## **Maidenhead Heritage Trust** 

## **Trustees’ Report for the year ended 31 March 2020** 

In reviewing the year 2019-2020 your Trustees are conscious that the onset of the Covid-19 pandemic in early 2020 overshadowed everything that came before. Against that background it is very important to thank everybody who kept the show on the road, including our manager Flora Woodruff, our curator and webmaster and of course our team of dedicated volunteers. 

## **1. THE COLLECTION** 

We are a fully accredited museum and museums own stuff! In 2019 we accepted 310 individual objects, over half of which relate to our nationally important ATA collection.  It is essential to record the help that Kay Lamb gave throughout the year in photographing individual objects.  Richard Butters did the same tasks with material we accept for the ATA collection, which now includes over 140 pilot logbooks and thousands of photographs. There is an ongoing documentation backlog which needs to be addressed in the coming year.  Lack of display space is becoming an issue as the collection grows, with the 18[th] century Bray Fire Engine due to arrive in 2021 and one very large item (a WW2 Cheetah aero engine) being stored temporarily at Upper Heyford Heritage Centre in Oxfordshire. 

2. **VISITOR NUMBERS** Reviews posted by visitors frequently refer to how friendly and helpful are all our volunteers, both on the reception desk and in the ATA gallery upstairs. So many thanks to them all. The dip in our visitor numbers in 2018-19 continued in 2019-20, reflecting in part the smaller footfall in Maidenhead Town Centre due to the town becoming one enormous building site with much reduced parking. Covid burst upon us in the first three months of 2020 and visitor numbers dropped well before the first lockdown began at the end of March.  So the total for 2019-20 was a very disappointing 4050 visitors. Strenuous efforts must be made to enlarge our audience, using the internet and social media to involve more local people, especially family groups, while also promoting ourselves to the tourist market and to special interest groups (i.e. ATA and aviation).  We participate in the “Great West Way” touring route initiative, attended the annual Excursions show in London in January and worked closely with the Borough’s excellent tourism team. 

## **3. EXHIBITIONS IN 2019/20** 

Exhibitions included ‘The Story of Skindles’, ‘Memories of D-Day’ (for the 75[th] anniversary of the Normandy landings), ‘ATA-girls and Ancient Airmen’ ‘An artist’s view of Maidenhead’ (paintings by contemporary artists)and  ‘Women in Green’ – a Tribute to the WVS, WRVS and RVS. 

All of these exhibitions have since been posted on our website. 

## **4. EVENTS** 

September 2019 saw our Thames cruise sold out. In October 2019 Flora Woodruff did the 14 miles of the Boundary Walk and thanks to your generosity raised around £800.  As usual we had a stall at the Charities Fair in November. In March 2020 we hosted an event for the Maidenhead Big Read, but due to Covid had to postpone our BBO Big Band concert and suspend our lunchtime lectures. 

## **5. SCHOOLS** 

Our work with schools was somewhat limited as school budgets were under increasing pressure.  Nevertheless we delivered a number of sessions about the history and development of Maidenhead to Year 4 classes in local schools, using our digitized collection of maps to illustrate the presentations.  Craft sessions for younger children were held during the summer half term and summer holidays, while several groups such as cubs and brownies enjoyed evening visits which are not subject to the same constraints as school visits.  Trustees are very grateful to the volunteers who helped with these sessions. 



## **6. OUTREACH** 

   - Keith Parry, Christopher Hobbs, Robert Cooper, John Webster and Richard Poad gave around 50 talks in 2019/20, most but not all of them to groups within 15 miles of Maidenhead. For small local groups we always try to persuade them to come to the museum for their talks; it gets them into the building, many of them for the first time, and often they go away to tell their friends all about us. 

7. **FINANCE** The accounts for 2019-20 are included in these papers.  We are very grateful to the Royal Borough for again giving a Revenue Grant, but the accounts do highlight how much we depend on grants and donations to support the balance sheet.  Therefore Trustees must take urgent steps to monetize our collections and all our activities.  When the national lockdown began in March, we received at £25000 under the government’s Retail, Hospitality and Leisure support scheme, which has been an immense help in the current 2020-21 year. 

## 8. **LOOKING AHEAD** 

- 8.1 **Possible Relocation** We were very disappointed that without any consultation the Royal Borough withdrew its outline offer of space in the building rising from the site of the Town Hall Car Park.  At the very end of March 2020 the Borough made a new outline offer of floorspace on the ground floor of their proposed new carpark which would replace the present Broadway car park as part of the Nicholson Quarter redevelopment.  However there are no remotely firm dates, since the developer has to a) receive planning consent and b) raise the finance for the £500m scheme.  Trustees hope to hold new discussions early in 2021 with both the council and the Baylis Trust. 

- 8.2 **Establishment of new CIO (Charitable Incorporated Organisation)** Work continues to establish a new CIO to take over the running of Maidenhead Heritage Centre, this move being a requirement of Arts Council England who administer the Museum Accreditation Scheme.  It is planned to complete this process by mid 2021. 

- 8.3 **Personnel issues** Flora Woodruff became our Administrator in March 2020, having served previously as the Assistant Administrator.  The Covid lockdown started within weeks, but she rose to the challenge and has done a first-rate job, despite having to shield during the lockdown.  Likewise our Curator has worked from home since April 2020, with only rare visits to the museum itself.    However a lack of suitable specialist volunteers is a handicap which Trustees will be addressing with a volunteer recruiting campaign in Spring 2021.  Richard Poad has given notice that he will stand down as Chairman in the summer of 2021.  The Trust’s forward plan has the ‘professionalisation’ of the museum’s management as a major aim and a contract with a professional website management company was signed in autumn 2020.  However lack of funding may slow this process. 

Maidenhead 

November 2020 



MAIDENHEAD HERITAGE TRUST
STATEMENfoF FINI14￿LACTryrt1ES FOR THE YEAR ENDED 31 MARCH 2020
2020
2019
Rertdtyl C•F41¥
GwerJl Pwd5 Restrkt2d F
Total
INCOMI￿ RESOURCES
Sub5txiptlons
Donations arKI ¥raftts
Gfrntfrom R8WM
LegaC￿s
sitors Gfft5
Exhibltlcnentryfees
Profit5 on5hopSales
Events
Talks and Vi%tts
l(L Club Contribution
3,315
16,503
li
47.921
IOh53
12,053
35,(
ii,
1.759
136D
9,201
1766
1050
4.329
230
98315
1.759
1360
68Ah)2
69,402
RESOURCfSEXPENDED
Sal¥ri2S ènd ContraC￿r[WI$
RentandWBterftatss
34541
77
1275
3.019
30.130
124
1,841
3,852
3,726
2275
lg)7
Repalrs alld Rtnewals
OFPice Costs
Insuraftte
m1xellan￿S
E¥hlbKion EwrÉe5
Pubmcly
Banklntsrestand Char8es
Legal ar￿ PrvfE55ky)Bl
Depre￿t￿Th
512
18TJ
L114
246
1.873
1,114
2+16
387
IA17
732
iio
16,59S
66,783
63￿35
1512
1,436
63.422
PIETIF4COME
TrANSFER5 eEfwEEN FUNDS
NETMI)VEME￿f0Ppl*NUs
OPENING BALANCE
CL051MG BALANCE
4.167
IL4361
1619
4,167
333.394
317.561
2.619
5.743 363.957
4,307 366,576
34.893
329,064
363,957
2482Q
24.rn

MAIDENHEAD HERITAGE TRUST
BALANCE SHEETAS AT 31 MARCH 2020
NOTES
FIXED ASSETS
Freehold property
Other Flxed Assets
717,840
9.704
73L2
12.938
727544
744,138
CURRENfASSErs
Stock
Debtors pnd prepayments
Bank Current Account- Iloyds
Bank A￿0￿￿t-HS8c
Cash
3.302
25,892
,$90
49,969
3,240
48,429
21,644
154
75,475
94.903
CURRENT LIABIUTIES
Credltors and accruals
871
656
94.032
821576
74,819
818.957
NET CURRENT ASSETS
TOTAL ASSEfs LESS CURRENT UABiufifS
CREDITORS FALUNG DUEAFfER MORE
THAN ONE YEAR
455,OCKI
455,G
455.(m
455.000
14ET A55ETS
366.576
363,957
UNRESTRICTED FUNDS
Accumulated fund
Openin8 balance
Movement for the year
Closing b4lance
333.394
4,167
296,628
36.765
337,561
333,393
RESTRICTED FUNDS
Openin8 balan
Movement forthe year
Closlng balance
24.820
24,778
42
24,708
24,820
RESTRICTED CAPITAL FUNDS
Openin8 balance
Movement for the year
Closin8 bzl?nce
5,743
11.4361
7,658
11.9141
4.307
5,744
TOTAL FUNDS
366,576
363,957
Approved by the Trustees and siBned on their
behalf by'.-

AIDENHEAD HER￿AGE TRUST
NOTES TO AND FORMING PART OF THE AccouKfs FOR THE YEAR ENDED 31 MARCH 2020
ACCOULYTING POLICIES
(&) Thes¢ th￿cial statements have be¢n prep￿￿ under the hisiorical cost conventioll and the Ststement of
R¢commended Pracri¢e: A¢counting and Reporting by Charities preparing their accounts in accord8n¢e with the Fin8n¢ial
R¢porting Stsndard appli¢able in the UK aod Republic of Ireland (FRS 102) issued on 16 July 2014 and with the Chwities
A¢t2011.
(b) Where funds art reoeiv¢d for dedicatcd pur[￿SeS they are all0￿ed to funds acc<Kding ￿ the restricttons pla¢ed on them
by the donor OT payer.
(c) Depreciation is prov&ded at the followin8 annual Tate5 in order to WTite off each asset ov¢r its ¢￿]￿&t￿ useful life.
Freehold LaT
Freehold Bui]diTrss
Equipment
Artwork
TV & Radio
Website
Ovo
2-10%
250A
25%
254J/o
Straighi line
Reducing balan¢¢
Keducing bala]Jce
Reducing balance
Reducing balan¢¢
33.33%
2. FREEHOLD PROPERTY
Freehold tand-
Estimated c051
Freebold
Buildi
FreehDld
Pro
Total
Cost
At l April 2019
Additions
At 31 MarctrL 2020
Depreeiatio
At l Apri12019
ctmrge for Year
At 31 March 2020
400,000
437.853
837.853
437.85
837
100,653
106,653
120.013
120 013
Net Book V*lue
At31 March2019
At 31 March 2020
TANGIBLE FIXED ASSETS
ui
Total
Cost
At l April 2019
AdditioDs
31 March 2020
Depreciattoll
l Apri12019
Charge for Year
31 March 2020
3.480
125,042
2.592
600
131.714
600
3.235
112.436
2,513
19
2.532
592
I l8,770
594
122
Net Book Vplue
At31 Marcb2019
At 31 M8JTb 2020

MAIDENHEAD HER ￿AGE TRusr
N(y￿s TO AND FORMtNG PART OF THE AccouKfs FOR THE YEAR ENDED 31 MARCH 2020
LOAN
The is from the Louis Baylis MaideDW AdVertIserTn￿ and is repayable on 12 D#embet 2021
unle55 renegotiated. Th¢ l(ian is secured by a charge on th¢ freehold propety.
RESTRicfED FUI¥DS ANALYSIS
The b￿anCe on Restricted Funds can be ￿alYsed as follows
Capllal Fund
Gr8ndma
lew
iffireg
Exblbl
Other Restrleted Funds
Grartdma
bb
Flew
Other
To
fund
Movement
forthe year
5,743
15,679
5,859
3282
24,820
(1.436)
(512)
(112)
C105ing
Fund