**REGISTERED CHARITY NUMBER: 1037486** 

# **Report of the Trustees and Financial Statements for the Year Ended 31 March 2024** 

**for** 

Moore Chartered Accountants and Statutory Auditor 

30 Gay Street Bath BA1 2PA 



Viva! 

Contents of the Financial Statements for the Year Ended 31 March 2024 

||Page|
|---|---|
|Report of the Trustees|1 to  15|
|Report of the Independent Auditors|16 to  18|
|Statement of Financial Actvites|19|
|Balance Sheet|20|
|Cash Flow Statement|21|
|Notes to the Cash Flow Statement|22|
|Notes to the Financial Statements|23 to  34|
|Detailed Statement of Financial Actvites|35 to  36|





## **Trustees Report and Financial Statement** 

## **For the Year Ended 31 March 2024** 

**Reg office: 8 York Court, Wilder Street, Bristol BS2 8QH** 

## **The Trustee** 

## **Corporate trustee** 

Viva! has a corporate trustee, Viva! Trustee Limited, of 8 York Court, Bristol, United Kingdom, BS2 8QH, a company limited by guarantee incorporated in England & Wales with company number 12707019, being and acting as the sole corporate trustee of Viva! registered charity number 1037486. The trustees are its board of directors, for ease of terminology these will be referred to as the Trustees in this report. 

## **Board of Directors of Viva! Trustee Ltd** 

Louise Carter Justin Kerswell Rhiannon Purnell 

## **Investment Powers** 

The Trust Deed authorises the Trustees to make and hold investments using the general funds of the Charity, and the Trustees continued to choose to invest in one property (a freehold semi) for which the charity gained rent. The property rented out is judged to be more financially beneficial than the funds being in bank accounts and with very low risk. 

## **Directors of Viva! Trustee Ltd (VTL) Induction and Training** 

All the directors of Viva! Trustee Ltd (called ‘the trustees’ in this report) are very familiar with the work of Viva! having either served as trustee for a number of years (two were trustees of Viva! previous to the VTL being set up) and/or formerly being deputy director or online manager and having all been given educational training in all aspects of its work. All trustees have been involved in its voluntary work. 

Also, trustees are encouraged to do voluntary work and short educational training courses about Viva!’s work which new staff partake in. These are led by the charity’s director and involve meeting staff and being given a review of their work. Trustees are also given the main documents which set out the aims of the charity, obligations of trustees and information on the financial position of the charity. Trustees are also encouraged to read Charity Commission materials. 

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## **Risk Management** 

The trustees, along with the director and key staff, have reviewed the major risks to the charity and the risk review is updated annually. 

We have a risk register relating to the operational areas of the charity, its investments and its finances. Named staff and trustees are responsible for their area of the register, ensuring that appropriate mitigation is in place, monitoring the implementation of mitigating strategies and keeping the register up to date. 

The trustees believe that by ensuring that controls exist over key financial systems, by assessing the business and operational risks faced by the charity, and by monitoring reserve levels they have established effective systems to mitigate those risks. 

These systems include: 

## 1. Financial 

a) Annual independent accounts audit 

b) Dual and restricted authorisation of online payments 

c) Monthly review of financial records and investments 

## 2. Health and Safety 

a) Documented policy with strict H&S policy actions recorded 

b) Annual insurance maintained 

## 3. Funds Deficit 

a) Annual budgets set, reviewed monthly 

b) Diversified sources of income 

c) Ongoing fundraising activities 

## 4. IT and GDPR 

IT security managed (working with our out of house partners computer security specialists) and reviewed monthly including General Network Configuration; Power Supply & Resilience; Physical Security; User Accounts and Permissions; Internet Service Provision; WiFi network & internet access; Password Management & Multi-factor Authentication; Data & File Storage; Data Security and Backups; Malware Defence; Remote working and external access to Network; Email; Other online services, Web & E-Commerce. Considerable investment has gone into assuring our systems and processes, including multilayer IT security, training and the adoption of best practice. These have protected us. Individuals that have engaged in malicious actions designed to breach GDPR protocols have failed. 

## 5. Skills and experience. 

Having the required skills in-house is vital if we are to be an effective charity. Once again there has been little movement amongst the key personnel that constitute the Board and Senior Management team. 

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**Viva! Reserves Policy** 

The trustees have established a policy whereby the unrestricted reserves not committed held by the charity (known as our ‘free reserves’) should cover six to 12 months of expenditure (£913,770 to £1,827,540). Total reserves were £2,594,640 of which our free reserves are £2,254,046, which this year was above the guide amount in the policy due to legacy income. 

## **Organisational Structure** 

Viva! has one corporate trustee, Viva! Trustee Ltd, which as shown above, has three  directors (called trustees in this report). They meet with the founder & director quarterly and are responsible for the strategic direction and policy of the charity. 

The trustees come from a variety of backgrounds which help the charity – from charity deputy director to online specialist to former special needs teaching. 

A scheme of delegation is in place and the day-to-day responsibilities of Viva! lie with its founder & director, who in turn delegates responsibility to the senior management team. The key members of staff relating to strategic direction and effectiveness are Juliet Gellatley and Laura Hellwig, managing director. Other key staff who implemented the strategies and helped monitor effectiveness throughout most of this financial year include Tony Wardle, Associate Director; Laura Turner, Office Manager; Faye Lewis, Comms Manager; Emily Coster, Retail Manager and Dr Justine Butler, head of research. 

Viva! also works with Viva! Campaigns Ltd which is a non-profit company which undertakes work to investigate farmed animal cruelty. 

## **How pay is governed at Viva!** 

The trustees are responsible for Viva!’s salary policy, reviewing pay once a year. Meetings are also attended by the Founder & Director, except for where her salary is discussed. 

Our principles are to pay our staff a fair salary that is competitive within the charity sector, appropriate to location, proportionate to the complexity and responsibility of each role, and in line with our charitable objectives. We aim to ensure that pay reflects performance by rewarding strong performers the most and weaker performers the least, while supportively managing performance improvement. We meet national pay standards and provide all paid staff with a living wage. 

Viva! clearly advertises the rate of pay when advertising new job positions.  To help implement our policy, we monitor charity sector salary trends through charity salary surveys. 

## **Fundraising and GDPR** 

Viva! has invested considerable time and energy into assuring the charity is GDPR compliant. We have a GDPR Working Party with key staff. Viva! has robust measures in place on how we contact supporters/potential supporters and how they can change the way they hear from us. 

Viva! has always, and continues, to ensure that fundraising methods, largely via direct postal mail and digital mail, where supporters are concerned, gives a maximum return on investment, and builds loyal and positive relationships with supporters, reflecting best practice within the sector. 

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We had no complaints about fundraising methods in this financial year. 

Viva!’s fundraising work is carefully planned to ensure that we treat our supporters and members of the public with respect and care. We have an in-house team dedicated to ensuring our ongoing compliance with data protection legislation and we have robust processes for dealing with complaints or objections about how our activities as a charity are conducted, as well as for ensuring that those who do not wish to be contacted are effectively removed from our mailing lists. Queries about privacy or fundraising are always dealt with by staff with expertise in those areas. Viva! does not contract out fundraising activities, engage in activities which risk our supporters’ privacy or risk being considered overly persistent (such as street or telephone fundraising) and we do all we can to ensure that our supporters’ data is used in accordance with the principles of GDPR, particularly those of ‘lawfulness, fairness and transparency’ and data and purpose minimisation. We are continually improving our data security and privacy processes. Our fundraising messages are carefully planned to ensure that they focus on the benefits to either our supporters or to the causes that they support and we do not engage in high-pressure sales tactics. Viva! relies on the goodwill of its supporters and their investment in our cause. We place the highest importance on our supporters’ privacy and the protection of their data. 

## **Volunteers** 

The charity’s day to day work does not rely on volunteers. We have a staff member assigned to training and nurturing the few volunteers if and when they help within the HQ. 

## **Objectives and Activities** 

Viva!’s objectives are to advance the education of the public in all aspects of veganism and vegan diets. The main areas Viva! covers are therefore how and why veganism protects animals and the environment; and promotes good human health. Viva! also helps people change their diet and knowledge, moving towards kindness to animals, our planet and ourselves on the road of compassion. 

Our objectives are also to advance the education of the public by promoting and disseminating research into cruelty to animals and related environmental issues. Viva! also aims to prevent or suppress cruelty to animals. 

The trustees keep in mind the Charity Commission’s guidance on public benefit which for Viva! includes: 

- The advancement of animal welfare 

- The advancement of health 

- The advancement of environmental protection 

## **Achievements and Performance** 

To further Viva!’s objectives we launch consumer-based campaigns to educate the public about: 

- How consuming animals and animal products harms animals, the environment and our health 

- How going vegan or on the path towards it protects animals, the environment and human health 

- How to become vegan 

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Campaign strategy concerns involve many factors, such as which messages have the most impact within often challengingly small budgets; most impact can be measured in different ways including audience reach, impact on individuals, levels and types of response to specific direct marketing or appeals and so forth. There are cost implications to measuring aspects of success eg surveys are expensive, particularly detailed ones for internal rather than media use. 

Viva!’s objectives means that we work on a wide variety of topics, requiring different expertise and sometimes high-level academic expertise as well as an ability to bring complex issues to the layperson in an entertaining/informative fashion. We campaign and educate on animals, health and the planet. Our substantial fourth arm helps people change and involves finding ways to make it as easy as possible within various constraints, for people to go vegan or travel along the road of compassion. 

2024 was a very busy year with many activities achieving these objectives: 

## **Viva! review 1 April 2023 to 31 March 2024** 

2024 is Viva!’s 30[th] anniversary year! 

Throughout the year we have continued to campaign for animals, investigate and expose farms and reach the public through creative, engaging campaigns. We have continued to launch consumer campaigns on the environmental impact of diet and expanded our Vegan Recipe Club, including launching a fabulous cookery book, _Everyone Can Cook Vegan._ We have also held informative, entertaining and sometimes fundraising 30[th] anniversary events. 

Veganism has continued to grow across the UK and globally, with many people now making the connection between animal farming and wildlife extinctions and the climate crisis; chronic diseases and animals suffering. 

## Viva! Animals 

## **Zero grazing campaign** 

Viva! continued our campaign exposing the practice of zero grazing at dairy mega-farms  – facilities that house thousands of cows indoors, year-round. Unfortunately, about one in five dairy cows are zero grazed in the UK and it is commonplace in many European countries and the USA - yet the pubic have little awareness about it or the impact on animal welfare.  Various content was produced – including several videos, and a new leaflet and many SM graphics. 

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## **YogHurts Tour and Killer campaign** 

The above led into the Viva!’s Killer YogHURTS campaign and we produced a professional ad showing the cruelty caused by zero grazing and standard dairy practices such as removing the calf shortly after birth; the level of lameness and malnutrition and so forth, that was seen by more than 3.5 million people. The ad was banned by the ASA, not due to any inaccuracy, and this meant the full ad reached 1.2 billion people. Viva! received phenomenal levels of coverage from media outlets including the New York Post, the Daily Mail Online, and our founder was a guest on _Uncensored_ , Piers Morgan’s show, to battle the man himself. 

Viva! launched a Killer campaign in Leicester Square, London. Matt Pritchard, aka Dirty Vegan, was the face of the campaign. We toured many cities, explaining to the public how one in five dairy cows are zero grazed, never seeing a blade of grass, the short lives of many male dairy calves and the average lifespan and conditions for most dairy cows across the UK. We handed out thousands of vegan yoghurts as an accessible alternative to dairy versions. It was a huge success. 

Viva! also commissioned a survey into public at udes to zero grazing and received strong national press coverage as a result. 

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## **Dairy investigation** 

Viva! Campaigns investigated a large dairy farm in Wales, recording some of the worst cases of physical violence we have ever seen. At the time of filming, the farm supplied one of the largest dairy cooperatives in the UK, which has long-standing partnerships with major retailers and milk brands. 

The footage was given to Viva!, and we managed to place a large feature in a national newspaper, and produced a SM campaign highlighting conditions on the farm. 

Shortly after the expose was placed, the dairy cooperative dropped the farm. 

## **University campaign: Would You Swap?** 

Viva!’s Freshers Tour 2023 took place across three weeks in September and October, and we handed out 5,500 vegan food samples to students. Introducing the new universities campaign, _Would You Swap?_ , which focuses on the pig meat industry, the Viva! team brought along thousands of free food samples to educate students on all things vegan. 

The _Would You Swap?_ campaign focuses on exposing the atrocious conditions factory farmed pigs are forced to endure through use of our new VR headset technology. This immersive experience allows students to view a 3D 360-degree video from inside a UK pig factory farm guided by Juliet, Viva!’s founder and director. After viewing the footage, students were asked by Campaigners, Erin and James, whether they would swap places with a pig and, if not, whether they would swap their diets. With free vegan food as an incentive to view the footage, the headsets proved immensely popular. _Would You Swap?_ campaign materials were produced and thousands given out. 

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## Viva! Planet 

The repercussions of the climate crisis are becoming more obvious – and far more deadly. Animal agriculture is a driving factor behind this ecological crisis; farming animals for meat, dairy and eggs is a primary contributor of deforestation, greenhouse gas emissions, water and land use. 

## **Awards** 

Viva! was named a finalist in the Best Environment Cause Campaign category in this year’s Purpose Awards for our Eating the Earth wildlife campaign. 

Our initiative to get carbon footprint labelling on restaurant menus also won a Not-for-Profit Silver Award at the CIPR Awards. 

Viva!’s _How YOU Can Save Wildlife_ video was shortlisted as a finalist at Small Axe Radical Short Film Awards and it received an honourable mention at Greenwich Film Festival. The film has been viewed by 1.2 million people. 

## **COP28** 

Viva! once again took part in COP, the annual United Nations climate change conference. This year’s COP28 took place at Parliament Square and Viva! was joined by like-minded organisations: Plant Based Treaty, Plant Based Universities, PETA, Animal Aid, WTF, Vegan Land Movement and Four Paws. We organised a photo call and event educating the public about the connection between the climate crisis and animal agriculture. 

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## **50forourPlanet** 

In November, we launched the exciting initiative _50forourPlanet_ , collaborating with the food industry, but especially national chain restaurants so that they commit to making their menu 50 per cent plant-based for the sake of the planet. Together we are shaping a plant-forward and pioneering restaurant sector that is both good for our planet and good for business. 

2024 saw even more coverage for the campaign, with mentions in over 100 online news sites. Viva! secured features in three UK national papers. Plus, our founder’s interview with a news service featured in the Mirror, discussing our _50forourPlanet_ campaign. 

Articles calling for restaurants to adopt a 50 per cent plant-based menu appeared in many regionals in the UK and USA. 

Viva! was also present at major food and sustainability events; and we gave various presentations eg at the Green British Partnership event and Restore Nature Now. 

The campaign brought on board many food industry partners, as well as restaurant chains Wagamama and Wahaca. 

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## Viva! Health 

Viva! Health continues to feature in the national press, commenting on all things related to vegan diets and health, from dispelling myths about bone broth in the _Metro_ in January to providing lowcost, low-calorie lunches for October’s _Bella_ magazine. 

We had 20 features in the _Express_ this year, discussing topics from blood pressure and cholesterol to bird flu and vitamin B12, gaining exposure to hundreds of thousands of readers. 

We continued contributing two health features each month to _Vegan Food & Living_ magazine, covering topics as diverse as how to deal with kind people with cruel habits, to biodiversity and how eating animals will be the death of us. 

In January, we published _The Beginner’s Guide to Vegan Nutrition_ to support people signing up to Veganuary with advice and guidance on how to make that all-important first step towards going vegan. In February, we launched _Balanced Vegan_ , a new page designed to offer reassurance and combat claims that a healthy balanced diet should contain meat and dairy. It features our new _Vegan Eatwell Plate_ – this colourful graphic explains what a balanced vegan diet looks like. 

We also responded to news stories covering issues such as how bird flu is now spreading in mammals in the UK and other countries, how antibiotic use in farming is set to soar despite superbug concerns, and the health of plant-based meats. 

We continue to provide the latest research on how a healthy a vegan diet can provide all the nutrients people need while helping to prevent and treat disease. 

## **Other ways we worked** 

## **Viva! Lifestyle** 

Viva! has had many TV interviews, with highlights including Viva! staff on talking to Jacob Rees-Mogg on GB News about whether the world should go plant-based; TalkTV about intensive octopus farming; GB News to discuss 650 academics calling for 100 per cent plant-based catering on university campuses; Al Arabiya, an international Arabic news television channel; GB News on the topic of ‘Will veganism decline?’ (why it won’t!). And our founder took on Piers Morgan to discuss our dairy campaign on his show _Uncensored_ . 

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The Viva! Vegan Podcast had a revamp, with episodes released in a video, as well as audio format and as a series to enable people to browse more content. Series one saw guests such as Sam Ryder, Romesh Ranganathan and Victoria Moran being interviewed. 

Goodpods also ranked it as #19th in the Top 100 Activist Podcasts of All Time. 

In March 2024, Season 2 of the Viva! Vegan Podcast launched with great enthusiasm. This season features a diverse array of guests, including: 

- **Kip Andersen:** Co-creator of Cowspiracy and _Christspiracy_ 

- **Georgie Purcell:** Australian Animal Justice Party MP 

- **Dani Taylor:** Figure Champion & Co-founder of Vegan Strong PlantBuilt 

- **Mark Wakeling:** Owner of Amberwood Animal Sanctuary 

- **Captain Paul Watson:** Founder of the Sea Shepherd Conservation Society 

- **Emma Hakansson:** Discussing animals in the fashion industry 

- **Andrew Fearn:** Sleaford Mods member on veganism, fame, and politics 

- **Jane Velez-Mitchell:** Founder of Vegan Streaming Service, UnchainedTV 

- **Earthling Ed:** From meat-eater to leading vegan activist 

A series of videos were also recorded with prominent bodybuilders from the VeganStrong Team in America. The video suite was made to target 18-35 year-old gym-going men. 

## **Vegan Recipe Club** 

Maryanne Hall authored our stunning new Viva! cookbook, _Everyone Can Cook Vegan_ . It launched in October 2023. From recipe creation and development to design, styling and photography – it's been a jam-packed year of creativity and project management. It is an excellent addition to our materials, helping and inspiring people to be or stay vegan, or move in that direction. The Vegan Recipe Club’s Facebook followers grew to over 200,000. 

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## **Viva!life** 

Viva! rolled out four issues of our popular supporters' magazine, _Viva!life,_ edited by Tony Wardle and including many features on campaigns, vegan news and people such as Romesh Ranganathan, Moby, Sam Ryder and Earthling Ed. We conducted a detailed survey with supporters and the magazine was highly praised and appreciated. 

## **TV ad** 

Our Take Away the Meat ad was so successful in 2022 that we fundraised to repeat the ad on Channel 4 and associated channels to reach a total of 36 million people over the two years. 

It was a busy, successful year with major projects and campaigns completed and launched, reaching many millions of people. Viva! fulfilled its mission statement and is very grateful to everyone who helped us achieve so much. 

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## **Financial Review** 

The total income increased significantly from £2,152,364 (2023) to £2,507,001 (2024) due to a significant increase in donations and legacy income. The legacy income is, of course, variable year on year and out of our control, although we have invested in the marketing and promotion of giving by legacies. There was an increase in donations from £717,846 to £875,905 which largely reflected the rise of foundation donations due to being satisfied with the results of the previous three year’s work. 

There were strong campaigns against dairy this year, with several films, including a professionally made ad focusing on Muller Killer and the sad lives of dairy cows and calves, which gained strong support from supporters and reached an astonishing 1.2 billion people. It is more difficult to attract funding for the environmental campaigns, however the issues are of paramount urgency. So, we campaigned on _50forourPlanet_ – working with restaurants and the food industry to increase their plant-based choices – and featured across several nationals in the UK (and many US publications). We also campaigned in universities. These campaigns achieved what they set out to do with thousands of food samples given out and many conversations about food issues. 

Due to the significant legacy income over the past five years, various strategies were put into place regarding expenditure to ensure that Viva! did its best to achieve its charitable aims. We stepped up our outreach in several important ways, and our Outreach Coordinator vastly improved local outreach. 

However, although legacy income increased this year it clearly cannot be relied upon and the trustees are mindful of increasing expenditure to improve our effectiveness at reaching our objectives, without relying on continued legacy income - reviews frequently taking place. 

Gross income from merchandise sales increased to £71,971 (from 57,042 in 2023), partly due to Cookbook sales. In person events are still at a lower level than pre-pandemic but local events are building. Old stock had largely already been cleared. We worked hard to improve tee shirt designs and increase sales. 

It is well known and well discussed that Viva! branded merchandise, books, guides and reports or the highly popular confectionary are not a source of large profits, but are invested in for other reasons (eg ease of going vegan; promotion of Viva!, bringing in people to the charity). 

Total expenditure increased from £1,550,502 (2023) to £1,827,540. We did not vastly increase spending as this year’s increase in income due to legacies is unpredictable. As you will see above from the review, this was a very busy and full year, and the expenditure reflects the high amount of campaigns, events and activities to fulfil the charity’s objectives. 

The governance costs were again kept to an absolute minimum. 

Whilst we launch appeals that focus on specific areas of our work, most donations are expressly given for our general charitable purposes and are allocated to unrestricted funds. This enables our experienced and dedicated staff and trustees to direct funds where the need is greatest. 

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## **Plans for Future Periods** 

We remain vigilant as ever and are constantly reviewing how best to achieve our aims within our resources, mindful of reliance on legacies and grants. 

Viva! had another incredibly busy year and full programme of campaigns, investigations,  social media, publications, podcasts and food and cookery. 

We are focusing on more PR initiatives using national media and gaining more national coverage. We will expand our extremely popular core activities exposing the cruelty of factory farming under the management of Laura Hellwig; but we are also expanding campaigns which engage wider public appeal, for example, _Are you an animal lover?_ will launch and run for several months and is aimed at pet lovers in the UK. We will improve our marketing and PR under Faye Lewis. 

We will continue to look to reach men! We launched more sports-focussed materials to accompany the new web section and guide on sports nutrition. 

We will continue to promote our second Viva! Cookbook _**, Everyone Can Cook Vegan,**_ written by Maryanne Hall, Food & Cookery Manager. Obviously Viva! has the advantage of being in the position to promote a Cookbook to our own audience and has a very solid reputation in the vegan world. We aim for the Cookbook to be a staple in the vegan recipe book world. 

We will continue to develop our Vegan Recipe Club, smashing our goal to hit 200,000 followers on FaceBook this year and will improve the web site and app. We are focusing on completely revamping and relaunching our standard V7 (vegan recipes for one week) and other versions – including _V7 HiProtein_ and _V7 Cheap as Chips_ . 

We will analyse how we continue with investigations and adapt street action plans, with a staff member focusing on local actions and support and building our Outreach Hosts scheme. 

We launched a large new campaign, _50forourPlanet_ , with two arms – one aimed at restaurants to increase their vegan options to half the menu by the end of 2025 – their role in potentially reducing the public’s impact on the climate crisis, is huge. We will invest in further freelance support to reach businesses and also an environment campaigner, with a specialism in the climate crisis. The other arm will be the consumer campaign encouraging people to increase their vegan choices. We aim to shape a plant-forward and internationally pioneering hospitality sector in the UK that is both good for our planet and good for business. 

We will also engage our core supporters though a new large campaign on cruelty to dairy cows aiming to produce a new cinema ad. And owing to the success again of our TV ad, take Away the Meat, we aim to repeat the ad in this FY to hit our target of a total of 50 million viewers. 

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Viva! 

## Report of the Trustees for the Year Ended 31 March 2024 

## **STATEMENT OF TRUSTEES' RESPONSIBILITIES** 

The trustees are responsible for preparing the Report of the Trustees and the financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice). 

The law applicable to charities in England and Wales, the Charities Act 2011, Charity (Accounts and Reports) Regulations 2008 and the provisions of the trust deed requires the trustees to prepare financial statements for each financial year which give a true and fair view of the state of affairs of the charity and of the incoming resources and application of resources, including the income and expenditure, of the charity for that period. In preparing those financial statements, the trustees are required to 

- select suitable accounting policies and then apply them consistently; 

- observe the methods and principles in the Charity SORP; 

- make judgements and estimates that are reasonable and prudent; 

- state whether applicable accounting standards have been followed, subject to any material departures disclosed and explained in the financial statements; 

- prepare the financial statements on the going concern basis unless it is inappropriate to presume that the charity will continue in business. 

The trustees are responsible for keeping proper accounting records which disclose with reasonable accuracy at any time the financial position of the charity and to enable them to ensure that the financial statements comply with the Charities Act 2011, the Charity (Accounts and Reports) Regulations 2008 and the provisions of the trust deed. They are also responsible for safeguarding the assets of the charity and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities. 

The trustees confirm that to the best of their knowledge there is no information relevant to the audit of which the auditors are unaware. 

The trustees also confirm that they have taken all necessary steps to ensure that they themselves are aware of all relevant audit information and that this information has been communicated to the auditors. The trustees have no beneficial financial interest in the charity. 

## **Approval** 

18 Aug 2024 

Approved by the board of trustees on _________________2024 and signed on its behalf by 

…………………………………. Justin Alexander Kerswell (Aug **Justin Kerswell, Trustee** 18, 2024, 2:23pm) 

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Report of the Independent Auditors to the Trustees of Viva! 

## **Opinion** 

We have audited the financial statements of Viva! (the 'charity') for the year ended 31 March 2024 which comprise the Statement of Financial Activities, the Balance Sheet, the Cash Flow Statement and notes to the financial statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice). 

In our opinion the financial statements: 

- give a true and fair view of the state of the charity's affairs as at 31 March 2024 and of its incoming resources and application of resources, for the year then ended; 

- have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and 

- have been prepared in accordance with the requirements of the Charities Act 2011. 

## **Basis for opinion** 

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report.  We are independent of the charity in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements.  We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 

## **Conclusions relating to going concern** 

In auditing the financial statements, we have concluded that the trustees' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. 

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the charity's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue. 

Our responsibilities and the responsibilities of the trustees with respect to going concern are described in the relevant sections of this report. 

## **Other information** 

The trustees are responsible for the other information. The other information comprises the information included in the Annual Report, other than the financial statements and our Report of the Independent Auditors thereon. 

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.  We have nothing to report in this regard. 

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Report of the Independent Auditors to the Trustees of Viva! 

## **Matters on which we are required to report by exception** 

We have nothing to report in respect of the following matters where the Charities (Accounts and Reports) Regulations 2008 requires us to report to you if, in our opinion: 

- the information given in the Report of the Trustees is inconsistent in any material respect with the financial statements; or 

- sufficient accounting records have not been kept; or 

- the financial statements are not in agreement with the accounting records and returns; or 

- we have not received all the information and explanations we require for our audit. 

## **Responsibilities of trustees** 

As explained more fully in the Statement of Trustees' Responsibilities, the trustees are responsible for the preparation of the financial statements which give a true and fair view, and for such internal control as the trustees determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. 

In preparing the financial statements, the trustees are responsible for assessing the charity's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the trustees either intend to liquidate the charity or to cease operations, or have no realistic alternative but to do so. 

## **Our responsibilities for the audit of the financial statements** 

We have been appointed as auditors under Section 144 of the Charities Act 2011 and report in accordance with the Act and relevant regulations made or having effect thereunder. 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Independent Auditors that includes our opinion.  Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements. 

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Report of the Independent Auditors to the Trustees of Viva! 

The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below: 

## **Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud** 

The objectives of our audit in respect of fraud, are; to identify and assess the risks of material misstatement of the financial statements due to fraud; to obtain sufficient appropriate audit evidence regarding the assessed risks of material misstatement due to fraud, through designing and implementing appropriate responses to those assessed risks; and to respond appropriately to instances of fraud or suspected fraud identified during the audit. However, the primary responsibility for the prevention and detection of fraud rests with both management and those charged with governance of the company. 

## Our approach was as follows: 

We obtained an understanding of the legal and regulatory requirements applicable to the company and considered that the most significant are the Charities Act 2011, the Charity SORP, and UK financial reporting standards as issued by the Financial Reporting Council. 

We obtained an understanding of how the company complies with these requirements by discussions with management and those charged with governance. 

We assessed the risk of material misstatement of the financial statements, including the risk of material misstatement due to fraud and how it might occur, by holding discussions with management and those charged with governance. 

We inquired of management and those charged with governance as to any known instances of noncompliance or suspected non-compliance with laws and regulations. 

Based on this understanding, we designed specific appropriate audit procedures to identify instances of noncompliance with laws and regulations. This included making enquiries of management and those charged with governance and obtaining additional corroborative evidence as required. 

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Independent Auditors. 

## **Use of our report** 

This report is made solely to the charity's trustees, as a body, in accordance with Part 4 of the Charities (Accounts and Reports) Regulations 2008. Our audit work has been undertaken so that we might state to the charity's trustees those matters we are required to state to them in an auditors' report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the charity and the charity's trustees as a body, for our audit work, for this report, or for the opinions we have formed. 

## Moe- qc 

Mark Powell (Aug 19, 2024, 9:46am) Moore Chartered Accountants and Statutory Auditor 30 Gay Street Bath BA1 2PA 

19 Aug 2024 Date: ............................................. 

Page 18 



Viva! 

Statement of Financial Actvites for the Year Ended 31 March 2024 

|Notes<br>**INCOME AND ENDOWMENTS FROM**<br>Donatons and legacies<br>2<br>Other trading actvites<br>3<br>Investment income<br>4<br>**Total**<br>**EXPENDITURE ON**<br>Raising funds<br>**Charitable actvites**<br>5<br>General<br>**Total**<br>Net gains/(losses) on investments<br>**NET INCOME/(EXPENDITURE)**<br>**Transfers between funds**<br>16<br>**Net movement in funds**<br>**RECONCILIATION OF FUNDS**<br>Total funds brought forward<br>**TOTAL FUNDS CARRIED FORWARD**|Unrestricted<br>fund<br>£<br>2,375,709<br>83,954<br>19,042<br>2,478,705<br>106,386<br>1,662,869<br>1,769,255<br>(990)<br>708,460<br>(32,659)<br>675,801<br>1,911,647<br>2,587,448|<br>Restricted<br>funds<br>£<br>28,296<br>-<br>-<br>28,296<br>-<br>58,285<br>58,285<br>-<br>(29,989)<br>32,659<br>2,670<br>4,522<br>7,192|31.3.24<br> <br>Total<br>funds<br>£<br>2,404,005<br>83,954<br>19,042<br>2,507,001<br>106,386<br>1,721,154<br>1,827,540<br>(990)<br>678,471<br>-<br>678,471<br>1,916,169<br>2,594,640|31.3.23<br>Total<br>funds<br>£<br>2,072,601<br>64,352<br>15,411<br>2,152,364<br>100,557<br>1,449,945<br>1,550,502<br>(14,010)<br>587,852<br>-<br>587,852<br>1,328,317<br>1,916,169|
|---|---|---|---|---|



The notes form part of these financial statements 

Page 19 



Viva! 

## Balance Sheet 

## 31 March 2024 

||||||31.3.24|31.3.23|
|---|---|---|---|---|---|---|
|||Unrestricted|Restricted||Total|Total|
|||fund|funds||funds|funds|
||Notes|£|£||£|£|
|**FIXED ASSETS**|||||||
|Tangible assets|10|8,402||-|8,402|8,249|
|Investment property|11|325,000||-|325,000|325,990|
|||333,402||-|333,402|334,239|
|**CURRENT ASSETS**|||||||
|Stocks|12|50,596||-|50,596|28,209|
|Debtors|13|977,030||-|977,030|133,505|
|Cash at bank||1,323,006|7,192||1,330,198|1,475,958|
|||2,350,632|7,192||2,357,824|1,637,672|
|**CREDITORS**|||||||
|Amounts falling due within one year|14|(96,586)||-|(96,586)|(55,742)|
|**NET CURRENT ASSETS**||2,254,046|7,192||2,261,238|1,581,930|
|**TOTAL ASSETS LESS CURRENT LIABILITIES**||2,587,448|7,192||2,594,640|1,916,169|
|**NET ASSETS**||2,587,448|7,192||2,594,640|1,916,169|
|**FUNDS**|16||||||
|Unrestricted funds|||||2,587,448|1,911,647|
|Restricted funds|||||7,192|4,522|
|**TOTAL FUNDS**|||||2,594,640|1,916,169|



The financial statements were approved by the Board of Trustees and authorised for issue on ............................................. and were signed on its behalf by:  18 Aug 2024 

............................................. Justin Alexander Kerswell (Aug 18, 2024, Justin Kerswell, Trustee 2:23pm) 

The notes form part of these financial statements 

Page 20 



Viva! 

## Cash Flow Statement 

for the Year Ended 31 March 2024 

|Notes<br>**Cash fows from operatng actvites**<br>Cash generated from operatons<br>1<br>Net cash (used in)/provided by operatng actvites<br>**Cash fows from investng actvites**<br>Purchase of tangible fxed assets<br>Rent received<br>Interest received<br>Net cash provided by investng actvites<br>**Change in cash and cash equivalents in**<br>**the reportng period**<br>**Cash and cash equivalents at the**<br>**beginning of the reportng period**<br>**Cash and cash equivalents at the end**<br>**of the reportng period**|31.3.24<br>£<br>(161,770)<br>(161,770)<br>(3,032)<br>15,000<br>4,042<br>16,010<br>(145,760)<br>1,475,958<br>1,330,198|31.3.23<br>£<br>548,938<br>548,938<br>(4,092)<br>15,000<br>411<br>11,319<br>560,257<br>915,701<br>1,475,958|
|---|---|---|



The notes form part of these financial statements 

Page 21 



Viva! 

Notes to the Cash Flow Statement for the Year Ended 31 March 2024 

|**1.**<br>**RECONCILIATION OF NET INCOME TO NET CASH FLOW FROM OPERATING ACTIVITIES**<br>31.3.24<br>£<br>**Net income for the reportng period (as per the Statement of**<br>**Financial Actvites)**<br>678,471<br>**Adjustments for:**<br>Depreciaton charges<br>2,879<br>Losses on investments<br>990<br>Interest received<br>(4,042)<br>Rent received<br>(15,000)<br>(Increase)/decrease in stocks<br>(22,387)<br>Increase in debtors<br>(843,525)<br>Increase/(decrease) in creditors<br>40,844<br>**Net cash (used in)/provided by operatons**<br>(161,770)<br>**2.**<br>**ANALYSIS OF CHANGES IN NET FUNDS**|<br>31.3.23<br>£<br>587,852<br>2,745<br>14,010<br>(411)<br>(15,000)<br>10,038<br>(4,639)<br>(45,657)<br>548,938|
|---|---|



|**Net cash**<br>Cash at bank<br>**Total**|At 1.4.23<br>£<br>1,475,958<br>1,475,958<br>1,475,958|Cash fow<br>£<br>(145,760)<br>(145,760)<br>(145,760)|At 31.3.24<br>£<br>1,330,198<br>1,330,198<br>1,330,198|
|---|---|---|---|



The notes form part of these financial statements 

Page 22 



Viva! 

Notes to the Financial Statements for the Year Ended 31 March 2024 

## **1. ACCOUNTING POLICIES** 

## **Basis of preparing the financial statements** 

The financial statements of the charity, which is a public benefit entity under FRS 102, have been prepared in accordance with the Charities SORP (FRS 102) 'Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) (effective 1 January 2019)', Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' and the Charities Act 2011. The financial statements have been prepared under the historical cost convention, as modified by the revaluation of certain assets. 

## **Going Concern** 

The accounts have been prepared on the assumption that the charity is able to continue as a going concern, which the trustees consider appropriate having regard to the current level of unrestricted reserves.  There are not material uncertainties about the charity's ability to continue as a going concern. 

## **Critical accounting judgements and key sources of estimation uncertainty** 

In the application of the charity's accounting policies, the trustees are required to make judgements, estimates and assumptions about the carrying values of assets and liabilities that are not readily apparent from other sources. The estimates and underlying assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates. 

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period on which the estimate is revised if the revision affects only that period, or in the period of the revision and future periods if the revision affects both current and future periods. 

The key sources of estimation uncertainty that have a significant effect on the amounts recognised in the financial statements are described below. 

## **Income** 

Income from the government and other grants, whether 'capital' grants or 'revenue' grants is recognised when the charity has entitlement to the funds, any performance conditions attached to the grants have been met, it is probable that the income will be received and the amount can be measured reliably and is not deferred. 

## **Interest Receivable** 

Interest of funds held on deposit is included when receivable and the amount can be measured reliably by the charity: this is normally upon notification of the interest paid or payable by the bank. 

continued... 

Page 23 



Viva! 

Notes to the Financial Statements - contnued for the Year Ended 31 March 2024 

## **1. ACCOUNTING POLICIES - continued** 

## **Legacy Income** 

For legacies, entitlement is taken as the earlier of the date on which either; the charity is aware that probate has been granted, the estate has been finalised and notification has been made by the executor to the Trust that a distribution will be made, or when a distribution is received from the estate. Receipt of a legacy, in whole or part, is only considered profitable when the amount can be measured reliably and the charity has been notified of the executor's intention to make a distribution. Where legacies have been notified to the charity, or the charity is aware of the granting of probate, and the criteria for income recognition have not been met, then the legacy is treated as a contingent asset and disclosed if material. 

## **Expenditure** 

Liabilities are recognised as expenditure as soon as there is a legal or constructive obligation committing the charity to that expenditure, it is probable that a transfer of economic benefits will be required in settlement and the amount of the obligation can be measured reliably. Expenditure is accounted for on an accruals basis and has been classified under headings that aggregate all cost related to the category. Where costs cannot be directly attributed to particular headings they have been allocated to activities on a basis consistent with the use of resources. 

## **Tangible fixed assets** 

Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life. 

Computer equipment -  Straight line over 5 years 

## **Investment property** 

Investment property is shown at most recent valuation. Any aggregate surplus or deficit arising from changes in fair value is recognised in the Statement of Financial Activities. 

## **Stocks** 

Stocks are valued at the lower of cost and net realisable value, after making due allowance for obsolete and slow moving items. 

## **Taxation** 

The charity is exempt from tax on its charitable activities. 

## **Fund accounting** 

General funds are unrestricted funds which are available for use at the discretion of the trustees in furtherance of the general objectives of the charity and which have not been designated for other purposes. Restricted funds are donations which the donor has specified are to be solely used for particular areas of the charity's work or for specific projects being undertaken by the charity. 

## **Pension costs and other post-retirement benefits** 

The charity operates a defined contribution pension scheme.  Contributions payable to the charity's pension scheme are charged to the  Statement of Financial Activities in the period to which they relate. 

continued... 

Page 24 



Viva! 

Notes to the Financial Statements - contnued for the Year Ended 31 March 2024 

|**2.**<br>**DONATIONS AND LEGACIES**<br>Donatons<br>Legacies<br>Subscriptons<br>**3.**<br>**OTHER TRADING ACTIVITIES**<br>Fundraising events<br>Shop income<br>Advertsing<br>Rafe<br>**4.**<br>**INVESTMENT INCOME**<br>Rents received<br>Deposit account interest<br>**5.**<br>**TOTAL EXPENDITURE**<br>Staf costs<br>Campaigns<br>Festvals and events<br>Merchandise costs<br>Other direct costs<br>Support and governance costs (see note 6)<br>**Total expenditure**|Raising<br>Funds<br>£<br>-<br>-<br>-<br>41,855<br>-<br>64,531<br>106,386||31.3.24<br>£<br>875,905<br>1,473,768<br>54,332<br>2,404,005<br>31.3.24<br>£<br>999<br>71,971<br>2,125<br>8,859<br>83,954<br>31.3.24<br>£<br>15,000<br>4,042<br>19,042<br>Charitable<br>Actvites<br>£<br>869,868<br>300,853<br>26,445<br>-<br>73,521<br>450,467<br>1,721,154||31.3.23<br>£<br>717,846<br>1,290,462<br>64,293<br>2,072,601<br>31.3.23<br>£<br>2,388<br>57,042<br>113<br>4,809<br>64,352<br>31.3.23<br>£<br>15,000<br>411<br>15,411<br>2024<br>Total<br>£<br>869,868<br>300,853<br>26,445<br>41,855<br>73,521<br>514,998<br>1,827,540|
|---|---|---|---|---|---|
|||||||



Governance costs totalled £7,350 (2023: £7,000) 

continued... 

Page 25 



Viva! 

## Notes to the Financial Statements - contnued 

for the Year Ended 31 March 2024 

## **5. TOTAL EXPENDITURE - continued** 

|**Prior year comparatve**<br>Staf costs<br>Campaigns<br>Festvals and events<br>Merchandise costs<br>Other direct costs<br>Support and governance costs (see note 6)<br>**Total expenditure**|Raising<br>Funds<br>£<br>-<br>-<br>44,384<br>-<br>56,173<br>100,557|Charitable<br>Actvites<br>£<br>776,798<br>188,127<br>23,520<br>-<br>82,625<br>378,875<br>1,449,945|2023<br>Total<br>£<br>776,798<br>188,127<br>23,520<br>44,384<br>82,625<br>435,048<br>1,550,502|
|---|---|---|---|



continued... 

Page 26 



Viva! 

## Notes to the Financial Statements - contnued 

for the Year Ended 31 March 2024 

## **6. DIRECT COSTS OF CHARITABLE ACTIVITIES** 

## **Support and governance costs** 

|Method of<br>allocaton<br>Premises costs<br>Direct<br>Other admin<br>Direct<br>IT sofware and consumables<br>Direct<br>Web costs<br>Direct<br>Depreciaton<br>Direct<br>Postage<br>Direct<br>Motor and travel<br>Direct<br>Equipment hire<br>Direct<br>Audit and accountancy fees<br>Direct<br>Professional fees<br>Direct<br>Freelancers<br>Direct<br>**Prior year comparatve**<br>Method of<br>allocaton<br>Premises costs<br>Direct<br>Other admin<br>Direct<br>IT sofware and consumables<br>Direct<br>Web costs<br>Direct<br>Depreciaton<br>Direct<br>Postage<br>Direct<br>Motor and travel<br>Direct<br>Equipment hire<br>Direct<br>Audit and accountancy fees<br>Direct<br>Professional fees<br>Direct<br>Freelancers<br>Direct|Raising<br>funds<br>£<br>-<br>-<br>-<br>-<br>-<br>64,531<br>-<br>-<br>-<br>-<br>-<br>64,531<br>Raising<br>funds<br>£<br>-<br>-<br>-<br>-<br>-<br>56,173<br>-<br>-<br>-<br>-<br>-<br>56,173|Charitable<br>actvites<br>£<br>79,871<br>79,973<br>32,288<br>14,997<br>2,878<br>53,628<br>24,221<br>4,597<br>28,408<br>49,533<br>80,073<br>450,467<br>Charitable<br>actvites<br>£<br>96,229<br>59,046<br>31,678<br>14,853<br>2,745<br>71,740<br>19,627<br>4,597<br>23,495<br>8,656<br>46,209<br>378,875|2024<br>Total<br>£<br>79,871<br>79,973<br>32,288<br>14,997<br>2,878<br>118,159<br>24,221<br>4,597<br>28,408<br>49,533<br>80,073<br>514,998<br>2023<br>Total<br>£<br>96,229<br>59,046<br>31,678<br>14,853<br>2,745<br>127,913<br>19,627<br>4,597<br>23,495<br>8,656<br>46,209<br>435,048|
|---|---|---|---|



continued... 

Page 27 



Viva! 

Notes to the Financial Statements - contnued for the Year Ended 31 March 2024 

## **7. TRUSTEES' REMUNERATION AND BENEFITS** 

There were no trustees' remuneration or other benefits for the year ended 31 March 2024 nor for the year ended 31 March 2023. 

## **Trustees' expenses** 

There were no trustees' expenses paid for the year ended 31 March 2024 nor for the year ended 31 March 2023. 

## **8. STAFF COSTS** 

|Wages and salaries<br>Social security costs<br>Other pension costs|31.3.24<br>£<br>778,115<br>66,771<br>24,982<br>869,868|31.3.23<br>£<br>689,861<br>62,684<br>24,253|
|---|---|---|
|||776,798|



## **Key management personnel** 

The key management personnel of the charity comprises the Trustees, Director, Managing Director, Associate Director and Head of Communications.  The total employee remuneration of the key management personnel paid by the charity was £196,190 (2023 £177,204). 

The average monthly number of employees during the year was as follows: 

||31.3.24|31.3.23|
|---|---|---|
|Average head count|29|26|



No employees received emoluments in excess of £60,000. 

## **9. COMPARATIVES FOR THE STATEMENT OF FINANCIAL ACTIVITIES** 

These comparative numbers relate to 2023 year end. 

|**INCOME AND ENDOWMENTS FROM**<br>Donatons and legacies<br>Other trading actvites<br>Investment income<br>**Total**|Unrestricted<br>fund<br>£<br>2,013,719<br>64,352<br>15,411<br>2,093,482|<br>Restricted<br>funds<br>£<br>58,882<br>-<br>-<br>58,882|<br>Total<br>funds<br>£<br>2,072,601<br>64,352<br>15,411|
|---|---|---|---|
||||2,152,364|



continued... 

Page 28 



Viva! 

## Notes to the Financial Statements - contnued 

for the Year Ended 31 March 2024 

## **9. COMPARATIVES FOR THE STATEMENT OF FINANCIAL ACTIVITIES - continued** 

|**EXPENDITURE ON**<br>Raising funds<br>**Charitable actvites**<br>General<br>**Total**<br>Net gains/(losses) on investments<br>**NET INCOME/(EXPENDITURE)**<br>**Transfers between funds**<br>**Net movement in funds**<br>**RECONCILIATION OF FUNDS**<br>Total funds brought forward<br>**TOTAL FUNDS CARRIED FORWARD**<br>**10.**<br>**TANGIBLE FIXED ASSETS**<br>**COST**<br>At 1 April 2023<br>Additons<br>At 31 March 2024<br>**DEPRECIATION**<br>At 1 April 2023<br>Charge for year<br>At 31 March 2024<br>**NET BOOK VALUE**<br>At 31 March 2024<br>At 31 March 2023|Unrestricted<br>fund<br>£<br>99,378<br>1,354,396<br>1,453,774<br>(14,010)<br>625,698<br>(8,701)<br>616,997<br>1,294,650<br>1,911,647|<br>Restricted<br>funds<br>£<br>1,179<br>95,549<br>96,728<br>-<br>(37,846)<br>8,701<br>(29,145)<br>33,667<br>4,522|<br>Total<br>funds<br>£<br>100,557<br>1,449,945<br>1,550,502<br>(14,010)<br>587,852<br>-<br>587,852<br>1,328,317<br>1,916,169<br>Computer<br>equipment<br>£<br>49,520<br>3,032<br>52,552<br>41,271<br>2,879<br>44,150<br>8,402<br>8,249|
|---|---|---|---|



continued... 

Page 29 



Viva! 

Notes to the Financial Statements - contnued for the Year Ended 31 March 2024 

|**11.**<br>**INVESTMENT PROPERTY**<br>**FAIR VALUE**<br>At 1 April 2023<br>Revaluaton<br>At 31 March 2024<br>**NET BOOK VALUE**<br>At 31 March 2024<br>At 31 March 2023<br>Fair value at 31 March 2024 is represented by:<br>Valuaton in 2024<br>**12.**<br>**STOCKS**<br>Stocks<br>**13.**<br>**DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR**<br>Trade debtors<br>VAT<br>Prepayments and accrued income|31.3.24<br>£<br>50,596<br>31.3.24<br>£<br>13,804<br>1,766<br>961,460<br>977,030|£<br>325,990<br>(990)<br>325,000<br>325,000<br>325,990<br>£<br>325,000<br>31.3.23<br>£<br>28,209<br>31.3.23<br>£<br>20<br>1,024<br>132,461<br>133,505|
|---|---|---|



continued... 

Page 30 



Viva! 

## Notes to the Financial Statements - contnued 

for the Year Ended 31 March 2024 

## **14. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR** 

|**CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR**|||
|---|---|---|
|Trade creditors<br>Taxaton and social security<br>Other creditors|31.3.24<br>£<br>33,010<br>34,088<br>29,488<br>96,586|31.3.23<br>£<br>19,100<br>15,658<br>20,984|
|||55,742|



## **15. LEASING AGREEMENTS** 

Minimum lease payments under non-cancellable operating leases fall due as follows: 

|Within one year<br>Between one and fve years<br>**MOVEMENT IN FUNDS**<br>**Unrestricted funds**<br>General fund<br>**Restricted funds**<br>Billboards Appeal<br>Ukraine<br>TV Advertsing Campaign<br>**TOTAL FUNDS**|At 1.4.23<br>£<br>1,911,647<br>1,301<br>2,743<br>478<br>4,522<br>1,916,169|Net<br>movement<br> <br>in funds<br>£<br>708,460<br>(1,298)<br>4,446<br>(33,137)<br>(29,989)<br>678,471|<br>|31.3.24<br>£<br>26,400<br>52,800<br>79,200<br>Transfers<br>between<br>funds<br>£<br>(32,659)<br>-<br>-<br>32,659<br>32,659<br>-|31.3.23<br>£<br>26,400<br>79,200<br>105,600<br> <br>At<br>31.3.24<br>£<br>2,587,448<br>3<br>7,189<br>-|31.3.23<br>£<br>26,400<br>79,200|
|---|---|---|---|---|---|---|
|||||||105,600|
||||||7,192||
||||||2,594,640||



## **16. MOVEMENT IN FUNDS** 

continued... 

Page 31 



Viva! 

Notes to the Financial Statements - contnued for the Year Ended 31 March 2024 

## **16. MOVEMENT IN FUNDS - continued** 

Net movement in funds, included in the above are as follows: 

|**Unrestricted funds**<br>General fund<br>**Restricted funds**<br>Billboards Appeal<br>Ukraine<br>TV Advertsing Campaign<br>Environmental Emergency<br>**TOTAL FUNDS**<br>**Comparatves for movement in funds**|Incoming<br>resources<br>£<br>2,478,705<br>1,882<br>4,446<br>20,667<br>1,301<br>28,296<br>2,507,001|<br>Resources<br> <br>expended<br>£<br>(1,769,255)<br>(3,180)<br>-<br>(53,804)<br>(1,301)<br>(58,285)<br>(1,827,540)|<br>Gains and<br> <br>losses<br>£<br>(990)<br>-<br>-<br>-<br>-<br>-<br>(990)|<br>Movement<br>in funds<br>£<br>708,460<br>(1,298)<br>4,446<br>(33,137)<br>-<br>(29,989)<br>678,471|
|---|---|---|---|---|



|**Unrestricted funds**<br>General fund<br>**Restricted funds**<br>Billboards Appeal<br>Ukraine<br>Pig Rescue<br>TV Advertsing Campaign<br>**TOTAL FUNDS**|At 1.4.22<br>£<br>1,294,650<br>-<br>33,667<br>-<br>-<br>33,667<br>1,328,317|Net<br>movement<br> <br>in funds<br>£<br>625,698<br>1,301<br>(39,614)<br>(11)<br>478<br>(37,846)<br>587,852|Transfers<br> <br>between<br> <br>funds<br>£<br>(8,701)<br>-<br>8,690<br>11<br>-<br>8,701<br>-|<br>At<br>31.3.23<br>£<br>1,911,647<br>1,301<br>2,743<br>-<br>478|
|---|---|---|---|---|
|||||4,522|
|||||1,916,169|



continued... 

Page 32 



Viva! 

Notes to the Financial Statements - contnued for the Year Ended 31 March 2024 

## **16. MOVEMENT IN FUNDS - continued** 

Comparative net movement in funds, included in the above are as follows: 

|**Unrestricted funds**<br>General fund<br>**Restricted funds**<br>Billboards Appeal<br>Ukraine<br>Pig Rescue<br>TV Advertsing Campaign<br>**TOTAL FUNDS**|Incoming<br>resources<br>£<br>2,093,482<br>1,301<br>56,552<br>551<br>478<br>58,882<br>2,152,364|<br>Resources<br> <br>expended<br>£<br>(1,453,774)<br>-<br>(96,166)<br>(562)<br>-<br>(96,728)<br>(1,550,502)|<br>Gains and<br> <br>losses<br>£<br>(14,010)<br>-<br>-<br>-<br>-<br>-<br>(14,010)|<br>Movement<br>in funds<br>£<br>625,698<br>1,301<br>(39,614)<br>(11)<br>478<br>(37,846)<br>587,852|
|---|---|---|---|---|



## **17. RELATED PARTY DISCLOSURES** 

The charity considers the company, Viva! (Bristol) Ltd a related party. During the year, rent of £31,680 (2023: £31,680) was paid to Viva Bristol Ltd. There were no amounts outstanding at year end in either period. 

The charity considered the company, Viva! Poland a related party. One of the directors of the charity, Ms J Gellatley, is a trustee of Viva! Poland. There were donations of £NIL (2023: £64,719) paid over to Viva! Poland during the year in connection with the Ukraine appeal. 

The charity considered the company, Viva! Campaigns Ltd a related party. One of the directors of the charity, Ms J Gellatley, is a trustee of Viva! Campaigns Ltd. There were donations of £2,000 (2023: £Nil) paid over to Viva! Campaigns Ltd during the year. 

The charity considered the company, Viva! Uganda a related party. One of the directors of the charity, Ms J Gellatley, is a trustee of Viva! Uganda. There were donations of £93,047 (2023: £Nil) paid over to Viva! Uganda during the year. 

continued... 

Page 33 



Viva! 

## Notes to the Financial Statements - contnued 

for the Year Ended 31 March 2024 

## **18. CONTINGENT ASSETS** 

After the year end, an amount of £51,247 (2023 : £130,163) of legacies were received. These amounts have not been accrued into the year ended 31 March 2023 as the conditions for recognition have not been met at the balance sheet date. 

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Viva! 

Detailed Statement of Financial Actvites for the Year Ended 31 March 2024 

|**INCOME AND ENDOWMENTS**<br>**Donatons and legacies**<br>Donatons<br>Legacies<br>Subscriptons<br>**Other trading actvites**<br>Fundraising events<br>Shop income<br>Advertsing<br>Rafe<br>**Investment income**<br>Rents received<br>Deposit account interest<br>**Total incoming resources**<br>**EXPENDITURE**<br>**Other trading actvites**<br>Merchandise costs<br>Postage<br>**Charitable actvites**<br>Wages<br>Social security<br>Pensions<br>Premises costs<br>Other admin<br>IT sofware<br>Carried forward|31.3.24<br>£<br>875,905<br>1,473,768<br>54,332<br>2,404,005<br>999<br>71,971<br>2,125<br>8,859<br>83,954<br>15,000<br>4,042<br>19,042<br>2,507,001<br>41,855<br>64,531<br>106,386<br>778,115<br>66,771<br>24,982<br>79,871<br>79,973<br>32,288<br>1,062,000|31.3.23<br>£<br>717,846<br>1,290,462<br>64,293|
|---|---|---|
|||2,072,601<br>2,388<br>57,042<br>113<br>4,809|
|||64,352<br>15,000<br>411|
|||15,411|
|||2,152,364<br>44,384<br>56,173|
|||100,557<br>689,861<br>62,684<br>24,253<br>96,229<br>59,046<br>31,678<br>963,751|



This page does not form part of the statutory financial statements 

Page 35 



## Viva! 

Detailed Statement of Financial Actvites for the Year Ended 31 March 2024 

|**Charitable actvites**<br>Brought forward<br>Web costs<br>Depreciaton<br>Postage<br>Motor & Travel<br>Equipment hire<br>Audit & Accountancy<br>Professional fees<br>Festvals & events<br>Campaigns<br>Other direct costs<br>Freelancers<br>Total resources expended<br>**Net income before gains and losses**<br>**Realised recognised gains and losses**<br>Realised gains/(losses) on fxed asset<br>investments<br>**Net income**|31.3.24<br>£<br>1,062,000<br>14,997<br>2,878<br>53,628<br>24,221<br>4,597<br>28,408<br>49,533<br>26,445<br>300,853<br>73,521<br>80,073<br>1,721,154<br>1,827,540<br>679,461<br>(990)<br>678,471|31.3.23<br>£<br>963,751<br>14,853<br>2,745<br>71,740<br>19,627<br>4,597<br>23,495<br>8,656<br>23,520<br>188,127<br>82,625<br>46,209<br>1,449,945<br>1,550,502<br>601,862<br>(14,010)<br>587,852|
|---|---|---|



This page does not form part of the statutory financial statements 

Page 36 



## **Issuer** 

## Viva! 

**Document generated** Fri, 16th Aug 2024 13:25:09 UTC **Document fingerprint** 5e2358239ef276d93b72100c703e70c0 

## **Parties involved with this document** 

## **Document processed** 

## **Party + Fingerprint** 

Sun, 18th Aug 2024 14:23:12 UTC Mon, 19th Aug 2024 9:46:30 UTC 

Justin Alexander Kerswell - Signer (f747bb080ccc8f66171d252635533bbb) Mark Powell - Signer (ea546d72844a66f1e75ff56a6ecfc624) 

## **Audit history log** 

## **Date** 

## **Action** 

Mon, 19th Aug 2024 9:46:30 UTC Mon, 19th Aug 2024 9:46:30 UTC Mon, 19th Aug 2024 9:46:30 UTC Mon, 19th Aug 2024 9:45:17 UTC Sun, 18th Aug 2024 16:19:16 UTC Sun, 18th Aug 2024 14:23:13 UTC Sun, 18th Aug 2024 14:23:12 UTC Sun, 18th Aug 2024 14:23:12 UTC 

Sun, 18th Aug 2024 14:23:12 UTC Sun, 18th Aug 2024 14:18:22 UTC Sun, 18th Aug 2024 14:17:48 UTC Fri, 16th Aug 2024 21:23:47 UTC Fri, 16th Aug 2024 13:49:08 UTC Fri, 16th Aug 2024 13:49:08 UTC 

Fri, 16th Aug 2024 13:25:10 UTC 

Fri, 16th Aug 2024 13:25:10 UTC 

Mark Powell viewed the envelope (176.35.95.185) This envelope has been signed by all parties (176.35.95.185) Mark Powell signed the envelope (176.35.95.185) Mark Powell viewed the envelope (176.35.95.185) Mark Powell opened the document email. (172.224.224.4) Justin Alexander Kerswell viewed the envelope (5.80.82.167) Document emailed to mark.powell@mooresw.co.uk (35.177.34.37) Sent the envelope to Mark Powell (mark.powell@mooresw.co.uk) for signing (5.80.82.167) 

Justin Alexander Kerswell signed the envelope (5.80.82.167) Justin Alexander Kerswell viewed the envelope (5.80.82.167) Justin Alexander Kerswell opened the document email. (66.249.93.36) Justin Alexander Kerswell opened the document email. (104.28.86.106) Document emailed to justinkerswell@gmail.com (3.8.196.169) Sent the envelope to Justin Alexander Kerswell (justinkerswell@gmail.com) for signing (86.31.167.215) 

Document generated with fingerprint 5e2358239ef276d93b72100c703e70c0 (86.31.167.215) Envelope generated by Rebecca Page (86.31.167.215)