Docusign Envelope ID". 84E6DE11-03E8-44F4-A050-1A622BF6D651
globa
action
plan
OUR LIVES. OUR PLANET.
REPORT AND
ACCOUNTS
FOR THE YEAR ENDED 31 MARCH 2023

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
GLOBAL ACTION PLAN Is A CHARrrY THAT HELPS PEOPLE LIVE MORE
SUSTAINABLE UVES BY CONNECtING WHAT IS GOOD FOR US AND GOOD FOR THE PLANET.
Contents
TRUSTEES, REPORT .....................................................................................................................
REFERENCE & ADMINISTRATIVE DETAILS..
STRUCTURE, GOVERNANCE AND MANAGEMENT....................................................................
2. OBJECTIVESAND ACTIVITIES...................................................................................................10
ACHIEVEMENTSAND PERFORMANCE....................................................................................18
4. FINANCIAL REVIEW...................................................................................................................25
5. FUTURE PLANS..........................................................................................................................32
STATEMENT OF TRUSTEES, RESPONSIBILITIES..................................................................................36
INDEPENDENT AUDITOR'S REPORT.....................................................................................38
ANNUALACCOUNTS.................................................................................
STATEMENT OF FINANCIAL ACTIVITIES INCORPORAllNG AN INCOME AND EXPENDITURE
ACCOUNT FOR THEYEAR ENDED 31 MARCH 2023.......................................................................45
BALANCE SHEET AS AT31 MARCH 2023........................................................................................46
STATEMENT OF CASH FLOWS FOR THE YEAR ENDED 31 MARCH 2023.........................................47
NOTESTO THE ACCOUNTS FOR THE YEAR ENDED 31 MARCH 2023.............................................48

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
TRUSTEES REPORT
REFERENCE & ADMINISTRATIVE DETAILS:
Name..
Company number..
Registered Charity in England & Woles..
Registered Charity in Scotland..
Principal Address and Registered Office..
Global Action Plan
2838296
1026148
SC041260
Notcutt House, 36 Southwark Bridge Rd,
London SEI 9EU
DIRECTORS AND BOARD OF TRUSTEES:
The diredors of the charitable company Ilhe Charity) are ils trustees for Ihe purposes of charity law and
Ihroughoul this report ore collectively referred lo as the Trustees. Trustees are elected by Ihe members
of the company each year at its AGM. The TrL6tees serving during the year and since the year end were
as follows..
Jeremy Oppenhelm- Chair
Jonathon Kalz- Treosurer & Secretary
Francisco Rockey
Advail Kurovi
Kalie Hill
Andy Cartland (resigned 20 March 20231
Sue Welland - Deputy Chair
Jennette Arnold OBE
Prolessor Francis Kelly
Matyn Williams
Tom Rippin (resigned 20 Morch 20231
KEY MANAGEMENT:
The Board of Truslees delegate the day lo doy running of the orgonisotion to a Senior Management
Team comprising:
Sonja Graham- CEO
Andrew Pendlelon- DepLty CEO
Charlotte ZamtM)ni- Director of Marketing
Gail Fr￿Man - Director of Developmenl
Larissa Lockwood- Director of Clean Ar
PROFESSIONAL ADVISERS
BANKERS:
The Co-operative Bank, 10 Warwick Lane, London, WC4M 7BP
Triodos Bank, Deanery Road, Bristol, BSI SAS
Crowe U.K. LLP, 55 Ludgote Hill, London, EC4M 7JW
There are no professional fundraising organisalions used and so no monitoring processes are
required.
AUDITORS..

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
I. STRUCTURE, GOVERNANCE AND MANAGEMENT
Globol Action Plan IGAPI is registered as a chority in both England & Wales ond in Scotland. GAP
is a company limited by guarantee, incorporated on 22 July1993. Its governing document is its
Memorandum and Articles of Association. The company is established to promote the
protedion and improvement of the notural environment by increasing public knowledge and
understanding of humon behaviour which is not harmful to man and other living species or
plonetory ecology.
I.1 BOARD OF TRUSTEES
The governance of the Charity is overseen by a Board of 6-12 Trustees Ilhe Boordl.
I.I.I OPERATING STRUCTURE:
The main Board meets fourtimes each year. The meetings are held virtvolly and where possible
also in person at GAP'S head office. An annual strategy awoy-day is held in the spring to
develop the strategic areas for the year lo come.
1.1.2 BOARD MAKE-UP
TENURE: Trustees have a three-year tenure with standard truslees able lo be reappointed once
and Officers (Chair, Treasurer. Secretory and Deputy Chairl able to be reappointed ￿lce
subjed to Board diversity targets and skill/experience needs being met and unanimous vole
from the resl ofthe Board.
EQUITY. DIVERSITY AND INCLUSION: We aim to have a Board which is nalionally represenlative
of the UK populalion in terms of..
gender Itorget.. 50% femolel.. 22-23 actual.. 36% for most of the year, 44% by the end;
ethnicityltarget:13% BAME/otherl: 22-23 actual.. 27%.
t7ge.. Itarget.. 2 youth trustees-18-25J.. 22-23 actual.. 2
We aim to readdress the current gender imbalonce through our nexl recruitment round in
Autumn 2023.
SKILLS ANO EXPERIENCE: Trustees are recruited to fill specific skill-sets and experience areas
identified as required in our 3 year stralegy to ensure the effective fO￿ard-loOkIng
managemenl of the organisation. The skills/experience areas sought and covered in 2022-23
were:
Skillsets=
Organisalional strategy-
o Risk, financial and organisational management:

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
Sustainability & Climate Science:
Campaigning;
Advocacy..
Marketing & Branding..
o Public Affairs; ond
Youth environmental engagemenl.
Experience:
Public sector..
o Private sector- both ￿sE700 + SME. and
o Third Sector.
1.1.2 BOARD RECRUITMENT AND INDUCTION:
ADVERTISEMENT.. All Truslee recruitment is posted publicty wilh 4 weeks application time. Each
position requires specific skills and experience as identified by the 3 year strategy and current
Board make-up. Vacancies are signposted in localions thal encourage applicalions from
candidales with diverse backgrounds and experience - in line wilh our Board EDI policy.
SELECTION: Potential Trustees are short-lisled by the Executive team with the top 3 candidates
meeting GAWS CEO and a Truslee. The best fit for the organisation (rated on values alignment,
skillslexperience fit and Ihe added diversity in background and experience they will bring lo the
current boordl is subsequenlly invited to attend one meeting as an observer. Subject to the
polential Truslee being approved by a mojority of existing Truslees Ihey are appointed to the
Board al Ihe nexl meeling.
INDUCTION= New appoinlees are invited to attend an induction session at GAWS offices lo be
taken Ihrough Ihe organisation's finance in delails, meet leam members and understand the
organisalion's activilies. They are provided with a thorough induction pack and given the oplion
lo attend external Trustee governance Iraining. Particular support is given to the Youth Truslee
position wilh regards lo legol responsibililies and Board working methods wilh anolher Trustee
assigned as a mentor.
1.1.3 REMUNERATION OF KEY MANAGEMENT:
The Board sets the remuneration of the CEO. who is subject to an annual appraisal process.
Their salary is benchmarked against this posilion in other similar sized charities.
The CEO sets the salories of the Leadership Teom who in turn set Ihe salaries of the wider slaff
team. Salaries are reviewed annually, taking inlo accounl performance againsl objectives sel,
and benchmarked every other year against roles in other similorly sized charilies. GAP is
fortunale to have the assistance of an experienced volunteer- a former senior HR specialist. in
this process which is led by the CEO, on behalf of Ihe Board.

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
1.2 BUSINESS PLANNING
There are annual business plans thal move the organisalion towards ils vision in line with a
longer lerm 3year strategy and long term 120301 goals. These annual business plans are
crealed using the following annual process=
. ThèBOardsèts Oullhè poror(*tètsWithinwhith IhÉ E￿cUl￿&1•oMsh0U1defÉolè IhÉ onnuolbusinèsiplon- budg￿. h￿h ￿•1 org
51rudure.51rthegicfocvsore
DEC
. TheLeadership leam drofts o hyh-leYelbusin&5pknnond w&entslhisoDd o550citheddepJrtrnenlal bvdget5 to DewrtmenlteoTn5
JAN
. Eath OÈPOrttrtnttÈ0mw4r￿ wrfha ff*mbèrollhèLÈDdership tèttm lod*￿¢PIheIf01¢ts in m)rederoil Aoieed changesitsihe
Depurt￿￿nlol ￿0￿50￿lhen i[Koi￿r0￿Qd Inlolhe overoll bu51De￿ plon.
FEB
Thefinol bu51De￿ pl0nisci￿UI￿ed In odvonce ollhe onnval Boordyrthegyowoydoy. tsy 0sped501lh￿ plon orelhen selectedfor
deloiled locusduiinglheowoyday The Business plon Isopproved bylhe Boardsubjed loonyremining deloil being
final￿ed/PrOV￿￿.
MAR
. ThefiTrali5ed business pknn ispreseTrledlo staff ollhespringawoydoyand vsedlo geneiate reed￿tkOnd discv551oTron resourcesond
opprOOthÈs nÈèdÈdto d￿￿Èr￿￿41ThSI th1$p￿Th
APR
Figure l GAP Busin￿ pl(mning l*neline
1.3 PARTNERSHIPS AND COLLABORATION
Where oppropriale, Global Action Plan IGAPI creates strategic partnerships with other charities
and orgonisations lo meet its objedives. These partnerships are usually to deliver specific
projeds, and the parameters for the partnership are set oul within a Letter of Agreemenl or
Memorondum of Understonding if the partnership is significant.
Notable partnerships ond collaborations in 2022-23 include:
Clean Air Doy- GAP convenes a group of over 300 orgonisations (from the British Heart
foundotion to Greot Ormond Slreet Hospital to DEFRAI to increase public understanding
and action on oir pollution;
Heollh Equals Policy Partnership Post- GAP is a founding member of the Health Equals
coalition Irun out of the Heollh Foundalionl and wos awarded a policy parlnership post
lo work together on their spotlight clean air campaign.
UK Clean Air Champions-GAP has a formal MOU with Ihe Chompionsto work together
on communicating key academic findings from the SPF programme.

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
Lel's Go Zero - GAP is a founder member of a coalition led by Ashden lo help schools
achieve net zero carbon by 2030;
End sU￿ellIOnce Advertising to Kids
GAP convenes o coalition of 13 chorities ond
organisalions that aims to bring about legislative change lo protect children from the
pressures of torgeted online advertising.
1.4 RISK MANAGEMENT
The Board is responsible for ensuring that there is an appropriate procedure in place for risk
management. The currenl process is detailed below and is reviewed by TrLJStees annually.
I RISK MANAGEMENT I
I PROCESS
ANNUAL RISK REGISTER REVIEW.. At the slart of each year the
CEO creates a risk managemenl plan using the latest I
recommendalions from the Charity Commission and other |
bodies. As part of this..
All possible risks are logged in a risk register.
o Each risk is ossessed for its likelihood and the impact it could I
have on the organisation.
All risks ore ossigned on owner and mitigalion strategies and I
contingency plans are created.
The Board reviews the full risk register and risk management plon
and advises on any changes that they would like lo see to risk
I mitigotion, managemenl and reporting models.
This process is led by the
I CEO with input from the
l Leadership Team and I
overseen
by
the
Treasurer.
| MONTHLY REVIEW: Each month the CEO reviews the key risks and |
| any new risks with the Leadership Team. Any significanl increases
l are escalated to the Board.
I QUARTERLY REVIEW= Each quarter the Treasurer meels wilh Ihe CEO I
l and finance team to review risks and financial forecasts. The Board I
is updoted on all risks and it advises on any areas where they feel
1.4.I MAJOR RISKS
In addition to our stonding financial risks oround cashllow and income generation. the top
risks ol dale of presenlalion of final accounts to Board on11-09-2023 were=
l. Cost of living crisis- Ihe most profound since1950s- introduces costs and funding pressures
for the charity and our team. Ilmpacl High = Likelihood Medium)
MITIGATION:

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
l. Ensure continual insight gathering from key funders
exposed to additional costs.
2. Develop work that is relevant to and con speak to the costs of living crisis in the UK ond
ensure all work- where relevant- is geared lo loke account of this exlra pressure.
3. Monitor costs and benchmork salaries ahead of possible Cost of Living increases in
Odober
especially from bLJsinesses
2. Reserves= Not meeling reserves policy1£318,000 vs £500,000 - 3months saloriesl means
lack of financial buffer (cash I reservesl lo weather financial down-lurns Ilmpad High.. Likelihood
Ml
MITIGATION:
l. Tighl conlrol on costs
2. Adherence to day rates to ensuring proposolslgrants conlribute to overheads and also
where possible, surplus
3. Surplus of £105,000 aimed for in 23124 and built into income torgel
4. Aim for more unreslricled income from business partnerships.
5. BLJdget discretionory/flexible spend lowoy days / events / performance increases) for
second half of year where possible to give additional financial flexibility
3. Board Succession: Board leavers/joiners cause disruplion to governance. 3 year terms mean
retirement of several long-standing, experienced boord members is due Ilmpoct Medium:
Likelihood Medium)
MITIGATION:
I. CEO and Board sub group to discuss and agree opproach and make recommendation
to Ihe board.
2. Approach to ensLJre thatthere is overlap be￿een any new Board members arriving and
long slanding ones leaving Ihrough making use of the flexibility in our Board Policy lo
reappoint Officers for successive terms subject lo unonimous support and EDI torgets
being met.
4. Lack of Press resource.. The increased polarisalion of issues including air pollution, climate
change, education and big tech - means GAP is exposed lo more immediale. news-related
comms and we lack a press expert in comms team Ilmpact M.. Likelihood Medium)
l. Executive lo develop plans to bring in funding to provide press support for marcomms
2. Help develop the skills of senior/spokes people across the organisation
3. Explore Funder auxiliary grants for granlees to see if Ihese can be used lo support
organisotion in this oreo

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
1.5 CREATING A STRONG & RESILIENT ORGANISATION
The orgonisation is run by the Leadership Team who are accountable for Governonce and
Finance. They are supported by foLJr teoms..
l. The Fundraising Teom who are responsible for funding and developing the organisation's
programmes.
2. The Marketing and Communications Team who work alongside the Teoms lo raise the
profile of our work and deliver our programme oims.
3. The Culture and Operations Cross Organisational Group ICOGI which oversees culture,
recruitment, processes and ways of working - represented by all the movement leads.
4. And the Campaigns COG which sets and drives our campaign calls, sels the path for
change, builds on our insights and measures our impact.
The delivery ofourwork is managed bythe Movementteams- our area speciolists and delivery
leams for our three stralegic areas - overseen by Heads Of and Directors.
Currenl priorities for each of our support leoms ore shared below:
Support a strong Board of Trustees which has the diversity in skills,
experience and bockgrounds lo support the charity in its strategy
Work with the Board to develop long term goals, 0 3 year strategy and
annual business plan
and to review progress and risks lowards
achieving these each quarter
Mainloin a sound financial model with strong conlrols including
forecasting, cash-flow, reporting, budgeting and annual finonciol literacy
Iraining for all senior staff.
Ensure the charity meets all external auditing legal and reporting
requiremenls and best praclise.
FUNDRAISING • Develop a fundraising strategy and annual funding plan ond report on
LEADERSHIP
TEAM
TEAM
progress quarterly.
Maintain a balonced portfolio of funders and types of funding lo remove
reliance on any source or type.
Create opportunities to bring new slrategic funders into our mission oreos
lo expand the capacity and resources for all to tackle it.
Build our capacity to occess new sources of income (namely major giftsl.
Position Global Action Plan os o charitable organisation with expertise
and credibility across our Ihree movement areas.
Plan, create and deliver best-in-class conlent and campaigns across our
channels.
Uphold the Global Action Plan brand slondards including accessibility
across all areos of our work.
MARCOMMS
TEAM

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
CULTURE
OPERATIONS
COG
NurtLJre a supportive, healthy and purposeful work culture. measuring
Ihis wilh quarterly polls and taking quick action on issues.
Ensure regular team-building and development opportunities for stoff
with performonce feedback processes twice a year.
Deliver a strong Equity, Diversity and Inclusion Plan to cover four areas:
cullure and power, nelworks, recruitmenl and project inlegration.
Ensure we have well managed and understood processes and policies
with full and easy dato oversight centrally.
Work lo support movement teams lo develop and own campaign aims.
strategies and impacls.
Measure our campaigning impad consistently, idenlrfy the most
impacfful routes to effect change. support teams to learn and build on
our insights.
Develop and share our campaigning tools and skills openly- contributing
lo GAP- and sedor-wide knowledge.
CAMPAIGNS
COG
2 OBJECTIVES AND ACTIVITIES
2.1 OUR CHARITABLE PURPOSE
Global Adion Plon was founded in 1993 as the UK member of the Global Adion Plon
International ne￿or1 The Global Action Plan International ne￿ork was set up in the lote 80s
on the shored belief that radical chonges to consumption were needed to address the pressing
environmental and sociol challenges faced, and that people were the key to achieving this. This
belief stands firm loday. Each member operates autonomously but works wilh the ne￿Ork to
share insights and lools and work logether on inlernalional projeds.
VISION
A green and thriving world where everyone can enjoy
happy and healthy lives withing Ihe Earlh's limits.
MISSION
Global Action Plan tackles the root causes of our climate
and nature crisis through research. campaigns and
collective action that reconnect human and planetary
health. Our lives. our planet
Our organisational values are not just words on a wall.
VALUES They
are a projecl decision making tool, a code of
conduct. an orgonising principle. a recruilment lens:
We are driven by Cx)od for us, good for the planel- everylhing we do is driven by Ihe health
compassion
ond hoppiness of oll people and the planet. Compassionale values are core
lo our culture. We have fun on our mission, crealing an inclusive
environment where no one gets left behind.
io

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
We get stuff done We focus on irnpad and Ihe end goals of the communities we seNe. We
are nimble, acting on insighls and listening and learning as we go. We
develop scoloble ideas, informed by lived experience, lo mobilise odion.
We listen and We listen lo those most affected by the issues we seek lo address and
share openly
amplify the voices of those usually leasl heard. We are open to critique and
seek to improve. Ovr work is open, accessible and ovailable for anyone to
use.
We challenge Ihe We're not ofraid of laking on Ihorny issues, wefockle problems at a
norm
systemic level. We recognise Ihol the way we live is shoped by strudurol
inequaliliesond engage wilh, support ond advocole for those most
disadvantaged. We know Ihal the best solutions come from an inclusNe
opprooch, we bring people together to c￿reate change.
2.2 OUR 3 MOVEMENTS
During 2022-23, we organised our work inlo three, intersecling areas which, because of
our core mobilisation purpose, we call'movements.. These are..
2.2.I Post Consumerism.. Our current economic system prioritises growlh above all other
measures, driving ever more consumplion, pushing us past ecological limits while
negleding the foundations needed lo provide good, healthy lives for all. We need lo put
the wellbeing of people and planet at its heart. Global Action Plan is working to pul Ihe
ideas coming out of Ihe burgeoning wellbeing economy movement into action by
mobilising people and organisations to create solulions thal trigger systemic change.
Our vision is for an economic system that focuses less on high consumption and more
on shared wellbeing for people and planet.
Our goal is that by 2030, household consumption is more equal and sustainable.
To achieve our goal, we are currently mobilising young people, businesses, parents, and
a range of partners lo:
Put wellbeing at the heart of the digital economy
now indispensable for our
economy and lives but designed wilh structural incentives that prioritise growkh and
engagemenl over human and planelary wellbeing.
To build a Foundationol Economythat can reduce inequalityand moke more efficient
use of resources through bold investment in Ihe goods, services and environmental
and social fabric of everyday life.
ii

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
2.2.2 Clean Air: Air pollution is the principle environmental cause of poor lifelong health
and early mortality.11 also has a high burden on the NHS. It affects us from ourfirsl breath
to our last, and can damage every organ in our body. As well as impading our physical
health, air pollution also affeds brain health and cognilion, and can impair children's
ability to learn. The predominanl source of air pollution in urban areas is the burning of
fossil fuels, which we must also stop in order to achieve net zero targels.
Our vision is the elimination of the use of fossil fuels land woodl in transport and home
healing in urban areas.
Our goal is that by 2030, everyone in urban areas can breathe clean air.
To achieve this goal, we mobilise organisalions to reduce air pollution from Iheir
own practice, influence Iheir stakeholders to change their behaviour lo cut
pollution and prolect their health and work togelher to call for the systemic
changes that are beyond the immediate control of these organisalions. calling
on decision makers to..
Dramatically cul air pollulion from the use of private vehicles, with a particular
focus on reducing demand for car use in urban areas and increasing
opportunities for people to use public transport and walk and cycle; a win-win
for health and climote.
Eliminate the burning of fossil fuels and wood in the home by developing new
campaigns on the increasing use of wood-burning sloves ond lo work with
policymakers and businesses to end the use of gas hobs for cooking.
2.2.3 Generation Action.. Education, done well, involves far more than fad memorisation
and direct instruction. But, for loo many young people, in England especially, this is what
school is being reduced to. As a consequence, very little room exists for approaches to
leaching and learning that inspire and prepare young people to lake action for a better
planet. Despite Ihe goothill and endeavour of many in the syslem, teachers and
learners are being held back by a profound set of barriers and constraints.
Our vision is of an education system that provides the space and resources for young
people, supported by their teachers. to develop Ihe skills and desire to become lifelong
planetary stewards.
12

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
Our goal is thal by 2030 every child leaves school prepored to act collectively for the
good of people and planet.
To achieve this, and support the achievement of a wellbeing economy and clean air, we
will work wilh partners, educalors, decision makers and young people themselves to ad
by:
Advocating and campaigning for transformative changes to formal education
systems so thal Ihey better enable sustainability educalion and better prepare every
young person to act collectively for the good of people and planet.
Working wilh schools and communities across the UK (with a focus on
disadvantaged areas) on iniliatives Ihat bring our vision of a better education syslem
to life. Initiatives thal strenglhen young people's ability and desire to create change
and conlribute towards a green and thriving planet.
2.3 PRINCIPAL ACTIVITIES
2.3.I Post Consumerism Campaigns and Activities:
We have two Post Consumerism campaigns. The first looks atthe digital economy- focusing
on a major driver of over-consumption and spiralling menlol health issues - the underlying
business model of online plarforms. The second makes the posilive case for investment in
foundational services as a key way of boosting household wellbeing and reducing
environmenlally harmful consumption.
Ending Surveillance Advertising to Children-. Ourcampaign aim ischosen becauselhe digital
economy and big tech giants that are at its heart are both harming wellbeing, especially of
children, and also. because they are largely funded through advertising revenue, driving
increased, unsustainable consumption. Social media plarforms and the wider digital
economy are hugely important and vital for connectedness. For instance, post-pandemic,
many neighbourhood WhalsApp groups continue to provide vital, informal social
infraslruclure. Bul currently the harms outweigh the benefits.
Our activities in 2022123 have included..
13

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
Bringing new movemenl power into the campaign, by demonstrating big tech's
huge climote emissions and ils systemic, corrosive impact on debates about
climate and environment policy. Our Big Tech's Dirty Secret report caught the
attenlion ofthe environment movement and we are engaging with a wide range
of climate and nature groups to mobilise them in our big tech campaign.
Working with Dove to support Ihe launch of their latest campaign, which is
focussed on howsocial media hamsyoung women and girls, undermining their
body image and causing multiple harms. We are organising the coalition of
NGOS supporting Dove's campaign and providing the focus for people wanting
to take action as a result.
Luxury for All - Investing in foundational services-. Foundational services provide a social
wage lo households, supplementing salary and presenting an opportunity lo enhance
wellbeing while reducing the planetary impads ofprivate, unsustainable consumption. This
is a new area of focus for GAP and in 2022123 we have been developing our ideas and
engoging wilh funders and potential partners to scope appetite. Our basic contention is
that, as people's underlying concerns as we approach a UK general eledion are focussed
on the costs of living and Ihe concern Ihat'nothing works, and the NHS is overloaded, we
need to make a positive case for inveslment in foundational services.
Our adivities, lowards Ihe end of 2022123. have been largely focussed on scoping and
planning. We have..
Built links with German-based, Europe-wide 'Hot or Cool Inslilule, which is
helping us build links with movemenls and funders and gain familiarity with the
evidence base on the importance of a wellbeing economy.
Begun planning our 2023124 30th birthday celebration around the theme of
Luxury for All. which explores how inveslment in foundalional services, such as
care, housing, nature and accessible public infraslructure can help people live
luxurious lives within planetary boundaries.
2.3.2 Clean Air Campaigns and Activities:
The two campaigns in our most mature and developed Clean Air'movemeny focus on the
intersection belween air pollution and carbon emissions. The first aims to cut air pollution
from vehicles by focussing on reducing demand for private car use and the second aims
to reduce harmful pollution in our homes by ending the burning of wood for heating and
gos for cooking.
14

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
Reducing demand for private car use: Electrification of private vehicles is underway, with
considerable investment and support from government, but to hit climate targets and get
close to legal levels of air pollution, we slill need to reduce car and van use, in terms of
numbers of journeys, by around on&quarter by 2030. With our experience of behaviour
change and public attitudes on clean air, GAP is focussing on this part of the transport and
air pollLrtion challenge.
Our adivities in 2022123 have included:
Clean Air Day 2022, which was the sixth edition of the GAP-led annual day of
celebration of and action on clean air. Clean Air Day is run with hundreds of partner
organisalions and companies and involves Ihousands of people, organisations and
institutions taking part in adivities on the day. Our focus in 2022 was on how air
pollution harms every organ in our bodies and on practical steps we can take to
reduce it.
Working with the Met Office and a network of academics we are developing
inleractive air pollution information resources for both adull and child audiences.
Launching the UK'S first Integrated Care Syslem Cleon Air Frameworl in partnership
with Boeringher Ingelheim and Ihe North Easl and North Cumbria ICS, to facilitate
area-wide adion on air pollution.
Piloting General Practice air pollution training with GPS in Islington and across the
country, to enable them lo advise patients on air pollution who consequently
changed their behaviour.
Supporting Ihree Lambeth schools to cul air pollution inlaround Iheir schools, with
academic partnership modelling and subsequentpublished academic paper on the
results for others to learn from.
Nexl to traffic, Ihe biggest single - and fastest growing - cause of air pollulion in urban
areas is the burning of wood for heating. This is coming from new, largely lifestyle-
orienlated wood burners as well as increasingly from households under financial stress
using open grates to burn for healing. Our oim is lo reverse this Irend. Alongside this we
also aim to reduce the burning of gas in homes, which affects both inside and outdoor air
quality.
In 2022123, we began work on these issues..
15

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
With exploratory funding from Impad on Urban Health, we began exploring the
growing problem ofthe domestic buming ofwood for heating.we tested messaging
on social media and successfully managed to get hundreds ofthousands of people
to land on an information page aboutthe harms of burning. We also commissioned
economic anolysis of the real costs of burning versus gas central heating and heat
pumps, which will be published in aulumn 2023.
Started our work on home heating and cooking, working with the European Public
Health Alliance lo share findings on Ihe air pollulion heallh cosls of home heating
and cooking.
2.3.3 Generation Action Campaigns and Activities:
Our work in schools and wilh educators has grown out our thematic clean air and
consumerism-focussed movements. But because young people are the biggestlosers from
environmental harm - not only being exposed to the future effects of climale change and
loss of nature, but also deprived of voice in political debales about taking aclion now- we
have elevated Generation Action lo being a movemenl in its own right.
We will focus in campaigning areas, both of which will be further developed in 202314:
to directly strenglhen the capacity of a 'Generalion Action. of young people lo get
involved and play their part now and to advocale for transformative changes to Ihe
education system so thal access to Generation Adion is open lo all.
Most of ourwork is currenlly in the first ofthese Iwo campaigning areas. Bul clearly Ihey are
also closely linked in that todavs cohort of young people can use their burgeoning
Generalion Action skills and their desire for change to unlock the potential of tomorro￿S
Generation Action.
In 2022123 our work to support and mobilise young people and educators has fallen into
three areas of activity:
l. Demonstrating that it is possible to nurlure young people's ability and inclinalion lo
make change.
Our reseorch showed that when young people participate in environmental ond social
aclion projects alongside their peers, Ihey see thal others care as well, which normalises
their compassionate values. This in tum benefits young people's wellbeing and sense of
agency, which inspires further action that improves the wellbeing of society and the planet.
16

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
Global Aclion Plan is working with Persil as global coordinator of the Dirt Is Good (DIG
Schools Programme to unlock the collective power of young people as changemakers. To
date, the programme has helped 19,000 young people to take collective action across Ihe
UK, Chile and Thailand.
2. Inspiring and equipping a critical mass of educators to nurture change within
themselves, young people and Iheir educolion settings.
We do this by campaigning for systems of education that support societal transformalion
towards a sustoinableworld. AND BY developing research-led education progrommes thot
aclivate compassionatevalues, fire up imaginations, create shifts in beliefs and worldviews,
and mobilise youth-led collective action.
Our current focus is on young people- largely those in full time education - helping them
to see that they ore part of a silent majority who care deeply for people and planel. We
support Ihem and Ihe teachers who guide them, wilh tools, mechanisms and moments to
take oction on local environmental and social issues and call out the forces that try to get
them lo do Othe￿iSe.
Our main projecls in this area is Schools Good Life Charter- see achievements section for
more details.
3. Campaigning fortransformative changes in education policy at all levels.
Set up in Spring 2021, the UK Schools Sustainobility Network IUKSSNI aims to moke schools
and communities more aware of the climale and nature crises, by bringing together
regional networks of sludents lo connect and collaborate, fully supported by school slaff.
The nemork is hosted by Global Aclion Plan through our Transform Our World schools
programme.
17

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
3. ACHIEVEMENTS AND PERFORMANCE
In a year marked by huge increases in costs of living and major economic and political
disruption, we have been able to deliver significantly against our impact ambitions and are
incredibly proud of our wide array of achievements this yeor.
Measuring our ochievemenls.
GAP has also developed thinking on its theory of change in 2022123. This hos resulted in our
new cycle of change, linking the insighls from our work with audiences and groups of people
on behaviour change with our new focus on syslems change. It involves three connected steps
thal influence syslems change through a mobilisalion approach..
Research- We identify why and how the system needs to change.
Collective aclion
We inspire and support people and organisations with the knowledge,
resources, neMorks and agency to take adion around this common goal.
Campaigns- We influence decision makers to chonge the systems that harm people and the
environmenl, which in turn has Ihe largest influence over behaviour.
How we
make
change
happen
fram*l ond
supwytd Ly5yJe
kn[h%￿e.￿s and agwto
I￿sys￿d￿￿ Ihrtwh polKy
inknwtion wrfhthesuFfth
pwlearKI profeS5Ky￿
for and [*￿1b
(kng vAlh Ihe rTh]n(krtebr d￿n
18

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
We also capture a huge number of specific measures in each project, from physical changes
like environmental improvements and carbon reductions to softer changes in the participants
of our programmes including life satisfadion and feelings of peer support.
The following sedions explores the progresswe have mode against our high-level measures..
3.1 POST CONSUMERISM
3.1.l Milestone: A bon on surveillance adverlising
On our End Surveillance Adverlising to Kids Campaign
We published o landmark report. aimed ot the environment and climate movement,
outlining the ronge of harms the current big tech system visits on climale chonge, from
the huge electricity consumption of data centres to the corrosive impact on climate policy
debates of Ihe algorithms.
We SLJccessfully SLJPPOrted Labour to tatrJe on amendment to expand the scope of the
Online Safety Bill to include SUNeillance advertising which led lo il being debated in the
House of Lords during committee stage.
We brought green and other groups togelher with severol donors for a high-level dinner
lo map oul a theory of change on raning in Ihe power of big tech.
3.2.2 CampaignlGoal: By 2030. household consumplion is more sustainable and equal
On our Buy Now Get Nexl Day projecl:
During Ihe first year of Ihe campaign 120221, we worked with and sought feedback from 267
students. who shared Iheir personal experiences and feelings lowards the issues surrounding'Buy
Now Gel Nexl Doy,. This helped to shape and determine Ihe focus oflhe compoign bosed on Ihe
issues thot resonated most with Ihe students- including creating a campoign gool ond identifying
key decision makers.
In Y2 (Sepl 22- July 231 we buill on and developed Ihe work from Year I further, by forming
a campaign group of43 students from x2 schools who areworking lo deliver the campaign
in 2023-24. Schools were selected based on levels of deprivolion andlor air pollution.
Through in-person ond online workshops, students:
received Iraining on campaign skills and a rangeof crealNe/communication processes.
chose Ihe specific compaign osks Iheywanl lo bring to decision makers.
shared their personol experiences and issues Ihat resonate most with Ihem, lo shape
Iheir compaign's manifeslo.
19

DocuSign Envelope ID: 84E6DE11-03E8-44F4-A050-1A622BF6D651 



- 





















- 



- 



- 


- 



- 


- 


- 




- 







Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
3.2.2 Milestones: High quality Suslainability Education is clearly defined and being
delivered by al least100 Generation Adion movement member organisotions.
On our Unilever supported Dirt is Good programme:
We are the global educalion partners on the Dirt Is Good Schools Programme - an
initialive wilh Persil la Unilever brand) to empower millions of young people across the
world to unite in compassion on Ihe issues they care about.
Since its launch in 2021, the programme has supported 19,575 young people to take
action on the issues they care about and has provided over 1,500 teachers with a free
toolkit of resources, session plans and an overarching framework to bring sociol action
into the classroom.
This year, we worked wilh local Unilever teams and partner organisalions in Chile,
Thailand and the Uniled Kingdom to help young people to see that taking action on
social and environmental issues is nol the norm.
l. In Chile, Global Action Plan and Omo have worked collaboralively wilh Kyklos to
develop and deliver a supported programme, enabling 164 young people across 4
schools to take action on the issues they care about.
2. In Thailand, we worked wilh Jumpl Foundalion and Breeze to design and deliver
Dirt Is Good Bootcamps across 5 regions in Thailand. The 3-day Bootcamps
empowered 418 young peopleto design their own projeds and take adion in their
communilies.
3. In the UK, Global Aclion Plan and Persil have worked with Future Foundations to
delivertheDirtls GoodSchoolsProgrammein primaryand secondary schoolsacross
England, Scotland, Wales and Northern Ireland. The programme hos supported
empowered 13,234 young people to take action on issues they care aboul and
engaged a further137,775 in one-off oclivities and events.
Across all three countries, young people had the opportunity to attend National Dirt Is
Good Celebration Events, co-designed by Global Action Plan, local Unilever teams and
national partner organisalions.
21

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
With research partners at the University of Reoding and the University of Gloucesler, we
tested the impad of the Dirt Is Good Schools Programme on young people. We have
confirmed thal, in comparison with a control group, young people taking part in the Dirt
Is Good Schools Programme experienced a statistically significant improvement on all
five of our key measures of empowerment for long term changemakers.
And on our ground-breaking Schools Good Life Charter Project
In partnership wilh Hammersmith ond Fulham Council and the West London
Partnership, we are working wilh 6 Hammersmilh and Fulham schools lo become low
consumption havens.
We are working with the whole schools to help Ihem be places where students can
develop resilience to consumption pressures and add their voices and experience lo
calls for change. Each school will develop its own "good life charter to guide students
and staff how the school can empower low consumption good lives oftheir students.
This year we built partnerships wilh Ihe schools and developed the structure of Ihe
workshops to run with sludents and began delivery, with all 6 schools developing Good
Life Charter programmes, each with a specific focus chosen by the sludents leoding the
work.
3.3 CLEAN AIR MOVEMENT ACHIEVEMENTS
3.3.I Milestones= Political parties
towards WHO guidelines
We successfully bid for one ofthree Health Equals campaign funded policy posts, which
now gives GAP capacity for direct political advocacy focussed on commitments for the
2024 General election.
and new govemment - commil to clean up our alr
Our research inlo Ihe economic of and attiludes towards rising air pollution from
domestic burning of wood for heating has helped us and the wider movement form
policy positions and inform campaigning to reduce domestic burning.
We contributed the UK contenl for and supported the UK launch and advocacy in
support of a report by CL4SP, the European campaign for more sustainable household
appliances, calculating the health harms posed by gas hobs. Fulure policy and
advocacy work will focus on advocacy supporting a phase out in Ihe UK.
We continued lo campaign with and through the Freedom to Breathe campaign
focussed on incorporaling clean air into the UN declaration on the Rights of the Child.
Ouraim wasto see effective incorporalion ofclean airas a child right in the UN'S General
Comment 26. The draft has been published and we hope our amendments will be
acknowledged in the final Comment.
22

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
Ourbriefing and advicelothe Registrardrafting Ihe Chiefmedical Officerfs ICMOI annual
report that, which was published in December 2022, led to citations GAP'S work and
input and called for WHO limits to be observed in UK policy.
The Clean Air Hub received over 86,000 views. It is also the sile referred lo by ITVfor any
viewers needing more information on air pollution, particularly during episodes of high
air pollulion across the county and is also linked lo by at least 40 local authorities for
information on air pollution across the UK.
We continued to chair the domeslic burning Su￿group ofthe Healthy Air Coalilion and
in 2023124 will launch new campaigning on this issue.
Clean Air Day 2022.. Results and Our CAPIT public attitudes tracker
We secured 985 pieces of broadcast and news media coverage along with Irending #l
on ￿ltter and was the most used hashtag by Members of parliamenl throughout Ihe
day.
We conducted quarterly markel research into public attitudes and behaviours towards
air pollution through the Cleon Air Public Insighls Tracker that have been used to
demonstrate the public mandate for aclion on air pollution to decision makers.
After Clean Air Day 2022, we once again measured changes in public attitudes and
behaviour using our quarterly Iracker.
91% of people think air pollution should be a priorityforthe UK, an increase of 20% over
the last 3 years.
People who know about Clean Air Day increased Ihe short journeys they chose to walk
by 37% compared to 27% of people who didn'l know aboul the campaign.
Peoplewho know aboutthe campaign increased their conversations about air pollution
by 24% compared to just 6% of people who didn'l kncw about Clean Air Day.
Since 2017, Ihis data has been collected quarterly in partnership with Opinium, and is a
nationally representative sample ofthe UK populalion.
23

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
3.2.2 Milestones.. Organisolions. especially those that look after the most vulnerable.
are supported to become clean air places
Clean Air - Schools..
The London School PollLrtion Helpdesk supported 67 schools across London, supporting
them with 65 interventions to improve air quality
The London Schools Pollulion Helpdesk website - a hub for air pollution information,
advice and supporting resources- received 3,625 website visits last year.
We once again inspired hundreds of schools to run clean air assemblies, lessons and
aclivities on Clean Air Day 2022.
Cle(7n Air- Heollhcare sector."
We completed two projeds in primary care, teaching healthcare professionals the
dangers of air pollution, how to reduce exposure and how they can pass this learning
on to colleagues and patients. The materials crealed for this project have proved
extremely useful to the sector and remain freely available on the Clean Air Knowledge
Hub for Ihe Health Sector. They have been taken on by inslitutions including Ihe Royal
College of Physicians, the Royal College of General Practitioners and the UK Heallh
Alliance on Climate Change. In the London Borough of Islington, we showed that
combining messaging from heallh professionals wilh a communications campaign
across the borough increased the likelihood ofbehaviour change relating to air pollulion
in palients.
We completed Ihe work with Barts Hospilal Trust, supporting their efforts on the Clean
Air Hospital Framework. This mostly included education of different staff groups,
impactFul anti-idling banners and support for their efforts for Clean Air Day. The
Integrated Care Systems IICSI Clean Air Framework was published on Clean Air Day
2022 afteran extensive developmenl process, consulling partnersfrom acrossEngland.
It gives extensive guidance on how to tackle air pollution in their region under 8 key
themes, including transport, staff education, infraslruclure and local authority
collaboration. The launch event was a great success, attended by a wide variety of
stakeholders. The framework aims to seize the opportunities that ICSS provide for
collaborotion between the NHS ond key partners such as local outhorities. Air pollution
is increasingly recognised os a driver of health inequalities in society and tackling air
pollution is Iherefore a great opportunity-
24

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
Continuing Ihe partnership with Boehringer Ingelheim, the ICS Framework is in the
process of implementation with 5 ICSS in the southeasl of England. Global Aclion Plan
familiarised the ICSS with the tool before helping them in Ihe early slages of their
journeys towards clean air. A key stralegy has been to focus on engaging colleagues
from sustainabilitystaff from theirtrusts and gaining buy-in from their senior colleagues
on the Integrated Care Boards. There has also been fantaslic relationship building with
extemal organisations such as local aulhorilies, in particular clean air and public health
teams. By underslanding where the ICSS are slarting from, the tool helps Ihem assess
their progress over lime in lackling air pollution in their region.
Clean Air- Communilies..
Supported leaders as they developed a Bamet air pollulion action plan including four
'asks' for policy makers rooted in the experience of IOOOS of people from across Barnet.
Organised an Accountability Assembly for candidates of the Barnet 2022 local eleclion,
which was attended by 100 people from a range of educational and faith instilvlions
attended. AtthatAssembly, students from bolh All Saints Primaryschool and Middlesex
University presented their findings and'asks, to the main candidates running for office.
Influenced a positive shift in air qualty policy in Barnet wilh an historic leadership
change, adoption of community crealed asks, and leadership commitmenl to clean air.
In response to our asksthe newly elected Council Leader has..
Declared a climate emergency in Barnet.
Is setting up a Cilizen's Assembly on climate change.
Joined the London Anti-ldling Campaign.
Planned 20 new locations of electric vehicle charging bays.
Raised awareness of air pollution with an anti-idling school event as part of Clean
Air Day 2022.
As a result, a good partnership has been developed be￿een our leaders and the
leader of Barnet Council and his team to keep track of the progress made on our
manifesto proposals li.e. our action plan).
New group. the Bamet Clean Air Alliance, formed to continue to the work for clean air
in Barnet.
25

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
4. FINANCIAL REVIEW
4.1 OVERVIEW
Global Adion Plan generaled an overall deficit in 2022-23 of £58,43912021-22 surplus of
£28,2481, and an unrestrided deficit for the year of £22,00912021-22- surplus of £71,318). Total
reserves at 31" March 2023 were £432,474, with £114,000 of restricted reserves and £318,474
of unrestricled reSe￿eS.
Income in 2022-23 was £2,245,728, a 17% decreose compared with 2021-22. In 2022-23 GAP
updated its organisation struclure. Programmes wilh schools and young people ore now run
as a discrete portfolio colled Generation Adion, separated out from the remainder of the Posl-
consumerism adivities. This has been reflected in the presentalion of the accounls with Ihe
comparative figures for 2021-22 restated. All of the main portfolios showed a redudion in
income, wilh Post-consumerism las restaledl income down 36%, Generation Adion down 16%
and Clean Air down 3%. In addition, the prior year included restrided grant income from our
acquisition of Lsx (London sustainability exchangel.
A reslricled deficil for Ihe year of £36,430 was the result of delivering projeds for which
restricted funding was received in Ihe prior year. The most significant of these was the Tronsform
Our World projed, supported by the #iwll Fund, where £50,000 was brought forward from lasl
year.
The funding for Trunsform Our World was supplemented from Global Aclion Plon's unrestricted
reserves, as was the Ad-Free Childhood campaign, funded by the Joseph Rowntree Charitable
Trust and, in the prior year, the KR Foundation funded Flickers of the Future projed. Transfers
from unrestrided lo restricled reserves lolalled £135,159 in 2022-23, compared with £158,667
in the prior yeor. Prior to these transfers Global Action Plan generated an unrestrided surplus
of £113,150 in 2022-23 compared wilh £229,985 in Ihe prior year. The reduclion in Ihis
underlying unrestricted surplus was the result of the 36% reduction in unrestrided income
combined with cosl of living pressures on payroll and projed costs.
4.2 SIGNIFICANT FUNDERS
GENERATION ACTION= Our work with the Dirt Is Good projed, with household brand Persil,
continued this year with funding from Unilever. The programme aims to empower millions
of young people across the world to come together to take positive action on the Suslainoble
Development Goals. Unreslricled income of £296,101 has been recognised in the Slalement
of Financial Activities in respecl of this and associated projeds. This funding provided o much
needed contribution to GAP'S underlying unrestrided surplus.
26

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
Further funding of £676,700 was secured in the prior year from the #iwill Fund, an initiative
of the National Lottery Community Fund and DCMS, lo expand our Tronsform Our Worldhub,
full of free, practical resources for teachers, and run a series of schools based adion
programmes and youth campaigns. The year Iwo funding of £338,350 was recognised in
the Statement of Financiol Adivities and was utilised in the yeor together with the £50,000
restricted reserve brought forward from Ihe prior year.
A grant of £222,426 was awarded to GAP by the National Lottery to run the Schools Life
Chcyrterto develop a model for schools to become beacons for sustainable consumption. A
tolal of £100,082 was received in the year with a restricted reserve of £8,000 carried forward
at year end.
The JJ Charitable Trust made a grant of £54,275 to Global Adion Plan to develop its strategy
and nalional advocacy campaign to reorientale the English educalion syslem. Al year end a
restricted reserve of £15,000 was carried forward in resped of this grant.
A further grant of £9,000 to take part in the Green Influencer Scheme was received from the
Ernest Cook Trusl (supported by the #iwlll Fund). The grant part funds a Green Menlor post
and £20,000 was brought forward as o reslricled reserve from the prior year, with £7.000
carried forward at the yeor end.
POST-CONSUMERISM.. A further grant of £IOO,000 was received from the Esmée Fairbairn
Foundation forthe BuyNow, GelNexlDuycampaign. Thiswasthe second year ofthree years
of funding tolalling £300,000 for a young person-led campaign pressing for on end to online
behavioural advertising that causes mental ill-health, increased air pollution, and a broken
climate. A restricted reserve of £60,930 was brought fo￿ard from the prior year, with
£60,000 carried forward at 31SI March 2023.
Funding of £104,333 was received in theyear from Luminate Projects, part of a USS240,000
award. This enobled the Ad-Free Childhoodcampaign to be continued, with £20,000 of this
funding carried forward as a restricted reserve at year end.
In December 2018 GAP won funding of DKK3.Im lapproximalely £365,000] from the KR
Foundation for a youlh wellbeing projecl Flickers of the Fulure- a compelition that aimed to
harness the creativity and passion of early career filmmakers and scriptwrilers lo develop a
film or series that showed a positive human vision of a sustainable future. The projed was
concluded during 2022-23, its completion delayed by the Covid-19 pondemic and the final
IO% of the granl totalling £36,534 was received.
Unrestricted income of £49,000 was received from Unilever. Ihrough its Dove brand, to
launch Ihe Safer Socials programme. The initial projecl has led lo further significant funding
in 2023-24.
27

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
CLEAN AIR.. Income was al o similar level to the prior year,. a decrease of 3% to o total of
£994,635. GAP successfully delivered the sixth CleonAirDuy in June 2022. Grontsof£70,000
from DEFRA and £29,975 from the Scottish Government, logether with income of £10,000
from the Welsh Government and some commercial sponsorship, ensured that events took
place throughout Brilain.
DEFRA continued to support our clean air work with health professionals wilh a further grant
of £20,596. In addition, GAP received further support for the Clean Air Hub. an online
resource lo provide informalion about the heallh impacts of air pollution, with funding of
£4,710, together with a restricted reserve of £2.000 brought fo￿ard from the prior year.
Guy's and SIThomas' Foundation continued to be a significontfunder in 2022-23. Operating
as Impad on Urban Heallh they provided £55,000 of funding for year Iwo of Ihe London
Schools Pollulion Helpdesk, which was matched by £55,350 of funding from the Greater
London Authority. In addilion, in December 2022, they oworded GAP a granl of £99,90010
run winter engagement campaigns on the health impacts of domestic wood burning and
£60,000 of funding for this projed was received and delivered in 2022-23.
In August 2021 GAP was awarded a grant of £126,082 by Islington Borough Council lo fund
o project to mobilise GPS across Islington to encourage patients to adopt habits that can
reduce Iheir exposure and conlribulion to air pollution. A total of £44,371, the balance of this
grant, was received in the year and with the £40,000 carried fo￿ard as a restrided reserve
from the prior year enabled Ihe project to be completed.
In September 2021 GAP won a grant tolalling £197,557 with Ihe Met Office to deliver Indoor
and outdoor air quality outreach vio separate programmes with adults ond children. The
projed commenced in 2022 and £134,893 of the grant was received during the year with a
small £4,000 restricted reserve carried forward at 31SI March 2023.
Instalments lolalling £55,000 of Ihe Trust for London grant for the Cleoner Air 4 Communilies
programme were received during the year, all of which was expended on projed delivery,
together with the £20,000 of funding corried forward as a reslricled reserve from the prior
year.
In 2020 theJohn Ellerman Foundation awarded GAP a Ihree year grantto support our Cleon
Air Team and Ihe final £24,000 inslolment was received in April 2022.
In 2021 GAP won a contrad worth £83,800 wilh Buckinghamshire Council lo provision of a
campaign to accelerate the mode shift to electric vehicles and e-bikes in Buckinghamshire.
The projecl was completed during 2022-23 and £50,710 recognised in Ihe Stalemenl of
Finoncial Adivities in respect of this contract.
28

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
GAP'S success in running Clean Air Doy and profile as a charity working in the Clean Air space
continued to secure funding from commercial organisations, with o total of £336,628
recognised in the Statement of Financial Adivities in 2022-23. This included the conclusion of
a significant projed, funded by Blueair AB, to mobilise children across several countries to
claim their right to clean oir. In addition, GAP delivered substantial contrads with 8oehringer
Ingelheim to develop a clean air framework forthe Northeast and North Cumbria Integrated
Care System and wilh DWS Alternalives lo implemenl research and communications
campaigns to make the case for air quality as a major foctor for liveability in cilies.
SUSTAINABLE BUSINESS= GAP continued, and extended, our project with the Singapore
Green Building Council to deliver Iraining in behoviour change techniques, resulling in further
unrestricted income.
UNRESTRICTED DONATIONS & CORE FUNDING: Unreslricted donations and granls
tolalled £50,973, of which £20,000 was unrestricled funding from the Esmée Fairbairn
Foundation, £7.250 from Ihe Artemis Charitable Foundalion and £17,988 from individuols.
Donated Services lololled £18,000, including pro-bono recruilmenl services as well os furlher
pro-bono research into air quality from research services company Opinium.
4.3 REVENUE PARTICIPATION AGREEMENTS
During the prior year Global Action Plan made the final repayments to Esmée Fairbairn
Foundation and CAF Venturesome under the terms of the renegotialed December 2010
revenue participalion ogreemenl. The loans were revalued annually which resulted in a
credit to the Statement of Financial Activities in the prior year of £2,784. There were no
remaining balances outstanding at 31 March 2022 or 2023.
4.4 RESERVES POLICY
Global Action Plan's long-term objective is to generate unrestrided reserves equal to three
months expenditure. Based on the current size of the Charity, this would amount to o
minimum targel of £500,000. This is our target because a high percentage of our cost base
165% in 2022- 231 is payroll cosl and, as a result, o period of ot leasl Ihree months is
necessary for the organisation to restrudure itself lo cope with a sudden downturn in
income.
During 2022-23 Global Action Plan generated an unrestricted deficit of £22,009 for the yeor,
compared with a surplus of £71,318 in 2021-22, which reduced our unreslricled reserves lo
£318,474.
29

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
At 31st March 2023 GAP had o tolal of £114,000 of restricted reserves. The most significant
of these was a balance carried foward of £60,930 which relaled to the Buy Now GetNext
Day campaign, funded by the Esmée Foirbairn Foundation.
The other, smaller, reserves carried forward are described in section 4.2 above. The
expenditure related to the delivery of these progrommes is budgeted to take place during
2023-24, with the expenditure spread throughout the year.
4.5 FINANCIAL CONTROLS
The following controls are in place to ensure thot we continue lo operate with positive working
capital and generate a financial surplus.
INCOME
COSTING STAFF TIME= Standard minimum day rates for each role I
are derived each year from the approved budget. These rates are |
designed to cover staff direcl costs plus o proportion of overheads
and are used for all bids and commercial contract negotiations.
Use of lower day rates requires approval from GAP'S CEO.
PLANNING SURPLUS.. All privote-seclor projeds use the above
method to build in a contribution to choritoble surplus
standard rales are used then Ihis should result in a 20% |
contribution.
FINANCIAL REMEW
WEEKLY CASHFLOW.. The Finance Diredor reviews a detailed cosh
flow forecast weekly.
MONTHLY MANAGEMENT ACOUNTS.. The CEO and Treasurer |
review the monthly manogement accounts, which include a
comparison ofaclual performance wilh budgel, plus a six-month I
cash-flow forecast, including the soles pipeline, on a monthly
basis.
BOARD REVIEW.. The Board receives management accounts each |
quarter and these ore discussed in detail. together wilh the sales I
pipeline, al quarterly Board meelings.
PEFORWNCE
CHECK POINTS
A forecast of financial performance for the year is prepared on a
quarterly basis for the Board and presented and discussed
alongside the soles pipeline of grant funding bids and
commercial proposals submimed.
The Leadership Team review past performance from a financial
and impact perspedive at both project and deportmentol level on
30

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
a quarterly basis. Together with quarterly income ond delivery
projedions this forms Ihe basis of recruilment decisions.
| EXPENDITURE
A financial authority limits policy is in place setting out levels of |
expenditure for approval by the Board, the Senior Management |
Team and senior stoff.
4.6 2022-23 BUSINESS PLAN & GOING CONCERN
The annual business planning process is overseen by the Board ond managed by the Senior
Management Team.
The business plan for 2023-24 was approved by the Board in March 2023. Income was
budgeled to increase by 22% compared with 2022-23, with 35 staff positions budgeled,
compared with an average of 37 in 2022-23. The budgel targeted an unrestricted surplus of
£IOO,000 which would toke our reserves above £400,000, closer to our target of 3 monlhs
operating costs of £500,000.
Close lo 40% of this income was already secured al the lime the budget was presented, which
gave the Board Ihe confidence lo approve this budget, despile the conlinuing uncertainties
around the economic climate.
We update our financial forecast on a regulor basis. The mosl recent was completed in August
and was reviewed and approved by the Board al their September meeting. The economic
outlook has continued lo be uncerlain, leading us lo slightly reduce our income forecast, wilh
61% of this income secured for the year. This would deliver a smaller unrestrided surplus of circa
£65,000. This model fomis Ihe basis for our cash-flow projections.
Although most of our income beyond the end of this financial year has slill to be secured, we
have prepared a budgel for 2024-25 in order lo complete a cash-flow projection. This early
drafi of our budgetfor 2024-25 has income 3% lowerlhan is forecast for 2023-24, ofwhich17%
has already been secured. This income is budgeled lo be delivered by 33 slofl and is overall
break-even bul would deliver a £66,000 unreslrided surplus.
The resulting cosh-flow forecast Ihrough until March 2025 show thal cosh is expecled lo remain
close lo or above £300,000, wilh a significantly higher balance mainlained throughout mosl of
Ihe 20-monlh period. Consequently, Global Action Plan ore confidenl that any income shortfall
can be managed, and the Charity continue as a going concern for Ihe foreseeable future.
GAP meets its day to day working capital requirements from cash reserves ond has a small
overdraft facility wilh the Co-operative Banl which is repayable on demand. We are very
graleful to have a number of funders who provide grants or payment schedules in advance of
the delivery of their programmes. The positive impact of Ihis can be seen in the cash balance of
£309,715 the Charity held at 31st March 2023.
31

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
FUTURE PLANS
5.1 Focus areas
In 2023-24 we will continue to grow our three movements. taking stepstowards our 2030
aims..
POST CONSUMERISM & THE WELLBEING ECONOMY
AIM: By 2030 household consumption is more equal and sustainable.
This year we will be reframing our Post Consumerism work so that il better sits wilhin the
growing Wellbeing Economy movemenl.
Our 2023124 goals are to..
l. Put wellbeing ot the heart of the of Ihe digital economy by..
Campaigning to ensure the inclusion of important amendmenls to the Online Safety Bill
that will allow the UK lo regulate the design of social media - not jusl moderote the
conlent within it.
Conlinue working with Dove and a partnership of NGOS lo raise awareness of harmful
features on social media in order to encourage new design standards that will make
social media safer for kids.
Developing a UK individual supporter base to help generale insights inlo the harms and
how Ihey are perceived, build public voice and pressure around our campaigning and
explore individual giving as a route for fiJture funding for this area.
Building understanding and interest within the UK environmenlal sector of Ihe impact of
surveillance advertising and business models reliant on it.
Increasing internotional colloboralion efforts on surveillance advertising and business
models reliant on it to capitalise on collective skills, capacity and also make the most of
specific national/regional opportunities.
2. Build our work on Ihe foundational economy. Ourwork in Ihis area will combine research,
future visioning and praclical demonstralion projects including:
Conducting research into the public mandate for investment in public infraslrudure
Galvanising support for inveslment in public infrastrudure through:
Hosting a visioning event- Creating a langible vision of public luxury through a
creative event to inspire others to work with us.
32

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
Sharing wadical demonstrations of existing public through a new podcast
Inte￿iewIng a range of experts on our 6 Luxury for All themes= housing.
neighbourhoods, jobs, wellness, Fashion, and inlernet.
CLEAN AIR:
AIM: By 2030 people can breathe clean air in urban areas.
The shift we want to see isthe elimination of the use of fossil fuels land woodl in transport
and heating in urban areas.
Our 2023124 goals are to..
l. Increase levels of public understanding aboul domestic burning as a source of air
pollution and ils heolth harms.
2. Bring organisalions and people togelher to understand Ihe heallh risk from gas
cooking, increase public understanding of the heallh harms from gas cooking and
develop insights to public understanding of health harms of gas cooking.
3. Creale a shared set of clean cir policy asks (with HAC and Health Equals) for
manifestos, identify slakeholders and build relationships.
4. Create and communicate evidence base for Ihe need for a public engagement
campaign on air pollution, nurturing relationships with key stakeholders.
GENERATION ACTION:
AIM: By 2030 every child viill leave school prepared to act collectively for the good of
people and planet.
Specifically, we will be..
Launching a new educalion and youlh engagemenl strategy. Mobilising
Generation Action. to:
Launchincontinuing our work to reframe environmental education through
equipping environmental educalors with the skills and resources Ihey need lo
reinforce compassionate values and weaken self-interest as part of their work-
i.e., Transform Our World. Dirt Is Good.
33

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
Supporting lobbying and influencing efforts to get more holistic, values-centred
environmenlal learning and skills development into mainstream education and
providing schools wilh the resources they need to make equipping siles and
studenls for a more sustainable fulure a priority.
Scaling up our initiol pilots wilh schools to trial routes lo create new cultural
norms within theirschools and communilies. Cultures that supportyoung people
and theirfamiliesto recognise drivers of consumerism, their impads and choose
healthier, more suslainable options.
5.2 OUR APPROACH:
We will continLJe to manage the organisation in the way set out in in this documentwith o
focus on keeping our strong staff cullure. In addition, we will be doing the following..
Collaborating for greater impacl.
We will continue to dedicate as much lime and effort as we can lo collaborotion, because we
know that sectoral movements will be more successful in tackling these deep-rooted issues
than any one player olone. As such. much of our activity will be designed to inspire more
organisations and funders to join the cause, as well as providing more support to enoble
everyone pushing for the same changes we seekto be as effective as possible.
Building our skills and capacity to deliver our mission:
Campoignlng= We will have significantly more capacity this year to build our campaigning
ability as an organisation. We hove an additionol Policy role appointed and our Deputy CEO will
be able to dedicate much more time to the Advocacy elemenls of his role with our CEO back
from Malernity. We have developed slronger compaigning processes and an inlernol learning
and development programme will led by our Director of Strategy and Advocacy wilh support
from the Campoigns Cross Organisationol Group.
Individual supporter base.. Anolher new area for us will be the development of an individual
supporter base for areas of our work such as the End Surveillance Advertising campaign. We
aim to harness this supporter base to add weight to our parliamentary campaigning but also
potentially help fund the harder to fund areas of our work. By 2024-25 we hope to bring roles
in to support this new area but will be supported by slrotegic consultants until this is possible.
Delivering against our EDI plon - there is no environmental justice without social
juslice:
All of Ihe areos we work on have social justice implications,. globolly - on the working and living
conditions of people abroad,. but also locally- for example, disadvantaged communilies in the
UK are disproporlionalely affected by the worst oir pollution, contribute Ihe least lo it and have
the fewest resources to proted themselves. That is why equity, diversity and inclusion IEDII is
34

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
one of our key strategic priorities and engoging wilh vulneroble and disadvantaged audiences
is central to achieving our vision of a green and thriving planet for all.
As colleagues, and with supportfrom external experts, we are committedto continuously leam
and do better. We are currently focussed on embedding EDI into all we do, developing our EDI
action plan and proadively highlighting and challenging the systemic barriers to equity. diversity
and inclusion wilhin our organisation and Ihe wider environmental seclor.
35

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
STATEMENT OF TRUSTEES. RESPONSIBILITIES
The trustees are responsible for preparing the Trustees. Report and the financial statemenls in
accordance wilh applicable law and regulalions.
Compony law requires Ihe Irustees to prepare financial statements for each finoncial year in
accordance with United Kingdom Generally Accepled Accounting Pradice Iuniled Kingdom
Accounting Standards) and applicoble law.
Under company law Ihe trustees musl nol approve the financial statements unless they are
sotisfied that they give a true and fair view of the state of affairs of the charitable company and
of its net incomingloutgoing resources for that period. In preparing these financial stalemenls,
the trustees are required to..
select suitable accounting policies and then apply them consistently,.
make judgments and eslimates thal are reasonable and prudent,.
stale whether applicable accounting standards have been followed, subject to any
malerial departures disclosed and explained in the financial statements,.
prepare the financial statements on the going concem basis unless il is inappropriale to
presume Ihal the charity will continue to operate.
The trustees are responsible for keeping proper accounting records that are sufficient to show
and explain the charitable companys transactions and disclose with reasonable accuracy at
any time Ihe financial position of Ihe charilable company and enable them to ensure that the
financial statements comply with the Companies Act 2006, the Charities and Trustee Investment
(Scotlandl Acl 2005 and regulalions 6 and 8 of the Charilies Accounts (Scotlandl. They ore also
responsible for safeguarding the assets of the charity and hence for toking reasonable steps
for the prevention and delection of fraud and other irregulorilies.
In so far as eoch of the truslees of the charitable company ot the date of approval of this report
is aware, there is no relevant audit information linformalion needed by the charitable
companys auditor in connection with preparing the audit report) of which Ihe charitable
companys auditor is unoware. Each Iruslee has laken all of the sleps that he/she should have
laken as o trustee in order lo make himselflherself aware of any relevant audit information and
lo establish Ihal the company's auditor is aware of Ihal information.
36

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
yiuuui
action
plan
REPORT OF THE TRUSTEES
YEAR ENDED 31 MARCH 2023
Auditors.. Crowe U.K. LLP hos indicated ils willingness to be reappointed as statutory auditor.
This reporl has been prepared taking advantage of Ihe exemptions available under the
provisions of the Companies Act 2006 opplicoble to small companies.
Approved by the Board of Truslees on Illh September 2023 and signed on its behalf by..
Do¢us￿￿dby'.
A9821F4D9EtC4
Jeremy Oppenheim
Jonathan Katz
Chair, Board of Trustees
Treasurer, Board of Trustees
Notcutt House, 36 Soulhwark Bridge Rd, London SEI 9EU
37

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
INDEPENDENT AUDITOR'S REPORT
To the Members of Global Adion Plan
38

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
action
plan
INDEPENDENT AUDITOR'S REPORT TO THE MEMBERS
OF GLOBAL ACTION PLAN
ANNUAL ACCOUNTS
YEAR ENDED 31 MARCH 2(Y23
OPINION
We have audited the financial stalements of Global Aclion Plan I'lhe charilable company) for the
year ended 31st March 2023 which comprise Statement of Finonciol Activities, Balance Sheet,
stalement of Cashflows ond noles lo Ihe financial statements, including significant accounting
policies. The financial reporting framework that has been applied in their preparation is applicable
law and United Kingdom Accounting standards, including Financial Reporting Standard 102 The
Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom
Generally Accepted Accounting Practice).
In our opinion the financial slatements..
give a Irue and fair view of the slate of the charilable companys affairs as at 31" March
2023 and of income and expenditure, for the 31SI March 2023 then ended,.
have been properly prepared in accordance with United Kingdom Generally Accepted
Accounting Practice- and
have been prepared in accordance wilh Ihe requiremenls of the Componies Acl 2006 and
the Charities and trustee Inveslmenl (Scotlandl Ad 2005 and Regulations 6 and 8 of the
Charities AccoLsnts Iscolandl Regulalions 2006 lamendedl.
BASIS FOR OPINION
We conducted our audit in accordance with International Slandords on Auditing IUKI IISAS IUKII
and applicable law. Our responsibilities under those standards are further described in the
Auditorfs responsibilities for the audit of the financial statements section of our report. We ore
independent of the charitable compony in accordance with the ethical requirements that are
relevant to our audit of the financial statements in the UK, including the FRC'S Ethical Standard, and
we have fulfilled our other ethical responsibilities in accordance with these requirements. We
believe that the audit evidence we have obtained is sufficient and appropriate to provide o basis
for our opinion.
CONCLUSIONS RELATING TO GOING CONCERN
In auditing the financial statemenls, we have concluded thot the trustees. use of the going concern
basis of accounting in the preparalion of the financial slatemenls is appropriale.
Based on the work we have performed, we hove not identified any material uncertainties relating
to evenls or conditions thal, individually or colleclively, may cast significant doubt on the charilable
39

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
action
plan
ANNUAL ACCOUNTS
YEAR ENDED 31 MARCH 2(Y23
company's abilitylo continue as a going concern for a period of at least twelve months from when
the financial statements ore outhorised for iSSLJe.
Our responsibilities and the responsibilities of the trustees wilh respect to going concern are
described in Ihe relevant seclions of Ihis report.
OTHER INFORMATION
The Irustees are responsible for the other informalion contained within the annual report. The other
information comprises the information included in the annual report, other Ihan the financial
statements and our auditorfs report Ihereon. Our opinion on Ihe financial slotemenls does not
cover the other information and, except to the extent otherwise explicitly slated in our report, we
do not express ony form of assurance conclusion thereon.
Our responsibility is to read the other informalion and, in doing so, consider whelher Ihe other
information is materially inconsistenl with the financial statements or our knowledge obtained in
Ihe audit or otherwise appears to be materially misstaled. If we identify such malerial
inconsistencies or apparent material misstatements, we are required to detemine whether this
gives rise to a maleriol misstalement in the financial slatemenls Ihemselves. If, based on the work
we have performed, we conclude Ihat there is a moterial misstatement of Ihis other information,
we are required lo report thal foct.
We have nolhing lo report in this regard.
OPINIONS ON OTHER MAThERS PRESCRIBED BY THE COMPANIES ACT 2006
In our opinion based on Ihe work undertaken in the course of our audit
the information given in the trustee¥ report, which includes Ihe directors. report prepared
for the purposes of company law, for Ihe financial year for which the financial statements
are prepored is consistenl wilh the financial slatemenls- and
Ihe diredors, report included wilhin the trustees, report have been prepared in accordance
with applicable legal requirements.
MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY EXEPTION
In light of the knowledge and understanding of the charitable company and their environment
oblained in the course of the audit, we have not idenlified maleriol misstalemenls in the diredors,
report included within the trustees. report.
We have nothing to report in respect of the following matters in relation lo which the Companies
Act 2006 and Ihe Charities Accounts (Scotlandl Regulation 2006 requires us to report lo you if. in
40

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
action
plan
ANNUAL ACCOUNTS
YEAR ENDED 31 MARCH 2(Y23
our opinion..
adequale and proper accounting records have not been kepl,. or
the financial stalements are not in agreemenl with the accounting records ond returns,. or
certain disclosures of trustees, remuneration specified by law are not made- or
we have not received all the information and explanations we require for our audit,.
the Irustees were not enlitled to prepare the financial stalements in accordance with the small
companies regime ond take advantage of the small companies. exemptions in preparing the
Iruslees, report and from the requirement to prepare a strategic report.
RESPONSIBIUTIES OF TRUSTEES
As explained more fijlly in Ihe trustees, responsibililies stalement sel oul of pages 34-35, Ihe
Irustees (who are also the directors of Ihe charitable company for the purposes of company lawl
are responsible for the preparalion of Ihe financial stalements and for being sotisfied Ihal they give
a Irue and fair view, and for such internal conlrol as Ihe trustees determine is necessary lo enable
the preporation of finonciol statements that are free from material misstotemenl, whether due to
fraud or error.
In preparing Ihe financial statements, the trustees are responsible for assessing the charitable
companls ability lo continue as a going concern, disclosing, as applicable, matters related to
going concern and using the going concern bosis of accounting unless Ihe trustees either intend
lo liquidate the charilable company or to cease operations, or have no realistic alternotive but to
do so.
AUDITOES RESPONSIBILITIES FOR THE AUDIT OF THE FINANCIAL STATEMENTS
We have been appointed os auditor under sedion 441111cl of the Chorities and Trustee Investment
(Scotlandl Act 2005 and under the Companies Ad 2006 and report in accordance with Ihe Acts
and relevont regulations mode or having effect thereunder.
Our objedives ore to obtain reasonable assurance about whether the finonciol stotements os a
whole are free from malerial misslatemenl, whether due lo fraud or error, and to issue an auditorfs
report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a
guarantee that an audit conducled in accordance with ISAS IUKI will always delect a material
misstatement when it exists. Misstotements can arise from fraud or error and are considered
malerial if, individually or in the aggregate, they could reasonably be expecled to influence the
economic decisions of users token on the basis of these finoncial statements.
Detoils of the exlent to which the audit was considered capable of deteding irregularities, including
fraud and non-compliance wilh laws and regulations are set out below.
41

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
action
plan
ANNUAL ACCOUNTS
YEAR ENDED 31 MARCH 2(Y23
A further description of our responsibilities for the audit of Ihe financial stalements is located on
the Financial Reporting Council's website at.. www.frc.org.uklauditorsresponsibilities. This
description forms port of our auditor's report.
EXTENT TO WHICH THE AUDIT WAS CONSIDERED CAPABLE OF DETECTING IRREGULARITIES.
INCLUDING FRAUD
Irregularities, including fraud, are instances of non-compliance with laws and regulalions. We
identified and assessed the risks of material misstatemenl of the financial slatemenls from
irregularities, whether due lo fraud or error, and discussed these be￿een our audit team
members. We then designed and performed audit Pro￿dureS responsive to Ihose risks, including
oblaining audit evidence sufficient and appropriote lo provide a bosis for our opinion.
We obtained an understanding ofthe legal and regulatoryframeworks within which Ihe charitable
company operates, focusing on those laws and regulations that have o direct effect on the
determinotion of material amounts and disclosures in the financial slatemenls. The laws and
regulations we considered in this context were the Companies Act 2006, the Charities Act 2011 and
The Chorilies and Trustee Investmenl (Scollandl Acl 2005 together with the Charilies SORP IFRS1021.
We assessed the required compliance with these laws and regulations os part of our audit
procedures on the relaled financial stalement ilems.
In addilion, we considered provisions of olher laws and regulations Ihal do not have a direcl effect
on the finonciol statements but compliance with which might be fundamental to the charitable
companys ability lo operote or to avoid a moterial penalty. We also considered the opportunities
and incentives that may exist wilhin the charitable compony for fraud. The only other laws and
regulations we considered in Ihis conlexl are General Data Proleclion Regulations and
employment legislation.
Auditing standards limit the required audit procedures to identify non-compliance with these laws
and regulalions to enquiry of Ihe Truslees and other management and inspedion of regulatory
and legal correspondence. if ony.
We identified the greatest risk of material impact on the finoncial statements from irregularities,
including fraud, lo be within the timing of recognition of income and Ihe override of controls by
management. Our audit procedures to respond to these risks included enquiries of management,
and Ihe board of trustees about their own idenlificalion and assessmenl of Ihe risks of
irregularities, sample testing on the posting of journals, reviewing accounting estimates for biases,
reviewing regulalory correspondence with the Chority Commission, analylical review and sample
testing of income and reading minutes of meetings of those charged with governance.
Owing to the inherent limitations of an audit, there is an unavoidable risk thot we may nol have
detected some material misstalemenls in the financial stalemenls, even though we have properly
planned ond performed our oudil in occordance wilh auditing standards. For example, the further
42

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
action
plan
ANNUAL ACCOUNTS
YEAR ENDED 31 MARCH 2(Y23
removed non-compliance with laws and regulations lirregularitiesl is from the evenls and
transadions refleded in Ihe finonciol statemenls, the less likely the inherently limited procedures
required by auditing slandards would identify il. In addition. as with any oudit, there remained a
higher risk of non-detedion of irregularities, as these moy involve collusion, forgery, intentional
omissions, misrepresentations, or the override of internal conlrols. We are nol responsible for
preventing non-compliance and cannot be expeded lo deted non-compliance with all laws and
regulations.
USE OF OUR REPORT
This reporl is made solety to the charitable company's members, as a body, in accordance with
Chapter 3 of Part 16 of the Companies Act 2006 and lo the charitable companys trustees, as a
body, in accordance with Regulation10 of Ihe Charilies Accounls Iscotlandl Regulations 2006. Our
audit work has been undertaken so that we might stale to the charitable companys members
those mallers we are required to stale to them in an audilor's report and for no other purpose. To
the fullest extent permitted by law, we do not accept or assume responsibility to anyone other thon
Ihe charilable company and Ihe charilable company's members as a body, for our audil work, for
this report, or forthe opinions we have formed.
Joyne Rowe
Senior Stalulory Auditor
For and on behalf ofcrowe U.K. LLP. Stalulory Auditor, London
Date: 9th November 2023
Crowe U.L LLP is eligibleto ocl as￿ aL￿rtOr in Iws ofsecIk￿ 1212 oflhe Compunie5Act 2006.
43

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
action
plan
ANNUAL ACCOUNTS
YEAR ENDED 31 MARCH 2(Y23
ANNUAL ACCOUNTS
FOR THE YEAR ENDED 31 MARCH 2023
44

DocuSign Envelope ID: 84E6DE11-03E8-44F4-A050-1A622BF6D651 








**----- Start of picture text -----**<br>
Year to 31 March 2023 Year to 31<br>March 2022<br>Restricted  Unrestricted<br>Notes Funds Funds Total<br>£ £ £ £<br>Income from:<br>Donations - 50,973  50,973  78,436<br>Donated services 3 - 18,000  18,000  8,000<br>-<br>Donations and legacies 68,973  68,973  86,436<br>g<br>Investments - 517  517  178<br>Charitable activities<br>Generation Action  501,707  314,799  816,506  968,862<br>Post-consumerism 242,867  52,630  295,497  463,175<br>Clean Air  502,620  492,015  994,635  1,027,924<br>Sustainable Business - 69,600  69,600  44,750<br>LSx - - - 113,589<br>Total charitable activities  1,247,194  929,044  2,176,238  2,618,300<br>Total 2 1,247,194  998,534  2,245,728  2,704,914<br>Expenditure on:<br>-<br>Raising funds 220,696  220,696  77,143<br>Charitable activities<br>Generation Action  646,839  179,937  826,776  862,728<br>Post-consumerism 223,598  35,891  259,489  591,935<br>Clean Air  548,346  429,233  977,579  990,226<br>Sustainable Business - 19,627  19,627  41,045<br>LSx - - - 113,589<br>Total charitable activities  1,418,783  664,688  2,083,471  2,599,523<br>Total 4 1,418,783  885,384  2,304,167  2,676,666<br>Net (expenditure)/ income (171,589) 113,150  (58,439) 28,248<br>Transfers between funds 12 135,159  (135,159) - -<br>Net movement in funds (36,430) (22,009) (58,439) 28,248<br>Total funds brought forward 150,430  340,483 490,913  462,665<br>Total funds carried forward 114,000  318,474  432,474  490,913<br>**----- End of picture text -----**<br>













DocuSign Envelope ID: 84E6DE11-03E8-44F4-A050-1A622BF6D651 







**----- Start of picture text -----**<br>
Notes 31 March 2023 31 March 2022<br>£ £<br>Fixed assets:<br>- -<br>Intangible assets<br>Tangible assets 11,645  19,852<br>Total fixed assets 7 11,645  19,852<br>Current assets:<br>Debtors 8 369,338  473,717<br>Cash at bank and in hand 309,715  562,840<br>Total current assets 679,053  1,036,557<br>Liabilities:<br>Creditors: Amounts falling due within one year 9 (258,224) (565,496)<br>Net current assets 420,829  471,061<br>Net assets 432,474  490,913<br>The funds of the charity: 11<br>Restricted funds 11,12 114,000  150,430<br>Unrestricted funds 11,12 318,474  340,483<br>Total charity funds 432,474  490,913<br>**----- End of picture text -----**<br>



























DocuSign Envelope ID: 84E6DE11-03E8-44F4-A050-1A622BF6D651 





|**Cash flows from operating activities:**<br>**Net cash provided by operating activities**<br>**Cash flows from investing activities:**<br>Interest received<br>Purchase of tangible fixed assets<br>**Net cash used in investing activities**<br>**Cash flows from financing activities:**<br>Repayment of borrowings<br>**Net cash used in financing activities**<br>**Net income for the reporting period**<br>**Adjustments for:**<br>Depreciation charges<br>Revaluation of borrowings<br>Interest received<br>Decrease / (increase) in debtors<br>(Decrease) /Increase in creditors<br>**Net cash provided by operating activities**<br>**Change in cash and cash equivalents in the reporting period**<br>Cash and cash equivalents at the beginning of the reporting<br>period<br>**Cash and cash equivalents at the end of the reporting**<br>**period**|**£**<br>**£**<br>(252,967)<br>(113,975)<br>517<br>178<br>(675)<br>(17,342)<br>(158)<br>(17,164)<br>-<br>(9,657)<br>-<br>(9,657)<br>**(253,125)**<br>**(140,796)**<br>562,840<br>703,636<br>**309,715**<br>**562,840**<br>**£**<br>**£**<br>(58,439)<br>28,248<br>8,883<br>7,219<br>-<br>(2,784)<br>(517)<br>(178)<br>104,378<br>(87,545)<br>(307,272)<br>(58,935)<br>(252,967)<br>(113,975)<br>**31 March 2023**<br>**31 March 2022**<br>**31 March 2023**<br>**31 March 2022**|
|---|---|









Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
action
plan
2022-23 ANNUAL ACCOUNTS
NOTES TO THE ACCOUNTS FOR THE YEAR ENDED 31 M4RCH 2(Y23
NOTES TO THE ACCOUNTS FOR THE YEAR ENDED 31
MARCH 2023
I. ACCOUNTING POLICIES
lal Charity Informolion
The Charity is a privale limiled company Iregislered number 28382961, which is incorporated
and domiciled in the UK and is a public benefit entity. The address of the registered office is
Notcutt House, 36 Southwark bridge rood, London SEI 9EU. The Charity is registered in England
and Wales Iregistered number10261481 and in Scotland (registered number SC0412601.
Ibl Basis of Preparation of the Accounls
The occounls lfinanciol slatemenlsl have been prepared in accordance with the Charilies SORP
IFRS1021 opplicable to charities preparing their accounls in accordance with FRS102 the Financial
Reporting Stondard opplicable in Ihe UK and Republic of Ireland, the Companies Ad 2006, the
Charities and Trustee Investment 1Scollandl Ad 2005, the Charities Accounts (Scollandl
Regulations 2006 and UK Generally Accepted Praclice.
Going concern
The Trustees have considered the Chorills ability to continue as a going concern for the
foreseeable future. Global Action Plan is dependent on unsecured income to meet ils future
commitmenls.
Global Adion Plan's planning process and financial projedions have taken into consideration
the issues and risks around income generation and reserves as sel out in the trustees. report,
as well as Ihe current economic climate and its polential impad on income ond planned
expendilure.
The business plan for 2023-24, approved by the Board in March 2023, anticipated income
growlh of 22% compared with 2022-23. The budget largeted an unreslrided surplus of
£ioo,000.
We update ourfinancial forecast on a regular basis. The mosl recent was completed in Augusl
and was reviewed and approved by the Board at their September meeting. The economic
outlook hos continued to be uncertain, leading us to slighlly reduce our income forecast, wilh
61% of Ihis income secured for the year. This would deliver a smaller unreslricled surplus of
circa £65,000.

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
action
plan
2022-23 ANNUAL ACCOUNTS
NOTES TO THE ACCOUNTS FOR THE YEAR ENDED 31 M4RCH 2(Y23
I. ACCOUNTING POUCIES ICONTINUEDI
A preliminary budget for 2024-25 assumes a small 3% redudion in income versus our forecast
for 2023-24, but retains the staff we are planning to hove in post al March 2024, and is
therefore quite a conse￿Ot1Ve, break-even, budget. Over 17% of the income in this budget is
alreody secured, comparable to recent years.
The resulling cash-flowforecastlhrough until March 2025 showlhatcash is expeded to remain
close to or above £300,000 wilh a significantly higher balance mainlained throughout mosl of
the 20-month period.
A sensitivity analysis has been performed, with 012% reduction in incomefor both the 2023-24
forecast and 2024-25 budget, ond a modest headcount reduction. This produces a cash-flow
forecast with a reduced bul still adequate cash balance wilh a minimum bolance of circa
£150,000.
Consequenlly, Global Action Plan are confident that any further income shortfall can be
managed, and the Charity continue as a going concern for the foreseeable future.
Icl Donalions and grants recelvable
Donations and grants receivable, including capital grants, are broughl into the occounls on
receipt or when receivable, where Ihe Charity has probability of receipl. Income is deferred only
when..
the Charity has still lo fulfil significant conditions before becoming entilled to the income;
or
the donor hos specified that the income is to be expended in a future period.
Idl Donaled services
Donated services comprise donoted services and facilities and are included in income where
such donalions are financially quanlifiable, al on estimole of the volue of the benefit lo the
Charity.
lel Soles of products and serifjces
In respecl of contracts or ongoing services, turnover represents the volue of work done in the
year including estimates of omounts not invoiced. Turnover in respect of long-lerm contracts &
contracts for ongoing seNices is recognised by reference to the stage of completion. Soles of
products & services represent amounls invoiced during the year, exclusive of value odded tox.

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
action
plan
2022-23 ANNUAL ACCOUNTS
NOTES TO THE ACCOUNTS FOR THE YEAR ENDED 31 M4RCH 2(Y23
I. ACCOUNTING POLICIES ICONTINUEDI
(fl Expendilure
Resources expended are recognised in the period in which Ihey are incurred. Resources
expended ore allocaled lo the particular activity where Ihe cost relales direclly to thot adivty.
Certain costs. which are allribulable to more than one adivity, are apportioned across cost
calegories on the basis of an eslimate of the proportion of time spenl by personnel on those
activities or, if not appropriate, in proportion lo the income attributable to those activilies.
Igl Costs of raising funds
Costs of raising funds incorporate Ihe salaries, direct expenditure and overhead costs of the
staff involved in raising voluntary income for the Charivs use.
Ihl Charitable adivities costs
Charitable activities costs comprise those costs incurred in pursuing the chorilable aims of the
Charity. In particular, they include Ihe costs of delivering Global Action Plon's programmes to
participalors.
lil Supportand governonce costs
Support costs are those costs incurred by the Charity in development ond support of its main
adivities ond projects. These are absorbed within direct projed costs as shown in note 4.
Support costs are allocated to the various charitable octivilies on the bosis of the proportion of
direct staff costs incurred by each octivity. Governance costs are included within support costs
Ill Pension costs
The company operates defined contribution pension schemes for employees. The ossets
of the scheme are held separately from those of the Charity. The annual contributions payable
are charged to the Statement of Financial Adivities ISOFAI.

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
action
plan
2022-23 ANNUAL ACCOUNTS
NOTES TO THE ACCOUNTS FOR THE YEAR ENDED 31 M4RCH 2(Y23
ACCOUNTING POUCIES ICONTINUEDI
Ikl Fund accounling
Funds held bythe Charity can be..
Unrestricted general funds
available os general funds.
Designated funds-these are funds set aside by the Trustees out of unreslricled general
funds for specific future purposes or projeds.
Reslricted funds - these ore funds which can only be used for particular restricted
purposes within the objeds of the Charity. Restrictions orise when specified by the
donor or when fvnds are raised for particular restrided purposes.
these are funds without specffied purpose ond are
Transfers between funds are made to cover deficits on individual reslricted funds and to
recognise fixed assets acquired with restricted income. but with no further reslriction on use,
within unrestricted funds.
111 Operaling Lease Agreements
Rentals applicable lo operating leases where substanlially all of the benefits and risks of
ownership remain with the lessor ore charged against profits in equal annual amounts over
the period of the lease.
Im) Fixed Assets
Fixed ossets are included at cost.
Depreciation is calculated so os to write off Ihe cost of fixed assels over their anticipaled useful
life. It is opplied on a slraight-line basis at Ihe following rales..
Intangible assets
Websile
Tongible assets
Interactive display equipment
Office eqLJipment
33%
20%
33%
Where fixed assets are located within an unrestrided fund ond are ulilised on a temporary
basis within o restricted fund the depreciation chorge is apportioned be￿een funds on o
rotional basis.
Fixed assets costing less thon £500 ore not capitalised.
Impairmenl reviews are carried out annually on the net book value of fixed assets.

Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
action
plan
2022-23 ANNUAL ACCOUNTS
NOTES TO THE ACCOUNTS FOR THE YEAR ENDED 31 M4RCH 2(Y23
ACCOUNTING POUCIES ICONTINUEDI
Inl Websile development costs
Website planning costs are charged to the Slatemenl of Finoncial Activities ISOFAI as incurred.
Olher website cosls are capitalised as an intangible fixed asset only where they lead to the
crealion of an enduring asset delivering langible future benefits whose value is ot leasl as great
as the amount capitalised. An impairmenl review is undertaken of the nel assel volue of the
website al eoch Balance Sheet dale. Expenditure to mainlain or operate Ihe developed websile
is charged to Ihe SOFA.
lol Segmental analysis
Malerial segmenls are separotety disclosed on the face of the SOFA, based on the audience
and nature of projects. The charivs activities with schools and young people have been
disclosed as a separate business segment. Generation Adion, in the year to 31 March 2023.
Prior year comparatives hove been restated.
(pl Finonciol Inslruments
The Charity hos financial assets and financial liabilities of a kind that qualify as bosic financial
instruments. Basic financial instruments are initiolly recognised al transaction value and
subsequently meosured at amortised cost using the effedive interest method. Financial assets
held al amortised cost comprise cash at bank and in hand, together with trade and olher
debtors. Financiol liabilities held at amortised cosl comprise trade and olher creditors.
Iql Key Judgements and assumplions
In Ihe opplication of the Charity's accounting policies, the Iruslees are required lo make
judgements, estimates ond assumptions about the corrying values of assets and liobilities that
are not readily opparenl from olher sources. The eslimates and underlying assumplions are
based on hislorical experience and other faclors that are considered to be relevant. Actual
results may differ from these eslimates.
The estimales and underlying assumptions are reviewed on an on-going basis. Revisions to
accounting estimotes are recognised in the period in which the eslimote is revised if the revision
affecls only that period or in Ihe period of Ihe revision and future periods if the revision affeds
Ihe current and fulure periods.
In the view of the Trustees, no other assumplions concerning the fulure or estimation uncertainty
affecting assels ond liabilities al the balance sheet date are likely to resull in a material
adjustment to their carrying omounls in the next financial year.

DocuSign Envelope ID: 84E6DE11-03E8-44F4-A050-1A622BF6D651 











**----- Start of picture text -----**<br>
Restricted Unrestricted Total<br>£ £ £<br>Voluntary income<br>Esmée Fairbairn Foundation - 20,000  20,000<br>Artemis Charitable Foundation - 7,250  7,250<br>-<br>Henocq Law Trust 5,000  5,000<br>Donations from Commercial Organisations - 735  735<br>Individual donations - 17,988  17,988<br>-<br>50,973  50,973<br>Donated Services - 18,000  18,000<br>Investments<br>Interest income - 517  517<br>Income from charitable activities<br>Generation Action<br>-<br>#iwill National Lottery Community Fund  338,350  338,350<br>-<br>National Lottery  100,082  100,082<br>JJ Charitable Trust 54,275  - 54,275<br>Ernest Cook Trust  9,000  - 9,000<br>-<br>Commercial Organisations donations 296,101  296,101<br>Public Sector and Not for Profit Organisations - 18,698  18,698<br>501,707  314,799  816,506<br>Post-consumerism<br>-<br>Luminate Projects 104,333  104,333<br>Esmée Fairbairn Foundation 100,000  - 100,000<br>KR Foundation  36,534  - 36,534<br>-<br>Foxglove legal 2,000  2,000<br>-<br>Commercial Organisations 49,000  49,000<br>Public Sector and Not for Profit Organisations - 3,630  3,630<br>242,867  52,630  295,497<br>Clean Air<br>-<br>Guy's and St Thomas' Charity 115,000  115,000<br>John Ellerman Foundation 24,000  - 24,000<br>Trust for London 55,000  - 55,000<br>National and Local Government 304,545  127,404  431,949<br>Public Sector and Not for Profit Organisations 4,075  27,983  32,058<br>Commercial Organisations - 336,628  336,628<br>502,620  492,015  994,635<br>Sustainable Business<br>-<br>Public Sector and Not for Profit Organisations 59,475  59,475<br>Commercial Organisations - 10,125  10,125<br>-<br>69,600  69,600<br>Total income 1,247,194  998,534  2,245,728<br>**----- End of picture text -----**<br>








DocuSign Envelope ID: 84E6DE11-03E8-44F4-A050-1A622BF6D651 










|Professional and consultancy fees|**£**<br>**£**<br>18,000<br>8,000<br>18,000<br>8,000<br>**31 March 2023**<br>**31 March 2022**<br>**Year to**<br>**Year to**|
|---|---|






|Generation Action<br>Post-consumerism<br>Clean Air<br>Sustainable Business<br>Raising funds<br>Support costs<br>**Total expenditure**|**£**<br>458,593<br>146,387<br>499,336<br>10,449<br>154,600<br>218,012<br>1,487,377<br>**Staff Costs**|**£**<br>**£**<br>172,116<br>78,763<br>50,516<br>25,142<br>264,758<br>85,760<br>4,710<br>1,795<br>-<br>26,552<br>324,690<br>(218,012)<br>816,790<br>-<br>**Other Direct**<br>**Costs**<br>**Staff**<br>**Support**<br>**Costs**<br>**Apportioned**|**£**<br>**£**<br>117,304<br>826,776<br>37,444<br>259,489<br>127,725<br>977,579<br>2,673<br>19,627<br>39,544<br>220,696<br>(324,690)<br>-<br>-<br>2,304,167<br>**Other**<br>**Support**<br>**Costs**<br>**Total Costs**<br>**Apportioned**|
|---|---|---|---|



















DocuSign Envelope ID: 84E6DE11-03E8-44F4-A050-1A622BF6D651 











|Expenditure is stated after charging:<br>Depreciation of tangible fixed assets<br>Auditor's remuneration:<br>External audit<br>Other services<br>Rental under operating leases::<br>Premises<br>Equipment<br>Wages and salaries<br>Social security costs<br>Employer's contribution to pension schemes||**£**<br>**£**<br>8,883<br>7,219<br>14,000<br>15,500<br>1,000<br>4,295<br>15,000<br>19,795<br>108,974<br>129,981<br>1,825<br>2,664<br>110,799<br>132,645<br>**Year to**<br>**Year to**<br>**31 March 2023**<br>**31 March 2022**|
|---|---|---|
||||
||**£**<br>**£**<br>1,300,406<br>1,200,836<br>142,573<br>117,142<br>44,398<br>34,856<br>1,487,377<br>1,352,834<br>**Year to**<br>**Year to**<br>**31 March 2023**<br>**31 March 2022**||














































DocuSign Envelope ID: 84E6DE11-03E8-44F4-A050-1A622BF6D651 














|**Website**<br>**£**<br>**Cost**<br>At 31 March 2022<br>254,193<br>Additions<br>-<br>At 31 March 2023<br>254,193<br>**Depreciation**<br>At 31 March 2022<br>254,193<br>Charge for year<br>-<br>At 31 March 2023<br>254,193<br>**Net Book Value**<br>At 31 March 2023<br>-<br>At 31 March 2022<br>-<br>**Intangible assets**|**Website**<br>**£**<br>**Cost**<br>At 31 March 2022<br>254,193<br>Additions<br>-<br>At 31 March 2023<br>254,193<br>**Depreciation**<br>At 31 March 2022<br>254,193<br>Charge for year<br>-<br>At 31 March 2023<br>254,193<br>**Net Book Value**<br>At 31 March 2023<br>-<br>At 31 March 2022<br>-<br>**Intangible assets**|**Total**<br>**Fixed assets**<br>**£**<br>**£**<br>**£**<br>48,498<br>60,898<br>363,589<br>-<br>675<br>675<br>48,498<br>61,573<br>364,264<br>48,498<br>41,045<br>343,736<br>-<br>8,883<br>8,883<br>48,498<br>49,928<br>352,619<br>-<br>11,645<br>11,645<br>-<br>19,852<br>19,852<br>**Tangible assets**<br>**Interactive**<br>**display**<br>**equipment**<br>**Office**<br>**equipment**|**Total**<br>**Fixed assets**<br>**£**<br>**£**<br>**£**<br>48,498<br>60,898<br>363,589<br>-<br>675<br>675<br>48,498<br>61,573<br>364,264<br>48,498<br>41,045<br>343,736<br>-<br>8,883<br>8,883<br>48,498<br>49,928<br>352,619<br>-<br>11,645<br>11,645<br>-<br>19,852<br>19,852<br>**Tangible assets**<br>**Interactive**<br>**display**<br>**equipment**<br>**Office**<br>**equipment**|
|---|---|---|---|
|||||
|||||
|||||
|||||
|||||
|||||
|||||
|Trade debtors<br>Other debtors<br>Prepayments<br>Accrued income||||









DocuSign Envelope ID: 84E6DE11-03E8-44F4-A050-1A622BF6D651 










|Trade creditors<br>Other creditors<br>Taxation and social security<br>Accruals<br>Deferred income<br>**Movement in deferred income:-**<br>Brought forward<br>Amount deferred in the year<br>Released to the Statement of Financial Activities|**2022**<br>**£**<br>**£**<br>46,627<br>49,966<br>429<br>7,809<br>60,785<br>52,651<br>73,383<br>73,824<br>77,000<br>381,246<br>258,224<br>565,496<br>**2022**<br>**£**<br>**£**<br>381,246<br>368,750<br>42,000<br>381,246<br>(346,246)<br>(368,750)<br>77,000<br>381,246<br>**2023**<br>**2023**|
|---|---|




















DocuSign Envelope ID: 84E6DE11-03E8-44F4-A050-1A622BF6D651 










|Fixed Assets<br>Cash<br>Net current assets excluding cash|||**£**<br>-<br>30,604<br>83,396<br>114,000<br>**Restricted**<br>**Funds**|**£**<br>-<br>30,604<br>83,396<br>114,000<br>**Restricted**<br>**Funds**|**Total**<br>**£**<br>**£**<br>11,645<br>11,645<br>279,111<br>309,715<br>27,718<br>111,114<br>318,474<br>432,474<br>**Unrestricted**<br>**Funds**<br>**Total**<br>**£**<br>**£**<br>19,852<br>19,852<br>551,470<br>562,840<br>(230,839)<br>(91,779)<br>340,483<br>490,913<br>**Unrestricted**<br>**Funds**|**Total**<br>**£**<br>**£**<br>11,645<br>11,645<br>279,111<br>309,715<br>27,718<br>111,114<br>318,474<br>432,474<br>**Unrestricted**<br>**Funds**<br>**Total**<br>**£**<br>**£**<br>19,852<br>19,852<br>551,470<br>562,840<br>(230,839)<br>(91,779)<br>340,483<br>490,913<br>**Unrestricted**<br>**Funds**|
|---|---|---|---|---|---|---|
||||||||
|Fixed Assets<br>Cash<br>Net current assets excluding cash|||**£**<br>-<br>11,370<br>139,060<br>**Restricted**<br>**Funds**||||
||||150,430||340,483||
||||||||
|**Restricted funds**<br>Generation Action<br>Post-consumerism<br>Clean Air<br>**Total restricted funds**<br>**Unrestricted funds**<br>**Total funds**|||||||
||**£**<br>67,500<br>45,930<br>37,000<br>150,430<br>340,483<br>**490,913**<br>**1 April 2022**<br>**Balance at**||**Income**<br>**£**<br>501,707<br>242,867<br>502,620<br>1,247,194<br>998,534<br>**2,245,728**|**£**<br>(646,839)<br>(223,598)<br>(548,346)<br>(1,418,783)<br>(885,384)<br>**(2,304,167)**<br>**Expenditure**||**Transfers**<br>**£**<br>**£**<br>107,632<br>30,000<br>14,801<br>80,000<br>12,726<br>4,000<br>135,159<br>114,000<br>(135,159)<br>318,474<br>**-**<br>**432,474**<br>**Balance at**<br>**31 March 2023**|
||||||||
||||||||
||||||||













DocuSign Envelope ID: 84E6DE11-03E8-44F4-A050-1A622BF6D651 










|**Restricted funds**<br>Generation Action<br>Post-consumerism<br>Clean Air<br>LSx<br>**Total restricted funds**<br>**Unrestricted funds**<br>**Total funds**|**£**<br>35,000<br>107,500<br>51,000<br>-<br>193,500<br>269,165<br>**462,665**<br>**1 April 2021**<br>**Balance at**|**Income**<br>**£**<br>357,925<br>140,500<br>523,691<br>113,589<br>1,135,705<br>1,569,209<br>**2,704,914**|**£**<br>(385,798)<br>(300,364)<br>(537,691)<br>(113,589)<br>(1,337,442)<br>(1,339,224)<br>**(2,676,666)**<br>**Expenditure**|**Transfers**<br>**Restated**<br>**£**<br>**£**<br>60,373<br>67,500<br>98,294<br>45,930<br>-<br>37,000<br>-<br>-<br>158,667<br>150,430<br>(158,667)<br>340,483<br>**-**<br>**490,913**<br>**31 March 2022**<br>**Restated**<br>**Balance at**|
|---|---|---|---|---|













































Docusign En¥ÈlopÈ ID". 84E6DE11-03E8-44F4-A05(k1A622BF6D651
action
plan
2022-23 ANNUAL ACCOUNTS
NOTES TO THE ACCOUNTS FOR THE YEAR ENDED 31 M4RCH 2(Y23
Joseph Rowntree Charitable Trust provided a grant in the prior yearto conlinue
the Ad-Free Childhood campaign, which aims to implement a policy ask to
stop Ihe targeling of young children in online advertising platforms.
Funding was received in the yearfrom Luminale Projecls. This enabled theAd-
Free Childhood campaign to be continued.
In 2019 funding was secured from Ihe KR Foundalion lo develop and run o
projed called Flickers of Ihe Future. This was a competition that aimed to
harness the creativity and possion of early career filmmakers and scriplwrilers
lo develop a film thal shows a positive human vision of a sustainable fulure.
The projed concluded in 2022-23.
Clean Air
During the yearfurtherfunding was received from both DEFRA and thescottish
Governmenl to promote Cleon Air Doy, lo raise aworeness of the health
implications of air pollution and to encourage communities, businesses and
schools to take actions to reduce air pollution.
In addilion, DEFRA awarded grants to run the Clean Air Hub, an online
resource to provide information about the health impacts of air pollution, and
lo support our clean air work wilh heallh professionals.
Guy's and StThomas' Foundation awarded furthergranlslo Global Action Plan
in the year. Operating os Impacl on Urbon Health they provided funding for
year two of the London Schools Pollution Helpdesk and awarded a grant to
run winter engagement campaigns on the health impacts of domestic wood
burning.
In 2021 GAP was owarded a two year grant by Islington Borough Council to
fund a project to mobilise GPS across Islinglon to encourage patients to adopt
habits thal can reduce their exposure and contribution to air pollution, and the
remaining funding under this grant was received during the yeor.
Further funding was received from Trust for London for the Cleaner Air 4
Communilies programme for an in-deplh compaign tosupport residents living
in three London Boroughs outside the Ullra-Low Emissions Zone. The grant
also provided funding to continue to develop London's Air Quality Action
Ne1worl a project thal had previously been delivered by LSX with a Trust for
London grant.
In 2021 GAP won a grantfrom the Met Office to deliver Indoor and outdoor oir
quality outreach via separate programmes with adults and children and part
of Ihe grant funding was drawn down during the year.

DocuSign Envelope ID: 84E6DE11-03E8-44F4-A050-1A622BF6D651 






























|Not later than one year<br>Between one and five years|**Premises**<br>**2023**<br>**£**<br>102,240<br>51,120<br>153,360|**2022**<br>**£**<br>65,400<br>-<br>65,400<br>**Premises**|**2023**<br>**2022**<br>**£**<br>**£**<br>1,120<br>660<br>840<br>-<br>1,960<br>660<br>**Equipment**<br>**Equipment**|
|---|---|---|---|







































DocuSign Envelope ID: 84E6DE11-03E8-44F4-A050-1A622BF6D651 











## **Year to 31 March 2022** 

|**Notes**<br>**Income from:**<br>Donations<br>Donated services<br>3<br>Donations and legacies<br>Other trading activities<br>Investments<br>Charitable activities<br>Generation Action<br>Post-consumerism<br>Clean Air<br>Sustainable Business<br>LSx<br>Total charitable activities<br>**Total**<br>2<br>**Expenditure on:**<br>Raising funds<br>Charitable activities<br>Generation Action<br>Post-consumerism<br>Clean Air<br>Sustainable Business<br>LSx<br>Total charitable activities<br>**Total**<br>4<br>**Net (expenditure)/ income**<br>Transfers between funds<br>12<br>**Net movement in funds**<br>Total funds brought forward<br>**Total funds carried forward**|**Restricted**<br>**Funds**<br>**Restated**<br>**£**<br>-<br>-<br>-<br>-<br>-<br>357,925<br>140,500<br>523,691<br>-<br>113,589<br>1,135,705<br>**1,135,705**<br>-<br>385,798<br>300,364<br>537,691<br>-<br>113,589<br>1,337,442<br>**1,337,442**<br>**(201,737)**<br>158,667<br>**(43,070)**<br>193,500<br>**150,430**|**£**<br>78,436<br>8,000<br>86,436<br>-<br>178<br>610,937<br>322,675<br>504,233<br>44,750<br>-<br>1,482,595<br>**1,569,209**<br>77,143<br>476,930<br>291,571<br>452,535<br>41,045<br>-<br>1,262,081<br>**1,339,224**<br>**229,985**<br>(158,667)<br>**71,318**<br>269,165<br>**340,483**<br>**Unrestricted**<br>**Funds**<br>**Restated**|**Total**<br>**£**<br>78,436<br>8,000|
|---|---|---|---|
||||86,436<br>-<br>178<br>968,862<br>463,175<br>1,027,924<br>44,750<br>113,589|
||||2,618,300|
||||**2,704,914**|
||||77,143<br>862,728<br>591,935<br>990,226<br>41,045<br>113,589|
||||2,599,523|
||||**2,676,666**|
||||**28,248**<br>-|
||||**28,248**<br>462,665|
||||**490,913**|









Docusign Envelope ID". 84E6DE11-03E8-44F4-A050-1A622BF6D651
globa
action
plan
OUR LIVES. OUR PLANET.
Nolcutt House, 36 Soulhwark Bridge Rd, London SEI 9EU
Charity registered in England and Wales No. 1026148. in Scolland No. SC041260
VAT No. 625 994 009