World Cancer Research Fund
Trustees, repoffj strategic report and
financial statements
Registered Charity No: 1000739
Registered Company No: 2536180
30 September 2020

World Can¢er Research Fund
R¢gistered numbEr 2536180
TnL*ee5 rep)rt. strdte8ic rqx)rt ar￿ fjnancial siaiem¢nis
30 kpiemb¢r 2020
Contents
Referenct and athnini5trative infonnation
Report of the Tru#ees
Statement of Responsibiltties of ihe TTusiees
Inde￿ndent auditorfs rerrt)rt to ik members of World Caw Reseawch Fund
Statetnent of finaT￿JaI aetivities
Balance Sheet
Statement of cash flows
Notes io the financial thiemenis
4-20
21
22-23
24
25
26
27-39

Worfd Cancer Research Fund
Registered number 2536180
TnLtrs- dTBtegic rew)rt and financial si*¢m¢nts
30 Seplcmber 2020
Reference and administrative information
WORLD CANCER RESEARCH FUND
CHARITY IYO..
I￿0739
COMPANY NO:
2536180
REGisfEREDOFFICE
140 Pethtothville Riwj
nthin
NI 9FW
TRUSTEFS
Mk A Sinclair{¢h8imMnl
Mrj BuThJ
PtofA C￿[
Ms A H￿l¢T
Mr P Mccarty Iresi8ne4122 SKKAember20201
Ms S P¢pF¢r
MrR Power
PRLSIDENT
M5 Marilyn
CHIEF EXEcirrivE OFFICER
Ms Hutson (h)rn?ley
CHIEF FINANCIAL OFFICER
Mr Kelly Browtiin8{Teiirtd 28 FrbrU￿ 20211
SUC￿)r to ￿ ap￿l￿ed ￿ a tyl￿¢¢ meaing
SEcR￿ARy
R¢¢d Smith Co￿ra(c Servitts timit¢d
AUDITOR
RSM UK Awjii LLP
25 Farrin8(kn Stt¢d
Lorth
EC4A 4AB
BANKERS
Bar¢]ays Bathk PJ
P.0. ￿>￿ 288
GlouC￿￿$hire
GLI 2EH
NaiW¢￿ Bank
246 Reg￿
London
WIB3PB
SOLICITORS
Reed Sjniih LLP
The Br￿gate Tower
20 Pri]￿r0￿c Strea
LorM40
EC2A 2RS
Baes Wells LLP
2-6 CgnrH)n Stre
EC4M 6YH

World CaTKer Re5ear¢h Fund
Regisiered numiKr 2536180
Trustee5 re[￿. strategic ter￿ and financid stalernenls
30 September 2020
Report of the Trustees
foriheyearended30 Sepiember2020
The Tn￿¢¢$, who are also diyedors of World Cancer Rescarch Fund for the Purposes of the Companie5 Act. present
their Report and ACCO￿tS for the year ended 30 Sepiembei 2020. The TTU5tees have adopted the provi510ll5 of the
Statement of Recommended Prdctice, Aeeouniing and Reporting by Clmriiies (Chanties SORP (FRS 102)) and the
Financial Reporting Standard 102 applicable in United Kingdom and Republic of [￿land IFRS 1021 and the
Charities Act 2011 and UK Generally Attepxed Ptadi¢e as il appli¢5 frown l January 2019. in preparing the annual
report and financial statements for the eharity. This Rep(fft of the Tnjstees incorpo￿LeS the Sirniegic ￿pOrt and the
Dire¢tors' ieport rquired un¢kr the ComrAnies Act 201J6 {Strate8ic report and Directors. rel￿) Regulations 2013.
Who We Are
Our vision is to live in a world where no d¢v¢l(ys a preventhble cancer.
Our mission 1$ to champion the latest and rn05t authoritative scientific research from around the world on cancer
prevention and survival ihn)u8h die4 wetghi and physi¢al activity. sothat we help people Tnake infoTrned lifestyle
choict5to r￿uc¢ their cancer risk atMI improve othcomes of cancer survivors.
The cornerstone of our research progfdmme is the ConiimK)us u￿18[¢ Proje¢L which infomis our work. Tt is th¢
world's largest 50ur¢e of scientific re5Vdrch on cancer prevention and survival through di¢t, w¢ight and physieal
activity.
We traT151ate thi5 science into ac¢urat¢, a¢¢¢ssible. uThJersthTknJabk infonnation so that you ¢an have the best available
¢ancerpreYcntion advice at your fingertips in our Recommendations for CaJKer Prevention.
By fw)ding resvdrch and thlivering health infornution pro8Tammes - such a5 Eat well during cancer for cancer
survivor4 and Eai Mov¢ Learn for ¢hildrni and famhli¢s- we cmpower people to make healthier lifestyle choiee5.
Public Benefit
It 1$ estimated that one in two rKople in the UK will develop catKer in their lifetime ar0￿)d 40 w¢ent of can¢eYs
in the UK could be prevented- that's neady 147,0(K> ¢ases every year. Eating A healthy dieL being more active each
day and mainlaining a healthy weight are. after not smokin& the most impottsni way$ to ￿U¢¢ ¢an(tr risk.
We think it is vital that all research on cancer prevention is pieced tOget￿r to give a clear picture on what people can
do to help Prevent caneer. We are proud to achieve ihis and provide clear, consistent. scienct-based Tn¢s5ages alK>Ut
whot people can do to reduce their ￿t￿er ris
We confirni tha¢ we have complied with public IKnefit guidaTxe from ihe CIHrity Commission (in England and
Wales). In particular, th¢ Tn￿¢¢9 ¢onsider how plam*d activities will cotrtribute to the aims and objectives set. aT¥J
the effect that these will have on our ￿ner1e￿arles.
The World Cakn¢er R¢s¢ar¢h Fund Network
Worldwide the bujden of can¢er ¢ontinves to incTrase and it won't be deali with by treatment alone. As a caneer
prevention charity, w¢ know only loo well that effe¢(ive ¢an¢er prevention measures are critical to dealing wsth the
cancer crisi&
World Cancer Re5eaTch Fund i5 a memlxr of a network of Lwhcer rffevention Charities with a global voice. For over
35 years the World Cancer Research Fund Network {WCRF Network) has adV(￿aled ihe viiai need for cancer
prevention measures tts bE taken through a IKalthy diet. physic41 aetivkty a￿1 kin8 a he8]thy weight.
Our message was e¢hoed in February 2014 when the World Health Ihganisation came out strongly in 5UPPOrt of
urgent implementatton of effective preveniion stTategies to ¢UTb the disease.
Being a member of a network. led and unified by w￿]d CarKer Research Fur￿ International {WCRF International),
we 2chieve much moly working iogdher than w¢ can alone. We acc¢ss and support re5eareh around the worliL share
resources lo Influe￿¢ wJli¢ymokiog and weach mote pcoplc with ourcancer prevention health inforn)ation.
Collaboration Tneans we can fund more research, shwy evi(kn¢e, p(K>l exp￿11$¢ and our re50urccs efficiently 50
you can be confident you are getting excellent value for fitnds you donaie 10 US lo help wevent cancer.

World CarK¢r ReSe￿ch Fund
Regislerd nuThber 2536180
Tru5tees' rewrt. 5tTrtegic rq￿ and financial 51aiemenis
30 Seplembet 2020
We believe that it 15 POS5ible to reveT5e the Canc￿ IM￿den I￿1 it will take all of us- government& health profe55iona15
and individuals- pulling togrfher io make this hap￿.
Togetlw we ¢an pjrveni cancer.
Charitable Inforrnatio
World Cancer Research F￿d (WCRD 15 a charilable co￿panY limited by guarantee and was established on 3
September 1990 {the charity was regi*ered by Charity Commission on 30 (ktobEr IWI. It is govemed by up to
10 Trustees in accordance with the Articles of Association.
Gov¢rn*n¢¢ l*forrnation
The Trustees are ￿ponsIble forthe overall stratewc diTecfion and managemetrt ofthe organi5ation. They are elected
at the Annual General Meeling (AGM) and Can hold office until the st¢ond AGM following their appoiniment when
they are eligible for reappointmenL The Tn]siee Board meets * least iwi¢e a year where decisions are made ￿lating
to issues affecting ihe charity. The Trustee Board delegate5 responsibility for the orKrations of the charity to thr
Executive staff=
- Marilyn Genty- Prcsident. World Cancer Research Fur￿ Network
- Rachael Hutson G4xrnley- Chief Executive oificer{CEO). World Cancer Re5&qrch FurKi (WCRF)
Kelly Browning- Chief Financial Officer (CFO). World Canr£r Research Fund {WCRF) (retiTtd 28 Feb
2021. Successor to be aprx>inted at a firture m1￿ce tneeiing)
Periodically, new Trustees are re¢ruit¢d to en5urethecharity has acce55 to a comprehensive range of skills and on the
basis of the s￿¢]rIC ne¢d$ of WCRF. New Trusttts *e iTtvited to attend a IM)aTd meeting prior to their appointment.
New Trustee5 receive key d￿uMentS relating io the charity and a Comple￿ iNIuc¢ior) piogramme. TTaining nee¢ts of
the Tn]stee Board ar¢ assessed and met asnttesw on an I￿goIng b￿SiS.
Seoior Staff strUct￿re
The Chief Executive Officer (CEO) is Tfsy>n5ible for the daY-l￿daY management of the charity and reports to the
President of the Network and ihe Board of TTUStee5.
WCRFhas three key divisions.. Communications and H¢al¢h Infonnation. F￿￿￿4[sing. and Finance & OperAtions and
each have a D¢￿ent Herf wlK> rew>rtS to the Chief Executive Offi¢w manages each team's stsff and
aciiviti¢s.
WCRF'S staff w0￿S closely with colleagues in WCRF International and the two organi5ation5 share office space.
WCRF Intemational provides strdtegic direction io all members of the global nttwork.. it guide5 and tnanage5 the
Science and Research programmes on behalf of WCRF. 35well as providiTh8 SUPPOrt in the following areas.. Finance,
Human Resources, IT and genernl opera(ional logistic*
RemuneratlOTi IS assessed annually in aCCordar￿e with WCRF'S appraisal process. The appraisal pr{￿$$ involves
obj¢¢tive setting for each ernployce and a r¢￿eW of perfornianee against objectives on an annual basi& The
perforniance against obje¢iives ts used as a lusi5 for any variable comrKnsation awarded. The individual salary is
predominately based i>n the employee's professional expeTien¢e and organi5alional respon5ibilitle5 as set out by their
job description and ternis of employment. Salaries are benchmarked every two to three yeaTS Using Cronor Rewards
and Xp¢rtHR Salary survey5 to ensure coM￿tIll¥et)ess in ihe markdpla¢e.
Hert Is att ovtrvitw of our rnain aehiEvemeDts for the ye*r October 2D19 to S¢ptem￿r 2020:
Science and Research Progr8mmes
Since inception. the WCRF NetwoJ* has investd £127 milli(ffl in research worldwde. As cancer is a complex
disease. we need to connect the dots ￿tWeen all the differeni areas of s¢ien¢e $0 we u￿lerStand the bigger picture.
To do thi& ￿ar on year. we invest in a Vdriety of research proje¢i> Some of these are rnore traditional lalx)ratory
based proje¢tK while other5. such as the Continuous UrKtste Proje¢L {CUPI, review ￿$earth findings and translate
thai infonnation into usable advice forthe scientific community and 0￿Cancer Prevention Recommendations for ihe
general public. The kience and Research programmes are managed by WCRF Intema¢ional for the knefit of all
WCRF Network membeTS.

World CaTKer ResL*rch Fund
Registered numb¢r 2536180
Tru5tecs' Tew>rt, stta(ewc Tqkn and fltwcl￿ slaletnenls
30 September 2020
Achievements
The Continuou5 Upjate Projee¢- an*tysing res¢#r¢h prevettlion and survival
The Continuous Update Project (CUP) isan ongoing programTn¢ to analy% gltsittl rtseawh on how diet, nutrition and
physical activity affed carKer risk and 5urvivxl. Among experts worldwide ii is a tn]sted. authoritstive scientifi¢
resource, which infomis ¢UTrent guidelitKs and policy for cancer prevention and survival. For much of the year our
CUP work w8$ it) a ttansiiion period followin8 from the swcessful public4lion of the Third Expert Report in 2018.
This Trdnsition phase came to an e￿1 in tkccrnber 2020.
The core goa15 of the CUP Trdnsitioll work in 2019-20, Mtre-.
P4rt l.. Breosf ¢4w¢erSUrvi￿I￿pr0Je¢l
Agreeing final conclusions on the evidence for breast c4ncersurvivoT5 forTnedical outcomes.
Discussion on the evIder￿e for ￿￿￿th-[clatcd quality of life with the aim to rnake ¢on¢lusions if ]x)ssible.
Presenting a plan on the joun￿] articles to ￿ devel￿¢4 timelinc 8nd autlb)Tship.
Port 2.. Wortslreamprogress 6Mdrecommendolions
An overarching gim- to infonn the firture d]r￿110n and philosophy ofthe CUP over the next five yews.
Each work51ream to present tkir rttommendation5 forthe firture of the CUP.
Discussing relative merit5 of the recotnmend&tion5 in IIK context of feasibility, *ientifJ¢ interest.
innovation, public health ￿￿rIt, aThJ ¢OSL
Reviewing Priorities and how besi to p]r>￿$S the w(rt* overthe next 2, 3 and 5 years including the
advoniag¢s and disadvantsg¢s of different combinatiffls of work pro8ramme5 for next stage of the
cup.
Agreeing on the rALblication strategy for firtUfE CUP outputsand Èdentify if any s¢ientifi¢ papers could be
develO￿d from the work5tream work.
The CUP Trdnsition WO￿ came to a cortlusion in Novemi*r 2020 with a wies of Panel meetings with all goals
achieved. The new phase of ihe CUP intory￿ratIng the wotk ofthe Transaction will in April 2021, alongwith
the ￿lease of ihe findings of the B￿a$1 Cancer Sujwivors project.
Other key t7chievements."
Three expert rATrel meetings held. all run virtually aLT055 12 time zones
Developing a new protocol for illvc5tigating dietary and lifetyle pattems and risk of ¢an¢er
Nine work5treams. engaging a total of 36 %icllti5ts from around the world
50 WOTk5treaTh tne¢tings and moTe thn 75 houts tsf expert debate
More than 500 pages of guidanee develottd {not includin8 the BCS project)
The BCS SLR for medical outcomes included 356 studies of women diagno￿d with breaA cancer
Submitting the BCS SLR for quality of life outcome& which included 107 publications
An Automation project
A life course student project
Key pArtnership5
WCRF collaborated wth Tom Gaunt 8t the University of Bristol to progres5 the work on automating data
extrdction into the CUP Database.
A project on early life exposure to did. nutritior4 and physical activity. 8￿j risk of colott¢tal cancer in
adulihood was undertaken by a Masttt's student * Erasmus Medical Centy the Netherlands, supervised
by a post-d￿ and a research group lead.
Links weJY establsshed thr()ugh WCRF'S Researeh Intetpretation team with the NIHR Nutrition and Caneer
Collaboration {UK FAsed) and ICONIC (intern&tional) arnuThl work on cancer in childrery teena8¢r5 and
young adlllts, through the Sysiem¥ tspproiKh workstream.
WCRF will be ¢wtsollrcing some of the CUP'S firture work. and we received some expre￿lOnS of interest
from workstream member4 e.& for the D￿lary omllifesrylepoiiern¥ workstream and the Life course
workstream.
Researeh Grant Prograrnrne
When the WCRF Network began funding research in 1983. the idea that risk ofdeveloping¢a￿¢0U1d be linked
to diet was largely dismissed.

World Canttr R¢svdr¢h Fund
R¢gisi¢red number 2536180
Tn￿￿5 T¢toru swat¢gic r¢wn and financid slalemenl$
30 September 2020
Over 35 years our message is now widely %cepted ar(MJThl the world The prÉority for our research has shifted to
identifying gaps in our knowledge and taking advantage of l￿w pr<￿esseS and technologie5. New research is
continually needed to ensure that we can continue to give people the MO￿ 8c£llraie and up to date advice possible.
Our Research Grant Pro8fdmme. man&8ed by WCRF Intemational. wovides fundin8 of up to £350.000 per project.
enabling us to invest varied projects worldwide these be Investigator Initiated Grants or Seed Grants.
Investigator Initiated Grams ore forrewr¢hers working on our ￿searCh areas and themes. The aim of this grant
funding scheme i5 to support innovative and ori8inal research into the link of diel nutrition and physical activity in
¢ith¢r Cancer Prevention or CaTKer Survivor
Seed Grants8￿ intended as start-vp fwids forpTeliminary Tesearch toallow ihe development of innovative ide84 new
methodologies and new restrdrch t(MJls relevant lo our Research Th¢m¢s. This will allow researchers to colle£t
preliminary data or test study pardmeters to take them to a stage where an application for an Investigator Initiated
Grants would be appropriate.
Key sMccesses- Overall. the WCRF Network fi]nded 13 grants to the value of £3.5m in 2019-20. From Iktober 2019
to Se]xember 2020 the Network Iwd 47 active or live g1all￿ 5UPPOrtirhg 47 re5earcheT5 and organi5ations (but each of
them with more teams involved}.
WCRF also develtyed a new partrmhip with Cancer AustrdliK which is woviding AUSS3(KI.000 over thrtt years
to c￿fi1nd an Australian based projeci_ This kmthewship will start in 2021 and will hO￿fullY bring quality research in
Australia that can benefit everyone.
Regulur Grnni PrO¥rnm￿ 2019n020 - This year wa5 the first round of 8fdnts where we used the new Grant
Management sy#em IGMSI. The f¢￿back we received applicants and panel members wa5 very FK>51tive. The
5y5tem allowed us to run a v￿] Grant Panel meeting with live scoring and ass¢ssment in Jwie 2020 during the
Covid19 lockdown.
Within the f￿dable applications there was a good splri between our differtnl restsrch area5 and theme5. We had 10
5tudie5 on cancer prevention and 3 on caneer sutvivors. Of the 13 grants lh* wert fundable, 7 projeas fo¢used on
understanding the mechanisms that link diet. physical activity and body weight with cancer. 5 on host factors and
genetjc sus¢epxibility and l on evidence for iThpact on cancer5 survivors.
Newly funded Studies
In S¢pternber 2019, WCRF fijnded 3 new innovative research projects this year that will contribut¢ to filling gaps in
our s¢ieniifi¢ knowledg¢ aix>Lrt cancer. These are..
Dr Caroline Ilen50n. University ofManclKsier. UK
A Seed GTant project investigatirhg the effect of ￿1ViC r￿liotheraPY the intestinal microbiome and
metabolome to improve the dete¢tiLWJ and rnanagement of g&kninte5tinal (Gl) toxicity.
Radiotherapy has many $ide-effect$thai lowera patient's ￿)Y$s￿l and Tnental wellbeing, Ihis include5 knwel
problem5 such as diarrhoea and incontinence. This ￿earCh will potentially lead tts a 5iThple test (hat will
predict who will have more severe bowel problems ￿fOre Jadiotherapy, and provide infomiation on how
dÈd can Tnanage those stde-effects.
Dr Da&finn Amne. Bjorknes unl￿15￿ty College. Nonvoy
An Inves¢igaior Iniliaied Grani on adiposity and physical aclivity and the risk of 26 fdneers in the UIL The
project use5 UK Biobank. examining tk ￿derlying mechanisms.
Thi$ Project aim5 to clarify relation l%tween aditrf)sity and phy5ic41 activty a￿1 risk of 26 ca￿erS in
three large European cohort studies and to explore the TX>tential un4krlyin8 mechanisms that could explain
these asso¢iaiion& Tht$ will be of major impoTtancc for str￿g(hening the eviderKe regarding adip05ity and
physical activity and ￿nCer risK andcould ¢On¢Tibute ioward more cornplete estimates of cancer burden due
to low physical activity and adiposty, and prevention of athJitiona] can¢er cases in the general population
throu8h weight control arld physical activity.

World Cancer Re5rd￿h Fund
RegisleTed number 2536180
Trusttts. Te]x)rt. strttrgic rwn and fir*nod statements
30 S¢piember 2020
ProlChn5fopher Millell. Jmperit71 College London. UK
An Investigator Initiated Grant inv¢5tigating Ultra-pro￿sSed food ¢onsumpiion and ¢an¢er incidence and
mortY41ity. e5titnating and projec￿ iwdet)$ in Europe ¢on$iderin8 different scenarios
With Sales of ultra-processed fo￿5 growingglobally, t1￿]rrOn$￿mplion hasbeen linked to an increased risk
of obesity. diakt¢s and heart disease. Howevei we know very little about the associated risks of developing
cancer. The project will peiform most Comp￿henSive evaluation on the consumption of uliTa-processed
foods in relation lo risk ofcancer, card1￿Metab01ic diseases atMI ¢kath u5in8two large-scale EuTopean cohort
5tudie5.
More details alY￿t lh￿ projecis will b¢ availabl¢ on our wtbsite
..Ilwivi¥.wcrf.
intlresearch-we-fim4Ywhat-
Research Findings from the WCRF Neh¥ork
We award research grants for innovaiive r¢sear¢h into ihe links between dieL nutr1iji￿, weight and physical activity
and cancer prevention and survival. Among the re￿arCh St￿J1¢S we fvnded around the WCRF Network, this year'5
new findings included the followng..
A team at Maastricht University used data from 120.852 participants of the Netherlands Cohort Study to
detertnine whether the traditional M¢diterrntKan dieL ¢hata¢*riMI by a high intske of frni¢s, v¢8etables and
legume4 whole gwains. fish, and mo￿>￿n$al0rnLtd fa4 m￿e alcohol intake and low intake of refin
8fdins red mea¢ and sweets can prrtect cancer. Thisconcernse¥*cialty cancertypes with a rKK)r prognosi
such as esophageal, stomach. rAncreatio and lung cancer. The study found that higher adheren¢e to th¢
Mediterran￿ll diet did show reduced risks of Csuphageal and stomach Cance￿ with the decreas¢d risk for
stomach ¢an¢er being more prominent ui men.
Led by Piet van den BraThlt
5.'llwww.wcrf.or
ha
adherentt.Meditemne￿.dIet.atsd.risk.
eso
A study from the International Agew for Reseatch on cal￿tt (IARC) reported that adulth(MKt overweight
duration and intensity have a long-la5ting influetKe on breast and colorectal cancer 5ufvLval. highlighting the
nted for effective prevention of 0￿rweight and olK5ity starting at an early age. These results mad¢ many
health news headlines carrying an impottsni wthli¢ kalth message for ihe prevention of the first and fourth
most common cancers in the world.
Led by Dr15abelle s(￿rjOrnat8r￿rn.
h sJ/www.w¢rf.
Lntlresearch.we-f￿dWhlt.w¢-rt-f￿ndlTr
canc¢r-survival
ifdime-oyerwei
-im
A team at the Gennan Cancer Research Centre invesiigated whether blo(d Fmramders of platelet a¢tivation
are aSs￿l2t¢d with the risks ofth¢ most¢ommon ¢an¢ertypes- breast, prostaie, and colorectal cancer-over
time. They also investigated if dietary factors, physical aetivity. oksity, alcohol consumptson. and smoksng
are related to platelet activation with theoverall goal kin8 to answer the question whether platelet activation
is an imrK>rtant link between dict. lifestyle and cancer development. To do this a Score reflecting adh¢Ten¢e
to the WCRF re£ommendatilm5 for cancer prevention Wd5 crealcd. The result5 indicated that adhettn¢e to
the WCRF re¢oTnTh¢ndations favourably aff￿t two fact£￿ implicated in Chronic disease development.
Led by Dr Timan Kllhn
h $Jlwww.wcrf.
iDtlt¢s¢a￿￿We-fiM￿what.W¢-[e-thdiD
etween41iet
¢hroni¢.
lat¢let-a¢tivation-ma
or-link-
R¢$e4r¢h duribg COV]￿19
W¢ always have astrong ￿laTI4)nShipWlth {Wr￿anth￿lder$WIth regularmonitoring and evaluation but withthe global
COVID-19 pandemic halting many research projeel4 we m¢)nitoJEd the progress of our grants more closely, offerin8
support wherever we could. Luckily only one of our grants were significantly impacted by the p2ndemic and will now
resume work in March2021. The extra monitorin8 durin8 thi5time has8iven usthe opportunity to for8e even stronger
ties with our grantholder& which we ￿￿k forward to continuin8 in the future.

World Cantrr Res¢arch fund
Regi5trred number 2536180
rtp)rt. aratrgic TW>rt artd finan¢ial 51aicmenis
30 SepleJnbeT 2020
Regular Grant Programme (RGPI 202012021
After¢areful con5id¢ralioTU we decided to open the RGP2020f2021 call sothat we could continue fundingvital cancer
prevention and sllrvival restarth. W¢ hope th* with many rther organisaiions pausing iheir wt programme& our
programme will ￿ able to attract even more interesting and innovaiive projects than usual.
Sharing scientific research
We regularly attend Scientific conferenees and events to Sh￿ our infom)ation and knowledge aErf>ut research intot
role of diet, nurriiion and physi￿1 activity in relatton toCat￿eT weveniion aJ¥i survival and prornote our work
While the kginnin8 of the financial year strned well with ￿ person Confere￿ from January 2020, we started to
see confeTences k postponed. 80 Virtual or ￿ canc¢ll¢d aliogether.
However w¢ were able to attend some c¢Jnfer¢nces in Pe￿>n at the end of 2019..
In OCto￿r 2019, ow Research InteTpr¢lation Manager. Is0￿1 Bandurek attended the European Nutrition
ConfernKe 2019 in Dublin. IrelaThl. organised by ihe Nutrilion Society and the Nutrition Society Irish
Section. She presenied a poster on Enugy Bala[￿e atMI the txjlicy implication of this.
In November 2019 we atiended thc National Catxer Research Institute (NCRII Confere￿¢ 2019 in
Glasgow. As well as a number of aaff attendin& a150 had an exhibition stand which allowed us to me¢t
with other ￿n1Xr professionals and answertheirquestions alM)ut our wiKk.
In 2020, as confeJYn¢¢s went virtual. this gave opportunities for all of our R¢sear¢h aThJ Policy teiiT15 lo attend
¢onfer¢nce5 we might not have gone ￿ thherwis< some example5 include..
In May 2020. Imperial Colle8e Lon<k)n held a virtua] Mendelian Randomisation IMR) Workshop, our
Research team all attthded this online Cu￿se.
In June 2020. Our New Zealand ￿$¢d Academy Fellow Dr Kathryn Be£k attended the International
Society of Behavioural Nutrition and Physical Activity (ISBNPA) Annual MeLXin8 which is norn)ally held
in Australi& Dr Beck repTe5ented us and 8ave an oral presenthtion ￿ WCRFI AICR Recomrllendation5
and Adherence Sco
In September 2020, Kate oldridge-TUmer￿d Mar8arila Kokkonw attended the European a￿]
Intemational Congress on Obesity (ECOI ICO 2020. They presented two posters on CO-CREATE and on
the buildin8 momentum report on implementing robust markeiin8 restrictions of uttslthy fo(rtl io
Chtldren.
En¢our#ging the Dext generation of D¢w s¢i¢otlsts
The WCRF International Aeademy was set llp in 2(W to help devclop future leaders in the field of nutri¢ioJMI
epidemiology and cancer p￿Vention. We now have a global alumni of 41 Fellows based in 22 countries around the
world. They range from PhD s￿￿entS and a5%)ciate professors to scieniifJ¢ and policy adw5e
With COVID-19 halting the Aeademy programm< we used the tiTne to evaluate the programm¢ in order to identify
the impact the prograThme had on Academy fellows 2nd Iheii arta of research.
Sotne highlights wer¢..
Almost 40Yo of our Fellows Come from Low and Middle Ino)me Comtries {LMICsl
The majority of ow Alumni176/.) 5ti11 work in Nutrition orl and Cancer Area
The majority of Alwnni have remained in Research after the WCRF A¢ademy Fellowship
Almost half of our Fellows Tb)w hold an Academic Position in universities as Lecturers or Professors
of Olf Fellows are now Head5 of their Research Deithnents
Future options for the Academy progrnmffte include..
Continuin8 the Academy FellowshtP5 astlry are. collaborating with mostly UK but 8150 Other European
In5titution5
Providing more online Oplions such a5 webinars facilktating 8ppli¢an(s from LMICS to take part in.
Different levels of senioriiy could it illcluded {from Master Srudenis to Posi D(¢sl Young Lecturers)
Strengthening the link$ with the Grant Programme ereaiing a new su￿$¢￿￿¢ within our Grant Programme
Call for Ac8demy Fellowships supporting PhD studentships from LMICS
Engaging tnore wtth Fellow& with 1X￿1b1¢ liaison visits or events

World ca￿ Rcsea]Eh Fund
Rcgi5tcred number 2536180
Tru*tts' r¢wrL srr8trgic TqX)rt and financi3] siat¢inems
30 Stpiember 2020
Taking ac¢w)n through ￿liCY to prevent ¢*nctr
We know thai effective pllblic PK)li¢ies aTe ￿tal to help people reduce their risk of canccr. Through our policy and
influe￿Ing worK we target policy TnakerstodeveloprM>licy actions thatallow people to follow our Cancer Prevention
Recommendations. GTounikd in our %ientific evidence and knowled8e. we encouTa8e polieym8ka5 to take action in
a range of areas that will aff¢¢t our did and lif￿y1¢.
To achieve thi& we Work to adVa￿e the evidence for ￿l1¢y, influetKe oyr larget audience, collabornt¢ with ¢ivil
society organisation5 and share our work gloFAIIy.
The C￿CREATE pr(fvJ¢e¢
CO-CREATE is an EU-funde(L fJve-yearEIO millton siudy'ronfroniing Obesity= c￿c￿aling p)licie5 Wjth youth"
which focu￿5 on pr¢v¢nting childhood obesity in Europe by actively involving adolescents the wlicym8kin8
process. The WCRF Network is part of a consortium of 14 organisations (l￿]udIng WCRF International) across
Europe, with inwt also from the US. Au￿ra]la and s(￿th Africa. The overarching aim 15 to reduce overweight and
obesity in children and adole5cent5 across Euro￿ working directly with young wpl¢ t￿mSelVeS to help a¢hi¢ve
this.
L*uD¢h of Policy datab￿e5
In June, we launched new MOv￿G physical activity pTrlicy datsb8se, as a companion io our NOURISHING
databa5eof diet Bnd ￿￿￿110￿ p)li¢y. The TW MOVING thatabase can be searched side by side with the
NOURISHING database on a web plaifomi. Launched via an online webinar. severdl presentatior15 and a
database demo were given - covering CO-CREATE, how the da￿baSt$ WOTk and expert opinion froTh leading
academi¢s from around the world including Profe550r Bary Popkin and Professor Jim Sallis. The￿ was an audien¢¢
of228 from 41 eountrie$ in¢ludirtg USA. UK. South Africd. Malaysi4 Keny& Sri Lank& Malaysi4 Swede]4 Norway,
Barbad05. Keny4 Israel, Canada and I￿]and ¢oThpri5ing a ￿]Xture of policy makers. civil S￿Iety and academic
organisations.
Very hi8h levels of ￿)CIal media engagement were also achieved. including reaching 64.551 people on 17 June
(Compared to an average audience reach for the WCRF Intetnational Twitter feed of 8.00(klO.000 impressions per
day). In frd¢t Lt was our busiest day ever for the WCRF Inien¥iional Twitteraccount.
L8uDch of Buildlng 3
We launched the third in our Building Momenlum ￿rI¢S during the ycar. f(Ku5sed on marketing restrictions to
childien. The third report provides advitt to poli¢ymakeTS aiKJUt Ék5ignillg and implementing restrictions around
marketing food and non-alcoholic beverages high in fat, swand salt IHFSS) ￿ Children. This include5 how to use
a rtghts-basedapproa¢h and overcome thallfflge5 such as industry interference and ]x)li¢y inertia. The rewrt was very
well received and generdted a lot ofpress ¢overn￿ in t￿ UK. the Netherlands and internationally.
Event5 and eoDveDing
In February, we attended the NCDA Global Fornm in Shariah to PTC5entthe late& Building Momentum report. In the
same month we also attended the World Health (kganisaiion Exe¢utiv¢ Board where the i55ue5 ofthe Global Alcohol
Strategy and Tnattrnal and child nutrition were the highligh1> We also FMrti¢ipated in the World Health Assembly in
May, publishing a statement on impact of COVID-19 on nutrition. physical activity and underlying health
conditions.
In September we virtually presen*d our Building Momenbjm report ￿ marketingrestrielions and developed a poster
on ourwork in the CO-CREATE projeci ai ihe ECOI ICO conference,. atteEMled the World Pllblie Health Congress in
Octoberand ihe ISPAH one day symFd>5ium on physieal a¢tiviry. In (ktoberwe attended the World Health Assembly
Special Session of the Executive Board. rALblishing another statement reiternting our ¢orKerns on the impact tsf
COVID-19 on non-¢ommunicable dI￿aSt (NCD) preventiOJL
CommunicatlDg beallhy lifrs¢yk mewg
All our communication& health ed￿aLlOn progrnrnTn¢S and campaign5 aim lo enable better understanding and to
encourage ￿haviolIr change to reduce the Occu￿¢t￿e of pwev¢n(abl¢ cancer5. We do thi5 by offering high-quality
evidence-based infornjation aTwJ health t￿lS to empower pewle to make healthy lifestyle choice5.
10

World Cancer R￿earch Fund
Rc8isierLYl number 2536180
TnLStte3 rerort. sttat¢gic TqX)rt gnd financi￿ 5t8teThenÈs
30 Sepiembw 2020
Our team of t)vtrition expcrt5 has continued io support cross-chatity projects, ensuring all our ¢ontent is ￿t0-date
and in line with our eaJKer p￿VentIOn re¢omTh¢ndations.
WCRF also aciive5y seeks ￿rt[KIShIp opportunities to iThCre￿ the influence. susta]￿bilIty and profile of our work.
OHr respon5eto Covid-J9
Durin¥ ihe lockdown in Sryin8 2020 we prnvided resowres and lips to IKlp prople continue to be healthy. Thi5
inclllded ihree new PDF downloads explaining standin& seated and ￿retChing ¢xet¢Trses for ￿0p]e to do at home. a
full workout that ¢ould be done at home. along with lots of other content {inc. videos and blogs) io help people stay
healthy and [￿*5]t]ve during such a diffi¢ul¢ lime.
CreailAg u neweLearning coursefor heullhpr0l￿￿oAo1$
A new e-leaming platfortn was launched during April 2020 with fimding from the Dtnw(K)die Charitsble Company
and Roche Products Ltd. It included modules on the %ierKe khind ourmes5ages. and how to help ptients and clients
lower their cancer risk. Accredited by the Royal Society for Publir Health. and counting towards Continuing
Professional Developmetsi (CPD). it had gained 680 registrants by the end of the year with an aim to achieve 1,200
by April 2021.
Heollh Professlon41$ tt*nFbepship
Our Cancer Prevention Pa¢kag< aimed al Health Profrs5ionals. saw a 6Yo increase on last yearto 5.493 members with
320 rffruited in 2019-20 (100 more than the previous year). Over 4.000 publicdtion5 were distributed through the
meTnber5hip package and three issues of the 'lnfom)ed' newsletter. plus a monthly e-New5 were sent out to each
member. A new e-learning course w&$ develyd las above). A Lonth)n cancet Prevention workshop held for
health professionals in September with 12 attendee5 (and l(MW/o rating the w¢Nkshop good orexcellentl.
Partnership wilh Mylvuiriweh
WCRF partne￿d wth MyNutriWeb to deliver three Ca￿er focussed webinars to health professionals during 2020. 1
June we delivered an 'Eat Well During Cancer. webinar with over 1200 sign-ups and 576 live viewers. 93Yo of
attend¢e5 felt confident talking to th¢ir palients alx1￿ Ntrition rornrAred to 3Ph before webinar.
Onlinesupportgro¥p$ and11￿ cook+lollg5
We reacted to the lockdown by prowding virtual w¢ek]y closed-grO￿ dietary support sesstons with an oncology
dietitian. These were designed to guide attethlee$ ihrough the princtples of eating well during caneer and answer any
questions related to diet and car￿er. and nutrition during lockdown. All at¢eJKl¢e5 received nutritional inforniation on
how to safely MaT￿ge the side-eifects as8￿7￿ted with cancer a￿1 a digithl ￿ck ofresoujres to take away. We had a
totsl of 83 sign-ups and 75 attend¢e5 With roughly 10 people attending more than one session. All attendees were
either livin8 Wlth cancer, weviously diagnosed with ￿nCer or working wtth LxTrL￿ rAtierns. The avera8e age wa5 45,
with a female to male rdtio of 2..1.
The groups w¢re eVal￿*d by means of a follow-up survey. with the following results..
An avcrage rating of4.9 out of 5
79/0 of attendees did tM)t have access to an ¢)ncol¢w dietitian ¢0 suppkn them throughout their
¢an¢ertreatment
93 /D of attendees fou￿1 the session with a dietitian usefvl
IOOYO of attendees felt more confident managing food relaed side effecis associated with cancer
IOOYO of attendees felt more confident aboui e*ing during ihe lockdown
IOO/o of att¢ndees would recommend ihe workshop io ot￿T$
860/0 ofaitendees compldely trusted WCRF UK as a reliable source of h¢alth infomiation aly)ut
ean¢er survivorship
The charity alsocarriedoula seriesofcoDk-alongs live on Instsgrnm with ourrArth¢r. Life Kitchen, and inconjunction
with Adele Hug lorKology dietician) and Ryan Riley lttlehity chef and foun4kr of Life Kitchen). In doing so we
showeased recipes froffl our soon-to-be-pub1isl￿d 2" joini b(M)kl¢4 which help to thckle the 10s5 of taste and
enjoyment of fTr)d.
Cancersurviwr Chorylo•$prnJert
This project was completed this year. li had to tnove online because of Covid19. and we worked in partnershtp with
South East Cancer Help Centre and (ksophageal Patient AS￿￿latiOn programme manager& It received a l(K)% five-
siar raiing plus a lo￿1￿ recommend rdttng. After *￿ndIng a session, lo￿/& of attendee5 felt more confident in

Wodd CarKer R¢s¥drch Fund
Registered number 2536180
Trtsmees, re￿￿, strategic [q￿ and financial ￿ateMentS
30 Sepiember 2020
managing any food-relat¢d side efferfs aswiated with cstKer. and 63Yo felt much more Confident about making
healthy and helpful fo(xi choices. And 750/0 ¢ompleiely trusted WCRF UK as z reliable source of health information
about cancer surYivor5hip.
Eai MOFY Learn
In Septemlxr 2020 we launched a btynd-r￿Won1Ine resource forchildren ulled Eat Move Learn. It teache5 childre
aix>ut healthy eating and being artive in a fun way using different chardcters to help guIde learning. It in¢ludes." nine
new ducational pages on differeni subjea¥ from what hum&ns T￿ed to stay healthy to a eooking glossiry. nine new
play and grow-your-own activitie& and 13 new reci￿$ for chilitrrn to c(M)k.
Publicolions & Res￿1¢¢$
In 2019-20 we produced three new printed pllbli¢aiions= Weight Matters: Women's Health guide and British
Favourites cookbook. The Women'5 Health gutde had 434 w11q￿ download4 and 120 were sent out to health
professionals (not in¢luding the HP package). A fi]rther 1.087 were sent to members of the gelle￿1 public. There were
272 unique downloads of the Weight Matten Guidq with 35 sent to health professi¢)nals and 2,334 sent oui to ihe
8¢neral public. During the ycar. 1.772 copies of British Favourt*s wete ordettd. The Women'5 Healih guide wa5
featured in Complete Nuthtion Focu5 (with a rtach of I12(M)k the Nurring Times (1￿h of 8602A and Nutrition 2
Me {reach of 364}.
Partner5hip5 and CollaborAlions
We ¢ollabtsTate closely with a variety of diverse organisaii(ms and alliances to ¢klivtr the latest reseaTeh and adviee
on canttrprevenlion. There are two million people c4]rrently living with ¢atKer in the UK. a figure predicted to double
over the next decade, but it d¢esn't have to thi5 way. (h]rcoliaborations, partnerships and memberships help us g
that me55age to even more wple. W¢ ¢uryeMly work with:
AleoholHeolih Alliance
We are a member of the Alco￿] Health Allia￿4 a c(Mlition of 50 non-govenunentsl organisations that
work together to highli8ht rising levels of al¢ohol-related h￿1th risks. and promote evidence-based policies
to reduce the hartn caused by alcohol. inelllding developing certain types tsf CaT￿er.
Assoclarfo• of Medical Research Chonlies
We are a member olA&wciation of Medical Re5e4rch Charities (AMRCI, which supports health and
medical charities in the UK to delivei high-quality research. and cknpion5 impact for patients and publt¢
benefit through influencing policy and r¢seaJrh.
Brilish ￿'e$elIC Asstsciolio
Our Eat Well t￿rIng Cancer booklet is endOr￿d by the British Dietetic Association (BDA). wilh their
Specialist (In¢ology group 5UPPOrting us with their experti* around diet duTing ￿ncer tttatrnent.
Obesity He4lih Alllunee
Wt are a tnember of the OF*5ity H¢a]th Alliance. which we sUp￿rt to IKlp prevent obesity-related h&glth
conditions. We share our insights and ex￿niSe with its meTnber5 and support the Alliance's campai8n5 to
help intluence government on vital policies needed LO ¢wb the oit5ity cri5kS.
N41i&v41 Insiilulefor Ilealih Research
We are fowiding TlleTnbers of National Insti￿te for Health Rese?￿h (NIHR) CaTrc¢rand Nutrition
Collabordtion. The scope of the Collalx>rdtion's work includes 811 stsges of cancer. from pmention
through to treatment, living cancerand palliative and etKI of life care.
Suslai
We are a member of the fr￿￿1 and fam)ing a]lian¢E Sustain. which aims to enhance the health and welfare
of ￿0p1¢ and arhimal& improve the workingaJMI living ¢n￿l0￿MeNt for everyo￿. enrich society and
¢uliure and proTnote equity.
Uwionlor InieT4ryalional Cancer Control
We are members of the Union for Iniernaiional Cancer Control (UICC). regularly attending and
participating ￿ its World Canttr Cong￿￿ and World Cancer Leader5, Summit to share the very latest on
our cancer Prevention research and policy arfivities. Every year. on 4 Febn]ary. we also provide a tailored
social media campaign to support UICC'S World Cancer thy, a singular initiative underwhich the entire
world ran unite against cancer.
Inlernationol Cuncer Research Portneuhip
A5 part of World Cancer Research Fllnd Iniemaiional's network. we are meM￿rS of the International
Cancer Research Partnership IICRPI, an aclive network of cancer research funding organisations working
iogetherto enhanee global coliabordtion and sirn*gi¢ Coordination of Te5edrch ktween individual
r¢s¢ar¢hers and organi5ations. ICRP is a unique allian¢e of can¢eT research O￿niSatiOnS from Australia,
Canad4 France. Japan. the Netherland& United Kingdom, and United Stste&
12

World Cancer Research Fund
Kegislerd 2536180
Tnjaets, rtwl, Straie8i¢ rt￿)rt and finan¢ial siaiemenis
30 sCp￿mk[ 2020
InlernalioNal UnionforNulnlionalSciences
World Cancer Research Fund Inttrrtaiional is a foutmling ￿￿rnber ofthe International Collaboration on
Nutrition in relation io CatKer (ICONIC). The aim of the Task Force is to build collaborations i￿t￿Cert
organisation$ irtvolved in nutrition and CdTKer at a global level.
NCD AllioNce
WCRF International are rArt of t￿ NCD Alliance, a global thought leader on non-communicable diwse
N)licy and practice. The Alliance 15 a convener of the civil s¢￿Iety movement, a partner (o governments
and UN agert¢ies, and an adv(*ate forrKoplc at risk of or living with NCDS.
IYorldHedth Org&nlwrton
World Cancer Research Fund In*rJwiionaJ is officially te¢ogni5ed by the World Healih Organization
(WHO). This means that it is acknowledged as a key player and in1s1￿ adviseT at the highest level of
global public health. and cements our reputation as a leadin8 global allthority on the link berween die¢
weight. physical activity and the prevention of LxnL%r.
Our 30" Birthday
In September2020, WCRF CekbraI￿ 30 ytar5 ofcancerpreyention in the UK. To h]￿light in September 2020,
we ran a cajnpaign celebJ3iiogourbirthday, with tTr￿ airn ofrai5ing more awareness of ourwork. It was largely digital.
sharing re8u12r and sustained content about.. ¢)urhiMory, ourachievemtht& top tips forcancer prevention. and looking
at how the world of diet. nutrition and physical activity has changed in ihai time. We also launched the Fruit'N' Fiver
challertge to engage people and get them eatin8 healthily.
The campaign resulted in imp￿$S1ve increases in rea¢h. engagemcnt and followrr leve15 acr055 the month. When
compared to the same perii>d in the previous year, iotal reach up 31Yo. ¢otsI engagemertt was up 42O/o and the
in¢rea5e in the number of followers across the month was up 3420A. Ow social media channel$ arnl UK e-News were
extremely successful in drivillgtrdffic to ourcampaign wd) rAge& with e-Newsand Twitter bein8 the biggest referral
50urees. Once on the site people wety ]Ya]ly engag￿ s￿nding longer than average reading the content. Our
30th Anniversary FAQ'S page had an average'dwell time, of4m 28 seconds{wiih the avg. time spent on a pa8eacrosS
the site being Im 24 ￿0ndS). And our th￿ 30 blogs togthr averdged 6 minutes (where the av8. time is 3m 23
seconds).
There was also a small PR element to the campi8n. We issued a press release atr￿1 how the nations di¢tary habits
had changed over 30 Yea￿ which pick up in national media. Compared to the previous September, then we
aclueved greater rea¢h with our media coverage during the month (up IP/o) , and wtth a lll8her AVE (Advert151n8
Value Equivalent) of £1,241,963 Iv$ £858.362 in Sept 2019).
Eng4githg ptoplt with our caTrcer preveTrtion messagt5
TraditionAI m¢di4
tkspite the increased usa8e of ￿]ne news globally, traditioJMI media #ill remains an iTnportant way of
¢ommuni¢ating withthc public. Between (kt2019 and Sept 2020 we achieved 3,139 meniionsof WCRF in themedia.
This was down 530/0 on the previousyear. There a number of rea￿)n5 for this. The previous year was exceptional
tn terms of mentions {up from 2017118), largely due to the￿ ￿l￿g some big cancer and obesity Stories that we
were able to re5trf)nd to. In additioJ4 the iM￿l of COV1D-19 Cart￿[ be thwTrplayed. Some of key ￿Search and
policy proj¢ct5 had to be postponed. meaniTh8 plan]￿d launches didn't h2ppen- and with COVID dominating the news
agenda for much of thE year. it ha5 FÈen harder to 8Ct cut-through for our stories. However, the Advertising Value
Equiwalent IAVEI of coveragt actually increased 5ignificarktly- up 1560/0 to £43.4 million. This indicalesthat we
are achieving MO￿ high quality ¢overaEe with longer pitces (not just mentions) in 'top tier, outlets that have a larger
reach and influence.
Social mtdi#
Over the last year we have continued to grow (M]r social charhnel& achieving 120/0 growth a¢ross all of our platforn)s
(5,081 new followen duting the year with 47.669 tirtal followers as at end Sept 2020). We added Instagram to our
social media poftfolio in order to attract a younger audience and this is the channel where we a￿ C￿￿entlY seeing the
highest levels of engagement
with an average IW¢J engagement rate acnTrss the year (far higher than the sector
average). Across all of our ¢hannels we managed to reach over 7m people during the year.
The top 5 Successes were..
Octokr 2019- media coverage of story alMxrt rcd and pr￿￿Se￿ meat. Thi5 was a big story from atjother
organisation whose research coniradicted and said redlrKoce5sed meal didn't increase the rTrsk of
cancer. We put out a stsiement in advan¢e and erKied up being quoted all the pr￿t coverage on tTr￿ day
13

Wodd Cancer RcseaTrh Fund
Regis*red number 2536180
T]I￿te$. ryrt. str&tegic repirt and fijwicial $18temenls
30 Sepiemb&- 2020
{Daily Mirror. Daily Mail. Daily Expre4 Daity Telegrdph. Guardian. the SUTL the fimes). including being
inierviewed On Sky New5. This resulted in atr#)ut 700 pie¢es of cov¢tHge with a reach of130m and AVE of
£2.5m.
5 Dec¢tnbEr 2019- mediacoverage of Sarah Lewis's researth grant. Her research showed that being active
de¢￿ased ihe risk of prostate cancer. Our press release resulted in 11)0 pieces of print coverage including in
the Times, the Sun, the i. thr Daily Telegrdph. the t>aily Mail, and the Metro. Thi5 had an AVE of
£450,IKX) and a reach of 21m.
23 January 2020- media coverdgr of Building Moinenftun Three. wess relea* ￿SU]Ied in 50 pieces
of coverage with an AVE of £150.000 and a reach of13m. This included print eoverag¢ in the thily Star
and the Sun {plu5 online coverage in the thily Mail). This demonstrated ourability to turn a technical,
policy-oriented report into general press coverdge.
17 June 2020- I￿r succe5sfiJl day on Twitter ever with the lam¢h of MOVING (53.0(Kl impressions
in one day).
Sept 2020- month-long 3(￿ Anniversary camrAign. This included a pr¢ss ￿lease about htsw the natioai's
dietary habits had changed in 30 years which rffeived coverage in the Daily Mail and the Telegrdph, with
an overdll AVE of £1.2 M and reach of 38M. Sustained social media a¢¢ivity drove alTrtost 75Q/o of all
traffic to the website, resulting in far higher than average dwell time on our eamp3ign pages Otiween 4.5
and 6 minutes). Social media engagement was up 42%comrAred tothe same period tast year and w¢
attrn¢¢ed 508 new followers durin8 the monlh.
Digitsl
Our digital presence is extremety imwjttant as li allows us ¢0 reach far more rryle than weever could without it Fx]t
it 15 a constsntly evolving projed.
Overall. the WCRF UK website traffi¢ for the year {(kt 19- Septern￿r 20) reslllted in.. I million unique users lup
350/• year-on-yearl 1.2 million sessions lup 340/0 Yoy). and 2.7Tn page views (up 43•/0 Yoy). This was a significant
rise in traffie to the website over thks period and it's clear that the eon)navirus pandemi¢ ha5 led to a gTeater focus on
'htalth' across the British publi< which has ma￿lf¢sted itself on most sections on our si*.
Traffic to our online health tools rocketed. The BMI ¢al¢ulator saw a SOVO incred5e while traffic to th¢ Caneer Health
Check rose by more than I3￿/0. There were also improved results on tsur R#ipe page5 - where we've focus5ed on
improving the content- with iralYi¢ up by 27QA. Lastly. the Preventing Canttr se¢iion also saw a 28Yo boost in traffic
a¢r055 the year.
Eal Move Learn
In September 2020, we relaunched our content for children and families as 'Eat Move Learn,. This wa5 a two*art
project, which consisted of tsking down and redirecting c￿lent from the obsolde Great Grub Club ￿bsIte. and
rebuilding selecied content on the main WCRF UK website with a newdesigtL enhanced user journeysand download-
ables. We removed ihe left-haT￿ navigation so as to provide a larger, more Child-friendly page width and added
HtstJar FQP-up (to gdin feedback on wh¢ther the user 15 a child. parent or ieac]w}. This wll inforni future decisions
on content and engagement. In the fiN monih of tTr￿ lau￿h. Eal Move LEarn has had nearly 10,IK)O page views (not
in¢luding our new child-friendly reciro) and we'll ￿ closely monitorin8 traffic going forward to ensu￿ that Dew
resource$ are relevant and wpular.
Recip
Our reci￿5 site eontinued io exceed all eX￿latIOns. We a(kled molr ihan 25 recipes tts the site this year. including
Brit15h favourite& reeipes for¢hildTen to cook and enjoy. and BBQ recipes. During 2019-20. we focused on technical
SEO work to increase tra￿JC for very competitive Search tern5. This WO￿ involved.. adding a cuisine to each ]t¢ipe.
¢hecking all recipes had Twitter cards, keywords aTN] meta de5CriPtion& and bllilding ¢￿ted landing pages for o
most popular ￿tegorieS s￿h a5 slow cooker reCi￿s, vegetsrian recipes and Christmas reciFs.
Our recipes pages had more than 757.0￿ page views during the year (a 2P/o increaK year-on-year). Time spent on
a page is also up. Our most p)puiar recipe- tortilla piz3A- had 33,(KK) page view& (￿r most popular category page
is fish. with rllore than 6,IX>O page views. Having built up gjch a popular sit¢, we'JY now exploring ways to further
engage this audience, to share more of oyrhealth infortnation and convert casual browsers inio retutning visiltsn and.
ultimately. th)noT5.
Blos
During the year we audited all 600 previous entries to kner widersthnd how wt can get more hi8h-quality traffic to
the blo& but still making li manageable to maintsin and pr￿uce conteni for_ This rr5ulted in 13¢/0 higher traffic for
14

World CatKer Research Fund
R¢gisitrtd numkr 2536180
Tru4¢es aTa*gi¢ f4￿rt and finan¢1￿ 5tai¢menis
30 Sepiember 2020
the year (58k vs Slk page views), despiie prnlu¢ing feWerp￿s. aod wilhtsut coThpromisingthe'time on ￿ge. either
(3 min 20 seeond5 on average). We also archived blogs which were noi as relevant 10 visiiors as our newer, high-
peTfoTming blogcontcnt. This kind of '8oodhousekeepin8' aLlU￿1yhe]pS more t*ople findourcontent, and thetopics
they're interested in.
Engaglng $UPPOrt¢rs
Supporters ar¢ ai the heart of ev￿h)ng WCRF achieves. We belteve ￿Villg to our chartty Should be a great
¢xperience and we strive forthe hi8￿st ￿andardS to ensure ollr supw)rteJs are twe￿ed faidy and with respect.
The fundraising en￿rOnMent in the UK continue5 to be challen8in8 and comFtitive. Continued economie atKi
political uncertaintie$ weigh hea￿]Y on the Tninds of the UK w)pulation. C4)nsequently. we need to be agile to ￿SUre
we adapt to any new challenges and regula¢ions effi¢iently aTbd eff¢ctiv¢ly.
We continue to look for opporlunitlC5 to increase the retum on tnve5tment for our ￿ndraising activities. thus
maxiini5ing available funds for research and health edllcation progjammes. We will a¢hiewe ¢hts through knowing
and understanding ouraudicnc¢s and sUPPOrters: en888in8 8TxI stewarding them so we develop long-temi mednin8ful
relationships.
WCRF has voIL￿ta￿lY 5ub5cribed to the Fundrdising Regulator which assumed responsibility for regulating
fundraising from July 2016 and inve51igat¢s and take5 appropriate adiimk on cases of public concern. We work with
th¢ Regulator. as we did with its predecessor Imwty. the Fundraising Stan(knls Board.
As competition for donations increase, li is imp(tht ihan evei to ensure we have a compelling "case for
5UPPOrt"
Likewise, 5teWdrdship and the personal JoUn￿Y we tske with our dono]3 and supporters is more relevant
than ever. Wc have been working on how we engage with our donors 2nd SuP￿rter4 across all ow fundratsing
Streams. what we say to them, how we say IL io engage peffj)le with our work and THi5e vital fund5 for our cause. To
ensure our fundrdi5ing channels are fjt for purw>* and are enabl¢ to raise maximum amount¥ we decided to
resiru¢tute our teaTn during the year. T7u5 has enabled u5 to embrdce new ways of fundraising such as digitsl and to
strength¢n our n￿nitsg evenis adding to OUr￿rs0nn¢I cost
Monitoring and control of our fimdraisin8 acttvitie4 including the woA¢ done by these external organisation& is vital
to ensure that our suptM)rters have a great eXperie￿e and that all supporters. tncluding vlllnerable I￿ople, treated
fairly. We have a policy that outline5 how we engage with vulnernble rKople. Iwmch ean Ft obtained by contaeting
us) and our supwrter setVsces t¢am have been trained ly)w tts engagc with vu]nerable 5UPtK>rter&
We have robust ¢olltracts place with extemal or8anisatjon5 to ensure all applicable laws and codes, such as the
Fundraising Regulatw's Code of Practice. the Data Protection Act and the Generdl Data Prote£tion Re8lllation (EU)
are followed. We a150 exr*£t these organisations to voluntarily subs¢ribe to ihe Fundraising Regulator. All recipients
of marketing tnatertals are screened against the Mailing Preference Se￿1¢¢ and ihe Fundrnising PJefertn¢e Service.
We have Jygularly reMew and ur*Jate our Privdcy Nrtice where r£cessary and thts is available in full on our w¢bsit¢.
We always strive for the highe￿ starbJard& however if our5UPPOrter50r any members ofthe public are unhappy with
any asrrtct of our work w¢ encourage t7￿1 io give feedlmck. and we take any complaint or eomment fdised against
the Charity very seriously. WCRF have a procedure for handling complaint5 which wa5 reviewed in May
2020. We aim to satisfactorily resolve eomplainis within five wO￿l￿g days. In tk event of cornplain15 IKing raised
to the Fundraising Regulator. we WO￿ with them to resolve the issues Yaised and we leam from our supporters to help
us improve what we do. We did not receive any complaints last year.
FuDdrai5ing Achievements
The Tnore we can rdise th¢ more we can do io achieve our vision. Robust fi￿draiSing underpins what we want lo
achieve in our g￿tS and public education progtammes. Olf income is genera￿d from a numberof fundTaising
developmeni channels such as legaci¢& direct mail. event& tNst& corpoNes. gift aid, el¢. To find oui more aly)ut
WCRF fundraising a¢livities in the UK or to get involved. ple4se visit hitrfiJlwww.wcrf.ukorgluklfundrai$ing
Gifts from supporters made w) around 66Yo of ￿r overall fijnds
A further IP/0 of our in¢oTne ￿[ne frotn gifts left in ￿OPle'S Wills
8Q/* of our fftCOTne came froTn Gift Aid (reclaimed from the HM Revenue and Customs)
K¢y to our $uc¢ess has Ixen our fiKus on providing (where rM>ssible) ￿rSOnalised engagement with our supporters
thus building on stew•rdship and loyalty. Thi5 will continue to ￿ one of oyr k¢y areas of f<tus for FY21.
15

World c￿er Resea]rh Fund
RegisicTtd numb¢r 2536180
Tru5rces' retW wBt¢gi¢ rybn and finan¢1￿ Ma*m¢nis
30 kp*mber 2020
Trusl oMdFéwlldt¥ions
We continue to strengthen existing and relation5hip5 with trusts at¥J foundati¢)ns. Early on during the pandemi¢
some Tnjsts $u$pended their rntding5 whik others suspended making gjants as they ￿￿¢Wed their income and
strategy. By the end of the yvdr some Trnsis had reSu]T￿l meetin8 Vtrtually and making grants. We also saw a rtumbeT
of Trusts divert their gfdnis to the Covid-19 resp)nse. tk5pik ihe uncertainty duringthe year we still rtreived JEgvlar
trust income. Sixty charitable trustsand foundations generously supported u5this year with 8fdnts totalling just under
£93,000, and we are in¢Tedibly grdteful to all of our don￿
The Childwick Trust supported us wilh a grnnt 01£12.000 enabling us to pilot a partnership Jxoje¢t wilh not-for-
profit Life Kitchen. supporting patients going through can¢tt I￿￿￿ent in the South West of England by providing
cookery classes and sKe¢ialist didary support. The Shears Foulldation pledged £lO.O(K) to enable usto start ourpilot
cookery classes and specialist dietary SUPP)rt in a second arta- tk North Easi. Following this we received a further
grant of £4.000 from TILe JGW P*tterson Fouttd*tioJb Its SUPIM)rt patients in the same region. The Pink Ribbo
Foundation granted us £5.0￿ to enable us to deliv¢r a sei of ¢la&%es with Life Kitchen- IM]t srttifically for
breast cancer patients.
Our exer¢i$e trial for patients with chronic lyMph￿YIl¢ leykaemia at UnrveT5ity of Bath wa5 SUPPOrted by funding
from three Iw*s". GD H¢rbert Cltaritable Tr￿St141￿MIl. Sylvia W¥ddilovt Charitabk Trust (£2,$00} and the
Gould Family Charitabk Trust (£2.0[￿). A grdnt of £27.5￿ was received from seveTal fi￿der& including the
DiTLwoodie Chgritable Compatty, on the s￿¢¢5Sful completion of our new aCC￿dited e-learning module for health
professional& We also reeeived a small grani of £2.(KKI from Tbt John Ma50n Trust enabling us to d¢liver several
online workshop4 also for health professional4 in North W￿.
Corporale PtTrtnerships
Our Corporate Partners programm¢ has ¢othinued iocxwidand we had donations from 23 diff¢r¢nt companies from
large international corpolaiions to local busine5se5. We secured a p3M￿lp with PENT AX Medical. at c. £90.000
in income. This included our Miles ftsT Health camrAign which involved PENfAX Medical staff from a]r>und the
world logging over 25.000 miles colledively ihrough their rurLnin& cyclin8. walking and swimming ov¢r a p¢riod or
six monihs.
The year Saw the launch of a new WCRF CoTpordte Partnerships Brochure, as well as ihe second and final yeaT of our
partnership with 31N& and their LIPS FOR LIFE ¢aTnpaign. which saw the fjrni selling out of their 5,000 limited
edition lipstick products.
Overdll. 2019120 was shaping up lobe a record y￿r Intern￿ of corpordte in¢ome, but theCOV11>19 pandetnic meant
that several p[anr￿d partnership OPPK>rfunitie5 were Ewned iTrJefinitely (with SCIEX and InfoTma), whilst severnl
oiher Companies put the brokes on early paffnet5hip conv¢r5ation& Looking ahea(L however, there a￿ many wsilive
discussions still tsking place around on-going corwjrate relationships aml p(*aLtial future ￿rt[￿rShIps.
Events during Cov1￿19
Wilh many fundrdising events taking place in the SPTing and summer month4 unsurprisingly all were affe¢¢ed due to
th¢ pandemic. While some switched online, mosi wete ¢anttlled altogether. In April, with only a week's notice, we
launched the 2.6 Challenge to replace the p0￿pOned ihe London Marathon rdcc. this raised £7.IKM). As the summer
pro8ressed we saw some events come back in different fom)¥ with a virtual Great North Run in September and a
virtual London Marathon in (ktober. We hope to see a retum to a fuller eventsprogrammc in Summer 2021.
Supportlng 5UPPOrters
WCRF has a small (kvoted and frie￿[]Y SuRymer Cawe team who reswrkd to enquiries and feedback from supponers.
the general public 8nd health professionals every day. Their remit is to build meaningful. long-tertrt relationships with
our supw)rters as well as working closely to supwrt other departrn￿ts with initiatives and on-going projects.
Finally. and as alway& thanks to the enom)ous genertssity of our SUTP>rters and the Ongoing hard work of our staff
and volunteer5. we raised a total of £8.7 million. This meJJLI that we were able to invest 74Y• of our income into our
can¢er prevention re5eareh and health informa(ion wtsgrarnm¢s.
Working during COVltk19
With the UK locking down in March 2020. WCRF had io ￿0p ￿]llg wdOm￿an1jY an-in the office- workplace and
become a.work at home" workplace. This had to hap￿tt mu¢h qui¢keT than anyone expected or wollld hav¢ liked
16

Worfd ts¢r Research Fund
Registerai number 2536180
Tm#ees' ter￿. artiegic and fi[￿ncilI siaiemtnis
30 September 2020
but with strong prttedures already in place for tnf(mation security and thata prirtection we were able to get all of our
staff to a position that they could wot* from home safely and efficiently.
Importantly, we cffltinued to answer all of our SUp￿tr￿s. ¢alls and lette￿ with staff mawing to work successfully
from hoTne. and using technolo8y wherever possible. Crneially we ensured thai the office was COVID safe for those
who couldn't work from h)rnc or ￿eded to go into the oiflee from tIMe-t￿tiMe.
From a staff point of view. we were able to use Govemmeni ik¢ked fvrlwgh scheme to pay 2 st&ifas their roles
were unnecessary during the lockdown. All other staff were able io wot* from home and ffmained on staff.
Fut￿re Plan5
Our evergffen goals forthc charity arc to reach even more people with our vita] Ca￿er pr¢ven¢ion message and work
We want to continue to reach aT￿ engage pwple living with and Fryond cancer. We Wdnt to fund more projects than
ever-we will ensure we have powerfi]I cases for support for our fundraising asks, which engage the"Hearts and
Minds" of the support¢r5. explore furtlKr Rethcted Fundraising Project& and continue r￿uS on strengthening
supporter en8agemen¢ and stewardship. Every 34 year& we embark ￿ a new strate8tc plannin8 process for the
organisatioTh and this year we started with a TI￿ry of CThange project. which will guide our strategic planning
proce
In Februgry 2020 it was dc¢i(kd to ur¥Jertake a series of strate8ic reviews to help infonn the plans going foTrvard.
Alongside this work was commissioned to addTes$ 50m¢ foundational is5ue5.
The obj¢¢tive5 W¢lE'.
Helping WCRF obtain maximum trKnefit from the Cfrange Pro8ramm¢
Reducing the risks from ¢onfli¢(Ing objectives or tiTnes￿l¢S
Facilitating eommuThieations between proJe¢ts and the whole orgartisation
En5urin8 projects are widertaken in the Cor￿¢1 sequence
Supportin8 decision-making
Standardisin8 on project reportin8 and ￿nefIts analysis
Mana8in8 communicati￿ts to all internal stakeholders
Starting wilh a workshop in March 2020 (pre COVID-19 I￿kdoWn) Execthive Manag¢m¢nl Team IEMTI
considered the problem that WCRF istrying to f￿. andhencethe impact we want to make. We looked at the outcomes
that will create this impact. and the outputs (activitie5 and projects) that SUp￿rt these outcomes. The result of these
workshop5 was ourTheory of Clwg¢, which was sigrKd off at the end of 2020. the kndline5 of this are..
The impact of WCRF'S WO￿ i.e. how the world will be differcnt a5 a result of our worL 15 that "Fewyr people are
getsingpreveniableconcers"
In orderto deliver this irnrAct WCRF will achteve the foll¢)win8 outeomes=
Enabling Tesearch
Infomiing Public and other audience 8roups
Equipping adv(Kate5
Influencing PolLCy
Generating income
Developing our organisation
The Theory of Change includes a strong nary￿1¥t. lists some Und￿lYIng a55umptions aTMI identifies such things as
what IOOD/o effective will look like, wha¢ is outside the ￿0p¢. who are our audiences and co]npetitor& and what atr
WCRF'S values (this fed into a gaff workshop which bs mentioned lat¢rl.
sirnple Evaluation and Monitoring framework has been develo1￿d, and this will be reviewed in the future.
Es5¢nlially. 'success' is defir*d for each stage of ilr project in quaniifiable iem)s" this is Teviewed at each project
stage boundary and at the close of a project.
17

World Cancer Rcseareh Fund
Regi5t¢red numb¢r 2536180
Tnwe¢s' rqY)rt. Sliategic Tetx>rt and fjnancial slalemerns
30 September 2020
Work 15 beginning to draw out Vdrious strdte8ies to suwM)rt goals in the T1Kory of thn8¢. The klow
eorresp)nding 5trategie5 are ￿]ng written".
Fundrai5in8 Strdtegy - the first of thk& to develop the ge]￿¢ Case for Support. was completed in
Novernber 2020.
Health Informalion Strdtegy- a new ￿￿egY for Hcalth Inf￿ation is being developed
Communications Strdtegy - OJK¢ ihe FundTai5ing and Health Inforniation #rategies have been signed off,
the CommunicatlOll5 5trdte8y whll k develO￿d tts supw)rt tlKse.
Audience Journey Modelling Strategy {often called stakeholder joury modelling)- a series of audience
journeys will Ee define¢l to maximise engagement and lifetune value.
In addition to these core Strategies, a numi*r of othcrs are s￿￿duled.
Data strategy- to clarify the imithantt of dataand to define exxtty how WCRF will use data in the future
to drive fiJndraisin& engagement and decisi(Trmakin8. This is the first step in the journey to any n¢w
fundraising database andlor XRM stslution.
Organi5ational Values - based on ¢he wtrk during the ThLY)ry of Change, staff work5hop5 were held in
Au8VSt for a]1 staff. to engage with them and to seek their views. The results will Ix fed back to the EMT for
fUrt￿r eonsiderntion. both in ternis of the Wdlues ihemselves and also how to promote them.
FINANCIAL INFORMATJON
Management of risk
The Trustees have approved implemented and regularly ￿￿eWed WCRF'S risk management plan. which is operated
by staff on a day-t04Jay basis. Senior thff. head5 of ¢kpartment and Tn￿$ work together to revise the risk
managem¢nt plan annually. i(kntifying emerging risk& prioritisin8 them t¢rms of potential impact and likelilK>od
of occurrence.
The risk management plan Covus govcrnanK owational. N. 8￿j other risks. Internal control pr￿dUr¢S
are in place to provide a5sufdnce against Identifi￿ risks in order to uphold the integrity and reputation of the charity.
These include". a 3-year Strate8ic Plan reviewed &￿￿￿J1¢allY through the year annual operational plans and budgets
which are approved by the Tru5tees- regular review by the Tw5tees of financial results, variance from budgets and
financial tsrgets.. risk man3gemenL Segregation of duties KKTrlicies arNJ procedure5. Additionally, Trustees￿¥ kept UP-
to4ate with any changes in govemarKe rquirements to ensure ihey are fully infornied of best prdclice.
During the financial year, we identified the TX)tential impau of economic reLZ5sion as a major risk to WCRF. As a
reslllt, we ￿vIewed our annual budgd COTnpared to actual ￿rforMance. Strategic plans and the reserves policy during
the yeario ensure we can maintain ourrese*¢h fundingprojects overa Iwg-terni pEriod. Prompt financial reporting
procedures We￿ followed in order to respond ¢0 shifts in the ecO￿>mi¢ environment.
The COVID-19 r*ndemi¢ presertted athlitional risks for WCRF in 201912020 and beyon(L parti¢ularly as the ¢haTity
is almost entirely reliant on volun(ary giving for )r￿oMe generaiion. WCRF began financial Ye￿ 201912020 with a
healthy reserve balance and eurrenlly has a Strong cdsh position. We weTt lucky that our progfdmmes ¢ontinued to
engage $upporteT5 and tW eontinued 10 support us. However as the I￿￿MI¢ contin￿5 and Brexit moves fon¥ard,
we are awajr of the risk of recession anda downturn in our Er￿Ome so we are (kling all we can to monitor income and
cash flow. The prttedures and policies lisied above continue in place a heightened ￿￿5¢ of awareness that
changes in r¢venue may affcct ca5hflow.
18

WoTld Caneer ReS￿r¢h Fund
R¢gi5*red nUM￿r 2536180
Tn]#ces' TEP)rt. strdte8lC Tetx)rt and financial stalctTrenls
30 Seplejnber 2020
Flnanelal Rtvitw
Income
Total income in 201912020 incre2sedby£33,555 to £8,865.663 (2O19.- £8.832. 108). Legacie5 were £1.467,540 (2019..
£2. 152,674) a decrease of £685.134. tA)nalions from individual thjnows increased by £581.430 tts £4.596.675 (2019."
£4.Q15,245).
Investment income Consists solety of intere5tearTKd on cash held in interest-bcarin8 accounts.
Trading activitie& if any. represent revenue pr(du¢ed by WCRF'S wholly owned subsidiary, WCRF (Trading) Ltd.
Revenue is raised from the rental of WCRF'sdonor listsand Christmaseard sa]¢s The company did not irade during
the yvdr.
Expenditure
In fmancial year 2019r2020, total eXp￿dI1￿¢S decreased by £107292 to £8.813.912 (2019.. £8.921,204).
Expenditu￿ on rnising fvnds incr￿ed by £129.64] to £2.314.877 {2019.. £2, J85,236). Charitable expenditure on
reSe￿Ch decreased by £79,622 to £2.591,643 (2019.. £2.671.265). Charitable expenditure on information and
education decreased by £127,311 to £3,907,392 (2019.- £4.Q64. 703).
Net Intomt
Net mov¢ment in in 2019Q020 was a surplus of £45.562. an i￿r¢ase of £139.055 (2019.. £93,493 deficil).
Jfjvestmtnt Policy
The policy was develo[￿ to 2SSiSt WCRF to efTertively suptrviseandTnonilor its inve5ttnentsand achieve the highest
return on investments within an acceNable level ofrisk uilli￿ng? sound iDvesbnem strategy.
The principal reason forholding inve5trnents isto provide funds in case of u￿x[£￿ed Shortfalls in fundraisin8 income
and to ensure research, edllcaiional programmes and op￿￿tiOnal expenditure5 are not subject to 5hort-tern] cuts to the
detriment of the lon8-tenn vision.
Investments are maTrag¢d pr￿￿tlY and in full cornplianLY with all policies applicable laws and regulationsand must
reflect the philosophy and objedives of the Charity. Any tnvestments held by WCRF are acquired in accordance
with power5 available to the tnJste¢s or by way ofiegacy. The trustees allow ¢xce5s cash balancc5 to be invested in
UK T￿sury Gilts and govcrnment insured corpordte Ix)TKls to maximize investment returns while maintaining
minimal inv¢stment risk.
Currently. WCRF ha5 no inv¢stment&
Reserve5
WCRF is a dynaEnic organi5ation relying almost entirely on voluntary 8ivin& We need to hold ad¢quate reserves to
react both to ¢lkallenging economic shortfalls and unex￿cled orfj>ortunities to fi]nd research and support the
educational programmes. A review of the policy and re5¢rves 15 conducted eaeh yedr by the trustees to ensure
adequate reserv¢s are mainlained l>ased on ihe annual budget ar¥J aclual results. The Trustees may from time to time
spend res¢rv¢s on additional pro8fdmme activities kned on the reserve ￿)litY having been or exceeded.
In the intejtst of PTud¢nt management. WCRF aims to maintatn a minimwn resetve * on¢ half the total annual
expenditure& By holding a re￿rye. WCRFwould FK able to continue its work durin8 perii>ds of reduced Éncome that
may result from an e¢ooomi¢ downtUTn or a recession. WCRF will Tnaintain its frec reserves (free reserve5 include
investment4 debtors and cath in ihe tronk less ¢TedilOTS) by EKtsviding a goal in the annual budget.
As of 30 September 2020. unrestrided reseThes decreased by £52.222 to £6,292.812 (2019.. £6.345.034}. Free
re5er¥es at 30 September 2020 are £5,752,1￿2 (2019_. £5. 77S1.027). This equates to 8 month5 of ih¢ CUTrtnt yearf5
expenditure (2019.. 8 months).
19

Worfd CHJKer Res￿￿￿ bund
RegisieTttI number 2536180
TTwees' r¢wrt, s￿￿¢81¢ rq￿rt and financi￿ 51atemenis
30 Septrmbtr 2020
In September 2020, the Board ofTtl￿e¢S approved the budgd for financial year 202012021 which included a surplus
of £1.306 that will increase totsl free re*rvesto £5.753.368. The minimum reser¥¢ iaJEei of 6 monihs of the budget
year'sexpenditureequate5 to approximately £4 million. WCRF UK's8oal ofa minimum of 6 months of expenditures
in reserve can be met by monitoring expenses if revenue wgeis fall short.
As of 30 Septetnber 2020. toial reserves
were £6,456.874 (2019.. £6,411.312).
Golng Co￿¢¢r#
The fin&ncial statements have been pretAred on a gotng cO￿¢M iMsi& The fin￿￿la1 position of WCRF, its surplus
for the year and ￿5h flows are set out edrlier and they demonstrale the overall net cash position of WCRF and its
reserves wsition. As a ¢on5equence TTUStee5 believe tIHt WCRF is well plaeed to manage the business risks
successfully. The full financial impa¢t of(h¢ COV11>19 pandeThic hasyd to be deterniined. However. management
15 monitorin8 current fundraising a¢iiviiie8 programme spe]Klin& Staff and making adjustments a5 necessary.
In addition. the financial forecast for the 2020f2021 r]na￿la[ year 2nd budget planning forthe year 202112022 take
into considerntion the p055ibility of economic ￿rndown. The Trustee5 have a reasonable expectation that the
charitable company ha5 adequate resourees to continue in opernional existence for the foreseeable futwe.
A¢¢ordingly, they ¢oniinuc to adopt the going cO[￿ern knis in preparing the annual re[￿ and account
In summary
Despite contithued uncertain economic ¢onditiOllS 8￿j a glolMI rAn¢knic. WCRF experienced another year of steady
progress. WCRF will eontinlle io *rive io maximize fvndrnising opwtunitie5. monitor expenditures aTLd fund our
vital work in cancerresearch to benefit wblic.
Disc105ure of iDforni8tion to auditor
The TTU5tees who held office at the date of approval of this Trnstees. Rerx)rt confirm that $0 far as they are aware,
there is no ]Ylevant audit infortnation of which WCRF'S auditor 15 unawar< ar￿ each Trustee has tsken all steps that
Ought to have tr£en taken 0$ Trustee ¢0 make tl*ms¢lves aware of any relevant audit inforn]ation and to establish that
the auditor is aware of that inforniation.
Pursuant to section 487 of Com[￿nieS Act 2(M)6. the auditors will be to Yeappointed and RSM UK
Audii LLP wll theTefore Continue in office.
The Board approv¢sth¢ TnLStees' rtptsrt and Strategic RqM)rt in itscarAcityascompany director& signed on its behalf
by
Alison Sinclair
Tn￿te¢
27 April 2021
140 Pentonville Road
London
NI 9FW
20

World C￿￿er Research Fund
Re81slera4 number 2536180
Tr￿$￿e¢S ￿￿rt, Swa￿1¢ TqX)rt and finan¢ial siai¢m¢MS
30 ￿pIC]￿be[ 2020
Statement of responsibilities of the Trustees of World Cancer Research Fund
TheTnEStees{who are alsodiYtaOTsofWoTldCancer Research Fund forthepwp0s¢50fcompany law) arere5ponsible
for prq)aring the Trustees, Annual Rep)rt and fEnancial 5tstements in ac£ord2nce applicable law and Unl￿d
Ktngdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice}.
Company law requires the Trustees to prepare financial 5thtements for each financial year which give a true and fair
view of the state of affairs of the eharitable company and ihe group and of the incoming resources and application of
resources, including the income aTad exper¥J1tL￿e of ihe charithble gmup for that [tri￿1. In preparing these fmancial
statements the tn]ste¢s are ￿qUired to=
select suitable accounting policies and then apply them consistently.
observe the rneth￿ and prin¢iple$ in the Charities SORP.
make judgements and estimate5 thai are reawnable and pnthnt.
State whether applicable UK Acco￿t￿lg StaTwJard5 haye F£en followed, subjec¢ io any matCTial ¢kpartu]Ys
disclosed and explained in the fJJwKial aatemen￿ and
prepare th¢ financial stateTnents on the going co￿eM basis unless it is inappropriate to presume that the
group and the charitable company wll continue its activitie
The trnstees are responsible for keeping proper accounting records that disc105e with reasonable accurdcy at any time
the financial position gf the charitable company and enable them to ensure that the financial statements comply with
Ihe Companie5 Act 21X)6. Try are also responsible for 5afr8uardin8 ihe assets ofthe ¢haritabl¢ cornpany and the
group and hence for taking rusonable steps forihe prevention atyj detection of fralld and ￿her irregularitie*
The Trustees are respN)nsible forthe MalnteThar￿e and integrity of the ¢OTpofdte and fmancial infotTratii)n includ¢d on
the charitable company's webshte. Legislation in the UK governing the prep2Jation and dissemination of financial
statements may differ from legislation in other jwisdidion*
21

Independent auditor's report to the members of World Caneer Research Fund
OpinTroll
We have audtted the financial statements of Worfd Canttr Re5¢arch Furkd (the 'chaTitable comp8ny'l for the year
ended 30 September 2020 which comprise the Statement of Fina￿10] Activities. t?￿ Balance Sheet. the Ststetn¢nl of
Cash Flows and notes ¢0 financial statements. including a summary of signifi¢ant ac¢oun¢ing poli¢ie$. The
financial reporting framewort ¢hat has been appli￿ in their prewation is applicable law and United Kingdom
Accounting Standard& including FRS 102 -The Financial RqM)rting Standard applicable in the UK and Republic of
Ire12nd" (Unifrd Ktngdom Generally Accq>ted ACc￿￿ting Practieel.
In our opinion the fmaTKial st8tements=
give a tr￿ and fair wew of the state of the ¢haritsble ¢omEMny's affairs a5 at 30 Septetnkr 2020 and of it5
incoming Te50urce5 and application of resowte4 including ils income andexpenditure. for the year t￿rt enikd,.
have been properly prq)ared in accordance with United Kingdom Genenlly A¢¢epted Accounting Practice;
and
have ken prepared in ac￿rdance with the requirements of the Companie5 Act 2¢kn.
Basis for opinio
We conducted our audii in accordance with International Standards on Auditing (UK) IISAS (UK)) and appli¢abl¢
law. Our ttSPOll5ibilitle5 under those standards are fi￿er descrilxd in the Auditor's re5pon5ibilitie5 for the audit of
the fJnan¢ial statements srftion of our report. We are inderkni of the eharitsble company in a¢¢ordantt with the
¢thtcal requirements that ar¢ relevant to our audit of the fEnancial statements in the UK. ineluding the FRC'5 Ethical
Standard and we have fulfilled our other eihi¢al responsibilit1¢5 in accordancc wtth the% requirement& We klieve
that the audit ev1deT￿¢ we have obtaitKd is suffjcient aJMI appropria￿ to provide a basi5 for our opinion.
Conclusions relating (o going ¢oth¢trn
We have nothing to reTX>rt in respect of t]r following matteTS in rel*ion to which the ISAS IUK) require us to report
to you where:
the tn&ees' use of the going concern basis of accountin8 in the Eyeiwation of the financial statements is not
appropriate:
the tru5t¢e5 have not disclosed in the r]na￿la1 statemen1$ any identif*d Tnaterial U￿ertainticS that Ell&y cast
$tgnifi¢ant doubt about the charitable company's ability 10 continue to adopi the going ¢oncertL ba*$ of
accounting for a period of at least twel￿ month5 from the date when the flnancial statements are authorised
for issue.
Other infom#tion
The tnJ$lees are responsible for the other inforn￿ll0rL The other informalion ¢omprises the information included in
the Trustees. Report other than the financial Statements and our auditor's rep￿ thereon. Our opinion on the financial
Statements doe5 not cover the ￿her infom)ation and. except to extent (rtherwise explicitly ststed in our report, we
do not expr¢s5 any fonn of assllrantr eonclusion thereon.
In connection with our audit of the fi¢)ancial our responsibility is to read the (ts inf¢)rn)ation an4 in
doing so. constder whether the other infonnaiion is materially incon5i5tent with the financial statements or our
knowledge obtained in the audit or otherwise appears to be That¢rially mis5tsted. If we identify such material
inconsistencies or apparent material misstatemeni8 w¢ required tts ¢kienlline whether there 15 a material
misslalement in the finarKial statements or a material missiatemeni of the other inftsmiation. If. based on the work
we have pxrf¢)mied, we conclude that the￿ is a material misstatemeni of this ￿her information. we are required to
report that fact. We have nothing to ￿port in this re8ard.
OpiDion5 OD other matt¢rs prtscribed by the Companies Act 21K16
Sn our opinion. based on the work utyjertaken in course of audit..
the inforniat2on given the TNstees' RepoTL which inclu4ks the Directors, RerxTrrt and th¢ Strat¢gi¢ R¢py)rt
prepared forthe purpos¢s of ¢ompany law. forthe fuwlcialyear fvwhich the fmancial statements are prep8r¢d
1$ consisient with the fin￿￿la1 statements: and
the Directors. Report and the Strategic Report included within ihe Tn￿. Report ￿ve been prepared in
accordance wilh aw)ll￿ble1CgaI reqUIr￿n¢￿
22

Wodd Cancer R¢s¢arch Fund
R¢gi$tered numb¢r 2536180
TnJstr¢s" re[￿, ar￿e8]r rwrt and finBnC1￿ ￿ale[nentS
30 S¢ptrmb¢r 202
Matttrs on which we gre requlred to report by exeeptto
In the light of the knowldge and understanding of the charitable comt*ny atld its environment obtained in the course
of the audit, w¢ have not identificd material ml&stat¢m￿ts in the Directors, Rermjrt, or t]* Strategic Rcptsrt included
within ihe Tru5tees' Rewt.
We have nothin8 to T¢W1 in respect of the followin8 m*ttts where the Companies Act 21x16 ¥equires us to ￿port to
you if, in our opinion..
adequate accounting records have not becn kerrt. OT returns adequate for ouraudit have not been rtteived from
branches not visited by u& or
the finan¢ial $tateTn¢nt5 are not in agreemeni with the accounting records arnl returns. or
certain disclosures of lT￿4￿5, remunerdtion speeified by law are not made- or
we have not rettived all the inforniY4tion and explanalions we Tequire for our audit.
RespDnsibilitl¢$ of trustees
A5 explained more fijlly in the Statement of Trnstees. responsibilities set out on page 21 the tnjstees (who are a150 the
directors of the ¢haTitable company for ¢he PUTpose5 of company lawl are respon*ble for the preparation of the
rinancial staiemeni$ and for being satisfied that they give a true and fair view, and for s￿h internal control a5 the
trustees deterniine is oecessary to enable the prepaJ3iion of financial statements that are free from 5naterial
misstateinent. whether due to fraud or ￿Tor.
In preparing the finaTKial stslements the tsiwees aTe Tf5wnsible for assessing ihe ¢hati¢able company'5 ability to
ontinue as a 80ing conce￿4 di5closin& as applicable, mattews related to going concem ond using the going concern
basis of accountllJ8 unless the irn*ees either intend to liquidate ihe ¢lJaTi(able company orto eease op¢rn¢ion$, or have
no r¢ali$ii¢ al*rnatiYe but to do so.
Auditor's respoD5ibiliti¢$ for the audit of the fiDaneig1 st•¢¢ments
OLtr objectives are to obtain reasonable assyrwKe about w?￿tI￿r the financi8] st*ements as a whole are free from
material misstat¢m¢nt, whether due to fraud error, aThJ to issue an auditor's repTrrt ilmi includes our opinion.
Reasonable assurdnee is a high level of assurance, but is noi a guatant¢e that an audit conducted in accordance wth
ISAS (UK) will always deie¢t a material ￿]SStatement when it exists. Mi5Statement5 can arise from ￿￿d or error and
are ¢onsid¢red material if, individually or in ihe ag8re8ate, they ¢ould ￿aSonablY be exrtcted to influen¢¢ the
eCor￿n1¢ decision5 of ￿r5 tsken on the imsis of these finwKial statemetjrs.
A fvrther description of ￿sponsibl1]t]eS for the audi¢ ofthe financial statements is I￿3(¢d on the FinaTkcial
Reporting Council's website at h ..IAvww.fre.
ibilities. This description fom)s part of our
audiio¥'s report.
Use of our report
This report 15 made solely to the charl￿b]e rotnpany's member4 as a Ixmty. in ￿cordanCe with Chapter 3 of Part 16
of the Companies Act 2006. Our audit woth has been widertaken so tknt we might state to the charitable company's
Tnembers those matiers we are required to slate io ihem in an auditor's rew>rt and for no other PLWP05e. To the fullest
extent pern)itted by law, we do T￿t accem or assume reswjnsibility to anyone other than ihe ¢harithbl¢ cornpany and
Ihe charitable company's m¢mbeTS a5 a W. for our audil work. for thi5 rewbrt. or for the opinions we have fomed.
NICHOLAS SLADDEN (Senior Statwory Auditor)
For and on behalf of RSM UK AUDIT LLP, Statutory A￿]lor
Chartered AcC￿￿tantS
25 Fa￿ingdon &reet
London
EC4A 4AB
8 s￿￿{ 2011
23

Wodd ca￿tr Research Fund
R¢gister¢d number 253618Q
TrU￿￿e5, TewTL &ttategic re[￿ and fin3ncid sialemenls
30 Sepiember 202Q
Statement of Financial Activities
(incorporating in¢ome and expendilure account)
for theyearended311 Sepiember202(1
Ullytstrirted
f¥Dd5
2020
Rt$trirted
Tot*l fuods
2020
Totsl
Toiai fut
2Q19
Toial
2020
Total
Total
Income ¢nthwmeat$ from:
Donations. leyics.
ts 9nd other In(￿Me
Inv¢sim¢n¢ income
8ffjOlh49
12240
251.774
&853,423
12240
8.804,407
27.701
Totsl iD(ome
8.613389
251.774
8365,663
8.832,108
on:
Raisingfunds
Charitabl¢ 8aiviiies
2J14J77
6J4S045
2J14.877
6,499,035
2.185.236
6,735.968
153.
Tot•1 ¢AIXDditu
&659.922
153.ty)
&8lJ,9l2
8.921.204
Net 1055e5 OD iDvestm¢Dts
1616)
13.781)
Joss
{6.189)
Net Intomt alld net MoT￿ment in
rund%
1523221
97,784
45,562
193,493}
Fund broutht fotWaTd at
l Odober 2019
6J45W4
66J78
6.411J12
6504.805
Fund IMlallce5 Carried foTward4t
30 st￿eMber 2020
21
6392*12
164,062
6,456W74
6.411.312
WCRF has ro rt&xwised8aittsor losses odKrthanthe nM)v¢wi of in i￿year.
The ru)tes on FOg¢s 27 of 39 forn) pffi Ofil￿t firortiai slate1￿
24

World Cancer R¢S￿rth Fund
Registeral number 2536180
Tru#ees' ttrxml. strategic re￿rt and fir￿ncIal State￿entS
30 September 2020
Balance sheet
ai 30 Sepiember 21120
2019
Fixed assets:
T8nwble ￿setS
Investments
io
s4￿?
566.(X)7
Tot￿ f￿1 a%sas
566.007
Current 11ssets:
D¢btOTS
c}￿h at bank arLd in h8nd
12
i.￿$.691
734.682
1.179.248
7.084.013
&643J73
8.263,261
t&gbllifleJ:
Cr&litors.' amunis faJlth8duewithin oneyear
13
IIA94.I781
11.114.6Q61
Na &SSrts
7.149.195
7.148,655
Total &sset5 kn currenl lthiliti£s
7.689.945
7,714.662
Creditor5: ￿[￿u￿15 fdlin8dueafttron¢ ye
14
11.231071)
11,303.3501
Total Det asi¢ts 8130 S¢oemlKr
6A56J74
6,411.312
The fuDd% of ik¢ ¢hirity-
U￿￿$tr1d¢d
Restritled fllrtd¥
Total futtds
6,292012
164,061
6.456.874
6.345,034
66,278
Ihe ￿al¢m¢M50Th p4es 24 kn 39 were rfferoral inaw)rth with the 4x¢iai PT0ViSi￿ applicable lo subject
lo the small Ix)mp8ni¢s' Twmt and ujder thi5 exemplion a tht¢gi¢ Tqrt¥¢ is rewired T1￿ fitwKial staternerts were
approved by the Ix>ardof trU￿tr5 on 27 Awil 2021 aryj ￿Tre on its tfhdf by..
All￿)n SinCl￿r
Trwiee
25

World Canctr Res¢2rch fund
Registerui number 25J6180
TDAce5' rtp)rt. sttaityc rqx>rt and fitJ3ncial 5taitmeni$
30 Seple]nbct 2020
Statement of Casb Flows
For iheyear ended30 Seplember2(120
2020
2019
Cish flo￿ from 0￿1•￿￿g artiirytit$-
Net Cash proTrided ty opetytiig adi*itits
292,726
Cash from Init$tithg x¢tiiiti¢$:
Dividends a￿j interest from inytsiments
Pur¢hase of tquipment
Pro¢L￿15 from saleof invesimthts
12340
159,9441
27,701
1559.0421
200.(1
Net pmiidtd by lustd illl *¢tiTrit1¢5
147.71MI
Cbange in Cash ind ush ewiw*lents in ih¢ rewrting
Cash and cash equivalents at tlle btginxingof the
{349J31)
7M4,013
188.6151
7.172.628
C￿h aDd cash ewiTrylents at the end of tht ￿rfod
6,734M2
7.084.013
Rttontlllatlon of tt¢t ¢xF*nibtur¢ to nel wh Ilow
rrnm opeNting gdilyttts
Net &wenditure for ihe rq>ortingperiod
DepreCiat￿n ch
Loss from dispos￿ of assets
Dividertds and interest from invc5tments
Decredse ti) debioys
DeCr￿e llj ￿£n￿d iniertst within fLvAI inc))w thv¢stmthts
lrtcrease in ¢rditors
45￿2
85301
193.493}
49,684
884
127.701)
346,354
2,243
135.2451
242,726
{122401
1729,4431
309293
Net tish probided ty 0￿rIll￿g adl￿tIeS
1301,627)
26

World Cancer Research Trund
R¢gisicred numbu 2536180
Tr￿¢￿e5. retm strategic rerort and financi￿ siatements
30 September 2020
Notes to the financial 51atements
World Cancer Research FuT¥J ("WCRV) isa charitable Company limited by guordnttt. and incorpordttd in En8land
and Wales, Charity Yegi5tration number IIKXI739. Company registration nwnber2536180. The rcgistered oifice 15 140
Pentonville Ro3d, Lortdon. Nl 9FW.
AccountRng policies
The following accounting policies have F*en appli¢d ¢onsistenily in dealing with ttems whieh are considered material
in r¢lation to the financial staternents of WCRF.
Bas1$ 0/pre￿￿110￿
The fknancial statements have been preparEd un(kr historical cost accounting convention in ac¢ordanc¢ with the
Statement of Recommended Praetice.. A¢¢ouniing and RerK>rting by Charities (Charities SORP second editi¢x)
effective l January 2019 {FRS 102)) and the Financial Reporting &al￿rd 102 applicable in United Kingdom and
Republic of Ireland IFRS 102) and Charitie5 Act 2011 and UK Generally A￿epted Practice as It applie5 from I
January 2019.
Golwg Concern
The financial 5taieTnents have been prerAredon agoing Concern basis. The f￿ancial position of WCRF, its net income
for the fir4ncial year and cash flows are Set out aknve and they demonstTrte the overall net cash position of WCRF
and its reserves position. As a (OT￿qUenCe. the Trustees klieve thai WCRF is well placed to manage the business
risks successfijlly. Thlls far, Ihe COV11>19 pandemie negatively impac¢ed WCRF. MaTtageTn¢nt continue5
to fftonitor curr¢nt fimdrdising aeliviiie& programTht sp¢ndin& staff ￿ed5 and making adjusiments as necessary. In
addition. the for the 202012021 fJnaThcial yeartak¢ into consideration the wssibility of eeonomic tumdown.
The Trustees have a Teasonable expectation that charitable Company has adequate resource5 to continue
operational existen¢e for ihe a ￿ri(￿] of at least 12 months from the dale ihese fiT￿ncial statement5 were si8ned.
Accordin8ly. they adopt the going Concern basis Èn prq>arin8 the annLMI rwrt and a¢¢ounts.
WCRF is a company limited by guarnntee and the TN&ee$ a￿ namedon page 3. Inthe event of WCRF being wound
up, the liability in respect of the guarantee is limiied to £1 per fouThling member.
Fund accomnliwg
Unre5tTiCted funds are fi]nds whi¢h a￿ available for use at the discretion of the Tnjaees in furtheTance of the general
objectives of WCRF and which have not Ixen designat￿ forany other purtx)se. Restricted funds consist of grants or
donations made for specific research and ed￿ation project&
Income
Donalio
Donations are included in full in the SOFA WI￿ WCRF i5 entttled to the donatio￿ its receipt if probable and the
amount is measurable wth 5uificient reltability.
Gifi aid ipKome recognilionpolicy
Gift aid claims are fjled approxIma￿ly¢very othermonth atml Ir￿M¢ is recO￿)Ised irt the yearthe claim is Submitted.
Legary income
Legacies are Includ￿ in the SOFA when WCRF is legally entitled to the iTKom4 it is probable that WCRF will
receive the in¢ome and theaTnount can Ftmeasured with suffi¢itnt reliability. Entitlement istheearlier ofnotification
of a quantifiable impending distribution or the legacy ￿ing ￿e1Ved.
27

Wodd Can¢er Res¢ar¢h Fund
Regisw¢d number 2536180
Tnwt¢s' Ytp)rt. sttaiwc repDrt and financial slalements
30 September 2020
Notes to the financial statements (conlin¥ed)
A¢eounting polities (coniipJt*dJ
Inwesimenl Inco￿ andinteKft
Investment irKome aTtd interest is ac¢n￿d monthly in ihe SOFA.
Llabililies
Liabilities are recogni5ed on an aCen￿lS trffjsis.
Vulue oddedloy
WCRF 15 not rewstered for VAT purposes and all costs and expenditure are inclusive of VAT where applicable.
Expelldlimres
Expenditure5 are accounted for OD an a¢¢n￿lS Imsis and are listd under headings that aggregate all t￿ costs related
to that activity. Direct costs are attribuied dire¢ily to ihe aclivities listed. Sup]x)rt cosis are allO￿ted on i ba5l5
consisteni with the use of the resourees and itKlude human resources rKemises and other CO￿$.
Human ￿SoUr¢¢ co*$ include salarie& rAyroll taxes. employce benefits and recrnitment exrtnses. Premis¢s
Costs Bre office ren¢ building maintell&ncE utilitie& teleplM>ne, and insuraTKe. Other costs include travel. dues &
subscriptions. taxes and fees and a Contribution to WCRF Internatil￿1 {s¢e no* 19).
Grants are awarded in line with WCRF'S objectlV¢5 and ￿>[ICi¢S and are accounted for on a payable 1*515. Grnnt
expense and ihe Telated liability are recogniygd in ik year recipient is entitled to the itTev¢Kable use of the funds.
Tangible FiredAssÉls awdDeprecitTlion
Tangible fixed assets with a cost ofmore than £250areopitalised and in¢luthd at u)itially at C05t and are depreciated
over iheir estimated usefvl life. Tangible r￿ed assei pur¢hasc5 of le55 than £250 are written olTto the Statement of
Financial Activities.
Depreciation 15 provided to WTite-off the c￿ less the estimated residual value of machinery and equipmtnt. and
rjxtures and fjttings by equal instalments over its estitnaied useful life of five year5, except for compu¢ers whi¢h are
written off over three years. Leasehold improyements are dePreci￿¢d over t￿ life of the lease. whieh is ten years.
C4sh alldllquld re504rces
Cash, for the pwpose of the cash flow statemeni ¢omprises cash in hand and deposits reroyable on demand less
overdrafts payable on demand. Liquid resourcesare curreni asset Inve5tmentswhich are dIS￿Sable wthoutcurtailing
or disrupting the business and are either readily convertible into known aTnOUnt5 of cash at or close to their carrying
value5 or traded in an a¢tiv¢ ma￿¢1.
Finoncioliwsirnwnts
WCRF has applied the provi*ons of Section I I 'Basic In￿rtM7th￿ and Section 12 Trher Financial
Instrument5 iS5ues' of FRS 102 to all of its fina[￿la] instnJmen(s. Financial instruThent5 are recognised in the
balance sheet when WCRF L*comes ￿ to the contrdL*ual provisions of ihe instwment and are Val￿1 at fair value
through Profit or lo&
Basic financial assets, which Irt1￿]¢ del￿orS and cash and t*nk iMlan¢¢s. aTE initially measured at trnnsaction price
includin8 transaction costs and are subsequently carried at 8mortised cost using the effective interest method unless
the arrangeTnent constitutes a finan¢ing transaction. where the trdnsaetion is measurtd at the present value of the
future rettipts discounted at a markn Ne of 5ntere5r. Fin￿￿la￿ asset classif*d as ￿l¥able within one year are not
amortised.
28

World Research Fund
Registered number 2536180
Tr￿￿5. rep)TL MTaiesi¢ rqknt and financial 51alcmen15
30 Septetnber 2020
Notes to the financial statements (conlin4ed)
A¢¢ountiug polieie5 (conlinued)
BosicfiNancialliathliTres
Basic financial liabilities. includtng creditors are tniiialty ￿Elli5ed at transaction price unless the atTan8ement
conslilules a financing tran5actiOTL where the debt instrnmeni is measuJed al the present value of the future receipts
discounted at a mat*et rne of inte￿$¢. Financial liabilitiesctassifjed as payable within one yware not arnorti5￿.
Debt insbillnents are subseqL*ntly ca￿led at amortised cosL using the effe¢iive interest Tatc mdhod.
Trade creditors are obligations to pay for gwds and service5 that haye acquired in the ordinary Course of
operations from supplier5. Amounts rAyable are cla&sified as ¢uwrent liabilities if rAyment is due within one year or
less. If not, they are p￿sented as non-current liabilities. Trade ¢redilOYS are rtcognised initially at transaction price
and subsequently measu]rd at amorti5d c05t U5in8 the effe£tive Inte￿$t meUKMJ.
Foreign cHrrencie5
Transa¢tions in foreign currencies are recorded using the rate of exchan8e njling at the date of the
tfdnsa¢iion. Monetary assets and liabilities denominated in foff ign curreTKies atr translated using the contracted rdte
orthe rdte of exchan8e rulingat the bala￿¢ sheet date aTwJ the gains or losses on translation ar¢ included in the SOFA
Ter￿￿￿•110￿ bertefits
Temiination benefJt$ are kmyable when cmployment is tern?inated and rxogni*d when ma￿a￿￿ent l5 committed to
incu￿]￿8 these costs.
Pewslow ¢osls
WCRF 0￿rateS a defjned ¢ortTibution ￿LS1On ￿heMe. The assets of the scheme a￿ held separately in an
independently administered fund. TheaM￿￿t¢7￿geJ tothe SOFA representsthe contributionspayobl¢ toth¢ ￿h¢m¢
tn re$pe¢t of the accounting rKriod.
WCRF is cOnside￿d to rAs5 the tests set out in Paragraph I Schedule 6 Finance Act 2010 and therefore it meets the
defjnition of a charitable comrAny for UK Corr￿￿tion PUryKJses. A¢¢ording]y. the charity 15 Potentially exempt
from taxation in ￿$perf of income or capitsl 8ain5 received wiihin (xiegories Covered by Chapter 3 Part I I
Corporation Tax Aci 2010 or Section 256 of the Taxation of Chargeable Gains A¢¢ 1992, to the C￿ent that su¢h
income or gains are applied exclusively io ¢haritabk purp05e5. The tradin8 subsidiary. WCRF {TTading) l.Id, ceased
trading OPErations in 2015. If 0￿rationS resume in the firtUTe. thE subsidiary will d￿ate its profits by way of gift aid
to WCRF. Consequently WCRF UK ha5 no liability io w and no defetred tsx.
Key judgemtnt$ and t$tim*ti0Tr5
Estimates and judgements are Contin￿lIY eVal￿ted and are ba%d on historiczl ex￿rtenCe and other factors,
including expectations of future evenisthai are Ixlieved to TEasonable underthe cireumst8J￿C
Leg&ry in¢o•#e
The preparation of the fjnancial stateM￿ts requires judgem¢nW estimations and assumptions LO be tnad¢ that affe
the Teported valL￿s of assets. liabilitie& reven￿$ and expEnses. The nature of estimation and judgement means ihai
actual ouicomes ¢ould differ from ex￿CtatI0JL Signifi¢ani areasofeKiTnation and jud￿Ment include acerL)ed legacy
ncome, which is estiTnattd based onthe inforniaiion availabl¢a( Ihe balance 5h¢et date. Mana￿Ment'S e5titnate
is prudent in respeci of illiquid asset to be aLYrued.
29

Wodd Canccr Kes&i]rh bund
Regis￿red number 2536180
TruS￿<S. retYKL strBt¢gic re￿rn and financia] stai¢m¢nis
30 kpi¢mber 2020
Notes to the financial statements (covliumed)
Don#tlons, kg•ci¢& grnDts other imcome
Umrcsiricted
Funds
RÈ$¢rit¢ed
Futtds
2020
Total
2019
Tot41
Donatlons
IA¥acy inwTne
Comtnittd ￿VIng
Gift Aid
Grants from affJliate5
Grant revenue
Suble&se ll)come
Other income
4,536,706
1.467,540
.235.410
716.076
6412117
39.969
4.596,675
.467.540
123S.410
716.076
641,207
191W5
4,710
4,015.245
2.152.674
1.233.731
776,849
615.843
191
7111
9.234
831
8.8(k4.407
VA)1ffi49
251.774
8,853.423
Restricted itwtn¢ in 2019 £181(￿.
Expendi¢yr¢ •ts rni5ing funds
Direct
2020
Totsl
2019
t05fs
Fundrai$thg*tvitie5
Direct rnail fijnthising
HUM￿ resources
Pretni4cs
Other
144699
iA61,O52
146,699
1.461,052
493J73
115,469
98,284
2Jl4077
176.698
1.373,931
418.991
119.448
96.168
2,185.236
493J73
IIS.469
98284
707.126
1ffj07.751
30

Worfd CwK¢r R¢search Fund
Registered number 2536180
TFWttS' re￿. styaiegi¢ rwrt and financial siaicmcnis
30 SEo¢mber 202
Notes to the financial statements (conlinuedj
Exp¢llditur¢ on eh*rtt*blt *¢tivitirs
DI￿¢1
SUn￿rt
2020
Toill
2019
Toia]
Rese￿..
Research grdttts
OihLY d￿ert costs
Hu]nan r£sourccs
PrettLises
Other
I.I50.403
173,682
1.150J03
173.682
847,171
220,535
199,852
1221,973
190,690
774,886
247,167
236,549
847,171
IZOW5
199052
lJ24.085
lJ67&
2,591,643
1671,265
PrOYamrnB￿t5 to affili&te5
Publications
Consultir)g fees
Oth¢r dir&t costs
HutnHn resources
Premises
Oiher
459.405
1th83.0
335,897
41Q949
459,405
1,683,083
534.755
1.629,242
347.335
483.387
641.864
233,013
195.107
416,949
684,403
175,780
IS I￿1%
I7S780
151 J75
2095J34
lJ112J158
3.907J92
4,064.703
Total ¢05t$ of Chaitable xtiVktie5
•iK]ude5 gTBni rrfunds if ￿Y
4219,419
2279h16
&499.03
6.735.968
Expenditure on charitsble activities wa5 £6.499,035 (2019= £6,735.968) of which £6.345.045 (£6.431.298) wa5
unr¢stri¢¢ed and £153.990 (£304.670) was restricted.

Wortd C￿￿eT Research Fund
RcgisicTed llUTnbcr 2536180
Trus*cs' r¢wry sva¢¢gi¢ Tepm and financial siaieminis
30 Sepltmber 202
Notes to the financial statements (covlinmed)
Grall¢$ and gr*nts payable
The below grants wer¢awayded in Iheyear kn 30 SeOember2020w i￿11￿￿$..
University of Man¢hesteT
InVe￿WI￿gihc etyeei rad￿1￿￿). on th¢
esi•)a] mKtobK)me and metstx>knme to irnFffOV¢ il
de￿ik)n aTrJ of IGTI ioxicny.
49,952
BjOTknts UniveThty Col
Adix)sity ]thy$Kal Ktiyty arKI th¢ r￿k of 26 o￿tr$ in
tht UK B￿.. exatnini)gtk urykrtyw¥ mechan￿$
350,0
Imrtioj COJ
348,4JS
Mi m(xtslity.' e5tvnati¥ Cu￿1 a¢¥J fuwre projeci
burdens ￿ F.Ur{￿ consthlligddTeretti ￿enITK)s
Pannershwi C{￿r￿j1
Un￿n for Iniem*#)tid CathEerC(Kthl
39JY)
Total rue*rrh gr41ts
787.777
]M￿r￿￿[Co￿&E
386a75
Grant Refunds
Totsl gr4uts
123,79))
,I50.402
2020
2019
BegnnIng￿￿iS payable
N¢w fundin8
Grant payrtKnts
2,029J85
787.777
{694.8531
1.982,328
761,186
1714.1291
Endin¥yant$ pay&ble
2.122J09
2,029,385
Due within orte year (note 13)
Due after one year Inoie 141
889238
I,233.071
726.035
I J03,350
32

Wodd CarKer Resvdrch Fund
Rtgisiered number 2536180
T￿ceS rerxrt strategic rewrt and financid sialetnenls
30 September 2020
Notes to the financial statements (conlinued)
Support tost$
2020
2019
InfornialioD
& educatio
Rt5t*rrh
Human resou￿¢5
Pre[lli￿5
Oiher
493.J73
IIS469
847,171
220.535
199,852
2,024,947
Si 1.784
451,011
1.835.741
599.628
527.824
17S7
ISl.87S
707,126
1,267,558
2,986,742
2.963.193
Supw cosis are allocated ba*d u]th time on eath futKtion- fu[thisi￿ infortnation & ed￿&l0￿ and research. Eath
ernploytt's w%iiion is r¢vtew¢d and job reSp￿sIbIlitIeS ate dloL*tai by the a[[￿X￿1 of time spent on futKtion.
Governa]Ke c05ts- fffs of £25,5(K) 12019.. U3.4W) incluth f¢es in Tesw of WCRF Trwjing of £2.5(X) (2019.. £2.1KIO)
and iwd TneetingexpEtkses of£l,481 n019.. £23.&36) irKlw]ed in <knaix)v
Optrntlllg costs
2D20
2019
Net ex￿NditUre is 51ated after cha￿1￿.
D¢pr¢¢wiion and other amO￿ts *Ythn otrtsnB*)k r￿ed L8$e￿.
Owned
Hire of pknt and machujery
Hire of other Lssets. operat1￿k￿ses
85.201
10,(M)8
313,000
49,684
10.198
412.666
2020
2019
Audiior$ reynuFieration.'
Audit of the￿ fmanckil slatetnet
Audit of f￿anC￿l statem¢nts olsub5KIw
21.(KXI
23.(KK>
33

World CarKer Research Fund
Registrrcd number 2536180
Trustees. trtThl. 5traregic rerort and financial si*¢m¢nis
30 kpi¢mb¢r 2020
Notes to the financial slatements (eonlinHed)
Human resourees
2020
2019
Salaries
lffi59.269
167.088
7L172
79,980
44819
1.520.774
156.792
57,414
61.384
22,959
Social 5eLwrity cost$
Pension cosis- d¢fined ¢ontTibution sd
Employ￿ benefits
Recwiimeni
2,021,728
1.819.323
SalaY2es incluik £24.348 itt twmi￿I￿ ￿Ymtj￿ 120JSI.. £35,500)-
The average numberof etnployedihring Ilryear, *￿Y$ed by caegory. w&5 as follows..
2020
2019
Number
FLJndrtL5￿g
Re5¢ar¢h
EducatK)A
Admini51ratM)n
io
J2
12
10
12
45
Theemolutnents uj ¢X(W5 of £&l.IKKI, excludi￿ petL51(￿(ortIlt￿0￿ns of #aff em￿Oy￿j byth2group w¢r¢ within th¢ following
ran8¢S.'
2020
2019
E60.001- £70,000
£70,001 . £80.000
f80,001- £90.000
Sei otTagain5t the s8]ari¢s atrf)ve is ir*otTreof £1 lJ47 from th¢ CornMwvinL%Job Rdenlion Scheme rw8m ICJRSI.
There w¢r¢ w ￿fUlfIlled Cor￿1110￿5 in r£S￿ oft1￿$ irtomeand il is the onl). form of dir¢u fi¢wYial thai has been
re(rived fro]n th¢ UK Govemmtht during Ik year 12019.. ￿11).
In res￿ 10 Staff PAid over £60.LW. the coJAritxrtion was £14,516 (2019.. £JO.180).
The key management rtrsoo￿I of Ih¢ WCRF atethe Pr¢sithnI.I￿ CEO*KI the CFO.
Th¢ TrLLsieei who]Th atecorLSi(kr¢d tk key mawement ￿r￿)r￿1. [￿elVed ￿ remth)uaiioth12019.' nill. Board rneeling
exrKnses inclttdc trts-of-TKKket iravel. lodwn& muls arml rix)m Tertal. Three Trus1tts12019". Ihreel TeLYiied out-of-p(Kket travel
r¢imbuTsemenls in the amourt of £58112019.. £￿) forexpens¢s i￿urred dlrtdly. In 2020 atd 2019 ther¢ ￿rre no r¢I￿ed ￿rty
Iraji￿lI0￿5 Wlth the Bogrdof Tn￿¢¢$ aNI WCRF. 1he Presiikni ondCFO wtte com]*nsated b). aftkliat¢orgaDi58tion5.
34

World Cart¢r Resta￿h Fund
R¢8isi¢r¢d llll￿ber 2536180
Tru￿t¢s, re￿)rt, 5trdte8ic re￿￿rt and financid 5talcmenis
30 Seple]nber 2020
Notes to the financial statements (eoniifvmed)
io
Tangible Ilxed amets
l*#sehold
imly0￿ments
Fixturc5
and
M*cbillery
amd
Totil
rittings
Cost
At l October 2019
Additions
Dispo￿$
464.079
471
50.612
14.064
94.470
39.409
609,161
59,944
AI 30 SEPtanber 2020
470.550
64.676
133,879
669.105
Depre¢iatio
At l O¢ioixr 2019
cha￿ for year
Di5POSB]5
3.933
47.809
1827
10.699
36.394
26.693
43.154
85.201
At 30 Wttthbcr 2020
51.742
13.526
63.087
128.355
Net book
At 30 kpi<mt*r 2019
460.146
47.785
58.076
566.007
At 30 Septemlxr 2020
70,P)2
540,750
Invtstrnents
2020
2019
lThvcstmo)i in subsidid
Movem•)Is duringiheye4r
At l October
Additmins
Disposa15
Net hisscs oth Investm￿1$
Amorti5atM>n of premium and disiy)uni$ paid
202.243
I200.￿0)
16161
{1.625)
Th￿¢ were no inve5tmert charge for2020 (2019.. £1.792J.
35

World CaJKcr ReseaTch Fund
Registere4J number 2536180
Tru*ees' rerx)rt. strntegic and fin3ncl￿ slatements
30 &piember 2020
Notes to the financial statements (eonlinued)
12
Debtors
2020
2019
Accrued Iwies
Arnoun15 owed by atriliaies
PTcpayTnents
A Tnounis owed by youp Und￿akIn
Tradedebtors
563.112
970.947
241.995
189,443
661,500
203,659
6,938
117,708
125.792
Ij)8￿9]
.179.248
13
Creditors: amounts fslling due wilhin one yur
2020
2019
Tr&1¢ ¢redilor5
Grant ptyabk
Other LTeditor5
241.151
726.035
147.420
889238
49J.110
Irtx178 1.114.606
14
Cr¢dltors: *mouDts falling d•e after one
20211
2019
Grani payable
1333J17t
I J03.350
15
Cu8rante¢$ #rtd other finaDti*l ￿MMitments
Operating lea$¢ ¢ommitmeDts- land. building *md e4UiPmtty¢
2020
2019
To¢￿ future JniThllnum I￿¢ payments undtt MX]-caKrlL4bk
opertatu]gleas¢5 for ¢¥h of ihe followingpetKNIs:
-not lai¢r th￿ ontytar
-iM¢r ihan one ytaT artd not latcr lh￿) fJv¢ycars
-l¥¢¢r Th￿ fLve ytar5
Tot#l
46&000
2J12021I0
1.41&700
131.239
1.367.664
1.646.014
3.903.900
3,144,917
36

World CatKer R¢scareh Fund
Regi&trr¢d number 2536180
Tnwets. rwrt. Strateg￿ TqX)rt a[￿ fin￿CIal statements
30 September 2020
Notes to the financial statements (eonlinued)
16
PeDs101
WCRF operate5 a defir￿d Con1n￿￿ll0n prnsion ￿herne. The t¢nsion costs charged for the wiod reP￿SentS
contributions payable to the scheme and amovrfed to £70.572 (2019.. £57,414}.
17
Members
WCRF is a Company lit]]ited by 8uarant¢¢. Tr liabilty ofthe meM1￿S of the ¢omwiy is limited to £1 each.
18
Related Parties
WCRF has a whol]y owned trading subsidiary. WCRF (Trading) Lt(L which is illrorporated in the UK. WCRF
(Trading) Ltd ¢trd5ed operdtions in 2015. WCRF {Trading) Ltd carried on trading activities to raise net revenue5
which 2JY ¢on¢ributed to the WCRF UK.
The re8lStered addjyss 1$ Tr Broadgate Tower, Th￿d Floor, 20 PriTnf05e Street. Limdor4 EC2A 2RS.
Summary balance sheet is as follow5..
2020
2019
Cash
6045
6,938
Due to WCRF..
B￿￿￿in￿ba]an(t
Net v￿u¢ of tr￿S￿l0n$
Amounis Ow￿] by subsidiary
(&936)
93
(V431
17,0291
93
16.9361
Total llet assets
19
Affiliated Ch#riti¢s
WCRF 15 a member of the World CatKer Research Fund global ndwori which is an international alliance of
organi5ations dedicated to the wever)iioN aryj control of cancer through healihy diets and life5tyle5. The network
comprises World Caneer Rese8reh F￿d Iniemational AISBL {WCRF IniemaiioJMI). an UTnbrella a550ciation and its
member organisatLOll5- national chariti¢s based in diffeTEnt countrie5. MeM￿rS op¢rdie in the United State5 of
America, American ITISlilute for Cancer Research {AICR)" the United Kin8dom. World Cancer Research Fund
(WCRF UK). the N¢iknland& Stichting Wereld Kanker (hthz(tk Fonds (WCRF NL). and in the Far East, World
Cancer Research Fund Limited {WCRF HK).
Linked by a common vision and mission, eaeh membei organisati(m work5 With the strategic headquartn WCRF
International, to en$￿￿ national and global effectiveness aThl e¢onomie5 through shared analysis publi￿¢10n$ and
best practice5. With strategically placed ryanisations, the WCRF glob81 network is able to rdise awdren¢ss
that cancer is largely preventable, fund innovative scientific research and Siimula* T￿w publie initiatives for cancer
prevention and control through0￿ ihe world. WCRF International is fijnded by contributions and due5 from the
Charity and its affiliates.
When necessary. WCRF may make steding payments on ithalf of WCRF affilt*es. In turn. WCRF affiliate5 may
make paymenis on behalf of WCRFioeredilors Teque51ing paytnents in other c￿￿encIeS. WCRF is reimbursed an(Vor
will make reimbuTseTnents to the resr*dive affJlja￿ for these payment& The affJliat¢ tran￿¢tIonS descril*d alK>ve
are recorded in Amounts owed by affjliates in nole 12.
The summary activity in these accounts for the years ended 30 September 2020 and 2019 is as follows..
37

World ca￿eT ReSea￿h Fund
Regisicred numbtr 2536180
Tru51ees' re[￿ S￿￿eB]C rqort aod financi￿ Mai¢men15
30 Sepiember 2020
Notes to the financial statements (eonlinued)
20ZO
IICRF
II'CRF
II'C.RF
Desttlptlo
IAttrn*tir*D*I
AICR
TolA15
Be8uiningbakn¢¢
Nel Vah￿ of tr￿r￿c1￿￿S
Amounts 0%srd by aifth¢¢s
s2.￿[
90.389
143.290
431.816
195,687
627,503
135.841
40.942
061.500
309,447
970.947
42.942
2019
WCRb'
Dts¢rlptlon
NL
Hong Kong
78.538
{25.637)
52.wl
273.779
158,037
431.816
13.750
091
135.841
94,825
153.8831
40,942
560,892
I(K).608
661,51X>
Nei Yalueof tIans￿lI0￿%
A owed by affiliates
20 AD#Iysi5 of Net Assets betwttn Fund$
2020
T*Thgtbl¢ fi%¢d
tl
Ilabilitits
Tot*L
Unrestri¢*d funds
Re￿T￿rd fw
ToiBI funds
540,750
6.985.133
(1.233.071)
6,292,812
164.062
6.456.874
540.750
7.149.195
2019
Net
TAngiblt
rixed
tvrrent
iA)ne ierni
sJJ¢ts
Ji55ets
Totals
unrestrict￿ ￿tt&S
Re51rir¢ed funds
Yotal furtds
56&(KJ7
7.1181377
66.278
7.148.655
{1.303.350}
6,345,034
6A278
6,411,312
S(&(XJ7
{1.303.3501
38

World CatKer Research Fund
R¢gisi¢TLxi numb¢r 2536180
Trudecs. rewrt, straregic rryKbn and firon¢iJ Mat¢m¢nis
30 Sepkmber 2020
Notes to the financial statements (conlinued)
21
Res¢ri¢t¢d Ik*n*t10115 and Crant5
During financial year 201712018, WCRF received a grant with a restriction for 5￿cifiC projeet wot* that totalled
£208,626. The unspent bala￿e ofihat grant wa5 £54.278 at the end of finJn¢ial year 201812019. In financial year
201912020, an additional grant of £191.805 was Teceived. A portion of that grant was sptht {£105,990) and r¢lea5¢d
frorn ￿StriCtl0n. A legacy re¢eived in fIna￿la] year 2018r20191£12.000) was u￿d for its intended pU￿ose and the
full amount was released from restriction.
Eleven gift5 from variolls Trt￿lS and Foundations were received in
financial year 201912020 (£59.969} to ￿ used for Ttsearch grdnts and health infonnaiion outttach projects. Of that
amount. £36,000 was sp￿t in fmancia15 year 201912021. The￿fore the restricted fimd balance is £164.062 (2019..
£66.278).
1 ort 2019
ptndIl￿
30 Sep 2020
ReslricEed funds
EC c￿clea¢¢GI￿nI
54.2?8
12.(KM
191.805
{105.9W)
{ii(w)
{36,fXM))
{153.Wl
140,093
Tnjsi￿oll￿datlon5
59.969
251.774
23.969
164.062
66278
The r¢5tricted fund relate$ io the EC grant. a five-year, EIO million study 'Confronting ObesÈty'. Co-creating policies
with ywth'_ ClkCREATE - focuse5 on preventing childhwd obesity in Eurott by actively involving ado1¢5cents
in the policymaking process.
39