. in particular by prC￿O11ng public lestivals. shows. readings and fairs.
bl
lo promote study and fesearch irb literature and poetry and all other fomis of artistic exp￿sSion throughout the
world provided that the results of swh research shall be published.
to promote excellence in literature and poetry and all other forms of artistic expression throughout the worfd and
in particular Ibul wilhoul prejudice to the gefierality of the above) to award medals armjloi prtzes in furtherance
of this object, and
dl
lo promote or develop for the benefit of the people of both the United Kingdom of Great Britain and Northem
Ireland and other countries around the worfd the art or SCIen￿ of lileralure, poetry and all other forms of artistic
expression in all ils branches and likewise lo promote and develop the improvement ol literature, poetry and
other fomis of artistic expression in the United Kingdom of Greal Britsin and Northem Irelanrt and other
countries around the wodd.
Slgnificant actlvltles
By the end of 2024, Hay Festival Foundation had been a charity for nearly three years. The benefits of this governance
and stwclural change have bedded in. with all appropriate pdicies. ￿mplIanCe. trustee ￿spOnSIbl1}lIeS and operational
slructijres in place. The next pericKI is framed around sfrategy setting towards 2030, extemally focused and impact
orienlaled.
During 2024 and into 2025 we have recfuited g rtrew Iruslees, with 5 retiring, and our Chair, followng a tenure of 10 years
retiring al the end of the year. Followng an external recnjitment Pfocess. our next chair was appointed, Jay Hunt OBE.
During the 2024 Hay Fests"val, Hay-on-wye, a campargning group ran a social media protest SP8¢ifically targetsng one of
Hay Fe51ival's longstanding corporate funders. As a result ol the cascading campaign aimed at artist withdrawal the
in-year funding offer from the company in qUeS￿n was suspended. A full disdosure wa5 made lo the Charity
Commission, in the form of a Serious Incident Report, after which il was communicaled that the charity had taken all
appropriate action open lo il al that lime.
Public benefit
Our beneficiaries include the public at large and specific groups of benefictaries in relation lo selected project work.
community, and e(lucalional engagement. We have referred to the guidance contained in the Charity Commission's
general guidance on public benefit when reviewing our aims and objectives and in planning our future a¢bvity.
FINANCIAL REVIEW
Financial position
The Slalement of Financial Accounts reports total income of £6.365.737 and tolal expenditure of £5,969.965. Overall. an
unrestricted surplus is reported of £42,965 and a restricted fund surplu5 of £352.807.
Total funds Garried forward to 2025 are £1.169,533.
Principal funding sources
The Foundation generates income from several sources. Direcl festival income is raised through tid(et sales, sales of
books and merchandise, exhibitor fees. corporate srx)nsotship. and other a¢livilies. The Foundation also receives
service lees for its work in overseeing its intemalional festivals as well as grants for specific projects and educational
aclivily. All income, both diiect income generated and indirect finan￿al suppotL aids the nJnning of the festival and
helping the Foundation achieve its objectives.
Page g

HAY FESTIVAL FOUNDATION LIMITED
Report of the Trustees
FOR THE YEAR ENDED 31 DECEMBER 2024
FINANCIAL REVIEW
Reserves policy
The trustees have set a policy which requires that reserves be maintained at a level that ensuies the charity's Core
activily could continue during a peri(Kl of unforeseen drfficulty and that a proportion of reserves be maintained in a readily
realisable form. The Iruslees consider readily realisable reserves io be the amounl ol reserves Ihal are easily Converied
to cash should the need arise. The calculation of the required level of reserves 15 an integral part of the charitys
planning. budget and forecast cycle. 11 considers the risks assocsaled with each stream of income and expenditu￿ being
different from that budgeted" the planned aclivity level.. and Ihe chaTItYs commitmenls.
The trustees assess the reserves policy and review il during the year. They discuss Ihe readily realisable reserves
against the charity's commitments. The main risks lo both income and expenditure are h¥Jhlighled and a Galculalion of
the possible finanoal consequen￿5 of adveise movements made. The trustw use Ihis infcmiation lo ensure an
adequate level ol readily realisable reserves is held.
The reserves policy will be reviewed every year. al a minimum. by the Finance Committee. or soonei rf warranted by
internal or exlemal events or changes. signifi￿nI changes lo the tM)li¢y will be recommended by the Finance Committee
lo the Board for approval.
Currendy the optimum level of free reserves is six months of core operating expenditure. which 81 an average monthly
core expenditure of £110,000 would be £660.000.
Al 31 December 2024, the charity held unrestricted fvnds of £446.775. After ar￿UntIng for those funds tied up in fixed
assets of £15,353. the charity's free reserves amount lo £431.422. While this is less than the optimum level of £660,000,
the trustees are satlsfied that the current reseNes held are sufficient to 5UPPOrt the OTganisation in the short teim and will
strive to build these back to optimal level over Ihe coming yeats_ A finanaal strategy of prudence and cale 15 being
pursued lo ensure the safe9uarding of the charivs uniesth.cled reserves to support the ongoing sustainability of the
organisalion.
FUTURE PLANS
Following our brand developrnenl and slralegy exploration. our focus to 2030 indude5-.
Hay FeslNal Foundation Strategy - to 2030
Hay Festival Foundation - Through strengthening commercial income a￿1 fuThlraised income we will underpin the charTty
for the longer lemi
Hay on Wy8, Wales- 2027 will be our 40th year of operation. with a fesb"v81 in Hay on Wye. We are seeking to provide
a more permanent home for the flagship festival. with a physi1￿1 presen￿. as part of an origins projeGI. We will
underpin our activity with efficient systems. place our aUdIen￿S at the centre of their end-to-end experience and furthor
differenliale the experience.
UK Wide - Our ambition is to extend our reach across the UK. through leaming. engagement and pop-up events that
pivot to audiences in unexpected pla￿. with a focused therne or idea. as one-of-a-kind events, projects and moment.
International We want to further oijr charitable impact through engaging audien￿$ across the worfd. generating a
circulation m(xlel lor ideas and artists alike. and contritxjling to an 'open SO￿ety..
Digital irnprinl - Social media Gonlenl is exiendable. elastK and accessible lo the world, we will develop a s￿131 media
strategy, compelling narralives that extend our brand. and Conlenl relative to Ihe world today and the commentators who
open doors lo Ireedom of expression.
STRUCTURE. GOVERNANCE AND MANAGEMENT
Governing document
The charity is registered as a charitable company. limited by guararitee. The goveming documents are 115 Memorandum
and Articles of Association, a5 amended by specral resolution dated 10 December 2021. updated trj reflect current
legislation and best practi￿.
Recruitment and appointment of new trustees
The management of the charitable company is the responsibility of the Iruslees. who are elected and co-opted under the
tems of the Articles of Ass(Kialion. The selection and recTUitment of new trustees is the responsibility of the full Board.
New Iruslees are proactively recruited lo meet any skills gaps as identified by the Board.
Page 10

HAY FESTIVAL FOUNDATION LIMITED
Report of the Trustees
FOR THE YEAR ENDED 31 DECEMBER 2024
STRUCTURE, GOVERNANCE AND MANAGEMENT
Induction and training of new trustees
Each new trustee receives an induction pad( setting out their legal obligations under charity and company law, the
content of the fflemofandum and articles of association and copies of minutes of recent meeting5. New trustees are also
given a biiefing on the work of the Board and any individual proiecls as pari of Iheir induction. When appropnale. training
sessions are open lo Board members Whe￿ the training is u)nsidered useful lo their role.
Related parties and trusteos
Trustees are permilled lo claim for their participation in the fests"val. Fees are agreed in advance and in accordance with
our standard ¢ommerci818rtisl lee slruclure and conlracling. No fees were daimed during the fin8n¢i81 year or pnof year.
Risk management
The trustees have a duly to identify and review the risks to which the charity is expM)sed and lo ensure appropriate
controls are in place lo provide reasonable assuia.-.¢e against fraud and erroc.
The Iruslees have assessed the major rtsks to which the company is exposed. in particular Ihose related lo the
operations and finances of the company. and are satisfied thal systems and procedures are in place to mitigate our
exposuie lo the fflajor risks.
The Iruslees intend lo continue lo continually review the llsk managemenl policy for Ihe charity into 2025.
REFERENCE AND ADMINISTRATIVE DETAILS
Registered Company number
03490480 {England and Wales)
Registered Charlty number
1070073
Reglstered offlce
Festival Office
25 Lion Street
Hay On Wye
Powys
HR3 SAD
Trustees
J Hunt
V Bejarano De La T0￿e
S A Stewart
A P Followell
C Albert
N J Butler
D A Olusoga
SFKhan
E J Shedd
Dame E Closs Stephens
Chair
Appointed 01.01.25
Appointed 01.02.24
Appointed 01.02.24
Appointed 01.02.24
Appointed 01.02.24
Appointed 01.02.24
Appointed 01.02.24
Appointed 01.02.24
Appoinled 26.10.24
The following Iruslees resigned froffl the board..
M Gwynant
P J Sands
J G Davies
C J Michel
R M Boycott
Resigned 06.05.24
Resigned 01.01.25
Resigned 01.01.25
Resigned 01.01_25
Resigned 01.01.25
Chair until resignation
Auditors
MHA Ilrading name of MHA Audit servI￿s LLP}
Slalulory Auditor
MHA House
Charter Court
Phoenix Way
Swansea Enterprise Park
SWANSEA
SA7 gFS
Page 11

HAY FESTIVAL FOUNDATION LIMITED
Report of Ihe Trustee5
FOR THE YEAR ENDED 31 DECEMBER 2024
STATEMENT OF TRUSTEES. RESPONSIBILITIES
The Iruslees Iwho are also Ihe directors of Hay Festival Foundation Limited for the purposes ol Company lawl are
responsible lor preparing the Annual Report and the financial statements in accordance with applicable law and United
Kingdom Ac¢ounling Standards (United Kingdom Generally Accepted Accounting Praclicel.
Company law requires the trustees lo prepare financial statements lor each financial year which give a tnje and lair view
ol the slate of affairs of the chanlable company and of the incoming resources and application of resources, Induding the
income and expenditure. of the charilable company for Ihal peric#J. In preparing those financial slalemenis, the Iruslees
are required to
select suitable accounting policies and then appty them consislenlly:
obseNe the methods and principles in the Charity SORP.
make judgements and eslimales that are reasonable and prudent-.
prepare the financial statements on the going con￿rn basis unless it is inappropriate to presume that Ihe charitable
company will continue in business.
The Iruslees are responsible for keeping propel aC￿LInI1ng record5 which disdose with reasonable accuracy al any lime
the financial posib.on of the charitable company and lo enab5e them to ensu￿ that the financial statements comply with
ihe Companies AGI 2006. They are also responsible for safeguar¢Jing the assets of the charitable company and hen￿ lor
taking reasonable steps for the prevention and detection of fralsd and other irregularities.
In so far as the trustees are aware..
there is no relevant audit infomialion of which ihe charrtable companys auditors are vnaware.. and
the trustees have taken all steps that they ought to have laken lo make themselves aware of any relevanl au(Sil
information and lo e51abli5h that the auditor5 are avrdre of that infonnation.
AUD5TORS
The aijdilor, MHA, previously traded through the legal entity Maclntyre Hudson LLP. In ￿SpOnSe lo regulatory changes,
Maclntyre Hudson LLP ceased to hold an audit registratson with the engagetnenl Iran511ioning lo MHA Audit Services
LLP.
MHA will be proposed for reappointment in accordance wslh section 485 of the CLKnpallies Act 2006.
App
ed by order of the Board of Trustees on .. ...
signed on its behalf by:
nt- Chair
Page 12

Report of the Independent Auditors to the Members of
Hay Festival Foundation Limited
Opinion
We have audiled the financial sialemenls of Hay Feslival Foundation Limited (the 'chaiilable company'l lor the year
ended 31 December 2024 which comprise the Sialement of Financial Aclivitses, the Balance Sheet, the Cash Flow
Slatemenl and notes to the financial stalemenls, including a summary of significant accounting policies. The linancial
reporting framework that has been applied in their preparation is appli¢able law and United Kingd(xn Accounb"ng
Slandards (United Kingdom Generally AC￿pIe￿ Accounting Practice).
In our opinion the financial sfatemenls..
give a true and fair view of the slate of the charitable company's affairs as al 31 December 2024 and ol its incoming
resources and application of resources. induding its incnme and expenditure. for the year then ended.,
have been propedy prepared in accordance with United Kingdom Generally Accepted Accounting Practice., and
have been prepared in accofdance with Ihe requirements of the Companies AGt 20[￿.
Basis for opinion
We conducted our audit in accordance with Intefnalional Standards on Auditing IUKI {ISAs IUKII and applicable law. Our
responsibilities under those standards are furthef described in the Auditors. responsibilities for the audit of the financial
statements section of our report. We are independent of the charitable company in accordance with the ethical
requirements Ihal are relevanl lo our audit of the financi81 statements in the UK. including the FRC'S Ethical Standard,
and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that Ihe audit
evidence we have obtained is sufficient and appropriale to provide a basis for our opinion.
Conclusions relating to golng concem
In auditing the financial stalemenls. we have concluded thal Ihe Iruslees, use of the going concern basis of accounting in
the preparation of the financial statements is appropriate.
Based on the work we have performed. we have not identified any material Un￿rtaIntieS relating to events or Conditions
that, individually or collectively. may cast significant doubl on the charitable company's ability to continue as a going
concern for a period of al least twelve rnonlhs from when the financial stalements are authorised for issue.
Our responsibilities and the responsibilities ol the Iwstees wrth respect to going ¢￿￿rn are described in the relevant
sections of this report.
Other information
The Irusiees are responsible for the other information. The other infomiation compnses the infofmab.on included in the
Annual Report. other than the financial statements and our Report of the Independent Auditors Ihereon.
Our opinion on the finan￿al statements does not cover the other informatM)n and, except lo the extent olheNise explicitly
staled in our report, we do not express any fomi of a&suran¢e ￿￿CluS¥)n thereon.
In connection with our audit of th8 financial stslements. (￿r responsibility is to read the olher infomiation arKI. in doing
so, Consider whelhef (he other information is materially inconsistent with the financial slalemenls or our knowledge
obtained in the audit or othe￿iSe appears to be materially misstated. If we identify such rnaterial inconsistencies or
apparent material misstalements, we are required lo delemiine whether this gives rise lo a material misslalemenl in the
financial statements themselves. If, based on the work we have perfonned. we conclude that the￿ is a material
misslalemenl of this other information, we are reouired to report that fact. We have nothing lo report in this regard.
Oplnions on other mattgrs prescribed by the Cornpanles Act 2006
In our opiniori, based on the work undertaken in the course of the 8udit.'
the information given in the Report of the Trustees for the financial year for which the finanaal statements are
prepared is consislenl with the financial stalerrkents.. aTtd
the Report of the Trustees has been prepared in accordance wth applicable legal requirements.
Matter5 on which we are required to report by exceptlon
In th8 light of the knowledge and understanding of the charitable company and its environment obtained in the course of
the audit, we have not idenlified material misstatements in the Report of the Trustees.
We have nolhir>g to reFK)rt in respect of Ihe following mattefs where Ihe Companies Act 2(M)6 requires us to report lo you
if, in our opinion..
adequate ac¢oLJnts'ng records have not been kept or returns ￿lequate for our a￿lt have Th)t b6en received from
branches not visited by us.. or
the financial statements are not in agreement with Ihe accounting records and returns., or
certain disclosures of Iruslees. remuneration specified by law are not made- or
we have not re¢etved all the informats.on and explanations we require foi our al￿11. or
the Iruslees were not enlilled lo take advantage of the Sma￿ companies exefflplion Irom the requirement to prepare a
Strategic Report or in preparir¥J the Report of the Trustees.
Page 13

Report of the Independent Auditors to the Members of
Hay Festival Foundation Limited
Responsibilities of trustees
As explained more lully in the Slalemenl ol Truslee5' Re5ponsibililiÈs. the injslees (who are also Ihe directors of the
charitable company for the purposes of company lawl are responsible for the preparab'on of the financial statements and
for being satisfied that they g¢ve a true and fair view. and for svch internal control as the Iruslees detemine is necessary
to enable the preparation of linancial ststements Ihal are free from material misstatement, whether due lo fiaud 01 erior.
In preparing the financial slalemenls. the trustees a￿ reswjnsible for assessing the Charilable company's ability lo
conts'nue as a going concem. disc1051ng, as applicable. mallers related lo going concern and ugng the going concern
basis of accounting unless the truslees either intend lo liquidate Ihe tharitable company or to cease operalions, or have
no realistic alternative bul lo do so.
Our responsibilities for the audit of the financial statements
Our objectives are lo obtain reasonable assurance about whether Ihe financial statements as a whole are free from
material rnisslalemenl. whether due lo fraud or etror. and lo issue a Report of the Independenl Audilofs that includes our
opinion. Reasonable assurance is a high level of assurance.bul is not a guarantee that an audit conducted in
accordance with ISAS (UK} will always delecl a material misslalernenl when il exis15. Misstalemenls can arise from fraud
or error and are considered material if. indNidually or in the aggregate, they could reasonably be expected to Influence
the economic decisions of users taken on the basis of these fir¢ancial slalements.
Irregularities. induding fraud. are instance5 of ncffl-compltance with Saws and regulab'ons. We desNJn procedures in line
with our responsibilities. outlined above. lo detect material misstatements in respect of irregularities. including fraud. The
specific procedures for this eThJagement and the extent to which these are rapable of detecting I￿egulan[le$. including
fraud is detailed below=
Enquiries of management and those charged wlh governan￿ around actual and polenh.al lihgatior* and ¢laims-,
Enquiry of entity staff and those charged wsth govemance lo identify any inslances of non-compliance with laws
and regulations.,
Performing audit work over the risk ol managemenl overr¢de of controls. induding lestsng of joumal entrie5 and
other adjustments for appropriateness. evaluating the business rationale of S￿nrriGanI transactions outside the
normal course of business and reviewing accounting estimates for bias..
Reviewing minul8s of meetings of those charged wtlh governance-
Reviewing financial $131emenl disdosures and lesling to supporting doujmentaiion io assess compliance wlh
applicable laws and regulations.
Because of the inherent limitations of an audit there is a risk that we will not detect all irregularities. including those
leading lo a material misslatemenl in the financial slalemenls or non-Com￿lance wth regulat*)n. The risk Increase5 the
more that Complian￿ wlh a law or regulation is Temoved from the evenis and transactions reflecied in the financial
slalements as w8 will be less likely to become aware of instances of rH)llkn(x)mpliance. The risk is also greater regarding
irregularities occurring due lo fraud rather than er￿r, as fraud involves intentional wncealment, forgery. collusion.
omission or misrepresentstsons.
A further description of our responsibilities for the audit of the financial slalemenls is located on the Financial Reporting
Council's website al www.frc.org.uklaudiloT5responsibilities. This description fomis part of our Report of the Independent
Auditors.
Page 14

Report of the Independent Auditors to the Member5 of
Hay Festival Foundation Limited
Use of our report
This report is made solely lo the charitable company's membef5, as a body. in accordan￿ with Chapter 3 of Part 16 of
the Companies Act 2006. Our audit work has been un¢Jertaken so that we might stale to Ihe charitable cornpany's
metnbers those matters w& are required lo slate lo them in an auditors. report and for rK) other purpose. To the fullest
extent permitted by law. we do not accept or assume restK¥nsibility to anyone other Ihan the Charitable company and the
charitable company's member5 as a trM)dy. for our audit work, lor ihi5 reporL or for the opinions we have IoTtned.
Rachel Doyle ACA DchA (Senior Stalulory Auditori
lor and on behalf of MHA Ilrading name of MHA Audit SeThices LLP)
Slalulory Auditor
fvAHA House
SWANSEA
SA7 9FS
Date".
28 April 2025
MHA is the trading name of MHA Audit SeN1￿$ LLP. a limiled liability
partnership in England and Wales (registered number OC455542}
Page 15

HAY FESTIVAL FOUNDATION LIMrrED
Statement of Financial Activities
Ilncorporating an Income and Expenditure Account)
FOR THE YEAR ENDED 31 DECEMBER 2024
2024
Total
fvnds
2023
Total
funds
Unrestricted
fund
Reslricled
funds
Notes
INCOME AND ENDOWMENTS FROM
Donations and legacies
370.203
19.470
389,673
245,577
Charitable activities
Hay Festival
School programme
International festival support
3.960.295
1.506,112
128.759
5,466.407
128,759
344,117
4.626,226
141,578
351,260
344,117
Investment income
Other income
36.781
36.781
16.301
8.844
Total
4.711.396
1.654,341
6.365.737
5,389,786
EXPENDITURE ON
Raising funds
6.754
6,754
Charitable activities
Hay Festival
School programme
4.661.677
1,172.775
128.759
5,834.452
128.759
4,949.872
141.578
Total
4.668.431
1,301.534
5.969.965
5,091,450
NET INCOME
42.965
352.807
395,772
298,336
RECONCILIATION OF FUNDS
Total funds brought fotward
403.810
369.951
773.761
475,425
TOTAL FUNDS CARRIED FORWARD
446.775
722,758
1.169.533
773,761
The notes fcmi part of these finanaal slalements
Page 16

HAY FESTIVAL FOUNDATION LIMITED
Balance Sheet
31 DECEMBER 2024
2024
Total
funds
2023
Total
funds
Unreslricled
fund
Restricted
funds
Notes
FIXED ASSETS
Tangible assets
14
15.353
15.353
13,880
CURRENT ASSETS
Stocks
Debtors
Cash at bank and in hand
27,696
206.775
828.012
27,696
867,956
889,589
13,779
230.480
979.661
16
661.181
61.577
1.062.483
722,758
1.785.241
1.223.920
CREDITORS
Amounts falling due wilhin one year
17
(615.7991
{615.7991
1428,1791
NET CURRENT ASSETS
446,684
722,758
1.169,442
795.741
TOTAL ASSETS LESS CURRENT LIABIUTIES
462.037
722.758
1.184.795
809,621
CREDITORS
Amounts falling due after more than one year
18
115.2621
115.2621
135,8601
NET ASSETS
446.775
722.758
1.169.533
773,761
FUNDS
Un￿strIcted funds
Restricted funds
21
446.775
722,758
403.810
369,951
TOTAL FUNDS
1.169.533
773,761
These financlal slalements have been prepared in accordan¢e with the provisions appluble to charitablo compani8s
subject to the small companies regime.
The financial statements were approved by the Board of Trustees and authorised for issue on
..&..*...l..%...i.a-.O.a.r.. and were signed on its beh￿f by:
JHU
Chair
The notes fomi part of these financial statements
Page 17

HAY FESTIVAL FOUNDATION LIMITED
Cash Flow Stalement
FOR THE YEAR ENDED 31 DECEMBER 2024
2024
2023
Noles
Cash flows from operating activitie5
Cash generated from operations
91.3471
272,851
Nel Cash (used inyprovided by operating activities
91.347)
272,851
Cash flows from investing activities
Purchase of tangible fixed assets
Interest recewed
(14.908)
36,781
19,3041
16,301
Nel cash provided by investing activities
21.873
6,997
Cash flows from financlng activltles
Loan repayments in year
20,1931
Net cash used in financing acttvities
20.5981
20,193}
Change in cash and cash equivalents in
the reporting period
Cash and cash equSvalents at the
beginning of the repo￿ng period
(9).0721
259.655
979.661
720,006
Cash and cash oquivalents at the end of
the reporting period
889,589
979,661
The noles fom) part of Ihese ffinan￿aI slalefflents
Page 18

HAY FESTIVAL FOUNDATION LIMITED
Notes to the Cash Flow Statement
FOR THE YEAR ENDED 31 DECEMBER 2024
RECONCILIATION OF NET INCOME TO NET CASH FLOW FROM OPERATING ACTIVITIES
2024
2023
Net income for the reportlng period (as per the Statement of Financial
Activities)
Adjustmonts for:
Depiecialion charges
Interest received
Ilncreaselldecrease in slocks
Increase in debtors
Increase in cieditors
395.772
298,336
13,435
136,7811
113,9171
1637.4761
187.620
8,714
116,3011
11,084
166,0871
37,105
Net cash lused inllprovided by operations
91,3471
272.851
ANALYSIS OF CHANGES IN NET FUNDS
At 111124
Cash flow
Al 31112124
Net ca$h
Cash al bank and in hand
979.661
889,589
979.661
90.0721
889.589
Debt
Debts falling due within 1 year
Debts falling due after 1 year
{20,0(X))
35.860
120,0001
15,2621
20,598
55.860
20.598
35,2621
Totsl
923 801
69.4741
854.327
The noles fom) part of these financial statements
Page 19

HAY FESTIVAL FOUNDATION LIMITED
Notes to the Financial Statements
FOR THE YEAR ENDED 31 DECEMBER 2024
STATUTORY INFORMATION
Hay Festival Foundation is a registered charity and private company limited by gua¥anlee having no sh8
capital. It is incorporaled in Wales in Ehe United Kingdom. The regislereil office 15 The Drill Hall. 25 Lion Street.
Hay-on-wye, HR3 SAD. The nature of the charitable company's operations and pnncipal activits'es are ¢Jisdosed
within the Report of the Trustees.
The financial statements are presented in Slerfing {£}. the charitable company's funclional currency. and rounded
lo the nearest pound.
The significant accounting ￿1cleS ap￿led in the preparation of these financial stsiements are set ovt below.
These policies have been consislenlly applipd lo all yeats presented unles5 olheTwise stated.
ACCOUNTING POLICIES
BASIS OF PREPARING THE FINANCIAL STATEMENTS
The fin8nckg1 slatetnenls of the charitable company. which is a public benefil entity under FRS 102. have been
prepared in accordance vAth the Charities SORP IFRS 102} 'Accounting and Reporting by Charities.. Statement
of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial
Reporting Standard applicable in the UK and Republic of Ireland IFRS 1021 (effective l January 20191,, Financial
Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland, and the
Companies Act 2006. The financial slalements have been prepared under the historical cost convention.
There have t)een no material departures [￿M Finanaal Reporling Standard 102.
Going concern
No material uncertainties exist relating to event5 or conditlons that may cast signifi(3nl doubt Upon the enlity's
ability to continue as a going concem.
INCOME
All income is recognised in the Statement of Financial Aclivits"es once the charity has entivemenl lo the funds, il is
probable that the income wll be received and the amount can be measured reliably.
This includes capital grants.
Donations and legacies income
Donations and legacies incomè indudes donations. gifts and grants that provide core funding or are of a general
nature and are recognised wheTO there is enliuement. probability of fecapt and the amount can be measured
with sufficient reliability. Such income is only deferred when the donor specifies il must be used in lulure
ac¢ounling peri￿s or the donor has impo£e(S conditions which must be mel before the charity has unconditional
entitlement.
Income from charitable aclivilies indudes income received undeT contract or where entitlement lo grant funding is
subject lo specific performance conditions. This income is recognised where there is entitlement, when the
receipt is probable and the amount can be measured reliably. Income is deferTed when the amounts received are
in advance of the perforn8n￿ of the service or event to wh￿Ch they resale. Membership fees are accounted for in
the period to which Ihey rdale.
Investment income is recognised on a receivable basis.
EXPENDITURE
Liabilitie5 are recognised as expenditure as s(x)n as there is a legal or conslrucltve obligats.on commrtiing the
charity lo that expenditure, il is probable that a transfer of economic benefils wll be ￿quIred in selllemenl and
the amount of the obligation can be measured reliably. Expenditure is accounted fo¥ on an accruals basis and
has been classified under headings that aggregate all cost related lo the ¢ategory. Where costs cannot be
diTeclly atlribuled lo particular headings Ihey have been allocated to acb"wties on a basis consistent with the use
of resources.
Expenditure on charitable activities comprises those cosls incurred by the charity in the delivery of ils activities
and services for its benefiaaries. It includes tK)Ih costs that can be allocaied directty to such activities and those
costs of an indirect nature to support them.
Page 20
continued...

HAY FESTIVAL FOUNDATION LIMITED
Notes to the Financial Ststements - continued
FOR THE YEAR ENDEO 31 DECEMBER 2024
ACCOUNTING POLICIES- continued
EXPENDITURE
Support costs are those o)sls that, whilst necessary lo deliver an activity, do nol themselves pr(MJuce or
¢onslilLJte the output ol the charitable activity- This I￿l￿deS governance cosls which a￿ Ihose ¢osls associated
with meeting the constitutional and stalulory requirements of the challty and incltjde the accountancy fees and
costs linked lo the strategic management of the chafjly as well as a proportion of salaries based on an
approximation of time spent in this area.
Expendiltjre includes any VAT which cannot be fully recovered and is reported as part of the expendilure lo
which il relates.
TANGIBLE FIXED ASSETS
Depreciation is provided al the following annual fates in order lo write off each asset {less expected residual
value) over its eslimaled useful life.
Computer equipment
- 33.33% (ffi cost
Fixed assets are inilialty recorded 8t cost. Only assets which cost £500 or more are capitalised.
STOCKS
Siocks are valued at the lower of cost and net realisabte value. after making due allowance for obsolete and slow
moving items.
TAXATION
The charty is exempl from corp)ration tax on its charilable aclivilies.
FUND ACCOUNTING
Unrestricted funds can be used in accordance with the charitable objectives at the discretion of the trustees.
Restricted funds can only be used lof particular restricie(I purposes within the obje¢ts of the charity. Restricts'ons
arise when speufied by the donor or when hAnds are raised for particular restricted purposes.
Further explanation of the nature and purpose of each fund is induded in the notes to the financial slatemellls.
PENSION COSTS AND OTHER POST-RETIRÉMENT BENEFITS
The charitsble company operates a defin￿j contribution pension scheme. ContribulK)ns payable lo the charitable
companrfs pension scheme are charged lo the Slalemenl of Financial Aclivilies in the peri(￿ to which they relale.
OPERATING LEASES
Rentals applicable lo operating leases substantially all of ihe benefits and risks of Ihe ownership ￿maIn
with the lessor are charged against profits on a straight line basis over the period of the lease.
The benefits of lease incentives are recognised in the proffl and loss aax)unt over the lease perii)d.
Basis of recognition of liabilities
Liabilities are reccxJnised as soon as there is a legal or conslruclive ObligaU￿ which commits the charity to the
expenditure.
Financial Instruments
The charity only has financial assets and fin8nci81 liabiliknes of 8 knnd thal Qualify as basic financial instnjments.
Basic financial instruments are initially rec(yJnised at Iransaction value and subsequently measured al their
settlement value.
Trade and other debtors are recognised al the setuemenl amounl due after any trade discount offered.
Prepayments are valued al the amount prepaid net of any trade dis(x)unts due.
Creditors and provisions are recognised where the charity has a present obligation resulting from a past event
that will probably result in the transfer of funds to a third paty and the amount due to settte the obligation can be
measured or eslimaled reliably. Credilors and provisions are nomially recognisgj al their settlement amount after
allowing for any Irade discounts due.
Page 21
continued...

HAY FESTIVAL FOUNDATION LIMITED
Notes to the Flnancial Statements - ¢onllnued
FOR THE YEAR ENDED 31 DECEMBER 2024
ACCOUNTING POLICIES- continue¢J
Significant accounting judgements and estimates
Eslimales and judgements are continvally evaluated and are based on historical experien￿ and other relevant
factors, including expectslions of future events Ihal are believed to be reasonable under Ihe circumstances.
The preparation of the financial statements wuires management lo make estimates and assumplions
conceming the future. The resulling accounting estimates will. by definiiion, be likely lo differ from the ￿lated
aclu81 results. No estimates or assijmpbcns have been identified that have significant risk of causing materi85
adjustment lo the carrying amounts of assets and liabilities within the nexl financial year.
DONATIONS AND LEGACIES
2024
2023
Membership income
Donations
Gift aid
Grants
Hay Anytime
177.595
145.500
24.945
19.470
22.163
128.483
46,599
23,831
21.689
24.975
389,673
245,577
Grants received, induded in U)È above. are as folknvs:
2024
2023
Inlems funding
19,470
21.689
INVESTMENT INCOME
2024
2023
Deposit account interest
36,781
16.301
INCOME FROM CHARITABLE ACTivmES
2024
2023
Activity
Ticket salos
Hay Festival
Book sales
Hay Festival
Sponsorship income
Hay Festival
Exhibitors
Hay Festival
Grants
Hay Festival
Other festival relatsd income Hay Festival
Festival related merchandise Hay Festival
Grants
School programme
Management lees
Intemalional festival supKM)rt
2.025.155
654,234
444.922
202,083
1.506.112
533,987
99,914
128,759
344,117
1.842,691
649,942
764,751
170,629
714.081
374,291
109,841
141,578
351,260
5,939,283
5,119,064
Grants recewed. included in Ihe above. are as folk)ws:
2024
2023
Welsh Gov&mmenl- Hay Festival Schools Programme 2022-23
Hawthornden Foundation - reach of engaging audien￿$
Arts Council Wales- Writers at Work
Arts Council Wales- International Fellowship Wale5 Award
Welsh Govemmenl- Hay Festival Schools Programme 202&24
Unwin Charitable Trust- dgv81opmenl
40,000
19,348
49,348
24,500
101,578
300,000
49,688
41,375
Carried fo￿r￿
91,063
534,774
Page 22
continued...

HAY FESTIVAL FOUNDATION LIMITED
Notes to the Financlal Statements - continued
FOR THE YEAR ENDED 31 DECEMBER 2024
INCOME FROM CHARITABLE ACTIVITIES - continued
2024
2023
Brought forward
Alliance for Open Society Intemalional - 2023
The Elmley Foundation Education project 2024
Arts Council England - Audience Developmenl
Powys County Council - UK Sha￿d Prosperity Fund
Alliance for Open Society Intemalional - 2024
Welsh Government- Hay Festival S¢FKJols Programme 2024-25
Arts Council England - Children & Young People's Programme
Central Government- Department lor Culture, Media & Sport
Open Society Foundation - NBO Literary Festival 2024
Hawthomden Foundation
Open Society Foundation - 2024
The Moondance Foundation
Rothscttild Foun(talion
Martin Smith Foundation
The D'oyly Carte Gharilable Trust
The Brillsh Council - Nairobi
Hawlhomden Foundation - Latam 2024
Charities Aid Foundats'on America
Open Society Foundation - IWM
91.063
534.774
100.796
20,000
29,486
120.000
50,603
20.000
130.IJOO
87,384
99.773
500.000
78.069
57.978
308.727
123,0110
44,000
5,000
4.000
34.800
19,571
4.901
26,605
1,634,871
855,659
RAISING FUNDS
RAISING DONATIONS AND LEGACIES
2024
2023
Fundraising consultancy
Other costs
2,250
4,504
6.754
CHARITABLE ACTIVITIES COSTS
Direct
Costs (see
note 81
SL*PPOrt
costs Isee
note 9}
Totals
Hay Festival
School programme
5.029.997
128.759
804,455
5.834,452
128,759
5.158.756
804.455
5,963,217
Page 23
conts"nued...

HAY FESTIVAL FOUNDATION LIMITED
Notes to the Financlal Statements . continued
FOR THE YEAR ENDED 31 DECEMBER 2024
DIRECT COSTS OF CHARITA8LE ACThITIES
2024
2023
Staff (x)sts
Direct costs - Hay Feslival I Winter Weekend
Bookshop costs
Merchandise costs
Staff costs - festival event direct
1,082,910
3.292,705
437.932
70,806
274,403
841,746
2.779,605
399,173
45,150
317.637
5.158.756
4,383,311
SUPPORT COSTS
Stsff
costs
Finance
DeprecialK)ll
Hay Festival
199.230
2,478
13,435
Goveman
costs
Olh
Totals
Hay Festival
532,646
56,666
804.455
10.
NET INCOMEIIEXPENDITUREI
Nel incomel{expendsturel is slated after chargin￿(creditIng}-.
2024
2023
Auditors, remuneration
Depreciation - owned assets
8,500
13.435
6,000
8,714
11.
TRUSTEES. REMUNERATION AND BENEFITS
There were no Irustees. remuneratK)n or other benefits the year ended 31 De￿mber 2024, or fr)r the year
ended 31 December 2023.
TRUSTEES. EXPENSES
Ouring the year, tnjslee expenses were paid lo iwo twstees lotalling £317 in respect of travel expenses 12023..
£497 - 2 Trusleesl.
Expenses of £1.05212023.- £Nill were compensated bad( to one twstee {2023= 01 lo cover the costs of ovemighl
hosting of agreed Hay Festival artists and at lime additional pe￿OnS for specified dates dependent on their
appearance at the festival.
12.
STAFF COSTS
2024
2023
Wages and salaries
Social Security costs
Pension cosls
1,406,294
131.583
18.666
1.167.871
109.082
15,395
1,556.543
1,293,068
The average ￿UMber of employees during the year".
31
27
Page 24
continued...

HAY FESTIVAL FOUNDATION LIMITED
Note5 to the Financial Statements - continued
FOR THE YEAR ENDED 31 DECEMBER 2024
12.
STAFF COSTS - Continued
The above average number of employees are on mnlhly salaries. In addition to the above, the charity ran a
weekly payroll. during the weeks ol the Hay Festival event held in Mayl ea￿Y June and for the Winter Weekend.
The number of employees on Ihe weekly payroll during Ihis very short period var￿S bul an indicalive range is
be￿een 2 - 96 employees.
The number of em￿oYeeS whose em￿oyee ￿nefIts {exduding emplDyer pension costs) exceeded £60.000 was".
2024
2023
£60.001- £70.000
£70,001- £80,000
£110.001- £120,000
The lolal key management personnel remunerab.on during the year w85 £465,74012023.' £451.2041.
13.
COMPARATIVES FOR THE STATEMENT OF FINANCIAL ACTIVITIES
Unrestricted
fund
Restn"cted
funds
Total
funds
INCOME AND ENDOWMENTS FROM
Donations and legacies
223,888
21.689
245,577
Charitable actlvlties
Hay Festival
School programme
Intemational festival support
3.912.145
714,081
141.578
4,626.226
141.578
351,260
351.260
Inveslmenl income
Other income
16,301
8.844
16,3C11
8.844
Total
4,512,438
877,348
5 389,786
EXPENDITURE ON
Charitable a¢tivltles
Hay Festival
School programme
4.584.053
365,819
141,578
4,949,872
141,578
Total
4,584.053
507,397
5.091,450
NET INCOMEI{EXPENDITURE)
(71.6151
369.951
298,336
RECONCILIATION OF FUNDS
Total funds brought forward
475.425
475,425
TOTAL FUNDS CARRIED FORWARD
403,810
369.951
773,761
Page 25
nlinued...

HAY FESTIVAL FOUNDATION LIMITED
Notes to the Financial Statements - continued
FOR THE YEAR ENDED 31 DECEMBER 2024
14.
TANGIBLE FIXED ASSETS
Computer
equipment
COST
Al 1 January 2024
Additions
26,467
14,908
Al 31 December 2024
41.375
DEPRECIATION
Al 1 January 2024
ChaTg8 for year
12,587
13,435
Al 31 December 2024
26,022
NET BOOK VALUE
At 31 December 2024
15.353
Al 31 December 2023
13,880
15.
STOCKS
2024
2023
Stocks - Merchandise and 01￿{
27,696
13,779
16.
DEBTORS: AMOUNTS FALLING DUE wrrHIN ONE YEAR
2024
2023
Trade debtors
Gift aid recoverable
Other debtors
Prepayments and accrued income
101.092
12,709
3,205
750,950
6,233
3,432
3,204
217,611
867,956
230.480
17.
CREDITORS: AMoU￿s FALLING DUE WITHIN ONE YEAR
2024
2023
Bank loans and overdrafts (see note 19)
Trade creditors
Social securtty and other t3xes
VAT
Other ¢redttors
Accruals and delerred in(x)n
20,000
137,790
26.359
54,128
3,197
374.325
20.000
129,225
25.947
9,057
7,252
236.698
615.799
428,179
Included within accTU85s and deferred incorne above is the followng deferred income..
2024
2023
Benefactor membership in advance
Exhibilor deposits in advance
Early bird ticket sales
Sponsorship in advance
19,583
9,100
234,108
3.525
23,519
7,500
136,464
266,316
167,483
Page 26
(x)nlinued...

HAY FESTIVAL FOUNDATION LIMITED
Notes to the Financial Statements - continued
FOR THE YEAR ENDED 31 DECEMBER 2024
CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR - contlnued
Of the opening deferred income. £159,983 has been released lo the Ststefflent of Financial Aclivities. An element
of £7,500 has been Carried fomard as ongoing Benefactor membership in advance.
All other deferred income entries al 31 December 2024 relate lo new income received in advance ol delivery.
mainly relating lo the Hay Festival May 2025.
18.
CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE YEAR
2024
2023
Bank loans (see note 191
15,262
35,860
19.
LOANS
An analysis of the matufity of loans is given bek)w'.
2024
2023
Amounts falling due ￿thIn one year on demand..
Bank loans
20.000
20,000
Arnounls falling betyveen one and two years..
Bank loans- 1-2 years
15,262
20,000
Amounts falling due between two and five years".
Bank loans- 2-5 years
15,860
20.
LEASING AGREEMENTS
Minimum lease payments under nOn-Can￿lIable operating leases fall due as follows..
2024
2023
Within one year
Between one and five years
65.248
7.523
64.254
72.156
72,771
136,410
Operating lease payments re￿JnISe(l as an expense during the year amwnted to £65,24812023". £60.7381-
Page 27
continued...

HAY FESTIVAL FOUNDATION LIMITED
Notes to Ihe Financial Statements - continued
FOR THE YEAR ENDED 31 DECEMBER 2024
21.
MOVEMENT IN FUNDS
Nel
movement
in funds
Al
31112124
Al 111124
Unrestricted funds
General fund
403.810
42.965
446.775
Restrlcted funds
Support and Development
Latin America festivals
Alliance for Open Society Inlemalional
2024
DCMS
Open Sociely Foundation - 2024
The Alloondance Foundation
Rothschild Foundation
Martin Smith Foundation
The D'oyly Carte Charitable Trust
300,000
19,348
170.000}
119,3481
230.000
50.603
150,6031
135.000
203.758
123,000
22,000
5,000
4,000
135.000
203,758
123,000
22,000
5,000
4,000
369.951
352,807
722,758
TOTAL FUNDS
773,761
395,772
1, 169,533
Net movement in funds. induded in the above are as follows..
IncomiThJ
resources
Resoltrces
expended
Movement
in funds
Unrestricted funds
General lund
4.711,396
14.668,4311
42,965
Restricted funds
Schools programme 2023-24
Writers al Work
Intern funding
Support and Development
Latin America festsvals
Alliance for Open Society Inlgmational
2024
Schools programme 2024-25
Children & Young People's Programme
DCMS
Open Society Foundation - NBO Literary
Festival 2024
H8Wthornden Foundation - festival delwery
Open Society Foundation - 2024
The Moondance Foundatio
Feasibility study and winlef weekend festival
Education projects
Rothschild Foundation
Martin Smith Foundation
The D'oyly Carte Charitable Trust
The Britssh Council - Nairobi
Charities Aid Foundation America
Open Society Foundation - IWM
41.375
49,688
19,470
(41,375)
149.6881
119.4701
(70.0001
{38.9191
170.0001
119,348}
19.571
{50,603}
187.384)
199,773)
1365.0001
150.603}
87.384
99.773
5(K).l)00
135.000
78,069
57,978
308.727
123.000
130.IM)O
20,000
44.000
5.000
4.000
24.8c￿}
4.901
26.605
(78.0691
(57.9781
1104.9691
203.758
123.000
1130,000)
120,0001
122,0001
22,000
5,000
4,000
(34.8001
14,901)
26,6051
1.654,341
1,301,534)
352.807
TOTAL FUNDS
6,365.737
5,969.9651
395,772
Page 28
continued...

HAY FESTIVAL FOUNDATION LIMITED
Note5 to the Financial Statements - continued
FOR THE YEAR ENDED 31 DECEMBER 2024
21.
MOVEMENT IN FUNDS- continuèd
Comparatives for movement in fund$
Nel
movement
in funds
Al
31112123
At 111r23
Unrestricted f￿ndS
General fund
475,425
171.6151
403.810
Restricted funds
Support and Development
Latin America festivals
Alliance for Open Society Intemauonal
2024
300.000
19.348
300,000
19,348
50,603
50,603
369.951
369,951
TOTAL FUNDS
475.425
298,336
773.761
Co￿paratIve nel movement in funds. included in the at￿e are as follows:
Incoming
r8sources
Resources
expended
Movement
in funds
Unrestricted funds
General fund
4.512.438
(4,584.0531
171.61 $1
Rastricted funds
Schools programme 2022-23
Schools programme 2023-24
Audien￿ Developfflent
Writers at Work
International Fellowship Wales Award
Intern funding
Alliance for Open S(xiety Inlemational
2023
Hay Festival 2023
Support and Developmenl
Latin America festivals
Winter Weekend festival
Alliance for Open Society Inlerrbational
2024
40,000
101,578
29.486
49,348
24.5(K)
21.689
{40.000
1101,5781
129.4861
149,3481
124,5(MJl
121,6891
100.796
20.0(XJ
300.000
19.348
120,000
1700,7961
120.0001
300.000
19,348
1120.0001
50,603
50,603
877.348
507,397
369,951
TOTAL FUNDS
5.389,786
5,091,450)
298.336
Welsh Government Schools Programm8
The purpose of the funding is to support Hay Festival Schools Programme and activities each year including a
Schools Programme that look place at the Hay Festwal in each year, whith was broadcast live and offered live
and online events across primary and secondary sehool children. The funding also induded the Welsh Language
Scribblers Touf held in November each year and English LarwJuage Sctibblefs Tour held in February each yeaf.
Writers at Work
Funded by Arts Council of Wales, project I".Ile.' Wrilers at Work. This project joined together a group ol peers with
a group of writers. The residential aspect of the project provid￿1 a great opportunity lor the writers lo develop
theii work and ideas in a focused. collaborative. constructive and industry-driven environment. The project
conne¢t8d writers from across Wales. This was a 74Jay programme packed with workshops, events and
meetings which allowed the writers to leam. share and challenge on writing and thoughts.
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HAY FESTIVAL FOUNDATION LIMSTED
Notes to the Flnan¢ial Statements - continued
FOR THE YEAR ENDED 31 DECEMBER 2024
21.
MOVEMENT IN FUNDS- continued
Intern funding
Funding specifically lowaTd5 Iritem placement costs_
Support and DevÈlopm•nt
Funded by The Unwin Charitable Trusl to help to ¢onlinue. support and nurture future writers through our flagship
festival, Hay Fesbval Wales. To develop and deliveT new projects across the UK that bring together the many part
of the publishing worfd. linking authors. publishe￿ and booksellers with readers who might olherw5e be hard lo
reach. This funding is for a 3-year pericKI across Hay Fests"val Wales 2024125126 and associated events.
Latin America
Funded by Hawthomden Foundation. a grant to Hay for the festivals in Latin America lo support writefs and
develop readers.
Wlnter Weekend & fgasibility study
Funded by Powys County Council, relating lo the delrvery of activities under the UK Shared Prosperity Fund
supported by UK Government, lowar¢Js the Winter Weekend festNal held in November 2023 and November 2024
al Hay on Wye along with an allocation towards feasibility study consultancy costs.
Contral Government Department for Culture, Media and Sport (DCMS)
Funding was received to suprM)rt Hay Festival's Global programme of worfd leading literary and arts festivals in
the UK and overseas. Specifically the fundiThJ helped to deliver festivals at Hay on Wye 2024. Nairobi, Mexico,
Segovia & Seville, Dallas. Peru, Panarna and Colombia.
Open Society Foundations - NBO Literary Festival
Funding was rec8ived to support the NBO Literary Fesb"val held in June 2024.
Children & Young People's Programme
Funded by Arts Council England for children and young people from rural areas lo participate in crealive and
cultural aclivities.
Open Society Foundation 2024
Funding was roceived to support a series of international conversation to benefit the general public by promoting
non-weslern solutions lo global issue5.
Moondance Foundation
Funding receNed towards the programme for Schools and Scribblers Cymraeg Tour.
The Elmlay Foundation
Funding to SUPFM)rt artist lees for events and Wofkshops around the Hay 2024 feslival.
Prior
ear onl
Audience Development
Funded by Arts Council England. project lille." Audience Devek)pment. A slralegic audien￿ development and
consultation projecl to enable Hay Festival to develop relat￿nShIpS cU￿entlY underserved audiences,.
focused on engaging children. families and young people who face multiple challenges. alongside a career
progression prograrnme lor young people aged 16-25.
Int¢rnational Fellowship Wales Award
Funded by Arts Council England, the fellowship pmvides an opportunity for a writer from Wales to participate in
Hay Festival editions Ihroughoul the year including. bul not limited lo Wales, Colombia. Spain. Peru and Mexico.
11 is open lo exceptional. ambitious and imaginattve create individuals. working within the art forni of lileralure.
writing in Welsh or English, in fiction or non-fiction. The Fellowship provides a unique opportunity lor career
development. while increasing Wales's atbslic profile intemationally.
Alliance for Open Society Intematlonal 2023
Funded by Allian￿ for Open Swety International. a grant foi the purpose of supporting Ukrainian I3￿nI and
promotion of understanding of Ukraine through Intemation￿ conversations.
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continued...

HAY FESTIVAL FOUNDATION LIMITED
Notes to the Flnancial Statements - contlnued
FOR THE YEAR ENDED 31 DECEMBER 2024
22.
EMPLOYEE BENEFIT OBLIGATIONS
The charity operates a defined contribution scheme. The pension costs chafge for the year represents
contributions payable by the charity lo the scheme and amounted lo £18.66612023= £15,395>. At the year end.
there wefe outstanding contributions of £Nil12023-. £3.2561.
23.
CONTINGENT LIABILITY
The charity has volunlarity engaged the services of a VAT consultsncy fimi to undertake a review into how the
charity applies the VAT rules in light of its acliviltes and any non4KJsiness ath'vilies undertaken. This review is
CUTrently ongoing. The amourbl of any polential liability arising frotn such a review cannot be measured with
sufficient reliability.
24.
RELATED PARTY DISCLOSURES
There were no related party transactions for the year ended 31 December2024 or 31 December 2023 that
require disclosure.
Page 31